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Статті в журналах з теми "Persuasive Advertisements"
Maulyda, Septia. "BAHASA PERSUASIF DALAM TRANSAKSI JUAL BELI ONLINE (PERSUASIVE LANGUAGE IN ONLINE TRADING TRANSACTIONS)." JURNAL BAHASA, SASTRA DAN PEMBELAJARANNYA 11, no. 2 (October 5, 2021): 250. http://dx.doi.org/10.20527/jbsp.v11i2.11721.
Повний текст джерелаGhandi, Firdaus Achmad, and Martutik Martutik. "Persuasif dalam Iklan Indomie pada Media Sosial Twitter." JoLLA: Journal of Language, Literature, and Arts 2, no. 5 (May 18, 2022): 676–92. http://dx.doi.org/10.17977/um064v2i52022p676-692.
Повний текст джерелаAgustina, Lilik Rochmah, and Masriatus Solichah Solichah. "METAPHORS OF LIFE INSURANCE AND HOME APPLIANCE ON YOUTUBE ADVERTISEMENTS VIDEOS." Diglossia: Jurnal Kajian Ilmiah Kebahasaan dan Kesusastraan 8, no. 2 (April 18, 2017): 139. http://dx.doi.org/10.26594/diglossia.v8i2.866.
Повний текст джерелаSuparma, Galuh Dynasty Mula, and Chatarini Septi Ngudi Lestari. "Persuasion In Advertisements Of Freight Forwarding." International Journal of Linguistics and Discourse Analytics (ijolida) 2, no. 2 (March 31, 2021): 58–76. http://dx.doi.org/10.52232/ijolida.v2i2.38.
Повний текст джерелаFitria, Tira Nur. "Persuasive Strategies in Selected Brand Products’ Advertisement on Instagram: Rationalization Aspect." Journal of Pragmatics Research 3, no. 2 (May 27, 2021): 108–30. http://dx.doi.org/10.18326/jopr.v3i2.108-130.
Повний текст джерелаKillmeier, Matthew A., and Paul Christiansen. "Wolves at the Door: Musical persuasion in a 2004 Bush-Cheney advertisement." MedieKultur: Journal of media and communication research 27, no. 50 (June 27, 2011): 21. http://dx.doi.org/10.7146/mediekultur.v27i50.2857.
Повний текст джерелаFirdous, Tehmina, Prof Huo Fu Li, and Al-Nahdi Yousef Ali Ahmed Saleh. "The Aristotelian Rhetorical Theory: A Framework for Analyzing Pakistani Beauty Products Advertising." Indian Journal of Mass Communication and Journalism 2, no. 3 (March 30, 2023): 1–7. http://dx.doi.org/10.54105/ijmcj.c1028.032323.
Повний текст джерелаTarabashkina, Liudmila, Pascale Quester, Olga Tarabashkina, and Michael Proksch. "When persuasive intent and product’s healthiness make a difference for young consumers." Young Consumers 19, no. 1 (April 16, 2018): 38–54. http://dx.doi.org/10.1108/yc-08-2017-00729.
Повний текст джерелаNatashia, Dian. "Wacana Iklan Parodi Jepang Fanta Gakuen Sensei Series." Lingua Cultura 9, no. 1 (May 30, 2015): 13. http://dx.doi.org/10.21512/lc.v9i1.756.
Повний текст джерелаFitriany, Fitriany. "THE SPEECH FUNCTION IN ADVERTISEMENTS." Journal of Language, Literature, and Teaching 3, no. 1 (July 20, 2021): 31–36. http://dx.doi.org/10.35529/jllte.v3i1.31-36.
Повний текст джерелаДисертації з теми "Persuasive Advertisements"
Polacek, Scott Robert. "Peripheral Cues or Persuasive Arguments? An examination of print advertisements from an ELM perspective." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1337825572.
Повний текст джерелаGustafsson, Maja. "Metadiscourse in advertising : Persuasion in online advertisements of makeup brands." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-71585.
Повний текст джерелаSofia, Karlsson. "Advertising as Discourse : A study of print advertisements published in The New Yorker." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45406.
Повний текст джерелаMarisha, Daniels Ashley. "EXPLORING ADVERTISEMENTS: THE EFFECTS OF HARD-SELL AND SOFT-SELL ADVERTISEMENT APPEALS ON TRANSPORTATION." Cleveland State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=csu1530195903610546.
Повний текст джерелаWU, Yan. ""Seeing is believing?" : a persuasion knowledge model on attitudinal evaluations in advertisements." Digital Commons @ Lingnan University, 2009. https://commons.ln.edu.hk/mkt_etd/2.
Повний текст джерелаBhatla, Sunil. "Product knowledge : causal inferences about its effect on advertisement processing and persuasion /." The Ohio State University, 1991. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487684245465188.
Повний текст джерелаCarmichael, Pamela L. "Persuasion by association : a content analysis of cigarette advertisements aimed at the youth market /." Online version of thesis, 2004. http://hdl.handle.net/1850/11800.
Повний текст джерелаPelos, Ellen S. "The Influence of Advertisement Music on Gender Identity and Sex Stereotyping in Young Girls." Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/scripps_theses/772.
Повний текст джерелаMelo, Laura AngÃlica Godoi de. "Os mecanismos de persuasÃo na preservaÃÃo das faces em interaÃÃes verbais nos anÃncios publicitÃrios de alimentos." Universidade Federal do CearÃ, 2010. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=8500.
Повний текст джерелаOs estudos sobre a polidez lingÃÃstica apesar de amplos em diversas situaÃÃes de interaÃÃo verbal parecem escassos quando na Ãrea da publicidade Este trabalho visa compreender como se dÃo as relaÃÃes interacionais nesse meio como os anunciantes usam seus textos com a finalidade de evitar situaÃÃes de ofensas e de buscar uma interaÃÃo fluida e harmÃnica jà que as relaÃÃes sociais estabelecidas em textos publicitÃrios podem parecer tÃo confusas e propensas à mà compreensÃo ou a desentendimentos A pesquisa busca descrever como os textos presentes em anÃncios de alimentos desenvolvem a persuasÃo e focalizar as suas produÃÃes de estratÃgias de polidez e preservaÃÃo da face como uma das formas de introduzir manter e finalizar a interaÃÃo Para isso foram selecionados 40 anÃncios de alimentos retirados de revistas e sites da internet realizadas em 2008 2009 Embasaram a teoria e anÃlises presentes os modelos teÃricos da polidez de Brown e Levinson (1987) mas buscou-se um viÃs sociointeracionista nÃo contemplado nos referidos trabalhos Os resultados apontaram para uma organizaÃÃo social desenvolvida em parte pela apropriaÃÃo do gÃnero e em parte pelas relaÃÃes de venda e de afetividade gerados pelo evento comunicativo e pelo gÃnero anÃncio Os resultados expostos evidenciaram a emergÃncia e consolidaÃÃo do gÃnero comunicativo anÃncio marcado dentre outras coisas por um comportamento polido mais compensatÃrio do que preventivo
Studies on linguistic politeness although large in many situations of verbal interaction seem scarce when in advertising This work aims to understand how the interactional relations in that environment as advertisers use their texts in order to prevent situations of abuse and seek a smooth harmonious interaction as the social relations in advertising copy can seem so confusing and prone to misunderstandings or disagreements The research seeks to describe how the texts present in food advertisements persuasion develop and focus their production strategies for the preservation of face and politeness as a way to introduce maintain and terminate the interaction For this, we selected 40 food advertisements taken from magazines and Web sites during 2008 2009 Based the theory analysis and present the theoretical models of politeness of Brown and Levinson (1987) but aimed a bias sociointeractionist not included in the work The results point to a social organization developed in part by appropriating the genre and in part by selling relationships and emotion generated by the communicative event and the genre listing The results displayed highlighted the emergence and consolidation of communicative genre listing marked among other things a polite more compensatory than preventive
Park, Meung-Guk. "Effective public service advertisements for Special Olympics organizations to attract prospective volunteers an elaboration likelihood perspective /." Connect to resource, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1124232943.
Повний текст джерелаTitle from first page of PDF file. Document formatted into pages; contains xv, 170 p.; also includes graphics. Includes bibliographical references (p. 128-146). Available online via OhioLINK's ETD Center
Книги з теми "Persuasive Advertisements"
Goffman, Erving. Gender advertisements. Ann Arbor, Mich: University Microfilms International (U.M.I.),1993., 1993.
Знайти повний текст джерелаЧастини книг з теми "Persuasive Advertisements"
Armstrong, J. Scott. "Evaluating advertisements." In Persuasive Advertising, 287–92. London: Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230285804_6.
Повний текст джерелаDuncan, Rebecca. "Analyzing Nature as a Persuasive Tool in Advertisements." In Learner-Centered Teaching Activities for Environmental and Sustainability Studies, 307–11. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-28543-6_42.
Повний текст джерелаThomas, Tara, Kanika Tuteja, and Anirban Chowdhury. "Advergames Are More Persuasive Among Different Online Advertisements." In Design Science and Innovation, 105–17. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-15-9054-2_12.
Повний текст джерелаAli, Moondore, and Mark Blades. "Do Very Young Children Understand Persuasive Intent in Advertisements?" In Advertising to Children, 17–37. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_2.
Повний текст джерелаKaragevrekis, Mersini. "Multimodal Text Analysis of Three Modern Greek Printed Advertisements Employing the Persuasive Modes of Ethos, Logos and Pathos." In Multimodal Texts from Around the World, 69–96. London: Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9780230355347_4.
Повний текст джерелаYussof, Fatrisha, Siti Nur Izaura Razis, Nani Hartina Ahmad, Mohd Faizul Noorizan, and Ngo Kea Leng. "Metaphorical Visual Persuasion: The Perception of Malay Products in Press Advertisements." In Islamic perspectives relating to business, arts, culture and communication, 33–42. Singapore: Springer Singapore, 2015. http://dx.doi.org/10.1007/978-981-287-429-0_4.
Повний текст джерелаShahid, Suleman, Nicole Heise, and Sundas Zaman. "Personalized Persuasion in Online Advertisements: A Case Study of a Micro-Funding Website." In Human-Computer Interaction – INTERACT 2017, 433–41. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-67687-6_29.
Повний текст джерелаHorbačauskienė, Jolita, and Ramunė Kasperavičienė. "Figures of Speech in the Translation of Audiovisual Advertisements." In The Role of Language and Symbols in Promotional Strategies and Marketing Schemes, 162–77. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5778-4.ch009.
Повний текст джерелаAlcántara-Pilar, Juan Miguel, Ivan Manuel Sánchez-Duarte, Mª Eugenia Rodríguez-López, and Álvaro J. Rojas-Lamorena. "The Effect of Sociolinguism on Advertising Slogans." In The Role of Language and Symbols in Promotional Strategies and Marketing Schemes, 126–43. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5778-4.ch007.
Повний текст джерелаFridkin, Kim L., and Patrick J. Kenney. "How Negative Campaigning Influences Citizens’ Evaluations of Candidates and Likelihood of Voting." In Taking Aim at Attack Advertising, 127–49. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190947569.003.0007.
Повний текст джерелаТези доповідей конференцій з теми "Persuasive Advertisements"
Gvarishvili, Zeinab. "Comparative analyses of skincare product advertisements in Georgian and English." In Eighth Brno Conference on Linguistics Studies in English. Brno: Masaryk University Press, 2020. http://dx.doi.org/10.5817/cz.muni.p210-9767-2020-2.
Повний текст джерелаKurniasih, Nia, Iis Kurnia Nurhayati, and Puji Audina Lestari. "English Adjectives in Indonesian Cosmetic Advertisement: A Study of Emphatic Personal Metadiscourse Markers." In GLOCAL Conference on Asian Linguistic Anthropology 2020. The GLOCAL Unit, SOAS University of London, 2020. http://dx.doi.org/10.47298/cala2020.12-1.
Повний текст джерелаLiao, Junfeng, Zhengyan Yang, Ying Pan, and Chaohua Zhao. "The Influence of Time Personality on the Persuasive Effect of Brainwashing Advertisements." In The International Conference on Big Data Economy and Digital Management. SCITEPRESS - Science and Technology Publications, 2022. http://dx.doi.org/10.5220/0011188200003440.
Повний текст джерелаWai Sang Siu, Betty, and Bing Xiao. "Visual attention, memory and persuasion of recycling advertisements among Chinese university students." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001434.
Повний текст джерелаMOISEEVA, A. V. "ON THE PERSUASIVE LINGUISTIC MANIPULATION IN THE TEXT OF ADVERTISEMENT." In The main issues of linguistics, lingvodidactics and intercultural communications. Astrakhan State University, 2020. http://dx.doi.org/10.21672/978-5-9926-1237-0-070-074.
Повний текст джерелаKusumaningrum, Fadhila. "Discourse Analysis of Argumentative and Persuasive Texts on GO-JEK Advertisement Text." In International Conference on Language Phenomena in Multimodal Communication (KLUA 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/klua-18.2018.55.
Повний текст джерелаHuang, Yuchen. "Involvement and Perceived Argument Quality in Central and Peripheral Persuasion and Effectiveness of Advertisement." In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.121.
Повний текст джерелаAnwar, Rosyid. "The Use of Hallidayrs Interpersonal Metafunction in Creating Informative and Persuasive Advertisement: A Multimodal Analysis of AirAsia 2015 Commercial." In International Conference on Language Phenomena in Multimodal Communication (KLUA 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/klua-18.2018.19.
Повний текст джерелаHemmatian, Babak, Aryan Srivastava, Nathaniel Goodman, Jonathan Lee, Carsten Eickhoff, and Steven Sloman. "Anecdotes Ushered in Marijuana Legalization: A Machine Learning-aided Big Data Analysis of Reddit Discourse (2008-2019)." In 2021 Virtual Scientific Meeting of the Research Society on Marijuana. Research Society on Marijuana, 2022. http://dx.doi.org/10.26828/cannabis.2022.01.000.11.
Повний текст джерела