Дисертації з теми "Market Entry Game Analysis"
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Starkey, Darin M. "Environmental analysis of Illinois coal entry into the transportation market /." Available to subscribers only, 2009. http://proquest.umi.com/pqdweb?did=1796120861&sid=10&Fmt=2&clientId=1509&RQT=309&VName=PQD.
Повний текст джерелаStarkey, Darin Michael. "ENVIRONMENTAL ANALYSIS OF ILLINOIS COAL ENTRY INTO THE TRANSPORTATION MARKET." OpenSIUC, 2009. https://opensiuc.lib.siu.edu/theses/479.
Повний текст джерелаDahlström, Sara, and Susanne Bern. "Strategic market entry by applying the path dependency approach." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-133463.
Повний текст джерелаZadražilová, Lucie. "Market Entry Strategy of EF Education First." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-124536.
Повний текст джерелаHolubová, Michaela. "Market Entry Strategy for a Start-Up Company to Germany." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199029.
Повний текст джерелаPlanakis, Arietta, and Christian Martinsson. "Market Selection and Entry Mode Choice in the European Voluntary Carbon Market : A market analysis for Tricorona Climate Partner." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-155645.
Повний текст джерелаStrážnický, Matúš. "Application of Game Theory principles in the oligopoly-characterized industry." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113005.
Повний текст джерелаSchumacher, Heiner. "A game-theoretic analysis of a market for long-term relationships." [S.l. : s.n.], 2008. http://nbn-resolving.de/urn:nbn:de:bsz:180-madoc-20240.
Повний текст джерелаErlandsson, Erik, and Habane Hassan. "Expansion of a small Swedish IT firm : A market and entry mode selection." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-169204.
Повний текст джерелаČubová, Lenka. "Analysis of entry into different mystery shopping markets within a global company." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359274.
Повний текст джерелаWhite, Seth Brian. "Emerging market entry and risk assessment process analysis in a biopharmaceutical supply chain organization." Thesis, Massachusetts Institute of Technology, 2013. http://hdl.handle.net/1721.1/81028.
Повний текст джерелаCataloged from PDF version of thesis. Vita.
Includes bibliographical references (p. 69-70).
.Amgen is attempting to increase the impact that its products make in people's lives. To meet this goal, the company is aggressively working to reach more patients through growth opportunities in international markets and expects to significantly increase its existing footprint and product impact over the next several years. While the current market entry practices for emerging markets are meeting Amgen's needs, rapid expansion poses significant challenges. This thesis explores two primary aspects, the investigation of improvement opportunities in the commercialization of emerging markets and the development of a risk assessment model applicable to new market commercial entry. Both aspects relate to the larger problem of rapid international expansion and support its resolution in different forms. The assessment of improvement opportunities for emerging market commercialization strives to develop a tangible set of actions the organization can take forth in order to enhance the planning and execution of new market entry. The analysis is accomplished through an in depth study to determine the current level performance for commercial market entry. Based on the current state determination, a future vision is established which incorporates fundamental principles of operational excellence methodologies, integrating various techniques to develop a cohesive approach for improving current entry practices. An improvement roadmap is developed, detailing out specific actions, utilizing a phased implementation approach that allows for making incremental improvements. The risk assessment model establishes a tool the organization can utilize in order to properly identify risk associated with emerging market entry and enhance the decision making process that occurs at a senior leadership level as to whether or not a country should be entered. A scenario based evaluation methodology integrates cross-functional expertise across the organization assimilating information that is normally isolated to a small group within the company. The model determines risk levels for each scenario, generates a risk report and an output review is conducted with subject matter experts (SME) and functional leads. Scenarios that potentially require remediation are reviewed in a detailed risk assessment and resolved as necessary. Any substantial cost associated with control efforts are incorporated into the financial analysis for the target launch country, providing a better depiction of cost versus reward. Thus, the model increases the firm's ability to make agile risk-informed market entry decisions while providing a standardized method that is scalable cross-regionally.
by Seth Brian White.
S.M.
M.B.A.
Christ, Eva. "Export strategy for the market entry of Companhia das Lezírias in Germany." Master's thesis, ISA, 2017. http://hdl.handle.net/10400.5/15838.
Повний текст джерела"Companhia das Lezírias", an important and ambitious winery of Portugal has the vision to export its sustainable and unique wines to Germany. Composing a detailed export strategy for the German wine market, was the main goal of this master thesis. The specific task encompassed the evaluation of the market potential for implementation of the wineries brand "Tyto Alba". To generate the best market entry possible several measurements are conducted: Firstly the analysis of internal strength and weaknesses of the winery Companhia das Lezírias and the product intended to be exported, to generate a specific adapted market research. The applied tools used are a PEST-Analysis, which included Politics, Economics, Society and Technology of Germany, which sketch the country Germany and its inhabitants. Furthermore a detailed wine market analysis is performed by outlining the whole supply chain, starting by the domestic wine production, import relations, the diversity of distribution channels and the position of Portuguese wine on the German wine market. The wine consumer analysis make it possible to narrow the target group for the wine brand and locates ideal potential consumers in the three federal states Hessen, Rhineland-Palatine and Nordrhein-Westfalen. Through the aid of a SWOT-analysis and the creation of a TOWS-Matrix, it is shown that the German wine market on the one hand is highly competitive and characterized by a high price pressure of the discounters, but on the other hand offers great opportunities for premium priced wines, innovative packaging and outstanding wine growing regions. The implementation of the wine brand "Tyto Alba" has therefore great chances on the German wine market, by focusing on the evaluated target group and the distribution channel of the specialist retailers. Four possible marketing strategies are the additional outcome and confirm the implementation of the product on the German wine market
N/A
Akhsassi, Rania. "Foreign Market Entry Strategy & International Franchising : Doing Business in Morocco." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35548.
Повний текст джерелаBhatia, Martina, and Matilda Evaldsson. "Entry into the Swedish Wholesale Electricity Market and the Electricity Price : A Strategic Behavior Analysis." Thesis, Jönköping University, JIBS, Economics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12568.
Повний текст джерелаThe aim of this paper is to analyze the strategic behavior of the leading firms on the Swedish wholesale electricity market. This thesis wishes to address the competition situation on the market and how the firms can manipulate the price in order to maximize the profits.
The Swedish electricity market was deregulated in 1996 and the predicted outcome was that the competition on the market would increase. However, today’s market is highly vertically integrated with three dominating firms; Vattenfall, E.ON, and Fortum. Moreover, the market has similar characteristics of an oligopoly with high entry barriers, limited room for product differentiation, and limited access of information.
The Herfindahl-Hirschman Index and the Lerner Index show that the wholesale electricity market is highly concentrated and that market power exists.
Besides external factors that affect the electricity price, such as emission trading and the amount of water in the reservoirs, the leading firms can with their market power manipulate the price. This can be done by preventing new entrants to enter the market which has led to underinvestment in new capacity with lower production costs.
FU, YU. "Foreign market entry strategies : a case study for a Chinese pump manufacturer." Thesis, Högskolan i Gävle, Akademin för teknik och miljö, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9443.
Повний текст джерелаLábaj, Martin, Karol Morvay, Peter Silanic, Christoph Weiss, and Biliana Yontcheva. "Market Structure and Competition in Transition: Results from a Spatial Analysis." WU Vienna University of Economics and Business, 2016. http://epub.wu.ac.at/4851/1/wp218.pdf.
Повний текст джерелаSeries: Department of Economics Working Paper Series
Labaj, Martin, Karol Morvay, Peter Silanic, Christoph Weiss, and Biliana Yontcheva. "Market structure and competition in transition: results from a spatial analysis." Taylor & Francis, 2018. http://dx.doi.org/10.1080/00036846.2017.1374535.
Повний текст джерелаLamberti, Virginia <1992>. "THE BOTTERO GROUP AND CHINA. Company positioning in the global market and analysis of the entry strategy in the Chinese market." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/13236.
Повний текст джерелаMarcinkowska, Anna. "Exploratory study of market entry strategies for digital payment platforms." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-147994.
Повний текст джерелаKnight, John Lawry Cole. "Analysis of the modes of entry into the central East Africa market for a multinational enterprise." Thesis, Port Elizabeth Technikon, 2001. http://hdl.handle.net/10948/38.
Повний текст джерелаLicklederer, Stefanie [Verfasser], and Bernd [Akademischer Betreuer] Fitzenberger. "The effectiveness of the education system for early labor market entry and mobility : : a microeconometric analysis." Freiburg : Universität, 2016. http://d-nb.info/1128574306/34.
Повний текст джерелаTan, Xiaohuan. "Nash strategies with adaptation and their application in the deregulated electricity market." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1164044251.
Повний текст джерелаGunaydin, Alper. "A Game Of Clustered Electricity Generators." Master's thesis, METU, 2009. http://etd.lib.metu.edu.tr/upload/12610623/index.pdf.
Повний текст джерелаReijntjes, Danny, and Ryan Wagijo. "Market Potential Analysis – A study of the Cosmetics Industry in the ABC Islands." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-19939.
Повний текст джерелаKrause, Jens. "The emergence of interbank exposure networks : an empirical analysis and game theoretical models." Thesis, University of Oxford, 2015. https://ora.ox.ac.uk/objects/uuid:2cb47a08-3802-4bfc-b5a0-14af82521909.
Повний текст джерелаLyons, Maureen J. "Training decisions and training outcomes : an analysis of the re entry patterns of Irish mothers to the labour market." Thesis, Queen's University Belfast, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.247374.
Повний текст джерелаYin, Jin. "Evolving game theory based decision making systems for NETA power market modelling, analysis and trading strategy development." Thesis, University of Glasgow, 2005. http://theses.gla.ac.uk/1514/.
Повний текст джерелаFridrichová, Veronika. "Strategie pro expanzi zvolené společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377982.
Повний текст джерелаHu, Xiaojie. "Technology transition in the national air transportation system : market failure and game theoretic analysis with application to ADS-B." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/45218.
Повний текст джерелаIncludes bibliographical references (p. 103-105).
This research analyzes the problem of technology transition in the national air transportation system, focusing on the implementation of Automatic Dependent Surveillance-Broadcast (ADS-B). ADS-B is a key technology in the Federal Aviation Administration's plan to modernize the national civil air transportation surveillance system. Data regarding airline perception of benefits, barriers, and knowledge of ADS-B is presented. Market mechanisms that could potentially cause technology implementation failure are identified through game theoretic analysis of airline interview data. Potential market failures identified include public goods failures, cost-benefit asymmetries, information asymmetries, and risk dominance. Potential institutional failures identified include organizational process failures and bureaucratic interests and politics. Government action to correct market failures is explored. Government mechanisms to correct market failures include technology value, support infrastructure development, positive incentives, putative measures, and mandates.
by Xiaojie Hu.
S.M.
Schlechtriem, Maximilian. "The analysis of foreign market entry strategies on the basis of different cultural backgrounds and environments : a qualitative study characterising the differences and similarities of brazilian and european firms." Master's thesis, reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10400.14/20365.
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Moving into a new and foreign market can be challenging, especially when such market has a different culture and working environment in comparison to the home market. Thus, it is of utter importance to adjust a company’s strategy to the new market conditions. Currently, there are no concrete guidelines of what aspects are most important when moving from a developing market such as Brazil into a more sophisticated market like Europe, or vice versa. The present study will examine two companies from the same industry, but with different cultural backgrounds and its strategic similarities and differences for operating in multiple international markets. The data was collected via semi-structured interviews with the Chief Executive Officers (CEOs’) from both companies, using an interview guideline that is based on three different theoretical frameworks. The aim is to give recommendations to these two industries of how to efficiently use existing theoretical frameworks and which aspects are most significant when moving into a new market while keeping in mind a company’s size and background.
Schlechtriem, Maximilian. "The analysis of foreign market entry strategies on the basis of different cultural backgrounds and environments : a qualitative study characterising the differences and similarities of brazilian and european firms." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/15855.
Повний текст джерелаApproved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2016-03-11T14:03:08Z (GMT) No. of bitstreams: 1 Master_Thesis_Maximilian_Schlechtriem.pdf: 1583113 bytes, checksum: bc7e488f36ce3dcbf9258334e963ef4d (MD5)
Approved for entry into archive by Maria Almeida (maria.socorro@fgv.br) on 2016-03-14T17:07:15Z (GMT) No. of bitstreams: 1 Master_Thesis_Maximilian_Schlechtriem.pdf: 1583113 bytes, checksum: bc7e488f36ce3dcbf9258334e963ef4d (MD5)
Made available in DSpace on 2016-03-14T17:07:26Z (GMT). No. of bitstreams: 1 Master_Thesis_Maximilian_Schlechtriem.pdf: 1583113 bytes, checksum: bc7e488f36ce3dcbf9258334e963ef4d (MD5) Previous issue date: 2016-01-28
Moving into a new and foreign market can be challenging, especially when such market has a different culture and working environment in comparison to the home market. Thus, it is of utter importance to adjust a company’s strategy to the new market conditions. Currently, there are no concrete guidelines of what aspects are most important when moving from a developing market such as Brazil into a more sophisticated market like Europe, or vice versa. The present study will examine two companies from the same industry, but with different cultural backgrounds and its strategic similarities and differences for operating in multiple international markets. The data was collected via semi-structured interviews with the Chief Executive Officers (CEOs’) from both companies, using an interview guideline that is based on three different theoretical frameworks. The aim is to give recommendations to these two industries of how to efficiently use existing theoretical frameworks and which aspects are most significant when moving into a new market while keeping in mind a company’s size and background.
Brouwer, Adele. "Multi-market analysis of the impact of trade restrictions on importing live animals into South Africa." Diss., Pretoria : [s.n.], 2004. http://upetd.up.ac.za/thesis/available/etd-04142005-145135.
Повний текст джерелаJůva, Marek. "Návrh strategie vstupu společnosti RENOCAR, a.s. na slovenský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234387.
Повний текст джерелаLi, Jun. "Learning Average Reward Irreducible Stochastic Games: Analysis and Applications." [Tampa, Fla.] : University of South Florida, 2003. http://purl.fcla.edu/fcla/etd/SFE0000136.
Повний текст джерелаBUSK, ANDREY, and WARRENSTEIN ARVID JOELSSON. "Market analysis for electric vehicle supply equipment : The case of China." Thesis, KTH, Hållbarhet och industriell dynamik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-157997.
Повний текст джерелаPersonal electric vehicles (EV) is an emerging technology that has gained much momentum in several markets during the past decade, and China is currently one of the markets where the growth in EV sales is the highest. Since the industry is still in its infancy, there are currently no clear structures regarding the relationships between different actors that apply to all markets globally, leading to great uncertainty in strategic decisions. The commissioner of this study is Hong Kong EV Power Ltd. (EV Power), a producer of EV supply equipment (EVSE) and related services in Hong Kong, which aspires to enter the Chinese mainland in the near future. However, EV Power has yet to decide which city they want to target first. This thesis aims to formulate a model that can be used to evaluate and compare geographic markets for a market entry by an EVSE company. Furthermore, the model is tested on three cities in Mainland China (Beijing, Shanghai and Shenzhen), in order to derive the most attractive city for EV Power and to evaluate the adequacy of the model. Lastly, with the results from the city evaluation, as a point of departure, success factors for an entry into Mainland China by the commissioning company will be summarized. In order to achieve this objective, four distinct data collection methods have been used: First, theory was studied, in order to gain background knowledge as well as to understand specific factors that impact a market entry decision such as this. Second, EV Power’s current business in Hong Kong was observed, with a view to achieve an understanding of what has led the company to experience success in its home market. Third, Interviews with industry experts were conducted, so as to get a perspective on the industry as a whole. Fourth and last, secondary data for the different cities was collected, for the sake of evaluating them according to the developed model. The final model consists of five main factors that encompass the elements that influence a cities level of attractiveness for entry by an EV charging station supplier. The identified factors are: ‘Market accessibility’, ‘Short-term demand’, ‘Expected market share’, ‘Profit margin’, and ‘Long-term product potential’. These factors are in turn divided into sub factors that have their own set of drivers. Using the model to evaluate the cities, it was found that Shanghai is the most suitable city for a market entry by EV Power, mainly due to its dominance in the market for private EVs and a favourable regulatory environment. Finally, three main success factors, for such a market entry, were found: ‘Focus on services’, ‘Maintain partner relationships’, and ‘Enter early’.
Tran, Nghia Cong. "Coalition Robustness of Multiagent Systems." BYU ScholarsArchive, 2009. https://scholarsarchive.byu.edu/etd/2515.
Повний текст джерелаFriedman, Erica, and Maksims Pavlovs. "The Baltic States Market Study : Case Study for the Entrance of a Swedish High-Tech Company." Thesis, University of Kalmar, Baltic Business School, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-499.
Повний текст джерелаEmerging country markets are becoming increasingly important in the operations of multinational corporations. On May 1, 2004, the EU welcomed 10 new member states, including the three Baltic States: Estonia, Latvia and Lithuania. As a result, many western multinational corporations have entered these new emerging markets. These countries have witnessed very fast growth and were lucrative to enter. The term “Baltic Tiger” is used to describe the economic boom of the Baltic States from 2000 to 2007. This term is adequate because during this time period the Baltic States had the highest growth rates in Europe. Swedish companies in particular started coming into the Baltic States in 1989 approximately. These companies were looking for and found low cost production. However, today with rising wages, low cost production is more difficult to find.
The purpose of our research is to investigate the current conditions and future predictions related to the external environment and high technology industries in the Baltic States. The investigation of the current state and future potential of the markets were analyzed from an institutional standpoint. We compared this to the institutional environment in Sweden and made predictions on the potential changes in these institutions. Given our analysis and evaluation of the most attractive market, we have devised an establishment and matching strategy for the case company. The case analysis is set against the background of a theoretical framework covering current literature over societal and organizational fields in Latvia, Lithuania and Estonia. Our primary and secondary research was examined in the context of well known theoretical models and our own models and upon analysis; we come to a conclusion and make recommendations for companies interested in doing business in the Baltic States. Our research will be useful for companies curious about the potential and necessary considerations they must take in the Baltic markets in general and within the high technology sector specifically.
Simm, Lindbäck Johan. "Smarta elnät i Sverige : Energibranschens förutsättningar och förväntningar." Thesis, Uppsala universitet, Industriell teknik, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-176646.
Повний текст джерелаYamamura, Koichi. "Public Relations in Japan: The Analysis of the Influence of Culture and Political Economy on Corporate Communication during Mergers and Acquisition Cases." Scholarly Repository, 2010. http://scholarlyrepository.miami.edu/oa_dissertations/459.
Повний текст джерелаRaturi, Varun. "Analyzing Inter-modal Competition Between High Speed Rail and Conventional Transport Modes in Indian Context." Thesis, 2017. http://etd.iisc.ac.in/handle/2005/4319.
Повний текст джерелаWu, Chia-Fang, and 吳佳芳. "Studies on the Transnational Market Entry Strategy with Game Options Concept." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/50832178530860758524.
Повний текст джерела國立東華大學
國際企業學系
99
This thesis introduces the concept of game options pricing model to build up an approach by the decision analysis to create a bi-national market and two companies’ competitive market entry behavior. In general, the production system, market entry, and marketing strategy will face high risk uncertainty in the future; the flexible management value derived from decision-making is not only made now, but may be also made in the future. The thesis aims to construct a decision-making model so as to research how many revenues it invests and how much a coefficient of the response to invest in the market scale’s revenues. The project value for the market entry strategy can be evaluated by the game options approach which combines the real options and the mixture strategic game concept so as to decide the entry threshold, entry timing, and expected potential market entry value. This game options approach can provide the other concept for the decision analysis in managerial flexibility for local optimal solutions.
Chen, Yu-Lin, and 陳鈺林. "Research on the Entry Strategy of Taiwan’s Game Console Industry into Mainland China Market." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/13557920657553373704.
Повний текст джерела國立交通大學
管理學院高階主管管理碩士學程
96
The Game Console Industry has more than thirty years history, and have been becoming a quite potential industry following the PC industry, network communication industry and mobile phone industry. And after intense competition, the current three major game console leaders are SONY, Nintendo and Microsoft. To face the competitors, these three game console developer have to reduce their hardware cost by outsourcing some of their componets, modules and even the whole set of the game console. Taiwan companies are leaders in PC hardware industry and built up a very strong supply chain infrastructure. These advantages facilitate Taiwan companies into game console manufacturing and design busienss. Taiwan suppliers will play a more important role than before, and will act as strategic business partners to the worldwide branded game console players. The game console industry is flourishing, but the three leaders are not successful in mainland China due to the special culture, political and economic environment. We think Taiwan with matural IT industry, many experiences on cooperating with international companies and the same culture background as mainland China should have more chances on mainland China market while these three leaders are not successful in this area. Base on such background, we have explored and analysized the factors on entry of game console industry into mainland China market, and proposed some conclusions and suggestions.
Cheng-Chi, Chang. "Strategic Analysis of Market Entry to Russia-Taiwanese Perspective." 2006. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0002-0802200601331900.
Повний текст джерелаChang, Cheng-Chi, and 張正之. "Strategic Analysis of Market Entry to Russia-Taiwanese Perspective." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/59941112056065960841.
Повний текст джерела淡江大學
國際商學碩士在職專班
94
This thesis is to discuss the potential of Russian market, and develop a strategic analysis for Taiwanese enterprises which intend to enter the market. Taiwan-Russia trade has started since 1992. Roughly speaking, the amount of the trade was growing. However, when Russia started to change their economic strategy, and implemented the “shock therapy”, the route of economic reform was not as smooth as expected. The outbreak of financial crisis leaded to the collapse of Russian economy. In 1998, some Taiwanese businessmen couldn’t receive payment of goods or the orders were cancelled because of the evaluation of ruble. It has made those businessmen change their attitude and stop trading with their Russian counterparts. The amount of Taiwan-Russia trade became decreasing since then. Therefore, we found that Russian political and economic situations have great impact upon Taiwan-Russia trade relations.This research is taking the preliminary position that Russian political environments and Russia economic situations are the main reason which influent the economy and trade relation between Taiwan and Russia. The present Russian political and economic situations are getting better, so we forecast that Taiwan-Russia economic and trade relation will be also better in the future. We use political economy approach, historical approach, SWOT analysis, and Heckscher-Ohlin theorem to do this research, and conclude as follows:Although the Russian market depends heavily on its political and economic conditions, and risks are always there, trades between Taiwan and Russia still exist many attractive opportunities. Russia’s abundant raw materials, labor forces, and high technology are just what Taiwan needs for industrial development; on the contrary, Taiwan’s fine consumer products, management, product design, marketing, and exuberant SMEs are also what Russia needs for economic transformation. By the complementary demands, we can say that the potentials of bilateral trading, investing, and technical cooperations are still vast to be developed. We list 10 target industries according to the complementary properties between Taiwan and Russia.Under the framework of the APEC and future the WTO, the Russian economic and trading environments should be improved to comply with international standards. The demands of importing consumer products and services, and the fair competition in the market are good opportunities for Taiwanese enterprises to enter the Russian market. Some suggestions are also provided in this thesis.
Chen, Pei-Yu, and 陳姵妤. "Research on the Entry Mode of Taiwan Online Game Industry into the Mainland China Market." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/09620223901106205445.
Повний текст джерела國立臺灣科技大學
管理研究所
98
Along with the booming development of the Mainland China on-line game industry and the cooperation chance of the cross-straits, and the Taiwan on-line game market has been limited by those factors of population volume, domestic market size, and gradual saturated market. In the development of internationalization and the globalization of Taiwan on-line game industry, the market growth potential of Mainland China has been subjected to the attention most. Consequently, how successfully get into the Mainland China market is currently the most important problem for Taiwan on-line game operators. This research is set out by the whole industry macroscopic angle discussing why Taiwan on-line game companies need to consider the chance and threat of outside environment even with the advantage of geography position and cultural background. Besides, self analyzing of advantage or disadvantage is also necessary for them. Naturally, the trade agreement of cross-straits is also the key factor and not neglect able. The major purpose of the studies is to find out what are the influence, market strategies, and future industry trend for Taiwan on-line game operators after signing the ECFA with China government. Hopefully, the result of this research could be the valuable reference of Taiwan on-line game operator while they are planning to get into Mainland China market in the future. Basically, the whole research is based on the current market conditions of the cross-straits on-line game industry and also refers those reports written by academic centers of industry research institutions. Via the interviews with some key operators, the research has also discussed or analyzed how to enter the Mainland China game market with the change of the cross-straits business policies. Business model of Taiwan on-line game operators should base on the foundation of existing advantages, then head for the industry specialization. Whether ECFA will be signed or not should not influence the strategies of those operators already entering Mainland China market. For those operators still not entering Mainland China market, ECFA could help them to reduce the political risk. If ECFA could assist Taiwan on-line game operators to break the entrance barrier of Mainland China market and gain the privilege of viewing as domestic operators, Taiwan on-line game operators will definitely obtain the competitive advantage toward other foreign competitors. This research also analyzes the possible developing trends of Taiwan on-line game industry in Mainland China market in the future. The most possible outcomes could be: 1. Taiwan could be the research center and Mainland China could be the business target market. III 2. The contents of product should merge Chinese cultures with Taiwan leading creativities. 3. Taiwan could play a role to assist those international on-line game operators to enter Mainland China market.
Lu, I.-Lin, and 盧伊玲. "The Co-opetition Analysis of Mobile Game Market." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/98004845826690406646.
Повний текст джерела國立臺灣大學
國際企業管理組
99
Credited to the flourishing business of mobile games, the market of the gaming industry will be reshuffled. Would the direction for development be different when one faces this intensive competition of the mobile game industry? In the new gaming era, how is the role of the mobile game players be divided and positioned? Based on the above topics, this paper will further explore the followings, (a) the history of development and evolution of the gaming industry, (b) the competitive advantages and key success factors of the mobile game industry, (c) the Co-opetition relationship of all players in the mobile game industry value net. The paper started from the development of gaming industry and its evolution into exploring the factors of the industrial structure. Findings are as follows: (a) In spite of the change in the cooperation scheme among the gaming manufacturers, observing the history of development, gaming industry remains as a "high risk and high return" industry, (b) Through the continuous adjustment, competition, and innovation, the variety of service model and charging methods of the game industry have been originated via the new business models in reflection of the era. Secondly, through the value net analysis to explore the characteristics of mobile gaming industry, its conclusions are as follows: (a)The mobile gaming industry has initiated a new integrated business model, however, the lower technical entry barriers for game developers which results in over-supply and increase the level of competition. (b) 70% of the mobile game consumers still do not want to pay for games, thus, the nature of the game playing is for entertainment only, which will result in an increased bargaining power for buyers. (c) The game industry is dominated by the publishers or distributors. Therefore, the price negotiation power of the content supplier has been greatly reduced. (d) With the popularity of smart phones and mobile application store, the sales channels for games is increased, entry barrier for the new comers will be greatly reduce, (e) Console games and computer games can be considered as substitute for motion games but each game players has their own goals. The substitution isn’t strong. Thirdly, the key factors of cooperation of the mobile game through the game theory analysis are as below: (a) “Playability” is the most important factor for a successful game. (b) The "charging method" from mobile operators has a high impact on the future development of mobile game industry. (c) Mobile “App Stores” have radically changed distribution channels globally. (d) “mobile online games on the move” will be the next wave due to the increased adoption rate on mobile online game and the social network.
Chang, Jing-Yun, and 張瀞云. "Foreign Market Entry Mode Choice:An Analysis of the Dynamic Probit Model." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/xjpxxg.
Повний текст джерела淡江大學
產業經濟學系碩士班
97
Base on the transaction cost theory, this study provides the first large sample empirical study of entry mode choice between WOSs and JVs for Taiwanese FDI in China. This study departs from previous researches in that it uses panel data and focuses on an analysis of the dynamic binary choice model that controls for state dependence of mode choice. Empirical evidence suggests a strong state dependence, or habit persistence effect, between current and previous entry modes. Having WOSs in the previous period increases the probability that this entry mode will be chosen in the current period. However, there is also evidence to show that the degree of state dependence decreases if the entry mode in the previous period did not produce good parent firm’s performance. It seems to suggest that the adjustment of entry mode for foreign subsidiaries is related to the MNE’s global plans and strategies, rather than the subsidiary’s performance itself. The hypothesized effects of transaction cost factors on entry mode choice are supported in a dynamic probit model when the model is appropriately estimated under the assumption of endogenous initial conditions. Specifically, empirical findings indicate that the probability of an MNE’s choice of WOSs is positively associated with the MNE’s total number of employees, relative size of the subsidiary (the amount of investment commitment), and technological capability (R&D intensity) of the entire business. It also increases as there are proprietary technology transfer from parent to subsidiary, vertical parent-subsidiary production relationship, diversification of foreign investment, and relational network connections. On the other hand, the probability of choosing WOSs decreases with an MNE’s international experience and the proportion of the subsidiary’s products sold to the local marke.
Chung, Hui-ping, and 鍾慧平. "Entry Modes Analysis of International Home Video Firms into Taiwan Market." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/21809775533257333997.
Повний текст джерела輔仁大學
管理學研究所
94
For years, home video business has accounted for 70% gross of Hollywood Major 5, the top 5 global entertainment leaders, to replace the theatrical position turning into a Cash Cow business. Hollywood movie has been prevailed the market over a hundred year since 20th century. After millennium, entertainment business in Asia is also burgeoning in consequence of increasing global entertainment expenditure, Asia economic growth and China’s open-door policy. With penetrating market sense, new technology R&D, highly-flexible organization as well as elastic and effective use of advantage in itself, Hollywood Majors always synchronize the fluid world and successfully pushed DVD forward penetrating international market. At the moment, we contemplate how our entertainment firms can learn from Majors to get share of foreign market in a era full of competition and opportunity. The purpose of the paper is to probe into how 3 propositions-resource-based theory, international strategy and diversify strategy– influence the entry decision of home video licenses and franchises. We try to demonstrate the following: 1. Does the dissimilar strength of core resources affect entry mode? 2. Does different international strategy result in different entry mode? 3. Is there any influence of related or un-related diversify strategy on the choice of entry mode? The result indicates that entry mode decision is affected by 3 proposed propositions except for diversify strategy. Based on the findings, the suggestion to related entertainment firms is to take into account their strength of core resources and goal and course of international strategy when entering the global marketplace so as to make a appropriate decision on the choice of entry mode.
Chao, Tzu-Po, and 趙梓博. "Asian game market analysis for ARPG game planning and art work-Maze Of Heart." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/3knyaz.
Повний текст джерела國立東華大學
藝術與設計學系
104
Maze Of Heart is the game planning for market of Asia, it design from virtual place from real Taiwan. It is not only an action role-playing game but also few in game product that have the fantasy world build on modern time in our country. And it would be expected to develop on PC or Play Station. However, it is hot to design mobile game of global game market in 2016, why not make a small and delicate game plan. In fact, the mobile game is hard to success in recent years, it is only 5% chance to earn stable profits. Besides, there are a huge number of products compete with each other, pulling down players loyalty for any game. Therefore, we put our passion to leave mobile game area, and decide to create the game planning that idea from e-Sports and live. In recent years, the trend about follow e-sports and game live is already surpass the total audience of NBA Championship and MLB finals, and this quantity is still growing each year. They expected it would be 660 million people in 2018. For this reason, we try to search and survey what type of game that player most prefer in Asia. And according these information to know that RPG game is great popular in most user, we use these studies try to design the first edition game planning, pictures and concepts video to convey the idea.
Tung, Tony, and 董惠人. "Market entry barriers, entry modes and supply chain integration impact firm performance in global environment: Google case Analysis." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/76643356640140830856.
Повний текст джерела國立成功大學
高階管理碩士在職專班
94
There are many researches have succeed on market entry barriers already since 1960. Those papers have focused on traditional industries but the emerging industries like Internet search engine have not been discussed before. The goal for this paper is trying to approve there are some differences on entry barriers between traditional industries and search engine business. Also, since we found the new entry barriers, how we going to resolve it and exclude them in order to entry the market successfully. We assume the supply chain integration solution may help to exclude the barriers, and then make some improvement on firm’s performance. In addition, a good market entry strategies should improve firm’s performance. Those points are the purpose we tried to identify in the beginning. After a long questionnaire processes, we have got all of the result back successfully. These results reflect the entry barriers that have been impacted to the traditional industries since long time ago are still the same barriers that inference on today’s search engine firms. That means there is not that difference at all. On the supply chain integration part, the result only shows the information integration has significant evidence to help the firm.