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Статті в журналах з теми "Marketing maintenance"

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Автор: Grafiati

Опубліковано: 30 травня 2022

Оновлено: 31 травня 2022

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1

Nie, Pu-yan, Chan Wang, and Yong-cong Yang. "Vertical integration maintenance commitments." Journal of Retailing and Consumer Services 47 (March 2019): 11–16. http://dx.doi.org/10.1016/j.jretconser.2018.10.008.

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2

Tan, C. "Donor management: social marketing, maintenance and trust." ISBT Science Series 4, no. 2 (November 2009): 276–80. http://dx.doi.org/10.1111/j.1751-2824.2009.01272.x.

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3

Kerr, Gayle, and Don Schultz. "Maintenance person or architect?" International Journal of Advertising 29, no. 4 (January 2010): 547–68. http://dx.doi.org/10.2501/s0265048710201348.

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4

Shalowitz, Joel. "Marketing Home Health Care to Health Maintenance Organizations." Journal of Ambulatory Care Marketing 1, no. 1 (June 12, 1987): 91–99. http://dx.doi.org/10.1300/j273v01n01_12.

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5

Peng, Hong, Kaifan Huang, Lu-Xing Yang, Xiaofan Yang, and Yuan Yan Tang. "Dynamic Maintenance Strategy for Word-of-Mouth Marketing." IEEE Access 8 (2020): 126496–503. http://dx.doi.org/10.1109/access.2020.3007157.

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6

Lacković, Krešimir, Robert Šojo, and Marina Peko. "Integrated Marketing Communication in Project Activities." Tehnički glasnik 15, no. 2 (June 9, 2021): 205–12. http://dx.doi.org/10.31803/tg-20200707161105.

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Анотація:

The paper deals with integrated marketing applied in project activities. The reason for this is the fact that such activities should refine their offer with a supplement in the project documentation but in the means of a different approach to the market. The amendment addresses recommendations to investors for the future construction and maintenance of facilities, and Lean and BIM in the design, construction and maintenance of facilities. That is why, during market processing, investors are offered an offer that solves the project task, includes design with visualization, and construction supervision, but already at this stage also includes certain maintenance solutions. This is only possible if the customers are approached comprehensively. For this there is an integrated marketing activity or process, where already in the market research, customers are informed about a kit containing everything from design, through construction to maintenance of the facility. Successful application of this process requires appropriate hardware and software support, as well as trained personnel for marketing. In scientific terms, a new method of integrating marketing activities in the business process of project activities is proposed. In application terms, a business process organization model integrated with marketing is presented, which enables the project company to connect with the market more dynamically and efficiently.

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7

Waymack, Mark H. "The ethics of selectively marketing the Health Maintenance Organization." Theoretical Medicine 11, no. 4 (December 1990): 301–9. http://dx.doi.org/10.1007/bf00489820.

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8

Ingene, Charles A., Mark E. Parry, and Zibin Xu. "Resale Price Maintenance: Customer Service Without Free Riding." Journal of Retailing 96, no. 4 (December 2020): 563–77. http://dx.doi.org/10.1016/j.jretai.2020.05.001.

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9

Goldberg, Marvin E., Dana L. Alden, Bhawuk P. Dharm, Stephen J. Holden, and Steven A. Taylor. "Toward a Model of Satisfaction Processing in Social Marketing: The Role of Knowledge among Maintenance Stage Consumers." Social Marketing Quarterly 5, no. 3 (September 1999): 16–24. http://dx.doi.org/10.1080/15245004.1999.9961055.

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Despite agreement on the importance of satisfaction processes to the adoption and maintenance of pro-social behaviors (Andreasen, 1995), social marketing theory in this area is limited. This paper proposes a model that integrates mainstream and social marketing theories in order to better understand how increasing knowledge within the “maintenance stage” affects the ways that; contraceptive social marketing clients reach satisfaction judgements. The model's research propositions are currently being tested in a four-country study involving Nepal, Australia, the US and Vietnam. Preliminary results will soon be available. The paper concludes with a discussion of the proposed model's potential applications for social marketing managers.

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10

BAYRAKTAR, Mehmethan. "THE MAINTENANCE OF MARKETING INCLINATION IN THE HOUSING CONSTRUCTION BUSINESS." Journal of Academic Social Sciences 27, no. 27 (January 1, 2016): 486. http://dx.doi.org/10.16992/asos.1203.

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11

Day, Ellen, and Richard J. Fox. "EXTENDED WARRANTIES, SERVICE CONTRACTS, AND MAINTENANCE AGREEMENTS—A MARKETING OPPORTUNITY?" Journal of Consumer Marketing 2, no. 4 (April 1, 1985): 77–86. http://dx.doi.org/10.1108/eb008148.

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AB Product warranties, in general, have not been employed by marketers as an important strategic tool, yet the business in extended warranties, service contracts, and maintenance agreements appears to be booming. But why? This article examines current practices, discusses critical issues raised in prior studies and the authors' recent research, and presents suggestions for the marketing of service and maintenance agreements. There is evidence to suggest that the long‐term market potential of many current offerings may be limited; however, careful consideration in defining the prime target markets and designing new types of agreements can help ensure success. The purpose of this article is threefold: first, to offer a brief review of current practices, which profiles the diversity of offerings and corporate philosophies; second, to discuss critical issues raised in prior studies and in our research; and finally, to present suggestions for the marketing of such offerings.

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12

Yee, Rachel W. Y., Maria-Jose Miquel-Romero, and Sonia Cruz-Ros. "Work-life management for workforce maintenance: A qualitative comparative study." Journal of Business Research 121 (December 2020): 329–37. http://dx.doi.org/10.1016/j.jbusres.2020.09.029.

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13

Maia, L. "Contributions of the Digital Marketing Cycle and Political Marketers to the Construction of MIL Cities." Слово в науке, no. 1(2) (April 1, 2021): 81–95. http://dx.doi.org/10.53362/y0593-9141-3550-n.

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This study focuses on how Felipe Chibás Ortiz’s Digital Marketing Cycle and its use by communication and political marketing professionals in Brazil in election campaigns and maintenance of candidate mandates can contribute to the construction of MIL cities. In addition to a brief theoretical survey, a survey conducted in December 2020 of 47 political marketing and communication professionals from different states in Brazil was used as a basis to gather information on their preferred tools and strategies to be used in election campaigns and the maintenance of mandates of their candidates. This survey will be used in the future for a broader analysis on how we can change the way marketing is worked in a more strategic, technological and, above all, ethical way, beyond combating disinformation according to what is proposed in MIL cities.

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14

Asseraf, Yoel, Luis Filipe Lages, and Aviv Shoham. "Assessing the drivers and impact of international marketing agility." International Marketing Review 36, no. 2 (April 8, 2019): 289–315. http://dx.doi.org/10.1108/imr-12-2017-0267.

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Анотація:

Purpose The purpose of this paper is to develop and empirically test a new conceptualization of international marketing agility (IMA). Importantly, the empirical test includes agility’s drivers, outcomes and boundary conditions for its impact on international market performance. Design/methodology/approach The authors draw on the resource-based view and dynamic capabilities theories to develop a model and test it quantitatively via structural equation modeling with survey data from 195 Israeli exporters. In addition, the authors seek insights into the findings through post hoc in-depth interviews. Findings The results indicate that IMA enhances international market performance directly as well as indirectly through exporter’s new products advantage. Interestingly, while promotion adaptation strengthens the positive effect of IMA on new products advantage, product adaptation does not. Research limitations/implications Managers need to develop and improve marketing planning and flexibility maintenance capabilities. Furthermore, while maintaining an emphasis on marketing planning, they need to guard against inertia by embracing outside views, a wider range of solutions and a greater awareness of others’ decision-making styles to develop flexibility maintenance capability and achieve superior IMA. Originality/value A new conceptualization and operationalization of agility specific to an international marketing context is tested empirically. The complementary role of marketing planning capability and flexibility maintenance capability is demonstrated. Importantly, the vital role of new products advantage as a mediator between agility and performance is examined and the moderating role of international marketing strategy adaptation is investigated.

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15

Fincham, Jack. "Predictors of Patient Satisfaction with Pharmacy Services in a Health Maintenance Organization." Journal of Pharmaceutical Marketing & Management 2, no. 2 (March 30, 1988): 73–88. http://dx.doi.org/10.1300/j058v02n02_10.

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16

van Mesdag, Martin. "What Needs Changing in Brand Strategies? The Maintenance and Stretching of Brands." Marketing Intelligence & Planning 9, no. 7 (July 1991): 14–16. http://dx.doi.org/10.1108/eum0000000001111.

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17

Freytag, Per Vagn, and Thomas Ritter. "Dynamics of relationships and networks — creation, maintenance and destruction as managerial challenges." Industrial Marketing Management 34, no. 7 (October 2005): 644–47. http://dx.doi.org/10.1016/j.indmarman.2005.06.002.

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18

Kelly, Donna M., and Sheranne Fairley. "The utility of relationships in the creation and maintenance of an event portfolio." Marketing Intelligence & Planning 36, no. 2 (April 3, 2018): 260–75. http://dx.doi.org/10.1108/mip-11-2017-0270.

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Анотація:

Purpose Event portfolios promote synergies among events and stakeholders within a destination in order to maximise resources. The purpose of this paper is to examine the role of relationships in the creation and maintenance of an event portfolio using the four stages of Parvatiyar and Sheth’s (2000) process model of relationship marketing: formation, management and governance, performance evaluation, and evolution. Design/methodology/approach Nine semi-structured interviews were conducted with tourism and government stakeholders involved in the creation and maintenance of an event portfolio within a single destination. Findings The destination outlined clear strategic goals through an event strategy. An Events Board was established to bring together key stakeholders from tourism, events, and government to oversee the development of an event portfolio. The Events Board gave advice to relevant tourism and government stakeholders on which events they should provide funding. Developing relationships was not a stated objective, but the Events Board realised the importance of relationships to create and maintain the destination’s event portfolio. Long-term funding contracts were used as a mechanism to establish relationships and were an impetus for interaction. Relationships were also maintained through dedicated staff who managed the relationships between the destination stakeholders and the events. Practical implications Understanding factors that contribute to the successful creation and maintenance of event portfolios can inform destination stakeholders who are responsible for generating tourism through events. Originality/value Limited research has examined the creation and maintenance of event portfolios. This study provides insight into the central importance of relationships in creating and maintaining an event portfolio.

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19

Verma, Rajeev, G. K. Murthy Kothapalli, and Ranjani Kumari. "B2B or B2C dilemma in maintenance industry: UrbanKare." Emerald Emerging Markets Case Studies 10, no. 4 (November 23, 2020): 1–25. http://dx.doi.org/10.1108/eemcs-12-2019-0328.

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Анотація:

Learning outcomes The learning outcomes are as follows: assessing the changing trend in the needs of the customer, leading to evolution of new types of businesses in the urban areas. Deep understanding of household service industry and its future. Assessing the skills and capabilities required to become an entrepreneur and follow entrepreneurship. Understanding the aggregator, two-sided business model prevailing in the market. Understand the concept of business-to-business (B2B), business-to-consumer (B2C) business model in household industry. Case overview/synopsis This case study is about two first-generation entrepreneurs from India who started a new innovative service delivery platform, UrbanKare with a vision to organize the household maintenance services industry. The company was founded in 2016 with a seed capital support of the State Government. The idea behind this initiative was to provide customers a professional, reliable and convenient household repair and maintenance services at their fingertips. The biggest challenge they were facing was that of aggregation of service providers (skilled workforce) and maintaining the service quality in the context of B2B and B2C service provision. Complexity academic level PG level courses – Industrial Marketing Startup and Business Entrepreneurship. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing.

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20

McBride, William, and David Rearick. "Physician Employment Experiences in Health Maintenance Organizations." Health Marketing Quarterly 13, no. 2 (March 14, 1996): 3–25. http://dx.doi.org/10.1300/j026v13n02_02.

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21

Banerjee, Shubhomoy, and Ateeque Shaikh. "Examining the Impact of Contextual Factors in Brand Relationship Initiation and Maintenance: Evidence from Bottom of Pyramid Markets." Review of Marketing Science 18, no. 1 (April 29, 2020): 75–97. http://dx.doi.org/10.1515/roms-2020-0006.

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AbstractThis study examines the impact of contextual factors on brand trust, brand loyalty and cross-buying from the perspective of the bottom of pyramid rural consumers in India. Two important contextual factors – distribution intensity and outshopping orientation – were used as the contextual factors. Effects of distribution intensity in the initiation and maintenance of consumer–brand relationships are first examined. Further, it explores the moderating role of in versus outshopping orientation in the formation and maintenance of long-term relationships between consumers and brands in bottom of pyramid markets. Data collected from 478 consumers in three villages in Gujarat, India, were analysed using structural equation modelling technique to test the hypothesized relationships using IBM AMOS 23 software. Distribution Intensity was found to positively influence brand trust. Brand trust was found to mediate the relationships between distribution intensity and brand loyalty and distribution intensity and cross buying. The importance of distribution intensity in relationship initiation was more pronounced for consumers who shopped from local retailers than those who did not. The study underlines the importance of distribution intensity of brands a relationship-based marketing strategy, especially in those products, where the switching costs are low. This study establishes the role of contextual factors in the formation and maintenance of consumer–brand relationships in the bottom of pyramid markets.

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22

Cunningham, Lawrence F., and Rex O. Bennett. "Systematic Design of Effective Marketing Research Data Requirements in Health Maintenance Organizations." Health Marketing Quarterly 4, no. 3-4 (August 17, 1987): 89–106. http://dx.doi.org/10.1300/j026v04n03_09.

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23

Gundlach, Gregory T., Joseph P. Cannon, and Kenneth C. Manning. "Free Riding and Resale Price Maintenance: Insights from Marketing Research and Practice." Antitrust Bulletin 55, no. 2 (June 2010): 381–422. http://dx.doi.org/10.1177/0003603x1005500205.

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24

Self, Donald R. "A Model of the Alcoholization/Dealcoholization/Maintenance Process." Health Marketing Quarterly 6, no. 1-3 (May 16, 1989): 5–28. http://dx.doi.org/10.1300/j026v06n01_02.

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25

Barksdale, Hiram C., Julie T. Johnson, and Munshik Suh. "A relationship maintenance model: A comparison between managed health care and traditional fee-for-service." Journal of Business Research 40, no. 3 (November 1997): 237–47. http://dx.doi.org/10.1016/s0148-2963(96)00240-8.

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26

Becker, Jan U., Goetz Greve, and Sönke Albers. "The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention." International Journal of Research in Marketing 26, no. 3 (September 2009): 207–15. http://dx.doi.org/10.1016/j.ijresmar.2009.03.006.

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27

Arfara, Christina. "The impact of internal marketing on 'green' management of intellectual capital." Archives of Business Research 9, no. 6 (June 21, 2021): 51–67. http://dx.doi.org/10.14738/abr.96.10391.

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Анотація:

The purpose of this paper is to explore the relationship between internal marketing and “green” management of intellectual capital by testing correlations between internal marketing and knowledge capital, the development of “green” employees, “green” organisational culture and the “green” reputation of the organization. A questionnaire of 20 items was sent by e-mail via Google docs, to firms that employ more than 250 employees and have received awards for their working environment. Data collection lasted from July to November of 2020 and 609 questionnaires were collected. Results strongly confirmed the correlations between facilitation of flow information and maintenance of knowledge capital, informal communication and the development of “green” employees, participatory and supportive character of internal marketing programmes and the adoption of a “green” culture and internal customers’ satisfaction and the development of the organization’s “green” reputation, thus indicating a new perspective in a macro-level management. Managers need to adopt a contemporary perspective of managing the intangible assets of the organization. Integration of internal marketing practices can foster the maintenance of knowledge capital, the development of “green” employees and achieve the reinforcement of “green” organisational culture and the reputation of the organization. There is no previous research attempting to explore how the “green” management of specific elements of intellectual capital are correlated with internal marketing.

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28

Gill, A. B. N. "The changing demands on producers: from quantity to quality." BSAP Occasional Publication 17 (January 1993): 9–12. http://dx.doi.org/10.1017/s0263967x00001221.

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AbstractProducer marketing of extensive livestock is undergoing rapid change as the political economy adjusts to new global orders and social and commercial pressures condition the nature of the market. British producers are responding to the challenges and opportunities of the market place through a business and marketing approach which embraces farm assurance, collaborative marketing, partnership in the food chain and professional business management. The National Farmers' Union is at the centre of developments in these important areas. This strategy provides the best basis for the maintenance of a viable rural economy.

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29

Pilny, Henrietta Leonie, and Florian U. Siems. "Maintenance Strategies and Long-Distance Relationships: An Adaption of Theories from Interpersonal Relationship Research to Marketing." Journal of Relationship Marketing 18, no. 4 (August 10, 2019): 309–23. http://dx.doi.org/10.1080/15332667.2019.1648938.

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30

Blanc, Antoine, and Isabelle Huault. "The maintenance of macro-vocabularies in an industry: The case of the France's recorded music industry." Industrial Marketing Management 80 (July 2019): 280–95. http://dx.doi.org/10.1016/j.indmarman.2018.06.004.

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31

Amrina, Mila, and Arasy Fahrullah. "Penerapan Strategi Digital Marketing dalam Meningkatkan Penghimpunan Dana ZIS (Zakat, Infaq, dan Shodaqoh) di Laznas IZI Jawa Timur." Jurnal Ekonomika dan Bisnis Islam 4, no. 1 (April 30, 2021): 124–38. http://dx.doi.org/10.26740/jekobi.v4n1.p124-138.

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The purpose of the research is for having a knowledge about the implementation of digital marketing strategy used to gain more collections of ZIS in Amil Zakat National Institution of IZI East Java, and also to knowing the Islamic economics perspective of those digital marketing strategy they used. This research uses descriptive qualitative methods with having an observation, interview and documentation. The result shows that IZI East Java is using digital marketing strategy through their social media such as Whatsapp, instagram, facebook ads, youtube, e-mail and zakatpedia platform with preparing the strategy of segmentation, targeting, positioning, differentiation, marketing mix, selling, brand, service and process in their marketing. But, the digital marketing by whatsapp selling brings the impact on ZIS collections improvement in IZI East Java. The digital marketing used by IZI East Java is already in the way how syariah marketing should be, and it runs well because of the modern technology, but it has some problem such as maintenance issues on zakatpedia platform.

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32

Pedro, Ilda Maria, Luis Nobre Pereira, and Hélder Brito Carrasqueira. "Determinants for the commitment relationship maintenance between the alumni and the alma mater." Journal of Marketing for Higher Education 28, no. 1 (April 24, 2017): 128–52. http://dx.doi.org/10.1080/08841241.2017.1314402.

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33

Higgins, Lexis F., Jeffery M. Ferguson, and William J. Winston. "Understanding and Assessing Service Quality in Health Maintenance Organizations." Health Marketing Quarterly 9, no. 1-2 (December 26, 1991): 5–21. http://dx.doi.org/10.1300/j026v09n01_02.

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34

Balaji, M. S., Sanjit Kumar Roy, and Khong Kok Wei. "Does relationship communication matter in B2C service relationships?" Journal of Services Marketing 30, no. 2 (April 11, 2016): 186–200. http://dx.doi.org/10.1108/jsm-08-2014-0290.

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Purpose Given the role of communication in relationship development and maintenance, the purpose of this study is to examine the multidimensional nature of relationship communication and examine its association with customers’ cognitive and affective states (consisting of trust, intimacy and image) and relationship commitment. Design/methodology/approach A set of hypotheses is developed based on review of the literature. The hypotheses are tested empirically using partial least square path modelling on survey data collected from users of retail banking services. Findings Results show that relationship communication is a second-order construct consisting of the first-order factors of clarity, pleasantness, responsiveness and language. The findings suggest that service firm’s communications influence customers’ cognitive and affective states, which, in turn, affects customer’s commitment towards the firm. Practical implications The study provides useful insights to both researchers and practitioners on the role of relationship communication in relationship development and maintenance. Through investigation of the relationship communication dimensions, an optimum communication mix can be achieved to deliver messages in an effective way to the customers. Originality/value The contribution of the study lies in proposing and testing relationship communication as a higher-order construct and explicating its role in developing committed customers.

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35

Harbar, Zhanna, Olha Selezneva, Oleksandr Litvinov, Serhii Kaptalan, and Viktoriya Gonchar. "Strategic Marketing Management Of Innovative Activities In Ensuring Enterprise Economic Security." REICE: Revista Electrónica de Investigación en Ciencias Económicas 8, no. 15 (July 6, 2020): 298–313. http://dx.doi.org/10.5377/reice.v8i15.9961.

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Анотація:

In article the role and a place of economic safety in management of strategic marketing activity by the enterprise is investigated. Use of marketing as a tool in development of innovative activity of the enterprise promotes increase of maintenance of economic safety that will allow to trace occurrence of threats for economy of the enterprise in the market. Conditions of development and influence of innovative activity on providing of economic safety, and also their interrelation and crossing of the purposes of strategic management, marketing and innovations on the basis of the SWOT-analysis and construction of the map of strategic marketing purposes of the enterprise that allows to define the further directions of its improvement are considered.

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36

Goldman, Robert L., T. Elaine Adamson, Gaye L. Raymond, and Jean E. Schore. "It Is Time to Move from Health Maintenance to Health Promotion." Journal of Hospital Marketing 3, no. 2 (September 22, 1989): 105–19. http://dx.doi.org/10.1300/j043v03n02_09.

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37

Dawson, Lyndon E., Morris L. Mayer, and Janet E. Keith. "RESALE PRICE MAINTENANCE: CHANGING PERSPECTIVES AND FUTURE DIRECTIONS." Journal of Consumer Marketing 3, no. 4 (April 1986): 83–90. http://dx.doi.org/10.1108/eb008183.

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38

Silverstein, David. "The litigation audit: Preventive legal maintenance for management." Business Horizons 31, no. 6 (November 1988): 34–42. http://dx.doi.org/10.1016/0007-6813(88)90021-3.

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39

Gundlach, Gregory T., and Riley T. Krotz. "Resale Price Maintenance: Implications of Marketing Trends for the Colgate Doctrine and the Leegin Factors." Journal of Public Policy & Marketing 39, no. 1 (May 20, 2019): 48–61. http://dx.doi.org/10.1177/0743915618821315.

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Анотація:

Resale price maintenance (RPM) is a channel pricing strategy that restricts the price below which a reseller may sell a manufacturer’s product. More than $300 billion in U.S. sales are affected annually by RPM agreements. Adopting a marketing perspective and analyzing trends in distribution arrangements and marketing channel systems, the authors offer predictions regarding the antitrust treatment of RPM following the Supreme Court’s decision in Leegin Creative Leather Products, Inc. v. PSKS, Inc. (2007). This research furthers the understanding of the role of the prior Colgate doctrine in establishing the existence of an RPM agreement and the impact of the new Leegin factors for assessing the competitive effects of RPM. Implications for stakeholders affected by RPM and related unilateral price policies are discussed.

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40

Jaya Putra, Rizki, and Elke Alexandrina. "Relationship Marketing on Loyal Customer." Ultimacomm: Jurnal Ilmu Komunikasi 11, no. 1 (June 30, 2019): 53–68. http://dx.doi.org/10.31937/ultimacomm.v11i1.1169.

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Total Bangun Persada (TOTAL) is a construction company that builds international-standard buildings and focuses on high-end market segmentation. It has Customer Care Department which maintains relationships by answering customers’ inquiries. TOTAL’s Customer Care - after sales service takes place after the project maintenance period, to support TOTAL’s core service: “building construction”. TOTAL delivers quality service through its Customer Care as part of their relationship marketing strategy. The research is meant to discover how TOTAL’s Customer Care contributes to the relationship marketing strategy. Data analysis of the study would describes the ‘relationship marketing’ on customer market as conducted by Customer Care and to define the obstacles of the communication process in Customer Care activity. The research methodology used is qualitative to describe the communication process of relationship marketing implementation in TOTAL’s Customer Care. Serving a segmented market, TOTAL has ‘differentiation focus’ competitive advantage through lifetime guarantee in after sales service. TOTAL’s relationship marketing on customer market defined by their after sales service, does not limited to serve building repairs – compensation for damages besides civil work might occur if the cause was within TOTAL’s scope of work. With no significant communication obstacles apparent, TOTAL provides multi-channel integration for their customers such as Email for communicating detailed information; Whatsapp contact for short message or call for immediate response; office landline contact also available. External informant has positive response about TOTAL’s after sales service responsiveness provided by Customer Care Department.

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Cross, Samantha N. N., Robert L. Harrison, and Mary C. Gilly. "The Role of Marketing in Ritual Evolution." Journal of Macromarketing 37, no. 4 (March 21, 2017): 460–78. http://dx.doi.org/10.1177/0276146717697359.

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Thanksgiving in the U.S. is a ritual with shared meanings. This research evaluates the meanings of symbolic representations in advertising to understand the role of the media in the construction, maintenance, and evolution of ritual celebration. Thanksgiving advertisements published over a 99-year period are analyzed using a methodological mixture of semiotic analysis, historical analysis and context-driven periodization. The result is a multi-layered understanding of inter-related aspects of advertising history and the role of the media in the evolution of consumption ritual-making. Media are seen as agents for creating and legitimizing cultural norms, adding to our appreciation of normative and cultural-cognitive practices in supporting evolving social institutions. Findings show that marketers create and maintain the norms associated with Thanksgiving celebrations, while reflecting and gradually shifting them, moving us to the next stage in the evolutionary process. This research also highlights how cultural mythmaking strategies are employed and develop into historical brand narratives.

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Maurer, Virginia G., and Michael Ursic. "Resale Price Maintenance: A Legal Review." Journal of Public Policy & Marketing 6, no. 1 (January 1987): 171–80. http://dx.doi.org/10.1177/074391568700600112.

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This article reviews the current state of law regarding resale price maintenance and analyzes how several recent legal decisions, including the United States Supreme Court's decision in the Monsanto case, have affected the development of law in this area. Guidelines are then developed to help firms formulate vertical price control programs that conform with the law.

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Kim, Jeehye Christine, Brian Park, and David Dubois. "How Consumers’ Political Ideology and Status-Maintenance Goals Interact to Shape Their Desire for Luxury Goods." Journal of Marketing 82, no. 6 (September 27, 2018): 132–49. http://dx.doi.org/10.1177/0022242918799699.

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This research distinguishes between the goal of maintaining status and advancing status and investigates how consumers’ political ideology triggers sensitivity to a status-maintenance (vs. status-advancement) goal, subsequently altering luxury consumption. Because conservative political ideology increases the preference for social stability, the authors propose that conservatives (vs. liberals) are more sensitive to status maintenance (but not status advancement) and thus exhibit a greater desire for luxury goods when the status-maintenance goal is activated. Six studies assessing status maintenance using sociodemographic characteristics (Studies 1, 2, and 3a) and controlled manipulations, including ad framing (Study 3b) and semantic priming (Studies 4 and 5), provide support for this proposition. The studies show that the effect is specific to status maintenance and does not occur (1) in the absence of a status goal or (2) when the status-advancement goal (a focus on increasing status) is activated. Overall, the findings reveal that conservatives’ desire for luxury goods stems from the goal of maintaining status and offer insights into how luxury brands can effectively tailor their communications to audiences with a conservative ideology.

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Akbar, M. Bilal, Lawrence B. Ndupu, Jeff French, and Alison Lawson. "Social marketing: advancing a new planning framework to guide programmes." RAUSP Management Journal 56, no. 3 (May 31, 2021): 266–81. http://dx.doi.org/10.1108/rausp-08-2020-0186.

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Purpose This paper aims to develop and present a new planning framework of social marketing, known as consumer research, segmentation, design of the social programme, implementation, evaluation and sustainability (CSD-IES). Design/methodology/approach The proposed framework is based on recent theoretical developments in social marketing and is informed by the key strengths of existing social marketing planning approaches. Findings The CSD-IES planning framework incorporates emerging principles of social marketing. For example, sustainability in changed behaviour, ethical considerations in designing social marketing programmes, the need for continuous research to understand the changing needs of the priority audience during the programme and the need for explicit feedback mechanisms. Research limitations/implications The CSD-IES framework is a dynamic and flexible framework that guides social marketers, other practitioners and researchers to develop, implement and evaluate effective and sustainable social marketing programmes to influence or change specific behaviours based on available resources. Originality/value This paper makes an important contribution to social marketing theory and practice by integrating elements of behaviour maintenance, consideration of ethical perspectives and continuous feedback mechanisms in developing the CSD-IES framework, bringing it in line with the global consensus definition of social marketing.

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Вардеванян, Вардан Альбертович. "DETERMINATION OF MARKETING MAINTENANCE OF LOCAL EVENT AS OBJECT OF ADVANCEMENT OF TERRITORY BY MEANS OF INSTRUMENTS OF SYSTEM OF MARKETING COMMUNICATIONS." Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences, no. 54 (September 18, 2019): 78–85. http://dx.doi.org/10.24025/2306-4420.0.54.2019.178382.

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Gutierrez-Leefmans, Catalina, Rosa Maria Nava-Rogel, and Maria Andrea Trujillo-Leon. "Digital Marketing in an Emerging Country: Exploratory Study of the Marketing Mix of SMES with Trust Seal." Revista Brasileira de Marketing 15, no. 2 (June 8, 2016): 207–19. http://dx.doi.org/10.5585/remark.v15i2.3117.

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The study of digital marketing responds to technology changes as part of the digital economy. However, there is little scientific research of this subject in Mexican SMEs. This exploratory research aims to support the Mexican context knowledge through the observation to websites of SMEs with digital trust seal. The digital resources used as part of the marketing mix that can be observed externally in the websites were analyzed. The results showed that the most used resources were social networks, e-mail, those related to navigation ease and the variety of payment options. Nevertheless, other digital resources were underutilized. It was observed, in the SMEs studied, little attention in offering additional benefits and services to the product and low use of resources related to customer service. Despite showing a high interest in social networks, a quarter of the firms with a Facebook page did not give maintenance to it. It is concluded that Mexican SMEs are still at a basic stage in the use of digital resources in the marketing mix and that the marketing mix model is useful to observe the digital resources, but that some resources may belong to more than one element of the mix.

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Rahmah, Mutiara, Ali Ibrahim Hasyim, and Ktut Murniati. "BAURAN PEMASARAN DAN STRATEGI PENGEMBANGAN AGROINDUSTRI TAHU DI KOTA BANDAR LAMPUNG." Jurnal Ilmu-Ilmu Agribisnis 8, no. 4 (December 23, 2020): 696. http://dx.doi.org/10.23960/jiia.v8i4.4716.

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This research aims to analyze marketing mix, the internal and external environment, and development strategy of tofu agroindustry in Bandar Lampung City. This research uses a survey method. Respondents were owner, employee, consumers, and government which is taken purposively. Technique sampling for consumers were purposive. The method of data analysis is descriptive analysis of 4P (product, price, place, and promotion) and SWOT analysis. The results show that different agroindustry scales, houshold level, medium, and large, applied marketing mix differently, the mix of the product, price, place, and promotion. Futher more, the intenal environment of the agroindustry consists of product, management and funding, human resources, business location, and marketing, while the external environment consists of economic, social and culture, competitors, technology, government policy, and consumers. Development strategies of tofu agroindustry household scale, medium, and large scale are the development of tofu production because of large demand, empowerment of the labor through training on modern technology, and marketing maintenance which are already extensive.Key words: development strategy, marketing mix, tofu

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Liana, Laurensia, and I. Wayan Supriana. "Perancangan Sistem Chick Maintenance Cycle Menggunakan ERP Pada PT Charoen Pockphand." JELIKU (Jurnal Elektronik Ilmu Komputer Udayana) 8, no. 1 (August 9, 2019): 59. http://dx.doi.org/10.24843/jlk.2019.v08.i01.p08.

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The development of the world of computers and information technology has been very rapid in recent years. A company needs an information system that can accommodate various needs of the company in carrying out business processes. With the application of information systems to companies, business processes can run more smoothly and faster. PT. Charoen Pockphand Indonesia wants to create a new system based on an existing system using an ERP or Enterprises Planning Resource. ERP was chosen because it has a wide operating area of functionality, namely Marketing and Sales, Supply Chain Management, Accounts and Finance, and Human Resources.

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Yngfalk, Carl. "Subverting sustainability: market maintenance work and the reproduction of corporate irresponsibility." Journal of Marketing Management 35, no. 17-18 (November 4, 2019): 1563–83. http://dx.doi.org/10.1080/0267257x.2019.1682031.

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Evans, Robert D., George D. Deitz, Daniel L. Sherrell, and Richard A. Rocco. "DO INVESTORS PREFER NEW OR EXISTING SPONSORSHIP RELATIONSHIPS: EVIDENCE FROM SPONSORSHIP INTERORGANIZATIONAL RELATIONSHIP FORMATION AND MAINTENANCE ON FIRM STOCK RETURNS." Journal of Marketing Theory and Practice 26, no. 4 (October 2, 2018): 329–38. http://dx.doi.org/10.1080/10696679.2018.1487768.

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