Дисертації з теми "Marketing maintenance"

Play is a means to express and explore an individual’s or a community’s identity. The individual uses play to communicate meaning about who they are. People perform identity when they meet role expectations (Goffman, 1959). Play involves accepting or rejecting the role expectations of the situation in which we find ourselves (Grayson, 1999). We don’t have to play when there are role expectations, but we can if we so choose.

All play has meaning (Huizinga, 1956). It points to and signifies other things. It reflects and rewards the values of the players’ community. If shopping is more than buying things but the buying of identity (Clammer, 1992; Johnstone and Conroy, 2005), then play is the demonstration and the performance of this purchased (and elective) identity. The acquired ‘things’ become the props we use to make identity performances real, visible, and readable by others. This research will look at the effort consumers go through to construct, maintain, and defend elective identities within the environments within which they are enacted—what I will refer to throughout this document as ‘playscapes’. I ask the questions,

1. “Why take the effort to construct, maintain, and defend an elective identity within a playscape? (What are the payoffs?).

2. “What role does the environment play in affecting elective identity consumption processes?” and

3. “[How] do players differentiate between other players and spectators within a playscape?”

What I show through this research is how the explicit recognition of play in the elective identity process enables us to better understand how consumers approach consumption. Once we are freed from the obligations of necessity—once we are free to play—we can approach our consumption differently. Once we begin to play, we don’t all play the same way.

Identities are not static; they are ongoing projects. They are a process. We can work at these projects or we can play at these projects. We can make these projects a game and, in doing so, they take on the characteristics and components of any other game. They have a playscape—boundaries within which they are played. They have rules determining what you can and cannot do. They have pieces, props, and other paraphernalia. They involve the suspension of the ‘real world’ for the acceptance of an imaginary world that—while it is active—takes precedence over the outside world. Finally, games have other players.

One of the things this research makes apparent is that other players, in the form of spectators, are more important to play and games—especially elective identity games—than we may at first realize. In consumer behavior and consumer culture theory we tend to treat the observer as a given; as something that is fixed. As a result we tend to see elective identity performances as one-sided communication—as presentations made to relevant audiences. What, in fact, my research shows is that elective identity performances are more like multi-sided games with both moves and countermoves. Elective identity becomes a form of negotiation between the performer and an active audience who are also involved in the performance—or, in keeping with this dissertation, a negotiation between players playing the same or similar games. As an open game—one whose goal is to keep playing and not end the game—elective identity games involve the creation, maintenance, and defense of different elective identities within a playscape. Successful play means the creating, maintaining, and defending playscape-compatible elective identities. It is through the ongoing play within these playscapes that boundaries are tested and performances assessed. It is an iterative process, a conversation, between presenter and observer in which a consumer can choose to play either role. If we study just one side of this equation we cannot get a proper understanding of the role played by each—like hearing only one side of a phone conversation. We can try to piece some of it together, but we can be more confident in what we hear and understand if we have both sides of the conversation.

The principal focus of the present study was to examine the factors critical to the development and maintenance of a competitive advantage for education institutions operating in international markets. International education involves over 1.3 million students' world wide, and injects billions of dollars into the economies of supplier nations. Despite its importance, little empirical research is available on the international marketing of education. This study draws together research from services marketing, industrial and organisational economics, strategic management and various studies and reports relating to the management and marketing of international education.Commencing with an overview of the international market for education, the study examines the education sectors of leading supplier nations particularly Britain, Canada, New Zealand and the United States. It then describes the education sector of Australia and its international education industry in depth.Following a review of the relevant literature that relates to services marketing and e development of sustainable competitive advantage, a theoretical model as to how an education institution might achieve competitive advantage in international markets is proposed, along with several research propositions.' The findings of a survey of 315 education institutions in Australia, Canada, New Zealand, the United Kingdom and United States are then outlined. Initial descriptive statistics suggest that:1. Australian tertiary institutions are less confident about their international market recognition than are their Canadian, American, New Zealand or United Kingdom (CANZUK) counterparts;2. Significant differences exist between the five supplier countries in the importance they place on targeting certain markets;3. Australian tertiary institutions were somewhat more pessimistic about the growth in their ++
international student body that were their CANZUK counterparts;4. Australian institutions were significantly more concerned over government support and policy than were their CANZUK counterparts;5. Student word of mouth referral was identified as the most effective form of promotion for international education;6. Australian tertiary institutions were significantly more positive about the value of recruitment agents and mass media advertising than were their CANZUK counterparts.An exploratory factor analysis of the survey data found a series underlying dimensions measuring various aspects of an institution's perception of its marketing and strategic planning processes. These "factors" were used to generate twenty-six derived variables that were used for subsequent analysis. An examination of these factors was undertaken, both statistically and through a series of in-depth interviews with fifteen education institutions in Australia.Two regressions were used to estimate the relationship between the dependent variables of Cost Leadership and Differentiation (which are measures of generic positioning strategies adopted by the institutions), and a range of independent variables measuring institutional perception of their external and internal environments. A structural equation model was also used to estimate the relationships between these two regressions. This found that the adoption of generic positioning strategies appears to be determined by institutional consideration of:1. Market Factors - a measure of institutional consideration of the importance of buyer bargaining power when developing business strategies;2. Market Outlook - a measure of institutional consideration of the importance of the level of market saturation within the industry when developing business strategies;3. Experience and Psychic Distance - a measure of institutional consideration of the ++
importance of knowledge or experience of foreign markets, cultural differences and foreign recognition of programs when developing marketing strategies; and4. Resource Factors - a measure of institutional consideration of the importance of internal resources when developing business strategies.The selection of Cost Leadership appears to be determined by the first three of these variables, while selection of Differentiation appears to be determined by all four. These findings support the propositions that industry structure and foreign market structure are determinants of the generic enterprise strategies adopted by education institutions seeking competitive advantage in international markets.A discriminant analysis was undertaken to examine the relationship between adoption of a generic enterprise strategy and marketing strategies. This found an association between differentiation strategies and marketing strategies. Institutions which adopted differentiation strategies (e.g. uniqueness of programs and/or concentration on niche markets) were more like to be classified by high activity on two variables:1. Promotion and Recruitment - a measure of the perceived actual performance of the institution in its use of agents, expenditure on advertising and promotion, possession of offshore recruitment offices, use of government promotional agencies and size of international student enrolments.2. Marketing Activity - a measure of the importance to market success placed upon the use of agents, spending on advertising and promotion, possession of offshore recruitment offices and teaching programs, international alliances and enrolment of international students.A third regression estimated the relationship between the dependent variable Market Success (a measure of the enrolment growth, financial benefit, demand and optimism over future growth) and twenty-five independent ++
variables derived from the factor analysis. This suggests that Market Success be determined by institutional consideration of Resource Factors, adoption of Differentiation positioning strategies and the possession of key "distinctive competencies " as:1. Image and Products - a measure of the perceived actual performance of the institution in terms of its reputation for quality, level of market profile, strength of financial resources, size and influence of its alumni and range of courses and programs;2. Coalition and Forward Integration - a measure of the actual performance of the institution in its possession of international strategic alliances and offshore teaching programs.Further, the institution's Market Success was also found negatively correlated with two additional variables:1. People and Culture - a measure of the perceived actual performance of the institution in its encouragement of innovation, customer orientation, effective use of information technology, the quality and expertise of its staff and its level of technical superiority;2. Mass Advertising - a measure of the institution's perception of the effectiveness of promotion via TV, radio, newspapers and magazines.These findings support the propositions that generic enterprise (at least those involving differentiation) and market entry strategies are significant determinants of market success. They also support the proposition that quality of image, market profile, coalition formation and forward integration into the export channel are likely to strengthen an institution's competitive advantage. Although not measured directly, these distinctive competencies may provide a source of sustainable competitive advantage as they provide potential barriers to imitation by competitors. Such barriers produce isolating mechanisms, which assist the institution to sustain a competitive edge in the market.Several ++
managerial and research implications emerged from this study. The importance of developing a sound understanding of the student consumer were highlighted, along with the need to effectively measure and communicate an image of quality to the market. Saturation within international education markets is growing and future growth is likely to be dependent on market segmentation and the adoption of differentiation strategies. Those institutions with superior market experience will be better placed to make effective decisions regarding their competitive positioning. In doing so, the more successful are likely to give consideration to supply-demand imbalance and the general management of internal resources (e.g. staffing, facilities and programs).Successful institutions are likely to be those that adopt differentiation strategies that enhance their image and reputation as quality service providers build upon a sound financial base and make effective use of their Alumni and student word of mouth networks. Such institutions will also be likely to have offshore teaching programs and valuable strategic alliances that enhance their marketing and service delivery.

The objective of conducting primary research for the Summit Place Apartment Homes is to create a profile of people that are presently living in Summit Place. When dealing with apartment properties, marketing plans are definitely a necessity, as well as a good crisis plan. The residents' main concerns were safety and better customer service.

This thesis aims to answer the research question of how an industrial retailer’s level of channel integration can be evaluated and improved. A conceptual model is developed and applied in a case study context of the shop channel of a large international industrial distributor of maintenance, repair and operations goods. Marketing channel integration is proven to improve customer satisfaction, customer loyalty and customer expenditure - despite these benefits, there does not exist any evaluation method that helps researchers or practitioners determine the level of channel integration of an industrial retail channel. The case study follows a mixed method approach and uses qualitative data from in-depth interviews with 11 managers and 24 employees, as well as quantitative data from a management survey with 26 respondents. Using the conceptual model the shop channel of the German parent company was rated at a multi-channel level of integration and the Dutch shop channel at a multiple channel level of integration. Any improvement to the level of channel integration of an industrial retail channel depends on the understanding of and commitment to the integrated channel strategy by the shop management.

Ребенок, А. А. Види і стратегії конкуренції на ринку туристичних послуг : магістерська робота : 242 Туризм / А. А. Ребенок; керівник роботи Гонта О. І. ; Національний університет «Чернігівська політехніка», кафедра туризму. – Чернігів, 2020. – 68 с.
Об’єктом дослідження випускної кваліфікаційної роботи є процеси реалізації конкурентних стратегій на ринку туристичних послуг. Предметом дослідження випускної кваліфікаційної роботи є методичні та прикладні аспекти вибору видів і стратегій конкуренції в туризмі. Мета випускної кваліфікаційної роботи полягає у дослідженні видів стратегій конкуренції в галузі туристичної індустрії та виявленні їх ефективності. Завданнями випускної кваліфікаційної роботи є: розглянути природно-географічні, геополітичні, матеріально-технічні та соціально-економічні чинники конкурентоспроможності туристичних регіонів. Проаналізувати можливості використання різних методів конкурентної боротьби в створенні і просуванні туристичного продукту. Виявити шляхи підвищення конкурентоспроможності туристичного продукту на туристичному ринку. Осмислити науковий пошук оптимальних стратегій і напрямків використання і розвитку природно-ресурсного, науково-технічного, економіко-соціального, рекреаційного та туристичного потенціалу країн і її регіонів, що обумовлюють перспективи її інтегрування в систему світової економіки. За результатами дослідження виявлено види конкуренції та досліджено сучасні стратегії туристичних підприємств.
The object of study of the final qualification work are the processes of implementation of competitive strategies in the market of tourist services. The subject of the final qualification work is the methodological and applied aspects of the choice of types and strategies of competition in tourism. The purpose of the final qualification work is to study the types of competition strategies in the tourism industry and identify their effectiveness. The objectives of the final qualification work are: to consider natural-geographical, geopolitical, logistical and socio-economic factors of competitiveness of tourist regions. Analyze the possibilities of using different methods of competition in the creation and promotion of a tourist product. Identify ways to increase the competitiveness of the tourism product in the tourism market. Understand the scientific search for optimal strategies and directions for the use and development of natural resources, scientific and technical, economic, social, recreational and tourist potential of countries and its regions, which determine the prospects for its integration into the world economy. According to the results of the research, the types of competition are revealed and modern strategies of tourist enterprises are investigated.

This Master thesis analyzes diversification strategies, diversification possibilities establishment and realization theoretical aspects with reference to Lithuanian and foreign sources. Having applied the method of structurized poll in writing, the behaviour of construction and maintenance services consumers was evaluated, the factors which influence it were determined, the level of construction and maintenance services consumers satisfaction was determined, demands and expectations of unsatisfied consumers were ascertained. With a regard to the situation in the market and its changing tendencies and the results of consumers poll, the diversification possibilities of construction and maintenance services enterprises were estimated, the diversification alternatives prospects of construction and maintenance services enterprises were evaluated. The results of empirical research confirmed a hypothesis and allowed a statement that not fully satisfied demands of consumers, existing in the market, show diversification possibilities of construction services enterprises.

In recent years, much focus has been put on the sustainability of water and sanitation development projects. Experts in this field have found that many of the projects of the past have failed to achieve sustainability because of a lack of demand for water and sanitation interventions at a grassroots level. For years projects looked to create this demand through various subsidy schemes, with the "software" of behavior change and education taking a backseat to the "hardware" of infrastructure provision. Community-Led Total Sanitation (CLTS) is a fairly new way of looking at the issues of increasing basic sanitation coverage, promoting good hygiene practices, and facilitating the change in behaviors that is necessary for a level of basic sanitation coverage to be sustained for any significant length of time. CLTS looks to get people to come to the realization that open defecation is dangerous, and that they have to power to stop this practice. The purpose of this research study was to assess the water, sanitation, and hygiene situation on the ground in villages that through CLTS have achieved open defecation free (ODF) status in the Mopti region of Mali, West Africa. This assessment was done through a willingness-to-pay study, that showed how important sanitation infrastructure was in the daily lives of villagers in this region of Mali. This research study also examines any possible correlations between certain socioeconomic data and willingness-to-pay. A questionnaire was developed and completed with 95 household heads spread across 6 of the 21 ODF villages in the region. The results of this research study show that the behavior change brought about by CLTS was sustained. Every household in the study had at least one latrine (total latrines = 186), or had access to a neighbor's latrine because theirs had recently collapsed. Of these latrines 82.3% were reported as meeting the Malian nation government requirements of basic sanitation. 89.3% of the observed latrines were built by the participant families themselves using predominately materials that could be found in or harvested from the local environment (e.g., mud, rocks, sticks). Fifty-three percent of the latrines were built completely free of cost, and of the 88 latrines that were paid for in part or in whole the average cost was about US $13.00. The majority of the participants (64.2%) in the research study reported making improvements and maintaining their latrines, clearly showing the importance of sanitation infrastructure in the 6 study villages. The average cost of this maintenance was about US $1.50. Alongside of willingness-to-pay data, more qualitative data were collected on the relative importance of sanitation infrastructure in the daily lives of people in ODF villages in Mopti. This study found that on average throughout the 6 study villages, about 13% of discretionary funds are saved for or spent on maintenance and improvements to sanitation infrastructure on a monthly basis. When sanitation infrastructure investments were compared with other infrastructure and livelihood investments, on the average it was ranked 7th out of the possible 10. These data seem to indicate that future investment in sanitation infrastructure was not a high priority for the participants. This could be stem from the fact that many of the participants had not directly experienced the need for continued investments, because their original latrines were still functional. The willingness-to-pay regression analysis produced very few statistically valid results. Only a few of the correlations found between willingness-to-pay data and socioeconomic characteristics of the sample were found to be statistically valid. For example, the correlation coefficient between willingness-to-pay for pit maintenance, including emptying when full or covering the pit with top soil, digging a new one, and reconstruction, and education level of the participants was about 1.2 and was statistically valid with a t-statistic of about 2.2. Indicating that the more educated a participant was, the more they would be willing to pay for pit maintenance. None of the overall regressions explained enough of the variability in willingness-to-pay data to be considered statistically valid. Regressions for two scenarios, constructing a cement slab as an improvement to an existing latrine and sealing/lining the pit on an existing latrine with cement, explained 10.3% and 10.4% of the variability in willingness-to-pay data respectively. However, this did not meet the minimum criteria of 15%. While the willingness-to-pay data would have been useful to study partners that are piloting a Sanitation Marketing program in Mali, the main research objective of assessing the CLTS intervention was still met.

碩士
淡江大學
保險學系保險經營碩士在職專班
106
Group insurance can be defined as the insurance that covers the defined and specific group of people. The marketing channel, developing new clients and customers’ maintenance of group insurance are extremely different with the individual insurance. The purpose of this study is to analyzing how the life insurance companies to develop new clients and maintain the customers’ relationship. This paper utilizes the group insurance cases from the S life insurance company to achieve the above two purposes. From the aspect of marketing, in the stage of developing new customers, life insurance companies should pay attention to the characteristics and needs of the firms. Furthermore, life insurance companies can construct a group insurance product portfolio that meets the firms’ needs. The most important factor of developing new customers is the group insurance premium. The life insurance companies also pay attention on the experience of refund K value and E value in the process of underwriting. From the aspect of customers’ relationship maintenance, life insurance companies should pay more attention to analyze past loss experience of group insurance. Based on the previous loss experience, life insurance companies should negotiate the refund ratio, K value and E value, with their customers. If the group insurance premiums need to be adjusted, life insurance companies also find a reasonable premium that can be accepted. Wish this study can provide the experience of the client development and maintenance of group insurance to the life insurance companies.

碩士
國立臺灣科技大學
工業管理系
107
In the competitive environment that emphasizes the use of information technology and Internet, enterprise e-business plays an important role for a company to achieve business sustainability. Developing the e-business and marketing strategies to ensure competitive advantages is thus the key to a company’s success. This study is based on a case study of a computer control system company. Since the consumer’s purchasing behavior has changed in recent years, it becomes more difficult for the company to make consistent product sales or to provide service that can satisfy all the customers. This study analyzes and identifies the internal resources and external environment of the company, and uses SWOT analysis to develop a set of basic strategies that company can used to surpass competitors. These basic strategies are finally implemented under 4P (product, price, promotion, access) framework. The results of this study can provide useful insights for managers in relevant industries to develop appropriate marketing strategies to ensure their competitive advantages. Key words: e-Business, competitive strategy, SWOT analysis

碩士
元智大學
管理碩士在職專班
107
With the rapid development of technology, online information circulation is fast, computer and electronic related products have become the must-have consumer goods for modern people. The market competition is very fierce and the speed of innovation is fast. Good products require good after-sales service. Apple Inc. is the most valuable brand in the world. The model, with the combination of experience marketing and service priority, is trusted by consumers, and has won the championship of the world's most valuable top 100 brands for six consecutive years. The former CEO of the company once encouraged me to ask me: "Do you want to take your current job as a job or a job as a business?" I replied: "I chose to work as a business. "Taiwan has come to the era of service economy, not only waiting for customers to come to the door, but also providing solutions for products and services, using services to create value. This study explores the need for outsourcing of corporate customers. Through interviews, the professional center of the repair center creates a difference in the project management mode and competes with the Apple Store. From the interview cases, the company's operations must be outsourced in addition to maintenance. The contract creates a profit for the camp. Gaining customer trust and recognition,"starting from the service, the development of the marketing, the results of the professional case",to provide customers with a one-time satisfaction of the full after-sales service needs, create a profitable business model.

M.Com. (Business Management)
A key performance indicator of a cement manufacturer is that of its operating equipment efficiencies or OEE. The world-best standard for OEE of cement manufacturers is 85%, and this figure can only be achieved through very good maintenance practices and programmes combined with exceptional maintenance inventory levels and good maintenance inventory strategies. Maintenance inventory can be described as spares that support the manufacturing process, but that is not included in the final product. Like all types of inventory, maintenance inventory has a cost associated with carrying the inventory that can be calculated through applying the various carrying cost components associated with inventory. In a cement manufacturer this carrying cost figure can be excessively high as a result of the slow movement of major spare components that have to be held in inventory due to its critical importance to the manufacturing process. It is also evident that inventory levels in AfriSam are high. This may be due to the fact that management believe the best possible method to minimise the risk of production loss during a breakdown, is to increase maintenance inventory levels with no comparison to the costs associated with carrying the inventory. The chosen research problem is: “AfriSam (Pty) Ltd carries maintenance inventory worth millions of rands with slow movement of high value maintenance inventory sometimes in excess of 3 years. The cost of managing the inventory together with the carrying cost of the inventory has become a key focus point in the business and there is a need to find methods to optimise the inventory.”

碩士
亞洲大學
國際企業學系碩士班
95
Client’s requestments are met during the products using process such as automobiles. They need repairment and maintenance after-sale. Delivery of high service quality to customers offers firms an opportunity to differentiate themselves in competitive markets. Therefore, high service quality results in customer satisfaction, greater willingness to recommend to someone else, reduction in customer complaints, and improved customer retention rates. There’s providing good services can establish long-term relationship with custmers. Not only service but relationship marketing are popular methods in service research. In this paper, customer relationship marketing, quality and outcome of car repairment and maintence is the subject. The results of this study will contribute to the service staff in the relationship marketing strategy development and the relationship quality raisement. This research indicates: (1) " Reliability " and "satisfaction" for consumers to the relationship marketing issues; the clients’ occupations of the industry and business are viewer than the other in relationship orient and reliability; (2) The more relationship and reliability are the more willing to back to repair workshop in the future; (3) The interaction quality and reliability are raised between automobil service staffs and custmers;(4)The high income earners and education composition are willing to spend more time to repair; it should be a target customer group to strengthen the old clients’ recoming rate; (5)As the better relationship marketing is actived, the satisfaction and reliability to the repair technology are met, custmers will be higher willing to come to repair workshop.

碩士
國立臺灣科技大學
工業管理系
97
People all know that 「Differentiation」can be a rule of leading on creation of blue ocean market in 21st century . The strategy of enterprise has been changed from production orientation to customer orientation. It is always been a final goal of enterprise and important symbol of competition advantage that how to make customers to obtain the greatest satisfaction and loyalty, and create high customer's value while putting emphasis on differentiation of service. It is already been nowadays hottest topic on how to find new customers and to establish customer loyalty, and create high customer's value. Maintenance always been a necessary support of logistics for any factory under the pressure of running high salary, production automation and high efficiency demand. Whether the equipment can be operated in normal condition or not, will influence the quality of the products, product efficiency and procedure. Thus, the maintenance service strategies of equipment’s supplier are one of the important key factors to the enterprise, because the quality of the maintenance strategies is always the factor of their concerning of decision for equipment purchase. And it is the core ability of creating customer's value for equipment venders, as the scholars point out, the best method to meet customer’s need is to offer the good products and after-sale service, and good system with information system can give consideration to both the perfection and efficiency of the customer service. It will show on the increases and decreases of enterprises at last about customer's satisfactory level. This thesis will use marketing orientation to construct a maintenance strategy which can create high customer value. Go through bibliography, I collected and discovered some theories from other scholars, and use marketing thinking to provide customers with technical quality and functional quality which has always been neglected by maintenance staff. Based on the function quality as the core to research the whole maintenance service thoroughly, and to analyze with its benefit of the output of customer value. This thesis contains the maintenance strategy which include technical quality strategy, functional quality strategy ,customer satisfaction strategy and customer expectation strategy. The influence will be affirmative for the customer value of enterprise. This research via case interview, draw a conclusion that the perfect maintenance service should include technological quality and functional quality, .A best maintenance service strategy will create surprising customer's value.

碩士
國立中興大學
高階經理人碩士在職專班
100
Nowadays bank besides in product innovation, product multi-dimensional with specialized service, must understand the multi-dimensional marketing with the activity which weeds through the old to bring forth the new can attract the customer, because does not have the customer to visit, that all are the empty talk, has the customer to have the circuit is the kingly way.Which kind of marketing but only then has the attraction, only then can attract the expense which the customer visits lets him be willing, this is a profound knowledge, also is the answer which the present paper must track down. The present paper take the T bank private wealth management municipal government branch as the research case, analyzes from 100 years from January 1 to 101 year at the end of May this period of time, the T bank promotes four big kinds to the private wealth management customer to equal 45 marketing, these four big classifications for do not promote AUM (new money) with to increase CIF (new household) to sell the activity, the encouragement customer rise and so on marketing, the increase receive marketing and other marketing.By way of this time research, we have discovered following conclusion: Says by T bank whole marketing, should be most with emphasis lies in looks for the new money and the new customer, therefore the whole marketing all suspends with emphasis at this at the same place.This is because the bank already realized, at present the bank wealth management handling charge income has 80% income to come from 20% customer, the majority principles specially all only aimed at the customer which already had one to maintain, very little developed the new customer, caused the wealth management the growth to fall into the bottleneck, therefore the T bank sold very obviously the key pendulum in increased new Qian Yuxin household this on together, expected could pour into the continuously fresh blood for the wealth management. The customer rises and so on is the marketing which the bank second takes, because the new customer increase one day and one night may see by no means the effect increases receives, therefore has the customer to rise and so on very to be important, thinks of a way the attraction customer to move the money from his line to come in into a shortcut, but this need degree of relation and achievements, so long as matches the customer degree of relation and the outstanding operation achievements, the customer rises and so on the wish only then to be able to be high. Receives the marketing as for the increase, in all marketing the effect should be not most obvious, the present customer experienced several time lesson all to study has been intelligent, could not because a little thing randomly invested, the investor to threw the investment all to become is careful, therefore increased receives the marketing to move the best effect puts out the good achievements, otherwise effectiveness was not all big.

碩士
高苑科技大學
經營管理研究所
107
This study aims to study the marketing strategy and effectiveness of the naval air force maintenance unit in the Zuoying District of Kaohsiung City, and analyze the differences between the marketing strategy and the effectiveness of the recruitment of naval air force maintenance units in different background variables The relationship between the marketing strategy of the naval air force maintenance unit in Zuoying District and the effectiveness of recruiting. This study uses a questionnaire survey method to study the following (including the the upper) personnel of the Navy Air Force Maintenance Unit in 2018 The raw data was analyzed by descriptive statistics, independent sample T-test, one-way analysis of variance, Pearson Product-moment, the correlation and other aspects of statistical analysis were collected and discussed. The results of the study were as follows: 一、he overall marketing strategy and recruitment effectiveness of the personnel of the Naval Aviation Force Repair Unit are moderate, with "salary and welfare" as the highest marketing strategy, and the recruitment effect is the highest with "characteristic traffic". 二、On the overall marketing strategy and facet, there was no significant difference in the gender, age, education, family economy, marriage and so on among the volunteers, except that there were some significant differences between different classes. 三、On the overall recruitment effect and facet, there was no significant difference in volunteer service personnel in different sex, age, family economy, marriage, etc., except for the academic qualifications and class showing some significant differences. 四、There is a high positive correlation between the marketing strategy of the Naval Aviation Force Repair Unit and the effectiveness of the recruitment, and the Representative has a positive correlation.

碩士
大同大學
資訊經營學系(所)
102
According to official statistics from Facebook in September 2012 global annual number of active users has reached 1 billion people. In the Asia-Pacific region, there are about 340 million active users and an annual rate of 33% among the proportion continues to grow, becoming the best virtual community media representatives. The power of social media has spread from the user of community to enterprises, enterprise through games, video, punch and other promotional marketing way interact with the user, attract the attention of potential customers and enhance the brand relationship. Wall Street Journal pointed out that Asia's 200 major indicators of enterprises, more than 80% of the enterprises in the social media exposure, and in 2010 has been substantial growth compared to about 40%. Social media is not only an indispensable channel of communication between people, but also the most direct and important interactive platform between online brands and consumers. Therefore, this research Social media based band communities through experiential marketing impact on consumer value, to explore the relationship between social media users and online brands. Using an online survey based on My Survey (www.mysurvey.tw), the research collected data from used virtual community users. The research sample comprises 284 respondents. Analysis tools are used SPSS 18.0 and Smart PLS 2.0 software. A partial least square (PLS) model serves the purpose of hypothesis testing. The result show that : (1) Experiential marketing in social media based band communities significant impact on Aesthetics, Playfulness, Consumer Return on Investment and Service Excellence. (2) Aesthetics, Consumer Return on Investment and Service Excellence significant impact on Satisfaction. Playfulness and Satisfaction has a positive relationship, but no significant effect. (3) The results produced a positive experience Satisfaction and Continued Intention, significantly affect the relationship between users and online brand. Social media based band communities through innovative experiential marketing can affect the value of the consumer. Understanding the consumer's mind and enhance satisfaction. Create consumers' willingness continued use and maintain stable brand relationships. Hope that this research can provide online brand marketing and brand management recommendations, and provide directions for future research.

In a world where maintenance has evolved over the years, it is expected that technological investment will continue to grow and become even more important for the development of maintenance, contributing to the profitability of organisations. This dissertation seeks to identify the benefits obtained by organisations after the implementation of maintenance management software. From an extensive literature review and contacts made with the industry, a set of benefits were included in a questionnaire to Portuguese companies belonging to different sectors, with the purpose of assessing the level of measurement of each benefit and evaluating the acceptance of the project of maintenance management software in organisations. Results demonstrate that many companies confirm the achievement of the benefits suggested in the questionnaire. However, this research has also shown that few organisations evaluate the benefits in such a way that translate the benefits into financial value. The study contributes with findings that are based on empirical research, providing market data that are useful for both vendors of maintenance management software and companies that use or intend to use this type of system.
Num mundo em que a manutenção tem evoluído ao longo dos anos, é esperado que o investimento tecnológico continue a crescer e se torne ainda mais importante no desenvolvimento da manutenção, contribuindo para a rentabilidade das organizações. Esta dissertação procura identificar os benefícios obtidos pelas empresas após a implementação de software de gestão de manutenção. A partir de uma extensa revisão de literatura e contatos realizados com a indústria, identificaram-se um conjunto de benefícios que foram incluídos num questionário realizado a empresas Portuguesas de diferentes setores, com o intuito de verificar o nível de medição de cada benefício e avaliar a aceitação do projeto de software de gestão de manutenção nas organizações. Os resultados demonstram que muitas empresas confirmam a obtenção dos benefícios sugeridos no questionário. No entanto, esta investigação revela também que poucas organizações avaliam os benefícios de tal forma que consigam traduzi-los em valor financeiro. O estudo contribui com conclusões que se baseiam em pesquisa empírica, disponibilizando dados de mercado que são úteis tanto para fornecedores de software de gestão de manutenção como para empresas que utilizam ou pretendem vir a utilizar este tipo de sistema.

碩士
世新大學
傳播管理學研究所(含碩專班)
107
There is a young and beautiful appearance that has always been a dream in the history of mankind. Many people will not hesitate to spend money and energy. In order to pursue their own beauty, it can also be said that beauty is a human nature. With the gradual improvement of people's quality of life, beauty products From the luxury of the past to the necessities of life, in addition to cosmetics to decorate the face, modern people also pay great attention to daily maintenance, and more and more attention to medical effects. Even in the 2005-2014 period after the financial tsunami, the global cosmetics market has never experienced a decline and only saw growth. According to surveys by international market research institutions such as Mintel and Kline, the trend of the cosmetics market in 2016 mainly includes: 1. Natural organic ingredients in the mainstream of cosmetics Application in technology 2. Innovation and consumer behavior become more obvious 3. Asian cosmetics market growth and important engine of research and development 4. Water is a new high-end cosmetics 5. Korean beauty boom continues to spread 6. Taiwan cosmetics internationalization and its Features; In Taiwan, the market for cosmetics and care products has grown steadily over the years. In addition, the Cosmetics Design survey shows that from the beginning of 2012, the global cosmetics market will increase the demand for organic and natural skin care products. By 2018, the reason is the increase in income and lifestyle changes. Growth, the global natural skin care market reached $30 billion in 2015, and the annual growth rate is expected to continue to rise by 10% by 2019. This paper will introduce the market marketing overview of skin care products. Through the maturity of the scale of Taiwan's skin care products, we will explore the feasibility and development direction of introducing the indirect business model into the market of skin care products in mainland China, and then analyze the business model of the distribution strategy of the sharing economy. , ASNIN Ai Xi Ning brand planning distribution system forecast analysis, and put forward countermeasures and doubts.

A necessidade de optimização do tempo de imobilização das aeronaves para acções de manutenção, fruto da concorrência para uma constante disponibilidade dos recursos, a par das oportunidades resultantes da big data e da IoT, exorta a reflexão acerca da abordagem mais eficiente a adoptar na resolução antecipada de avarias. O presente trabalho discute a premência da manutenção preditiva entre os agentes da aviação civil, propondo um conjunto de procedimentos, técnicas e business models a aplicar pelos decisores de planeamento e estratégias de manutenção dentro de uma companhia aérea. A metodologia utilizada parte da análise de artigos científicos e de revistas da especialidade. Devido ao carácter exploratório do tema, foram realizadas entrevistas estruturadas e nãoestruturadas a profissionais e investigadores especialistas nesta temática para compreender o problema em análise e validar as sugestões apresentadas. Como técnicas de manutenção preditiva são propostas: 1) estipulação de prognósticos quanto ao tempo estimado de operacionalidade de um componente com base no desempenho esperado e nas condições de funcionalidade; 2) classificação dos prognósticos por estratégias opportunity-based e on-condition de acordo com métodos data-driven e model-based; 3) definição do teor de dados a alocar e o papel da IoT na recolha e transmissão destes; 4) as-aservice como hipóteses genéricas e extensíveis de business models; e discutidas práticas relevantes em curso. As sugestões apresentadas permitem a criação de valor através da manutenção preditiva, ponderando os desafios associados à partilha de dados, procedimentos legais e impacto financeiro. É sugerida para pesquisa o desenvolvimento da manutenção prescritiva através da inteligência artificial.
The need to optimize immobilization time of aircraft maintenance actions, due to increased competition for constant availability of resources, together with the opportunities created by big data analysis and the IoT, is leading to a reflection on the most efficient way to proceed with respect to premature termination of mechanics faults. This study discusses the relevance of predictive approach to players of civil aviation and proposes a set of procedures, techniques and business models to be applied by decision-makers regarding maintenance planning and strategies within airline companies. The choice for the methodology applied is based on scientific articles and specialty magazines. Due to the exploratory content, a set of structured and non-structured interviews are performed with industry experts and researchers specialized on this topic in order to understand the problem and validate the suggestions. The following predictive maintenance techniques are proposed: 1) definition of prognostics regarding the estimated time of operability of a given component according to its expected performance and its functional conditions; 2) classification of prognostics by opportunity-based and on-condition strategies according to data-driven and model-based methods; 3) definition of content of data to be allocated and the role of IoT in data collection and transmission; 4) as-aservice as generic and extendable hypotheses of business models; and are discussed ongoing practices. These proposals represent a step forward towards value-creation through predictive maintenance, considering the challenges associated with data sharing, legal procedures and financial impact. For future research is proposed the development of prescriptive maintenance through artificial intelligence.

This dissertation presents the findings of a qualitative study on understanding the motivating factors underlying repeat attendance in market research studies and the ways in which repeat attendance participants are recruited to take part in such studies. The study was approached from an interpretivist paradigm, employing the self-determination theory and the theory of self-concept maintenance. Purposive sampling was applied. The data was collected by conducting eight semi-structured interviews with participants who had taken part in numerous market research studies. Through thematic analysis, sub themes were identified from the data, combined into second-level themes and grouped into the following three overarching themes: (1) participation motivation; (2) honesty/dishonesty; and (3) recruitment procedures. It was found that participants were not only motivated by extrinsic motivators such as incentives, but that intrinsic motivators were also present. Furthermore, a level of dishonesty was also evident, not only among the participants, but among the recruiters as well.
Psychology
M.A. (Psychology with specialisation in Research Consultation)

O presente projeto tem como objetivo geral compreender como foram mantidas as relações comerciais durante o período pandémico para que, posteriormente, seja criado um plano de atuação comercial para a Olimec para o ano 2022. Os anos 2020 e 2021 ficarão lembrados na história mundial pela maior pandemia alguma vez registada. A doença COVID-19, obrigou ao encerramento de inúmeras atividades, serviços e indústrias para contenção da pandemia. Existiram determinados setores em que foi mantida a atividade, por se considerarem de funcionamento essencial, nomeadamente a manutenção e reparação de viaturas afetas à limpeza urbana e setorial. Foi por isso necessário continuar a manter relações com fornecedores e clientes durante este período, para que fosse possível continuar a operar, dentro das restrições e limitações impostas pela pandemia. Em termos de estrutura, o projeto inicia-se no primeiro capítulo com a introdução, sendo feito no segundo capítulo um enquadramento sobre o setor, através de uma revisão bibliográfica. No terceiro capítulo é definida a metodologia para realização de uma análise ao mercado, para identificar e analisar a estratégia de abordagem comercial que a Olimec e os seus concorrentes estabeleceram durante este período. No quarto capítulo é realizada a análise externa e interna da empresa. No quinto capítulo são analisados os resultados obtidos na análise de mercado e, no sexto capítulo é realizada uma sugestão de implementação de um plano de atuação comercial para a Olimec para 2022. No sétimo e último capítulo são realizadas as conclusões juntamente com as limitações na realização do projeto.
The present project has as general objective to understand how commercial relations were maintained during the pandemic period and create a commercial plan for Olimec for the year 2022. The years 2020 and 2021 will be remembered in history as the biggest pandemic ever recorded. The disease called COVID-19, forced the shutdown of numerous activities, services and industries to contain the Pandemic. In the meantime, it was also necessary to maintain certain sectors of activities as they were considered essential, such as the maintenance and repair of waste collection vehicles. The relationship between suppliers and customers was highly important to keep during this period of uncertainty, in order to continue operating, within the restrictions and limitations imposed by the pandemic. Following a brief introduction in the first chapter, the second chapter focus on a theoretical and technical framework on the sector through a bibliographical review. The third chapter defines the methodology adopted to carry out a market analysis in which Olimec operates, with the purpose of identifying and analyzing the costumer strategy and commercial approach that Olimec and its competitors established during this period. In the fourth chapter, the company's external and internal analysis is carried out.In the fifth chapter, the results obtained in the market study are analyzed, to give in the sixth chapter a suggestion to implementation of a commercial plan for Olimec for the year 2022. The project will be concluded in the seventh chapter, together with the limitations felt in the project.