Дисертації з теми "Music Congruency"
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Barnas, Adam J. "Emotional Responses Evoked by Paintings and Classical Music in Artists, Musicians, and Non-Experts." University of Dayton / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1417794794.
Повний текст джерелаBjörkgren, Johan. "Audiovisuella sensationer i den digitala tidsåldern : En kvalitativ studie om hur artister använder audiovisuell media i sin kommunikation." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-101379.
Повний текст джерелаA combination of sound and image, audio-visual media, has for a long time been a way to create attention around an artist. Technological developments have improved the audio-visual tools and made them more accessible. However, this development has also created more digital communication channels and an information noise that can be difficult for an artist to get through. Based on this, artists may need to reach their audience on a deeper level, which can possibly be achieved through sensory marketing. This study therefore aims to investigate how and why artists use audio-visual media in their communication via social media and the importance of interplay between several senses in conveying the artist's identity. The study has applied a qualitative research strategy with hermeneutics as the epistemic foundation. Based on this, the study has adopted an abductive approach. Data collection was performed through semi-structured interviews, of which two were conducted in person, three by telephone and two respondents answered interview questions via e-mail. Respondents were selected through a goal-directed selection with the criteria that the respondents would have knowledge or experience of the subject through their work and include different ages, genders and geographical residences. The result of this study is that artists may use audio-visual media in a multifaceted way that depends on the artist's genre, context and target group. The study has identified three types of audio-visual media: shorter videos, full-scale music videos and live streaming. Artists use audio-visual media for various purposes that may include communicating their brand identity, adding to an artistic expression or establishing closer relationships with their target audience. Semantic congruence between several senses is important for conveying an authentic holistic picture of the artist. In the future, audio-visual media may become more important through an ever-intensifying consumer culture and more accessible technology. This technology may also enable the inclusion of more senses and thus contribute to a stronger immersive experience for the consumer.
Romiti, Jonathan Scott. "Beyond Mood Congruence: Effects of Music on Memory in Film." Thesis, Boston College, 2008. http://hdl.handle.net/2345/553.
Повний текст джерелаThesis advisor: Ellen Winner
Like it or not, music is everywhere. Our lives are accompanied by an omnipresent personal soundtrack—whether we are on our way to work, at the grocery store, at a movie, watching TV, or simply relaxing at home. It seems that the only way human beings have been able to tolerate this extraneous stimulus is, simply, by not consciously attending to it. Otherwise, we would most likely crash our cars, purchase the wrong items at the store, and never quite understand what happened in that movie we had just seen. Despite the technological advances in music recording and production (and, in turn, availability), very little psychological research has focused on the effects of music processing (especially at the unconscious level) on memory consolidation and storage. What previous memory research has shown is that human beings tend to exhibit an attentional enhancement for emotional stimuli when presented alongside non-emotional stimuli (Reisberg & Heuer 2004). Specifically, this finding has demonstrated that emotional events promote memory for "central" components of an event, while having a reverse effect for an event's "periphery." In the current study, I employed the medium of film in order to apply this hypothesis to our musical world. Participants were randomly assigned to one of three groups: 1) a "no music" group, in which participants viewed a film clip in silence; 2) a "with music" group, in which participants viewed the same clip with the film's original, low-quality (and low arousal) recorded soundtrack; and 3) a "re-mastered music" group, in which participants viewed the film clip with a higher quality (and higher arousal) soundtrack. Three main results were found, all of which either aligned with or extended the findings of Reisberg & Heuer to include the domain of music as a modulatory force in the formation of emotional memories
Thesis (BA) — Boston College, 2008
Submitted to: Boston College. College of Arts and Sciences
Discipline: Psychology
Discipline: College Honors Program
Discipline: Psychology Honors Program
Wiltshire, Eric Scott. "The effects of visual and aural congruence on the sight-reading of music notation /." Thesis, Connect to this title online; UW restricted, 2006. http://hdl.handle.net/1773/11245.
Повний текст джерелаRichter, Goetz. "Silent harmony and hidden contemplation arguments for the congruence of philosophy and music /." Connect to full text, 2006. http://hdl.handle.net/2123/2062.
Повний текст джерелаTitle from title screen (viewed 28 March 2008). Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy to the Dept. of Philosophy, Faculty of Arts. Degree awarded 2007; thesis submitted 2006. Includes bibliographical references. Also available in print form.
Seneviratne, Buddhakoralalage Leelanga Dananjaya. "The Influence of Music Congruence and Message Complexity on the Response of Consumers to Advertisements." Thesis, University of Canterbury. Department of Management, Marketing and Entrepreneurship, 2015. http://hdl.handle.net/10092/10252.
Повний текст джерелаRawbone, Trevor Mark. "The butterfly schema as a product of the tendency for congruence and hierarchical selection in the instrumental musical grammar of the classical period." Thesis, University of Huddersfield, 2017. http://eprints.hud.ac.uk/id/eprint/34477/.
Повний текст джерелаHenning, Emelie, and Martin Palmcrantz. "Tacongruity : Impact of congruent music on sales of tex-mex products in a Swedish grocery store." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-176778.
Повний текст джерелаGrobert, Julien. "L'effet de la congruence avec l'image d'une entreprise de deux facteurs atmosphériques (parfum et musique), sur la satisfaction et les réponses comportementales des individus : application au secteur bancaire." Thesis, Grenoble, 2014. http://www.theses.fr/2014GRENG001/document.
Повний текст джерелаWhile the bank sector will be the center of huge changes, during next years, due to a restructuration of its model. It seems relevant to understand whether the sensory marketing can create added value for the customer and companies in this context A scent and/or a music diffusion must nevertheless be the object of recommandations. Indeed, will a scent or/a music with high level of congruency with brand image have differents effects(and stronger or lower) than a scent (or a music) with a low level of congruency on the satisfaction and behavioral responses of consumer ? This doctoral research aims to investigate this issue. Two diffents stages have been realised. First of all, a qualitative study allowed to show brand's identity markers allowing the creation of two types of scents (high congruency vs.low congruency) and two types of musics (high congruency vs. low congruency). The second stage, quantitative, has been realised in situ. Results showed that diffusion of a perfume with low congruency with the brand image leads to more favorable responses of physical elements and in fine on the satisfaction and on the behavioral responses. Conversely,a music's diffusion overall leads to negatives effects
Bottausci, Ingrid G. "The effects of congruent versus incongruent music styles and high and low cognition ad copy on A[subscript]A[subscript]d and A [subscript]B[subscript]r[subscript]a[subscript]n[subscript]d." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp04/mq25991.pdf.
Повний текст джерелаFonseca, Cristina, and Cristina Fonseca. "The Influence of Music Congruency and Music Tempo on Sales in a Restaurant." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/jg746m.
Повний текст джерела國立臺灣科技大學
管理學院MBA
107
Several experimental studies have demonstrated that background music affects consumer behavior in service environments. This study reports research on the effect of music congruency and music tempo on consumer behavior in a restaurant. The research examines the effect of these two variables on the amount of money spent and the time spent in a restaurant. For music congruency, three levels (congruent, no-congruent and no music) were established. For music tempo, songs were rated as slow and fast. Familiarity was used as a moderator variable. The results indicated that music congruency and music tempo affected the amount of money spent and the time spent. People spent more money on the congruent level and under slow songs. Music congruency made people stayed more time at the restaurant, but slow and fast songs did not have a statistically significant effect on the time spent. Familiarity did not have a significant effect on the dependent variables, but post-hoc analyses on amount spent revealed that it was marginal significant under the no music level.
Caujolle, Fabien André Elie. "The influence of psychological distance on the effects of music congruency in consumer behavior." Master's thesis, 2018. http://hdl.handle.net/10400.14/25311.
Повний текст джерелаEspecíficos géneros musicais (clássica, country/rock) são conhecidos por terem um efeito de preço premium no que diz respeito às decisões de compra dos consumidores. A indução de uma variável de distancia psicológica temporal no processo de compra altera os priming effects da coerência musical, uma vez que quanto maior a distancia psicológica dos objetos menor serão os priming effects. Quando ambos conceitos se encontram em harmonia, o estudo mostra como a distancia psicológica influencia o efeito que a música de fundo tem na identidade social, no utilitarismo, e por fim, a ambiguidade (quando ambos atributos estão presentes) que a exibição do produto tem na disponibilidade para pagar e na experiência hedónica do consumidor. Este estudo também procura compreender se o condicionamento contextual do consumidor pode forçar a percepção de enquadramento do produto, quando a música de fundo é coerente com efeito de distancia psicológica.
Lee, Ying-Ying, and 李盈瑩. "The Effect on Co-experience and Music-Content Congruency on the Augmented Reality Advertising : A Case Study of Music Album." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/976hx5.
Повний текст джерела國立臺灣師範大學
大眾傳播研究所
107
The change of the digital age has affected public's habit of listening to music. This has caused the music industry to decline rapidly and transformation to the industry is needed. Today, the innovation of virtual reality technology has become a new trend in the marketing field, especially augmented reality advertising. It brings a new interaction experience to consumers through virtual reality. Thus, ''How to exert to the features and advantages of the CD album'' has become an industrial topic. By implying the current technology, will it be able to attract consumers' attention again if music album uses augmented reality advertising in promoting an album? Will the combination of digital and traditional way works? A 2 (Advertisement type: augmented reality advertising vs. non-augmented reality advertising) x 2 (Experience type: single experience vs. co-experience) x 2 (Music-Content congruency: congruence vs. non-congruence) between-subject design was conducted to see if the compatibility among advertisement type, experience type and music-content congruency could affect the advertising effects (brand recall, brand attitude, advertising attitude and purchase intention) of music album, and tested to see if the flow experience mediate the relationship between advertisement type and advertising effects, experience type and advertising effects, and music-content congruency and advertising effects. The experiment results show that (1) compared to the non-augmented reality advertising, augmented reality advertising leads to better advertising effects; (2) under augmented reality advertising condition, co-experience and music-content congruence results in better advertising effects; (3) under non-augmented reality advertising condition, non-congruence music-content has better advertising effects; (4) the flow experience was a significant factor mediating the relationship between the advertisement type and the advertising effect, so did the experience type and the advertising effect. However, it wasn’t a significant factor mediating the relationship between the music-content congruency and the advertising effect.
CravediJulien and 張奕安. "The Effect of Music, Video Size and Ad Congruency on Intrusiveness Perception and Ad Recall." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/g7nh23.
Повний текст джерелаWang, Yan-Fang, and 王妍方. "Dose Music Have Personality? The Influence of Congruence between Music Personality and Brand Personality on AD effect." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/35867n.
Повний текст джерела國立臺灣師範大學
全球經營與策略研究所
103
Nowadays, music are used to express oneself, satisfy the need of emotion and communicate with others, just like what Brand personality works on people. Former researches showed that people like to use different brands to show their unique characteristics and achieve their ideal selves. Based on the same idea, this study proposed a new concept—Music Personality. The definition of Music Personality in this study is that different adjectives of personality can be used to describe different music genres. Reacting to the growth of mobile video, this study focused on the influence of congruence between Music Personality and Brand Personality on AD effect. Because previous congruency researches limited on retailer industry, this study aimed to fill the lack of congruency researches. This study attempted to discover the effect of congruence of Music Personality and Brand Personality to help brand companies choose the advertisement background music that fits their brands images best. This study adopted online survey and received 301 effective questionnaires. The main subjects were undergraduate and graduate students. This study examined the data by MANOVA and the control variables were Brand Preference, Music Preference and Personality. The result revealed the congruence of Music Personality and Brand Personality had significant effect on AD effect when Music Personality and Brand Personality had high congruence. According to the result, we can infer that the existence of Music Personality is meaningful. Music Personality can assist brand companies to enhance consumers’ awareness of the Brand Personality by choosing the adequate background music for advertisements and marketing events.
Richter, Goetz. "Silent harmony and hidden contemplation: Arguments for the congruence of philosophy and music." 2007. http://hdl.handle.net/2123/2062.
Повний текст джерелаThis thesis aims to demonstrate the congruence between music and philosophy. The demonstration has three aspects: a discussion of philosophical and ontological aspects of music, a discussion of the importance of music in the philosophy of Plato and Aristotle and a discussion of philosophy itself. The starting point for the demonstration is a discussion of the philosophy of music in relation to the ontology of the musical work, the relationship of performance to notation and the musical work, the nature of improvisation and the temporality of music. I discuss the contextualisation of the musical work concept, the aporetic character of music and consider phenomenological accounts of music and time consciousness. Following this discussion I propose an ontological concept of the musical work as a topos of musical activity. The second section discusses music in the context of Platonic and Aristotelian philosophy. It develops characteristics of music which are also relevant to theoria and philosophy. Most notable among these are the characterisations of music as play and energeia. I consider music in the context of the Aristotelian distinction between praxis and poiesis and argue for a qualified conception of music as energeia. The concluding section of the thesis deals with philosophy itself. I discuss the requirements of philosophy to maintain the energeia of thinking in the living and breathing word in the context of Plato’s Phaedrus. I attempt to demonstrate that the active conceptions of philosophy as a journey, examination of life, way of life (Hadot) and Lebensphilosophie align philosophy with a conception of music as meditatio mortis and form of temporality.
Yi-JhuHsieh and 謝亦筑. "A Study of Website Context Effects and Music Congruence on Banner Advertising Attitudes." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/98728253916888575955.
Повний текст джерела國立成功大學
企業管理學系碩博士班
98
Because of the rapid growth of the Internet, advertisers frequently use online advertising to entice potential consumers. Interest in online media is usually affected by website context factors such as website content relevance, web page background complexity, and banner advertising styles that influence attitudes toward banner advertising. This study investigates the main effects of website context factors and music congruence on attitudes toward banner advertising as well as the moderating effects of music congruence. We manipulated website content relevance, web page background complexity, banner advertising style, and music congruence factors and conducted a 2 × 2 × 2 × 2 between-subjects design. 236 valid samples were collected. The results indicated that (1) website content relevance, web page background complexity, banner advertising style, and music congruence directly influence attitudes toward banner advertising; and (2) music congruence moderates the relationship between website content relevance and attitudes toward banner advertising and mitigates negative attitudes toward banner advertising in content-nonrelevant websites. In the case of managerial implications, we suggest that online advertisers can utilize website context effects and music congruence to improve attitudes toward banner advertising.
Pong, Shihting, and 彭詩婷. "The Effectiveness of eBook Advertising: The Effect of Background Music Induced Mood, Location and Thematic Congruence on Memory and Attitude." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/98862075743525169523.
Повний текст джерела國立聯合大學
資訊管理學系碩士班
100
With the increasing popularity of eBook, many companies, such as Amazon, Google and Yahoo are starting to enter eBook advertising market. Accordingly, eBook advertising is expected to be a new booming advertising method. However, there has been little research on the effectiveness of eBook advertising. Therefore, the purpose of this study is to explore the potential effects of different placement strategies on the effectiveness of eBook advertising. The study used a field experiment to examined the effects of background music (induced happy mood vs. induced sad mood), ad location (top vs. right), and the thematic congruence between advertised product and eBook (congruent vs. incongruent) on reader's ads memory and ads attitude. The results showed that background music that induced sad mood prompt better attitudes toward the ad than those which induced happy mood. It was also found that thematically congruent eBook ads generated higher ad memory and yielded a more favorable attitude toward the ads. This finding is consistent with the principle of consistency. In the aspect of ad location, top-side ads are more effective than the right-side ads.
Bottausci, Ingrid G. "The effects of congruent versus incongruent music styles and high and low cognition ad copy on AAd and ABrand." Thesis, 1996. http://spectrum.library.concordia.ca/174/1/MQ25991.pdf.
Повний текст джерелаAlmeida, Marta Rocha de. "Congruência emocional na memorização de estímulos visuais." Master's thesis, 2016. http://hdl.handle.net/10400.14/22833.
Повний текст джерелаTheoretical Background: Episodic memory is a cognitive system that enables the spatio-temporal contextualization of events. In normal and pathological aging, changes can be observed, with critical functional consequences on the quality of life, showing the importance of interventions that facilitate mnesic cognition. The influence of emotional process on mnesic cognition arise through the common activation of neuronal networks underlying mnesic and emotional processes, enhancing the intensity of the subjective experience, therefore influencing its recollection. The main goal of this study is to explore the influence of congruent or incongruent emotional stimuli combination, visual and auditory, on episodic memory, as well as the performance variation in episodic recollection tasks in different ages. Method: The 60 subjects sample was divided in: Group 1 (18 - 35 years old) and Group 2 (55 - 70 years old). The stimuli combination included IAPS pictures and musical excerpts with reference to happiness and fear. The control condition only included neutral pictures. Three experimental conditions were created: congruent, when combined stimuli refer to the same emotion; incongruent, when combined stimuli refer to different emotions; and withoutsound, when there was only neutral pictures with no music support. Results: The incongruent condition showed higher recall results compared to the congruent and without-sound conditions, while recognition performance showed no differences between the experimental conditions. Results between groups showed no differences on the overall recall task. On the overall recognition task, Group 2 performed significantly better than Group 1. Both groups recollected more positive pictures than negative ones, except Group 1 that recognized as many positive pictures as negative. Discussion: Results contradict the idea that the congruent condition is more enhancing of visual memory than the incongruent condition. The advantage of emotional stimuli incongruence suggests that, if as a tendency, attention seems to focus on conflict resolution, therefore it must be oriented to incongruent situations, where the individual takes more time to react to stimuli. The difference in the overall recognition results between the two groups demonstrate the visual advantage in episodic memory in older adults. In agreement with previous studies, older adults show greater memory recollection for positive emotional pictures than for negative emotional ones.
Caetano, Catarina Sofia Batista. "Congruência e incongruência emocional na memorização de estímulos visuais em diferentes grupos de idade." Master's thesis, 2020. http://hdl.handle.net/10400.14/37294.
Повний текст джерелаTheoretical Background: Episodic memory is a cognitive system that contextualizes information in time and space. It’s responsible for encoding, storage and recognizing the information, allowing us to remember it. Recognition – can be influenced by several factors such as age and emotion. It is known that recall tasks become more difficult to elderly subjects, comparing to recognition, where older participants have equal results to young participants. Through the presentation of images associated with music both with underlying emotional character and under different conditions, I intend to understand the impact of emotional congruence on the ability to memorize images in two age groups. Method: A total of 30 subjects participated in this study, divided in two age groups: group 1 – 18 to 30 years – and group 2 – 50 to 65 years. Each subject was presented with several images (IAPS) associated to musical excerpts (both types of stimuli with an emotional character of happiness and fear) in different congruence conditions (congruence, incongruence and unisensory). In the second task – recognition – musical sounds were excluded and 60 new images were added to the 60 of the previous task. Results: In recognition task we can say that there are no differences between the two groups, having both equal performance. Analyzing the congruent effect, significant differences are observed, with the incongruent being superior to the congruent condition and the latter has less influence that de without-sound condition. Finally, the is no interaction between age and the emotional character of stimuli in recognition, with both groups remembering more positive than negative images. Discussion: The results obtained are in line with the expected hypothesis for the influence of age. However, they contradict the congruence hypothesis, being justified by the increased attention given to incongruent stimuli. And the unisensory condition is superior to the bisensory condition due to the absence of music (which interferes with attention). There was no influence of age and emotion on recognition, since the positive bias is less frequent in recognition.