Дисертації з теми "Marketing degree"
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Wakley, Del. "Workplace Technology Competencies for Associate Degree Marketing Programs." NSUWorks, 2006. http://nsuworks.nova.edu/gscis_etd/905.
Повний текст джерелаUlrich, Dennis L. "Broadcast communications sales/marketing degree evaluation and proposal for Lehigh Carbon Community College." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1996. http://www.kutztown.edu/library/services/remote_access.asp.
Повний текст джерелаRichter, Frank-Thomas Tobias. "Marketing mix standardisation in international marketing : an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates." Thesis, University of Warwick, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.369808.
Повний текст джерелаPrice, Kelly, and Julia Price. "Behind the Scenes: Directors’ Perspectives of Designing and Implementing New Online Degree Programs." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/3023.
Повний текст джерелаDahab, Reda. "Relation between the degree of implementation of the quality system and the degree of customer satisfaction." Thèse, Chicoutimi : Université du Québec à Chicoutimi, 1991. http://theses.uqac.ca.
Повний текст джерелаRaeis, Zadeh Saba. "A marketing strategy for Simon Fraser University's general Master of Business Administration program /." Burnaby B.C. : Simon Fraser University, 2006. http://ir.lib.sfu.ca/handle/1892/3440.
Повний текст джерелаTheses (Faculty of Business Administration) / Simon Fraser University. Senior supervisor : Dr. Jennifer C. Chang. MBA-MKTG Specialist Program.
Mahmood, A. "Evaluation of the degree to which employee satisfaction is related to internal marketing within Pakistani universities." Thesis, University of Salford, 2013. http://usir.salford.ac.uk/29373/.
Повний текст джерелаWismiarsi, Tri 1966. "Relationship between the degree of internationalisation, firm characteristics, international market orientation and learning orientation." Monash University, Dept. of Marketing, 2004. http://arrow.monash.edu.au/hdl/1959.1/5337.
Повний текст джерелаWest-Newman, Timothy. "Imaginative travel experiential aspects of user interactions with destination marketing websites [: a thesis submitted to AUT University in partial fulfilment of the degree of Doctor of Philosophy, 2008]." Click here to access this resource online, 2008. http://hdl.handle.net/10292/665.
Повний текст джерелаPentina, Iryna Hasty Ronald W. "Performance implications of multi-channel strategic decisions by incumbent retailers the role of order of entry and degree of inter-channel coordination /." [Denton, Tex.] : University of North Texas, 2008. http://digital.library.unt.edu/permalink/meta-dc-6065.
Повний текст джерелаYu, Mandy Ning-Ya. "Perceptions of a successful key account management programme a New Zealand perspective : this is a thesis submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Business (Marketing), 2004 /." Full thesis. Abstract, 2004.
Знайти повний текст джерелаBhat, Sushma Seth. "Inter-organisational cooperation and network influences in destination marketing : the case of www.purenz.com : a thesis submitted to AUT University in partial fulfilment of the degree of Doctor of Philosophy, November 2008 /." Click here to access this resource online, 2008. http://hdl.handle.net/10292/448.
Повний текст джерелаHartigan, Tony. "Cause related marketing a New Zealand investigation : this dissertation [thesis] is submitted to the Auckland University of Technology in partial fulfilment of the degree of Master of Business, 2003." Full thesis. Abstract, 2003.
Знайти повний текст джерелаKonhäuser, Andreas. "Understanding value in B2B buyer-seller relationships do matching expectations improve relationship strength? : a thesis submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Business (MBus), 2007." Click here to access this resource online, 2007. http://repositoryaut.lconz.ac.nz/theses/1367/.
Повний текст джерелаPrimary Supervisor: Prof. Dr. Roger Marshall. Includes bibliographical references. Also held in print (vi, 76 leaves ; 30 cm.) in City Campus Theses Collection (T 658.8040943 KON)
Kretinin, Andrey A. "ESSAYS ON GOVERNANCE PERSPECTIVE ON FRANCHISING." Kent State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=kent1436796322.
Повний текст джерелаPentina, Iryna. "Performance Implications of Multi-Channel Strategic Decisions by Incumbent Retailers: The Role of Order of Entry and Degree of Inter-Channel Coordination." Thesis, University of North Texas, 2008. https://digital.library.unt.edu/ark:/67531/metadc6065/.
Повний текст джерелаWatt, Candice L. "Looking back and forth examining communication processes in a marketing research organisation /." Diss., Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-07172007-151903/.
Повний текст джерелаDhawan, Anuj. "Motivation factors for online buying the price driver : a dissertation submitted to the graduate faculty of design and creative technologies, AUT University, in partial fulfilment of the requirements for the degree of Master of Business, School of Computing and Mathematical Sciences, Auckland, New Zealand, 2008." Abstract. Full dissertation, 2008.
Знайти повний текст джерелаAmira, Fathimath. "The role of local food in Maldives tourism a focus on promotion and economic development : a thesis submitted to Auckland University of Technology in fulfilment of the requirements for the degree of Master of Philosophy (MPhil) in Tourism, 2009 /." Click here to access this resource online, 2009. http://hdl.handle.net/10292/748.
Повний текст джерелаTafner, Rodrigo Esteves. "Modelo contingencialista como preditor do grau de adaptação mercadológica de ofertas internacionais." Associação Escola Superior de Propaganda e Marketing, 2014. http://tede2.espm.br/handle/tede/21.
Повний текст джерелаThis study aims to provide a predictive model of degree of adaptation required for the entry of a particular product in a particular target market, pointing to a position on a continuum of standardization / adaptation based on the contingency view particularly Jain, through the analysis of relationship indicators formed from secondary data and public access. To achieve this goal, a theoretical review pointed constructs not only Internationalization, but Organizational Psychology, and the Cultural Distance Hofstede, the gravitational theory proposed by authors such as Retail Reiley, Converse Huff and that should be integrated in a formative model predicting the degree of adaptation of the International Offering. The resulting theoretical model from the literature review was put to the test with data obtained from secondary databases as the Best Global Brands Ranking, GMID - Euromonitor and Global UN HDI and compared to data obtained using the Delphi method, in which 18 judges internationalization experts judged ex -post adjustment of 48 cases, 7 products in 6 countries over 1 item in only 6 of the 7 countries, by means of Partial Least Squares method - Structural Equation Modeling. The results point to a model with a high degree of prediction, with significance, after removing the bookmark Monetary Value of Brand originally proposed theoretical model. The final model, however can not be generalized because the study investigated some representative group of the population, but offers prospects for expansion of research is the expansion of the sample and the databases used either by the method of regression analysis in Multilevel function of the multi-stage characteristic of the sample.
Este estudo objetiva oferecer um modelo preditivo de grau de adaptação necessária para a entrada de um determinado produto em um determinado mercado-alvo, apontando uma posição em um contínuo de padronização/ adaptação baseado na visão contingencialista, principalmente de Jain, por meio da análise da relação de indicadores formados a partir de dados secundários e de acesso público. Para atingir esse objetivo, uma revisão teórica apontou constructos não só de Internacionalização, mas de Psicologia Organizacional, como a Distância Cultural de Hofstede, da Teoria Gravitacional do Varejo proposto por autores como Reiley, Converse e Huff que deveriam se integrar em um modelo formativo de predição do Grau de Adaptação da Oferta Internacional. O modelo teórico resultante da revisão da literatura foi posto à prova com dados obtidos de bases de dados secundários como o Ranking Best Global Brands, GMID Euromonitor e IDH global da ONU e confrontados com dados obtidos por meio do método Delphi, no qual 18 juízes especialistas em internacionalização julgaram ex-post, a adaptação de 48 casos, 7 produtos em 6 países mais 1 produto em somente 6 dos 7 países, por meio do método Partial Least Squares Structural Equation Modeling. Os resultados apontaram para um modelo com alto grau de predição, com significância, após a retirada do indicador Valor Monetário da Marca do modelo teórico originalmente proposto. O modelo final, entretanto não pode ser generalizado pois a pesquisa investigou um grupo pouco representativo da população, mas oferece perspectivas de ampliação da pesquisa seja pela ampliação da amostra e das bases de dados utilizados, seja por meio do método de análise de Regressão Multinível em função da característica multi-estágio da amostra.
Millard, A. D. "Are the people listening to Government's good advice : source credibility in Government attributed social marketing messages : a thesis submitted to the Victoria University of Wellington in fulfilment of the requirements for the degree of Masters of Commerce and Administration /." ResearchArchive @Victoria e-thesis, 2010. http://hdl.handle.net/10063/1288.
Повний текст джерелаRobinson, Claire Elizabeth. "Advertising and the market orientation of political parties contesting the 1999 and 2002 New Zealand general election campaigns : a thesis presented in fulfilment of the requirements for the degree of Doctor of Philosophy in Politics at Massey University, Palmerston North, New Zealand." Massey University. School of History, Philosophy and Politics, 2006. http://hdl.handle.net/10179/243.
Повний текст джерелаFulcher, Patricia Ann. "The role of attributional style in a call centre environment this thesis is submitted in partial fulfilment of the degree of Master of Business (Marketing Major), submitted to Faculty of Business, Auckland University of Technology, November 2003." Full thesis. Abstract, 2003.
Знайти повний текст джерелаLees, Gavin. "Are radio markets Dirichlet? A study into the NBD/Dirichlet, its empirical generalisations and their extension to radio listening patterns : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at Massey University, Palmerston North, New Zealand." Massey University, 2009. http://hdl.handle.net/10179/1149.
Повний текст джерелаScolaro, Maqueli. "Mensuração do grau de uso corporativo e repercussão nas mídias sociais: um estudo do setor hoteleiro." Universidade do Vale do Rio dos Sinos, 2016. http://www.repositorio.jesuita.org.br/handle/UNISINOS/5407.
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CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
Com o surgimento da Web 2.0 viu-se a introdução de canais alternativos para a comunicação de marketing entre as empresas e seus consumidores, abrangendo plataformas online que são constantemente modificadas pelos seus usuários, como as mídias sociais. Estas plataformas online estão presentes no dia-a-dia dos indivíduos e das organizações e tornaram-se para diversas empresas o principal meio de divulgação da marca e de comunicação com os seus clientes. Identificando esta realidade para o setor hoteleiro da Serra Gaúcha, este trabalho tem por objetivo mensurar o Grau de Uso Corporativo e de Repercussão nas Mídias Sociais (GUCRMS) dos estabelecimentos selecionados através do levantamento das atividades realizadas nas mídias sociais e as reações geradas nos seus seguidores. Para a aplicação da pesquisa, realizou-se o levantamento de dados de 85 hotéis situados na Serra Gaúcha e oriundos de cinco mídias sociais, Facebook, Twitter, Instagram, Google+ e YouTube. Os resultados mostram que os hotéis da Serra Gaúcha não tendem a atuar em um grupo de mídias sociais, mas sim, em até duas plataformas online, com destaque para as mídias sociais Facebook e Twitter que possuem o maior fator de impacto para o setor analisado. Em complemento, verificou-se que os seguidores do Facebook são mais propensos a curtir e compartilhar as publicações geradas pelos estabelecimentos se comparado as demais mídias sociais. Por fim, percebeu-se que os estabelecimentos analisados apresentam em sua maioria baixo GUCRMS (51% da amostra), seguido de estabelecimentos que apresentam forte e médio GUCRMS, representando 28% e 21% da amostra respectivamente. Com os resultados pode-se concluir que a mensuração do GUCRMS contribui no direcionamento das atividades dos estabelecimentos, auxiliando na identificação das plataformas online com maior fator de impacto e de estabelecimentos que servem como referência de atuação e repercussão nas plataformas online de maior audiência.
The emergence of Web 2.0 introduced an alternative channel for marketing communication between companies and their consumers, including platforms that are constantly modified by its users, such as social media. These online platforms are present in the day-to-day life of individuals and organizations and became for many companies the primary means of brand communication and communication with their clients. Identifying this reality for the hospitality industry of Serra Gaúcha, this study aims to measure the degree of Corporate Use and Impact on Social Media (GUCRMS) of selected establishments through a survey of activities in social media and the reactions generated in their followers. For the application of the research, there was a survey of 85 hotels data located in Serra Gaúcha and from five social media, Facebook, Twitter, Instagram, Google+ and YouTube. The results show that the hotels in Serra Gaúcha do not tend to work in a group of social media, but, within two online platforms, highlighting the socials media Facebook and Twitter that have the highest impact factor for the analyzed sector. In addition, it was found that Facebook followers are more likely to enjoy and share the publications generated by establishments compared to other social media. Finally, it was noted that the analyzed establishments have mostly low GUCRMS (51% of the sample), followed by establishments that have strong and medium GUCRMS with 28% and 21% of the sample respectively. With the results we can conclude that the measurement of GUCRMS helps in directing the activities of the establishments, assisting in the identification of online platforms with high impact factors and hotels that serve as reference performance and effect on online platforms wider audience.
Forbes, Sharon L. "The influence of individual characteristics, product attributes and usage situations on consumer behaviour : an exploratory study of the New Zealand, Australian, UK and US wine markets : a thesis submitted in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at Lincoln University /." Diss., Lincoln University, 2008. http://hdl.handle.net/10182/901.
Повний текст джерелаLange, Candy. "Marketing the visual arts in New Zealand a critical analysis of promotional material by Christchurch's art galleries : a thesis submitted to the Auckland University of Technology (School of Communication Studies) in particular fulfilment of the requirements for the degree of Master of Arts (Communication Studies), October 2007." Click here to access this resource, 2007. http://hdl.handle.net/10292/308.
Повний текст джерелаIncludes bibliographical references. Also held in print (xi, 242 leaves : col. ill. ; 30 cm.) in the Archive at the City Campus (T 708.99383 LAN)
Wellman, Neil. "Are marketing degrees fit for purpose? : re-shaping the undergraduate marketing curriculum to better equip early career marketing practitioners for employment and career progression." Thesis, Cardiff Metropolitan University, 2017. http://hdl.handle.net/10369/9256.
Повний текст джерелаMariampillai, John K. "Collaborative provision within UK higher education : perceptions of stakeholders of UK and Sri Lankan private colleges offering university degrees in business and management." Thesis, University of West London, 2014. https://repository.uwl.ac.uk/id/eprint/1059/.
Повний текст джерелаSilva, Jefferson Oliveira da. ""Quando um degrau faz a diferença": um estudo sobre a acessibilidade em meios hoteleiros à luz do marketing social." Universidade Federal da Paraíba, 2014. http://tede.biblioteca.ufpb.br:8080/handle/tede/7953.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
Durante muchos años las personas con discapacidad fueron relegadas a los estratos más bajos de la sociedad. En muchas culturas tener una discapacidad era sinónimo de estar enfermo, ser improductivo y no válido. Con los años, estas personas han ganado derechos inimaginables. Entre ellos, el derecho a acceder a cualquier sitio de consumo, sea este privado o público. Por lo tanto, el presente estudio buscó identificar las acciones de accesibilidad en la hostelería y sus acciones en vista de los hoteleros y de las personas con discapacidades físicas que consumen este servicio. Para este fin, se trató de examinar cómo los consumidores con discapacidad física perciben las acciones de accesibilidad en los servicios del hotel, teniendo en cuenta las seis barreras de acceso e identificando cómo los gerentes de hoteles ubicados en João Pessoa, perciben la accesibilidad desde la perspectiva de la hospitalidad y el contraste visión y percepción presentada por consumidores y administradores en relación con los medios hoteleros de accesibilidad. Con un enfoque descriptivo cualitativo para la coleta de datos de esta investigación fueran utilizadas entrevistas semi-estructuradas. Estas entrevistas se llevaron a cabo con las personas con discapacidad, así como con los gestores de los hoteles, con un total de veintitrés entrevistas, siendo quince de estas con los consumidores con discapacidad y ocho con los gerentes. En cuanto a la explicación de la información contenida en los discursos, se utilizó el análisis del discurso, el cual permite rendimientos aún más relevantes en los resultados de esta búsqueda. En cuanto a los resultados obtenidos, parece que las seis dimensiones de acceso, aunque no sea tan notable, están presentes en el equipo del hotel. Por otra parte, también se estableció que la dimensión arquitectónica es el más común para las personas con discapacidades físicas, así como la accesibilidad no es considerado por los administradores como una forma de facilitar el consumo de servicios del hotel, ya que se justifican con la baja demanda de este público. Por lo tanto, esta investigación resulta ser de importancia fundamental, teniendo en cuenta que estas personas con discapacidad física son consumidoras y tienen el derecho de acceso en todos los ambientes, incluyendo en el hotel.
Por muitos anos as pessoas com deficiência eram relegadas as camadas mais inferiores da sociedade. Em muitas culturas ter uma deficiência era sinônimo de estar doente, ser improdutivo e inválido. No decorrer dos anos, estes indivíduos conquistaram direitos antes inimagináveis. Dentre estas o direito a acessibilidade em qualquer ambiente de consumo, seja este privado ou público. Para tanto, esta pesquisa identificou as ações de acessibilidade em meios hoteleiros, bem como a sua implantação na visão dos gestores hoteleiros e das pessoas com deficiência física consumidoras deste serviço. Para tal, buscou-se analisar como estes indivíduos percebem as ações de acessibilidade nos serviços hoteleiros, tendo em vista as seis barreiras de acesso, bem como identificar como os gestores dos hotéis situados em João Pessoa percebem a acessibilidade sob a ótica da hospitalidade e contrastar a visão e percepção apresentada pelos consumidores e pelos gestores no tocante à acessibilidade em meios hoteleiros. Com uma abordagem qualitativa do tipo descritiva, e para a coleta dos dados esta pesquisa utilizou-se de entrevistas semiestruturadas. Estas entrevistas foram realizadas com as pessoas com deficiência, bem como com os gestores hoteleiros, totalizando vinte e três entrevistas, sendo quinze com os consumidores com deficiência e oito com os gestores. No tocante a explanação das informações contidas nos discursos, utilizou-se para tal a análise do discurso, que viabiliza obterem-se resultados mais relevantes para esta pesquisa. No tocante aos resultados obtidos, infere-se que as seis dimensões de acesso, embora não sejam tão perceptíveis, estão presentes nos equipamentos hoteleiros. Além disso, concluiu-se também que a dimensão arquitetônica é a mais recorrente para as pessoas com deficiência física, bem como a acessibilidade não é considerada, pelos gestores, como uma maneira de viabilizar o consumo nos serviços hoteleiros, pois estes se justificam na baixa demanda deste público. Diante disso, esta pesquisa se mostra ser de fundamental importância, tendo em vista que estas pessoas com deficiência física são consumidoras e tem o direito ao acesso em todos os ambientes, inclusive o hoteleiro.
Peng, Chen-Hui, and 彭振輝. "The Study of the Relationship among the Degree of Marketing Standardization, Entry Mode and the Marketing Performance." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/80022062455511426214.
Повний текст джерела中國文化大學
國際企業管理研究所
86
The internationalization is the one of the important policies for our country. Choosing the entry mode and using the original marketing program or mortifying all are the important topics for a company. This study is going to discuss the relationship among the degree of marketing standardization, entry mode and the marketing performance. This study also adds an intervene variable to the framework, and discuss that the intervene variable whether influence the entry mode decision and the degree of the marke program standardization. The research results are as below: First, The degree of the marketing program standardization will influence the sales growth rate. Second, The different entry mode will influence the degree of the distribution program standardization, and the degree of the distribution standardization of sole proprietorship mode is higher the joint venture and licensing mode. Third, The different entry mode will influence the sales growth rate. Fourth, The different entry mode and the different degree of marketing program standardization will influence the sales growth rate and the satisfaction of the manager. Fifth, The different type of product will influence the degree of the distribution standardization. Sixth, The different type of product will not influence the entry mode decision.
温崇弦. "School Marketing and Student Degree of Satisfaction Influence -The Degree of Involvement in Student Organizations Perceived as Interference Variables." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/u89c4j.
Повний текст джерела德明財經科技大學
行銷管理系
104
Abstract Low birth rate is the future trend,Therefore, all public national high school level are facing enrollment problems. In this study, we are hoping to be able to study the marketing point of view of consumer satisfaction,That is student satisfaction. In today's Open Education,How to develop features to attract students attending school is an important issue. Therefore, this study is to investigate the effects of the status of student organizations involved in the perception and satisfaction of students. Learn school marketing analysis, student satisfaction and the community perception of the degree of involvement with each other relevant circumstances,specific recommendations,for the relevant units in the planning of the school and community involvement marketing degree,the reference to enhance student satisfaction. In this study, high school and vocational school students in Taipei States for the study,And student organizations involved in the perception of interference variables. Impact on student satisfaction after marketing research schools. In this study, high school and vocational school students in Taipei States for the study, and student organizations involved in the perception of interference variables, impact on student satisfaction after marketing research schools. This study collected samples collected questionnaire Questionnaire, And use the Reliability and Validity, SPSS hierarchical regression analysis. And interaction analysis, to verify this conclusion. The results depend :(1) school marketing will positively affect student satisfaction. (2) the level of consciousness of the student community involvement will positively affect the marketing school on the student satisfaction. (3) After school marketing and student organizations involved in the interaction of consciousness level, it does not have a significant impact on student satisfaction. Therefore, to make the following two suggestions: (1) strengthen school marketing effect, to use its influence in the promotion of student satisfaction. (2) enhance the enthusiasm of community activities to enhance students' school solidarity. Keyword: School Marketing, Student organizations involved in perception, Student Satisfaction
Hsieh, An-Cheng, and 謝安城. "Examining the Degree of Marketing Channel Cooperation -- An Integrated Model and Empirical Analysis." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/63532478348339638842.
Повний текст джерела國立臺灣科技大學
企業管理系
89
As business environment and technology change, how to obtain channel resources to maintain sustainable competitive advantage for firms has been an important issue. Respectively, the development of marketing channel cooperation has been regarded as a vital strategy for global competition the business world nowadays as well as an important issue for marketing channel research. Although there has been quite a few studies on channel cooperation, most of the literature focused mainly on limited factors affecting channel cooperation and the consequent issues following cooperation such as channel conflicts and performance evaluation. There have been relatively few empirical studies focusing on all the important factors affecting channel cooperation and the degree of cooperation, not to say developing an integrated conceptual framework. Consequently, this research tries to establish an integrated model of channel cooperation to explore the determinants of the degree of cooperation. The research was conducted with data from the consumer-product manufacturers with their own brands in Taiwan. Determinants, such as “Trust and commitment”, “channel interdependence”, “channel structure” and “complementary degree of resources”, have been found positively related to the degree of cooperation. The results also shows that there are differences in the degrees of channel cooperation between emerging and traditional industries, but no differences across nationalities.
HOU, JIA-ZHENG, and 侯嘉政. "The study of being accepted the degree of marketing concept by Taiwan business." Thesis, 1991. http://ndltd.ncl.edu.tw/handle/35242053408239967310.
Повний текст джерелаJan, Men-Jen, and 詹孟真. "An Empirical Study on Relationship Among Cause-related Marketing, Degree of Involvement and Brand Equity." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/75939140099359898792.
Повний текст джерелаLin, Jin-Fa, and 林進發. "Research of Teachers’ Identification Degree on Marketing Strategies in Private Complete Schools in Tainan County." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/89463493888336343632.
Повний текст джерела致遠管理學院
教育研究所
95
The research aims at exploring the identification of the signification, actual situation of operation, school marketing function and school marketing dilemma of the school marketing strategy in the minds of the teachers of Private Tainan County Complete High Schools. The research adopts the method of the questionnaire with 166 available samples from the deans, section chiefs and teachers of Private Tainan County complete high schools, applying the researcher’s self-complied questionnaire titled “The Questionnaire of the School Marketing Strategy of Private Tainan County Complete High Schools.” With the methods of t-test for independent samples, One-way ANOVA, Scheffe’s method, frequency distribution, percentage and sorting, the researcher has undergone quantification statistic analysis, gaining the research result as follows: 1. Private complete high schools’ teachers adopt the positive identification over school marketing strategy, among which “ approach strategy”ranks the highest level.” 2. Teachers of different ages have remarkable differentia of identification of school marketing strategy. The older the teachers are, the higher identification degree of the school marketing strategy they have. 3. There exists no distinct difference among the teachers with different positions and in any school sizes. No matter what position the teachers are, they always take positive attitude towards school marketing strategy. 4. There also exists no distinct difference among the teachers of different sexes, ages and positions towards function of school marketing strategy, which should aim at upgrading the image and prestige of the school. 5. The main promotion targets of school marketing focus on the junior high students and their parents in the neighborhood of the school district. Therefore, the school authority is obliged to design safe transportation routes to and after school. It is the best marketing strategy to provide the service of convenient transportation tools. 6. As for different individual variation, private complete high school teachers are not totally the same in the marketing activity content. However, most teachers consider as the best marketing activities,such as recruiting promotion to junior high schools, declaring school contest result and individual excellent performances, and students’ performance of advancing to a higher school. 7. As far as private complete high school marketing plight is concerned, the biggest problem is that the school lacks specific duty units or marketing personnel; the secondary is that the school is in want of the system of rewarding marketing staff. According to the research results, the researcher makes the following suggestions as the references to the educational and the school authorties. 1. Establish rewarding system, hold demos or performance exhibition of excellent schools in marketing. 2. Widen organization of school personnel, found professional marketing units, and strengthen school information net equipment to facilitate school marketing promotion. 3. Make possible for teachers to gain advanced study to exalt school marketing professional knowledge and competence. 4. In the procession of school marketing, need to evaluate school inside and outside conditions, formulate feasible marketing projects and actualizing methods in the view of integer. 5.School authority should do secure and efficient service to obtain the identification of students and their parents. “Public praise marketing will soon take effect
Chiang, Meng-Chun, and 江孟珺. "The Study on Relationship Marketing for Cooperative Degree between Plastic Raw Material Industry and Associate Distributor." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/m82h8n.
Повний текст джерела國立交通大學
管理學院運輸物流學程
101
The main purpose of this study is to investigate relationship marketing for Cooperative Degree between plastic raw material industry and associate distributor. This study referred the commitment - trust management theory model (Key Mediating Variables, KMV), proposed by Morgan and Hunt (1994) ,to investigate how the relevant variable number of relationship marketing – Relationship Termination Costs, Relationship Benefits , Shared Values, Communication, Relationship Commitment, Trust dimensions affect the cooperative degree between the enterprises and associate distributor. This study by the point of view from supplier to investigate how the relationship marketing affects the cooperative degree between the P Company of plastics raw material industry and its distributor. In the future, to focus on the long time profits between supplier and distributor and upgrade the cooperative degree by improving quality of trading relationship. This study referred literature and used six dimensions of relationship marketing to design questionnaire and survey P Company of plastics raw materials industry. The survey indicated that the relationship commitment dimension has a significant positive correlation with the cooperative degree .The more supplier commitment to distributor, the higher cooperative degree. The trust dimension has a significant positive correlation with the cooperative degree .The more supplier trust to distributor, the higher cooperative degree.From variance analysis of different statistical variables and cooperative degree investigated that the staff background of different genders, different levels of education, different positions, different ages, different seniority employees cooperated with distributor are significantly different. This study could explore relationship marketing for cooperative degree between supplier and distributor to manage relationship quality. This study suggests that P Company could enhance cooperative degree via dimensions of Commitment and Trust of relationship Marketing. P Company should support resources timely according to different requirements of staffs to enhance the cooperative degree and distributor satisfaction.
Lin, Kai-Chen, and 林楷真. "Effects of Internationalization Degree and International Marketing Strategies on International Marketing Performance : A Comparison of High-Tech and Non-High-Tech Industries in Taiwan." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/85224646408290400845.
Повний текст джерела龍華科技大學
商學與管理研究所
101
With the tendency of globalization, firms persuade higher profit have to explore their operation scope by globalization. Consequently, those domestic firms keep on engaging international trade business. The shortage and small market of Taiwan, cause the process of internationalization become necessary, and the internationalization speed of Taiwan has also become the key of survival in the competitive environment. However, while internationalizing the industries face the environment which is no longer simple, but to face the multi-cultural and different political environment. To develop a successfully international marketing strategy, has now become the most important issue to all industries within country. However, there is no certain conclusion for whether the internationalized firms have better performance or not. This study investigates whether the Taiwanese firms have better performance by internationalization. International competition was more intensive than before. In the global environment, the dual pressure of global integration and local responsiveness that MNCs faced were increasing. Thus, the level of standardization and adaptation for the international marketing programs that are dispersed in different countries is a critical issue. The aim of this research lies in developing a base of international marketing strategy concept which is suitable for company’s operation. This study involves the issues including degree of internationalization, international marketing strategies, and international marketing performance by empirical examination. And also make a comparison between companies of high technology, and those of non-high technology industries. After analyzing the examples and results, the mainly findings are as follows: (1)The degree of internationalization has significant influence on international marketing performance. (2)The international marketing strategy of standardization strategy has significant influence on international marketing performance. (3)The international marketing strategy is used significantly differently within companies of high technology and non-high technology industries. (4)The degree of internationalization and the international marketing performance are related significantly differently within companies of high technology and non-high technology industries.
Hsieh, Ming Ju, and 謝銘儒. "The Study of Relationship on The Degree of Parents’ Satisfaction to School Marketing Strategies and The Degree of Parents’ Identity-- A Case of Yunlin Country Chung Cheng Elementary School." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/00586395009857057027.
Повний текст джерела國立中正大學
企業管理所
93
The objectives of this study, taking Yunlin Country Chung Cheng Elementary School as an example, are to understand and measure the degree of Chung Cheng Elementary School parents’ identity and also discuss the possibility of School’s Marketing Strategies affecting the degree of parents’ identity. Based on the results of investigation, conclusion and recommendations has been generated, providing analytical design for elementary school and also act as a reference for future research. This study is based on a collection of domestic and international relevant literature and documents,documents of interview. Investigation is taking place by the method of questionnaire enquiry. The questionnaire consists of “Satisfaction of Parents Questionnaire” revised from the paradigm questionnaires by Jian-Zhi Lin and Hui-Mei Lu et al., “The Degree of Parents’ Identity Questionnaire” edited by myself. This research gathers opinions from the parents of Chung Cheng Elementary School and Community Day Care Centers. Five hundred and thirty two copies of questionnaires have been passed out and those that have been collected back and contain effective information are 325 copies. The results and information collected from the questionnaires was analyzed and compared by employing the methods of frequency, means, One-Way ANOVA, and Pearson Collection. Finally in the collaboration of results from literature and documents, interview and questionnaire will generate the final conclusion and recommendations of this research. Based on the analysis of data collection, the conclusion of this research has been made as following: 1. The degrees of parents’ satisfaction and identity in Chung Cheng Elementary School score high. 2. Teacher’s teaching attitude gets the highest score , and campus environment gets the lowest score in the degree of parents’ identity in Chung Cheng Elementary School. 3. Neither the degree of parents’ satisfaction nor the degree of parents’ identity is different in sex, age, education level, occupation and children's grade. 4. There’s high relation between the degree of parents’ satisfaction and identity. 5. The parents’ participation in Chung Cheng Elementary School affairs operation is still not common. 6. There is a need for improvement in Chung Cheng Elementary School’s marketing strategy. In accordance research results and the conclusion draw from the research results, the following recommendations had emerged to Chung Cheng Elementary School. 1. Strengthen personnel training and make sure policy executions practicable. 2. Improve the whole campus environment and hardware facility. 3. Make good use of medias to convey school information. 4. Strengthen the interaction between school and parents effectively. 5. Combine community and school, altogether honor and coexist.
黃雅玲. "The Study on The Degree of Parents and Teachers’ Satisfaction to School Marketing Strategies and The Degree of School Identity.─Take I-lan County some township as the example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/5jj643.
Повний текст джерела佛光大學
社會教育學研究所
97
Education is an important policy for a country’s future. With diversification of the society, liberalization of the economy, democratization of the politics, globalization of the world and speeding of the technology, educationists will face more and more difficult challenges. Therefore, educational policy has to adjust itself to the time current. Schools are the educational frontlines to confront all the challenges. Great vision and capability are necessary to operate and manage schools. In the competitive social environment, educationists should think about how to convey the educational concepts and distinguishing features to the parents and the public people to get identification and support for the school’s goal and vision. The questionnaire is used in this research to get relative data. The statistic analysis (t test, one-way analysis of variance, Pearson relative analysis, multiple regression analysis) and Importance-performance Analysis (IPA) are used to understand the parents’ and teachers’ degree of satisfaction and perception of importance to the school marketing strategies, and their school identity in one of the junior high schools in Yi-lan County. The conclusions are as followings. 1. Parents and teachers all have above-average degree of satisfaction toward school marketing strategy. As for parents of the elementary or junior high school students, the degree of their satisfaction toward school marketing strategy do not reveal any differences against the dependent variables, their specific backgrounds in this study. However, among teachers in elementary or junior high school, dependent variables, their various duties, bring obvious differences of the responses especially in the reaction of all the dimensions such as product strategy, promotion strategy, place strategy, people strategy and overall satisfaction degree. 2. Parents and teachers roughly have high cognition about the importance of school marketing strategy. They only have the above-average degree of satisfaction toward promotion strategy. However, among parents of the elementary or junior high school students, dependent variables are different genders and occupations. They bring large differences about the importance of school strategy marketing. As for teachers in elementary or junior high school, dependent variables are different duties. They dominantly arouse obvious differences of the importance toward school strategy marketing. 3. In the degree of school identity, parents and teachers have the highest positive degree of cognitive dimensions and the lowest degree of emotion dimensions. Among parents of the elementary or junior high school students, the dependent variables, different backgrounds, definitely result the obvious difference in the degree of school identity. As for teachers in elementary or junior high school, the dependent variables, different backgrounds, never dominantly bring any difference in the study of school identity. 4. All the dimensions and the degree of satisfaction in school marketing strategy have average or below-average positive reactions with those of school identity. 5. Parents and teachers’s degree of satisfaction toward school marketing strategy can efficiently predict the degree of school identity. 6. The IPA analysis of the whole samples from those parents and teachers has roughly matched their required strategic dimensions and reached the 45% percentage.
Cooper, K. J. "Does CEO leadership style impact on adoption of the marketing concept? : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Management in the University of Canterbury /." 2007. http://library.canterbury.ac.nz/etd/adt-NZCU20070807.212420.
Повний текст джерелаDaloonpate, Apichart. "Estimating the degree of market power and price-response strategies in a product-differentiated oligopoly the case of the canned tuna industry in a local market /." 2002. http://etd.utk.edu/2002/DaloonpateApichart.pdf.
Повний текст джерелаTitle from title page screen (viewed Oct. 8, 2002). Thesis advisor: Matthew N. Murray. Document formatted into pages (x, 158 p. : ill. (some col.)). Vita. Includes bibliographical references (p. 151-157).
chen, chieh-hsun, and 陳建勳. "A Study on Fans’ Degree of Participation, Supportive Factors,and Satisfication of Marketing Strategies toward Professional Baseball Club-Using Sinon Bulls As Example." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/69960489473765818604.
Повний текст джерела大葉大學
運動事業管理學系
94
ABSTRACT The main objective of this study is to discuss Sinon Bulls fans’ level of involvement to understand the factors affecting their support in the team and their satisfaction in the marketing strategies of the team. This study also compared different background variables to determine their effects on the fans’ level of involvement, factors of support, and satisfaction on the marketing strategies of the team. This study adopted “Sports Involvement Questionnaire”, “Scale for the Factors of Support in Sinon Bulls”, and “Fans’ Satisfaction Scale” as research tools. A total of 560 subjects were randomly selected from fans attending the Sinon Bulls’ game for on-site questionnaire survey. There were 527 valid questionnaires, and the valid return rate was 94.11%. The data were analyzed with independent t-test, one-way ANOVA, and chi-square test. The results are as the following: 1. The fans of Sinon Bulls are mostly males (66.98%), 18-35 years old (61.70%), with college education (60.53%), students (57.31%), and with income of NT$23250 or less (54.46%). 2. The fans of Sinon Bulls are mostly involved in the sports as light consumer (1-10 games) (65.28%). 3. In terms of the level of involvement, the fans of Sinon Bulls with different background variables showed significant difference only in “average monthly income”. 4. In terms of the factors of support, the fans of Sinon Bulls with different background variables showed significant difference only in “age” and “education background”. 5. In terms of the satisfaction on marketing strategies, the fans of Sinon Bulls with different background variables showed significant difference only in “age” and “education background”. 6. In terms of the factors of support, the fans of Sinon Bulls different levels of involvement showed significant difference only in “admirable characteristics and achievements”. 7. In terms of the satisfaction in marketing strategies, the fans of Sinon Bulls different levels of involvement showed no significant difference.
Chuang, Chung-Han, and 莊忠翰. "A Study on brand extension, sale promotion, experiential marketing, customer satisfaction degree and brand equity – An Empirical Investigation of the Clothing Retail Industry." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/w5k8c8.
Повний текст джерела國立臺北科技大學
商業自動化與管理研究所
99
Because of recession, personal disposable income is becoming lower and lower. Therefore, consumers start to take economical element account to choose product. Taking clothing retailer industry for example, there are many famous value clothing retailers cutting down cost of channel to provide more attractive and reasonable price. As above mention, they create their own competitive advantage at the same time. Furthermore, in order to touch customers and let customers know more about brand, more and more famous clothing brand start to build flagship stores to make customers feel happy and satisfied while they are shopping. This research integrated with academic books and with related references has developed a theory framework. The data collected from questionnaire investigation method in Taipei City, probe into the value clothing retail industry this brand extension, sale promotion and experiential marketing, is it close of connecting with customer satisfaction degree and brand equity by way of structural equation modeling. The most significant finding : There is a significant, positive correlation between brand extension and customer satisfaction degree.There is a significant, positive correlation between sale promotion and customer satisfaction degree.There is a significant, positive correlation between experiential marketing and customer satisfaction degree.There is a significant, positive correlation between customer satisfaction degree and brand equity. The survey takes consumer of the value clothing retail industry to discover the relationships in different variables. Contributions of the findings are to provide business marketing strategy.
Hung, Tzu-Ying, and 洪慈霙. "An Examination on the Service Quality, Experiential Marketing and Customer Satisfaction Degree of a Tourism Factory: A Case Study of Plum Genki House." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/5ubv6d.
Повний текст джерела南華大學
文化創意事業管理學系文創行銷碩士班
103
Tourism is one of the fast growing industries in 21st century. The tourism has been fuelled by the growth in leisure time and engaged in holidays both domestically and internationally. The tourism industry is also essentially regarded as service industry. In view of this, the Ministry of Economic Affairs saves no endeavors on assisting those cultural and creative factories which have willingness for transformation and upgrading. By referring through the design and planning of the overall development, the successful experience of foreign tourism factories and through comprehensive scheme, they would become the factories which combine manufacturing, historical culture and tourism demand. Apart from manufacturing production, in Taiwan factories have also been transformed to open-to-the-public tourism factories. Under such circumstances, in addition to the manufacturing process, consumers can understand and strengthen product identification, and also create a different kind of tourism niche. Besides improving local tourism income, it is also beneficial for diversifying tourism market demand. We take Plum Genki House as case study, consisting of Service Quality, Experiential Marketing and Customer Satisfaction Degree of a Tourism factory. According to Dabholkar et al. (1996) in terms of quality of service proposed RSQS scale to measure basis. Experiential marketing by Schmitt (1999) proposed that is based on the senses, emotion, action, thought and association composed of five measure factors. Customer satisfaction is referred to the American Customer Satisfaction Index reference model (ASCI) views. In this study, the survey was applied at Plum Genkikan House during January to February at year 2015 for the sampling. Total valid questionnaires are 330. Statistical analysis is worked out in light of the narrative structure of the sample analysis, reliability and validity analysis, and the overall pattern of each facet of analysis. According to the study, when it comes to the customer base, we notice that the number of female is more than male. Regarding age, it is between 31 to 40 years old. For educational degree, college or university is the majority. As to occupation, most of them are students. With respect to place of residence, visitors from the southern part are the majority. In addition, as far as the total satisfaction is concerned, the experimental marketing is greater than service quality. Thus, we can determine that the experimentail marketing has more influence on satisfaction.
Knight, Elizabeth. "The Impact of Massification of the Higher Education Sector on the Idea of a Degree in the UK." Thesis, 2018. https://vuir.vu.edu.au/41703/.
Повний текст джерелаManeesoonthorn, Chadinee. "An empirical examination of the effects of permission, interactivity, vividness and personalisation on consumer attitudes toward E-mail marketing : a thesis submitted in partial fulfilment of the requirements for the degree of Doctoral of Philosophy of Commerce in Management in the University of Canterbury /." 2006. http://library.canterbury.ac.nz/etd/adt-NZCU20060625.131903.
Повний текст джерелаWang, Huey Lan, and 王惠蘭. "The Analysis of Integrated Marketing Communication Degree for Animal Protection Association-The Cases Study of Taichung Universal Animal Protection Association and Animal Benefits Association of Republic of China." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/79148616130973232125.
Повний текст джерела義守大學
管理科學研究所
91
ABSTRACT The problem of the stray dogs in Taiwan can be reasonably dated from the year of 1986. But we still have a large number of stray animals today. People who possess rich philanthropy and humanism strive for the existence right of animals, and then set up the animals’ protection association. However the animals’ protection association works very hard because they lack the money, resources and marketing knowledge to expand their practice smoothly. The past literature found that the integrated marketing communication process could promote the performance of business operation. The purpose of our study is to apply the philosophy and concept of the integrated marketing communication to the animals’ protection association and to increases their operational performance. Based on the name list of the social groups, we selected a team of the representative associations for our interview sample. After their completing and returning the enclosed questionnaires, we executed the deep interviews and obtained the information about their marketing activities. Retrieving the result of the questionnaires, we measured the degree of the integrated marketing communication and analyzed the marketing activities performance of the animals’ protection association. The results show that: 1.The animals’ protection association lacks the ability to cope with database analysis. 2.The animals’ protection association can’t accept the traditional marketing and commercial activities. 3.The animals’ protection association only utilize a small minority of media to communicate their message to the stateholder.. 4.They don’t understand the characteristics of the media. Key word: Integrated Marketing Communication, Animals’ Protection Association, Stray Animals
Hawkins, Jacinta Carol. "Applying marketing theory in educational settings : a study of communication processes within school-based health promotions : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy at Massey University, Albany, New Zealand." 2009. http://hdl.handle.net/10179/1071.
Повний текст джерелаMcKenzie, Stephanie J. "Brand-sponsored versus consumer-generated online brand communities : a thesis presented in fulfilment of the requirements for the degree of Masters of Business Studies in Marketing at Massey University, Auckland, New Zealand." 2009. http://hdl.handle.net/10179/1285.
Повний текст джерела