Дисертації з теми "Newspaper advertisements – Hong Kong"
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Kwok, Wai Yee Susanna. "Cultural values in Hong Kong newspaper advertisements, 1949-1998." HKBU Institutional Repository, 2001. http://repository.hkbu.edu.hk/etd_ra/303.
Повний текст джерелаYu, Choy-ying Maria, and 余采霙. "Content analysis of Hong Kong residential real estate newspaper advertisements, 1953 to 1992." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2012. http://hdl.handle.net/10722/193473.
Повний текст джерелаpublished_or_final_version
Real Estate and Construction
Master
Master of Philosophy
Zhu, Yu, and 朱宇. "Commercial advertisements in Ming Pao (Hong Kong) & Jin Wanbao (Tian Jin)." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31225597.
Повний текст джерелаZhu, Yu. "Commercial advertisements in Ming Pao (Hong Kong) & Jin Wanbao (Tian Jin) : characteristics of rhetoric and its educational meanings /." Hong Kong : University of Hong Kong, 2001. http://sunzi.lib.hku.hk:8888/cgi-bin/hkuto%5Ftoc%5Fpdf?B23457041.
Повний текст джерелаChan, Shui Ling. "A study of the written discourse of the Chinese advertisements in printed matters in Hong Kong." HKBU Institutional Repository, 1998. http://repository.hkbu.edu.hk/etd_ra/105.
Повний текст джерелаNg, Hong Chao. "A study of the mixing of English in Chinese newspaper advertisements in Hong Kong and Macao." Thesis, University of Macau, 2006. http://umaclib3.umac.mo/record=b1637009.
Повний текст джерелаYu, Yat-sze Holly, and 余逸詩. "Competition in newspaper retails." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2003. http://hub.hku.hk/bib/B31954601.
Повний текст джерелаLee, Yik Fung. "The discourse of advertisements in Hong Kong magazines." HKBU Institutional Repository, 1999. http://repository.hkbu.edu.hk/etd_ra/402.
Повний текст джерелаAu, Siu-Kwan Jade, and 區筱筠. "Selective newspaper reporting on suicides in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2003. http://hub.hku.hk/bib/B29230937.
Повний текст джерелаWong, Lam Cheng. "Development of Japanese influence on Hong Kong film industry through Hong Kong newspaper, 1950-1979." Thesis, University of Macau, 2015. http://umaclib3.umac.mo/record=b3335318.
Повний текст джерелаChau, Yuet-chu, and 周月珠. "A future newspaper office building." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31982748.
Повний текст джерелаChiu, Wai-yee Teresa, and 趙慧儀. "The newspaper industry in Hong Kong: a strategic analysis." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1994. http://hub.hku.hk/bib/B31266009.
Повний текст джерелаMa, Mei-lin Linda. "Multimodal discourse analysis of advertisements of Hong Kong charity organizations." Click to view the E-thesis via HKUTO, 2005. http://sunzi.lib.hku.hk/hkuto/record/B31789729.
Повний текст джерелаMa, Mei-lin Linda, and 馬美蓮. "Multimodal discourse analysis of advertisements of Hong Kong charity organizations." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2005. http://hub.hku.hk/bib/B31789729.
Повний текст джерелаNg, Wan Yi Daphene. "A linguistic analysis of puns in advertisements in Hong Kong." HKBU Institutional Repository, 2005. http://repository.hkbu.edu.hk/etd_ra/644.
Повний текст джерелаSum, Kit Ming. "A study of the discourse of advertisements : the Cantonese advertisements on television in Hong Kong." HKBU Institutional Repository, 1995. http://repository.hkbu.edu.hk/etd_ra/92.
Повний текст джерелаSiu, Weng Chi Priscilla. "A study of code-switching in Hong Kong TV advertisements and the construction of Hong Kong Chinese identities." Thesis, University of Macau, 2018. http://umaclib3.umac.mo/record=b3953507.
Повний текст джерелаLeung, Hei-man Heman. "Newspaper reading habits of secondary school students in Hong Kong." Click to view the E-thesis via HKUTO, 2003. http://sunzi.lib.hku.hk/hkuto/record/B43895165.
Повний текст джерела郭淑慧 and Suk-wai Francisca Kwok. "The newspaper constructions of female homicide offenders in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2003. http://hub.hku.hk/bib/B31227466.
Повний текст джерелаLeung, Hei-man Heman, and 梁羲文. "Newspaper reading habits of secondary school students in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2003. http://hub.hku.hk/bib/B43895165.
Повний текст джерелаLee, Kwok-piu Bill. "A study of linguistic features in Hong Kong Chinese newspaper headlines /." View the Table of Contents & Abstract, 2006. http://sunzi.lib.hku.hk/hkuto/record/B36845541.
Повний текст джерелаLee, Kwok-piu Bill, and 李國標. "A study of linguistic features in Hong Kong Chinese newspaper headlines." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2006. http://hub.hku.hk/bib/B45007627.
Повний текст джерелаChik, Hsia-hui Alice, and 戚夏蕙. "Adolescents' critical reading of advertisements and public service messages: the interpretation of identitiesand meaning." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31944784.
Повний текст джерелаLi, Ming-kit Mandy, and 李明潔. "A study of newspaper editorials as read out in TV news programmes in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2006. http://hub.hku.hk/bib/B45007603.
Повний текст джерелаTang, Yin-loong Raymond, and 鄧彥龍. "Textual, discursive, and visual construction of identities of childrenin Chinese advertisements in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31237733.
Повний текст джерелаChong, Yuk-sik Jone, and 莊玉惜. "Legend at street corner: on-street news stalls as a character-defining element of Hong Kong street life." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2008. http://hub.hku.hk/bib/B42188775.
Повний текст джерелаChong, Yuk-sik Jone. "Legend at street corner on-street news stalls as a character-defining element of Hong Kong street life /." Click to view the E-thesis via HKUTO, 2008. http://sunzi.lib.hku.hk/hkuto/record/B42188775.
Повний текст джерелаYu, Mengjiao. "Framing Occupy Central: A Content Analysis of Hong Kong, American and British Newspaper Coverage." Scholar Commons, 2015. http://scholarcommons.usf.edu/etd/6055.
Повний текст джерелаTang, Yin-loong Raymond. "Textual, discursive, and visual construction of identities of children in Chinese advertisements in Hong Kong /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19003602.
Повний текст джерелаTse, Yee Wan Yvonne. "Discourse analysis of lesbian and gay male dating advertisements." HKBU Institutional Repository, 1999. http://repository.hkbu.edu.hk/etd_ra/404.
Повний текст джерелаTsang, Hing Yiu. "The structure and pressure tactics of internet charity organizations' advertisements." HKBU Institutional Repository, 2007. http://repository.hkbu.edu.hk/etd_ra/849.
Повний текст джерелаLi, Ming-kit Mandy. "A study of newspaper editorials as read out in TV news programmes in Hong Kong /." View the Table of Contents & Abstract, 2006. http://sunzi.lib.hku.hk/hkuto/record/B36845577.
Повний текст джерела張圭陽 and Kwai-yeung Cheung. "Ming Pao Daily 1959-1992: an integrated approach to understanding a Chinese newspaper in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1999. http://hub.hku.hk/bib/B44569932.
Повний текст джерела黃天賜. "新聞場域變化與範式轉移: 回歸後香港報業之個案= The change of journalistic field and paradigm: the case of Hong Kong newspaper industry after the handover". HKBU Institutional Repository, 2018. https://repository.hkbu.edu.hk/etd_oa/568.
Повний текст джерелаCheung, Kwai-yeung. "Ming Pao Daily 1959-1992 : an integrated approach to understanding a Chinese newspaper in Hong Kong /." Hong Kong : University of Hong Kong, 1999. http://sunzi.lib.hku.hk/hkuto/record.jsp?B2470085x.
Повний текст джерелаWONG, Ngai Chiu. "Newspaper portrayal and legislative voting process : a case study of statutory minimum wage in Hong Kong." Digital Commons @ Lingnan University, 2015. https://commons.ln.edu.hk/pol_etd/14.
Повний текст джерелаMeng, Chao. "A comparative study of Chinese and U.S. news coverage of the 2014 Hong Kong uprising." Thesis, Kansas State University, 2015. http://hdl.handle.net/2097/19146.
Повний текст джерелаJournalism and Mass Communications
Angela M. Powers
Background: During the 2014 Hong Kong protests, with the growing concern of various perspectives in the international media, news coverage, as the main source of information transportation has become an issue of research interest. According to framing theory, for a certain event, media is likely to place it within a field of meaning. Furthermore, the message meaning, framed by media, influence audience’s information processing. Different media organizations might have different perspectives on framing same event. This study examined how Chinese news coverage and U.S. news coverage framed an event. Method: A quantitative content analysis was conducted among a sample of 152 news stories from China Daily and The New York Times. All the stories from August 17th 2014 to January 8th 2015 were analyzed to determine whether the 2014 Hong Kong protest was framed by China Daily and The New York Times differently. The code sheet was structured with key variables derived from former published articles. Furthermore, the categories of main issue and secondary issue came from pre-tests with another co-coder. Data analysis was conducted with frequency counts, cross tabulations and Pearson’s chi-square analysis in SPSS. Results: Findings suggested that news coverage of China Daily focused on the issues of politics and protest, as well as did the coverage of The New York Times. However they have significant differences on framing of history, profiles of protesters and others. The findings suggested that the China Daily and The New York Times have significant differences on overall bias in terms of Pro-change, Anti-change and Neutral. Conclusion: Samples in this study, as prosperous news organizations with the reputation and resources to conduct fair reporting and to set journalistic standards in China and the United States respectively, represented most perspectives in general. According to different factors of national interest, political ideology and history, Chinese news coverage and U.S. news coverage have significant differences on framing the issues and overall bias.
Gan, Tian. "A framing analysis of Mainland China and Hong Kong newspaper coverage of two government collective corruption issues in 2000 and 2010 respectively." Thesis, University of Macau, 2011. http://umaclib3.umac.mo/record=b2525515.
Повний текст джерелаTang, Yan Hing Alvin. "An analysis of figure improvement advertisements for different target genders on printed matters." HKBU Institutional Repository, 2005. http://repository.hkbu.edu.hk/etd_ra/648.
Повний текст джерелаWong, Kwok-pun. "Heterogeneity of competitive behaviour under price taking competition : an empirical study of newspaper hawkers in Hong Kong /." Hong Kong : University of Hong Kong, 2000. http://sunzi.lib.hku.hk/hkuto/record.jsp?B23476394.
Повний текст джерелаChoi, Natalie. "Perspectives on the Occupy Central Demonstrations in Hong Kong : A Critical Discourse Analysis on English-language Press in Hong Kong S.A.R, Taiwan and China." Thesis, Stockholms universitet, Centrum för tvåspråkighetsforskning, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-127073.
Повний текст джерелаWong, Mei Mei. "Contrastive text analysis : Chinese and English newspaper accounts of fire accidents." HKBU Institutional Repository, 1996. http://repository.hkbu.edu.hk/etd_ra/74.
Повний текст джерелаWong, Kwok-pun, and 王國斌. "Heterogeneity of competitive behaviour under price taking competition: an empirical study of newspaper hawkers inHong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2000. http://hub.hku.hk/bib/B3195473X.
Повний текст джерела郭寶珊. "香港廣告文稿的語言特徵 = The characteristics of language used in the scripts of Hong Kong advertisements". Thesis, University of Macau, 2001. http://umaclib3.umac.mo/record=b1636187.
Повний текст джерелаMogaji, Emmanuel. "Emotional appeals in UK banks' print advertisement." Thesis, University of Bedfordshire, 2016. http://hdl.handle.net/10547/622103.
Повний текст джерела"A study of the online newspaper industry in Hong Kong." 1999. http://library.cuhk.edu.hk/record=b5889485.
Повний текст джерелаThesis (M.B.A.)--Chinese University of Hong Kong, 1999.
Includes bibliographical references (leaves 62-63).
ABSTRACT --- p.i
TABLE OF CONTENTS --- p.iii
ACKNOWLEDGEMENTS --- p.v
Chapter
Chapter I --- INTRODUCTION --- p.3
Chapter II --- BACKGROUND - ABOUT THE CYBERSPACE --- p.5
What is the Internet? --- p.5
A Brief History of the Internet --- p.6
The Global Influence of the Internet --- p.7
Chapter III. --- LITERATURE REVIEW --- p.9
Facts in the U.S. Newspapers Industry --- p.9
Evolution of Online Newspapers --- p.12
Research for German Dailies on WWW --- p.15
Chapter IV. --- PRACTICAL ISSUES OF ONLINE NEWPAPERS --- p.20
Elements of an Electronic Newspaper --- p.20
Free Access versus Subscription --- p.23
Operation of an Online Newspaper --- p.25
Chapter V. --- INVESTIGATING ONLINE NEWSPAPERS IN H. K. --- p.28
The Newspaper Industry in Hong Kong --- p.28
Objectives of Study --- p.31
Research Methodology --- p.32
Chapter VI. --- RESEARCH FINDINGS --- p.35
Result for the Exploratory Study: Two Online
Newspaper Publishers in Hong Kong --- p.35
"Result for the Quantitative Study,"
Part I - Overall Survey Responses --- p.40
"Result for the Quantitative Study,"
Part II - T-Tests Between
Categories of Respondents --- p.46
Chapter VII. --- INTERPRETATION OF RESULTS --- p.51
"For Result of the Quantitative Study,"
Part I - Overall Survey Responses --- p.51
"For Result of the Quantitative Study,"
Part II - T-Tests Between
Categories of Respondents --- p.53
Chapter VIII. --- RECOMMENDATIONS --- p.56
Chapter IX. --- CONCLUSIONS --- p.59
Chapter X. --- LIMITATION OF STUDY --- p.61
Chapter XI. --- APPENDICES --- p.64
Appendix A - Electronic Newspaper Publishers' Questionnaire
Appendix B - Electronic Newspaper Readers' Survey
Appendix C - Summary for Customer Survey Result
Appendix D - Reference Table for T-Tests Results
Appendix E - Graphical Illustration of Survey Results
"Content analysis: print advertisements in women magazines in Australia and Hong Kong." 1999. http://library.cuhk.edu.hk/record=b5889450.
Повний текст джерелаThesis (M.B.A.)--Chinese University of Hong Kong, 1999.
Includes bibliographical references (leaves 124-132).
abstract --- p.ii
TABLE OF CONTENTS --- p.iii
LIST OF TABLES --- p.v
ACKNOWLEDGEMENTS --- p.viii
CHAPTER
Chapter I. --- Introduction --- p.1
Chapter II. --- Literature Review --- p.5
Chapter III. --- Background --- p.11
Chapter IV. --- Hypotheses --- p.18
Chapter V. --- Methodology --- p.25
Content Analysis --- p.26
Information Content --- p.26
Emotional Appeal --- p.26
Sex Appeal --- p.27
Selection of Magazines --- p.28
Selection of Advertisements --- p.29
Evaluation of Advertisements --- p.29
Survey --- p.30
Chapter VI. --- Results --- p.32
Content Analysis --- p.32
General Magazine Profile --- p.32
General Presentation of Advertisements --- p.33
Proportion of Advertising Product Category in Women's Magazines --- p.33
Color and Size --- p.34
lmage Model --- p.35
Contact Methods --- p.36
Information Content --- p.37
Emotional Appeal --- p.42
Use of Sex Appeal --- p.44
Survey --- p.46
Reading Habit --- p.46
Advertising Effectiveness --- p.49
Information Content --- p.49
Emotional Appeal --- p.52
Perception Towards Sex Appeal --- p.56
Definition of Sex Appeal --- p.56
Impression on Sex Appeal --- p.58
Comparison of Feelings --- p.59
Chapter VII. --- Discussions And Implications --- p.61
General --- p.61
Advertisers' Selection of Magazines --- p.61
Necessities of Contact Modes --- p.62
Information Content --- p.63
Text Level vs. Information Level --- p.66
Usefulness vs. Attractiveness of Advertisements --- p.66
Emotional Appeal --- p.66
Sex Appeal --- p.67
Women's Perceptions of Sex Appealin Print Advertisements --- p.67
Appropriateness/Acceptance Level of the Use of Sex Appeal --- p.68
Acceptance Level of Sex Appeal vs. Age --- p.69
Sex Appeal vs. Nudity --- p.69
Limitations --- p.70
APPENDIX --- p.72
bibliography --- p.124
"Marketing with emphasis on promotion of classified ads of English newspaper in Hong Kong." Chinese University of Hong Kong, 1987. http://library.cuhk.edu.hk/record=b5885736.
Повний текст джерела"Level of androgyny, media exposure and students' evaluation of gender stereotypic advertisements in Hong Kong." 2004. http://library.cuhk.edu.hk/record=b5892073.
Повний текст джерелаThesis (M.Phil.)--Chinese University of Hong Kong, 2004.
Includes bibliographical references (leaves 77-82).
Abstracts in English and Chinese ; questionnaire in Chinese.
Chapter I. --- Introduction --- p.1
Chapter II. --- Literature Review
Chapter A. --- The concept of gender-role orientation and related studies --- p.5
Chapter B. --- The concept of androgyny --- p.9
Chapter C. --- "Related studies on gender-role orientation and the perception of ""gendered"" advertisements" --- p.12
Chapter D. --- "Evaluation of ""gendered"" advertisements from a cultivation perspective and related studies" --- p.16
Chapter E. --- The concepts of life style and socioeconomic status and their interaction with gender-role orientation --- p.21
Chapter III. --- Hypotheses --- p.29
Chapter IV. --- Methodology
Chapter A. --- Questionnaire design --- p.35
Chapter B. --- Sample design --- p.39
Chapter C. --- Variable construction --- p.41
Chapter V. --- Results
Chapter A. --- Hypothesis testing --- p.48
Chapter B. --- Further findings --- p.51
Chapter C. --- Analysis --- p.60
Chapter VI. --- Conclusion and Discussion --- p.68
Chapter VII. --- Appendices
Chapter A. --- Hypothesis model --- p.72
Chapter B. --- Sample questionnaire --- p.73
Chapter VIII. --- References --- p.77
"唯一趣報有所謂: 一份清末革命報刊". 1992. http://library.cuhk.edu.hk/record=b5887324.
Повний текст джерела論文(碩士)--香港中文大學硏究院新聞與傳播學部,1992.
參考文獻: leaves 75-76
阮紀宏.
Chapter (一) --- 研究目的與意義 --- p.1
Chapter (二) --- 《有所謂報》的創刊年代與鄭貫公
Chapter 2.1 --- 中國的國勢 --- p.4
Chapter 2.2 --- 本世紀初香港的狀况 --- p.5
Chapter 2.3 --- 鄭貫公傳略 --- p.7
Chapter (三) --- 《有所謂報》
Chapter 3.1 --- 有關《有所謂報》的描述 --- p.14
Chapter 3.2 --- 面對同業競爭 --- p.15
Chapter 3.3 --- 廣告與發行 --- p.17
Chapter 3.4 --- 《有所謂報》的編排與欄目 --- p.20
Chapter 3.5 --- 《有所謂報》的文體 --- p.22
Chapter (四) --- 《有所謂報》與《中國日報》的論戰
Chapter 4.1 --- 拒約運動的由來始末 --- p.27
Chapter 4.2 --- 香港與拒約運動 --- p.32
Chapter 4.3 --- 報界與拒約運動 --- p.35
Chapter 4.4 --- 《有所謂報》與拒約運動 --- p.38
Chapter 4.5 --- 論戰的由來 --- p.39
Chapter 4.6 --- 論戰的焦點 --- p.40
Chapter 4.7 --- 《有所謂報》論戰手法種種 --- p.49
Chapter 4.8 --- 有關論戰的討論 --- p.54
Chapter (五) --- 結論 --- p.60
附録:
Chapter (1) --- 《有所謂報》在論戰期間刊登的有關文章目 録 --- p.64
Chapter (2) --- 參考書目 --- p.75