Статті в журналах з теми "People with disabilities – great britain – economic conditions"

The article discusses the current effective social partnership strategies in the fields of education, employment and employment of young people with handicappedness and disabilities. The author's approaches to the formation of regional experience in social support of young people with disabilities, their training, vocational guidance and employment are analysed. In modern socio-economic conditions, the search for new approaches to the quality of training for specialists with disabilities is of great importance. Therefore, it is necessary to consider new learning technologies, including holding competitive venues in various competences at regional and national championships in professional skills among the disabled and handicapped people"Abilympics." In order to ensure effective vocational guidance and motivation of young people with disabilities to receive vocational education, promoting their employment and socio-cultural inclusion in society.

The article analyzes the implementation of the principle of social inclusion in relation to people with disabilities in African countries. The features characteristic of the crisis countries belonging to the Sahel zone are described. The paper outlines the ways of possible cooperation with the Russian Federation on the way to achieving the Sustainable Development Goals, i.e. ensuring an inclusive and fair right to social ize people with disabilities through education and encouraging learning opportunities for people with disabilities. The interaction of the countries can be aimed at training personnel for the special education system of African countries, developing adapted educational programs for people with disabilities, and organizing early care for children with developmental disorders of sensory systems. These programs require political, economic, scientific, technological, and socio-cultural cooperation between Russia and African countries. According to the United Nations, the African continent includes 54 independent states. Most of them were colonized and had external control of major European countries — Great Britain, France, and others. In the middle of the 20th century, the process of gaining the independence of African countries began. African countries have a large gap in socio-economic indicators and are heteroge neous. Among them, progressive countries can be distinguished — those with positive experience in achieving the SDGs. Such countries include the Republic of Seychelles, Equatorial Guinea, Kenya, Tunisia, and so on. Along with progressive countries, there are countries that have many socio-economic problems and low per capita incomes. In addition, health and education systems have not been formed in such countries. Such countries include Niger, Mali, Chad, Gabon, and others. Therefore, cooperation within the framework of BRICS will allow organizing interaction aimed at more effective implementation of the inclusive model in A frican countries.

Sheltered employment centres are social enterprises where at least 70% of their workers have disabilities. They are a way of helping people with disabilities to work in good working conditions and of allowing disadvantaged people to live a full life. However, some people criticise these businesses for being ghettos where public subsidies are used inefficiently. Our paper aims to test if this criticism is valid by analysing whether these companies provide social and economic value to society in return for public funding and are also economically sustainable over time. Using a sample of 997 Spanish sheltered employment centres, a descriptive analysis of the main variables has been carried out. Additionally, the results of a PART algorithm show the relationship between these companies and economic sustainability. Our findings corroborate that these firms are economically sustainable and, at the same time, socially sustainable. These results highlight the great work that such companies perform for society and the country’s economy.

The subject of this research is the Russian-speaking community of Great Britain in the modern sociocultural context, which is traditionally characterized by distinct national, cultural and social disunity. The object of this research is the Russian world of Great Britain within the framework of modern Russian-British relations and sociocultural context of the country of residence. The attitude towards Russian-speaking immigrants from the former USSR republics was affected by multiple stereotypes. The current changes in foreign policy, deterioration of relations between the two countries, amendments to British legislation, Brexit, on the one hand, while economic cooperation and cultural exchange between the countries on the other hand, influence life of the community, forming a new context of being in a foreign cultural environment. The novelty of this research lies in the attempt to assess the impact of the ongoing social processes upon the image, public perception, and quantitative indicator of the Russian community in Great Britain, which is extremely relevant due to the absence of such data in the research literature. Based on the historical and analytical analysis of media materials, sociological surveys, legislative and diplomatic documents, it becomes evident that the number of Russian-speaking citizens who are ready to make Britain their place of residence has significantly reduced compared to the end of the previous century, and there are no prospects that this number would increase. The lifestyle these people is also undergoing changes due to the introduction of new laws in Great Britain. In the conditions of the overall deterioration of political situation, the contacts in economic and cultural spheres remain unchanged, creating a positive image of Russia in the eyes of the British people, as well as the presence of initiatives to improve cooperation between the two countries.

Aim: The aim of this publication is to present the most important aspects concerning the conditions for evacuation of people with various types of disabilities – from mobility problems, to reduced perception in the event of a threat, and to indicate the most important challenges both in terms of legal regulations, as well as organizational and technological conditions for ensuring effective evacuation of disabled people. Introduction: People with disabilities are a group that requires special consideration when planning evacuation from public utility facilities, because many of these people – depending on the type and degree of their dysfunction – will not be able to evacuate from the danger zone on their own. The inspection carried out in 2019 by the Delegation of the Supreme Audit Office in Poznań confirmed the need to adapt the applicable legal regulations in this regard (in practice, fire safety instructions, evacuation plans, staff training and equipping facilities with adequate equipment supporting the evacuation of people with disabilities) [1]. In addition to legal and technological aspects, a very important factor in the effective evacuation of disabled people are organizational solutions adopted in a given facility, which should take into account the individual specificity (cubature) and functions of a given facility. Methodology: As part of the research process, theoretical research was used, such as: analysis of literature and legal documents, synthesis, general- ization, inference, comparison and analogy. During the research, national and foreign sources (from the United States and Great Britain) were analyzed. The selection of individual countries was guided by the level of development of the solutions adopted in these countries dedicated to supporting the evacuation of disabled people in a situation of threat to their life or health, as well as the availability of data sources. Conclusions: The presented analysis of the conditions for the evacuation of people with disabilities from public utility buildings shows the challenges that both the legislator and managers of facilities in the country face in this area, as well as the emergency services. The latter – similarly to people with disabilities – are the systemic beneficiaries of the desired changes in the area of law and tactics of rescue operations, from the moment of alerting about an event in the facility where there are people who are unable to evacuate themselves. Introducing good practices, verified in other countries, into common application, should significantly improve rescue operations. The expected effect will be to shorten the time of providing help to all people unable to evacuate themselves in an emergency – regardless of their number, as well as the type and specificity of the public facility in which the life or health threatening situation occurred. Keywords: evacuation of disabled people, public utility buildings, intelligent construction, modelling and computer simulations, individual evacuation plan Type of article: review article

The purpose of this study is to describe the social conditions that occurred in England after the Napoleonic war. This type of method is library research. Data collection was carried out through observation and documentation. Data were analyzed using a sociological approach. The results showed that the condition of British society after the Napoleonic war was still good in its education system with modern and intellectual thinking. British society realizes that education is very important for everyone to be more responsible. In fact, social relations that were conducive to change become individuals during war. The Napoleonic war had a negative impact on the life of British society, especially on psychological conditions and economic development. In conclusion, Britain's socio-economic life was destroyed after the war. All economic sources such as industry, agriculture and factories are getting worse. People only think how to protect themselves from war. Keywords: Great Britain, Impact, Napoleonic War, Sociological Approach, Vanity Fair

The article deals with history of interrelations between political centre and Celtic fringes of Great Britain in modern and contemporary times. As soon as nationalist movements in Celtic fringes became more active from the mid 1960s, the need appeared to analyze the history of interrelations between central power and Celtic regions in order to understand causes of Celtic people’s striving for obtaining more rights and even state independence. The article ascertains that attitude of central power to Celtic fringes was complicated by ethno-cultural differences between Englishmen and Celtic people, which resulted in discrimination of Scotland, Wales and Ireland by London's policy towards Celtic regions. Since British industrialization evolved the central power in Great Britain, it created conditions for balanced comprehensive development of industrial economy only in English counties, whereas Celtic regions were permitted to develop only branches of economic activity which were non-competitive to English business. The level of people’s income in Celtic fringes was always lower than in English parts of Great Britain. There was an established practice that English business dominated in Celtic regions and determined the economic development of Celtic regions. The English as distinct from Celts had prior opportunities to be engaged on more prestigious and highly paid positions. Celtic population’s devotion to preservation of their culture and ethno-cultural identity found expression in religious sphere so that Nonconformity and Presbyterianism accordingly dominated among Welshmen and Scotsmen. Political movements in Celtic fringes put forward ethno-cultural demands rather than social class ones in their activities. During the first half of the XX century the opposition between Celtic fringes and central power in Great Britain showed that in parliamentary elections Celtic population gave their votes mainly for the members of Labour Party. From the mid-1960s nationalist movements in Celtic fringes became more active. They began to make slogans of political independence. The author of the article comes to conclusion that interrelations of central power in Great Britain towards Celtic fringes can be adequately described by notions of I. Wallerstein’s world-system analysis and M. Hechter's model of internal colonialism.

The coronavirus Covid-19 pandemic has disrupted social stability in many countries around the world. This has consequences for sustainable development. In a situation of stability, two competing pillars of sustainable development: the economic and the environmental one, are in the lead – as long as the basic needs of most people are satisfied. In the conditions of instability, the social pillar begins to dominate, pushing the economic and environmental pillars to the background. The fight against the pandemic is or has been carried out in different countries in different ways. We can talk about the Chinese, Taiwanese, or European models, among others. In the United Kingdom, the laissez-faire model was used for a short time. This was an interesting strategy (though a very risky one) that attempted to reconcile different pillars of sustainable development in the face of crisis, seeking a compromise between health considerations, social situation, and the requirements of the economy. However, this approach was quickly rejected under the influence of public opinion, the media and scientific authorities. In the situation of impending crisis, the social pillar began to dominate. The dilemma economy vs. security was resolved according to the hierarchy of needs (with security being a more basic need). This is a tip for the future – for social policy and planning in times of stability. In a situation of deep biological crisis (as opposed to economic crises), the social factor comes to the fore in the end, at the expense of all others. Within the social factor, the hierarchy of goals will be established according to the hierarchy of needs.

Статья посвящена британской детской миграции в XIX – первой половине ХХ в. Исследованы причины и условия переезда, а также значение, которое придавалось расселению молодежи на периферии британского мира. Показано, что на миграционную политику влияли филантропические, социально-экономические факторы, империалистические, национальные и расовые соображения – акценты менялись с течением времени. До середины XIX в. переселение было вызвано желанием помочь бедным детям или стремлением депортировать лишних и опасных жителей из метрополии, со второй половины XIX в. в мигрантах стали видеть инструмент имперской политики. Миграция согласовывалась с доктриной социал-империализма. Она позволяла решить социальные проблемы метрополии, снимала в обществе напряженность, связанную с массовой безработицей, открывала новые возможности для экономического роста всей империи. Молодежь восполняла дефицит трудовых ресурсов доминионов, возделывала неосвоенные земли, распространяла европейские ценности и технологии, консолидировала разрозненных жителей в единую Великую Британию с глобальной британской идентичностью. В переселении несовершеннолетних из грязных и тесных мегаполисов на сельские просторы видели возможность сохранить здоровое поколение и силу англо-саксонской нации. В странах южного полушария мигранты из Альбиона рассматривались как защитники «белой» расы и европейской цивилизации, а потому с конца XIX в. были ужесточены требования к переселению, допускались только представители «правильного» типа мигранта по расовым, социальным, физиологическим, психическим критериям. Многие мигранты добились успехов на новой родине, но некоторые столкнулись с жестокостью, эксплуатацией, социальным остракизмом. Сделан вывод, что идея Великой Британии как глобального сообщества после Второй мировой войны оказалась несостоятельной, имперские цели все больше противоречили национальным задачам, что привело к прекращению переселения детей. Выросшие мигранты, лишившиеся своей родины и связей с родственниками, не сумевшие адаптироваться на новом месте, превратились в смущающее напоминание о «темной странице» имперского прошлого. The article is devoted to British child migration in the 19th – first half of the 20th century. The reasons, conditions for moving, the importance attached to the resettlement of young people on the periphery of the British world are investigated. It is shown that philanthropic, socio-economic factors as well as imperialist, national, and racial reasons influenced migration policy. The emphasis changed over time. Until the middle of the 19th century the resettlement was caused by a desire to help poor children or to deport unnecessary and dangerous residents from the metropolis; in the second half of the 19th century migrants began to be seen as an instrument of imperial policy. Migration was consistent with the doctrine of social imperialism. It made it possible to solve the social problems of the metropolis, relieved tension in society that were associated with mass unemployment, and opened up new opportunities for the economic growth of the entire Empire. The youth made up for the shortage of labor resources in the dominions, cultivated undeveloped lands, spread European values and technologies, consolidated disparate residents into single Great Britain with its global British identity. The resettlement of minors from dirty and cramped cities to rural areas was believed to offer an opportunity to preserve a healthy generation and the strength of the Anglo-Saxon nation. In the countries of the southern hemisphere, migrants from Albion were seen as defenders of the white race and European civilization. That is why in the late 19th century, the requirements for resettlement were tightened, allowing only the “proper” type of migrant according to racial, social, physiological, and mental criteria. Many migrants achieved success in their new homeland, but some of them faced cruelty, exploitation, and social ostracism. It is concluded that the idea of Great Britain as a global community turned out to be untenable after the Second World War. Imperial goals increasingly contradicted national objectives, which led to the cessation of child migration. Deprived of their homeland and ties with their relatives, unable to adapt to new places, child migrants who turned into adults become an embarrassing reminder of the “dark page” of the imperial past.

What better way to tell about the time than a real “historical witness” – a product of that time, for the people of that time?! As such a “witness” in this small researched book from the 40s of the 20th century – Charles Dickens “A Tale of Two Cities”, published by “Blackie & Son Limited (London and Glasgow)”. Thanks to this book, it was possible to touch on the “wartime” publishing industry, consider the main challenges faced by the book publishing industry and explore non-standard solutions for a decent response to these challenges in Great Britain. In addition, people who felt the need for books despite all the difficulties and dangers brought by “wartime” – the Second World War – become a real inspiration. This book, which in this study dates from the early 1940s, is an example of the publishing standard – the Agreement – which was introduced in Great Britain during the Second World War. Namely, the Book Production War Economy Agreement (1942), which was concluded between the publishers (Publisher Association) of Great Britain and the state leadership (represented by the Ministry of Supply). This agreement, which was mainly of a recommendatory nature, was primarily related to the rationalization of the use of resources necessary for the publishing of book products (regulating and standardizing printed publications that would respond to the main challenges in limited economic conditions). It should be noted separately that the agreement was initiated by the Association itself, because it was a response to the unfair (in the opinion of publishers) distribution of paper, namely to Paper rationing, which was introduced by The British Ministry of Information [Holman 2005]. In this context, the earlier creation of The Paper Control Committee, which controlled the use of paper by publishers and acted as their defender before the Ministry of Supply [Vassilopoulos 2021], should be considered. Speaking about the demand for books during the Second World War in Great Britain, one should note the incessant thirst for reading, learning new things, and searching for “answers to questions that concern us now” [Hench 2010]. It seems that there were already enough exciting events in everyday life, but it was precisely in the times when the war dragged on and there was no visible end or finale, and society began to tire of uncertainty and the constant feeling of “calm before the storm”, books became a real salvation from difficult to perceive and understand reality – a new reality. This explains the constantly growing demand for books of various formats and genres in the 1940s.

The Global Code of Ethics for Tourism promotes the right of all people to equality in access to contemplate the resources of the planet, which, in turn, is the main principle of accessible tourism for all. Modern approaches to understanding the concepts of accessible tourism for all are analyzed in this paper. Accessible tourism for all means that any tourism product should be designed irrespective of age, gender and ability and with no additional costs for customers with disabilities and specific access requirements. Role of the principles of universal design for accessible tourism for all is characterized. In contrast to the concept of accessibility, which only applies to low-mobility categories of the population and focuses on physical access to transport and buildings, as well as access to information, the concept of universal design emphasizes creating the same conditions convenient for all users, without impersonating some of them. Three main prerequisites for the development of accessible tourism for all in the European Union are determined and characterized, in particular, existing accessibility legislation and standards at the global, European and national levels, population ageing and increase in the number of people with disabilities. There is the problem in Ukraine of the lack of accessibility standards for tourism facilities and services, so it is important to learn the experience of the European Union. The European Union population is aging and this trend will continue in the future. This phenomenon is a major challenge for the society, but at the same time, it also represents a great opportunity for local businesses and for the whole European economy. Elderly people (65 years and older) are encouraged to travel by different motives: visiting relatives, gaining cultural or gastronomic experience, they are interested in traveling on cruise ships, relaxing on the coast, participating in sports events or ethnic holidays. They tend to spend more while traveling and stay longer. Tourists with disabilities, above all, make travel decisions based on the opinions of their friends, and rely less on special offers aimed at them. Online offers and printed brochures of travel agencies influence their decision at the same level. France and the United Kingdom have the most disabled people in the EU. The European Union is the main tourism destination in the world. Five its member states (France, Spain, Italy, Great Britain, Germany) belong to the top ten countries of the world on arrival of tourists. The map of the most accessible cities of the European Union is created and the quantitative distribution of these cities by country of ownership is presented. France, Germany and Sweden are leaders in the European Union by the number of the most accessible cities in 2011-2018. Among the 23 most accessible cities, only five are the capitals of states. At the same time, the city of Ljubljana in Slovenia was twice noted by the European Commission as one of the most accessible. Elements of the tourism chain include: tourism destination management; tourism information and advertising (preparation, information and booking); urban and architectural environments; modes of transport and stations; accommodation, food service and conventions; cultural activities (museums, theatres, cinemas, and other); other tourism activities and events. On the basis of the theory of accessibility chain structure and the tourism chain, the best practices of accessible tourism for all are analyzed using the example of the city of Lyon – the great business center in France, which in 2018 was recognized by the European Commission accessible in the European Union.

In modern society, tourism is of great socio-cultural importance of forming new behavior algorithms of various categories of the population. The flow of tourists increases, more people appear with disabilities who remain limited mobility due to the presence of numerous social barriers that need to be adaptive conditions of consumption of tourist services in the framework of tourism, accessible to all. Involvement of disabled people in the tourism industry remains an unsolved problem. Persons with special needs in tourist services are among the switched off from society. Issues related to the provision of tourist services are resolved not to the full extent without the conditions for such activities. Information about opportunities for persons with disabilities in Russian is very limited. Use of tourism in the system of social protection remains the least affordable and little studied. At the same time, tourists with special needs in the travel services are potential customers for businesses, they can participate in the economic development, to make a profit. We believe that to a certain degree this is connected with insufficient development of theoretical and conceptual issues of adaptive tourism, which affects in particular the question of society´s attitude to such concepts as "human health" and "disability". Considering tourism as a complex adaptive relationship, social, psychological, medical, sports and recreation and other measures which are included in the content of tourism activities in providing tourism services for persons with special needs, the priority is allocated in a specific form of psychosocial work at all levels of the tourism industry. Adaptive tourism is focused on the study and implementation of subject-subject relationship that accompany the promotion tour. And it´s not only the elimination of barriers to the movement of the mechanical traveling. The question is about a particular way of working with people with special needs in tourist services. lack of attention to categories of people requiring special conditions in tourism, underdevelopment of appropriate infrastructure reduce the motivation for learning by those who in their professional activities would like to have specific tourist services to persons with disabilities. Adaptive tourism is based, on the one hand, on the general theory and methodology of social work, and on the other- on the technology of the organization of tourist activity and the concept of adaptive physical training (adaptive physical education, adaptive sports, adaptive motor recreation). Our research has allowed developing the scientific and theoretical basis of the concept of model-specific tourism activities and offers a training profile for psychosocial workers capable of organizational and managerial activities with persons with special needs in tourist services.

This paper examines impact of Road Accidents on community socio-economic activities in Iringa municipality. It assumes that accident as any disaster adversely affects people, property and environment. The paper employed questionnaire, interview, observation and documentary search for data collection. The study found that road accidents on-site conditions were caused by poor infrastructure, overloading of vehicles, law impunity, inadequacy of relevant laws, corruption, negligence of drivers, lack of road safety education and road traffic signs. Road accidents caused loss of lives, increase of dependence, destruction of property, increase of poverty, injuries and permanent disabilities. Provision of training to drivers, serious enforcement of the laws, provision of education to road users through public agitations, posters and television broadcasts, introduction of ad hoc inspection of road quality and transport facilities were some of the techniques used to curb the risk. Generally, road accidents caused a great loss of human, physical and natural resources. The intervention is on on-site conditions while very little attention is put on the root causes. It is recommended that, in addressing this human induced disaster the government in collaborations with other stakeholders should focus on the root causes in a participatory manner to bring community equity hence sustainable development.

The corona virus epidemic has created a crisis around the world. The impact of this epidemic on the countries of the world was great, which can be seen in the collapse of their economies. During the pandemic, the state provided special assistance to vulnerable groups of the population, special conditions were created for it. First of all, products were distributed to help large families, people with disabilities, pensioners, then the state helped financially. The pandemic has widened the gap between the rich and the poor, leading to increased inequality, unemployment, and rising food prices, primarily affecting to socially vulnerable groups. The main goal is to study the assistance provided by the state to the socially vulnerable groups of the population after the quarantine and to identify its inefficiencies. The pandemic has exposed deep inequalities and significant gaps in the coverage, comprehensiveness and adequacy of social protection. The COVID-19 crisis has confirmed the important role of social protection, and the importance of social protection as an economic stabilizer has increased. It is clear that this study will also be a helpful tool in making decisions regarding the situation of socially vulnerable groups in possible future crises.

The aim of this paper describes world’s future post-COVID-19. Coronavirus resemble pandemics exist in centuries. Exactly, one century ago influenza flu affected the world economy and social order. About millions of people died caused by pandemics along with weak and collapsed economies. The pandemic entirely affected every sphere of life, including, Labor demand and supply, tourism, economy, politics, and nature of the world. There are two possible scenarios of the world post-Covid-19. First one world will enter new wars, hunger, and world order and so on. Second one, whole states collectively tackle this pandemic. Firstly, Economic and military strength determine the political power of a state. The US has been facing severe and critical crises since 2016. Thus, the US will not maintain power more and more. USA’s One Step Back Policy will collapse USA power and Trump loses the election, and new president will impose new wars on Asian land. European Union will disintegrate due to race of power among the powers along with world face. Secondly, China will impose a new world order after COVID-19. Because China policies totally different from previous superpowers. During supremacy, the Great Britain and USA were adopted aggressive political and military policies. In Contrast, China adopted an economic policy which is beneficial for every society. China started to lead the world economically and politically. So, this gap will create a new war in Asia and globally. China Economic Network policy (BRI) would cover world in 2040 years. Thirdly, world economies will face severe economic conditions like 1923, 1929 and 2008. The current recession and political scenarios are knocking a depression on world economic door. Fourthly, emerging economy India will not cover economic power till 2025. Maybe India never achieves economic prosperity due to Jingoistic approach. In this paper, we predicate world’s economic and politics shape post-covid-19. The virus is changed every sphere and every field of life. ? We used NiGEM model. It’s just predication, will what occur in future. About 3% Gross Domestic Product, 10% consumption, 18% manufacturing and 13% to 32% trade declined due to current pandemics. Universal recession also take place. Now, how the world’s powerful state will push the world into new wars. Which one imposed new world order post-covid-19? Does a new Great Depression knock world door

Regular physical activity is widely considered by public health and parks and recreation professionals as a key determinant of individual and community health and well-being. Prior research has shown that building sustainable health partnerships with community organizations can help parks and recreation departments meet many US health challenges. This study examined the perceptions of North Carolina public parks and recreation directors regarding physical activity and health partnership practices in their communities. Directors from two-hundred and seventy five North Carolina city and county parks and recreation departments were surveyed in the Spring of 2022 to determine 1) directors’ effort allocation in promoting physical activity toward vulnerable populations, 2) challenges associated with promoting community physical activity, and 3) differences in effort allocation, future priorities, and partnership among varying director and departmental demographics. Results were compared to findings from a 2007 study of NC perceptions of health partnerships, upon which the present study was based. One hundred and twenty three completed questionnaires were returned, resulting in a response rate of 45%. Directors in 2022 allocated similarly higher levels of effort toward older adults, families, and people with low income as did directors in 2007, while youth and adults with disabilities and people with chronic health conditions received lower allocations of effort from directors in 2022. Barriers such as lack of staff knowledge on how to promote physical activity, lack of citizen and political support, and lack of knowledge of under-represented groups’ physical activity preferences were less pronounced in 2022 compared to 2007. Several distinct differences were revealed between female and male directors’ rankings of effort and future priorities, as well as their perceptions of physical activity opportunities for women and people with disabilities. Partnerships with county health departments are being utilized more in counties with the highest health disparities compared to more healthy counties, indicating that partnerships are being targeted and implemented in areas where resources are most needed. This study represents a meaningful extension of research conducted prior to the 2008 Great Recession and COVID-19 pandemic and provides recommendations for public parks and recreation departments to consider promoting physical activity and building community resilience in the face of future economic and health challenges.

Introduction. The health of the younger generation determines the intellectual potential and prospects for the socio-economic development of Russia [1]. Taking into account the urgency of the problem, we carried out a hygienic study, the purpose of which was to assess the lifestyle of university students with the subsequent development and registration the software that assesses a health risk group. Materials and methods. The study of the way of life was carried out among university students in Ufa (1820 people). Based on data obtained, Software for assessing the conditions and lifestyle of university students was developed and registered. The assessment of the lifestyle of students at the University of Sheffield was carried out through an anonymous survey (116 people). Results. The hygienic analysis of the lifestyle of students revealed a number of unfavourable features: prolonged stay in social networks (on average 4.8 ± 0.2 hours on weekdays), non-observance of the required duration of night sleep (6.4 ± 0.3 hours), significant coverage of tobacco smoking (21.2% of boys and 9.1% of girls), etc. A comparative analysis of the lifestyle of students of the Russian Federation (Ufa) and Great Britain (Sheffield) was carried out, a number of advantages of the Russian educational system in relation to the health preservation of young people (arrangement of physical activity, provision of dormitories with minimal living costs, etc.), and some limitations. To assess the risk group for the health of students, depending on the lifestyle, software has been developed and registered. Limitations. The study was conducted on the basis of four different universities in Ufa, Republic of Bashkortostan (12 universities and branches in total), which provided a representative sample of the volume. The subject of further research will be the study of the conditions of education in other universities in Ufa. Conclusion. The lifestyle and the system of value orientations of students in relation to their own health are irrational in a number of indicators, which indicates the need to carry out preventive work within educational institutions aimed at preserving and strengthening the health of students.

An epidemic of suicide is spreading in the world, which, according to UNICEF, has become the third most common cause of death for young people aged 15-19. Typically, one school suicide affects about 135 people around the suicide, leading to suicide clusters, mental disorders, and other dangerous consequences. At present, Ukraine has developed a scientifically sound set of tools for diagnosing suicidal ideation, early intervention, and crisis intervention in case of suicide attempts, in particular in educational institutions. At the same time, fasting as psychological support for affected groups and individuals remains the most minor developed part of the suicide prevention system in educational institutions. The article aims to analyze foreign models (protocols) of suicide and determine the directions of development of the domestic model of post-support of the staff of the educational institution in which the suicide (bullycide) or his attempt occurred. Protocols of preventive measures developed and applied as models in five countries are analyzed: Australia, Great Britain, Belgium, Canada, USA. According to the results of the analysis, invariant (which are in all protocols) and variable (which are in some, but not in other protocols) components of the structure are distinguished. Invariant components of postvention protocols are creating a crisis team responsible for crisis response, early development, and creation of crisis response routes, early training of relevant specialists, chronological regulation of postvention process, normalization of behavior, standardization of behavior, communication, and social space organization. Variable components primarily reflect the community’s cultural, socio-economic, political-psychological specifics for which the protocol is developed. Creating a suicide protocol (bullycide) adapted to domestic realities or trying to commit it in an educational institution will reduce the destructive impact of a suicide episode on people at risk, including the likelihood of suicide clusters, retraumatization of the immediate environment, etc.; will contribute to the faster normalization of the socio-psychological climate in the educational institution and its return to normal operating conditions

The social sphere in Ukraine is being tested in the conditions of complex socio-political and socio-economic crises: decentralization reform, the coronavirus pandemic, military actions from 2014 to the present, emergency situations and natural disasters, etc. Social workers have proven their importance and expediency as specialists along with military personnel, doctors, teachers, and psychologists. The processes of digitalization of all spheres of life, including the social sphere, are a new challenge and at the same time a vital necessity.The research focuses on examining the issues that arise in relation to delivering social services electronically. Scientific opinions on this issue have been analyzed. The practical usefulness of the Diya application has been confirmed. The number of Diya users is growing rapidly every month, which indicates that the population is acquiring and improving digital skills.In the economy of Ukraine, there are significant changes in the forms of ownership, the political system is being transformed, but these changes do not sufficiently affect the social protection system, which has to solve many more problems than before, especially those related to poverty and unemployment.Social protection in today’s conditions is aimed not only at fighting poverty by organizing personal assistance to the poor, but also at preventing poverty by giving people the opportunity to create the foundations of social protection during their working lives.The main thing is the fact that through social information there is a transfer of experience from previous generations to the present, from society to an individual, from an individual to an individual.When creating a model for a national information system, a comprehensive approach is employed, considering the equilibrium of the interests of the state and society, business structures, social groups and ordinary citizens. Similar conceptual approaches and models have been developed and implemented in practice in the USA, Great Britain, Canada, France, Japan, Germany, Finland, etc.

The historiography of World War II is one of the most extensive research topics in historical science. Over the years, a comprehensive study of the military, political and economic history of wartime has been conducted. Particular attention during recent decades has been given to the social aspects of the war. However, the topic of social cohesion in the warring countries remains insufficiently analyzed. Thus, the main objective of the article is to analyze the current state of research on social cohesion in the context of World War II in contemporary British, German and Russian historical literature. The present study of the reflection of cohesion problems in Soviet Union, Great Britain and Germany during World War II is based on the principles of a new interdisciplinary branch of social science – anthropology of war. It integrates the achievements, subject areas and research tools of history, sociology, military psychology, cultural studies, pedagogy, medicine and other disciplines that study the existence of people and society at large in wartime conditions. A comparative analysis of the chosen historiography shows that at the present stage there is a commonality of approaches among historians related to interest in certain personalities, everyday life during World War II and war’s gender dimension. The differences in assessments and methods are determined by the role and place of a particular state in the military-political confrontation as well as by prevailing historiographical paradigms. In any case, the theme of social cohesion was not adequately reflected in these studies. In conclusion, the authors note the research potential of analyzing the problems of social cohesion during World War II.

The general formulation of the issue and its connection with important scientific and practical tasks. Youth policy is very important for any country because young people are the main resource for the future development of the state. Ukraine is no exception, and youth policy presents great importance from the scientific perspective. If the authorities fail to develop a plan of support for young people in Ukraine, we risk becoming a country of people with disabilities and the elderly, which in turn will lead to the collapse of the social sphere, the bankruptcy of the Pension Fund of Ukraine and the financial crisis. For this particular reason, the consideration of the chosen topic is relevant from the perspective of state administration and implementation of youth policy. The analysis of the recent publications on the issues covered in the article; identification of the parts of the general problem that have not been previously addressed. Since the early days of Ukrainian independence, many public figures, opinion leaders, scientists and practitioners have argued that the youth in Ukraine is a significant social group that impacts the development of the country. Youth need support and development to ensure social, economic and political progress of the country. However, there is still not enough research on the development and implementation of the youth policy in Ukraine during the war, which, unfortunately, has been going on for almost two years. The purpose (the objective) of this article is to theoretically justify the need to involve youth in the formation and implementation of youth policy at the local level in the conditions of war. The key results and background. A complex solution to acute and painful issues in the field of the youth is possible if we’re able to: systematically involve young people in making management decisions at local, regional and state levels; improve the mechanisms of cooperation between the public authorities and institutions of the civil society; lay down funds for the implementation of the necessary volume of financing of targeted youth programs in the budget documents of all levels; create working places for young people; initiate assistance programs for young families (solution of housing issues); adapt educational programs to the requirements of the modern labor market; develop a system of monitoring and testing of the effectiveness of state and local target programs with the involvement of the public in this process with a flexible mechanism of introducing changes and additions; systematically study the needs of young people, taking into account the peculiarities of the regions of Ukraine and the age of the target groups (in Ukraine, people from the age of 14 till the age of 35 are considered young); efficiently inform young people about the opportunities available to them. There are many successful practices at different levels, in particular in the Ivano- Frankivsk municipal territorial community, which should be exchanged and borrowed for more successful experience. Conclusions and prospects of further research. The article describes the role of youth policy in the development of the country and its economic and social stability during the war, as well as suggests ways to solve acute and painful issues in the sphere of the youth. The analysis of scientific literature, normative legal acts and expert developments of the relevant Ministry demonstrates positive dynamics, in particular, during the war financial and expert support from the governments of other countries and international non-governmental organizations is attracted. However, currently available materials still demand a lot of refinement. The existing system of involving young people in public administration is focused on narrow circles of young representatives who have already proven their active position and potential for the state, for example, consultative and advisory bodies of various levels – public councils, youth advisors; contests for youth public organizations, etc. The issue of youth migration and its retention in Ukraine, creation of competitive conditions on the labor market and comfortable community infrastructure, including for internally displaced persons and students, who now have the opportunity to get education in other countries of the world, still remains open. It is also worth remembering the need to find the most effective methods of communication with all subjects of youth policy and with the youth themselves. Further development of this direction should consist in studying and analyzing the prerequisites that influence the formation of a quality youth policy in the country, studying the successful experience and best practices of other countries, especially those that have survived military operations, as well as bringing topical issues of the youth sphere into the public space with the aim of involving a wide range of people in their discussion and resolution.

The article presents the theoretical generalization of educational tourism as a social phenomenon of modern society. It is shown that educational tourism is now an integral part of the international systems of higher education for training in tourism. Educational tourism is seen as a particular social institution included in the life of the modern state and aimed at continuous modernization and stratification. The specificity of educational tourism, consisting of the synergistic unity of education and tourism, pedagogical principles, and forms of organization of tourist activity, is deduced. Methodologically, the work is done based on a comparative analysis of the training system for the tourism industry in the Russian Federation with relevant educational institutions of some European countries (in particular, Great Britain, France, Germany, Switzerland). The author reveals the specifics and characteristics of Russian and European educational systems, considering modern societies' economic, technological, and cultural features for training professional staff for the tourism industry. It is emphasized that European educational institutions have significant historical experience in training specialists for the tourism industry. In this regard, proposals for the use of positive foreign experience in training specialists for the tourism industry in the educational activities of Russian universities are outlined. External and internal conditions and factors influencing the educational systems of tourism and hospitality training have been revealed. Particular attention is paid to the requirements imposed on such systems by the professional community. The article reveals the goals, objectives, and forms of implementation of educational tourism in European and Russian systems of training for tourism and hospitality. The most crucial goal of educational tourism at the state level, according to the author, is the formation of a multilateral personality, capable of active and constructive activities in a multi-ethnic and multi-religious environment, with the ability to live in peace and harmony with people of different ethnic cultures and religions.

Purpose The purpose of this paper is to present the results of a critical analysis of the disability models developed to date and of how they function in practice. Furthermore, it aims to answer the following question: which model of disability (MD) will provide the most suitable foundation for any course of action undertaken in the process of planning accessible tourism development in the future? Design/methodology/approach In the first stage of the study a critical analysis of the MDs described in the literature as well as in selected reports and expert opinions relating to people with disability (PwD) was performer. These findings then became the basis for the second stage of the study which focuses on identifying attitudes within society towards the types of tourism on offer connected to the analysed MDs. The applied research methods include an analysis of a survey (2013, 2014) carried out face-to-face and on the SurveyMonkey web site. The study group consisted of 619 people (from Poland, Russia, Germany, Portugal, Slovakia, Canada, Tunisia and Great Britain). Findings The great diversity of disabilities makes finding a universal solution in the creation of accessible tourism supply a complex task. This supports the need for a flexible “mix of various models” aimed at finding optimal solutions and the personalisation of tourism. In this context the greatest potential in the development of accessible tourism are models which are a synthesis of many determiners of disability such as the biopsychosocial or the geographical model of disability. The dynamics of accessible tourism development is likely to be increasingly influenced by the economic model, reflecting current trends for the personalisation of tourism supply. Research limitations/implications The survey was carried out mainly within the European Community, the exception being respondents from Irkutsk in eastern (Asian) Russia. In order to gain a global view of the development of accessible tourism, research should be performed in countries representing all continents or tourist regions. Additionally, reflecting the definition of accessible tourism its beneficiaries – PwD – should participate in decision-making processes. Tourism service providers who are directly engaged in tourism supply also have a role to play. Their opinions and attitudes towards the development of accessible tourism determine its very nature in reality. Practical implications The survey on attitudes in society regarding the organisation of tourist trips for PwD confirmed conclusions from the analysis of the practical implications of various disability models in the creation of tourism supply that a single universal, optimal solution does not exist. All of the described MD can be applied in the development of a diverse tourism supply. The proposed model “diversification of supply […]” is the theoretical basis for the conscious development of accessible tourism in practice which in accordance with changes observed in the tourism market is undergoing increasing diversification and personalisation. Social implications In each of the tourism supply for PwD types the economic model of disability based on the identification of PwD needs and surrounding society is important. The number of PwD and the scope of necessary services, social support (PwD often travel accompanied by one to three people) is determined by income in all the sectors identified in the structure of tourism supply. From the economic point of view, awareness of different types of disability and the diverse models describing it are significant aids in the segmentation of tourism supply and placement of products accessible to PwD on the tourism market. Originality/value The paper presents a new, critical perspective on the selected MD, the key to which is the search for optimal solutions in the development of accessible tourism. The analysis performed indicated the need for a synthesis of paradigms at the core of the conceptualisation of particular models, including those often regarded as being contrary (medical and social). The results of studies would give tourism providers important data on an increasingly competitive tourism market, and also affect changes in how PwD, the elderly, are viewed, from the category of “relatively poor” to “attractive, using a wide range of services”.

The second decade of the XXI century in the Eurasian space was marked by new socio-economic and political developments. Significant changes have taken place in the political landscape of Eurasia. They were largely due to the fact that the political processes in which the Eurasian states that appeared on the map of Eurasia after the collapse of the USSR began to change their character. New political actors have entered the arena of political activity, gradually replacing people from the former party nomenclature. The political elite was now formed not from graduates of the Soviet higher school, but mainly from those who received education in higher educational institutions of Great Britain, Germany, China, the USA, Turkey, France, Japan, etc. The consequence was the reorientation of such politicians, political scientists, administrative workers from the traditional values of Euro-Asian peoples to liberal pseudo-traditions characteristic of for the realities of transatlantic states (“hedonism for the body and narcissism for the soul”).Researchers note the generational change of political figures taking place in Central Asia today, the change in the composition of political elites, their positions in relation to neighboring countries and states that they consider as investors and allies. In the conditions of the SVO in Ukraine and the ongoing sanctions pressure on Russia, Russophobic sentiments have significantly increased both among the ruling circles and among ordinary residents of the Eurasian states. The media are especially trying to emphasize and develop this. The article provides examples of recent events in a number of EAEU countries and neighboring Eurasian states. Attention is drawn to the need for a wider dissemination of historical information about political and other events of modern and modern times in the Great Steppe. The effectiveness of the application of the principles and methods of economic, political, and cultural interaction of various state entities accumulated over the centuries in the heart of Eurasia is emphasized. Attention is drawn to the effectiveness of using education as a means of soft power to ensure the sustainable development of the states of the region. The prospects for the change of political generations, the need for “rejuvenation” of political elites are briefly described.Aim. To highlight significant aspects and perspectives of the evolution of political elites in Central Asian countries.Tasks. To introduce into scientific circulation the results of a comparative analysis of the formation and activity of political elites of new state formations in Eurasia at the present stage.Methods. Comparative-analytical method, systematic approach, transdisciplinary approach.Results. The changes in the political landscape of Eurasia and their impact on the activities of the political elites of the Central Asian countries are characterized. New elements of the state of the regional integration process are highlighted. The results of the use of education as a means of soft power in the change of political generations in the states of the region are shown.Conclusions. In modern conditions, a significant factor in the formation of a new political landscape on the Eurasian continent is the emergence of new centers of power and the change of political generations of the ruling ones. It is necessary to expand the use of historical experience in the implementation of vocational education to include young people in the management system in the Eurasian states.

On January 31, 2020, the UK left the European Union. Since the 2016 referendum, there has been a significant body of literature designed to answer the question of why the country’s residents made such a decision. This article contributes to scientific research on the subject under consideration. The novelty of the presented research is that, unlike most of the available works, it does not focus on the problems of migration and the deterioration of the socio-economic conditions of the country’s indigenous population. The article proves that these factors alone do not explain such broad support for Brexit by all segments of the population. The social transformation of the entire Western society, which led to the destruction of the usual social ties and traditional foundations of self-identification, is considered as one of the key reasons for the development of separatist sentiments in the UK. A person ceases to feel part of something whole and unchangeable, which causes a sense of fear, uncertainty and helplessness in many people, regardless of social affiliation. This forces us to look for a source of stability in the country’s past, when it was an independent and great Empire, which is embodied in the myth of “Global Britain”. The populist slogan “Take Back Control” is based on the historically insurmountable institutional differences between the UK and Europe, the main one being the UK’s attitude to the case law of the European court of justice, whose broad interpretations were included in the country’s administrative practice, which clearly contradicted the residents’ idea of democracy. Finally, author analyzes how these deep assumptions were embodied in the populist rhetoric of the “Leave” company, whose supporters used the post-truth methodology, offering a wide range of populist tools of both intellectual and emotional nature for almost all groups of the population, very accurately selecting information for various communication channels. The results of this study can be useful for analyzing nationalist and separatist sentiments in Western countries and predicting future developments.

Abstract. Introduction. The article considers motivation as one of the methods of personnel management in hotel establishments of Ukraine in the conditions of martial law, traces the positive aspects of the motivation method and the effectiveness of its application in practice at hotel enterprises. The article defines the concept of "staff motivation" and reveals that in order to enhance employee motivation, it is more efficient to combine tangible, intangible and professional incentives. The world experience of applying of employee motivation is analyzed, material, non-material and professional incentives in Japan, America, Great Britain, Sweden, Germany, France are studied. The article highlights the specifics of the use of material, nonmaterial and professional incentives for workers in wartime, examples are given. It was established that the use of material, professional and non-material incentives, including participation in socially significant projects, leads to an increase in the efficiency of the work of employees and contributes to their identification with the workplace. Such social responsibility creates a new perspective on the hospitality industry and reflects the spirit of the Ukrainian people. Purpose. Clarification of the definition of the concept of "staff motivation", the study of motivation as a method of personnel management of a hotel enterprise in the conditions of martial law in Ukraine. Result. European methods of motivation involve a combination of material, non-material and professional incentives. Compared to other countries, the motivation of hotel employees in Ukraine changes along with their needs. In comparison with other European countries, the motivation system in Ukraine is changing in accordance with the modern needs of society, and now the dominant incentive is a decent salary, followed by non-material and professional incentives. Based on this, we can conclude that Ukrainians are ready to work with any salary, just to satisfy their basic needs. Thus, the problem of staff motivation in the hospitality industry is relevant today and should be solved as soon as possible for economic and social benefits. One of the most influential means of non-material stimulation during the martial law in Ukraine is the involvement of employees in socially significant projects. Ukrainian hotel & resort association has created its map of hotels that are ready to work in blackout conditions. When forming this map, the requirements for the technical arrangement of hotels were taken into account. Conclusions. Therefore, staff motivation is a set of material, non-material and professional incentives that can ensure high-quality and efficient work, which contributes to the success and productivity of the company. The motivation of employees of hotel enterprises in Ukraine is currently created through material, professional and non-material incentives, in particular socially significant projects. Helping his people to provide pleasant emotions, a sense of need, to create and maintain a spirit of indomitability. In this way, relationships in the team are strengthened, social ties are strengthened and help is provided to those who need it. The sense of involvement in socially significant projects helps the identification of the employee with the city of work. Such social responsibility creates a new perspective on the hospitality industry and reflects the spirit of the Ukrainian people.

This article examines the processes of emigration of Mongolian citizens and their problems, including during a pandemic. Research and analysis were carried out in relation to the choice of the country of permanent or temporary residence, gender and age ratio, reasons for emigration, and living conditions. Today the trend is as follows, including during a pandemic, thousands of people move from one country to another and from one region to another, changing cities and places of residence for the sake of well-being, decent wages, in search of better living conditions. However, personal safety, the safety of families and children began to be felt more during the pandemic, this became the reason for the majority of citizens to return home. It has been 20 years since Mongolian citizens began to freely move around the world, for example, according to official data, at the end of 2020, more than 101 thousand Mongolians live and work abroad, one third of which are in South Korea. In the years before the pandemic, the number of Mongols living and working in other countries grew steadily, but due to a number of reasons, including the pandemic, some citizens began to return to their homeland. For example, on the part of employers, there are violations of labor contracts, living conditions, etc. The government of Mongolia has taken a number of measures to return its citizens to their homeland. So, to date, this figure is more than 40 thousand people, leaving work, study, treatment, residence abroad. In this regard, the subject of this research is the study of the emigration process of Mongolian citizens in the context of past periods. The purpose of studying this direction is to study and identify the main difficulties and problems of the emigration process over a twenty-year period and present a comprehensive analysis. Thus, the relevance of this study is to study and clarify the nature of the reasons for the departure of Mongolian citizens from the country. The study and analysis of the emigration of the population has been facilitated to this day by various reasons, such as environmental, political, economic, social, cultural and others. The methodological part of the study included the use of sampling methods, the use of methods for collecting and analyzing data, as well as empirical research. The study of the number of emigrating citizens was carried out in the period from 2010 to 2020, the data of the Ministry of Foreign Affairs of Mongolia, the official population census and the property fund of the country were compared. Depending on the country of residence, the largest number of people study in India, China, Russia, Kazakhstan, Japan, Germany and Ireland, and leave for permanent residence in Poland, Great Britain and the USA. In countries such as South Korea, the Czech Republic and Hungary, they work more under contracts. Turkey, South Korea, Sweden, Czech Republic, Switzerland and Poland are chosen as self-employment. The studied population group was studied in relation to travel purposes, including: training, permanent residence, contract work, work on a business trip, self-employment, living with family members, etc. The largest number of respondents leave for study, in 2020 their number was 35.8 percent, in second place is self-employment. In terms of the ratio of men and women living abroad, 80 percent are women. Due to the lack of a complete information field, a system for the movement of Mongolian citizens, it is difficult to determine the complete provision on international migration and their employment. There is no assessment of international migration and its situation in general. There is a very general number of different sources on labor migration, where only the total number of Mongols living and working abroad is indicated. Thus, a more transparent system is needed for the formal collection of information on external labor migration, and these are the tasks of emigration, including information on working and living conditions, problems, difficulties and consequences of migration, using them to analyze and develop further political regulation. Thus, we will determine the economic, social, environmental, political and social goals of the emigration outflow of the population. It is worth paying attention to the official and complete collection of data in this area. As suggestions and recommendations, it is necessary to establish an official information base for the governing bodies regarding the international migration of Mongolian citizens.

The market for design work in civil and industrial construction was one of the first to react to the crisis trends during a pandemic in the economy. Back in 2013, the volume of orders declined, and the peak of the decline was in 2014. The main reason for the difficulties is the reduction in investment programs of civil and industrial enterprises, and developers. The Ukrainian market for design works is distinguished by a high level of competition. A large number of design companies are actively working in this market niche. This fact constantly pushes market participants to take active steps to adjust the competitive strategy, positioning strategy and pricing. The primary signs of a crisis in design are also recognized through price indicators, which personify both the cost of the project or design services, and the results of the project enterprise, taking into account the factors that form the price level. In recent years, the price indicators of the construction industry have been unstable and completely dependent on external market conditions. Price as an economic characteristic is a significant regulator in the project market of Ukraine and abroad. The design market is the backbone of the construction industry with a volume of over UAH 1 billion per year and high added value. The field requires highly qualified staffing and the introduction of modern technologies. Outdated systems of training, certification of specialists and technical regulation hinder the development of the project market in Ukraine. The market is prone to underestimated cost of design work. In 2018, the share of design in the total cost of construction in Ukraine averaged 1.5-2%; in France it was 8-13%, and in Great Britain the level reached 10-17%. There is practically no system of state orders for design. Today our market is characterized by technological backwardness. The work of designers is low-paid, which, accordingly, affects the quality. High-quality architecture is more expensive than low-quality one. In Ukraine, the demand for quality design is just beginning to emerge. In this regard, it is very important to create a competitive environment that will contribute to development. The project market, like the construction industry as a whole, is extremely heterogeneous. Currently, there are thousands of various design bureaus and small workshops in Ukraine, employing no more than ten people, and the number of freelance designers cannot be statistically estimated. Prices for design, as well as the approaches used to provide services, differ dramatically in these organizations. A high price for a service does not necessarily guarantee that the quality of its delivery will be the same. Therefore, first of all, one should imagine what kind of work will be performed and what their essence is. Many investors prefer to design their facilities using the services of European specialists. What are the features and secrets of the Ukrainian project market? Are there really so few good designers in their country, and by what parameters can they still be found? The article examines the features of the functioning of the Ukrainian market for design work and the development of design in a pandemic.

The essence of energy cooperatives and their value in a power system of the country is investigated in this article. The aim of this article is to investigate the role of “green” cooperatives in the institutional mechanism of alternative energy development in the agrarian sector of the Ukrainian economy. The object of the study is the green cooperatives of alternative energy in Ukraine. The subject of the study is green cooperatives and their role in the development of the alternative energy in Ukraine’s agrarian sector. The methodology of this study is to use the institutional approach in the study of green energy cooperatives as an integral part of the institutional mechanism for the development of alternative energy in the agrarian sector. The basic concept “cooperation” and derivative “power cooperative” from the point of view of various authors are studied and our own explanation of the term “green power cooperative” is given. The condition of the development of alternative power engineering in Ukraine is investigated. Production and use of alternative energy sources in Ukraine have begun since 2007. In Ukraine, there operate 432 objects of the renewable power industry in Ukraine, to which the green tariff with a general power of 1534 MW is established. The most energy consumed is biofuel and waste, while the second place is the consumption of hydropower and the third is the consumption of wind and solar energy. The agrarian sector of the Ukrainian economy has considerable potential for the development of renewable power as a rather developed branch of poultry farming and livestock production is favourable for the development of bioenergetics. Researches have shown that at this stage of development, it is possible to construct 1425 biogas installations on livestock and poultry-farming farms. For the last few years, there is an active construction of solar power stations. The biggest number of solar power stations is in the Kyiv, Dnipropetrovsk, and Ternopil regions. In this article, the institutional mechanism for the development of alternative power engineering is investigated. The main normative legal acts known as formal institutes which regulate renewable power in the country, namely laws, orders, strategy are considered. Such elements of the institutional mechanism as the organizations controlling and structuring the development of alternative energy sources, including the agrarian sphere of the national economy are analysed. The need for creation of green power cooperatives is proved and also an example of the successful experience of foreign countries in green power cooperation, namely such countries as Great Britain and Germany, is given. In Ukraine, such a form of the organization of activity as green power cooperation only begins to develop. In difficult economic and ecological conditions and conditions of the volatility of creation of green power cooperatives, it will allow solving a number of problems which are present now, including in the agrarian sector. However, there are barriers of institutional character which don’t allow the population to create power cooperatives fully. In this case, only the state due to the creation of the effective institutional mechanism can help solve a difficult situation. Besides, there is a need for simplifying the process of creation of green power cooperatives and releasing from the statement of a lot of tariffs. Increase in the number of green power cooperatives in the agrarian sphere is a basis for overcoming volatility of the population in rural areas, increases in their profitability and reduction of expenses. Conclusions. Green cooperatives play a major role in shaping the institutional mechanism of alternative energy development in the agrarian sector of the Ukrainian economy. Because rural people are only able to ensure their energy independence through the creation of green cooperatives, reduce the cost of purchasing energy resources, and also earn money selling produced energy and fuel. This will help not only increase the production and use of alternative energy sources in the agricultural sector of the country but will also greatly affect the development of rural areas.

This edition is the first issue of Dewa Ruci’s Journal, in which all articles are in English. We deliberately changed the language of publication to English to facilitate information delivery to a wider audience. We realize that English is the official language for many countries rather than other languages in this world. The number of people who have literacy awareness and need scientific information about visual and performing arts regarding the archipelago’s cultural arts is also quite large.The decision to change the language of publication to English does not mean that we do not have nationalism or are not in love with the Indonesian language. This change is necessary to foster the intensity of scientific interaction among writers who are not limited to Indonesia’s territory alone. We desire that the scientific ideas outlined in Dewa Ruci’s Journal are read by intellectual circles of the arts internationally. We also want to express our scientific greetings to art experts from countries in New Zealand, the USA, Australia, Europe, especially Britain, and other English-speaking countries such as the Philippines, India, Pakistan, Zimbabwe, the Caribbean, Hong Kong, South Africa, and Canada. Of course, a change in English will also benefit intellectuals from countries that have acquired English as a second language, such as Malaysia, Brunei, Israel, Malaysia, and Sri Lanka. In essence, Dewa Ruci’s Journal editor wants to invite writers to greet the scientific community at large.We are grateful that six writers can greet the international community through their articles. The first is Tunjung Atmadi and Ika Yuni Purnama, who wrote an article entitled “Material Ergonomics on Application of Wooden Floors in the Interior of the Workspace Office.” This article discusses office interiors that are devoted to workspaces. The purpose of this study is to share knowledge about how to take advantage of space-forming elements in the interior design of a workspace by utilizing wooden floors like parquet. The focus is on choosing the use of wood by paying attention to the elements in its application. This research result has a significant meaning in the aesthetics, comfort, and safety of wooden floors in the workspace’s interior and its advantages and disadvantages.The second writer who had the opportunity to greet the Dewa Ruci Journal audience was intellectuals with diverse expertise, namely Taufiq Akbar, Dendi Pratama, Sarwanto, and Sunardi. Together they wrote an article entitled “Visual Adaptation: From Comics to Superhero Creation of Wayang.” This article discusses the fusion and mixing of wayang as a traditional culture with comics and films as contemporary culture products. This melting and mixing have given birth to new wayang creations with sources adapted from the superhero character “Avenger,” which they now call the Avenger Wayang Kreasi. According to them, Wayang Kreasi Avenger’s making maintains technical knowledge of the art of wayang kulit. It introduces young people who are not familiar with wayang kulit about the technique of carving sungging by displaying the attributes in the purwa skin for Wayang Kreasi Avenger. This creativity is an attempt to stimulate and show people’s love for the potential influence of traditional cultural heritage and its interaction with the potential of contemporary culture.The next authors are Sriyadi and RM Pramutomo, with an article entitled “Presentation Style of Bedhaya Bedhah Madiun Dance in Pura Mangkunegaran.” This article reveals a repertoire of Yogyakarta-style dance in Mangkunegaran, Surakarta, namely the Bedhaya Bedhah Madiun. The presence of this dance in Mangkunegaran occurred during the reign of Mangkunegara VII. However, the basic character of the Mangkunegaran style dance has a significant difference from the Yogyakarta style. This paper aims to examine the Bedhaya Bedhah Madiun dance’s presentation style in Mangkunegaran to determine the formation of its presentation technique. The shape of the Bedhaya Bedhah Madiun dance style in Mangkunegaran did not occur in an event but was a process. The presentation style’s formation is due to a problem in the inheritance system that has undergone significant changes. These problems arise from social, political, cultural, and economic conditions. The responses to these problems have shaped the Bedhaya Bedhah Madiun dance's distinctive features in Mangkunegaran, although not all of them have been positive.Hasbi wrote an article entitled “Sappo: Sulapa Eppa Walasuji as the Ideas of Creation Three Dimensional Painting.” This article reveals Hasbi’s creative process design in creating three-dimensional works of art, named Sappo. He got his inspiration from the ancient manuscripts written in Lontara, namely the manuscripts written in the traditional script of the Bugis-Makassar people on palm leaves, which they still keep until now. Sappo for the Bugis community is a fence that limits (surrounds, isolates) the land and houses. Sappo’s function is to protect herself, her family, and her people. Sulapa Eppa means four sides, is a mystical manifestation, the classical belief of the Bugis-Makassar people, which symbolizes the composition of the universe, wind-fire-water-earth. Walasuji is a kind of bamboo fence in rhombus rituals. Eppa Walasuji’s Sulapa is Hasbi’s concept in creating Sappo in the form of three-dimensional paintings. The idea is a symbolic expression borrowing the Lontara tradition's idiom to create a symbolic effect called Sappo.Mahdi Bahar and his friends wrote an article entitled “Transformation of Krinok to Bungo Krinok Music: The Innovation Certainty and Digital-Virtual Contribution for Cultural Advancement.” Together, they have made innovations to preserve Krinok music, one of Jambi’s traditional music themes, into new music that they call Bungo Krinok. He said that innovation is a necessity for the development of folk music. In innovating, they take advantage of digital technology. They realize this music’s existence as a cultural wealth that has great potential for developing and advancing art. The musical system, melodic contours, musical grammar, and distinctive interval patterns have formed krinok music’s character. This innovation has given birth to new music as a transformation from Jambi folk music called “Bungo Krinok” music.Finally, Luqman Wahyudi and Sri Hesti Heriwati. They both wrote an article entitled “Social Criticism About the 2019 Election Campaign on the Comic Strip Gump n Hell.” They explained that in 2019 there was an interesting phenomenon regarding the use of comic strips as a means of social criticism, especially in the Indonesian Presidential Election Campaign. The title of the comic is Gump n Hell by Errik Irwan Wibowo. The comic strip was published and viral on social media, describing the political events that took place. In this study, they took three samples of the comic strip Gump n Hell related to the moment of the 2019 election to analyze their meaning. From the results of this study, there is an implicit meaning in the comic strip of pop culture icons' use to represent political figures in the form of parodies.That is the essence of the issue of Volume 16 Number 1 (April Edition), 2021. Hopefully, the knowledge that has been present in this publication can spur the growth of visual and performing art science in international networks, both in the science of art creation and in scientific research of art in general. We hope that the development of visual and performing art science can reveal the various meanings behind various facts and phenomena of art life. Therefore, the growth of international networks is an indispensable need.Thank you.

Introduction The scientific validity of climate change claims, how to intervene (if at all) in environmental, economic, political and social consequences of climate change, and the adaptation and mitigation needed with any given climate change scenario, are contested areas of public, policy and academic discourses. For marginalised populations, the climate discourses around adaptation, mitigation, vulnerability and resilience are of particular importance. This paper considers the silence around disabled people in these discourses. Marci Roth of the Spinal Cord Injury Association testified before Congress in regards to the Katrina disaster: [On August 29] Susan Daniels called me to enlist my help because her sister in-law, a quadriplegic woman in New Orleans, had been unsuccessfully trying to evacuate to the Superdome for two days. […] It was clear that this woman, Benilda Caixetta, was not being evacuated. I stayed on the phone with Benilda, for the most part of the day. […] She kept telling me she’d been calling for a ride to the Superdome since Saturday; but, despite promises, no one came. The very same paratransit system that people can’t rely on in good weather is what was being relied on in the evacuation. […] I was on the phone with Benilda when she told me, with panic in her voice “the water is rushing in.” And then her phone went dead. We learned five days later that she had been found in her apartment dead, floating next to her wheelchair. […] Benilda did not have to drown. (National Council on Disability, emphasis added) According to the Intergovernmental Panel on Climate Change (IPCC), adaptation is the “Adjustment in natural or human systems in response to actual or expected climatic stimuli or their effects, which moderates harm or exploits beneficial opportunities” (IPCC, Climate Change 2007). Adaptations can be anticipatory or reactive, and depending on their degree of spontaneity they can be autonomous or planned (IPCC, Fourth Assessment Report). Adaptations can be private or public (IPCC, Fourth Assessment Report), technological, behavioural, managerial and structural (National Research Council of Canada). Adaptation, in the context of human dimensions of global change, usually refers to a process, action or outcome in a system (household, community, group, sector, region, country) in order for that system to better cope with, manage or adjust to some changing condition, stress, hazard, risk or opportunity (Smit and Wandel). Adaptation can encompass national or regional strategies as well as practical steps taken at the community level or by individuals. According to Smit et al, a framework for systematically defining adaptations is based on three questions: (i) adaptation to what; (ii) who or what adapts; and (iii) how does adaptation occur? These are essential questions that have to be looked at from many angles including cultural and anthropological lenses as well as lenses of marginalised and highly vulnerable populations. Mitigation (to reduce or prevent changes in the climate system), vulnerability (the degree to which a system is susceptible to, and unable to cope with, the adverse effects of climate change), and resilience (the amount of change a system can undergo without changing state), are other important concepts within the climate change discourse. Non-climate stresses can increase vulnerability to climate change by reducing resilience and can also reduce adaptive capacity because of resource deployment to competing needs. Extending this to the context of disabled people, ableism (sentiment to expect certain abilities within humans) (Wolbring, “Is there an end to out-able?”) and disablism (the unwillingness to accommodate different needs) (Miller, Parker and Gillinson) are two concepts that will thus play themselves out in climate discourses. The “Summary for Policymakers” of the IPCC 2007 report, Climate Change 2007: Impacts, Adaptation and Vulnerability, states: “Poor communities can be especially vulnerable, in particular those concentrated in high-risk areas. They tend to have more limited adaptive capacities, and are more dependent on climate-sensitive resources such as local water and food supplies.” From this quote one can conclude that disabled people are particularly impacted, as the majority of disabled people live in poverty (Elwan). For instance, CARE International, a humanitarian organisation fighting global poverty, the UN Office for the Coordination of Humanitarian Affairs, and Maplecroft, a company that specialises in the calculation, analysis and visualisation of global risks, conclude: “The degree of vulnerability is determined by underlying natural, human, social, physical and financial factors and is a major reason why poor people—especially those in marginalised social groups like women, children, the elderly and people with disabilities—are most affected by disasters” (CARE International). The purpose of this paper is to expose the reader to (a) how disabled people are situated in the culture of the climate, adaptation, mitigation and resilience discourse; (b) how one would answer the three questions, (i) adaptation to what, (ii) who or what adapts, and (iii) how does adaptation occur (Smit et al), using a disabled people lens; and (c) what that reality of the involvement of disabled people within the climate change discourse might herald for other groups in the future. The paper contends that there is a pressing need for the climate discourse to be more inclusive and to develop a new social contract to modify existing dynamics of ableism and disablism so as to avoid the uneven distribution of evident burdens already linked to climate change. A Culture of Neglect: The Situation of Disabled People As climates changes, environmental events that are classified as natural disasters are expected to be more frequent. In the face of recent disaster responses, how effective have these efforts been as they relate to the needs and challenges faced by disabled people? Almost immediately after Hurricane Katrina devastated the Gulf Coast, the National Council on Disability (NCD) in the United States estimated that 155,000 people with disabilities lived in the three cities hardest hit by the hurricane (about 25 per cent of the cities’ populations). The NCD urged emergency managers and government officials to recognise that the need for basic necessities by hurricane survivors with disabilities was “compounded by chronic health conditions and functional impairments … [which include] people who are blind, people who are deaf, people who use wheelchairs, canes, walkers, crutches, people with service animals, and people with mental health needs.” The NCD estimated that a disproportionate number of fatalities were people with disabilities. They cited one statistic from the American Association of Retired Persons (AARP): “73 per cent of Hurricane Katrina-related deaths in New Orleans area were among persons age 60 and over, although they comprised only 15 per cent of the population in New Orleans.” As the NCD stated, “most of those individuals had medical conditions and functional or sensory disabilities that made them more vulnerable. Many more people with disabilities under the age of 60 died or were otherwise impacted by the hurricanes.” As these numbers are very likely linked to the impaired status of the elderly, it seems reasonable to assume similar numbers for non-elderly disabled people. Hurricane Katrina is but one example of how disabled people are neglected in a disaster (Hemingway and Priestley; Fjord and Manderson). Disabled people were also disproportionately impacted in other disasters, such as the 1995 Great Hanshin Earthquake in Japan (Nakamura) or the 2003 heatwave in France, where 63 per cent of heat-related deaths occurred in institutions, with a quarter of these in nursing homes (Holstein et al.). A review of 18 US heatwave response plans revealed that although people with mental or chronic illnesses and the homeless constitute a significant proportion of the victims in recent heatwaves, only one plan emphasised outreach to disabled persons, and only two addressed the shelter and water needs of the homeless (Ebi and Meehl; Bernhard and McGeehin). Presence of Disabled People in Climate Discourse Although climate change will disproportionately impact disabled people, despite the less than stellar record of disaster adaptation and mitigation efforts towards disabled people, and despite the fact that other social groups (such as women, children, ‘the poor’, indigenous people, farmers and displaced people) are mentioned in climate-related reports such as the IPCC reports and the Human Development Report 2007/2008, the same reports do not mention disabled people. Even worse, the majority of the material generated by, and physically set up for, discourses on climate, is inaccessible for many disabled people (Australian Human Rights Commission). For instance, the IPCC report, Climate Change 2007: Impacts, Adaptation and Vulnerability, contains Box 8.2: Gender and natural disasters, makes the following points: (a) “men and women are affected differently in all phases of a disaster, from exposure to risk and risk perception; to preparedness behaviour, warning communication and response; physical, psychological, social and economic impacts; emergency response; and ultimately to recovery and reconstruction”; (b) “natural disasters have been shown to result in increased domestic violence against, and post-traumatic stress disorders in, women”; and (c) “women make an important contribution to disaster reduction, often informally through participating in disaster management and acting as agents of social change. Their resilience and their networks are critical in household and community recovery.” The content of Box 8.2 acknowledges the existence of different perspectives and contributions to the climate discourse, and that it is beneficial to explore these differences. It seems reasonable to assume that differences in perspectives, contributions and impact may well also exist between people with and without disabilities, and that it may be likewise beneficial to explore these differences. Disabled people are differently affected in all phases of a disaster, from exposure to risk and risk perception; to preparedness behaviour, warning communication and response; physical, psychological, social and economic impacts; emergency response; and ultimately to recovery and reconstruction. Disabled people could also make an important contribution to disaster reduction, often informally through participating in disaster management and acting as agents of social change. Their resilience and their networks are critical in household and community recovery, important as distributors of relief efforts and in reconstruction design. The Bonn Declaration from the 2007 international conference, Disasters are always Inclusive: Persons with Disabilities in Humanitarian Emergency Situations, highlighted many problems disabled people are facing and gives recommendations for inclusive disaster preparedness planning, for inclusive response in acute emergency situations and immediate rehabilitation measures, and for inclusive post-disaster reconstruction and development measures. Many workshops were initiated by disabled people groups, such as Rehabilitation International. However, the disabled people disaster adaptation and mitigation discourse is not mainstreamed. Advocacy by people with disability for accessible transport and universal or “life-cycle” housing (among other things) shows how they can contribute significantly to more effective social systems and public facilities. These benefit everyone and help to shift public expectations towards accessible and flexible amenities and services—for example, emergency response and evacuation procedures are much easier for all if such facilities are universally accessible. Most suggestions by disabled people for a more integrative, accessible physical environment and societal attitude benefit everyone, and gain special importance with the ever-increasing proportion of elderly people in society. The IPCC Fourth Assessment Report is intended to be a balanced assessment of current knowledge on climate change mitigation. However, none of the 2007 IPCC reports mention disabled people. Does that mean that disabled people are not impacted by, or impact, climate change? Does no knowledge of adaptation, mitigation and adaptation capacity from a disabled people lens exist, or does the knowledge not reach the IPCC, or does the IPCC judge this knowledge as irrelevant? This culture of neglect and unbalanced assessment of knowledge evident in the IPCC reports was recognised before for rise of a ‘global’ climate discourse. For instance, a 2001 Canadian government document asked that research agendas be developed with the involvement of, among others, disabled people (Health Canada). The 2009 Nairobi Declaration on Africa’s response to climate change (paragraph 36) also asks for the involvement of disabled people (African Ministerial Conference on the Environment). However, so far nothing has trickled up to the international bodies, like the IPCC, or leading conferences such as the United Nations Climate Change Conference Copenhagen 2009. Where Will It End? In his essay, “We do not need climate change apartheid in adaptation”, in the Human Development Report 2007/2008, Archbishop Desmond Tutu suggests that we are drifting into a situation of global adaptation apartheid—that adaptation becomes a euphemism for social injustice on a global scale (United Nations Development Programme). He uses the term “adaptation apartheid” to highlight the inequality of support for adaptation capacity between high and low income countries: “Inequality in capacity to adapt to climate change is emerging as a potential driver of wider disparities in wealth, security and opportunities for human development”. I submit that “adaptation apartheid” also exists in regard to disabled people, with the invisibility of disabled people in the climate discourse being just one facet. The unwillingness to accommodate, to help the “other,” is nothing new for disabled people. The ableism that favours species-typical bodily functioning (Wolbring, “Is there an end to out-able?”; Wolbring, “Why NBIC?”) and disablism (Miller, Parker, and Gillinson)—the lack of accommodation enthusiasm for the needs of people with ‘below’ species-typical body abilities and the unwillingness to adapt to the needs of “others”—is a form of “adaptation apartheid,” of accommodation apartheid, of adaptation disablism that has been battled by disabled people for a long time. In a 2009 online survey of 2000 British people, 38 per cent believed that most people in British society see disabled people as a “drain on resources” (Scope). A majority of human geneticist concluded in a survey in 1999 that disabled people will never be given the support they need (Nippert and Wolff). Adaptation disablism is visible in the literature and studies around other disasters. The 1988 British Medical Association discussion document, Selection of casualties for treatment after nuclear attack, stated “casualties whose injuries were likely to lead to a permanent disability would receive lower priority than those expected to fully recover” (Sunday Morning Herald). Famine is seen to lead to increased infanticide, increased competitiveness and decreased collaboration (Participants of the Nuclear Winter: The Anthropology of Human Survival Session). Ableism and disablism notions experienced by disabled people can now be extended to include those challenges expected to arise from the need to adapt to climate change. It is reasonable to expect that ableism will prevail, expecting people to cope with certain forms of climate change, and that disablism will be extended, with the ones less affected being unwilling to accommodate the ones more affected beyond a certain point. This ableism/disablism will not only play itself out between high and low income countries, as Desmond Tutu described, but also within high income countries, as not every need will be accommodated. The disaster experience of disabled people is just one example. And there might be climate change consequences that one can only mitigate through high tech bodily adaptations that will not be available to many of the ones who are so far accommodated in high income countries. Desmond Tutu submits that adaptation apartheid might work for the fortunate ones in the short term, but will be destructive for them in the long term (United Nations Development Programme). Disability studies scholar Erik Leipoldt proposed that the disability perspective of interdependence is a practical guide from the margins for making new choices that may lead to a just and sustainable world—a concept that reduces the distance between each other and our environment (Leipoldt). This perspective rejects ableism and disablism as it plays itself out today, including adaptation apartheid. Planned adaptation involves four basic steps: information development and awareness-raising; planning and design; implementation; and monitoring and evaluation (Smit et al). Disabled people have important knowledge to contribute to these four basic steps that goes far beyond their community. Their understanding and acceptance of, for example, the concept of interdependence, is just one major contribution. Including the concept of interdependence within the set of tools that inform the four basic steps of adaptation and other facets of climate discourse has the potential to lead to a decrease of adaptation apartheid, and to increase the utility of the climate discourse for the global community as a whole. References African Ministerial Conference on the Environment. Nairobi Declaration on the African Process for Combating Climate Change. 2009. 26 Aug. 2009 ‹ http://www.unep.org/roa/Amcen/Amcen_Events/3rd_ss/Docs/nairobi-Decration-2009.pdf ›. American Association of Retired Persons. We Can Do Better: Lessons Learned for Protecting Older Persons in Disasters. 2009. 26 Aug. 2009 ‹ http://assets.aarp.org/rgcenter/il/better.pdf ›. Australian Human Rights Commission. “Climate Change Secretariat Excludes People with Disabilities.” 2008. 26 Aug. 2009 ‹ http://www.hreoc.gov.au/about/media/media_releases/2008/95_08.html ›. Bernhard, S., and M. McGeehin. “Municipal Heatwave Response Plans.” American Journal of Public Health 94 (2004): 1520-21. CARE International, the UN Office for the Coordination of Humanitarian Affairs, and Maplecroft. Humanitarian Implications of Climate Change: Mapping Emerging Trends and Risk Hotspots for Humanitarian Actors. CARE International, 2008. 26 Aug. 2009 ‹ http://www.careclimatechange.org/files/reports/Human_Implications_PolicyBrief.pdf ›, ‹ http://www.careclimatechange.org/files/reports/CARE_Human_Implications.pdf ›. "Disasters Are Always Inclusive: Persons with Disabilities in Humanitarian Emergency Situations." Bonn Declaration from the International Conference: Disasters Are Always Inclusive: Persons with Disabilities in Humanitarian Emergency Situations. 2007. 26 Aug. 2009 ‹ http://www.disabilityfunders.org/webfm_send/6, http://www.disabilityfunders.org/emergency_preparedness ›, ‹ http://bezev.de/bezev/aktuelles/index.htm ›. Ebi, K., and G. Meehl. Heatwaves and Global Climate Change: The Heat Is On: Climate Change and Heatwaves in the Midwest. 2007. 26 Aug. 2009 ‹ www.pewclimate.org/docUploads/Regional-Impacts-Midwest.pdf ›. Elwan, A. Poverty and Disability: A Survey of the Literature. Worldbank, Social Protection Discussion Paper Series (1999): 9932. 26 Aug. 2009 ‹ http://siteresources.worldbank.org/DISABILITY/Resources/Poverty/Poverty_and_Disability_A_Survey_of_the_Literature.pdf ›. Fjord, L., and L. Manderson. “Anthropological Perspectives on Disasters and Disability: An Introduction.” Human Organisation 68.1 (2009): 64-72. Health Canada. First Annual National Health and Climate Change Science and Policy Research Consensus Conference: How Will Climate Change Affect Priorities for Your Health Science and Policy Research? Health Canada, 2001. 26 Aug. 2009 ‹ http://www.hc-sc.gc.ca/ewh-semt/pubs/climat/research-agenda-recherche/population-eng.php ›. Hemingway, L., and M. Priestley. “Natural Hazards, Human Vulnerability and Disabling Societies: A Disaster for Disabled People?” The Review of Disability Studies (2006). 26 Aug. 2009 ‹ http://www.rds.hawaii.edu/counter/count.php?id=13 ›. Holstein, J., et al. “Were Less Disabled Patients the Most Affected by the 2003 Heatwave in Nursing Homes in Paris, France?” Journal of Public Health Advance 27.4 (2005): 359-65. Intergovernmental Panel on Climate Change. Climate Change 2007: Impacts, Adaptation and Vulnerability. 2007. 26 Aug. 2009 ‹ http://www.ipcc.ch/publications_and_data/publications_ipcc_fourth_assessment_report_wg2_report_impacts_adaptation_and_vulnerability.htm ›. Intergovernmental Panel on Climate Change. “Summary for Policymakers.” Eds. O. F. Canziani, J. P. Palutikof, P. J. van der Linden, C. E. Hanson, and M.L.Parry. Cambridge, UK: Cambridge University Press, 2007. 7-22. 26 Aug. 2009 ‹ http://www.ipcc.ch/pdf/assessment-report/ar4/wg2/ar4-wg2-spm.pdf ›. Intergovernmental Panel on Climate Change. IPCC Fourth Assessment Report Working Group III Report: Mitigation of Climate Change Glossary. 2007. 26 Aug. 2009 ‹ http://www.ipcc.ch/ipccreports/ar4-wg3.htm, http://www.ipcc.ch/pdf/assessment-report/ar4/wg3/ar4-wg3-annex1.pdf ›. Leipoldt, E. “Disability Experience: A Contribution from the Margins. Towards a Sustainable Future.” Journal of Futures Studies 10 (2006): 3-15. Miller, P., S. Parker and S. Gillinson. “Disablism: How to Tackle the Last Prejudice.” Demos, 2004. 26 Aug. 2009 ‹ http://www.demos.co.uk/files/disablism.pdf ›. Nakamura, K. “Disability, Destitution, and Disaster: Surviving the 1995 Great Hanshin Earthquake in Japan.” Human Organisation 68.1 (2009): 82-88. National Council on Disability, National Council on Independent Living, National Organization on Disability, and National Spinal Cord Injury Association and the Paralyzed Veterans of America. Emergency Management and People with Disabilities: before, during and after Congressional Briefing, 10 November 2005. 26 Aug. 2009 ‹ http://www.ncd.gov/newsroom/publications/2005/transcript_emergencymgt.htm ›. National Council on Disability. National Council on Disability on Hurricane Katrina Affected Areas. 2005. 26 Aug. 2009 ‹ http://www.ncd.gov/newsroom/publications/2005/katrina2.htm ›. National Research Council of Canada. From Impacts to Adaptation: Canada in a Changing Climate 2007. 26 Aug. 2009 ‹ http://adaptation.nrcan.gc.ca/assess/2007/pdf/full-complet_e.pdf ›. Nippert, I. and G. Wolff. “Ethik und Genetik: Ergebnisse der Umfrage zu Problemaspekten angewandter Humangenetik 1994-1996, 37 Länder.” Medgen 11 (1999): 53-61. Participants of the Nuclear Winter: The Anthropology of Human Survival Session. Proceedings of the 84th American Anthropological Association's Annual Meeting. Washington, D.C., 6 Dec. 1985. 26 Aug. 2009 ‹ http://www.fas.org/sgp/othergov/doe/lanl/lib-www/la-pubs/00173165.pdf ›. Scope. “Most Britons Think Others View Disabled People ‘As Inferior’.” 2009. 26 Aug. 2009 ‹ http://www.scope.org.uk/cgi-bin/np/viewnews.cgi?id=1244379033, http://www.comres.co.uk/resources/7/Social%20Polls/Scope%20PublicPoll%20Results%20May09.pdf ›. Smit, B., et al. “The Science of Adaptation: A Framework for Assessment.” Mitigation and Adaptation Strategies for Global Change 4 (1999): 199-213. Smit, B., and J. Wandel. “Adaptation, Adaptive Capacity and Vulnerability.” Global Environmental Change 16 (2006): 282-92. Sunday Morning Herald. “Who Lives and Dies in Britain after the Bomb.” Sunday Morning Herald 1988. 26 Aug. 2009 ‹ http://news.google.com/newspapers?nid=1301&dat=19880511&id=wFYVAAAAIBAJ&sjid=kOQDAAAAIBAJ&pg=3909,113100 ›. United Nations Development Programme. Human Development Report 2007/2008: Fighting Climate Change – Human Solidarity in a Divided World. 2008. 26 Aug. 2009 ‹ http://hdr.undp.org/en/media/HDR_20072008_EN_Complete.pdf ›. Wolbring, Gregor. “Is There an End to Out-Able? Is There an End to the Rat Race for Abilities?” M/C Journal 11.3 (2008). 26 Aug. 2009 ‹ http://journal.media-culture.org.au/index.php/mcjournal/article/viewArticle/57 ›. Wolbring, Gregor. “Why NBIC? Why Human Performance Enhancement?” Innovation: The European Journal of Social Science Research 21.1 (2008): 25-40.

In the article the features of the educational process construction in the United States, Great Britain and the Russian Federation are analyzed, considering the principles of inclusion. The relevance of socialization problems for disabled people and children with disabilities in modern society is evaluated in accordance with the possibility of self-realization. This article contains information about the main legal and regulatory acts governing the social, economic and educational policies of the countries in inclusion sphere. The attitude of citizens to the socialization problem of disabled people is analyzed, as well as the main problems faced by the education system on the way to the implementation of the processes of inclusion

The article is devoted to studying of issues, which is related to the legal status of citizens with disabilities in Ukraine, in particular the aspects tied with an employment. Ways for improving of current situation in our country were identified. The provisions of the UN Convention on the Rights of Persons with Disabilities, ratified by Ukraine in 2009, are considered. The content of Article 27 are clarified. The obligations imposed on the states under the Convention are specified. The conditions of the policy in the field of employment of citizens with disabilities in Ukraine are described. A number of existing problems of people with disabilities in this area are mentioned. However, the core one from them is the fact that our country's national legislation is not complied with the provisions of the Convention. The actions of the Ukrainian authorities taken in order to comply the current legislation and conditions with international standards are given. These issues were considered in the State Target Program "National Action Plan for the Implementation of the Convention on the Rights of Persons with Disabilities". As a striking example that reflects the situation in the country today, statistics on the level of employment of people with disabilities are given. In addition, the results of surveys to find out the reasons for the relatively low level of employment of this category of people in Ukraine are added. These results are compared with the statistics of the European Union member states. The peculiarities of the policy in the sphere of social protection of the rights of people with disabilities in the EU, in terms of their future application in Ukraine. The experience in the field of employment of people with disabilities in such countries as France, Great Britain, Italy, Sweden is considered in more detail. Emphasis is placed on ways to improve the current conditions in Ukraine. Ideas for solving the highlighted problems in the field of employment of disabled people in our country, taking into account the results of research on the experience of other countries.

Critique of Ability In July 2008, we could be on the eve of an enormously important shift in disability in Australia. One sign of change is the entry into force on 3 May 2008 of the United Nations convention on the Rights of Persons with Disabilities, which will now be adopted by the Rudd Labor government. Through this, and other proposed measures, the Rudd government has indicated its desire for a seachange in the area of disability. Bill Shorten MP, the new Parliamentary Secretary for Disabilities and Children’s Services has been at pains to underline his commitment to a rights-based approach to disability. In this inaugural speech to Parliament, Senator Shorten declared: I believe the challenge for government is not to fit people with disabilities around programs but for programs to fit the lives, needs and ambitions of people with disabilities. The challenge for all of us is to abolish once and for all the second-class status that too often accompanies Australians living with disabilities. (Shorten, “Address in reply”; see also Shorten, ”Speaking up”) Yet if we listen to the voices of people with disability, we face fundamental issues of justice, democracy, equality and how we understand the deepest aspects of ourselves and our community. This is a situation that remains dire and palpably unjust, as many people with disabilities have attested. Elsewhere I have argued (Goggin and Newell) that disability constitutes a systemic form of exclusion and othering tantamount to a “social apartheid” . While there have been improvements and small gains since then, the system that reigns in Australia is still fundamentally oppressive. Nonetheless, I would suggest that through the rise of the many stranded movements of disability, the demographic, economic and social changes concerning impairment, we are seeing significant changes in how we understand impairment and ability (Barnes, Oliver and Barton; Goggin and Newell, Disability in Australia; Snyder, Brueggemann, and Garland-Thomson; Shakespeare; Stiker). There is now considerable, if still incomplete, recognition of disability as a category that is constituted through social, cultural, and political logics, as well as through complex facets of impairment, bodies (Corker and Shakespeare), experiences, discourses (Fulcher), and modes of materiality and subjectivity (Butler), identity and government (Tremain). Also there is growing awareness of the imbrication of disability and other categories such as sex and gender (Fine and Asch; Thomas), race, age, culture, class and distribution of wealth (Carrier; Cole; Davis, Bending over Backwards, and Enforcing Normalcy; Oliver; Rosenblum and Travis), ecology and war (Bourke; Gerber; Muir). There are rich and wide-ranging debates that offer fundamental challenges to the suffocating grip of the dominant biomedical model of disability (that conceives disability as individual deficit — for early critiques see: Borsay; Walker), as well as the still influential and important (if at times limiting) social model of disability (Oliver; Barnes and Mercer; Shakespeare). All in all,there have been many efforts to transform the social and political relations of disability. If disability has been subject to considerable examination, there has not yet been an extended, concomitant critique of ability. Nor have we witnessed a thoroughgoing recognition of unmarked, yet powerful operations of ability in our lives and thought, and the potential implications of challenging these. Certainly there have been important attempts to reframe the relationship between “ability” and “disability” (for example, see Jones and Mark). And we are all familiar with the mocking response to some neologisms that seek to capture this, such as the awkward yet pointed “differently-abled.” Despite such efforts we lack still a profound critique of ability, an exploration of “able”, the topic that this special issue invites us to consider. If we think of the impact and significance of “whiteness”, as a way to open up space for how to critically think about and change concepts of race; or of “masculinity” as a project for thinking about gender and sexuality — we can see that this interrogation of the unmarked category of “able” and “ability” is much needed (for one such attempt, see White). In this paper I would like to make a small contribution to such a critique of ability, by considering what the concept of innovation and its contemporary rhetorics have to offer for reframing disability. Innovation is an important discourse in contemporary life. It offers interesting possibilities for rethinking ability — and indeed disability. And it is this relatively unexplored prospect that this paper seeks to explore. Beyond Access, Equity & Diversity In this scene of disability, there is attention being given to making long over-due reforms. Yet the framing of many of these reforms, such as the strengthening of national and international legal frameworks, for instance, also carry with them considerable problems. Disability is too often still seen as something in need of remediation, or special treatment. Access, equity, and anti-discrimination frameworks offer important resources for challenging this “special” treatment, so too do the diversity approaches which have supplemented or supplanted them (Goggin and Newell, “Diversity as if Disability Mattered”). In what new ways can we approach disability and policies relevant to it? In a surprisingly wide range of areas, innovation has featured as a new, cross-sectoral approach. Innovation has been a long-standing topic in science, technology and economics. However, its emergence as master-theme comes from its ability to straddle and yoke together previously diverse fields. Current discussions of innovation bring together and extend work on the information society, the knowledge economy, and the relationships between science and technology. We are now familiar for instance with arguments about how digital networked information and communications technologies and their consumption are creating new forms of innovation (Benkler; McPherson; Passiante, Elia, and Massari). Innovation discourse has extended to many other unfamiliar realms too, notably the area of social and community development, where a new concept of social innovation is now proposed (Mulgan), often aligned with new ideas of social entrepreneurship that go beyond earlier accounts of corporate social responsibility. We can see the importance of innovation in the ‘creative industries’ discourses and initiatives which have emerged since the 1990s. Here previously distinct endeavours of arts and culture have become reframed in a way that puts their central achievement of creativity to the fore, and recognises its importance across all sorts of service and manufacturing industries, in particular. More recently, theorists of creative industries, such as Cunningham, have begun to talk about “social network markets,” as a way to understand the new hybrid of creativity, innovation, digital technology, and new economic logics now being constituted (Cunningham and Potts). Innovation is being regarded as a cardinal priority for societies and their governments. Accordingly, the Australian government has commissioned a Review of The National Innovation System, led by Dr Terry Cutler, due to report in the second half of 2008. The Cutler review is especially focussed upon gaps and weaknesses in the Australian innovation system. Disability has the potential to figure very strongly in this innovation talk, however there has been little discussion of disability in the innovation discourse to date. The significance of disability in relation to innovation was touched upon some years ago, in a report on Disablism from the UK Demos Foundation (Miller, Parker and Gillinson). In a chapter entitled “The engine of difference: disability, innovation and creativity,” the authors discuss the area of inclusive design, and make the argument for the “involvement of disabled people to create a stronger model of user design”:Disabled people represented a market of 8.6 million customers at the last count and their experiences aren’t yet feeding through into processes of innovation. But the role of disabled people as innovators can and should be more active; we should include disabled people in the design process because they are good at it. (57) There are two reasons given for this expertise of disabled people in design. Firstly, “disabled people are often outstanding problem solvers because they have to be … life for disabled people at the moment is a series of challenges to be overcome” (57). Secondly, “innovative ideas are more likely to come from those who have a new or different angle on old problems” (57). The paradox in this argument is that as life becomes more equitable for people with disabilities, then these ‘advantages’ should disappear” (58). Accordingly, Miller et al. make a qualified argument, namely that “greater participation of disabled people in innovation in the short term may just be the necessary trigger for creating an altogether different, and better, system of innovation for everyone in the future” (58). The Demos Disablism report was written at a time when rhetorics of innovation were just beginning to become more generalized and mainstream. This was also at a time in the UK, when there was hope that new critical approaches to disability would see it become embraced as a part of the diverse society that Blair’s New Labor Britain had been indicating. The argument Disablism offers about disability and innovation is in some ways a more formalized version of vernacular theory (McLaughlin, 1996). In the disability movement we often hear, with good reason, that people with disability, by dint of their experience and knowledge are well positioned to develop and offer particular kinds of expertise. However, Miller et al. also gesture towards a more generalized account of disability and innovation, one that would intersect with the emerging frameworks around innovation. It is this possibility that I wish to take up and briefly explore here. I want to consider the prospects for a fully-fledged encounter between disability and innovation. I would like to have a better sense of whether this is worth pursuing, and what it would add to our understanding of both disability and innovation? Would the disability perspective be integrated as a long-term part of our systems of innovation rather than, as Miller et al. imply, deployed temporarily to develop better innovation systems? What pitfalls might be bound up with, or indeed be the conditions of, such a union between disability and innovation? The All-Too-Able User A leading area where disability figures profoundly in innovation is in the field of technology — especially digital technology. There is now a considerable literature and body of practice on disability and digital technology (Annable, Goggin, and Stienstra; Goggin and Newell, Digital Disability; National Council on Disability), however for my purposes here I would like to focus upon the user, the abilities ascribed to various kinds of users, and the user with disability in particular. Digital technologies are replete with challenges and opportunities; they are multi-layered, multi-media, and global in their manifestation and function. In Australia, Britain, Canada, the US, and Europe, there have been some significant digital technology initiatives which have resulted in improved accessibility for many users and populations (Annable, Goggin, and Stienstra; National Council on Disability) . There are a range of examples of ways in which users with disability are intervening and making a difference in design. There is also a substantial body of literature that clarifies why we need to include the perspective of the disabled if we are to be truly innovative in our design practices (Annable, Goggin and Stienstra; Goggin and Newell, “Disability, Identity and Interdependence”). I want to propose, however, that there is merit in going beyond recognition of the role of people with disability in technology design (vital and overlooked as it remains), to consider how disability can enrich contemporary discourses on innovation. There is a very desirable cross-over to be promoted between the emphasis on the user-as-expert in the sphere of disability and technology, and on the integral role of disability groups in the design process, on the one hand, and the rise of the user in digital culture generally, on the other. Surprisingly, such connections are nowhere near as widespread and systematic as they should be. It may be that contemporary debates about the user, and about the user as co-creator, or producer, of technology (Haddon et al.; von Hippel) actually reinstate particular notions of ability, and the able user, understood with reference to notions of disability. The current emphasis on the productive user, based as it is on changing understandings of ability and disability, provides rich material for critical revision of the field and those assumptions surrounding ability. It opens up possibilities for engaging more fully with disability and incorporating disability into the new forms and relations of digital technology that celebrate the user (Goggin and Newell, Digital Disability). While a more detailed consideration of these possibilities require more time than this essay allows, let us consider for a moment the idea of a genuine encounter between the activated user springing from the disability movement, and the much feted user in contemporary digital culture and theories of innovation. People with disability are using these technologies in innovative ways, so have much to contribute to wider discussions of digital technology (Annable, Goggin and Stienstra). The Innovation Turn Innovation policy, the argument goes, is important because it stands to increase productivity, which in turn leads to greater international competitiveness and economic benefit. Especially with the emergence of capitalism (Gleeson), productivity has strong links to particular notions of which types of production and produce are valued. Productivity is also strongly conditioned by how we understand ability and, last in a long chain of strong associations, how we as a society understand and value those kinds of people and bodies believed to contain and exercise the ordained and rewarded types of ability, produce, and productivity. Disability is often seen as antithetical to productivity (a revealing text on the contradictions of disability and productivity is the 2004 Productivity Commission Review of the Disability Discrimination Act). When we think about the history of disability, we quickly realize that productivity, and by extension, innovation, are strongly ideological. Ideological, that is, in the sense that these fields of human endeavour and our understanding of them are shaped by power relations, and are built upon implicit ‘ableist’ assumptions about productivity. In this case, the power relations of disability go right to the heart of the matter, highlighting who and what are perceived to be of value, contributing economically and in other ways to society, and who and what are considered as liabilities, as less valued and uneconomical. A stark recent example of this is the Howard government workplace and welfare reforms, which further disenfranchised, controlled, and impoverished people with disability. If we need to rethink our ideas of productivity and ability in the light of new notions of disability, then so too do we need to rethink our ideas about innovation and disability. Here the new discourses of innovation may actually be useful, but also contain limited formulations and assumptions about ability and disability that need to be challenged. The existing problems of a fresh approach to disability and innovation can be clearly observed in the touchstones of national science and technology “success.” Beyond One-Sided Innovation Disability does actually feature quite prominently in the annals of innovation. Take, for instance, the celebrated case of the so-called “bionic ear” (or cochlear implant) hailed as one of Australia’s great scientific inventions of the past few decades. This is something we can find on display in the Powerhouse Museum of Technology and Design, in Sydney. Yet the politics of the cochlear implant are highly controversial, not least as it is seen by many (for instance, large parts of the Deaf community) as not involving people with disabilities, nor being informed by their desires (Campbell, also see “Social and Ethical Aspects of Cochlear Implants”). A key problem with the cochlear implant and many other technologies is that they are premised on the abolition or overcoming of disability — rather than being shaped as technology that acknowledges and is informed by disabled users in their diverse guises. The failure to learn the lessons of the cochlear implant for disability and innovation can be seen in the fact that we are being urged now to band together to support the design of a “bionic eye” by the year 2020, as a mark of distinction of achieving a great nation (2020 Summit Initial Report). Again, there is no doubting the innovation and achievement in these artefacts and their technological systems. But their development has been marked by a distinct lack of consultation and engagement with people with disabilities; or rather the involvement has been limited to a framework that positions them as passive users of technology, rather than as “producer/users”. Further, what notions of disability and ability are inscribed in these technological systems, and what do they represent and symbolize in the wider political and social field? Unfortunately, such technologies have the effect of reproducing an ableist framework, “enforcing normalcy” (Davis), rather than building in, creating and contributing to new modes of living, which embrace difference and diversity. I would argue that this represents a one-sided logic of innovation. A two-sided logic of innovation, indeed what we might call a double helix (at least) of innovation would be the sustained, genuine interaction between different users, different notions of ability, disability and impairment, and the processes of design. If such a two-sided (or indeed many-sided logic) is to emerge there is good reason to think it could more easily do so in the field of digital cultures and technologies, than say, biotechnology. The reason for this is the emphasis in digital communication technologies on decentralized, participatory, user-determined governance and design, coming from many sources. Certainly this productive, democratic, participatory conception of the user is prevalent in Internet cultures. Innovation here is being reshaped to harness the contribution and knowledge of users, and could easily be extended to embrace pioneering efforts in disability. Innovating with Disability In this paper I have tried to indicate why it is productive for discourses of innovation to consider disability; the relationship between disability and innovation is rich and complex, deserving careful elaboration and interrogation. In suggesting this, I am aware that there are also fundamental problems that innovation raises in its new policy forms. There are the issues of what is at stake when the state is redefining its traditional obligations towards citizens through innovation frameworks and discourses. And there is the troubling question of whether particular forms of activity are normatively judged to be innovative — whereas other less valued forms are not seen as innovative. By way of conclusion, however, I would note that there are now quite basic, and increasingly accepted ways, to embed innovation in design frameworks, and while they certainly have been adopted in the disability and technology area, there is much greater scope for this. However, a few things do need to change before this potential for disability to enrich innovation is adequately realized. Firstly, we need further research and theorization to clarify the contribution of disability to innovation, work that should be undertaken and directed by people with disability themselves. Secondly, there is a lack of resources for supporting disability and technology organisations, and the development of training and expertise in this area (especially to provide viable career paths for experts with disability to enter the field and sustain their work). If this is addressed, the economic benefits stand to be considerable, not to mention the implications for innovation and productivity. Thirdly, we need to think about how we can intensify existing systems of participatory design, or, better still, introduce new user-driven approaches into strategically important places in the design processes of ICTs (and indeed in the national innovation system). Finally, there is an opportunity for new approaches to governance in ICTs at a general level, informed by disability. New modes of organising, networking, and governance associated with digital technology have attracted much attention, also featuring recently in the Australia 2020 Summit. Less well recognised are new ideas about governance that come from the disability community, such as the work of Queensland Advocacy Incorporated, Rhonda Galbally’s Our Community, disability theorists such as Christopher Newell (Newell), or the Canadian DIS-IT alliance (see, for instance, Stienstra). The combination of new ideas in governance from digital culture, new ideas from the disability movement and disability studies, and new approaches to innovation could be a very powerful cocktail indeed.Dedication This paper is dedicated to my beloved friend and collaborator, Professor Christopher Newell AM (1964-2008), whose extraordinary legacy will inspire us all to continue exploring and questioning the idea of able. References Abberley, Paul. “The Concept of Oppression and the Development of a Social Theory of Disability.” Disability, Handicap & Society 2.1 (1987): 5–20. Annable, Gary, Gerard Goggin, and Deborah Stienstra, eds. “Accessibility and Inclusion in Information Technologies.” Special issue of The Information Society 23.3 (2007): 145-147. Australia 2020 Summit. Australia 2020 Summit — Initial Report. Commonwealth of Australia 20 April 2008. 15 May 2008 ‹http://www.australia2020.gov.au/docs/2020_Summit_initial_report.doc›. Barnes, Colin, and Geoff Mercer, eds. Implementing the Social Model of Disability: Theory and Research. Leeds: The Disability Press, 2004. Barnes, Colin, Mike Oliver, and Len Barton, eds. Disability Studies Today. Cambridge: Polity Press, 2002. Benkler, Yochai. The Wealth of Networks: How Social Production Transforms Markets and Freedom. New Haven, CT: Yale University Press, 2006. Borsay, Anne. “Personal Trouble or Public Issue? Toward a Model of Policy for People with Physical and Mental Disabilities.” Disability, Handicap and Society 1.2 (1986): 179-195. Bourke, Joanna. Dismembering the Male: Men’s Bodies, Britain and the Great War. Chicago: University of Chicago Press, 1996. Butler, Judith. Bodies that Matter: On the Discursive Limits of “Sex.” London: Routledge, 1993. Campbell, Fiona. “Selling the Cochlear Implant.” Disability Studies Quarterly 25.3 (2005). ‹http://www.dsq-sds-archives.org/_articles_html/2005/summer/campbell.asp›. Carrier, James G. Learning Disability: Social Class and the Construction of Inequality in American Education. New York: Greenword Press, 1986. Cole, Mike, ed. Education, Equality and Human Rights: Issues of Gender, ‘Race’, Sexuality, Disability and Social Class. London and New York: Routledge, 2006. Corker, Mairean, and Tom Shakespeare, eds. Disability/Postmodernity: Embodying Disability Theory. London: Continuum, 2002. Davis, Lennard J. Bending Over Backwards: Disability, Dismodernism, and other Difficult Positions. New York, NY: New York University Press, 2002. ———. Enforcing Normalcy: Disability, Deafness and the Body. London: Verso, 1995. Fine, Michelle, and Adrienne Asch, eds. Women with Disabilities: Essays in Psychology, Culture, and Politics. Philadelphia: Temple University Press, 1988. Fulcher, Gillian. Disabling Policies? London: Falmer Press, 1989. Gerber, David A., ed. Disabled Veterans in History. Ann Arbor, MI: University of Michigan Press, 2000. Gleeson, Brendan. Geographies of Disability. London and New York: Routledge, 1999. Goggin, Gerard, and Christopher Newell. Digital Disability: The Social Construction of Disability in New Media. Lanham, MD: Rowman & Littlefield, 2003. ———. Disability in Australia: Exposing a Social Apartheid. Sydney: University of New South Wales Press, 2005. ———, eds. “Disability, Identity, and Interdependence: ICTs and New Social Forms.” Special issue of Information, Communication & Society 9.3 (2006). ———. “Diversity as if Disability Mattered.” Australian Journal of Communication 30.3 (2003): 1-6. ———, eds. “Technology and Disability.” Special double issue of Disability Studies Quarterly 25.2-3 (2005). Haddon, Leslie, Enid Mante, Bartolomeo Sapio, Kari-Hans Kommonen, Leopoldina Fortunati, and Annevi Kant, eds. Everyday Innovators: Researching the Role of Users in Shaping ICTs. London: Springer, 2005. Jones, Melinda, and Anne Basser Marks Lee, eds. Disability, Divers-ability and Legal Change. The Hague: Martinus Nijhoff, 1999. McLaughlin, Thomas. Street Smarts and Critical Theory: Listening to the Vernacular. Madison: University of Wisconsin Press, 1996. McPherson, Tara, ed. Digital Youth, Innovation, and the Unexpected. Cambridge, MA: MIT Press, 2008. Meekosha, Helen. “Drifting Down the Gulf Stream: Navigating the Cultures of Disability Studies.” Disability & Society 19.7 (2004): 721-733. Miller, Paul, Sophia Parker, and Sarah Gillinson. Disablism: How to Tackle the Last Prejudice. London: Demos, 2004. ‹http://www.demos.co.uk/publications/disablism›. Mulgan, Geoff. “The Process of Social Innovation.” Innovations 1.2 (2006): 145-62. Muir, Kristy. “‘That Bastard’s Following Me!’ Mentally Ill Australian Veterans Struggling to Maintain Control.” Social Histories of Disability and Deformity. Ed. in David M. Turner and Kevin Stagg. New York: Routledge. 161-74. National Council on Disability (NCD). Design for Inclusion: Creating a New Marketplace. Washington: NCD, 2004. Newell, Christopher. “Debates Regarding Governance: A Disability Perspective.” Disability & Society 13.2 (1998): 295-296. Oliver, Michael. The Politics of Disablement: A Sociological Approach. New York: St. Martin’s Press, 1990. Passiante, Giuseppina, Valerio Elia, and Tommaso Massari, eds. Digital Innovation: Innovation Processes in Virtual Clusters and Digital Regions. London: Imperial College Press, 2003. Productivity Commission. Review of the Disability Discrimination Act 1992. Melbourne: Productivity Commission, 2004. ‹http://www.pc.gov.au/inquiry/dda/docs/finalreport›. Shakespeare, Tom. Disability Rights and Wrongs. New York: Routledge, 2006. Shorten, Bill. Address-in-Reply, Governor-General’s Speech. Hansard 14 Feb. 2008: 328-333. ———. “Speaking Up for True Battlers.” Daily Telegraph 12 March 2008. ‹http://www.billshorten.com.au/press/index.cfm?Fuseaction=pressreleases_full&ID=1328›. Snyder, Sharon L., Brenda Brueggemann, and Rosemary Garland-Thomson, eds. Disability Studies: Enabling the Humanities. New York: Modern Language Association of America, 2002. Stienstra, Deborah. “The Critical Space Between: Access, Inclusion and Standards in Information Technologies.” Information, Communication & Society 9.3 (2006): 335-354. Stiker, Henri-Jacques. A History of Disability. Trans. William Sayers. Ann Arbor: University of Michigan Press, 1999. Thomas, Carol. Female Forms: Experiencing and Understanding Disability. Buckingham: Open University, 1999. Rosenblum, Karen E., and Toni-Michelle C. Travis, eds. The Meaning of Difference: American Constructions of Race, Sex and Gender, Social Class, Sexual Orientation, and Disability. New York, NY: McGraw-Hill, 2008. Von Hippel, Eric. Democratizing Innovation. Cambridge, MA: MIT Press, 2005. Walker, Alan. “The Social Origins of Impairment, Disability and Handicap.” Medicine and Society 6.2-3 (1980): 18-26. White, Michele. “Where Do You Want to Sit Today: Computer Programmers’ Static Bodies and Disability.” Information, Communication and Society 9.3 (2006): 396-416.

This paper analyzes tourism development in Great Britain. It is noted that the competitive advantage of the country in the market of tourist services is its physical, geographical as well as economic and geographical position. The country has a strong natural, recreational, historical and cultural potential, a modern hospitality industry and a vast transport network. Cultural, business, educational, event, sport, nostalgic and rural tourism are the main types of tourism in Great Britain. A tourism brand is designed in the country. The National Visit Britain Tourism Development Agency deals with its promotion internationally. It is estimated that according to global tourist arrivals figures Great Britain ranks 6th among the countries of the European tourist region. The dynamics of tourist arrivals to the country for the period of 2006-2018 is analyzed. It is determined that there has been a gradual increase in the quantity of foreign tourism since 2012, except for the year of 2018. In general, outbound tourism outweighs the inbound one in the country. It is established that the main consumers of the British tourist product are tourists from the US and Western Europe. Most often the country is visited by working people aged 25-34. Weekend tours are predominant in terms of the purpose of travelling to Great Britain. London is the most popular tourist centre of the country. Half the number of tourists coming to Great Britain visits it. Lothian, Greater Manchester, West Midland and Kent are also popular tourist centres. It is stated that new political conditions are being created in the country caused by the initiation of its withdrawal from the EU. This will bring about both new challenges and new opportunities for the tourism sphere. A SWOT analysis of the UK tourism industry was carried out. The problems and prospects of tourism development in the territory of the country have been identified taking into account its current social and economic and geopolitical situation. The priority tasks are to promote Great Britain as a tourism destination, to increase tourism productivity and revenue, to create new jobs and to increase the income level of people employed in the tourism sector.

Assisted dying is a divisive and controversial topic and it is therefore desirable that a broad range of interests inform any proposed policy changes. The purpose of this study is to collect and synthesize the views of an important stakeholder group—namely people with disabilities (PwD)—as expressed by disability rights organisations (DROs) in Great Britain. Parliamentary consultations were reviewed, together with an examination of the contemporary positions of a wide range of DROs. Our analysis revealed that the vast majority do not have a clear public stance; those that do exhibit a significant diversity of opinion. DROs opposing legislation on assisted dying have argued that it would be premature, misguided, inequitable and culturally undesirable. Some specify conditions that would have to be satisfied before they could support legalisation, such as radical improvements in health and social care services (especially those relating to end of life care) and the elimination of discrimination against PwD. DROs supporting assisted dying maintain that a change in the law would promote autonomy, end intense suffering, can be delivered safely and is supported by the DRO’s membership. The discussion considers the reasons why several DROs adopt a neutral stance and the argument is made that, whatever their overarching stance on the issue, DROs need to be involved in the policy debate so that the crucial perspectives of PwD are heard and addressed. This is an important message for countries around the world that permit, or are considering legalising, assisted dying.

The article addresses the problem of regionalization of state policy in the field of employment and employment. The author links the process of formation and use of labour resources in a particular region with territorial differences in natural conditions and resources, demographic processes and economic potential. Today, the situation in the Russian labor market is characterized by a decrease in the number of employed people, an increase in unemployment, and an increase in the length of the period of unemployment. Employment has a system of indicators reflecting: the completeness of the inclusion of an active part of the population in public production; the level of balance between jobs and labour resources; If employment is consistent with the socio-economic needs of the population, the full and effective employment of specialists, especially young ones, in the labor market is of great importance for the further development of the country. In this regard, employment problems have worsened in almost all regions of Russia. As a result of the analysis of the current state of the labor market and employment of the population of the Orel region, the main priorities of the policy were identified: the promotion of employment of youth, people with disabilities, as well as the development of employment in rural areas. It is argued that in the labor market, despite the measures taken by State bodies, there is a significant gap between the number of registered unemployed citizens and the number of unemployed citizens, the territorial discrepancy between the supply and demand of labor, the imbalance in quantity and professional composition, and the low salary characteristics of the proposed jobs remain. The state policy on promoting employment at present should ensure the coordinated functioning of the labor market, regulation of the formation and movement of investments throughout Russia, the use of corporate and private capital, taking into account the provision of employment at a level sufficient to maintain the reproduction of the population within the framework guaranteed by the Constitution and laws of the Russian Federation. Possible ways to improve the efficiency of public administration of employment and employment of the population in the Orel region, increasing social security and competitiveness in the labor market of weakly protected categories of citizens, are justified.

Problem setting. The modern world is characterized by rapid changes towards democracy, which have a positive impact on the humanitarian component of society. Education reforms are affected by many negative factors, including unstable political and economic situation in the country, and 2020 introduced the concept of “pandemic learning” into the educational process, which certainly did not improve the overall situation. However, despite these problems in the field of education, the issue of involvement of children with mental and physical disabilities into the educational environment of Ukraine remains extremely important. This trend of integration of children with mental and physical disabilities into the educational environment is relevant around the world, but in Ukraine attention has been paid and appropriate steps has been taken to improve the critical educational situation for this category of children only in the last few years. Also, the Association Agreement with the EU, which came into force in 2017, prompted the government to take certain steps for political, economic, social and cultural reforming of all spheres of life that affect the quality of provision and receipt of educational services. Recent research and publications analysis. Elaboration of theoretical and methodical basics of inclusive education can be found in the works by: N. Bastun, S. Bohdanova, L. Zdanevych, T. Zubarieva, E. Ketrysh, T. Kozhekina, K. Kolchenko, O. Kuzmina, T. Kuchai, N. Lalak, O. Lesher, O. Martynova, G. Onykovych, M. Semago, N. Semago, I. Smirnova, N. Sofiy, M. Tomchuk, N. Shmatko, O. Yarska-Smirnova, etc.Highlighting previously unsettled parts of the general problem. Analysis of current legislation and scientific literature allows us to conclude that inclusive education in Ukraine opens up great opportunities for children/people with special educational needs, but is not explored fully. These sources emphasize that creation of optimal conditions for qualitative education for children with mental and physical disabilities has its social, economic and psychological characteristics and problems, which are quite complex and require further research and development. That is why there is a need to work systematically and purposefully on introduction of inclusive process in educational institutions to implement the right to education of every citizen of Ukraine. Paper main body. The article considers specific features of introduction of inclusive education in Ukraine in the context of European integration. Dynamics of implementation of inclusive education in the context of education system reform is analyzed. Components of preparation to implementation of the inclusion process both for teachers and for children with special educational needs and main problems of the educational environment were considered. Conclusions of the research and prospects for further studies. Analysis of development of inclusive education in Ukraine indicates a positive trend in the number of children with special educational needs enrolled in comprehensive schools, as indicated by the dynamics from 2720 pupils in the 2015 – 2016 school year to 18643 pupils in the 2019 – 2020 school year. Opening of 638 inclusive resource centers is an important step towards introduction of inclusive education not only in big cities but also in the regions. However, existing economic (ensuring architectural accessibility of interiors, accessibility of appropriate transport and transport infrastructure for children/persons with mental and physical disabilities, campuses, sports and cultural facilities, dormitories, etc.) and social (complex process of socialization both for children with special educational needs (as well as their family members) and for relatively healthy children; change of psychological and value attitudes of teachers and increase of their professional competencies in an inclusive form of education, etc.) problems are complicated by partial or complete distance learning during a pandemic, and solving these problems will facilitate the reception of educational services by the specified category of citizens of Ukraine.

Problem setting. National liberation movements have always occupied an important place in international relations and domestic politics. As a rule, they are a reaction to legal, political, economic or cultural injustice on the part of the state in which they originate. Representatives of the movement are trying hard to defend their rights to their own identity, and sometimes to independence and self-determination. The «Green Book» of the Irish Republican Party is the conditional name of the official protocols of the Irish Republican Army, which at some point in time became open to the public. These documents allow us to better understand the political and economic goals of the IRA, the structure of the organization, tactics, as well as the morale and ideology of volunteers. The publication of these sources is a very important factor for their further study in order to improve measures to prevent separatist terrorism and guerrilla warfare, which in the XXI century are gaining new meanings and opportunities for implementation. Recent research and publications analysis. Despite the great interest in the study of national liberation or separatist movements and their ideological basis, there is still no unambiguous explanation of the conditions for the emergence of separatism and the significant spread in society of ideas of self-determination of a particular ethnic group. It is customary to take into account a rather superficial understanding of the main purpose and reasons for the struggle of individual liberation movements, which sometimes turn into armed formations such as the IRA. As a result, researchers ignore the program documents and statutes of various separatist organizations, which allow us to better analyze the basic principles and purpose of their activities. Paper objective. The purpose of the article ‒ is to consider the content of IRA program documents, which are conventionally called the «Green Book», the features of ideological principles and practical methods of functioning of the republican army. Paper main body. The origins of separatism in Ireland date back to the 12th century under the leadership of Art Og McMorrow Caven, who as King of Leinster (Eastern Ireland) waged a very successful guerrilla war. the culmination of nationalism was the guerrilla war in 1916, when the social movement of the Irish people against Britain reached incredible proportions. It was during this period that the Irish Republican Army (IRA) intensified its activities, transforming local nationalism into a politically motivated struggle against the clear features of separatism and later terrorism under the auspices of the IRA. The British Crown tried for a long time to stop the organization, but it failed to do so due to the strong system and tactics of the IRA guerrilla struggle. The Green book consisted of three main parts, which together constituted a separate collection of documents that had been hidden from the public for decades and only after the official cessation of the IRA's publication were published its basic tenets. the arrest of the Chief of the General Staff of the Provisional IRA, Seamus Twomi. Many researchers of the history of the Irish Republican Army believe that there are other parts of this collection, but at the moment there is no information about them. Upon joining the organization, the future recruit took an oath of allegiance to the IRA's top management, promising total commitment to the organization's ideas and understanding that a volunteer could be imprisoned and tortured at any time. In addition, the recruit must be clearly aware of his or her own political motives and articulate them clearly when joining the IRA. The republican movement did not support any political and economic blocs in either the West or the East, that is, against military organizations such as NATO and the Warsaw Pact. The IRA declares that it is in the interests of other oppressed nations of Europe, as well as neutral non-aligned peoples of the Third World. and labor resources, the destruction of original culture and language, and, most importantly, the loss of independence in deciding their own destiny. Republican ideology, in fact, created the ideal soldier who is ready to fight for their freedom and the state until death. At the moment when the recruit was imprisoned, it remained important for him to remain calm, steadfast and in no case to release secret information, because it would threaten not only the detainee, but also the activities of the entire organization of the Republican Army. All these guidelines, described in the Green book, are important for understanding the political and ideological goals of the Republican insurgents. It is quite clear that an IRA volunteer could be a person with clear convictions, ready to endure torture and psychological pressure and in no way betray his brothers and the «high idea» of the Irish state, which does not depend on anyone. Conclusions of the research. The functioning of the IRA is impossible without its ideological justification and the behavior of the insurgents in an armed uprising. Such a statutory document for the IRA was the «Green Book», which is extremely important in understanding the purpose and features of the organization of the republican-insurgent movement. Thanks to access to such program documents, we can analyze the content, reasons, features of not only the organization as a whole, but also the moral aspect and psychology of a person joining the ranks of such an organization or national liberation movement. Considering the content of the «Green Book», the explanation of the political and economic component and the psychological state of IRA volunteers becomes quite clear. The «Green Book» is valuable primarily because it explains the morale of an IRA member, tells about his willingness to give his life at any time for the highest value of the ideas of the republican movement, also explains the way of life of such a person in society and the importance of the mystery of the organization. It should be noted that any national liberation movement, except for the outer shell of militancy, has a developed structure, as well as, above all, the motivation and ideological beliefs of volunteers, which always becomes the most powerful driving force of any liberation movement. Studying and understanding such documents helps us to better understand the nature of such uprisings, the emergence of separatism within a particular ethnic group and allows us to use this knowledge to prevent their formation by developing holistic concepts of interethnic dialogue within a single state, but also apply this experience globally.

The paper aims to analyze the Ukrainians income structure, to study of the ratio of real, nominal wages and the consumer prices index; to draw a scatter diagram, which makes it possible to make assumptions about a logarithmic nature of the relationship between indicators of average annual wages and GDP growth per capita by countries; to study the correlation between average annual rates GDP growth per capita and wages based on correlation-regression analysis; to determine the ways to improve the well-being in modern conditions. The living standard of the population is one of the main socio-economic categories that not only characterizes the material well-being of a person, but determines the overall result of the country's economy for a certain period as well. Satisfaction of needs has always been a vital condition of people's life. Material well-being with the income as focal point is a key factor in the population living standard analysis. All people work for the sake of obtaining an income that satisfies their needs, and, under favorable conditions – enjoy saving some income, investing in assets, being engaged in charity. The amount of income is often insufficient to meet the most important human needs. Currently, the majority of Ukrainians live below the poverty line, and the skilled workforce has emigrated abroad. Therefore, there arises the need for state regulation of wages, for reducing the disparity in income between the rich and the poor, for searching other sources of income for the population. The issue of the formation of incomes has been studied by many outstanding scientists, but the issue of formation of the population income as one of the factors of the population well-being has not lost its relevance and needs further study and research. The income of the population is one of the population welfare factors determining the level of their life activity. Periodicals, scientific papers, Internet sources, statistical information, scientific and methodical literature make the information base of the research. A scatter diagram of population incomes distribution in the world's countries by average annual growth rates wages and GDP per capita, correlation-regression model dependencies between average annual growth rates of GDP per capita and salary is used as one of the research methods. The economic-mathematical, calculation-constructive and correlation-regression methods were used in the study was well. Incomes of the population are the main source of satisfying their needs for consumer goods and services, and the level of population life quality is measured in quantity and quality of goods that they can purchase with their incomes. the quality of housing conditions and medical services depend on the income level. Wages make the main source of Ukrainian population income. In 2020, it made 62,3% in the total income structure of the population of Ukraine. In 2020, the nominal salary of the population amounted to 110,4% compared to the previous year, and real wages, made 107,4% taking into account the price factor. That is, the average rate of nominal wage growth is 13,4 percent ahead of the average real wages growth rates which indicates deterioration of the material situation of the population, inflationary processes in economy leading to wage depreciation and purchasing capability decline. The average salary in Ukraine in 2021 was UAH 14,577. Compared to 2020, it increased by 40% (UAH 10,340). The highest level of the average monthly salary in 2021 was in the industrial developed regions (Kyiv - UAH 21,347, Donetsk oblast - UAH 15,480, Kyiv oblast - UAH 15,152, Zaporizhzhia oblast - UAH 14,510 and Dnipropetrovsk oblast – 14,479 UAH. The lowest level is observed in the Volyn oblast (UAH 11,735), Kirovohrad oblast (UAH 11,658), Ternopil oblast (UAH 11,455) and Chernivtsi oblast (UAH 11,326). This differentiation of wages is predetermined by the specifics of these regions and the structure of their economic development. The indicator of the wages share in GDP was 46.2% in 2021 (to be compared with the average in the EU, salaries make up 50% of GDP). This is a good indicator for Ukraine, but the size of the GDP is low. In 2021, GDP of Ukraine made only 2.7% of the analogue for the USA, 12,1 – for Germany, 17,3% - for Great Britain and 41,4% for Poland that indicates the poverty of our country. Income growth during the studied period by almost exceeds the level of inflation by 27,9-31,4% and indicates an increase in well-being population. However, according to the IMF data regarding the rating of GDP volumes per capita in 2019, Ukraine ranked last among the world countries. During 2020-2021, Ukraine ranked 101st among the 199 world countries. The scatter diagram makes it possible to assume the presence of a logarithmic nature of the relation between the average annual wages growth and GDP per capita by country. Ukraine, Iceland, Estonia, Latvia, Lithuania, Hungary and Poland are among the countries with high GDP and wages growth rates. A low GDP and wages growth rate is observed in Australia, the Netherlands, Greece and Belgium. The correlation-regression model of the dependence between the average annual GDP growth rates per capita and wages confirms that the size of GDP per capita affects the average annual wages and this dependence must be high. Unfair distribution of national income in the country, tax evasion, and a high level of the shadow economy can be the reasons for the lack of a high correlation between the change in GDP per capita and wages in Ukraine. Ukraine is among the countries with the lowest average wages compared to developed countries. Therefore, Ukrainians have to go abroad in search of more acceptable conditions and wages. In addition, the part of the population that has remained living in the country is paid "under the table", they work in unfavorable conditions and are socially unprotected. Therefore, in order to improve the level of welfare of the population, the state should set the minimum wage corresponding to the level of the real living wage; to legalize the payment of wages; to provide benefits and subsidies to the poor and low-income segment of the population with examining their living standard; attract investments and innovations in production processes that will result in wage growth; reduce and simplify the level of taxation, which affects the reduction of the shadow sector of the economy; restrain the level of inflation; create conditions for the development of small and medium-sized businesses which will further create new jobs; reduce the corruption level, etc

Hotspots of Cultural InnovationIn the 1960s, a long list of poets, writers, and musicians flocked to the Chelsea Hotel, 222 West 23rd Street, New York (Tippins). Among them Bob Dylan, who moved in at the end of 1964, Leonard Cohen, who wrote Take This Longing dedicated to singer Nico there, and Patti Smith who rented a room there together with Robert Mapplethorpe in 1969 (Smith; Bell; Simmons). They all benefited not just from the low rents, but also from the close, often intimate, presence of other residents who inspired them to explore new creative paths. Around the same time, across the Atlantic, the Indica Bookshop and Gallery, 6 Mason’s Yard, London played a similar role as a meeting place for musicians, artists and hangers-on. It was there, on the evening of 9 November 1966, that John Lennon attended a preview of Yoko Ono's first big solo exhibition, Unfinished Paintings and Objects. Legend has it that the two met as Lennon was climbing up the ladder of Ono’s installation work ‘Ceiling Painting’, and reaching out to a dangling magnifying glass in order to take a closer look at the single word ‘YES’ scribbled on a suspended placard (Campbell). It was not just Lennon’s first meeting with Yoko Ono, but also his first run into conceptual art. After this fateful evening, both Lennon’s private life and his artistry would never be the same again. There is already a rich body of literature on the geography of music production (Scott; Kloosterman; Watson Global Music City; Verboord and Brandellero). In most cases, these studies deal with the city or neighbourhood scales. Micro-geographies of concrete places are rarer, with some notable exceptions that focus on recording studios and on specific venues (cf. Gibson; Watson et al.; Watson Cultural Production; van Klyton). Our approach focuses on concrete places that act more like third spaces – something in between or even combining living and working. Such places enable frequent face-to-face meetings, both planned and serendipitous, which are crucial for the exchange of knowledge. These two spaces represent iconic cultural hotspots where innovative artists, notably (pop) musicians, came together in the 1960s. Because of their many famous visitors and residents, both spaces are well documented in (auto)biographies, monographs on art scenes in London and New York, as well as in newspapers. Below, we will explore how these two spaces played an important role at a time of cultural revolution, by connecting people and scenes to the micro geography of concrete places and by functioning as nodes of knowledge exchange and, hence, as milieus of innovation.Art Worlds, Scenes and Places The romantic view that artists are solitary geniuses was discarded already long ago and replaced by a conceptualization that sees them as part of broader social configurations, or art worlds. According to Howard Becker (34), these art worlds consist “of all the people necessary to the production of the characteristic works” – in other words, not just artists, but also “support personnel” such as sound engineers, editors, critics, and managers. Without this “resource pool” the production of art would be virtually impossible. Art worlds are also about the consumption of art. The concept of scene has been used to articulate the local processes of taste making and reputation building, as they “provide ways of social belonging attuned to the demands of a culture in which individuals increasingly define themselves” (Silver et al. 2295). Individuals who share certain aesthetic preferences come together, both socially and spatially (Currid) and locations such as cafés and nightclubs offer important settings where members of an art world may drink, eat, meet, gossip, and exchange knowledge. The urban fabric provides an important backdrop for these exchanges: as Jane Jacobs (181) observed, “old ideas can sometimes use new buildings. New ideas must come from old buildings.” In order to function as relational spaces, these amenities have to meet two sets of conditions. The first set comprises the locational characteristics, which Durmaz identifies as centrality and proximity. The second set relates to socio-economic characteristics. From an economic perspective, the amenity has to be viable– either independently or through patronage or state subsidies. Becoming a cultural hotspot is not just a matter of good bookkeeping. The atmosphere of an amenity has to be tolerant towards forms of cultural and social experimentation and, arguably, even transgression. In addition, a successful space has to have attractors: persons who fulfil key roles in a particular art world in evaluation, curation, and gatekeeping. To what extent did the Indica Gallery and the Chelsea Hotel meet these two sets of conditions in the 1960s? We turn to this question now.A Hotel and a GalleryThe Indica Gallery and the Chelsea Hotel were both highly central – the former located right in the middle of St. James’s in the central London Borough of Westminster (cf. Kloosterman) and the latter close to Greenwich Village in Manhattan. In the post-war, these locations provided a vacant and fertile ground for artists, who moved in as firms and wealthier residents headed for the green suburbs. As Ramanathan recounts, “For artists, downtown New York, from Chambers Street in Tribeca to the Meatpacking District and Chelsea, was an ideal stomping ground. The neighbourhoods were full of old factories that had emptied out in the postwar years; they had room for art, if not crown molding and prewar charm” (Ramanathan). Similarly in London, “Despite its posh address the area [the area surrounding the Indica Gallery] then had a boho feel. William Burroughs, Brion Gysin and Anthony Blunt all had flats in the same street.” (Perry no pagination). Such central locations were essential to attract the desired attention and interest of key gatekeepers, as Barry Miles – one of Indica’s founding members - states: “In those days a gallery virtually had to be in Mayfair or else critics and buyers would not visit” (Miles 73). In addition, the Indica Gallery’s next-door neighbour was the Scotch of St James club. The then up and coming singer Marianne Faithfull, married to Indica founder John Dunbar, reportedly “needed to be seen” in this “trendy ‘in’ club for the new rock aristocracy” (Miles 73). Undoubtedly, their cultural importance was also linked to the fact that they were both located in well-connected budding global cities with a strong media presence (Krätke).Over and above location, these spaces also met important socio-economic conditions. In the 1960s, the neighbourhood surrounding the Chelsea Hotel was in transition with an abundance of available and affordable space. After moving out of the Chelsea Hotel, Patti Smith and Robert Mapplethorpe (Smith) had no difficulty finding a cheap loft to rent nearby. Rates in the Chelsea Hotel – when they were settled, that is - were incredibly low to current standards. According to Tippins (350), the typical Chelsea Hotel room rate in 1967 was $ 10 per week, which would amount to some $ 67.30 per week in 2013. Again, a more or less similar story can be told for the Indica Gallery. When Barry Miles, Peter Asher and John Dunbar founded the Gallery in September 1965, the premises were empty and the rent was low: "We paid 19 quid a week rent" according to John Dunbar (Perry). These cheap spaces provided fruitful economic conditions for cultural experimentation. Innovative relational spaces require not only accessibility in spatial and financial terms, but also an atmosphere conducive to cultural experimentation. This implies some kind of benevolent, preferably even stimulating, management that is willing and able to create such an atmosphere. At the Chelsea Hotel and Indica Gallery alike, those in charge were certainly not first and foremost focused on profit maximisation. Instead they were very much active members of the art worlds themselves, displaying a “taste for creative work” (Caves) and looking for ways in which their spaces could make a contribution to culture in a wider sense. This holds for Stanley Bard who ran the Chelsea Hotel for decades: “Working besides his father, Stanley {Bard} had gotten to know many of these people. He had attended their performances and exhibitions, read their books, and had been invited to their parties. Young and malleable, he soon came to see the world largely from their point of view” (Tippins 166). Such affinity with the artistic scene meant that Bard was more than accommodating. As Patti Smith recalls (100), “you weren’t immediately kicked out if you got behind on the rent … Mostly everybody owed Bard something”. While others recall a slightly less flexible attitude towards missed rents - “… the residents greatly appreciated a landlord who tolerated everything, except, quite naturally, a deficit” (Tippins 132) – the progressive atmosphere at the Chelsea was acknowledged by many others. For example, “[t]he greatest advantage of life at the Chelsea, [Arthur] Miller had to acknowledge, was that no one gave a damn what anyone else chose to do sexually” (Tippins 155).Similarly at the Indica Gallery, Miles, Asher and Dunbar were not first and foremost interested in making as much money as possible. The trio was itself drawn from various artistic fields: John Dunbar, an art critic for The Scotsman, wanted to set up an experimental gallery with Peter Asher (half of the pop duo Peter & Gordon) and Barry Miles (painter and writer). When asked about Indica's origins, Dunbar said: "There was a reason why we did Indica in the first place: to have fun" (Nevin). Recollections of the Gallery mention “a brew pot for the counterculture movement”, (Ramanathan) or “a haven for the free-wheeling imagination, a land of free expression and cultural collaboration where underground seeds were allowed to take root” (Campbell-Johnston).Part of the attraction of both spaces was the almost assured presence of interesting and famous persons, whom by virtue of their fame and appeal contributed to drawing others in. The roll calls of the Chelsea Hotel (Tippins) and of the Indica Gallery are impressive and partly overlapping: for instance, Allen Ginsberg was a notable visitor of the Indica Gallery and a prominent resident of the Chelsea Hotel, whereas Barry Miles was also a long-term resident of the Chelsea Hotel. The guest books read as a cultural who-is-who of the 1960s, spanning multiple artistic fields: there are not just (pop) musicians, but also writers, poets, actors, film makers, fashion designers, and assorted support personnel. If innovation in culture, as anywhere else, is coming up with new combinations and crossovers, then the cross-fertilisation fostered by the coming together of different art worlds in these spaces was conducive to these new combinations. Moreover, as the especially the biographies of Bob Dylan, Paul McCartney, Leonard Cohen, and Patti Smith testify, these spaces served as repositories of accessible cultural capital and as incubators for new ideas. Both Leonard Cohen and Patti Smith benefited from the presence of Harry Smith who curated the Anthology of American Music at the Chelsea Hotel. As Patti Smith (115) recalls: “We met a lot of intriguing people at the Chelsea but somehow when I close my eyes to think of them, Harry is always the first person I see”. Leonard Cohen was also drawn to Harry Smith: “Along with other assorted Chelsea residents and writers and music celebrities who were passing through, he would sit at Smith’s feet and listen to his labyrinthine monologue” (Simmons 197).Paul McCartney, actively scanning the city for new and different forms of cultural capital (Miles; Kloosterman) could tap into different art worlds through the networks centred on the Indica Gallery. Indeed he was credited with lending more than a helping hand to Indica over the years: “Miles and Dunbar bridged the gap between the avant-garde rebels and the rock stars of the day, principally through their friendship with Paul McCartney, who helped to put up the shop’s bookshelves, drew its flyers and designed its wrapping paper. Later when Indica ran into difficulties, he lent his friends several thousands of pounds to pay their creditors” (Sandbrook 526).Sheltered Spaces Inevitably, the rather lenient attitude towards money among those who managed these cultural breeding spaces led them to serious financial difficulties. The Indica Gallery closed two years after opening its doors. The Chelsea Hotel held out much longer, but the place went into a long period of decline and deterioration culminating in the removal of Stanley Bard as manager and banishment from the building in 2007 (Tippins). Notwithstanding their patchy record as viable business models, their role as cultural hotspots is beyond doubt. It is possibly because they offered a different kind of environment, partly sheltered from more mundane moneymaking considerations, that they could thrive as cultural hotspots (Brandellero and Kloosterman). Their central location, close to other amenities (such as night clubs, venues, cafés), the tolerant atmosphere towards deviant lifestyles (drugs, sex), and the continuous flow of key actors – musicians of course, but also other artists, managers and critics – also fostered cultural innovation. Reflecting on these two spaces nowadays brings a number of questions to the fore. We are witnessing an increasing upward pressure on rents in global cities – notably in London and New York. As cheap spaces become rarer, one may question the impact this will have on the gestation of new ideas (cf. Currid). If the examples of the Indica Gallery and the Chelsea Hotel are anything to go by, their instrumental role as cultural hotspots turned out to be financially unsustainable against the backdrop of a changing urban milieu. The question then is how can cities continue to provide the right set of conditions that allow such spaces to bud and thrive? As the Chelsea Hotel undergoes an alleged $40 million dollar renovation, which will turn it into a boutique hotel (Rich), the jury is still out on whether central urban locations are destined to become - to paraphrase John Lennon’s ‘In my life’, places which ‘had their moments’ – or mere repositories of past cultural achievements.ReferencesAnderson, P. “Watch this Space.” Sydney Morning Herald, 19 Apr. 2014.Becker, H.S. Art Worlds. Berkeley: University of California Press, 1982.Bell, I. Once upon a Time: The Lives of Bob Dylan. Edinburgh/London: Mainstream Publishing, 2012.Brandellero, A.M.C. The Art of Being Different: Exploring Diversity in the Cultural Industries. Dissertation. Amsterdam: University of Amsterdam, 2011.Brandellero, A.M.C., and R.C. Kloosterman. “Keeping the Market at Bay: Exploring the Loci of Innovation in the Cultural Industries.” Creative Industries Journal 3.1 (2010): 61-77.Campbell, J. “Review: A Life in Books: Barry Miles.” The Guardian, 20 Mar. 2010.Campbell-Johnston, R. “They All Wanted to Change the World.” The Times, 22 Nov. 2006Caves, R.E. Creative Industries: Contracts between Art and Commerce. Cambridge, Mass.: Harvard University Press, 2000.Currid, E. The Warhol Economy: How Fashion, Art, and Music Drive New York City. Princeton: Princeton University Press, 2007.Durmaz, S.B. “Analyzing the Quality of Place: Creative Clusters in Soho and Beyoğlu.” Journal of Urban Design 20.1 (2015): 93-124.Gibson, C. “Recording Studios: Relational Spaces of Creativity in the City.” Built Environment 31.3 (2005): 192-207.Hutton, T.A. Cities and the Cultural Economy. London/New York: Routledge, 2016.Jacobs, J. The Death and Life of Great American Cities, New York: Vintage Books, 1961.Jury, L. “Sixties Art Swings Back into London: Exhibition Brings to Life Decade of the 'Original Young British Artists'.” London Evening Standard, 3 Sep. 2013 Kloosterman, R.C. “Come Together: An Introduction to Music and the City.” Built Environment 31.3 (2005): 181-191.Krätke, S. “Global Media Cities in a World-Wide Urban Network.” European Planning Studies 11.6 (2003): 605-628.Miles, B. In the Sixties. London: Pimlico, 2003.Nevin, C. “Happening, Man!” The Independent, 21 Nov. 2006Norman, P. John Lennon: The Life. London: HarperCollins Publishers, 2008.Perry, G. “In This Humble Yard Our Art Boom was Born.” The Times, 11 Oct. 2006Ramanathan, L. “I, Y O K O.” The Washington Post, 10 May 2015.Rich, N. “Where the Walls Still Talk.” Vanity Fair, 8 Oct. 2013. Sandbrook, Dominic. White Heat: A History of Britain in the Swinging Sixties. London: Abacus, 2009. Scott, A.J. “The US Recorded Music Industry: On the Relations between Organization, Location, and Creativity in the Cultural Economy.” Environment and Planning A 31.11 (1999): 1965-1984.Silver, D., T.N. Clark, and C.J.N. Yanez . “Scenes: Social Context in an Age of Contingency.” Social Forces 88.5 (2010): 293-324.Simmons, S. I’m Your Man: The Life of Leonard Cohen. London: Jonathan Cape, 2012.Smith, P. Just Kids. London: Bloomsbury, 2010.Tippins, S. Inside the Dream Palace: The Life and Times of New York’s Legendary Chelsea Hotel. London/New York: Simon & Schuster, 2013.Van Klyton, A.C. “Space and Place in World Music Production.” City, Culture and Society 6.4 (2015): 101-108.Verboord, M., and A.M.C. Brandellero. “The Globalization of Popular Music, 1960-2010: A Multilevel Analysis of Music Flows.” Communication Research 2016. DOI: 10.1177/0093650215623834.Watson, A. “Global Music City: Knowledge and Geographical Proximity in London's Recorded Music Industry.” Area 40.1 (2008): 12-23.Watson, A. Cultural Production in and beyond the Recording Studio. London: Routledge, 2014.Watson, A., M. Hoyler, and C. Mager. “Spaces and Networks of Musical Creativity in the City.” Geography Compass 3.2 (2009): 856–878.

Photo by Evgeni Tcherkasski on Unsplash ABSTRACT Public health ethics has been contingent on a political landscape leading to several operational hurdles, especially during global health emergencies. Several scholars have pointed out that liberal decision-making has prevented public health institutions from achieving their goals. Thus, the need for a substantive outlook on public health has never been stronger. First, this article highlights the ethical tension and limitations of a presumptive approach to public health that a vaccination policy might produce in a liberal political landscape. Second, influenced by the works of Angus Dawson, this article emphasizes the importance of a substantive approach to public health, especially in a post-COVID era. Last, it looks at how TM Scanlon’s theory of contractualism aids in framing a substantive approach to health policy design and the added advantages of the theory. INTRODUCTION A public health intervention like a vaccination program for COVID-19, let alone a mandatory one, faces difficulties in implementation as it presents a clash between the role of the government and liberty of its citizens.[1] The clash stems from public health operating in a liberal political landscape that accords great regard for individual liberty. The government, in good conscience, is right in feeling morally obligated to act in ways that serve to prevent the pandemic from escalating. To represent the citizens, governments and policymakers prioritize achieving and maintaining herd immunity. The tension of the state versus individual liberty questions the extent to which governments can go to implement a vaccination policy. In trying to balance the considerations of individual liberty and the scope of the state to impose an intervention, the Nuffield Council on Bioethics came up with a design known as the ‘intervention ladder.’[2] The takeaway from the intervention ladder is that the state has the burden of proof in justifying reasons for implementing a particular policy.[3] Such justified trade-offs envisioned from the intervention ladder have guided policymakers in their attempt to design and shape interventions. However, public health ethics and even the intervention ladder view public health through a presumptive or a moderate liberal lens.[4] In a presumptive approach or a moderate-liberal approach to public health, policymakers regard values like liberty or autonomy as more prominent when weighed against values like creation of public goods and their maintenance.[5] A libertarian approach favors liberty and autonomy even more strongly. The substantive view of public health holds that values, such as liberty and autonomy, do not automatically hold precedence over community-oriented values such as public goods creation.[6] Some have critiqued the intervention ladder endorsed by the Nuffield Council of Bioethics. Angus Dawson remarks that the intervention ladder as a metaphor prevents the act of climbing. He claims the ladder assumes that liberty is the only guiding principle in policymaking. Such a view neglects any responsibility the citizens have in achieving public goods and maintaining them.[7] The emphasis on the drawbacks of a presumptive approach, especially in a situation like the COVID-19 pandemic, leads us to question should public health undergo a redefinition? The approach in public health focusing on non-interference stems from traditional clinical bioethics.[8] However, I argue that public health ethics in a pandemic should accord less emphasis to individual liberty and evaluate every ethical value on a level playing field. Individual liberty provides less platform for action in situations where the community has not established herd immunity. Accountability for the harm principle and maintenance of public goods override concerns surrounding liberty.[9] Angus Dawson argues that with more participation in a vaccination program, protection of public goods from disease can be created faster.[10] Characterizing public health as an antagonist to individual liberty undermines the confidence in public health institutions and interventions for which public trust is vital. Although the government may propose a mandatory vaccination policy when voluntary measures fail to meet public health requirements, clear scientific evidence and accountability for public welfare should be the guiding principle. Thus, resetting the parameters gauging a public health intervention is the starting point to prepare for future pandemics. In Resetting the Parameters, Angus Dawson suggests that utilitarianism or contractualism could serve as philosophical frameworks that may aid in framing a substantive approach to public health.[11] Evaluating utilitarianism and contractualism according to the COVID-19 facts would help clarify which is better suited to framing a substantive public health approach. l. Is Utilitarianism Substantive? Under utilitarianism, the morbid circumstances of the COVID-19 pandemic urge us to act in ways that translate to maximizing the overall good. Utilitarianism is a philosophical theory that prides itself on maximizing the best of outcomes for the maximum number of people. In an ideal utilitarian framework, a morally right act does good for all. Utilitarians consider utility the single determining variable that should guide actions.[12] The actionable aspect of a utilitarian framework is its ability to quantify thresholds or markers that mostly dwell in the abstract. In Utilitarianism and the Pandemic, Savulescu et al. outline certain determinants as aids in applying utilitarianism.[13] Looking at the aids in the context of a mandatory vaccination policy in light of COVID-19, shows some pitfalls of utilitarianism. The first utilitarian aid is to save the maximum number of lives.[14] Rightly so, an intuitive starting point in a pandemic with striking mortality rates is attempting to save the most lives. However, implementing and justifying a policy with the aim of saving the highest number of lives is complex. While a high number of deaths is a concern, it is reductionist to concentrate only on the end goal and not the means through which such a goal is attained. The second utilitarian aid is the length of life.[15] The length of benefit gained from an outcome is crucial for utilitarians. The duration of a benefit determines the quantity of good produced. As an extension, younger people should then, theoretically, count for more than older individuals in prioritizing benefits. Such prioritization has been a matter of concern during the COVID-19 pandemic. While it is true that younger people might tend to benefit more, the pathology of COVID-19 goes against such logic. Elderly populations have experienced disproportionately more severe cases. Therefore, prioritizing youth when the elderly are suffering more of the harm would be ethically contentious.[16] The third utilitarian aid is the quality-of-life post-intervention.[17] Through measures such as QALYs and DALYs,[18] utilitarians have attempted to quantify each individual's quality after an intervention. This quantification can result in connecting an individual’s quality of life to their social worth. From a utilitarian viewpoint, a person's ability to produce relevance in society becomes a key determinant in shaping public policy. By extension, people born with disabilities such as mental illness or late-stage dementia can be overlooked merely because they lack "social value.”[19] And yet, “taboo trade-offs occur when we are forced to put a finite monetary value on these sacred values [life, health, ability], when we acknowledge that there is a maximum ‘price’ that we want to pay to uphold values that should be of ‘infinite’ value.” [20]. As such, it is unethical to place a value on someone's life based on the duration or quality of life they may have after an intervention. Besides creating difficulty in assessing the quality of life, measures such as QALYs do not address the nuances in providing healthcare. In Economic Evaluation of Mental Health Interventions, Luyten et al. discuss several operational changes that account for these nuances.[21] Utilitarians believe in a moral indifference between actions and omissions as the fourth aid.[22] It does not matter how a result is achieved as long as it benefits the common good. Putting forward a bad policy is the same as not putting forward a policy. In the ever-changing and unpredictable dynamics of the COVID-19 pandemic, actions and omissions have different moral implications. Equating them often places an unfair burden on lawmakers, leaving them emotionally and morally exhausted as they weigh the advantages and risks of various outcomes. Actively avoiding social biases, feelings, intuitions, and heuristics is the fifth aid.[23] The pandemic elicits strong feelings and aggressively tests beliefs. During the pandemic, some profoundly troubling ethical dilemmas stemmed from bias. In a utilitarian system, a mandatory vaccination policy aimed at crossing the threshold for herd immunity may overlook groups of people who are vulnerable due to a lack of access to the social determinants of health. Attempting to avoid feelings and intuitions all the time does not always result in the creation of a fair policy. Anti-vaccination activists use emotion to further their cause, hence it is critical that politicians consider the feelings at stake for the general public when enacting a mandatory vaccination policy. While utilitarianism has benefits such as developing simple operationalizable concepts, providing a quantitative check, and a balance sheet of risks and benefits, it is based on an ethical dystopia. Utilitarian policies can treat people as a means to an end by focusing solely on outcomes. Utilitarianism rests on a presumptive outlook toward public health by replacing liberty with utility. It ignores fair and just distribution and allocation of resources. Utilitarianism is not the most ethical approach to pandemic vaccination policy. ll. Is Contractualism Substantive? The libertarian and utilitarian frameworks assume positive and negative connotations to different actions. They hold that certain acts are right and certain acts are wrong. A libertarian might hold that unnecessary infringement of individual liberty is not acceptable, while a utilitarian might be of the opinion that actions that contribute to disutility are unfavorable for the promotion of the greatest happiness principle.[24] Contractualism is a philosophy that values the social contract. A contractualist approach begins its discourse by arguing that actions have inherent neutrality.[25] By saying that, “being valuable is not always a matter of being ‘to be promoted’”[26], Scanlon does not neglect the value of certain actions but urges us to respond to value through other means, as well as to find value in plurality. In What We Owe to Each Other, Scanlon finds morality through the ability to reason while attributing inherent neutrality to our actions. A discourse in contractualism does not begin by presuming that values such as liberty or autonomy hold precedence among other ethical values, i.e., it is not presumptive in its approach. Instead, he locates morality in the ability to reason and find justifications for certain actions. Thus, compared to utilitarianism, contractualism allows for a substantive approach by holding all the relevant ethical values in a level playing field. Liberty would gain precedence when justifications for safeguarding it are strong and cannot be reasonably rejected. The same goes for other values, such as promoting public goods. In short, an action is termed wrong when “the principle that allows for it, can be reasonably rejected.”[27] For Scanlon, justifiability to others is the normative determinant of right or wrong.[28] He proceeds to say that the value of justifiability is the underlying premise of our duties. Additionally, Verweij argues that treating people rationally occurs by treating them in “ways they cannot reasonably reject.”[29] By disregarding any a priori assumptions about the importance of different values, people can find and construct values that cannot be reasonably rejected as they would be justified. Scanlon believes that this can be attained if we reflect on what we owe to each other. lll. The Inherent Moral Neutrality Allows for a Substantive Approach A contractualist approach has implications for framing a substantive approach to public health. These values have been adapted from Scanlon and Verweij, and the elaboration has been framed in the context of COVID-19. The inherent neutrality of principles that contractualism holds becomes crucial while devising a public health intervention. The COVID-19 pandemic presents a situation where otherwise acceptable ethical principles require scrutiny. A blank state where there are no a priori principles that suggest which acts are morally justified and which are not helps us navigate the operational principles involved in a vaccination policy. Thus, values such as liberty, utility, and autonomy are viewed on the same level as the creation of public goods, fairness in contribution, and avoiding collective harm. a. Arriving at Principles Starting with the inherent neutrality, the state, policymakers, and the public can identify ethical principles that would form a part of the vaccination policy smorgasbord. In a public health framework where negotiation is a crucial aspect in its implementation, it is important that all the stakeholders aim to find principles that are acceptable for everyone. This would culminate with principles of action that would produce the least number of complaints by all the parties involved. If an individual has very strong reservations against a principle, these cannot be outweighed by weaker reservations held by others.[30] b. Reasonable Rejection as a Marker of Deliberation A mandatory vaccination policy in a contractualist framework would then have to incorporate reasonable rejection. A framework based on reasonable rejection includes a variety of moral considerations that shape well-being and provide a basis for fairness, choice, and responsibility. Scanlon makes an important remark in the thesis of What We Owe to Each Other: the acceptability of a principle depends on a one-by-one assessment of the strength of individuals' reasons for rejecting the principles compared to any existing alternatives. In other words, for Scanlon, what is foundational for contractualism is not minimizing what is undesirable but constructing principles no one can reasonably reject. In the context of COVID-19, a person should be able to justify the level of precaution he takes to anyone who would bear the risk of exposure. Each individual would then have strong reasons for contributing to herd immunity with regard to their duty to protect the vulnerable. The justification to forego vaccination would need to be strong.[31] The difference in a contractualist approach is that it provides a platform for valid concerns from the public. This allows more room for dialogue and for individual liberty, which seems to form a significant part of the critique. A plan of action that allows for individual concerns such as safety, efficacy, and strong medical reasons to forego vaccination encourages inclusivity in policymaking. Another public concern is that public health institutions have alienated themselves from society in general.[32]A dialogue between the stakeholders would remedy such a notion and help redefine public health according to how Dawson and Verweij view “public”– as a social entity/target as well as a mode of intervention (requiring collective action).[33] Contractualism, like the rest of the ethical frameworks, has its own set of critiques. In Obligatory Precautions Against Infection, Marcel Verweij argues that a contractualist theory inadvertently ends up asking for excessive precautions. The first claim that contractualism asks for excessive precautions arises from the fact that a contractualist approach does not consider the consequences of individual actions.[34] He believes that since consequences are not weighted, one individual’s wish to forego precautionary measures does not justify another’s non-compliance towards precaution, culminating in the other having to take excessive precautions. He also criticizes the contractualist deliberation for its failure to focus on the consequences of individual acts but on creating universalizable principles.[35] While this may seem true, such a conclusion rests on the fact that the consequences of individual acts are not weighted. However, an excerpt from Verweij’s paper offers evidence that contractualism does weigh individual acts: Suppose that we both aim to find moral principles that regulate our interaction and that can be accepted by both of us. If you then propose a principle that imposes many risks on me but none for you, then it would be reasonable if I were to reject it (especially if there are alternative principles that would yield much lower risks).[36] Both a consequentialist approach and a contractualist approach share the language of risks and burdens. For the utilitarian, risks and burdens are consequences of an action, whereas, for the contractualist, they are consequences of accepting or rejecting a principle. In the excerpt above, when an individual assesses the risks imposed, a consequentialist way of thinking is incorporated in contractualism and consequences to individuals do matter and are weighed. Verweij’s contention that a contractualist approach does not focus on individual consequences is not supported, and, as a logical extension, the argument of excessive precautions begins to fade. Being vaccinated would absolve us of having to take excessive precautions. Upon crossing the threshold of herd immunity, excessive precautions such as masks, social distancing, rigorous testing pre- as well as post-travel, and obsessively checking our phones for exposure can be done away with. The COVID-19 pandemic has immersed us in routines of excessive precautionary measures that it has become normalized for most of us. Thus, being vaccinated and covering society with a blanket of herd immunity removes the need for excessive precautions. lV. Bridging What “Is” and What “Ought” To Be Although contractualism presents a perspective that best suits a substantive approach to public health, it appears desirable only in theory. There exists a distinct reality outside of academia – politics, societal engagement, and governance reflect a different picture. This can be thought of as the gap between the is and the ought. We could envision and claim that a mandatory vaccination policy ought to be implemented in a certain manner, however, it might not be. In her paper, Realizing Bioethics’ Goals in Practice: Ten Ways “Is” Can Help “Ought,” Mildred Z. Solomon provides several reasons for this disconnect.[37] The general theme is the importance of empirical research – the need to find a balance between normative assumptions and empirical evidence – and how policymakers can, in turn, use such evidence to fine-tune the policy design process. Contractualism can prove especially useful to bridge the divide between is and ought. Theories of libertarian philosophy and utilitarianism rest on a design based on a normative approach that values liberty and utility and should guide the policymaking process. However, contractualism separates itself from these theories since constructing principles justifiable for all, and the idea of reasonable rejection must rely on empirical evidence. Engagement between various stakeholders and recognizing the plurality in values helps bridge the disconnect between the is and the ought. This is more important in the context of a mandatory vaccination policy since its requirement arises only if voluntary vaccination policies fail. Knowing why vaccination rates are low and how better to reach herd immunity will be important empirical evidence that can fine-tune the policy. In Re-enchanting Democracy as a Mode of Governance, Patsy Healey acknowledges that a struggle for political change often focuses on installing new policy designs.[38] Healey provides a list of qualities to keep in mind when designing a more people-centered policy initiative. The first quality is recognizing a shared, diverse, and conflictual political community where distributive justice is vital. The second is to foster is respect for different arguments, positions, and feelings— considering groups with conflicting values as adversaries but not enemies. The third quality is that of an ‘intelligent’ and multi-sided discussion of issues and reasoning ‘in public.’ The fourth is the fostering of respect for the role of the government while simultaneously recognizing the complexities of interactions. The fifth, and a key value in the context of the COVID-19 pandemic, is fostering respect for people who perform public services. Liberalism and utilitarianism create combative ethical discourse around those qualities, while contractualism could elevate shared public values. While liberal democracies arguably have the makings of those qualities, public engagement must be fostered at an intellectual level to promote cohesion. Another important aspect to consider is the question of what a framework should aim to answer. In Building an Ethical Framework for COVID-19 Resource Allocation: The How and Why, Angus Dawson addresses the goal of a framework, especially at the time of a pandemic.[39] He stresses the importance of context in constructing a framework and urges to engage with a diverse group of people. Value-laden normative approaches such as the libertarian and utilitarian frameworks provide less opportunity for different stakeholder claims. Dawson then argues that explicit discussions provide more clarity and help policy makers better understand the role of context in shaping a framework. Dawson asserts that a frame chosen sympathetically can help the public better appreciate the moral content involved in deliberation, whereas aiming for goals such as liberty and utility is a distraction from the workings of reality. In evaluating stakeholders, those with lower incomes often are unable to work remotely. They face a greater risk of COVID-19 due to workplace exposure as well as commutes and living conditions.[40] Although a mandatory vaccination policy has the clearly defined goal of achieving herd immunity, ensuring distributive and procedural justice should not be viewed as being mutually exclusive. CONCLUSION Societal change relies on justifiable goals, policies, and a multitude of viewpoints. As such, a contractualist approach best accommodates a multitude of views of what we owe each other. Moving forward, if pandemic-type circumstances do disseminate within the constructs of our society, public policy should further consider contractualist approaches as a healthy, inclusive means. - [1] Luyten, Jeroen. "Mutual Moral Obligations in the Prevention of Infectious Diseases." In Justice, Luck & Responsibility in Health Care, pp. 85-100. Springer, Dordrecht, 2013. [2] Council, Nuffield Bioethics. "Public Health: Ethical Issues." Nuffield Council on Bioethics (2007) [3] Dawson, Angus J. "Snakes and Ladders: State Interventions and the Place of Liberty in Public Health Policy." Journal of Medical Ethics 42, no. 8 (2016): 510-513. [4] Dawson, Angus, ed. Public Health Ethics: Key Concepts and Issues in Policy and Practice. Cambridge University Press, 2011. [5] Dawson, Angus. "Resetting the Parameters." Public Health Ethics (2011): 1-19. [6] Dawson, Angus, ed. Public Health Ethics: Key Concepts and Issues in Policy and Practice. Cambridge University Press, 2011. [7] Dawson, Angus J. "Snakes and Ladders: State Interventions and the Place of Liberty in Public Health Policy." Journal Of Medical Ethics 42, no. 8 (2016): 510-513. [8] Dawson, Angus, ed. Public Health Ethics: Key Concepts and Issues in Policy and Practice. Cambridge University Press, 2011. [9] Savulescu, Julian. "Good Reasons to Vaccinate: Mandatory or Payment for Risk?." Journal of Medical Ethics 47, no. 2 (2021): 78-85. [10] Dawson, Angus, ed. Public Health Ethics: Key Concepts and Issues in Policy and Practice. Cambridge University Press, 2011. [11] Dawson, Angus. "Resetting the Parameters." Public Health Ethics (2011): 1-19. [12] Savulescu, Julian, Ingmar Persson, and Dominic Wilkinson. "Utilitarianism and the Pandemic." Bioethics 34, no. 6 (2020): 620-632. [13] Savulescu, Julian, Ingmar Persson, and Dominic Wilkinson. "Utilitarianism and the Pandemic." Bioethics 34, no. 6 (2020): 620-632. [14] Savulescu, Julian, Ingmar Persson, and Dominic Wilkinson. "Utilitarianism and the Pandemic." Bioethics 34, no. 6 (2020): 620-632. [15] Savulescu, Julian, Ingmar Persson, and Dominic Wilkinson. "Utilitarianism and the Pandemic." Bioethics 34, no. 6 (2020): 620-632. [16] Luyten, Jeroen, and Yvonne Denier. "Explicit Cost-Effectiveness Thresholds in Health Care: A Kaleidoscope." Social Justice Research 32, no. 2 (2019): 155-171. [17] Savulescu, Julian, Ingmar Persson, and Dominic Wilkinson. "Utilitarianism and the Pandemic." Bioethics 34, no. 6 (2020): 620-632. [18] Luyten, Jeroen, Huseyin Naci, and Martin Knapp. "Economic Evaluation of Mental Health Interventions: An Introduction to Cost-Utility Analysis." Evidence-Based Mental Health 19, no. 2 (2016): 49-53. [19] Luyten, Jeroen, and Yvonne Denier. "Explicit Cost-Effectiveness Thresholds in Health Care: A Kaleidoscope." Social Justice Research 32, no. 2 (2019): 155-171. [20] (Luyten and Denier, 2019, p.10) [21] Luyten, Jeroen, Huseyin Naci, and Martin Knapp. "Economic Evaluation of Mental Health Interventions: An Introduction to Cost-Utility Analysis." Evidence-Based Mental Health 19, no. 2 (2016): 49-53. [22] Savulescu, Julian, Ingmar Persson, and Dominic Wilkinson. "Utilitarianism and the Pandemic." Bioethics 34, no. 6 (2020): 620-632. [23] Savulescu, et al. [24] Mill, John Stuart. "Utilitarianism, ed. George Sher." (2001). [25] Scanlon, Thomas M. "Précis of" What We Owe to Each Other"." (2003): 159-161. [26] Scanlon 2003 p.159) [27] Verweij, Marcel. "Obligatory precautions against infection." Bioethics 19, no. 4 (2005): 323-335. [28] Scanlon, Thomas M. "Précis of" What We Owe to Each Other"." (2003): 159-161. [29] Verweij, Marcel. "Obligatory precautions against infection." Bioethics 19, no. 4 (2005): 323-335. [30] Verweij, Marcel. "Obligatory precautions against infection." Bioethics 19, no. 4 (2005): 323-335. [31] Verweij, Marcel. "Obligatory precautions against infection." Bioethics 19, no. 4 (2005): 323-335. [32] Financial Times, 2021, “Covid is the Enemy, Not the Government” Sunil Jain April 26 Accessed 14 May 2021 https://www.financialexpress.com/opinion/covid-is-the-enemy-not-the-government/2240340/ [33] Dawson, Angus, ed. Public Health Ethics: Key Concepts and Issues in Policy and Practice. Cambridge University Press, 2011. [34] Verweij, Marcel. "Obligatory Precautions Against Infection." Bioethics 19, no. 4 (2005): 323-335. [35] Verweij, Marcel. "Obligatory Precautions Against Infection." Bioethics 19, no. 4 (2005): 323-335. [36] Verweij, Marcel. "Obligatory Precautions Against Infection." Bioethics 19, no. 4 (2005): 323-335. [37] Solomon, Mildred Z. "Realizing Bioethics' Goals in Practice: Ten Ways “Is” Can Help “Ought”." Hastings Center Report 35, no. 4 (2005): 40-47. [38] Healey, Patsy. "Re-enchanting Democracy as a Mode of Governance." In Connections, pp. 61-78. Routledge, 2017. [39] Dawson, Angus. "Building an Ethics Framework for COVID-19 Resource Allocation: The How and the Why." Journal of Bioethical Inquiry 17, no. 4 (2020): 757-760. [40] Schmidt, Harald, Lawrence O. Gostin, and Michelle A. Williams. "Is it Lawful and Ethical to Prioritize Racial Minorities for COVID-19 Vaccines?." Jama 324, no. 20 (2020): 2023-2024.

In the 2019 documentary Chasing Happiness, recording artist/musician Joe Jonas tells audiences that the band was “living the dream”. Similarly, in the 2012 documentary Artifact, lead singer Jared Leto remarks that at the height of Thirty Seconds to Mars’s success, they “were living the dream”. However, for both the Jonas Brothers and Thirty Seconds to Mars, their experiences of the music industry (much like other commercially successful recording artists) soon transformed into nightmares. Similar to other commercially successful recording artists, the Jonas Brothers and Thirty Seconds to Mars, came up against the constraints of the industry which inevitably led to a forfeiting of authenticity, a loss of creative control, increased exploitation, and unequal remuneration. This work will consider how working in the music industry is not always a dream come true and can instead be viewed as a proverbial nightmare. Living the DreamIn his book Dreams, Carl Gustav Jung discusses how that which is experienced in sleep, speaks of a person’s wishes: that which might be desired in reality but may not actually happen. In his earlier work, The Interpretation of Dreams, Freud argued that the dream is representative of fulfilling a repressed wish. However, the creative industries suggest that a dream need not be a repressed wish; it can become a reality. Jon Bon Jovi believes that his success in the music industry has surpassed his wildest dreams (Atkinson). Jennifer Lopez considers the fact that she held big dreams, had a focussed passion, and strong aspirations the reason why she pursued a creative career that took her out of the Bronx (Thomas). In a Twitter post from 23 April 2018, Bruno Mars declared that he “use [sic] to dream of this shit,” in referring to a picture of him performing for a sold out arena, while in 2019 Shawn Mendes informed his 24.4 million Twitter followers that his “life is a dream”. These are but a few examples of successful music industry artists who are seeing their ‘wishes’ come true and living the American Dream.Endemic to the American culture (and a characteristic of the identity of the country) is the “American Dream”. It centres on “a land in which life should be better and richer and fuller for every man, with opportunity for each according to his ability and achievement” (Adams, 404). Although initially used to describe having a nice house, money, stability and a reasonable standard of living, the American Dream has since evolved to what the scholar Florida believes is the new ‘aspiration of people’: doing work that is enjoyable and relies on human creativity. At its core, the original American Dream required striving to meet individual goals, and was promoted as possible for anyone regardless of their cultural, socio-economic and political background (Samuel), because it encourages the celebrating of the self and personal uniqueness (Gamson). Florida’s conceptualisation of the New American dream, however, tends to emphasise obtaining success, fame and fortune in what Neff, Wissinger, and Zukin (310) consider “hot”, “creative” industries where “the jobs are cool”.Whether old or new, the American Dream has perpetuated and reinforced celebrity culture, with many of the young generation reporting that fame and fortune were their priorities, as they sought to emulate the success of their famous role models (Florida). The rag to riches stories of iconic recording artists can inevitably glorify and make appealing the struggle that permits achieving one’s dream, with celebrities offering young, aspiring creative people a means of identification for helping them to aspire to meet their dreams (Florida; Samuel). For example, a young Demi Lovato spoke of how she idolised and looked up to singer Beyonce Knowles, describing Knowles as a role model because of the way she carries herself (Tishgart). Similarly, American Idol winner Kelly Clarkson cited Aretha Franklin as her musical inspiration and the reason that she sings from a place deep within (Nilles). It is unsurprising then, that popular media has tended to portray artists working in the creative industries and being paid to follow their passions as “a much-vaunted career dream” (Duffy and Wissinger, 4656). Movies such as A Star Is Born (2018), The Coal Miner’s Daughter (1980), Dreamgirls (2006), Begin Again (2013) and La La Land (2016) exalt the perception that creativity, talent, sacrifice and determination will mean dreams come true (Nicolaou). In concert with the American dream is the drive among creative people pursuing creative success to achieve their dreams because of the perceived autonomy they will gain, the chance of self-actualisation and social rewards, and the opportunity to fulfil intrinsic motivations (Amabile; Auger and Woodman; Cohen). For these workers, the love of creation and the happiness that accompanies new discoveries (Csikszentmihalyi) can offset the tight budgets and timelines, precarious labour (Blair, Grey, and Randle; Hesmondhalgh and Baker), uncertain demand (Caves; Shultz), sacrifice of personal relationships (Eikhof and Haunschild), the demand for high quality products (Gil & Spiller), and the tense relationships with administrators (Bilton) which are known to plague these industries. In some cases, young, up and coming creative people overlook these pitfalls, instead romanticising creative careers as ideal and worthwhile. They willingly take on roles and cede control to big corporations to “realize their passions [and] uncover their personal talent” (Bill, 50). Of course, as Ursell argues in discussing television employees, such idealisation can mean creatives, especially those who are young and unfamiliar with the constraints of the industry, end up immersed in and victims of the “vampiric” industry that exploits workers (816). They are socialised towards believing, in this case, that the record label is a necessary component to obtain fame and fortune and whether willing or unwilling, creative workers become complicit in their own exploitation (Cohen). Loss of Control and No CompensationThe music industry itself has been considered by some to typify the cultural industries (Chambers). Popular music has potency in that it is perceived as speaking a universal language (Burnett), engaging the emotions and thoughts of listeners, and assisting in their identity construction (Burnett; Gardikiotis and Baltzis). Given the place of music within society, it is not surprising that in 2018, the global music industry was worth US$19.1billion (IFPI). The music industry is necessarily underpinned by a commercial agenda. At present, six major recording companies exist and between them, they own between 70-80 per cent of the recordings produced globally (Konsor). They also act as gatekeepers, setting trends by defining what and who is worth following and listening to (Csikszentmihalyi; Jones, Anand, and Alvarez). In essence, to be successful in the music industry is to be affiliated with a record label. This is because the highly competitive nature and cluttered environment makes it harder to gain traction in the market without worthwhile representation (Moiso and Rockman). In the 2012 documentary about Thirty Seconds to Mars, Artifact, front man Jared Leto even questions whether it is possible to have “success without a label”. The recording company, he determines, “deal with the crappy jobs”. In a financially uncertain industry that makes money from subjective or experience-based goods (Caves), having a label affords an artist access to “economic capital for production and promotion” that enables “wider recognition” of creative work (Scott, 239). With the support of a record label, creative entrepreneurs are given the chance to be promoted and distributed in the creative marketplace (Scott; Shultz). To have a record label, then, is to be perceived as legitimate and credible (Shultz).However, the commercial music industry is just that, commercial. Accordingly, the desire to make money can see the intrinsic desires of musicians forfeited in favour of standardised products and a lack of remuneration for artists (Negus). To see this standardisation in practice, one need not look further than those contestants appearing on shows such as American Idol or The Voice. Nowhere is the standardisation of the music industry more evident than in Holmes’s 2004 article on Pop Idol. Pop Idol first aired in Britain from 2001-2003 and paved the way for a slew of similar shows around the world such as Australia’s Popstars Live in 2004 and the global Idol phenomena. According to Holmes, audiences are divested of the illusion of talent and stardom when they witness the obvious manufacturing of musical talent. The contestants receive training, are dressed according to a prescribed image, and the show emphasises those melodramatic moments that are commercially enticing to audiences. Her sentiments suggest these shows emphasise the artifice of the music industry by undermining artistic authenticity in favour of generating celebrities. The standardisation is typified in the post Idol careers of Kelly Clarkson and Adam Lambert. Kelly Clarkson parted with the recording company RCA when her manager and producer Clive Davis told her that her album My December (2007) was “not commercial enough” and that Clarkson, who had written most of the songs, was a “shitty writer… who should just shut up and sing” (Nied). Adam Lambert left RCA because they wanted him to make a full length 80s album comprised of covers. Lambert commented that, “while there are lots of great songs from that decade, my heart is simply not in doing a covers album” (Lee). In these instances, winning the show and signing contracts led to both Clarkson and Lambert forfeiting a degree of creative control over their work in favour of formulaic songs that ultimately left both artists unsatisfied. The standardisation and lack of remuneration is notable when signing recording artists to 360° contracts. These 360° contracts have become commonplace in the music industry (Gulchardaz, Bach, and Penin) and see both the material and immaterial labour (such as personal identities) of recording artists become controlled by record labels (Stahl and Meier). These labels determine the aesthetics of the musicians as well as where and how frequently they tour. Furthermore, the labels become owners of any intellectual property generated by an artist during the tenure of the contract (Sanders; Stahl and Meier). For example, in their documentary Show Em What You’re Made Of (2015), the Backstreet Boys lament their affiliation with manager Lou Pearlman. Not only did Pearlman manufacture the group in a way that prevented creative exploration by the members (Sanders), but he withheld profits to the point that the Backstreet Boys had to sue Pearlman in order to gain access to money they deserved. In 2002 the members of the Backstreet Boys had stated that “it wasn’t our destinies that we had to worry about in the past, it was our souls” (Sanders, 541). They were not writing their own music, which came across in the documentary Show Em What You’re Made Of when singer Howie Dorough demanded that if they were to collaborate as a group again in 2013, that everything was to be produced, managed and created by the five group members. Such a demand speaks to creative individuals being tied to their work both personally and emotionally (Bain). The angst encountered by music artists also signals the identity dissonance and conflict felt when they are betraying their true or authentic creative selves (Ashforth and Mael; Ashforth and Humphrey). Performing and abiding by the rules and regulations of others led to frustration because the members felt they were “being passed off as something we aren’t” (Sanders 539). The Backstreet Boys were not the only musicians who were intensely controlled and not adequately compensated by Pearlman. In the documentary The Boy Band Con: The Lou Pearlman Story 2019, Lance Bass of N*Sync and recording artist Aaron Carter admitted that the experience of working with Pearlman became a nightmare when they too, were receiving cheques that were so small that Bass describes them as making his heart sink. For these groups, the dream of making music was undone by contracts that stifled creativity and paid a pittance.In a similar vein, Thirty Seconds to Mars sought to cut ties with their record label when they felt that they were not being adequately compensated for their work. In retaliation EMI issued Mars with a US$30 million lawsuit for breach of contract. The tense renegotiations that followed took a toll on the creative drive of the group. At one point in the documentary Artifact (2012), Leto claims “I can’t sing it right now… You couldn’t pay me all the money in the world to sing this song the way it needs to be sung right now. I’m not ready”. The contract subordination (Phillips; Stahl and Meier) that had led to the need to renegotiate financial terms came at not only a financial cost to the band, but also a physical and emotional one. The negativity impacted the development of the songs for the new album. To make music requires evoking necessary and appropriate emotions in the recording studio (Wood, Duffy, and Smith), so Leto being unable to deliver the song proved problematic. Essentially, the stress of the lawsuit and negotiations damaged the motivation of the band (Amabile; Elsbach and Hargadon; Hallowell) and interfered with their creative approach, which could have produced standardised and poor quality work (Farr and Ford). The dream of making music was almost lost because of the EMI lawsuit. Young creatives often lack bargaining power when entering into contracts with corporations, which can prove disadvantaging when it comes to retaining control over their lives (Phillips; Stahl and Meier). Singer Demi Lovato’s big break came in the 2008 Disney film Camp Rock. As her then manager Phil McIntyre states in the documentary Simply Complicated (2017), Camp Rock was “perceived as the vehicle to becoming a superstar … overnight she became a household name”. However, as “authentic and believable” as Lovato’s edginess appeared, the speed with which her success came took a toll on Lovato. The pressure she experienced having to tour, write songs that were approved by others, star in Disney channel shows and movies, and look a certain way, became too much and to compensate, Lovato engaged in regular drug use to feel free. Accordingly, she developed a hybrid identity to ensure that the squeaky clean image required by the moral clauses of her contract, was not tarnished by her out-of-control lifestyle. The nightmare came from becoming famous at a young age and not being able to handle the expectations that accompanied it, coupled with a stringent contract that exploited her creative talent. Lovato’s is not a unique story. Research has found that musicians are more inclined than those in other workforces to use psychotherapy and psychotropic drugs (Vaag, Bjørngaard, and Bjerkeset) and that fame and money can provide musicians more opportunities to take risks, including drug-use that leads to mortality (Bellis, Hughes, Sharples, Hennell, and Hardcastle). For Lovato, living the dream at a young age ultimately became overwhelming with drugs her only means of escape. AuthenticityThe challenges then for music artists is that the dream of pursuing music can come at the cost of a musician’s authentic self. According to Hughes, “to be authentic is to be in some sense real and true to something ... It is not simply an imitation, but it is sincere, real, true, and original expression of its creator, and is believable or credible representations or example of what it appears to be” (190). For Nick Jonas of the Jonas Brothers, being in the spotlight and abiding by the demands of Disney was “non-stop” and prevented his personal and musical growth (Chasing Happiness). As Kevin Jonas put it, Nick “wanted the Jonas Brothers to be no more”. The extensive promotion that accompanies success and fame, which is designed to drive celebrity culture and financial motivations (Currid-Halkett and Scott; King), can lead to cynical performances and dissatisfaction (Hughes) if the identity work of the creative creates a disjoin between their perceived self and aspirational self (Beech, Gilmore, Cochrane, and Greig). Promoting the band (and having to film a television show and movies he was not invested in all because of contractual obligations) impacted on Nick’s authentic self to the point that the Jonas Brothers made him feel deeply upset and anxious. For Nick, being stifled creatively led to feeling inauthentic, thereby resulting in the demise of the band as his only recourse.In her documentary Gaga: Five Foot Two (2017), Lady Gaga discusses the extent she had to go to maintain a sense of authenticity in response to producer control. As she puts it, “when producers wanted me to be sexy, I always put some absurd spin on it, that made me feel like I was still in control”. Her words reaffirm the perception amongst scholars (Currid-Halkett and Scott; King; Meyers) that in playing the information game, industry leaders will construct an artist’s persona in ways that are most beneficial for, in this case, the record label. That will mean, for example, establishing a coherent life story for musicians that endears them to audiences and engaging recording artists in co-branding opportunities to raise their profile and to legitimise them in the marketplace. Such behaviour can potentially influence the preferences and purchases of audiences and fans, can create favourability, originality and clarity around artists (Loroz and Braig), and can establish competitive advantage that leads to producers being able to charge higher prices for the artists’ work (Hernando and Campo). But what impact does that have on the musician? Lady Gaga could not continue living someone else’s dream. She found herself needing to make changes in order to avoid quitting music altogether. As Gaga told a class of university students at the Emotion Revolution Summit hosted by Yale University:I don’t like being used to make people money. It feels sad when I am overworked and that I have just become a money-making machine and that my passion and creativity take a backseat. That makes me unhappy.According to Eikof and Haunschild, economic necessity can threaten creative motivation. Gaga’s reaction to the commercial demands of the music industry signal an identity conflict because her desire to create, clashed with the need to be commercial, with the outcome imposing “inconsistent demands upon” her (Ashforth and Mael, 29). Therefore, to reduce what could be considered feelings of dissonance and inconsistency (Ashforth and Mael; Ashforth and Humphrey) Gaga started saying “no” to prevent further loss of her identity and sense of authentic self. Taking back control could be seen as a means of reorienting her dream and overcoming what had become dissatisfaction with the commercial processes of the music industry. ConclusionsFor many creatives working in the creative industries – and specifically the music industry – is constructed as a dream come true; the working conditions and expectations experienced by recording artists are far from liberating and instead can become nightmares to which they want to escape. The case studies above, although likely ‘constructed’ retellings of the unfortunate circumstances encountered working in the music industry, nevertheless offer an inside account that contradicts the prevailing ideology that pursuing creative passions leads to a dream career (Florida; Samuel). If anything, the case studies explored above involving 30 Seconds to Mars, the Jonas Brothers, Lady Gaga, Kelly Clarkson, Adam Lambert and the Backstreet Boys, acknowledge what many scholars writing in the creative industries have already identified; that exploitation, subordination, identity conflict and loss of control are the unspoken or lesser known consequences of pursuing the creative dream. That said, the conundrum for creatives is that for success in the industry big “creative” businesses, such as recording labels, are still considered necessary in order to break into the market and to have prolonged success. This is simply because their resources far exceed those at the disposal of independent and up-and-coming creative entrepreneurs. Therefore, it can be argued that this friction of need between creative industry business versus artists will be on-going leading to more of these ‘dream to nightmare’ stories. The struggle will continue manifesting in the relationship between business and artist for long as the recording artists fight for greater equality, independence of creativity and respect for their work, image and identities. References@BrunoMars. “I use to dream about this shit!! #stilldreamin.” Twitter, 23 Apr. 2018, 00:31. <https://twitter.com/brunomars/status/988319530698059776?lang=en>.@ShawnMendes. “My life is a dream.” Twitter, 21 July 2019, 12:46. <https://twitter.com/shawnmendes/status/1153028603573145601?lang=en>.Adams, James Truslow. The Epic of America. New Brunswick: Transaction Publishers, 2012 [1931].Amabile, Teresa M. “Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do.” California Management Review 40.1 (1997): 39-58.Artifact. Dir. J. Leto. Paradox, 2012.Ashforth, Blake E., and Ronald H. Humphrey. “Emotional Labor in Service Roles: The Influence of Identity.” The Academy of Management Review 18.1 (1993): 88-115.Ashforth, Blake E., and Fred Mael. “Social Identity Theory and the Organization.” Academy of Management Review 14.1 (1989): 20-39.Atkinson, Brian T. “Jon Bon Jovi Talks about Sambora, Songwriting and Living the Dream.” Statesman 8 Apr. 2013. 15 Sep. 2019 <https://www.statesman.com/article/20130408/NEWS/304089715>.Auger, Pascale, and Richard W. Woodman. “Creativity and Intrinsic Motivation: Exploring a Complex Relationship.” The Journal of Applied Behavioral Science 52.3 (2016): 342-366.Backstreet Boys: Show ‘Em What You’re Made Of. Dir. S. Kijak. Pulse Films, 2015.Bain, Alison. “Constructing an Artistic Identity.” Work, Employment and Society 19.1 (2005): 25-46.Beech, Nic, Charlotte Gilmore, Eilidh Cochrane, and Gail Greig. “Identity Work as a Response to Tensions: A Re-Narration in Opera Rehearsals.” Scandinavian Journal of Management 28.1 (2012): 39-47.Bellis, Mark A, Karen Hughes, Olivia Sharples, Tom Hennell, and Katherine A. Hardcastle. “Dying to Be Famous: Retrospective Cohort of Rock and Pop Star Mortality and Its Association with Adverse Childhood Experiences.” BMJ 2.6 (2012): 1-8. Bill, Amanda. “’Blood, Sweat and Shears’: Happiness, Creativity, and Fashion Education.” Fashion Theory 16.1 (2012): 49-66. Bilton, Chris. Management and Creativity: From Creative Industries to Creative Management. Malden: Blackwell, 2007.Blair, Helen, Susan Grey, and Keith Randle. “Working in Film: Employment in a Project Based Industry.” Personnel Review 30.2 (2001): 170-185.Burnett, Robert. The Global Jukebox: The International Music Industry. London: Routledge, 1996.Caves, Richard, E. Creative Industries: Contracts between Art and Commerce. Massachusetts: Harvard University Press, 2001. Chambers, Iain. “Some Critical Tracks.” Popular Music 2 (1982): 19-36.Chasing Happiness. Dir. J. Taylor. Amazon, 2019. Cohen, Nicole, S. “Cultural Work as a Site of Struggle: Freelancers and Exploitation.” TripleC 10.2 (2012): 141-155.Currid-Halkett, Elizabet, and Allen J. Scott. “The Geography of Celebrity and Glamour: Reflections on Economy, Culture, and Desire in the City.” City, Culture and Society 4.1 (2013): 2-11.Duffy, Brooke Erin, and Elizabeth Wissinger. “Mythologies of Creative Work in the Social Media Age: Fun, Free, and ‘Just Being Me’.” International Journal of Communication 11 (2017): 4652-4671.Eikof, Doris Ruth, and Axel Haunschild. “Lifestyle Meets Market: Bohemian Entrepreneurs in Creative Industries.” Creativity and Innovation Management 15.3 (2006): 234-241.Elsbach, Kimberly D. and Andrew B. Hargadon. “Enhancing Creativity through ‘Mindless’ Work: A Framework of Workday Design.” Organization Science 17.4 (2006): 470-483.Farr, James L., and Cameron M. Ford. “Individual Innovation.” Innovation and Creativity at Work: Psychological and Organizational Strategies. Eds. Michael A. West and James L. Farr. London: Wiley, 1990. 63-80.Florida, Richard. “The New American Dream.” The Washington Monthly 35.3 (2003): 26-33Freud, Sigmund. The Interpretation of Dreams. Trans. A.A. Brill. Dover Publications, 2015.Gaga: Five Foot Two. Dir. C. Moukarbel, Netflix, 2017.Gamson, Joshua. Claims to Fame: Celebrity in Contemporary America. Berkeley: University of California Press, 1992.Gardikiotis, Antonis, and Alexandros Baltzis. “’Rock Music for Myself and Justice to the World!’ Musical Identity, Values, and Music Preferences.” Psychology of Music 40.2 (2011): 143-163.Guichardaz, Rémy, Laurent Bach, and Julien Penin. “Music Industry Intermediation in the Digital Era and the Resilience of the Majors’ Oligopoly: The Role of Transactional Capability.” Industry and Innovation 26.7 (2019): 843-869.Hallowell, Edward M. “Overloaded Circuits: Why Smart People Underperform.” Harvard Business Review Jan. 2005. 17 Sep. 2019 <https://addmindfulness.com/wp-content/uploads/2013/08/Hallowell-HBR-Overloaded-Circuits.pdf>.Hesmondhalgh, David, and Sarah Baker. “A Very Complicated Version of Freedom: Conditions and Experiences of Creative Labour in Three Cultural Industries.” Poetics 38 (2010): 4-20.Hernando, Elisa, and Sara Campo. “Does the Artist’s Name Influence the Perceived Value of an Art Work?” International Journal of Arts Management 19.2 (2017): 46-58.Holmes, Su. “’Reality Goes Pop!’ Reality TV, Popular Music, and Narratives of Stardom in Pop Idol.” Television & New Media 5.2 (2004) 147-172.Hughes, Michael. “Country Music as Impression Management: A Meditation on Fabricating Authenticity.” Poetics 28 (2000): 185-205.IFPI. “Global Recorded Music Sales.” 18 Oct. 2019 <https://www.ifpi.org/global-statistics.php>.Jones, Candace, N. Anand, and Josè Luis Alvarez. “Manufactured Authenticity and Creative Voice in Cultural Industries.” Journal of Management Studies 42.5 (2005): 893-899.Jung, Carl Gustav. Dreams. Trans. Richard Francis Carrington Hull. Routledge, 2002.King, Barry. “Stardom, Celebrity, and the Money Form.” The Velvet Light Trap 65.1 (2010): 7-19.Konsor, Kellie J. Essays on the Industrial Organization of the Modern Music Industry. PhD dissertation. Purdue University, 2017. Lee, Christina. “Adam Lambert Parts Ways with RCA, Says ‘My Heart Is Simply Not in Doing a Covers Album.” Idolator 13 July 2013. 15 Sep. 2019 <https://www.idolator.com/7470764/adam-lambert-covers-album-parts-ways-with-rca?chrome=1>.Loroz, Peggy Sue, and Bridgette M. Braig. “Consumer Attachments to Human Brands: The ‘Oprah Effect.’” Connections 32.7 (2015): 751-763.Meyers, Erin. “’Can You Handle My Truth?’: Authenticity and the Celebrity Star Image.” Journal of Popular Culture 42.5 (2009): 890-907. Moisio, Laura, and Maija Rökman. “Musician’s Fans’ and Record Company’s Value Co-Creation in Internet.” Paper presented at The 2011 Naples Forum on Service. University Federico II, Capri, Italy, 14-17 June 2011.Neff, Gina, Elizabeth Wissing, and Sharon Zukin. “Entrepreneurial Labor among Cultural Producers: ‘Cool’ Jobs in ‘Hot’ Industries.” Social Semiotics 15.3 (2005): 307-334.Negus, Keith. “Where the Mystical Meets the Market: Creativity and Commerce in the Production of Popular Music.” The Sociological Review 43.2 (1995): 316-341.Nicolaou, Elena. “Fallen in Love with A Star Is Born? Watch These Movies Next.” Refinery29 17 Oct. 2018. 14 Sep. 2019 <https://www.refinery29.com/en-gb/2018/10/214287/movies-about-hollywood-showbiz#slide-13>.Nied, Michael. “Kelly Clarkson Freed from American Idol Contract.” PPCORN. 15 Sep. 2019 <http://ppcorn.com/us/kelly-clarkson-freed-from-american-idol-contract/>.Nilles, Billy. “How Aretha Franklin Inspired Kelly Clarkson, Jennifer Hudson and More Stars.” ENews 16 Aug. 2018. 19 Sep. 2019 <https://www.eonline.com/news/960776/how-aretha-franklin-inspired-kelly-clarkson-jennifer-hudson-and-more-stars>.Phillips, Ronnie J. Rock and Roll Fantasy? The Reality of Going from Garage Band to Superstardom. Colorado: Springer, 2013. Samuel, Lawrence, R. The American Dream: A Cultural History. New York: Syracuse UP, 2012.Sanders, Maria A. “Singing Machines: Boy Bands and the Struggle for Artistic Legitimacy.” 20 Cardozo Arts & Entertainment Law Journal 3 (2002): 525-588Scott, Michael. “Cultural Entrepreneurs, Cultural Entrepreneurship: Music Producers Mobilising and Converting Bourdieu’s Alternative Capitals.” Poetics 40 (2012): 237-255Shultz, Benjamin. “The Work behind the Scenes: The New Intermediaries of the Indie Crafts Business.” Regional Studies 49.3 (2015): 451-460.Simply Complicated. Dir. H.L. Davis. Philymack Productions, 2017,Stahl, Matt, and Leslie Meier. “The Firm Foundation of Organizational Flexibility: The 360 Contract in the Digitalizing Music Industry.” Canadian Journal of Communication 37.3 (2012): 441-458.The Boy Band Con: The Lou Pearlman Story. Dir. A. Kunkel. 1620 Media, 2019.Thomas, George M. “’Maid’ for Fame: J. Lo Living a Dream.” Chicago Tribune 12 Dec. 2002. 15 Sep. 2019 <https://www.chicagotribune.com/news/ct-xpm-2002-12-12-0212120189-story.html>.Tishgart, Sierra. “Demi Lovato on Launching Secret’s Anti-Bullying Campaign.” TeenVogue 17 Oct. 2012. 19 Sep. 2019 <https://www.teenvogue.com/story/demi-lovato-secret-anti-bullying>.Ursell, Gillian. “Television Production: Issues of Exploitation, Commodification and Subjectivity in UK Television Labour Markets.” Media, Culture & Society 22.6 (2000): 805-825.Vaag, Jonas, Johan Håkon Bjørngaard, and Ottar Bjerkeset. “Use of Psychotherapy and Psychotropic Medication among Norwegian Musicians Compared to the General Workforce.” Psychology of Music 44.6 (2016): 1439-1453. Wood, Nichola, Michelle Duffy, and Susan J. Smith. “The Art of Doing (Geographies of) Music.” Environment and Planning D: Society and Space 25.5 (2007): 867-889.Yale University. “Lady Gaga Emotion Revolution Summit 2015.” YouTube, 12 Nov. 2015. <https://www.youtube.com/watch?v=so2nDTZQmCo>.

Kangatarianism is the rather inelegant word coined in the first decade of the twenty-first century to describe an omnivorous diet in which the only meat consumed is that of the kangaroo. First published in the media in 2010 (Barone; Zukerman), the term circulated in Australian environmental and academic circles including the Global Animal conference at the University of Wollongong in July 2011 where I first heard it from members of the Think Tank for Kangaroos (THINKK) group. By June 2017, it had gained enough attention to be named the Oxford English Dictionary’s Australian word of the month (following on from May’s “smashed avo,” another Australian food innovation), but it took the Nine Network reality television series Love Island Australia to raise kangatarian to trending status on social media (Oxford UP). During the first episode, aired in late May 2018, Justin, a concreter and fashion model from Melbourne, declared himself to have previously been a kangatarian as he chatted with fellow contestant, Millie. Vet nurse and animal lover Millie appeared to be shocked by his revelation but was tentatively accepting when Justin explained what kangatarian meant, and justified his choice on the grounds that kangaroo are not farmed. In the social media response, it was clear that eating only the meat of kangaroos as an ethical choice was an entirely new concept to many viewers, with one tweet stating “Kangatarian isn’t a thing”, while others variously labelled the diet brutal, intriguing, or quintessentially Australian (see #kangatarian on Twitter).There is a well developed literature around the arguments for and against eating kangaroo, and why settler Australians tend to be so reluctant to do so (see for example, Probyn; Cawthorn and Hoffman). Here, I will concentrate on the role that ethics play in this food choice by examining how the adoption of kangatarianism can be understood as a bargain struck to help to manage grief in the Anthropocene, and the limitations of that bargain. As Lesley Head has argued, we are living in a time of loss and of grieving, when much that has been taken for granted is becoming unstable, and “we must imagine that drastic changes to everyday life are in the offing” (313). Applying the classic (and contested) model of five stages of grief, first proposed by Elisabeth Kübler-Ross in her book On Death and Dying in 1969, much of the population of the western world seems to be now experiencing denial, her first stage of loss, while those in the most vulnerable environments have moved on to anger with developed countries for destructive actions in the past and inaction in the present. The next stages (or states) of grieving—bargaining, depression, and acceptance—are likely to be manifested, although not in any predictable sequence, as the grief over current and future losses continues (Haslam).The great expansion of food restrictive diets in the Anthropocene can be interpreted as part of this bargaining state of grieving as individuals attempt to respond to the imperative to reduce their environmental impact but also to limit the degree of change to their own diet required to do so. Meat has long been identified as a key component of an individual’s environmental footprint. From Frances Moore Lappé’s 1971 Diet for a Small Planet through the United Nations’ Food and Agriculture Organisation’s 2006 report Livestock’s Long Shadow to the 2019 report of the EAT–Lancet Commission on Healthy Diets from Sustainable Food Systems, the advice has been consistent: meat consumption should be minimised in, if not eradicated from, the human diet. The EAT–Lancet Commission Report quantified this to less than 28 grams (just under one ounce) of beef, lamb or pork per day (12, 25). For many this would be keenly felt, in terms of how meals are constructed, the sensory experiences associated with eating meat and perceptions of well-being but meat is offered up as a sacrifice to bring about the return of the beloved healthy planet.Rather than accept the advice to cut out meat entirely, those seeking to bargain with the Anthropocene also find other options. This has given rise to a suite of foodways based around restricting meat intake in volume or type. Reducing the amount of commercially produced beef, lamb and pork eaten is one approach, while substituting a meat the production of which has a smaller environmental footprint, most commonly chicken or fish, is another. For those willing to make deeper changes, the meat of free living animals, especially those which are killed accidentally on the roads or for deliberately for environmental management purposes, is another option. Further along this spectrum are the novel protein sources suggested in the Lancet report, including insects, blue-green algae and laboratory-cultured meats.Kangatarianism is another form of this bargain, and is backed by at least half a century of advocacy. The Australian Conservation Foundation made calls to reduce the numbers of other livestock and begin a sustainable harvest of kangaroo for food in 1970 when the sale of kangaroo meat for human consumption was still illegal across the country (Conservation of Kangaroos). The idea was repeated by biologist Gordon Grigg in the late 1980s (Jackson and Vernes 173), and again in the Garnaut Climate Change Review in 2008 (547–48). Kangaroo meat is high in protein and iron, low in fat, and high in healthy polyunsaturated fatty acids and conjugated linoleic acid, and, as these authors showed, has a smaller environmental footprint than beef, lamb, or pork. Kangaroo require less water than cattle, sheep or pigs, and no land is cleared to grow feed for them or give them space to graze. Their paws cause less erosion and compaction of soil than do the hooves of common livestock. They eat less fodder than ruminants and their digestive processes result in lower emissions of the powerful greenhouse gas methane and less solid waste.As Justin of Love Island was aware, kangaroo are not farmed in the sense of being deliberately bred, fed, confined, or treated with hormones, drugs or chemicals, which also adds to their lighter impact on the environment. However, some pastoralists argue that because they cannot prevent kangaroos from accessing the food, water, shelter, and protection from predators they provide for their livestock, they do effectively farm them, although they receive no income from sales of kangaroo meat. This type of light touch farming of kangaroos has a very long history in Australia going back to the continent’s first peopling some 60,000 years ago. Kangaroos were so important to Aboriginal people that a wide range of environments were manipulated to produce their favoured habitats of open grasslands edged by sheltering trees. As Bill Gammage demonstrated, fire was used as a tool to preserve and extend grassy areas, to encourage regrowth which would attract kangaroos and to drive the animals from one patch to another or towards hunters waiting with spears (passim, for example, 58, 72, 76, 93). Gammage and Bruce Pascoe agree that this was a form of animal husbandry in which the kangaroos were drawn to the areas prepared for them for the young grass or, more forcefully, physically directed using nets, brush fences or stone walls. Burnt ground served to contain the animals in place of fencing, and regular harvesting kept numbers from rising to levels which would place pressure on other species (Gammage 79, 281–86; Pascoe 42–43). Contemporary advocates of eating kangaroo have promoted the idea that they should be deliberately co-produced with other livestock instead of being killed to preserve feed and water for sheep and cattle (Ellicott; Wilson 39). Substituting kangaroo for the meat of more environmentally damaging animals would facilitate a reduction in the numbers of cattle and sheep, lessening the harm they do.Most proponents have assumed that their audience is current meat eaters who would substitute kangaroo for the meat of other more environmentally costly animals, but kangatarianism can also emerge from vegetarianism. Wendy Zukerman, who wrote about kangaroo hunting for New Scientist in 2010, was motivated to conduct the research because she was considering becoming an early adopter of kangatarianism as the least environmentally taxing way to counter the longterm anaemia she had developed as a vegetarian. In 2018, George Wilson, honorary professor in the Australian National University’s Fenner School of Environment and Society called for vegetarians to become kangatarians as a means of boosting overall consumption of kangaroo for environmental and economic benefits to rural Australia (39).Given these persuasive environmental arguments, it might be expected that many people would have perceived eating kangaroo instead of other meat as a favourable bargain and taken up the call to become kangatarian. Certainly, there has been widespread interest in trying kangaroo meat. In 1997, only five years after the sale of kangaroo meat for human consumption had been legalised in most states (South Australia did so in 1980), 51% of 500 people surveyed in five capital cities said they had tried kangaroo. However, it had not become a meat of choice with very few found to eat it more than three times a year (Des Purtell and Associates iv). Just over a decade later, a study by Ampt and Owen found an increase to 58% of 1599 Australians surveyed across the country who had tried kangaroo but just 4.7% eating it at least monthly (14). Bryce Appleby, in his study of kangaroo consumption in the home based on interviews with 28 residents of Wollongong in 2010, specifically noted the absence of kangatarians—then a very new concept. A study of 261 Sydney university students in 2014 found that half had tried kangaroo meat and 10% continued to eat it with any regularity. Only two respondents identified themselves as kangatarian (Grant 14–15). Kangaroo meat advocate Michael Archer declared in 2017 that “there’s an awful lot of very, very smart vegetarians [who] have opted for semi vegetarianism and they’re calling themselves ‘kangatarians’, as they’re quite happy to eat kangaroo meat”, but unless there had been a significant change in a few years, the surveys did not bear out his assertion (154).The ethical calculations around eating kangaroo are complicated by factors beyond the strictly environmental. One Tweeter advised Justin: “‘I’m a kangatarian’ isn’t a pickup line, mate”, and certainly the reception of his declaration could have been very cool, especially as it was delivered to a self declared animal warrior (N’Tash Aha). All of the studies of beliefs and practices around the eating of kangaroo have noted a significant minority of Australians who would not consider eating kangaroo based on issues of animal welfare and animal rights. The 1997 study found that 11% were opposed to the idea of eating kangaroo, while in Grant’s 2014 study, 15% were ethically opposed to eating kangaroo meat (Des Purtell and Associates iv; Grant 14–15). Animal ethics complicate the bargains calculated principally on environmental grounds.These ethical concerns work across several registers. One is around the flesh and blood kangaroo as a charismatic native animal unique to Australia and which Australians have an obligation to respect and nurture. Sheep, cattle and pigs have been subject to longterm propaganda campaigns which entrench the idea that they are unattractive and unintelligent, and veil their transition to meat behind euphemistic language and abattoir walls, making it easier to eat them. Kangaroos are still seen as resourceful and graceful animals, and no linguistic tricks shield consumers from the knowledge that it is a roo on their plate. A proposal in 2009 to market a “coat of arms” emu and kangaroo-flavoured potato chip brought complaints to the Advertising Standards Bureau that this was disrespectful to these native animals, although the flavours were to be simulated and the product vegetarian (Black). Coexisting with this high regard to kangaroos is its antithesis. That is, a valuation of them informed by their designation as a pest in the pastoral industry, and the use of the carcasses of those killed to feed dogs and other companion animals. Appleby identified a visceral, disgust response to the idea of eating kangaroo in many of his informants, including both vegetarians who would not consider eating kangaroo because of their commitment to a plant-based diet, and at least one omnivore who would prefer to give up all meat rather than eat kangaroo. While diametrically opposed, the end point of both positions is that kangaroo meat should not be eaten.A second animal ethics stance relates to the imagined kangaroo, a cultural construct which for most urban Australians is much more present in their lives and likely to shape their actions than the living animals. It is behind the rejection of eating an animal which holds such an iconic place in Australian culture: to the dexter on the 1912 national coat of arms; hopping through the Hundred Acre Wood as Kanga and Roo in A.A. Milne’s Winnie-the-Pooh children’s books from the 1920s and the Disney movies later made from them; as a boy’s best friend as Skippy the Bush Kangaroo in a fondly remembered 1970s television series; and high in the sky on QANTAS planes. The anthropomorphising of kangaroos permitted the spectacle of the boxing kangaroo from the late nineteenth century. By framing natural kangaroo behaviours as boxing, these exhibitions encouraged an ambiguous understanding of kangaroos as human-like, moving them further from the category of food (Golder and Kirkby). Australian government bodies used this idea of the kangaroo to support food exports to Britain, with kangaroos as cooks or diners rather than ingredients. The Kangaroo Kookery Book of 1932 (see fig. 1 below) portrayed kangaroos as a nuclear family in a suburban kitchen and another official campaign supporting sales of Australian produce in Britain in the 1950s featured a Disney-inspired kangaroo eating apples and chops washed down with wine (“Kangaroo to Be ‘Food Salesman’”). This imagining of kangaroos as human-like has persisted, leading to the opinion expressed in a 2008 focus group, that consuming kangaroo amounted to “‘eating an icon’ … Although they are pests they are still human nature … these are native animals, people and I believe that is a form of cannibalism!” (Ampt and Owen 26). Figure 1: Rather than promoting the eating of kangaroos, the portrayal of kangaroos as a modern suburban family in the Kangaroo Kookery Book (1932) made it unthinkable. (Source: Kangaroo Kookery Book, Director of Australian Trade Publicity, Australia House, London, 1932.)The third layer of ethical objection on the ground of animal welfare is more specific, being directed to the method of killing the kangaroos which become food. Kangaroos are perhaps the only native animals for which state governments set quotas for commercial harvest, on the grounds that they compete with livestock for pasturage and water. In most jurisdictions, commercially harvested kangaroo carcasses can be processed for human consumption, and they are the ones which ultimately appear in supermarket display cases.Kangaroos are killed by professional shooters at night using swivelling spotlights mounted on their vehicles to locate and daze the animals. While clean head shots are the ideal and regulations state that animals should be killed when at rest and without causing “undue agonal struggle”, this is not always achieved and some animals do suffer prolonged deaths (NSW Code of Practice for Kangaroo Meat for Human Consumption). By regulation, the young of any female kangaroo must be killed along with her. While averting a slow death by neglect, this is considered cruel and wasteful. The hunt has drawn international criticism, including from Greenpeace which organised campaigns against the sale of kangaroo meat in Europe in the 1980s, and Viva! which was successful in securing the withdrawal of kangaroo from sale in British supermarkets (“Kangaroo Meat Sales Criticised”). These arguments circulate and influence opinion within Australia.A final animal ethics issue is that what is actually behind the push for greater use of kangaroo meat is not concern for the environment or animal welfare but the quest to turn a profit from these animals. The Kangaroo Industries Association of Australia, formed in 1970 to represent those who dealt in the marsupials’ meat, fur and skins, has been a vocal advocate of eating kangaroo and a sponsor of market research into how it can be made more appealing to the market. The Association argued in 1971 that commercial harvest was part of the intelligent conservation of the kangaroo. They sought minimum size regulations to prevent overharvesting and protect their livelihoods (“Assn. Backs Kangaroo Conservation”). The Association’s current website makes the claim that wild harvested “Australian kangaroo meat is among the healthiest, tastiest and most sustainable red meats in the world” (Kangaroo Industries Association of Australia). That this is intended to initiate a new and less controlled branch of the meat industry for the benefit of hunters and processors, rather than foster a shift from sheep or cattle to kangaroos which might serve farmers and the environment, is the opinion of Dr. Louise Boronyak, of the Centre for Compassionate Conservation at the University of Technology Sydney (Boyle 19).Concerns such as these have meant that kangaroo is most consumed where it is least familiar, with most of the meat for human consumption recovered from culled animals being exported to Europe and Asia. Russia has been the largest export market. There, kangaroo meat is made less strange by blending it with other meats and traditional spices to make processed meats, avoiding objections to its appearance and uncertainty around preparation. With only a low profile as a novelty animal in Russia, there are fewer sentimental concerns about consuming kangaroo, although the additional food miles undermine its environmental credentials. The variable acceptability of kangaroo in more distant markets speaks to the role of culture in determining how patterns of eating are formed and can be shifted, or, as Elspeth Probyn phrased it “how natural entities are transformed into commodities within a context of globalisation and local communities”, underlining the impossibility of any straightforward ethics of eating kangaroo (33, 35).Kangatarianism is a neologism which makes the eating of kangaroo meat something it has not been in the past, a voluntary restriction based on environmental ethics. These environmental benefits are well founded and eating kangaroo can be understood as an Anthropocenic bargain struck to allow the continuation of the consumption of red meat while reducing one’s environmental footprint. Although superficially attractive, the numbers entering into this bargain remain small because environmental ethics cannot be disentangled from animal ethics. The anthropomorphising of the kangaroo and its use as a national symbol coexist with its categorisation as a pest and use of its meat as food for companion animals. Both understandings of kangaroos made their meat uneatable for many Australians. Paired with concerns over how kangaroos are killed and the commercialisation of a native species, kangaroo meat has a very mixed reception despite decades of advocacy for eating its meat in favour of that of more harmed and more harmful introduced species. Given these constraints, kangatarianism is unlikely to become widespread and indeed it should be viewed as at best a temporary exigency. As the climate warms and rainfall becomes more erratic, even animals which have evolved to suit Australian conditions will come under increasing pressure, and humans will need to reach Kübler-Ross’ final state of grief: acceptance. In this case, this would mean acceptance that our needs cannot be placed ahead of those of other animals.ReferencesAmpt, Peter, and Kate Owen. Consumer Attitudes to Kangaroo Meat Products. Canberra: Rural Industries Research and Development Corporation, 2008.Appleby, Bryce. “Skippy the ‘Green’ Kangaroo: Identifying Resistances to Eating Kangaroo in the Home in a Context of Climate Change.” BSc Hons, U of Wollongong, 2010 <http://ro.uow.edu.au/thsci/103>.Archer, Michael. “Zoology on the Table: Plenary Session 4.” Australian Zoologist 39, 1 (2017): 154–60.“Assn. Backs Kangaroo Conservation.” The Beverley Times 26 Feb. 1971: 3. 22 Feb. 2019 <http://nla.gov.au/nla.news-article202738733>.Barone, Tayissa. “Kangatarians Jump the Divide.” Sydney Morning Herald 9 Feb. 2010. 13 Apr. 2019 <https://www.smh.com.au/lifestyle/kangatarians-jump-the-divide-20100209-gdtvd8.html>.Black, Rosemary. “Some Australians Angry over Idea for Kangaroo and Emu-Flavored Potato Chips.” New York Daily News 4 Dec. 2009. 5 Feb. 2019 <https://www.nydailynews.com/life-style/eats/australians-angry-idea-kangaroo-emu-flavored-potato-chips-article-1.431865>.Boyle, Rhianna. “Eating Skippy.” Big Issue Australia 578 11-24 Jan. 2019: 16–19.Cawthorn, Donna-Mareè, and Louwrens C. Hoffman. “Controversial Cuisine: A Global Account of the Demand, Supply and Acceptance of ‘Unconventional’ and ‘Exotic’ Meats.” Meat Science 120 (2016): 26–7.Conservation of Kangaroos. Melbourne: Australian Conservation Foundation, 1970.Des Purtell and Associates. Improving Consumer Perceptions of Kangaroo Products: A Survey and Report. Canberra: Rural Industries Research and Development Corporation, 1997.Ellicott, John. “Little Pay Incentive for Shooters to Join Kangaroo Meat Industry.” The Land 15 Mar. 2018. 28 Mar. 2019 <https://www.theland.com.au/story/5285265/top-roo-shooter-says-harvesting-is-a-low-paid-job/>.Garnaut, Ross. Garnaut Climate Change Review. 2008. 26 Feb. 2019 <http://www.garnautreview.org.au/index.htm>.Gammage, Bill. The Biggest Estate on Earth: How Aborigines Made Australia. Sydney: Allen and Unwin, 2012.Golder, Hilary, and Diane Kirkby. “Mrs. Mayne and Her Boxing Kangaroo: A Married Woman Tests Her Property Rights in Colonial New South Wales.” Law and History Review 21.3 (2003): 585–605.Grant, Elisabeth. “Sustainable Kangaroo Harvesting: Perceptions and Consumption of Kangaroo Meat among University Students in New South Wales.” Independent Study Project (ISP). U of NSW, 2014. <https://digitalcollections.sit.edu/isp_collection/1755>.Haslam, Nick. “The Five Stages of Grief Don’t Come in Fixed Steps – Everyone Feels Differently.” The Conversation 22 Oct. 2018. 28 Mar. 2019 <https://theconversation.com/the-five-stages-of-grief-dont-come-in-fixed-steps-everyone-feels-differently-96111>.Head, Lesley. “The Anthropoceans.” Geographical Research 53.3 (2015): 313–20.Kangaroo Industries Association of Australia. Kangaroo Meat. 26 Feb. 2019 <http://www.kangarooindustry.com/products/meat/>.“Kangaroo Meat Sales Criticised.” The Canberra Times 13 Sep. 1984: 14. 22 Feb 2019 <http://nla.gov.au/nla.news-article136915919>.“Kangaroo to Be Food ‘Salesman.’” Newcastle Morning Herald and Miners’ Advocate, 2 Dec. 1954. 22 Feb 2019 <http://nla.gov.au/nla.news-article134089767>.Kübler-Ross, Elisabeth. On Death and Dying: What the Dying Have to Teach Doctors, Nurses, Clergy, and their own Families. New York: Touchstone, 1997.Jackson, Stephen, and Karl Vernes. Kangaroo: Portrait of an Extraordinary Marsupial. Sydney: Allen and Unwin, 2010.Lappé, Frances Moore. Diet for a Small Planet. New York: Ballantine Books, 1971.N’Tash Aha (@Nsvasey). “‘I’m a Kangatarian’ isn’t a Pickup Line, Mate. #LoveIslandAU.” Twitter post. 27 May 2018. 5 Apr. 2019 <https://twitter.com/Nsvasey/status/1000697124122644480>.“NSW Code of Practice for Kangaroo Meat for Human Consumption.” Government Gazette of the State of New South Wales 24 Mar. 1993. 22 Feb. 2019 <http://nla.gov.au/nla.news-page14638033>.Oxford University Press, Australia and New Zealand. Word of the Month. June 2017. <https://www.oup.com.au/dictionaries/word-of-the-month>.Pascoe, Bruce. Dark Emu, Black Seeds: Agriculture or Accident? Broome: Magabala Books, 2014.Probyn, Elspeth. “Eating Roo: Of Things That Become Food.” New Formations 74.1 (2011): 33–45.Steinfeld, Henning, Pierre Gerber, Tom Wassenaar, Vicent Castel, Mauricio Rosales, and Cees d Haan. Livestock’s Long Shadow: Environmental Issues and Options. Rome: Food and Agriculture Organisation of the United Nations, 2006.Trust Nature. Essence of Kangaroo Capsules. 26 Feb. 2019 <http://ncpro.com.au/products/all-products/item/88139-essence-of-kangaroo-35000>.Victoria Department of Environment, Land, Water and Planning. Kangaroo Pet Food Trial. 28 Mar. 2019 <https://www.wildlife.vic.gov.au/managing-wildlife/wildlife-management-and-control-authorisations/kangaroo-pet-food-trial>.Willett, Walter, et al. “Food in the Anthropocene: The EAT–Lancet Commission on Healthy Diets from Sustainable Food Systems.” The Lancet 16 Jan. 2019. 26 Feb. 2019 <https://www.thelancet.com/commissions/EAT>.Wilson, George. “Kangaroos Can Be an Asset Rather than a Pest.” Australasian Science 39.1 (2018): 39.Zukerman, Wendy. “Eating Skippy: The Future of Kangaroo Meat.” New Scientist 208.2781 (2010): 42–5.

Introduction In November 2020, upon learning that the company’s Covid-19 vaccine trial had been successful, the head of Pfizer’s Vaccine Research and Development, Kathrin Jansen, celebrated with champagne – “some really good stuff” (Cohen). Bubbles seem to go naturally with celebration, and champagne is fundamentally associated with bubbles. Yet, until the late-seventeenth century, champagne was a still wine, and it only reached the familiar levels of bubbliness in the late-nineteenth century (Harding). During this period and on into the early twentieth century, “champagne” was in many ways created, defined, and defended. A “champagne bubble” was created, within which the “nature” of champagne was contested and constructed. Champagne today is the result of hundreds of years of labour by many sorts of bubble-makers: those who make the bubbly drink, and those who construct, maintain, and defend the champagne bubble. In this article, I explore some elements of the champagne bubble, in order to understand both its fragility and rigidity over the years and today. Creating the Champagne Bubble – the Labour of Centuries It is difficult to separate the physical from the mythical as regards champagne. Therefore the categorisations below are always overlapping, and embedded in legal, political, economic, and socio-cultural factors. Just as assemblage – the mixing of wine from different grapes – is an essential element of champagne wine, the champagne bubble may be called heterogeneous assemblage. Indeed, the champagne bubble, as we will see below, is a myriad of different sorts of bubbles, such as terroir, appellation, myth and brand. And just as any assemblage, its heterogeneous elements exist and operate in relation to each other. Therefore the “champagne bubble” discussed here is both one and many, all of its elements fundamentally interconnected, constituting that “one” known as “champagne”. It is not my intention to be comprehensive of all the elements, historical and contemporary. Indeed, that would not be possible within such a short article. Instead, I seek to demonstrate some of the complexity of the champagne bubble, noting the elaborate labour that has gone into its creation. The Physical Champagne and Champagne – from Soil to Bubbles Champagne means both a legally protected geographical area (Champagne), and the wine (here: champagne) produced in this area from grapes defined as acceptable: most importantly pinot noir, pinot meunier (“black” grapes), and chardonnay (“white” grape). The method of production, too, is regulated and legally protected: méthode champenoise. Although the same method is used in numerous locations, these must be called something different: metodo classico (Italy), método tradicional (Spain), Methode Cap Classique (South Africa). The geographical area of Champagne was first legally defined in 1908, when it only included the areas of Marne and Aisne, leaving out, most importantly, the area of Aube. This decision led to severe unrest and riots, as the Aube vignerons revolted in 1911, forcing the inclusion of “zone 2”: Aube, Haute-Marne, and Seine-et-Marne (Guy). Behind these regulations was a surge in fraudulent production in the early twentieth century, as well as falling wine prices resulting from increasing supply of cheap wines (Colman 18). These first appellations d’origine had many consequences – they proved financially beneficial for the “zone 1”, but less so for the “zone 2”. When both these areas were brought under the same appellation in 1927, the financial benefits were more limited – but this may have been due to the Great Depression triggered in 1929 (Haeck et al.). It is a long-standing belief that the soil and climate of Champagne are key contributors to the quality of champagne wines, said to be due to “conditions … most suitable for making this type of wine” (Simon 11). Already in the end of the nineteenth century, the editor of Vigneron champenois attributed champagne’s quality to “a fortunate combination of … chalky soil … [and] unrivalled exposure [to the sun]” (Guy 119) among other things. Factors such as soil and climate, commonly included in and expressed through the idea of terroir, undoubtedly influence grapes and wines made thereof, but the extent remains unproven. Indeed, terroir itself is a very contested concept (Teil; Inglis and Almila). It is also the case that climate change has had, and will continue to have, devastating effects on wine production in many areas, while benefiting others. The highly successful English sparkling wine production, drawing upon know-how from the Champagne area, has been enabled by the warming climate (Inglis), while Champagne itself is at risk of becoming too hot (Robinson). Champagne is made through a process more complicated than most wines. I present here the bare bones of it, to illustrate the many challenges that had to be overcome to enable its production in the scale we see today. Freshly picked grapes are first pressed and the juice is fermented. Grape juice contains natural yeasts and therefore will ferment spontaneously, but fermentation can also be started with artificial yeasts. In fermentation, alcohol and carbon dioxide (CO2) are formed, but the latter usually escapes the liquid. The secret of champagne is its second fermentation, which happens in bottles, after wines from different grapes and/or vineyards have been blended for desired characteristics (assemblage). For the second fermentation, yeast and sugar are added. As the fermentation happens inside a bottle, the CO2 that is created does not escape, but dissolves into the wine. The average pressure inside a champagne bottle in serving temperature is around 5 bar – 5 times the pressure outside the bottle (Liger-Belair et al.). The obvious challenge this method poses has to do with managing the pressure. Exploding bottles used to be a common problem, and the manner of sealing bottles was not very developed, either. Seventeenth-century developments in bottle-making, and using corks to seal bottles, enabled sparkling wines to be produced in the first place (Leszczyńska; Phillips 137). Still today, champagne comes in heavy-bottomed bottles, sealed with characteristically shaped cork, which is secured with a wire cage known as muselet. Scientific innovations, such as calculating the ideal amount of sugar for the second fermentation in 1836, also helped to control the amount of gas formed during the second fermentation, thus making the behaviour of the wine more predictable (Leszczyńska 265). Champagne is characteristically a “manufactured” wine, as it involves several steps of interference, from assemblage to dosage – sugar added for flavour to most champagnes after the second fermentation (although there are also zero dosage champagnes). This lends champagne particularly suitable for branding, as it is possible to make the wine taste the same year after year, harvest after harvest, and thus create a distinctive and recognisable house style. It is also possible to make champagnes for different tastes. During the nineteenth century, champagnes of different dosage were made for different markets – the driest for the British, the sweetest for the Russians (Harding). Bubbles are probably the most striking characteristic of champagne, and they are enabled by the complicated factors described above. But they are also formed when the champagne is poured in a glass. Natural impurities on the surface of the glass provide channels through which the gas pockets trapped in the wine can release themselves, forming strains of rising bubbles (Liger-Belair et al.). Champagne glasses have for centuries differed from other wine glasses, often for aesthetic reasons (Harding). The bubbles seem to do more than give people aesthetic pleasure and sensory experiences. It is often claimed that champagne makes you drunk faster than other drinks would, and there is, indeed, some (limited) research showing that this may well be the case (Roberts and Robinson; Ridout et al.). The Mythical Champagne – from Dom Pérignon to Modern Wonders Just as the bubbles in a champagne glass are influenced by numerous forces, so the metaphorical champagne bubble is subject to complex influences. Myth-creation is one of the most significant of these. The origin of champagne as sparkling wine is embedded in the myth of Dom Pérignon of Hautvillers monastery (1638–1715), who according to the legend would have accidentally developed the bubbles, and then enthusiastically exclaimed “I am drinking the stars!” (Phillips 138). In reality, bubbles are a natural phenomenon provoked by winter temperatures deactivating the fermenting yeasts, and spring again reactivating them. The myth of Dom Pérignon was first established in the nineteenth century and quickly embraced by the champagne industry. In 1937, Moët et Chandon launched a premium champagne called Dom Pérignon, which enjoys high reputation until this day (Phillips). The champagne industry has been active in managing associations connected with champagne since the nineteenth century. Sparkling champagnes had already enjoyed fashionability in the later seventeenth and early eighteenth century, both in the French Court, and amongst the British higher classes. In the second half of the nineteenth century, champagne found ever increasing markets abroad, and the clientele was not aristocratic anymore. Before the 1860s, champagne’s association was with high status celebration, as well as sexual activity and seduction (Harding; Rokka). As the century went on, and champagne sales radically increased, associations with “modernity” were added: “hot-air balloons, towering steamships, transcontinental trains, cars, sports, and other ‘modern’ wonders were often featured in quickly proliferating champagne advertising” (Rokka 280). During this time, champagne grew both drier and more sparkling, following consumer tastes (Harding). Champagne’s most important markets in later nineteenth century included the UK, where the growing middle classes consumed champagne for both celebration and hospitality (Harding), the US, where (upper) middle-class women were served champagne in new kinds of consumer environments (Smith; Remus), and Russia, where the upper classes enjoyed sweeter champagne – until the Revolution (Phillips 296). The champagne industry quickly embraced the new middle classes in possession of increasing wealth, as well as new methods of advertising and marketing. What is remarkable is that they managed to integrate enormously varied cultural thematics and still retain associations with aristocracy and luxury, while producing and selling wine in industrial scale (Harding; Rokka). This is still true today: champagne retains a reputation of prestige, despite large-scale branding, production, and marketing. Maintaining and Defending the Bubble: Formulas, Rappers, and the Absolutely Fabulous Tipplers The falling wine prices and increasing counterfeit wines coincided with Europe’s phylloxera crisis – the pest accidentally brought over from North America that almost wiped out all Europe’s vineyards. The pest moved through Champagne in the 1890s, killing vines and devastating vignerons (Campbell). The Syndicat du Commerce des vins de Champagne had already been formed in 1882 (Rokka 280). Now unions were formed to fight phylloxera, such as the Association Viticole Champenoise in 1898. The 1904 Fédération Syndicale des Vignerons was formed to lobby the government to protect the name of Champagne (Leszczyńska 266) – successfully, as we have seen above. The financial benefits from appellations were certainly welcome, but short-lived. World War I treated Champagne harshly, with battle lines stuck through the area for years (Guy 187). The battle went on also in the lobbying front. In 1935, a new appellation regime was brought into law, which came to be the basis for all European systems, and the Comité National des appellations d'origine (CNAO) was founded (Colman 1922). Champagne’s protection became increasingly international, and continues to be so today under EU law and trade deals (European Commission). The post-war recovery of champagne relied on strategies used already in the “golden years” – marketing and lobbying. Advertising continued to embrace “luxury, celebration, transport (extending from air travel to the increasingly popular automobile), modernity, sports” (Guy 188). Such advertisement must have responded accurately to the mood of post-war, pre-depression Europe. Even in the prohibition US it was known that the “frivolous” French women might go as far as bathe in champagne, like the popular actress Mistinguett (Young 63). Curiously, in the 1930s Soviet Russia, “champagne” (not produced in Champagne) was declared a sign of good living, symbolising the standard of living that any Soviet worker had access to (at least in theory) (Gronow). Today, the reputation of champagne is fiercely defended in legal terms. This is not only in terms of protection against other sparkling wine making areas, but also in terms of exploitation of champagne’s reputation by actors in other commercial fields, and even against mass market products containing genuine champagne (Mahy and d’Ath; Schneider and Nam). At the same time, champagne has been widely “democratised” by mass production, enabled partly by increasing mechanisation and scientification of champagne production from the 1950s onwards (Leszczyńska 266). Yet champagne retains its association with prestige, luxury, and even royalty. This has required some serious adaptation and flexibility. In what follows, I look into three cultural phenomena that illuminate processes of such adaptation: Formula One (F1) champagne spraying, the 1990s sitcom Absolutely Fabulous, and the Cristal racism scandal in 2006. The first champagne bottle is said to have been presented to F1 grand prix winner in Champagne in 1950 (Wheels24). Such a gesture would have been fully in line with champagne’s association with cars, sport, and modernity. But what about the spraying? Surely that is not in line with the prestige of the wine? The first spraying is attributed to Jo Siffert in 1966 and Dan Gurney in 1967, the former described as accidental, the latter as a spontaneous gesture of celebration (Wheels24; Dobie). Moët had become the official supplier of F1 champagnes in 1966, and there are no signs that the new custom would have been problematic for them, as their sponsorship continued until 1999, after which Mumm sponsored the sport for 15 years. Today, the champagne to be popped and sprayed is Chanson, in special bottles “coated in the same carbon fibre that F1 cars are made of” (Wheels24). Such an iconic status has the spraying gained that it features in practically all TV broadcasts concerning F1, although non-alcoholic substitute is used in countries where sale of alcohol is banned (Barker et al., “Quantifying”; Barker et al., “Alcohol”). As disturbing as the champagne spraying might look for a wine snob, it is perfectly in line with champagne’s marketing history and entrepreneurial spirit shown since the nineteenth century. Nor is it unheard of to let champagne spray. The “art” of sabrage, opening champagne bottle with a sable, associated with glamour, spectacle, and myth – its origin is attributed to Napoleon and his officers – is perfectly acceptable even for the snob. Sparkling champagne was always bound up with joy and celebration, not a solemn drink, and the champagne bubble was able to accommodate middle classes as well as aristocrats. This brings us to our second example, the British sitcom Absolutely Fabulous. The show, first released in 1992, featured two women, “Eddy” (Jennifer Saunders) and “Patsy” (Joanna Lumley), who spent their time happily smoking, taking drugs, and drinking large quantities of “Bolly” (among other things). Bollinger champagne may have initially experienced “a bit of a shock” for being thus addressed, but soon came to see the benefits of fame (French). In 2005, they hired PR support to make better use of the brand’s “Ab Fab” recognisability, and to improve its prestige reputation in order to justify their higher price range (Cann). Saunders and Lumley were warmly welcomed by the Bollinger house when filming for their champagne tour Absolutely Champers (2017). It is befitting indeed that such controversial fame came from the UK, the first country to discover sparkling champagne outside France (Simon 48), and where the aspirational middle classes were keen to consume it already in the nineteenth century (Harding). More controversial still is the case of Cristal (made by Louis Roederer) and the US rap world. Enthusiastically embraced by the “bling-bling” world of (black) rappers, champagne seems to fit their ethos well. Cristal was long favoured as both a drink and a word in rap lyrics. But in 2006, the newly appointed managing director at the family owned Roederer, Frédéric Rouzaud, made comments considered racist by many (Woodland). Rouzard told in an interview with The Economist that the house observed the Cristal-rap association “with curiosity and serenity”. He reportedly continued: “but what can we do? We can’t forbid people from buying it. I’m sure Dom Pérignon or Krug would be delighted to have their business”. It was indeed those two brands that the rapper Jay-Z replaced Cristal with, when calling for a boycott on Cristal. It would be easy to dismiss Rouzard’s comments as snobbery, or indeed as racism, but they merit some more reflection. Cristal is the premium wine of a house that otherwise does not enjoy high recognisability. While champagne’s history involves embracing new sorts of clientele, and marketing flexibly to as many consumer groups as possible (Rokka), this was the first spectacular crossing of racial boundaries. It was always the case that different houses and their different champagnes were targeted at different clienteles, and it is apparent that Cristal was not targeted at black rap artists. Whereas Bollinger was able to turn into a victory the questionable fame brought by the white middle-class association of Absolutely Fabulous, the more prestigious Cristal considered the attention of the black rapper world more threatening and acted accordingly. They sought to defend their own brand bubble, not the larger champagne bubble. Cristal’s reputation seems to have suffered little – its 2008 vintage, launched in 2018, was the most traded wine of that year (Schultz). Jay-Z’s purchase of his own champagne brand (Armand de Brignac, nicknamed Ace of Spades) has been less successful reputation-wise (Greenburg). It is difficult to break the champagne bubble, and it may be equally difficult to break into it. Conclusion In this article, I have looked into the various dilemmas the “bubble-makers” of Champagne encountered when fabricating what is today known as “champagne”. There have been moments of threat to the bubble they formed, such as in the turn of nineteenth and twentieth centuries, and eras of incomparable success, such as from the 1860s to 1880s. The discussion has demonstrated the remarkable flexibility with which the makers and defenders of champagne have responded to challenges, and dealt with material, socio-cultural, economic, and other problems. It feels appropriate to end with a note on the current challenge the champagne industry faces: Covid-19. The pandemic hit champagne sales exceptionally hard, leaving around 100 million bottles unsold (Micallef). This was not very surprising, given the closure of champagne-selling venues, banning of public and private celebrations, and a general mood not particularly prone to (or even likely to frown upon) such light-hearted matters as glamour and champagne. Champagne has survived many dramatic drops in sales during the twentieth century, such as the Great Depression of the 1930s, and the post-financial crisis collapse in 2009. Yet they seem to be able to make astonishing recoveries. Already, there are indicators that many people consumed more champagne during the festive end-of-year season than in previous years (Smithers). For the moment, it looks like the champagne bubble, despite its seeming fragility, is practically indestructible, no matter how much its elements may suffer under various pressures and challenges. References Barker, Alexander, Magdalena Opazo-Breton, Emily Thomson, John Britton, Bruce Granti-Braham, and Rachael L. Murray. “Quantifying Alcohol Audio-Visual Content in UK Broadcasts of the 2018 Formula 1 Championship: A Content Analysis and Population Exposure.” BMJ Open 10 (2020): e037035. <https://bmjopen.bmj.com/content/10/8/e037035>. Barker, Alexander B., John Britton, Bruce Grant-Braham, and Rachael L. Murray. “Alcohol Audio-Visual Content in Formula 1 Television Broadcasting.” BMC Public Health 18 (2018): 1155. <https://bmcpublichealth.biomedcentral.com/articles/10.1186/s12889-018-6068-3>. Campbell, Christy. Phylloxera: How Wine Was Saved for the World. London: Harper, 2004. Cann, Richard. “Bolllinger Signs Agency to Reclaim Ab Fab Status.” PR Week 4 Mar. 2005. 4 Mar. 2021 <https://www.prweek.com/article/472221/bollinger-signs-agency-reclaim-ab-fab-status>. Cohen, Jon. “Champagne and Questions Greet First Data Showing That a COVID-19 Vaccine Works.” Science 9 Nov. 2020. 4 Mar. 2021 <https://www.sciencemag.org/news/2020/11/champagne-and-questions-greet-first-data-showing-covid-19-vaccine-works>. Colman, Tyler. Wine Politics: How Governments, Environmentalists, Mobsters, and Critics Influence the Wines We Drink. Berkeley: University of California Press, 2008. Dobie, Stephen. “The Story of Motorsport’s First Ever Champagne Spray.” TopGear 15 Jan. 2018. 4 Mar. 2021 <https://www.topgear.com/car-news/motorsport/story-motorsports-first-ever-champagne-spray>. European Commission. “Wine.” 4 Mar. 2021 <https://ec.europa.eu/info/food-farming-fisheries/plants-and-plant-products/plant-products/wine_en#:~:text=Related%20links-,Overview,consumption%20and%2070%25%20of%20exports>. French, Phoebe. “Joanna Lumley and Jennifer Saunders to Star in Absolutely Champers.” The Drinks Business 20 Dec. 2017. 4 Mar. 2021 <https://www.thedrinksbusiness.com/2017/12/joanna-lumley-and-jennifer-saunders-to-star-in-absolutely-champers/>. Greenburg, Zack O. “The Real Story behind Jay Z's Champagne Deal.” Forbes 6 Nov. 2014. 4 Mar. 2021 <https://www.forbes.com/sites/zackomalleygreenburg/2014/11/06/why-jay-zs-champagne-news-isnt-so-new/?sh=6e4eb8f07528>. Gronow, Jukka. “Caviar with Champagne Good Life and Common Luxury in Stalin's Soviet Union.” Suomen Antropologi 4 (1998). Guy, Colleen M. When Champagne Became French: Wine and the Making of a National Identity. London: Johns Hopkins University Press, 2003. Haeck, Catherine, Giulia Meloni, and Johan Swinnen. “The Value of Terroir: A Historical Analysis of the Bordeaux and Champagne Geographical Indications.” Applied Economic Perspectives and Policy 41.4 (2019): 598–619. <https://onlinelibrary.wiley.com/doi/abs/10.1093/aepp/ppz026>. Harding, Graham. “The Making of Modern Champagne: How and Why the Taste for and the Taste of Champagne Changed in Nineteenth Century Britain.” Consumption Markets & Culture 42.1 (2021): 6-29. <https://www.tandfonline.com/doi/abs/10.1080/10253866.2020.1713765?journalCode=gcmc20>. Inglis, David. “Wine Globalization: Longer-Term Dynamics and Contemporary Patterns.” The Globalization of Wine. Eds. David Inglis and Anna-Mari Almila. London: Bloomsbury, 2019. 21-46. Inglis, David, and Anna-Mari Almila. “Introduction: The Travels and Tendencies of Wine.” The Globalization of Wine. Eds. David Inglis and Anna-Mari Almila. London: Bloomsbury, 2019. 1-20. Leszczyńska, D. “A Cluster and Its Trajectory: Evidence from the History of the French Champagne Production Cluster.” Labor History 57.2 (2016): 258-276. <https://www.tandfonline.com/doi/abs/10.1080/0023656X.2016.1161140>. Liger-Belair, Gérard, Guillaume Polidori, and Philippe Jeandet. “Recent Advances in the Science of Champagne Bubbles.” Chemical Society Reviews 37 (2008): 2490–2511. <https://pubs.rsc.org/en/content/articlelanding/2008/cs/b717798b#!divAbstract>. Mahy, Aude, and Florence d’Ath. “The Case of the ‘Champagner Sorbet’ – Unlawful Exploitation or Legitimate Use of the Protected Name ‘Champagne’?” EFFL 1 (2017): 43-48. <https://www.jstor.org/stable/26451418?seq=1>. Micallef, Joseph V. “How Champagne Is Bouncing Back after the COVID-19 Pandemic.” Forbes 15 Nov. 2020. 4 Mar. 2021 <https://www.forbes.com/sites/joemicallef/2020/11/15/how-champagne-is-bouncing-back-after-the-covid-19-pandemic/?sh=3300e4125784>. Phillips, Rod. A Short History of Wine. London: Penguin, 2000. Remus, Emily A. “Tippling Ladies and the Making of Consumer Culture: Gender and Public Space in ‘Fin-de- Siècle’ Chicago.” The Journal of American History 101.3 (2014): 751-77. <https://academic.oup.com/jah/article/101/3/751/796447?login=true>. Ridout, Fran, Stuart Gould, Carlo Nunes, and Ian Hindmarch. “The Effects of Carbon Dioxide in Champagne on Psychometric Performance and Blood-Alcohol Concentration.” Alcohol and Alcoholism 38.4 (2003): 381-85. <https://academic.oup.com/alcalc/article/38/4/381/232628>. Roberts, C., and S.P. Robinson. “Alcohol Concentration and Carbonation of Drinks: The Effect on Blood Alcohol Levels.” Journal of Forensic and Legal Medicine 14.7 (2007): 398-405. <https://pubmed.ncbi.nlm.nih.gov/17720590/>. Robinson, Frances. “Champagne Will Be Too Hot for Champagne Research Warns.” Decanter. 12 Jan. 2004. 4 Mar. 2021 <https://www.decanter.com/wine-news/champagne-will-be-too-hot-for-champagne-research-warns-103258/>. Rokka, Joonas. “Champagne: Marketplace Icon.” Consumption Markets & Culture 20.3 (2017): 275-283. <https://www.tandfonline.com/doi/abs/10.1080/10253866.2016.1177990?journalCode=gcmc20>. Schneider, Marius, and Nora Ho Tu Nam. “Champagne Makes the Dough Sour: EUIPO Board of Appeal Allows Opposition against Registration of Champagnola Trade Mark Based on Evocation of Champagne PDO.” Journal of Intellectual Property Law & Practice 15.9 (2020): 675-676. <https://academic.oup.com/jiplp/article/15/9/675/5905791>. Schultz, Abby. “20 Minutes With: Frédéric Rouzaud on Cristal, Biodynamics, and Zero Dosage.” Penta. 31 Dec. 2018. 4 Mar. 2021 <https://www.barrons.com/articles/20-minutes-with-frederic-rouzaud-on-cristal-biodynamics-and-zero-dosage-01546280265>. Simon, André L. The History of Champagne. London: Octobus, 1972. Smith, Andrew F. Drinking History: Fifteen Turning Points in the Making of American Beverages. New York: Columbia University Press, 2013. Smithers, Rebecca. “Britons Turn to Luxury Food and Drink to See Out Dismal 2020 in Style.” The Guardian 28 Dec. 2020. 4 Mar. 2021 <https://www.theguardian.com/business/2020/dec/28/britons-turn-luxury-food-drink-see-out-dismal-2020-style?CMP=Share_AndroidApp_Gmail>. Teil, Geneviève. “No Such Thing as Terroir? Objectivities and the Regimes of Existence of Objects.” Science, Technology & Human Values 37.5 (2012): 478-505. <https://journals.sagepub.com/doi/abs/10.1177/0162243911423843>. Wheels24. “Champagne Returns to F1 podium.” 2 Aug. 2017. 4 Mar. 2021 <https://www.news24.com/wheels/FormulaOne/champagne-returns-to-f1-podium-20170802>. Woodland, Richard. “Rapper Jay-Z Boycotts ‘Racist’ Cristal.” Decanter 16 June 2006. 4 Mar. 2021 <https://www.decanter.com/wine-news/rapper-jay-z-boycotts-racist-cristal-94054/>. Young, Robert K. “Out of the Ashes: The American Press and France's Postwar Recovery in the 1920s.” Historical Reflections / Réflexions Historiques 28.1 (2002): 51-72. <https://www.jstor.org/stable/41299224?seq=1>.