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1

Sadowski, Michael. "From Adolescent Boys to Queer Young Men." Boyhood Studies 6, no. 1 (March 1, 2012): 76–96. http://dx.doi.org/10.3149/thy.0601.76.

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Анотація:
Gilligan (1996) and other feminist relational psychologists have identified a “silencing” to which adolescent girls are vulnerable when they confront pressures to conform to patriarchal values and norms in various social contexts. As Machoian (2005) and other researchers have noted, the silencing of girls’ authentic voices at adolescence is associated with heightened risk for depression and for suicide, cutting, eating disorders, and other self-harming behaviors. This article is based on in-depth interviews that examined the ways in which lesbian, gay, bisexual, transgender, and queer-identifying youth might be subject to an analogous silencing of their authentic “queer voices.” Drawing on four case studies of male youth who participated in a larger qualitative research project, the article examines how schools, families, and communities both supported and silenced the authentic expression of their voices as gay- or queer-identifying boys. Since two of the case studies are based on interviews with participants at both late adolescence and young adulthood, the article also examines the effects of supportive factors over time and how they helped contribute to a purposeful, voiced sense of queer male identity as the participants reached manhood.
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2

Gilbert, Sky. "Shakespearean Pedagogy and Copious Paradox: How Might we Queer Shakespeare’s Work?" Brock Education Journal 28, no. 1 (December 10, 2018): 63–73. http://dx.doi.org/10.26522/brocked.v28i1.782.

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Despite opposition to ‘queering the text’ by established Shakespeare critics, this essay sets out to ponder the possibility of teaching Shakespeare in a queer context. The essay begins by examining the social and sexual conditions of the early modern period, making the observation that there were a wide variety of sexualities, moral attitudes, and sexual practices at that time, and that often the early modern moral codes of conduct contradicted each other. It then traces the significance of the rhetorical device of paradox through Lyly and Castiglione, and examines the method of Elizabethan rhetoric, which involved ‘copia’ (the elaboration of one idea into a variety of ideas through language) and its associated variety of meanings. The essay then turns to the text of Shakespeare’s Venus and Adonis, observing that its subject matter—the love of an older woman for a younger man—may have reflected the early modern heterosexual fear of women’s sexuality—and continues to baffle male critics today. Finally, turning to the poem itself—analyzing it in terms of ‘copia’ and paradox—the conclusion suggests that perhaps there was a relationship between Shakespeare’s use of these rhetorical techniques and the sexuality of his time.
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3

Fanasca, Marta. "Crossdressing Dansō." Girlhood Studies 12, no. 1 (March 1, 2019): 33–48. http://dx.doi.org/10.3167/ghs.2019.120105.

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In this article, I focus on the childhood and adolescent life experiences of dansō (female-to-male crossdressers) who work as escorts in contemporary Japan, and on the process that led to their presentation of self as gendered masculine in their private and working lives. During their childhood and adolescence, dansō have to negotiate their identity and self-presentation to adhere to the gendered pressures of Japanese society. Through an analysis of interviews undertaken with 14 dansō informants, I explore dansō’s construction of a male identity before adulthood, highlighting the societal impositions they experienced and the coping strategies to which they resorted in order to create and maintain a space in which to express their queer selves.
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4

Gow, Sherrill. "Queering Brechtian feminism: Breaking down gender binaries in musical theatre pedagogical performance practices." Studies in Musical Theatre 12, no. 3 (December 1, 2018): 343–53. http://dx.doi.org/10.1386/smt.12.3.343_1.

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This article explores how musical theatre pedagogy might begin to dismantle modes of practice that perpetuate exclusion and a dualistic, gendered perspective. I draw on my experience of directing postgraduate musical theatre students at Mountview in a production of Pippin (1972). Casting a trans man as Pippin – in many respects an archetypal male hero role – set in motion a process of queering and subverting norms. However, casting is only one element of creating an inclusive practice: in this work, I developed a hybrid approach that honoured students’ identities and experiences and took a critical, political view of the material being presented. My approach brings together Elin Diamond’s feminist theoretical framing of Brecht with queer concepts including heteronormativity and chrononormativity, which are then applied to David Barnett’s practical explanation of a Brechtian process. I argue that feminist and queer approaches can work together to meaningfully critique hegemonic forces influencing musical theatre training and production processes.
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5

Sigvardsson, Anna. "Poesiintresserade unga i Sverige." Educare - vetenskapliga skrifter, no. 2 (April 1, 2017): 145–68. http://dx.doi.org/10.24834/educare.2017.2.7.

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Poetry reading is since 2011 part of the core content in the subject of Swedish at both primary and secondary level. However, to date there is little research on poetry pedagogy that may provide guidance to teachers and poetry reading pedagogy for secondary students is an especially understudied area. Early research has developed knowledge on poetry reception in class but little is known about how secondary students read and use poetry in their spare time. Knowledge of the leisure uses of poetry could have implications for pedagogy. The aim of this study is to map and develop knowledge of how keen readers of poetry became interested in the genre and use poetry today in their spare time. The material consists of 21 semi-­structured online interviews. The analysis shows that participants tend to come from families that read and value literature. The participants generally develop an interest in poetry during late adolescence. Reading is the most common leisure activity. There is little online activity with poetry in the group. Many read poetry to be inspired and integrate what they read in other texts, images and music. Participants tend to prefer lyric poetry and a male western canon is dominant in their examples of favourite poets.
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6

Flores, Dalmacio, Sharron L. Docherty, Michael V. Relf, Ross E. McKinney, and Julie V. Barroso. "“It’s Almost Like Gay Sex Doesn’t Exist”: Parent-Child Sex Communication According to Gay, Bisexual, and Queer Male Adolescents." Journal of Adolescent Research 34, no. 5 (February 20, 2018): 528–62. http://dx.doi.org/10.1177/0743558418757464.

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Sex communication interventions facilitate positive sexual health outcomes with heterosexual adolescents. The same has yet to be established for male youth with same-sex attractions, behaviors, and identities. Our study describes the experiences of gay, bisexual, and queer (GBQ)-identifying adolescent males with parent-child sex communication. We conducted 30 in-depth semistructured interviews with a diverse group of 15- to 20-year-old GBQ males. Interview transcripts were coded, and themes were identified using thematic and content analysis. Narratives revealed that sex communication with parents occurs rarely, is heteronormative in content prior to adolescent males’ disclosure as GBQ, and after disclosure is reactionary and based on stereotypes that associate this population with negative health outcomes. Parents were rated poorly as sex educators by adolescent males, and the findings are mixed regarding perception of parents’ knowledge about GBQ-specific information. Parents and health care providers were identified as preferred sources of sex information by GBQ adolescent males. Sex communication with parents throughout adolescence that excludes GBQ males’ same-sex concerns is a missed opportunity for targeted sexual risk reduction. There are multiple ways health care providers can assist parents to plan age-appropriate, sexuality-inclusive, home-based discussions about sex for this group.
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7

Flores, Dalmacio D., Andre A. Rosario, Keosha T. Bond, Antonia M. Villarruel, and Jose A. Bauermeister. "Parents ASSIST (Advancing Supportive and Sexuality-Inclusive Sex Talks): Iterative Development of a Sex Communication Video Series for Parents of Gay, Bisexual, and Queer Male Adolescents." Journal of Family Nursing 26, no. 2 (January 31, 2020): 90–101. http://dx.doi.org/10.1177/1074840719897905.

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Effective parent–child sex communication enhances heterosexual youths’ efficacy to engage in health promotive behaviors, yet there is scarce research on parent–child sex communication with gay, bisexual, and queer (GBQ) sons during adolescence. Our aim is to describe the development of Parents ASSIST, a web-based series of animated videos for parents of GBQ adolescent males focused on (a) parental education about sexual health topics pertinent to this population’s same-sex concerns, (b) modeling of communication skills for parents to broach and sustain inclusive discussions at home, and (c) norming the role of providers as reliable sources of support when parents seek GBQ-related health information. Community-based advisory boards, comprised of parents and health care providers, respectively, informed the intervention development. Based on study notes and the research team’s reflections, we present lessons learned that focus on content-based and logistical challenges that arose during the intervention development process. This study extends practice and patient education by providing an innovative, primary intervention that partners with parents of an underserved youth population.
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8

Hernández Rodríguez, Josué. "Una lectura postpornográfica de Roberto Bolaño: escritura, feminismo y postcolonialismo." Moderna Språk 115, no. 3 (June 4, 2021): 122–41. http://dx.doi.org/10.58221/mosp.v115i3.6838.

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La proliferación de movimientos críticos y creativos postporno, que reivindican la representación de las sexualidades disidentes bajo una nueva perspectiva feminista, queer y transgénero, proporcionan herramientas de análisis para repensar las producciones pornográficas literarias y audiovisuales pretéritas, así como para reformular las actuales. En esta línea de investigación intermedial, entre el cine y la literatura, se plantea una aproximación a la obra del escritor chileno Roberto Bolaño que permita discernir si se le puede considerar un autor postporno emparentado con la Edad Dorada del cine pornográfico de los años 70 y 80. Se estudiarán dos de sus relatos y una novela: “Joanna Silvestri”, del que se hará una lectura de género que problematiza el papel de la mujer dentro de una industria eminentemente heteronormativa, obsesionada con representar la eyaculación masculina; “Prefiguración de Lalo Cura”, analizada bajo una perspectiva postcolonial de apropiación de los cuerpos subalternos concebidos como territorios geográficos, y Una novelita lumpen, en el ámbito de la pedagogía del porno. Los hallazgos resultantes permiten establecer que efectivamente Roberto Bolaño puede considerarse un autor postporno al trasladar las propuestas narrativas del cine porno de la Edad Dorada a su propio proyecto literario, con una intención crítica feminista y postcolonial. The proliferation of critical and creative post-porn movements, which vindicate the representation of dissident sexualities under a new feminist, queer and transgender perspective, provide tools of analysis to rethink past literary and audiovisual pornographic productions, as well as to reformulate current ones. In this line of intermediate research, between cinema and literature, an approach to the work of Chilean writer Roberto Bolaño is proposed that will allow us to discern whether he can be considered a post-porn author related to the Golden Age of pornographic cinema in the 1970s and 1980s. Two of his stories and a novel will be studied: “Joanna Silvestri”, from which a gender reading will be made that problematizes the role of women within an eminently heteronormative industry, obsessed with representing male ejaculation; “Prefiguración de Lalo Cura”, analyzed under a postcolonial perspective of appropriation of subaltern bodies conceived as geographical territories, and Una novelita lumpen, in the field of porn pedagogy. The resulting findings make it possible to establish that Roberto Bolaño can indeed be considered a post-porn author by translating the narrative proposals of the Golden Age porn films into his own literary project, with a feminist and post-colonial critical intention.
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9

Martins Gaioli, Fábio, and Ana Paula Leivar Brancaleoni. "A força do silêncio: sexualidade e gênero na formação de professores no interior paulista (The force of silence: sexuality and gender in teacher’s education in São Paulo’s inland)." Revista Eletrônica de Educação 15 (December 22, 2021): e4306078. http://dx.doi.org/10.14244/198271994306.

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e4306078Faced with a socio-cultural context marked by inequality and oppression in relation to sexual and gender diversity in Brazil, generated by prejudice and intolerance resulting from homophobia, the space occupied by the school in this scenario is questioned, an institution that dialogues with the processes occurring in society in which it is inserted. Thus, this article aims to present the results of research on the theme of sexuality and gender in teacher education in Ribeirão Preto-SP and Jaboticabal-SP, as well as its consequences in teaching, in which the multifactorial issues that involve the approach of this teacher are analyzed. theme in teaching. This theme consists of theoretical and practical elements that touch on formative, institutional, behavioral, curricular, epistemological, sociocultural and didactic-pedagogical aspects of the schooling process. With a qualitative approach and adopting by theoretical basis, mainly authors of queer analytical perspectives in the educational environment, semi-structured interviews with teachers from public schools, working in the two mentioned municipalities, used information by through discursive textual analysis. Teachers reported formative, sociocultural and institutional problems and difficulties in working with the theme of sexuality and gender in teaching, such as the absence of this theme in initial training and the reflexes of this process in teaching, as well as in several aspects that make up the school environment. It was also verified the existence of openings and possibilities to trace paths that articulate changes and transformations in relation to sexuality and gender in the educational scenario.ResumoDiante de um contexto sociocultural marcado pela opressão sobre a diversidade sexual e de gênero no Brasil, gerados pelo preconceito e intolerância decorrentes da homofobia, questiona-se o espaço ocupado pela escola neste cenário, instituição que dialoga com os processos ocorridos na sociedade em que está inserida. Assim, apresentamos os resultados da investigação sobre a temática sexualidade e gênero na formação de professores em Ribeirão Preto-SP e Jaboticabal-SP, bem como seus desdobramentos na atuação docente, na qual se analisa as questões multifatoriais que envolvem a abordagem deste tema no ensino. Tal tema é constituído por elementos teóricos e práticos que tocam aspectos formativos, institucionais, comportamentais, curriculares, epistemológicos, socioculturais e didático-pedagógicos do processo de escolarização. Com abordagem qualitativa e adotando-se por fundamentação teórica, principalmente, autores de perspectivas analíticas queer no meio educacional, utilizou-se como instrumento de coleta de dados entrevistas semiestruturadas com professores da rede pública de ensino, atuantes nos dois municípios mencionados, informações trabalhadas por meio da análise textual discursiva. Os professores relataram problemas e dificuldades formativas, socioculturais e institucionais no trabalho com a temática sexualidade e gênero no ensino, como a ausência deste tema na formação inicial e os reflexos deste processo na atuação docente, assim como em diversos aspectos que compõem o âmbito escolar. Constatou-se, também, a existência de aberturas e possibilidades para traçar caminhos que articulem mudanças e transformações com relação a temática sexualidade e gênero no cenário educacional.ResumenAnte un contexto sociocultural marcado por la opresión de la diversidad sexual y de género en Brasil, generado por el prejuicio y la intolerancia derivados de la homofobia, se cuestiona el espacio que ocupa la escuela en este escenario, institución que dialoga con los procesos que ocurren en la sociedad en que se encuentra insertado. Así, presentamos los resultados de la investigación sobre el tema sexualidad y género en la formación del profesorado en Ribeirão Preto-SP y Jaboticabal-SP, así como sus consecuencias en el desempeño docente, en el que las cuestiones multifactoriales que involucran el abordaje de este tema en la docencia se analizan. Esta temática está constituida por elementos teóricos y prácticos que tocan aspectos formativos, institucionales, conductuales, curriculares, epistemológicos, socioculturales y didáctico-pedagógicos del proceso escolar. Con un enfoque cualitativo y adoptando como fundamento teórico, principalmente autores de perspectivas analíticas queer en el ámbito educativo, se utilizaron entrevistas semiestructuradas como instrumento de recolección de datos con docentes de escuelas públicas, trabajando en las dos ciudades mencionadas, información trabajada a través de textos discursivos textuales. análisis. Los docentes informaron problemas y dificultades educativas, socioculturales e institucionales para trabajar la temática de la sexualidad y género en la docencia, como la ausencia de esta temática en la formación inicial y las consecuencias de este proceso en la docencia, así como en diversos aspectos que la integran. el entorno escolar. También se verificó la existencia de aperturas y posibilidades para trazar caminos que articulen cambios y transformaciones relacionadas con la sexualidad y el género en el escenario educativo.Palavras-chave: Ensino, Formação de Professores, Gênero, Sexualidade.Keywords: Teaching, Teacher’s Education, Gender, Sexuality.Palabras-clave: Docencia, Formación del profesorado, Género, Sexualidad.ReferencesALTMANN, Helena. Diversidade sexual e educação: desafios para a formação docente. Sexualidad, Salud y Sociedad – Revista Latinoamericana, Rio de Janeiro, n. 13, p. 69-82, 2013.ALTMANN, Helena; MARIANO, Hugo Romano. Crianças e adolescentes ministram aulas sobre gênero na universidade: experiência pedagógica e constituição do sujeito. Revista Diversidade e Educação, v. 7, n. 1, p. 244-259, Jan/Jun, 2019.ALVES, Alda Judith. O planejamento de pesquisas qualitativas em educação. Cadernos de Pesquisa, São Paulo (77), maio 1991, p. 53-61.BANDEIRA, Andreia; VELOZO, Emerson Luís. Livro didático como artefato cultural: possibilidades e limites para as abordagens das relações de gênero e sexualidade no Ensino de Ciências. Revista Ciência e Educação, Bauru, v. 25, n. 4, p. 1019-1033, 2019.BENTO, Berenice. Na escola se aprende que a diferença faz a diferença. Revista Estudos Feministas, v. 19, n. 2, p. 549-559, 2011.BRANCALEONI, A. P. L.; KUPERMANN, D. Sexualidade, gênero e abjeção entre os muros da escola: um olhar da psicanálise. In: PERINELLI NETO, H. (org.). Ensino, Diversidades e Práticas Educativas: pistas, experiências e possibilidades. Port Alegre, RS: Editora Fi, 2018.BRANCALEONI, A. P. L.; OLIVEIRA, R. R. Silêncio! Não desperte os inocentes: sexualidade, gênero e educação sexual a partir da concepção de educadores. Revista Ibero-Americana de Estudos em Educação, v. 10, 2015.BRANCALEONI, A. P. L.; OLIVEIRA, R. R.; SILVA, C. S. F. Diversidade sexual e de gênero e Base Nacional Comum Curricular: caracterizações e proposições. In: III Congresso Brasileiro de Ensino e Processos Formativos - UNESP/IBILCE, 2018. São José do Rio Preto, 2018.BUTLER, Judith. Problemas de gênero: feminismo e subversão da identidade.. Rio de Janeiro: Civilização Brasileira, 2003.COUTO JUNIOR, Dilton Ribeiro; OSWALD, Maria Luiza Magalhães Bastos; POCAHY, Fernando Altair. Gênero, sexualidade e juventude(s): Problematizações sobre heteronormatividade e cotidiano escolar. Revista Civitas, Porto Alegre, v. 18, n. 1, p. 124-137, jan.-abr. 2018.DORNELLES, Priscila Gomes; WENETZ, Ileana. Uma análise generificada sobre o projeto gênero e diversidade na escola. Cadernos de Pesquisa, São Paulo, v. 49, n. 173, p. 226-243, jul./set. 2019.FREIRE, Paulo. Pedagogia da autonomia: saberes necessários à prática educativa. São Paulo: Paz e Terra, 1996, n de páginasFOUCAULT, Michel. História da Sexualidade I: a vontade de saber. Rio de Janeiro: Graal, 1988.GOODMAN, Leo. Snowball sampling. Annals of mathematical statistics. V. 32, p. 148-170, 1961.HALL, Stuart. A identidade cultural na pós-modernidade. 11. ed. Rio de Janeiro: DP A, 2006.HENRIQUES, Eduardo; BARBOSA, Guilherme. As performatividades de gênero no espaço escolar: abjeção e formação crítica para a cidadania. Revista Cadernos de Estudos e Pesquisa na Educação Básica, Recife, v. 2, n. 1, p. 51-72, CAp UFPE, 2016.KLEIN, Remí. Questões de Gênero e Sexualidade nos Planos de Educação. Coisas do Gênero, São Leopoldo-RS, v.1, n. 1, p. 145-156, ago.-dez. 2015.LOURO, Guacira Lopes. Pedagogias da sexualidade. In: LOURO, Guacira Lopes. (Org.) O corpo educado: pedagogias da sexualidade. 3. ed. Belo Horizonte: Autêntica, 2013.MADUREIRA, Ana Flávia do Amaral; BRANCO, Ângela Uchoa. Gênero, Sexualidade e Diversidade na Escola a partir da Perspectiva de Professores/as. Temas em Psicologia. Vol. 23, nº 3, p. 577-591, 2015.MEDEIROS, Ettore Stefani. Necropolítica tropical em tempos pró-Bolsonaro: desafios contemporâneos de combate aos crimes de ódio LGBTfóbicos. Reciis – Revista Eletrônica de Comunicação, Informação e Inovação em Saúde. Abr.-jun.; 2019.MINAYO, Maria Cecília de Souza (org.). Pesquisa Social. Teoria, método e criatividade. 18 ed. Petrópolis: Vozes, 2001.MORAES, Roque; GALIAZZI, Maria do Carmo. Análise Textual Discursiva: Processo Reconstrutivo de Múltiplas Faces. Ciência e Educação, v. 12, n. 1, p. 118-126, 2006.POCAHY, Fernando; DORNELLES, Priscila Gomes. Um corpo entre o gênero e a sexualidade: notas sobre educação e abjeção. Instrumento, Juiz de Fora, v. 1, n. 1, p. 125-135, jan./jun. 2010.SAWAIA, Bader. As artimanhas da exclusão: análise psicossocial e ética da desigualdade social. Petrópolis, RJ: Vozes, 2001.SEFFNER, Fernando. Atravessamentos de gênero, sexualidade e educação: tempos difíceis e novas arenas políticas. Educação, movimentos sociais e políticas governamentais. UFPR. Curitiba, PR. 2016.SEFFNER, Fernando. Sigam-se os bons: apuros e aflições nos enfrentamentos ao regime da heteronormatividade no espaço escolar. Educação e Pesquisa, São Paulo, v. 39, n. 1, p. 145-159, jan./mar. 2013.SOARES, Zilene Pereira; MONTEIRO, Simone Souza. Formação de professores/as em gênero e sexualidade: possibilidades e desafios. Educar em Revista, Curitiba, Brasil, v. 35, n. 73, p. 287-305, jan./fev. 2019.SPIVAK, Gayatri Chakravorty. Pode o subalterno falar?. Belo Horizonte: Ed Editora UFMG, 2010.
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Franklin-Phipps, Asilia, and Laura Smithers. "Queer Black adolescence, the impasse, and the pedagogy of cinema." Educational Philosophy and Theory, September 1, 2020, 1–12. http://dx.doi.org/10.1080/00131857.2020.1811677.

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11

Perryman, Georgina. "Queering Pride: Walking Towards a Queer Future in Ireland." Journal of Public Pedagogies, no. 4 (November 14, 2019). http://dx.doi.org/10.15209/jpp.1180.

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The Queer History Walking Tour is an annually recurring event during Dublin’s official Pride festivities. Created and led by the ‘Godfather of Gay,’ Tonie Walsh, the walks seek to extend stories from the Irish Queer Archive (IQA) into the everyday fabric of the city, contributing to a processual queering of Irish heteronormative histories. As an activist form of public pedagogy, the walking tour encourages a relational understanding of queer cultural heritage through mobile, embodied, and emotional interactions. This paper argues that the walking tour works as an anarchive that contributes to a growing, intersectional understanding of LGBTQ+ experiences and queer futures, facilitated by peripatetic practices. In response to pervasive cis-male homonormativity at Pride, Dr Mary McAuliffe, a queer feminist woman, is the latest tour guide who includes historical stories of lesbian women, trans people, and gay men. Through engaging with this diversity of historical experiences, guides signal and support anti-capitalist events organised to critique the corporatisation of Pride and current attitudes towards LGBTQ+ people in Ireland. Trans Pride and Alternative Pride highlight the ongoing physical and structural violence done to LGBTQ+ people through giving voice to intersectional experiences. They connect LGBTQ+ struggles across different timespaces through engaging with Pride as a protest and marching to significant historical sites on meaningful days in LGBTQ+ history. Walking together to significant places, telling stories, and educating one another at these events works to queer Pride by challenging capitalism and its norms,revealing a trajectory that invites us to imagine and participate in an intersectional future of being queer in Ireland.
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Rouse, Rebecca, and Lissa Holloway-Attaway. "Troubling games: Materials, histories, and speculative future worlds for games pedagogy." Convergence: The International Journal of Research into New Media Technologies, February 22, 2022, 135485652110630. http://dx.doi.org/10.1177/13548565211063080.

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Games are trouble. As faculty members in a Game Development program we are aware of the troubles. As inside–outsiders, given our status as queer women in the male-dominated Games field, both with interdisciplinary art-tech-humanities backgrounds as opposed to STEM, we are the ones commonly tasked with ‘fixing’ these troubles. This tasking comes to us in the form of both assumptions and requests about our providing particular types of education to others, both faculty and students, as fixes to Game-troubles: teaching the gender module; sitting on an LGBTQ+ committee; advising a particular student who is also outside the more comfortable purview of Games; and so forth. While our labor is often assumed, it is not fully valued, evidenced by the ways in which it is chronically under-resourced. And, given this lack of sustainability, our labor is not effective in the ways we intend. Often, our fixes only serve to a fix ourselves, further cementing us as outsiders. Our fixes are diluted until they become performative gestures, absolving others of the need to act, but changing little else. Acting ‘in a fix’ is something we no longer wish to do. Instead we untangle and re-tangle in a new way, drawing on the work of Feminist New Materialists (Ahmed, 2008; Alaimo, 2016; Alaimo and Hekman, 2008; Barad, 2011; Bennett, 2010; Braidotti, 2013; Coole and Frost, 2010; Dolphijn and Tuin, 2012; Grosz, 1994; Kirby, 1997) to develop imaginative new models for a more just and joyful future Games pedagogy. We share not only our research on this topic, but also invite you into our own intimate experiences of play-making, foregrounding this as knowledge-making too. We offer these crossings between text and context, history and future Ahmed, 2008, memory and fiction as a speculative fabulation for future Games pedagogies.
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Haupt, Adam. "Queering Hip-Hop, Queering the City: Dope Saint Jude’s Transformative Politics." M/C Journal 19, no. 4 (August 31, 2016). http://dx.doi.org/10.5204/mcj.1125.

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This paper argues that artist Dope Saint Jude is transforming South African hip-hop by queering a genre that has predominantly been male and heteronormative. Specifically, I analyse the opening skit of her music video “Keep in Touch” in order to unpack the ways which she revives Gayle, a gay language that adopted double-coded forms of speech during the apartheid era—a context in which homosexuals were criminalised. The use of Gayle and spaces close to the city centre of Cape Town (such as Salt River and Woodstock) speaks to the city as it was before it was transformed by the decline of industries due to the country’s adoption of neoliberal economics and, more recently, by the gentrification of these spaces. Dope Saint Jude therefore reclaims these city spaces through her use of gay modes of speech that have a long history in Cape Town and by positioning her work as hip-hop, which has been popular in the city for well over two decades. Her inclusion of transgender MC and DJ Angel Ho pushes the boundaries of hegemonic and binary conceptions of gender identity even further. In essence, Dope Saint Jude is transforming local hip-hop in a context that is shaped significantly by US cultural imperialism. The artist is also transforming our perspective of spaces that have been altered by neoliberal economics.Setting the SceneDope Saint Jude (DSJ) is a queer MC from Elsies River, a working class township located on Cape Town's Cape Flats in South Africa. Elsies River was defined as a “coloured” neighbourhood under the apartheid state's Group Areas Act, which segregated South Africans racially. With the aid of the Population Registration Act, citizens were classified, not merely along the lines of white, Asian, or black—black subjects were also divided into further categories. The apartheid state also distinguished between black and “coloured” subjects. Michael MacDonald contends that segregation “ordained blacks to be inferior to whites; apartheid cast them to be indelibly different” (11). Apartheid declared “African claims in South Africa to be inferior to white claims” and effectively claimed that black subjects “belonged elsewhere, in societies of their own, because their race was different” (ibid). The term “coloured” defined people as “mixed race” to separate communities that might otherwise have identified as black in the broad and inclusive sense (Erasmus 16). Racial categorisation was used to create a racial hierarchy with white subjects at the top of that hierarchy and those classified as black receiving the least resources and benefits. This frustrated attempts to establish broad alliances of black struggles against apartheid. It is in this sense that race is socially and politically constructed and continues to have currency, despite the fact that biologically essentialist understandings of race have been discredited (Yudell 13–14). Thanks to apartheid town planning and resource allocation, many townships on the Cape Flats were poverty-stricken and plagued by gang violence (Salo 363). This continues to be the case because post-apartheid South Africa's embrace of neoliberal economics failed to address racialised class inequalities significantly (Haupt, Static 6–8). This is the '90s context in which socially conscious hip-hop crews, such as Prophets of da City or Black Noise, came together. They drew inspiration from Black Consciousness philosophy via their exposure to US hip-hop crews such as Public Enemy in order to challenge apartheid policies, including their racial interpellation as “coloured” as distinct from the more inclusive category, black (Haupt, “Black Thing” 178). Prophets of da City—whose co-founding member, Shaheen Ariefdien, also lived in Elsies River—was the first South African hip-hop outfit to record an album. Whilst much of their work was performed in English, they quickly transformed the genre by rapping in non-standard varieties of Afrikaans and by including MCs who rap in African languages (ibid). They therefore succeeded in addressing key issues related to race, language, and class disparities in relation to South Africa's transition to democracy (Haupt, “Black Thing”; Haupt, Stealing Empire). However, as is the case with mainstream US hip-hop, specifically gangsta rap (Clay 149), South African hip-hop has been largely dominated by heterosexual men. This includes the more commercial hip-hop scene, which is largely perceived to be located in Johannesburg, where male MCs like AKA and Cassper Nyovest became celebrities. However, certain female MCs have claimed the genre, notably EJ von Lyrik and Burni Aman who are formerly of Godessa, the first female hip-hop crew to record and perform locally and internationally (Haupt, Stealing Empire 166; Haupt, “Can a Woman in Hip-Hop”). DSJ therefore presents the exception to a largely heteronormative and male-dominated South African music industry and hip-hop scene as she transforms it with her queer politics. While queer hip-hop is not new in the US (Pabón and Smalls), this is new territory for South Africa. Writing about the US MC Jean Grae in the context of a “male-dominated music industry and genre,” Shanté Paradigm Smalls contends,Heteronormativity blocks the materiality of the experiences of Black people. Yet, many Black people strive for a heteronormative effect if not “reality”. In hip hop, there is a particular emphasis on maintaining the rigidity of categories, even if those categories fail [sic]. (87) DSJ challenges these rigid categories. Keep in TouchDSJ's most visible entry onto the media landscape to date has been her appearance in an H&M recycling campaign with British Sri Lankan artist MIA (H&M), some fashion shoots, her new EP—Reimagine (Dope Saint Jude)—and recent Finnish, US and French tours as well as her YouTube channel, which features her music videos. As the characters’ theatrical costumes suggest, “Keep in Touch” is possibly the most camp and playful music video she has produced. It commences somewhat comically with Dope Saint Jude walking down Salt River main road to a public telephone, where she and a young woman in pig tails exchange dirty looks. Salt River is located at the foot of Devil's Peak not far from Cape Town's CBD. Many factories were located there, but the area is also surrounded by low-income housing, which was designated a “coloured” area under apartheid. After apartheid, neighbourhoods such as Salt River, Woodstock, and the Bo-Kaap became increasingly gentrified and, instead of becoming more inclusive, many parts of Cape Town continued to be influenced by policies that enable racialised inequalities. Dope Saint Jude calls Angel Ho: DSJ: Awêh, Angie! Yoh, you must check this kak sturvy girl here by the pay phone. [Turns to the girl, who walks away as she bursts a chewing gum bubble.] Ja, you better keep in touch. Anyway, listen here, what are you wys?Angel Ho: Ah, just at the salon getting my hair did. What's good? DSJ: Wanna catch on kak today?Angel Ho: Yes, honey. But, first, let me Gayle you this. By the jol by the art gallery, this Wendy, nuh. This Wendy tapped me on the shoulder and wys me, “This is a place of decorum.”DSJ: What did she wys?Angel Ho: De-corum. She basically told me this is not your house. DSJ: I know you told that girl to keep in touch!Angel Ho: Yes, Mama! I'm Paula, I told that bitch, “Keep in touch!” [Points index finger in the air.](Saint Jude, Dope, “Keep in Touch”)Angel Ho's name is a play on the male name Angelo and refers to the trope of the ho (whore) in gangsta rap lyrics and in music videos that present objectified women as secondary to male, heterosexual narratives (Sharpley-Whiting 23; Collins 27). The queering of Angelo, along with Angel Ho’s non-binary styling in terms of hair, make-up, and attire, appropriates a heterosexist, sexualised stereotype of women in order to create room for a gender identity that operates beyond heteronormative male-female binaries. Angel Ho’s location in a hair salon also speaks to stereotypical associations of salons with women and gay subjects. In a discussion of gender stereotypes about hair salons, Kristen Barber argues that beauty work has traditionally been “associated with women and with gay men” and that “the body beautiful has been tightly linked to the concept of femininity” (455–56). During the telephonic exchange, Angel Ho and Dope Saint Jude code-switch between standard and non-standard varieties of English and Afrikaans, as the opening appellation, “Awêh,” suggests. In this context, the term is a friendly greeting, which intimates solidarity. “Sturvy” means pretentious, whilst “kak” means shit, but here it is used to qualify “sturvy” and means that the girl at the pay phone is very pretentious or “full of airs.” To be “wys” means to be wise, but it can also mean that you are showing someone something or educating them. The meanings of these terms shift, depending on the context. The language practices in this skit are in line with the work of earlier hip-hop crews, such as Prophets of da City and Brasse vannie Kaap, to validate black, multilingual forms of speech and expression that challenge the linguistic imperialism of standard English and Afrikaans in South Africa, which has eleven official languages (Haupt, “Black Thing”; Haupt, Stealing Empire; Williams). Henry Louis Gates’s research on African American speech varieties and literary practices emerging from the repressive context of slavery is essential to understanding hip-hop’s language politics. Hip-hop artists' multilingual wordplay creates parallel discursive universes that operate both on the syntagmatic axis of meaning-making and the paradigmatic axis (Gates 49; Haupt, “Stealing Empire” 76–77). Historically, these discursive universes were those of the slave masters and the slaves, respectively. While white hegemonic meanings are produced on the syntagmatic axis (which is ordered and linear), black modes of speech as seen in hip-hop word play operate on the paradigmatic axis, which is connotative and non-linear (ibid). Distinguishing between Signifyin(g) / Signification (upper case, meaning black expression) and signification (lower case, meaning white dominant expression), he argues that “the signifier ‘Signification’ has remained identical in spelling to its white counterpart to demonstrate [. . .] that a simultaneous, but negated, parallel discursive (ontological, political) universe exists within the larger white discursive universe” (Gates 49). The meanings of terms and expressions can change, depending on the context and manner in which they are used. It is therefore the shared experiences of speech communities (such as slavery or racist/sexist oppression) that determine the negotiated meanings of certain forms of expression. Gayle as a Parallel Discursive UniverseDSJ and Angel Ho's performance of Gayle takes these linguistic practices further. Viewers are offered points of entry into Gayle via the music video’s subtitles. We learn that Wendy is code for a white person and that to keep in touch means exactly the opposite. Saint Jude explains that Gayle is a very fun queer language that was used to kind of mask what people were saying [. . .] It hides meanings and it makes use of women's names [. . . .] But the thing about Gayle is it's constantly changing [. . .] So everywhere you go, you kind of have to pick it up according to the context that you're in. (Ovens, Saint Jude and Haupt)According to Kathryn Luyt, “Gayle originated as Moffietaal [gay language] in the coloured gay drag culture of the Western Cape as a form of slang amongst Afrikaans-speakers which over time, grew into a stylect used by gay English and Afrikaans-speakers across South Africa” (Luyt 8; Cage 4). Given that the apartheid state criminalised homosexuals, Gayle was coded to evade detection and to seek out other members of this speech community (Luyt 8). Luyt qualifies the term “language” by arguing, “The term ‘language’ here, is used not as a constructed language with its own grammar, syntax, morphology and phonology, but in the same way as linguists would discuss women’s language, as a way of speaking, a kind of sociolect” (Luyt 8; Cage 1). However, the double-coded nature of Gayle allows one to think of it as creating a parallel discursive universe as Gates describes it (49). Whereas African American and Cape Flats discursive practices function parallel to white, hegemonic discourses, gay modes of speech run parallel to heteronormative communication. Exclusion and MicroaggressionsThe skit brings both discursive practices into play by creating room for one to consider that DSJ queers a male-dominated genre that is shaped by US cultural imperialism (Haupt, Stealing Empire 166) as a way of speaking back to intersectional forms of marginalisation (Crenshaw 1244), which are created by “white supremacist capitalist patriarchy” (hooks 116). This is significant in South Africa where “curative rape” of lesbians and other forms of homophobic violence are prominent (cf. Gqola; Hames; Msibi). Angel Ho's anecdote conveys a sense of the extent to which black individuals are subject to scrutiny. Ho's interpretation of the claim that the gallery “is a place of decorum” is correct: it is not Ho's house. Black queer subjects are not meant to feel at home or feel a sense of ownership. This functions as a racial microaggression: “subtle insults (verbal, nonverbal, and/or visual) directed toward people of color, often automatically or unconsciously” (Solorzano, Ceja, and Yosso 60). This speaks to DSJ's use of Salt River, Woodstock, and Bo-Kaap for the music video, which features black queer bodies in performance—all of these spaces are being gentrified, effectively pushing working class people of colour out of the city (cf. Didier, Morange, and Peyroux; Lemanski). Gustav Visser explains that gentrification has come to mean a unit-by-unit acquisition of housing which replaces low-income residents with high-income residents, and which occurs independent of the structural condition, architecture, tenure or original cost level of the housing (although it is usually renovated for or by the new occupiers). (81–82) In South Africa this inequity plays out along racial lines because its neoliberal economic policies created a small black elite without improving the lives of the black working class. Instead, the “new African bourgeoisie, because it shares racial identities with the bulk of the poor and class interests with white economic elites, is in position to mediate the reinforcing cleavages between rich whites and poor blacks without having to make more radical changes” (MacDonald 158). In a news article about a working class Salt River family of colour’s battle against an eviction, Christine Hogg explains, “Gentrification often means the poor are displaced as the rich move in or buildings are upgraded by new businesses. In Woodstock and Salt River both are happening at a pace.” Angel Ho’s anecdote, as told from a Woodstock hair salon, conveys a sense of what Woodstock’s transformation from a coloured, working class Group Area to an upmarket, trendy, and arty space would mean for people of colour, including black, queer subjects. One could argue that this reading of the video is undermined by DSJ’s work with global brand H&M. Was she was snared by neoliberal economics? Perhaps, but one response is that the seeds of any subculture’s commercial co-option lie in the fact it speaks through commodities (for example clothing, make-up, CDs, vinyl, or iTunes / mp3 downloads (Hebdige 95; Haupt, Stealing Empire 144–45). Subcultures have a window period in which to challenge hegemonic ideologies before they are delegitimated or commercially co-opted. Hardt and Negri contend that the means that extend the reach of corporate globalisation could be used to challenge it from within it (44–46; Haupt, Stealing Empire 26). DSJ utilises her H&M work, social media, the hip-hop genre, and international networks to exploit that window period to help mainstream black queer identity politics.ConclusionDSJ speaks back to processes of exclusion from the city, which was transformed by apartheid and, more recently, gentrification, by claiming it as a creative and playful space for queer subjects of colour. She uses Gayle to lay claim to the city as it has a long history in Cape Town. In fact, she says that she is not reviving Gayle, but is simply “putting it on a bigger platform” (Ovens, Saint Jude, and Haupt). The use of subtitles in the video suggests that she wants to mainstream queer identity politics. Saint Jude also transforms hip-hop heteronormativity by queering the genre and by locating her work within the history of Cape hip-hop’s multilingual wordplay. ReferencesBarber, Kristin. “The Well-Coiffed Man: Class, Race, and Heterosexual Masculinity in the Hair Salon.” Gender and Society 22.4 (2008): 455–76.Cage, Ken. “An Investigation into the Form and Function of Language Used by Gay Men in South Africa.” Rand Afrikaans University: MA thesis, 1999.Clay, Andreana. “‘I Used to Be Scared of the Dick’: Queer Women of Color and Hip-Hop Masculinity.” Home Girls Make Some Noise: Hip Hop Feminism Anthology. Ed. Gwendolyn D. Pough, Elain Richardson, Aisha Durham, and Rachel Raimist. California: Sojourns, 2007.Collins, Patricia Hill. Black Sexual Politics: African Americans, Gender, and the New Racism. New York: Routledge, 2005. Crenshaw, Kimberle. “Mapping the Margins: Intersectionality, Identity Politics, and Violence against Women of Color”. Stanford Law Review 43.6 (1991): 1241–299.Didier, Sophie, Marianne Morange, and Elisabeth Peyroux. “The Adaptative Nature of Neoliberalism at the Local Scale: Fifteen Years of City Improvement Districts in Cape Town and Johannesburg.” Antipode 45.1 (2012): 121–39.Erasmus, Zimitri. “Introduction.” Coloured by History, Shaped by Place. Ed. Zimitri Erasmus. Cape Town: Kwela Books & SA History Online, 2001. Gates, Henry Louis. The Signifying Monkey: A Theory of Afro-American Literary Criticism. Oxford: Oxford UP, 1988.Gqola, Pumla Dineo. Rape: A South African Nightmare. Johannesburg: Jacana, 2015.Hames, Mary. “Violence against Black Lesbians: Minding Our Language.” Agenda 25.4 (2011): 87–91.Hardt, Michael, and Antonio Negri. Empire. London: Harvard UP, 2000.Haupt, Adam. “Can a Woman in Hip Hop Speak on Her Own Terms?” Africa Is a Country. 23 Mar. 2015. <http://africasacountry.com/2015/03/the-double-consciousness-of-burni-aman-can-a-woman-in-hip-hop-speak-on-her-own-terms/>.Haupt, Adam. Static: Race & Representation in Post-Apartheid Music, Media & Film. Cape Town: HSRC Press, 2012. Haupt, Adam. Stealing Empire: P2P, Intellectual Property and Hip-Hop Subversion. Cape Town: HSRC Press, 2008. Haupt, Adam. “Black Thing: Hip-Hop Nationalism, ‘Race’ and Gender in Prophets of da City and Brasse vannie Kaap.” Coloured by History, Shaped by Place. Ed. Zimitri Erasmus. Cape Town: Kwela Books & SA History Online, 2001. Hebdige, Dick. Subculture: The Meaning of Style. London: Routledge, 1979.Hogg, Christine. “In Salt River Gentrification Often Means Eviction: Family Set to Lose Their Home of 11 Years.” Ground Up. 15 June 2016. <http://www.groundup.org.za/article/salt-river-gentrification-often-means-eviction/>.hooks, bell. Outlaw: Culture: Resisting Representations. New York: Routledge, 1994.Lemanski, Charlotte. “Hybrid Gentrification in South Africa: Theorising across Southern and Northern Cities.” Urban Studies 51.14 (2014): 2943–60.Luyt, Kathryn. “Gay Language in Cape Town: A Study of Gayle – Attitudes, History and Usage.” University of Cape Town: MA thesis, 2014.MacDonald, Michael. Why Race Matters in South Africa. University of Kwazulu-Natal Press: Scottsville, 2006.Msibi, Thabo. “Not Crossing the Line: Masculinities and Homophobic Violence in South Africa”. Agenda. 23.80 (2009): 50–54.Pabón, Jessica N., and Shanté Paradigm Smalls. “Critical Intimacies: Hip Hop as Queer Feminist Pedagogy.” Women & Performance: A Journal of Feminist Theory (2014): 1–7.Salo, Elaine. “Negotiating Gender and Personhood in the New South Africa: Adolescent Women and Gangsters in Manenberg Township on the Cape Flats.” Journal of European Cultural Studies 6.3 (2003): 345–65.Solórzano, Daniel, Miguel Ceja, and Tara Yosso. “Critical Race Theory, Racial Microaggressions, and Campus Racial Climate: The Experiences of African American College Students.” Journal of Negro Education 69.1/2 (2000): 60–73.Sharpley-Whiting, T. Denean. Pimps Up, Ho’s Down: Hip Hop’s Hold on Young Black Women. New York: New York UP, 2007.Smalls, Shanté Paradigm. “‘The Rain Comes Down’: Jean Grae and Hip Hop Heteronormativity.” American Behavioral Scientist 55.1 (2011): 86–95.Visser, Gustav. “Gentrification: Prospects for Urban South African Society?” Acta Academica Supplementum 1 (2003): 79–104.Williams, Quentin E. “Youth Multilingualism in South Africa’s Hip-Hop Culture: a Metapragmatic Analysis.” Sociolinguistic Studies 10.1 (2016): 109–33.Yudell, Michael. “A Short History of the Race Concept.” Race and the Genetic Revolution: Science, Myth, and Culture. Ed. Sheldon Krimsky and Kathleen Sloan. New York: Columbia UP, 2011.InterviewsOvens, Neil, Dope Saint Jude, and Adam Haupt. One FM Radio interview. Cape Town. 21 Apr. 2016.VideosSaint Jude, Dope. “Keep in Touch.” YouTube. 23 Feb. 2015. <https://www.youtube.com/watch?v=w2ux9R839lE>. H&M. “H&M World Recycle Week Featuring M.I.A.” YouTube. 11 Apr. 2016. <https://www.youtube.com/watch?v=f7MskKkn2Jg>. MusicSaint Jude, Dope. Reimagine. 15 June 2016. <https://dopesaintjude.bandcamp.com/album/reimagine>.
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Driver, Susan. "Pornographic Pedagogies?: The Risks of Teaching ‘Dirrty’ Popular Cultures." M/C Journal 7, no. 4 (October 1, 2004). http://dx.doi.org/10.5204/mcj.2383.

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Uhh, dirrty Filthy Nasty (too dirrty to clean my act up If you ain’t dirrty .. you ain’t here to party)—Christina Aguilera “DIRRTY” The teacher engaged in a pedagogy which requires some articulation of knowledge forms and pleasures integral to students’ daily life is walking a dangerous road.—Henry Giroux and Roger Simon, “Schooling, Popular Culture and a Pedagogy of Possibility” Pornography and pedagogy have been positioned as mutually exclusive domains within educational discourses that seek to regulate the borders between rational knowledge and sexually lewd commercial imagery. Yet these realms begin to overlap in productive ways when hypersexual popular cultures are integrated as meaningful social texts within the classroom. As mainstream youth media increasingly play up the appeal of what Brian McNair calls “porno-chic” cultural entertainment, teachers and students of cultural meanings are compelled to take seriously the pervasive power of soft porn influencing everyday desires and identifications. McNair writes that “porno-chic is not porn, then, but the representation of porn in non-pornographic art and culture, the pastiche and parody of, the homage to and investigation of porn; the postmodern transformation of porn into mainstream cultural artifact for a variety of purposes.” (61) The crossover of porn imagery into commercial advertising and entertainment industries is an extension of a problem that Sut Jhally refers to as the commodity-image system which frames sexy bodies within marketing strategies that encourage fast voyeuristic forms of consumption (252). Yet complex questions about how youth engage with the intensification of their sexual fields of vision as part of their daily routines watching TV, playing video games, enjoying films and music videos as desiring subjects are often overlooked. As young people grow up today within porno saturated visual cultures, they need to be given space to talk about their ideas, feelings and contradictory responses. In this way, bringing porn into university curriculum is a necessary part of a critical and creative pedagogical practice. I learned about the urgency and difficulty of such a practice when my students brought in Christina Aguilera’s video Dirrty to a class on consumer cultures and sexual representation. Out of some wildly disparate and complex readings of this video developed by my students, we were able to explore ideas about body images, censorship, queerness, commodification and fantasy without foreclosing the ambivalence unleashed in the process of studying Dirrty pornographic styles. In my introductory popular culture classes, I give permission to students to exchange stories about the sexualized pleasures of mediated youth cultures as a way to encourage awareness of the specific icons, textual details and patterns of representation that make up our viewing and listening experiences. I use this as a take off point to consider how our popular conceptions of sexuality are constructed and contested by desiring and relational interpretations connecting hegemonic image fantasies with subjective investments. Once students start conversing about what they notice and how they see and feel about sexually explicit images shown in class, the contested terrain of popular cultural porn becomes vividly animated. The point is to demystify the topic of pornographic imagery as something fixed, taboo, banal, asocial, shameful or demeaning. What students of media cultures do not expect is that their personal pleasures and longings will be socially situated and theorized as a dialogue about the politics of representation. Student pleasures collide in unexpected ways. I am always surprised by what appeals to their fantasy ideals, and the reasons they offer to explain why and how they seek out and utilize their desires as viewers. To spur discussion, I bring in sex texts that range from Hollywood film clips to nightclub fliers to queer photography to internet homepages. But while I have a rough idea of the conceptual course we will take, we usually end up following alternative paths, negotiating incommensurable psychic and social life-worlds. What I find troubling, erotic or fascinating might not connect up with what my students notice or experience as seductive or meaningful. Foregrounding the pleasures of sexual images in teaching popular culture is tricky because they are hard to predict or contain for analysis. Consensus is an impossibility from the start as sexual fears, denial and fantasies disrupt any possibility of rational unity. Pornography leaks across disciplinary boundaries and blurs conventional distinctions between, private/public, subjective/social, work/play, school/leisure, sexual/intellectual realms of experience. Teaching pornography is risky business. Turning theoretically back upon the popular fascinations of “porno-chic” images also invites pleasure into the very process of academic learning that has traditionally scorned its worth and relevance. The interactions of teaching and learning become infused with affective longings and frustrations. Questions arise such as: What happens when sexualized pleasure as an experience lived through popular cultures is reenacted in the classroom? Who is willing to risk exposure and vulnerability? What are the ethical and political limits of interrogating intimate pleasures? How do I render this intimacy culturally meaningful? When personal pleasures are questioned as part of a public dialogue are they diminished? Intensified? Transformed? I have spent many years theorizing sexuality and pleasure, trying to find a language that overcomes the one-sided institutional focus and conceptual detachment of ideological critiques without falling prey to empirical approaches that claims to pin down the authentic transparent truth of popular pleasures as fixed and isolated data. What is needed is a process of reading experience as a social semiotic process capable of attending to textual representations and institutional power formations that organize popular pleasures, without foreclosing the nuances of the erotic subjective and collective engagements with culture that exceed and disturb hegemonic meanings. Teresa de Lauretis’ writings are useful toward interconnecting subjectivity and social/cultural worlds in terms of dynamic mediations between texts, contexts, psychic memories and sense perceptions. Drawing upon Charle’s Peirce’s notion of interpretants, de Lauretis theorizes a semiosis of experience that is actively engaged with and constituted through everyday signs, objects, relations and events. A cultural sign such as a song or music video becomes mediated through intellectual, emotional and energetic interpretants, to comprise a “habit-change,” changes in consciousness and concrete action in the social world. The experiential process here is open-ended and ongoing in its formation and includes rational will and reflection in reading signs along with affective, bodily responses and enactments (1984). The realm of subjective experience and pleasure does not abstract or diminish the status of cultural texts and meanings but implicates them in a living practice. De Lauretis uses this approach to think through the exchanges of “perverse” desires that exceed heteronormative sex/gender relations between texts and spectators (1994). Acknowledging the normalization of “perverse” desire enables a more dynamic understanding of the psychic and social movements of fantasy scenarios as a historical process. I think it’s impossible to begin to embrace pornographic pleasure as pedagogically productive without such an elaboration of experience as always already appropriating, mediating, and transforming dominant social texts. At the same time, what has become vividly apparent to me is that translating a theory of the semiosis of experience into practical strategies performed in the classroom is easier said than done. Nothing complicates and impels thinking about pleasure more than a room filled with dozens of teenage students who are asked to speak openly about their feelings and thoughts about sexy pop music stars and performances – especially when the topics and examples are chosen by, for and about students. During a week of my pop culture class last year, several students giving presentations coincidentally brought in the same video to show and talk about: Christina Aguilera’s music video for her song Dirrty – from the album Stripped. The video features aggressive erotic scenes of young women taking the lead with young men watching and dancing in a darkly lit underground boxing club, including signs of Hip Hop street culture- graffiti, break dancing, and rap, intermixed with raunchy soft-porn images of women wrestling and showering together. It is a massive party verging on sexual orgy compelling the audience to join in and get “dirty, filthy, nasty, and if you ain’t dirty you ain’t here to party.” This is an exemplary televised fantasy product designed shock and tease youth audiences with rebellious hip seductive visual forms and contents. What is important for my purposes is not any single value or meaning of this video but the ways it elicited multiple engagements and interpretations from student presenters and classmates through their experiential pleasures and displeasures. The first presenter analyzed Dirrty as an example of the corporate commodification of youth sexuality. >From this perspective the video sells packaged consumable fragments of sexy bodies as imaginary fetish ideals. Drawing upon feminist analysis of pornography, the student argued that girls’ bodies continue to be objectified in the guise of physical femme dominance, remaining on display for the dreamworlds of adolescent men. What gets stressed are the ways sexual transgressions within mass media work in the service of maintaining inequalities, idolizing promiscuous feminine aggressors whose power is contained to feed fantasies of sexual submission that reinforce hierarchical control. Eroticized grrrl power becomes a contest of popularity intensified through the polymorphous visual style of MTV. Referring to Giroux’s critique of the hypersexual promotion and commercial branding of youth (1998), this student articulates her own desires for representations of youth sexuality focused on historically grounded and substantial relational qualities rather than normative beauty ideals. In the first presentation “porno-chic” entertainment pleasures are analyzed as something to be wary of, as cheap surface distractions and corporate manipulations. The next presentation explored the cultural and emotional volatility of Dirrty’s visual spectacles. This student identified herself as seeing something else, a glimpse of sexual openness, diversity and freedom. Multi-racial/sexual groups of men and women, women with women and men moving together in playful scenarios through fluid urgent expression of desire, become framed here in terms of a productive excess. This person glimpsed utopian possibilities through exaggerated sexed-up styles of commodification. Postmodern theories of queer subjectivity are used in this presentation to challenge the binary categories structuring the first presentation. Judith Butler’s theory of gender performativity is engaged with to help interpret possibilities for mobile gender identifications and sexual desires constituted within discursively organized frameworks (1990). The contingency and improvisation of her reading as a queer student confronts the limits of the previous presentation’s focus on uniform hegemonic ideological powers. The final presenter turned the class’s attention to the surrounding media commentary and context of Aguilera’s video. In this argument, the public moral panic targeting Aguilera’s video Dirrty as obscene was contrasted with the acceptance and normalization of sexuality in videos by male artists such as Nelly’s Hot in Here where women move and strip in the background as decorations of male artists. The controversy in the press surrounding the sexually explicit images in Dirrty, which were seen as going too far (provoking an advisory warning), becomes politically meaningful to this student who insists that young women artists are regulated by different standards, demonized as vulgar, slutty and dangerous. This student affirmed the need for a broad range of images that affirm women taking sexual control, displaying creative sexual lust and publicly voicing desires as a way to confront conservative moral codes. Here viewing pleasures become focused on media pluralization and critical debates that situate sexual representations in relation to diverse forms of reception as politically vital for those historically censored and marginalized. Each of these presentations ends in dissonant readings of a specific set of images, rhythms and words, making use of a wide range of theoretical ideas combined with experiential reflection. Tension fills the room as students realize their ideas and pleasures are contested, refused, challenged, and altered when in dialogue with others. What is my role as an instructor at this point? Do I synthesize the scattered heterogeneity of experiences arising in relation to Dirrty by promoting a single issue, theory or concept? Do I emphasize a playful “pornographication” of mainstream youth culture and encourage their guilty pleasures? Do I assert my authority as professor and provide a critical reading that tops theirs as moral, rational and free of personal pleasure and bias? Do I allow my class to become a free for all? None of these options are pedagogically satisfying to me since I am interested in the very discomfort and questions provoked by the differences unleashed by this video. Perhaps it is precisely the wild loose ends of a questioning process that makes pornography a useful pedagogical tool. Differences produced through porno-chic entertainment are about a shifting divergence of social experiences, media powers and embodied pleasures. As a teacher I try to foster an ongoing dialogue about such differences by theorizing what gets privileged and left out of our purview without delimiting new ways of experiencing and interpreting their subjective and political significance. I smile, turn off my power point presentation and allow for a space of silence in which no definitions are offered, no contradictions resolved, no conclusions are reached. I try to convey the productive tensions between positions offered within this moment of radical ambivalence as part of a pedagogy engaged with popular sex cultures. It is at such times of learning as a semiosis of experience engaged with the pornographic edges of media cultures, that possibilities emerge for understanding our vulnerable pleasures in relation to those of others. References Aguilera, Christina. “DIRRTY,” from Stripped, 2002. Butler, Judith. Gender Trouble: Feminism and the Subversion of Identity. Routledge, 1990. De Lauretis, Teresa. Alice Doesn’t: Feminism, Semiotics, Cinema. Basingstoke an London: Macmillan, 1984. —-. The Practice of Love: Lesbian Sexuality and Perverse Desire. Bloomington and Indianapoli: Indiana University Press, 1994. Giroux, Henry. “Teenage Sexuality, Body Politics, and the Pedagogy of display,” Youth Culture: Identity in a Postmodern World, ed. Jonathan Epstein, Blackwell, 1998. Giroux, Henry and Roger Simon. “Schooling, Popular Culture and a Pedagogy of Possibility,” Popular Culture Schooling and Everyday Life, Henry Giroux and Roger Simon eds., Bergin & Garvey, 1989. Sut Jhally, “Image-Based Culture: advertising and popular culture,” Gender, Race and Class in Media. Eds. Gail Dines and Jean Humez, Sage, 2003. McNair, Brian. Striptease Culture: Sex, Media and the Democratization of Desire. New York: Routledge, 2002. MLA Style Driver, Susan. "Pornographic Pedagogies?: The Risks of Teaching “Dirrty” Popular Cultures." M/C Journal 7.4 (2004). 10 October 2004 <http://www.media-culture.org.au/0410/03_teaching.php>. APA Style Driver, S. (2004 Oct 11). Pornographic Pedagogies?: The Risks of Teaching “Dirrty” Popular Cultures, M/C Journal, 7(4). Retrieved Oct 10 2004 from <http://www.media-culture.org.au/0410/03_teaching.php>
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15

Richardson, Sarah Catherine. "“Old Father, Old Artificer”: Queering Suspicion in Alison Bechdel’s Fun Home." M/C Journal 15, no. 1 (February 17, 2012). http://dx.doi.org/10.5204/mcj.396.

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Halfway through the 2006 memoir comic Fun Home, the reader encounters a photograph that the book’s author, Alison Bechdel, found in a box of family snapshots shortly after her father’s death. The picture—“literally the core of the book, the centrefold” (Bechdel qtd. in Chute “Interview” 1006)—of Alison’s teenaged babysitter, Roy, erotically reclining on a bed in only his underwear, is the most tangible and direct evidence of her father’s sexual affairs with teenage boys, more confronting than his own earlier confession. Through this image, and a rich archive of familial texts, Bechdel chronicles her father’s thwarted desires and ambitions, probable suicide, and her own sexual and artistic coming of age.Bruce Bechdel, a married school teacher and part-time funeral director, was also an avid amateur historical restorer and connoisseur of modernist literature. Shortly after Alison came out to her parents at nineteen, Bruce was hit by a truck in what his daughter believes was an act of suicide. In Fun Home, Bechdel reads her family history suspiciously, plumbing family snapshots, letters, and favoured novels, interpreting against the grain, to trace her queer genealogy. Ultimately, she inverts this suspicious and interrogative reading, using the evidence she has gathered in order to read her father’s sexuality positively and embrace her queer and artistic inheritance from him. In The New York Times Magazine, in 2004, Charles McGrath made the suggestion that comics were “the new literary form” (24). Although comics have not yet reached widespread mainstream acceptance as a medium of merit, the burgeoning field of comics scholarship over the last fifteen years, the 2007 adaptation of Marjane Satrapi’s Persepolis into a feature film, and the addition of comics to the Best American series all testify to the widening popularity and status of the form. Memoir comics have established themselves, as Hillary Chute notes, as “the dominant mode of contemporary work” (Graphic 17). Many of these autobiographical works, including Fun Home, recount traumatic histories, employing the medium’s unique capacity to evoke the fractured and repetitive experience of the traumatised through panel structure and use of images. Comics articulate “what wasn’t permitted to be said or imagined, defying the ordinary processes of thought” (Said qtd. in Whitlock 967). The hand-drawn nature of comics emphasises the subjectivity of perception and memory, making it a particularly powerful medium for personal histories. The clear mediation of a history by the artist’s hand complicates truth claims. Comics open up avenues for both suspicious and restorative readings because their form suggests that history is always constructed and therefore not able to be confirmed as “ultimately truthful,” but also that there is no ultimate truth to be unveiled. No narrative is unmediated; a timeline is not more “pure” than a fleshed out narrative text. All narratives exclude information in order to craft a comprehensible series of events. Bechdel’s role as a suspicious reader of her father and of her own history resonates through her role as a historian and her interrogation of the ethical concerns of referential writing.Eve Kosofsky Sedgwick’s Touching Feeling: Affect, Pedagogy, Performativity critiques the hermeneutics of suspicion from a queer theory perspective, instead advocating reparative reading as a critical strategy. The hermeneutics of suspicion describes “the well-oiled machine of ideology critique” that has become the primary mode of critical reading over the last thirty or so years, suspiciously interpreting texts to uncover their hidden ideological biases (Felski, Uses 1). Reparative reading, on the other hand, moves away from this paranoid mode, instead valuing pleasure and “positive affects like joy and excitement” (Vincent). Sedgwick does not wholly reject suspicious reading, suggesting that it “represent[s] a way, among other ways, of seeking, finding, and organizing knowledge. Paranoia knows some things well and others poorly” (Touching 129). Felski, paraphrasing Ricoeur, notes that the hermeneutics of suspicion “adopts an adversarial sensibility to probe for concealed, repressed, or disavowed meanings” (“Suspicious” 216). In this fashion, Bechdel employs suspicious strategies to reveal her father’s hidden desires and transgressions that were obscured in the standard version of her family narrative, but ultimately moves away from such techniques to joyfully embrace her inheritance from him. Sedgwick notes that paranoid readings may only reveal that which is already known:While there is plenty of hidden violence that requires exposure there is also, and increasingly, an ethos where forms of violence that are hypervisible from the start may be offered as an exemplary spectacle rather than remain to be unveiled as a scandalous secret. (Touching 139)This is contrary to suspicious reading’s assumption that violence is culturally shunned, hidden, and in need of “unveiling” in contemporary Western culture. It would be too obvious for Bechdel to condemn her father: gay men have been unfairly misrepresented in the American popular imagination for decades, if not longer. Through her reparative reading of him, she rejects this single-minded reduction of people to one negative type. She accepts both her father’s weaknesses and her debts to him. A reading which only sought to publicise Bruce’s homosexual affairs would lack the great depth that Bechdel finds in the slippage between her father’s identity and her own.Bechdel’s embrace of Bruce’s failings as a father, a husband, and an artist, her revisioning of his death as a positive, creative act full of agency, and her characterisation of him as a supportive forerunner, “there to catch [Alison] as [she] leapt,” (Bechdel 232) moves his story away from archetypal narratives of homosexual tragedy. Bechdel’s memoir ends with (and enacts through its virtuoso execution) her own success, and the support of those who came before her. This move mirrors Joseph Litvak’s suggestion that “the importance of ‘mistakes’ in queer reading and writing […] has a lot to do with loosening the traumatic, inevitable-seeming connection between mistakes and humiliation […] Doesn’t reading queer mean learning, among other things, that mistakes can be good rather than bad surprises?” (Sedgwick Touching 146–7).Fun Home is saturated with intertextual references and archival materials that attempt to piece together the memoir’s fractured and hidden histories. The construction of this personal history works by including familial and historical records to register the trauma of the Bechdels’ personal tragedy. The archival texts are meticulously hand-drawn, their time-worn and ragged physicality maintained to emphasise the referentiality of these documents. Bechdel’s use of realistically drawn family photographs, complete with photo corners, suggests a family photograph album, although rather than establishing a censored and idealistic narrative, as most family albums do, the photographs are read and reproduced for their suppressed and destabilising content. Bechdel describes them as “particularly mythic” (Chute “Interview” 1009), and she plunders this symbolic richness to rewrite her family history. The archival documents function as primary texts, which stand in opposition to the deadly secrecy of her childhood home: they are concrete and evidentiary. Bechdel reads her father’s letters and photographs (and their gothic revival house) for sexual and artistic evidence, “read[ing] the text against the grain in order to draw out what it refuses to own up to” (Felski “Suspicious” 23). She interprets his letters’ baroque lyrical flourishes as indications both of his semi-repressed homosexuality and of the artistic sensibility that she would inherit and refine.Suspicion of the entire historical project marks the memoir. Philippe Lejeune describes the “Autobiographical Pact” as “a contract of identity that is sealed by the proper name” of the author (19). Bechdel does not challenge this pact fundamentally—the authoritative narrative voice of her book structures it to be read as historically truthful—but she does challenge and complicate the apparent simplicity of this referential model. Bechdel’s discussion of the referential failings of her childhood diary making—“the troubled gap between word and meaning”—casts a suspicious eye over the rest of the memoir’s historical project (Bechdel 143). She asks how language can adequately articulate experience or refer to the external world in an environment defined by secrets and silence. At the time of her childhood, it cannot—the claim to full disclosure that the memoir ultimately makes is predicated on distance and time. Bechdel simultaneously makes a claim for the historical veracity of her narrative and destabilises our assumptions around the idea of factual and retrospective truth:When I was ten, I was obsessed with making sure my diary entries bore no false witness. But as I aged, hard facts gave way to vagaries of emotion and opinion. False humility, overwrought penmanship, and self-disgust began to cloud my testimony […] until […] the truth is barely perceptible behind a hedge of qualifiers, encryption, and stray punctuation. (Bechdel 169)That which is “unrepresentable” is simultaneously represented and denied. The comics medium itself, with its simultaneous graphic and textual representation, suggests the unreliability of any one means of representation. Of Bechdel’s diaries, Jared Gardner notes, “what develops over the course of her diary […] is an increasing sense that text and image are each alone inadequate to the task, and that some merger of the two is required to tell the story of the truth, and the truth of the story” (“Archives” 3).As the boyishly dressed Alison urges her father, applying scare-quoted “bronzer,” to hurry up, Bechdel narrates, “my father began to seem morally suspect to me long before I knew that he actually had a dark secret” (16). Alison is presented as her father’s binary opposite, “butch to his nelly. Utilitarian to his aesthete,” (15) and, as a teenager, frames his love of art and extravagance as debauched. This clear distinction soon becomes blurred, as Alison and Bruce’s similarities begin to overwhelm their differences. The huge drawn hand shown holding the photograph of Roy, in the memoir’s “centrefold,” more than twice life-size, reproduces the reader’s hand holding the book. We are placed in Bechdel’s, and by extension her father’s, role, as the illicit and transgressive voyeurs of the erotic spectacle of Roy’s body, and as the possessors and consumers of hidden, troubling texts. At this point, Bechdel begins to take her queer reading of this family archive and use it to establish a strong connection between her initially unsympathetic father and herself. Despite his neglect of his children, and his self-involvement, Bechdel claims him as her spiritual and creative father, as well as her biological one. This reparative embrace moves Bruce from the role of criticised outsider in Alison’s world to one of queer predecessor. Bechdel figures herself and her father as doubled aesthetic and erotic observers and appreciators. Ann Cvetkovich suggests that “mimicking her father as witness to the image, Alison is brought closer to him only at the risk of replicating his illicit sexual desires” (118). For Alison, consuming her father’s texts connects her with him in a positive yet troubling way: “My father’s end was my beginning. Or more precisely, […] the end of his lie coincided with the beginning of my truth” (Bechdel 116–17). The final panel of the same chapter depicts Alison’s hands holding drawn photos of herself at twenty-one and Bruce at twenty-two. The snapshots overlap, and Bechdel lists the similarities between the photographs, concluding, “it’s about as close as a translation can get” (120). Through the “vast network of transversals” (102) that is their life together, Alison and Bruce are, paradoxically, twinned “inversions of one another” (98). Sedgwick suggests that “inversion models […] locate gay people—whether biologically or culturally—at the threshold between genders” (Epistemology 88). Bechdel’s focus on Proust’s “antiquated clinical term” both neatly fits her thematic expression of Alison and Bruce’s relationship as doubles (“Not only were we inverts. We were inversions of one another”) and situates them in a space of possibility and liminality (97-98).Bechdel rejects a wholly suspicious approach by maintaining and embracing the aporia in her and her father’s story, an essential element of memory. According to Chute, Fun Home shows “that the form of comics crucially retains the insolvable gaps of family history” (Graphic 175). Rejecting suspicion involves embracing ambiguity and unresolvability. It concedes that there is no one authentic truth to be neatly revealed and resolved. Fun Home’s “spatial and semantic gaps […] express a critical unknowability or undecidability” (Chute Graphic 182). Bechdel allows the gaps in her narrative to remain, refusing to “pretend to know” Bruce’s “erotic truth” (230), an act to which suspicious reading is diametrically opposed. Suspicious reading wishes to close all gaps, to articulate silences and literalise mysteries, and Bechdel’s narrative progressively moves away from this mode. The medium of comics uses words and images together, simultaneously separate and united. Similarly, Alison and Bruce are presented as opposites: butch/sissy, artist/dilettante. Yet the memoir’s conclusion presents Alison and Bruce in a loving, reciprocal relationship. The final page of the book has two frames: one of Bruce’s perspective in the moment before his death, and one showing him contentedly playing with a young Alison in a swimming pool—death contrasted with life. The gaps in the narrative are not closed but embraced. Bechdel’s “tricky reverse narration” (232) suggests a complex mode of reading that allows both Bechdel and the reader to perceive Bruce as a positive forebear. Comics as a medium pay particular visual attention to absence and silence. The gutter, the space between panels, functions in a way that is not quite paralleled by silence in speech and music, and spaces and line breaks in text—after all, there are still blank spaces between words and elements of the image within the comics panel. The gutter is the space where closure occurs, allowing readers to infer causality and often the passing of time (McCloud 5). The gutters in this book echo the many gaps in knowledge and presence that mark the narrative. Fun Home is impelled by absence on a practical level: the absence of the dead parent, the absence of a past that was unspoken of and yet informed every element of Alison’s childhood.Bechdel’s hyper-literate narration steers the reader through the memoir and acknowledges its own aporia. Fun Home “does not seek to preserve the past as it was, as its archival obsession might suggest, but rather to circulate ideas about the past with gaps fully intact” (Chute Graphic 180). Bechdel, while making her own interpretation of her father’s death clear, does not insist on her reading. While Bruce attempted to restore his home into a perfect, hermetically sealed simulacrum of nineteenth-century domestic glamour, Bechdel creates a postmodern text that slips easily between a multiplicity of time periods, opening up the absences, failures, and humiliations of her story. Chute argues:Bruce Bechdel wants the past to be whole; Alison Bechdel makes it free-floating […] She animates the past in a book that is […] a counterarchitecture to the stifling, shame-filled house in which she grew up: she animates and releases its histories, circulating them and giving them life even when they devolve on death. (Graphic 216)Bechdel employs a literary process of detection in the revelation of both of their sexualities. Her archive is constructed like an evidence file; through layered tableaux of letters, novels and photographs, we see how Bruce’s obsessive love of avant-garde literature functions as an emblem of his hidden desire; Alison discovers her sexuality through the memoirs of Colette and the seminal gay pride manifestos of the late 1970s. Watson suggests that the “panels, gutters, and page, as bounded and delimited visual space, allow texturing of the two-dimensional image through collage, counterpoint, the superimposition of multiple media, and self-referential gestures […] Bechdel's rich exploitation of visual possibilities places Fun Home at an autobiographical interface where disparate modes of self-inscription intersect and comment upon one another” (32).Alison’s role as a literary and literal detective of concealed sexualities and of texts is particularly evident in the scene when she realises that she is gay. Wearing a plaid trench coat with the collar turned up like a private eye, she stands in the campus bookshop reading a copy of Word is Out, with a shadowy figure in the background (one whose silhouette resembles her father’s teenaged lover, Roy), and a speech bubble with a single exclamation mark articulating her realisation. While “the classic detective novel […] depends on […] a double plot, telling the story of a crime via the story of its investigation” (Felski “Suspicious” 225), Fun Home tells the story of Alison’s coming out and genesis as an artist through the story of her father’s brief life and thwarted desires. On the memoir’s final page, revisioning the artifactual photograph that begins her final chapter, Bechdel reclaims her father from what a cool reading of the historical record (adultery with adolescents, verbally abusive, emotionally distant) might encourage readers to superficially assume. Cvetkovich articulates the way Fun Home uses:Ordinary experience as an opening onto revisionist histories that avoid the emotional simplifications that can sometimes accompany representations of even the most unassimilable historical traumas […] Bechdel refuses easy distinctions between heroes and perpetrators, but doing so via a figure who represents a highly stigmatised sexuality is a bold move. (125)Rejecting paranoid strategies, Bechdel is less interested in classification and condemnation of her father than she is in her own tangled relation to him. She adopts a reparative strategy by focusing on the strands of joy and identification in her history with her father, rather than simply making a paranoid attack on his character.She occludes the negative possibilities and connotations of her father’s story to end on a largely positive note: “But in the tricky reverse narration that impels our entwined stories, he was there to catch me when I leapt” (232). In the final moment of her text Bechdel moves away from the memoir’s earlier destabilising actions, which forced the reader to regard Bruce with suspicion, as the keeper of destructive secrets and as a menacing presence in the Bechdels’ family life. The final image is of complete trust and support. His death is rendered not as chaotic and violent as it historically was, but calm, controlled, beneficent. Bechdel has commented, “I think it’s part of my father’s brilliance, the fact that his death was so ambiguous […] The idea that he could pull that off. That it was his last great wheeze. I want to believe that he went out triumphantly” (qtd. in Burkeman). The revisioning of Bruce’s death as a suicide and the reverse narration which establishes the accomplished artist and writer Bechdel’s creative and literary debt to him function as a redemption.Bechdel queers her suspicious reading of her family history in order to reparatively reclaim her father’s historical and personal connection with herself. The narrative testifies to Bruce’s failings as a father and husband, and confesses to Alison’s own complicity in her father’s transgressive desires and artistic interest, and to her inability to represent the past authoritatively and with complete accuracy. Bechdel both engages in and ultimately rejects a suspicious interpretation of her family and personal history. As Gardner notes, “only by allowing the past to bleed into history, fact to bleed into fiction, image into text, might we begin to allow our own pain to bleed into the other, and more urgently, the pain of the other to bleed into ourselves” (“Autobiography’s” 23). Suspicion itself is queered in the reparative revisioning of Bruce’s life and death, and in the “tricky reverse narration” (232) of the künstlerroman’s joyful conclusion.ReferencesBechdel, Alison. Fun Home: A Family Tragicomic. New York: Mariner Books, 2007. Burkeman, Oliver. “A life stripped bare.” The Guardian 16 Oct. 2006: G2 16.Cvetkovich, Ann. “Drawing the Archive in Alison Bechdel’s Fun Home.” Women’s Studies Quarterly 36.1/2 (2008): 111–29. Chute, Hillary L. Graphic Women: Life Narrative and Contemporary Comics. New York: Columbia UP, 2010. ---. “Interview with Alison Bechdel.” MFS Modern Fiction Studies 52.4 (2006): 1004–13. Felski, Rita. Uses of Literature. Malden: Blackwell Publishing, 2008.---. “Suspicious Minds.” Poetics Today 32:3 (2011): 215–34. Gardner, Jared. “Archives, Collectors, and the New Media Work of Comics.” MFS Modern Fiction Studies 52.4 (2006): 787–806. ---. “Autobiography’s Biography 1972-2007.” Biography 31.1 (2008): 1–26. Lejeune, Philippe. On Autobiography. Ed. Paul John Eakin. Trans. Katherine Leary. Minneapolis: University of Minnesota Press, 1989. McCloud, Scott. Understanding Comics: The Invisible Art. New York: HarperPerennial, 1994. McGrath, Charles. “Not Funnies.” New York Times Magazine 11 Jul. 2004: 24–56. Sedgwick, Eve Kosofsky. Epistemology of the Closet. Berkeley: University of California Press, 2008. ---. Touching Feeling. Durham : Duke University Press, 2003. Vincent, J. Keith. “Affect and Reparative Reading.” Honoring Eve. Ed. J. Keith Vincent. Affect and Reparative Reading. Boston University College of Arts and Sciences. October 31 2009. 25 May 2011. ‹http://www.bu.edu/honoringeve/panels/affect-and-reparative-reading/?›.Watson, Julia. “Autographic disclosures and genealogies of desire in Alison Bechdel’s Fun Home.” Biography 31.1 (2008): 27–59. Whitlock, Gillian. “Autographics: The Seeing “I” of the Comics.” Modern Fiction Studies 52.4 (2006): 965–79.
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16

Watkins, Patti Lou. "Fat Studies 101: Learning to Have Your Cake and Eat It Too." M/C Journal 18, no. 3 (May 18, 2015). http://dx.doi.org/10.5204/mcj.968.

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“I’m fat–and it’s okay! It doesn’t mean I’m stupid, or ugly, or lazy, or selfish. I’m fat!” so proclaims Joy Nash in her YouTube video, A Fat Rant. “Fat! It’s three little letters–what are you afraid of?!” This is the question I pose to my class on day one of Fat Studies. Sadly, many college students do fear fat, and negative attitudes toward fat people are quite prevalent in this population (Ambwani et al. 366). As I teach it, Fat Studies is cross-listed between Psychology and Gender Studies. However, most students who enrol have majors in Psychology or other behavioural health science fields in which weight bias is particularly pronounced (Watkins and Concepcion 159). Upon finding stronger bias among third- versus first-year Physical Education students, O’Brien, Hunter, and Banks (308) speculated that the weight-centric curriculum that typifies this field actively engenders anti-fat attitudes. Based on their exploration of textbook content, McHugh and Kasardo (621) contend that Psychology too is complicit in propagating weight bias by espousing weight-centric messages throughout the curriculum. Such messages include the concepts that higher body weight invariably leads to poor health, weight control is simply a matter of individual choice, and dieting is an effective means of losing weight and improving health (Tylka et al.). These weight-centric tenets are, however, highly contested. For instance, there exists a body of research so vast that it has its own name, the “obesity paradox” literature. This literature (McAuley and Blair 773) entails studies that show that “obese” persons with chronic disease have relatively better survival rates and that a substantial portion of “overweight” and “obese” individuals have levels of metabolic health similar to or better than “normal” weight individuals (e.g., Flegal et al. 71). Finally, the “obesity paradox” literature includes studies showing that cardiovascular fitness is a far better predictor of mortality than weight. In other words, individuals may be both fit and fat, or conversely, unfit and thin (Barry et al. 382). In addition, Tylka et al. review literature attesting to the complex causes of weight status that extend beyond individual behaviour, ranging from genetic predispositions to sociocultural factors beyond personal control. Lastly, reviews of research on dieting interventions show that these are overwhelmingly ineffective in producing lasting weight loss or actual improvements in health and may in fact lead to disordered eating and other unanticipated adverse consequences (e.g., Bacon and Aphramor; Mann et al. 220; Salas e79; Tylka et al.).The newfound, interdisciplinary field of scholarship known as Fat Studies aims to debunk weight-centric misconceptions by elucidating findings that counter these mainstream suppositions. Health At Every Size® (HAES), a weight-neutral approach to holistic well-being, is an important facet of Fat Studies. The HAES paradigm advocates intuitive eating and pleasurable physical activity for health rather than restrictive dieting and regimented exercise for weight loss. HAES further encourages body acceptance of self and others regardless of size. Empirical evidence shows that HAES-based interventions improve physical and psychological health without harmful side-effects or high dropout rates associated with weight loss interventions (Bacon and Aphramor; Clifford et al. “Impact of Non-Diet Approaches” 143). HAES, like the broader field of Fat Studies, seeks to eradicate weight-based discrimination, positioning weight bias as a social justice issue that intersects with oppression based on other areas of difference such as gender, race, and social class. Much like Queer Studies, Fat Studies seeks to reclaim the word, fat, thus stripping it of its pejorative connotations. As Nash asserts in her video, “Fat is a descriptive physical characteristic. It’s not an insult, or an obscenity, or a death sentence!” As an academic discipline, Fat Studies is expanding its visibility and reach. The Fat Studies Reader, the primary source of reading for my course, provides a comprehensive overview of the field (Rothblum and Solovay 1). This interdisciplinary anthology addresses fat history and activism, fat as social inequality, fat in healthcare, and fat in popular culture. Ward (937) reviews this and other recently-released fat-friendly texts. The field features its own journal, Fat Studies: An Interdisciplinary Journal of Body Weight and Society, which publishes original research, overview articles, and reviews of assorted media. Both the Popular Culture Association and National Women’s Studies Association have special interest groups devoted to Fat Studies, and the American Psychological Association’s Division on the Psychology of Women has recently formed a task force on sizism (Bergen and Carrizales 22). Furthermore, Fat Studies conferences have been held in Australia and New Zealand, and the third annual Weight Stigma Conference will occur in Iceland, September 2015. Although the latter conference is not necessarily limited to those who align themselves with Fat Studies, keynote speakers include Ragen Chastain, a well-known member of the fat acceptance movement largely via her blog, Dances with Fat. The theme of this year’s conference, “Institutionalised Weightism: How to Challenge Oppressive Systems,” is consistent with Fat Studies precepts:This year’s theme focuses on the larger social hierarchies that favour thinness and reject fatness within western culture and how these systems have dictated the framing of fatness within the media, medicine, academia and our own identities. What can be done to oppose systemised oppression? What can be learned from the fight for social justice and equality within other arenas? Can research and activism be united to challenge prevailing ideas about fat bodies?Concomitantly, Fat Studies courses have begun to appear on college campuses. Watkins, Farrell, and Doyle-Hugmeyer (180) identified and described four Fat Studies and two HAES courses that were being taught in the U.S. and abroad as of 2012. Since then, a Fat Studies course has been taught online at West Virginia University and another will soon be offered at Washington State University. Additionally, a new HAES class has been taught at Saint Mary’s College of California during the last two academic years. Cameron (“Toward a Fat Pedagogy” 28) describes ways in which nearly 30 instructors from five different countries have incorporated fat studies pedagogy into university courses across an array of academic areas. This growing trend is manifested in The Fat Pedagogy Reader (Russell and Cameron) due out later this year. In this article, I describe content and pedagogical strategies that I use in my Fat Studies course. I then share students’ qualitative reactions, drawing upon excerpts from written assignments. During the term reported here, the class was comprised of 17 undergraduate and 5 graduate students. Undergraduate majors included 47% in Psychology, 24% in Women Studies, 24% in various other College of Liberal Arts fields, and 6% in the College of Public Health. Graduate majors included 40% in the College of Public Health and 60% in the College of Education. Following submission of final grades, students provided consent via email allowing written responses on assignments to be anonymously incorporated into research reports. Assignments drawn upon for this report include weekly reading reactions to specific journal articles in which students were to summarise the main points, identify and discuss a specific quote or passage that stood out to them, and consider and discuss applicability of the information in the article. This report also utilises responses to a final assignment in which students were to articulate take-home lessons from the course.Despite the catalogue description, many students enter Fat Studies with a misunderstanding of what the course entails. Some admitted that they thought the course was about reducing obesity and the presumed health risks associated with this alleged pathological condition (Watkins). Others understood, but were somewhat dubious, at least at the outset, “Before I began this class, I admit that I was skeptical of what Fat Studies meant.” Another student experienced “a severe cognitive dissonance” between the Fat Studies curriculum and that of a previous behavioural health class:My professor spent the entire quarter spouting off statistics, such as the next generation of children will be the first generation to have a lower life expectancy than their parents and the ever increasing obesity rates that are putting such a tax on our health care system, and I took her words to heart. I was scared for myself and for the populations I would soon be working with. I was worried that I was destined to a chronic disease and bothered that my BMI was two points above ‘normal.’ I believed everything my professor alluded to on the danger of obesity because it was things I had heard in the media and was led to believe all my life.Yet another related, “At first, I will be honest, it was hard for me to accept a lot of this information, but throughout the term every class changed my mind about my view of fat people.” A few students have voiced even greater initial resistance. During a past term, one student lamented that the material represented an attack on her intended behavioural health profession. Cameron (“Learning to Teach Everybody”) describes comparable reactions among students in her Critical Obesity course taught within a behavioural health science unit. Ward (937) attests that, even in Gender Studies, fat is the topic that creates the most controversy. Similarly, she describes students’ immense discomfort when asked to entertain perspectives that challenge deeply engrained ideas inculcated by our culture’s “obesity epidemic.” Discomfort, however, is not necessarily antithetical to learning. In prompting students to unlearn “the biomedically-informed truth of obesity, namely that fat people are unfit, unhealthy, and in need of ‘saving’ through expert interventions,” Moola at al. recommend equipping them with an “ethics of discomfort” (217). No easy task, “It requires courage to ask our students to forgo the security of prescriptive health messaging in favour of confusion and uncertainty” (221). I encourage students to entertain conflicting perspectives by assigning empirically-based articles emanating from peer-reviewed journals in their own disciplines that challenge mainstream discourses on obesity (e.g., Aphramor; Bombak e60; Tomiyama, Ahlstrom, and Mann 861). Students whose training is steeped in the scientific method seem to appreciate having quantitative data at their disposal to convince themselves–and their peers and professors–that widely held weight-centric beliefs and practices may not be valid. One student remarked, “Since I have taken this course, I feel like I am prepared to discuss the fallacy of the weight-health relationship,” citing specific articles that would aid in the effort. Likewise, Cameron’s (“Learning to Teach Everybody”) students reported a need to read research reports in order to begin questioning long-held beliefs.In addition, I assign readings that provide students with the opportunity to hear the voices of fat people themselves, a cornerstone of Fat Studies. Besides chapters in The Fat Studies Reader authored by scholars and activists who identify as fat, I assign qualitative articles (e.g., Lewis et al.) and narrative reports (e.g., Pause 42) in which fat people describe their experiences with weight and weight bias. Additionally, I provide positive images of fat people via films and websites (Clifford et al. HAES®; Watkins; Watkins and Doyle-Hugmeyer 177) in order to counteract the preponderance of negative, dehumanising portrayals in popular media (e.g., Ata and Thompson 41). In response, a student stated:One of the biggest things I took away from this term was the confidence I found in fat women through films and stories. They had more confidence than I have seen in any tiny girl and owned the body they were given.I introduce “normal” weight allies as well, most especially Linda Bacon whose treatise on thin privilege tends to set the stage for viewing weight bias as a form of oppression (Bacon). One student observed, “It was a relief to be able to read and talk about weight oppression in a classroom setting for once.” Another appreciated that “The class did a great job at analysing fat as oppression and not like a secondhand oppression as I have seen in my past classes.” Typically, fat students were already aware of weight-based privilege and oppression, often painfully so. Thinner students, however, were often astonished by this concept, several describing Bacon’s article as “eye-opening.” In reaction, many vowed to act as allies:This class has really opened my eyes and prepared me to be an ally to fat people. It will be difficult for some time while I try to get others to understand my point of view on fat people but I believe once there are enough allies, people’s minds will really start changing and it will benefit everyone for the better.Pedagogically, I choose to share my own experiences as they relate to course content and encourage students, at least in their written assignments, to do the same. Other instructors refrain from this practice for fear of reinforcing traditional discourses or eliciting detrimental reactions from students (Watkins, Farrell, and Doyle-Hugmeyer 191). Nevertheless, this tack seems to work well in my course, with many students opting to disclose their relevant circumstances during classroom discussions: Throughout the term I very much valued and appreciated when classmates would share their experiences. I love listening and hearing to others experiences and I think that is a great way to understand the material and learn from one another.It really helped to read different articles and hear classmates discuss and share stories that I was able to relate to. The idea of hearing people talk about issues that I thought I was the only one who dealt with was so refreshing and enlightening.The structure of this class allowed me to learn how this information is applicable to my life and made it deeper than just memorising information.Thus far, across three terms, no student has described iatrogenic effects from this process. In fact, most attribute positive transformations to the class. These include enhanced body acceptance of self and others: This class decreased my fat phobia towards others and gave me a better understanding about the intersectionality of one’s weight. For example, I now feel that I no longer view my family in a fat phobic way and I also feel responsible for educating my brother and helping him develop a strong self-esteem regardless of his size.I never thought this class would change my life, almost save my life. Through studies shown in class and real life people following their dreams, it made my mind completely change about how I view my body and myself.I can only hope that in the future, I will be more forgiving, tolerant, and above all accepting of myself, much less others. Regardless of a person’s shape and size, we are all beautiful, and while I’m just beginning to understand this, it can only get better from here.Students also reported becoming more savvy consumers of weight-centric media messages as well as realigning their eating and exercise behaviour in accordance with HAES: I find myself disgusted at the television now, especially with the amount of diet ads, fitness club ads, and exercise equipment ads all aimed at making a ‘better you.’ I now know that I would never be better off with a SlimFast shake, P90X, or a Total Gym. I would be better off eating when I’m hungry, working out because it is fun, and still eating Thin Mints when I want to. Prior to this class, I would work out rigorously, running seven miles a day. Now I realise why at times I dreaded to work out, it was simply a mathematical system to burn the energy that I had acquired earlier in the day. Instead what I realise I should do is something I enjoy, that way I will never get tired of whatever I am doing. While I do enjoy running, other activities would bring more joy while engaging in a healthy lifestyle like hiking or mountain biking.I will never go on another diet. I will stop choosing exercises I don’t love to do. I will not weigh myself every single day hoping for the number on the scale to change.A reduction in self-weighing was perhaps the most frequent behaviour change that students expressed. This is particularly valuable in that frequent self-weighing is associated with disordered eating and unhealthy weight control behaviours (Neumark-Sztainer et al. 811):I have realised that the number on the scale is simply a number on the scale. That number does not define who you are. I have stopped weighing myself every morning. I put the scale in the storage closet so I don’t have to look at it. I even encouraged my roommate to stop weighing herself too. What has been most beneficial for me to take away from this class is the notion that the number on the scale has so much less to do with fitness levels than most people understand. Coming from a numbers obsessed person like myself, this class has actually gotten me to leave the scales behind. I used to weigh myself every single day and my self-confidence reflected whether I was up or down in weight from the day before. It seems so silly to me now. From this class, I take away a new outlook on body diversity. I will evaluate who I am for what I do and not represent myself with a number. I’m going to have my cake this time, and actually eat it too!Finally, students described ways in which they might carry the concepts from Fat Studies into their future professions: I want to go to law school. This model is something I will work toward in the fight for social justice.As a teacher and teacher of teachers, I plan to incorporate discussions on size diversity and how this should be addressed within the field of adapted physical education.I do not know how I would have gone forward if I had never taken this class. I probably would have continued to use weight loss as an effective measure of success for both nutrition and physical activity interventions. I will never be able to think about the obesity prevention movement in the same way.Since I am working toward being a clinical psychologist, I don’t want to have a client who is pursuing weight loss and then blindly believe that they need to lose weight. I’d rather be of the mindset that every person is unique, and that there are other markers of health at every size.Jones and Hughes-Decatur (59) call for increased scholarship illustrating and evaluating critical body pedagogies so that teachers might provide students with tools to critique dominant discourses, helping them forge healthy relationships with their own bodies in the process. As such, this paper describes elements of a Fat Studies class that other instructors may choose to adopt. It additionally presents qualitative data suggesting that students came to think about fat and fat people in new and divergent ways. Qualitative responses also suggest that students developed better body image and more adaptive eating and exercise behaviours throughout the term. Although no students have yet described lasting adverse effects from the class, one stated that she would have preferred less of a focus on health and more of a focus on issues such as fat fashion. Indeed, some Fat Studies scholars (e.g., Lee) advocate separating discussions of weight bias from discussions of health status to avoid stigmatising fat people who do experience health problems. While concerns about fostering healthism within the fat acceptance movement are valid, as a behavioural health professional with an audience of students training in these fields, I have chosen to devote three weeks of our ten week term to this subject matter. Depending on their academic background, others who teach Fat Studies may choose to emphasise different aspects such as media representations or historical connotations of fat.Nevertheless, the preponderance of positive comments evidenced throughout students’ assignments may certainly be a function of social desirability. Although I explicitly invite critique, and in fact assign readings (e.g., Welsh 33) and present media that question HAES and Fat Studies concepts, students may still feel obliged to articulate acceptance of and transformations consistent with the principles of these movements. As a more objective assessment of student outcomes, I am currently conducting a quantitative evaluation, in which I remain blind to students’ identities, of this year’s Fat Studies course compared to other upper division/graduate Psychology courses, examining potential changes in weight bias, body image and dieting behaviour, adherence to appearance-related media messages, and obligatory exercise behaviour. I postulate results akin to those of Humphrey, Clifford, and Neyman Morris (143) who found reductions in weight bias, improved body image, and improved eating behaviour among college students as a function of their HAES course. As Fat Studies pedagogy proliferates, instructors are called upon to share their teaching strategies, document the effects, and communicate these results within and outside of academic spheres.ReferencesAmbwani, Suman, Katherine M. Thomas, Christopher J. Hopwood, Sara A. Moss, and Carlos M. Grilo. “Obesity Stigmatization as the Status Quo: Structural Considerations and Prevalence among Young Adults in the U.S.” Eating Behaviors 15.3 (2014): 366-370. Aphramor, Lucy. “Validity of Claims Made in Weight Management Research: A Narrative Review of Dietetic Articles.” Nutrition Journal 9 (2010): n. pag. 15 May 2015 ‹http://www.nutritionj.com/content/9/1/30›.Ata, Rheanna M., and J. Kevin Thompson. “Weight Bias in the Media: A Review of Recent Research.” Obesity Facts 3.1 (2010): 41-46.Bacon, Linda. “Reflections on Fat Acceptance: Lessons Learned from Thin Privilege.” 2009. 23 Apr. 2015 ‹http://www.lindabacon.org/Bacon_ThinPrivilege080109.pdf›.Bacon, Linda, and Lucy Aphramor. “Weight Science: Evaluating the Evidence for a Paradigm Shift.” Nutrition Journal 10 (2011). 23 Apr. 2015 ‹http://www.nutritionj.com/content/10/1/9›.Barry, Vaughn W., Meghan Baruth, Michael W. Beets, J. Larry Durstine, Jihong Liu, and Steven N. Blair. “Fitness vs. Fatness on All-Cause Mortality: A Meta-Analysis.” Progress in Cardiovascular Diseases 56.4 (2014): 382-390.Bergen, Martha, and Sonia Carrizales. “New Task Force Focused on Size.” The Feminist Psychologist 42.1 (2015): 22.Bombak, Andrea. “Obesity, Health at Every Size, and Public Health Policy.” American Journal of Public Health 104.2 (2014): e60-e67.Cameron, Erin. “Learning to Teach Everybody: Exploring the Emergence of an ‘Obesity” Pedagogy’.” The Fat Pedagogy Reader: Challenging Weight-Based Oppression in Education. Eds. Erin Cameron and Connie Russell. New York: Peter Lang Publishing, in press.Cameron, Erin. “Toward a Fat Pedagogy: A Study of Pedagogical Approaches Aimed at Challenging Obesity Discourses in Post-Secondary Education.” Fat Studies 4.1 (2015): 28-45.Chastain, Ragen. Dances with Fat. 15 May 2015 ‹https://danceswithfat.wordpress.com/blog/›.Clifford, Dawn, Amy Ozier, Joanna Bundros, Jeffrey Moore, Anna Kreiser, and Michele Neyman Morris. “Impact of Non-Diet Approaches on Attitudes, Behaviors, and Health Outcomes: A Systematic Review.” Journal of Nutrition Education and Behavior 47.2 (2015): 143-155.Clifford, Dawn, Patti Lou Watkins, and Rebecca Y. Concepcion. “HAES® University: Bringing a Weight Neutral Message to Campus.” Association for Size Diversity and Health, 2015. 23 Apr. 2015 ‹https://www.sizediversityandhealth.org/content.asp?id=258›.Fat Studies: An Interdisciplinary Journal of Body Weight and Society. 23 Apr. 2015 ‹http://www.tandfonline.com/toc/ufts20/current#.VShpqdhFDBC›.Flegal, Katherine M., Brian K. Kit, Heather Orpana, and Barry L. Graubard. “Association of All-Cause Mortality with Overweight and Obesity Using Standard Body Mass Index Categories: A Systematic Review and Meta-Analysis.” Journal of the American Medical Association 309.1 (2013): 71-82.Humphrey, Lauren, Dawn Clifford, and Michelle Neyman Morris. “Health At Every Size College Course Reduces Dieting Behaviors and Improves Intuitive Eating, Body Esteem, and Anti-Fat Attitudes.” Journal of Nutrition Education and Behavior, in press.Jones, Stephanie, and Hilary Hughes-Decatur. “Speaking of Bodies in Justice-Oriented Feminist Teacher Education.” Journal of Teacher Education 63.1 (2012): 51-61.Lee, Jenny. Embodying Stereotypes: Memoir, Fat and Health. Fat Studies: Reflective Intersections, July 2012, Wellington, NZ. Unpublished conference paper.Lewis, Sophie, Samantha L. Thomas, Jim Hyde, David Castle, R. Warwick Blood, and Paul A. Komesaroff. “’I Don't Eat a Hamburger and Large Chips Every Day!’ A Qualitative Study of the Impact of Public Health Messages about Obesity on Obese Adults.” BMC Public Health 10.309 (2010). 23 Apr 2015 ‹http://www.biomedcentral.com/1471-2458/10/309›.Mann, Traci, A. Janet Tomiyama, Erika Westling, Ann-Marie Lew, Barbara Samuels, and Jason Chatman. “Medicare’s Search for Effective Obesity Treatments: Diets Are Not the Answer.” American Psychologist 62.3 (2007): 220-233.McAuley, Paul A., and Steven N. Blair. “Obesity Paradoxes.” Journal of Sports Sciences 29.8 (2011): 773-782. McHugh, Maureen C., and Ashley E. Kasardo. “Anti-Fat Prejudice: The Role of Psychology in Explication, Education and Eradication.” Sex Roles 66.9-10 (2012): 617-627.Moola, Fiona J., Moss E. Norman, LeAnne Petherick, and Shaelyn Strachan. “Teaching across the Lines of Fault in Psychology and Sociology: Health, Obesity and Physical Activity in the Canadian Context.” Sociology of Sport Journal 31.2 (2014): 202-227.Nash, Joy. “A Fat Rant.” YouTube, 17 Mar. 2007. 23 Apr. 2015 ‹https://www.youtube.com/watch?v=yUTJQIBI1oA›.Neumark-Sztainer, Dianne, Patricia van den Berg, Peter J. Hannan, and Mary Story. “Self-Weighing in Adolescents: Helpful or Harmful? Longitudinal Associations with Body Weight Changes and Disordered Eating.” Journal of Adolescent Health 39.6 (2006): 811–818.O’Brien, K.S., J.A. Hunter, and M. Banks. “Implicit Anti-Fat Bias in Physical Educators: Physical Attributes, Ideology, and Socialization.” International Journal of Obesity 31.2 (2007): 308-314.Pause, Cat. “Live to Tell: Coming Out as Fat.” Somatechnics 2.1 (2012): 42-56.Rothblum, Esther, and Sondra Solovay, eds. The Fat Studies Reader. New York: New York University Press, 2009.Russell, Connie, and Erin Cameron, eds. The Fat Pedagogy Reader: Challenging Weight-Based Oppression in Education. New York: Peter Lang Publishing, in press. Salas, Ximena Ramos. “The Ineffectiveness and Unintended Consequences of the Public Health War on Obesity.” Canadian Journal of Public Health 106.2 (2015): e79-e81. Tomiyama, A. Janet, Britt Ahlstrom, and Traci Mann. “Long-Term Effects of Dieting: Is Weight Loss Related to Health?” Social and Personality Psychology Compass 7.12 (2013): 861-877.Tylka, Tracy L., Rachel A. Annunziato, Deb Burgard, Sigrun Daníelsdóttir, Ellen Shuman, Chad Davis, and Rachel M. Calogero. “The Weight-Inclusive versus Weight-Normative Approach to Health: Evaluating the Evidence for Prioritizing Well-Being over Weight Loss.” Journal of Obesity (2014). 23 Apr. 2015 ‹http://www.hindawi.com/journals/jobe/2014/983495/›.Ward, Anna E. “The Future of Fat.” American Quarterly 65.4 (2013): 937-947.Watkins, Patti Lou. “Inclusion of Fat Studies in a Difference, Power, and Discrimination Curriculum.” The Fat Pedagogy Reader: Challenging Weight-Based Oppression in Education. Eds. Erin Cameron and Connie Russell. New York: Peter Lang Publishing, in press. Watkins, Patti Lou, and Rebecca Y. Concepcion. “Teaching HAES to Health Care Students and Professionals.” Wellness Not Weight: Motivational Interviewing and a Non-Diet Approach. Ed. Ellen Glovsky. San Diego: Cognella Academic Publishing, 2014: 159-169. Watkins, Patti Lou, and Andrea Doyle-Hugmeyer. “Teaching about Eating Disorders from a Fat Studies Perspective. Transformations 23.2 (2013): 147-158. Watkins, Patti Lou, Amy E. Farrell, and Andrea Doyle Hugmeyer. “Teaching Fat Studies: From Conception to Reception. Fat Studies 1.2 (2012): 180-194. Welsh, Taila L. “Healthism and the Bodies of Women: Pleasure and Discipline in the War against Obesity.” Journal of Feminist Scholarship 1 (2011): 33-48. Weight Stigma Conference. 23 Apr. 2015 ‹http://stigmaconference.com/›.
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Craven, Allison Ruth. "The Last of the Long Takes: Feminism, Sexual Harassment, and the Action of Change." M/C Journal 23, no. 2 (May 13, 2020). http://dx.doi.org/10.5204/mcj.1599.

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The advent of the #MeToo movement and the scale of participation in 85 countries (Gill and Orgad; see Google Trends) has greatly expanded debate about the revival of feminism (Winch Littler and Keeler) and the contribution of digital media to a “reconfiguration” of feminism (Jouet). Insofar as these campaigns are concerned with sexual harassment and related forms of sexual abuse, the longer history of sexual harassment in which this practice was named by women’s movement activists in the 1970s has gone largely unremarked except in the broad sense of the recharging or “techno-echo[es]” (Jouet) of earlier “waves” of feminism. However, #MeToo and its companion movement #TimesUp, and its fighting fund timesupnow.org, stemmed directly from the allegations in 2017 against the media mogul Harvey Weinstein by Hollywood professionals and celebrities. The naming of prominent, powerful men as harassers and the celebrity sphere of activism have become features of #MeToo that warrant comparison with the naming of sexual harassment in the earlier era of feminism.While the practices it named were not new, the term “sexual harassment” was new, and it became a defining issue in second wave feminism that was conceptualised within the continuum of sexual violence. I outline this history, and how it transformed the private, individual experiences of many women into a shared public consciousness about sexual coercion in the workplace, and some of the debate that this generated within the women’s movement at the time. It offers scope to compare the threshold politics of naming names in the 21st century, and its celebrity vanguard which has led to some ambivalence about the lasting impact. For Kathy Davis (in Zarkov and Davis), for instance, it is atypical of the collective goals of second wave feminism.In comparing the two eras, Anita Hill’s claims against Clarence Thomas in the early 1990s is a bridging incident. It dates from closer to the time in which sexual harassment was named, and Hill’s testimony is now recognised as a prototype of the kinds of claims made against powerful men in the #MeToo era. Lauren Berlant’s account of “Diva Citizenship”, formulated in response to Hill’s testimony to the US Senate, now seems prescient of the unfolding spectacle of feminist subjectivities in the digital public sphere and speaks directly to the relation between individual and collective action in making lasting change. The possibility of change, however, descends from the intervention of the women’s movement in naming sexual harassment.The Name Is AllI found my boss in a room ... . He was alone ... . He greeted me ... touched my hair and ... said ... “Come, Ruth, sit down here.” He motioned to his knee. I felt my face flush. I backed away towards the door ... . Then he rose ... and ... put his hand into his pocket, took out a roll of bills, counted off three dollars, and brought it over to me at the door. “Tell your father,” he said, “to find you a new shop for tomorrow morning.” (Cohen 129)Sexual coercion in the workplace, such as referred to in this workplace novel published in 1918, was spoken about among women in subcultures and gossip long before it was named as sexual harassment. But it had no place in public discourse. Women’s knowledge of sexual harassment coalesced in an act of naming that is reputed to have occurred in a consciousness raising group in New York at the height of the second wave women’s movement. Lin Farley lays claim to it in her book, Sexual Shakedown, first published in 1978, in describing the coinage of the term from a workshop on women and work in 1974 at Cornell University. The group of participants was made up, she says, of near equal numbers of black and white women with “economic backgrounds ranging from very affluent to poor” (11). She describes how, “when we had finished, there was an unmistakable pattern to our employment ... . Each one of us had already quit or been fired from a job at least once because we had been made too uncomfortable by the behaviour of men” (11–12). She claims to have later devised the term “sexual harassment” in collaboration with others from this group (12).The naming of sexual harassment has been described as a kind of “discovery” (Leeds TUCRIC 1) and possibly “the only concept of sexual violence to be labelled by women themselves” (Hearn et al. 20). Not everyone agrees that Farley’s group first coined the term (see Herbert 1989) and there is some evidence that it was in use from the early 1970s. Catherine Mackinnon accredits its first use to the Working Women United Institute in New York in connection with the case of Carmita Wood in 1975 (25). Yet Farley’s account gained authority and is cited in several other contemporary radical feminist works (for instance, see Storrie and Dykstra 26; Wise and Stanley 48), and Sexual Shakedown can now be listed among the iconic feminist manifestoes of the second wave era.The key insight of Farley’s book was that sexual coercion in the workplace was more than aberrant behaviour by individual men but was systemic and organised. She suggests how the phrase sexual harassment “is the first verbal description of women’s feelings about this behaviour and it unstintingly conveys a negative perception of male aggression in the workplace” (32). Others followed in seeing it as organised expression of male power that functions “to keep women out of non-traditional occupations and to reinforce their secondary status in the workplace” (Pringle 93), a wisdom that is now widely accepted but seemed radical at the time.A theoretical literature on sexual harassment grew rapidly from the 1970s in which the definition of sexual harassment was a key element. In Sexual Shakedown, Farley defines it with specific connection to the workplace and a woman’s “function as worker” (33). Some definitions attempted to cover a range of practices that “might threaten a woman’s job security or create a stressful or intimidating working environment” ranging from touching to rape (Sedley and Benn 6). In the wider radical feminist discussion, sexual harassment was located within the “continuum of sexual violence”, a paradigm that highlighted the links between “every day abuses” and “less common experiences labelled as crimes” (Kelly 59). Accordingly, it was seen as a diminished category of rape, termed “little rape” (Bularzik 26), or a means whereby women are “reminded” of the “ever present threat of rape” (Rubinstein 165).The upsurge of research and writing served to document the prevalence and history of sexual harassment. Radical feminist accounts situated the origins in the long-standing patriarchal assumption that economic responsibility for women is ultimately held by men, and how “women forced to earn their own living in the past were believed to be defenceless and possibly immoral” (Rubinstein 166). Various accounts highlighted the intersecting effects of racism and sexism in the experience of black women, and women of colour, in a way that would be now termed intersectional. Jo Dixon discussed black women’s “least advantaged position in the economy coupled with the legacy of slavery” (164), while, in Australia, Linda Rubinstein describes the “sexual exploitation of aboriginal women employed as domestic servants on outback stations” which was “as common as the better documented abuse of slaves in the American South” (166).In The Sexual Harassment of Working Women, Catherine Mackinnon provided a pioneering legal argument that sexual harassment was a form of sex discrimination. She defined two types: the quid pro quo, when “sexual compliance is exchanged, or proposed to be exchanged, for an employment opportunity” (32); and sexual harassment as a “persistent condition of work” that “simply makes the work environment unbearable” (40). Thus the feminist histories of sexual harassment became detailed and strategic. The naming of sexual harassment was a moment of relinquishing women’s experience to the gaze of feminism and the bureaucratic gaze of the state, and, in the legal interventions that followed, it ceased to be exclusively a feminist issue.In Australia, a period of bureaucratisation and state intervention commenced in the late 1970s that corresponded with similar legislative responses abroad. The federal Sex Discrimination Act was amended in 1984 to include a definition of sexual harassment, and State and Territory jurisdictions also framed legislation pertaining to sexual harassment (see Law Council of Australia). The regimes of redress were linked with Equal Opportunity and Affirmative Action frameworks and were of a civil order. Under the law, there was potential for employers to be found vicariously liable for sexual harassment.In the women’s movement, legislative strategies were deemed reformist. Radical and socialist feminists perceived the de-gendering effects of these policies in the workplace that risked collusion with the state. Some argued that naming and defining sexual harassment denies that women constantly deal with a range of harassment anywhere, not only in the workplace (Wise and Stanley 10); while others argued that reformist approaches effectively legitimate other forms of sex discrimination not covered by legislation (Game and Pringle 290). However, in feminism and in the policy realm, the debate concerned sexual harassment in the general workplace. In contrast to #MeToo, it was not led by celebrity voices, nor galvanised by incidents in the sphere of entertainment, nor, by and large, among figures of public office, except for a couple of notable exceptions, including Anita Hill.The “Spectacle of Subjectivity” in the “Scene of Public Life”Through the early 1990s as an MA candidate at the University of Queensland, I studied media coverage of sexual harassment cases, clipping newspapers and noting electronic media reports on a daily basis. These mainly concerned incidents in government sector workplaces or small commercial enterprises. While the public prominence of the parties involved was not generally a factor in reportage, occasionally, prominent individuals were affected, such as the harassment of the athlete Michelle Baumgartner at the Commonwealth Games in 1990 which received extensive coverage but the offenders were never publicly named or disciplined. Two other incidents stand out: the Ormond College case at the University of Melbourne, about which much has been written; and Anita Hill’s claims against Clarence Thomas during his nomination to the US Supreme Court in 1991.The spectacle of Hill’s testimony to the US Senate is now an archetype of claims against powerful men, although, at the time, her credibility was attacked and her dignified presentation was criticised as “too composed. Too cool. Too censorious” (Legge 31). Hill was also seen to counterpose the struggles of race and gender, and Thomas himself famously described it as “a hi-tech lynching of an uppity black” (qtd in Stephens 1). By “hi-tech”, Thomas alluded to the occasion of the first-ever live national broadcast of the United States Senate hearings in which Hill’s claims were aired directly to the national public, and re-broadcast internationally in news coverage. Thus, it was not only the claims but the scale and medium of delivery to a global audience that set it apart from other sexual harassment stories.Recent events have since prompted revisiting of the inequity of Hill’s treatment at the Senate hearings. But well before this, in an epic and polemical study of American public culture, Berlant reflected at length on the heroism of Hill’s “witnessing” as paradigmatic of citizenship in post-Reaganite America’s “shrinking” public sphere. It forms part of her much wider thesis regarding the “intimate public sphere” and the form of citizenship “produced by personal acts and values” (5) in the absence of a context that “makes ordinary citizens feel they have a common public culture, or influence on a state” (3), and in which the fundamental inequality of minority cultures is assumed. For Berlant, Hill’s testimony becomes the model of “Diva Citizenship”; the “strange intimacy” in which the Citizen Diva, “the subordinated person”, believes in the capacity of the privileged ones “to learn and to change” and “trust[s] ... their innocence of ... their obliviousness” of the system that has supported her subjugation (222–223). While Berlant’s thesis pertains to profound social inequalities, there is no mistaking the comparison to the digital feminist in the #MeToo era in the call to identify with her suffering and courage.Of Hill’s testimony, Berlant describes how: “a member of a stigmatised population testifies reluctantly to a hostile public the muted and anxious history of her imperiled citizenship” (222). It is an “act of heroic pedagogy” (223) which occurs when “a person stages a dramatic coup in a public sphere in which she does not have privilege” (223). In such settings, “acts of language can feel like explosives” and put “the dominant story into suspended animation” (223). The Diva Citizen cannot “change the world” but “challenges her audience” to identify with her “suffering” and the “courage she has had to produce” in “calling on people to change the practices of citizenship into which they currently consent” (223). But Berlant cautions that the strongest of Divas cannot alone achieve change because “remaking the scene of public life into a spectacle of subjectivity” can lead to “a confusion of ... memorable rhetorical performance with sustained social change itself” (223). Instead, she argues that the Diva’s act is a call; the political obligation for the action of change lies with the collective, the greater body politic.The EchoIf Acts of Diva Citizenship abound in the #MeToo movement, relations between the individual and the collective are in question in a number of ways. This suggests a basis of comparison between past and present feminisms which have come full circle in the renewed recognition of sexual harassment in the continuum of sexual violence. Compared with the past, the voices of #MeToo are arguably empowered by a genuine, if gradual, change in the symbolic status of women, and a corresponding destabilization of the images of male power since the second wave era of feminism. The one who names an abuser on Twitter symbolises a power of individual courage, backed by a responding collective voice of supporters. Yet there are concerns about who can “speak out” without access to social media or with the constraint that “the sanctions would be too great” (Zarkov and Davis). Conversely, the “spreadability” — as Jenkins, Ford and Green term the travelling properties of digital media — and the apparent relative ease of online activism might belie the challenge and courage of those who make the claims and those who respond.The collective voice is also allied with other grassroots movements like SlutWalk (Jouet), the women’s marches in the US against the Trump presidency, and the several national campaigns — in India and Egypt, for instance (Zarkov and Davis) — that contest sexual violence and gender inequality. The “sheer numbers” of participation in #MeToo testify to “the collectivity of it all” and the diversity of the movement (Gill and Orgad). If the #MeToo hashtag gained traction with the “experiences of white heterosexual women in the US”, it “quickly expanded” due to “broad and inclusive appeal” with stories of queer women and men and people of colour well beyond the Global North. Even so, Tarana Burke, who founded the #MeToo hashtag in 2006 in her campaign of social justice for working class women and girls of colour, and endorsed its adoption by Hollywood, highlights the many “untold stories”.More strikingly, #MeToo participants name the names of the alleged harassers. The naming of names, famous names, is threshold-crossing and as much the public-startling power of the disclosures as the allegations and stimulates newsworthiness in conventional media. The resonance is amplified in the context of the American crisis over the Trump presidency in the sense that the powerful men called out become echoes or avatars of Trump’s monstrous manhood and the urgency of denouncing it. In the case of Harvey Weinstein, the name is all. A figure of immense power who symbolised an industry, naming Weinstein blew away the defensive old Hollywood myths of “casting couches” and promised, perhaps idealistically, the possibility for changing a culture and an industrial system.The Hollywood setting for activism is the most striking comparison with second wave feminism. A sense of contradiction emerges in this new “visibility” of sexual harassment in a culture that remains predominantly “voyeuristic” and “sexist” (Karkov and Davis), and not least in the realm of Hollywood where the sexualisation of women workers has long been a notorious open secret. A barrage of Hollywood feminism has accompanied #MeToo and #TimesUp in the campaign for diversity at the Oscars, and the stream of film remakes of formerly all-male narrative films that star all-female casts (Ghostbusters; Oceans 11; Dirty, Rotten Scoundrels). Cynically, this trend to make popular cinema a public sphere for gender equality in the film industry seems more glorifying than subversive of Hollywood masculinities. Uneasily, it does not overcome those lingering questions about why these conditions were uncontested openly for so long, and why it took so long for someone to go public, as Rose McGowan did, with claims about Harvey Weinstein.However, a reading of She Said, by Jodie Kantor and Megan Tuohey, the journalists who broke the Weinstein story in the New York Times — following their three year efforts to produce a legally water-tight report — makes clear that it was not for want of stories, but firm evidence and, more importantly, on-the-record testimony. If not for their (and others’) fastidious journalism and trust-building and the Citizen Divas prepared to disclose their experiences publicly, Weinstein might not be convicted today. Yet without the naming of the problem of sexual harassment in the women’s movement all those years ago, none of this may have come to pass. Lin Farley can now be found on YouTube retelling the story (see “New Mexico in Focus”).It places the debate about digital activism and Hollywood feminism in some perspective and, like the work of journalists, it is testament to the symbiosis of individual and collective effort in the action of change. The tweeting activism of #MeToo supplements the plenum of knowledge and action about sexual harassment across time: the workplace novels, the consciousness raising, the legislation and the poster campaigns. In different ways, in both eras, this literature demonstrates that names matter in calling for change on sexual harassment. But, if #MeToo is to become the last long take on sexual harassment, then, as Berlant advocates, the responsibility lies with the body politic who must act collectively for change in ways that will last well beyond the courage of the Citizen Divas who so bravely call it on.ReferencesBerlant, Lauren. The Queen of America Goes to Washington City: Essays on Sex and Citizenship. 1997. Durham: Duke UP, 2002.Bularzik, Mary. “Sexual Harassment at the Workplace: Historical Notes.” Radical America 12.4 (1978): 25-43.Cohen, Rose. Out of the Shadow. NY: Doran, 1918.Dixon, Jo. “Feminist Reforms of Sexual Coercion Laws.” Sexual Coercion: A Sourcebook on Its Nature, Causes and Prevention. Eds. Elizabeth Grauerholz and Mary A. Karlewski. Massachusetts: Lexington, 1991. 161-171.Farley, Lin. Sexual Shakedown: The Sexual Harassment of Women in the Working World. London: Melbourne House, 1978.Game, Ann, and Rosemary Pringle. “Beyond Gender at Work: Secretaries.” Australian Women: New Feminist Perspectives. Melbourne: Oxford UP, 1986. 273–91.Gill, Rosalind, and Shani Orgad. “The Shifting Terrain of Sex and Power: From the ‘Sexualisation of Culture’ to #MeToo.” Sexualities 21.8 (2018): 1313–1324. <https://doi-org.elibrary.jcu.edu.au/10.1177/1363460718794647>.Google Trends. “Me Too Rising: A Visualisation of the Movement from Google Trends.” 2017–2020. <https://metoorising.withgoogle.com>.Hearn, Jeff, Deborah Shepherd, Peter Sherrif, and Gibson Burrell. The Sexuality of Organization. London: Sage, 1989.Herbert, Carrie. Talking of Silence: The Sexual Harassment of Schoolgirls. London: Falmer, 1989.Jenkins, Henry, Sam Ford, and Joshua Green. Spreadable Media: Creating Value and Meaning in a Networked Culture. New York: New York UP, 2013.Jouet, Josiane. “Digital Feminism: Questioning the Renewal of Activism.” Journal of Research in Gender Studies 8.1 (2018). 1 Jan. 2018. <http://dx.doi.org.elibrary.jcu.edu.au/10.22381/JRGS8120187>.Kantor, Jodi, and Megan Twohey. She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement. London: Bloomsbury, 2019.Kelly, Liz. “The Continuum of Sexual Violence.” Women, Violence, and Social Control. Eds. Jalna Hanmer and Mary Maynard. London: MacMillan, 1989. 46–60.Legge, Kate. “The Harassment of America.” Weekend Australian 19–20 Oct. 1991: 31.Mackinnon, Catherine. The Sexual Harassment of Working Women. New Haven: Yale UP, 1979.New Mexico in Focus, a Production of NMPBS. 26 Jan. 2018. <https://www.youtube.com/watch?v=LlO5PiwZk8U>.Pringle, Rosemary. Secretaries Talk. Sydney: Allen and Unwin, 1988.Rubinstein, Linda. “Dominance Eroticized: Sexual Harassment of Working Women.” Worth Her Salt. Eds. Margaret Bevege, Margaret James, and Carmel Shute. Sydney: Hale and Iremonger, 1982. 163–74.Sedley, Ann, and Melissa Benn. Sexual Harassment at Work. London: NCCL Rights for Women Unit, 1986.Stephens, Peter. “America’s Sick and Awful Farce.” Sydney Morning Herald 14 Oct. 1991: 1.Storrie, Kathleen, and Pearl Dykstra. “Bibliography on Sexual Harassment.” Resources for Feminist Research/Documentation 10.4 (1981–1982): 25–32.Wise, Sue, and Liz Stanley. Georgie Porgie: Sexual Harassment in Every Day Life. London: Pandora, 1987.Winch, Alison, Jo Littler, and Jessalyn Keller. “Why ‘Intergenerational Feminist Media Studies’?” Feminist Media Studies 16.4 (2016): 557–572. <https://doi.org/10.1080/14680777.2016.1193285>.Zarkov, Dubravka, and Kathy Davis. “Ambiguities and Dilemmas around #MeToo: #ForHowLong and #WhereTo?” European Journal of Women's Studies 25.1 (2018): 3–9. <https://doi.org/10.1177/1350506817749436>.
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O'Hara, Lily, Jane Taylor, and Margaret Barnes. "We Are All Ballooning: Multimedia Critical Discourse Analysis of ‘Measure Up’ and ‘Swap It, Don’t Stop It’ Social Marketing Campaigns." M/C Journal 18, no. 3 (June 3, 2015). http://dx.doi.org/10.5204/mcj.974.

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BackgroundIn the past twenty years the discourse of the weight-centred health paradigm (WCHP) has attained almost complete dominance in the sphere of public health policy throughout the developed English speaking world. The national governments of Australia and many countries around the world have responded to what is perceived as an ‘epidemic of obesity’ with public health policies and programs explicitly focused on reducing and preventing obesity through so called ‘lifestyle’ behaviour change. Weight-related public health initiatives have been subjected to extensive critique based on ideological, ethical and empirical grounds (Solovay; Oliver; Gaesser; Gard; Monaghan, Colls and Evans; Wright; Rothblum and Solovay; Saguy; Rich, Monaghan and Aphramor; Bacon and Aphramor; Brown). Many scholars have raised concerns about the stigmatising and harmful effects of the WCHP (Aphramor; Bacon and Aphramor; O'Dea; Tylka et al.), and in particular the inequitable distribution of such negative impacts on women, people who are poor, and people of colour (Campos). Weight-based stigma is now well recognised as a pervasive and insidious form of stigma (Puhl and Heuer). Weight-based discrimination (a direct result of stigma) in the USA has a similar prevalence rate to race-based discrimination, and discrimination for fatter and younger people in particular is even higher (Puhl, Andreyeva and Brownell). Numerous scholars have highlighted the stigmatising discourse evident in obesity prevention programs and policies (O'Reilly and Sixsmith; Pederson et al.; Nuffield Council on Bioethics; ten Have et al.; MacLean et al.; Carter, Klinner, et al.; Fry; O'Dea; Rich, Monaghan and Aphramor). The ‘war on obesity’ can therefore be regarded as a social determinant of poor health (O'Hara and Gregg). Focusing on overweight and obese people is not only damaging to people’s health, but is ineffective in addressing the broader social and economic issues that create health and wellbeing (Cohen, Perales and Steadman; MacLean et al.; Walls et al.). Analyses of the discourses used in weight-related public health initiatives have highlighted oppressive, stigmatizing and discriminatory discourses that position body weight as pathological (O'Reilly; Pederson et al.), anti-social and a threat to the viable future of society (White). There has been limited analysis of discourses in Australian social marketing campaigns focused on body weight (Lupton; Carter, Rychetnik, et al.).Social Marketing CampaignsIn 2006 the Australian, State and Territory Governments funded the Measure Up social marketing campaign (Australian Government Department of Health and Ageing "Measure Up"). As the name suggests Measure Up focuses on the measurement of health through body weight and waist circumference. Campaign resources include brochures, posters, a tape measure, a 12 week planner, a community guide and a television advertisement. Campaign slogans are ‘The more you gain, the more you have to lose’ and ‘How do you measure up?’Tomorrow People is the component of Measure Up designed for Indigenous Australians (Australian Government Department of Health and Ageing "Tomorrow People"). Tomorrow People resources focus on healthy eating and physical activity and include a microsite on the Measure Up website, booklet, posters, print and radio advertisements. The campaign slogan is ‘Tomorrow People starts today. Do it for our kids. Do it for our culture.’ In 2011, phase two of the Measure Up campaign was launched (Australian Government Department of Health and Ageing "Swap It, Don't Stop It"). The central premise of Swap It, Don’t Stop It is that you ‘can lose your belly without losing all the things you love’ by making ‘simple’ swaps of behaviours related to eating and physical activity. The campaign’s central character Eric is made from a balloon, as are all of the other characters and visual items used in the campaign. Eric claims thatover the years my belly has ballooned and ballooned. It’s come time to do something about it — the last thing I want is to end up with some cancers, type 2 diabetes and heart disease. That’s why I’ve become a Swapper! What’s a swapper? It’s simple really. It just means swapping some of the things I’m doing now for healthier choices. That way I can lose my belly, without losing all the things I love. It’s easy! The campaign has produced around 30 branded resource items including brochures, posters, cards, fact sheets, recipes, and print, radio, television and online advertisements. All resources include references to Eric and most also include the image of the tape measure used in the Measure Up campaign. The Swap It, Don’t Stop It campaign also includes resources specifically directed at Indigenous Australians including two posters from the generic campaign with a dot painting motif added to the background. MethodologyThe epistemological position in this project was constructivist (Crotty) and the theoretical perspective was critical theory (Crotty). Multimedia critical discourse analysis (Machin and Mayr) was the methodology used to examine the social marketing campaigns and identify the discourses within them. Critical discourse analysis (CDA) focuses on critiquing text for evidence of power and ideology. CDA is used to reveal the ideas, absences and assumptions, and therefore the power interests buried within texts, in order to bring about social change. As a method, CDA has a structured three dimensional approach involving textual practice analysis (for lexicon) at the core, within the context of discursive practice analysis (for rhetorical and lexical strategies particularly with respect to claims-making), which falls within the context of social practice analysis (Jacobs). Social practice analysis explores the role played by power and ideology in supporting or disturbing the discourse (Jacobs; Machin and Mayr). Multimodal CDA (MCDA) uses a broad definition of text to include words, pictures, symbols, ideas, themes or any message that can be communicated (Machin and Mayr). Analysis of the social marketing campaigns involved examining the vocabulary, grammar, sentence structure, visuals and overall structure of the text for textual, discursive and social practices.Results and DiscussionIndividual ResponsibilityThe discourse of individual responsibility is strongly evident in the campaigns. In this discourse, it is ultimately the individual who is held responsible for their body weight and their health. The individual responsibility discourse is signified by the discursive practice of using epistemic (related to the truth or certainty) and deontic (compelling or instructing) modality words, particularly modal verbs and modal adverbs. High modality epistemic words are used to convince the reader of the certainty of statements and to portray the statement-maker as authoritative. High modality deontic words are used to instil power and authority in the instructions.The extensive use of high modality epistemic and deontic words is demonstrated in the following paragraph assembled from various campaign materials: Ultimately (epistemic modality adverb) individuals must take responsibility (deontic modality verb) for their own health, including their and weight. Obesity is caused (epistemic modality verb) by an imbalance in energy intake (from diet) (epistemic modality verb) and expenditure (from activity) (epistemic modality verb). Individually (epistemic modality adverb) we make decisions (epistemic modality verb) about how much we eat (epistemic modality verb) and how much activity we undertake (epistemic modality verb). Each of us can control (epistemic modality) our own weight by controlling (deontic modality) what we eat (deontic modality verb) and how much we exercise (deontic modality verb). To correct (deontic modality verb) the energy imbalance, individuals need to develop (deontic modality verb) a healthy lifestyle by making changes (deontic modality verb) to correct (deontic modality verb) their dietary habits and increase (deontic modality verb) their activity levels. The verbs must, control, correct, develop, change, increase, eat and exercise are deontic modality verbs designed to instruct or compel the reader.These discursive practices result in the clear message that individuals can and must control, correct and change their eating and physical activity, and thereby control their weight and health. The implication of the individualist discourse is that individuals, irrespective of their genes, life-course, social position or environment, are charged with the responsibility of being more self-surveying, self-policing, self-disciplined and self-controlled, and therefore healthier. This is consistent with the individualist orientation of neoliberal ideology, and has been identified in various critiques of obesity prevention public health programs that centralise the self-responsible subject (Murray; Rich, Monaghan and Aphramor) and the concept of ‘healthism’, the moral obligation to pursue health through healthy behaviours or healthy lifestyles (Aphramor and Gingras; Mansfield and Rich). The hegemonic Western-centric individualist discourse has also been critiqued for its role in subordinating or silencing other models of health and wellbeing including Aboriginal or indigenous models, that do not place the individual in the centre (McPhail-Bell, Fredericks and Brough).Obesity Causes DiseaseEpistemic modality verbs are used as a discursive practice to portray the certainty or probability of the relationship between obesity and chronic disease. The strength of the epistemic modality verbs is generally moderate, with terms such as ‘linked’, ‘associated’, ‘connected’, ‘related’ and ‘contributes to’ most commonly used to describe the relationship. The use of such verbs may suggest recognition of uncertainty or at least lack of causality in the relationship. However this lowered modality is counterbalanced by the use of verbs with higher epistemic modality such as ‘causes’, ‘leads to’, and ‘is responsible for’. For example:The other type is intra-abdominal fat. This is the fat that coats our organs and causes the most concern. Even though we don’t yet fully understand what links intra-abdominal fat with chronic disease, we do know that even a small deposit of this fat increases the risk of serious health problems’. (Swap It, Don’t Stop It Website; italics added)Thus the prevailing impression is that there is an objective, definitive, causal relationship between obesity and a range of chronic diseases. The obesity-chronic disease discourse is reified through the discursive practice of claims-making, whereby statements related to the problem of obesity and its relationship with chronic disease are attributed to authoritative experts or expert organisations. The textual practice of presupposition is evident with the implied causal relationship between obesity and chronic disease being taken for granted and uncontested. Through the textual practice of lexical absence, there is a complete lack of alternative views about body weight and health. Likewise there is an absence of acknowledgement of the potential harms arising from focusing on body weight, such as increased body dissatisfaction, disordered eating, and, paradoxically, weight gain.Shame and BlameBoth Measure Up and Swap It, Don’t Stop It include a combination of written/verbal text and visual images that create a sense of shame and blame. In Measure Up, the central character starts out as young, slim man, and as he ages his waist circumference grows. When he learns that his expanding waistline is associated with an increased risk of chronic disease, his facial expression and body language convey that he is sad, dejected and fearful. In the still images, this character and a female character are positioned looking down at the tape measure as they measure their ‘too large’ waists. This position and the looks on their faces suggest hanging their heads in shame. The male characters in both campaigns specifically express shame about “letting themselves go” by unthinkingly practicing ‘unhealthy’ behaviours. The characters’ clothing also contribute to a sense of shame. Both male and female characters in Measure Up appear in their underwear, which suggests that they are being publicly shamed. The clothing of the Measure Up characters is similar to that worn by contestants in the television program The Biggest Loser, which explicitly uses shame to ‘motivate’ contestants to lose weight. Part of the public shaming of contestants involves their appearance in revealing exercise clothing for weigh-ins, which displays their fatness for all to see (Thomas, Hyde and Komesaroff). The stigmatising effects of this and other aspects of the Biggest Loser television program are well documented (Berry et al.; Domoff et al.; Sender and Sullivan; Thomas, Hyde and Komesaroff; Yoo). The appearance of the Measure Up characters in their underwear combined with their head position and facial expressions conveys a strong, consistent message that the characters both feel shame and are deserving of shame due to their self-inflicted ‘unhealthy’ behaviours. The focus on ‘healthy’ and ‘unhealthy’ behaviours contributes to accepted and contested health identities (Fry). The ‘accepted health identity’ is represented as responsible and aspiring to and pursuing good health. The ‘contested health identity’ is represented as unhealthy, consuming too much food, and taking health risks, and this identity is stigmatised by public health programs (Fry). The ‘contested health identity’ represents the application to public health of Goffman’s ‘spoiled identity’ on which much stigmatisation theorising and research has been based (Goffman). As a result of both lexical and visual textual practices, the social marketing campaigns contribute to the construction of the ‘accepted health identity’ through discourses of individual responsibility, choice and healthy lifestyle. Furthermore, they contribute to the construction of the spoiled or ‘contested health identity’ through discourses that people are naturally unhealthy and need to be frightened, guilted and shamed into stopping ‘unhealthy’ behaviours and adopting ‘healthy’ behaviours. The ‘contested health identity’ constructed through these discourses is in turn stigmatised by such discourses. Thus the campaigns not only risk perpetuating stigmatisation through the reinforcement of the health identities, but possibly extend it further by legitimising the stigma associated with such identities. Given that these campaigns are conducted by the Australian Government, the already deeply stigmatising social belief system receives a significant boost in legitimacy by being positioned as a public health belief system perpetrated by the Government. Fear and AlarmIn the Measure Up television advertisement the main male character’s daughter, who has run into the frame, abruptly stops and looks fearful when she hears about his increased risk of disease. Using the discursive practice of claims-making, the authoritative external source informs the man that the more he gains (in terms of his waist circumference), the more he has to lose. The clear implication is that he needs to be fearful of losing his health, his family and even his life if he doesn’t reduce his waist circumference. The visual metaphor of a balloon is used as the central semiotic trope in Swap It, Don’t Stop It. The characters and other items featuring in the visuals are all made from twisting balloons. Balloons themselves may not create fear or alarm, unless one is unfortunate to be afflicted with globophobia (Freed), but the visual metaphor of the balloon in the social marketing campaign had a range of alarmist meanings. At the population level, rates and/or costs of obesity have been described in news items as ‘ballooning’ (Body Ecology; Stipp; AFP; Thien and Begawan) with accompanying visual images of extremely well-rounded bodies or ‘headless fatties’ (Cooper). Rapid or significant weight gain is referred to in everyday language as ‘ballooning weight’. The use of the balloon metaphor as a visual device in Swap It, Don’t Stop It serves to reinforce and extend these alarmist messages. Further, there is no attempt in the campaigns to reduce alarm by including positive or neutral photographs or images of fat people. This visual semiotic absence – a form of cultural imperialism (Young) – contributes to the invisibilisation of ‘real life’ fat people who are not ashamed of themselves. Habermas suggests that society evolves and operationalises through rational communication which includes the capacity to question the validity of claims made within communicative action (Habermas The Structural Transformation of the Public Sphere; Habermas The Theory of Communicative Action: Reason and the Rationalisation of Society). However the communicative action taken by the social marketing campaigns analysed in this study presents claims as uncontested facts and is therefore directorial about the expectations of individuals to take more responsibility for themselves, adopt certain behaviours and reduce or prevent obesity. Habermas argues that the lack or distortion of rational communication erodes relationships at the individual and societal levels (Habermas The Theory of Communicative Action: Reason and the Rationalisation of Society; Habermas The Structural Transformation of the Public Sphere). The communicative actions represented by the social marketing campaigns represents a distortion of rational communication and therefore erodes the wellbeing of individuals (for example through internalised stigma, shame, guilt, body dissatisfaction, weight preoccupation, disordered eating and avoidance of health care), relationships between individuals (for example through increased blame, coercion, stigma, bias, prejudice and discrimination) and society (for example through stigmatisation of groups in the population on the basis of their body size and increased social and health inequity). Habermas proposes that power differentials work to distort rational communication, and that it is these distortions in communication that need to be the focal point for change (Habermas The Theory of Communicative Action: Reason and the Rationalisation of Society; Habermas The Theory of Communicative Action: The Critique of Functionalist Reason; Habermas The Structural Transformation of the Public Sphere). Through critical analysis of the discourses used in the social marketing campaigns, we identified that they rely on the power, authority and status of experts to present uncontested representations of body weight and ‘appropriate’ health responses to it. In identifying the discourses present in the social marketing campaigns, we hope to focus attention on and thereby disrupt the distortions in the practical knowledge of the weight-centred health paradigm in order to contribute to systemic reorientation and change.ConclusionThrough the use of textual, discursive and social practices, the social marketing campaigns analysed in this study perpetuate the following concepts: everyone should be alarmed about growing waistlines and ‘ballooning’ rates of ‘obesity’; individuals are to blame for excess body weight, due to ignorance and the practice of ‘unhealthy behaviours’; individuals have a moral, parental, familial and cultural responsibility to monitor their weight and adopt ‘healthy’ eating and physical activity behaviours; such behaviour changes are easy to make and will result in weight loss, which will reduce risk of disease. These paternalistic campaigns evoke feelings of personal and parental guilt and shame, resulting in coercion to ‘take action’. They simultaneously stigmatise fat people yet serve to invisibilise them. Public health agencies must consider the harmful consequences of social marketing campaigns focused on body weight.ReferencesAFP. "A Ballooning Health Issue around the World." Gulfnews.com 29 May 2013. 17 Sep. 2013 ‹http://gulfnews.com/news/world/other-world/a-ballooning-health-issue-around-the-world-1.1189899›.Aphramor, Lucy. "The Impact of a Weight-Centred Treatment Approach on Women's Health and Health-Seeking Behaviours." Journal of Critical Dietetics 1.2 (2012): 3-12.Aphramor, Lucy, and Jacqui Gingras. "That Remains to Be Said: Disappeared Feminist Discourses on Fat in Dietetic Theory and Practice." The Fat Studies Reader, eds. Esther Rothblum and Sondra Solovay. New York: New York University Press, 2009. 97-105. Australian Government Department of Health and Ageing. 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