Дисертації з теми "Market engagement"
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Higgins, Matthew. "Moral engagement : critical theory, ethics and marketing." Thesis, Keele University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.368979.
Повний текст джерелаGuo, Yunyan. "Mandatory Audit Engagement Partner Signature, Audit Quality and Market Perception: Evidence from UK." Thesis, The University of Arizona, 2012. http://hdl.handle.net/10150/243960.
Повний текст джерелаChipangamate, Nelson Solan. "The process of constructing and maintaining a social licence to operate in a developing market." Thesis, University of Pretoria, 2020. http://hdl.handle.net/2263/79766.
Повний текст джерелаThesis (DPhil)--University of Pretoria, 2020.
Gordon Institute of Business Science (GIBS)
DPhil
Unrestricted
Franklin, Michael. "The assemblage of Digital Engagement Metrics as a market device : the case of independent film." Thesis, University of St Andrews, 2016. http://hdl.handle.net/10023/8249.
Повний текст джерелаWANG, XUAN, and DAPHNE SAMIOS. "Consumer Engagement on Social Media : A Cross-Market Study About Consumer Behaviour Related To Sportswear Industry Online." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18007.
Повний текст джерелаProgram: Textile Management, Fashion Management
Mansi, Kamel Mahmoud Saleh. "Socio-economic and cultural obstacles to ethnic minority women's engagement in economic activity : a case study of Yemeni women in the UK." Thesis, University of Manchester, 2005. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.673819.
Повний текст джерелаAmalia, Fitri. "Implementation of XBRL in the Indonesian capital market: An institutional logics perspective." Thesis, Queensland University of Technology, 2021. https://eprints.qut.edu.au/213154/1/Fitri_Amalia_Thesis.pdf.
Повний текст джерелаHaglund, Veronica, and Carl Liljefors. "Public-private partnerships as a strategy for successful expansion in emerging markets? : A case study of the motives, means and outcomes of Swedish MNEs engagement in public-private partnerships in emerging markets." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-227026.
Повний текст джерелаFerreira, André Filipe Mendes. "Gamification: um novo paradigma de criação de valor no mass market." Master's thesis, Universidade de Aveiro, 2015. http://hdl.handle.net/10773/16300.
Повний текст джерелаA gamificação consiste na utilização de elementos de jogos e técnicas de design em contextos da vida real. Este estudo procura compreender os benefícios que podem advir para as marcas através da utilização de técnicas de gamificação, no que respeita ao desenvolvimento de experiências e relacionamentos com as marcas e com o seu mercado-alvo. Nesta linha de pensamento, esta abordagem agrega valor tanto para os clientes e utilizadores da gamificação, como também para as organizações ao aumentar o engagement dos mesmos. Este estudo investigou ainda sobre as principais motivações e expectativas criadas pelo mercado perante o fenómeno da gamificação, bem como as diferentes estratégias para estimular, promover e influenciar os grupos e pares dos participantes na adesão a esta abordagem, com o intuito de obter o seu engagement e melhorar a experiência e relacionamento dos mesmos com a marca. Dada a natureza exploratória do estudo foram conduzidas sete entrevistas semiestruturadas junto de gestores e profissionais de marketing e dois grupos de discussão com o propósito de recolher informação primária sobre as perceções e motivações dos consumidores. O estudo qualitativo serviu de base para a realização do estudo II, de natureza quantitativa, que teve como propósito tanto a criação de duas escalas que visam a mensuração das experiências de gamificação e influência dos grupos e pares em experiências de gamificação, como o teste e validação hipóteses de estudo. Os resultados sugerem que os clientes procuram diversão, entretenimento, competição, novidades constantes e primordialmente experiências únicas e personalizadas que promovem as experiências com as marcas. A gamificação surge assim como uma ferramenta que oferece todos estes benefícios e fomenta relacionamentos e promove o engagement entre a marca e os seus adeptos. Os resultados também revelaram que setores de produtos de maior envolvimento e marcas com algum prestígio são os mais propícios para a implementação de abordagens gamificadas e que os elementos do jogo assumem um papel fundamental para impulsionar a adesão à gamificação e gerar buzz marketing nomeadamente nas Redes Sociais.
The gamification consists in the use of game elements and design techniques in real-life contexts. Study is aimed at understanding the benefits that may accrue for both consumers and brands when gamified techniques are used in the development of brand Experiences and brand relationships. This study also explores the main motivations and expectations behind the involvement in gamified experiences from a consumer point of view; as well as the different strategies to stimulate and influence the engagement of Social Networks users in gamified systems, improving customer experience and relationship with the brand. Iniatially a study I was developed. Given the exploratory nature of study I, seven managers and marketing professionals were interviewed through semistructured interviews, and two focus groups were performed with the purpose of collecting primary information on consumers’ perceptions and motivations. The qualitative study was performed in order to provide a basis for the realization of the study II (quantitative study). This consists, initially, in the creation of two scales aimed at measuring the gamification of experiences and the influence of groups and peers in gamification experiences; in a second phase it aims to test and validate the study hypothesis. Results indicate that consumers seek fun, entertainment, competition, constant novelties and primarily personalized experiences in gamified experiences. Hence, Gamification emerges as a marketing tool that help managers in the process of driving valuable brand experiences and relationships with their consumers. Findings suggest that high involvement products and prestige brands are the most appropriate to the implementation of gamified systems. Moreover, the game elements have a key role in boosting adherence to gamification and in generating buzz, particularly in social networks. Further study implications are presented.
Kasim, R. "Identifying skills needs for improving the engagement of the communities in the housing market renewal process : a case study of neighbourhood facilities in Northwest England." Thesis, University of Salford, 2007. http://usir.salford.ac.uk/14895/.
Повний текст джерелаBoukadhaba, Amal. "The Impact of Employee Board Representation on the Firm’s CSR Engagement : evidence from the French Context." Thesis, Le Mans, 2020. http://www.theses.fr/2020LEMA2001.
Повний текст джерелаThis thesis proposes to examine therelationship between employee board representationand the CSR engagement of the firm. Particularly,we study how investors perceive CSR reporting andESG performance when employees are representedon the board.Using a sample of French firms belonging to the SBF120 index over two different periods from 2001 to2011 and from 2007 to 2017, our results show thatthe presence of employee directors on boardmoderates positively the perception of investorstowards CSR reporting and negatively theirperception towards ESG performance. More finegrainedexamination shows that directors elected byemployees by their right of employment enhanceexclusively the social performance and moderatenegatively the way investors perceive informationon ESG performance. In contrast, directors electedby employee shareholders enhance the overall ESGperformance as well as the environmental and thegovernance performances and moderate positivelythe way investors perceive the ESG performance ofthe firm. Our findings highlight a conflict of interestbetween shareholders and employee directors,particularly with labour representatives.This thesis covers several disciplines namelyaccounting, corporate governance and humanressource management. As a result, it is with greatinterest for regulators, investors, managers andshareholders
Lickhammer, Emma. "Social Media Content to Build B2B Relationships : An Exploratory Study of Customers to SMEs on the Californian Business Market for Financial Services." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-69070.
Повний текст джерелаAbul-Ola, Mohammad Mahmoud. "How can the education-industry partnership within the Qatari oil & gas industry facilitate engineering graduates' transition from school to work and enhance their engagement with the labour market?" Thesis, University of Leicester, 2016. http://hdl.handle.net/2381/37173.
Повний текст джерелаHajri, Mehdi. "Le rôle médiateur de l'engagement organisationnel dans la relation orientation marché - qualité perçue : application à l'enseignement supérieur de gestion en Tunisie." Thesis, Lyon 3, 2012. http://www.theses.fr/2012LYO30045.
Повний текст джерелаThe purpose of this research is to study the effect of market orientation on the perceived quality in the Tunisian higher education. We have suggested an intermediate variable that is to say an organizational commitment which acts as a mediating role between market orientation and perceived quality. Despite the non-corroboration of the mediating effect, we were able to report an interesting result; we found that market orientation and organizational commitment are antecedents of perceived quality in the Tunisian higher education. A stydy of the literature enables us to build an explanatory model of the model to be tested. Market orientation, perceived quality and organizational commitment are variables forming the conceptual model of the research. The contribution of market orientation and commitment in the improvement of the perceived quality is theoretically justified (Voon, 2006; Yulia et Carmel, 2010; Clark et al. 2008; George et Sabapathy, 2011).To validate the theoretical argumentation, the research is based on a questionnaire administered to students from eleven Tunisian business schools. The results show that market orientation and organizational commitment both have a positive effect on the perceived quality in the Tunisian higher education
Silva, Filho Delamar. "As diferenças de desempenho entre dois minimercados: quando diferenças sutis podem provocar fortes impactos." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24720.
Повний текст джерелаRejected by Simone de Andrade Lopes Pires (simone.lopes@fgv.br), reason: Prezado Delamar, Recebemos seu trabalho na biblioteca digital, mas será necessário fazer alguns ajustes. O tema do trabalho submetido está diferente do protocolo. Se houve sugestão de alteração da banca, é necessário que o professor orientador, nos encaminhe um e-mail com esta alteração ou ele pode passar na secretaria para escrever no verso na ATA, As alterações referente a formatação e texto, estou encaminhando por e-mail. Por favor, após o e-mail do professor concordando com alteração do tema, faça as alterações e submeta o trabalho novamente na biblioteca digital. Atenciosamente, Simone SRA on 2018-09-04T17:35:23Z (GMT)
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O setor supermercadista brasileiro é altamente competitivo e exige constante monitoramento da qualidade do serviço oferecido, para que seja possível fidelizar maior número de clientes e, consequentemente, elevar o faturamento. Contudo, apesar dos esforços, isso nem sempre é possível e lojas com características similares podem apresentar desempenhos distintos. O objetivo do presente estudo foi identificar se a satisfação do cliente, a lealdade e o engajamento são capazes de esclarecer as diferenças de performance em duas lojas de uma mesma rede de supermercados com as mesmas características. Além disso, buscou-se identificar aspectos de melhoria operacional que possam ser aplicados nas lojas ou na rede de supermercado. Para isso, foram revisados conhecimentos a respeito de satisfação, lealdade e engajamento. Foram aplicadas no estudo as metodologias: qualitativa, tipo Focus Group e, quantitativa, tipo survey. Os resultados das pesquisas demonstraram que a satisfação, a lealdade e o engajamento não conseguiram explicar as diferenças de performance das unidades. Todavia, muitas contribuições de melhoria foram levantadas para que as lojas possam aprimorar seus serviços.
The Brazilian supermarket sector is highly competitive and requires constant monitoring of the quality of the service offered so that it is possible to retain a greater number of customers and consequently increase revenues. However, despite efforts, this is not always possible and stores with similar characteristics present different performance. The objective of the present study is to identify if customer satisfaction, loyalty and engagement are able to clarify the performance difference in two stores of the same supermarket chain with the same characteristics. In addition, it seeks to identify aspects of operational improvement that can be applied in stores or in the supermarket chain. To this end, knowledge about satisfaction, loyalty and engagement was reviewed. The methodology applied in the study were two surveys a qualitative Focus Group type and another quantitative survey type survey. The results of the surveys demonstrate that satisfaction, loyalty and commitment can not explain the difference in performance of the units, but many improvements have been made so that stores can improve their services.
Spettel, Elisabeth. "Double jeu de la subversion : entre dadaïsme, surréalisme et art contemporain." Thesis, Bordeaux 3, 2015. http://www.theses.fr/2015BOR30042.
Повний текст джерела« Do not enter if you are not subversive ». This sentence could decorate the frontispiece of Cabaret Voltaire, the famous place where Dadaism was born in 1916. Dada 's shows subverted aesthetic conventions, questioned the status of the work of art and mixed styles and mediums even integrating objects, photomontages, masks, marionettes in artistic area. This interdisciplinary and transgressive characteristic reappears with Surrealists, well-known for their scandals, manifestoes, literary and artistic inventions but also for their political involvement. These both avant-gardes broke with academic history of art. Their subversive characteristic is still influencing nowadays a lot of occidental contemporary artists on a formal, thematic or creative way. Nevertheless, the change of context leads to redefine the subversion which sometimes turns into provocation in contemporary artists' practices, taking the risk of changing into a new norm and being taken over by the art market. This thesis intends to study these differences between subversion and provocation comparing two contexts : the context of the historical avant-gardes' and the contemporary one with the end of the grand narratives
Bonzi, Bénédicte. "Faim de Droits : le don à l'épreuve des violences alimentaires." Thesis, Paris, EHESS, 2019. http://www.theses.fr/2019EHES0075.
Повний текст джерелаThe right to food is fundamental. However, in France direct, regular and sufficient access to food is still not guaranteed for the entire population. To remedy this, volunteers in associations, including les Restos du Cœur, mobilized to distribute food to men, women, and children in need. These volunteers address the short-comings of the state from the grassroots level, and in this way contain violence. This violence which I call food violence corresponds to the physical and moral degradation of a person queuing for food in a country where food is abundant. In this Phd I make the invisible ever-present tensions visible by describing situations which give rise to both outbursts of open physical violence and subtle structural violence, as well as spontaneous empathy of the committed volunteers. Today, with the implementation of the Loi Garot (2016), two circuits and logics of gift giving oppose and complement each other: the indirect tax-deductible gift by supermarkets of unsold and zero-rated goods and the direct gift of working time and attention by the volunteers. The first fits into the market logic of maximization, the second expresses moral principles and is part of a circular gift economy with the four elements of demanding, giving, receiving, and returning (Mauss). This moral economy (E.P. Thomson) can be seen as an act of resistance to commodification. It responds to the injustice of abandonment (Agamben) by sustaining the social bond, in opposition to a market economy, governed by calls for tenders, competition and tax adjustments that exclude the most vulnerable populations and thus penetrates the aid sector with its standards and disciplines (Foucault). Food violence arises in this particular tension, as the hunger of some tends to enrich others. By following the experience of recipients of food aid; those who are hungry and who resort to food donations, this work questions the responsibility and the role of the French State in the application of the right to food
Yamahaki, Camila. "Shareholder engagement in emerging markets : institutional and organisational determinants in Brazil and South Africa." Thesis, Middlesex University, 2013. http://eprints.mdx.ac.uk/12855/.
Повний текст джерелаStrödter, Kristina. "Markencommitment bei Mitarbeitern Bedeutung der Kongruenz von Mitarbeiter und Marke für das Markencommitment in Unternehmen." Berlin Logos-Verl, 2008. http://d-nb.info/989718387/04.
Повний текст джерелаWoisetschläger, David. "Markenwirkung von Sponsoring : eine Zeitreihenanalyse am Beispiel des Formel 1-Engagements eines Automobilherstellers /." Wiesbaden : Dt. Univ.-Verl, 2006. http://www.gbv.de/dms/ilmenau/toc/521618193.PDF.
Повний текст джерелаJain, Priyanka. "NEOLIBERALIZING THE STREETS OF URBAN INDIA: ENGAGEMENTS OF A FREE MARKET THINK TANK IN THE POLITICS OF STREET HAWKING." UKnowledge, 2013. http://uknowledge.uky.edu/geography_etds/14.
Повний текст джерелаLongfield, Lynsey. "Challenges and Opportunities Shaping Smallholders’ Engagement with Formal and Informal Markets for Food and Livelihood Security: A Rift Valley, Kenya Case Study Analysis." Thesis, Université d'Ottawa / University of Ottawa, 2014. http://hdl.handle.net/10393/31603.
Повний текст джерелаBerkmann, Manuel [Verfasser], Werner J. [Gutachter] Reinartz, and André [Gutachter] Marchand. "Essays on Customer Engagement Strategies and Tactics in Business and Consumer Markets / Manuel Berkmann ; Gutachter: Werner Reinartz, André Marchand." Köln : Universitäts- und Stadtbibliothek Köln, 2020. http://nbn-resolving.de/urn:nbn:de:hbz:38-112955.
Повний текст джерелаBerkmann, Manuel [Verfasser], Werner [Gutachter] Reinartz, and André [Gutachter] Marchand. "Essays on Customer Engagement Strategies and Tactics in Business and Consumer Markets / Manuel Berkmann ; Gutachter: Werner Reinartz, André Marchand." Köln : Universitäts- und Stadtbibliothek Köln, 2020. http://d-nb.info/1213897092/34.
Повний текст джерелаPrysmakova, Palina. "Public Service Motivation in Public and Nonprofit Service Providers: The Cases of Belarus and Poland." FIU Digital Commons, 2015. http://digitalcommons.fiu.edu/etd/1792.
Повний текст джерелаRossiter, Raissa A. "The internationalisation of software firms : evidence from Brazil : an integrative framework for the study of the impact of business network collaboration on international engagement through exports and imports." Thesis, University of Bradford, 2011. http://hdl.handle.net/10454/5439.
Повний текст джерелаPéjout, Olivier. "La conditionnalité en droit des aides d'Etat." Thesis, Bordeaux, 2017. http://www.theses.fr/2017BORD0616/document.
Повний текст джерелаState aid law is a unique area of European Union (EU) law. Its objective makes it evenunique in the world and yet it remains partly unknown and its effects underestimated. Theeconomic and financial crisis, which began in 2007, has brought it back to the forefront. Inthis context, a tool has proved to be central in the management of events: conditionality. Thistechnique, which has long been ignored, has always had an unsuspected influence on themechanism of control over state support. On the one hand, it authorizes the Commission torequire substantial changes, both in the aid project and for the beneficiaries, in order toauthorize its implementation. On the other hand, conditionality allows the Commission to putforward a political agenda, indirectly, to service the deepening of the EU. Its impact is notlimited to the question of the compatibility of public funding. It is also expressed in the contextof the monitoring of conditional decisions, and possible judicial review. New techniquesbased on conditionality have emerged at all stages state aid control. Moreover, it plays aconsiderable role, upstream, in the process of creating state aid law and its soft law. Givenits scope, this study focused on measuring the extent of this phenomenon, defining itsconcepts, identifying its forms and evaluating its consequences. As a result, conditionality isat the origin of a new approach to state aid law
Dreyer, Sylvain. "L' engagement critique et la Révolution des autres textes et films, des années 60 aux années 80." Paris 7, 2007. http://www.theses.fr/2007PA070075.
Повний текст джерелаWe suggest in this work to compare the respective strategies of the writing and the cinema which appear within works concerning the revolutionary fights, from the 60s to the 80s, mostly the Cuban revolution, the war of Vietnam and the Palestinians resistance. Our corpus is composed by what we call the "critical commitment works": the texts of Jean Genet and the films of Jean-Luc Godard, Agnès Varda and Chris Marker. We also approach works of fiction which show a documentary slope, in particular the films of Godard of the second half of the sixties and some theatre plays by Armand Gatti. We evoke also certain documents realized for informative or militant purpose (articles, reports, essays, films), which claim a subjective glance (Henri Alleg, Pierre Guyotat, Michèle Ray), which refuse the dogmatism (Sartre) or which emphasize aspects who are not directly political (Madeleine Riffaud). What is the specificity of the "critical commitment works" ? These seize a conflict or a war in a purpose of commitment, while including a critical and artistic dimension: critical as far as they question the possibilities and the properties of the ideological speech, by examining texts and movies of the fighting countries, and artistic as far as they show an intention of renewing the representations. Our work proposes three moments: the characteristics of the critical testimony, the rhetoric of criticism, and the invention of a political poetics
Changwony, Frederick Kibon. "Three essays in household finance." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/20407.
Повний текст джерелаDandurand, Guillaume. "La responsabilité sociale des entreprises est-elle sociale?" Thèse, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/20544.
Повний текст джерелаFischbach, Christian [Verfasser], Marcel [Akademischer Betreuer] Erlinghagen, and Gerhard [Akademischer Betreuer] Bäcker. "Freiwilliges Engagement – das Sozialkapital in einer alternden Zivilgesellschaft. : Eine Untersuchung der freiwilligen Helfertypen in der Betreuung von Demenzkranken in Deutschland und den Niederlanden. / Christian Fischbach. Gutachter: Gerhard Bäcker. Betreuer: Marcel Erlinghagen." Duisburg, 2013. http://d-nb.info/104237354X/34.
Повний текст джерелаClaesson, Stefan, and Christina Claesson. "Eftersöka, utveckla och vårda : när nyckelkompetensen går på två ben." Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4407.
Повний текст джерелаSyfte: Att studera hur relationen mellan arbetsgivaren och den enskilde arbetstagaren påverkar offentlig verksamhets möjlighet att attrahera, rekrytera samt behålla nyckelkompetens inom organisationen.
Metod: Studien har utgått från en kvalitativ datainsamlingsmetod genom intervjuer med respondenter ur Landstinget Gävleborg. Materialet från de genomförda intervjuerna har därefter sammanförts och ställts mot olika sekundära informationskällor, vidare har respondenternas svar analyserats med tillämplig litteratur för att därefter utmynna i våra slutsatser.
Resultat & slutsats: Verksamheten är idag allt för fokuserad på mätning av nyckeltal för att se vad som produceras per skattekrona, och ser inte vilken påverkan som ett ineffektivt kompetensförsörjningssystem av nyckelkompetenser har. Ett vidgat synsätt och omhändertagande av kompetensförsörjningen i allmänhet och kompetensutvecklingen i synnerhet gör att dessa kostnader kommer att betala sig, inkompetensen kostar mer i flera perspektiv.
Förslag till fortsatt forskning: Framtida studier skulle kunna inrikta sig mot att studera hur kompetensförsörjningssystemet ser ut i dag och hur en tänkbar utveckling kan se ut. Den högsta ledningen lägger stort fokus och ansvar på "chefen". Vilken chefs- och ledarskapsutveckling bedrivs idag, vilka brister finns och vad skulle kunna göras för att utveckla den. Vilka kompetensåtgärder genomförs till vilken kostnad och hur påverkar det verksamhetens möjlighet till resurseffektiv verksamhet.
Uppsatsens bidrag: En lyckad och väl fungerande kompetensförsörjning av nyckel-kompetenser kräver ett engagemang från högsta ledningen, som genomsyrar hela organisationen. Arbetsgivarens roll samt hur organisationen är uppbyggnad är en viktig del i om företaget ska ha en framgångsrik och effektiv kompetensförsörjning eller inte. Kom-petensförsörjning omfattar alla påverkansfaktorer och därför kan delområden inte behandlas var för sig utan måste ingå i en helhet, en kompetensförsörjningsprocess.
Aim: To study how the relation between the employer and the employee influence public sectors possibility to attract, recruit and keep key competence within the organisation.
Method: The study is founded on a qualitative method for collection of data through interviews with personnel attached to "Landstinget Gävleborg"[1]. The material gathered during the interviews has then been brought together and compared with different secondary sources, further on the respondents replies has been analyzed in comparison to applicable literature and thereafter derive our conclusions.
Result & Conclusions: The activity today is all too focused on business ratio and to see what is produced for received tax revenues, and don´t reflect on which implications a ineffective system for developing key competences have. A broader perspective and caring for developing competences in general and key competences in particular will make invest-ments worth while, incompetence are more costly in a variety of perspectives.
Suggestions for future research: Future studies could e.g. look further into how a conceivable development of the exciting system for development of competences could look like in the future. Top management have a large focus on and give the director vast responsibility. What director- and leadership development is conducted and what flaws can be seen, and what could be done to eliminate these flaws and develop the system concerning key competences. What measures regarding competences is conducted and to what cost, and how does this inflict on the organisations opportunity to perform a resource effective activity.
Contribution of the thesis: A successful and well functioning competence development of key competences demands a commitment from the top management which permeate the entire organisation. The directors´ role and how the organisation is structured are important parts if the organisation shall have a successful and efficient competence supply, or not. Supplying competence to an organisation includes all factors that have influence on the process, so for that reason can single areas or matters not be managed separately but be part in a solution as a whole, in a competence supplying process.
[1] County council, politically elected body representing a number of municipalities regarding issues concerning e.g. health- and medical service, education and social care.
Cai, Qianyi. "Contribution à la construction du droit fiscal chinois continental." Thesis, Sorbonne Paris Cité, 2018. http://www.theses.fr/2018USPCB153.
Повний текст джерелаContinental Chinese tax law is the result of a complex process. On the one hand, it is relative to its history and geography, on the other hand, it is strongly related to its economic regime. In the global context, the development of globalization also influences fiscal decisions of the state's legislative authority. This thesis attempts to analyze the tax law of mainland China since the founding of the country on October 1st, 1949, through its construction, laws and regulations and practices. The main challenge of this approach is to implement a study between the continental Chinese tax law and the effects of the state economy and the global economy, in order to grasp the peculiarity of mainland China's tax law. Thus, this research is based on two dimensions: the dimension at the national level and the dimension at the international level
PRITCHARD, IAN L. "Personality and Group Climate in Corporate Training." University of Cincinnati / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1218136492.
Повний текст джерелаChen, Hsien-wen, and 陳賢文. "The Strategies of Emerging Market Engagement of An International Gas Company." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/31346068979206881347.
Повний текст джерела國立中山大學
高階經營碩士班
97
In this work, an electronic gas company was chosen as a research objective to understand how to execute the strategic planning and competition in an emerging market such as solar cell industry. First, individual industrial analysis was carried out for both electronic gas industry and solar cell industry, which provide the connections and characteristics between these two industrial segments. A project was selected as an example for detail explanation. It covers the initial competition attitudes of individual competitors; the crisis of silane shortage during the new industry segment emerging; how our company deals with the shortage crisis; how to identify the penetration strategies through a series of sales tactics and to confine the competitor advantages in order to obtain the maximum profit. In the conclusions, the track of competition planning was reviewed and the characteristics of gas industry were categorized for future research interests. Meanwhile, related theories were used to compared and contrasted in order to support the business case from the academic approach. At the end, a summary of competition review was included to outline how the organization rigidity causing an near-miss crisis to the overall strategic planning; why the early engagements to the emerging industrial segment is extremely critical to the electronic gas company; how the front line sales and marketing personnel to identify the business opportunities; also how to obtain the necessary resources in an internal competition.
Santos, Francisco Quedas Rodrigues dos. "Peugeot’s repositioning : how to change people’s engagement towards an automobile brand." Master's thesis, 2015. http://hdl.handle.net/10400.14/17312.
Повний текст джерелаA Peugeot, marca que atua no sector automóvel, representa cerca de 9,5% do mercado de ligeiros de passageiros no mercado Português. Este é o um mercado que se caracteriza por representar compras de alto risco, compras planeadas e normalmente com um grande número de influenciadores para que o risco da compra seja o menor possível para o comprador. No ano de 2013, já depois de ultrapassada uma das piores eras em termos de vendas no setor automóvel, o Grupo foi conduzido para uma nova estratégia – ‘Back In The Race’ – que se caracteriza pelo reposicionamento das marcas já existentes do grupo – Citroen e Peugeot – e a separação para marca independente da marca DS. Este reposicionamento visa a Peugeot a ser a marca generalista do grupo e a Citroen a ‘marca de entrada’ do grupo, percebida como a marca mais acessível. Para ilustrar esta estratégia de reposicionamento da Peugeot, algumas ações de marketing tiveram que ser pensadas para ser comunicada. Como tal, algumas ações foram discutidas para se saber qual seria a mais eficaz e diferenciadora, de forma a envolver os consumidores com a marca.
Minami, Adriana Luri. "Sharing economy and collaborative consumption: what drives engagement in the Brazilian market?" Master's thesis, 2018. http://hdl.handle.net/10362/52483.
Повний текст джерелаMazzante, Elisa. "Engagement on Instagram : emotions and content of picture posts in the luxury market." Master's thesis, 2020. http://hdl.handle.net/10400.14/31286.
Повний текст джерелаA crise de saúde pública (Covid-19) que vivemos sublinha a importância dos meios digitais, e o papel destes nas atividades de comunicação e venda. Neste trabalho será analisada a relevância de um diálogo entre clientes e marcas no Instagram, nomeadamente analisando uma medida quantitativa: engagement, refletido pelos gostos/comentários nas publicações. Os efeitos das Tipologias de Conteúdos e Emoções no Engagement Ajustado foram analisados, considerando simultaneamente as Categorias de Produtos de Luxo identificadas pelo conglomerado de luxo, LVMH, de modo a compreender as características mais envolventes das publicações. Estudei 610 publicações de 8 marcas internacionais de luxo em 4 categorias de produtos. Descobri diferenças estatisticamente significativas no Engagement Ajustado para diferentes Tipologias de Conteúdos neste mercado. Especificamente, as diferenças no Engagement Ajustado entre as Tipologias de Conteúdos diferem ligeiramente ao considerar as Categorias de Produtos, a presença de Faces e Emoções na publicação. Ao contrário de pesquisas anteriores (Bakhshi et al., 2014), as publicações com faces receberam um Engagement Ajustado significativamente inferior ao das publicações sem faces. Contudo, em pesquisas anteriores, publicações que mostram Emoções apresentam um Engagement Ajustado mais elevado que publicações com faces semelhantes a modelos (Lewinski et al., 2014). Adicionalmente, as Categorias de Produtos de Luxo registaram diferenças significativas no Engagement Ajustado, em linha com pesquisas anteriores sobre o Engagement de múltiplas categorias de produtos (por exemplo, De Vries et al., 2012). Esta investigação poderá orientar as decisões dos gestores de redes sociais no que respeita às características e/ou tipologia de conteúdos a colocar nas publicações da marca.
Simões, Ana Rita Ferreira Fernandes. "Using engagement drivers to understand differences in loyalty in the portuguese beauty and hygiene market." Master's thesis, 2020. http://hdl.handle.net/10362/114483.
Повний текст джерелаLeite, Maria Leonor Correia Telles Salazar. "Consulting lab with CUF: enhancing patient experience and loyalty through digital engagement." Master's thesis, 2021. http://hdl.handle.net/10362/133435.
Повний текст джерелаGenova, Christian II Angeles. "The Effect of Smallholder Vegetable Production on Children’s Dietary Quality and Nutritional Outcomes: Evidence from Vietnam." Thesis, 2019. http://hdl.handle.net/2440/123104.
Повний текст джерелаThesis (Ph.D.) -- University of Adelaide, Centre for Global Food and Resources, 2019
Marques, André Cabral Pinheiro da Costa. "Fan-club relationships: The effect of player transfers on brand love and fan-club engagement." Master's thesis, 2020. http://hdl.handle.net/10071/22163.
Повний текст джерелаO Mercado de Transferências de Jogadores tem um papel chave na performance financeira e desportiva de um clube de futebol. Em adicional, os valores de transferências têm aumentado exponencialmente nos últimos anos tendo-se tornado ainda mais importante para os modelos de negócio dos clubes. Mas o que pensam e sentem os fãs? Esta dissertação adapta o conceito de Relação Consumidor-Marca que tem sido estudado em vários setores para Relação Fã-Clube. Estes tipos de relações foram estudados no passado, mas nunca incluíram o Mercado de Transferências como um importante fenómeno que pode ser influenciador das mesmas. Assim sendo, um modelo conceptual que inclui este fenómeno foi desenvolvido à volta de conceitos principais como Amor à Marca e Compromisso Fã-Clube assim como os seus antecedentes e consequências, formando um modelo de relação Fã-Clube. Um questionário foi partilhado através de comunidades de futebol online que reuniu 452 respostas. Foi descoberto que o Mercado de Transferências tem de facto um efeito positivo no Amor à Marca e Compromisso Fã-Clube. Esta influência baseia-se nas emoções geradas durante estas fases específicas do ano. Contudo, a perceção de qualidade e valor de transferências passadas não influenciam o quanto um fã ama mais ou menos o seu clube, tal como o seu compromisso para com o mesmo. Esta dissertação apresenta recomendações de como os clubes de futebol devem atuar nestas fases para tirar partido melhor deste fenómeno e fortalecer o compromisso dos fãs, assim como implicações académicas, limitações e futuras direções de estudo.
Negrão, Maria Beatriz Miranda Peres. "Barclaycard: A Go-To Brand for Payments and Lending in the Iberian Peninsula: Strategies of Portfolio Optimization in the Portuguese Market and New Customer Engagement in Spain." Master's thesis, 2015. http://hdl.handle.net/10362/20590.
Повний текст джерелаThe CEMS-MIM Business Project carried in partnership with Barclaycard implied the creation of strategies to increase the customer database value, which highly depends on consumer loyalty levels and new customer acquisition rate. In a first stage, the current competition was assessed. Secondly, by studying consumers’ preferences through the creation of two distinct surveys, it was possible to derive the main priorities for Barclaycard’s product portfolio development. Generally, customers highly value immediate benefits and financial benefits. Therefore, Barclaycard is advised to implement cashback, Email/ SMS alerts, and keep flexible repayment conditions, in order to achieve its goals.
Pereira, António Maria Castel-Branco Falcão Simões. "Consulting project with Cuf." Master's thesis, 2021. http://hdl.handle.net/10362/122967.
Повний текст джерелаSousa, Miguel Alexandre Xavier de. "Consulting project with Cuf: enabling care integration through a digital ecosystem." Master's thesis, 2021. http://hdl.handle.net/10362/123987.
Повний текст джерелаCosta, Sara Vieira Dos Santos. "Consulting project with CUF - disrupting traditional care through a digital value-based approach." Master's thesis, 2021. http://hdl.handle.net/10362/127697.
Повний текст джерелаVojteková, Zuzana. "Občanská participace žen, které nakupují eticky." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-388548.
Повний текст джерелаSequeira, Ricardo Leal Ribeiro Neves. "The optimal consumer : targeting the right consumers to meet." Master's thesis, 2016. http://hdl.handle.net/10400.14/20057.
Повний текст джерелаA presente dissertação oferece uma visão geral de tópicos relevantes de marketing como targeting, vantagem competitiva e a sua influência na capacidade de uma empresa superar os seus competidores através da análise do caso de estudo da PharmAssistant, uma startup portuguesa que está a desenvolver soluções que envolvam o paciente, para debilitar a não adesão a regimes complexos de medicação. A empresa desenvolveu uma caixa de comprimidos inteligente e uma aplicação de telemóvel, deste modo opera no mercado de saúde digital. Actualmente o CEO apresenta dúvidas para decidir qual o caminho mais eficiente para comercializar os seus produtos: devemos continuar a ter como alvo pacientes com no mínimo uma doença crónica ou devemos ter como alvo empresas que beneficiem com a venda dos produtos. A dissertação usa pesquisas de mercado para recolher informação sobre a empresa, o mercados, os consumidores e os competidores. Consequentemente, as implicações dos resultados para a escolha do alvo mais desejável são discutidas.
Oliveira, Maria Francisca Lopes Pinto de Figueiredo. "In-store services: understanding the competitive landscape in Europe." Master's thesis, 2016. http://hdl.handle.net/10362/20545.
Повний текст джерелаPrivate labels have changed the landscape of the retail industry, either in terms of customers’ preferences, retailers’ business models, manufacturers, and their relationships. Europe has been considered a successful market regarding the penetration of store brands, which questions whether Daymon Worldwide, whose core business is the strategic development and branding of private labels, is able to add value to this continent. In this paper, the in-store environment of Portuguese and Spanish retailers is analyzed, as well as execution and customer engagement services being offered in the market, to develop six go-to-market strategies that two business units (SAS and Interaction) could include in their portfolio as a first step for Daymon to prove its competencies and penetrate Europe.
Benatia, David. "Essays in econometrics and energy markets." Thèse, 2018. http://hdl.handle.net/1866/21168.
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