Готові списки джерел за темами / Marketing innovative decisions

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Автор: Grafiati
Опубліковано: 30 травня 2022
Оновлено: 31 травня 2022

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Статті в журналах з теми "Marketing innovative decisions"

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Arabshahi, Hassan, and Hamed Fazlollahtabar. "Risk analysis for innovative activities in production systems using product opportunity gap concept." TQM Journal 31, no. 6 (November 29, 2019): 1028–48. http://dx.doi.org/10.1108/tqm-11-2018-0163.

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Анотація:
Purpose This paper presents a stepwise method for identification and analysis of innovative activities in production systems. The purpose of this paper is to provide a structure in order to propose the risk paradigms and factors corresponding to the innovative activities and evaluation of the impact of these activities on innovation decisions and investment. Design/methodology/approach The model used here is an analytical approach that evaluates the impact of innovative activities on innovation decision and investment using product opportunity gap (POG) concept. This framework is applied for innovative activities of Asian industrial field, and the risk of innovative activities is calculated by weighted risk analysis method. In this method, the risk weights and intensities are estimated by the average of experts’ opinions in interviews. Findings This implementation discovered some useful information being used by investors, innovators and policymakers for taking the best strategies and decisions in various innovation domains such as innovation management, risk management and innovation policy. The results of this study show that the product innovation is the most popular category of innovation that has occurred in Asian manufacturing industries, and the product innovation, marketing innovation and organizational innovation have the most influence on technology, economic and social changes intensity, respectively. Research limitations/implications This study analyzed the risk of innovative activities after their occurrence and because of different views of experts, there were diverse and sometimes contradictory analyses of innovative activities risk. Originality/value This paper links two separate and important sectors of innovation domain: innovation risk and innovation decision making and investment. POG plays the role of a bridge to connect the two mentioned sectors and shows how innovation causes the technological, economic and social changes. This paper also provides useful and practical information for innovation investors and decision makers to take the best decisions and to avoid the probable failures and losses.
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2

Micu, Angela-Eliza. "Modeling a fuzzy system for assisting the customer targeting decisions in retail companies." Analele Universitatii "Ovidius" Constanta - Seria Matematica 24, no. 3 (November 1, 2016): 259–73. http://dx.doi.org/10.1515/auom-2016-0058.

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Анотація:
AbstractThis paper reveals a proposal of a decision support system, enabling retail companies' marketing managers with powerful tools for the customers' portfolios targeting. The innovative methodological approach highlights a fuzzy algorithm based system that captures and computes relevant information about customers, providing a managerial support for making the most effective decisions, according to different degrees of affiliation assigned to customers. The contributions of fuzzy algorithms on targeting decisions reflects the affiliation of customers to a specific cluster, based on computation of the input vectors, income and seniority, leading to performing marketing decisions.
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3

Rozdolskaya, I. V., E. I. Makrinova, and I. S. Bolotova. "INNOVATIVE AND MARKETING CONTEXT OF STRATEGIC ENVIRONMENTAL DECISIONS IN MUNICIPAL STRUCTURES." Herald of the Belgorod University of Cooperation, Economics and Law 86, no. 1 (2021): 183–96. http://dx.doi.org/10.21295/2223-5639-2021-1-183-196.

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4

GÖK, OSMAN, and SINEM PEKER. "THE IMPACT OF MARKETING’S INNOVATION-RELATED CAPABILITIES ON A FIRM’S INNOVATION PERFORMANCE." International Journal of Innovation Management 24, no. 06 (August 30, 2019): 2050054. http://dx.doi.org/10.1142/s1363919620500541.

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Анотація:
Innovation performance is a potential source of competitive advantage for any firm. A capable marketing department (MD) can contribute significantly to the market success of the new products and services offered. Therefore, understanding the impact of marketing’s innovation-related capabilities in the innovation process is an important area of inquiry to achieve a more innovative and competitive company. This study examines the relations among relevant MD capabilities, marketing’s decision influence on innovation development and a firm’s innovation performance. The results indicate that the capabilities of the MD are strongly associated with the firm’s innovation performance. Our findings also demonstrate that marketing capabilities have a positive relationship with the department’s influence on innovation development. However, the department’s influence on innovation decisions has no effect on the firm’s innovation performance. We proposed a moderated mediation model considering a set of firm-level and environmental contingency variables. Results reveal that the proposed model relationships are indifferent for all the sub-groups of moderators.
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5

Carbonell-Foulquié, Pilar, Jose L. Munuera-Alemán, and Ana I. Rodrı́guez-Escudero. "Criteria employed for go/no-go decisions when developing successful highly innovative products." Industrial Marketing Management 33, no. 4 (May 2004): 307–16. http://dx.doi.org/10.1016/s0019-8501(03)00080-4.

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Hoffmann, Arvid O. I., and Thijs L. J. Broekhuizen. "Understanding investors' decisions to purchase innovative products: Drivers of adoption timing and range." International Journal of Research in Marketing 27, no. 4 (December 2010): 342–55. http://dx.doi.org/10.1016/j.ijresmar.2010.08.002.

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Vignesh Ramamoorthy .H, Dr, and Manoj .K. "Explanatory and Descriptive Study Using Digital Marketing and Artificial Intelligence." Shanlax International Journal of Management 9, S1-Mar (March 19, 2022): 118–21. http://dx.doi.org/10.34293/management.v9is1-mar.4900.

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Анотація:
Traditionally Digital Marketers were hesitant to use AI in digital marketing, but with the advancement of AI and its outcomes, AI has proven that it can and will bring dynamic changes to the marketing industry, dispelling much of the uncertainty.Digital Marketing Plan can improve from AI. AI is not around to take over marketers’ and advertising’ employment; it’s here to help them achieve their full innovative and operational potential.The study examines consumer experiences in several business domains, demonstrating the significance of innovative technology and its effects on customer preferences and decisions. The study is supplemented by the use of qualitative analytical tools to understand the digital marketing process. Explanatory and descriptive studies are conducted on digital marketing technologies. With the support of prior research studies, the article explains artificial intelligence and its effects or importance in marketing and digital preferences with consumer experience.
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Moorthy, Ravi C. "Gujarat Energy Development Agency: The Case of Solar Cookers." Vikalpa: The Journal for Decision Makers 16, no. 2 (April 1991): 65–79. http://dx.doi.org/10.1177/0256090919910206.

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Анотація:
In an era when conservation of non-renewable energy has become a vital issue, the challenges and prospects of marketing an innovative product like a solar cooker that has a direct bearing on saving of precious energy assumes considerable importance. The case presented in this issue focuses on the decisions regarding marketing of solar cookers.
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Ju, Ilyoung, Jihye Kim, Mark Jaewon Chang, and Susan Bluck. "Nostalgic marketing, perceived self-continuity, and consumer decisions." Management Decision 54, no. 8 (September 19, 2016): 2063–83. http://dx.doi.org/10.1108/md-11-2015-0501.

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Анотація:
Purpose The purpose of this paper is to examine the effects of nostalgic marketing on consumer decisions, including the relation of nostalgia to perceived self-continuity, brand attitude (BA), and purchase intent (PI). Design/methodology/approach The study uses an experimental design that compares individuals’ responses to past-focussed (nostalgic) vs present-focussed (non-nostalgic) advertising across a range of three product types. Analyses include structural equation modeling (SEM) to investigate direct and mediated relationships. Findings Nostalgic past-focussed advertisements (as compared to present-focussed advertisements) elicited higher perceived self-continuity which led to more favorable ratings of BA and greater intent to purchase the product. These effects held up regardless of product type. SEM showed that the relation of advertising-evoked nostalgia to BA is partially mediated by consumer’s perceived self-continuity. BA also directly predicted PI. Practical implications These findings provide two implications for marketing managers. First, the perceived self-continuity plays an important role in the success of nostalgia marketing. As such, advertising designed to directly influence perceived self-continuity should be used for framing a nostalgic marketing purposes that aims to connect consumers to particular brands. Second, evoking nostalgia in marketing communications is not just effective for one product type but appears to be useful across a variety of product type (i.e. utilitarian, hedonic, and neutral). Originality/value The study is based within an experiential marketing framework but is innovative in examining the specific experience of nostalgia and linking it to consumer’s identity (i.e. self-continuity). This area has received little attention and appears to be a promising area for future research on consumer decisions.
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Moorthy, Ravi C. "Gujarat Energy Development Agency: The Case of Solar Cookers." Vikalpa: The Journal for Decision Makers 15, no. 4 (October 1990): 39–54. http://dx.doi.org/10.1177/0256090919900405.

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Анотація:
In an era when conservation of non-renewable energy has become a vital issue, the challenges and prospects of marketing an innovative product like a solar cooker that has a direct bearing on saving of precious energy assumes considerable importance. The case presented in this issue focuses on the decisions regarding marketing of solar cookers. Readers are invited to comment on the marketing strategy of GEDA and also suggest a future course of action.
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Більше джерел

Дисертації з теми "Marketing innovative decisions"

1

Illiashenko, Sergii, Yuliia Shypulinа, Nataliia Illiashenko, and Olena Gryshchenko. "The information support system's formation of marketing innovative decisions in Ukrainian companies." Thesis, Національний університет біоресурсів і природокористування України, 2019. http://repository.kpi.kharkov.ua/handle/KhPI-Press/48265.

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Анотація:
The research results contribute to the theoretical and practical principles of innovation management in terms of increasing the level of information support for marketing innovative decisions in Ukrainian companies.
Результати дослідження розвивають теоретичні та практичні засади інноваційного менеджменту в частині підвищення рівня інформаційного забезпечення маркетингових інноваційних рішень в українських компаніях.
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2

Korpi, Joel P. Carbonara Corey Patrick. "The next big thing a creative and innovative management case study of an internet video startup company /." Waco, Tex. : Baylor University, 2009. http://hdl.handle.net/2104/5348.

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3

Henningsen, Sina [Verfasser]. "Essays on Employing Social and Spatial Contagion for Optimizing Marketing Decisions - Empirical Applications to the Prediction of Innovation Success and the Allocation of Marketing Budgets / Sina Henningsen." Kiel : Universitätsbibliothek Kiel, 2012. http://d-nb.info/1025255879/34.

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4

Bohling, Timothy R. "Predicting Purchase Timing, Brand Choice and Purchase Amount of Firm Adoption of Radically Innovative Information Technology: A Business to Business Empirical Analysis." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/bus_admin_diss/3.

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Анотація:
Knowing what to sell, when to sell, and to whom to sell is essential buyer behavior insight to allocate scarce marketing resources efficiently and effectively. Applying the theory of relationship marketing (Morgan and Hunt 1994), this study seeks to investigate the link between commitment and trust and firm adoption of radically innovative information technology (IT). The construct of radical innovation is operationalized through the use of cloud computing. A review of the vast scholarly literature on radical innovation diffusion and adoption, and modeling techniques used to analyze buyer behavior is followed by empirical estimation of each of the radical innovation adoption questions of purchase timing, brand choice, and purchase amount. Then, the inefficiencies in the independent model process are highlighted, suggesting the need for an integrated model. Next, an integrated model is developed to link the purchase timing, brand choice, and purchase amount decisions. The essay concludes with insight for marketing practitioners on the strength of the factors of commitment and trust on adoption of radical innovation, an improved methodology for the business-to-business marketing literature, and potential further research paths.
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5

Penrod, Joshua Morgan. "Innovating the Mind: Three Essays on Technology, Society, and Consumer Neuroscience." Diss., Virginia Tech, 2018. http://hdl.handle.net/10919/83364.

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Анотація:
This dissertation examines the emerging practice of consumer neuroscience and neuromarketing, combined called CNNM. CNNM utilizes tools and technologies to measure brain activity and human behavior coupled with scientific theories for explaining behavior and cognition. Consumer neuroscience is one of the newest areas of application of neuroscience and related techniques, and is of significant social consequence for its possible deployment in the market place to both study and shape consumer behavior. Concerns arise in terms of consumer influence and manipulation, but there are also concerns regarding the actual efficacy and utility of the technologies and the application of behavioral theories. The dissertation's three essays each examine a facet of CNNM. Using historical sources, conference participation, and ethical analyses, the dissertation forms a multi-prong effort at a better understanding of CNNM through the use of science and technology studies (STS) methods. The first essay is an historical review of the usage of technologies to measure brain activity and behavior, parallel to the development of psychological theories created to account for human decisionmaking. This essay presents a new conception of "closure" and "momentum" as envisioned by social construction of technology and technological momentum theories, arriving at a new concept for inclusion called "convergence" which offers a multi-factor explanation for the acceptance and technical implementation of unsettled science. The second essay analyzes four discourses discovered during the review of approximately seventy presentations and interviews given by experts in the field of CNNM. Using and adapting actor-network theory, the essay seeks to describe the creation of expertise and group formation in the field of CNNM researchers. The third essay draws on a variety of ethical analyses to expand understanding of the ethical concerns regarding CNNM. It raises questions that go beyond the actual efficacy of CNNM by applying some of the theories of Michel Foucault relating to the accumulation of power via expertise. This essay also points in the direction for actionable steps at ameliorating some of the ethical concerns involving CNNM. CNNM is a useful technique for understanding consumer behavior and, by extension, human behavior and neuroscience more generally. At the same time, it has been routinely misunderstood and occasionally vilified (for concerns about both efficacy and non-efficacy). This dissertation develops some of the specific historical movements that created the field, surveys and analyzes some of the foremost experts and how they maneuvered in their social network to achieve that status, and identifies novel ethical issues and some solutions to those ethical issues.
Ph. D.
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6

Nawaz, Amir. "The Perceiced Impact of Business Intelligence Tools on Marketing Success." Thesis, Högskolan i Skövde, Institutionen för informationsteknologi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-10849.

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Анотація:
Purpose:  The purpose of this study is to analyze the perceived impact of business intelligence tools on marketing success. Methodology:  This research has conducted based on a literature study in the field business intelligence and pharmaceutical industry marketing. Primary  data  has  been  used  in  this  thesis  to  evaluate  the information technology impact on the  market performance for pharmaceutical industries. The SPSS software package is used to analyze the employee responses and statistical technique. Regression analysis is used to check the impact of information technology on market performance. Findings: One hundred fifty questionnaires were given to the employees of 15 different pharmaceutical companies located in Pakistan. Among them, 104 were collected back and 100 questionnaires were considered valid and used for further analysis. After analyzing the data, it was evaluated that information technology has a significant impact on market performance in pharmaceutical industries. According to the stakeholders, strategic planning, organizational support, knowledge management and technological advancement have significant impact on the success of information technology for decision support systems. Research limitations/Implications: More research will be required on the theory presented in this thesis “The Perceived Impact of Business Intelligence Tools on Marketing Success”.
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Horne, Susan Elaine. "A Seasonal Shelf Space Reorder Model Decision Support System." Kent State University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=kent1291086889.

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Грищенко, Олена Федорівна, Елена Федоровна Грищенко та Olena Fedorivna Hryshchenko. "Обгрунтування маркетингових інноваційних рішень на промислових підприємствах". Thesis, Вид-во СумДУ, 2012. http://essuir.sumdu.edu.ua/handle/123456789/29953.

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Анотація:
Дисертація присвячена розвитку теоретико-методичних положень обґрунтування маркетингових інноваційних рішень на промислових підприємствах. У дисертації обґрунтовано об’єктивну необхідність впровадження маркетингових інноваційних рішень в господарську діяльність промислових підприємств. Сформульовано визначення поняття «маркетингове інноваційне рішення». Розвинено науково-методичний підхід до формування етапів процесу розроблення, прийняття та реалізації маркетингових інноваційних рішень. Запропоновано та обґрунтовано науково-методичний підхід до вибору маркетингових інноваційних рішень за результатами багатоаспектної діагностики проблемних зон господарювання, що ґрунтується на розрахунку інтегральних показників рівня ризику і якості. Удосконалено структуру маркетингової інформаційної системи і уточнено її функції та роль у процесі розроблення, прийняття та реалізації маркетингових інноваційних рішень. Упроваджено процес розроблення, прийняття та реалізації маркетингових інноваційних рішень на промислових підприємствах Сумської та Харківської областей. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/29953
Диссертация посвящена развитию теоретико-методических положений обоснования маркетинговых инновационных решений на промышленных предприятиях. В диссертации обосновано объективную необходимость внедрения маркетинговых инновационных решений в хозяйственной деятельности промышленных предприятий. В работе исследованы проблемы и перспективы развития инновационной деятельности промышленных предприятий в Украине, уточнена и углублена сущность понятия «инновационное решение» и на этой основе выполнена классификация его разновидностей, которая предусматривает выделение следующих признаков: технологические параметры, степень новизны для исполнителя, глубина изменений, сфера использования, характер влияния на предприятие, источник финансирования, уровень успешности, масштаб новизны. Исследована сущность понятия «маркетинговое инновационное решение», под которым предлагается понимать результат когнитивной и творческой деятельности, который приводит к выбору нового варианта действий на основе диагностики проблемных зон хозяйствования и обеспечивает эффективность функционирования предприятия на основе инновационного маркетинга. На основании проведенных исследований систематизированы и предложены принципы качественных маркетинговых инновационных решений. Установлено, что для промышленного предприятия маркетинговое инновационное решение выступает не только внутренней движущей силой, но и инструментом воздействия на внешнюю среду хозяйствования. Своевременно разработанное маркетинговое инновационное решение дает возможность предприятию повлиять на текущую бизнес-ситуацию и задать тенденцию дальнейшего развития. Предложен и обоснован научно-методический подход к поэтапному итерационному выбору маркетинговых инновационных решений по результатам системного анализа и комплексной диагностики проблемных зон хозяйствования, основанный на расчете интегральных показателей уровней риска и качества решений и обеспечивающий формирование комплекса стратегических маркетинговых действий. На основании применения системного подхода предложен научно-методический подход к формированию этапов процесса разработки, принятия и реализации маркетинговых инновационных решений, который учитывает систему взаимосвязей активизирующих и сдерживающих факторов и предусматривает выделение трех укрупненных стадий: проблемной, изобретательской и исполнительной. Усовершенствован научно-методический подход к внедрению процедуры диагностики и исследования сущности проблемы хозяйствования предприятия, который использует многоаспектный подход к анализу среды хозяйствования и служит базой при выборе сферы разработки и принятия маркетинговых инновационных решений. Рассмотрена маркетинговая информационная система с точки зрения функций и роли ее составляющих в процессе разработки, принятия и реализации маркетинговых инновационных решений. Получил дальнейшее развитие научно-методический подход к формированию структуры маркетинговой информационной системы и определению направлений взаимодействия ее компонентов, который позволяет повысить качество маркетинговых инновационных решений. Внедрен процесс разработки, принятия и реализации маркетинговых инновационных решений на промышленных предприятиях Сумской и Харьковской областей. Разработаны рекомендации по формированию комплекса стратегических маркетинговых действий для реализации маркетингового инновационного решения с учетом специфики и состояния среды хозяйствования промышленного предприятия. При цитировании документа, используйте ссылку http://essuir.sumdu.edu.ua/handle/123456789/29953
The thesis is devoted to the development of theoretical and methodological substantiation provisions marketing innovative decisions for industrial enterprises. The objective necessity of implementing marketing of innovative decisions in the economic activity of industrial enterprises is proved. The concept of the definition «marketing innovative decision» is formulated. A scientific and methodical approach to the stages formation of the process of development, acceptance and implementation of marketing innovative decisions are developed. A scientific and methodical approach to marketing innovative decisions selecting by the results of problem areas multidimensional diagnostics based on the integrated indicators of a risk and quality levels calculation is offered and proved. The structure of marketing information system is improved and its functions and role in the development, acceptance and implementation of marketing innovative decisions are specified. The process of development, acceptance and implementation of marketing innovative decisions is implemented in the industrial enterprises of Sumy and Kharkiv regions. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/29953
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9

King, Jesse Stocker 1982. "The Affect Heuristic in Consumer Evaluations." Thesis, University of Oregon, 2011. http://hdl.handle.net/1794/11530.

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Анотація:
xv, 145 p. : ill. (some col.)
This dissertation examines the role of affect in consumer judgments in two essays. The first essay explores the use of affect as a heuristic basis for judgments of the risks and benefits associated with new products. Current perspectives regarding the processes by which consumers make decisions about the adoption of innovations maintain that it is largely a cognitive process. However, the four studies that make up the first essay suggest that consumer assessments of the risks and benefits associated with product innovations are often inversely related and affectively congruent with evaluations of those innovations. The results support and extend previous research that has investigated the affect heuristic in the context of social hazards. The findings further indicate that more affectively extreme evaluations are associated with increasingly disparate assessments of risk and benefit. The results indicate that this relationship is consistent across a variety of products and product categories. Together, these findings challenge traditional conceptualizations of innovation adoption decision making and suggest that cognitive models alone are insufficient to explain innovation adoption decisions. The second essay investigates if processing fluency - the difficulty associated with processing information - may serve as an input to the affect heuristic and subsequent judgments of risk and benefit. Recently, Song and Schwarz investigated the relationship between differences in fluency and perceptions of risk. Their results suggested that fluency experiences influence risk perception through differences in familiarity and not as the result of fluency-elicited affect. The three studies included in the second essay re-examine those results in an effort to clarify the role of affect as a basis for perceptions of risk. The findings document a previously unreported reversal in preference for less fluent stimuli and suggest that fluency-elicited affect can explain the relationship between processing experiences and perceptions of risk. The results have important theoretical implications for our understanding of how people derive meaning from fluency experiences and for the role of fluency-elicited affect as a basis for judgments of risk and benefit.
Committee in charge: David Boush, Chairperson; Robert Madrigal, Member; Joan Giese, Member; Paul Slovic, Outside Member
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10

Grishchenko, Yulia. "Eine neue Klasse hybrider Innovationsdiffusionsmodelle." Doctoral thesis, Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät, 2007. http://dx.doi.org/10.18452/15674.

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Die vorliegende Arbeit befasst sich mit Innovationsdiffusionsmodellen und deren Anwendung in der Marketingpraxis. Sie hat zwei Ziele: Einen Überblick über existierende Innovationsmodelle zu schaffen und ein neues besseres Modell zu entwickeln. Es wird ein neuer Klassifizierungsansatz vorgeschlagen, mit dessen Hilfe ein strukturierter Überblick über die vorhandenen zahlreichen Innovationsdiffusionsmodelle möglich wird. Die Klassifizierung beruht auf den Annahmen in den Innovationsdiffusionsmodellen. Dies erlaubt im Gegensatz zu den bekannten Klassifizierungen (z.B. von Roberts/Lattin (2000)) die Bildung von disjunkten Modellklassen. Anhand der neuen Klassifizierung werden die prominenten Modelle, wie z.B. Bass-Modell (1969) bzw. Kalish-Modell (1985) eingeordnet und ihre Vor- und Nachteile aufgezeigt. Dieser Ansatz erleichtert eine Entscheidung für das beste zu verwendende Modell, wenn bekannt ist, welche Daten (Absatzdaten, Daten über Konsumenten etc.) zur Verfügung stehen und/oder welches Ziel (Absatzprognose, Preisbestimmung) verfolgt wird. Im zweiten Teil der Arbeit wird ein neues hybrides Innovationsdiffusionsmodell – das Information-Disicion-Evaluation-Modell (IED-Modell) – vorgestellt. Das IED-Modell besitzt zahlreiche Vorteile gegenüber existierenden Innovationsdiffusionsmodellen. Die Struktur des IED-Modells ist sehr allgemein so, dass das IED-Modell als eine Modellklasse bezeichnet werden könnte. Werden die Annahmen des IED-Modells genau definiert (z.B. über die Anzahl der Wettbewerbsprodukte usw.), erhält es eine explizite Form, die prominenten Innovationsdiffusionsmodellen ähnlich oder vollkommen identisch sein kann (für die Erstellung einer expliziten Form des IED-Modells siehe www.ied-modell.de). Ein solcher allgemeiner Modellierungsansatz des IED-Modells ist neu für die Innovationsdiffusionsforschung. Das IED-Modell und dessen Annahmen werden mittels Monte-Carlo-Simulationen analysiert. Beim empirischen Test an realen Daten wird das IED-Modell mit vier renommierten Innovationsdiffusionsmodellen verglichen. Laut diesem Vergleich ist das Anpassungsvermögen des IED-Modells im Durchschnitt besser als das der vier Vergleichsmodelle. Bei drei- und zehnmonatlichen Prognosen zeigte das IED-Modell eine sehr gute Vorhersagefähigkeit.
This work assesses innovation diffusion models and their application in marketing management. Its two principal aims are: (1) to give an overview of existing innovation diffusion models and (2) to develop a new and improved model. A new classification approach is proposed. The classification methodology bases on typical assumptions made in innovation diffusion models. Unlike prior classifications, e.g. Roberts/Lattin (2000), this approach allows for disjunctive classes. By means of this classification renowned models like Bass Model (1969) or Kalish Model (1985) are categorized, and their advantages and disadvantages are analyzed. This helps decide which model should be used depending on data availability (sales data, consumer data etc.) and the overall goal of a model investigation (sales forecast, pricing etc.). In the second part of this work the new hybrid innovation diffusion model – Innovation-Decision-Evaluation model (IED model) – is described. The model has several advantages compared with existing models. The structure of the IED Model is non-specific so that the IED model can be described as a distinct model class. When assumptions of the IED model are specified (e.g. number of competitive products) the model gets an explicit form which can be similar or even identical to other innovation diffusion models (for the design of an explicit model form see also www.ied-modell.de). Such a generalized modeling approach in IED modelling is new in innovation diffusion research. The IED model and its assumptions are analysed with Monte Carlo simulations. Its results are also empirically tested and compared with four renowned innovation diffusion models. The comparison reveals that the IED model has the best average fit and good forecast goodness.
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Книги з теми "Marketing innovative decisions"

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SINGH, Dr ANIMESH, Dr BHAWNA CHOUDHARY, and Dr MANISHA GUPTA. TRANSFORMING BUSINESS THROUGH DIGITALIZATION. KAAV PUBLICATIONS, DELHI, INDIA, 2021. http://dx.doi.org/10.52458/9789391842390.2021.eb.

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The theme of this book “Transforming Business through Digitization‖ was chosen due to its relevance in the contemporary globalized world. The world is witnessing the pace of change of digitalization like never before the similar trend will be seen in future too. With integration of value chains and supply chains becoming a global imperative, the contribution of IT enabled services and digitalization has had great impact on Tran‘s nationalisation of businesses. The responsiveness in the value chains and in the larger supply chains will be the key to increasing the market share in future. The application of Artificial Intelligence has helped the stakeholders in value chains and supply chains in making informed & quick decisions. This has been made possible due to integrated and well organized businesses linkages leading to better storage, access and management of data. The increase digitalization and ability to track and capture data at different nodes in the value chain and supply chain will help the marketers understand the impact of various variables on the sales performance of various brands. The marketers have to work of ways to convince the stakeholders about the privacy of the data. In future there is a possibility of mixing compete data privacy with fluid artificial intelligence across the supply chain making business processes easier using the technology of block chains. The most important contribution of the digitalization in the supply chain may be seen in the area of sustainability and green initiatives. The may be made possible by the way of assessing the levels of reduction in exploitative and polluting systems and processes and making progressive modifications in those systems and processes. The book- ―transforming business through digitization‖ is an attempt to record Innovative and novel manuscripts, research-based articles, case studies, conceptual outcome-oriented business models, and practices from the innovative minds of researchers and academicians. The book encompasses twenty-four chapters with research-based perspectives in the area of e-commerce, digital governance, digital transaction platforms, business analytics, and digitalization in agriculture, digital marketing, block chain, nuero marketing, search engine marketing, UPIs, Search Engine Marketing, Digi-preneurship, and digital finance. The book can be read as a compendium of readings of digitization of business and industry.
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Developing New Products And Services Learning Differentiation And Innovation. Business Expert Press, 2011.

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Interactive Decision AIDS in ECommerce Contributions to Management Science Hardcover. Physica-Verlag, 2011.

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4

Oswald, Laura R. Doing Semiotics. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198822028.001.0001.

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Structural semiotics is a hybrid of communication science and anthropology that accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics: A Research Guide for Marketers at the Edge of Culture, shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the basic principles and methods of applied semiotics, the book introduces the reader to branding basics, strategic decision-making, and cross-cultural marketing management. The guide can be used to supplement my previous books, Marketing Semiotics (2012) and Creating Value (2015), with practical exercises, examples, extended team projects and evaluation criteria. The work guides students through the application of learnings to all phases of semiotics-based projects for communications, brand equity management, design strategy, new product development, and public policy management. In addition to grids and tables for sorting data and mapping cultural dimensions of a market, the book includes useful interview protocols for use in focus groups, in-depth interviews, and ethnographic studies. Each chapter also includes expert case studies and essays from the perspectives of Marcel Danesi, Rachel Lawes, Christian Pinson, Laura Santamaria, and Laura Oswald.
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1935-, Lasker G. E., International Institute for Advanced Studies in Systems Research and Cybernetics., and International Conference on Systems Research, Informatics, and Cybernetics. (10th : 1998 : Baden-Baden, Germany), eds. Advances in support systems research: Innovative management systems methodologies and decision support tools, support systems in cyberspace, modeling the effects of resource constraints on economic growth, evaluating transnational decision support systems, corporate management of risk, anticipation in the enterprise, predicative stabilization & control policies, marketing information systems (MKIS), marketing support systems (MKSS), business reengineering: process redesign and product innovation, intelligent management of change, sustainable development of regional entrepreneurship, information resources management. Windsor, Ont: International Institute for Advanced Studies in Systems Research and Cybernetics, 1998.

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Частини книг з теми "Marketing innovative decisions"

1

Küsgen, Sarah, and Sören Köcher. "The Influence of Customer Product Ratings on Purchase Decisions: An Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends, 953–54. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_176.

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Kuo, Hsiao-Ching. "The Effect of Categorization Mindset on Consumers’ Social Decisions: An Extended Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends, 803–7. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_151.

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Szocs, Courtney, and Sarah Lefebvre. "The Effects of Plate Presentation on Calorie Estimates and Consumption Decisions—An Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends, 909. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_167.

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Weberova, Dagmar, and Lenka Lizbetinova. "Marketing Decisions of Young Product Designers: A Study in the University Environment in the Czech Republic." In Strategic Innovative Marketing and Tourism, 341–47. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_37.

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Cziehso, Gerrit Paul, and Tobias Schaefers. "To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models: An Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends, 517–18. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_96.

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Kitsios, Fotis, and Maria Kamariotou. "Decision Support Systems and Strategic Information Systems Planning for Strategy Implementation." In Strategic Innovative Marketing, 327–32. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56288-9_43.

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Theodoridis, Prokopis K., and Dimitris C. Gkikas. "Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper - A Model Approach." In Strategic Innovative Marketing and Tourism, 583–91. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_65.

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Rieger, Keith, Donna F. Davis, and Susan L. Golicic. "Innovative Information Technology Competence: The Concept and its Role in Decision Making." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 85. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11845-1_33.

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Farmer, Adam, and Stacie F. Waites. "Now or Later: The Effects of Thinking About the Future More Concretely on Long-Term Decision-Making (A Structured Abstract)." In Creating Marketing Magic and Innovative Future Marketing Trends, 173–78. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_35.

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Christopher, Morgan Victoria, and Ben Marder. "An Exploration of the Uses and Gratifications of Social Media as Part of B2B Processes: Decision Makers vs. Marketers—A Structured Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends, 1407–12. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_259.

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Тези доповідей конференцій з теми "Marketing innovative decisions"

1

Kurar, İhsan. "Innovation Practices in the Hotel Industry: Case of Alanya." In International Conference on Eurasian Economies. Eurasian Economists Association, 2021. http://dx.doi.org/10.36880/c13.02572.

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Анотація:
Innovation, derived from the Latin word "innovatus", means to turn an idea into a product that can be sold or developed (goods or services). Tourism is one of the greatest global industries, improving according to the continuous changes in tourism trends and consumer preferences. Thus, it is this need to change that makes the concept of innovation a vital concern for tourism firms of all sizes. Because there is a competition between countries, regions, and cities to attract more tourists. In this context, hotels try to differentiate themselves in order to stay alive and have competitive advantage. This is only possible by conducting innovative activities. Innovation in tourism has many faces and can include such as product, market, and process. This study has been conducted to find out which innovation strategies tourism businesses prefer and which innovations they are using. Within the scope of the research, the data was collected via a questionnaire from 52 hotels by choosing the easy sampling method. According to the findings, tourism businesses implement service innovation. However, decisions for innovation practices are decided by general managers. Furthermore, informing the staff in accordance with the innovation targets makes the highest contribution to the practices. Finally, although research and development (R&D) is the basis of innovation practices, it has been determined that most of the tourism businesses taking part in the research do not have such a department. Finally marketing mix and quality standards should be aligned with the innovation approach.
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Taher, Siti Hajar Mohamad, and Salamiah A. Jamal. "Determinants of mountaineers' decision to climb: An innovative marketing for mountaineering tourism." In 2012 International Conference on Innovation Management and Technology Research (ICIMTR). IEEE, 2012. http://dx.doi.org/10.1109/icimtr.2012.6236475.

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3

Bekhradi, Alexandre, Bernard Yannou, François Cluzel, and Michael Kokkolaras. "Decision Support for R&D Activities of Innovative Technologies." In ASME 2018 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2018. http://dx.doi.org/10.1115/detc2018-85657.

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Experimentation and validation tests conducted by or for technology startups are often costly, time-consuming, and, above all, not well organized. A review of the literature shows that existing tools and methods are either oriented towards lean iterative tests or strongly focused on technology improvement. There is therefore a gap to bridge by providing tangible decision-making supports involving both market and technology aspects. This paper introduces a new quantitative methodology called RITHM (Roadmapping Investments in TecHnology and Marketing), which is a structured process that enables startups to systematically experiment and reach, with relatively small effort, adequate maturity level for the most promising markets. The objective of this methodology is to model and optimize tests in the front end of innovation to progressively reduce uncertainties and risks before the launch of the product. A case study of a shape shifting technology is presented in this paper to illustrate the application of RITHM.
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Lakhanpal, Vikrant, and Robello Samuel. "Privacy-Focused Blockchain Solution for Production Royalty Management." In SPE Western Regional Meeting. SPE, 2021. http://dx.doi.org/10.2118/200764-ms.

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Abstract Oil and gas operators have a multitude of tasks to perform for smooth business operations. In addition to various engineering, technical, and operational decisions, there are back-office operations that should be efficient to keep business running smoothly, including production royalty management (PRM). The current system for PRM is extremely complex and costly, and involvesmultiple parties/contracts and often causes disputes. A blockchain-based solution allows the organizations to better navigate complex laws, courtrulings, and legal jargon that determine how billions of dollars are distributed every year. There are two aspects to PRM —royalties owed and royalties received—and the proposed solution caters to both operators and independent mineral owners. The operator should compile production and revenue data monthly and distribute it to all owners as per their individual lease. The expenses and marketing costs should be entered into the accounting system before revenue is distributed. Owners may be skeptical about data shared; therefore, the entire process can take up to two or more months. Furthermore, privacy is of utmost importance because theoperator can neither share data between owners nor disclose proprietary information. This paper proposes the entire royalty management system be hosted on a permissioned blockchain. Given their intrinsic nature of trustworthiness and transparent execution of transactions involving multiple parties, blockchain can streamline the royalty distribution process. The design and implementation of a smart contract for consent-driven and double-blind data sharingon a blockchain platform is presented. The system is designed for both inter- and intra-organizational transaction—a local peer interacts with an associated anchor peer within the globalnetwork. In addition to transparency and efficiency, this method provides important features ofprivacy and auditability while limiting ledger size. Further, peer identities are hiddenfrom each other while they collectively agree on transaction outcomes, and data will never be shared among the peers of the blockchain without explicit consent from the owners to ensure that the conflicting objectives of privacy and transparency are met. Blockchain is peer-to-peer decentralized digital ledger technology with promising potential. Even after all the recent innovations, the owner-relations department still operates using old methods. An innovative blockchain-based solution to reduce time and money spent on disbursing revenue for the operator and to increase the time value of information and trust in the system for the owner is presented.
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Gómez-Rios, Mónica-Daniela, Daniel Humberto Caicedo Estacio, Miguel-Angel Quiroz-Martinez, and Maikel-Yelandi Leyva-Vazquez. "Augmented Reality and Digital Marketing - Impact on Advertising Campaigns and Promotion." In Human Systems Engineering and Design (IHSED 2021) Future Trends and Applications. AHFE International, 2021. http://dx.doi.org/10.54941/ahfe1001163.

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Technological advance allows the virtual fusion of objects that are beyond our reach. Augmented reality makes it easier to have objects from the virtual world to the real world. This allows many of the commercial activities that use old or conventional methods to be improved in a more innovative way. Information is a crucial factor in all aspects and even more so in sales activities where the evaluation of the product from different perspectives is a strong indicator in decision-making, which is why the way in which this information is exposed is important. seen from the consumer's point of view. The problem is to determine the effects that the use of visual information produces on real images in the field of marketing and to evaluate the impact that the use of this technology has on people, since it is not always possible to affirm that when using AR the result is successful, since in some cases the result is not favorable. The objective is to distinguish the impact that the use of AR has in advertising campaigns through digital marketing. The methodology used relfects a descriptive analytical type to carry out a deep and progressive analysis of the references; in addition to a qualitative approach to analyze the social practices of AR. It was concluded that AR is a powerful tool used in digital marketing to promote a product or carry out a campaign in a more innovative way and allows the information to be reflected in the consumer's memory for a longer time, which ensures that the product is better appreciated and there are more possibilities for its commercialization, it also has more consumer attraction for the product and a competitive advantage. According to the results analyzed, most people have more acceptance of the product with AR given that the way of presenting it is more innovative, but not all aspects of AR are favorable, in terms of use AR loses ground with respect to conventional digital marketing methods. Much of the AR information is not yet known, so interacting with this technology can be quite tedious or in some cases impossible for people who are not very attached to the techno-logical world. AR is a multipurpose technology, but in the field of marketing there is still a long way to go in terms of usability, but compared to the visual benefits it brings, it would not be an impediment to its full development.
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Shi, Gonglong, and Qian Wang. "The Application of Utility Theory in the Making-decision of Marketing Risk Management." In Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/iafsm-18.2019.46.

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Oliveira, Kaio Pimentel Rego de, Camila de Oliveira Monteiro, Rafaela Franca Roriz, Maria Gabriela Almeida Pinto, Renan Tenório de Araújo Lima, and Débora de Gois Santos. "Estratégias competitivas aplicadas pelos stakeholders construtores." In XI SIMPÓSIO BRASILEIRO DE GESTÃO E ECONOMIA DA CONSTRUÇÃO. Antac, 2021. http://dx.doi.org/10.46421/sibragec.v11i00.27.

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Because the high subjectivity of value perception, besides the competitive environment of civil construction market, the focus on the external customer usually conflicts with the value to the organization’s internal customer. Thus, it is questioned who the different stakeholders in the construction chain are, and at what levels should have their view of value considered. As part of this process, this article aims to understand how stakeholders-builders have applied different management strategies in the crowded construction market. For this, semi-structured questionnaires were applied to managers of different companies, especially those with strategic decision-making powers. With this, a characterization of the management profiles was obtained, perceiving similar foci in the strategies of the companies, mainly in relation to the marketing for the external client and the internal innovation. It is concluded that, although there are clear focuses on business strategies, there is significant room for improvement in sectors such as technological innovations, people management and supplies.
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Ciucan-Rusu, Liviu. "Key Facts about the Decision-making Process of High School Students Regarding Career Options." In ATEE 2020 - Winter Conference. Teacher Education for Promoting Well-Being in School. LUMEN Publishing, 2021. http://dx.doi.org/10.18662/lumproc/atee2020/09.

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As a dynamic transformation of the economy, companies put pressure on universities and other educational suppliers to deliver the labor force with new knowledge and skills required, to ensure their innovation and competitiveness. Because of these dynamics, students are also under pressure when they must decide about future jobs. There is also confusion in the mind of young adult that needs to bear the influence of public media, social media, online communities about the personal development in regional, national, or global environment. In this case, universities and high schools have to inform about trends and perspectives of future career and support students in their choice but they lack of communication capabilities or marketing aspects are overestimated. Our study is based on an online survey with more than 500 participants from Mures county high schools during the 2018-2019 academic year. Most of the student wants to continue their study at university 83,2 %. As a preferential channel of information about university programs students voted as very useful, university websites and meetings with representatives of faculties. The main fields students interested in are: business, engineering, informatics, medicine, public administration and law. Around 13.4% of the high school students intend to continue their study abroad. Almost half of the respondents have clear idea of study program to be chosen. Regarding the influence factors of their choice, family and acquaintances who are already university students have the higher impact rather than colleagues, friends and professors. When referring to criteria for choosing the future university, they favor the number of tax-free places and international mobility. Generally, we can say that students consider university the most important next step in their future career and they proof themselves rather independent to decide about this step. Our study also emphasizes significant levels of indecision and we will deepen our further research for better understanding of the phenomenon.
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Jasmani, Jasmani, Aidil Effendy, Aden Sudarso, Janudin Janudin, Denok Sunarsi, Mahnun Mas'adi, and Ahmad Nurhadi. "Effect of Product Quality, Product Innovation, and Accuracy of Distribution Chains on Purchase Decisions that Impact on Improving Marketing Performance in the Zinc Steel Industry in Indonesia." In Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia. EAI, 2021. http://dx.doi.org/10.4108/eai.17-7-2020.2303053.

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Звіти організацій з теми "Marketing innovative decisions"

1

Lee, W. S., Victor Alchanatis, and Asher Levi. Innovative yield mapping system using hyperspectral and thermal imaging for precision tree crop management. United States Department of Agriculture, January 2014. http://dx.doi.org/10.32747/2014.7598158.bard.

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Original objectives and revisions – The original overall objective was to develop, test and validate a prototype yield mapping system for unit area to increase yield and profit for tree crops. Specific objectives were: (1) to develop a yield mapping system for a static situation, using hyperspectral and thermal imaging independently, (2) to integrate hyperspectral and thermal imaging for improved yield estimation by combining thermal images with hyperspectral images to improve fruit detection, and (3) to expand the system to a mobile platform for a stop-measure- and-go situation. There were no major revisions in the overall objective, however, several revisions were made on the specific objectives. The revised specific objectives were: (1) to develop a yield mapping system for a static situation, using color and thermal imaging independently, (2) to integrate color and thermal imaging for improved yield estimation by combining thermal images with color images to improve fruit detection, and (3) to expand the system to an autonomous mobile platform for a continuous-measure situation. Background, major conclusions, solutions and achievements -- Yield mapping is considered as an initial step for applying precision agriculture technologies. Although many yield mapping systems have been developed for agronomic crops, it remains a difficult task for mapping yield of tree crops. In this project, an autonomous immature fruit yield mapping system was developed. The system could detect and count the number of fruit at early growth stages of citrus fruit so that farmers could apply site-specific management based on the maps. There were two sub-systems, a navigation system and an imaging system. Robot Operating System (ROS) was the backbone for developing the navigation system using an unmanned ground vehicle (UGV). An inertial measurement unit (IMU), wheel encoders and a GPS were integrated using an extended Kalman filter to provide reliable and accurate localization information. A LiDAR was added to support simultaneous localization and mapping (SLAM) algorithms. The color camera on a Microsoft Kinect was used to detect citrus trees and a new machine vision algorithm was developed to enable autonomous navigations in the citrus grove. A multimodal imaging system, which consisted of two color cameras and a thermal camera, was carried by the vehicle for video acquisitions. A novel image registration method was developed for combining color and thermal images and matching fruit in both images which achieved pixel-level accuracy. A new Color- Thermal Combined Probability (CTCP) algorithm was created to effectively fuse information from the color and thermal images to classify potential image regions into fruit and non-fruit classes. Algorithms were also developed to integrate image registration, information fusion and fruit classification and detection into a single step for real-time processing. The imaging system achieved a precision rate of 95.5% and a recall rate of 90.4% on immature green citrus fruit detection which was a great improvement compared to previous studies. Implications – The development of the immature green fruit yield mapping system will help farmers make early decisions for planning operations and marketing so high yield and profit can be achieved.
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