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1
Noll, Gregor. "Nostalghia: A Nordic International Law." Nordic Journal of International Law 85, no. 4 (November 22, 2016): 265–80. http://dx.doi.org/10.1163/15718107-08504009.
Повний текст джерелаАнотація:
Is there a Nordic approach to international law? I argue that a substantive Nordic approach to international law is absent today, and explore why the question of a Nordic international law would emerge today and how the craving for Nordic identity might be overcome. I look into select evidence relating to the use of force, to international recognition and to international humanitarian law to show the material vacuity of contemporary Nordic cooperation in key areas. The epoch of Nordic legal entrepreneurialism taking off during 19th century, Nordic international law is now ending, and non-alignment with it. This brings me to ask how the melancholic longing for a ‘Nordic international law’ might be transgressed. Here, Andrei Tarkovsky’s Nostalghia of 1983 comes in. It confronts us with the question of what imperatives – legal or other – grow from our melancholia for homelands and persons no longer with us.
2
Berendeeva, M. S., та M. I. Rybalova. "“My Sight, My Strength, Dims...ˮ by Arseny Tarkovsky in the Feature Film “Nostalghiaˮ: The Ways of Poetical Quotation Embedding in the Cinematic Text". Philology 17, № 9 (2018): 90–104. http://dx.doi.org/10.25205/1818-7919-2018-17-9-90-104.
Повний текст джерелаАнотація:
The article reveals the ways of poetical quotation embedding in the cinematic text using the example of the poem My sight, my strength, dims... by Arseny Tarkovsky in the feature film Nostalghia by Andrei Tarkovsky. The scene from Nostalghia which includes the poem My sight, my strength, dims... is analyzed from the points of view of the main factors of transformation of a poetic text when it is cited. These factors include: the place of the quotation in the structure of the cinematic text, mechanical transformations of the text, background information, the way of the quotation embedding, visual and sound accompaniment. The analysis shows that the episode when the poem is read is one the key scenes in the film. It reveals different characteristics of the concept of FATHER in the individual worldview of the film director. The main transformation of the text boils down to its translation into Italian. The quotation is embedded into the text via audio channel. As a result of the study we arrive to the following conclusions: 1) Poetic quotations in the film Nostalghia create numerous variants of the image of father interpretation. 2) The translated Italian text Si oscura la vista. La mia forza… preserves the main idea of the poem My sight, my strength, dims... and emphasizes the motives of the lost house and dying. 3) The embedding of the poem mentioned above into the cinematic text of Nostalghia is not plot-driven, unlike the integration of the text As a child I once fell ill. 4) The poetic texts As a child I once fell ill and My sight, my strength, dims... by Arseny Tarkovsky are united in the cinematic text of Nostalghia to create a binary system making the transition from the empirical level of the text to the sacred one.
3
Hyun-Seop Park. "On Framing Devices in Andrey Tarkovsky’s ‘Nostalghia’." 러시아연구 26, no. 2 (November 2016): 165–87. http://dx.doi.org/10.22414/rusins.2016.26.2.165.
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4
Charney, Noah. "Tarkovsky's Nostalghia: A conversation with Nathan Dunne." Film International 12, no. 4 (December 1, 2014): 113–22. http://dx.doi.org/10.1386/fiin.12.4.113_7.
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5
SAĞIR KESKİN, Gülçin. "ANDREİ TARKOVSKY'İN NOSTALGHİA FİLMİNDE GİORGİO AGAMBEN'İN İZİNİ SÜRMEK." JOURNAL OF ACADEMIC SOCIAL RESOURCES 6, no. 29 (January 1, 2021): 1388–98. http://dx.doi.org/10.31569/asrjournal.319.
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6
Burns, Christy L. "Tarkovsky's Nostalghia: Refusing Modernity, Re-Envisioning Beauty." Cinema Journal 50, no. 2 (2011): 104–22. http://dx.doi.org/10.1353/cj.2011.0012.
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7
Sushytska. "Tarkovsky’s Nostalghia: A Journey to the Home That Never Was." Journal of Aesthetic Education 49, no. 1 (2015): 36. http://dx.doi.org/10.5406/jaesteduc.49.1.0036.
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Kostyra, Karolina. "Jak wyrwać się z nostalgii [dot. P. Włodek: Kres niewinności. Obraz i upamiętnienie ery Eisenhowera w amerykańskich filmach i serialach – pomiędzy reprezentacją, nostalgią a krytycznym retro]." Śląskie Studia Polonistyczne 14, no. 2 (December 28, 2019): 239–52. http://dx.doi.org/10.31261/ssp.2019.14.15.
Повний текст джерелаАнотація:
The article discussesa book by Patrycja Włodek entitled Kres niewinności. Obraz i upamiętnienie ery Eisenhowera w amerykańskich filmach i serialach – pomiędzy reprezentacją, nostalgią a krytycznym retro [The End of Innocence: The image and remembrance of the Eisenhower era in American feature films and television series – between representation, nostalgia, and critical retro style]. The author of the article positions her publication amongst other film studies research devoted to “nostalgic cinema” and enters into dialogue with concepts put forward by Włodek. The polemical pendants and glosses centre on searching for currents, titles, and readings both supporting Włodek’s considerations and transcending her interpretive framework relating to retro nostalgic (cinema of the 1980s) and retro classic (the most recent films and television series).
9
Zeng, Yanfang, and Rui Xu. "An Exploration of the Relationships between Nostalgia, Involvement, and Behavioral Intention in Diaspora Tourism." Sustainability 13, no. 21 (November 6, 2021): 12273. http://dx.doi.org/10.3390/su132112273.
Повний текст джерелаАнотація:
Diaspora tourism has become a significant market niche under globalization, but diaspora tourism to China has been less studied. This paper explores the relationships between nostalgia, involvement, and behavioral intention in diaspora tourism of the Chinese diaspora. By investigating 303 overseas Chinese, we use quantitative methodologies to measure the nostalgia of the Chinese diaspora and identify three segments of Chinese diasporic tourists based on their nostalgia: extremely nostalgic, nostalgic, and moderately nostalgic. Demographic features of each segment and attitude toward home-return travel are depicted. The findings suggest that the level of nostalgia has influences on the perception of home-return travel for the diaspora. For the strongly nostalgic groups, home-return travel is an important way to build and express their identity. For the moderately nostalgic group, home-return travel is regarded as a pleasure-driven activity. This study extends the theoretical understanding of diaspora nostalgia and also has practical implications for the marketing and construction of destinations.
10
Tyszkowska-Kasprzak, Elżbieta. "„Nostalgia to tęsknota za rajem”. Problem nostalgii w powieści Zbieracz raju Jewgienija Czуżowa". Roczniki Humanistyczne 69, № 7 (11 серпня 2021): 187–207. http://dx.doi.org/10.18290/rh21697-12.
Повний текст джерелаАнотація:
Artykuł traktuje o problemie nostalgii w powieści Jewgienija Czyżowa Zbieracz raju (2019). W części wstępnej przedstawiono krótki przegląd badań nad nostalgią, wyróżniając różne jej aspekty i typologie.
W analizie utworu główny nacisk położono na portrety centralnych postaci, których najważniejszym rysem jest stosunek do czasu, przeszłości, pamięci: Kiriłła – stałego bywalca moskiewskich pchlich targów i jego chorą na Alzheimera matkę. Oboje ilustrują różne aspekty powracania do przeszłości i brak przywiązania do teraźniejszości. W sposobach odczuwania przez nich czasu można odnaleźć różne typy nostalgii. Akcja powieści rozgrywa się w latach 90., kiedy w wyniku rozpadu Związku Radzieckiego cała przyszłość bohaterów pozostała w przeszłości. Miniona epoka nie jest jednak idealizowana, dlatego nie można określić utworu jako nostalgicznego.
Nostalgia interesuje pisarza jako zjawisko niezwykle rozpowszechnione, noszące znamiona choroby uniemożliwiającej normalne funkcjonowanie w teraźniejszości. Tęsknotę bohaterów za innymi czasami można rozpatrywać także jako frustrację wynikającą z zamknięcia człowieka w ograniczonym czasie, co uniemożliwia przeżycie wieczności.
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Ahmad, Ishtiaq, Abdus Samad, and Muhammad Shakil ur Rehman Shakil ur Rehman. "Nostalgic Impact on Characterization in the "Reluctant Fundamentalist" by Mohsin Hamid." Global Social Sciences Review V, no. IV (December 30, 2020): 110–19. http://dx.doi.org/10.31703/gssr.2020(v-iv).13.
Повний текст джерелаАнотація:
This paper aims at investigating the nostalgic impact on the characters in The Reluctant Fundamentalist by Mohsin Hamid. Nostalgia is regarded as the state of homesick or a mental sentimentality for one's past. Everyone is more or less nostalgic, and nostalgia plays a vital role in the lives and experiences of individuals in daily life. The present study is a qualitative and descriptive textual analysis. The Reluctant Fundamentalist has been examined by analyzing the words, sentences, characters and their actions from the nostalgic point of view. This study has investigated the nostalgic impact on the characters, especially on Changez and Erica, through the lens of nostalgia by focusing on their personalities, works, social lives, actions and reactions. This study has found that nostalgia influences and molds the lives and experiences of characters and individuals to an extensive extent. Changes and Erica spoil their lives but are not ready to come out of their nostalgic worlds. The Reluctant Fundamentalist has been analyzed and interpreted through different dimensions, but no one has discussed it from a nostalgia point of view before. So, this paper is a primary investigation and would surely contribute to the present stock of knowledge.
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Hanson, Clara, Jesse Anderton, Samuel F. Way, Ian Anderson, Scott Wolf, and Alice Wang. "Time after Time: Longitudinal Trends in Nostalgic Listening." Proceedings of the International AAAI Conference on Web and Social Media 16 (May 31, 2022): 311–22. http://dx.doi.org/10.1609/icwsm.v16i1.19294.
Повний текст джерелаАнотація:
Nostalgia was once considered a medical disease but is now understood as a beneficial, identity-affirming emotion. Yet what induces feelings of nostalgia is not fully understood. Are nostalgic feelings prompted by changes in a person’s life, and do certain events prompt nostalgia across whole populations? In this paper, we analyze when people listen to nostalgic music. We use data from a large, cross-national survey to train a classifier to detect which tracks are nostalgic for individual listeners. We then analyze a comprehensive dataset of listening histories from a 5.5 year period. Despite it being a complex concept, we were able to predict nostalgic listening with relatively high precision. We compare our results across listeners from four countries to understand how consistent behavior toward nostalgic music is. We find people listen to nostalgic music more often as they age. We also find people tend to listen to nostalgic music consistently in their day-to-day lives. We do not find evidence that listening to personally nostalgic music increases in response to particular traditions, seasons, or events. However, we do find traditions and events can affect how much “back catalog” music people listen to. These trends are consistent across the national contexts we studied. Our results advance prior findings about nostalgia and the life course, and demonstrate a novel methodological consideration for studies of nostalgic listening.
13
Jing, Jianwan. "Nostalgia Tendency and the Purchase Intention of Cultural and Creative Products." East Asian Trade Association 4, no. 1 (June 30, 2022): 19–27. http://dx.doi.org/10.47510/jeat.2022.4.1.19.
Повний текст джерелаАнотація:
Purpose – The global economy is changing from material to mental and cultural consumption. Nostalgic consumption is emerging as a new consumption model for the cultural content industry. Under this background, the text studies the relationship between the consumer’s nostalgia tendency and the willingness to purchase creative products using the nostalgic consumption behavior mechanism.
Design/Methodology/Approach – This study examines the effect on the intention to purchase creative products from the perspective of consumers’ nostalgia.
Findings – This study provides complementary theoretical significance to the study of the nostalgic consumption behavior of cultural and creative products. At the same time, it provides practical reference significance for the future marketing strategy and development of cultural and creative industry.
Research Implications – Nostalgia is a unique characteristic that consumers generally have and, at the same time, a kind of psychology that can affect the purchase of a brand phenomenon. Consumer’s emotional response that evokes nostalgia and psychology related to stimulants are attitudes toward products that evoke consumer nostalgia. Sierra and McQuitty (2007) text expressed that consumers’ tendency to evoke nostalgia is advantageous in improving their willingness to purchase creative products based on the consumption behavior mechanism that evokes nostalgia. Therefore, nostalgia should be added to products or brands in the future development of the cultural and creative industries. Products can be enriched with nostalgic elements such as the country’s cultural history, memories of homes and childhood, symbolic meaning and preferences, characteristics of the times and cultural properties.
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Kunio Hara. "1 + 1 = 1: Measuring Time's Distance in Tōru Takemitsu's Nostalghia: In Memory of Andrei Tarkovskij." Music and the Moving Image 9, no. 3 (2016): 3. http://dx.doi.org/10.5406/musimoviimag.9.3.0003.
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Fairley, Sheranne. "In Search of Relived Social Experience: Group-Based Nostalgia Sport Tourism." Journal of Sport Management 17, no. 3 (July 2003): 284–304. http://dx.doi.org/10.1123/jsm.17.3.284.
Повний текст джерелаАнотація:
Why do some fans travel to follow professional sport teams? In order to answer that question, participant observation and ethnographic interviews were used to examine the motives and behaviors of a group that undertakes a 5-day bus trip to watch its team play in a distant city. Nostalgia was identified as a key element of the experience. In particular, nostalgic recollections of past trips were found to be a vital basis for repeated travel by the group and for socializing new members. Five themes having to do with nostalgia were identified: nostalgia as motive, norms and rituals as objects of nostalgia, best experience as object of nostalgia, nostalgia as a basis for trip suggestions, and nostalgia through socialization. It is suggested that group-based nostalgia can play a more significant role in fan travel behavior than has heretofore been recognized and that nostalgic appeals can foster repeat purchase.
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Galvin, Kristen. "‘Those Were the Days’: The live televisual revival of the musical and retro family sitcom in the post-network era." Australasian Journal of Popular Culture 9, no. 2 (September 1, 2020): 231–46. http://dx.doi.org/10.1386/ajpc_00029_1.
Повний текст джерелаАнотація:
Television is historically a generative site for examining media nostalgias. Within the ever-widening landscape of reboots, remakes and revivals across genres and platforms in the post-network era in the United States, an impulse to ‘redo’ live programming on network television has also emerged in the on-going battle for consumer attention. Steadily gaining momentum over the past decade, this article questions the roles that nostalgia plays in structuring the surprising return of fictional event-based television. The evolution of this phenomenon is traced by first examining the wave of live network musical productions (2013–19), followed by the restaging of Norman Lear’s classic sitcoms in Live In Front of a Studio Audience (ABC 2019). Nostalgia’s connection to positive emotion is a powerful marketing tool that is manipulated across industries, and specifically leveraged through airing reperformances of these popular and identifiably nostalgic texts. However, despite reaching new levels of nostalgic indulgence, the live televisual remake opens-up new opportunities for collectivity and critical reflection for viewers in the digital age.
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Menke, Manuel, and Tim Wulf. "The Dark Side of Inspirational Pasts: An Investigation of Nostalgia in Right-Wing Populist Communication." Media and Communication 9, no. 2 (May 6, 2021): 237–49. http://dx.doi.org/10.17645/mac.v9i2.3803.
Повний текст джерелаАнотація:
In recent years, research found that populism employed a new strategy by using nostalgia, a sentimental longing for the past, as a communication tool to persuade citizens to support their political agendas. In populist campaigns, nostalgia is used to affectively link (alleged) crises with longing for a cherished past. In this article, we applied a mixed-methods approach to understand how populists exploit nostalgia in their communication and how nostalgic rhetoric has the potential to persuade people to support their claims. In Study 1, we conducted a case study based on a qualitative content analysis of Alternative for Germany’s (AfD) online election campaign in the 2019 Thuringia election in East Germany. The analysis revealed that the campaign was built around the nostalgic narrative of the 1989 peaceful revolution as a proud historical moment for former German Democratic Republic citizens while at the same time creating a sense of crisis supposedly caused by false post-reunification politics. To further investigate the persuasiveness of nostalgia, Study 2 used a statement from the campaign and found that participants tended to agree more with populist statements if they contained nostalgic rhetoric (compared to non-nostalgic populist and control rhetoric). These findings suggest that right-wing populists can effectively exploit nostalgia and that it may ‘sugarcoat’ populist messages.
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Jeon, Jin A., and Ja-Yeon Kim. "The Effect Of Nostalgia On Service Failure." Journal of Applied Business Research (JABR) 33, no. 6 (October 31, 2017): 1243–50. http://dx.doi.org/10.19030/jabr.v33i6.10057.
Повний текст джерелаАнотація:
Nostalgia induced by savoring precious past experience helps a person feel loved and protected and may help them cope with loneliness. Generally, these positive, prosocial functions, which nostalgia provides, are derived from the content of the memories. However, recent research shows that the process of recalling nostalgic memories could have an important, but different impact on consumers' behavior.
When people face nostalgia through the recollection of positive experience and become aware of its non-repeatability, they seek to enjoy and prolong the experience. Due to the motivation to savor nostalgic experiences, people are likely to be more tolerant of waiting. To this extent, the inclination to reminisce about past experiences motivates people to be more accepting of, thus less dissatisfied with service failure.
Unlike other research focusing on social functions of nostalgia, we examine the effect of nostalgia to a particular service failure: delayed shipping. Nowadays, on-line retailers that use a delivery service is commonplace. Therefore, we believe our research will give critical implications about the effects of nostalgia on service failure. We theorize that nostalgia could have a positive effect on consumer patience, especially for delayed shipping, and the distance to a nostalgic memory affects consumer patience and dissatisfaction. Two studies have confirmed these effects.
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Kazlauske, Dovile, and Justina Gineikiene. "Do you feel younger enough to choose nostalgic products? Exploring the role of age identity in nostalgic purchasing behavior." Baltic Journal of Management 12, no. 3 (July 3, 2017): 292–306. http://dx.doi.org/10.1108/bjm-08-2016-0185.
Повний текст джерелаАнотація:
Purpose The purpose of this paper is to empirically examine the links between consumer age identity, nostalgia and preferences for nostalgic products. Design/methodology/approach A theoretical framework is proposed based on integrating nostalgia and age identity as parts of an individual’s self-concept. Research results are obtained from the empirical study of a sample of 313 consumers in Lithuania and five interviews with experts in marketing industry. Findings Employing structural equation modeling analysis, the current study provides initial evidence that the bigger the discrepancy between one’s chronological and cognitive age, the more nostalgic products one buys. Furthermore, age identity acts as a better predictor for purchasing nostalgic products than nostalgia. Originality/value The current paper explores the impact of nostalgia and age identity on consumer purchasing behavior which is not addressed in literature before. By evaluating the role of nostalgia and age identity, the study offers a deeper understanding of consumer behavior in nostalgia contexts. Moreover, unlike in most previous studies on nostalgia and age identity, it is focused on actual rather than intended behavior. The present study is also relevant for current marketers as the findings provide additional information and recommendations for choosing appropriate marketing and communication strategies.
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Umar Ismail, Sanda, Richard Cheston, Gary Christopher, and Jane Meyrick. "Nostalgia as a psychological resource for people with dementia: A systematic review and meta-analysis of evidence of effectiveness from experimental studies." Dementia 19, no. 2 (May 10, 2018): 330–51. http://dx.doi.org/10.1177/1471301218774909.
Повний текст джерелаАнотація:
Objective This review systematically examines evidence relating to the effect of nostalgia on psychological well-being through a meta-analysis of measures of social connectedness, self-esteem, meaning in life, self-continuity, optimism and positive and negative affect. Rationale: If nostalgia is to be used as a clinical intervention to boost well-being in dementia by reducing threat, then it is important to assess its therapeutic potential. Results Searches carried out in July 2014 and updated in February 2018 identified 47 eligible experimental studies comparing nostalgic reminiscence and non-nostalgic reminiscence to be included in the meta-analysis. Nostalgic reminiscence had moderate effects on positive affect (0.51 (0.37, 0.65), p= 0.001), social connectedness (0.72 (0.57, 0.87), p= 0.001), self-esteem (0.50 (0.30, 0.70), p= 0.001), meaning in life (0.77 (0.47, 1.08), p= 0.001) and optimism (0.38 (0.28, 0.47), p= 0.001) and a large effect on self-continuity (0.81 (0.55, 1.07), p= 0.001). There was, however, no difference between the effect of nostalgic reminiscence and non-nostalgic reminiscence for negative affect (−0.06 (−0.20, 0.09), p= 0.443). Conclusion This systematic review and meta-analysis provides an overview of the evidence base for nostalgia. This is an important stage in developing nostalgia as a clinical intervention for people with dementia which might be achieved, for instance, by adapting current reminiscence and life review techniques. This meta-analysis will therefore also serve as a valuable reference point for the continued exploration of nostalgia as an intervention.
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Grubnic, Tanja. "Nosthetics: Instagram poetry and the convergence of digital media and literature." Australasian Journal of Popular Culture 9, no. 2 (September 1, 2020): 145–63. http://dx.doi.org/10.1386/ajpc_00024_1.
Повний текст джерелаАнотація:
This article considers the proliferation of nostalgic aesthetics in Instagram poetry (‘instapoetry’). Though often overlooked, the relationship between the platform and the poetry itself is a vibrant entry point into debates about the handwritten, analogue and vintage styles of instapoetry. Connecting modernist and postmodernist arguments about nostalgia, this article provides a critical and conceptual lens with which to analyse the visual aspects of nostalgic aesthetics – referred to as ‘nosthetics’ – characteristic of instapoetry, investigating how and why the genre impersonates the pre-digital, analogue past. Combining scholarship on platforms, nostalgia and instapoetry shows how the concept of nosthetics can be used as a framework for literary and visual analysis of instapoetry. The theoretical framework proposed recommends three developments for those researching nostalgic aesthetics in instapoetry. First, greater attention should be paid to the platform. Second, engagement with scholarship on popular culture and nostalgia is needed. Finally, it is insightful to return to the notion of space at the heart of Johannes Hofer's original definition of nostalgia.
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Shaw, Caitlin. "Introduction: Television and nostalgia now." Journal of Popular Television 9, no. 3 (October 1, 2021): 287–91. http://dx.doi.org/10.1386/jptv_00056_2.
Повний текст джерелаАнотація:
This introduces the following dossier which, inspired by the roundtable panel ‘Streaming the past: Contemporary television, genre and nostalgia’ from the University of Hertfordshire’s 2021 genre/nostalgia conference, explores contemporary television’s relationship to nostalgia amid multi-platform shifts and the COVID-19 pandemic. While non-linear television has in some ways disrupted linear television’s ties to nostalgia, it has also seen a rise in aesthetically nostalgic programming. The introduction considers how this connects to broader cultural nostalgic trends, themselves fuelled by diversifying media technologies, and complicates meanings traditionally associated with period programming. It explores implications of recycling predominantly western and mediated pasts, and considers how the pandemic has highlighted intersections between linear television, non-linear platforms and differing forms of nostalgia. Finally, it introduces the dossier’s three short essays.
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Vignolles, Alexandra, and Paul-Emmanuel Pichon. "A taste of nostalgia." Qualitative Market Research: An International Journal 17, no. 3 (June 3, 2014): 225–38. http://dx.doi.org/10.1108/qmr-06-2012-0027.
Повний текст джерелаАнотація:
Purpose – The purpose of this article is to analyze the links between nostalgia and food consumption. Design/methodology/approach – Based on an exploratory qualitative analysis of 104 descriptions of nostalgic food consumptions, the use of NVivo helps to substantiate and interpret the textual interview data. Findings – The research suggests six themes of food nostalgia (childhood, yearning, substitute, homesickness, special occasions and rediscovery). Prior research suggests that nostalgia is rather a negative or ambivalent emotion; however, the findings of this study suggest that nostalgic food consumption is rather related to positive emotions. Practical implications – Perspectives are given for the use of nostalgia in an advertising context and as a reinsurance factor. Originality/value – This research integrates marketing and sociological perspectives to better understand links between food consumption and nostalgia.
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Ellis, James. "On the Trail of a Nostalgic Adventure." Journal of Sound and Music in Games 3, no. 2-3 (2022): 77–114. http://dx.doi.org/10.1525/jsmg.2022.3.2-3.77.
Повний текст джерелаАнотація:
This article examines the music of the Pokémon franchise through the concept of nostalgic potential—a newly coined term defined as music’s capacity to evoke, enhance, and exploit wistful sentiment through specific and identifiable musical elements. The nostalgia identified here is childhood brand nostalgia, a concept identified by A. B. Shields and J. W. Johnson, a particularly potent form of this emotion of reminiscence for a person’s youth upon exposure to a brand or franchise. This article will illuminate how we can identify specific musical elements as contributing to the nostalgic potential of musical material by using newly adapted gestural analytical techniques. In identifying such elements, analyses will point to how we can determine the locus of the nostalgic potential, in this case, as being located in the sense of adventure, a key ludic component of Pokémon video game iterations. This article will outline two case studies that greatly contribute to the generation, evocation, enhancement, and exploitation of the nostalgic potential located in two video game music texts—namely the Pokémon Center theme and Route/Wild Area music across multiple franchise iterations. This research substantially contributes to our understanding of nostalgia in relation to musical texts whilst providing a new, workable, and sufficiently adaptable framework for identifying how childhood brand nostalgia—and by extension, other forms of nostalgia—can be evoked and enhanced by video game music texts and their franchises.
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Ju, Ilyoung, Jihye Kim, Mark Jaewon Chang, and Susan Bluck. "Nostalgic marketing, perceived self-continuity, and consumer decisions." Management Decision 54, no. 8 (September 19, 2016): 2063–83. http://dx.doi.org/10.1108/md-11-2015-0501.
Повний текст джерелаАнотація:
Purpose The purpose of this paper is to examine the effects of nostalgic marketing on consumer decisions, including the relation of nostalgia to perceived self-continuity, brand attitude (BA), and purchase intent (PI). Design/methodology/approach The study uses an experimental design that compares individuals’ responses to past-focussed (nostalgic) vs present-focussed (non-nostalgic) advertising across a range of three product types. Analyses include structural equation modeling (SEM) to investigate direct and mediated relationships. Findings Nostalgic past-focussed advertisements (as compared to present-focussed advertisements) elicited higher perceived self-continuity which led to more favorable ratings of BA and greater intent to purchase the product. These effects held up regardless of product type. SEM showed that the relation of advertising-evoked nostalgia to BA is partially mediated by consumer’s perceived self-continuity. BA also directly predicted PI. Practical implications These findings provide two implications for marketing managers. First, the perceived self-continuity plays an important role in the success of nostalgia marketing. As such, advertising designed to directly influence perceived self-continuity should be used for framing a nostalgic marketing purposes that aims to connect consumers to particular brands. Second, evoking nostalgia in marketing communications is not just effective for one product type but appears to be useful across a variety of product type (i.e. utilitarian, hedonic, and neutral). Originality/value The study is based within an experiential marketing framework but is innovative in examining the specific experience of nostalgia and linking it to consumer’s identity (i.e. self-continuity). This area has received little attention and appears to be a promising area for future research on consumer decisions.
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Jolma, Nanny. "‘As If There Was No Fear’: Exploring Nostalgic Narrative in Bo Carpelan’s Novel Berg." Humanities 7, no. 4 (October 31, 2018): 106. http://dx.doi.org/10.3390/h7040106.
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This article addresses nostalgic experience and aims at a definition of nostalgic narrative through textual analysis. The target text is Bo Carpelan’s Berg (2005). The novel is analysed with narratological methods focusing on the narrative modes and the techniques of narrative mediation that invite a nostalgic experience in the reader. This side of the phenomenon—the textual aesthetics of nostalgia—has been explored by few scholars, whereas the contextual and cultural aspects of nostalgia have received a lot of attention. This article suggests further ways of analysing how a text evokes nostalgic experience, and thus considers the nostalgic experience of the reader as the definitive core of nostalgic narrative. The nostalgic experience in Berg is intense, reflective, and ambivalent. These qualities are produced on the level of both the narrative discourse and the story: by changes between the narrative modes and by the nostalgic and non-nostalgic content that builds and breaks the idealised narrative. The article suggests that more attention should be paid to the complexity of nostalgic narratives. Furthermore, it highlights that by creating reflectivity and contradictions, the non-nostalgic content also affects the nostalgic narrative.
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Brown, Patrick Saxton. "A Game on Time: The Witness and the Temporality of the Digital Image." Eludamos: Journal for Computer Game Culture 11, no. 1 (September 3, 2021): 39–54. http://dx.doi.org/10.7557/23.6353.
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This essay addresses the temporality of digital images through a reading of the 2016 puzzle game The Witness. Fusing Paul Ricoeur’s definition of narratives as “games with time” and Alexander Galloway’s description of the computer as “remediating the very conditions of being itself,” I describe The Witness as a game on time. The methodical pace it ties its player to, along with the environmental awareness it elicits, creates, rather than simply representing, relations of time that bespeak the accelerated, non-human temporality—the “protentions” (Yuk Hui)—of digital objects and environments. Taking the game’s embedding of a ten-minute sequence from director Andrei Tarkovsky’s film Nostalghia (1983) within its gameplay as a cue, I develop these ideas in relationship to both the phenomenology of time and the cinema of the “time image,” in particular the work of Abbas Kiarostami. For game designer Jonathan Blow, as for Kiarostami, the digital image is a fundamentally new form of temporal experience that requires new kinds of environmental awareness and care (Sorge).
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Srivastava, Ekta, Satish S. Maheswarappa, and Bharadhwaj Sivakumaran. "Nostalgic advertising: managing ambivalence to make it work." Marketing Intelligence & Planning 37, no. 3 (May 7, 2019): 284–97. http://dx.doi.org/10.1108/mip-04-2018-0127.
Повний текст джерелаАнотація:
Purpose The purpose of this paper is to study the affective outcome of ambivalent nostalgia through use of executional variables, develop a framework linking nostalgia (through affect) and consumers’ cognitive processing, and explain the relationship of nostalgia with self-brand connection (SBC) and willingness to pay a premium (WTPP) through a mediator, cognitive processing. Design/methodology/approach This research is based on two experiments. In study 1, students were shown a nostalgic ad paired with a vignette to manipulate “past–present contrast.” In study 2, positive and negative moods were induced and an informative nostalgic ad was shown to measure processing styles and SBC and WTPP; this was followed by mediation analysis. Findings The findings are as follows: first, “Past–present contrast” can reduce the negative affect in nostalgia, making it less ambivalent; second, positive (negative) affect leads to top-down (bottom-up) processing; third, SBC and WTPP are higher when top-down processing is used; and, fourth, processing style is a mediator between affect and SBC/WTPP. Practical implications Managers may use the “good past, good present” scenario to mitigate negative affect in nostalgia. Nostalgic ads may be used by brands that want consumers to pay a price premium, have a strong SBC and when they want consumers to use top-down processing. Originality/value This paper demonstrates how to reduce ambivalence and associate brands with positive affect in nostalgia, and gain SBC and WTPP; the mediating role of cognitive processing in the relationship of nostalgia with SBC and WTPP is delineated.
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Gelgile, Hailemariam Kebede. "Nostalgia marketing: Examining music retromania." CBR - Consumer Behavior Review 5, no. 2 (May 1, 2021): 232. http://dx.doi.org/10.51359/2526-7884.2021.248606.
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Nostalgia has a solid presence in marketing. Studies have shown that nostalgic marketing strategy could be a powerful tool to market some goods and services. It has been seen that nostalgic marketing campaigns are becoming a preferred way of making the most out of brand equity possessed by old products, logos, and packaging. This study examines the prospects of nostalgia marketing for the music market and probes the level of nostalgia among various sets of personal characteristics. The study has applied a two-stage stratified sampling method. Seven strata have been identified based on respondents’ occupation, then a random sampling technique for final sample selection has been applied. Results suggested that nostalgia proneness varies among different groups of people. The study also found a strong association between nostalgia proneness and some individual and group characteristics. The study is thus telling decision-makers to seriously look into the nostalgia fact so that opportunities could be exploited. As a future research direction, it is advised to conduct multiple rigorous studies to comprehend the issue from varied perspectives.
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Zhou, Yun Ting, and Hong Min Liu. "Discussing of Creating a Nostalgic Atmosphere in Landscape Planning and Design." Advanced Materials Research 919-921 (April 2014): 1649–54. http://dx.doi.org/10.4028/www.scientific.net/amr.919-921.1649.
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In the rapid development of modern society, people always remember the life in the past time. Through analysing the meaning of nostalgia to find relieving stress which comes from modern society and life is the main reason for people to seek nostalgia. This paper illustrates the way to establish the nostalgic place spirit through landscape elements, material and so on based on some examples, and discuss the way to build the nostalgic atmosphere in landscape architecture.
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Majeed, Khadija, Aniqa Rashid, and Samina Ali Asghar. "Ironic Nostalgic Pakistani Family System in Haider's How It Happened: Postmodern Analysis." Global Language Review VI, no. I (March 30, 2021): 143–55. http://dx.doi.org/10.31703/glr.2021(vi-i).16.
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This article presents a close reading of the ironic present and nostalgic nature of the Pakistani family system through a postmodern lens. Haider's How it happened depict irony and nostalgia in a new and postmodern manner. This novel exposes the ironized culture of the Pakistani family system and the nostalgic nature of societal relationships. This is descriptive research, and data is analyzed theoretically. The theoretical framework of this research is based upon the theory of irony and nostalgia in term of postmodernism, by Linda Hutcheon in her dialogical article Irony, Nostalgia, and Postmodernism: A Dialogue, where two terms irony and nostalgia has been treated with a new and unique perspective. This research investigates how our concepts and views about different things in life get change with the passage of time. This research article concludes that the ostentatious rejection of the past is not possible; nostalgia can consciously be denied but deeply felt.
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Wen, Tao, Tong Qin, and Raymond R. Liu. "The impact of nostalgic emotion on brand trust and brand attachment." Asia Pacific Journal of Marketing and Logistics 31, no. 4 (September 9, 2019): 1118–37. http://dx.doi.org/10.1108/apjml-09-2018-0390.
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Purpose The purpose of this paper is to make up the deficiency of theoretical research in nostalgic marketing and is helpful for the original theories of brand marketing and experiential marketing to deepen further. Design/methodology/approach The paper uses the approach of the empirical study. Based on the literature review, a theoretical model of the impact of nostalgic emotion (NE) on brand trust and brand attachment is constructed and corresponding research hypotheses are proposed. Then nostalgia-themed restaurants are selected to complete a questionnaire survey, and SPSS22.0 and LISREL8.70 are used for data analysis and hypothesis testing. Findings The results of the paper show that NE consists of four dimensions in the context of China: atmosphere nostalgia, interpersonal nostalgia, family nostalgia and personal nostalgia. Among these, NE has a significant positive impact on brand trust and brand attachment; further, brand trust has a significant positive impact on brand attachment and plays a partial mediating role in the impact of NE on the latter. Research limitations/implications As the nostalgic restaurant industry is the research object, the theoretical model described here may be limited to this specific industry. The potential applicability of the theoretical model to other service industries requires further study. Practical implications The results of the paper are helpful in building a good nostalgic experience, increasing consumer trust in restaurant brands, and strengthening the connection between NE and restaurant brand reconstruction. Social implications The results of the paper on the impact of NE on brand trust and brand attachment provide a referential basis and guide for services’ companies (e.g. restaurants) to revitalize the services’ brands. Originality/value The first contribution is that NE scale is constructed for the nostalgia-themed restaurants. The second contribution is that the paper reveals the mechanism of the impact of NE on brand trust and brand attachment.
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Greenwalt, Dustin A., and Brian Creech. "Nostalgic environmentalities in the EPA’s Documerica and State of the Environment projects." Visual Communication 19, no. 4 (June 7, 2018): 458–82. http://dx.doi.org/10.1177/1470357218779119.
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This article argues that environmental citizenship, understood as sustainable forms of consumption, is increasingly constructed through visual regimes of nostalgia for both pristine wilderness and an era of unfettered resource extraction. Drawing on the linkages between survey photography, popular constructions of nature, and nostalgia, it takes the Environmental Protection Agency’s Documerica and State of the Environment projects as opportunities to understand how depictions of the environment reinforce contemporary notions of sustainability. As the predominant discourse guiding environmentality, or the governance of our relationships with the non-human world, sustainability relies on scientific knowledges in order to harmonize economic growth, population health, and ecologies. To do so, sustainability draws on the power of media to encourage forms of consumption that might indefinitely perpetuate capitalist economies at the expense of the non-human world. Analysis of the images of small-town life, extraction industries, and pollution, as well as seemingly pristine wilderness in Documerica and State of the Environment demonstrates how these projects draw on widespread nostalgias in order to reinforce notions about sustainable modes of consumption and perpetual industrial growth. This article subsequently shows how the circulation of survey photographs harnesses the camera’s nostalgic lens in the service of contemporary environmentalities.
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Ramadhoni, Ayudha Eka, and Ranang Agung Sugihartono. "REPRESENTATION OF NOSTALGIA IN THE PROGRAM MEMORI MELODI IN TVRI NATIONAL." Capture : Jurnal Seni Media Rekam 12, no. 1 (December 1, 2020): 72–85. http://dx.doi.org/10.33153/capture.v12i1.2674.
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This study describes the representation of nostalgia in the “Memori Melodi” music program in the episode Tribute To Yon Koeswoyo. This study uses a construction approach from the representation of Stuart Hall. The sampling technique uses purposive sampling technique. Data collection used is observation without a roleplay and interviews. Data analysis used Miles and Huberman model data analysis which consisted of data reduction, data presentation, conclusion drawing and verification. The results of this study indicate there is a nostalgic representation in the music program of “Memori Melodi” episode Tribute To Yon Koeswoyo. The appearance of nostalgic is constructed through verbal and non-verbal language in each segment. The construction of social interactions between the performers (host, singer, audience) and sensory input (music, visual, narrative about Koes Plus and Yon Koeswoyo, and expressions of the performers) is a form of nostalgia in the Tribute To Yon Koeswoyo's episode. This nostalgic representation is useful knowledge about the reappearance of nostalgia in music programs on television.
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Li, Yizhi, Can Lu, Vanja Bogicevic, and Milos Bujisic. "The effect of nostalgia on hotel brand attachment." International Journal of Contemporary Hospitality Management 31, no. 2 (February 11, 2019): 691–717. http://dx.doi.org/10.1108/ijchm-12-2017-0797.
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PurposeThe purpose of this study is to distinguish between two types of nostalgia, examine their effect on emotions and explore the relationships between nostalgic emotions evoked by past hotel experiences and consumers’ brand attachment and willingness-to-pay.Design/methodology/approachThis study was based on a sequential explanatory mixed-method design. An online scenario-based experiment was complemented with online structured interviews.FindingsThe results indicate that both personal nostalgia and historical nostalgia evoke positive emotions (upbeat/elation and warm/tender). However, emotions evoked by personal nostalgia are less intense than those evoked by historical nostalgia. Positive emotions successfully predicted brand prominence and brand-self connection. Brand prominence, but not brand-self connection, was positively related to consumers’ willingness-to-pay.Research limitations/implicationsThe study’s findings suggest that hotel brands that focus on creating extraordinary memories, and brands with more historical themes, elicit more positive emotions among hotel customers. This, in turn, makes customers more likely to recall that hotel brand in the future and translates into higher willingness-to-pay.Originality/valueThis study is among the first to establish and test a conceptual model that connects nostalgia, nostalgic emotions, brand attachment and willingness-to-pay in the hotel industry context. As such, it is a rare attempt to explain the role of personal and historical nostalgia in hospitality research.
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Sedikides, Constantine, Tim Wildschut, Jamie Arndt, and Clay Routledge. "Nostalgia." Current Directions in Psychological Science 17, no. 5 (October 2008): 304–7. http://dx.doi.org/10.1111/j.1467-8721.2008.00595.x.
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Traditionally, nostalgia has been conceptualized as a medical disease and a psychiatric disorder. Instead, we argue that nostalgia is a predominantly positive, self-relevant, and social emotion serving key psychological functions. Nostalgic narratives reflect more positive than negative affect, feature the self as the protagonist, and are embedded in a social context. Nostalgia is triggered by dysphoric states such as negative mood and loneliness. Finally, nostalgia generates positive affect, increases self-esteem, fosters social connectedness, and alleviates existential threat.
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Hirvi, Laura. "About Islands and Oranges: Nostalgia at Play in the Work of Juhani Seppovaara." Journal of Finnish Studies 19, no. 2 (July 1, 2016): 115–31. http://dx.doi.org/10.5406/28315081.19.2.07.
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Abstract This article explores how nostalgia is produced through the practice of reading and writing, thereby exposing some of the dynamic layers that trigger nostalgic sentiments. The analysis focuses on the work of Finnish freelance artist Juhani Seppovaara, whose books arouse in readers feelings of nostalgia. The study is based on a collaboration that has continued through the entire research process. The findings stemming from this ethnographic case study imply that nostalgic sentiments are set free through interactions, such as between a person and material goods, which have the potential to evoke memories. Such memory triggers may also be embedded in the text. In the act of reading through a text readers may create nostalgia in complicity with the written words, regardless of the author's possible intentions. This may also result in a form of “the reader's armchair nostalgia,” meaning that people long for a past of which they do not have either a personal or a collective historical memory.
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Rodríguez Sieweke, Lara. "Nostalgic Nuances in Media in the Red Book Magazine Version of F. Scott Fitzgerald’s “The Rich Boy”." Humanities 7, no. 4 (December 12, 2018): 131. http://dx.doi.org/10.3390/h7040131.
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The present article attempts to contribute to both Fitzgerald scholarship and nostalgia studies by examining how text, illustration, and advertisement enter into dialogue in the original magazine format of F. Scott Fitzgerald’s short story “The Rich Boy”. As research is still scarce on Fitzgerald’s stories as they were first published, this field may hold new, potential research paths for this canonical author, a few of which I endeavor to explore here. This paper suggests that this 1926 magazine version offers a unique nostalgic experience that differs from the reading of Fitzgerald’s text in an image-free anthology. It argues that, with some exceptions, these media generally interact in a cohesive way that echoes or reinforces a nostalgic mood. Niklas Salmose’s typology of nostalgic strategies will be used to draw out the nostalgia in these media, and an intermedial approach will be employed to investigate how they engage in nostalgic dialogue.
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Koskinen-Koivisto, Eerika. "Negotiating the Past at the Kitchen Table: Nostalgia as a Narrative Strategy in an Intergenerational Context." Journal of Finnish Studies 19, no. 2 (July 1, 2016): 7–23. http://dx.doi.org/10.5406/28315081.19.2.02.
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Abstract Stories that elderly people tell about their lives often touch upon their experiences of a changing world and the ways in which people cope with different transformations. In her doctoral research, the author examines the life narrative of a female laborer, the author's grandmother Elsa Koskinen, born in 1927. Koskinen-Koivisto argues that nostalgia functions as a narrative strategy to highlight the importance of values such as social responsibility and togetherness. In addition, nostalgic narratives can be seen as reclamation of agency, an attempt to control change. This article examines nostalgia as a complex narrative strategy, paying attention to the situations in which nostalgia occurs in the interaction between two generations, and considers how the past is represented for younger generations and how the nostalgic reminiscence can be interpreted.
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DESAI, GAURAV. "Old World Orders: Amitav Ghosh and the Writing of Nostalgia." Representations 85, no. 1 (2004): 125–48. http://dx.doi.org/10.1525/rep.2004.85.1.125.
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ABSTRACT This article traces the uses of nostalgia in Amitav Ghosh's In an Antique Land. The all too common structural affinity of such nostalgia with discourses of purity and authenticity is challenged in Ghosh's narrative, where cultural hybridity, racial mixture, and economic exchange appear as privileged terms. Ultimately finding Ghosh's creative use of nostalgia to be politically inspiring, the essay questions which historical processes a nostalgic narrative may elide.
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Barauskaitė, Dovilė, and Justina Gineikienė. "Nostalgia May Not Work for Everyone: the Case of Innovative Consumers." Organizations and Markets in Emerging Economies 8, no. 1 (May 31, 2017): 33–43. http://dx.doi.org/10.15388/omee.2017.8.1.14195.
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In recent years, marketers have widely used nostalgia in their marketing strategies. However, little research has focused on understanding whether consumer responses to nostalgic communication are always positive. Seeking to fill this gap and referring to social identity theoretical framework, current research examines the relationship between nostalgia, innovativeness and consumer purchasing decisions. Empirical results demonstrate that innovativeness and nostalgia might indeed act in opposite directions. Managerial implications of the findings are considered and directions for future research suggested.
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Barr, Lindsey R. "‘Waving through a window’: Nostalgia and prosthetic memory in Dear Evan Hansen." Studies in Musical Theatre 14, no. 3 (December 1, 2020): 313–20. http://dx.doi.org/10.1386/smt_00044_1.
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Dear Evan Hansen, a popular Broadway musical whose narrative centres on connectivity and the protagonist’s social anxiety, offers a disruptive potential to the otherwise standard nostalgic leanings of the contemporary American musical. Operating dramaturgically, nostalgia offers the audience an opportunity to recall an idealized past that imbues the musical they are witnessing with their own positive affect. Dear Evan Hansen’s use of prosthetic memory disrupts the nostalgic tradition of the contemporary musical. Using dramaturgical analysis to identify the narrative operation of nostalgia and prosthetic memory, this article situates the disruptive potential of Dear Evan Hansen as an intervention into the American musical theatre canon writ large.
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Silva, Marcel Vieira Barreto, and Larissa Nascimento Lopes. "Gestos nostálgicos en las series de televisión brasileñas: el caso de ¡Samantha!" Comunicación y Medios, no. 41 (June 30, 2020): 106. http://dx.doi.org/10.5354/0719-1529.2020.56677.
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This paper intends to discuss the instrumentalisation of nostalgias in contemporary audiovisual products, with a focus on Brazilian television series. For this purpose, we propose a content analysis of the first season of Samantha! (Netflix, 2018-2019), with the support of television and nostalgias studies. As a result, we consider that Samantha! addresses two perspectives on nostalgic gestures: one romanticized and the other critical, thus demonstrating the possibilities of working with nostalgic gestures on contemporary media production.
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Szewerniak, Magdalena. "Nostalgiczny wymiar muzeów gier wideo." Prace Kulturoznawcze 21, no. 4 (October 30, 2018): 119–34. http://dx.doi.org/10.19195/0860-6668.21.4.7.
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Nostalgic aspect of video games museumsThe article is a result of a field research conducted in Computerspielemuseum in Berlin, Arcade Hry in Prague and Video Games Consoles Museum in Karpacz Poland. The exhibition arrangements in each of these places led to a question about nostalgic aspect of the museums, in which the traditional layout and narration of exposition contrast with the interactive space.The notion of nostalgia is the center of my research. There are however different concepts of nostalgia as a form of memory among the researchers studying this subject. The point that emerges is the understanding of the past that we long for.I am interested also in how the distance between the visitor and the exhibition is at once maintained and broken. This leads to the question about it being the crucial cause of awakening our nostalgia. That is why I attach importance both to the exhibition arrangement and the modes of visitors’ experience. I also consider the affective aspect of this project, in which playing the game is one of the aforementioned modes of experiencing the exhibition. I argue that the engagement video games require is the main reason why we remember our experiences, therefore it is more likely to trigger our nostalgic emotions.
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Hauser, Katherine. "Photorealist Nostalgia and the American Family." Prospects 22 (October 1997): 263–84. http://dx.doi.org/10.1017/s0361233300000132.
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Many critics of photorealism relied on the concept of nostalgia to dismiss the movement, finding in these apparently photographically accurate paintings representations of a simple past which seemed to disregard the complicated problems of the day. These critics, speaking within the constraints of a period when nostalgia experienced wider appeal than usual, offered what has become one of the accepted, and simplistic, interpretations of photorealism. Disenchanted by an apparently sentimental art popularized in mass-media photospreads and even business journals, critics of photorealism depended on a negative sense of nostalgia to dismiss these paintings as expressions of ineffective longings. However, Fredric Jameson's recent articulation of the utopian content in nostalgic yearnings affords the paradigm an affirmative element. Building on Jameson's model, I argue that Robert Bechtle's family paintings, taken as a group, display nostalgic desires for the secure families of the past even as they engage with contemporary popular and media-sustained perceptions of the breakdown of the family. In mediating conflicting or dissonant cultural pressures and desires, Bechtle's works at times display an ambivalent position toward the family as they echo fifties values for family unity while they capture seventies dissatisfactions with family tensions. Precisely because “the family” inspired controversy during the late 1960s and 1970s, it also became the site of nostalgic longings, as many Americans found images evocative of older domestic norms comforting. The family also serves as the hinge linking the present and past in Bechtle's works, displaying what I call the temporal density of nostalgia.
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Ochonicky, Adam. "Nostalgia and Retcons: The Many Returns, Homecomings, and Revisions of the Halloween Franchise (1978–2018)." Adaptation 13, no. 3 (April 21, 2020): 334–57. http://dx.doi.org/10.1093/adaptation/apaa006.
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Abstract In recent decades, the steady remaking of individual films and rebooting of film franchises evince the cultural and commercial appeals of reimagining established titles. This article analyzes how the related practice of retroactive continuity (retcon) functions as a nostalgic intervention within a franchise’s broad mythology and ongoing narrative. Nostalgia is a longing to return to a desired space or time from which one is separated, and the retcon is an attempt to bind the past and present within a particular franchise’s story world. As such, retconning is an act of nostalgia in at least two ways. First, retconning may be used to nostalgically restore a franchise to a lost, idealized state. Second, a retcon may alter a franchise’s overarching narrative while still preserving selected story elements from earlier instalments; in this case, the retcon creates new audience understandings of the franchise and invites a nostalgic revisiting of previous films. To examine nostalgia and retcons, this article uses the first eleven films of the Halloween series (1978–2018) as a collective case study, as the franchise is distinguished by frequent retcons. Further, the original Halloween (1978) has evolved into a lost ‘home’ to which filmmakers and audiences alike nostalgically seek to return. Overall, this article exposes how nostalgia manifests on the levels of narrative, aesthetics, theme, and marketing across the Halloween series. While illuminating these dynamics within the Halloween franchise, the article argues that, in ways that are related to and discrete from remakes and reboots, the retcon is a nostalgic practice.
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Bhutto, Sarfaraz Ahmed, Saifullah Shaikh, Hussain Amar, Qamar Abbas Mangi, and Qaisar Abbas. "What Raises Purchase Intention of Customers? An Extension in Perspective of Nostalgic Marketing." Journal of Social Sciences Advancement 2, no. 4 (December 30, 2021): 135–44. http://dx.doi.org/10.52223/jssa21-020405-26.
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Emotions are considered as the real inner perception of a person. Emotions can never be ignored or completely eliminated from one’s life. The point of emotion like nostalgia has immense importance in our social life and the concept of nostalgia has a great shift from organizational environment to expanding marketing world. This research aimed to determine the purchase intention as outcome of nostalgic emotions of customers. This study finds the mediating effect of attachment and attitude in between nostalgic emotions and purchase intention. The data for this research was collected from the customers of Toyota and Honda motors located in two metropolitan cities of Pakistan (i.e Karachi and Lahore). The research has used non-probability sampling technique and cross-sectional research design was adopted. Furthermore, the adopted and modified questionnaire was used as survey instrument. The statistical outcomes were drawn from robust statistical technique, covariance-based structural equation modelling (CB-SEM). The results show that nostalgic emotion has positive and significant effect on purchase intention of customers. Moreover, mediating effect of attitude and attachment was confirmed in between nostalgic emotion and purchase intention. Consequently, this study confirmed that organizations should work on customer attitude and attachment which are the possible causes of nostalgic emotion, it may sufficiently increases customers’ purchase intention.
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Holdsworth, Amy. "The homesick and the sick home." Journal of Popular Television 9, no. 3 (October 1, 2021): 293–99. http://dx.doi.org/10.1386/jptv_00057_1.
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This short article explores the popular property renovation series DIY SOS: The Big Build (2010‐present) to examine what it can tell us about the textual, affective and political modes of nostalgia on television. Inverting the homesick at the heart of nostalgia it considers, instead, the idea of the sick home by examining the ways in which the series represents and remedies lives affected by chronic illness and/or disability. The nostalgic promise of The Big Build is of a home to return to in the future and I argue that by placing the programme within the context of the COVID-19 pandemic, the series reveals a complex dynamic of loss and recuperation and a powerful nostalgic fantasy of community, care and (public service) television.
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Leitch, Thomas. "There’s No Nostalgia Like Hollywood Nostalgia." Humanities 7, no. 4 (October 19, 2018): 101. http://dx.doi.org/10.3390/h7040101.
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This essay argues that the complexities of the nostalgic impulse in Hollywood cinema are inadequately described by Svetlana Boym’s particular description of Hollywood as “both induc[ing] nostalgia and offer[ing] a tranquilizer” and her highly influential general distinction between restorative and reflective nostalgia. Instead, it contends that Hollywood departs in important ways from the models of both the restorative nostalgia established by the heritage cinema and Great Britain and the reflective nostalgia commonly found in American literature. Using a wide range of examples from American cinema, American literature, and American culture, it considers the reasons why nostalgia occupies a different place and seeks different kinds of expressions in American culture than it does in other national cultures, examines the leading Hollywood genres in which restorative nostalgia appears and the distinctive ways those genres inflect it, and concludes by urging a closer analysis of the more complex, multi-laminated nostalgia Hollywood films offer as an alternative to Boym’s highly influential categorical dichotomy.
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Hajra, Vandita, and Arun Aggarwal. "Nostalgia: An Antecedent of Tourist Motivations in Senior Citizens." ECS Transactions 107, no. 1 (April 24, 2022): 6569–76. http://dx.doi.org/10.1149/10701.6569ecst.
Повний текст джерелаАнотація:
Nostalgia can be described as a poignant yearning for the bygone times and is a universally familiar as well as a collective phenomenon experienced by all and sundry. Nostalgia contributes significantly to the overall tourism experience and recently some researchers have theorized nostalgia as a push travel motive. Nostalgia has not been much explored in the arena of senior tourism except for few researchers who have studied nostalgia as a push factor for travel in senior tourists. Following the work of Prayag and Chiappa in 2021, nostalgia has not been treated as a travel motivation in this study. Since nostalgia itself has several motivational implications, this research work aims to explore its role as an antecedent of tourist motivations in senior citizens. The study provides a rather unexplored point of view for senior tourism marketers to design new marketing strategies that would take into account the nostalgic element in order to propel senior citizens to undertake travel activities.