Статті в журналах з теми "Place brand management"
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Kavaratzis, Mihalis, and Mary Jo Hatch. "The Elusive Destination Brand and the ATLAS Wheel of Place Brand Management." Journal of Travel Research 60, no. 1 (December 19, 2019): 3–15. http://dx.doi.org/10.1177/0047287519892323.
Повний текст джерелаReitsamer, Bernd F., and Alexandra Brunner-Sperdin. "It’s all about the brand: place brand credibility, place attachment, and consumer loyalty." Journal of Brand Management 28, no. 3 (January 30, 2021): 291–301. http://dx.doi.org/10.1057/s41262-020-00229-z.
Повний текст джерелаBauer, Brittney C., Clark D. Johnson, and Nitish Singh. "Place–brand stereotypes: does stereotype-consistent messaging matter?" Journal of Product & Brand Management 27, no. 7 (November 19, 2018): 754–67. http://dx.doi.org/10.1108/jpbm-10-2017-1626.
Повний текст джерелаZenker, Sebastian, and Erik Braun. "Questioning a “one size fits all” city brand." Journal of Place Management and Development 10, no. 3 (August 14, 2017): 270–87. http://dx.doi.org/10.1108/jpmd-04-2016-0018.
Повний текст джерелаMartin, Emeline, and Sonia Capelli. "Place brand communities: from terminal to instrumental values." Journal of Product & Brand Management 27, no. 7 (November 19, 2018): 793–806. http://dx.doi.org/10.1108/jpbm-10-2017-1654.
Повний текст джерелаChan, Chung-Shing, Mike Peters, and Lawal M. Marafa. "An assessment of place brand potential: familiarity, favourability and uniqueness." Journal of Place Management and Development 9, no. 3 (October 10, 2016): 269–88. http://dx.doi.org/10.1108/jpmd-01-2016-0003.
Повний текст джерелаSarabia-Sanchez, Francisco J., and Maria J. Cerda-Bertomeu. "Place brand developers’ perceptions of brand identity, brand architecture and neutrality in place brand development." Place Branding and Public Diplomacy 13, no. 1 (July 5, 2016): 51–64. http://dx.doi.org/10.1057/s41254-016-0017-7.
Повний текст джерелаDonner, Mechthild, and Fatiha Fort. "Stakeholder value-based place brand building." Journal of Product & Brand Management 27, no. 7 (November 19, 2018): 807–18. http://dx.doi.org/10.1108/jpbm-10-2017-1652.
Повний текст джерелаDooley, Gregory, and David Bowie. "Place brand architecture: Strategic management of the brand portfolio." Place Branding 1, no. 4 (November 2005): 402–19. http://dx.doi.org/10.1057/palgrave.pb.5990037.
Повний текст джерелаAhmad, Muhamad Fazil Bin, and Tuan Sharifah Azura Tuan Zaki. "Strategic Communication for Place Brand Management." Malaysian Journal of Social Sciences and Humanities (MJSSH) 6, no. 2 (February 7, 2021): 282–92. http://dx.doi.org/10.47405/mjssh.v6i2.669.
Повний текст джерелаBotschen, Guenther, Kurt Promberger, and Josef Bernhart. "Brand-driven identity development of places." Journal of Place Management and Development 10, no. 2 (June 5, 2017): 152–72. http://dx.doi.org/10.1108/jpmd-07-2016-0051.
Повний текст джерелаNoorda, Rachel L. "Borrowing place brands: product branding from SMEs in the publishing industry." Journal of Research in Marketing and Entrepreneurship 21, no. 2 (December 16, 2019): 57–75. http://dx.doi.org/10.1108/jrme-07-2017-0022.
Повний текст джерелаTroyan, V. I., and A. S. Braslavska. "Brand Management Strategies as Components of Brand Management." Business Inform 11, no. 526 (2021): 446–51. http://dx.doi.org/10.32983/2222-4459-2021-11-446-451.
Повний текст джерелаHanna, Sonya, and Jennifer Rowley. "Towards a strategic place brand-management model." Journal of Marketing Management 27, no. 5-6 (April 15, 2011): 458–76. http://dx.doi.org/10.1080/02672571003683797.
Повний текст джерелаKemp, Elyria, Carla Y. Childers, and Kim H. Williams. "Place branding: creating self‐brand connections and brand advocacy." Journal of Product & Brand Management 21, no. 7 (October 26, 2012): 508–15. http://dx.doi.org/10.1108/10610421211276259.
Повний текст джерелаSloan, David R., Damon Aiken, and Alan C. Mikkelson. "Places in names: an investigation of regional geographic brand congruency." Journal of Product & Brand Management 27, no. 7 (November 19, 2018): 781–92. http://dx.doi.org/10.1108/jpbm-11-2017-1656.
Повний текст джерелаJ. Willemsen, Sven, and Gerrita van der Veen. "Organizing local “green” entrepreneurship: a brand perspective." Journal of Place Management and Development 7, no. 3 (October 7, 2014): 235–46. http://dx.doi.org/10.1108/jpmd-05-2014-0007.
Повний текст джерелаCassinger, Cecilia, and Jörgen Eksell. "The magic of place branding: regional brand identity in transition." Journal of Place Management and Development 10, no. 3 (August 14, 2017): 202–12. http://dx.doi.org/10.1108/jpmd-03-2017-0028.
Повний текст джерелаPidhurska, V. O. "Brand Management: Defining the Essence and Place in the System of Related Categories." Business Inform 7, no. 522 (2021): 242–47. http://dx.doi.org/10.32983/2222-4459-2021-7-242-247.
Повний текст джерелаHudson, Simon, David Cárdenas, Fang Meng, and Karen Thal. "Building a place brand from the bottom up." Journal of Vacation Marketing 23, no. 4 (May 18, 2016): 365–77. http://dx.doi.org/10.1177/1356766716649228.
Повний текст джерелаSteenkamp, Jan-Benedict E. M. "Global Brand Building and Management in the Digital Age." Journal of International Marketing 28, no. 1 (January 9, 2020): 13–27. http://dx.doi.org/10.1177/1069031x19894946.
Повний текст джерелаSwanson, Kathryn. "Place brand love and marketing to place consumers as tourists." Journal of Place Management and Development 8, no. 2 (July 13, 2015): 142–46. http://dx.doi.org/10.1108/jpmd-05-2015-0012.
Повний текст джерелаHanna, Sonya, and Jennifer Rowley. "A practitioner-led strategic place brand-management model." Journal of Marketing Management 29, no. 15-16 (November 2013): 1782–815. http://dx.doi.org/10.1080/0267257x.2013.800901.
Повний текст джерелаMatiza, Tafadzwa. "COUNTRY IMAGE AND RECREATIONAL TOURISM TRAVEL MOTIVATION: THE MEDIATING EFFECT OF SOUTH AFRICA'S PLACE BRAND DIMENSIONS." Tourism and hospitality management 28, no. 3 (2022): 519–39. http://dx.doi.org/10.20867/thm.28.3.2.
Повний текст джерелаMohanty, Pankaj Kumar, and Dipanjan Kumar Dey. "Consumer-Brand Engagement With E-Commerce Market Place Brands." Journal of Electronic Commerce in Organizations 18, no. 3 (July 2020): 21–37. http://dx.doi.org/10.4018/jeco.2020070102.
Повний текст джерелаMariutti, Fabiana Gondim, and Janaina de Moura Engracia Giraldi. "Branding cities, regions and countries: the roadmap of place brand equity." RAUSP Management Journal 56, no. 2 (May 10, 2021): 202–16. http://dx.doi.org/10.1108/rausp-06-2020-0131.
Повний текст джерелаMakarov, Pavel Yurievich, and Alexandr Efimovich Illarionov. "The role of regional administrations in improving place branding effectiveness." Journal of Place Management and Development 13, no. 4 (April 10, 2020): 409–27. http://dx.doi.org/10.1108/jpmd-06-2019-0045.
Повний текст джерелаAureli, Selena, and Fabio Forlani. "The importance of brand architecture in business networks." Qualitative Market Research: An International Journal 19, no. 2 (April 11, 2016): 133–55. http://dx.doi.org/10.1108/qmr-02-2016-0007.
Повний текст джерелаTaylor, Scott, and Robin B. DiPietro. "Assessing Consumer Perceptions of Neolocalism: Making a Case for Microbreweries as Place-Based Brands." Cornell Hospitality Quarterly 61, no. 2 (November 25, 2019): 183–98. http://dx.doi.org/10.1177/1938965519889292.
Повний текст джерелаKotler, P., and D. Gertner. "Country as brand, product, and beyond: A place marketing and brand management perspective." Journal of Brand Management 9, no. 4 (April 2002): 249–61. http://dx.doi.org/10.1057/palgrave.bm.2540076.
Повний текст джерелаHanna, Sonya, and Jennifer Rowley. "Place brand practitioners' perspectives on the management and evaluation of the brand experience." Town Planning Review 84, no. 4 (January 2013): 495–515. http://dx.doi.org/10.3828/tpr.2013.25.
Повний текст джерелаLabrecque, Lauren I., Ereni Markos, Mujde Yuksel, and Tracy A. Khan. "Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts." Journal of Interactive Marketing 57, no. 1 (February 2022): 115–40. http://dx.doi.org/10.1177/10949968221075820.
Повний текст джерелаKato, Takumi. "Brand Concept Drives Loyalty Toward Starbucks: Concept, Product, Place, and Staff in Japan." Central European Management Journal 30, no. 1 (March 15, 2022): 70–90. http://dx.doi.org/10.7206/cemj.2658-0845.70.
Повний текст джерелаRodrigues, Clarinda, Heather Skinner, Charles Dennis, and T. C. Melewar. "Towards a theoretical framework on sensorial place brand identity." Journal of Place Management and Development 13, no. 3 (December 11, 2019): 273–95. http://dx.doi.org/10.1108/jpmd-11-2018-0087.
Повний текст джерелаHanna, Sonya, and Jennifer Rowley. "Practitioners views on the essence of place brand management." Place Branding and Public Diplomacy 8, no. 2 (May 2012): 102–9. http://dx.doi.org/10.1057/pb.2012.5.
Повний текст джерелаMelewar, T. C., and Heather Skinner. "Territorial brand management: Beer, authenticity, and sense of place." Journal of Business Research 116 (August 2020): 680–89. http://dx.doi.org/10.1016/j.jbusres.2018.03.038.
Повний текст джерелаTaecharungroj, Viriya. "User-generated place brand identity: harnessing the power of content on social media platforms." Journal of Place Management and Development 12, no. 1 (March 4, 2019): 39–70. http://dx.doi.org/10.1108/jpmd-11-2017-0117.
Повний текст джерелаMohylova, A., and V. Shcherban. "Internet technology in travel company management." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 4(75) (December 27, 2019): 100–106. http://dx.doi.org/10.26906/eir.2019.4(75).1856.
Повний текст джерелаZenker, Sebastian. "Measuring place brand equity with the advanced Brand Concept Map (aBCM) method." Place Branding and Public Diplomacy 10, no. 2 (April 9, 2014): 158–66. http://dx.doi.org/10.1057/pb.2014.2.
Повний текст джерелаShoaib, Turki, and Ramin Keivani. "Branding the new city: exploring place branding in Saudi Arabia." Journal of Place Management and Development 8, no. 3 (October 12, 2015): 254–65. http://dx.doi.org/10.1108/jpmd-06-2015-0020.
Повний текст джерелаLin, Chih-Pin, and Tse-Ping Dong. "The antecedents and consequences of exporting cultural products." International Marketing Review 38, no. 3 (April 1, 2021): 487–513. http://dx.doi.org/10.1108/imr-11-2019-0262.
Повний текст джерелаSellers-Rubio, Ricardo, and Juan-Luis Nicolau-Gonzalbez. "Testing the decoy effect in the presence of store brands." International Journal of Retail & Distribution Management 43, no. 2 (February 9, 2015): 113–25. http://dx.doi.org/10.1108/ijrdm-07-2013-0144.
Повний текст джерелаPapadopoulos, Nicolas, Mark Cleveland, Boris Bartikowski, and Attila Yaprak. "Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects." Journal of Product & Brand Management 27, no. 7 (November 19, 2018): 735–53. http://dx.doi.org/10.1108/jpbm-09-2018-2035.
Повний текст джерелаDavis, Scott. "Implementing your BAM2 strategy: 11 steps to making your brand a more valuable business asset." Journal of Consumer Marketing 19, no. 6 (November 1, 2002): 503–13. http://dx.doi.org/10.1108/07363760210444878.
Повний текст джерелаJara, Magali, Gérard Cliquet, and Isabelle Robert. "A comparison between economic and organic store brands." International Journal of Retail & Distribution Management 45, no. 12 (December 11, 2017): 1298–316. http://dx.doi.org/10.1108/ijrdm-07-2016-0107.
Повний текст джерелаZenker, Sebastian, and Suzanne C. Beckmann. "My place is not your place – different place brand knowledge by different target groups." Journal of Place Management and Development 6, no. 1 (March 8, 2013): 6–17. http://dx.doi.org/10.1108/17538331311306078.
Повний текст джерелаGeissinger, Andrea, and Christofer Laurell. "Tracing brand constellations in social media: the case of Fashion Week Stockholm." Journal of Fashion Marketing and Management: An International Journal 22, no. 1 (March 12, 2018): 35–48. http://dx.doi.org/10.1108/jfmm-12-2016-0115.
Повний текст джерелаShin Legendre, Tiffany, Rodney Warnick, and Melissa Baker. "The Support of Local Underdogs: System Justification Theory Perspectives." Cornell Hospitality Quarterly 59, no. 3 (December 25, 2017): 201–14. http://dx.doi.org/10.1177/1938965517748773.
Повний текст джерелаBraun, Erik, Jasper Eshuis, and Erik-Hans Klijn. "The effectiveness of place brand communication." Cities 41 (December 2014): 64–70. http://dx.doi.org/10.1016/j.cities.2014.05.007.
Повний текст джерелаElliot, Statia J. "Towards Effective Place Brand Management: Branding European Cities and Regions." Annals of Tourism Research 38, no. 3 (July 2011): 1210–11. http://dx.doi.org/10.1016/j.annals.2011.04.013.
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