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Добірка наукової літератури з теми "Not-for-profit sector marketing"

Автор: Grafiati

Опубліковано: 4 червня 2021

Оновлено: 1 лютого 2022

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Статті в журналах з теми "Not-for-profit sector marketing"

Smith, Gareth, and Jim Saker. "DEVELOPING MARKETING STRATEGY IN THE NOT‐FOR‐PROFIT SECTOR." Library Management 13, no. 4 (April 1992): 6–21. http://dx.doi.org/10.1108/01435129210016618.

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Paden, Nita, M. David Albritton, Jennie Mitchell, and Douglas Staples. "The March of Dimes: branding in the not-for-profit sector." CASE Journal 13, no. 3 (May 2, 2017): 377–413. http://dx.doi.org/10.1108/tcj-10-2015-0063.

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Synopsis This case involves the March of Dimes (MOD) Foundation, the “leading nonprofit organization for pregnancy and baby health.” MOD’s mission was to support medical research, organize volunteer workers, and provide community services and education to save babies’ lives (www.marchofdimes.org). The strategic issue in the case involves creating awareness of both the mission and services of MOD and the critical issue driving that mission – premature births. The organization must create a desire for various target markets to take action in response to the problem. The main protagonist is Doug

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Morris, Michael H., and Mary L. Joyce. "On the Measurement of Entrepreneurial Behavior in Not-For-Profit Organizations: Implications for Social Marketing." Social Marketing Quarterly 4, no. 4 (December 1998): 93–104. http://dx.doi.org/10.1080/15245004.1998.9961027.

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This article explores the concept of entrepreneurship as it relates to social marketing and not-for-profit organizations. The nature of entrepreneurship is examined, as are contemporary efforts to measure it within established profit-seeking organizations. Based on this foundation, the interface between entrepreneurship and social marketing is assessed. It is argued that entrepreneurship lies at the heart of social marketing andthat concepts from the field of entrepreneurship can enhance the management of social marketing efforts. The application of entrepreneurship is then extended to the not

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Wickham, Mark, Kim Lehman, and Linda French. "Communicating marketing priorities in the not-for-profit sector: A content analysis of Australian state-museums’ annual reports." Corporate Ownership and Control 12, no. 2 (2015): 318–28. http://dx.doi.org/10.22495/cocv12i2c2p6.

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This paper analyses the marketing priorities evident in the annual reports of Australia’s six not-for-profit state-museums (who represent the largest and most influential not-for-profit heritage organisations in the country). The study provides insight into the marketing communication priorities in leading not-for-profit heritage organisations, and offers a finer-grained understanding of what is required for such organisations to effectively manage such priorities. Based on a content analysis of the annual reports, the paper proposes a Marketing Priorities Model for Not-for-Profit Organisation

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Conway, Tony. "Strategy versus tactics in the not-for-profit sector: A role for relationship marketing?" International Journal of Nonprofit and Voluntary Sector Marketing 2, no. 1 (January 1997): 42–51. http://dx.doi.org/10.1002/nvsm.6090020106.

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Rees, Patricia L. "Marketing in the UK and US Not-for-Profit Sector: The Import Mirror View." Service Industries Journal 18, no. 1 (January 1998): 113–31. http://dx.doi.org/10.1080/02642069800000007.

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Naidoo, Vik, and Terry Wu. "Innovations in marketing of higher education: Foreign market entry mode of not-for-profit universities." Journal of Business & Industrial Marketing 29, no. 6 (June 30, 2014): 546–58. http://dx.doi.org/10.1108/jbim-07-2013-0153.

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Purpose – The purpose of this study is to examine the innovations in the international activities of not-for-profit (NFP) universities. While the entry mode literature is well addressed, particularly by international marketing and business scholars, an academically interesting and managerially relevant question relates to the applicability of extant research to the emerging phenomenon of internationalization in the NFP sector. Design/methodology/approach – Using an inductive constructivist qualitative methodology grounded in 12 case studies of internationalization in the NFP education sector,

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Bakhru, Anjali. "A contingency approach to reward strategy in the UK not-for-profit sector." International Journal of Nonprofit and Voluntary Sector Marketing 5, no. 4 (November 2000): 303–17. http://dx.doi.org/10.1002/nvsm.122.

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MacMillan, Keith, Kevin Money, Arthur Money, and Steve Downing. "Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theory." Journal of Business Research 58, no. 6 (June 2005): 806–18. http://dx.doi.org/10.1016/j.jbusres.2003.08.008.

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Rosnerova, Zuzana, and Dagmar Hraskova. "The Application and Importance of Marketing and its Tools in the Conditions of Non-profit Organizations on a Global Scale." SHS Web of Conferences 92 (2021): 02055. http://dx.doi.org/10.1051/shsconf/20219202055.

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Research background:Marketing as a separate area of activities does not immediately occur only in the environment of companies, but is also used in the environment of non-profit organizations. Although the activities of non-profit organizations differ significantly from the activities of commercially oriented companies, even in the case of non-profit organizations, marketing activities and tools are used to improve the overall progress of non-profit organizations.Purpose of the article:The article deals with the analysis of marketing activities and tools that are applied in the conditions of n

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Більше джерел

Дисертації з теми "Not-for-profit sector marketing"

Conway, A. "Relationship marketing in the not-for-profit sector : the key to a strategic marketing focus? : the case of the subsidised arts." Thesis, University of Salford, 2003. http://usir.salford.ac.uk/14730/.

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There is evidence to suggest that not-for-profit organisations generally, and subsidised arts organisations particularly, tend to use marketing for short-term, tactical purposes. This research study considers whether successful subsidised arts organisations are more likely to apply a relationship rather than transactional marketing approach to overcome this short-term focus. Relationship marketing involves the development of continuous relationships between parties that are usually long-term and dynamic. Managers make decisions about the sort of the relationships they would like to have and ho

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Книги з теми "Not-for-profit sector marketing"

Jennifer, MacDougall, and Institute of Marketing, eds. Marketing in the not-for-profit sector. Oxford: Butterworth-Heinemann, 1997.

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Marketing Strategy (Fundraising). Directory of Social Change, 2003.

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Частини книг з теми "Not-for-profit sector marketing"

Kirchner, Theresa, Linda Golden, and Patrick Brockett. "Measuring Efficiency of Not-For-Profit Marketing, Development, and Operations Resource Usage in the Performing Arts Sector: An Abstract." In Marketing Transformation: Marketing Practice in an Ever Changing World, 315–16. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-68750-6_95.

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Bennett, Roger. "Competitive Myopia in a Not-For-Profit Service Industry: The Case of the Performing Arts Sector in the UK." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 29. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11845-1_8.

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Hillenbrand, Carola, Steve Downing, Arthur Money, and Kevin Money. "Relationship marketing and the not-for-profit sector." In The Routledge Companion to Nonprofit Marketing, 28–48. Routledge, 2007. http://dx.doi.org/10.4324/9780203936023.ch2.

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Scott, Carol. "Heritage Marketing in the Not-for-Profit Sector: The Case for Branding." In Archaeological Displays and the Public, 115–24. Routledge, 2016. http://dx.doi.org/10.4324/9781315434575-8.

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"Relationship marketing and the not-for-profit sector: An extension and application of the commitment–trust theory." In The Routledge Companion to Nonprofit Marketing, 47–69. Routledge, 2007. http://dx.doi.org/10.4324/9780203936023-9.

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Hirogaki, Mitsunori. "CSV Activities in the Japanese Retail Sector." In Advances in Marketing, Customer Relationship Management, and E-Services, 39–56. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-8270-0.ch003.

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In Michael Porter's creating shared value (CSV) framework, the enterprise will solve the social challenges that confront regions or communities through its business activities, thus earning a profit while creating value for both the company and the region. In this chapter, a case study is presented on a retailer's CSV activities in Japan, wherein the author addresses how the retailer contributes to the community through shopping support services in “food deserts” that supply fresh food to improve consumers' health and wellness. The empirical results indicate that consumers have a preference for real store shopping experiences among these services, whereas online grocery services do not meet consumers' needs for shopping. The results suggest that these shopping support activities will bring enough profit for both sides, namely, consumers and retailers. The author also discusses the role of the public sector in assisting these activities.

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Hume, Craig, and Margee Hume. "Augmenting Transcultural Diffusion through Knowledge Management." In Handbook of Research on Effective Marketing in Contemporary Globalism, 104–27. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6220-9.ch006.

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This chapter discusses the enabling role of internal marketing in adoption of knowledge management in the non-profit sector. The chapter considers the novel concept of transcultural marketing that strengthens transcultural diffusion and discusses the cultural complexities of the non-profit sector and the cultural barriers requiring consideration in the adoption of knowledge management. Transcultural marketing encompasses the promotion and development of oneness through diffusion of transcultural ideas and technologies from diverse philosophies within the one environment while respecting and embracing diversity in thinking. The chapter presents the case of a large charitable non-profit sector firm and then offers specific discussion on the knowledge management culture and the role of internal marketing in implementation. This chapter advances understanding of the relationships of knowledge management, the role of internal marketing in generating, sustaining, and strengthening transcultural diffusion of knowledge in nonprofit firms and offers a basic framework of “Must Have” and “Nice to Have” for Knowledge Management implementation in not for profit organizations. Trans-cultural diffusion is the dissemination and exchange of cultural rudiments including ideas, styles, and technologies, and is deeply embedded in the success and philosophy of knowledge management.

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"Strategic marketing for the public and the not-for-profit sectors." In The Strategic Planning Process, 334–74. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2017. |: Routledge, 2016. http://dx.doi.org/10.4324/9781315754123-18.

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Medhekar, Anita. "The Role of Social Media for Knowledge Dissemination in Medical Tourism." In Harnessing Social Media as a Knowledge Management Tool, 25–54. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0495-5.ch002.

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The use of social media for information dissemination for education, environmental movement, natural disasters, emergency, election campaign, grass root movements, non-profit organisations, public health communication, and marketing for health promotion, e-governance, and political revolutions is well known. The economic significance of the health and medical tourism sector in the global healthcare business should not be underestimated. Internet is playing a leading role as a platform for the dissemination of medical tourism business information. In this century, more and more actual and potential tourists are accessing the internet and social media applications to find and disseminate factual information regarding medical tourism facilitators, destinations, super-speciality hospitals, specialist doctors and nurses, quality and accreditation, accommodation facility, cost, waiting period for surgery and sharing their positive and negative experiences to inform potential medical tourists. Healthcare providers and medical tourists acquire information, create, collaborate, communicate and disseminate healthcare and medical tourism related information through the Word-of-Social-Media (WoSM) tools such as FaceBook, Flickr, Twitter, Blogs, Forums, YouTube patient testimonials, Google Plus, LinkedIn, Photo and video sharing, Alexa and mobile applications. Therefore social media has a great potential as an information source and a knowledge dissemination tool for tourism industry to network and create clusters locally and globally, to exploit new innovative technologies for interaction and collaboration between the healthcare providers as well as the medical tourists. The main contribution of this chapter is to explore and discuss the role and use of social media applications for knowledge dissemination by hospitals and the medical tourists in the global business of medical tourism in India.

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Ates, Ozgur. "Integration of Syrian Refugees in Turkey." In Advances in Educational Marketing, Administration, and Leadership, 177–91. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2925-6.ch010.

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The consequences of the Syrian Civil War that started in March 2011 have been tragic and devastating for the Syrian people. Many of them have fled their country and sought asylum in other parts of the world, especially in Turkey. The unofficial figures suggest that there are close to six million Syrian refugees living in Turkey, yet over two million of them are not registered to work under the temporary protection provided by the Turkish government. As a result of this, it is impossible for many refugees to get a legally paid job. Refugees usually work in informal sectors for extremely low wages. This makes refugees vulnerable to exploitation at work and get employed at jobs that locals are reluctant to do. This chapter highlights the case study of two non-profit companies that have been launched by two young Turkish social entrepreneurs in Turkey to create employment opportunities to provide regular and sustainable income to Syrian refugees that public and private sectors have failed to meet and address.

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Тези доповідей конференцій з теми "Not-for-profit sector marketing"

Nomeer, Mohamed. "Intelligent Energy Platform." In International Petroleum Technology Conference. IPTC, 2021. http://dx.doi.org/10.2523/iptc-21252-ms.

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Abstract Turning an organization to an effective data driven decision making is vital factor to have and achieve digital transformation journey smoothly and successfully in the Energy sector, in which the energy industry has been trying to achieve the complete cycle Listen, Understand, effect and Decide rightly and quickly across the whole value chain such as HR, Finance, legal and contracts, operations, etc. since several decades where the software solutions were not in the priority list of the industry special the operations for many reasons, which created a serious of concequences which the

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