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Статті в журналах з теми "Management decisions in the advertising activity"
1
Mackay, Robert M., Roberto Minunno, and Gregory M. Morrison. "Strategic Decisions for Sustainable Management at Significant Tourist Sites." Sustainability 12, no. 21 (October 29, 2020): 8988. http://dx.doi.org/10.3390/su12218988.
Повний текст джерелаАнотація:
This research explores how tourist site management and human attitudes and behaviours can help decrease the pressure of tourism on the environment. Estimates show that, together with ancillary sectors, the tourism industry is expected to contribute approximately 6.5 gigatons of greenhouse gases by 2025. These emissions are primarily a result of tourists favouring air travel and luxury experiences that require more energy outputs. Additionally, tourism continues to grow and has become a routine activity for the middle class who travel more regularly on an annual basis. With growing middle classes in many developing countries, the number of tourists who will be able to afford recreational travel is estimated to increase exponentially. The pressures and demands of increasing tourist numbers can strain vulnerable natural sites. These predictions show that changes within the tourism industry fabric are necessary. Against this backdrop, this research employs a combined methodology. A survey methodology was employed to explore tourist attitudes towards tourism sites and their behaviours and decision making with a top-down and bottom-up approach. Additionally, an interview methodology of tourism field experts was employed to investigate the attitudes of the industry and how consumer behaviours may be influenced. Findings from the survey and interview discussions were employed to inform four managerial aspects. First, the ticket price of the tourist experience should be proportional to the value proposition of the experience. Second, a government-led framework could guide businesses towards sustainable management and educate their tourists on greener practices. Third, businesses could integrate sustainability issues into their marketing and advertising to create awareness and ensure the longevity of the site. Lastly, tourism bodies and businesses could increase their partnerships with local custodians to add cultural value and understand the visitor experience.
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Lutsenko, Oleksandra, and Kateryna Tsymbaliuk. "ANALYSIS OF THE USE OF PROJECT MANAGEMENT TOOLS BY UKRAINIAN COMPANIES." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 (December 3, 2021): 288–93. http://dx.doi.org/10.31891/2307-5740-2021-300-6-44.
Повний текст джерелаАнотація:
The article defines the essence of Internet advertising, analyzes the current state and volume of Internet advertising in comparison with other types of media advertising; the essence and types of Internet promotion, application of Internet promotion tools are considered and their comparison is made. The main indicators of the Internet advertising market in Ukraine are analyzed and the most popular types of online advertising are identified. The main tasks of Internet advertising as an important tool of marketing strategy for any activity are revealed. The classification of advertising on the Internet has been improved, the main types are grouped according to eleven selected features. The essence of each type of advertising is revealed, the theoretical understanding of which will allow the advertiser to make an effective decision on the appropriateness of advertising tools, settings, minimize risks in promotion, rational use of advertising budget, increase performance after the show. Also, a comparative assessment and features of the most popular types of advertising, revealed the advantages and disadvantages of Internet advertising in order to improve its theoretical analysis. The article discusses the theoretical foundations of Internet marketing, analyzes the use of Internet marketing tools, investigates the introduction of innovative Internet marketing trends in the activities of modern enterprises. Internet marketing tools have been reviewed and characterized, such as: SEO-optimization, ie search engine promotion; E-mail; advertising on social networks (SMM); contextual advertising, one of the most popular advertising methods on the Internet; banner advertising, graphic image is located on the website page Publisher; traffic arbitrage, purchase by a webmaster of traffic at a certain price for resale on better terms. The main trends that dominate the field of Internet marketing are identified and analyzed, namely: dynamic activation of mobile marketing, active use of web analytics, advertising in video format, influencer marketing (a strategy that requires special people to reach the desired audience), Email marketing, content marketing, Instagram promotion, chatbots and messengers, the transition from individualism to collaborative creativity. It is concluded that Internet technologies are changing the way companies interact with their employees, partners, competitors and suppliers, and Internet marketing is evolving with incredible speed, and only those who are able to change and adapt to new business conditions are catching up with new trends, think of a quality marketing strategy.
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Shumilo, Yana. "Conceptual provisions of the mechanism of reflexive control of consumer behavior in the marketing activities of enterprises." Economy of Industry 1, no. 97 (April 11, 2022): 103–17. http://dx.doi.org/10.15407/econindustry2022.01.103.
Повний текст джерелаАнотація:
Methodological approaches are studied and conceptual provisions of the mechanism of reflective management of consumer behavior in marketing activities of enterprises are proposed, which involve identifying reflective components of consumer behavior in the decision-making process on product acquisition, formation and implementation of reflective control influences. The method of identifying reflective components of consumer behavior in marketing activities of enterprises, in particular – the factors influencing the likelihood of consumer inheritance in the decision to purchase products, based on the conclusions of neurobiological researches by V. Klyucharev and improved method of multifactorial researches by R. Cattell. A distinctive feature of the improved R. Cattell’s method is the interpretation of questionnaires to determine the reflective components of consumer behavior in the decision to purchase a product, including the level of emotional instability, conformism, introversion, awareness and evaluation of decision-making time. reflexive control influences to increase product sales. The formalization of key reflexive components is carried out and the sequence of stages of realization of the mechanism of reflexive management of behavior of consumers in marketing activity of the enterprises is resulted. To implement the conceptual provisions of the mechanism of reflective management of consumer behavior in marketing activities of a company proposed to use a modified model "advertising of goods" by A. Chkhartishvili aimed at profit maximization, which, unlike existing, uses reflective components of consumer behavior in the purchase decision products, in particular – the tendency of consumers to imitate. The application of the model will increase the efficiency and validity of management decisions to manage consumer behavior to enhance the competitive advantages of the enterprise.
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Wulandari, Retno. "ANALISIS TITIK IMPAS PADA INDUSTRI ROTAN HIDAYAH SIDOREJO KECAMATAN CURUP TENGAH." Jurnal Ilmiah Raflesia Akuntansi 6, no. 2 (October 26, 2020): 34–45. http://dx.doi.org/10.53494/jira.v6i2.48.
Повний текст джерелаАнотація:
Good profit planning will affect the success of the business in achieving optimal profit. The calculation of future profits is very useful for preparing the profit planning process. In general, almost all management decisions will have more impact on activities or attitudes in the future than on past activities or attitudes. Thus management decision making is a continuous process. This continuous process makes management must be able to anticipate upcoming events and plan what must be done, including planning company profits. Profit Volume Cost Analysis (cost-volume-profit analiysis) is often called a break event point analysis because of the significance of the break event point in this analysis, in the profit volume cost analysis, volume refers to all activity cost triggers, such as sales units are assumed to collaborate with changes in income, costs and profits. Based on the results of the analysis, it can be concluded as follows; The amount of break even points for living room chair products in Hidayah Sidorejo's rattan industry is 4 units, meaning that the company will be in a position where the profit is equal to 0. The amount of contribution margin for living room chair products in Hidayah Sidorejo's rattan industry is Rp. . 2,879,000 The operating profit target is assumed if Hidayah's rattan industry is targeting a profit of Rp. 10,000,000, then the number of units that must be sold is 7 units of living room chairs. The results of the cost volume profit analysis in the decision making for advertising spending show that Hidayah's rattan industry decides to advertise in the newspaper with an advertising cost of Rp. 1000,000, then this will increase the contribution margin by Rp. 2,879,000 and operating profit increased to Rp. 1,879,000 even though the cost continued to increase to Rp. 11,000,000 The results of the cost volume profit analysis in decision making to reduce the selling price from Rp. 6000,000 / chair set becomes Rp. 5,000,000 / set of chairs will reduce the contribution margin by Rp. 10,000,000, although if you lower the selling price the sales will increase to 10 units.
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Sukoco, Andreas Ari, and Fadjar Iriantono. "RESPONSE KONSUMEN TERHADAP ASOSIASI ENDORSER PERUSAHAAN." Jurnal Riset Manajemen dan Bisnis 5, no. 2 (December 1, 2010): 173. http://dx.doi.org/10.21460/jrmb.2010.52.60.
Повний текст джерелаАнотація:
The issue of advertising effectiveness is strongly related with theinstrumental attributes of an advertisement. One of the attributes is an endorser. The existence of an endorser has a big influence on the outcomes of an advertising activity because an endorser has a strong effect on the image of products or services advertised. This inquiry merely focuses on the attempt to see the impact of an endorser image on the image of products being advertised. It is also to see how the changes of the image of an endorser and the decision making made by a top management about a problematic endorser have relevance with customers’ perspectives. The participants of this study are the students of Duta Wacana Christian University. The analysis is with different test average, mean, and standard deviation. The result indicates that the presence of a celebrity endorser gives a positive effect on the image of products and the image of a company. Moreover, the customers also give a positive appreciation to the decision of top management to end a contract with a problematic endorser.Keywords: endorser, advertisement, image
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Rainero, Christian, and Giuseppe Modarelli. "CSR for emergencies: The two concepts of accountability." Corporate Ownership and Control 18, no. 1 (2020): 78–95. http://dx.doi.org/10.22495/cocv18i1art7.
Повний текст джерелаАнотація:
This work tries to highlight the determinant role of CSR during periods characterized by non-linearity and to produce insights for further research on a dual perspective: 1) companies’ decision-making on CSR implementation and promotional tool preference; 2) consumers’ purchasing/consuming decision-making. So, the interrelated perspective, under the influencing contextual variable of the recent COVID-19 pandemic, would show a crucial role of CSR as an anti-crisis solution. The domain-based review, the direct observation mixed with field analysis survey-based on a sample of 208 respondents made possible the hermeneutical and inference activity on results according to the Situational Crisis Communication Theory and Goffman’s view on the art of impression management, mixed with a persuasive approach characterizing advertising. The perception analysis, not directly operated ethnographically with companies, allowed to investigate CSR from different angles, permits the researchers to observe the exponential rise of advertising campaigns with a social scope and CSR promotional activities in accordance with the emergence of the two intrinsic concepts of accountability from an external point of view.
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Samoilyk, I., N. Stebliuk, M. Kucher, and Y. Saihak. "The pandemic influence on the strategy and marketing policy of different types hotel enterprises." Actual Problems of Economics 1, no. 238 (2021): 90–99. http://dx.doi.org/10.32752/1993-6788-2021-1-238-90-99.
Повний текст джерелаАнотація:
Recommendations for the development of hotel business development strategy and marketing policy depending on the types of business entities have been further developed in the article. Analytical data characterizing the impact of the COVID-19 pandemic on the tourism industry and hotel business have been diagnosed. The main strategic decisions made by hoteliers during the crisis have been analyzed. It has been substantiated that the strategy of diversification consisting in the expansion of activity directions; and also restructuring and reengineering � for the big enterprises, and spatial expansion � for small enterprises, are expedient for implementation for effective development of hotel business enterprises. The main priority of the hotel business strategic development should be to increase the level of safety and medical protection of customers. Marketing policy should be based on digital technologies to promote hotel and related services, including advertising and formation of target segments through SMM marketing, as well as optimization of the pricing system according to demand based on SRM management
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Kondrashov, Olexandr M., and Nataliia P. Novak. "Instruments of state regulation and fiscal mechanisms of financial and investment support and development of agricultural enterprises." Economies' Horizons, no. 2(9) (June 15, 2019): 88–94. http://dx.doi.org/10.31499/2616-5236.2(9).2019.213490.
Повний текст джерелаАнотація:
The purpose of the study is to substantiate the priority components and instruments of state regulation and the use of fiscal mechanisms to ensure the growth of financial and investment resources and the development potential of agricultural enterprises. Methods used in the research process: monographic, historical, system-structural-analysis and synthesis, problem-target approach. Results. The structure and components and tools of state regulation of financial and investment support and other priorities for the development of agricultural enterprises are determined. These include institutional support, currency regulation, overcoming bureaucracy and corruption. Particular importance is given to fiscal mechanisms and regulation of property rights. The main problems hindering the development of regional media platforms are presented. The main problems include: inadequate provision of the Internet access; low quality of traffic, content (no advertising market, no paid subscription) and fact-checking; the influence of the media founders on editorial policy; the dominance of hidden advertising. In domestic business conditions, agricultural entrepreneurs must rely on a clear definition of the legality of the actual existing rights of owners. This requirement is aimed at reducing the number of errors in management decisions, the implementation of long-term development strategies, risks and the amount of transaction costs of economic activity. Practical meaning. Agricultural enterprises, department of agro-industrial development of district and regional state administrations, tax authorities, economic faculties of universities. Prospects for further research. This allowed to determine the prospects for the development of agricultural enterprises on the basis of state support and prudent fiscal policy.
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Peráček, T., B. Mucha, P. Brestovanská, and Ľ. Strážovská. "Legal regulation of drug advertising and its restrictions in the conditions of the Slovak Republic." European Pharmaceutical Journal 66, no. 1 (June 1, 2019): 4–10. http://dx.doi.org/10.2478/afpuc-2019-0001.
Повний текст джерелаАнотація:
Abstract The question of drug availability is a key requirement for each country. Their deficiency can cause fatal consequences for the health of the population. For this reason, the production and distribution of medicines represents the economic potential of the state, which is also protected and regulated in the Slovak Republic. Drug distribution is also part of every market economy as it is the primary form of business-to-customer (B2C) offering. At first glance, the promotion of drugs might seem to be just marketing. But this area is under the scrutiny of the Slovak legislations. From the point of view of the systemic nature of law, advertising of medicinal products is regulated both in public law and private law. This is particularly the area of administrative law, commercial law and civil or criminal law, which must respect the often complicated penetration of European law into national law. The issue of ad management and the associated availability of medicines, in our terms, is at the centre of public interest. The main aim of the authors in this paper is to examine not only the European but especially the national legal regulation of the advertising of medicines in the context of the decision-making activity of the Slovak authorities supervising compliance with the legal restrictions on the promotion of pharmaceutical products. Another goal is to identify the problems in application practice and to propose ways to eliminate identified shortcomings by specific procedures. The authors, through scientific and doctrinal interpretation, examine selected statutes of the Law on Advertising and related legislation pertaining to the issue of drug advertising. Through expert literature, jurisprudence and the decision-making processes of the administrative authorities, they seek answers to practical application problems. At the end of the contribution, they critically analyse the identified shortcomings and propose appropriate measures to eliminate them.
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ZABURMEKHA, Yevgena, O. HAIDUK, and Artem MYKHAILOV. "DIGITAL-MARKETING TOOLS IN AGRICULTURAL ENTERPRISES." Herald of Khmelnytskyi National University 302, no. 1 (January 2022): 82–87. http://dx.doi.org/10.31891/2307-5740-2022-302-1-14.
Повний текст джерелаАнотація:
Traditionally, most people are accustomed to consider the most effective way of advertising: advertising in print media and television, underestimating Internet advertising. Today it is becoming increasingly important to change views on product promotion on the Internet. Most small, medium and large business owners looking for options to promote goods or services turn to digital marketing tools. The Internet has made and continues to have a significant impact on the formation and development of the global information society. With the development of the Internet, approaches to business management and communication policy are changing as one of its components. The number of audiences on the Internet already exceeds a significant number of traditional media, so when forming a communication strategy, it is necessary to assess: whether Internet users are part of the target audience, how easy it is to reach it via the Internet. The theoretical aspects of the features and current trends in the development of the digital marketing system are examined in the robot. Analytical follow-up of the activity of Ltd “Biosad” was carried out. Approved methods and methods of molding and pushing products under the support of digital marketing tools. Intensive development of electronic communications is a powerful tool for selling goods and services, as well as a means of active economic and technological improvement, development of Internet sites and defines the face of the modern domestic Internet. The Internet audience is significant and is characterized by the ability to attract the attention of the target audience. A test advertising campaign was conducted on the social network Facebook, after which a decision was made to retarget. As the advertising traffic was conducted through the account, the audience of those who interacted with the company’s account during the last month was gathered.
Дисертації з теми "Management decisions in the advertising activity"
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Акатова, В. В. "Принципи і методи рекламного менеджменту". Master's thesis, Сумський державний університет, 2018. http://essuir.sumdu.edu.ua/handle/123456789/71883.
Повний текст джерелаАнотація:
Реклама - невід'ємне явище сучасності, яке пережило різні етапи становлення. В умовах ринку реклама є необхідною складовою системи комунікацій суб'єктів підприємницької діяльності. Актуальність роботи полягає в тому, що лише деякі комерційні підприємства можуть сьогодні успішно вести справи без реклами та ефективного рекламного менеджменту. У великих фірмах, де є штатні фахівці і забезпечена підтримка рекламного агентства, різні функції легко розподілити серед придатних для їх виконання працівників. Багато загальнонаціональних рекламодавців щорічно витрачають мільйони доларів і охоче ризикують величезними сумами заради виведення на ринок нових марочних товарів або послуг.
У першому розділі розглянуті призначення, сутність і сфера рекламного менеджменту, поняття і класифікація реклами, а також сучасні тенденції розвитку рекламного менеджменту в Україні.
У другому розділі проведено вивчення структури, функцій і видів рекламних агентств, розглянуті особливості планування рекламної кампанії, розробки бюджету і плану-графіка використання рекламних засобів в рекламній кампанії.
В третьому розділі розглянута характеристика та проведений аналіз роботи рекламного агентства " V.I.P. Media Group ", а також представлена проведена рекламна кампанія для ТОВ "Technical Vision" рекламним агентством " V.I.P. Media Group ".Реклама - неотъемлемое явление современности, которое пережило разные этапы становления. В условиях рынка реклама является необходимой составляющей системы коммуникаций субъектов предпринимательской деятельности. Актуальность работы заключается в том, что лишь немногие коммерческие предприятия могут сегодня успешно вести дела без рекламы и эффективного рекламного менеджмента. В крупных фирмах, где есть штатные специалисты и обеспечена поддержка рекламного агентства, разные функции легко распределить среди подходящих для их выполнения работников. Многие общенациональных рекламодателей ежегодно тратят миллионы долларов и охотно рискуют огромными суммами ради выведения на рынок новых марочных товаров или услуг. В первом разделе рассмотрены назначение, сущность и сфера рекламного менеджмента, понятие и классификация рекламы, а также современные тенденции развития рекламного менеджмента в Украине. Во втором разделе проведено изучение структуры, функций и видов рекламных агентств, рассмотрены особенности планирования рекламной кампании, разработки бюджета и плана-графика использования рекламных средств в рекламной кампании. В третьем разделе рассмотрена характеристика и проведен анализ работы рекламного агентства "V.I.P. Media Group", а также представлена рекламная кампания для ООО "Technical Vision" рекламным агентством "V.I.P. Media Group".
Advertising is an inalienable phenomenon of the present, which has undergone various stages of formation. In the market, advertising is a necessary component of the communications system of business entities. The urgency of the work is that only some commercial enterprises can successfully do business without advertising and effective advertising management. In the large firms where there are regular staff and the support of an advertising agency is provided, various functions are easily distributed among the suitable employees for their implementation. Many nationwide advertisers spend millions of dollars annually and willingly risk huge sums for bringing new branded goods or services to the market. The first chapter deals with the purpose, the essence and scope of advertising management, the concept and classification of advertising, as well as the current trends in the development of advertising management in Ukraine. In the second section, the study of the structure, functions and types of advertising agencies, considered the features of advertising campaign planning, budget development and plan-schedule of advertising tools in the advertising campaign. The third section deals with the characteristics and conducted an analysis of the work of the advertising agency V.I.P. Media Group, as well as a promotional campaign for "V.I.P. Media Group" advertising agency for Technical Vision Ltd..
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Zafari, Hesameddin. "Marketing Strategies to Enhance Profitability Among International Oil and Gas Service Companies." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4118.
Повний текст джерелаАнотація:
A significant drop in oil price in 2014 resulted in enormous pressure on marketing managers of international oilfield service companies to address new market expectations. In such competitive conditions, some marketing managers lack strategies to leverage profitability during downturns. The purpose of this multiple case study was to explore strategies that senior marketing managers of international oilfield service companies in the Middle East successfully used to enhance sales performance, revenues, and profits during periods of declining oil prices. Theory of market segmentation, targeting, and positioning formed the conceptual framework for this study. Data were collected through semistructured interviews of 5 senior marketing managers of international oilfield service companies throughout the Middle East. Data analysis was composed of organizing data, becoming familiar with the data, putting data in nodes, giving proper codes, interpreting the data, and presenting the results, which led to 5 primary themes including customers, relationship, differentiation, services, and prices. To increase reliability and reduce bias, triangulation was achieved by combining, comparing, and contrasting companies' annual reports and website contents with participants' information. Identifying the right strategies that lead to higher profitability is crucial for international oilfield companies. Developing dynamic segmentation strategies, targeting new market players, differentiating via innovation, and promoting reliable relationships increase the likelihood of grasping new opportunities. This study's implications for positive social change include having more sustainable and profitable firms contributing to prosperity of local communities, which leads to healthier economies and more stable societies.
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Bondar, Mykola, Natalia Iershova, and Tetiana Chaika. "Strategic management accounting as an information platform for measuring innovation of the enterprise." Thesis, SHS Web of Conferences, 2019. http://repository.kpi.kharkov.ua/handle/KhPI-Press/43498.
Повний текст джерелаАнотація:
The study provides an integrated analysis system of the innovative activity of the enterprise, generalized mechanism of information processing in the accounting and analytical system of the enterprise. The role of information of strategic management accounting and analysis in the accounting and analytical system of the enterprise is substantiated. The bimodal methodological approach to measuring innovation of the enterprise on the basis of an integral performance exposure, calculated on a set of partial indicators, using additive method was introduced.В даному дослідженні представлена комплексна система аналізу інноваційної активності підприємства, узагальнено механізм обробки інформації в обліково-аналітичній системі підприємства. Обґрунтовано роль інформації стратегічного управлінського обліку та аналізу в обліково-аналітичній системі підприємства. Запроваджено бімодальний методологічний підхід до вимірювання інновацій підприємства на основі інтегральної оцінки ефективності, розрахованої за сукупністю часткових показників з використанням адитивної методу.
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Сизов, А. В., та A. V. Sizov. "Совершенствование внешнеэкономической деятельности предприятий по производству драгоценных металлов : магистерская диссертация". Master's thesis, б. и, 2019. http://hdl.handle.net/10995/71065.
Повний текст джерелаАнотація:
The foreign economic activity of enterprises producing precious metals, in fact, determines their economic and social development. The company must organize its foreign economic activity in such a way as to ensure maximum income, as well as choose the most optimal solution for maintaining the effectiveness of foreign economic activity. In the first chapter, the conceptual framework and the interpretation of the basic essential categories of foreign economic activity. FEA is a commercial activity of business entities related to their participation in international economic relations. The analysis of foreign economic activity in the second chapter led to the conclusion that, in general, there is a negative downward trend in revenues from the export of goods, while the level of transportation costs increases. Revenue growth can be achieved both by reducing transportation costs and by reducing management costs. So, increasing the efficiency of foreign economic activity of JSC “EZ OCM” can be achieved by introducing outsourcing of all logistics. The paper proposes an algorithm for improving the foreign economic activity of an enterprise, based on a factor analysis of sales profitability, differing by the influence of the external market, which allows to increase the effectiveness of management decisions and foreign economic activity in general.Внешнеэкономическая деятельность предприятий по производству драгоценных металлов, фактически, определяет их экономическое и социальное развитие. Предприятие должно организовывать свою внешнеэкономическую деятельность таким образом, чтобы обеспечить получение максимального дохода, а так же выбрать наиболее оптимальное решение поддержания эффективности ВЭД. В первой главе рассмотрены понятийные основы и толкование базовых сущностных категорий внешнеэкономической деятельности. ВЭД – это деятельность, связанная с их участием в международных экономических отношениях. Анализ внешнеэкономической деятельности во второй главе позволил сделать вывод о том, что в целом наблюдается отрицательная тенденция снижения доходов от экспорта товаров, при этом возрастает уровень транспортных расходов. Рост выручки может быть обеспечен как за счет снижения затрат на транспортировку, так и за счет снижения управленческих затрат. Итак, повышение эффективности внешнеэкономической деятельности АО «ЕЗ ОЦМ» может быть достигнуто введением аутсорсинга всей логистики. В работе предложен алгоритм совершенствования внешнеэкономической деятельности предприятия, базирующийся на факторном анализе рентабельности продаж, отличающийся учетом влияния внешнего рынка, позволяющий повысить эффективность принимаемых управленческих решений и внешнеэкономической деятельности в целом.
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Зикіна, М. С. "Шляхи вдосконалення рекламно-інформаційної діяльності туристичного підприємства-оператора (за матеріалами туристичного оператора «Coral Travel Ukraine»)". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12699.
Повний текст джерелаАнотація:
У роботі розглядаються теоретико-методологічні основи розвитку рекламно-інформаційної діяльності в туризмі, розкривається суть функції та класифікація рекламної діяльності. Проведено аналіз діяльності туристичного підприємства оператора «Coral Travel Ukraine», зокрема його рекламну політику, та вплив рекламної і інформаційної діяльності на рівень розвитку підприємства. Визначено сучасні напрямки та перспективи вдосконалення рекламної діяльності підприємства оператора «Coral Travel Ukraine». В роботі запропоновані заходи спрямовані на вдосконалення рекламно-інформаційної діяльності туристичних підприємств-операторів, та проведено аналіз їх ефективності.The the work considers with the theoretical and methodological foundations of advertising and information activities in tourism, The essence of the function and classification of advertising activities is revealed. The analysis of the activities of the tourist company operator "Coral Travel Ukraine", in particular its advertising policy, and the impact of advertising and information activities on the level of development of the company. The current directions and prospects of improving the advertising activities of the operator's enterprise "Coral Travel Ukraine". In the paper we propose measures aimed at improving the advertising and information activities of tourism enterprises-operators, and analyzes their effectiveness.
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Юдіна, Наталія Володимирівна. "Управлінські рішення в рекламній діяльності поліграфічних підприємств". Doctoral thesis, 2009. https://ela.kpi.ua/handle/123456789/346.
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LIN, CHUEH-HSING, and 林珏杏. "Application of Activity Based Costing on Management Decisions for Orchid Production." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/96233676652130738223.
Повний текст джерелаАнотація:
碩士國立中正大學
會計與資訊科技研究所
99
Taiwan's Phalaenopsis is known as the gold industry in Taiwan. With the upgrading of machinery automation, the ratio of manufacturing overhead in the Phalaenopsis production cost has increased as well. This also led Phalaenopsis production activities into the scope of economic of scale. Which came after is to face the global competitive market. However, the traditional costing system has been gradually unable to provide effective and useful information to help these growers. While facing the rapid international competitive environment, a reasonable cost statement is an urgent need to make an effective and accurate business decision. This study case proceeds by the steps of Activity-Based Costing introduced by Cooper, Kaplan, Maisel, Morrissey and Oehym (1992). Firstly we aim at an individual Phalaenopsis grower and calculate his production cost of Phalaenopsis, after comparing with the unit cost under traditional costing, we could provide relevant production and management decisions. Although it’s not able to be perfect in every way, it would be the reference resources for future agricultural growers or agribusiness industries when they implement a more complicated activity-based costing task or other cost calculations.
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Liu, Yi-Feng, and 劉怡芬. "Establishing an Activity-Based Costing and Management System for Management Decisions: An Example of Clinical Pathology Department in a Medical Center." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/63527943602908268244.
Повний текст джерелаАнотація:
碩士國立臺灣大學
醫療機構管理研究所
91
Abstract With the implementation of National Health Insurance in 1995, the health care expenditures have continuously escalated. In order for Bureau of National Health Insurance to control the expenditures, many policies to contain the supply and demand of health care have been in effect, and the reimbursement system was directed into an overall global budget mechanism in July 2002. Moreover, the reform regarding the fee schedule is also based on RBRVs. Therefore, with the intense constraint on the growth of hospitals’ revenues, cost management has become one of the most important issues facing hospital managers in Taiwan. The traditional cost accounting system, widely used by domestic hospitals, is based on responsibility centers and can only calculate the cost of the department level. Due to lake of cause-effect relationships, it does not reasonably reflect the actual cost and cause cross subsidization among departments. It may thus end up leading to wrong decisions for the management. With ABC/M’s cause-effect basis, all costs and the relationships among products, activities, and resources could be clearly developed; therefore, such information could serve as valuable reference in making decisions. Clinical pathology departments provide physicians with important pathologic information. The accuracy, speed, and quality of such information have considerable impact on healthcare services and cost of a hospital. Therefore, to construct a suitable cost management system for clinical pathology department is inevitable. However, due to the variety and variability consuming human resource, reagents, and equipment, either the traditional accounting system or the standard costing system could not reflect the actual costs of services provided by a pathology department and is thus of limited assistances to hospital managers. Based on the ABC/M principles, the objective of this research is to establish a costing and management model for a clinical pathology department in a medical center. The data were collected for the June, 2002. Results can be summarized as followed: 1. Three activity centers, administration, preparation, and execution activity centers and 7 sub-activity centers are defined. 47 activities and 27 cost objects are defined in administration, preparation, point-of-care, outpatients and emergency, and biochemistry sub-activity centers. 2. The results show that 44.2% of costs are reagents, 34.3% of costs are labor expense, 13.8% of costs are equipment related, and 7.6% of costs are overhead allocated. 3. The largest activity center is the execution activity center (84%), followed by the administration activity center (5.8%) and preparation activity center (4.7%). 4. The largest execution sub-activity center is the outpatient and emergency sub-activity center (27.3%), followed by the biochemistry sub-activity center (21%) and point-of-care sub-activity center (3.1%). 5. These three sub-activity centers’ actual quantities are over the break-even point quantity. 6. Equipments utilization is low. 7. The quality strategy could be evaluated through the ABC/M system. 8. The potential benefits of process improvement can be quantified through the ABC/M system. The conclusions of this study are the following: 1. ABC/M can be implemented in clinical pathology departments. 2. ABC/M can provide more precise cost information for clinical pathology services. 3. An ABC/M system can improve a clinical pathology department’s resource management, as well as cost control. 4. For other aspects in clinical pathology departments, such as quality management, process reengineering, capacity management and performance evaluation, ABC/M could provide valuable information for managers for their decision-making reference.
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Клименко, Т. Г. "Рекламний менеджмент туристичного підприємства ТОВ "ІМПЕРІЯ ТУР ВІП КЛУБ"". Thesis, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12103.
Повний текст джерелаАнотація:
У першому розділі аналізуються теоретичні аспекти та розвиток управління рекламою в туристичній галузі.
У другому розділі зроблено аналіз фінансово - господарської діяльності ТОВ «ІМПЕРІЯ ТУР ВІП КЛУБ», рекламної діяльності туристичного підприємства, доведено, що туристичному підприємству «ІМПЕРІЯ ТУР ВІП КЛУБ» бракує планової рекламної політики, управління продуктами туристичних послуг.
Третій розділ містить стратегічні напрями вдосконалення політики компанії в області рекламного менеджменту. Запропоновані та обґрунтувати шляхи удосконалення рекламної діяльності туристичного підприємства ТОВ«ІМПЕРІЯ ТУР ВІП КЛУБ».Qualification work consists of introduction, three sections, conclusions, list of sources used, applications. Object of study: the process of improving the advertising management of the tourism enterprise. Subject of research: theoretical approaches and applied measures of increasing the efficiency of advertising management of a tourist enterprise. The first section analyzes the theoretical aspects and the development of advertising management in the tourism industry. In the second section the analysis of financial and economic activity of LLC "Empire Tours VIP Club" is made, analyzed the advertising 8 activity of the tourist enterprise, proved that the tourist enterprise of "Empire Tour VIP Club" lacks a planned advertising policy, management products for tourist services. The third section provides promising directions for improving the company's advertising management policy. Proposed and substantiated ways to improve the advertising activity of the tourist enterprise of LLC "Empire Tour VIP Club".
Книги з теми "Management decisions in the advertising activity"
1
Yannis, Siskos, ed. Intelligent support systems for marketing decisions. Boston, MA: Kluwer Academic, 2003.
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2
Nikiforova, Elena, Lyudmila Kupriyanova, Viktor Shnayder, Marina Borovickaya, Ol'ga Gizatullina, Natal'ya Mihalenok, and Leyla Berdnikova. Management analysis. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1414397.
Повний текст джерелаАнотація:
The textbook reveals the role and importance of management analysis in the formation of the strategy and tactics of organization management, taking into account the industry specifics of the functioning of economic entities in the production sector, the conceptual apparatus of management analysis; describes the main approaches to information support; presents applied tools and practical situations aimed at ensuring the financial stability of business, describes approaches to assessing the effectiveness of entrepreneurial activity based on alternative management solutions adequate to current real-time conditions.
Meets the requirements of the federal state educational standards of higher education of the latest generation.
It is intended for graduate students of economic universities, teachers, practitioners and specialists in the field of management and analysis, studying in the field of training 38.04.01 "Economics", to acquire practical skills in conducting managerial analysis and making informed managerial decisions. It may be of interest to employees of financial services, financial managers of enterprises, as well as students of the system of training, certification and development of professional competencies of managers, auditors and business analysis specialists.
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Reznik, Semen, Aleksey Baulin, Ekaterina Dzhevickaya, Vladimir Dvoeglazov, Sof'ya Levina, Ol'ga Repina, and Ol'ga Sazykina. Management: Bachelor's final qualifying work. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1816408.
Повний текст джерелаАнотація:
The content and procedure of the final state exam, the system of preparation of the bachelor's final qualifying work, an approximate list of topics of bachelor's work on the profiles of activity, methodological approaches to assessing the effectiveness of the proposed management decisions are considered.
Special attention is paid to the documents for admission of graduates to the protection of the WRC and the procedure for their protection.
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Office, General Accounting. Social security: SSA could save millions by targeting reviews of state disability decisions : report to congressional committees. Washington, D.C: The Office, 1990.
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5
Sang-in, Chŏn, ред. Hanʼguk hyŏndaesa: Chinsil kwa haesŏk. Kyŏnggi-do Pʻaju-si: Nanam Chʻulpʻan, 2005.
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6
Plaskova, Nataliya. Methodology. ru: INFRA-M Academic Publishing LLC., 2022. http://dx.doi.org/10.12737/1842566.
Повний текст джерелаАнотація:
The monograph reveals a system of methodological approaches of a theoretical, methodological and practical nature to improve the processes of creating and functioning of a system of accounting and analytical information that comprehensively reflects the vital activity of an organization in the modern conditions of the development of the digital economy of Russia. The article presents a set of organizational and methodological tasks and options for their solutions regarding the formation of a high-quality information base for providing a controlling system and making internal management decisions by the management and managers of companies, as well as to meet the information requests of external stakeholders. The introduction of the proposed author's methods and methods into the accounting and analytical practice of organizations allows optimizing management costs associated with accounting and management accounting, analysis, planning, contributes to the qualitative functioning of internal information flows of the company, reliable disclosure of the financial situation and effectiveness of its activities, the organization of a quality controlling system and timely adequate response of management to negative impacts of external and internal factors, increasing business efficiency, strengthening its competitiveness.
It is intended for researchers, university teachers, postgraduates, bachelors and masters studying in the fields of Economics, Management, Finance and Credit, as well as practitioners in the field of accounting, analysis, audit, internal control and management of financial and economic activities of organizations.
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Leeflang, P. S. H., 1946-, ed. Building models for marketing decisions. Boston: Kluwer, 2000.
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8
Wittink, Dick R., Peter S. H. Leeflang, M. Wedel, and Philippe A. V. Naert. Building Models for Marketing Decisions (International Series in Quantitative Marketing). Springer, 2000.
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9
Matsatsinis, Nikolaos F. Intelligent Support Systems for Marketing Decisions. Springer, 2012.
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10
Matsatsinis, Nikolaos F., and Y. Siskos. Intelligent Support Systems for Marketing Decisions (International Series in Operations Research & Management Science). Springer, 2002.
Знайти повний текст джерелаЧастини книг з теми "Management decisions in the advertising activity"
1
Lambin, Jean-Jacques, and Isabelle Schuiling. "Advertising offline and Online Decisions." In Market-Driven Management, 497–532. London: Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-36312-0_19.
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2
Kelley, Larry D., and Kim Bartel Sheehan. "Making strategic decisions in advertising management within a brand perspective." In Advertising Management in a Digital Environment, 146–59. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003107828-13.
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Agrawal, Narendra, Sami Najafi-Asadolahi, and Stephen A. Smith. "Optimization of Operational Decisions in Digital Advertising: A Literature Review." In Springer Series in Supply Chain Management, 99–146. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31733-1_5.
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4
Varen Caballero, Eliani, and Nemury Silega Martínez. "Ontology-Based Management of the Scientific Activity in Software Development Projects." In Artificial Intelligence in Project Management and Making Decisions, 291–301. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-97269-1_16.
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5
Aust, Gerhard. "Vertical Cooperative Advertising and Pricing Decisions in a Manufacturer-Retailer Supply Chain: A Game-Theoretic Approach." In Contributions to Management Science, 65–99. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11626-6_4.
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Budner-Iwanicka, Luiza. "Regionální komory veřejného auditu (RIO) jako orgány dohledu a kontroly... nad finančním hospodařením územní samosprávy v Polsku." In Interakce práva a ekonomie, 189–202. Brno: Masaryk University Press, 2021. http://dx.doi.org/10.5817/cz.muni.m210-9934-2021-11.
Повний текст джерелаАнотація:
The article is devoted to the characteristics of the supervisory and control activities over municipal financial management performed in Poland by regional chambers of audit. Established under the Act of October 7, 1992 on regional chambers of audit, institutions for supervision and control of financial management of local government units started their activity 2.5 years after the restitution of local government in Poland, which was one of the main pillars of the political changes that took place after 1989. Characteristics of the individual competences of regional accounting chambers in relation to supervision over the activities of local government consisting in assessing the legality of legal acts taken by local government units in financial matters, implementing control of their financial management, issuing opinions aimed at assessing the legal and economic effects of financial decisions made by These units, while supporting local government by organizing training courses and conducting ongoing training and informational activities, leads to the conclusion that these institutions are in a special place in the structure of public institutions in Poland.The activity of regional accounting chambers serves the implementation of the principle of restraint and precision of control and supervisory influence in relation to financial management by local government, which, in connection with the principle of subsidiarity, is part of the systemic idea expressed in the Constitution of the Republic of Poland - the idea of real independence of local government in the limits of a decentralized,but uniform state system.
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Marjerison, Rob Kim, and Yiqi Athena Hu. "Exploring the Impact of Peer Influence on Online Shopping." In Quality Management for Competitive Advantage in Global Markets, 196–210. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-5036-6.ch011.
Повний текст джерелаАнотація:
Commercialization of social media is no longer optional for businesses, especially online businesses. An effective online presence is crucial for creating awareness of new products or services and triggering activity. The objective of this chapter is to investigate peers' influence on Chinese millennial consumers' purchase behavior. To be specific, this study examines the relationship between peers' purchase histories and consumers' purchase decisions among Chinese millennials. Specifically, this study explores whether and to what extent peers' purchase histories affect consumers' purchase perception, such as perceived usefulness, perceived risk, and purchase intention. Analysis of online surveys shows how peer influence affects Chinese millennial's purchase intention and decision in online shopping. Furthermore, perceived usefulness positively also affects purchase intention, while perceived risk has a negative influence. This chapter provides suggestions for online retailers to attach importance to peer influence when advertising their products.
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Nisrina, D. N., and H. Hendrayati. "The effect of advertising media and message towards purchasing decisions." In Advances in Business, Management and Entrepreneurship, 379–81. CRC Press, 2020. http://dx.doi.org/10.1201/9781003131465-80.
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"Unit 5 Effect of overheads on marketing decisions, activity based costing, activity based management." In CIM Coursebook 01/02 Management Information for Marketing Decisions, 61–71. Routledge, 2013. http://dx.doi.org/10.4324/9780080939421-9.
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Ayalasomayajula, Divya, and Ameya Sawadkar. "Observational Research in Advertising, Marketing, and Branding." In Advances in Marketing, Customer Relationship Management, and E-Services, 199–207. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3150-0.ch011.
Повний текст джерелаАнотація:
In Indian market research industry, historically qualitative techniques are less prominently used as a measure of marketing decisions as compared to their quantitative counterparts. This is attributed to a multitude of reasons – sample sizes and representation being two of the more prominent ones. However, qualitative research is rapidly gaining popularity and relevance as the consumer turns more evolved and media literate. Thus, observational research has slowly started to gain acceptance as a reliable methodology, however, sparse its adoption may be in the current scenario. There is a little work that collates the advantages of observation and prescribes ways in which new technology can be embedded for better elicitation and actionable insight especially when it concerns the Indian market. This chapter explores the existing academic and theoretical constructs, real life experiences of industry experts and attempts to elucidate the various advantages of the observational approach, the limitations and explore possible ways the entire market research experience can be enhanced.
Тези доповідей конференцій з теми "Management decisions in the advertising activity"
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Dorofeeva, Anna A. "Simulation of Advertising Activity in Tourist Business." In 2018 IEEE International Conference "Quality Management, Transport and Information Security, Information Technologies" (IT&QM&IS). IEEE, 2018. http://dx.doi.org/10.1109/itmqis.2018.8525019.
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2
Tagiltseva, Julia. "Fficiency Of Management Decisions In Modeling The Activity Of Enterprises." In International Scientific Conference «Social and Cultural Transformations in the Context of Modern Globalism» dedicated to the 80th anniversary of Turkayev Hassan Vakhitovich. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.10.05.327.
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Putra, Komang Endrawan Sumadi, Rahutama Atidira, Ida Bagus Koman Suarmaja, Gede Wira Kusuma, and I. Made Dwita Atmaja. "Impact of Advertising and Publicity on Student Decisions at the Faculty of Economics UNDIKSHA." In 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.211124.015.
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Cano, Ana, and Guillermo Perez-Bustamante. "The Nature of Knowledge and Decisions on Activity Sourcing: An Innovation Model." In 2006 Technology Management for the Global Future - PICMET 2006 Conference. IEEE, 2006. http://dx.doi.org/10.1109/picmet.2006.296572.
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Fang-jun, Wang, Chang Hua, and Ou Pei-yu. "Integrating Activity-Based Costing and Theory of Constraints for Making Product-mix Decisions." In 2007 International Conference on Management Science and Engineering. IEEE, 2007. http://dx.doi.org/10.1109/icmse.2007.4421914.
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Erwin, Erwin, and Sri Permata. "Analysis of the Effect of Sales Promotion and Advertising on Consumer Decisions at PT. Bank Negara Indonesia (Persero) Tbk Majene Branch." In Proceedings of the 5th International Conference on Accounting, Management and Economics. EAI, 2021. http://dx.doi.org/10.4108/eai.14-10-2020.2304258.
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Czemiel-Grzybowska, Wioletta. "PARADIGMS OF READINESS OF NEW VENTURES IN TRANSCENDENCE OF TECHNOLOGICAL PRE-ENTREPRENEURSHIP." In Business and Management 2016. VGTU Technika, 2016. http://dx.doi.org/10.3846/bm.2016.69.
Повний текст джерелаАнотація:
On the basis of the literature on organizational behavior, strategic changes and technology management this article analyzes readiness of new ventures to function in the framework of technological entrepreneurship. Research findings suggest that objective organizational features are important at the stage of taking decisions, whereas intangible subjective characteristics of a new venture are more important at the stage of taking further decisions. In order to understand the phenomenon of readiness, the research used the data of 112 enterprises applying for establishing their business activity in the project “Academy of Young Businessmen – an opportunity to develop technological entrepreneurship”.
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Bauby, Catherine E., Philippe Hai¨k, Emmanuel Remy, and Benoiˆt Ricard. "Knowledge Modeling for Asset Management Evaluation." In ASME/JSME 2004 Pressure Vessels and Piping Conference. ASMEDC, 2004. http://dx.doi.org/10.1115/pvp2004-2981.
Повний текст джерелаАнотація:
The long-term management of a production asset raises several major issues among which rank the technical management of the plant, its economics and the fleet level perspective one has to adopt. Decision-makers are therefore faced with the need to define long term policies (up to the end of asset operation), which take into account multiple criteria including safety (which is paramount) and performance. In this paper we remind the reader of the EDF three-level methodology for asset management. As introduced in PVP 2003, this methodology provides decision-makers with indicators to evaluate the status of a plant. The methodology addresses the component/technical level (how to safely operate daily and invest for the future), the plant level (how to translate technical decisions into plant-wide consequences including economic performance) and the fleet level (how to manage a large number of similar assets). Identifying what might occur to ageing plant components, how operations or maintenance decisions might influence these occurrences and what the consequences of these decisions and events might have on plant operation, is definitely an expert task. In order to gather, preserve, share, maintain and exploit this expert knowledge, we therefore relied on a “knowledge modeling” activity. This activity is used to support the asset management evaluation methodology. We detail the knowledge model — an entity/relation expert description of the plant life-management domain — on which our three-level methodology relies. Lastly, we focus on the software tool that implements this model in order to allow decision-makers to define, analyze and evaluate long-term plant operation and maintenance policies.
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Subhankar, Das, and Nayyar Anand. "Digital sustainability in social media innovation: a microscopic analysis of Instagram advertising & its demographic reflection for buying activity with R." In Proceedings of the 1st International Scientific Conference "Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth" (MTDE 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/mtde-19.2019.72.
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APOSTOL, Vasile. "MANAGEMENT STRATEGIES ON DIGITALIZATION IN THE HEALTH FIELD." In International Management Conference. Editura ASE, 2022. http://dx.doi.org/10.24818/imc/2021/01.16.
Повний текст джерелаАнотація:
This article presents the analysis of the current state of digitalization in the public health field, more precisely in school medicine in Bucharest, the impact and consequences for the daily activity of medical staff on one hand and to the decisions maker on the other hand and also the steps undertaken to optimize the process by digitalizing the medical assistance in public schools in Bucharest. This analysis was the starting point for an active involvement in the digitization of school medicine practices and implicitly their alignment with European standards. The purpose of this article is to highlight a macro-level management perspective in the digital era. Digital evolution is absolutely necessary and natural in adapting the system to current requirements, the need to have access to important health data at all times being for the benefit of all stakeholders. Another important factor that led to the digitalization of the school medicine network was the crisis generated by the COVID-19 pandemic, which taught us to adapt and move from lost hours for a medical consultation and paper prescriptions to online consultations. Analyzing the imposed situation, we chose to take a major step towards progress, capitalizing on the time of medical staff and patients and the time at management level to properly adapt and implement medium and long term decisions.
Звіти організацій з теми "Management decisions in the advertising activity"
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Iatsyshyn, Anna V., Iryna H. Hubeladze, Valeriia O. Kovach, Valentyna V. Kovalenko, Volodymyr O. Artemchuk, Maryna S. Dvornyk, Oleksandr O. Popov, Andrii V. Iatsyshyn, and Arnold E. Kiv. Applying digital technologies for work management of young scientists' councils. [б. в.], June 2021. http://dx.doi.org/10.31812/123456789/4434.
Повний текст джерелаАнотація:
The publication explores the features of the digital technologies’ usage to organize the work of the Young Scientists’ Councils and describes the best practices. The digital transformation of society and the quarantine restrictions caused by the COVID-19 pandemic have forced the use of various digital technologies for scientific communication, the organization of work for youth associations, and the training of students and Ph.D. students. An important role in increasing the prestige of scientific activity and encouraging talented young people to participate in scientific projects belongs to the Young Scientists’ Councils, which are created at scientific institutions and higher education institutions. It is determined that the peculiarities of the work of Young Scientists’ Councils are in providing conditions for further staff development of the institution in which they operate; contribution to the social, psychological and material support of young scientists and Ph.D. students; creating an environment for teamwork and collaborative partnership; development of leadership and organizational qualities; contribution to the development of digital competence. The advantages of using electronic social networks in higher education and research institutions are analyzed, namely: general popularity and free of charge; prompt exchange of messages and multimedia data; user-friendly interface; availability of event planning functions, sending invitations, setting reminders; support of synchronous and asynchronous communication between network participants; possibility of access from various devices; a powerful tool for organizing the learning process; possibility of organization and work of closed and open groups; advertising of various events, etc. Peculiarities of managing the activity of the Young Scientists’ Council with the use of digital technologies are determined. The Young Scientists’ Council is a social system, and therefore the management of this system refers to social management. The effectiveness of the digital technologies’ usage to manage the activities of the Young Scientists’ Council depends on the intensity and need for their use to implement organizational, presentation functions and to ensure constant communication. The areas to apply digital technologies for the work managing of Young Scientists’ Councils are sorted as the presentation of activity; distribution of various information for young scientists; conducting questionnaires, surveys; organization and holding of scientific mass events; managing of thematic workgroups, holding of work meetings. It is generalized and described the experience of electronic social networks usage for organizing and conducting of scientific mass events.
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Barthelmes, Michael. Kennesaw Mountain National Battlefield Park: Geologic resources inventory report. National Park Service, November 2021. http://dx.doi.org/10.36967/nrr-2288173.
Повний текст джерелаАнотація:
Geologic Resources Inventory reports provide information and resources to help park managers make decisions for visitor safety, planning and protection of infrastructure, and preservation of natural and cultural resources. Information in GRI reports may also be useful for interpretation. This report synthesizes discussions from a scoping meeting held in 2012 and a follow-up conference call in 2020. Chapters of this report discuss the geologic setting and significance, geologic features and processes, and geologic resource management issues within Kennesaw Mountain National Battlefield Park. Information about the previously completed GRI map data is also provided. A GRI map poster (separate product) illustrate the GRI map data. Geologic features, processes, and resource management issues identified include erosion and mass wasting, fluvial features and processes, monadnocks, earthworks, stone quarry, building stone, ultramafic rocks, seismic activity, caves and karst, and eolian features and processes.
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Lagutin, Andrey, and Tatyana Sidorina. SYSTEM OF FORMATION OF PROFESSIONAL AND PERSONAL SELF-GOVERNMENT AMONG CADETS OF MILITARY INSTITUTES. Science and Innovation Center Publishing House, December 2020. http://dx.doi.org/10.12731/self-government.
Повний текст джерелаАнотація:
When carrying out professional activities, officers of the VNG of the Russian Federation are often in difficult, stressful, emotionally stressful situations associated with the use of weapons as a particularly dangerous means of destruction. The right to use a weapon by an officer makes him responsible for its use. And therefore requires the officer to make a balanced optimal decision, which is associated with the risk and transience of events, and in which no mistake can be made, since the price of it can be someone's life. It is at such a moment that it is important that the officer has stable skills in making a decision on the use of weapons, and this requires skills not only in managing subordinates or the situation,but in managing himself. The complication of the military-professional activity, manifested in the need to develop the ability to quickly and accurately make command decisions, exacerbating the problem of social responsibility of an officer who has the management of unit that leads to an understanding of his singular personal and professional responsibility, as the ability to govern themselves makes it possible to achieve a positive result of the Department for the DBA. This characterizes the need for a commander to have the ability to manage himself, as a "system" that manages others. Forming skills of self-control, patience, compassion, having mastered algorithms of making managerial decisions, the cycle of implementing managerial functions, etc., a person comes to the belief: "before effectively managing others, it is necessary to learn how to manage yourself." The required level of personal and professional maturity can be formed in a person as a result of purposeful self-management, which determines the special role of professional and personal self-management in the training of future officers.
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Shabelnyk, Tetiana V., Serhii V. Krivenko, Nataliia Yu Rotanova, Oksana F. Diachenko, Iryna B. Tymofieieva, and Arnold E. Kiv. Integration of chatbots into the system of professional training of Masters. [б. в.], June 2021. http://dx.doi.org/10.31812/123456789/4439.
Повний текст джерелаАнотація:
The article presents and describes innovative technologies of training in the professional training of Masters. For high-quality training of students of technical specialties, it becomes necessary to rethink the purpose, results of studying and means of teaching professional disciplines in modern educational conditions. The experience of implementing the chatbot tool in teaching the discipline “Mathematical modeling of socio-economic systems” in the educational and professional program 124 System Analysis is described. The characteristics of the generalized structure of the chatbot information system for investment analysis are presented and given: input information, information processing system, output information, which creates a closed cycle (system) of direct and feedback interaction. The information processing system is represented by accounting and analytical data management blocks. The investment analysis chatbot will help masters of the specialty system analysis to manage the investment process efficiently based on making the right decisions, understanding investment analysis in the extensive structure of financial management and optimizing risks in these systems using a working mobile application. Also, the chatbot will allow you to systematically assess the disadvantages and advantages of investment projects or the direction of activity of a system analyst, while increasing interest in performing practical tasks. A set of software for developing a chatbot integrated into training is installed: Kotlin programming, a library for network interaction Retrofit, receiving and transmitting data, linking processes using the HTTP API. Based on the results of the study, it is noted that the impact of integrating a chatbot into the training of Masters ensures the development of their professional activities, which gives them the opportunity to be competent specialists and contributes to the organization of high-quality training.
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VanderGheynst, Jean, Michael Raviv, Jim Stapleton, and Dror Minz. Effect of Combined Solarization and in Solum Compost Decomposition on Soil Health. United States Department of Agriculture, October 2013. http://dx.doi.org/10.32747/2013.7594388.bard.
Повний текст джерелаАнотація:
In soil solarization, moist soil is covered with a transparent plastic film, resulting in passive solar heating which inactivates soil-borne pathogen/weed propagules. Although solarization is an effective alternative to soil fumigation and chemical pesticide application, it is not widely used due to its long duration, which coincides with the growing season of some crops, thereby causing a loss of income. The basis of this project was that solarization of amended soil would be utilized more widely if growers could adopt the practice without losing production. In this research we examined three factors expected to contribute to greater utilization of solarization: 1) investigation of techniques that increase soil temperature, thereby reducing the time required for solarization; 2) development and validation of predictive soil heating models to enable informed decisions regarding soil and solarization management that accommodate the crop production cycle, and 3) elucidation of the contributions of microbial activity and microbial community structure to soil heating during solarization. Laboratory studies and a field trial were performed to determine heat generation in soil amended with compost during solarization. Respiration was measured in amended soil samples prior to and following solarization as a function of soil depth. Additionally, phytotoxicity was estimated through measurement of germination and early growth of lettuce seedlings in greenhouse assays, and samples were subjected to 16S ribosomal RNA gene sequencing to characterize microbial communities. Amendment of soil with 10% (g/g) compost containing 16.9 mg CO2/g dry weight organic carbon resulted in soil temperatures that were 2oC to 4oC higher than soil alone. Approximately 85% of total organic carbon within the amended soil was exhausted during 22 days of solarization. There was no significant difference in residual respiration with soil depth down to 17.4 cm. Although freshly amended soil proved highly inhibitory to lettuce seed germination and seedling growth, phytotoxicity was not detected in solarized amended soil after 22 days of field solarization. The sequencing data obtained from field samples revealed similar microbial species richness and evenness in both solarized amended and non-amended soil. However, amendment led to enrichment of a community different from that of non-amended soil after solarization. Moreover, community structure varied by soil depth in solarized soil. Coupled with temperature data from soil during solarization, community data highlighted how thermal gradients in soil influence community structure and indicated microorganisms that may contribute to increased soil heating during solarization. Reliable predictive tools are necessary to characterize the solarization process and to minimize the opportunity cost incurred by farmers due to growing season abbreviation, however, current models do not accurately predict temperatures for soils with internal heat generation associated with the microbial breakdown of the soil amendment. To address the need for a more robust model, a first-order source term was developed to model the internal heat source during amended soil solarization. This source term was then incorporated into an existing “soil only” model and validated against data collected from amended soil field trials. The expanded model outperformed both the existing stable-soil model and a constant source term model, predicting daily peak temperatures to within 0.1°C during the critical first week of solarization. Overall the results suggest that amendment of soil with compost prior to solarization may be of value in agricultural soil disinfestations operations, however additional work is needed to determine the effects of soil type and organic matter source on efficacy. Furthermore, models can be developed to predict soil temperature during solarization, however, additional work is needed to couple heat transfer models with pathogen and weed inactivation models to better estimate solarization duration necessary for disinfestation.