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Книги з теми "Place brand management"

Щоб переглянути інші типи публікацій з цієї теми, перейдіть за посиланням: Place brand management.

Автор: Grafiati

Опубліковано: 10 грудня 2022

Оновлено: 28 січня 2023

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1

Ashworth, G. J., and Mihalis Kavaratzis. Towards effective place brand management: Branding European cities and regions. Cheltenham, UK: Edward Elgar, 2010.

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2

Ashworth, G. J. Towards effective place brand management: Branding European cities and regions. Cheltenham, UK: Edward Elgar, 2010.

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3

Anholt, Simon. Competitive identity: The new brand management for nations, cities and regions. Basingstoke [England]: Palgrave Macmillan, 2007.

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4

Competitive identity: The new brand management for nations, cities and regions. Basingstoke [England]: Palgrave Macmillan, 2007.

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5

Competitive branding: Winning in the market place with value-added brands. New York: John Wiley, 1998.

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6

Branding your business: Promoting your business, attracting customers and standing out in the market place. London: Kogan Page Limited, 2008.

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7

Brand new justice: How branding places and products can help the developing world. Oxford: Elsevier Butterworth-Heinemann, 2005.

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8

Anholt, Simon. Brand new justice: How brading places and products can help the developing world. Amsterdam: Elsevier Butterworth Heinemann, 2005.

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9

Ashworth, Gregory, and Mihalis Kavaratzis. Towards Effective Place Brand Management. Edward Elgar Publishing, 2010. http://dx.doi.org/10.4337/9781849806398.

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10

Ashworth, G. J. Towards Effective Place Brand Management: Branding European Cities and Regions. Elgar Publishing Limited, Edward, 2010.

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11

Anholt, Simon. Competitive Identity: The New Brand Management for Nations, Cities and Regions. Palgrave Macmillan, 2007.

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12

Anholt, Simon. Competitive Identity: The New Brand Management for Nations, Cities and Regions. Palgrave Macmillan Limited, 2006.

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13

Gerard, McMeel. Part IV Standards of Conduct, 12 Standards of Conduct for Investment Advice, Stockbroking, and Portfolio Management. Oxford University Press, 2014. http://dx.doi.org/10.1093/law/9780198705956.003.0012.

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Анотація:

This chapter discusses the development of investor protection rules. Since the implementation of the Financial Services Act 1986 (the 1986 Act) there have been four major phases of regulatory rules for investor protection in the retail financial sector. First, under the 1986 Act (from 1988-1994) there was the regime comprising the regulatory rules of various self-regulation organisations, principally the Life Assurance and Unit Trust Regulatory Organisation (LAUTRO) and the Financial Intermediaries, Managers, and Brokers Regulatory Association (FIMBRA). Secondly, under the same legislation (from 1994 to 2001), the Personal Investment Authority superseded LAUTRO and FIMBRA. Thirdly, under the Financial Services and Markets Act 2000 on 1 December 2001, the Conduct of Business Sourcebook (COB) component of the Financial Services Authority's Handbook of Rules and Guidance consolidated and superseded its various predecessor regulators' rulebooks for the conduct of investment business. The fourth phase arrived on 1 November 2007 with a brand COBS, with the additional S indicating a brand new rulebook superseding in full the COB which was in place from 2001 to 2007.

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14

Dinnie, Keith. Nation Branding. Taylor & Francis Group, 2022.

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15

Dinnie, Keith. Nation Branding: Concepts, Issues, Practice. Taylor & Francis Group, 2010.

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16

Dinnie, Keith. Nation Branding. Taylor & Francis Group, 2010.

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17

Dinnie, Keith. Nation Branding: Concepts, Issues, Practice. Taylor & Francis Group, 2022.

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18

Dinnie, Keith. Nation Branding. Taylor & Francis Group, 2010.

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19

Dinnie, Keith. Nation Branding. Taylor & Francis Group, 2010.

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20

Dinnie, Keith. Nation Branding: Concepts, Issues, Practice. Taylor & Francis Group, 2015.

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21

Dinnie, Keith. Nation Branding. Taylor & Francis Group, 2022.

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22

Dinnie, Keith. Nation Branding. Taylor & Francis Group, 2010.

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23

Dinnie, Keith. Nation Branding. Taylor & Francis Group, 2010.

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24

Dinnie, Keith. Nation Branding: Concepts, Issues, Practice. Taylor & Francis Group, 2022.

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25

Nation Branding: Concepts, Issues, Practice. Taylor & Francis Group, 2022.

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26

Dinnie, Keith. Nation Branding: Concepts, Issues, Practice. Taylor & Francis Group, 2015.

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27

Hoff, Timothy J. Ceding Care to the Corporation. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190626341.003.0006.

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The forces impacting the doctor-patient relationship cede many care responsibilities from the individual primary care physician to the health care organization. Many physicians are now salaried employees of these organizations and report feeling a great deal of pressure from having to embrace population health management approaches that involve heavy use of quality metrics and care standardization. Aided by lowered expectations of their interactions with physicians, patient loyalties begin to shift toward the organization rather than any single doctor, as patients describe their lowered expectations and how these create opportunity to place their faith in a presumed ability by the organization to provide them with satisfactory care. This dynamic further undermines the dyadic bond potential between doctor and patient, and provides additional rationales for health care organizations to introduce retail tactics into their own interactions with patients, designed to build brand loyalty and meet more basic patient needs, such as convenience, in standardized ways.

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28

Popadyuk, Tatyana, Saidkhror Gulyamov, and Sharafutdin Khashimkhodzhaev, eds. IX INTERNATIONAL SCIENTIFIC-PRACTICAL CONFERENCE “MANAGERIAL SCIENCES IN THE MODERN WORLD”. EurAsian Scientific Editions, 2022. http://dx.doi.org/10.56948/zajh8343.

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Анотація:

On 9 November 2021, 9th International Scientific-Practical Conference “Managerial Sciences in the Modern World” was opened. This year, the event took place in the online format because of the strained epidemiological situation. A total of about 450 specialists took part in the conference. “Managerial Sciences” has already become a kind of brand, with more than half a dozen different round table discussions, sections”, said Arkady Trachuk, Dean of the Faculty “Higher School of Management” at the Financial University under the Government of the Russian Federation, who moderated the plenary session. He said that the 2021 conference participants included representatives from Latvia, Republic of Fiji, Kuwait, India, Uzbekistan, and Russia. Russia was represented by seven regions: Moscow and Moscow Region, Bryansk-, Tver-, Saratov-, Arkhangelsk regions, Republic of Tatarstan and Krasnodar Territory. Delegates from 25 universities, including 6 foreign higher educational establishments, took part in the sections’ work. The central event of the first day of the conference was a plenary session during which presentations were delivered by representatives of Germany, Slovenia, Uzbekistan and Russia. The plenary session was opened by Arkady Trachuk. His presentation focused on the goals of introducing digital technologies in the Russian industry. The speaker presented the results of the research implemented by a team of scholars from the Department of Management and Innovation at the Faculty “Higher School of Management”. Alexander Brem, Head of Technological Entrepreneurship and Digitalisation at Stifterverband Consulting Company funded by Daimler Foundation (Germany), talked about artificial intelligence as an innovation management technology. The expert is convinced that artificial intelligence will become the core technology to drive the technological development in the 21st century. Jörg Geisler, head of Finance and Risk Management at S-Kreditpartner GmbH, expert on consumer lending at savings banks (Germany), dwelled on an important subject – “Risk management at times of digital innovation” by the example of the banking industry. Samo Bobek, Dean of the Faculty of Economics and Business (FEB) at the University of Maribor, Professor of e-business and information management (Slovenia), delivered a presentation on “Digital transformation impact on business models”. His presentation dealt with digital transformation of business models. Azizjon Bobojonov, Head of International Project Office, Associate Professor of the Department “Digital Economy and Information Technologies” at Tashkent State University of Economics (Republic of Uzbekistan), talked in his presentation “Reinventing the services in the digital age” about new discoveries in the service industry in the epoch of digital transformation. The plenary session was followed by thematic sessions in the following areas: • Change management and leadership • Business strategies and sustainable development • International management and business • Theoretical issues of management • Theory and practice of project management • Corporate governance and corporate social responsibility • Operations and business process management • Strategic financial management • Public sector management and efficiency problems • Major cities and urban agglomerations management • Real sector investment management • Crisis and business continuity management • Systems analysis in management • Knowledge and talent management • Sports digitalisation management • Digital marketing and marketing communications • Shaping innovation strategy in the conditions of the fourth industrial revolution.

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