Добірка наукової літератури з теми "Paul Graupe (Firm)"

Severe outbreaks of Cladosporium rot have occurred on berries in clusters of late harvest wine grapes (Vitis vinifera L.) during the 2003 to 2006 growing seasons. This disease was especially prevalent on Cabernet Sauvignon (CS) vineyards in central Chile where disease incidence commonly comprised 50 to 100% of the clusters at harvest. Symptoms appeared on mature grapes (total soluble solids [TSS] >22%) and were characterized by berry dehydration, a firm decay affecting a small portion of the berry and a superficial olive-green mold. Isolations made on acidified potato dextrose agar (APDA) consistently yielded olive-green colonies after 7 days at 20°C. On the basis of colony morphology and morphological characteristics of conidiophores and conidia, Cladosporium herbarum (Pers.:Fr) Link and C. cladosporioides (Fres.) de Vries were identified (1). These species were primarily separated by the presence of rough and smooth conidial surfaces, respectively. Koch's postulates were completed by inoculating 80 wounded mature (20% TSS) CS berries and incubating them at 10, 20, and 30°C. An equal number of wounded but noninoculated berries were left as controls. Berries were surface sterilized (75% ethanol for 30 s and 0.5% sodium hypochlorite for 60 s), inoculated with 10 μl of a 106 conidial suspension per ml applied to the wounds made with a sterile hypodermic needle. Dark, necrotic lesions, 1 to 6 mm in diameter, and a dark mycelial colony appeared on the surface after 7 days in chambers with relative humidity of >95%. Disease incidence was significantly (P < 0.05) influenced by temperature, with 90, 100, and 49% of inoculated berries becoming infected when incubated at 10, 20, or 30°C, respectively. C. herbarum and C. cladosporioides appeared to be equally pathogenic, producing symptoms similar to naturally infected CS berries, and were reisolated (100%) on APDA. These same isolates were pathogenic when tested on mature (TSS >16%) Thompson Seedless (TS) berries. Fungicide sensitivity tests were performed on detached TS berries challenged by placing 10 μl of a 106 conidial suspension per ml of C. herbarum on injured berries. Boscalid (0.5 mg/ml, Cantus WG; BASF, Santiago, Chile), iprodione (0.5 mg/ml, Rovral WP; Bayer Crop Science, Santiago, Chile), pyraclostrobin (0.085 mg/ml, Comet SC; BASF), and pyraclostrobin (0.009 mg/ml) mixed with boscalid at 0.017 mg/ml (Bellis WG; BASF) provided a significant control (P < 0.05) with efficacy between 84.3 and 95.9%. Azoxystrobin (0.188 mg/ml, Quadris SC; Syngenta Crop Protection, Santiago, Chile), kresoxim methyl (0.067 mg/ml, Stroby SC; BASF), and trifloxystrobin (0.06 mg/ml, Flint WG; Bayer Crop Science) provided partial control with efficacy between 23.1 and 42.1%. Cladosporium spp. have been previously reported (2). However, severe outbreaks of Cladosporium rot occur when berries become partially senescent because of a considerable delay in harvest (3). This appears to favor the development of these pathogens. References: (1) B. U. Heuchert et al. Schlechtendalia 13:1, 2005. (2) W. Hewitt. Compendium of Grape Diseases. R. Pearson and A. Goheen, eds. The American Phytopathological Society, St. Paul, MN, 1988. (3) Ph. Pszczolkowski et al. Cien. Inv. Agr. 28(3):157, 2001.

IntroductionThe debate about the responsibility of museums to respect Indigenous peoples’ rights (Kelly and Gordon; Butts) has caught our attention on the basis of our previous research experience with regard to the protection of the tangible and intangible heritage of the San (former hunter gatherers) in Southern Africa (Martin and Vermeylen; Vermeylen, Contextualising; Vermeylen, Life Force; Vermeylen et al.; Vermeylen, Land Rights). This paper contributes to the critical debate about curatorial practices and the recovery of Indigenous peoples’ cultural practices and explores how museums can be transformed into cultural centres that “decolonise” their objects while simultaneously providing social agency to marginalised groups such as the San. Indigenous MuseumTraditional methods of displaying Indigenous heritage are now regarded with deep suspicion and resentment by Indigenous peoples (Simpson). A number of related issues such as the appropriation, ownership and repatriation of culture together with the treatment of sensitive and sacred materials and the stereotyping of Indigenous peoples’ identity (Carter; Simpson) have been identified as the main problems in the debate about museum curatorship and Indigenous heritage. The poignant question remains whether the concept of a classical museum—in the sense of how it continues to classify, value and display non-Western artworks—will ever be able to provide agency to Indigenous peoples as long as “their lives are reduced to an abstract set of largely arbitrary material items displayed without much sense of meaning” (Stanley 3). Indeed, as Salvador has argued, no matter how much Indigenous peoples have been involved in the planning and implementation of an exhibition, some issues remain problematic. First, there is the problem of representation: who speaks for the group; who should make decisions and under what circumstances; when is it acceptable for “outsiders” to be involved? Furthermore, Salvador raises another area of contestation and that is the issue of intention. As we agree with Salvador, no matter how good the intention to include Indigenous peoples in the curatorial practices, the fact that Indigenous peoples may have a (political) perspective about the exhibition that differs from the ideological foundation of the museum enterprise, is, indeed, a challenge that must not be overlooked in the discussion of the inclusive museum. This relates to, arguably, one of the most important challenges in respect to the concept of an Indigenous museum: how to present the past and present without creating an essentialising “Other”? As Stanley summarises, the modernising agenda of the museum, including those museums that claim to be Indigenous museums, continues to be heavily embedded in the belief that traditional cultural beliefs, practices and material manifestations must be saved. In other words, exhibitions focusing on Indigenous peoples fail to show them as dynamic, living cultures (Simpson). This raises the issue that museums recreate the past (Sepúlveda dos Santos) while Indigenous peoples’ interests can be best described “in terms of contemporaneity” (Bolton qtd. in Stanley 7). According to Bolton, Indigenous peoples’ interest in museums can be best understood in terms of using these (historical) collections and institutions to address contemporary issues. Or, as Sepúlveda dos Santos argues, in order for museums to be a true place of memory—or indeed a true place of recovery—it is important that the museum makes the link between the past and contemporary issues or to use its objects in such a way that these objects emphasize “the persistence of lived experiences transmitted through generations” (29). Under pressure from Indigenous rights movements, the major aim of some museums is now reconciliation with Indigenous peoples which, ultimately, should result in the return of the cultural objects to the originators of these objects (Kelly and Gordon). Using the Native American Graves Protection and Repatriation Act of 1990 (NAGPRA) as an illustration, we argue that the whole debate of returning or recovering Indigenous peoples’ cultural objects to the original source is still embedded in a discourse that emphasises the mummified aspect of these materials. As Harding argues, NAGPRA is provoking an image of “native Americans as mere passive recipients of their cultural identity, beholden to their ancestors and the museum community for the re-creation of their cultures” (137) when it defines cultural patrimony as objects having ongoing historical, traditional or cultural importance, central to the Native American group or culture itself. According to Harding (2005) NAGPRA’s dominating narrative focuses on the loss, alienation and cultural genocide of the objects as long as these are not returned to their originators. The recovery or the return of the objects to their “original” culture has been applauded as one of the most liberating and emancipatory events in recent years for Indigenous peoples. However, as we have argued elsewhere, the process of recovery needs to do more than just smother the object in its past; recovery can only happen when heritage or tradition is connected to the experience of everyday life. One way of achieving this is to move away from the objectification of Indigenous peoples’ cultures. ObjectificationIn our exploratory enquiry about new museum practices our attention was drawn to a recent debate about ownership and personhood within the context of museology (Busse; Baker; Herle; Bell; Geismar). Busse, in particular, makes the point that in order to reformulate curatorial practices it is important to redefine the concept and meaning of objects. While the above authors do not question the importance of the objects, they all argue that the real importance does not lie in the objects themselves but in the way these objects embody the physical manifestation of social relations. The whole idea that objects matter because they have agency and efficacy, and as such become a kind of person, draws upon recent anthropological theorising by Gell and Strathern. Furthermore, we have not only been inspired by Gell’s and Strathern’s approaches that suggests that objects are social persons, we have also been influenced by Appadurai’s and Kopytoff’s defining of objects as biographical agents and therefore valued because of the associations they have acquired throughout time. We argue that by framing objects in a social network throughout its lifecycle we can avoid the recurrent pitfalls of essentialising objects in terms of their “primitive” or “traditional” (aesthetic) qualities and mystifying the identity of Indigenous peoples as “noble savages.” Focusing more on the social network that surrounds a particular object opens up new avenues of enquiry as to how, and to what extent, museums can become more inclusive vis-à-vis Indigenous peoples. It allows moving beyond the current discourse that approaches the history of the (ethnographic) museum from only one dominant perspective. By tracing an artwork throughout its lifecycle a new metaphor can be discovered; one that shows that Indigenous peoples have not always been victims, but maybe more importantly it allows us to show a more complex narrative of the object itself. It gives us the space to counterweight some of the discourses that have steeped Indigenous artworks in a “postcolonial” framework of sacredness and mythical meaning. This is not to argue that it is not important to be reminded of the dangers of appropriating other cultures’ heritage, but we would argue that it is equally important to show that approaching a story from a one-sided perspective will create a dualism (Bush) and reducing the differences between different cultures to a dualistic opposition fails to recognise the fundamental areas of agency (Morphy). In order for museums to enliven and engage with objects, they must become institutions that emphasise a relational approach towards displaying and curating objects. In the next part of this paper we will explore to what extent an online museum could progressively facilitate the process of providing agency to the social relations that link objects, persons, environments and memories. As Solanilla argues, what has been described as cybermuseology may further transform the museum landscape and provide an opportunity to challenge some of the problems identified above (e.g. essentialising practices). Or to quote the museologist Langlais: “The communication and interaction possibilities offered by the Web to layer information and to allow exploration of multiple meanings are only starting to be exploited. In this context, cybermuseology is known as a practice that is knowledge-driven rather than object-driven, and its main goal is to disseminate knowledge using the interaction possibilities of Information Communication Technologies” (Langlais qtd. in Solanilla 108). One thing which shows promise and merits further exploration is the idea of transforming the act of exhibiting ethnographic objects accompanied by texts and graphics into an act of cyber discourse that allows Indigenous peoples through their own voices and gestures to involve us in their own history. This is particularly the case since Indigenous peoples are using technologies, such as the Internet, as a new medium through which they can recuperate their histories, land rights, knowledge and cultural heritage (Zimmerman et al.). As such, new technology has played a significant role in the contestation and formation of Indigenous peoples’ current identity by creating new social and political spaces through visual and narrative cultural praxis (Ginsburg).Online MuseumsIt has been acknowledged for some time that a presence on the Web might mitigate the effects of what has been described as the “unassailable voice” in the recovery process undertaken by museums (Walsh 77). However, a museum’s online engagement with an Indigenous culture may have significance beyond undercutting the univocal authority of a museum. In the case of the South African National Gallery it was charged with challenging the extent to which it represents entrenched but unacceptable political ideologies. Online museums may provide opportunities in the conservation and dissemination of “life stories” that give an account of an Indigenous culture as it is experienced (Solanilla 105). We argue that in engaging with Indigenous cultural heritage a distinction needs to be drawn between data and the cognitive capacity to learn, “which enables us to extrapolate and learn new knowledge” (Langlois 74). The problem is that access to data about an Indigenous culture does not necessarily lead to an understanding of its knowledge. It has been argued that cybermuseology loses the essential interpersonal element that needs to be present if intangible heritage is understood as “the process of making sense that is generally transmitted orally and through face-to-face experience” (Langlois 78). We agree that the online museum does not enable a reality to be reproduced (Langlois 78).This does not mean that cybermuseology should be dismissed. Instead it provides the opportunity to construct a valuable, but completely new, experience of cultural knowledge (Langlois 78). The technology employed in cybermuseology provides the means by which control over meaning may, at least to some extent, be dispersed (Langlois 78). In this way online museums provide the opportunity for Indigenous peoples to challenge being subjected to manipulation by one authoritative museological voice. One of the ways this may be achieved is through interactivity by enabling the use of social tagging and folksonomy (Solanilla 110; Trant 2). In these processes keywords (tags) are supplied and shared by visitors as a means of accessing museum content. These tags in turn give rise to a classification system (folksonomy). In the context of an online museum engaging with an Indigenous culture we have reservations about the undifferentiated interactivity on the part of all visitors. This issue may be investigated further by examining how interactivity relates to communication. Arguably, an online museum is engaged in communicating Indigenous cultural heritage because it helps to keep it alive and pass it on to others (Langlois 77). However, enabling all visitors to structure online access to that culture may be detrimental to the communication of knowledge that might otherwise occur. The narratives by which Indigenous cultures, rather than visitors, order access to information about their cultures may lead to the communication of important knowledge. An illustration of the potential of this approach is the work Sharon Daniel has been involved with, which enables communities to “produce knowledge and interpret their own experience using media and information technologies” (Daniel, Palabras) partly by means of generating folksonomies. One way in which such issues may be engaged with in the context of online museums is through the argument that database and narrative in such new media objects are opposed to each other (Manovich, New Media 225). A new media work such as an online museum may be understood to be comprised of a database and an interface to that database. A visitor to an online museum may only move through the content of the database by following those paths that have been enabled by those who created the museum (Manovich, New Media 227). In short it is by means of the interface provided to the viewer that the content of the database is structured into a narrative (Manovich, New Media: 226). It is possible to understand online museums as constructions in which narrative and database aspects are emphasized to varying degrees for users. There are a variety of museum projects in which the importance of the interface in creating a narrative interface has been acknowledged. Goldblum et al. describe three examples of websites in which interfaces may be understood as, and explicitly designed for, carrying meaning as well as enabling interactivity: Life after the Holocaust; Ripples of Genocide; and Yearbook 2006.As with these examples, we suggest that it is important there be an explicit engagement with the significance of interface(s) for online museums about Indigenous peoples. The means by which visitors access content is important not only for the way in which visitors interact with material, but also as to what is communicated about, culture. It has been suggested that the curator’s role should be moved away from expertly representing knowledge toward that of assisting people outside the museum to make “authored statements” within it (Bennett 11). In this regard it seems to us that involvement of Indigenous peoples with the construction of the interface(s) to online museums is of considerable significance. Pieterse suggests that ethnographic museums should be guided by a process of self-representation by the “others” portrayed (Pieterse 133). Moreover it should not be forgotten that, because of the separation of content and interface, it is possible to have access to a database of material through more than one interface (Manovich, New Media 226-7). Online museums provide a means by which the artificial homogenization of Indigenous peoples may be challenged.We regard an important potential benefit of an online museum as the replacement of accessing material through the “unassailable voice” with the multiplicity of Indigenous voices. A number of ways to do this are suggested by a variety of new media artworks, including those that employ a database to rearrange information to reveal underlying cultural positions (Paul 100). Paul discusses the work of, amongst others, George Legrady. She describes how it engages with the archive and database as sites that record culture (104-6). Paul specifically discusses Legrady’s work Slippery Traces. This involved viewers navigating through more than 240 postcards. Viewers of work were invited to “first chose one of three quotes appearing on the screen, each of which embodies a different perspective—anthropological, colonialist, or media theory—and thus provides an interpretive angle for the experience of the projects” (104-5). In the same way visitors to an online museum could be provided with a choice of possible Indigenous voices by which its collection might be experienced. We are specifically interested in the implications that such approaches have for the way in which online museums could engage with film. Inspired by Basu’s work on reframing ethnographic film, we see the online museum as providing the possibility of a platform to experiment with new media art in order to expose the meta-narrative(s) about the politics of film making. As Basu argues, in order to provoke a feeling of involvement with the viewer, it is important that the viewer becomes aware “of the plurality of alternative readings/navigations that they might have made” (105). As Weinbren has observed, where a fixed narrative pathway has been constructed by a film, digital technology provides a particularly effective means to challenge it. It would be possible to reveal the way in which dominant political interests regarding Indigenous cultures have been asserted, such as for example in the popular film The Gods Must Be Crazy. New media art once again provides some interesting examples of the way ideology, that might otherwise remain unclear, may be exposed. Paul describes the example of Jennifer and Kevin McCoy’s project How I learned. The work restructures a television series Kung Fu by employing “categories such as ‘how I learned about blocking punches,’ ‘how I learned about exploiting workers,’ or ‘how I learned to love the land’” (Paul 103) to reveal in greater clarity, than otherwise might be possible, the cultural stereotypes used in the visual narratives of the program (Paul 102-4). We suggest that such examples suggest the ways in which online museums could work to reveal and explore the existence not only of meta-narratives expressed by museums as a whole, but also the means by which they are realised within existing items held in museum collections.ConclusionWe argue that the agency for such reflective moments between the San, who have been repeatedly misrepresented or underrepresented in exhibitions and films, and multiple audiences, may be enabled through the generation of multiple narratives within online museums. We would like to make the point that, first and foremost, the theory of representation must be fully understood and acknowledged in order to determine whether, and how, modes of online curating are censorious. As such we see online museums having the potential to play a significant role in illuminating for both the San and multiple audiences the way that any form of representation or displaying restricts the meanings that may be recovered about Indigenous peoples. ReferencesAppadurai, Arjun. The Social Life of Things: Commodities in Cultural Perspective. Cambridge: Harvard UP, 1986. Bal, Mieke. “Exhibition as Film.” Exhibition Experiments. Ed. Sharon Macdonald and Paul Basu. Malden: Blackwell Publishing 2007. 71-93. Basu, Paul. “Reframing Ethnographic Film.” Rethinking Documentary. Eds. Thomas Austin and Wilma de Jong. Maidenhead: Open U P, 2008. 94-106.Barringer, Tim, and Tom Flynn. Colonialism and the Object: Empire, Material Culture and the Museum. London: Routledge, 1998. Baxandall, Michael. "Exhibiting Intention: Some Preconditions of the Visual Display of Culturally Purposeful Objects." Exhibiting Cultures. Ed. Ivan Karp and Steven Lavine. Washington: Smithsonian Institution P. 1991. 33-41.Bell, Joshua. “Promiscuous Things: Perspectives on Cultural Property through Photographs in the Purari Delta of Papa New Guinea.” International Journal of Cultural Property 15 (2008): 123-39.Bennett, Tony. “The Political Rationality of the Museum.” Continuum: The Australian Journal of Media & Culture 3 No.1 (1990). 8 Oct. 2008 ‹http://wwwmcc.murdoch.edu.au/ReadingRoom/3.1/Bennett.html›. Bolton, Lissant. “The Object in View: Aborigines, Melanesians and Museums.” Emplaced Myth: Space, Narrative and Knowledge in Australia and Papua New Guinea. Eds. Alan Rumsey & James Weiner. Honolulu: U of Hawai`i P. 2001. 215-32. Bush, Martin. “Shifting Sands: Museum Representations of Science and Indigenous Knowledge Traditions.” Open Museum Journal 7 (2005). 8 Oct. 2008 ‹http://archive.amol.org.au/craft/omjournal/volume7/docs/MBush_ab.asp?ID=›.Busse, Mark. “Museums and the Things in Them Should Be Alive.” International Journal of Cultural Property 15 (2008): 189-200.Butts, David. “Māori and Museums: the Politics of Indigenous Recognition.” Museums, Society and Inequality. Ed. Richard Sandell. London: Routledge, 2002. 225-43.Casey, Dawn. “Culture Wars: Museums, Politics and Controversy.” Open Museum Journal 6 (2003). 8 Oct. 2008 ‹http://archive.amol.org.au/omj/volume6/casey.pdf›.Carter, J. “Museums and Indigenous Peoples in Canada.” Museums and the Appropriation of Culture. Ed. Susan Pearce. London: Athlone P, 1994. 213-33.Carolin, Clare, and Cathy Haynes. “The Politics of Display: Ann-Sofi Sidén’s Warte Mal!, Art History and Social Documentary.” Exhibition Experiments. Eds. Sharon Macdonald and Paul Basu. Malden: Blackwell Publishing, 2007. 154-74.Cooper, Jonathan. “Beyond the On-line Museum: Participatory Virtual Exhibitions.” Museums and the Web 2006: Proceedings. Eds. Jennifer Trant and David Bearman. Albuquerque: Archives & Museum Informatics, 2006. 8 Oct. 2008 ‹www.archimuse.com/mw2006/papers/cooper/cooper.html›.Daniel, Sharon. “The Database: An Aesthetics of Dignity.” Database Aesthetics: Art in the Age of Information Overflow. Ed. Victoria Vesner. Minneapolis: U of Minnesota P, 2007. 142-82.Daniel, Sharon, and Casa Segura. “Need_ X_ Change.” 8 Oct. 2008 ‹http://arts.ucsc.edu/sdaniel/need/›.Daniel, Sharon. “Palabras” 8 Oct. 2008 ‹http://palabrastranquilas.ucsc.edu/›.Daniel, Sharon, and Erik Loyer. “Public Secrets.” Vectors. Winter (2007). 8 Oct. 2008 ‹http://vectors.usc.edu/index.php?page=7&projectId=57›.Dietz, Steve. “Curating (on) the Web.” Museums and the Web 1998: Proceedings. Eds. Jennifer Trant and David Bearman. Toronto: Archives & Museum Informatics, 1998. 8 Oct. 2008 ‹http://www.archimuse.com/mw98/papers/dietz/dietz_curatingtheweb.html›.Dietz, Steve. “Telling Stories: Procedural Authorship and Extracting Meanings from Museum Databases.” Museums and the Web 1999: Proceedings. Eds. Jennifer Trant and David Bearman. New Orleans: Archives & Museum Informatics, 1999. 8 Oct. 2008 ‹http://www.archimuse.com/mw99/papers/dietz/dietz.html›.Gell, Alfred. Art and Agency: An Anthropological Theory. Oxford: Clarendon P, 1998.Geismar, Haidy. (2008) “Cultural Property, Museums, and the Pacific: Reframing the Debates.” International Journal of Cultural Property 15: 109-22.Ginsburg, Faye. “Resources of Hope: Learning from the Local in a Transnational Era.” Indigenous Cultures in an Interconnected World. Ed. Claire Smith & Graeme Ward. St Leonards: Allen & Unwin, 2000. 27-47.Goldblum, Josh, Adele O’Dowd, and Traci Sym. “Considerations and Strategies for Creating Interactive Narratives.” Museums and the Web 2007: Proceedings. Ed. Jennifer Trant and David Bearman. Toronto: Archives & Museum Informatics, 2007. 8 Oct. 2008 ‹www.archimuse.com/mw2007/papers/goldblum/goldblum.html›.Guenther, Matthias. “Contemporary Bushman Art, Identity Politics, and the Primitive Discourse.” The Politics of Egalitarianism: Theory and Practice. Ed. Jacqueline Solway. New York: Berghahn Books, 2006. 159-88. Harding, Sarah. “Culture, Commodification, and Native American Cultural Patrimony.” Rethinking Commodification: Cases and Readings in Law and Culture. Ed. Martha Ertman and Joan Williams. New York: New York U P, 2005. 137-63.Herle, Anita. “Relational Objects: Connecting People and Things through Pasifika Styles.” International Journal of Cultural Property 15 (2008): 159-79.Hoopes, John. “The Future of the Past: Archaeology and Anthropology on the World Wide Web.” Archives and Museum Informatics 11 (1997): 87-105.“South African National Gallery.” Iziko: Museums of Cape Town. 8 Oct. 2008 ‹http://www.iziko.org.za/iziko/ourname.html›.Jones, Anna. “Exploding Canons: The Anthropology of Museums.” Annual Review of Anthropology 22 (1993): 201-20. Kelly, Lynda, and Phil Gordon. “Developing a Community of Practice: Museums and Reconciliation in Australia.” Museums, Society and Inequality. Ed. Richard Sandell. London: Routledge, 2002. 153-74.Kopytoff, Igor. “The Cultural Biography of Things: Commoditization as Process.” The Social Life of Things: Commodities in Cultural Perspective. Ed. Arjun Appadurai. Cambridge: Harvard U P, 1986. 64-91. Kreps, Christina. Theorising Cultural Heritage. Indigenous Curation as Intangible Cultural Heritage: Thoughts on the Relevance of the 2003 UNESCO Convention. Washington: Smithsonian Center for Folklife and Cultural Heritage, 2005.Langlois, Dominique. “Cybermuseology and Intangible Cultural Heritage.” Intersection Conference 2005. York U: Toronto, 2005. 8 Oct. 2008 ‹http://yorku.ca/topia/docs/conference/langlais.pdf›.“Life after the Holocaust.” United States Holocaust Memorial Museum. 8 Oct. 2008 ‹http://www.ushmm.org/museum/exhibit/online/life_after_holocaust/›.Manovich, Lev. The Language of New Media. Cambridge: MIT P, 2001.———. Making Art of Databases. Rotterdam: V2_Publishing/NAi Publishers, 2003.Martin, George, and Saskia Vermeylen. “Intellectual Property, Indigenous Knowledge, and Biodiversity.” Capitalism Nature Socialism 16 (2005): 27-48. Martínez, David. “Re-visioning the Hopi Fourth World: Dan Namingha, Indigenous Modernism, and the Hopivotskwani.” Art History 29 (2006): 145-72. McGee, Julie. “Restructuring South African Museums: Reality and Rhetoric within Cape Town.” New Museum Theory and Practice: An Introduction. Ed. Janet Marstine. Oxford: Blackwell, 2006. 178-99.McTavish, Lianne. “Visiting the Virtual Museum: Art and Experience Online.” New Museum Theory and Practice: An Introduction. Ed. Janet Marstine. Oxford: Blackwell, 2006. 226-45.Morphy, Howard. “Elite Art for Cultural Elites: Adding Value to Indigenous Arts.” Indigenous Cultures in an Interconnected World. Ed. Claire Smith and Graeme Ward. St Leonards: Allen & Unwin, 2000. 129- 43.Paul, Christiane. “The Database as System and Cultural Form: Anatomies of Cultural Narratives.” Database Aesthetics: Art in the Age of Information Overflow. Ed. Victoria Vesner. Minneapolis: U of Minnesota P, 2007. 95-109.Pearce, Susan. Museums and the Appropriation of Culture. London: Athlone P, 1994.Pieterse, Jan Nederveen. “Multiculturalism and Museums: Discourse about Others in the Age of Globalisation.” Theory, Culture & Society 14. 4 (1997): 123-46.“Ripples of Genocide: Journey through Eastern Congo.” United States Holocaust Memorial Museum. 8 Oct. 2008 ‹www.ushmm.org/museum/exhibit/online/congojournal›.Salvador, Mari Lyn. “‘The Kuna Way’: Museums, Exhbitions, and the Politics of Representation of Kuna Art.” Museum Anthropology 18 (1994): 48-52. Samis, Peter. “Artwork as Interface” Archives and Museum Informatics 13.2 (1999): 191-98.Sandell, Richard. “Museums and the Combating of Social Inequality: Roles, Responsibilities, Resistance.” Museums, Society and Inequality. Ed. Richard Sandell. London: Routledge, 2002. 3-23.Seaman, Bill. “Recombinant Poetics and Related Database Aesthetics.” Database Aesthetics: Art in the Age of Information Overflow. Ed. Victoria Vesner. Minneapolis: U of Minnesota P, 2007. 121-41.Sepúlveda dos Santos, Myrian. “Museums and Memory: The Enchanted Modernity.” Journal for Cultural Research 7 (2003): 27-46.Simpson, Moira. Making Representations. Museums in the Post-Colonial Era. London: Routledge, 2001.Skotnes, Pippa. “The Politics of Bushman Representations.” Images and Empires: Visuality in Colonial and Postcolonial Africa. Ed. Paul Landau and Deborah Kaspin. London: U of London P, 2002. 253-74.Sledge, Jane. “Stewarding Potential.” First Monday 12.7 (2007). 8 Oct. 2008 ‹http://www.firstmonday.org/issues/issue12_7/sledge/index.html›.Solanilla, Laura. “The Internet as a Tool for Communicating Life Stories: A New Challenge for Memory Institutions.” International Journal for Intangible Heritage 3 (2008): 103-16.Stalbaum, Brett. “An Interpretive Framework for Contemporary Database Practice in the Arts.” (2004). 8 Oct. 2008 ‹http://www.cityarts.com/paulc/database/Database_Stalbaum.doc›.Suzman, James. An Introduction to the Regional Assessment of the Status of the San in Southern Africa. Windhoek: Legal Assistance Centre, 2001.Stanley, Nick. “Introduction: Indigeneity and Museum Practice in the Southwest Pacific.” The Future of Indigenous Museums: Perspectives from the Southwest Pacific. Ed. Nick Stanley. New York: Berghahn Books, 2007. 1-37. Strathern, Marilyn. Property, Substance and Effect: Anthropological Essays on Persons and Things. London: Athlone, 1999. The Gods Must Be Crazy. Dir. Jamie Uys. Mimosa Films, 1980.Tomaselli, Keyan. “Rereading the Gods Must be Crazy Films.” Visual Anthropology 19 (2006):171-200.Trant, Jennifer. “Exploring the Potential for Social Tagging and Folksonomy in Art Museums: Proof of Concept.” New Review of Hypermedia and Multimedia 12.1 (2006). 8 Oct. 2008 ‹www.archimuse.com/papers/steve-nrhm-0605preprint.pdf›.Vermeylen, Saskia. “Contextualising ‘Fair’ and ‘Equitable’: the San’s Reflections on the Hoodia Benefit Sharing Agreement.” Local Environment 12.4 (2007): 1-14.———. “From Life Force to Slimming Aid: Exploring Views on the Commodification of Traditional Medicinal Knowledge.” Applied Geography 28 (2008): 224-35.———. Martin, George, and Roland Clift. “Intellectual Property Rights Systems and the ‘Assemblage’ of Local Knowledge Systems.” International Journal of Cultural Property 15 (2008): 201-21.———. “Land Rights and the Legacy of Colonialism.” Community Consent and Benefit-Sharing: Learning Lessons from the San Hoodia Case Ed. Rachel Wynberg and Roger Chennells. Berlin: Springer. Forthcoming.———, and Jeremy Pilcher. Indigenous Cultural Heritage and the Virtual Museum. Conference Paper. International Conference on the Inclusive Museum. Leiden, The Netherlands. 8-11 June 2008.Walsh, Peter. “The Web and the Unassailable Voice.” Archives and Museum Informatics 11 (1997): 77-85.Weinbren, Grahame. “Ocean, Database, Recut.” Database Aesthetics: Art in the Age of Information Overflow. Ed. Victoria. Vesner. Minneapolis: U of Minnesota P, 2007. 61-85.Weiner, James. “Televisualist Anthropology: Representation, Aesthetics, Politics [and Comments and Reply].” Current Anthropology 38 (1997): 197-235.“Yearbook 2006.” 8 Oct. 2008 ‹http://www.y06.org/›.Zimmerman, Larry, Karen Zimmerman, and Leonard Bruguier. “Cyberspace Smoke Signals: New Technologies and Native American Ethnicity.” Indigenous Cultures in an Interconnected World. Ed. Claire Smith & Graeme Ward. St Leonards: Allen & Unwin, 2000. 69-86.

IntroductionDespite claims that the importance of distance has been reduced due to technological and communications improvements (Cairncross; Friedman; O’Brien), the ‘power of place’ still resonates, often intensifying the role of geography (Christopherson et al.; Morgan; Pratt; Scott and Storper). Within the film industry, there has been a decentralisation of production from Hollywood, but there remains a spatial logic which has preferenced particular centres, such as Toronto, Vancouver, Sydney and Prague often led by a combination of incentives (Christopherson and Storper; Goldsmith and O’Regan; Goldsmith et al.; Miller et al.; Mould). The emergence of high end television, television programming for which the production budget is more than £1 million per television hour, has presented new opportunities for screen hubs sharing a very similar value chain to the film industry (OlsbergSPI with Nordicity).In recent years, interventions have proliferated with the aim of capitalising on the decentralisation of certain activities in order to attract international screen industries production and embed it within local hubs. Tools for building capacity and expertise have proliferated, including support for studio complex facilities, infrastructural investments, tax breaks and other economic incentives (Cucco; Goldsmith and O’Regan; Jensen; Goldsmith et al.; McDonald; Miller et al.; Mould). Yet experience tells us that these will not succeed everywhere. There is a need for a better understanding of both the capacity for places to build a distinctive and competitive advantage within a highly globalised landscape and the relative merits of alternative interventions designed to generate a sustainable production base.This article first sets out the rationale for the appetite identified in the screen industries for co-location, or clustering and concentration in a tightly drawn physical area, in global hubs of production. It goes on to explore the latest trends of decentralisation and examines the upturn in interventions aimed at attracting mobile screen industries capital and labour. Finally it introduces the Scottish screen industries and explores some of the ways in which Scotland has sought to position itself as a recipient of screen industries activity. The paper identifies some key gaps in infrastructure, most notably a studio, and calls for closer examination of the essential ingredients of, and possible interventions needed for, a vibrant and sustainable industry.A Compulsion for ProximityIt has been argued that particular spatial and place-based factors are central to the development and organisation of the screen industries. The film and television sector, the particular focus of this article, exhibit an extraordinarily high degree of spatial agglomeration, especially favouring centres with global status. It is worth noting that the computer games sector, not explored in this article, slightly diverges from this trend displaying more spatial patterns of decentralisation (Vallance), although key physical hubs of activity have been identified (Champion). Creative products often possess a cachet that is directly associated with their point of origin, for example fashion from Paris, films from Hollywood and country music from Nashville – although it can also be acknowledged that these are often strategic commercial constructions (Pecknold). The place of production represents a unique component of the final product as well as an authentication of substantive and symbolic quality (Scott, “Creative cities”). Place can act as part of a brand or image for creative industries, often reinforcing the advantage of being based in particular centres of production.Very localised historical, cultural, social and physical factors may also influence the success of creative production in particular places. Place-based factors relating to the built environment, including cheap space, public-sector support framework, connectivity, local identity, institutional environment and availability of amenities, are seen as possible influences in the locational choices of creative industry firms (see, for example, Drake; Helbrecht; Hutton; Leadbeater and Oakley; Markusen).Employment trends are notoriously difficult to measure in the screen industries (Christopherson, “Hollywood in decline?”), but the sector does contain large numbers of very small firms and freelancers. This allows them to be flexible but poses certain problems that can be somewhat offset by co-location. The findings of Antcliff et al.’s study of workers in the audiovisual industry in the UK suggested that individuals sought to reconstruct stable employment relations through their involvement in and use of networks. The trust and reciprocity engendered by stable networks, built up over time, were used to offset the risk associated with the erosion of stable employment. These findings are echoed by a study of TV content production in two media regions in Germany by Sydow and Staber who found that, although firms come together to work on particular projects, typically their business relations extend for a much longer period than this. Commonly, firms and individuals who have worked together previously will reassemble for further project work aided by their past experiences and expectations.Co-location allows the development of shared structures: language, technical attitudes, interpretative schemes and ‘communities of practice’ (Bathelt, et al.). Grabher describes this process as ‘hanging out’. Deep local pools of creative and skilled labour are advantageous both to firms and employees (Reimer et al.) by allowing flexibility, developing networks and offsetting risk (Banks et al.; Scott, “Global City Regions”). For example in Cook and Pandit’s study comparing the broadcasting industry in three city-regions, London was found to be hugely advantaged by its unrivalled talent pool, high financial rewards and prestigious projects. As Barnes and Hutton assert in relation to the wider creative industries, “if place matters, it matters most to them” (1251). This is certainly true for the screen industries and their spatial logic points towards a compulsion for proximity in large global hubs.Decentralisation and ‘Sticky’ PlacesDespite the attraction of global production hubs, there has been a decentralisation of screen industries from key centres, starting with the film industry and the vertical disintegration of Hollywood studios (Christopherson and Storper). There are instances of ‘runaway production’ from the 1920s onwards with around 40 per cent of all features being accounted for by offshore production in 1960 (Miller et al., 133). This trend has been increasing significantly in the last 20 years, leading to the genesis of new hubs of screen activity such as Toronto, Vancouver, Sydney and Prague (Christopherson, “Project work in context”; Goldsmith et al.; Mould; Miller et al.; Szczepanik). This development has been prompted by a multiplicity of reasons including favourable currency value differentials and economic incentives. Subsidies and tax breaks have been offered to secure international productions with most countries demanding that, in order to qualify for tax relief, productions have to spend a certain amount of their budget within the local economy, employ local crew and use domestic creative talent (Hill). Extensive infrastructure has been developed including studio complexes to attempt to lure productions with the advantage of a full service offering (Goldsmith and O’Regan).Internationally, Canada has been the greatest beneficiary of ‘runaway production’ with a state-led enactment of generous film incentives since the late 1990s (McDonald). Vancouver and Toronto are the busiest locations for North American Screen production after Los Angeles and New York, due to exchange rates and tax rebates on labour costs (Miller et al., 141). 80% of Vancouver’s production is attributable to runaway production (Jensen, 27) and the city is considered by some to have crossed a threshold as:It now possesses sufficient depth and breadth of talent to undertake the full array of pre-production, production and post-production services for the delivery of major motion pictures and TV programmes. (Barnes and Coe, 19)Similarly, Toronto is considered to have established a “comprehensive set of horizontal and vertical media capabilities” to ensure its status as a “full function media centre” (Davis, 98). These cities have successfully engaged in entrepreneurial activity to attract production (Christopherson, “Project Work in Context”) and in Vancouver the proactive role of provincial government and labour unions are, in part, credited with its success (Barnes and Coe). Studio-complex infrastructure has also been used to lure global productions, with Toronto, Melbourne and Sydney all being seen as key examples of where such developments have been used as a strategic priority to take local production capacity to the next level (Goldsmith and O’Regan).Studies which provide a historiography of the development of screen-industry hubs emphasise a complex interplay of social, cultural and physical conditions. In the complex and global flows of the screen industries, ‘sticky’ hubs have emerged with the ability to attract and retain capital and skilled labour. Despite being principally organised to attract international production, most studio complexes, especially those outside of global centres need to have a strong relationship to local or national film and television production to ensure the sustainability and depth of the labour pool (Goldsmith and O’Regan, 2003). Many have a broadcaster on site as well as a range of companies with a media orientation and training facilities (Goldsmith and O’Regan, 2003; Picard, 2008). The emergence of film studio complexes in the Australian Gold Coast and Vancouver was accompanied by an increasing role for television production and this multi-purpose nature was important for the continuity of production.Fostering a strong community of below the line workers, such as set designers, locations managers, make-up artists and props manufacturers, can also be a clear advantage in attracting international productions. For example at Cinecitta in Italy, the expertise of set designers and experienced crews in the Barrandov Studios of Prague are regarded as major selling points of the studio complexes there (Goldsmith and O’Regan; Miller et al.; Szczepanik). Natural and built environments are also considered very important for film and television firms and it is a useful advantage for capturing international production when cities can double for other locations as in the cases of Toronto, Vancouver, Prague for example (Evans; Goldsmith and O’Regan; Szczepanik). Toronto, for instance, has doubled for New York in over 100 films and with regard to television Due South’s (1994-1998) use of Toronto as Chicago was estimated to have saved 40 per cent in costs (Miller et al., 141).The Scottish Screen Industries Within mobile flows of capital and labour, Scotland has sought to position itself as a recipient of screen industries activity through multiple interventions, including investment in institutional frameworks, direct and indirect economic subsidies and the development of physical infrastructure. Traditionally creative industry activity in the UK has been concentrated in London and the South East which together account for 43% of the creative economy workforce (Bakhshi et al.). In order, in part to redress this imbalance and more generally to encourage the attraction and retention of international production a range of policies have been introduced focused on the screen industries. A revised Film Tax Relief was introduced in 2007 to encourage inward investment and prevent offshoring of indigenous production, and this has since been extended to high-end television, animation and children’s programming. Broadcasting has also experienced a push for decentralisation led by public funding with a responsibility to be regionally representative. The BBC (“BBC Annual Report and Accounts 2014/15”) is currently exceeding its target of 50% network spend outside London by 2016, with 17% spent in Scotland, Wales and Northern Ireland. Channel 4 has similarly committed to commission at least 9% of its original spend from the nations by 2020. Studios have been also developed across the UK including at Roath Lock (Cardiff), Titanic Studios (Belfast), MedicaCity (Salford) and The Sharp Project (Manchester).The creative industries have been identified as one of seven growth sectors for Scotland by the government (Scottish Government). In 2010, the film and video sector employed 3,500 people and contributed £120 million GVA and £120 million adjusted GVA to the economy and the radio and TV sector employed 3,500 people and contributed £50 million GVA and £400 million adjusted GVA (The Scottish Parliament). Beyond the direct economic benefits of sectors, the on-screen representation of Scotland has been claimed to boost visitor numbers to the country (EKOS) and high profile international film productions have been attracted including Skyfall (2012) and WWZ (2013).Scotland has historically attracted international film and TV productions due to its natural locations (VisitScotland) and on average, between 2009-2014, six big budget films a year used Scottish locations both urban and rural (BOP Consulting, 2014). In all, a total of £20 million was generated by film-making in Glasgow during 2011 (Balkind) with WWZ (2013) and Cloud Atlas (2013), representing Philadelphia and San Francisco respectively, as well as doubling for Edinburgh for the recent acclaimed Scottish films Filth (2013) and Sunshine on Leith (2013). Sanson (80) asserts that the use of the city as a site for international productions not only brings in direct revenue from production money but also promotes the city as a “fashionable place to live, work and visit. Creativity makes the city both profitable and ‘cool’”.Nonetheless, issues persist and it has been suggested that Scotland lacks a stable and sustainable film industry, with low indigenous production levels and variable success from year to year in attracting inward investment (BOP Consulting). With regard to crew, problems with an insufficient production base have been identified as an issue in maintaining a pipeline of skills (BOP Consulting). Developing ‘talent’ is a central aspect of the Scottish Government’s Strategy for the Creative Industries, yet there remains the core challenge of retaining skills and encouraging new talent into the industry (BOP Consulting).With regard to film, a lack of substantial funding incentives and the absence of a studio have been identified as a key concern for the sector. For example, within the film industry the majority of inward investment filming in Scotland is location work as it lacks the studio facilities that would enable it to sustain a big-budget production in its entirety (BOP Consulting). The absence of such infrastructure has been seen as contributing to a drain of Scottish talent from these industries to other areas and countries where there is a more vibrant sector (BOP Consulting). The loss of Scottish talent to Northern Ireland was attributed to the longevity of the work being provided by Games of Thrones (2011-) now having completed its six series at the Titanic Studios in Belfast (EKOS) although this may have been stemmed somewhat recently with the attraction of US high-end TV series Outlander (2014-) which has been based at Wardpark in Cumbernauld since 2013.Television, both high-end production and local broadcasting, appears crucial to the sustainability of screen production in Scotland. Outlander has been estimated to contribute to Scotland’s production spend figures reaching a historic high of £45.8 million in 2014 (Creative Scotland ”Creative Scotland Screen Strategy Update”). The arrival of the program has almost doubled production spend in Scotland, offering the chance for increased stability for screen industries workers. Qualifying for UK High-End Television Tax Relief, Outlander has engaged a crew of approximately 300 across props, filming and set build, and cast over 2,000 supporting artist roles from within Scotland and the UK.Long running drama, in particular, offers key opportunities for both those cutting their teeth in the screen industries and also by providing more consistent and longer-term employment to existing workers. BBC television soap River City (2002-) has been identified as a key example of such an opportunity and the programme has been credited with providing a springboard for developing the skills of local actors, writers and production crew (Hibberd). This kind of pipeline of production is critical given the work patterns of the sector. According to Creative Skillset, of the 4,000 people in Scotland are employed in the film and television industries, 40% of television workers are freelance and 90% of film production work in freelance (EKOS).In an attempt to address skills gaps, the Outlander Trainee Placement Scheme has been devised in collaboration with Creative Scotland and Creative Skillset. During filming of Season One, thirty-eight trainees were supported across a range of production and craft roles, followed by a further twenty-five in Season Two. Encouragingly Outlander, and the books it is based on, is set in Scotland so the authenticity of place has played a strong component in the decision to locate production there. Producer David Brown began his career on Bill Forsyth films Gregory’s Girl (1981), Local Hero (1983) and Comfort and Joy (1984) and has a strong existing relationship to Scotland. He has been very vocal in his support for the trainee program, contending that “training is the future of our industry and we at Outlander see the growth of talent and opportunities as part of our mission here in Scotland” (“Outlander fast tracks next generation of skilled screen talent”).ConclusionsThis article has aimed to explore the relationship between place and the screen industries and, taking Scotland as its focus, has outlined a need to more closely examine the ways in which the sector can be supported. Despite the possible gains in terms of building a sustainable industry, the state-led funding of the global screen industries is contested. The use of tax breaks and incentives has been problematised and critiques range from use of public funding to attract footloose media industries to the increasingly zero sum game of competition between competing places (Morawetz; McDonald). In relation to broadcasting, there have been critiques of a ‘lift and shift’ approach to policy in the UK, with TV production companies moving to the nations and regions temporarily to meet the quota and leaving once a production has finished (House of Commons). Further to this, issues have been raised regarding how far such interventions can seed and develop a rich production ecology that offers opportunities for indigenous talent (Christopherson and Rightor).Nonetheless recent success for the screen industries in Scotland can, at least in part, be attributed to interventions including increased decentralisation of broadcasting and the high-end television tax incentives. This article has identified gaps in infrastructure which continue to stymie growth and have led to production drain to other centres. Important gaps in knowledge can also be acknowledged that warrant further investigation and unpacking including the relationship between film, high-end television and broadcasting, especially in terms of the opportunities they offer for screen industries workers to build a career in Scotland and notable gaps in infrastructure and the impact they have on the loss of production.ReferencesAntcliff, Valerie, Richard Saundry, and Mark Stuart. Freelance Worker Networks in Audio-Visual Industries. University of Central Lancashire, 2004.Bakhshi, Hasan, John Davies, Alan Freeman, and Peter Higgs. "The Geography of the UK’s Creative and High–Tech Economies." 2015.Balkind, Nicola. World Film Locations: Glasgow. Intellect Books, 2013.Banks, Mark, Andy Lovatt, Justin O’Connor, and Carlo Raffo. "Risk and Trust in the Cultural Industries." Geoforum 31.4 (2000): 453-464.Barnes, Trevor, and Neil M. Coe. “Vancouver as Media Cluster: The Cases of Video Games and Film/TV." Media Clusters: Spatial Agglomeration and Content Capabilities (2011): 251-277.Barnes, Trevor, and Thomas Hutton. "Situating the New Economy: Contingencies of Regeneration and Dislocation in Vancouver's Inner City." Urban Studies 46.5-6 (2009): 1247-1269.Bathelt, Harald, Anders Malmberg, and Peter Maskell. "Clusters and Knowledge: Local Buzz, Global Pipelines and the Process of Knowledge Creation." Progress in Human Geography 28.1 (2004): 31-56.BBC Annual Report and Accounts 2014/15 London: BBC (2015)BOP Consulting Review of the Film Sector in Glasgow: Report for Creative Scotland. Edinburgh: BOP Consulting, 2014.Champion, Katherine. "Problematizing a Homogeneous Spatial Logic for the Creative Industries: The Case of the Digital Games Industry." Changing the Rules of the Game. Palgrave Macmillan UK, 2013. 9-27.Cairncross, Francis. The Death of Distance London: Orion Business, 1997.Channel 4. Annual Report. London: Channel 4, 2014.Christopherson, Susan. "Project Work in Context: Regulatory Change and the New Geography of Media." Environment and Planning A 34.11 (2002): 2003-2015.———. "Hollywood in Decline? US Film and Television Producers beyond the Era of Fiscal Crisis." Cambridge Journal of Regions, Economy and Society 6.1 (2013): 141-157.Christopherson, Susan, and Michael Storper. "The City as Studio; the World as Back Lot: The Impact of Vertical Disintegration on the Location of the Motion Picture Industry." Environment and Planning D: Society and Space 4.3 (1986): 305-320.Christopherson, Susan, and Ned Rightor. "The Creative Economy as “Big Business”: Evaluating State Strategies to Lure Filmmakers." Journal of Planning Education and Research 29.3 (2010): 336-352.Christopherson, Susan, Harry Garretsen, and Ron Martin. "The World Is Not Flat: Putting Globalization in Its Place." Cambridge Journal of Regions, Economy and Society 1.3 (2008): 343-349.Cook, Gary A.S., and Naresh R. Pandit. "Service Industry Clustering: A Comparison of Broadcasting in Three City-Regions." The Service Industries Journal 27.4 (2007): 453-469.Creative Scotland Creative Scotland Screen Strategy Update. 2016. <http://www.creativescotland.com/__data/assets/pdf_file/0008/33992/Creative-Scotland-Screen-Strategy-Update-Feb2016.pdf>.———. Outlander Fast Tracks Next Generation of Skilled Screen Talent. 2016. <http://www.creativescotland.com/what-we-do/latest-news/archive/2016/02/outlander-fast-tracks-next-generation-of-skilled-screen-talent>.Cucco, Marco. "Blockbuster Outsourcing: Is There Really No Place like Home?" Film Studies 13.1 (2015): 73-93.Davis, Charles H. "Media Industry Clusters and Public Policy." Media Clusters: Spatial Agglomeration and Content Capabilities (2011): 72-98.Drake, Graham. "‘This Place Gives Me Space’: Place and Creativity in the Creative Industries." Geoforum 34.4 (2003): 511-524.EKOS. “Options for a Film and TV Production Space: Report for Scottish Enterprise.” Glasgow: EKOS, March 2014.Evans, Graeme. "Creative Cities, Creative Spaces and Urban Policy." Urban Studies 46.5-6 (2009): 1003-1040.Freidman, Thomas. "The World Is Flat." New York: Farrar, Straus and Giroux, 2006.Goldsmith, Ben, and Tom O’Regan. “Cinema Cities, Media Cities: The Contemporary International Studio Complex.” Screen Industry, Culture and Policy Research Series. Sydney: Australian Film Commission, Sep. 2003.Goldsmith, Ben, Susan Ward, and Tom O’Regan. "Global and Local Hollywood." InMedia. The French Journal of Media and Media Representations in the English-Speaking World 1 (2012).Grabher, Gernot. "The Project Ecology of Advertising: Tasks, Talents and Teams." Regional Studies 36.3 (2002): 245-262.Helbrecht, Ilse. "The Creative Metropolis Services, Symbols and Spaces." Zeitschrift für Kanada Studien 18 (1998): 79-93.Hibberd, Lynne. "Devolution in Policy and Practice: A Study of River City and BBC Scotland." Westminster Papers in Communication and Culture 4.3 (2007): 107-205.Hill, John. "'This Is for the Batmans as Well as the Vera Drakes': Economics, Culture and UK Government Film Production Policy in the 2000s." Journal of British Cinema and Television 9.3 (2012): 333-356.House of Commons Scottish Affairs Committee. “Creative Industries in Scotland.” Second Report of Session 2015–16. London: House of Commons, 2016.Hutton, Thomas A. "The New Economy of the Inner City." Cities 21.2 (2004): 89-108.Jensen, Rodney J.C. "The Spatial and Economic Contribution of Sydney's Visual Entertainment Industries." Australian Planner 48.1 (2011): 24-36.Leadbeater, Charles, and Kate Oakley. Surfing the Long Wave: Knowledge Entrepreneurship in Britain. London: Demos, 2001.McDonald, Adrian H. "Down the Rabbit Hole: The Madness of State Film Incentives as a 'Solution' to Runaway Production." University of Pennsylvania Journal of Business Law 14.85 (2011): 85-163.Markusen, Ann. "Sticky Places in Slippery Space: A Typology of Industrial Districts." Economic Geography (1996): 293-313.———. "Urban Development and the Politics of a Creative Class: Evidence from a Study of Artists." Environment and Planning A 38.10 (2006): 1921-1940.Miller, Toby, N. Govil, J. McMurria, R. Maxwell, and T. Wang. Global Hollywood 2. London: BFI, 2005.Morawetz, Norbert, et al. "Finance, Policy and Industrial Dynamics—The Rise of Co‐productions in the Film Industry." Industry and Innovation 14.4 (2007): 421-443.Morgan, Kevin. "The Exaggerated Death of Geography: Learning, Proximity and Territorial Innovation Systems." Journal of Economic Geography 4.1 (2004): 3-21.Mould, Oli. "Mission Impossible? Reconsidering the Research into Sydney's Film Industry." Studies in Australasian Cinema 1.1 (2007): 47-60.O’Brien, Richard. "Global Financial Integration: The End of Geography." London: Royal Institute of International Affairs, Pinter Publishers, 2002.OlsbergSPI with Nordicity. “Economic Contribution of the UK’s Film, High-End TV, Video Game, and Animation Programming Sectors.” Report presented to the BFI, Pinewood Shepperton plc, Ukie, the British Film Commission and Pact. London: BFI, Feb. 2015.Pecknold, Diane. "Heart of the Country? The Construction of Nashville as the Capital of Country Music." Sounds and the City. London: Palgrave Macmillan UK, 2014. 19-37.Picard, Robert G. Media Clusters: Local Agglomeration in an Industry Developing Networked Virtual Clusters. Jönköping International Business School, 2008.Pratt, Andy C. "New Media, the New Economy and New Spaces." Geoforum 31.4 (2000): 425-436.Reimer, Suzanne, Steven Pinch, and Peter Sunley. "Design Spaces: Agglomeration and Creativity in British Design Agencies." Geografiska Annaler: Series B, Human Geography 90.2 (2008): 151-172.Sanson, Kevin. Goodbye Brigadoon: Place, Production, and Identity in Global Glasgow. Diss. University of Texas at Austin, 2011.Scott, Allen J. "Creative Cities: Conceptual Issues and Policy Questions." Journal of Urban Affairs 28.1 (2006): 1-17.———. Global City-Regions: Trends, Theory, Policy. Oxford University Press, 2002.Scott, Allen J., and Michael Storper. "Regions, Globalization, Development." Regional Studies 41.S1 (2007): S191-S205.The Scottish Government. The Scottish Government Economic Strategy. Edinburgh: Scottish Government, 2015.———. Growth, Talent, Ambition – the Government’s Strategy for the Creative Industries. Edinburgh: Scottish Government, 2011.The Scottish Parliament Economy, Energy and Tourism Committee. The Economic Impact of the Film, TV and Video Games Industries. Edinburgh: Scottish Parliament, 2015.Sydow, Jörg, and Udo Staber. "The Institutional Embeddedness of Project Networks: The Case of Content Production in German Television." Regional Studies 36.3 (2002): 215-227.Szczepanik, Petr. "Globalization through the Eyes of Runners: Student Interns as Ethnographers on Runaway Productions in Prague." Media Industries 1.1 (2014).Vallance, Paul. "Creative Knowing, Organisational Learning, and Socio-Spatial Expansion in UK Videogame Development Studios." Geoforum 51 (2014): 15-26.Visit Scotland. “Scotland Voted Best Cinematic Destination in the World.” 2015. <https://www.visitscotland.com/blog/films/scotland-voted-best-cinematic-destination-in-the-world/>.

IntroductionIn Nancy Meyers’s 2015 film The Intern a particular kind of masculinity is celebrated through the material accoutrements of Ben Whittaker (Robert De Niro). A retired 70-year-old manager, Ben takes up a position as a “senior” Intern in an online clothing distribution company run by Jules Ostin (Anne Hathaway). Jules’s company, All About Fit, is the embodiment of the Gen Y creative workplace operating in an old Brooklyn warehouse. Ben’s presence in this environment is anachronistic and yet also stylishly retro in an industry where “vintage” is a mode of dress but also offers alternative ethical values (Veenstra and Kuipers). The alternative that Ben offers is figured through his sartorial style, which mobilises a specific kind of retro masculinity made available through his senior white male body. This paper investigates how and why retro masculinity is materialised and embodied as both a set of values and a set of objects in The Intern.Three particular objects are emblematic of this retro masculinity and come to stand in for a body of desirable masculine values: the business suit, the briefcase, and the handkerchief. In the midst of an indie e-commerce garment business, Ben’s old-fashioned wardrobe registers a regular middle class managerial masculinity from the past that is codified as solidly reliable and dependable. Sherry Turkle reminds us that “material culture carries emotions and ideas of startling intensity” (6), and these impact our thinking, our emotional life, and our memories. The suit, briefcase, and handkerchief are material reminders of this reliable masculine past. The values they evoke, as presented in this film, seem to offer sensible solutions to the fast pace of twenty-first century life and its reconfigurations of family and work prompted by feminism and technology.The film’s fetishisation of these objects of retro masculinity could be mistaken for nostalgia, in the way that vintage collections elide their political context, and yet it also registers social anxiety around gender and generation amid twenty-first century social change. Turner reminds us of the importance of film as a social practice through which “our culture makes sense of itself” (3), and which participates in the ongoing negotiation of the meanings of gender. While masculinity is often understood to have been in crisis since the advent of second-wave feminism and women’s mass entry into the labour force, theoretical scrutiny now understands masculinity to be socially constructed and changing, rather than elemental and stable; performative rather than innate; fundamentally political, and multiple through the intersection of class, race, sexuality, and age amongst other factors (Connell; Butler). While Connell coined the term “hegemonic masculinity,” to indicate “masculinity which occupies the hegemonic position in a given pattern of gender relations” (76), it is always intersectional and contestable. Ben’s hegemonic position in The Intern might be understood in relation to what Buchbinder identifies as “inadequate” or “incompetent” masculinities, which offer a “foil for another principal character” (232), but this movement between margin and hegemony is always in process and accords with the needs that structure the story, and its attendant social anxieties. This film’s fetishising of Ben’s sartorial style suggests a yearning for a stable and recognisable masculine identity, but in order to reinstall these meanings the film must ignore the political times from which they emerge.The construction of retro masculinity in this case is mapped onto Ben’s body as a “senior.” As Gilleard notes, ageing bodies are usually marked by a narrative of corporeal decline, and yet for men of hegemonic privilege, non-material values like seniority, integrity, wisdom, and longevity coalesce to embody “the accumulation of cultural or symbolic capital in the form of wisdom, maturity or experience” (1). Like masculinity, then, corporeality is understood to be a set of unstable signifiers produced through particular cultural discourses.The Business SuitThe business suit is Ben Whittaker’s habitual work attire, so when he comes out of retirement to be an intern at the e-commerce company he re-adopts this professional garb. The solid outline of a tailored and dark-coloured suit signals a professional body that is separate, autonomous and impervious to the outside world, according to Longhurst (99). It is a body that is “proper,” ready for business, and suit-ed to the professional corporate world, whose values it also embodies (Edwards 42). In contrast, the costuming code of the Google generation of online marketers in the film is defined as “super cas[ual].” This is a workplace where the boss rides her bicycle through the open-space office and in which the other 219 workers define their individuality through informal dress and decoration. In this environment Ben stands out, as Jules comments on his first day:Jules: Don’t feel like you have to dress up.Ben: I’m comfortable in a suit if it’s okay.Jules: No, it’s fine. [grins] Old school.Ben: At least I’ll stand out.Jules: I don’t think you’ll need a suit to do that.The anachronism of a 70-year-old being an intern is materialised through Ben’s dress code. The business suit comes to represent Ben not only as old school, however, but as a “proper” manager.As the embodiment of a successful working woman, entrepreneur Jules Ostin appears to be the antithesis of the business-suit model of a manager. Consciously not playing by the book, her company is both highly successful, meeting its five-year objectives in only nine months, and highly vulnerable to disasters like bedbugs, delivery crises, and even badly wrapped tissue. Shaped in her image, the company is often directly associated with Jules herself, as Ben continually notes, and this comes to include the mix of success, vulnerability, and disaster. In fact, the success of her company is the reason that she is urged to find a “seasoned” CEO to run the company, indicating the ambiguous, simultaneous guise of success and disaster.This relationship between individual corporeality and the corporate workforce is reinforced when it is revealed that Ben worked as a manager for 40 years in the very same warehouse, reinforcing his qualities of longevity, reliability, and dependability. He oversaw the printing of the physical telephone book, another quaint material artefact of the past akin to Ben, which is shown to have literally shaped the building where the floor dips over in the corner due to the heavy printers. The differences between Ben and Jules as successive generations of managers in this building operate as registers of social change inflected with just a little nostalgia. Indeed, the name of Jules’s company, All About Fit, seems to refer more to the beautifully tailored “fit” of Ben’s business suit than to any of the other clothed bodies in the company.Not only is the business suit fitted to business, but it comes to represent a properly managed body as well. This is particularly evident when contrasted with Jules’s management style. Over the course of the film, as she endures a humiliating series of meetings, sends a disastrous email to the wrong recipient, and juggles her strained marriage and her daughter’s school schedule, Jules is continuously shown to teeter on the brink of losing control. Her bodily needs are exaggerated in the movie: she does not sleep and apparently risks “getting fat” according to her mother’s research; then when she does sleep it is in inappropriate places and she snores loudly; she forgets to eat, she cries, gets drunk and vomits, gets nervous, and gets emotional. All of these outpourings are in situations that Ben remedies, in his solid reliable suited self. As Longhurst reminds us,The suit helps to create an illusion of a hard, or at least a firm and “proper,” body that is autonomous, in control, rational and masculine. It gives the impression that bodily boundaries continually remain intact and reduce potential embarrassment caused by any kind of leakage. (99)Ben is thus suited to manage situations in ways that contrast to Jules, whose bodily emissions and emotional dramas reinforce her as feminine, chaotic, and emotionally vulnerable. As Gatens notes of our epistemological inheritance, “women are most often understood to be less able to control the passions of the body and this failure is often located in the a priori disorder or anarchy of the female body itself” (50). Transitioning these philosophical principles to the 21st-century workplace, however, manifests some angst around gender and generation in this film.Despite the film’s apparent advocacy of successful working women, Jules too comes to prefer Ben’s model of corporeal control and masculinity. Ben is someone who makes Jules “feel calm, more centred or something. I could use that, obviously,” she quips. After he leads the almost undifferentiated younger employees Jason, Davis, and Lewis on a physical email rescue, Jules presents her theory of men amidst shots at a bar to celebrate their heist:Jules: So, we were always told that we could be anything, do anything, and I think guys got, maybe not left behind but not quite as nurtured, you know? I mean, like, we were the generation of You go, Girl. We had Oprah. And I wonder sometimes how guys fit in, you know they still seem to be trying to figure it out. They’re still dressing like little boys, they’re still playing video games …Lewis: Well they’ve gotten great.Davis: I love video games.Ben: Oh boy.Jules: How, in one generation, have men gone from guys like Jack Nicholson and Harrison Ford to … [Lewis, Davis, and Jason look down at themselves]Jules: Take Ben, here. A dying breed. Look and learn boys, because if you ask me, this is what cool is.Jules’s excessive drinking in this scene, which is followed by her vomiting into a rubbish bin, appears to reinforce Ben’s stable sobriety, alongside the culture of excess and rapid change associated with Jules through her gender and generation.Jules’s adoption of Ben as the model of masculinity is timely, given that she consistently encounters “sexism in business.” After every meeting with a potential CEO Jules complains of their patronising approach—calling her company a “chick site,” for example. And yet Ben echoes the sartorial style of the 1960s Mad Men era, which is suffused with sexism. The tension between Ben’s modelling of old-fashioned chivalry and those outdated sexist businessmen who never appear on-screen remains linked, however, through the iconography of the suit. In his book Mediated Nostalgia, Lizardi notes a similar tendency in contemporary media for what he calls “presentist versions of the past […] that represent a simpler time” (6) where viewers are constructed as ”uncritical citizens of our own culture” (1). By heroising Ben as a model of white middle-class managerial masculinity that is nostalgically enduring and endearing, this film betrays a yearning for such a “simpler time,” despite the complexities that hover just off-screen.Indeed, most of the other male characters in the film are found wanting in comparison to the retro masculinity of Ben. Jules’s husband Matt appears to be a perfect modern “stay-at-home-dad” who gives up his career for Jules’s business start-up. Yet he is found to be having an affair with one of the school mums. Lewis’s clothes are also condemned by Ben: “Why doesn’t anyone tuck anything in anymore?” he complains. Jason does not know how to speak to his love-interest Becky, expecting that texting and emailing sad emoticons will suffice, and Davis is unable to find a place to live. Luckily Ben can offer advice and tutelage to these men, going so far as to house Davis and give him one of his “vintage” ties to wear. Jules endorses this, saying she loves men in ties.The BriefcaseIf a feature of Ben’s experienced managerial style is longevity and stability, then these values are also attached to his briefcase. The association between Ben and his briefcase is established when the briefcase is personified during preparations for Ben’s first day: “Back in action,” Ben tells it. According to Atkinson, the briefcase is a “signifier of executive status […] entwined with a ‘macho mystique’ of concealed technology” (192). He ties this to the emergence of Cold War spy films like James Bond and traces it to the development of the laptop computer. This mix of mobility, concealment, glamour, and a touch of playboy adventurousness in a mass-produced material product manifested the values of the corporate world in latter 20th-century work culture and rendered the briefcase an important part of executive masculinity. Ben’s briefcase is initially indicative of his anachronistic position in All About Fit. While Davis opens his canvas messenger bag to reveal a smartphone, charger, USB drive, multi-cable connector, and book, Ben mirrors this by taking out his glasses case, set of pens, calculator, fliptop phone, and travel clock. Later in the film he places a print newspaper and leather bound book back into the case. Despite the association with a pre-digital age, the briefcase quickly becomes a product associated with Ben’s retro style. Lewis, at the next computer console, asks about its brand:Ben: It’s a 1973 Executive Ashburn Attaché. They don’t make it anymore.Lewis: I’m a little in love with it.Ben: It’s a classic Lewis. It’s unbeatable.The attaché case is left over from Ben’s past in executive management as VP for sales and advertising. This was a position he held for twenty years, during his past working life, which was spent with the same company for over 40 years. Ben’s long-serving employment record has the same values as his equally long-serving attaché case: it is dependable, reliable, ages well, and outlasts changes in fashion.The kind of nostalgia invested in Ben and his briefcase is reinforced extradiagetically through the musical soundtracks associated with him. Compared to the undifferentiated upbeat tracks at the workplace, Ben’s scenes feature a slower-paced sound from another era, including Ray Charles, Astrud Gilberto, Billie Holiday, and Benny Goodman. These classics are a point of connection with Jules, who declares that she loves Billie Holiday. Yet Jules is otherwise characterised by upbeat, even frantic, timing. She hates slow talkers, is always on the move, and is renowned for being late for meetings and operating on what is known as “Jules Standard Time.” In contrast, like his music, Ben is always on time: setting two alarm clocks each night, driving shorter and more efficient routes, seeing things at just the right time, and even staying at work until the boss leaves. He is reliable, steady, and orderly. He restores order both to the office junk desk and to the desk of Jules’s personal assistant Becky. These characteristics of order and timeliness are offered as an alternative to the chaos of 21st-century global flows of fashion marketing. Like his longevity, time is measured and managed around Ben. Even his name echoes that veritable keeper of time, Big Ben.The HandkerchiefThe handkerchief is another anachronistic object that Ben routinely carries, concealed inside his suit rather than flamboyantly worn on the outside pocket. A neatly ironed square of white hanky, it forms a notable part of Ben’s closet, as Davis notices and enquires about:Davis: Okay what’s the deal with the handkerchief? I don’t get that at all.Ben: It’s essential. That your generation doesn’t know that is criminal. The reason for carrying a handkerchief is to lend it. Ask Jason about this. Women cry Davis. We carry it for them. One of the last vestiges of the chivalrous gent.Indeed, when Jules’s personal assistant Becky bursts into tears because her skills and overtime go unrecognised, Ben is able to offer the hanky to Jason to give her as a kind of white flag, officially signaling a ceasefire between Becky and Jason. This scene is didactic: Ben is teaching Jason how to talk to a woman with the handkerchief as a material prop to prompt the occasion. He also offers advice to Becky to keep more regular hours, and go out and have fun (with Jason, obviously). Despite Becky declaring she “hates girls who cry at work,” this reaction to the pressures of a contemporary work culture that is irregular, chaotic, and never-ending is clearly marking gender, as the handkerchief also marks a gendered transaction of comfort.The handkerchief functions as a material marker of the “chivalrous gent” partly due to the number of times women are seen to cry in this film. In one of Ben’s first encounters with Jules she is crying in a boardroom, when it is suggested that she find a CEO to manage the company. Ben is clearly embarrassed, as is Jules, indicating the inappropriateness of such bodily emissions at work and reinforcing the emotional currency of women in the workplace. Jules again cries while discussing her marriage crisis with Ben, a scene in which Ben comments it is “the one time when he doesn’t have a hanky.” By the end of the film, when Jules and Matt are reconciling, she suggests: “It would be great if you were to carry a handkerchief.” The remaking of modern men into the retro style of Ben is more fully manifested in Davis who is depicted going to work on the last day in the film in a suit and tie. No doubt a handkerchief lurks hidden within.ConclusionThe yearning that emerges for a masculinity of yesteryear means that the intern in this film, Ben Whittaker, becomes an internal moral compass who reminds us of rapid social changes in gender and work, and of their discomfits. That this should be mapped onto an older, white, heterosexual, male body is unsurprising, given the authority traditionally invested in such bodies. Ben’s retro masculinity, however, is a fantasy from a fictional yesteryear, without the social or political forces that render those times problematic; instead, his material culture is fetishised and stripped of political analysis. Ben even becomes the voice of feminism, correcting Jules for taking the blame for Matt’s affair. Buchbinder argues that the more recent manifestations in film and television of “inadequate or incomplete” masculinity can be understood as “enacting a resistance to or even a refusal of the coercive pressure of the gender system” (235, italics in original), and yet The Intern’s yearning for a slow, orderly, mature, and knowing male hero refuses much space for alternative younger models. Despite this apparently unerring adulation of retro masculinity, however, we are reminded of the sexist social culture that suits, briefcases, and handkerchiefs materialise every time Jules encounters one of the seasoned CEOs jostling to replace her. The yearning for a stable masculinity in this film comes at the cost of politicising the past, and imagining alternative models for the future.ReferencesAtkinson, Paul. “Man in a Briefcase: The Social Construction of the Laptop Computer and the Emergence of a Type Form.” Journal of Design History 18.2 (2005): 191-205. Buchbinder, David. “Enter the Schlemiel: The Emergence of Inadequate of Incompetent Masculinities in Recent Film and Television.” Canadian Review of American Studies 38.2 (2008): 227-245.Butler, Judith. Gender Trouble. New York: Routledge, 1990.Connell, R.W. Masculinities. 2nd ed. Cambridge: Polity Press, 2005.Edwards, Tim. Fashion in Focus: Concepts, Practices and Politics. London: Routledge, 2010.Gatens, Moira. Imaginary Bodies: Ethics, Power and Corporeality. New York: Routledge, 1996.Gilleard, Chris, and Paul Higgs. Ageing, Corporeality and Embodiment. London: Anthem, 2014.Lizardi, Ryan. Mediated Nostalgia: Individual Memory and Contemporary Mass Media. London: Lexington Books, 2015.Longhurst, Robyn. Bodies: Exploring Fluid Boundaries. London: Routledge, 2001.Meyers, Nancy, dir. The Intern. Warner Bros. Pictures, 2015.Turkle, Sherry. “The Things That Matter.” Evocative Objects: Things We Think With. Ed. Sherry Turkle. Cambridge MA: MIT Press, 2007.Turner, Graeme. Film as Social Practice. 3rd ed. London: Routledge, 2002.Veenstra, Aleit, and Giselinde Kuipers. “It Is Not Old-Fashioned, It Is Vintage: Vintage Fashion and the Complexities of 21st Century Consumption Practices.” Sociology Compass 7.5 (2013): 355-365.

All history of this area and the general talk and all of that is that 1973 was a turning point and the Aquarius Festival is credited with having turned this region around in so many ways, but I think that is a myth ... and I have to honour the truth; and the truth is that old Dicke Donelly came and did a Welcome to Country the night before the festival. (Joseph in Joseph and Hanley)In 1973 the Australian Union of Students (AUS) held the Aquarius Arts and Lifestyle Festival in a small, rural New South Wales town called Nimbin. The festival was seen as the peak expression of Australian counterculture and is attributed to creating the “Rainbow Region”, an area with a concentration of alternative life stylers in Northern NSW (Derrett 28). While the Aquarius Festival is recognised as a founding historical and countercultural event, the unique and important relationships established with Indigenous people at this time are generally less well known. This article investigates claims that the 1973 Aquarius Festival was “the first event in Australian history that sought permission for the use of the land from the Traditional Owners” (Joseph and Hanley). The diverse international, national and local conditions that coalesced at the Aquarius Festival suggest a fertile environment was created for reconciliatory bonds to develop. Often dismissed as a “tree hugging, soap dodging movement,” the counterculture was radically politicised having sprung from the 1960s social revolutions when the world witnessed mass demonstrations that confronted war, racism, sexism and capitalism. Primarily a youth movement, it was characterised by flamboyant dress, music, drugs and mass gatherings with universities forming the epicentre and white, middle class youth leading the charge. As their ideals of changing the world were frustrated by lack of systematic change, many decided to disengage and a migration to rural settings occurred (Jacob; Munro-Clarke; Newton). In the search for alternatives, the counterculture assimilated many spiritual practices, such as Eastern traditions and mysticism, which were previously obscure to the Western world. This practice of spiritual syncretism can be represented as a direct resistance to the hegemony of the dominant Western culture (Stell). As the new counterculture developed, its progression from urban to rural settings was driven by philosophies imbued with a desire to reconnect with and protect the natural world while simultaneously rejecting the dominant conservative order. A recurring feature of this countercultural ‘back to the land’ migration was not only an empathetic awareness of the injustices of colonial past, but also a genuine desire to learn from the Indigenous people of the land. Indigenous people were generally perceived as genuine opposers of Westernisation, inherently spiritual, ecological, tribal and communal, thus encompassing the primary values to which the counterculture was aspiring (Smith). Cultures converged. One, a youth culture rebelling from its parent culture; the other, ancient cultures reeling from the historical conquest by the youths’ own ancestors. Such cultural intersections are rich with complex scenarios and politics. As a result, often naïve, but well-intended relations were established with Native Americans, various South American Indigenous peoples, New Zealand Maori and, as this article demonstrates, the Original People of Australia (Smith; Newton; Barr-Melej; Zolov). The 1960s protest era fostered the formation of groups aiming to address a variety of issues, and at times many supported each other. Jennifer Clarke says it was the Civil Rights movement that provided the first models of dissent by formulating a “method, ideology and language of protest” as African Americans stood up and shouted prior to other movements (2). The issue of racial empowerment was not lost on Australia’s Indigenous population. Clarke writes that during the 1960s, encouraged by events overseas and buoyed by national organisation, Aborigines “slowly embarked on a political awakening, demanded freedom from the trappings of colonialism and responded to the effects of oppression at worst and neglect at best” (4). Activism of the 1960s had the “profoundly productive effect of providing Aborigines with the confidence to assert their racial identity” (159). Many Indigenous youth were compelled by the zeitgeist to address their people’s issues, fulfilling Charlie Perkins’s intentions of inspiring in Indigenous peoples a will to resist (Perkins). Enjoying new freedoms of movement out of missions, due to the 1967 Constitutional change and the practical implementation of the assimilation policy, up to 32,000 Indigenous youth moved to Redfern, Sydney between 1967 and 1972 (Foley, “An Evening With”). Gary Foley reports that a dynamic new Black Power Movement emerged but the important difference between this new younger group and the older Indigenous leaders of the day was the diverse range of contemporary influences. Taking its mantra from the Black Panther movement in America, though having more in common with the equivalent Native American Red Power movement, the Black Power Movement acknowledged many other international struggles for independence as equally inspiring (Foley, “An Evening”). People joined together for grassroots resistance, formed anti-hierarchical collectives and established solidarities between varied groups who previously would have had little to do with each other. The 1973 Aquarius Festival was directly aligned with “back to the land” philosophies. The intention was to provide a place and a reason for gathering to “facilitate exchanges on survival techniques” and to experience “living in harmony with the natural environment.” without being destructive to the land (Dunstan, “A Survival Festival”). Early documents in the archives, however, reveal no apparent interest in Australia’s Indigenous people, referring more to “silken Arabian tents, mediaeval banners, circus, jugglers and clowns, peace pipes, maypole and magic circles” (Dunstan, “A Survival Festival”). Obliterated from the social landscape and minimally referred to in the Australian education system, Indigenous people were “off the radar” to the majority mindset, and the Australian counterculture similarly was slow to appreciate Indigenous culture. Like mainstream Australia, the local counterculture movement largely perceived the “race” issue as something occurring in other countries, igniting the phrase “in your own backyard” which became a catchcry of Indigenous activists (Foley, “Whiteness and Blackness”) With no mention of any Indigenous interest, it seems likely that the decision to engage grew from the emerging climate of Indigenous activism in Australia. Frustrated by student protestors who seemed oblivious to local racial issues, focusing instead on popular international injustices, Indigenous activists accused them of hypocrisy. Aquarius Festival directors, found themselves open to similar accusations when public announcements elicited a range of responses. Once committed to the location of Nimbin, directors Graeme Dunstan and Johnny Allen began a tour of Australian universities to promote the upcoming event. While at the annual conference of AUS in January 1973 at Monash University, Dunstan met Indigenous activist Gary Foley: Gary witnessed the presentation of Johnny Allen and myself at the Aquarius Foundation session and our jubilation that we had agreement from the village residents to not only allow, but also to collaborate in the production of the Festival. After our presentation which won unanimous support, it was Gary who confronted me with the question “have you asked permission from local Aboriginal folk?” This threw me into confusion because we had seen no Aboriginals in Nimbin. (Dunstan, e-mail) Such a challenge came at a time when the historical climate was etched with political activism, not only within the student movement, but more importantly with Indigenous activists’ recent demonstrations, such as the installation in 1972 of the Tent Embassy in Canberra. As representatives of the counterculture movement, which was characterised by its inclinations towards consciousness-raising, AUS organisers were ethically obliged to respond appropriately to the questions about Indigenous permission and involvement in the Aquarius Festival at Nimbin. In addition to this political pressure, organisers in Nimbin began hearing stories of the area being cursed or taboo for women. This most likely originated from the tradition of Nimbin Rocks, a rocky outcrop one kilometre from Nimbin, as a place where only certain men could go. Jennifer Hoff explains that many major rock formations were immensely sacred places and were treated with great caution and respect. Only a few Elders and custodians could visit these places and many such locations were also forbidden for women. Ceremonies were conducted at places like Nimbin Rocks to ensure the wellbeing of all tribespeople. Stories of the Nimbin curse began to spread and most likely captivated a counterculture interested in mysticism. As organisers had hoped that news of the festival would spread on the “lips of the counterculture,” they were alarmed to hear how “fast the bad news of this curse was travelling” (Dunstan, e-mail). A diplomatic issue escalated with further challenges from the Black Power community when organisers discovered that word had spread to Sydney’s Indigenous community in Redfern. Organisers faced a hostile reaction to their alleged cultural insensitivity and were plagued by negative publicity with accusations the AUS were “violating sacred ground” (Janice Newton 62). Faced with such bad press, Dunstan was determined to repair what was becoming a public relations disaster. It seemed once prompted to the path, a sense of moral responsibility prevailed amongst the organisers and they took the unprecedented step of reaching out to Australia’s Indigenous people. Dunstan claimed that an expedition was made to the local Woodenbong mission to consult with Elder, Uncle Lyle Roberts. To connect with local people required crossing the great social divide present in that era of Australia’s history. Amy Nethery described how from the nineteenth century to the 1960s, a “system of reserves, missions and other institutions isolated, confined and controlled Aboriginal people” (9). She explains that the people were incarcerated as a solution to perceived social problems. For Foley, “the widespread genocidal activity of early “settlement” gave way to a policy of containment” (Foley, “Australia and the Holocaust”). Conditions on missions were notoriously bad with alcoholism, extreme poverty, violence, serious health issues and depression common. Of particular concern to mission administrators was the perceived need to keep Indigenous people separate from the non-indigenous population. Dunstan described the mission he visited as having “bad vibes.” He found it difficult to communicate with the elderly man, and was not sure if he understood Dunstan’s quest, as his “responses came as disjointed raves about Jesus and saving grace” (Dunstan, e-mail). Uncle Lyle, he claimed, did not respond affirmatively or negatively to the suggestion that Nimbin was cursed, and so Dunstan left assuming it was not true. Other organisers began to believe the curse and worried that female festival goers might get sick or worse, die. This interpretation reflected, as Vanessa Bible argues, a general Eurocentric misunderstanding of the relationship of Indigenous peoples with the land. Paul Joseph admits they were naïve whites coming into a place with very little understanding, “we didn’t know if we needed a witch doctor or what we needed but we knew we needed something from the Aborigines to lift the spell!”(Joseph and Hanley). Joseph, one of the first “hippies” who moved to the area, had joined forces with AUS organisers. He said, “it just felt right” to get Indigenous involvement and recounted how organisers made another trip to Woodenbong Mission to find Dickee (Richard) Donnelly, a Song Man, who was very happy to be invited. Whether the curse was valid or not it proved to be productive in further instigating respectful action. Perhaps feeling out of their depth, the organisers initiated another strategy to engage with Australian Indigenous people. A call out was sent through the AUS network to diversify the cultural input and it was recommended they engage the services of South African artist, Bauxhau Stone. Timing aligned well as in 1972 Australia had voted in a new Prime Minister, Gough Whitlam. Whitlam brought about significant political changes, many in response to socialist protests that left a buoyancy in the air for the counterculturalist movement. He made prodigious political changes in support of Indigenous people, including creating the Aboriginal Arts Board as part of the Australian Council of the Arts (ACA). As the ACA were already funding activities for the Aquarius Festival, organisers were successful in gaining two additional grants specifically for Indigenous participation (Farnham). As a result We were able to hire […] representatives, a couple of Kalahari bushmen. ‘Cause we were so dumb, we didn’t think we could speak to the black people, you know what I mean, we thought we would be rejected, or whatever, so for us to really reach out, we needed somebody black to go and talk to them, or so we thought, and it was remarkable. This one Bau, a remarkable fellow really, great artist, great character, he went all over Australia. He went to Pitjantjatjara, Yirrkala and we arranged buses and tents when they got here. We had a very large contingent of Aboriginal people come to the Aquarius Festival, thanks to Whitlam. (Joseph in Joseph and Henley) It was under the aegis of these government grants that Bauxhau Stone conducted his work. Stone embodied a nexus of contemporary issues. Acutely aware of the international movement for racial equality and its relevance to Australia, where conditions were “really appalling”, Stone set out to transform Australian race relations by engaging with the alternative arts movement (Stone). While his white Australian contemporaries may have been unaccustomed to dealing with the Indigenous racial issue, Stone was actively engaged and thus well suited to act as a cultural envoy for the Aquarius Festival. He visited several local missions, inviting people to attend and notifying them of ceremonies being conducted by respected Elders. Nimbin was then the site of the Aquarius Lifestyle and Celebration Festival, a two week gathering of alternative cultures, technologies and youth. It innovatively demonstrated its diversity of influences, attracted people from all over the world and was the first time that the general public really witnessed Australia’s counterculture (Derrett 224). As markers of cultural life, counterculture festivals of the 1960s and 1970s were as iconic as the era itself and many around the world drew on the unique Indigenous heritage of their settings in some form or another (Partridge; Perone; Broadley and Jones; Zolov). The social phenomenon of coming together to experience, celebrate and foster a sense of unity was triggered by protests, music and a simple, yet deep desire to reconnect with each other. Festivals provided an environment where the negative social pressures of race, gender, class and mores (such as clothes) were suspended and held the potential “for personal and social transformation” (St John 167). With the expressed intent to “take matters into our own hands” and try to develop alternative, innovative ways of doing things with collective participation, the Aquarius Festival thus became an optimal space for reinvigorating ancient and Indigenous ways (Dunstan, “A Survival Festival”). With philosophies that venerated collectivism, tribalism, connecting with the earth, and the use of ritual, the Indigenous presence at the Aquarius Festival gave attendees the opportunity to experience these values. To connect authentically with Nimbin’s landscape, forming bonds with the Traditional Owners was essential. Participants were very fortunate to have the presence of the last known initiated men of the area, Uncle Lyle Roberts and Uncle Dickee Donnely. These Elders represented the last vestiges of an ancient culture and conducted innovative ceremonies, song, teachings and created a sacred fire for the new youth they encountered in their land. They welcomed the young people and were very happy for their presence, believing it represented a revolutionary shift (Wedd; King; John Roberts; Cecil Roberts). Images 1 and 2: Ceremony and talks conducted at the Aquarius Festival (people unknown). Photographs reproduced by permission of photographer and festival attendee Paul White. The festival thus provided an important platform for the regeneration of cultural and spiritual practices. John Roberts, nephew of Uncle Lyle, recalled being surprised by the reaction of festival participants to his uncle: “He was happy and then he started to sing. And my God … I couldn’t get near him! There was this big ring of hippies around him. They were about twenty deep!” Sharing to an enthusiastic, captive audience had a positive effect and gave the non-indigenous a direct Indigenous encounter (Cecil Roberts; King; Oshlak). Estimates of the number of Indigenous people in attendance vary, with the main organisers suggesting 800 to 1000 and participants suggesting 200 to 400 (Stone; Wedd; Oshlak: Joseph; King; Cecil Roberts). As the Festival lasted over a two week period, many came and left within that time and estimates are at best reliant on memory, engagement and perspectives. With an estimated total attendance at the Festival between 5000 and 10,000, either number of Indigenous attendees is symbolic and a significant symbolic statistic for Indigenous and non-indigenous to be together on mutual ground in Australia in 1973. Images 3-5: Performers from Yirrkala Dance Group, brought to the festival by Stone with funding from the Federal Government. Photographs reproduced by permission of photographer and festival attendee Dr Ian Cameron. For Indigenous people, the event provided an important occasion to reconnect with their own people, to share their culture with enthusiastic recipients, as well as the chance to experience diverse aspects of the counterculture. Though the northern NSW region has a history of diverse cultural migration of Italian and Indian families, the majority of non-indigenous and Indigenous people had limited interaction with cosmopolitan influences (Kijas 20). Thus Nimbin was a conservative region and many Christianised Indigenous people were also conservative in their outlook. The Aquarius Festival changed that as the Indigenous people experienced the wide-ranging cultural elements of the alternative movement. The festival epitomised countercultural tendencies towards flamboyant fashion and hairstyles, architectural design, fantastical art, circus performance, Asian clothes and religious products, vegetarian food and nudity. Exposure to this bohemian culture would have surely led to “mind expansion and consciousness raising,” explicit aims adhered to by the movement (Roszak). Performers and participants from Africa, America and India also gave attending Indigenous Australians the opportunity to interact with non-European cultures. Many people interviewed for this paper indicated that Indigenous people’s reception of this festival experience was joyous. For Australia’s early counterculture, interest in Indigenous Australia was limited and for organisers of the AUS Aquarius Festival, it was not originally on the agenda. The counterculture in the USA and New Zealand had already started to engage with their Indigenous people some years earlier. However due to the Aquarius Festival’s origins in the student movement and its solidarities with the international Indigenous activist movement, they were forced to shift their priorities. The coincidental selection of a significant spiritual location at Nimbin to hold the festival brought up additional challenges and countercultural intrigue with mystical powers and a desire to connect authentically to the land, further prompted action. Essentially, it was the voices of empowered Indigenous activists, like Gary Foley, which in fact triggered the reaching out to Indigenous involvement. While the counterculture organisers were ultimately receptive and did act with unprecedented respect, credit must be given to Indigenous activists. The activist’s role is to trigger action and challenge thinking and in this case, it was ultimately productive. Therefore the Indigenous people were not merely passive recipients of beneficiary goodwill, but active instigators of appropriate cultural exchange. After the 1973 festival many attendees decided to stay in Nimbin to purchase land collectively and a community was born. Relationships established with local Indigenous people developed further. Upon visiting Nimbin now, one will see a vibrant visual display of Indigenous and psychedelic themed art, a central park with an open fire tended by local custodians and other Indigenous community members, an Aboriginal Centre whose rent is paid for by local shopkeepers, and various expressions of a fusion of counterculture and Indigenous art, music and dance. While it appears that reconciliation became the aspiration for mainstream society in the 1990s, Nimbin’s early counterculture history had Indigenous reconciliation at its very foundation. The efforts made by organisers of the 1973 Aquarius Festival stand as one of very few examples in Australian history where non-indigenous Australians have respectfully sought to learn from Indigenous people and to assimilate their cultural practices. It also stands as an example for the world, of reconciliation, based on hippie ideals of peace and love. They encouraged the hippies moving up here, even when they came out for Aquarius, old Uncle Lyle and Richard Donnelly, they came out and they blessed the mob out here, it was like the hairy people had come back, with the Nimbin, cause the Nimbynji is the little hairy people, so the hairy people came back (Jerome). References Barr-Melej, Patrick. “Siloísmo and the Self in Allende’s Chile: Youth, 'Total Revolution,' and the Roots of the Humanist Movement.” Hispanic American Historical Review 86.4 (Nov. 2006): 747-784. Bible, Vanessa. Aquarius Rising: Terania Creek and the Australian Forest Protest Movement. BA (Honours) Thesis. University of New England, Armidale, 2010. Broadley, Colin, and Judith Jones, eds. Nambassa: A New Direction. Auckland: Reed, 1979. Bryant, Gordon M. Parliament of Australia. Minister for Aboriginal Affairs. 1 May 1973. Australian Union of Students. Records of the AUS, 1934-1991. National Library of Australia MS ACC GB 1992.0505. Cameron, Ian. “Aquarius Festival Photographs.” 1973. Clarke, Jennifer. Aborigines and Activism: Race, Aborigines and the Coming of the Sixties to Australia. Crawley: University of Western Australia Press, 2008. Derrett, Ross. Regional Festivals: Nourishing Community Resilience: The Nature and Role of Cultural Festivals in Northern Rivers NSW Communities. PhD Thesis. Southern Cross University, Lismore, 2008. Dunstan, Graeme. “A Survival Festival May 1973.” 1 Aug. 1972. Pamphlet. MS 6945/1. Nimbin Aquarius Festival Archives. National Library of Australia, Canberra. ---. E-mail to author, 11 July 2012. ---. “The Aquarius Festival.” Aquarius Rainbow Region. n.d. Farnham, Ken. Acting Executive Officer, Aboriginal Council for the Arts. 19 June 1973. Letter. MS ACC GB 1992.0505. Australian Union of Students. Records of the AUS, 1934-1991. National Library of Australia, Canberra. Foley, Gary. “Australia and the Holocaust: A Koori Perspective (1997).” The Koori History Website. n.d. 20 May 2013 ‹http://www.kooriweb.org/foley/essays/essay_8.html›. ---. “Whiteness and Blackness in the Koori Struggle for Self-Determination (1999).” The Koori History Website. n.d. 20 May 2013 ‹http://www.kooriweb.org/foley/essays/essay_9.html›. ---. “Black Power in Redfern 1968-1972 (2001).” The Koori History Website. n.d. 20 May 2013 ‹http://www.kooriweb.org/foley/essays/essay_1.html›. ---. “An Evening with Legendary Aboriginal Activist Gary Foley.” Conference Session. Marxism 2012 “Revolution in the Air”, Melbourne, Mar. 2012. Hoff, Jennifer. Bundjalung Jugun: Bundjalung Country. Lismore: Richmond River Historical Society, 2006. Jacob, Jeffrey. New Pioneers: The Back-to-the-Land Movement and the Search for a Sustainable Future. Pennsylvania: Penn State Press, 1997. Jerome, Burri. Interview. 31 July 2012. Joseph, Paul. Interview. 7 Aug. 2012. Joseph, Paul, and Brendan ‘Mookx’ Hanley. Interview by Rob Willis. 14 Aug. 2010. Audiofile, Session 2 of 3. nla.oh-vn4978025. Rob Willis Folklore Collection. National Library of Australia, Canberra. Kijas, Johanna, Caravans and Communes: Stories of Settling in the Tweed 1970s & 1980s. Murwillumbah: Tweed Shire Council, 2011. King, Vivienne (Aunty Viv). Interview. 1 Aug. 2012. Munro-Clarke, Margaret. Communes of Rural Australia: The Movement Since 1970. Sydney: Hale and Iremonger, 1986. Nethery, Amy. “Aboriginal Reserves: ‘A Modern-Day Concentration Camp’: Using History to Make Sense of Australian Immigration Detention Centres.” Does History Matter? Making and Debating Citizenship, Immigration and Refugee Policy in Australia and New Zealand. Eds. Klaus Neumann and Gwenda Tavan. Canberra: Australian National University Press, 2009. 4. Newton, Janice. “Aborigines, Tribes and the Counterculture.” Social Analysis 23 (1988): 53-71. Newton, John. The Double Rainbow: James K Baxter, Ngati Hau and the Jerusalem Commune. Wellington: Victoria University Press, 2009. Offord, Baden. “Mapping the Rainbow Region: Fields of Belonging and Sites of Confluence.” Transformations 2 (March 2002): 1-5. Oshlak, Al. Interview. 27 Mar. 2013. Partridge, Christopher. “The Spiritual and the Revolutionary: Alternative Spirituality, British Free Festivals, and the Emergence of Rave Culture.” Culture and Religion: An Interdisciplinary Journal 7 (2006): 3-5. Perkins, Charlie. “Charlie Perkins on 1965 Freedom Ride.” Youtube, 13 Oct. 2009. Perone, James E. Woodstock: An Encyclopedia of the Music and Art Fair. Greenwood: Greenwood Publishing Group, 2005. Roberts, John. Interview. 1 Aug. 2012. Roberts, Cecil. Interview. 6 Aug. 2012. Roszak, Theodore. The Making of a Counter Culture: Reflections on the Technocratic Society and Its Youthful Opposition. New York: University of California Press,1969. St John, Graham. “Going Feral: Authentica on the Edge of Australian culture.” The Australian Journal of Anthropology 8 (1997): 167-189. Smith, Sherry. Hippies, Indians and the Fight for Red Power. New York: Oxford University Press, 2012. Stell, Alex. Dancing in the Hyper-Crucible: The Rite de Passage of the Post-Rave Movement. BA (Honours) Thesis. University of Westminster, London, 2005. Stone, Trevor Bauxhau. Interview. 1 Oct. 2012. Wedd, Leila. Interview. 27 Sep. 2012. White, Paul. “Aquarius Revisited.” 1973. Zolov, Eric. Refried Elvis: The Rise of the Mexican Counterculture. Berkeley: University of California Press, 1999.

There was a moment just after September 11, 2001, that many commentators heralded the end of our celebrity obsessions and the emergence of a new sobriety in politics and culture. We had the mediated version of atonement when the famous presented their most serious sides for television specials in support of the families of the victims of the September 11 attacks. But within a matter of weeks the celebrity industry was back on its old track – salacious rumors about J-Lo and her movement through the entertainment industry A-List, further debates about the propriety of Michael Jackson’s behaviour, Demi Moore’s new love interest Ashton Kutcher – who is and was young enough to be her son and so on. The machine and industry that had been in place tested whether it could continue its dance with public intimacy and private turmoils of the rich and famed. Fame is both fickle and incredibly enduring. It relies on a public individual’s connection to an audience and how that persona can embody some form of affective investment (Marshall, Celebrity and Power). Audience’s loyalty can migrate, but the machinery of fame can produce new variations for newly minted moments of affection or even its opposite, intense dislike. What is enduring is the process. There is the manufacture of celebrities and stars that were produced with regularity by the old movie studios in the first half of the twentieth century that are now produced with astonishing levels of success through the current array of reality/game shows via television. Beyond these public variations, there is the will-to-fame that is expressed by the various webcam sites and weblogs where a new era of public narcissism is mutating with new media forms. This issue deals with fame; but it is not alone. The academy has embraced the study of celebrity and fame over the last decade and it has accelerated in recent years. Sport stardom (Andrews and Jackson), film stardom (Austin and Barker), literary celebrity (Moran; Glass), journalism and celebrity (Ponce de Leon; Marshall, “Intimately Intertwined”), the psychology of fame (Giles), and media and the celebrity (Turner; Marshall, Celebrity and Power) have appeared as full-fledged books with the regularity that echoes the celebrity system’s own production process. This burgeoning interest in fame cuts across disciplinary study in surprising ways. Chris Rojek’s discussion of religion and celebrity is but one interesting recent variation in the study of fame (Rojek). The interest in this issue has been impressive and, for an editor, at times overwhelming. Nonetheless, we have collected an intriguing array of articles to advance the study of fame and to engage with the way it reflects and refracts the complex crystalline structure of popular culture. Understanding fame demands a form of perceptive interdisciplinarity that our group of 18 authors has worked to achieve. Gerard Goggin and Christopher Newell’s article on how Christopher Reeve’s fame has transformed and disciplined international debates on disability to narrowly focus on the agenda of the “cure” serves as our feature article. The article paints a fascinating picture on the reconstruction of this particular dimension of the public sphere via the agency of a persona. Goggin and Newell’s writing is particularly valuable to understand the legacy of Reeve since his recent death and how it will continue to shape the concepts of disability for years if not decades to come. Dealing with Ziggy Stardust, the contrived fictional star that Bowie incarnated in the early 1970s, allows Suzanne Rintoul to work through how celebrity and fame provide a discursive narrative that can be the source for performance of the public self. Bowie plays with ironic distance that is understood as a debate about authenticity in a way that is implicitly understood as a trope of contemporary popular culture and the audience’s understanding of popular figures. William Tregonning explains that authenticity remains a central feature of how the famed – in popular music at the very least – refer to their identities. Via Britney Spears, Jennifer Lopez and Christine Aguilera, the author weaves a reading of their moments of their publicly reported self-reflection that entreats their audiences to understand their desire to be seen as real and identical to their pre-famous identities despite/because of their heavily hyped and inauthentic pop presence. Jonathan Goldman’s reading of Charlie Chaplin provides one of the more fascinating intertextual readings of how the famed persona can be used and turned back towards the production of the film narrative and how it can be read by audiences. Goldman deftly reads the closing image of the film Modern Times as an epigraph that identifies how the extratextual of celebrity and persona flow back into informing the reading of an actor’s work. And all of this “work” is done quite consciously by Chaplin as his own persona – his “trademark” as tramp – can work as a powerful shorthand for his films. Gordon Fletcher provides an entry point to determine the extent and reach of fame through a study of the frequency with which different public figures’ names are used in Internet searches. Fletcher’s work presents “an index of fame” as these particular personalities intersect with the promotional culture’s intentions via releases and with specific events that have clear connections to public individuals. The Web serves as a way to map these cultural trends in a manner that was more difficult to undertake in the past. Reality television internationally has produced famous people with astounding regularity and three of our authors have tried to address the way in which television practices have articulated fame and celebritydom. Su Holmes’s inspection of reality television programmes explicates that the production of the celebrity is revealed as much as traditional notions of earning one’s acclaim through talent, hard work and understanding the industry. Tom Mole’s “hypertrophic celebrity” refers to the way that the entertainment industry via reality television has engaged in many more ways of promoting and cross-promoting individuals through a variety of technologies and “intertextual networks”. Ultimately, it is the formats that have been more successful and sustained than any individual star that is created and quickly disappears. Mole indicates that observing this element of celebrity culture reveals a great deal about the new machinations of sophistication of the entertainment industry. Douglas Fairchild’s study of Australian Idol dovetails into Mole’s insights. One of the lacunae of research in popular music, according to Fairchild, is the operation of public relations in musical cultural production. Fairchild draws on research that discusses how the “attention economy” wraps around contemporary cultural production through the techniques of publicity and public relations to deepen their significance and play in popular culture. The decline in recorded music – or its change to downloading – has demanded a refocusing of an industry to make particular individuals as entertainment stars that move between the media of television and music (and other cultural forms and venues if possible) and thereby produce a strong divertissement for the attention economy. Fame and infamy blur in David Schmid’s study of the collection of serial killer memorabilia online. Collectors are condemned for their fascination, but contemporary culture’s relationship to the fetish objects of infamy demands a more careful reading. Schmid relates the fascination with how central serial killers are to the celebrity system and “America” and become prominent idols for consumption – to paraphrase Leo Lowenthal. In three of our articles, artistic practices are investigated but from quite different perspectives. It seems almost de rigeur to have some mention of Andy Warhol in an issue devoted to fame. Michael Angelo Tata’s work moves laterally (which is always appropriate for Warhol…) along the surface of Warhol to debate his ruminations of the fabrication of the self through his fascination and play with the world of modeling. Davin Heckman explores the production of persona not through the extensions of fame provided by contemporary mass media, but rather through the intensive production of graffiti tags in Los Angeles by the irrepressible “Chaka”. Heckman’s study of fame makes us think how the enigmatic can be played out in a geographical space (contemporary Los Angeles) that is inundated with the production of other images of fame. Carrie LeBlanc’s analysis of the British celebrity-artist Damien Hirst attempts to tread the line between the value of the artist persona to the meaning of artistic practice and what we could now call – thanks to Fairchild’s article in this issue – the ‘attention economy’ that circulates around the meaning of the artist and art work. Celebrity is integral to the interpretation of Hirst and his working class persona is integral to his play in British media as much as the meaning of his shock-art. The Harry Potter phenomenon has produced a number of famed individuals, from its author to the actors associated with the three principal roles; but this fame presents an elaborate textual field that becomes the territory of fan fiction. Lelia Green and Carmen Guinery investigate the permutations of fame that envelope fan fiction and provide one of the motivations for fan fiction authors and the expansion of their influence among fan groups. Fame is a kind of moving signification system that draws on popular culture fragments and elements to buttress the centrality of its various personalities. Mohmin Rahman has posited that David Beckham’s fame in both photos in magazines and in descriptions of his body rely knowingly on queer iconography but only as a surface meaning system. Ultimately, Beckham after playing with the codes of queer must reassert the bedrock of his identity through heterosexuality; nonetheless, Rahman identifies the uses made of queer representations in displaying the male sporting hero in the most coded way. The last two articles deal with the politics of fame and its projections on to obvious personas. Paul Allatson writes a wonderful review of the existent but non-existent Elián Gonzalez and how the virtual Elián is deployed as a persona for all sorts of positions in the United States and Cuba for specific political ends. As much as Elián was converted and passed between countries, the virtual Elián becomes a vessel for the construction of a variety of political postures that can be framed in national desires and ethnic ambitions. Kevin Howley, drawing insights from the remarkable reincarnation of the legacy of Reagan through his death and funeral, provides an outline of how the myth of the famed president is maintained and actively fostered by a variety of groups. Embedded in the production of Reagan in death is his originary filmic persona, transplanted into the Teflon presidency and finally into a conservative politics of the future of the right. This collection on the concept of fame provides an intellectual gestalt of the some of the tropes that circulate around the production of public personalities. The ephemeral nature of fame means that it can be attached to and detached from individuals relatively easily. Fame is surface meaning that may correlate with deeper issues and more profound essences, but fundamentally fame is designed to be a play on the surface and to allow that surface pattern to circulate widely across a culture or, on occasion, transculturally. Fame moves readily and easily between the domains of the public and the private for public consumption. Reading the production of fame is a reading of popular culture itself as it is reproduced and expanded via its various forms of mediation. In this issue of M/C Journal, we can see the dispositifs of how public identities – the material instances of fame production – refract publics and popular desires. Dig into the various narratives of fame that these 16 articles present – they are both intellectually challenging and – in the wonderful tradition of M/C Journal – great reads as well. References Andrews, David, and Steven Jackson (eds.). Sport Stars: The Cultural Politics of the Sporting Celebrity. London: Routledge, 2001. Austin, Thomas and Martin Barker (eds.). Contemporary Hollywood Stardom. London: Edward Arnold, 2003. Glass, Loren. Authors Inc: Literary Celebrity in the Modern United States. New York: New York UP, 2004. Marshall, P. David. “Intimately Intertwined in the Most Public Way: Celebrity and Journalism.” Journalism: Critical Issues. Ed. Stuart Allen. Maidenhead, Berkshire, UK: McGraw-Hill/Open UP, 2005. 19-29 Marshall, P. David. Celebrity and Power: Fame in Contemporary Culture. U of Minnesota P, 1997. Moran, Joe. Star Authors: Literary Celebrity in America. Pluto Press, 2000. Ponce De Leon, Charles S. Self-Exposure: Human Interest Journalism and the Emergence of Celebrity in America, 1890-1940. Chapel Hill, N.C.: U of North Carolina P, 2002. Rojek, Chris. Celebrity. London: Reaktion, 2001. Turner, Graeme. Understanding Celebrity. London: Sage, 2004. Citation reference for this article MLA Style Marshall, P. David. "Fame's Perpetual Moment." M/C Journal 7.5 (2004). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0411/01-editorial.php>. APA Style Marshall, P. (Nov. 2004) "Fame's Perpetual Moment," M/C Journal, 7(5). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0411/01-editorial.php>.

Introduction One of the ways in which ‘country’ is made to work discursively is in ‘country music’ – defining a genre and sensibility in music production, marketing and consumption. This article seeks to excavate one small niche in the historical geography of country music to explore exactly how discursive antecedents emerged, and crucially, how images associated with ‘country’ surfaced and travelled internationally via one of the new ‘global’ media of the first half of the twentieth century – sheet music. My central arguments are twofold: first, that alongside aural qualities and lyrical content, the visual elements of sheet music were important and thus far have been under-acknowledged. Sheet music diffused the imagery connecting ‘country’ to music, to particular landscapes, and masculinities. In the literature on country music much emphasis has been placed on film, radio and television (Tichi; Peterson). Yet, sheet music was for several decades the most common way people bought personal copies of songs they liked and intended to play at home on piano, guitar or ukulele. This was particularly the case in Australia – geographically distant, and rarely included in international tours by American country music stars. Sheet music is thus a rich text to reveal the historical contours of ‘country’. My second and related argument is that that the possibilities for the globalising of ‘country’ were first explored in music. The idea of transnational discourses associated with ‘country’ and ‘rurality’ is relatively new (Cloke et al; Gorman-Murray et al; McCarthy), but in music we see early evidence of a globalising discourse of ‘country’ well ahead of the time period usually analysed. Accordingly, my focus is on the sheet music of country songs in Australia in the first half of the twentieth century and on how visual representations hybridised travelling themes to create a new vernacular ‘country’ in Australia. Creating ‘Country’ Music Country music, as its name suggests, is perceived as the music of rural areas, “defined in contrast to metropolitan norms” (Smith 301). However, the ‘naturalness’ of associations between country music and rurality belies a history of urban capitalism and the refinement of deliberate methods of marketing music through associated visual imagery. Early groups wore suits and dressed for urban audiences – but then altered appearances later, on the insistence of urban record companies, to emphasise rurality and cowboy heritage. Post-1950, ‘country’ came to replace ‘folk’ music as a marketing label, as the latter was considered to have too many communistic references (Hemphill 5), and the ethnic mixing of earlier folk styles was conveniently forgotten in the marketing of ‘country’ music as distinct from African American ‘race’ and ‘r and b’ music. Now an industry of its own with multinational headquarters in Nashville, country music is a ‘cash cow’ for entertainment corporations, with lower average production costs, considerable profit margins, and marketing advantages that stem from tropes of working class identity and ‘rural’ honesty (see Lewis; Arango). Another of country music’s associations is with American geography – and an imagined heartland in the colonial frontier of the American West. Slippages between ‘country’ and ‘western’ in music, film and dress enhance this. But historical fictions are masked: ‘purists’ argue that western dress and music have nothing to do with ‘country’ (see truewesternmusic.com), while recognition of the Spanish-Mexican, Native American and Hawaiian origins of ‘cowboy’ mythology is meagre (George-Warren and Freedman). Similarly, the highly international diffusion and adaptation of country music as it rose to prominence in the 1940s is frequently downplayed (Connell and Gibson), as are the destructive elements of colonialism and dispossession of indigenous peoples in frontier America (though Johnny Cash’s 1964 album The Ballads Of The American Indian: Bitter Tears was an exception). Adding to the above is the way ‘country’ operates discursively in music as a means to construct particular masculinities. Again, linked to rural imagery and the American frontier, the dominant masculinity is of rugged men wrestling nature, negotiating hardships and the pressures of family life. Country music valorises ‘heroic masculinities’ (Holt and Thompson), with echoes of earlier cowboy identities reverberating into contemporary performance through dress style, lyrical content and marketing imagery. The men of country music mythology live an isolated existence, working hard to earn an income for dependent families. Their music speaks to the triumph of hard work, honest values (meaning in this context a musical style, and lyrical concerns that are ‘down to earth’, ‘straightforward’ and ‘without pretence’) and physical strength, in spite of neglect from national governments and uncaring urban leaders. Country music has often come to be associated with conservative politics, heteronormativity, and whiteness (Gibson and Davidson), echoing the wider politics of ‘country’ – it is no coincidence, for example, that the slogan for the 2008 Republican National Convention in America was ‘country first’. And yet, throughout its history, country music has also enabled more diverse gender performances to emerge – from those emphasising (or bemoaning) domesticity; assertive femininity; creative negotiation of ‘country’ norms by gay men; and ‘alternative’ culture (captured in the marketing tag, ‘alt.country’); to those acknowledging white male victimhood, criminality (‘the outlaw’), vulnerability and cruelty (see Johnson; McCusker and Pecknold; Saucier). Despite dominant tropes of ‘honesty’, country music is far from transparent, standing for certain values and identities, and yet enabling the construction of diverse and contradictory others. Historical analysis is therefore required to trace the emergence of ‘country’ in music, as it travelled beyond America. A Note on Sheet Music as Media Source Sheet music was one of the main modes of distribution of music from the 1930s through to the 1950s – a formative period in which an eclectic group of otherwise distinct ‘hillbilly’ and ‘folk’ styles moved into a single genre identity, and after which vinyl singles and LP records with picture covers dominated. Sheet music was prevalent in everyday life: beyond radio, a hit song was one that was widely purchased as sheet music, while pianos and sheet music collections (stored in a piece of furniture called a ‘music canterbury’) in family homes were commonplace. Sheet music is in many respects preferable to recorded music as a form of evidence for historical analysis of country music. Picture LP covers did not arrive until the late 1950s (by which time rock and roll had surpassed country music). Until then, 78 rpm shellac discs, the main form of pre-recorded music, featured generic brown paper sleeves from the individual record companies, or city retail stores. Also, while radio was clearly central to the consumption of music in this period, it obviously also lacked the pictorial element that sheet music could provide. Sheet music bridged the music and printing industries – the latter already well-equipped with colour printing, graphic design and marketing tools. Sheet music was often literally crammed with information, providing the researcher with musical notation, lyrics, cover art and embedded advertisements – aural and visual texts combined. These multiple dimensions of sheet music proved useful here, for clues to the context of the music/media industries and geography of distribution (for instance, in addresses for publishers and sheet music retail shops). Moreover, most sheet music of the time used rich, sometimes exaggerated, images to convince passing shoppers to buy songs that they had possibly never heard. As sheet music required caricature rather than detail or historical accuracy, it enabled fantasy without distraction. In terms of representations of ‘country’, then, sheet music is perhaps even more evocative than film or television. Hundreds of sheet music items were collected for this research over several years, through deliberate searching (for instance, in library archives and specialist sheet music stores) and with some serendipity (for instance, when buying second hand sheet music in charity shops or garage sales). The collected material is probably not representative of all music available at the time – it is as much a specialised personal collection as a comprehensive survey. However, at least some material from all the major Australian country music performers of the time were found, and the resulting collection appears to be several times larger than that held currently by the National Library of Australia (from which some entries were sourced). All examples here are of songs written by, or cover art designed for Australian country music performers. For brevity’s sake, the following analysis of the sheet music follows a crudely chronological framework. Country Music in Australia Before ‘Country’ Country music did not ‘arrive’ in Australia from America as a fully-finished genre category; nor was Australia at the time without rural mythology or its own folk music traditions. Associations between Australian national identity, rurality and popular culture were entrenched in a period of intense creativity and renewed national pride in the decades prior to and after Federation in 1901. This period saw an outpouring of art, poetry, music and writing in new nationalist idiom, rooted in ‘the bush’ (though drawing heavily on Celtic expressions), and celebrating themes of mateship, rural adversity and ‘battlers’. By the turn of the twentieth century, such myths, invoked through memory and nostalgia, had already been popularised. Australia had a fully-established system of colonies, capital cities and state governments, and was highly urbanised. Yet the poetry, folk music and art, invariably set in rural locales, looked back to the early 1800s, romanticising bush characters and frontier events. The ‘bush ballad’ was a central and recurring motif, one that commentators have argued was distinctly, and essentially ‘Australian’ (Watson; Smith). Sheet music from this early period reflects the nationalistic, bush-orientated popular culture of the time: iconic Australian fauna and flora are prominent, and Australian folk culture is emphasised as ‘native’ (being the first era of cultural expressions from Australian-born residents). Pioneer life and achievements are celebrated. ‘Along the road to Gundagai’, for instance, was about an iconic Australian country town and depicted sheep droving along rustic trails with overhanging eucalypts. Male figures are either absent, or are depicted in situ as lone drovers in the archetypal ‘shepherd’ image, behind their flocks of sheep (Figure 1). Figure 1: No. 1 Magpie Ballads – The Pioneer (c1900) and Along the road to Gundagai (1923). Further colonial ruralities developed in Australia from the 1910s to 1940s, when agrarian values grew in the promotion of Australian agricultural exports. Australia ‘rode on the sheep’s back’ to industrialisation, and governments promoted rural development and inland migration. It was a period in which rural lifestyles were seen as superior to those in the crowded inner city, and government strategies sought to create a landed proletariat through post-war land settlement and farm allotment schemes. National security was said to rely on populating the inland with those of European descent, developing rural industries, and breeding a healthier and yet compliant population (Dufty), from which armies of war-ready men could be recruited in times of conflict. Popular culture served these national interests, and thus during these decades, when ‘hillbilly’ and other North American music forms were imported, they were transformed, adapted and reworked (as in other places such as Canada – see Lehr). There were definite parallels in the frontier narratives of the United States (Whiteoak), and several local adaptations followed: Tex Morton became Australia’s ‘Yodelling boundary rider’ and Gordon Parsons became ‘Australia’s yodelling bushman’. American songs were re-recorded and performed, and new original songs written with Australian lyrics, titles and themes. Visual imagery in sheet music built upon earlier folk/bush frontier themes to re-cast Australian pastoralism in a more settled, modernist and nationalist aesthetic; farms were places for the production of a robust nation. Where male figures were present on sheet music covers in the early twentieth century, they became more prominent in this period, and wore Akubras (Figure 2). The lyrics to John Ashe’s Growin’ the Golden Fleece (1952) exemplify this mix of Australian frontier imagery, new pastoralist/nationalist rhetoric, and the importation of American cowboy masculinity: Go west and take up sheep, man, North Queensland is the shot But if you don’t get rich, man, you’re sure to get dry rot Oh! Growin’ the golden fleece, battlin’ a-way out west Is bound to break your flamin’ heart, or else expand your chest… We westerners are handy, we can’t afford to crack Not while the whole darn’d country is riding on our back Figure 2: Eric Tutin’s Shearers’ Jamboree (1946). As in America, country music struck a chord because it emerged “at a point in history when the project of the creation and settlement of a new society was underway but had been neither completed nor abandoned” (Dyer 33). Governments pressed on with the colonial project of inland expansion in Australia, despite the theft of indigenous country this entailed, and popular culture such as music became a means to normalise and naturalise the process. Again, mutations of American western imagery, and particular iconic male figures were important, as in Roy Darling’s (1945) Overlander Trail (Figure 3): Wagon wheels are rolling on, and the days seem mighty long Clouds of heat-dust in the air, bawling cattle everywhere They’re on the overlander trail Where only sheer determination will prevail Men of Aussie with a job to do, they’ll stick and drive the cattle through And though they sweat they know they surely must Keep on the trail that winds a-head thro’ heat and dust All sons of Aussie and they will not fail. Sheet music depicted silhouetted men in cowboy hats on horses (either riding solo or in small groups), riding into sunsets or before looming mountain ranges. Music – an important part of popular culture in the 1940s – furthered the colonial project of invading, securing and transforming the Australian interior by normalising its agendas and providing it with heroic male characters, stirring tales and catchy tunes. Figure 3: ‘Roy Darling’s (1945) Overlander Trail and Smoky Dawson’s The Overlander’s Song (1946). ‘Country Music’ Becomes a (Globalised) Genre Further growth in Australian country music followed waves of popularity in the United States in the 1940s and 1950s, and was heavily influenced by new cross-media publicity opportunities. Radio shows expanded, and western TV shows such as Bonanza and On the Range fuelled a ‘golden age’. Australian performers such as Slim Dusty and Smokey Dawson rose to fame (see Fitzgerald and Hayward) in an era when rural-urban migration peaked. Sheet music reflected the further diffusion and adoption of American visual imagery: where male figures were present on sheet music covers, they became more prominent than before and wore Stetsons. Some were depicted as chiselled-faced but simple men, with plain clothing and square jaws. Others began to more enthusiastically embrace cowboy looks, with bandana neckerchiefs, rawhide waistcoats, embellished and harnessed tall shaft boots, pipe-edged western shirts with wide collars, smile pockets, snap fasteners and shotgun cuffs, and fringed leather jackets (Figure 4). Landscapes altered further too: cacti replaced eucalypts, and iconic ‘western’ imagery of dusty towns, deserts, mesas and buttes appeared (Figure 5). Any semblance of folk music’s appeal to rustic authenticity was jettisoned in favour of showmanship, as cowboy personas were constructed to maximise cinematic appeal. Figure 4: Al Dexter’s Pistol Packin’ Mama (1943) and Reg Lindsay’s (1954) Country and Western Song Album. Figure 5: Tim McNamara’s Hitching Post (1948) and Smoky Dawson’s Golden West Album (1951). Far from slavish mimicry of American culture, however, hybridisations were common. According to Australian music historian Graeme Smith (300): “Australian place names appear, seeking the same mythological resonance that American localisation evoked: hobos became bagmen […] cowboys become boundary riders.” Thus alongside reproductions of the musical notations of American songs by Lefty Frizzel, Roy Carter and Jimmie Rodgers were songs with localised themes by new Australian stars such as Reg Lindsay and Smoky Dawson: My curlyheaded buckaroo, My home way out back, and On the Murray Valley. On the cover of The square dance by the billabong (Figure 6) – the title of which itself was a conjunction of archetypal ‘country’ images from both America and Australia – a background of eucalypts and windmills frames dancers in classic 1940s western (American) garb. In the case of Tex Morton’s Beautiful Queensland (Figure 7), itself mutated from W. Lee O’Daniel’s Beautiful Texas (c1945), the sheet music instructed those playing the music that the ‘names of other states may be substituted for Queensland’. ‘Country’ music had become an established genre, with normative values, standardised images and themes and yet constituted a stylistic formula with enough polysemy to enable local adaptations and variations. Figure 6: The Square dance by the billabong, Vernon Lisle, 1951. Figure 7: Beautiful Queensland, Tex Morton, c1945 source: http://nla.gov.au/nla.mus-vn1793930. Conclusions In country music images of place and masculinity combine. In music, frontier landscapes are populated by rugged men living ‘on the range’ in neo-colonial attempts to tame the land and convert it to productive uses. This article has considered only one media – sheet music – in only one country (Australia) and in only one time period (1900-1950s). There is much more to say than was possible here about country music, place and gender – particularly recently, since ‘country’ has fragmented into several niches, and marketing of country music via cable television and the internet has ensued (see McCusker and Pecknold). My purpose here has been instead to explore the early origins of ‘country’ mythology in popular culture, through a media source rarely analysed. Images associated with ‘country’ travelled internationally via sheet music, immensely popular in the 1930s and 1940s before the advent of television. The visual elements of sheet music contributed to the popularisation and standardisation of genre expectations and appearances, and yet these too travelled and were adapted and varied in places like Australia which had their own colonial histories and folk music heritages. Evidenced here is how combinations of geographical and gender imagery embraced imported American cowboy imagery and adapted it to local markets and concerns. Australia saw itself as a modern rural utopia with export aspirations and a desire to secure permanence through taming and populating its inland. Sheet music reflected all this. So too, sheet music reveals the historical contours of ‘country’ as a transnational discourse – and the extent to which ‘country’ brought with it a clearly defined set of normative values, a somewhat exaggerated cowboy masculinity, and a remarkable capacity to be moulded to local circumstances. Well before later and more supposedly ‘global’ media such as the internet and television, the humble printed sheet of notated music was steadily shaping ‘country’ imagery, and an emergent international geography of cultural flows. References Arango, Tim. “Cashville USA.” Fortune, Jan 29, 2007. Sept 3, 2008, http://money.cnn.com/magazines/fortune/fortune_archive/2007/01/22/8397980/index.htm. Cloke, Paul, Marsden, Terry and Mooney, Patrick, eds. Handbook of Rural Studies, London: Sage, 2006. Connell, John and Gibson, Chris. Sound Tracks: Popular Music, Identity and Place, London: Routledge, 2003. Dufty, Rae. Rethinking the politics of distribution: the geographies and governmentalities of housing assistance in rural New South Wales, Australia, PhD thesis, UNSW, 2008. Dyer, Richard. White: Essays on Race and Culture, London: Routledge, 1997. George-Warren, Holly and Freedman, Michelle. How the West was Worn: a History of Western Wear, New York: Abrams, 2000. Fitzgerald, Jon and Hayward, Phil. “At the confluence: Slim Dusty and Australian country music.” Outback and Urban: Australian Country Music. Ed. Phil Hayward. Gympie: Australian Institute of Country Music Press, 2003. 29-54. Gibson, Chris and Davidson, Deborah. “Tamworth, Australia’s ‘country music capital’: place marketing, rural narratives and resident reactions.” Journal of Rural Studies 20 (2004): 387-404. Gorman-Murray, Andrew, Darian-Smith, Kate and Gibson, Chris. “Scaling the rural: reflections on rural cultural studies.” Australian Humanities Review 45 (2008): in press. Hemphill, Paul. The Nashville Sound: Bright Lights and Country Music, New York: Simon and Schuster, 1970. Holt, Douglas B. and Thompson, Craig J. “Man-of-action heroes: the pursuit of heroic masculinity in everyday consumption.” Journal of Consumer Research 31 (2004). Johnson, Corey W. “‘The first step is the two-step’: hegemonic masculinity and dancing in a country western gay bar.” International Journal of Qualitative Studies in Education 18 (2004): 445-464. Lehr, John C. “‘Texas (When I die)’: national identity and images of place in Canadian country music broadcasts.” The Canadian Geographer 27 (1983): 361-370. Lewis, George H. “Lap dancer or hillbilly deluxe? The cultural construction of modern country music.” Journal of Popular Culture, 31 (1997): 163-173. McCarthy, James. “Rural geography: globalizing the countryside.” Progress in Human Geography 32 (2008): 132-137. McCusker, Kristine M. and Pecknold, Diane. Eds. A Boy Named Sue: Gender and Country Music. UP of Mississippi, 2004. Peterson, Richard A. Creating Country Music: Fabricating Authenticity. Chicago: U of Chicago P, 1997. Saucier, Karen A. “Healers and heartbreakers: images of women and men in country music.” Journal of Popular Culture 20 (1986): 147-166. Smith, Graeme. “Australian country music and the hillbilly yodel.” Popular Music 13 (1994): 297-311. Tichi, Cecelia. Readin’ Country Music. Durham: Duke UP, 1998. truewesternmusic.com “True western music.”, Sept 3, 2008, http://truewesternmusic.com/. Watson, Eric. Country Music in Australia. Sydney: Rodeo Publications, 1984. Whiteoak, John. “Two frontiers: early cowboy music and Australian popular culture.” Outback and Urban: Australian Country Music. Ed. P. Hayward. Gympie: AICMP: 2003. 1-28.

When historian Graeme Davison famously declared that “Australia was born urban and quickly grew suburban” (98), he was clearly referring to Melbourne or Sydney, but certainly not Brisbane. Although the Brisbane of 2011 might resemble a contemporary, thriving metropolis, its genealogy is not an urban one. For most of its history, as Gillian Whitlock has noted, Brisbane was “a place where urban industrial society is kept at bay” (80). What distinguishes Brisbane from Australia’s larger southern capital cities is its rapid morphology into a city from a provincial, suburban, town. Indeed it is Brisbane’s distinctive regionalism, with its sub-tropical climate, offering a steamy, fecund backdrop to narratives of the city that has produced a plethora of writing in literary accounts of the city, from author David Malouf through to contemporary writers such as Andrew McGahan, John Birmingham, Venero Armanno, Susan Johnson, and Nick Earls. Brisbane’s lack of urban tradition makes its transformation unique among Australian cities. Its rapid population growth and urban development have changed the way that many people now live in the city. Unlike the larger cities of Sydney or Melbourne, whose inner cities were established on the Victorian model of terrace-row housing on small lots, Brisbane’s early planners eschewed this approach. So, one of the features that gives the city its distinction is the languorous suburban quality of its inner-city areas, where many house blocks are the size of the suburban quarter-acre block, all within coo-ee of the city centre. Other allotments are medium to small in size, and, until recently, housed single dwellings of varying sizes and grandeur. Add to this a sub-tropical climate in which ‘green and growth’ is abundant and the pretty but flimsy timber vernacular housing, and it’s easy to imagine that you might be many kilometres from a major metropolitan centre as you walk around Brisbane’s inner city areas. It is partly this feature that prompted demographer Bernard Salt to declare Brisbane “Australia’s most suburban city” (Salt 5). Prior to urban renewal in the early 1990s, Brisbane was a low-density town with very few apartment blocks; most people lived in standalone houses.From the inception of the first Urban Renewal program in 1992, a joint initiative of the Federal government’s Building Better Cities Program and managed by the Brisbane City Council (BCC), Brisbane’s urban development has undergone significant change. In particular, the city’s Central Business District (CBD) and inner city have experienced intense development and densification with a sharp rise in medium- to high-density apartment dwellings to accommodate the city’s swelling population. Population growth has added to the demand for increased density, and from the period 1995–2006 Brisbane was Australia’s fastest growing city (ABS).Today, parts of Brisbane’s inner city resembles the density of the larger cities of Melbourne and Sydney. Apartment blocks have mushroomed along the riverfront and throughout inner and middle ring suburbs. Brisbane’s population has enthusiastically embraced apartment living, with “empty nesters” leaving their suburban family homes for the city, and apartments have become the affordable option for renters and first home purchasers. A significant increase in urban amenities such as large-scale parklands and river side boardwalks, and a growth in service industries such as cafes, restaurants and bars—a feature of cities the world over—have contributed to the appeal of the city and the changing way that people live in Brisbane.Urbanism demands specific techniques of living—life is different in medium- to high-density dwellings, in populous places, where people live in close proximity to one another. In many ways it’s the antithesis to suburban life, a way of living that, as Davison notes, was established around an ethos of privacy, health, and seclusion and is exemplified in the gated communities seen in the suburbs today. The suburbs are characterised by generosity of space and land, and developed as a refuge and escape from the city, a legacy of the nineteenth-century industrial city’s connection with overcrowding, disease, and disorder. Suburban living flourished in Australia from the eighteenth century and Davison notes how, when Governor Phillip drew up the first town plan for Sydney in 1789, it embodied the aspirations of “decency, good order, health and domestic privacy,” which lie at the heart of suburban ideals (100).The health and moral impetus underpinning the establishment of suburban life—that is, to remove people from overcrowding and the unhygienic conditions of slums—for Davison meant that the suburban ethos was based on a “logic of avoidance” (110). Attempting to banish anything deemed dangerous and offensive, the suburbs were seen to offer a more natural, orderly, and healthy environment. A virtuous and happy life required plenty of room—thus, a garden and the expectation of privacy was paramount.The suburbs as a site of lived experience and cultural meaning is significant for understanding the shift from suburban living to the adoption of medium- to high-density inner-city living in Brisbane. I suggest that the ways in which this shift is captured discursively, particularly in promotional material, are indicative of the suburbs' stronghold on the collective imagination. Reinforcing this perception of Brisbane as a suburban city is a history of literary narratives that have cast Brisbane in ways that set it apart from other Australian cities, and that are to do with its non-urban characteristics. Imaginative and symbolic discourses of place have real and material consequences (Lefebvre), as advertisers are only too well aware. Discursively, city life has been imagined oppositionally from life in the suburbs: the two sites embody different cultural meanings and values. In Australia, the suburbs are frequently a site of derision and satire, characterized as bastions of conformity and materialism (Horne), offering little of value in contrast to the city’s many enchantments and diverse pleasures. In the well-established tradition of satire, “suburban bashing is replete in literature, film and popular culture” (Felton et al xx). From Barry Humphries’s characterisation of Dame Edna Everage, housewife superstar, who first appeared in the 1960s, to the recent television comedy series Kath and Kim, suburbia and its inhabitants are represented as dull-witted, obsessed with trivia, and unworldly. This article does not intend to rehearse the tradition of suburban lampooning; rather, it seeks to illustrate how ideas about suburban living are hard held and how the suburban ethos maintains its grip, particularly in relation to notions of privacy and peace, despite the celebratory discourse around the emerging forms of urbanism in Brisbane.As Brisbane morphed rapidly from a provincial, suburban town to a metropolis throughout the 1990s and early 2000s, a set of metropolitan discourses developed in the local media that presented new ways of inhabiting and imagining the city and offered new affiliations and identifications with the city. In establishing Brisbane’s distinction as a city, marketing material relied heavily on the opposition between the city and the suburbs, implying that urban vitality and diversity rules triumphant over the suburbs’ apparent dullness and homogeneity. In a billboard advertisement for apartments in the urban renewal area of Newstead (2004), images of architectural renderings of the apartments were anchored by the words—“Urban living NOT suburban”—leaving little room for doubt. It is not the design qualities of the apartments or the building itself being promoted here, but a way of life that alludes to utopian ideas of urban life, of enchantment with the city, and implies, with the heavy emphasis of “NOT suburban,” the inferiority of suburban living.The cultural commodification of the late twentieth- and twenty-first-century city has been well documented (Evans; Dear; Zukin; Harvey) and its symbolic value as a commodity is expressed in marketing literature via familiar metropolitan tropes that are frequently amorphous and international. The malleability of such images makes them easily transportable and transposable, and they provided a useful stockpile for promoting a city such as Brisbane that lacked its own urban resources with which to construct a new identity. In the early days of urban renewal, the iconic images and references to powerhouse cities such as New York, London, and even Venice were heavily relied upon. In the latter example, an advertisement promoting Brisbane appeared in the Sydney Morning Herald colour magazine (May 2005). This advertisement represented Brisbane as an antipodean Venice, showing a large reach of the Brisbane river replete with gondolas flanked by the city’s only nineteenth-century riverside building, the Custom’s House. The allusion to traditional European culture is a departure from the usual tropes of “fun and sun” associated with promotions of Queensland, including Brisbane, while the new approach to promoting Brisbane is cognizant of the value of culture in the symbolic and economic hierarchy of the contemporary city. Perhaps equally, the advertisement could be read as ironic, a postmodern self-parodying statement about the city in general. In a nod to the centrality of the spectacle, the advertisement might be a salute to idea of the city as theme park, a pleasure playground and a collective fantasy of escape. Nonetheless, either interpretation presents Brisbane as somewhere else.In other promotional literature for apartment dwellings, suburban living maintains its imaginative grip, evident in a brochure advertising Petrie Point apartments in Brisbane’s urban renewal area of inner-city New Farm (2000). In the brochure, the promise of peace and calm—ideals that have their basis in suburban living—are imposed and promoted as a feature of inner-city living. Paradoxically, while suggesting that a wholesale evacuation and rejection of suburban life is occurring presumably because it is dull, the brochure simultaneously upholds the values of suburbia:Discerning baby boomers and generation X’ers who prefer lounging over latte rather than mowing the quarter acre block, are abandoning suburban living in droves. Instead, hankering after a more cosmopolitan lifestyle without the mind numbing drive to work, they are retreating to the residential mecca, the inner city, for chic shops and a lively dining, arts and theatre culture. (my italics)In the above extract, the rhetoric used to promote and uphold the virtues of a cosmopolitan inner-city life is sabotaged by a language that in many respects capitulates to the ideals of suburban living, and evokes the health and retreat ethos of suburbia. “Lounging” over lattes and “retreating to a residential mecca”[i] allude to precisely the type of suburban living the brochure purports to eschew. Privacy, relaxation, and health is a discourse and, more importantly, a way of living that is in many ways anathema to life in the city. It is a dream-wish that those features most valued about suburban life, can and should somehow be transplanted to the city. In its promotion of urban amenity, the brochure draws upon a somewhat bourgeois collection of cultural amenities and activities such as a (presumably traditional) arts and theatre culture, “lively dining,” and “chic” shops. The appeal to “discerning baby boomers and generation X’ers” has more than a whiff of status and class, an appeal that disavows the contemporary city’s attention to diversity and inclusivity, and frequently the source of promotion of many international cities. In contrast to the suburban sub-text of exclusivity and seclusion in the Petrie Point Apartment’s brochure, is a promotion of Sydney’s inner-city Newtown as a tourist site and spectacle, which makes an appeal to suburban antipathy clear from the outset. The brochure, distributed by NSW Tourism (2000) displays a strong emphasis on Newtown’s cultural and ethnic diversity, and the various forms of cultural consumption on offer. The inner-city suburb’s appeal is based on its re-framing as a site of tourist consumption of diversity and difference in which diversity is central to its performance as a tourist site. It relies on the distinction between “ordinary” suburbs and “cosmopolitan” places:Some cities are cursed with suburbs, but Sydney’s blessed with Newtown — a cosmopolitan neighbourhood of more than 600 stores, 70 restaurants, 42 cafes, theatres, pubs, and entertainment venues, all trading in two streets whose origins lie in the nineteenth century … Newtown is the Catwalk for those with more style than money … a parade where Yves St Laurent meets Saint Vincent de Paul, where Milano meets post-punk bohemia, where Max Mara meets Doc Marten, a stage where a petticoat is more likely to be your grandma’s than a Colette Dinnigan designer original (From Sydney Marketing brochure)Its opening oppositional gambit—“some cities are cursed with suburbs”—conveniently elides the fact that like all Australian cities, Sydney is largely suburban and many of Sydney’s suburbs are more ethnically diverse than its inner-city areas. Cabramatta, Fairfield, and most other suburbs have characteristically high numbers of ethnic groups such as Vietnamese, Korean, Lebanese, and so forth. Recent events, however, have helped to reframe these places as problem areas, rather than epicentres of diversity.The mingling of social groups invites the tourist-flâneur to a performance of difference, “a parade where Yves St Laurent meets Saint Vincent de Paul (my italics), where Milano meets post-punk bohemia,” and where “the upwardly mobile and down at heel” appear in what is presented as something of a theatrical extravaganza. Newtown is a product, its diversity a commodity. Consumed visually and corporeally via its divergent sights, sounds, smells and tastes (the brochure goes on to state that 70 restaurants offer cuisine from all over the globe), Newtown is a “successful neighbourhood experiment in the new globalism.” The area’s social inequities—which are implicit in the text, referred to as the “down at heel”—are vanquished and celebrated, incorporated into the rhetoric of difference.Brisbane’s lack of urban tradition and culture, as well as its lack of diversity in comparison to Sydney, reveals itself in the first brochure while the Newtown brochure appeals to the idea of a consumer-based cosmopolitanism. As a sociological concept, cosmopolitanism refers to a set of "subjective attitudes, outlooks and practices" broadly characterized as “disposition of openness towards others, people, things and experiences whose origin is non local” (Skrbis and Woodward 1). Clearly cosmopolitan attitudes do not have to be geographically located, but frequently the city is promoted as the site of these values, with the suburbs, apparently, forever looking inward.In the realm of marketing, appeals to the imagination are ubiquitous, but discursive practices can become embedded in everyday life. Despite the growth of urbanism, the increasing take up of metropolitan life and the enduring disdain among some for the suburbs, the hard-held suburban values of peace and privacy have pragmatic implications for the ways in which those values are embedded in people’s expectations of life in the inner city.The exponential growth in apartment living in Brisbane offers different ways of living to the suburban house. For a sub-tropical city where "life on the verandah" is a significant feature of the Queenslander house with its front and exterior verandahs, in the suburbs, a reasonable degree of privacy is assured. Much of Brisbane’s vernacular and contemporary housing is sensitive to this indoor-outdoor style of living, a distinct feature and appeal of everyday life in many suburbs. When "life on the verandah" is adapted to inner-city apartment buildings, expectations that indoor-outdoor living can be maintained in the same way can be problematic. In the inner city, life on the verandah may challenge expectations about privacy, noise and visual elements. While the Brisbane City Plan 2000 attempts to deal with privacy issues by mandating privacy screenings on verandahs, and the side screening of windows to prevent overlooking neighbours, there is ample evidence that attitudinal change is difficult. The exchange of a suburban lifestyle for an urban one, with the exposure to urbanity’s complexity, potential chaos and noise, can be confronting. In the Urban Renewal area and entertainment precinct of Fortitude Valley, during the late 1990s, several newly arrived residents mounted a vigorous campaign to the Brisbane City Council (BCC) and State government to have noise levels reduced from local nightclubs and bars. Fortitude Valley—the Valley, as it is known locally—had long been Brisbane’s main area for nightclubs, bars and brothels. A small precinct bounded by two major one-way roads, it was the locus of the infamous ABC 4 Corners “Moonlight State” report, which exposed the lines of corruption between politicians, police, and the judiciary of the former Bjelke-Petersen government (1974–1987) and who met in the Valley’s bars and brothels. The Valley was notorious for Brisbanites as the only place in a provincial, suburban town that resembled the seedy side of life associated with big cities. The BCC’s Urban Renewal Task Force and associated developers initially had a tough task convincing people that the area had been transformed. But as more amenity was established, and old buildings were converted to warehouse-style living in the pattern of gentrification the world over, people started moving in to the area from the suburbs and interstate (Felton). One of the resident campaigners against noise had purchased an apartment in the Sun Building, a former newspaper house and in which one of the apartment walls directly abutted the adjoining and popular nightclub, The Press Club. The Valley’s location as a music venue was supported by the BCC, who initially responded to residents’ noise complaints with its “loud and proud” campaign (Valley Metro). The focus of the campaign was to alert people moving into the newly converted apartments in the Valley to the existing use of the neighbourhood by musicians and music clubs. In another iteration of this campaign, the BCC worked with owners of music venues to ensure the area remains a viable music precinct while implementing restrictions on noise levels. Residents who objected to nightclub noise clearly failed to consider the impact of moving into an area that was already well known, even a decade ago, as the city’s premier precinct for music and entertainment venues. Since that time, the Valley has become Australia’s only regulated and promoted music precinct.The shift from suburban to urban living requires people to live in very different ways. Thrust into close proximity with strangers amongst a diverse population, residents can be confronted with a myriad of sensory inputs—to a cacophony of noise, sights, smells (Allon and Anderson). Expectations of order, retreat, and privacy inevitably come into conflict with urbanism’s inherent messiness. The contested nature of urban space is expressed in neighbour disputes, complaints about noise and visual amenity, and sometimes in eruptions of street violence. There is no shortage of examples in the Brisbane’s Urban Renewal areas such as Fortitude Valley, where acts of homophobia, racism, and other less destructive conflicts continue to be a frequent occurrence. While the refashioned discursive Brisbane is re-presented as cool, cultured, and creative, the tensions of urbanism and tests to civility remain in a process of constant negotiation. This is the way the city’s past disrupts and resists its cool new surface.[i] The use of the word mecca in the brochure occurred prior to 11 September 2001.ReferencesAllon, Fiona, and Kay Anderson. "Sentient Sydney." In Passionate City: An International Symposium. Melbourne: RMIT, School of Media Communication, 2004. 89–97.Australian Bureau of Statistics (ABS). Regional Population Growth, Australia, 1996-2006.Birmingham, John. "The Lost City of Vegas: David Malouf’s Old Brisbane." Hot Iron Corrugated Sky. Ed. R. Sheahan-Bright and S. Glover. St Lucia: U of Queensland P, 2002. xx–xx.Davison, Graeme. "The Past and Future of the Australian Suburb." Suburban Dreaming: An Interdisciplinary Approach to Australian Cities. Ed. L. Johnson. Geelong: Deakin University Press, 1994. xx–xx.Dear, Michael. The Postmodern Urban Condition. Oxford: Blackwell, 2000.Evans, Graeme. “Hard-Branding the Cultural City—From Prado to Prada.” International Journal of Urban and Regional Research 27.2 (2003): 417–40.Evans, Raymond, and Carole Ferrier, eds. Radical Brisbane. Melbourne: The Vulgar Press, 2004.Felton, Emma, Christy Collis, and Phil Graham. “Making Connections: Creative Industries Networks in Outer Urban Locations.” Australian Geographer 14.1 (Mar. 2010): 57–70.Felton, Emma. Emerging Urbanism: A Social and Cultural Study of Urban Change in Brisbane. PhD thesis. Brisbane: Griffith University, 2007.Glover, Stuart, and Stuart Cunningham. "The New Brisbane." Artlink 23.2 (2003): 16–23. Harvey, David. The Condition of Postmodernity: An Enquiry into the Origins of Cultural Change. Cambridge, MA: Blackwell, 1990. Horne, Donald. The Lucky Country: Australia in the Sixties. Ringwood: Penguin, 1964.Lefebvre, Henri. The Production of Space. Oxford: Basil Blackwell, 1991.Malouf, David. Johnno. St Lucia: University of Queensland Press, 1975. ---. 12 Edmondstone Street. London: Penguin, 1986.NSW Tourism. Sydney City 2000. Sydney, 2000.Salt, Bernard. Cinderella City: A Vision of Brisbane’s Rise to Prominence. Sydney: Austcorp, 2005.Skrbis, Zlatko, and Ian Woodward. “The Ambivalence of Ordinary Cosmopolitanism: Investigating the Limits of Cosmopolitanism Openness.” Sociological Review (2007): 1-14.Valley Metro. 1 May 2011 < http://www.valleymetro.com.au/the_valley.aspx >.Whitlock, Gillian. “Queensland: The State of the Art on the 'Last Frontier.’" Westerly 29.2 (1984): 85–90.Zukin, Sharon. The Culture of Cities. Cambridge, MA: Basil Blackwell, 1995.

If the home is traditionally considered to be a space of safety associated with the warm and cosy feeling of the familial hearth, it is also continuously portrayed as a space under threat from the outside from which we must secure ourselves and our families. Securing the home entails a series of material, discursive and performative strategies, a host of precautionary measures aimed at regulating and ultimately producing security. When I was eleven my family returned home from the local fruit markets to find our house had been ransacked. Clothes were strewn across the floor, electrical appliances were missing and my parents’ collection of jewellery – wedding rings and heirlooms – had been stolen. Few things remained untouched and the very thought of someone else’s hands going through our personal belongings made our home feel tainted. My parents were understandably distraught. As Filipino immigrants to Australia the heirlooms were not only expensive assets from both sides of my family, but also signifiers of our homeland. Added to their despair was the fact that this was our first house – we had rented prior to that. During the police interviews, we discovered that our area, Sydney’s Western suburbs, was considered ‘high-risk’ and we were advised to install security. In their panic my parents began securing their home. Grills were installed on every window. Each external wooden door was reinforced by a metal security door. Movement detectors were installed at the front of the house, which were set to blind intruders with floodlights. Even if an intruder could enter the back through a window a metal grill security door was waiting between the backroom and the kitchen to stop them from getting to our bedrooms. In short, through a series of transformations our house was made into a residential fortress. Yet home security had its own dangers. A series of rules and regulations were drilled into me ‘in case of an emergency’: know where your keys are in case of a fire so that you can get out; remember the phone numbers for an emergency and the work numbers of your parents; never let a stranger into the house; and if you need to speak to a stranger only open the inside door but leave the security screen locked. Thus, for my Filipino-migrant family in the 1990s, a whole series of defensive behaviours and preventative strategies were produced and disseminated inside and around the home to regulate security risks. Such “local knowledges” were used to reinforce the architectural manifestations of security at the same time that they were a response to the invasion of security systems into our house that created a new set of potential dangers. This article highlights “the interplay of material and symbolic geographies of home” (Blunt and Varley 4), focusing on the relation between urban fears circulating around and within the home and the spatial practices used to negotiate such fears. In exploring home security systems it extends the exemplary analysis of home technologies already begun in Lynn Spigel’s reading of the ‘smart home’ (381-408). In a similar vein, David Morley’s analysis of mediated domesticity shows how communications technology has reconfigured the inside and outside to the extent that television actually challenges the physical boundary that “protects the privacy and solidarity of the home from the flux and threat of the outside world” (87). Television here serves as a passage in which the threat of the outside is reframed as news or entertainment for family viewing. I take this as a point of departure to consider the ways that this mediated fear unfolds in the technology of our homes. Following Brian Massumi, I read the home as “a node in a circulatory network of many dimensions (each corresponding to a technology of transmission)” (85). For Massumi, the home is an event-space at the crossroads of media technologies and political technologies. “In spite of the locks on the door, the event-space of the home must be seen as one characterized by a very loose regime of passage” (85). The ‘locked door’ is not only a boundary marker that defines the inside from the outside but another technology that leads us outside the home into other domains of inquiry: the proliferation of security technologies and the mundane, fearful intimacies of the home. In this context, we should heed Iris Marion Young’s injunction to feminist critics that the home does provide some positives including a sense of privacy and the space to build relationships and identities. Yet, as Colomina argues, the traditional domestic ideal “can only be produced by engaging the home in combat” (20). If, as Colomina’s comment suggests, ontological security is at least partially dependent on physical security, then this article explores the ontological effects of our home security systems. Houses at War: Targeting the Family As Beatriz Colomina reminds us, in times of war we leave our homelands to do battle on the front line, but battle lines are also being drawn in our homes. Drawing inspiration from Virilio’s claim that contemporary war takes place without fighting, Colomina’s article ‘Domesticity at War’ contemplates the domestic interior as a “battlefield” (15). The house, she writes, is “a mechanism within a war where the differences between defense [sic] and attack have become blurred” (17). According to the Home Security Precautions, New South Wales, October 1999 report conducted by the Australian Bureau of Statistics, 47% of NSW dwellings were ‘secure’ (meaning that they either had a burglar alarm, or all entry points were secured or they were inside a security block) while only 9% of NSW households had no home security devices present (Smith 3). In a similar report for Western Australia conducted in October 2004, an estimated 71% of WA households had window security of some sort (screens, locks or shutters) while 67% had deadlocks on at least one external door (4). An estimated 27% had a security alarm installed while almost half (49%) had sensor lights (Hubbard 4-5). This growing sense of insecurity means big business for those selling security products and services. By the end of June 1999, there were 1,714 businesses in Australia’s security services industry generating $1,395 million of income during 1998-99 financial year (McLennan 3; see also Macken). This survey did not include locksmith services or the companies dealing with alarm manufacturing, wholesaling or installing. While Colomina’s article focuses on the “war with weather” and the attempts to control environmental conditions inside the home through what she calls “counterdomesticity” (20), her conceptualisation of the house as a “military weapon” (17) provides a useful tool for thinking the relation between the home, architecture and security. Conceiving of the house as a military weapon might seem like a stretch, but we should recall that the rhetoric of war has already leaked into the everyday. One hears of the ‘war on drugs’ and the ‘war on crime’ in the media. ‘War’ is the everyday condition of our urban jungles (see also Diken and Lausten) and in order to survive, let alone feel secure, one must be able to defend one’s family and home. Take, for example, Signal Security’s website. One finds a panel on the left-hand side of the screen to all webpages devoted to “Residential Products”. Two circular images are used in the panel with one photograph overlapping the other. In the top circle, a white nuclear family (stereotypical mum, dad and two kids), dressed in pristine white clothing bare their white teeth to the internet surfer. Underneath this photo is another photograph in which an arm clad in a black leather jacket emerges through a smashed window. In the foreground a black-gloved hand manipulates a lock, while a black balaclava masks an unrecognisable face through the broken glass. The effect of their proximity produces a violent juxtaposition in which the burglar visually intrudes on the family’s domestic bliss. The panel stages a struggle between white and black, good and bad, family and individual, security and insecurity, recognisability and unidentifiability. It thus codifies the loving, knowable family as the domestic space of security against the selfish, unidentifiable intruder (presumed not to have a family) as the primary reason for insecurity in the family home – and no doubt to inspire the consumption of security products. Advertisements of security products thus articulate the family home as a fragile innocence constantly vulnerable from the outside. From a feminist perspective, this image of the family goes against the findings of the National Homicide Monitoring Program, which shows that 57% of the women killed in Australia between 2004 and 2005 were killed by an intimate partner while 17% were killed by a family member (Mouzos and Houliaras 20). If, on the one hand, the family home is targeted by criminals, on the other, it has emerged as a primary site for security advertising eager to exploit the growing sense of insecurity – the family as a target market. The military concepts of ‘target’ and ‘targeting’ have shifted into the benign discourse of strategic advertising. As Dora Epstein writes, “We arm our buildings to arm ourselves from the intrusion of a public fluidity, and thus our buildings, our architectures of fortification, send a very clear message: ‘avoid this place or protect yourself’” (1997: 139). Epstein’s reference to ‘architectures of fortification’ reminds us that the desire to create security through the built environment has a long history. Nan Ellin has argued that fear’s physical manifestation can be found in the formation of towns from antiquity to the Renaissance. In this sense, towns and cities are always already a response to the fear of foreign invaders (Ellin 13; see also Diken and Lausten 291). This fear of the outsider is most obviously manifested in the creation of physical walls. Yet fortification is also an effect of spatial allusions produced by the configuration of space, as exemplified in Fiske, Hodge and Turner’s semiotic reading of a suburban Australian display home without a fence. While the lack of a fence might suggest openness, they suggest that the manicured lawn is flat so “that eyes can pass easily over it – and smooth – so that feet will not presume to” (30). Since the front garden is best viewed from the street it is clearly a message for the outside, but it also signifies “private property” (30). Space is both organised and lived, in such a way that it becomes a medium of communication to passers-by and would-be intruders. What emerges in this semiotic reading is a way of thinking about space as defensible, as organised in a way that space can begin to defend itself. The Problematic of Defensible Space The incorporation of military architecture into civil architecture is most evident in home security. By security I mean the material systems (from locks to electronic alarms) and precautionary practices (locking the door) used to protect spaces, both of which are enabled by a way of imagining space in terms of risk and vulnerability. I read Oscar Newman’s 1972 Defensible Space as outlining the problematic of spatial security. Indeed, it was around that period that the problematic of crime prevention through urban design received increasing attention in Western architectural discourse (see Jeffery). Newman’s book examines how spaces can be used to reinforce human control over residential environments, producing what he calls ‘defensible space.’ In Newman’s definition, defensible space is a model for residential environments which inhibits crime by creating the physical expression of a social fabric that defends itself. All the different elements which combine to make a defensible space have a common goal – an environment in which latent territoriality and sense of community in the inhabitants can be translated into responsibility for ensuring a safe, productive, and well-maintained living space (3). Through clever design space begins to defend itself. I read Newman’s book as presenting the contemporary problematic of spatialised security: how to structure space so as to increase control; how to organise architecture so as to foster territorialism; how to encourage territorial control through amplifying surveillance. The production of defensible space entails moving away from what he calls the ‘compositional approach’ to architecture, which sees buildings as separate from their environments, and the ‘organic approach’ to architecture, in which the building and its grounds are organically interrelated (Newman 60). In this approach Newman proposes a number of changes to space: firstly, spaces need to be multiplied (one no longer has a simple public/private binary, but also semi-private and semi-public spaces); secondly, these spaces must be hierarchised (moving from public to semi-public to semi-private to private); thirdly, within this hierarchy spaces can also be striated using symbolic or material boundaries between the different types of spaces. Furthermore, spaces must be designed to increase surveillance: use smaller corridors serving smaller sets of families (69-71); incorporate amenities in “defined zones of influence” (70); use L-shaped buildings as opposed to rectangles (84); use windows on the sides of buildings to reveal the fire escape from outside (90). As he puts it, the subdivision of housing projects into “small, recognisable and comprehensible-at-a-glance enclaves is a further contributor to improving the visual surveillance mechanism” (1000). Finally, Newman lays out the principle of spatial juxtaposition: consider the building/street interface (positioning of doors and windows to maximise surveillance); consider building/building interface (e.g. build residential apartments next to ‘safer’ commercial, industrial, institutional and entertainment facilities) (109-12). In short, Newman’s book effectively redefines residential space in terms of territorial zones of control. Such zones of influence are the products of the interaction between architectural forms and environment, which are not reducible to the intent of the architect (68). Thus, in attempting to respond to the exigencies of the moment – the problem of urban crime, the cost of housing – Newman maps out residential space in what Foucault might have called a ‘micro-physics of power’. During the mid-1970s through to the 1980s a number of publications aimed at the average householder are printed in the UK and Australia. Apart from trade publishing (Bunting), The UK Design Council released two small publications (Barty, White and Burall; Design Council) while in Australia the Department of Housing and Construction released a home safety publication, which contained a small section on security, and the Australian Institute of Criminology published a small volume entitled Designing out Crime: Crime prevention through environmental design (Geason and Wilson). While Newman emphasised the responsibility of architects and urban planners, in these publications the general concerns of defensible space are relocated in the ‘average homeowner’. Citing crime statistics on burglary and vandalism, these publications incite their readers to take action, turning the homeowner into a citizen-soldier. The householder, whether he likes it or not, is already in a struggle. The urban jungle must be understood in terms of “the principles of warfare” (Bunting 7), in which everyday homes become bodies needing protection through suitable architectural armour. Through a series of maps and drawings and statistics, the average residential home is transformed into a series of points of vulnerability. Home space is re-inscribed as a series of points of entry/access and lines of sight. Simultaneously, through lists of ‘dos and don’ts’ a set of precautionary behaviours is inculcated into the readers. Principles of security begin codifying the home space, disciplining the spatial practices of the intimate, regulating the access and mobility of the family and guests. The Architectural Nervous System Nowadays we see a wild, almost excessive, proliferation of security products available to the ‘security conscious homeowner’. We are no longer simply dealing with security devices designed to block – such as locks, bolts and fasteners. The electronic revolution has aided the production of security devices that are increasingly more specialised and more difficult to manipulate, which paradoxically makes it more difficult for the security consumer to understand. Detection systems now include continuous wiring, knock-out bars, vibration detectors, breaking glass detectors, pressure mats, underground pressure detectors and fibre optic signalling. Audible alarm systems have been upgraded to wire-free intruder alarms, visual alarms, telephone warning devices, access control and closed circuit television and are supported by uninterruptible power supplies and control panels (see Chartered Institution of Building Service Engineers 19-39). The whole house is literally re-routed as a series of relays in an electronic grid. If the house as a security risk is defined in terms of points of vulnerability, alarm systems take these points as potential points of contact. Relays running through floors, doors and windows can be triggered by pressure, sound or dislocation. We see a proliferation of sensors: switching sensors, infra-red sensors, ultrasonic sensors, microwave radar sensors, microwave fence sensors and microphonic sensors (see Walker). The increasing diversification of security products attests to the sheer scale of these architectural/engineering changes to our everyday architecture. In our fear of crime we have produced increasingly more complex security products for the home, thus complexifying the spaces we somehow inherently feel should be ‘simple’. I suggest that whereas previous devices merely reinforced certain architectural or engineering aspects of the home, contemporary security products actually constitute the home as a feeling, architectural body capable of being affected. This recalls notions of a sensuous architecture and bodily metaphors within architectural discourse (see Thomsen; Puglini). It is not simply our fears that lead us to secure our homes through technology, but through our fears we come to invest our housing architecture with a nervous system capable of fearing for itself. Our eyes and ears become detection systems while our screams are echoed in building alarms. Body organs are deterritorialised from the human body and reterritorialised on contemporary residential architecture, while our senses are extended through modern security technologies. The vulnerable body of the family home has become a feeling body conscious of its own vulnerability. It is less about the physical expression of fear, as Nan Ellin has put it, than about how building materialities become capable of fearing for themselves. What we have now are residential houses that are capable of being more fully mobilised in this urban war. Family homes become bodies that scan the darkness for the slightest movements, bodies that scream at the slightest possibility of danger. They are bodies that whisper to each other: a house can recognise an intrusion and relay a warning to a security station, informing security personnel without the occupants of that house knowing. They are the newly produced victims of an urban war. Our homes are the event-spaces in which mediated fear unfolds into an architectural nervous system. If media plug our homes into one set of relations between ideologies, representations and fear, then the architectural nervous system plugs that back into a different set of relations between capital, fear and the electronic grid. The home is less an endpoint of broadcast media than a node in an electronic network, a larger nervous system that encompasses the globe. It is a network that plugs architectural nervous systems into city electronic grids into mediated subjectivities into military technologies and back again, allowing fear to be disseminated and extended, replayed and spliced into the most banal aspects of our domestic lives. References Barty, Euan, David White, and Paul Burall. Safety and Security in the Home. London: The Design Council, 1980. Blunt, Alison, and Ann Varley. “Introduction: Geographies of Home.” Cultural Geographies 11.1 (2004): 3-6. Bunting, James. The Protection of Property against Crime. Folkestone: Bailey Brothers & Sinfen, 1975. Chartered Institution of Building Service Engineers. Security Engineering. London: CIBSE, 1991. Colomina, Beatriz. “Domesticity at War.” Assemblage 16 (1991): 14-41. Department of Housing and Construction. Safety in and around the Home. Canberra: Australian Government Publishing Service, 1981. Design Council. The Design Centre Guide to Domestic Safety and Security. London: Design Council, 1976. Diken, Bülent, and Carsten Bagge Lausten. “Zones of Indistinction: Security and Terror, and Bare Life.” Space and Culture 5.3 (2002): 290-307. Ellin, Nan. “Shelter from the Storm or Form Follows Fear and Vice Versa.” Architecture of Fear. Ed. Nan Ellin. New York: Princeton Architectural Press, 1997. Epstein, Dora. “Abject Terror: A Story of Fear, Sex, and Architecture.” Architecture of Fear. Ed. Nan Ellin. New York: Princeton Architectural Press, 1997. Fiske, John, Bob Hodge, and Graeme Turner. Myths of Oz: Reading Australian Popular Culture. Sydney: Allen & Unwin, 1987. Geason, Susan, and Paul Wilson. Designing Out Crime: Crime Prevention through Environmental Design. Canberra: Australian Institute of Criminology, 1989. Hubbard, Alan. Home Safety and Security, Western Australia. Canberra: Australian Bureau of Statistics, 2005. Jeffery, C. Ray. Crime Prevention through Environmental Design. Beverley Hills: Sage, 1971. Macken, Julie. “Why Aren’t We Happier?” Australian Financial Review 26 Nov. 1999: 26. Mallory, Keith, and Arvid Ottar. Architecture of Aggression: A History of Military Architecture in North West Europe, 1900-1945. Hampshire: Architectural Press, 1973. Massumi, Brian. Parables of the Virtual: Movement, Affect, Sensation. Durham: Duke University Press, 2002. McLennan, W. Security Services, Australia, 1998-99. Canberra: Australian Bureau of Statistics, 2000. Morley, David. Home Territories: Media, Mobility and Identity. London and New York: Routledge, 2000. Mouzos, Jenny, and Tina Houliaras. Homicide in Australia: 2004-05 National Homicide Monitoring Program (NHMP) Annual Report. Research and Public Policy Series 72. Canberra: Australian Institute of Criminology, 2006. Newman, Oscar. Defensible Space: Crime Prevention through Urban Design. New York: Collier, 1973. Puglini, Luigi. HyperArchitecture: Space in the Electronic Age. Basel: Bikhäuser, 1999. Signal Security. 13 January 2007 http://www.signalsecurity.com.au/securitysystems.htm>. Smith, Geoff. Home Security Precautions, New South Wales, October 1999. Canberra: Australian Bureau of Statistics, 2000. Spigel, Lynn. Welcome to the Dreamhouse: Popular Media and Postwar Suburbs. Durham and London: Duke University Press, 2001. Thomsen, Christian W. Sensuous Architecture: The Art of Erotic Building. Munich and New York: Prestel, 1998. Walker, Philip. Electronic Security Systems: Better Ways to Crime Prevention. London: Butterworths, 1983. Young, Iris Marion. “House and Home: Feminist Variations on a Theme.” Feminist Interpretations of Martin Heidegger. Eds. Nancy J. Holland and Patricia Huntington. University Park, Pennsylvania: Pennsylvania State UP, 2001. Citation reference for this article MLA Style Caluya, Gilbert. "The Architectural Nervous System: Home, Fear, Insecurity." M/C Journal 10.4 (2007). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0708/05-caluya.php>. APA Style Caluya, G. (Aug. 2007) "The Architectural Nervous System: Home, Fear, Insecurity," M/C Journal, 10(4). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0708/05-caluya.php>.

London, 1966: Paul McCartney met a group of three electronic musicians called Unit Delta Plus. McCartney was there because he had become fascinated by electronic music, and wanted to know how it was made. He was one of the first rock musicians to grasp its potential, but even he was notably late to the party. For years, composers and technicians had been making electronic music for film and TV. Hitchcock had commissioned a theremin soundtrack for Spellbound (1945); The Forbidden Planet (1956) featured an entirely electronic score; Delia Derbyshire had created the Dr Who theme in 1963; and by the early 1960s, all you had to do was watch commercial TV for a few hours to hear the weird and wonderful sounds of the new world. The Sound of Tomorrow tells the compelling story of the sonic adventurers who first introduced electronic music to the masses. A network of composers, producers, technicians and inventors, they took emerging technology and with it made sound and music that was bracingly new.

Falar da atuação do Profissional de Educação Física no SUS para mim é um prazer e um dever. PRAZER porque é bom falar daquilo que gostamos e o DEVER onde me cabe apontar, fiscalizar e promover as ações e dar visibilidade a nossa profissão da melhor maneira possível. Ver o quanto podemos fazer na saúde pública e não ter isso registrado, formalizado, foi pra mim a mola propulsora para organizar esse e-book. Confesso que desde o princípio sabia que ia dar certo. Quando comecei a entrar em contato com os colegas de outros estados, pude sentir em suas vozes a certeza de que queiram a mesma coisa que eu, ou seja, dar vazão aquilo que realizavam no SUS, mas que não tinha a sua valorização, o seu reconhecimento. Não acordamos em busca de reconhecimento, mas sim, merecimento. Merecemos ser valorizados, merecemos ser lembrados, merecemos ter o nosso espaço definido dentro de tantos outros já consolidados. Foi com imensa alegria que recebi os aceites dos colegas e assim organizando essa bela coletânea de relatos de experiência, em formato digital, intitulado de COGITO ERGO “SUS”: RELATOS DE EXPERIÊNCIAS DE PROFISSIONAIS DE EDUCAÇÃO FÍSICA NO SUS. “ Esse título nos remete a expressão latina “cogito ergo sum” que significa “Penso, logo sou”. A inclusão da palavra SUS nesta expressão para mim tem o valor notório que pensamos em SUS em todas as nossas ações sendo estas realizadas nos cenários de práticas, nos territórios sanitários ou qualquer outro espaço de saúde pública, na certeza de que promoveremos saúde e qualidade de vida a todos os usuários do sistema público de saúde. Este livro digital, escrito por mãos de especialistas, oferece um forte diferencial de relatos de experiencia na atuação de Profissionais de Educação Física no SUS. Os colaboradores deste livro digital apresentam um olhar direcionado para o lado humano, enxergando inúmeras perspectivas e caminhos a serem seguidos na direção da formação integral e investindo no potencial que cada um traz consigo, na intenção de se desenvolver, evoluir e transpor os seus limites, a fim de conquistar seus lugares na sociedade e vivenciar experiências longe de padrões adotados cultural e historicamente, que muitas vezes desconsideram o real significado de humanidade. Estes profissionais, e eu me incluo neste grupo, acreditam e lutam por uma sociedade inclusiva com práticas que envolvem a equidade e o respeito por toda a diversidade. Sendo assim, o ebook está regionalizado, proporcionado dessa forma uma viagem de norte a sul do país, do Caburai/RR ao Chuí/RS, com textos de fácil leitura e repleto de intencionalidades durante as diversas práticas corporais e intervenções proporcionadas aos usuários do sistema, comumente chamados os pacientes do SUS. Na região norte pudemos perceber o quanto o regionalismo está presente, principalmente nas nomenclaturas dos territórios de saúde. Na região nordeste, considerada a região com maior número de estados, num total de 9 estados, colabora com relatos de experiencias inigualáveis, começando desde os Programas de Residências, até a atuação cega, mas altamente segura das equipes de NASF-AP. Digo cega pois temos normas a seguirem, porém não temos modelos a quem nos espelhar, o que faz de cada equipe de NASF-AP o seu próprio modelo a seguir, atestando a máxima de que “não importa se está certo ou errado, o que vale é o que está combinado”. Descendo o mapa e parando no coração do Brasilllllll, chegamos à região centrooeste, região que me deixa extremamente a vontade em parafrasear Manoel... (colocar uma fala dele), considerado um ícone da cultura pantaneira, fauna e flora abundante e que reflete nas práticas corporais dessa região, diversas sensações e experiencias inigualáveis. Ter contato com ações realizadas na capital federal não é para qualquer um. Região Sudeste... uma megalópole reunida em 4 estados, São Paulo, Rio de Janeiro, Minas Gerais e Espirito Santo. Linha de passagem para quem sobe ou para quem desce na geografia brasileira. Uma mistura de povos e culturas expressas em relatos técnicos-científicos. E por fim, região sul, a minha região. Nascido no Paraná, mas transitando entre os outros 2 estados, Santa Catarina e Rio Grande do Sul, poderemos experimentar relatos típicos da região, mas também intervenções profissionais pontuais na promoção da saúde e qualidade de vida, em meio a pandemia. Ah, já ia me esquecendo desse tal COVID-19, uma mudança radical na dinâmica de trabalho, mas que não nos desanimou de forma alguma, promovendo saúde e qualidade de vida via redes sociais. O SUS não pode parar, não é! De uma forma ou de outra, soubemos manter a saúde física e mental em meio a esta pandemia, na certeza de que os nossos usuários precisariam bem mais de nós neste momento tão inseguro. Utilizo uma frase que cabe bem no momento que estamos vivendo: “Do pouco que fazemos, pode ser muito para eles (usuários)”. Uma leitura rica e agradável, na expectativa de que esse time de sucesso possa oferecer com amor e competência dados que qualificam e validam a atuação do Profissional de Educação Física na saúde pública brasileira. Sou do SUS... Vivo o SUS...

This essay relates both Schrader’s criticism and films to the analytic philosophical account of style developed by Nelson Goodman in order to show how Schrader’s style invokes form, content, ideology, and expression all at once. More importantly, however, the function of style in his work means that his films must be considered in terms of his filmography. In particular, any assessment of that body of work must grapple with the contradictory relationships between and among the films of which it is comprised. Ultimately, Schrader is the preeminent American filmmaker of a peculiar dialectical style, one that is simultaneously culturally specific, personally autographic, and universally humanist, though it bursts the frame of any of his films: no one Schrader film exemplifies his dialectical style, because this style can only be seen by relating each film to his others. Accordingly, a Paul Schrader film is style-less, yet Paul Schrader films are not. This essay ends with some speculative remarks as to what this implies about the status of the work of art in the case of Schrader’s cinematic and critical output.

Abstract Paul Schrader, whose Hardcore (1978) forms the subject of this chapter, is a haunted ex-Calvinist, his movies dealing with transgression, grace, and the costliness of redemption. In Hardcore, Schrader returns to his former Dutch Reformed background through film noir, a genre that he helped to formulate. The classic cycle of noir (1941–1955) featured a menagerie of false prophets in sheep’s clothing, but Schrader was never drawn to film noir because of its fake men of God. Moreover, he has remained too fascinated by Calvinism to simply fault it for hypocrisy and delusion. Revealing instead affinities between film noir and certain emphases of Calvinist theology, the chapter subjects Hardcore’s devoutly Reformed protagonist to a relentlessly probing and fragmenting gaze that holds the character to an accounting of his sins more rigorous than the character’s perception of himself. Hardcore emerges as a Calvinistic anti-Calvinist noir.

Os projetos de urbanização de assentamentos precários, localizados em áreas ambientalmente vulneráveis, surgem dentro de um contexto de agravamento das questões socioambientais. Ao mesmo tempo que a população sofre com a falta de infraestrutura urbana, o ambiente também sente os impactos da ação antrópica. Soma-se a isso, o crescente debate sobre a sustentabilidade e a demanda por um desenvolvimento mais consciente que integre política, meio ambiente e sociedade. Entende-se, portanto, que as intervenções desenvolvidas nesses locais devem partir de uma visão ampla, a fim de atender a grande complexidade que eles apresentam. Entretanto, esse nem sempre é o cenário e os projetos, devido a diferentes fatores, acabam optando por soluções menos sustentáveis. Sendo assim, o estudo busca avaliar em que medida as técnicas construtivas aplicadas nos projetos de urbanização podem ser consideradas sustentáveis; baseando a análise no estudo de caso realizado no Cantinho do Céu, assentamento precário localizado no município de São Paulo. O método avaliativo é pautado nas dimensões da sustentabilidade, para as quais foram identificados avanços e limites de acordo com as técnicas selecionadas. A partir disso, foi possível apontar estratégias de reforço para a sustentabilidade e concluir que, apesar de não existir uma técnica que se encaixe em todos os padrões, é necessário manter uma visão sistêmica a fim de se definir as fragilidades, e eventuais soluções, daquelas já existentes.

Objetivo: O principal objetivo deste trabalho é a investigação do uso dos jogos digitais como ferramentas pedagógicas no Ensino Médio Técnico Integrado em Apicultura do Instituto Federal de Educação, Ciência e Tecnologia, Campus Pau dos Ferros. Este processo inclui: a pesquisa quanto ao estado atual das práticas pedagógicas, a catalogação destes, a elaboração de uma ficha avaliativa para verificar a veracidade dessas representações e a elaboração de recomendações, considerando tanto as representações nos jogos quanto o Projeto Pedagógico do curso. Métodos: Como procedimentos metodológicos, foram desenvolvidas: a pesquisa de campo com professores do curso de apicultura, a fim de conhecer suas práticas pedagógicas; a pesquisa documental de catalogação dos jogos digitais; a elaboração e utilização da ficha avaliativa quanto às representações; e a elaboração das recomendações de acordo com o Projeto Pedagógico do Curso. Resultados: Dos professores entrevistados, nenhum relatou fazer uso de jogos digitais em sua prática pedagógica. Na catalogação dos jogos digitais, foram identificados oito jogos, representando uma boa temporalidade. A ficha avaliativa foi elaborada, levando em conta três categorias: Dados Técnicos, Experimentação e Interface do Jogo. Alguns jogos digitais se destacaram na avaliação da ficha e na comparação com o Projeto Pedagógico, em conformidade com os conteúdos e disciplinas do curso. Conclusão: Embora a utilização de jogos digitais como ferramentas pedagógicas ainda não seja uma realidade no curso Técnico de Apicultura, atualmente existem jogos com grande potencial representativo e amplas possibilidades de utilização de acordo com o Projeto Pedagógico, como Apico, Bee Simulator, Hay Day e Minecraft.

Objetivo: O objetivo deste trabalho foi caracterizar o tipo das folhas cotiledonares de cinco espécies nativas da caatinga e sua influência no crescimento das plântulas. Métodos: O estudo foi desenvolvido no período de maio a junho de 2021 no viveiro florestal da Universidade Federal de Campina Grande, Campus Patos. As sementes de Anadenanthera colubrina (Vell.) Brenan, Handroanthus impetiginosus (Mart. ex DC.) Mattos, Hymenaea martiana Hayne, Erythrina velutina Willd. e de Libidibia ferrea (Mart. ex Tul.) L.P.Queiroz foram semeadas. Após a germinação e uniformização das plântulas, realizou-se o desbate e aplicou-se os tratamentos nas folhas cotiledonares de todas plântulas (T1 = Retirada total das folhas cotiledonares; T2 = Permanência das folhas cotiledonares; T3 = Cobertura das folhas cotiledonares). Foram mensurados parâmetros de crescimento e analisados o formato, o peso e as dimensões (largura e comprimento) das folhas cotiledonares; e a taxa de crescimento absoluta e o peso da matéria seca das plântulas. As médias foram analisadas segundo o delineamento inteiramente casualizado e aplicado o teste de Tukey (5%). Resultados: Ao fim do experimento observou-se que as folhas cotiledonares da A. colubrina foram classificadas como fanerocotiledonar epigeal de reserva, submersas no solo ou parcialmente submersas, aderidas ou não ao tegumento da semente; as do ipê-roxo são do tipo fanerocotiledonar epigeal fotossintetizante, localizadas acima do nível do solo, externas e visíveis as folhas cotiledonares de jatobá, do mulungu e do pau-ferro são classificadas como fanerocotiledonar epigeal de reserve. Conclusão: A permanência das folhas cotiledonares influencia positivamente o crescimento em altura da L. ferrea, o diâmetro da E. velutina e a relação parte aérea/raiz da H. martiana.

Este capítulo tem como objetivo apresentar o contexto desenvolvido na tese de doutorado em Comunicação e Semiótica realizada na Pontifícia Universidade de São Paulo, orientada pelo Professor Doutor Rogério Costa. O Programa de Pós-graduação em Comunicação e Semiótica (COS), da referida instituição, possui três linhas de pesquisas: 1) Regimes de sentidos nos processos comunicacionais; 2) Processos de criação na comunicação e na cultura; 3) Dimensões políticas na comunicação. A linha de pesquisa apropriada na realização deste estudo é: Dimensões políticas na comunicação. A tese original é intitulada: Jesus Demodê e a construção da Ciberfé: Evidenciação da Teologia Líquida na apropriação da Cabala. Desta feita, investigou-se como o fenômeno religioso está sendo construído no ambiente virtual pelos “comunicadores da fé”, tendo como foco a análise do contexto teológico dogmático trazido pelos Rabinos Judeus Ortodoxos, na propagação da Cabala. E, como os adeptos de outras religiões, que propagam dogmas aparentemente contraditórios aos ensinos cabalísticos estão construindo um ambiente de “ciberfé”. Alguns apontamentos iniciais são necessários para a compreensão deste estudo. Primeiramente, não há dúvidas de que o contexto religioso foi, e ainda é, um dos grandes responsáveis pela criação da sociedade ocidental em seus amplos aspectos, norteando de forma direta as mentes, a conduta ética e moral, direito, economia, dentre outros aspectos. Essa constatação é evidenciada como foco de preocupação, análise e discussões de praticamente todos os grandes pensadores do Ocidente, perpassando diversas áreas como política, comunicação, antropologia, filosofia etc. Desta forma, compreender a construção de novos fenômenos religiosos nos possibilita traduzir e nortear discussões em diversas áreas, sendo indubitavelmente um estudo de ampla aplicação. Assim, a problemática do que chamamos de “teologia líquida ocidental”, produzida como consequência de sua própria construção, e dos meandros que foram ocorrendo no decorrer da história, acabam agora por desembocar no que parece ser uma busca pela reterritorialização da fé. Expliquemos um pouco melhor este ambiente. A doutrina cristã tem como base a figura de Jesus Cristo, um Rabino Judeu que construiu seu discurso propagando a união de pessoas, a conduta moral, a ética, a fé, o amor, a humildade, o não julgamento, a autorreflexão, e, a vida simples como uma dádiva, já que os outros critérios envolviam especialmente a transformação interna do ser humano. O maior exemplo de seu discurso de fé pode ser apontado como sendo o “Sermão da Montanha” (N.T- Mateus 5). Seu ministério durou apenas 3 anos, e grande parte das discussões de sua teologia, conduta e pregação eram direcionadas a questionar os ensinos judaicos, inclusive quebrando a crença de que apenas os judeus nascidos de ventre de mãe judia seriam passíveis de serem os herdeiros de Deus, incluindo todos os humanos que aceitassem seu discurso como merecedores do “Reino dos Céus”. Sendo essa uma das justificativas de sua morte, já que o Império Romano, nesta época, já passava por problemas que levariam sua decadência não queriam se indispor com os Judeus, que representava uma forte parcela da sociedade, inclusive sendo a maior parcela de intelectual e econômica (ROLIM, 2000). Após sua morte, o discurso de Jesus Cristo foi sendo apropriado por diversos grupos sociais, inclusive por grupos filosóficos, sendo espalhado de uma forma mais filosófica de estilo de vida, conduta, crença moral e de fé, do que propriamente uma religião organizada. Foi apenas, após 300 anos, com a “conversão” de Constantino, imperador do Império Romano, que a busca por unificar uma única fé foi executada. Constantino, reuniu os maiores líderes da fé cristã para formatar uma única religião e teologia. O grande marco, foi o Concílio realizado em 327, onde foi decidido que a teologia e dogmática cristã deveria seguir as compreensões a partir do discurso de Jesus Cristo, e das orientações da igreja. Foram realizados diversos Concílios posteriores onde as compreensões e dogmas foram sendo reformuladas, como por exemplo: a crença em reencarnação, casamento de líderes religiosos, conduta sexual, dentre outros fatores que, como já aludimos anteriormente, foram modulando a construção social, inclusive disparando o movimento da inquisição que punia de diversas formas, inclusive com tortura e morte, quaisquer pessoa que apresentasse discordância com a teologia e dogmática Católica Apostólica Romana (ROLIM, 2000). Em 1517, ocorre o Movimento Protestante, encabeçado por Martinho na Alemanha e João Calvino na Suíça. Esse movimento criou a abertura para outras diversas compreensões e formatações teológicas, descentralizando a fé e a religião. No entanto, a base de sua teologia e liturgia ainda prevaleceram no cristianismo. Durante esse período a Cabala, pertencente a mística judaica era mantida não apenas em sigilo, mas de possível acesso apenas a uma camada de Judeu, os Rabinos, e mesmo assim, seus ensinos eram criticados e até mesmo rejeitado por uma parcela de judeus. Spinoza foi um dos primeiros judeus cabalistas a encontrar nesta filosofia uma certa explicação para uma conduta social adequada, e de uma fé que não fosse baseada em guerras e normas opressoras. Apontando então o grande problema da religião manipuladora. No entanto, a filosofia cabalista de Spinoza foi considerada não apenas inadequada, mas afrontosa na exposição de um conhecimento que deveria manter-se velado (LALIGA, 2011). A insistência de Spinoza em propagar tal filosofia, o levou a expulsão do judaísmo, e, uma tentativa de assassinato, que desembocou em uma vida reclusa, onde dedicou-se a trabalhar no polimento de lentes para sua sobrevivência financeira, e na propagação de sua filosofia, que foi sendo apropriada rapidamente por grandes e influentes intelectuais, dentre eles Leibniz (LALIGA, 2011). Nota-se, portanto, que a Teologia Cristã foi construída em uma associação entre o discurso de Jesus Cristo e as compreensões que os líderes religiosos foram se apropriando, por outro lado, a Cabala, faz parte do conhecimento místico judaico, sendo por muitos anos acessada apenas por algumas classes de rabinos, e apontadas por muitos, inclusive pela igreja católica e, posteriormente o movimento protestante como sendo uma filosofia herege e demoníaca. Nadler (2013) traz de forma muito rica a repulsa que a filosofia de Spinoza ocasionou quando foi publicado seu livro, “Tratado Político e Teológico”, em 1670. Nota-se que Spinoza apenas desenvolveu uma filosofia com influências cabalistas, não expôs a mística cabalista em nenhum instante. Ainda assim, seu livro levantou inúmeras discussões e críticas, levando o teólogo, filósofo e professor um universitário, e alemão Jakob Thomasius a desenvolver uma campanha contra Spinoza, escrevendo diversas cartas públicas, acusando seu livro como: “Um livro Forjado no Inferno”, indicando que “o livro ímpio” deveria ser removido de todas as nações. Thomasius, foi apoiado por muitos outros atores influentes como, seu colega neerlandês Regnier van Mansvelt, professor da Universidade de Blijenbergh, que asseverou que o livro era contra todas as religiões. Desta forma, vamos ter uma formação histórica contraditória, dicotômica entre quaisquer resquícios da Cabala e da Teologia Cristã, sendo católica ou protestante, que se consolidou de forma generalizada até o ano 2000. Costa (2009) ao descrever sobre a vida e obras de João Calvino, aponta, que o próprio Calvino no final de sua vida, reconheceu que o movimento protestante pode ter ocasionado uma abertura para desfragmentação teológica cristã. De certa forma, foi o que a história apresentou, especialmente na criação de inúmeras vertentes teológicas, hibridizações, movimentos pentecostais e neopentecostais, que emergiram após a década de 1920, explodindo no Brasil após a década de 1960. O movimento neopentecostal mostrou-se cada vez mais distante da construção da teologia com base no discurso de Jesus Cristo, incorporando o capitalismo, e consequentemente, diversos mecanismos para abarcar a “clientela”. Assim, dentro de um mundo neoliberal surgem movimentos como: teologia da prosperidade, teologia da libertação, dentre outras discussões teológicas, adotadas pelas mais variadas formas de religiões que tinham como objetivo manter: o interesse, a atenção, fidelização, os dízimos e ofertas de seus adeptos. Construindo assim, diversas formas de consumo e experiências religiosas, ou seja, apropriando-se das tendências de mercado para ajustar suas respectivas teologias a “gosto do cliente” (PEREIRA, 2012). As igrejas começam então a trabalhar com diversos mecanismos, como forte exposição na mídia, shows, sermões que introduzem a prosperidade como recompensa por agradar a Deus, e elementos do Antigo Testamento, que trazem o símbolo de Israel em seus anos de prosperidade, começam a ser incorporados como vitória que deve pertencer apenas ao “povo de Deus”. Desta forma, a apropriação do termo: “Teologia Líquida”, justifica-se pela desconstrução da teologia cristã responsável por criar e solidificar o próprio contexto ocidental, mas que agora, se distancia do discurso de Jesus Cristo, pois pensar em uma vida simples, em uma reforma interior, e uma mentalidade voltada “Reino dos Céus” não é mais passível para o capitalismo, que promete a riqueza financeiras e todas os demais prazeres como sendo algo que todo cristão deve almejar. O discurso de Jesus Cristo, tornou-se então demodê. Enquanto o discurso de Jesus Cristo tornou-se demodê, reverberando em uma Teologia Líquida, os cristãos sentiram a penúria da desterritorialização de um mundo “pós Deus”, como aponta Sloterdijk (2019). Porém, no final da década de 1990, começam a emergir movimentos cabalistas, e a tradição que era considerada secreta expande-se rapidamente. Um dos propulsores dessa explosão foi a atuação de Karen Berg, uma espiritualista casada com um Judeu Ortodoxo que ganha o interesse de celebridades nos EUA, em especial a cantora Madonna, a atriz Demi Moore, dentre outros que vão ajudá-la na construção da Kabbalah Centre, organização que hoje atua em diversos países, inclusive no Brasil. Justamente com este movimento diversos rabinos ortodoxos começam a escrever sobre a Cabala em seus mais variados formatos, propagando de forma aberta e massiva diversos conhecimentos cabalísticos. Aqui no Brasil, no início dos anos 2000 começaram a surgir canais no Youtube de Rabinos Judeus Ortodoxos com diversos conteúdos cabalísticos, propagando muitos conhecimentos e filosofias que ressaltam o que Spinoza já havia preconizado, e ao mesmo tempo se contradiz com a teologia cristã. Inclusive, a própria aceitação de Jesus Cristo como o Messias, e, a despersonificação do Deus construído pela igreja, ressaltando seus diversos atributos e manifestações, inclusive apontando uma das manifestações de Deus como sendo a própria natureza. Esta tese, apresenta-se justamente na análise dos principais canais do Youtube que falam sobre a Cabala, demonstrando que a maioria dos adeptos que assinam, compartilham e aderem aos conteúdos se dizem cristãos, além disso, analisa os depoimentos, que agora se apropriam do judaísmo como se fosse a base da fé cristã, e defendendo elementos que outrora fora alvo até mesmo de expulsão, prisão, tortura e morte. Observa-se ainda, que a adesão do conteúdo da Cabala pelos cristãos não parece ocorrer pelo simples reconhecimento do conteúdo ministrado, mas especialmente pelo local de fala que o apresentador representa. Como aponta Katz (2019), o local de fala atua como espécie de autorização que o indivíduo tem para manifestar-se sobre algo. E, só é permitido que esse conhecimento seja reverberado por atores específicos. Ou seja, em nossa tese observamos que embora o conteúdo da Cabala seja contraditório a teologia cristã, quando esse conteúdo é ministrado por um Rabino Judeu Ortodoxo, é prontamente aceito e incorporado pelos diversos tipos de cristão, porém, se o mesmo conteúdo for ministrado por outro tipo de apresentador, o canal não apenas tem rejeição, como os cristãos que assistem continuam as mesmas acusações que se deram no decorrer da história, como por exemplo, de ser um conteúdo herege. Por fim, como já aludido, espera-se que este estudo possa fornecer subsídios para que diversas áreas de pesquisas venham compreender e atuar junto aos reflexos da “Teologia Líquida”.

O escalonamento em sistemas computacionais é um processo fundamental para ganho de desempenho. A fim de estudar escalonadores para sistemas computacionais de grande porte, a simulação se mantém a opção mais viável em custo e precisão. Contudo, simuladores disponíveis na literatura não apresentam interface de fácil uso e modelagem, necessitando conhecimento em scripting ou em uma linguagem de programação. Dessa maneira, esse trabalho desenvolve o Módulo de Escalonadores intuitivo e icônico para o iSPD Exa, de modo que seja possível criar escalonadores simples em uma interface gráfica.

O desenvolvimento das experiências de Lina Bo Bardi no campo museográfico perpassa grande parte de sua experiência no Brasil, por vezes entremeado e sobreposto à atuação multidisciplinar de Lina nos campos da arquitetura, cenografia e atividade editorial. Desde sua chegada ao Brasil até meados da década de 80, Lina seria responsável pela museografia do Museu de Arte de São Paulo (MASP) à rua Sete de Abril, à partir de 1947; realizaria a exposição Bahia no Ibirapuera (1959); as exposições Nós e o Passado, Formas Naturais e uma série de exposições didáticas no Museu de Arte Moderna da Bahia (MAMB) à partir de 1960; organizaria a exposição Nordeste, no recém fundado Museu de Arte Popular da Bahia (MAP); inauguraria o MASP Trianon com A Mão do Povo Brasileiro (1969); ainda no MASP montaria a exposição Repassos (1975); e por fim realizaria as exposições Design no Brasil: História e Realidade, Mil Brinquedos para a Criança Brasileira, Caipiras, Capiaus: Pau-a-pique e Entreatos para Crianças em seqüência ininterrupta (1982-1985) no SESC Pompéia.

Introdução: Administrar o clima dentro das empresas é uma ação estratégica ligada à gestão da qualidade; que, por fim, não pode existir quando as pessoas estão insatisfeitas, abaladas psicologicamente ou vivenciando um clima organizacional desestruturado. Objetivo: O objetivo desta ação, estimulada por um período de grande desarmonia entre os colegas profissionais, gerando um clima hostil, foi o de introduzir iniciativas motivadoras e transformadoras no ambiente de trabalho. Metodologia: Este é um relato de experiência iniciado em outubro de 2018, realizado no Centro Cirúrgico Ambulatorial, e que constou de quatro ações. Resultados: O clima organizacional no setor de saúde desempenha um papel significativo no desempenho da prestação de cuidados de saúde, e pode ser modificado adequadamente para melhorar a qualidade do atendimento. Também, a espiritualidade no local de trabalho tem sido associada a vários resultados positivos em relação ao cuidado de enfermagem, sugerindo-se que programas de intervenção devem ser desenvolvidos com o objetivo de melhorá-la. A implantação desse projeto de acolhimento dos colaboradores gerou a percepção, pelos autores, de respostas positivas da equipe, e de claras manifestações de comportamento empático. Conclusão: Ações de humanização como singelas gentilezas, atitudes de exercício da fé e pequenas transformações no ambiente, podem trazer grande melhoria ao clima organizacional na área de saúde. No entanto, esse projeto deve estar em constante aperfeiçoamento e desenvolvimento; e a melhora somente ocorrerá com o esforço permanente das pessoas em manter atitudes empáticas. Sua replicabilidade é possível, podendo ser adaptado às características e dificuldades de cada Unidade/Órgão.

Introdução: O intuito do trabalho como mobilizador do NUMIS é de proporcionar a comunidade, por meio da atividade física, incentivo para a diminuição do sedentarismo, propiciando uma melhor qualidade de vida. Objetivo: Fomentar e incentivar a prática de atividades físicas e esportivas na FCAT para os segmentos universitários, além da interação entre a comunidade externa e o ambiente universitário através do esporte. Metodologia: A metodologia aplicada foi por meio dos recursos do Edital Unesp Presente, na qual teve-se a oportunidade de realizar a Corrida e Caminhada e buscar alternativas para o incentivo as atividades físicas na FCAT. Com isso, os segmentos da Unidade foram consultados a fim de verificar quais atividades iam ao encontro do anseio da grande maioria, adequadas a rotina de trabalho e estudos de todos. Resultados: Por meio dos recursos disponibilizados, foi possível fomentar a contratação de técnicos esportivos para treinamento de várias modalidades esportivas aos alunos, e compra de materiais esportivos. Para os servidores foram oferecidas aulas de alongamento e relaxamento, treinamento de voleibol e futsal. Foram realizadas duas edições da corrida e caminhada, com mais de 500 atletas em cada edição e, como ação social, foram arrecadados litros de leite para doação a Prefeitura Municipal. Conclusão: Com as atividades implementadas espera-se da comunidade interna mais consciência da importância da realização de atividades físicas regularmente, trazendo melhoras em sua saúde física e mental, aumentando sua autoestima e qualidade de vida e, consequentemente, a Universidade tenha pessoas com mais energia e disposição para a realização das atividades.

No Brasil, o Sudeste destaca-se como eixo de maior produção de etanol, sendo São Paulo o estado com maior destaque. Em estados distantes deste eixo, os preços deste combustível são majorados. Deste modo, o objetivo do estudo consiste em identificar a viabilidade de compra e transporte de etanol produzido a partir da cana-de-açúcar de São Paulo, em relação à compra e transporte de etanol de possíveis indústrias que podem vir a se instalar no estado do Rio Grande do Sul (etanol lignocelulósico da GranBio, etanol lignocelulósico e amiláceo da Raízen e etanol lignocelulósico da Abengoa), relacionando as opções de compra até uma empresa receptora na cidade de Santa Maria - RS, para a distribuição regional. O estudo considerou o preço mínimo de comercialização em dólares americanos por litros comprados, o custo de transporte associado a cada estimativa de distância para as 4 usinas em dólares por litro transportados, a quantidade de viagens que podem ser feitas de cada rota diariamente, em um abastecimento de pelo menos 30 viagens mensais de carga de biocombustível para Santa Maria e, por fim, a capacidade produtiva das 4 indústrias, as quais devem fornecer pelo menos a demanda estimada de etanol para a cidade de Santa Maria. A natureza da pesquisa consiste em aplicada, com abordagem quantitativa, descritiva e coleta de dados documental, aplicando-se os fundamentos de modelagem e otimização típicos da pesquisa operacional, mais especificamente da programação linear para a resolução da problemática estabelecida. Destaca-se também que os cálculos são irrestritos a região de estudo, sendo adaptáveis à qualquer região nacional. Os resultados do estudo demonstraram que houve uma redução de 12% no custo total mensal, pela influência da produção local e, essencialmente, pela menor distância de transporte dentro do estado gaúcho. Define-se que é inviável importar etanol de São Paulo para Santa Maria. PALAVRAS-CHAVE: Etanol, Pesquisa Operacional, Programação Linear, Viabilizar

Introdução: Um problema comum observado na segurança do paciente é a falta de informações precisas e completas sobre os medicamentos de uso regular durante as transferências de cuidado entre os diferentes estabelecimentos de saúde. Tendo em vista disso, a conciliação medicamentosa é postulada como barreira para redução das discrepâncias medicamentosas e consequentemente erros de medicamentos. Objetivo: Este projeto tem por objetivo avaliar a implementação de práticas clínicas seguras conduzidas por farmacêuticos clínicos. Para este fim, conduziremos um processo padronizado de obtenção do melhor histórico possível de medicamentos; avaliação do nível de compreensão da terapia pré-admissão do paciente; quantificação, classificação e análise das discrepâncias de medicamentos não intencionais na admissão hospitalar; efeito das intervenções conduzidas por farmacêuticos clínicos e impacto na segurança do paciente. Material e métodos: Este estudo prospectivo, piloto, descritivo e intervencionista, será conduzido no Departamento de Farmácia Clínica em um dos Hospitais da Rede São Camilo, localizado na região sudeste do Brasil. Trata-se de um hospital universitário de especialidades, de iniciativa privada, referência na região metropolitana de São Paulo, com uma estrutura de 265 leitos e ofertando mais de 20 mil internações e 12 mil procedimentos cirúrgicos anualmente. Os pacientes serão elegíveis quando: maiores de 18 anos de idade, independentemente do sexo; internação superior a 72 horas e ≥ 2 medicamentos de prescrição regular na pré-admissão. A fim de padronizar o processo de coleta de dados e conciliação de medicamentos em prescrição médica, a entrevista com o paciente será realizada por meio de um formulário adaptado e modificado de hospitais dos EUA, Inglaterra e Etiópia. Resultados: Posteriormente a coleta das informações na entrevista estruturada, os farmacêuticos clínicos irão identificar, analisar e classificar as possíveis discrepâncias. Todas as discrepâncias não intencionais encontradas sem qualquer justificativa clínica serão consideradas erros de medicamentos. Por fim, o grau de impacto de cada discrepância de medicamento será definido como: clinicamente insignificante; clinicamente significativo; grave e com risco de vida. Conclusão: Com base neste estudo, poderemos avaliar e mensurar o impacto do serviço do farmacêutico clinico na conciliação medicamentosa e redução de erros de medicamentos durante a permanência do paciente em unidade hospitalar.

Introdução: A Serra do Japi representa uma Reserva Biológica e uma das últimas áreas de floresta contínua do estado de São Paulo, sofre com maior intensidade as pressões de urbanização e tende a desaparecer por completo caso não seja conhecida e fortemente protegida. As Reservas Biológicas constituem locais de excelência para promover o conhecimento científico tanto para pesquisadores quanto para seus visitantes, devido a seus abundantes recursos naturais. Os fungos constituem um grupo grande, diverso e economicamente importante de organismos. Estimativas do número de espécies fúngicas variam amplamente com cerca de 144.000 conhecidas e previsão de 3,4 milhões de espécies. Entretanto, o conhecimento da diversidade de fungos na Mata Atlântica e no Brasil é limitado. Objetivo: Sendo assim, o presente estudo buscou conhecer a diversidade fúngica presente na Reserva Biológica da Serra do Japi, documentando os macrofungos através de registros fotográfico e de geolocalização. Material e métodos: Ao todo, foram realizadas 12 coletas nas áreas de estudo e para o levantamento de macrofungos, transectos foram delimitados ao longo das trilhas da Reserva Biológica. Resultados: Ao todo, 66 espécimes foram registrados, desses, 47 foram identificados, pertencentes a 8 ordens, 18 famílias e 27 gêneros. Essas informações sobre distribuição são muito importantes para projetos de conservação e monitoramento ambiental. Além disso, o presente estudo contribui para amenizar o “Défict Linneano” e o “Déficit Wallaceano”, considerando que a região de Jundiaí não apresenta levantamentos anteriores a respeito da diversidade fúngica. Conclusão: Por fim, as informações do estudo serão compiladas em um guia ilustrado para ser disponibilizado a população da região.

Objetivo: Realizar uma crítica literária sobre os aspectos que impactam a imunização materna, analisando a cobertura vacinal contra a influenza e hepatite B em gestantes em algumas regiões do Brasil. Fonte de dados: Os dados foram coletados das plataformas Literatura Latino-Americana e do Caribe em Ciências da Saúde (LILACS), National Library of Medicine (PubMed) e do Sistema de Informações do Programa Nacional de Imunizações (SI-PNI), utilizando-se os indexadores "vacinação na gestação" e "vaccination in pregnancy". Utilizou-se como filtro os trabalhos publicados nos últimos cinco anos. Seleção de estudos: Avaliaram-se 15 estudos prévios sobre o tema, realizando, por fim, a seleção de 6 destes para uma melhor compreensão dos resultados obtidos. Os critérios abrangeram o grau de relevância científica do estudo, a preferência por estudos nacionais, a metodologia empregada e o embasamento teórico. Coleta de dados: Os dados dos estudos avaliados foram coletados do SI-PNI e por meio de questionários realizados para as gestantes, referentes aos registros de doses da vacina contra influenza e hepatite B. Resultados: Observou-se que o percentual da cobertura vacinal de gestantes contra influenza foi variável ao longo dos anos, atingindo 85%, em 2018, e 80%, em 2020, na região de Minas Gerais. Na mesma região, a menor taxa de cobertura foi em 2011, com 49% das gestantes, e a maior em 2015, com 88% destas. Quanto à vacinação contra hepatite B, cerca de 80% das gestantes avaliadas não apresentaram comprovante, inferindo, assim, cobertura inferior a 20%. Ressaltou-se ainda uma disparidade no quantitativo vacinal de acordo com a região analisada, sabendo-se que em São Paulo a cobertura contra hepatite B foi superior a 70%. Conclusão: Entende-se que a cobertura vacinal das gestantes não atinge as metas exigidas pelo Ministério da Saúde, que seriam de 90%. Sabendo-se que a vacinação de gestantes deve ocorrer de maneira homogênea no país, no sentido de garantir a saúde materno-infantil, o serviço de saúde deve se adequar às necessidades de cada região, seja em caráter informativo ou organizacional, a fim de minimizar os impactos socioeconômicos sobre a saúde da população.

Introdução: O SARS-CoV-2, Betacoronavirus da família Coronaviridae, é o agente etiológico da covid-19 e teve a sua origem em dezembro de 2019 na província de Wuhan (China) causando um surto de síndrome respiratória aguda grave em alguns indivíduos que logo se disseminou por todo o mundo, caracterizando a atual pandemia. Tão logo a doença foi descoberta, diversas vacinas começaram a ser desenvolvidas, e em dezembro de 2020 a primeira delas já estava disponível. Em 17 de janeiro de 2021, iniciou-se a vacinação contra a covid-19 no Brasil e atualmente dispomos de quatro tipos de imunizantes aprovados e administrados em todo o território nacional. Objetivo: Este trabalho tem por objetivo analisar a vacinação da covid-19 no Brasil no ano de 2021 por estado e por região. Material e métodos: Trata-se de um estudo transversal descritivo no qual os dados foram consultados e coletados em fontes públicas. A quantidade de doses administradas foi obtida no site Ministério da Saúde (foi considerado a população com o esquema vacinal completo - duas doses ou dose única) e o dado populacional foi obtido do Instituto Brasileiro de Geografia e Estatísticas (ano 2021). Os dados foram plotados em planilha do programa Excel e para obter a porcentagem da população vacinada foi realizado um cálculo simples: Número de indivíduos vacinados / População local x 100%. Resultados: Até 09 de dezembro de 2021, o Brasil possui 139.436.786 pessoas com o esquema vacinal completo, o que corresponde a 65% da população. A região com o maior número de imunizados é a Sudeste (72%), seguida da região Sul (70%), Centro-Oeste (61%), Nordeste (59%) e Norte (50%). O estado que mais vacinou foi o de São Paulo com 79% de sua população vacinada, enquanto o estado que menos vacinou foi o Amapá, com apenas 36%. Conclusão: A vacinação contra a covid-19 no Brasil segue em ritmo desigual tanto por estado quanto por região e representa um verdadeiro desafio para o fim da pandemia no nosso país e no mundo.

Introdução: Problemas relacionados ao uso ineficiente dos recursos naturais tem se configurado como pauta constante acerca da temática em todo o mundo. Neste sentido, a educação ambiental (EA) pode ser caracterizada como uma alternativa, capaz de promover uma maior consciência ambiental, sobretudo, no que diz respeito ao uso eficiente desses recursos. Aliado a EA, a agricultura familiar (AF) vem se destacando como uma importante alternativa para dinamização da economia, a conservação da biodiversidade e o desenvolvimento de práticas que remetem à sustentabilidade. Objetivos: Sob essa ótica, o estudo tem o objetivo descrever as principais ações do Programa de Educação Ambiental e Agricultura Familiar (PEAAF), como política pública de incentivo à preservação da natureza. Material e métodos: A pesquisa desenvolveu-se por meio de revisões bibliográficas a partir de trabalhos publicados. Resultados: Assim sendo, o PEAAF é um programa de EA voltado ao público da AF, instituído pela Portaria do Ministério do Meio Ambiente n° 169, de 23 de maio de 2012 e materializado pelas contribuições da Política Nacional de Educação Ambiental (PNEA) e da Política Estadual de Educação Ambiental. Acerca da operacionalização do programa, inicialmente são realizadas oficinas para orientar sua implementação nos estados, através de diferentes órgãos federais, estaduais, municipais e organizações da sociedade civil. Desde sua criação, o mesmo vem sendo realizado em diversos estados do país, tais como, o Acre, Amazonas, Bahia, Pará, Tocantins, Mato Grosso, Minas Gerais e São Paulo. O PEAAF visa estimular processos educacionais participativos capazes de promover a formação, capacitação, comunicação e mobilização social; colaborar com o desenvolvimento rural mais sustentável; auxiliar a regularização ambiental dos estabelecimentos rurais da AF; e, promover a agroecologia e as práticas produtivas sustentáveis. Conclusão: Por fim, nota-se que o PEAAF é uma política pública promissora, pois estimula os agricultores familiares a participarem de um processo de educação emancipatória, que incorpora a agroecologia nas práticas produtivas sustentáveis. Enquanto segmento produtivo e social, a agricultura familiar é uma grande aliada para o desenvolvimento rural sustentável e as ações educativas disseminadas, promovem a construção de valores sociais, conhecimentos, habilidades, atitudes e competências voltadas para a conservação do meio ambiente.