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Статті в журналах з теми "Personalized value creation"
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Xinghua Hu, Sean, Thomas Foster, and Ann Kieffaber. "Pharmacogenomics and personalized medicine: mapping of future value creation." BioTechniques 39, no. 4S (October 2005): S1—S6. http://dx.doi.org/10.2144/000112048.
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Lei, Sut Ieng, Dan Wang, and Rob Law. "Hoteliers’ service design for mobile-based value co-creation." International Journal of Contemporary Hospitality Management 31, no. 11 (November 11, 2019): 4338–56. http://dx.doi.org/10.1108/ijchm-03-2018-0249.
Повний текст джерелаАнотація:
Purpose This study aims to investigate how hoteliers leverage mobile technologies to shape services that allow customers to create their own unique and personalized experiences. Design/methodology/approach Guided by service-dominant logic and sociomateriality, this study analyzes hoteliers’ reasoning behind the design of mobile-based services through qualitative research. Data were collected from interviews with hotel managers representing best-practice companies in the industry. Findings The findings provide a rich description of mobile-based value co-creation in the hotel context. They delineate hoteliers’ understanding of mobile technologies as a means to co-create value, their strategic considerations and the forms in which value is expected to be co-created. Research limitations/implications This study unearths the new roles of hoteliers, unique forms of value co-creation and their underlying structures in the specific context of mobile-based value co-creation. Practical implications based on industry best practices are provided for hospitality companies seeking to innovate by co-creating value with customers using mobile technologies. Originality/value This research paper contributes to the hospitality literature on IT-enabled service innovation and value co-creation by comprehensively explaining the underlying structure and design of co-created experiences facilitated by mobile-based services.
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Garrison, Louis P., and M. J. Finley Austin. "The Economics of Personalized Medicine: A Model of Incentives for Value Creation and Capture." Drug Information Journal 41, no. 4 (July 2007): 501–9. http://dx.doi.org/10.1177/009286150704100408.
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Lei, Sut Ieng, Shun Ye, Dan Wang, and Rob Law. "Engaging Customers in Value Co-Creation Through Mobile Instant Messaging in the Tourism and Hospitality Industry." Journal of Hospitality & Tourism Research 44, no. 2 (December 17, 2019): 229–51. http://dx.doi.org/10.1177/1096348019893066.
Повний текст джерелаАнотація:
Tourism and hospitality service providers have been seeking ways to engage customers in the value creation process to deliver personalized experiences. Such practices have been facilitated by the rapid development of information communication technology. Extant research on online customer engagement focuses mostly on computer-based platforms. Mobile instant messaging (IM) has rarely been explored despite its substantial potential for firm–customer interactions. On the basis of service–dominant logic and computer-mediated communication theories, this study examines customers’ perceived co-creation experience facilitated by mobile IM. It empirically tests the influencing factors and effects of such co-creation experience. The findings extend the theoretical framework of value co-creation to a context mediated by mobile IM. Managerial suggestions are provided for tourism and hospitality organizations.
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Shin, Hakseung, Richard R. Perdue, and Mario Pandelaere. "Managing Customer Reviews for Value Co-creation: An Empowerment Theory Perspective." Journal of Travel Research 59, no. 5 (August 16, 2019): 792–810. http://dx.doi.org/10.1177/0047287519867138.
Повний текст джерелаАнотація:
Tourism provides myriad opportunities for customer engagement and value co-creation, especially in online communities. This research analyzed the role of empowerment in the tourist knowledge value co-creation process in online review contexts. Using scenario-based, between-subjects experimental designs, three studies were conducted using online consumer samples to examine the effects of hotel response personalization and online review valence on empowerment and intention to co-create knowledge value for both previous and prospective hotel guests. The studies find that online reviewers (previous guests) are more empowered when they receive a personalized response and when they have positive service experiences. The effect of hotel response personalization on empowerment is stronger in negative as compared to positive review scenarios. Empowerment mediates the effect of personalization on intentions to co-create knowledge value. The same effects exist for prospective guests who read online reviews and hotel responses. Theoretical and practical implications are discussed.
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Akhmetov, Ildar, and Rostyslav V. Bubnov. "Innovative payer engagement strategies: will the convergence lead to better value creation in personalized medicine?" EPMA Journal 8, no. 1 (February 13, 2017): 5–15. http://dx.doi.org/10.1007/s13167-017-0078-6.
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PFEIFER, Sanja, Marina STANIĆ, and Sunčica OBERMAN PETERKA. "THE MICRO- AND SMALL ENTERPRISES IN CREATIVE PROFESSIONAL SERVICES: A BUSINESS MODEL PERSPECTIVE." Creativity Studies 11, no. 1 (April 20, 2018): 102–15. http://dx.doi.org/10.3846/cs.2018.543.
Повний текст джерелаАнотація:
Advertising, architecture and design are perceived as an important subset of the creative industries and as having an increasing role in innovations and competitiveness of economies. However, issues such as identifying the underlying business model (BM) of the micro- and small enterprises in these industries, the manner in which BMs evolve or the degree to which their evolution is innovative remains unresolved. In the context of creative professional services (CPSs), an analysis of the six case studies involving microenterprises indicates a heterogeneity in designing BMs. Talented professionals, sophisticated management of human resources and creativity processes as well as trustworthy partners are considered generic components of value creation, whereas personalized relationships with customers are a generic component of value delivery in advertising, architecture and design. In addition, the findings indicate that microenterprises in advertising, architecture and design have a capacity to differentiate themselves from the rest of the competition through creation of complex and radical changes in their BMs.
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Peña-García, Nathalie, Mauricio Losada-Otálora, Jorge Juliao-Rossi, and Augusto Rodríguez-Orejuela. "Co-Creation of Value and Customer Experience: An Application in Online Banking." Sustainability 13, no. 18 (September 21, 2021): 10486. http://dx.doi.org/10.3390/su131810486.
Повний текст джерелаАнотація:
The need for the banking sector to digitize its services to improve the efficiency of its processes has motivated a wave of research among academics and professionals. One of the most important themes emerging in e-service adoption research is the customer experience. The customer experience has been explored from different angles, being explained from personal elements, interactions between peers, and in terms of the tools provided by companies to improve the experience. However, one of the key elements for improving the customer experience understood from the perspective of service-dominant logic is the co-creation of value. This research explores the personal elements that lead customers to co-create value and how this impacts the customer experience of digital banking channels. We present a cross-sectional quantitative investigation, carried out through a structured questionnaire applied to 406 financial consumers in Colombia. The results indicate that perceived brand knowledge, creativity, and connectivity are antecedents of value co-creation that have a direct effect on the customer experience. The value of the co-creation process allows banks to offer personalized products to their clients without making significant financial and time investments to understand what the client wants, thus improving customer experience with the brand.
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Leorin, Cristian, Eloisa Stella, Christopher Nugent, Ian Cleland, and Cristiano Paggetti. "The Value of Including People with Dementia in the Co-Design of Personalized eHealth Technologies." Dementia and Geriatric Cognitive Disorders 47, no. 3 (2019): 164–75. http://dx.doi.org/10.1159/000497804.
Повний текст джерелаАнотація:
Background: In this article, we discuss the benefits and implications of the shift from a user-centered to a co-creation approach in the processes of designing and developing eHealth and mHealth solutions for people with dementia. To this end, we illustrate the case study of a participatory design experience, implemented at the REMIND EU Project, Connected Health Summer School, which took place in June 2018 at Artimino (Italy). Objectives: The initiative was intended to reach two objectives: (1) help researchers specializing in a variety of fields (engineering, computing, psychology, nursing, and dementia care) develop a deeper understanding of how individuals living with dementia expect to be supported and/or enabled by eHealth and mHealth technologies and (2) prevent the tendency to focus on the impairments that characterize dementia at the expense of seeing the individual living with this condition as a whole person, striving to maintain a life that is as fulfilling as possible. Method: The Connected Health Summer School is an annual multidisciplinary training program, organized in collaboration with the REMIND EU Project, designed for early-stage researchers interested in the development of new eHealth and mHealth services and apps. For the 2018 program edition, REMIND end user partner Novilunio invited two members of the Irish Dementia Working Group to deliver keynote lectures, and engage in participatory workshops to facilitate the creation of digital technology applications based on their specific real-life needs, values, and expectations. Their involvement as participants and experts was aimed to give a clear message to early-stage researchers: a true personalized approach to eHealth and mHealth solutions can only emerge from a highly reflective and immersive appreciation of people’s subjective accounts of their lived experience. Results/Conclusions: The Connected Health Summer School early-stage researchers developed 6 app mock-ups based on their discussions and co-creation activities with the two experts with dementia. The reflections on this experience highlight a number of important issues that demand consideration when undertaking eHealth and mHealth research, co-design, and development with and for people with dementia. The evolution in design research from a user-centered approach to co-designing should pave the way to the development of technologies that neither disempower nor reinforce stigma, but instead provide a reliable support to living a life as active and meaningful as possible after a diagnosis of dementia. To this end, the motto of the peak global organization of people with dementia, Dementia Alliance International, says it all: “See the person and not the dementia.”
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Şah, Melike, and Wendy Hall. "Dynamic Linking and Personalization on the Web using Linked Open Data." International Journal on Semantic Web and Information Systems 9, no. 2 (April 2013): 31–61. http://dx.doi.org/10.4018/jswis.2013040102.
Повний текст джерелаАнотація:
This paper presents a novel Semantic Web browser, called SemWeB. SemWeB supports Web browsing using Linked Open Data and personalization. This is the first time a Semantic Web browser combines the advances in Adaptive Hypermedia (i.e. personalization) and Linked Open Data. In particular, users are provided with a personalized and semantically rich Web browsing experience. For example, SemWeB supplies goal-based adaptive information retrieval from the LOD, adaptive link recommendation using a novel semantic relatedness measure and adaptive content creation. A user based study was used to assess the value of LOD-based hyperlinks and personally relevant content compared with a standard Web browser (Firefox). Results showed that users were able to browse and view more relevant information, as well as, value significance of LOD-based hyperlinks and personalized content in comparison to a standard Web browser.
Дисертації з теми "Personalized value creation"
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Dahlgren, Sanne, and Beatrice Tabell. "Personalized Advertising Online and its Difficulties with Customer Privacy." Thesis, Karlstads universitet, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-66218.
Повний текст джерелаАнотація:
Purpose: The aim of this paper is to explain and to create an understanding if personalized advertising online creates value for customers. Design/methodology/approach: A qualitative study through 14 semi-structured interviews. Findings: The study found personalized advertising to be seen as value co-creation in some cases, but because privacy concerns exist and affect the perception of advertising, it can in many cases lead to value co-destruction instead. It is thus a consideration between privacy concerns and the perceived value of the personalized advertising that decides if the offering will co-create or co-destroy value. Research limitations/implications for future research: Our study did not involve respondents’ younger than 21 years old, which could have affected the result as this is a generation seen as technology savvy. Through a quantitative study, future research could try to find extremes in personalities by conducting a survey with a large sample of people in different ages, nationalities, gender, active online, etc. in order to see if there are correlations between for example age and privacy concerns. Practical implications: One purpose of the study is to provide companies with insights of how different customers perceive personalized advertising online in terms of customer value in order for companies to know how to think when targeting their customers. Keywords: online advertising, personalized advertising, personalized-privacy paradox, privacy concerns, value creation, value co-creation, value co-destruction.
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MOHAMMADHASSAN, MOHAMMADI MAX. "An open health platform for the early detection of complex diseases: the case of breast cancer." Thesis, KTH, Entreprenörskap och Innovation, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-189621.
Повний текст джерелаАнотація:
Complex diseases such as cancer, cardiovascular diseases and diabetes are often diagnosed too late, which significantly impairs treatment options and, in turn, lowers patient’s survival rate drastically and increases the costs significantly. Moreover, the growth of medical data is faster than the ability of healthcare systems to utilize them. Almost 80% of medical data are unstructured, but they are clinically relevant. On the other hand, technological advancements have made it possible to create different igital health solutions where healthcare and ICT meet. Also, some individuals have already started to measure their body function parameters, track their health status, research their symptoms and even intervene in treatment options which means a great deal of data is being produced and also indicates that patient-driven health care models are transforming how health care functions. These models include quantified self-tracking, consumer-personalized-medicine and health social networks. This research aims to present an open innovation digital health platform which creates value y using the overlaps between healthcare, information technology and artificial intelligence. This platform could potentially be utilized for early detection of complex diseases by leveraging Big Data technology which could improve awareness by recognizing pooled symptoms of a specific disease. This would enable individuals to effortlessly and quantitatively track and become aware of changes in their health, and through a dialog with a doctor, achieve diagnosis at a significantly earlier stage. This thesis focuses on a case study of the platform for detecting breast cancer at a ignificantly earlier stage. A qualitative research method is implemented through reviewing the literature, determining the knowledge gap, evaluating the need, performing market research, developing a conceptual prototype and presenting the open innovation platform. Finally, the value creation, applications and challenges of such platform are investigated, analysed and discussed based on the collected data from interviews and surveys. This study combines an explanatory and an analytical research approach, as it aims not only to describe the case, but also to explain the value creation for different stakeholders in the value chain. The findings indicate that there is an urgent need for early diagnosis of complex diseases such as breast cancer) and also handling direct and indirect consequences of late diagnosis. A significant outcome of this research is the conceptual prototype which was developed based on the general proposed concept through a customer development process. According to the conducted surveys, 95% of the cancer patients and 84% of the healthy individuals are willing to use the proposed platform. The results indicate that it can create significant values for patients, doctors, academic institutions, hospitals and even healthy individuals.
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Zubkova, Alina Boleslavivna. "Business modeling in the digital economy." Thesis, НТУ "ХПІ", 2017. http://repository.kpi.kharkov.ua/handle/KhPI-Press/37394.
Повний текст джерелаАнотація:
Fourth industrial revolution, artificial intelligence and digital communications entirely lead to the changes in the approaches to the business modeling. The ecosystems of the businesses more than ever before engage all kind of stakeholders to the process of value creation. The value is creating through the entire supply chain by the participation of business, its partners/providers and end consumer. The measure of participation of end consumer in the personalized value creation will depend on his/her engagement in this process. But the world of personal brands which we create by the use of different social media demands people uniqueness and attractiveness for the subscribers. The role of business will be to suggest this opportunity and do it as easier and transparent this can be. The biggest challenge by this kind of business modeling is to define the contribution in the final value of each participant of such collaboration.
Частини книг з теми "Personalized value creation"
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Bednar, Peter, Peter Imrie, and Christine Welch. "Personalized Support with ‘Little’ Data." In Creating Value for All Through IT, 355–58. Berlin, Heidelberg: Springer Berlin Heidelberg, 2014. http://dx.doi.org/10.1007/978-3-662-43459-8_24.
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Tseng, Yu-Shan, and Ming-Chyuan Ho. "Creating Sustainable Emotional Value through Personalized Design." In Design for Innovative Value Towards a Sustainable Society, 257–60. Dordrecht: Springer Netherlands, 2012. http://dx.doi.org/10.1007/978-94-007-3010-6_49.
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Volchek, Katerina, Joanne Yu, Barbara Neuhofer, Roman Egger, and Mattia Rainoldi. "Co-creating Personalised Experiences in the Context of the Personalisation-Privacy Paradox." In Information and Communication Technologies in Tourism 2021, 95–108. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65785-7_8.
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AbstractThe personalisation-privacy paradox demonstrates a two-fold effect of tourists’ awareness about personalisation on their experience. Compulsory personal data agreements under the GDPR and similar legislation acts raise tourists’ concerns regarding privacy and security. The role of tourist awareness about the value of data-driven personalisation in their co-creation behaviour remains underexplored. This paper applies an exploratory experiment methodology to identify the effects of information about personalisation on tourists’ experience with travel information websites. It triangulates the data from eye-tracking and self-report techniques, to compare the co-creating behaviour of respondents who have or have not been informed about the value of personalisation. The study demonstrates the presence of a personalisation-privacy paradox. It further reveals that awareness about data-driven personalisation motivates tourists to reinforce value co-creation by ensuring the accuracy of information filtering. The study advances our understanding of tourist digital behaviour and provides insights for the design of personalised information services.
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Nan, Xiaoli. "Generalized and Personalized Beliefs Toward Advertising: Which are Better Predictors of Attitudes Toward Advertising in General?" In Creating and Delivering Value in Marketing, 142. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11848-2_46.
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Palo, Teea, Kaisa Koskela, Timo Koivumaki, and Jaana Tahtinen. "How Research can Help to Create Commercially Successful Ubiquitous Services." In Ubiquitous Commerce for Creating the Personalized Marketplace, 117–34. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-378-4.ch008.
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Ubiquitous computing will change the way people live with technology. At the same time it will also affect the way people access and use services. It is obvious that these new ubiquitous services have a lot of business potential. However, before this potential can be fully exploited, we need to understand the crucial factors behind creating commercially successful ubiquitous services. To do so, research is needed in three important areas. Firstly, we need to understand the basic nature of ubiquitous services, i.e., their unique characteristics. Secondly, we need to know the needs of the customers in order to create value to them so that they will accept and use ubiquitous services. This can be done by involving users into the innovation process of ubiquitous services. And thirdly, we need to understand the value creating networks developing and commercializing the ubiquitous services as well as to find an appropriate business model for describing them. Value creation is impossible without a successful network business model which is yet to be found. Thus, the aim of this chapter is to describe, examine and give proposals for further research in these three important research fields which can be seen as the prerequisites for developing commercially successful ubiquitous services.
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Sak, Fatma Selin, Özlem Atalık, and Evrim Genç Kumtepe. "The Phenomenon of Value Co-Creation and Its Place in Air Transport." In Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality, 154–72. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-8306-7.ch008.
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It is known that businesses are looking for different ways to reach customers, both technologically and through employees, in order to protect their existing customers as well as to gain new customers. However, today, due to the personable approaches of services, there is a need to create a bond between the business and the customer. In this context, value is an original understanding that people have, and businesses aim to create value together by reaching more customers through personalized services. Thus, the importance of studies aimed at understanding this phenomenon based on multilateral profit relationship is increasing day by day. In the current study, the approach of creating value together is discussed, and the understanding of the creation of value together in air transportation operating in the service sector is examined.
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Yoon, Kanghyun, and Jeanetta D. Sims. "Integrating Social Media and Traditional CRM." In Marketing and Consumer Behavior, 624–51. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch028.
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In recent years, marketers have paid lots of attention to a new field called social CRM, created from the combination of social media and traditional customer relationship management (CRM) practices. In the past, traditional CRM practices have mainly focused on the task of valuing individual customers' profitability through relationship management over time as the proxy of creating the firm's value. Shifting away from this trend, firms have recently attempted to promote customer engagement into the value creation process as the core of CRM strategy. This chapter proposes conceptual guidelines for the success of social CRM practices, while considering the development of personalized customer engagement programs with social media depending on customer status over the life cycle.
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"Management Control Systems." In Management Control Systems and Tools for Internationalization Success, 53–65. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2007-9.ch003.
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In the current business context, characterized by uncertainty and constant innovation, management control systems may have a prominent role in organizations' success because they can contribute to decision making based on more credible and personalized available information on the origins of both value creation and value destruction. This chapter is about the importance of management control systems to achieve business success and intends to give an insight into the potential contribution of management control instruments to a more effective response to the current challenges of the competitive context and, consequently, to business success.
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Damoska Sekuloska, Jovanka, and Aleksandar Erceg. "The Impact of AI on Disintermediation Processes in the Tourism Industry." In Advances in Marketing, Customer Relationship Management, and E-Services, 96–115. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-5077-9.ch006.
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As an innovative technology, artificial intelligence (AI) leads to disruption and automation of almost every process and business model in almost any industry today. AI contributes to the process of disintermediation of value chains resulting in shrinking the producer-customer links. The chapter examines the influence of AI on disintermediation in the tourism industry. It investigates the changes and transformation of the value creation process and marketing in the tourism industry affected by AI technology. AI could transform and revolutionize every segment of the tourism industry. Thus, it can make tourism more efficient, with new value-added customer services. AI is considered an enabling tool for the creation of the so-called “smart tourism” as a new age of tourism development. As a digital tool, AI enables the tourism industry to get insight into the customer, understand tourist profiles and provide consumers with personalized and niche travel experiences.
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Sánchez Martínez, María. "Smart Destinations as a Reconversion Strategy for Rural Areas." In Social, Legal, and Ethical Implications of IoT, Cloud, and Edge Computing Technologies, 203–20. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3817-3.ch009.
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Smart destinations provide value for the tourist experience. Platforms where dialogue arises are important to develop an adequate integration of smart technology as a resource for the cooperative creation of valuable tourist experiences. The incorporation of digital technologies in historical disciplines as a part of humanistic knowledge design is a new paradigm that encourages the creation of innovative content. Taking as a reference the Spanish routes that the war journalists visited during the First Carlista War, it is possible to transform the villages that were protagonists of these historical landmarks as smart tourist destinations. Digital content based on geolocation, GIS developments, apps, audiovisual pieces with videomapping, and augmented reality techniques are the key to bring the traveler the experience in an interactive, personalized, integrative, and participatory environment while the data provided by the different sensors allows measuring their economic and social impact.
Тези доповідей конференцій з теми "Personalized value creation"
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Hawthorne, Bryant, Zhenghui Sha, Jitesh H. Panchal, and Farrokh Mistree. "Developing Competencies for the 21st Century Engineer." In ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/detc2012-71153.
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This is the second paper in a four-part series focused on a competency-based approach for personalized education in a group setting. In the first paper, we focus on identifying the competencies and meta-competencies required for the 21st century engineers. In this paper, we provide an overview of an approach to developing competencies needed for the fast changing world and allowing the students to be in charge of their own learning. The approach fosters “learning how to learn” in a collaborative environment. We believe that two of the core competencies required for success in the dynamically changing workplace are the abilities to identify and manage dilemmas. In the third paper, we discuss our approach for helping students learn how to identify dilemmas in the context of an energy policy design problem. The fourth paper is focused on approaches to developing the competency to manage dilemmas associated with the realization of complex, sustainable, socio-techno-eco systems. The approach is presented in the context of a graduate-level course jointly offered at University of Oklahoma, Norman and Washington State University, Pullman during Fall 2011. The students were asked to identify the competencies needed to be successful at creating value in a culturally diverse, distributed engineering world at the beginning of the semester. The students developed these competencies by completing various assignments designed to collaboratively answer a Question for Semester (Q4S). The Q4S was focused on identifying and managing dilemmas associated with energy policy and the next generation bridging fuels. A unique aspect of this course is the collaborative structure in which students completed these assignments individually, in university groups and in collaborative university teams. The group and team structures were developed to ultimately aid individual learning. The details of the answer to the Q4S are elaborated in the other three papers which address identifying and managing dilemmas, specifically related to Feed-In-Tariff (FIT) policy and bridging fuels. The fundamental principles of our approach include a shift in the role of the instructor to orchestrators of learning, shift in the role of students to active learners, providing opportunities to learn, shift in focus from lower levels to upper levels of learning, creation of learning communities, embedding flexibility in courses, leveraging diversity, making students aware of the learning process, and scaffolding. Building on our experience in the course, we discuss specific ways to foster the development of learning organizations within classroom settings. Additionally, we present techniques for scaffolding the learning activities in a distributed classroom based on systems thinking, personal mastery, mental models, a shared vision, and team learning. The approach enables personalized learning of individuals in a group setting.
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Grafenauer, Boža. "Dediščina naravnega zdravljenja Arnolda Riklija kot priložnost za oblikovanje trajnostnih turističnih doživetij." In Values, Competencies and Changes in Organizations. University of Maribor Press, 2021. http://dx.doi.org/10.18690/978-961-286-442-2.18.
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This paper deals with the way of successful inclusion of heritage in the up-to-date sustainable tourism by recognising, professional evaluation and appropriate interpretation. The text is based on the presentation and analysis of healing methods applied by natural healer Arnold Rikli who founded healing tourism in Bled in the 19th century. Nowadays, his methods are very relevant again and although being an excellent basis for the creation of unique and authentic experiences, connected with nature, they are not utilised enough. The paper shows how and to what extent Rikli's heritage of natural healing can be an opportunity and basis for the creation of new authentic, sustainable and personalised tourist experiences, based on the harmony with the natural resources in Bled. The decisive factors, affecting the selection of a tourist destination, are authenticity and versatility of the tourist offer, which means that guests are looking for unique experiences that Rikli's story and his healing methods, based on strengthening the immune system in a natural way with the help of natural methods and elements such as water, air and light, definitely are in Bled.
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Mortensen, Jonathan D., Mohammad Homayounpour, and Andrew S. Merryweather. "Subject-Specific Models of the Head and Neck for Reproducing Experimentally Obtained Head Impacts in OpenSim." In ASME 2019 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2019. http://dx.doi.org/10.1115/imece2019-11932.
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Abstract Simulating impacts to the head that are likely to cause concussion contributes knowledge to inform efforts to reduce head injury risk in sports. Previous studies used generic models and potentially missed subject-specific factors, which when combined with experimental data may offer additional insights about an individual’s risk. This study details methods for creating more subject-specific OpenSim models of the head and neck, which can be used in future studies to evaluate head injury risk during impacts. A generic model was scaled to match subject height and weight using data available from the literature. Muscle strength and passive properties were also scaled in order to reproduce experimental data obtained during safe impacts to the head. The average error between experimental and simulation kinematic values was under 15% for all but one of the subject-models. By applying the methods presented in this study, future work could include using subject-specific models to assess individual athletes and generate personalized training protocols to help prevent injury. Future work could also include subject-specific models to investigate the effects of posture, startle response, and auditory warnings on head injury metrics.
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Karadakova, Irina. "ACHIEVING CUSTOMER LOYALTY THROUGH A HOTEL BRAND DIFFERENTIATION." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.423.
Повний текст джерелаАнотація:
Understanding the hotel guests' needs and providing a hospitality service that delivers on their expectations is crucial for achieving guest satisfaction and - eventually - for creating customer loyalty. This is why the hotel operators, along with their constant efforts to deliver consistent services by unifying the operating standards and procedures, also try to know their guests better, so that they can align their services with the guest's preferences and deliver more personalized experience. This is why the major hotel operators develop portfolios of various hotel brands, positioning them to different market segments and thus targeting travelers with specific needs. However, in the modern world the guest expectations are not just of a nice experience. Nowadays the hotel guests are more and more interested in the way the hotel operators do their business. They follow their words and actions and expect that the brand shares (or at least aligns with) the client's personal values. But these expectations also present an opportunity for the hoteliers to establish a long-lasting, authentic relationships with the client. Also, by aligning their behavior and brand purposes with the guest expectations, the hoteliers are now able to build a collective sense of brand belonging with their clients.
Звіти організацій з теми "Personalized value creation"
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Modlo, Yevhenii O., Serhiy O. Semerikov, Stanislav L. Bondarevskyi, Stanislav T. Tolmachev, Oksana M. Markova, and Pavlo P. Nechypurenko. Methods of using mobile Internet devices in the formation of the general scientific component of bachelor in electromechanics competency in modeling of technical objects. [б. в.], February 2020. http://dx.doi.org/10.31812/123456789/3677.
Повний текст джерелаАнотація:
An analysis of the experience of professional training bachelors of electromechanics in Ukraine and abroad made it possible to determine that one of the leading trends in its modernization is the synergistic integration of various engineering branches (mechanical, electrical, electronic engineering and automation) in mechatronics for the purpose of design, manufacture, operation and maintenance electromechanical equipment. Teaching mechatronics provides for the meaningful integration of various disciplines of professional and practical training bachelors of electromechanics based on the concept of modeling and technological integration of various organizational forms and teaching methods based on the concept of mobility. Within this approach, the leading learning tools of bachelors of electromechanics are mobile Internet devices (MID) – a multimedia mobile devices that provide wireless access to information and communication Internet services for collecting, organizing, storing, processing, transmitting, presenting all kinds of messages and data. The authors reveals the main possibilities of using MID in learning to ensure equal access to education, personalized learning, instant feedback and evaluating learning outcomes, mobile learning, productive use of time spent in classrooms, creating mobile learning communities, support situated learning, development of continuous seamless learning, ensuring the gap between formal and informal learning, minimize educational disruption in conflict and disaster areas, assist learners with disabilities, improve the quality of the communication and the management of institution, and maximize the cost-efficiency. Bachelor of electromechanics competency in modeling of technical objects is a personal and vocational ability, which includes a system of knowledge, skills, experience in learning and research activities on modeling mechatronic systems and a positive value attitude towards it; bachelor of electromechanics should be ready and able to use methods and software/hardware modeling tools for processes analyzes, systems synthesis, evaluating their reliability and effectiveness for solving practical problems in professional field. The competency structure of the bachelor of electromechanics in the modeling of technical objects is reflected in three groups of competencies: general scientific, general professional and specialized professional. The implementation of the technique of using MID in learning bachelors of electromechanics in modeling of technical objects is the appropriate methodic of using, the component of which is partial methods for using MID in the formation of the general scientific component of the bachelor of electromechanics competency in modeling of technical objects, are disclosed by example academic disciplines “Higher mathematics”, “Computers and programming”, “Engineering mechanics”, “Electrical machines”. The leading tools of formation of the general scientific component of bachelor in electromechanics competency in modeling of technical objects are augmented reality mobile tools (to visualize the objects’ structure and modeling results), mobile computer mathematical systems (universal tools used at all stages of modeling learning), cloud based spreadsheets (as modeling tools) and text editors (to make the program description of model), mobile computer-aided design systems (to create and view the physical properties of models of technical objects) and mobile communication tools (to organize a joint activity in modeling).