Добірка наукової літератури з теми "Personal endorsement"
Оформте джерело за APA, MLA, Chicago, Harvard та іншими стилями
Ознайомтеся зі списками актуальних статей, книг, дисертацій, тез та інших наукових джерел на тему "Personal endorsement".
Біля кожної праці в переліку літератури доступна кнопка «Додати до бібліографії». Скористайтеся нею – і ми автоматично оформимо бібліографічне посилання на обрану працю в потрібному вам стилі цитування: APA, MLA, «Гарвард», «Чикаго», «Ванкувер» тощо.
Також ви можете завантажити повний текст наукової публікації у форматі «.pdf» та прочитати онлайн анотацію до роботи, якщо відповідні параметри наявні в метаданих.
Статті в журналах з теми "Personal endorsement"
Kurniawati, Maria Eka. "Consumers’ Perception on Multiple Product Endorsements by Celebrity in Instagram Study Case." Communicare : Journal of Communication Studies 5, no. 2 (January 16, 2019): 47. http://dx.doi.org/10.37535/101005220184.
Повний текст джерелаFan, Fei. "Exploratory study about audience response to product endorsements by online DIY celebrities and traditional celebrities." Young Consumers 22, no. 2 (February 22, 2021): 169–84. http://dx.doi.org/10.1108/yc-10-2020-1224.
Повний текст джерелаKahalon, Rotem, Orly Bareket, Andrea C. Vial, Nora Sassenhagen, Julia C. Becker, and Nurit Shnabel. "The Madonna-Whore Dichotomy Is Associated With Patriarchy Endorsement: Evidence From Israel, the United States, and Germany." Psychology of Women Quarterly 43, no. 3 (May 2, 2019): 348–67. http://dx.doi.org/10.1177/0361684319843298.
Повний текст джерелаGoode, Chris, Lucas A. Keefer, and Ludwin E. Molina. "A Compensatory Control Account of Meritocracy." Journal of Social and Political Psychology 2, no. 1 (December 1, 2014): 313–34. http://dx.doi.org/10.5964/jspp.v2i1.372.
Повний текст джерелаTrakas, Marina. "The sense of mineness in personal memory: problems for the endorsement model." Estudios de Filosofía, no. 64 (July 30, 2021): 155–72. http://dx.doi.org/10.17533/udea.ef.n64a08.
Повний текст джерелаRapanta, Chrysi, and Lorenzo Cantoni. "The LinkedIn Endorsement Game: Why and How Professionals Attribute Skills to Others." Business and Professional Communication Quarterly 80, no. 4 (November 24, 2016): 443–59. http://dx.doi.org/10.1177/2329490616677044.
Повний текст джерелаSumaktoyo, Nathanael Gratias, Victor Ottati, and Vinaya Untoro. "The Paradoxical Religiosity Effect: Religion and Politics in Indonesia and the United States." Politics and Religion 9, no. 3 (August 18, 2015): 481–507. http://dx.doi.org/10.1017/s175504831500053x.
Повний текст джерелаThananchaitaveechote, Anchaleeporn, Amorn Thoongsuwan, and Shayut Pavapanunkul. "The Personal Branding Model by Celebrity Endorsement in Thai Film Business." PSAKU International Journal of Interdisciplinary Research 7, no. 1 (January 1, 2018): 84–95. http://dx.doi.org/10.12778/235108618x15452373746333.
Повний текст джерелаUlloa, Emilio C., Lisa H. Jaycox, Grant N. Marshall, and Rebecca L. Collins. "Acculturation, Gender Stereotypes, and Attitudes About Dating Violence Among Latino Youth." Violence and Victims 19, no. 3 (June 2004): 273–87. http://dx.doi.org/10.1891/vivi.19.3.273.65765.
Повний текст джерелаWilliams, Richard D. "Another invasion! environmental insurance coverage claims based on the personal injury endorsement." Environmental Claims Journal 5, no. 3 (March 1993): 391–400. http://dx.doi.org/10.1080/10406029309355077.
Повний текст джерелаДисертації з теми "Personal endorsement"
Hambali, Anisah. "Introducing celebrity corporate brand : moving beyond endorsement and exploring its effect on corporate brand enhancement." Thesis, Brunel University, 2017. http://bura.brunel.ac.uk/handle/2438/15583.
Повний текст джерелаLund, Malin, and Maya Sundlöf. "Produktexponering på sociala medier : En studie om hur bloggar och Snapchat påverkar konsumenters inköpsbeslut." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19551.
Повний текст джерелаTitle: Product Exposure on social media - a study on how blogs and Snapchat influence consumers' purchasing decisions. Level: Final assignment for Bachelor´s Degree in Business Administration: Marketing Author: Maya Sundlöf and Malin Lund Supervisor: Jonas Kågström Date: 2015 Aim: Our aim of this study is to investigate whether consumers' purchase decisions and brand of choice is affected by exposure of the products on blogs and Snapchat. The purpose of this study is to investigate whether consumers are affected by known person’s product exposure on their blogs and on their Snapchat. Method: The study conducted an experiment with 98 participants who were divided into four experimental groups. The study was an experimental group exposed to products from blog posts and another experimental group were exposed products from bloggers Snapchat. In the remaining two experimental groups were applied default effect to see if it would influence their choice of brand. Results & Conclusion: The result shows that Snapchat is the kind of social media as people increasingly become affected by the product exposures. Blogs influences to a greater extent a purchase decision when famous people give recommendations. Our conclusion is that Snapchat is an effective marketing tool when it comes to marketing products and attract attention of people. Blogs are also an effective marketing tool and affects the consumer the most when someone wants to advertise a brand name for a product. Suggestions for further research: Marketing on social media from a business perspective, how businesses in the choice of celebrity endorsement to work with and how do bloggers in the selection of companies to work with. Contribution of the thesis: When blogs proved to be a good marketing tool, we chose to conduct a study on snapchat is an equivalent marketing then research on this is weak. We also investigated whether the product exposure affects consumers' purchasing decisions. Key words: Social media, celebrity endorsement, blog, Snapchat, trademarks, default effect, personal branding
Gurel, Atay Eda 1980. "Celebrity endorsements and advertising effectiveness: The importance of value congruence." Thesis, University of Oregon, 2011. http://hdl.handle.net/1794/11566.
Повний текст джерелаMillions of dollars are spent on celebrity contracts each year by assuming that the benefits of using celebrities will exceed the costs. Accordingly, many researchers have studied the impact of celebrity endorsements on advertising effectiveness. One of the theories used frequently by these researchers is the match-up hypothesis. This theory suggests that there should be a good fit between the celebrity and the product; however, it is not clear what constitutes a good fit. Some researchers suggested that attractive celebrities will be more effective if they are used to promote attractiveness-related products. Other researchers claimed that when there is congruence between the product type and the celebrity profession, advertising effectiveness will be enhanced; however, these existing dimensions of the match-up hypothesis fall short of explaining some popular celebrity endorsement campaigns (e.g., Sharpie Pens and David Beckham). The current research contributes to the study of celebrity endorsements by adding another dimension, values, to the match-up hypothesis. Specifically, the congruence between celebrity values (as perceived by consumers) and values represented by products was considered as an alternative to the attractiveness and expertise dimensions. In a series of six experiments, support for the positive impact of celebrity-product value congruence on advertising effectiveness was found. College students exposed to the high value congruence ad spent less time in examining the ad, suggesting that participants were easily and quickly able to match up the celebrities and products. Moreover, participants who were exposed to the high value congruence ad had significantly more favorable attitudes toward ad and brand, had higher intentions to buy the product, and were more likely to recommend the product to other people than were participants who were exposed to the low value congruence ad. The results also suggested that value congruence with unfamiliar celebrities was more effective than value congruence with familiar celebrities for generating more favorable attitudes toward ad and brand and higher behavioral intentions, due probably to the minimized effect of pre-established thoughts or feelings about unfamiliar celebrities. Together these results suggest that the congruence between celebrity and product values plays an important role in advertising effectiveness.
Committee in charge: Lynn R. Kahle, Chairperson; Joan Giese, Member; David Boush, Member; Deborah Morrison, Outside Member
Graham, Mary A. "THE EFFECT OF PERSONAL SCANDAL ON CELEBRITY ATHLETES AND SHOPPER’S PURCHASE INTENTIONS AND ATTITUDE FAVORABILITY." UKnowledge, 2012. http://uknowledge.uky.edu/mat_etds/2.
Повний текст джерелаStenman, Erika. "Strong Employer Brands and Employee Advocacy in Social Media : exploring the Employee Perspective." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19682.
Повний текст джерелаHunter, Erik. "Celebrity entrepreneurship and celebrity endorsement : Similarities, differences and the effect of deeper engagement." Doctoral thesis, Jönköping : Jönköping International Business School, Jönköping University, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9284.
Повний текст джерелаHåkansson, Johanna, and Kajsa Hållö. "Tillsammans mot cancer : En retorisk analys av Cancerfondens användande av offentliga personer på Instagram." Thesis, Malmö universitet, Institutionen för konst, kultur och kommunikation (K3), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-45881.
Повний текст джерелаLin, Hong-hui. "Attachment relationships and psychological outcomes: a comparison of Singaporean and Australian young adults." Phd thesis, 2015. http://hdl.handle.net/1885/13583.
Повний текст джерелаKennedy, Amanda Lee. "Beyond celebrity endorsement: new opportunities for celebrity advertising and branding." Thesis, 2021. http://hdl.handle.net/1959.13/1452341.
Повний текст джерелаCelebrities appear in up to 70% of all advertising, and brands may allocate more than a quarter of their advertising budget to securing a celebrity endorser. Numerous celebrities however are moving away from endorser roles and are instead creating celebrity-brands, which can generate millions of dollars in revenue. For brands that continue to enlist celebrity endorsers, alternative approaches to presenting celebrities within campaigns are being used to generate attention. This thesis comprises of four core papers and two supplementary articles which examine the influence of various applications of celebrities in marketing, on consumer attitudes and behavioural intentions. Using primarily causal research, this thesis examines new avenues for celebrity advertising and branding, providing guidance for marketing academics and practitioners. Findings indicated that consumer attitudes and intentions to purchase were more favourable for celebrity-brands than endorsed brands. Results showed that this can be attributed to the perception that a celebrity has higher investment in a celebrity-brand and is more authentic when promoting their own brand as opposed to endorsing another brand. As with endorsed brands, celebrity-brands may at some point suffer from the celebrity’s involvement in a scandal, however as terminating the relationship is impossible for a celebrity-brand, alternative strategies needed investigation. Results show consumers are more likely to forgive a celebrity when an appropriate punishment has been implemented, with forgiveness leading to positive outcomes for the celebrity-brand. Finally, an examination of the effectiveness of film personas revealed that consumers respond more positively to film persona endorsements when compared to endorsements by traditional celebrities. This thesis recommends that celebrities need to have high levels of investment in their celebrity-brand to be perceived as authentic and to encourage positive consumer attitudes and behavioural intentions. Furthermore, a celebrity should enact an appropriate punishment strategy in response to a personal crime to protect their celebrity-brand. Brands using endorsements can present celebrities as film personas to generate positive consumer judgements and shield the brand from celebrity scandals.
Mendes, Cedric Alain Jesus. "Determinantes da seleção de celebridades desportivas para "endorsement"." Master's thesis, 2017. http://hdl.handle.net/10071/15828.
Повний текст джерелаThe use of sports celebrities for endorsement represents an important communication strategy to the brands nowadays, with the aim of creating ways of connection and relational links with the audience, and also of differentiation in relation to the main competitors. The strong media coverage underlying the sporting phenomenon and the interest that athletes, coaches and sports executives arouse among the public, place them on the top of brand preferences for endorsement contracts. This work analyses the factors to be taken into consideration in the selection of sports celebrities for endorsement with the purpose of developing favorable attitudes towards the brand and increasing purchase intentions. Based on a sample of 329 respondents and resulting from the application of multiple linear regression models, it was concluded that the positive perceptions of the social media activities of sports celebrities and their fit with the product impact positively the attitudes towards the brand and purchase intentions. The trustworthiness of the sports celebrity only affects positively the attitudes towards the brand and his/her lifestyle has a negative impact in the purchase intentions. Statistically significant effects were not identified regarding the physical attractiveness, the expertise, the sports performance and the entertainment capability of the sports celebrities, whether in the attitudes towards the brand or in the purchase intentions. Taking into consideration these results, strategic recommendations are presented to the brands with the aim of helping them in the sports celebrity selection process for endorsement.
Книги з теми "Personal endorsement"
Services, Dearborn Financial. Personal Lines Endorsement. Kaplan Publishing, 2005.
Знайти повний текст джерелаServices, Dearborn Financial. Personal Lines Endorsements. Dearborn a Kaplan Professional Company, 2004.
Знайти повний текст джерелаKaplan Financial Education (Firm) Staff. Personal Lines Endorsements. Dearborn Financial Publishing, 2010.
Знайти повний текст джерелаBarlow, Christine G. Personal Lines Endorsements Coverage Guide. National Underwriter Company, 2016.
Знайти повний текст джерелаBarlow, Christine G. Personal Lines Endorsements Coverage Guide, 2nd Edition. National Underwriter Company, 2022.
Знайти повний текст джерелаWebber, Jonathan. The Future of Existentialism. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198735908.003.0011.
Повний текст джерелаHoinski, Ronald, and Ronald Polansky. The Modern Aristotle: Michael Polanyi’s Search for Truth against Nihilism. Edinburgh University Press, 2018. http://dx.doi.org/10.3366/edinburgh/9781474412094.003.0010.
Повний текст джерелаYarrow, Simon. 1. Introduction. Oxford University Press, 2018. http://dx.doi.org/10.1093/actrade/9780199676514.003.0001.
Повний текст джерелаHellie, Benj. Praxeology, Imperatives, and Shifts of View. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198777991.003.0010.
Повний текст джерелаKelley, Christopher. The Inherent Dignity of Empty Persons. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190499778.003.0016.
Повний текст джерелаЧастини книг з теми "Personal endorsement"
Swaine, Lucas. "Conclusion." In Ethical Autonomy, 217–20. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190087647.003.0005.
Повний текст джерелаBrown, Abbe, Smita Kheria, Jane Cornwell, and Marta Iljadica. "18. Control of information, reputation, and intellectual property." In Contemporary Intellectual Property, 726–50. Oxford University Press, 2019. http://dx.doi.org/10.1093/he/9780198799801.003.0018.
Повний текст джерелаPrice, David H. "Dürer’s Reformation." In In the Beginning Was the Image, 161–208. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190074401.003.0004.
Повний текст джерелаInukai, Yumiko. "Hōnen’s Senchaku-Shū." In Neglected Classics of Philosophy, Volume 2, 78—C4.P55. Oxford University PressNew York, 2022. http://dx.doi.org/10.1093/oso/9780190097196.003.0005.
Повний текст джерелаAshdown, Michael. "Void or Voidable?" In Trustee Decision Making. Oxford University Press, 2015. http://dx.doi.org/10.1093/oso/9780198727316.003.0006.
Повний текст джерела"ENTHUSIASTIC ENDORSEMENTS FROM BOTH FOUNDERS OF THE NIELSEN NORMAN GROUP!" In The Persona Lifecycle, i. Elsevier, 2006. http://dx.doi.org/10.1016/b978-0-12-566251-2.50022-8.
Повний текст джерелаNancarrow, Susan, and Alan Borthwick. "Conclusion." In The Allied Health Professions, 191–202. Policy Press, 2021. http://dx.doi.org/10.1332/policypress/9781447345367.003.0009.
Повний текст джерелаJinxia, Dong, Zhong Yijing, and Li Luyang. "The Interaction of Personal, Local, and Global Forces." In More than Cricket and Football, 75–98. University Press of Mississippi, 2016. http://dx.doi.org/10.14325/mississippi/9781496809889.003.0005.
Повний текст джерелаDang, Chau-Sa T., and Susan L. Kline. "“I Can't Afford for You to Flunk”." In Modern Societal Impacts of the Model Minority Stereotype, 1–34. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7467-7.ch001.
Повний текст джерелаBarney, Rachel. "Becoming Bad." In Oxford Studies in Ancient Philosophy, Volume 57, 273–308. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198850847.003.0009.
Повний текст джерелаТези доповідей конференцій з теми "Personal endorsement"
Shankaralingappa, Darshan M., Gianmarco De Fransicsi Morales, and Aristides Gionis. "Extracting Skill Endorsements from Personal Communication Data." In CIKM'16: ACM Conference on Information and Knowledge Management. New York, NY, USA: ACM, 2016. http://dx.doi.org/10.1145/2983323.2983884.
Повний текст джерелаSugawara, Shin-etsu, and Hiroshi Kimura. "The Role of Local Governments in the Japanese Nuclear Governance: Case Analysis of “Safety Agreements” in Siting Areas." In 17th International Conference on Nuclear Engineering. ASMEDC, 2009. http://dx.doi.org/10.1115/icone17-75470.
Повний текст джерелаPilatti, Angelina, Adrian Bravo, Yanina Michelini, Gabriela Rivarola Montejano, and Ricardo Pautassi. "Contexts of Marijuana Use: A Latent Class Analysis among Argentinean College Students." In 2020 Virtual Scientific Meeting of the Research Society on Marijuana. Research Society on Marijuana, 2021. http://dx.doi.org/10.26828/cannabis.2021.01.000.23.
Повний текст джерелаBerry, Katherine, and Alison Looby. "Differences in alcohol and cannabis motives among simultaneous, concurrent, alcohol-only, and cannabis-only users." In 2022 Annual Scientific Meeting of the Research Society on Marijuana. Research Society on Marijuana, 2022. http://dx.doi.org/10.26828/cannabis.2022.02.000.09.
Повний текст джерела