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Дисертації з теми "Other commerce, management, tourism and services not elsewhere classified"
Bilandzic, Ana. "New approaches to developing and commercialising IP from research in universities using open innovation." Thesis, Philipps-Universität Marburg, Germany, 2016. https://eprints.qut.edu.au/98400/1/thesis_ana.pdf.
Повний текст джерела(9850295), A. Sukumaran. "Looking at New Markets for International Diversification: A Frontier Markets Perspective for Australian and US Investors." Thesis, 2015. https://figshare.com/articles/thesis/Looking_at_New_Markets_for_International_Diversification_A_Frontier_Markets_Perspective_for_Australian_and_US_Investors/13387139.
Повний текст джерела(9795848), Mario Ferrer. "An exploration of inter-firm relationships in the Australian road freight transport industry." Thesis, 2010. https://figshare.com/articles/thesis/An_exploration_of_inter-firm_relationships_in_the_Australian_road_freight_transport_industry/13449542.
Повний текст джерела(9793052), Shane Doyle. "How senior police leaders learn the art of leadership." Thesis, 2019. https://figshare.com/articles/thesis/How_senior_police_leaders_learn_the_art_of_leadership/13453997.
Повний текст джерела(12970638), Margaret McOmish. "Similarity as a presenter characteristic in advertising: An empirical study of the VisCAP Model of presenter selection." Thesis, 1996. https://figshare.com/articles/thesis/Similarity_as_a_presenter_characteristic_in_advertising_An_empirical_study_of_the_VisCAP_Model_of_presenter_selection/20174237.
Повний текст джерелаAn important creative decision for advertisers is whether to include a presenter in their advertising, and if so how they will select a suitable presenter. The VisCAP Model of presenter selection was proposed by Percy and Rossiter (1980) to assist advertisers when selecting appropriate presenters in their advertising, with the aim of enhancing branding and persuasion. The four main presenter characteristics of the VisCAP Model of presenter selection form an acronym for VisCAP. Thus, `Vis' refers to visibility and 'CAP' refers to Credibility, Attraction and Power. The presenter characteristic of credibility is further divided into expertise and objectivity, while attraction is divided into likability and similarity. The presenter characteristic of similarity refers to the similarity of the presenter in the advertisement to the target user of the advertised product. The Rossiter-Percy Grid is an advertising planning model which forms the theoretical foundation of the VisCAP Model and takes into account many different types of advertising situations. Components of the two models were tested on working women using a hypothetical personal superannuation service product.
This research examines the presenter characteristic of similarity, a component of one of the four main presenter characteristics of the VisCAP Model. Three hypotheses were tested in the research, two of which empirically tested the VisCAP Model, and one hypothesis which tested the Rossiter-Percy Grid.
(13714891), Dennis Coffey. "Design and production of a multimedia training package: Business development through innovation." Thesis, 2003. https://figshare.com/articles/thesis/Design_and_production_of_a_multimedia_training_package_Business_development_through_innovation/20959063.
Повний текст джерелаThis report supports submission of business related training resource packages (see Attachments 1 & 2) for assessment of a Professional Practicum. The report provides information on the production process and details educational concepts and justifications used during resource package development.
The "Business Development Through Innovation" project was conceived and designed by the author and the resource package subsequently developed by the author's production company. The project objective is to disseminate information about the philosophy of innovation and specifically to facilitate the application of a number of lessons learned from case studies of successful Australian small and medium enterprises (SME).
The project involved the design and development of a training package targeted at Australian SME and micro businesses. The package may be used privately by business operators and is also used as the primary reference resource in a range of business development workshops.
(9809054), Raghavendra Kankanady. "Information economics: The disconnect between information communication technology and strategic intent." Thesis, 2020. https://figshare.com/articles/thesis/Information_economics_The_disconnect_between_information_communication_technology_and_strategic_intent/13416416.
Повний текст джерелаNikolakis, William. "Determinants of success among Indigenous enteprise in the Northern Territory of Australia." 2008. http://arrow.unisa.edu.au:8081/1959.8/48854.
Повний текст джерелаThis study seeks to improve the understanding of Indigenous Enterprise Development (IED) efforts undertaken on communal Indigenous land in the Northern Territory of Australia. Success in enterprise may support the achievement of a range of social, political and economic objectives for Indigenous peoples. The thesis offers a contribution to knowledge and literature on IED by bringing understanding to the meaning of success for Indigenous enterprise, identifying those factors that contribute to its success as well as presenting the barriers that prevent it. This study is the most recent rigorous scholarly work of IED on Indigenous land in the Northern Territory.
Thesis (PhD)--University of South Australia, 2008
(11185083), Chen Wei. "ESSAYS IN MANAGERIAL ECONOMICS." Thesis, 2021.
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