Дисертації з теми "New Value Creation Intention"
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Aura, Heikki. "The new logic of value creation." Thesis, Linköping University, Department of Management and Economics, 2000. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-700.
Повний текст джерелаThe understanding of value is often described in terms of an industrial view in which value creation is linear, additive process. The emerging view takes a different approach to value creation: it’s interactive, relationships-based and synchronic. But either of these views capture fully the value creating importance of elements present especially in converging industries: coopetition, networks and external relationships. This thesis has been conducted by gathering primary data from telecommunication industry companies in forms of interviews. The studied companies are engaged in numerous different kinds of external relationships and they are viewed as strategically important. Additionally, respondents believed that their companieswere part of a network but no clear illustration of it could be given. For the purpose of describing some of the complexity present, the value network -framework has been developed.
Van, den Heever Thomas Stanley. "Perceived value creation in technology-based entrepreneurial businesses." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021047.
Повний текст джерелаLahoz, Marco Maria del Carmen. "CO-CREATION OF BRAND VALUE. The new source for competitive advantage." Doctoral thesis, Universitat Ramon Llull, 2017. http://hdl.handle.net/10803/404740.
Повний текст джерелаA la luz de la novedad y la creciente importancia del concepto de cocreación de marca, esta tesis pretende desarrollar un marco de referencia que ayude a los profesionales del branding a utilizar la cocreación de marca como fuente de ventaja competitiva para sus empresas. El marco de la creación de marca se ha construido a partir de un extenso análisis de la literatura existente y cubre una amplia gama de conceptos, entre ellos el valor, la ventaja competitiva y la marca, desde las perspectivas de la teoría de gestión y cultura de consumo. La investigación está basada en encuestas cualitativas a profesionales del branding para validar el marco de referencia y proporcionar insights sobre cómo pueden enfrentarse las empresas al proceso de cocreación del valor de marca. El valor de esta tesis radica en la descripción holística del proceso de cocreación del valor de marca, la creación de un marco de referencia para guiar a los profesionales en su trabajo diario y la validación de este marco con una relevante muestra de expertos en branding.
In light of the novelty and increasing importance of the concept of brand co-creation, this thesis aims to develop a framework that helps practitioners to use brand co-creation as a source of competitive advantage for companies. The framework of brand co-creation is derived from current literature covering a wide range of concepts related to value, branding and competitive advantage from management and consumer culture theory. Qualitative research with practitioners has been undertaken to validate the framework and to provide insights on how companies can approach the brand value co-creation process. The research identifies important differences between the academic research on brand value co-creation and its applicability to current branding strategies. The value of this thesis lies in the holistic overview of the brand value co-creation process, the creation of a framework to guide practitioners in their daily work and the validation of this framework through a relevant sample of branding experts.
Newey, Lance R. "Knowledge exploitation capabilities and value creation in interorganizational new product development /." [St. Lucia, Qld.], 2005. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18928.pdf.
Повний текст джерелаKubilay, Merve Beyza, and Therese Dahlberg. "Exploring Market Creation by Entrepreneurs in Sweden : How Value Innovation Fosters the Creation of New Markets." Thesis, Stockholms universitet, Management & Organisation, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-189393.
Повний текст джерелаMcGregor, Mark Takeshi. "Of instrumental value : flutist-composer collaboration in the creation of new music." Thesis, University of British Columbia, 2012. http://hdl.handle.net/2429/42936.
Повний текст джерелаAndrade, Débora Mengarda, and Danielle Fiamoncini Prada. "Customer Value Creation : How do external factors influence SME's customer value creation in a new foreign market? A case study of Axelent A.B." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25597.
Повний текст джерелаPhillips, Laura Anne. "Re-purchase intention for product-service systems : the impact of co-capability in value creation." Thesis, University of Exeter, 2014. http://hdl.handle.net/10871/14939.
Повний текст джерелаSchulz, Andreas <1992>. "Electrification in the automotive industry: the changing automotive environment and new value creation potential." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17066.
Повний текст джерелаBurton, Christine. "Here to stay : the role of value creation, capture and exchange in limiting the liability of newness for new entrant museums." University of Technology, Sydney. School of Leisure Sport and Tourism, 2006. http://hdl.handle.net/2100/422.
Повний текст джерелаChambers, Eric, and Manuel Patrocinio. "Business Models and Value Creation : A Case Study of New York City Economic Development Corporation." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet (USBE), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-52335.
Повний текст джерелаEnrica, Core. "Value creation in the beps era and a new approach to transfer pricing for intangibles." Doctoral thesis, Luiss Guido Carli, 2020. http://hdl.handle.net/11385/203560.
Повний текст джерелаALIC, ALMEDINA, and CAROLINE EMILSSON. "Introducing New Rain Data : A Case Study of Value Proposition Development for Ericsson Weather Data." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-236045.
Повний текст джерелаEn snabb utveckling med många innovationer har skett under senare år. Trots det misslyckas mer än hälften av alla innovationer, varför det blir allt viktigare att förstå kunderna: deras efterfrågan, deras behov och deras nytta. Syftet med det här arbetet är att utveckla ett värdeerbjudande för en högteknologisk produkt inom regnmätning, kallad Ericsson Weather Data (EWD). Då det är en teknikdriven produkt, är det nödvändigt att förstå de potentiella kunderna för att avgöra produktens marknadspotential. Därav har semi-strukturerade intervjuer genomförts med potentiella kunder i Sverige. Syftet har varit att förstå hur de använder regn data, vilka utmaningar och förbättringsmöjligheter de ser med nuvarande regndata och vilka de främsta värdedrivarna är. Våra empiriska resultat visar att majoriteten av den data som används i Sverige är gratis och publiceras online av statliga myndigheter. Dock, är nuvarande mätningar enpunktsmätningar, vilket leder till att information går förlorad. Detta bidrar till svårbedömliga skadevalideringar, varför det råder en stor önskan om en ökad geografisk täckning. Dessutom finns ett behov av bättre information om lokala skyfall. Vi har utvecklat ett erbjudande, utifrån kundernas behov. EWD mäter regn med hjälp av det befintliga mobila nätverket, som är mer utspritt och uppnår därav en bättre geografisk täckning än den traditionella utrustningen. Dessutom mäter EWD regndata med ett intervall på tio sekunder, vilket genererar tätare (mer) information om lokal skyfall. Eftersom skyfall och geografisk täckning lyfts fram som de viktigaste faktorerna, har ett värdeerbjudande med resonating focus utvecklats, vilket innebär att vi fokuserar på dessa två parametrar.
Zairi, Nadir. "An empirical study of the impact of co-creation in enhancing NPD competences : a focus on the role of social media in enabling co-creation in consumer goods." Thesis, Brunel University, 2018. http://bura.brunel.ac.uk/handle/2438/16970.
Повний текст джерелаCarlsson, William, and Fredrik Lidemyr. "Identifying customer value in the new 5G ecosystem : A case study on Ericsson." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74488.
Повний текст джерелаPera, Guillaume, and Charlotte Chéron. "Co-Creation during New Product Development : Downsides and effects of a booming activity." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122718.
Повний текст джерелаPoloniato, Chiara <1990>. "Product innovation and value creation : how can the launch of a new product affect the reputation of a company?" Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/4817.
Повний текст джерелаOsmani, Mohamad. "Examining the antecedents of public value in e-government services." Thesis, Brunel University, 2015. http://bura.brunel.ac.uk/handle/2438/10518.
Повний текст джерелаMwiya, Bruce Mufwambi Kingsley. "The impact of entrepreneurship education on the relationships between institutional and individual factors and entrepreneurial intention of university graduates : evidence from Zambia." Thesis, University of Wolverhampton, 2014. http://hdl.handle.net/2436/550224.
Повний текст джерелаThomson, Kerstin. "Styrning och samhällsvärde : en studie med exempel från museivärlden." Doctoral thesis, Stockholms universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-145438.
Повний текст джерелаForsberg, Mikael, and Sara-Maria Löfvenberg. "Socially Desirable Fast Moving Consumer Goods - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-156171.
Повний текст джерелаAli, Rashed Chra, and George Mouyiasis. "Negative Unintended Consequences of Innovation- a case study regarding innovation and sustainability : The new Extended Value Creation Mechanism for Global Sustainability, the SNE SFI GS-framework." Thesis, Linköpings universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-95610.
Повний текст джерелаPretto, Karina. "Revisiting competitive advantage: existence, dynamics, and new dimensions." reponame:Repositório Institucional do FGV, 2014. http://hdl.handle.net/10438/11565.
Повний текст джерелаRejected by PAMELA BELTRAN TONSA (pamela.tonsa@fgv.br), reason: Prezada Karina. É necessario que o Título do seu trabalho esteja em negrito. Att, Pamela Tonsa - 3799 - 7852 on 2014-03-27T09:47:02Z (GMT)
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Despite the fact that Competitive Advantage is a cornerstone concept in Management, this theme is still an origin of debates about its meaning, measurement, manifestation, and relationship with financial performance. This work contributes with this debate advancing in conceptual, methodological and empirical aspects. Using a sequence of three papers, the concept of competitive advantage is revisited, proposing new dimensions, its existence is quantified using a Bayesian model, its dynamism is characterized, and, in the end, the new dimensions are empirically tested. The first paper contributes theoretically with the discussion of competitive advantage concept and its relationship with the financial performance based on the economic value creation approach. This paper offers a methodological contribution with the proposition of a Bayesian hierarchical bi-dimensional model to measure the existence of competitive advantage from financial performance data. It also offers a conceptual contribution with the proposition of two new dimensions (momentum and consistency). The second paper applies the model proposed in the first paper to a North American database covering the historical period from 1995 to 2011. This paper offers empirical contributions to the quantification of existence and dynamics of competitive advantage, describing its topography in a real world. Results indicate that the competitive advantage occurrence is not as rare as found in early studies, and rarity is dependent on the industry. The theoretical and practical implications relate to reviewing the industry’s relevance when compared to theories that are focused on internal firms’ resources, as the resourced-based view. Results also demonstrate and characterize how profitability and growth are conjointly necessary to evaluate the presence of competitive advantage, and influence in its dynamic in different ways. The third paper operationalizes the new dimensions of competitive advantage proposed initially in the first paper. It describes the pattern of occurrence of these new dimensions and tests its capability in foresee the competitive statuses mobility on a longitudinal view. Results indicate that the inclusion of new dimensions increase the capacity of prediction of firms future competitive status.
Apesar da centralidade e relevância do conceito de Vantagem Competitiva em Administração de Empresas, o tema ainda é fonte de debate quanto ao seu significado, mensuração, manifestação e relação com o desempenho financeiro. Este trabalho contribui com esse debate avançando em vários pontos conceituais, metodológicos e empíricos. Por meio de uma sequência de três artigos, o conceito de vantagem competitiva é revisitado propondo-se novas dimensões, sua existência é quantificada usando um modelo Bayesiano, seu dinamismo caracterizado e, por fim, as novas dimensões propostas são testadas empiricamente. O primeiro artigo contribui teoricamente com a discussão do conceito de vantagem competitiva e sua relação com o desempenho financeiro a partir de uma abordagem de criação de valor econômico. Este artigo traz uma contribuição metodológica ao elaborar um modelo hierárquico Bayesiano bidimensional para medir a existência da vantagem competitiva a partir do desempenho financeiro e uma contribuição conceitual ao propor duas novas dimensões do conceito (momentum e consistência). O segundo artigo aplica o modelo proposto no primeiro a uma base de dados de empresas norte americana, cobrindo o período de 1995 a 2011. Esse artigo traz contribuições empíricas ao quantificar a existência e a dinâmica da vantagem competitiva oferecendo uma topografia do tema no mundo real. Os resultados indicam que a manifestação da vantagem competitiva não é tão rara quanto apontada em estudos anteriores e que o grau de raridade depende fortemente do setor. A implicação para a teoria e para a prática é uma revisão da importância do setor frente às teorias que focam os recursos internos da empresa, como a visão baseada em recursos. Os resultados também demonstram e caracterizam como lucratividade e crescimento são conjuntamente necessários para avaliar a presença da vantagem competitiva e influem na sua dinâmica de forma diferenciada. O terceiro artigo operacionaliza as novas dimensões do conceito de vantagem competitiva propostas no primeiro artigo e testa sua ocorrência e capacidade de prever a mobilidade do estado competitivo numa visão longitudinal. Os resultados indicam que a inclusão das novas dimensões potencializa a predição do status competitivo futuro das empresas.
PIANCATELLI, CHIARA. "Arte & Marketing: Nuove metodologie di engagement dei visitatori tramite new media e branding." Doctoral thesis, Università Cattolica del Sacro Cuore, 2019. http://hdl.handle.net/10280/57880.
Повний текст джерелаThe digitalization process now occurring in many sectors has influenced the way that art is consumed and has contributed to making arts consumption more interactive and dynamic recognizing a huge importance to the role of marketing. The general purpose of the proposed research is to develop an understanding of how people engage with arts in the digital era through digital devices and social networks and how important it is to recognize a role to proper marketing strategies. In particular, the first paper aims to understand how arts organizations are starting to decouple their structures and to initiate a disintermediation processes through digital devices: the example of ‘Artvisor’ allows the author to examine how a gallery might face the digitalization process with the goal to identify sensitive areas within the online arts experience which arts administrators need to be conscious of as we enter a more dynamic era of art consumption. The object of the second paper is to examine the role of brand trustworthiness, perceived quality and visitor satisfaction as antecedents of consumer behavioural intentions in a museum context and developed a research framework to investigate the relationships among all the construct taken into consideration. The object of the third paper is to deal with the role of the new technologies in the arts management context to understand how people engage with art and culture in the era of selfies, social media, digital devices and social networks.
PIANCATELLI, CHIARA. "Arte & Marketing: Nuove metodologie di engagement dei visitatori tramite new media e branding." Doctoral thesis, Università Cattolica del Sacro Cuore, 2019. http://hdl.handle.net/10280/57880.
Повний текст джерелаThe digitalization process now occurring in many sectors has influenced the way that art is consumed and has contributed to making arts consumption more interactive and dynamic recognizing a huge importance to the role of marketing. The general purpose of the proposed research is to develop an understanding of how people engage with arts in the digital era through digital devices and social networks and how important it is to recognize a role to proper marketing strategies. In particular, the first paper aims to understand how arts organizations are starting to decouple their structures and to initiate a disintermediation processes through digital devices: the example of ‘Artvisor’ allows the author to examine how a gallery might face the digitalization process with the goal to identify sensitive areas within the online arts experience which arts administrators need to be conscious of as we enter a more dynamic era of art consumption. The object of the second paper is to examine the role of brand trustworthiness, perceived quality and visitor satisfaction as antecedents of consumer behavioural intentions in a museum context and developed a research framework to investigate the relationships among all the construct taken into consideration. The object of the third paper is to deal with the role of the new technologies in the arts management context to understand how people engage with art and culture in the era of selfies, social media, digital devices and social networks.
Silva, Luiz Fernando da. "Criação de valor para os acionistas pós-abertura de capital no segmento brasileiro de locação de veículos." Pontifícia Universidade Católica de São Paulo, 2007. https://tede2.pucsp.br/handle/handle/1246.
Повний текст джерелаThe segment of vehicles rental is characterized as an industry that requires intensive, long-term capital for the financing of the renewal of its fleet and implementation of growth strategies. Going public is a good alternative of access to one s own capital, once the funding cost should be lower, in theory. The adoption of this financing strategy depends on principles and good corporate governance practices that are necessary for entering in the differentiated segments of corporate governance of Bovespa (São Paulo State Stock Exchange). The globalization of the markets is compelling companies to focus their attention on the management based on performance measures to check if the company and its administrators are creating value for the shareholders. In a world with fast changes, where the search for results is constant, the aggregated value aspect has been more and more questioned and debated at companies. This dissertation's purpose is to determine if a Brazilian company within the vehicles rental going public can generate value to its shareholders and increase its wealth. In order to do that, this work studied and presented results on the following aspects: the first one, a research on the vehicles rental sector in Brazil, checking, among other items, the scenery, its indicators and perspectives for 2007; the second, a determination of the history of the company Localiza Rent a Car, case study object, presenting its governance model, mapping the best corporate governance practices recommended by IBGC and by CVM in order to check the adhesion level; third, an analysis of the results disclosed by Localiza before and after OPA; and, finally, an analysis of the capital cost and the EVA® , checking if the cost of source of funds diminished and if value was generated to the shareholders after going public. Through the results obtained, we can affirm that, after OPA, Localiza generated value to its shareholders and increased its wealth, and the cost of source of founds also diminished; however, we cannot attribute this growth only to going public, because of the diversity of variables that impact the segment of vehicles rental
O segmento de locação de veículos caracteriza-se como uma indústria que requer capital intensivo de longo prazo para financiamento da renovação de sua frota e implementação de estratégias de crescimento. A abertura de capital em bolsa de valores apresenta-se como uma boa alternativa de acesso a capital próprio, uma vez que o custo de captação em tese deveria ser menor. A adoção dessa estratégia de financiamento depende de princípios e boas práticas de governança corporativa necessários para o ingresso nos segmentos diferenciados de governança corporativa da Bovespa. A globalização dos mercados está obrigando as empresas a focarem sua atenção para a gestão baseada em medidas de desempenho para verificar se a empresa e seus administradores estão criando valor para os acionistas. Num mundo de rápidas mudanças, onde a busca por resultados é uma constante, o aspecto valor agregado tem sido cada vez mais questionado e discutido nas empresas. A presente dissertação teve por objetivo verificar se a abertura de capital de uma empresa brasileira do segmento de locação de veículos pode gerar valor aos seus acionistas e aumentar suas riquezas. Para tanto este trabalho estudou e apresentou resultados sobre os seguintes aspectos: o primeiro, uma pesquisa sobre o setor de locação de veículos no Brasil, verificando, entre outros itens, o cenário, seus indicadores e perspectivas para 2007; o segundo, um levantamento da história da empresa Localiza Rent a Car, objeto do estudo de caso, apresentando seu modelo de governança, mapeando as melhores práticas de governança corporativa recomendadas pelo IBGC e pela CVM para verificar seu nível de adesão; em terceiro, uma análise dos resultados divulgados pela Localiza antes e após a OPA; e em quarto e último, uma análise do custo de capital e do EVA® , verificando se o custo de captação de recursos diminuiu e se foi gerado valor para seus acionistas após a abertura de capital. Através dos resultados obtidos podemos afirmar que após a OPA a Localiza gerou valor para os seus acionistas e aumentou suas riquezas, além do custo de captação de recursos ter diminuído, entretanto, não podemos atribuir este crescimento somente a sua abertura de capital, devido à diversidade de variáveis que atingem o setor de locação de veículos
Garcia, Karine. "Impacts de la co-création sur la valeur du produit par la mesure du consentement à payer et la valeur perçue : une application à un nouveau produit alimentaire." Thesis, Montpellier, 2016. http://www.theses.fr/2016MONTD022.
Повний текст джерелаLast years, many academic and managerial studies stressed the importance of involving users in the design of new products. This focus, which is the subject of the first chapter of this doctoral work, inevitably raises the following questions: Do the companies, which implements this type of process, have an interest in informing passive consumers that their offering was co-created with their counterparts? An experimental methodology in the food sector was implemented. A real purchasing method to measure the willingness to pay (BDM protocol) has been supplemented through a multidimensional approach of perceived value. In addition, a consumption experience was introduced in this study. The results highlight that consumers at first exposure value the information. The information has a positive influence on the perceived value through the emotional components and utilitarian product outcomes. The willingness to pay follows the expected trend: respondents are willing to pay more for a product labelled designed with consumers than for the product designed solely by the company. In contrast, no effect was observed after the consumption experience. This research underlines the relevance of communicating this information when launching a new product, even if it has no effect on the consumption experience. At the end of this doctoral work, theoretical contributions to illuminate the literature on the effects of this information are highlighted. Managerial contributions are also made to the attention of marketing practitioners
Li, Zhen. "INVESTIGATION OF CHARGING INFRASTRUCTURE FOR ELECTRIC VEHICLES : - A case study of Beijing." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-263917.
Повний текст джерелаAtt främja användningen av elbilar har blivit en viktig åtgärd för att lösa miljöproblemet i Kina. I Peking har antalet elbilar ökat snabbt de senaste åren. Parallellt har en utbyggnad av laddningsinfrastruktur skett. De flesta laddningsinfrastrukturoperatörer har dock svårt att göra vinst genom att endast tillhandahålla laddningstjänster på grund av bristen på en sund affärsmodell. Denna avhandling syftar till att undersöka den nuvarande situationen för laddningsinfrastrukturen för elbilar i Peking samt affärsmodellerna hos Pekings främsta laddningsinfrastrukturoperatörer. Enligt de empiriska resultaten identifieras svagheterna i affärsmodellerna. Peking valdes som fallstudie där de tre huvudoperatörerna studerades för att identifiera deras affärsmodeller i fråga om värderbjudande, värdeskapande och värdefångst. Frågeformulär och intervju som datainsamlingsmetoder användes för att samla in kvalitativa data. Studien har visat att, på grund av efterfrågan på marknaden och statens främjande behåller laddningsinfrastrukturbranschen sin snabba utveckling i Peking. Dessutom visar studien att elbilanvändarnas viktigaste krav på laddningstjänsterna är: säkerhet, bekvämlighet, hastighet och stabilitet under laddning. Tjänsterna måste levereras till ett rimligt pris, och detta är utvecklingsorienteringen för laddningsoperatörerna. Affärsmodellerna för de tre huvudoperatörerna är nästan identiska, eftersom alla tillverkar och distribuerar laddstolpar samt levererar laddningstjänster. De skapar värde genom att tillhandahålla laddningspolar och service samt olika tjänster baserade på mobilapp. Vidare, har fem svagheter identifierats genom undersökningen och analysen av affärsmodellerna: den långsamma teknikspridningen, höga initiala investeringskrav, få inkomstströmmar och höga kostnader för både intern personal och externa entreprenörer samt otillräcklig information från app / mobil plattform.
TSAO, MENG-YIN, and 曹孟音. "Factors Affecting Television Community Value-Co-Creation and Purchase Intention of Members." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/73274605770937737792.
Повний текст джерела銘傳大學
國際企業學系碩士班
105
In recent years, consumers use mobile Internet environment more convenient, the ways of receiving information are also more diversified. The popularity of the Internet, changing the behavior of consumers in the film and television entertainment media, enterprises to put forward the value of creating a new model, through the interaction of the entire value to create a reciprocal action. Based on the theories of perceived playfulness, virtual community, value co-creation and purchase intention, this study explores the value co-creation and purchase intention of members and television industry community. The main research object of this study was the community members of the film and the television fan community, and the data of 390 valid questionnaires were collected. The model proposed by this study was verified by Smart PLS (Partial Least Squares) statistical analysis. The empirical results show that the perceived playfulness and the virtual community of the film and television fan community will positively affect the film and television of value co-creation, and the film and television of value co-creation will create a continues participation intention to enhance the continues participation intention of members, so that consumers have the desire to buy. This study looks forward to the film industry and the operators of and television fan community.
Chen, Hui-Shan, and 陳卉姍. "The Effects of Co-creation Value Experience on Purchase Intention-Brand Image and Perceived Value as Mediators." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/k28898.
Повний текст джерела實踐大學
企業管理學系碩士班
103
Today’s competition pressures was woken by the innovative. The innovation of thinking, theory and concept not only increasing but also updating always. But these continuous progressing products cannot fully satisfy customer’s needs. Only demander knows how to really satisfy their needs. Therefore, Co-creation Value of the Experience can develop products by using customer’s creativity and thinking pattern. It’s make customer’s participation became the value of manufacturer. Completely transform the manufacturing value becomes irreplaceable competitive. While manufacturer become positive image by using the pattern, demander’s sense of value will increasing, in order to enhance consumers purchase intention. This study investigated the relationships between the co-creation value experience, brand image, perceived value and purchase intention, based on journeykaffe. A questionnaire was designed to survey people whose can make their consumption decision. A total of 628 questionnaires were received by internet convenience sampling. Among them, 617 questionnaires were valid and analyzed. The results were : (1) Co-creation value experience has a positive impact on brand image. (2) Co-creation value experience has a positive impact on perceived value. (3) Brand image has a positive impact on purchase intention. (4) Perceived value has a positive impact on purchase intention. (5) Brand image is a mediating variable between co-creation value experience and purchase intention. (6) Perceived value is a mediating variable between co-creation value experience and purchase intention.
CHEN, YI-TING, and 陳憶婷. "An Assessment of Value Creation Impact on Runner’s Behavior Intention to Wearable Devices." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/83499969315285221178.
Повний текст джерела國立高雄餐旅大學
旅遊管理研究所
104
Wearable device is micro-electronic devices that could put on the body and go out to do activities. It has been widely used in medical monitoring and sports and leisure activities. In particular, the issues related to movement of wearable devices has gradually taken seriously, but empirical investigations of consumer purchases and usage of the wearable device are still limited.The goals of this study was focus on the innovation diffusion theory to explore perceived value different levels of functional value, hedonic value and social value three facets. The targeted sample was road race participants who had wearable devices experience. Questionnaire distributed non-probability sampling method of judgmental sampling questionnaire. Total 252 questionnaire for road run participants. After data collection, we use the Statistical Product and Service Solutions, SPSS and Partial Least Squares, PLS is implemented to analyze the validation of the research structure.The result that (1) Innovation Caracteristic has a significant effect utilitarian value, hedonic value, and social value; (2) Utilitarian value and hedonic value are primary antenccedent of behavior intentions; (3) Price, features and runner’s evaluate which major facter impact user buying the wearable devices; (4) The wearable devices prices between NT$ 6,000~10,000 was accepted; (5) Features of the wearable devices must have GPS, distance and pace; Therefore the development of units in the development of related technologies should consider “ what features to attract consumers to use” and “how to combine community and communication”.
Huang, Shu-Zih, and 黃淑姿. "A Study of The Relationship Between Value Creation in Mobile Service and Behavior Intention." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/4pgu8g.
Повний текст джерела國立高雄第一科技大學
行銷與流通管理所
96
With the emergence of high speed wireless network technologies and the increasing market penetration of mobile phones the telecom industry’s interest in using this medium as a means of marketing communication is rising. Compared in Japan, Europe, and the United States, the service of mobile phone in Taiwan is growing. Therefore, the key point of telecom company now is to aim the consumer needs, and improve the value of the mobile phone service. Base on Means-End model, the authors develop a framework that incorporates five mode-specific benefits and cost the extended from innovation diffusion theory. The benefits is about time convenience, service compatibility, trialability, and observability – as well as two costs – perceived risk and cognitive effort – as antecedents of perceived value(utilitarian value, hedonic value, and social value). Further investigate the relationship between perceived value and behavior intention. The research employs questionnaire survey with 475 usable questionnaires and use AMOS6.0 to verify the research model. The research results are as follows: (1)Value creation in mobile service, service compatibility and observability have a significant effect on utilitarian value; observability and trialability have a direct effect on hedonic value; observability and time convenience have a significant effect on social value. Furthermore the perceived risk reduces the utilitarian value and social value, and cognitive effort reduces utilitarian value. (2)Value creation on behavior intention, both utilitarian value and hedonic value are the primary antecedents of behavior intention, the social value significantly affects the reference intention. The major contribution of this study is to suggest new perspective in investigating the influential of value creation on behavior intention, and to examine which innovation characteristic will influence value. Finally, The article concludes with implications for service provider as part of mobile service, and directions for future research.
Hsieh, Pei Shan, and 謝佩珊. "Patient Loyalty, Value Co-creation Behavior, and Intention to Use in Healthcare Service Contexts." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/43257402102009891991.
Повний текст джерела國立清華大學
科技管理研究所
103
Patient loyalty is crucial within a capitation payment scheme, especially when patients are granted freedom to choose among alternative providers, e.g., in Taiwan. A service provider can take the part of the amount paid as profit if the patient uses few services, and has to absorb the excessive expenses if the patient consumes services the cost exceeding the reserved. As a result, the success of the capitation payment scheme needs to tackle two major issues patient loyalty and the information asymmetry between patients and the hospital. This dissertation includes three main themes organized as follows. First, we explain the proposed conceptual model along with relevant research pertaining to patient loyalty, patient experience, service encounter and patient co-creation behavior. The aim of the second theme is to justify the role played by each encounter of perceived service quality and hospital image in the explanation of co-creation behavior in the context of the healthcare services offered by a hospital. We collected data about patients of different clinics in a regional hospital (Cardinal Tien Hospital: CTH) in northern Taiwan for the first and second theme. Finally, in the third theme, through the scenario-based survey method, we investigate patients’ revisit intention to a hospital after they know about their affiliation with the specified hospital via the capitation system. This research discovered that patients’ experiences in different healthcare service encounters with different patient citizenship behaviors affect the loyalty to the corresponding service providers (e.g., hospitals). Patients’ perceived value and trust from different service encounters also affects their value co-creation behaviors. From the scenario-based survery, we identified that siganaling instittuionalized service information and the patient-centered care service information policy significantly affect patients’ intention to use the service provided by the healthcare service provider comparing with signialing no or either one information item. The results imply that a healthcare service provider such as a hospitial can allocate resources for different service encounters in order to maintain patients’ loyalty and value co-creation behaviors. The provision of the information in institutationlized service (e.g., capitation payment scheme) and the patient-centered service (e.g., e-healthcare service) could increase patients’ intention to use the services provided the healthcare service provider. In summary, this research contributes not only to the academic literature but also to the managerial implications to healthcare service. However, the findings of this study are obtained only in a snapshot of a time flow. There is a need for longitudinal studies to develop patient behavior model in future.
Hampshire, Leyth Hashem Hayder Saleh A., and 韓萊斯. "Designing a Social Value Creation Model for the New Age Sharing Economy." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/3r9ba7.
Повний текст джерела輔仁大學
國際創業與經營管理學程碩士在職專班
107
The sharing economy has been at the forefront of modern technology disruption, with businesses such as Uber and Airbnb revolutionizing both travel and hospitality. The ability for humans to take out their smartphone, tap a button and within moments have booked a beachside bungalow in Bali or requested an A-Class Mercedes to take them from A to B. However, as we explore the intelligent digital infrastructure that we have created to support human’s life we must learn to consider the impact this is having on society and culture as a whole. We must learn to look at these platforms in a new light of human connection, a way for us to build new communities, networks and even friends. This paper explores the sharing economy industry, whilst examining social value creation and corporate social responsibility. We aim to learn more about these topics in the 21st century and ask driving questions such as what true value is created in society & how a business look after the community does that it operates within. A case study approach was taken that included a set of interviews followed by in-depth discussions with stakeholders in both Airbnb & Uber, alongside end-users to truly grasp their potent positive views on this digital space. This research then looks to conclude with a social value model created for companies by the authors, that includes elements such as culture creation, leadership, innovative thinking and a start-up mindset as core pillars to value creation. Finally, a roadmap of a managerial application strategy is drawn up with human culture creation at the core, so any leader, manager or CEO can take reigns on building social value into the business and into the world.
Hsu, Chia-Shan, and 許嘉珊. "Feasibility Studies in the Value Creation of Hotel Industry by Applying New Technologies." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/btdeu3.
Повний текст джерела國立彰化師範大學
企業管理學系
107
The new emerging technologies have been highly paid attention by hotel industry on the recent years. The research intends to apply new and advanced emerging technologies to the hotel operations by combing AI, RPA and intelligent technologies to revolutionize the management of travel and tourism market aiming at generating new business miracle. Doswell and Gamble (1979) indicated that the curiosity of tourists will be excavated by combining new technologies and using in the daily hotel operation to serve consumers and customers. The questionnaires will be designed to interview the respondents to get the quasi-qualitative data. The pre-testing processes will be conducted to interview the consumers of tenants and ask them to provide valuable and useful information including what kinds of new technological products should be using in the daily hotel operations in order to attract customer attention to lodge aiming at revising the design of questionnaires. The results show most of tourist owners consider that the practitioners are so conservative that still use the labor forces as the main dispatching manners to conduct the daily operations. However, a small & simple technology may be considered to be used sometimes on Taiwan travel market. Indeed, cheaper labor force could discourage the adoption of new technologies. After some years later, the idea may be changed. Meanwhile, the adoption of new technologies on the hotel industry is the new trend.
Warmerdam, Mathilde Margareta Alida. "Digital transformation in the hotel industry : maximizing value creation by leveraging new digital technologies." Master's thesis, 2020. http://hdl.handle.net/10400.14/29685.
Повний текст джерелаOs hotéis podem aproveitar a transformação digital para melhorar a experiência dos hóspedes e maximizar a criação de valor. No entanto, embora a necessidade de transformação digital esteja a aumentar, muitos hotéis ainda estão a lutar para obter benefícios comerciais claros das novas tecnologias digitais. Esta dissertação teve como objetivo obter uma visão de como as novas tecnologias digitais podem ser alavancadas para proporcionar uma experiência convincente aos hóspedes. A pesquisa primária, na forma de entrevistas com especialistas, foi conduzida e enriquecida com insights obtidos a partir de pesquisas secundárias. Tanto a pesquisa primária quanto a secundária contribuíram para o conhecimento das tendências de adoção das novas tecnologias digitais pela indústria, das melhores práticas e dos casos de potencial uso. Além disso, este estudo mostra que, alavancando as novas tecnologias digitais, os hotéis podem acompanhar a concorrência, atender às crescentes demandas dos consumidores e melhorar a eficiência operacional. Mais especificamente, os hotéis devem implantar um aplicativo móvel, tecnologias in-room, análise de dados e chatbot para o conseguir. Essas perceções são úteis para os tomadores de decisão na indústria hoteleira, pois fornecerão orientação prática para alavancar novas tecnologias digitais a fim de maximizar a criação de valor. Isto é importante pois os líderes hoteleiros que abraçam a transformação digital verão um impulso nas suas operações, relações com clientes e modelos de negócios.
Martins, Carla Sofia Carvalho. "value co-creation through online communities in the context of new social media sites." Doctoral thesis, 2014. https://repositorio-aberto.up.pt/handle/10216/84717.
Повний текст джерелаFortunato, Vera Lúcia Marafona. "Fostering value co-creation in service systems: Designing a new platform for technical magazines." Master's thesis, 2016. https://hdl.handle.net/10216/88767.
Повний текст джерелаMartins, Carla Sofia Carvalho. "value co-creation through online communities in the context of new social media sites." Tese, 2014. https://repositorio-aberto.up.pt/handle/10216/84717.
Повний текст джерелаFortunato, Vera Lúcia Marafona. "Fostering value co-creation in service systems: Designing a new platform for technical magazines." Dissertação, 2016. https://hdl.handle.net/10216/88767.
Повний текст джерелаLI, HSING YI, and 李星儀. "The Effects of Co-creation Value Experience on Repurchase Intention-Brand Image and Customer Participation as Mediators." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/z949ux.
Повний текст джерела實踐大學
企業管理學系碩士班
103
The marketing has changed in the world. Every company need to provide services to customers. Furthermore the marketing model comes from traditional way to experience value of co-creation. Customers consider the self-participation to produce and give the successful to company. Enterprises can got the customer responses to improve and rapidly know the customer needs in this marketing model. They can get a well relationship between and customers to create a friendly and kindly connection. It can also improve the identification to the brand. When enterprise owns the identification from customers, it will enhance their desire to repurchase. The purpose of this study is to investigate the relationships among co-creation experience value, brand image, customer participation, and repurchase intention. The research brand is ‘‘Journey Koffe’’ in Taipei. The study collected 383 questionnaires. And 366 valid questionnaires were analyzed. The results were as follows: 1.Co-Creation Value Experiential had positive effect to Brand Image. 2.Co-Creation Value Experiential had positive effect to Customer Participation. 3.Brand Image had positive effect to Repurchase Intention. 4.Customer Participation had positive effect to Repurchase Intention. 5.Brand image was a mediating variable between Co-Creation Value Experiential and Repurchase Intention. 6.Customer Participation is a mediating variable between Co-Creation Value Experiential and Repurchase Intention.
Lee, Wan-Hsuan, and 李宛軒. "A study on the relationship between value co-creation and we-intention of sports virtual community members." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/45607680378847039008.
Повний текст джерела國立雲林科技大學
資訊管理系
102
With economic development, after no shortage of material support, there is a growing emphasis on people’s leisure life. As a result, the prevalence of sports can not only improve physical health, but also create economic benefits. To achieve this goal, numerous sport fans clubs have been established for the purpose of enhancing fans’ relationship and loyalty. Under rapid development of information and communication technologies, sport fan clubs are generally operated as virtual communities (VCs). Consequently, VC members’ value co-creation behavior and related we-intention become an important research issue. This study bases the facebook fan group associated with Chinese Professional Baseball League as representative sport VC to investigate the relationships among members’ value co-creation, cohesion, commitment, and we-intention. With total of 351 valid samples collected from convenient sampling and analyzed by AMOS 21.0, major results can be described as follows: (1) customer participation behavior has significant positive effects on customer citizenship behavior, (2) customer citizenship behavior has significant positive effects on cohesion and commitment, (3) cohesion has significant positive effects on commitment and cohesion, and (4) commitment and attitude have significant positive effects on we-intention. Based on these findings, this study provides insightful suggestions on strategies to promote value co-creation and we-intention.
KO, YU-CHIEN, and 柯宇謙. "The Study of Customer Engagement and Customer Value Creation Towards Sponsor Satisfaction and Sponsor Intention on Crowdfunding Platforms." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3jywce.
Повний текст джерела國立東華大學
企業管理學系
105
Crowdfunding platforms gains popularity in recent years, and be treated as a newest way of raising fund for start-up companies. In Taiwan, the reward-based crowdfunding platform is the most active and steady growing up every year. Owing to different kinds of crowdfunding cases, it’s more difficult for the starter to stand out from the others. In crowdfunding platforms, except for the platform part and starters, sponsors play a really important role. This study is aim to stand in sponsors’ shoes and view customer value creation and sponsor’s satisfaction as factors effecting funding intention. More in researching crowdfunding platforms’ interaction and sponsors’ customer engagement toward crowdfunding platforms and how much the trust between cases and sponsors, cases’ novelty and perceive risks effect sponsorssatisfaction. As a framework for exploring the funding intention.
Lin, Shao-Kai, and 林邵楷. "Value Co-Creation and the Effects on Customer Behavioral Intention: A Case of Live Streaming Platform in Taiwan." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/wpqy73.
Повний текст джерела元智大學
經營管理碩士班(企業管理與服務科學學程)
106
Adopting the idea of value co-creation, the service exchange between customers and service providers can be interdependent and interconnected. Moreover, service-dominant logic suggests to replace the good-dominant logic and creates more service values. Service providers can create new services through cooperation with customers and exchanging ideas. This study intends to propose a model to discuss and examine the interrelationships among value co-creation, customer experience management, and the use of the live streaming platforms in Taiwan. Three influential factors of customer experience were suggested in this study, such as entertaining, interactive and self-reference. Several hypotheses were proposed on the case of audiences participate in the live streaming platforms in Taiwan. The cooperation among live streaming platform, anchors and audiences creates the new content and service to enhance viewers and then become a more popular live streaming platform and anchors.
Tai, Chung-Yi, and 戴仲宜. "A Study of Relationship Between Work Value and Employment Intention On New Nursing Graduates." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/89882546375815985995.
Повний текст джерела臺灣大學
醫療機構管理研究所
98
It has been a global question about the nursing manpower insufficient, and our country is no exception for that. People had made the most effort to solve this predicament for many years. In fact, it is enough for the nursing staff training to count every year, but not engaged in the nursing work after graduating, which is one of the important factors causing manpower to be in short. Many studies discussing the key factor of influencing employment intension, often find that the '' work value '' occupies quite important position. The purpose of the study is that by confirming the work value of the new nursing graduates, to understand and predict their clinical employment intension, then to facilitate the preparation in employment coaching of nursing schools and hospitals. A cross-sectional survey was conducted by using constructive questionnaires, and the population attends to the new graduates of every nursing educational system in the whole country. The researcher takes three schools out in every nursing educational system by way of simple random sampling. The research was conducted from April 15 of 2009 to May 22 of 2009, which distributed 498 questionnaires. Finally, 473 valid questionnaires were collected, and the valid response rate was 94.98%. The relationship between employment intension and work value was analyzed by Logistic regression. The research found that, under controlling the demographic variables, work value '' stable and avoiding anxiety orientation '' is the apparent prediction to the employment intension, thus the higher scores of the '' stable and avoiding anxiety orientation '' is, the higher intension of employment. It also found that students who are interested in nursing get the higher employment intension. Propose the following suggestions according to the result of the research: schools can increase the number of students on admission test, in order that more students who are interested in nursing can be recruited. Subsequent researcher while carry on the same kind of topic, can conduct the researches by different study methods or statistics methods for the relevant factors of new nursing graduate''s employment intension, and the direction of policy establishing.
Chung, Jay, and 鍾杰. "An Empirical Study of the Effects of Value Creation and Habit on Continuance Intention to Use 3G Mobile Internet." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/94917523414478920059.
Повний текст джерела國立中正大學
資訊管理所暨醫療資訊管理所
97
The maturity of wireless technologies leads to vigorous development of mobile commerce. Although consumers can get better convenience and flexibility in the use of Mobile Internet (M-internet) services, the acceptance of consumers is still low.Therefore, the principal assignment of M-internet service provider is to focus on what consumers really need, and strengthen the perceived value of M-internet. This study regards M-Internet as a Information and Communication Technology, and examines the continued use of M-Internet services from value maximization perspective. In our study, the 351 valid respondents were collected via internet survey and analyzed using structural equation modeling (SEM) with partial least squares approach. The result of this research shows that users can strengthen value perception and satisfaction by increasing benefits or lower costs when using M-Internet services and thus increase the intention of continued use. Furthermore, the more people get used to M-internet service, the more willingness of continued use they have.
Daamen, Alexander. "Co-creation vs. mass customization in fashion industry : understanding new shoppers’ differential perceived value and preferences." Master's thesis, 2015. http://hdl.handle.net/10400.14/18753.
Повний текст джерела林紜亘. "Customer value creation under the new thinking of market orientation:a conceptual framework of proposal-type management." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/56822289276791813850.
Повний текст джерела國立政治大學
企業管理研究所
92
This study is an exploratory research. By reviewing literature and studying the two Japanese cases -JASCO and Origin, a conceptual framework of proposal-type management is constructed. Proposal-type management requires the alignment of market orientation and entrepreneurship orientation cultures, and must be supported by the top management. Under the coordination of the two cultures, the organization will have the abilities to discover the latent and unexpressed needs of the customers, and develop the necessary technologies, which can be used to meet the new needs, in good time. Therefore, the match of the cultures can catalyze the match of the new needs and the new technologies to generate a proposal, which can be further proposed to the customers. Because the proposal is based on thorough understanding the true needs and the desired value of the customers, it is affirmed to create superior customer value, achieve customer success, fulfill the highest customer satisfaction, and impress the customers. Through superior customer value creation, the firm will acquire the competitive advantages, including value creation, change, and leadership. Proposal-type management is a kind of market-driving organizational operation in nature, which inferred that it is a way of customer value creating under the new thinking of market orientation. The core value of proposal-type management lies in creating a new market. Under the cultural coordination of market orientation and entrepreneurship orientation, the firm has the will and capacity to match the new needs and the new technologies precisely and then create a new market. It can make the firm develop the insight into new market opportunity and the necessary abilities to fulfill it. Consequently, the firm can seize the market opportunity and gain the first-entry advantage by entering the new market in advance of the competitors. In order to survive in the intensive competition and to seize the new market opportunity, the firms in Taiwan should implement proposal-type management, which is helpful to drive market and acquire the globally competitive capabilities. It could also help the firms in Taiwan get rid of the fate of OEM and create high value-added products.
Chiu, Wan-Ting, and 邱琬婷. "Using Real-Time Delphi to discuss the Co-creation and Value-added of New Product Development." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/11141077026402550335.
Повний текст джерела元智大學
服務與科技管理研究所
98
New product development is an important strategy for a company to create the value. In these decades, the process of new product development has changed a lot; customers are no longer just playing the role of purchasing, and have become the partners for the companies to develop new products. Customers and suppliers co-create products can more satisfied the customers need and reduce the production period. This approach can achieve the purpose of suppliers and demands to co-create value and value-added. This study establishes a platform called “Service Foresight”, including of “on-line Delphi” and “real-time Delphi.” We invited relevant in-flight entertainment experts to participate in new product development discussion, and compare the results of the two methods of questionnaire to evaluate the existence of co-creation and value-added. Furthermore, we apply key strategies for the successful involvement of customers on the co-creation presented by Kristensson et al (2007) to design a co-creation questionnaire to measure the value of this platform. After data analysis, the platform results show that the consensus of product items increased by real-time Delphi discussion, thus real-time Delphi will help suppliers and demands to achieve consensus. In addition, the results of co-creation questionnaire also show that experts agree the platform can achieve co-creation.
CHANG, YA-CHU, and 張雅筑. "The effects of company support for customer involvement in innovation on perceived value: The role of customer co-creation intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/f79ph8.
Повний текст джерела