Статті в журналах з теми "Marketing and public policy"
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Marcovitch, H. "Marketing and public policy." BMJ 309, no. 6968 (December 10, 1994): 1588–89. http://dx.doi.org/10.1136/bmj.309.6968.1588a.
Повний текст джерелаBuurma, Hans. "Public policy marketing: marketing exchange in the public sector." European Journal of Marketing 35, no. 11/12 (December 2001): 1287–302. http://dx.doi.org/10.1108/eum0000000006483.
Повний текст джерелаHill, Ronald Paul. "Whither Marketing and Public Policy Research? or Has Public Policy and Marketing Come of Age?" Journal of Public Policy & Marketing 30, no. 1 (April 2011): 86–88. http://dx.doi.org/10.1509/jppm.30.1.86.
Повний текст джерелаWilkie, William L. "Developing Research on Public Policy and Marketing." Journal of Public Policy & Marketing 16, no. 1 (March 1997): 132–36. http://dx.doi.org/10.1177/074391569701600113.
Повний текст джерелаPrakash, Aseem. "Green marketing, public policy and managerial strategies." Business Strategy and the Environment 11, no. 5 (2002): 285–97. http://dx.doi.org/10.1002/bse.338.
Повний текст джерелаStewart, David W., and Qin Zhao. "Internet Marketing, Business Models, and Public Policy." Journal of Public Policy & Marketing 19, no. 2 (September 2000): 287–96. http://dx.doi.org/10.1509/jppm.19.2.287.17125.
Повний текст джерелаSraha, Gloria. "Public policy makers." African Journal of Economic and Management Studies 6, no. 1 (March 9, 2015): 55–71. http://dx.doi.org/10.1108/ajems-07-2013-0060.
Повний текст джерелаWalsh, Diana Chapman, Rima E. Rudd, Barbara A. Moeykens, and Thomas W. Moloney. "Social Marketing for Public Health." Health Affairs 12, no. 2 (January 1993): 104–19. http://dx.doi.org/10.1377/hlthaff.12.2.104.
Повний текст джерелаRistino, Robert J. "Public relations marketing." Health Care Management Review 14, no. 2 (1989): 79–86. http://dx.doi.org/10.1097/00004010-198921000-00010.
Повний текст джерелаSavitt, Ronald. "Forgotten classics: E.T. Grether’s (1966) Marketing and Public Policy." Journal of Historical Research in Marketing 6, no. 3 (August 18, 2014): 430–39. http://dx.doi.org/10.1108/jhrm-08-2013-0053.
Повний текст джерелаKumanyika, Shiriki K. "Beverage Marketing as a Public Health Policy Target." American Journal of Public Health 105, no. 11 (November 2015): 2182. http://dx.doi.org/10.2105/ajph.2015.302893.
Повний текст джерелаErickson, G. Scott. "Export Controls: Marketing Implications of Public Policy Choices." Journal of Public Policy & Marketing 16, no. 1 (March 1997): 83–92. http://dx.doi.org/10.1177/074391569701600108.
Повний текст джерелаMazis, Michael B. "Marketing and Public Policy: Prospects for the Future." Journal of Public Policy & Marketing 16, no. 1 (March 1997): 139–43. http://dx.doi.org/10.1177/074391569701600115.
Повний текст джерелаMonteiro, Maristela G., Thomas F. Babor, David Jernigan, and Chris Brookes. "Alcohol marketing regulation: from research to public policy." Addiction 112 (January 2017): 3–6. http://dx.doi.org/10.1111/add.13660.
Повний текст джерелаMorgan, Fred W., and Jeffrey J. Stoltman. "Vicarious franchisor liability: marketing and public policy implications." Journal of Business & Industrial Marketing 12, no. 5 (October 1997): 297–314. http://dx.doi.org/10.1108/08858629710183266.
Повний текст джерелаAshford, Douglas E., and Francis G. Castles. "History and Public Policy vs. History of Public Policy." Public Administration Review 51, no. 4 (July 1991): 358. http://dx.doi.org/10.2307/976751.
Повний текст джерелаRistino, Robert J. "Public relations marketing: Applying public relations techniques to the marketing mix." Health Care Management Review 14, no. 2 (1989): 79–85. http://dx.doi.org/10.1097/00004010-198901420-00010.
Повний текст джерелаCarlson, Les, and Robert Harrison. "Family Public Policy in the United States." Journal of Macromarketing 30, no. 4 (August 16, 2010): 320–30. http://dx.doi.org/10.1177/0276146710378169.
Повний текст джерелаSprott, David E., and Anthony D. Miyazaki. "Two Decades of Contributions to Marketing and Public Policy: An Analysis of Research Published in Journal of Public Policy & Marketing." Journal of Public Policy & Marketing 21, no. 1 (April 2002): 105–25. http://dx.doi.org/10.1509/jppm.21.1.105.17606.
Повний текст джерелаLow, Brian, Yiming Tang, and Milind Medhekar. "Green power electricity, public policy and disjointed incrementalism." Journal of Business Research 65, no. 6 (June 2012): 802–6. http://dx.doi.org/10.1016/j.jbusres.2010.12.019.
Повний текст джерелаNason, Roger W. "The Social Consequences of Marketing: Macromarketing and Public Policy." Journal of Public Policy & Marketing 8, no. 1 (January 1989): 242–51. http://dx.doi.org/10.1177/074391568900800116.
Повний текст джерелаHollander, Stanley C., William W. Keep, and Roger Dickinson. "Marketing Public Policy and the Evolving Role of Marketing Academics: A Historical Perspective." Journal of Public Policy & Marketing 18, no. 2 (September 1999): 265–69. http://dx.doi.org/10.1177/074391569901800212.
Повний текст джерелаHill, Ronald Paul, and Kelly D. Martin. "Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective." Journal of Public Policy & Marketing 33, no. 1 (April 2014): 17–33. http://dx.doi.org/10.1509/jppm.13.023.
Повний текст джерелаBloom, Paul N. "Field of Marketing and Public Policy: Introduction and Overview." Journal of Public Policy & Marketing 16, no. 1 (March 1997): 126–28. http://dx.doi.org/10.1177/074391569701600111.
Повний текст джерелаMurphy, Patrick E. "The Early Years ofJournal of Public Policy & Marketing." Journal of Public Policy & Marketing 30, no. 1 (April 2011): 64–67. http://dx.doi.org/10.1509/jppm.30.1.64.
Повний текст джерелаSnavely, Keith. "Marketing in the Government Sector: A Public Policy Model." American Review of Public Administration 21, no. 4 (December 1991): 311–26. http://dx.doi.org/10.1177/027507409102100403.
Повний текст джерелаLaverie, Debra A., and Patrick E. Murphy. "The Marketing and Public Policy Literature: A Look at the past Ten Years." Journal of Public Policy & Marketing 12, no. 2 (September 1993): 258–67. http://dx.doi.org/10.1177/074391569101200211.
Повний текст джерелаMishra, Satyam, and Bikramjit Rishi. "Social marketing applications in public policy programs: key learnings and applications." Social Responsibility Journal 17, no. 6 (June 16, 2021): 741–55. http://dx.doi.org/10.1108/srj-03-2020-0087.
Повний текст джерелаLuty, Jason. "Alcohol policy and public health." BJPsych Advances 22, no. 6 (November 2016): 402–11. http://dx.doi.org/10.1192/apt.bp.115.015081.
Повний текст джерелаBucklin, Louis P. "Modeling the international gray market for public policy decisions." International Journal of Research in Marketing 10, no. 4 (December 1993): 387–405. http://dx.doi.org/10.1016/0167-8116(93)90021-p.
Повний текст джерелаBirkhead, Guthrie S., and Thomas J. Anton. "Federalism and Public Policy." Public Administration Review 50, no. 1 (January 1990): 110. http://dx.doi.org/10.2307/977302.
Повний текст джерелаSpicer, Michael W., and Steven Kelman. "Self Interest, Public Spirit, and Public Policy." Public Administration Review 48, no. 4 (July 1988): 824. http://dx.doi.org/10.2307/975611.
Повний текст джерелаOzanne, Julie L., Canan Corus, and Bige Saatcioglu. "The Philosophy and Methods of Deliberative Democracy: Implications for Public Policy and Marketing." Journal of Public Policy & Marketing 28, no. 1 (April 2009): 29–40. http://dx.doi.org/10.1509/jppm.28.1.29.
Повний текст джерелаYula, Yuriy, Olexandr Pushko, and Maksym Palienko. "Recommendations for improving the hospital’s marketing policy." Health Economics and Management Review 1, no. 2 (2020): 91–99. http://dx.doi.org/10.21272/hem.2020.2-10.
Повний текст джерелаCotterill, Ronald W. "The Evolution of Quantitative Food Marketing Policy: A Public Perspective." Agricultural and Resource Economics Review 41, no. 1 (April 2012): 1–11. http://dx.doi.org/10.1017/s1068280500004147.
Повний текст джерелаKees, Jeremy, Paula Fitzgerald, Joshua D. Dorsey, and Ronald Paul Hill. "Evidence-Based Cannabis Policy: A Framework to Guide Marketing and Public Policy Research." Journal of Public Policy & Marketing 39, no. 1 (August 5, 2019): 76–92. http://dx.doi.org/10.1177/0743915619848422.
Повний текст джерелаVerhaegen, Lydwine. "Public mental health marketing, developing a consumer attitude." Health Policy 26, no. 1 (November 1993): 77–78. http://dx.doi.org/10.1016/0168-8510(93)90079-5.
Повний текст джерелаBergan, Daniel, and Genevieve Risner. "The Power of Citizen-Group Public-Policy Advertising." Journal of Advertising Research 52, no. 4 (December 2012): 405–20. http://dx.doi.org/10.2501/jar-52-4-405-420.
Повний текст джерелаWilkie, William L., Debra M. Desrochers, and Gregory T. Gundlach. "Marketing Research and Public Policy: The Case of Slotting Fees." Journal of Public Policy & Marketing 21, no. 2 (September 2002): 275–88. http://dx.doi.org/10.1509/jppm.21.2.275.17591.
Повний текст джерелаSeiders, Kathleen, and Ross D. Petty. "Taming the Obesity Beast: Children, Marketing, and Public Policy Considerations." Journal of Public Policy & Marketing 26, no. 2 (September 2007): 236–42. http://dx.doi.org/10.1509/jppm.26.2.236.
Повний текст джерелаFuller, Donald A., Jeff Allen, and Mark Glaser. "Materials Recycling and Reverse Channel Networks: The Public Policy Challenge." Journal of Macromarketing 16, no. 1 (June 1996): 52–72. http://dx.doi.org/10.1177/027614679601600104.
Повний текст джерелаDixit, Ashutosh, Karin Braunsberger, George M. Zinkhan, and Yue Pan. "Information technology–enhanced pricing strategies: managerial and public policy implications." Journal of Business Research 58, no. 9 (September 2005): 1169–77. http://dx.doi.org/10.1016/j.jbusres.2004.04.003.
Повний текст джерелаCarman, James M., and Robert G. Harris. "Public Regulation of Marketing Activity, Part III: A Typology of Regulatory Failures and Implications for Marketing and Public Policy." Journal of Macromarketing 6, no. 1 (June 1986): 51–64. http://dx.doi.org/10.1177/027614678600600108.
Повний текст джерелаHartley, Joseph R. "The American way of public policy." Business Horizons 31, no. 3 (May 1988): 2–7. http://dx.doi.org/10.1016/0007-6813(88)90001-8.
Повний текст джерелаPeñaloza, Lisa. "Immigrant Consumers: Marketing and Public Policy Considerations in the Global Economy." Journal of Public Policy & Marketing 14, no. 1 (March 1995): 83–94. http://dx.doi.org/10.1177/074391569501400108.
Повний текст джерелаMandal, Pratap Chandra. "Public Policy Issues in Direct and Digital Marketing – Concerns and Initiatives." International Journal of Public Administration in the Digital Age 6, no. 4 (October 2019): 54–71. http://dx.doi.org/10.4018/ijpada.2019100105.
Повний текст джерелаTummers, Lars. "Public Policy and Behavior Change." Public Administration Review 79, no. 6 (October 2019): 925–30. http://dx.doi.org/10.1111/puar.13109.
Повний текст джерелаdeLeon, Peter. "Social Construction for Public Policy." Public Administration Review 65, no. 5 (September 2005): 635–37. http://dx.doi.org/10.1111/j.1540-6210.2005.00491.x.
Повний текст джерелаChampney, Leonard. "Public Goods and Policy Types." Public Administration Review 48, no. 6 (November 1988): 988. http://dx.doi.org/10.2307/976995.
Повний текст джерелаMorgan, Fred W., and Jeffrey J. Stoltman. "The Effects of Punitive Damages Litigation on Marketing and Public Policy." Journal of Macromarketing 12, no. 1 (June 1992): 30–44. http://dx.doi.org/10.1177/027614679201200104.
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