Книги з теми "Marketing Management Case studies"
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Qian, Ke Tong. Case studies in marketing management. Hong Kong: Wen Hua, 1995.
Shukla, Arvind V. Case studies in marketing management. New Delhi, India: Sarup & Sons, 2004.
Clow, Kenneth E. Cases in marketing management. Thousand Oaks, Calif: SAGE, 2012.
Moutinho, Luiz. Cases in marketing management. Wokingham, England: Addison-Wesley, 1989.
Dalrymple, Douglas J. Cases in marketing management. New York: Wiley, 1992.
Moutinho, Luiz. Cases in marketing management. 2nd ed. Wokingham, England: Addison-Wesley, 1995.
Cravens, David W. Strategic marketing management cases. 7th ed. Boston, Mass: McGraw-Hill, 2002.
Cravens, David W. Strategic marketing management cases. 4th ed. Homewood, IL: Irwin, 1993.
Cravens, David W. Strategic marketing management cases. 5th ed. Chicago: Irwin, 1996.
Moutinho, Luiz. Worldwide casebook in marketing management. New Jersey: World Scientific, 2015.
Cravens, David W. Strategic marketing management cases. 6th ed. Boston: Irwin/McGraw-Hill, 1999.
Peter, J. Paul. Marketing management: Knowledge and skills. New York, NY: McGraw-Hill, 2013.
Keegan, Warren J. Global marketing management. Scarborough, Ont: Prentice-Hall Canada, 1996.
A, Quelch John, and Bartlett Christopher A. 1943-, eds. Global marketing management. 4th ed. Reading, Mass: Addison-Wesley, 1999.
Bingham, Frank G. Business marketing management. Cincinnati, Ohio: South-Western College, 1995.
Bingham, Frank G. Business marketing management. Lincolnwood, Ill., USA: NTC Business Books, 1998.
F, Hartley Robert. Marketing mistakes. 3rd ed. New York: Wiley, 1986.
F, Hartley Robert. Marketing mistakes. 4th ed. New York: Wiley, 1989.
F, Hartley Robert. Marketing mistakes. 6th ed. New York: Wiley, 1995.
F, Hartley Robert. Marketing mistakes. 5th ed. New York: Wiley, 1992.
Dalrymple, Douglas J. Marketing management: Strategy and cases. 5th ed. New York: Wiley, 1990.
Dalrymple, Douglas J. Marketing management: Strategy and cases. 4th ed. New York: J. Wiley, 1986.
Dalrymple, Douglas J. Marketing management: Text and cases. 6th ed. New York: Wiley, 1995.
Gilligan, Colin. International marketing: Strategy and management. London: Croom Helm, 1986.
Dolan, Robert J. Marketing management: Text and cases. Boston: McGraw-Hill Irwin, 2002.
Quelch, John A. Marketing management: Text and cases. Homewood, IL: Irwin, 1993.
Lal, Rajiv. Marketing management: Text and cases. New York, N.Y: McGraw-Hill/Irwin, 2005.
Ferrell, O. C. Marketing strategy. Fort Worth, TX: Dryden Press, 1999.
Ferrell, O. C. Marketing strategy. 5th ed. Australia: South-Western Cengage Learning, 2011.
Cravens, David W. Strategic marketing management cases and applications. 3rd ed. Homewood, IL: Irwin, 1990.
Weilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy. 4th ed. New York: Macmillan, 1986.
Bernhardt, Kenneth L. Cases in marketing management. 5th ed. Homewood, IL: Irwin, 1991.
Bernhardt, Kenneth L. Cases in marketing management. 4th ed. Plano, Tex: Business Publications, 1988.
Bernhardt, Kenneth L. Cases in marketing management. 6th ed. Burr Ridge, IL: Irwin, 1994.
Bernhardt, Kenneth L. Cases in marketing management. 3rd ed. Plano, Tex: Business Publications, 1985.
Bernhardt, Kenneth L. Cases in marketing management. 7th ed. Chicago: Irwin, 1997.
Gagnon, Philippe, and Parissa Haghirian. Case studies in Japanese management. Singapore: World Scientific, 2011.
Bonoma, Thomas V. Marketing management: Text and cases. Homewood, IL: Irwin, 1990.
Murphy, John H. Advertising and marketing communication management. Forth Worth: Dryden Press, 1993.
Luck, David J. Marketing strategyand plans. 3rd ed. Englewood Cliffs, N.J: Prentice Hall, 1989.
Abratt, Russell. Marketing management: SA cases and readings. Durban: Butterworths, 1987.
Management Development Centre of Hong Kong., ed. Hong Kong management: Cases in marketing. Hong Kong: The Chinese University Press, 1996.
Blackwell, Roger D. Cases in marketing management and strategy. Chicago: Dryden Press, 1985.
Luck, David Johnston. Marketing strategy and plans. 2nd ed. Englewood Cliffs, N.J: Prentice-Hall, 1985.
Luck, David Johnston. Marketing strategy and plans. 3rd ed. Englewood Cliffs, N.J: Prentice Hall, 1989.
A, Quelch John, Kashani Kamran, and Vandermerwe Sandra, eds. Cases in European marketing management. Burr Ridge, Ill: Irwin, 1994.
Jordi, Montaña, ed. Marketing in Europe. London: Sage Publications, 1994.
Rosenthal, David W. Cases in strategic marketing. Upper Saddle River, NJ: Prentice Hall, 2000.
Lamb, Charles W. Marketing cases. Instructor's manual. 3rd ed. Boston: Houghton Mifflin, 1987.
Paliwoda, Stanley J. Marketing management in Asia. New York, NY: Routledge, 2012.