Дисертації з теми "Mad₂"
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1
Lindström, Alexander. "Androidapplikation – MAD." Thesis, Umeå universitet, Institutionen för tillämpad fysik och elektronik, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-58128.
Повний текст джерелаАнотація:
Företaget Acino AB har en tjänst för lagring och hantering av dokument på internet. Acino vill ha en Androidapplikation för denna service för att lättare kunna hantera dessa dokument i mobila enheter.I denna rapport går att läsa om utvecklingen av Androidapplikationen för tjänsten Mediaarkivet documents (refereras som MAD) som ägs av företaget Acino AB. I rapporten finns beskrivet teorin bakom de delar som används i Androidapplikationen och genomförandet av utvecklingen av den. Bakgrunden till projektet samt information om beställare finns också beskrivet i rapporten. Projektet har utförts enligt projektmetoden Scrum och arbetats i sprinter.Applikationen hanterar dokument hämtade över nätverk och kan visa dem samt ändra information om dessa. Applikationen är utvecklad efter den befintliga produktens design och arbetar mot en webbtjänst. Själva utvecklingen har skett i programvaran Eclipse. Applikationen har möjlighet att starta en service hos Androidenheten som lyssnar efter push-meddelanden från servern. Dessa meddelanden rapporterar om påminnelser och nya dokument och läggs i Androidenhetens meddelandefält. I rapporten går att läsa detaljerat om särskilda svårigheter som har uppstått under utförandet och som har varit väsentliga för applikationens lösning.Kravspecifikation och test från projektets utveckling finns som bilaga till rapporten. Utförliga testplaner finns även som bilaga där de olika delarna av applikationen har testats och fått ett godkännande. Projektet har varit väldigt lyckat där de flesta krav har uppfyllts.The corporation Acino AB has a service for storing and handling documents on the internet. Acino wants an Android application for this service for easier handle of documents on mobile devices.This report describes the development of an Android application for the service Mediaarkivet documents (referred to as MAD), owned by Acino AB. The report describes the theory behind the parts used in the Android application and implementation of the development of the latter. The background to the project, as well as information about the customer, is also described in the report. This project was executed according to the project method Scrum and worked in sprints.The application handles documents retrieved from a web service and is able to view them and change the information about them. The application is developed to match the existing product design and working towards a web service. The development has been done with Eclipse. The application can start a service on the Android device that listens for push messages from the server. These messages can contain memos or reports on new documents and will be placed in the Android device’s status bar. The report also includes details on specific difficulties encountered and designs that are essential for the application.Specification and test from the project development are annexed to the report. Detailed test plans are also available as an annex where the different parts of the application has been tested and approved. The project was a great success where most of the specifications have been fulfilled.
2
莊柔玉 and Rouyu Zhuang. "Mad pursuit." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1990. http://hub.hku.hk/bib/B31209683.
Повний текст джерела
3
Jacobsson, Madeleine. "Dr. Eleine Mad." Thesis, Kungl. Konsthögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kkh:diva-587.
Повний текст джерелаАнотація:
Dr. Eleine Mad är Madeleine Jacobsssons talesperson för dom vetenskapliga och paranormala upptäckter som uppstår i hennes världar. Hon beskriver innehåll, teknik och estetik utifrån ett kategoriseringssytem där konsten delas upp som olika typer av komponenter och därefter avkodas dessa allteftersom. För att förstå intuitionens inblandning i arbetsprocessen omförvandlas den till tre separata roller av en Sökare, Samlare och Myntare. Med rollerna försöker jag beskriva på vilka sätt som intuitionen är till gagn eller av förödelse för det konstnärliga arbetet. Sagan om M handlar om en grodlik karaktär, Delop, som lämnar sin hemplanet för att uppsöka andra världar. I sitt sökande hittar Delop ett folkslag vars syn och levnadssätt skiljer sig från hennes erfarenheter av “verkligheten” såsom hon lärt sig att överleva i den.Dr. Eleine Mad is Madeleine Jacobsson's spokesperson for the scientific and paranormal discoveries that arise in her worlds. She describes content, tecniques and aesthetics based on a categorization system where art is divided into different types of components and then decoded as they go. To understand the intuition's involvement in the work process, it is transformed into three separate roles by a Seeker, Collector and a Myntare(In swedish language the one who is a "myntare" -is verbally declaring a concept or term). With these roles I try to describe in what ways intuition is beneficial or devastating to the artistic work. The story of M is about a frog-like character, Delop, who leaves the home planet to seek out other worlds. In her search, Delop finds a world whose views and lifestyles differ from her experiences of "reality" as she learned to survive in it.
Recorded sound and image material of the presentation is available for private use.
4
Lebedinski, Ester. "Music for the Mad : A study of the madness in Purcell's mad songs." Thesis, Uppsala universitet, Institutionen för musikvetenskap, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-154052.
Повний текст джерелаАнотація:
ABSTRACT "Music for the Mad: A study of the madness in Purcell's mad songs" Ester Lebedinski, Uppsala University, Sweden, Department of Musicology, 2009. Madness was a stock topic in seventeenth-century drama, and music a compulsory feature on the Restoration stage. Henry Purcell's contributions to the latter are abundant, and include the popular combination of madness and music in his mad songs for Thomas Durfey's comedies. This essay aims at exploring the depiction of madness through music, verbal text and dramatic context in Purcell's mad songs for Durfey's plays A Fool's Preferment (1688), The Richmond Heiress (1693) and part I and III of The Comical History of Don Quixote (1694 and 1696 respectively). Particular emphasis is laid on text illustration and the songs' placement in the dramatic context. Madness is discussed as a deviation from the accepted norm, as the anormal demarcated from the normal. Conclusively, Purcell's mad songs are characterized by their variousness e.g. rapid changes between keys, styles, moods and subject matters, as opposed to the relative continuousness of songs not depicting madness, and their sometimes exaggerated word paintings. Purcell's music does not independently express madness, but the illustration of madness is linked to the verbal text and the dramatic context, highlighted and completed through Purcell's music.
5
James, Leonard Philip. "Myc and Mad target genes /." Thesis, Connect to this title online; UW restricted, 2000. http://hdl.handle.net/1773/5093.
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6
McCormick, Cameron Anthony. "Get mad, stay mad : exploring stakeholder mobilization in the instance of corporate fraud and Ponzi schemes." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, c2011, 2011. http://hdl.handle.net/10133/3248.
Повний текст джерелаАнотація:
Using a multi-case study, three Ponzi schemes were investigated: Road2Gold, Bernie
Madoff’s empire, and the Earl Jones affair. This grounded study used an inductive
bottom-up methodology to observe and describe stakeholder mobilization in reaction to
corporate fraud. This research on stakeholder behaviour in Ponzi schemes articulates
new theory for describing stakeholder behaviour and possible determinants for successful
mobilization to action. The data presented here point to a useful distinction in the
stakeholders in a corporate fraud: reluctant and engaged stakeholders. Reluctant
stakeholders seek only interest-based ends, whereas engaged stakeholders have additional
identity and ideological goals shared by a mobilized group.viii, 85 leaves : ill. ; 29 cm
7
Pine, Lila. "My Aunt Lila, a mad documentary." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape3/PQDD_0016/MQ59195.pdf.
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8
Ahyicodae. "The programmer : a saint run mad." Virtual Press, 2008. http://liblink.bsu.edu/uhtbin/catkey/1390648.
Повний текст джерелаАнотація:
This trio of stories explores the cost of our increasingly commercialized, globalized society in a fictional future setting. They contain some dystopian science fiction elements in the tradition of George Orwell and Aldous Huxley. The antagonist and central focus of all three stories is Hobbes Sylvan, an entitled white southerner whose gradual transformation into activist, criminal, and finally cyberterrorist is chronicled through the successive stories. The titular "Programmer," Hobbes Sylvan is both manipulator and product of the fictional future world she inhabits. Through the ethical dilemmas she faces the reader is asked to examine questions of morality in our own society. The stories are self-contained but connected, with different protagonists and conflicts but similar thematic material. They are told in first person, in epistolary (email) format, and in third person respectively, and set in chronological order.Revisiting ADP -- A crime of passion -- A power like God.
Department of English
9
Myers, Amanda Sullivan. ""Mad Mary Sane" and Other Stories." Thesis, University of North Texas, 2006. https://digital.library.unt.edu/ark:/67531/metadc5254/.
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10
Brason, Eloise. "Embedded Madness: Mad Narrators and Possible Worlds." Thesis, Stockholms universitet, Engelska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-170451.
Повний текст джерелаАнотація:
Madness has long been a popular theme for literature, featuring as a trope of horror, mystery, tragedy and comedy genres in varying degrees of amplitude. The topic has provided a significant access point for analysing historical, socio-political and cultural issues as it addresses controversial themes of alienation and criminality as well as philosophical theories of perception and consciousness. As a result, studies on the representation of madness in literature have been dominated by historical approaches that focus directly on social, political, philosophical and psychoanalytical interpretive models. Comparatively little has been done to analyse madness in literature from a narratological perspective. It is for this reason that I will conduct a narratological study on the impact of madness on narrative and fictional world structures. I am specifically interested in the way in which madness can be embedded across multiple levels of the narrative and the effect that this has on readers’ imaginative and interpretive processes. Close readings of Chuck Palahniuk’s Fight Club (1996) Bret Easton-Ellis’ American Psycho (1991) and John Banville’s The Book of Evidence (1989) will uncover some of the techniques that are used to embed madness into the textual and imaginative structures of a narrative, and will demonstrate how this works to deceive and challenge the reader. I will demonstrate the need for an expansion of terms within the narratological model that can cope specifically with the theme of madness.
11
Shapiro, Adam. "Jim Cramer's Mad Money effects on stock returns /." Diss., Connect to the thesis, 2006. http://hdl.handle.net/10066/588.
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12
Pardue, Phillip C. "A computer simulation of a MAD buoy field." Thesis, Monterey, California : Naval Postgraduate School, 1990. http://handle.dtic.mil/100.2/ADA226414.
Повний текст джерелаАнотація:
Thesis (M.S. in Operations Research)--Naval Postgraduate School, March 1990.Thesis advisor(s): Forrest, R. N. Second Reader: Eagle, James N. "March 1990." Description based on title screen as viewed on August 25, 2009. DTIC Identifier(s): Square law detection. Author(s) subject terms: Magnetic anomaly detection, MAD, detection models, search models, MAD buoy. Includes bibliographical references (p. 40). Also available print.
13
GonzaÌlez, Mariana Valeria. "Enhancing gas production in mesophilic anaerobic digestion (MAD)." Thesis, University of Surrey, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.431096.
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14
Haevens, Gwendolyn. "Mad Pursuits : Therapeutic Narration in Postwar American Fiction." Doctoral thesis, Uppsala universitet, Engelska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-263167.
Повний текст джерелаАнотація:
Mad Pursuits: Therapeutic Narration in Postwar American Fiction examines three mid-century American novels—J.D. Salinger’s The Catcher in the Rye (1951), Ralph Ellison’s Invisible Man (1952), and Sylvia Plath’s The Bell Jar (1963)—in relation to the rise and popularization of psychoanalytic theory in America. The study historicizes these landmark novels as representing and interrogating postwar America’s confidence in the therapeutic capacity of narrative to redress psychological problems. Drawing on key concepts from narrative theory and the multidisciplinary field of narrative and identity studies, I argue that these texts develop a multi-layered, formal problematization of therapeutic narration: the narrativization of the self through modes of interpretation based on character action and development. The study, thus, investigates how the texts both critique the purported effectiveness of being healed through narrative means, as well as how they problematize their society’s investment in this method. I propose that the novels ultimately explore submerged possibilities for realizing what I call fugitive selves by creating self-representations that negotiate and exceed the confines of the paradigmatic models of plot and character of the period. In Chapter One, I argue that the ego and pop psychological movements during the postwar era encouraged the American public to define and realize psychological health, success and happiness through narrativized means. I show in Chapter Two how careful differentiation between narrative levels of interpretation in The Bell Jar reveals the novel’s complication of the self created in narrative, with and against the socio-cultural scripts and therapeutic assumptions of the period. Chapter Three concentrates on The Catcher in the Rye’s various methods of de-composing the narrative identity of the subject created through developmental and therapeutic narration. In the final chapter, I read Invisible Man as a satire of postwar psychoanalytic theory and method specifically concerning racialized narrative identities, and as a reflection on a method of enduring psychological illness. The Conclusion brings together several argumentative strands running throughout the dissertation regarding what the novels contrastively reveal about the perils, and even the possibilities, inherent in the narrativizing of the self in early postwar America.
15
Wise, Michael John d1969. "Mad science : discourses of 'schizophrenia'and 'therapy' for hearing voices /." Access via Murdoch University Digital Theses Project, 2004. http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20041221.95451.
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16
Sandahl, Sørense Ellen. "Bedre Mad Til Syge, Implementering Af Ernæringsscreening På Sygehus." Thesis, Nordic School of Public Health NHV, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:norden:org:diva-3231.
Повний текст джерелаАнотація:
Sammanfattning: 20 – 50 % af patienter indlagt på sygehuse er underernæret eller i risiko for underernæring. 40 % af alle indlagte patienter får ikke dækket det daglige behov for energi og protein og der er evidens for, at sundhedsprofessionelles viden om ernæring til småtspisende patienter er begrænset. 2oo2 blev der udviklet et ernæringsscreeningsredskab, der kan vurderer ernæringstilstanden hos alle patienter indlagt på Sygehus Sønderjylland. Det er således muligt at vurdere patientens ernæringstilstanden og iværksætte en forebyggende ernæringsindsats. Dette vil forårsage en bedring i patientens levevilkår og konsekvenser af underernæring mindskes. Studiets teoretiske kontekst indeholder elementer fra et sundhedsfremmende perspektiv, kvalitets- og implementeringsprocesser og postmodernisme. Formål: Udvikling og afprøvning af et redskab, der kan vurdere kvaliteten af den sundhedsprofessionelle ernæringsindsats til de småtspisende patienter. Metode: Der er gennemført en kvantitativ spørgeskemaundersøgelse, survey. Resultat: Det ses ikke, at sundhedsprofessionelle under implementeringsprocessen har fået øget faglig viden på ernæringsområdet til de småtspisende patienter. Der er sket en mindre vidensudvikling i forhold til ernæringsscreeningsredskabet. Fortsat er der usikkerhed i de sundhedsfaglige arbejdsrutiner på ernæringsområdet og det tværfaglige og tværsektorielle samarbejde er nærmest usynligt. Der ses ikke effekt af ernæringsindsatsen til patienten i denne undersøgelse. Konklusion: En implementeringsproces af et ernæringsscreeningsredskab tager mere end et år og det er nødvendigt at fortsætte kvalitets- og forbedringsarbejde på ernæringsområdet.Kvalitetsudviklingsarbejde synliggør et sundhedsfagligt indsatsområde. Ønskes derimod at skabe en forankring af den sundhedsfaglige indsats er udfordringen at anvende redskaber fra systemtænkning og forbedringsarbejde. Når sundhedsprofessionelle får mulighed for at udvikle ejerskab og ansvar for implementeringsprocessen, får kvalitetsarbejdet større effekt og bliver attraktivt. Nøglebegreber i fremtidige implementeringsprocesser er kvalitetsudvikling og forandrings arbejde, såvel som fokus på værdibaseret faglig ledelse og igangsættelse af læreprocesserAbstract: 20 – 50 % of patients are in nutritional risk on admission to hospital. 40 % of the patients do not receive an adequate amount of energy and protein to cover the daily need for nutrition and health professionals knowledge about nutritional needs to underweight patients are limited. In 2002 a nutritional screening tool, which can be used to estimate the nutritional status in all patients admitted to Sygehus Sønderjylland was developed. It is now possible to estimate nutritional status at an early stage and start nutritional treatment with the purpose to avoid under nutrition. This leads to improved life skills for the patient and consequences of under nutrition are limited. The theoretical context of this study contains elements from a health promotion perspective, system thinking, quality- and implementation processes and postmodernism. Purpose: Developing and testing of a tool that can determine the quality of nutritional treatment and care given by health professionals to undernourished patients. Method: A quantitative questionnaire, survey, has been carried out.Result: The result of the survey does not provethat health professionals under the implementation process have increased their knowledge about the undernourished patients. In relation to the nutritional screening tool only minimum of improvement in knowledge has been detected as a result of increased documentation. Still the working routines in the nutritional area among health professionals are unclear and the cross-sectional and interdisciplinary co-operation is invisible. The result of this survey does not show any improvement related to the nutritional effect of the undernourished patient. Conclusion: An implementation process of a nutritional screening tool takes more than one year and it is necessary to continue the quality and improvements in the nutritional area. Quality and managing change will high light a health promoting area. If change in working routines and values among health professionals is wanted, the challenge is to use tools from system thinking and improvement strategies. When health professionals get the opportunity to create ownership and responsibility for an implementation process in a health promoting area, the effect of quality management will become larger and more attractive. Keywords in future implementation processes are quality and managing change as well as focus on value-based management and to start learning processes
ISBN 978-91-85721-03-0
17
Olszewski, Michael Frank. "The Life and Career of Pete “Mad Daddy” Myers." Kent State University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=kent1248121549.
Повний текст джерела
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Olszewski, Michael F. "The life and career of Pete "Mad Daddy" Myers." [Kent, Ohio] : Kent State University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=kent1248121549.
Повний текст джерелаАнотація:
Thesis (M.A.)--Kent State University, 2009-08-11.Title from PDF t.p. (viewed Mar. 31, 2010). Advisor: Max Grubb. Keywords: Mad Daddy; Cleveland; radio; Pete Myers; disc jockey; rock and roll; radio personalities. Includes bibliographical references (p. 69-74).
19
Wise, Michael. "Mad science: discourses of 'schizophrenia'and 'therapy' for hearing voices." Thesis, Wise, Michael (2004) Mad science: discourses of 'schizophrenia'and 'therapy' for hearing voices. PhD thesis, Murdoch University, 2004. https://researchrepository.murdoch.edu.au/id/eprint/411/.
Повний текст джерелаАнотація:
People who are diagnosed with 'severe mental illness' experience some of the most extreme and pervasive prejudice of all groups in Western society. How can this still be so? Although the term 'mental illness' is typically reserved for the most 'serious' of 'cases', psychiatry's medical model is expanding into increasingly everyday realms. Thus, in concert with efforts to reduce social stigma, 'mental illness' is becoming 'normal'. Nevertheless, 'abnormality' is a requirement of biopsychiatry and its offshoots; professionals require some 'thing' to remedy. How do 'clinical' professionals manage these tensions? And what alternatives are there to the pathologizing of such phenomena?
Such concerns are considered in relation to my main thesis question: How do professionals represent 'schizophrenia' and hearing voices in theoretical texts, and how is that played out in the minutiae of therapy practices? Drawing on discourse analysis and conversation analysis, I critique professional categorizations of what are typically known as 'schizophrenia', 'mental illness', 'patients', 'clients', and 'therapists'. My case in point is the experience of hearing voices - pathologically known as 'auditory hallucinations'. 'Delusional' beliefs are also considered.
In Part 1, accounts of voices as supernatural or ordinary phenomena, or as a 'symptom' of 'severe mental illness', are considered. Mainstream psychiatric and psychological texts are analyzed and critical alternatives are summarized.
In Part 2, a selection of studies of interactions involving 'severe mental illness' are reviewed and ongoing analytic/methodological debates are discussed. A cognitivebehavioural therapy group for hearing distressing voices then provides data from 'clinical' talk-in-interaction for analysis. I focus on negotiations of 'reality' (the ordinary versus the psychiatric) and on what I take to be sanist prejudice-in-action.
Part 3 relates findings from Part 2 to the context and findings of Part 1. There is also discussion of the positive implications of a more social and dialogical approach to understanding and otherwise dealing with the phenomena in question; for voice hearers, 'schizophrenics', and society at large.
20
Wise, Michael. "Mad science: discourses of 'schizophrenia'and 'therapy' for hearing voices." Wise, Michael (2004) Mad science: discourses of 'schizophrenia'and 'therapy' for hearing voices. PhD thesis, Murdoch University, 2004. http://researchrepository.murdoch.edu.au/411/.
Повний текст джерелаАнотація:
People who are diagnosed with 'severe mental illness' experience some of the most extreme and pervasive prejudice of all groups in Western society. How can this still be so? Although the term 'mental illness' is typically reserved for the most 'serious' of 'cases', psychiatry's medical model is expanding into increasingly everyday realms. Thus, in concert with efforts to reduce social stigma, 'mental illness' is becoming 'normal'. Nevertheless, 'abnormality' is a requirement of biopsychiatry and its offshoots; professionals require some 'thing' to remedy. How do 'clinical' professionals manage these tensions? And what alternatives are there to the pathologizing of such phenomena?
Such concerns are considered in relation to my main thesis question: How do professionals represent 'schizophrenia' and hearing voices in theoretical texts, and how is that played out in the minutiae of therapy practices? Drawing on discourse analysis and conversation analysis, I critique professional categorizations of what are typically known as 'schizophrenia', 'mental illness', 'patients', 'clients', and 'therapists'. My case in point is the experience of hearing voices - pathologically known as 'auditory hallucinations'. 'Delusional' beliefs are also considered.
In Part 1, accounts of voices as supernatural or ordinary phenomena, or as a 'symptom' of 'severe mental illness', are considered. Mainstream psychiatric and psychological texts are analyzed and critical alternatives are summarized.
In Part 2, a selection of studies of interactions involving 'severe mental illness' are reviewed and ongoing analytic/methodological debates are discussed. A cognitivebehavioural therapy group for hearing distressing voices then provides data from 'clinical' talk-in-interaction for analysis. I focus on negotiations of 'reality' (the ordinary versus the psychiatric) and on what I take to be sanist prejudice-in-action.
Part 3 relates findings from Part 2 to the context and findings of Part 1. There is also discussion of the positive implications of a more social and dialogical approach to understanding and otherwise dealing with the phenomena in question; for voice hearers, 'schizophrenics', and society at large.
21
Neeld, Lisa. "Mad Cows and Mad People: Analyzing Governmental Liability in the Event of a BSE Outbreak and the Ethical Implications for Governance in Our Country." Honors in the Major Thesis, University of Central Florida, 2006. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/981.
Повний текст джерелаАнотація:
This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf.edu/Systems/DigitalInitiatives/DigitalCollections/InternetDistributionConsentAgreementForm.pdf You may also contact the project coordinator, Kerri Bottorff, at kerri.bottorff@ucf.edu for more information.Bachelors
Office of Undergraduate Studies
Liberal Studies
22
Allessio, Courtney. "Where Does a Woman Fit in a Mad Man's World? A Textual Analysis of Feminist Motifs Determined by the Production Values in Mad Men." Thesis, Boston College, 2011. http://hdl.handle.net/2345/2014.
Повний текст джерелаАнотація:
Thesis advisor: William StanwoodThe textual analysis of season four, episode one of Mad Men entitled “Public Relations” study the productions values in terms of feminist motifs. By using social codes developed by Leed-Hurwitz and Barthes’ five systems of meaning in semiotics, observations are made about the elements of the mise-en-scène in relation to the gender roles present in the narrative. If certain codes persist, it is assumed that these repetitive observations reflect the deliberate composition of the mise-en-scènce in order to reinforce feminist motifs. The results reveal that the production values in the mise-en-scène indeed reinforce feminist motifs in Mad Men, the most comprehensive motif being the male gender as the norm. The messages communicated by this motif include the idea that masculinity is defined by sex and that a women’s worth is defined by masculinity
Thesis (BA) — Boston College, 2011
Submitted to: Boston College. College of Arts and Sciences
Discipline: Communication Honors Program
Discipline: Communication
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Hou, Huie-ming. "Long-term study of sleep apnoea patients treated with MAD /." View the Table of Contents & Abstract, 2005. http://sunzi.lib.hku.hk/hkuto/record/B31596332.
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Lewis, Molly Elizabeth. "The circuitry of memory : time and space in Mad Men." Thesis, University of British Columbia, 2015. http://hdl.handle.net/2429/54675.
Повний текст джерелаАнотація:
Memory is central to Mad Men (Matthew Weiner 2007-15) as a period piece set in the 1960s that activates the memories of its viewers while also depicting the subjective memory processes of its protagonist Donald Draper (Jon Hamm). Narratively, as much as Don may try to move forward and forget his past, he ultimately cannot because the memories will always remain. Utilizing the philosophy of Henri Bergson, I reveal that the series effectively renders Bergson’s notion of the coexistence of past and present in sequences that journey into the past without ever leaving the present. Mad Men ushers in a new era of philosophical television that is not just perceived, but also remembered. As a long-form serial narrative that intricately layers past upon present, Mad Men is itself an evolving memory that can be revisited by the viewer who gains new insight upon each viewing.
Mad Men is the ideal intersection of Bergson’s philosophy of the mind and memory and Gilles Deleuze’s cinematic philosophy of time. The first chapter simply titled “Time,” examines the series’ first flashback sequence from the episode “Babylon,” in it finding the Deleuzian time-image. The last chapter “Space,” seeks to identify the spatial structure of the series as a whole and how it relates to its slow-burning pace. Chapter two, “Memory,” highlights the viewer’s memory making processes, and appropriately bridges “Time” and “Space” together, just as it bridges spatial and temporal consciousness together for the individual. This thesis emphasizes the individualized experience of the Mad Men viewer who watches Don evolve over seven seasons. Two narrative structural aspects of the series are shown to be especially activating of the viewer’s memory: its flashback sequences and its meditative moments featuring Don in deep contemplation. With reference to literary theory that has identified the concepts of Bergson in the modernist literature movement, as well as to Bergson’s schemas that precisely illustrate his concepts, this thesis concludes that Mad Men can be understood as a carousel that takes viewers on a trip through the circuitry of memory.Arts, Faculty of
Theatre and Film, Department of
Graduate
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au, mwise@westnet com, and Michael Wise. "Mad Science: Discourses of Schizophrenia and Therapy for Hearing Voices." Murdoch University, 2004. http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20041221.95451.
Повний текст джерелаАнотація:
People who are diagnosed with severe mental illness experience some of the most extreme and pervasive prejudice of all groups in Western society. How can this still be so? Although the term mental illness is typically reserved for the most serious of cases, psychiatrys medical model is expanding into increasingly everyday realms. Thus, in concert with efforts to reduce social stigma, mental illness is becoming normal. Nevertheless, abnormality is a requirement of biopsychiatry and its offshoots; professionals require some thing to remedy. How do clinical professionals manage these tensions? And what alternatives are there to the pathologizing of such phenomena?
Such concerns are considered in relation to my main thesis question: How do professionals represent schizophrenia and hearing voices in theoretical texts, and how is that played out in the minutiae of therapy practices? Drawing on discourse analysis and conversation analysis, I critique professional categorizations of what are typically known as schizophrenia, mental illness, patients, clients, and therapists. My case in point is the experience of hearing voices - pathologically known as auditory hallucinations. Delusional beliefs are also considered.
In Part 1, accounts of voices as supernatural or ordinary phenomena, or as a symptom of severe mental illness, are considered. Mainstream psychiatric and psychological texts are analyzed and critical alternatives are summarized.
In Part 2, a selection of studies of interactions involving severe mental illness are reviewed and ongoing analytic/methodological debates are discussed. A cognitivebehavioural therapy group for hearing distressing voices then provides data from clinical talk-in-interaction for analysis. I focus on negotiations of reality (the ordinary versus the psychiatric) and on what I take to be sanist prejudice-in-action.
Part 3 relates findings from Part 2 to the context and findings of Part 1. There is also discussion of the positive implications of a more social and dialogical approach to understanding and otherwise dealing with the phenomena in question; for voice hearers, schizophrenics, and society at large.
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Albihn, Ami. "Roles of Myc and Mad in cell cycle and apoptosis /." Stockholm, 2006. http://diss.kib.ki.se/2006/91-7140-766-9/.
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Reader, Jean. "Stark mad with gardens. women gardeners in Wales, 1750-1860." Thesis, University of Bristol, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.546208.
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胡慧明 and Huie-ming Hou. "Long-term study of sleep apnoea patients treated with MAD." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2005. http://hub.hku.hk/bib/B45012222.
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Mangham, Webster. "Shoreline Erosion at Mad Island Marsh Preserve, Matagorda County, Texas." Thesis, University of North Texas, 2005. https://digital.library.unt.edu/ark:/67531/metadc4854/.
Повний текст джерелаАнотація:
The Nature Conservancy of Texas (TNC) is concerned with the amount of shoreline erosion taking place at its Mad Island Marsh Preserve (MIMP), located in Matagorda Bay, Texas. The MIMP is a 7,100 acre nature preserve that borders the Gulf Intracoastal Waterway and is eroded by waves generated by barge traffic. TNC is concerned that erosion will shorten Mad Island Bayou which may increase the salinity of Mad Island Lake; with detrimental effects on lake and marsh habitats. This study uses GPS technology to map the current shoreline and GIS to determine ten year erosion rates (1995 - 2005). Results show that erosion is occurring at various rates along the shoreline as well as along the oxbow bend in Mad Island Bayou.
30
Mumme, Lisa Pollock Mumme. "Not things: gender and music in the Mad Max franchise." Thesis, University of Iowa, 2019. https://ir.uiowa.edu/etd/7056.
Повний текст джерелаАнотація:
This thesis is a study of the gender politics through musical discourse in the Mad Max series. Dystopian narratives are particularly interesting texts for study of gender because they allow for extreme hypothetical situations in worlds that are at once familiar and unfamiliar. Musical discourse in the Mad Max films both supports and complicates dominant readings of gender constructions. I consider the gender politics of the franchise, using Mad Max (1979) and Mad Max: Fury Road (2015) as case studies, and drawing on scholarship on gender in film music, feminist film theory, and Australian car culture. In analyzing this music, I consider its broader cultural connotations, including film music tropes and operatic character types. After considering these genre associations, I analyze the musical gestures for narrative content and consider how the placement of themes with images and dialogue influences that content, with attention to how these factors contribute to a gendered understanding of the character. As the first deep thematic analysis of music in the Mad Max films, my project extends existing scholarship on both onscreen performance and gender categorizations that include musical forces resistant to strict binary categorization. My analysis of gendered musical discourse emphasizes the power of inquiry about gender in film music to clarify, enrich, and complicate texts.
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Lönnmar, David, and Kristoffer Vadsmo. "Högfrekvenshandel – Ett hot mot de finansiella marknaderna?" Thesis, KTH, Fastigheter och byggande, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-128514.
Повний текст джерелаАнотація:
Högfrekvenshandel har de senaste åren växt till att bli en betydande kraft på de finansiella marknaderna och således även fått mycket medial uppmärksamhet. Den här medieuppmärksamheten intensifierades den 6: e maj 2010 då "Flash-krashen" inträffade på Dow Jones indexet i New York och påverkade marknader över hela världen. Vår avsikt med den här kandidatuppsatsen är att kritiskt granska högfrekvenshandeln som fenomen samt den diskussion som förs angående ytterligare reglering av handeln. Detta görs genom en inledande period av litteraturstudier som kompletteras med djupintervjuer av olika aktörer på marknaden. Våra resultat visar att högfrekvenshandeln inte för med sig så stora negativa effekter som media målar upp, och att den forskning som gjorts på ämnet indikerar att handeln främst tillför positiva effekter i form av ökad likviditet och minskad volatilitet. Uppsatsen behandlar även dagens regleringssituation och analyserar de förslag på åtgärder som har lagts fram på EU-nivå. Vår analys visar att många av de förslag som diskuteras är direkt missriktade och inte adresserar det egentliga problemet – en situation som kantas av oklara roller gällande tillsyn och övervakning.High frequency trading has during the last couple of years grown to become a significant force in the financial markets, and therefore it has also gotten a lot of media attention. This media attention intensified on the 6 th of May 2010 when the so called "Flash Crash" occurred at the Dow Jones index in New York and affected markets all over the world. Our intention with this bachelor thesis is to critically examine high frequency trading as a phenomenon and the discussion that is taking place concerning further regulation of the trading. This will be done through an initial period of literature studies that will be complemented with in-depth interviews with different players in the market. Our results show that high frequency trading doesn´t come with such great negative effects as media would like to imply. The research that has been done on the subject indicates that the trading mainly adds positive effects in the form of increased liquidity and decreased volatility. The thesis will also address todays regulatory situation and analyse the proposals for additional regulation that has been discussed on an EU-level. Our analysis shows that many of the discussed proposals are directly misguided and doesn´t address the real problem – a situation that is struggling with unclear roles concerning supervision and monitoring.
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Henshaw, Colette A. "Gesture and affekt in the performance of Baroque vocal music with specific reference to English Baroque Mad Songs /." Thesis, Online version, 2000. http://ethos.bl.uk/OrderDetails.do?did=1&uin=uk.bl.ethos.300710.
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Spencer, Reid Donald. "The mad scene from Handel's Orlando, a new attempt at staging." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape9/PQDD_0028/NQ38980.pdf.
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Preux, Philippe. "Mad : une machine virtuelle vectorielle : conséquences sur l'architecture des machines vectorielles." Lille 1, 1991. http://www.theses.fr/1991LIL10030.
Повний текст джерелаАнотація:
Cette thèse s'insère dans un projet de recherches visant l'informatique vectorielle, tant du point de vue programmation que du point de vue architecture des machines. Les aspects programmation du projet étudient une alternative à l'approche classique utilisant un langage scalaire associé à un vectoriseur. Nous nous intéressons à la définition d'outils autorisant l'expression d'algorithmes vectoriels de manière explicite, de manière indépendante de toute cible matérielle particulière. Cette approche résout les problèmes de portabilité d'une manière simple, les programmes ne faisant aucune référence à l'architecture sous-jacente. Pour que les programmes puissent être compilés d'une manière optimale, le langage donne la possibilité au programmeur d'exprimer la connaissance dont il dispose sur son algorithme, ainsi que sur les données traitées. Ces informations n'ont plus à être extraites des sources par un outil d'analyse (vectoriseur dans l'approche classique). La compilation repose sur l'utilisation d'une couche virtuelle (machine abstraite MAD et son langage Devil). Celle-ci est décrite dans ce document. A côté de ces aspects langages, nous nous intéressons aux aspects matériels des machines vectorielles. La définition dans notre langage de vecteurs originaux (autres que de simples tableaux) nous a mené à étudier la prise en compte des vecteurs au niveau matériel. Aussi, nous avons défini une mémoire contenant des vecteurs en tant que tels et y autorisant l'accès. Les définitions de cette mémoire et d'un processeur associé sont données. Enfin, en marge de ces travaux, face aux problèmes dus aux conflits d'accès aux données dans la mémoire des supercalculateurs, nous introduisons un modèle d'exécution des opérations vectorielles pipelinées dénommé traitement vectoriel désordonné (tvd). Dans ce modèle un conflit mémoire ne bloque pas nécessairement le port mémoire, et donc les pipelines qui y sont chaînés. Nous montrons l’intérêt de ce modèle selon le taux de conflits. Par ailleurs, nous montrons que ce modèle est implantable assez facilement sur un processeur de type Cray
35
Lippert, Ellen J. "George Ohr in His Nineteenth Century Context: The Mad Potter Reconsidered." Case Western Reserve University School of Graduate Studies / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=case1220491878.
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Sandahl, Erica. "Otillåten insiderhandel : Förändringar på rättsområdet med anledning av MAR och MAD." Thesis, Örebro universitet, Institutionen för juridik, psykologi och socialt arbete, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-58379.
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Lippert, Ellen. "George Ohr in his nineteenth-century context the mad potter reconsidered /." online version, 2009. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=case1220491878.
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38
Taylor, Danielle J. "Characterisation of the MAD and 17-4 branching regulators of Arabidopsis." Thesis, University of York, 2013. http://etheses.whiterose.ac.uk/11900/.
Повний текст джерелаАнотація:
Aerial morphology in higher plants is highly variable and demonstrates the ability of plants to adapt to prevailing conditions. Regulation of shoot branching is a vital aspect of plant growth, controlling shoot system architecture. The phytohormones; auxin, cytokinin, and strigolactone are closely involved in the regulation of bud outgrowth, and therefore shot branching, and the mechanisms by which they do this are of great scientific interest. The MAX (MORE AXILLARY GROWTH) pathway in Arabidopsis consists of a series of genes involved in strigolactone biosynthesis and signalling. Mutations in these genes have been used to great effect to elucidate the manner of auxin-mediated inhibition of shoot branching via the MAX pathway. The purpose of this study was twofold: Firstly, to characterise plants heterozygous for the semi-dominant mad (more apical dominance) mutation, which suppresses the max1 branching phenotype and secondly, to characterise the 17-4 mutant, which displays an increased branching phenotype similar to that of max2. Various physiological and genetic techniques were applied to this end. MAD/mad is not a general mediator of strigolactone signalling as it only affects the max1 branching phenotype. MAD/mad partially restores wild-type branching to all of the max mutants, suggesting that it acts either downstream of, or in parallel to, MAX2. The MAD locus is within a 370kb region on the p-arm of At. Chromosome 3. Among the 230 genes in this region are three of considerable interest, MES17, SPY, and AT3G11130.1 all with the potential for a role in the regulation of bud outgrowth and therefore all potential candidates for the MAD gene. 17-4 was isolated in a screen looking for mutants with high levels of branching in low nitrate conditions, and has striking morphological similarity to the well characterised max2 mutant. Complementation testing showed that 17-4 was not one of the currently recognised max2 alleles. This does not rule 17-4 out as a novel allele of max2. Increased branching in 17-4 is probably a result of increased auxin transport capacity and resistance to auxin-mediated suppression of bud outgrowth. 17-4 is not involved in strigolactone biosynthesis but appears to be involved in strigolactone signalling.
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Iarocci, Andrew. "The Mad Fourth, the 4th Canadian Infantry Battalion at war, 1914-1916." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp05/MQ65199.pdf.
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40
Ofek, Galia. "Hair mad : representations of hair in Victorian literature and culture 1850 - 1910." Thesis, University of Oxford, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.416657.
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Miller, Peter John. "MAD : a synthesis suite for the design of easily testable combinational circuits." Thesis, University of Hull, 1987. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.327889.
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Barnes, Maureen Therese. "Mad or bad? : Entry to the mental health system, from the courts." Thesis, University of Canterbury. Psychology, 1997. http://hdl.handle.net/10092/6769.
Повний текст джерелаАнотація:
This thesis is concerned with criminal defendants who become psychiatrically hospitalised as the outcome of their court proceedings. There are four routes whereby criminal defendants can become hospitalised in New Zealand. These are to be found not guilty by reason of insanity, to found to be under disability, to be found guilty and mentally disordered and for charges to be dropped and proceedings initiated under the Mental Health (Compulsory Assessment and Treatment) Act, 1992. The background to each of these options is explored, with an emphasis on the insanity defence, and the empirical literature reviewed. There are some theoretical contradictions in whether these legal provisions are therapeutic or punitive.
The aim of the current study was to describe criminal defendants who enter the mental health system and become psychiatrically hospitalised via the Court Liaison Service. The Court Liaison Service is a part of the Regional Forensic Psychiatric Service. As part of this service, a nurse screens criminal defendants at court for indications that mental health intervention may be warranted. A sample of defendants, who were seen by the Court Liaison Service at Christchurch, is described. Of these defendants some receive a full psychiatric evaluation and a report is prepared for the courts. The characteristics of those who receive a report are compared with those who do not receive a report. Defendants, who are hospitalised as an outcome of their court proceedings, are compared with those who are not.
The findings are consistent with international research, in that most defendants were male, and socially disadvantaged in a number of ways. The mental status screening assessment was a useful discriminator between those who received a report and those who did not, and between defendants who were hospitalised and those that were not. Most defendants who were hospitalised showed clear signs of psychotic processes. Defendants who received a report but who were not hospitalised are particularly vulnerable in terms of their mental health needs. This group showed more evidence of depression, and was rated to be of higher suicide risk. They tended to have psychopathic traits, and were more frequently referred because of concerns about dangerousness. A considerable proportion of all defendants have difficulties with substance abuse.
Report and hospitalisation status could be effectively predicted, using information collected at the time of the Court Liaison screening. For example, using diagnosis and mental status data as predictor variables, there was 86% correct classification of cases as hospitalised or not.
In conclusion, it is argued that the insanity defence serves little current pragmatic use. Revision is recommended in the current admission criteria to psychiatric hospitals for criminal defendants, with an emphasis on effective treatment programmes. The victim's perspective is not frequently considered in deliberations about mentally disordered offenders, and this is seen as important. Finally, the Court Liaison Service serves an extremely valuable function at the interface between the criminal justice and mental health systems in New Zealand.
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Saffar, Perez Amir Andre. "The Distorted World: Solomon Kane, Hajji Baba, the Mad Arab and She." Kent State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=kent1594669087426632.
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Törnberg, Johanna. "Marknadsmissbruk : Effektiv bekämpning av marknadsmissbruk genom införandet av MAR och MAD 2." Thesis, Karlstads universitet, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-55046.
Повний текст джерелаАнотація:
KompL och LSM infördes i svensk rätt till följd av MAR och MAD 2. Den nya regleringen syftar till att utredning och bekämpning av marknadsmissbruk ska kunna bedrivas på ett effektivt sätt. Prop. 2016/17:22 har namnet ”effektiv bekämpning av marknadsmissbruk”. Vad som avses med effektiv bekämpning framgår inte av propositionen. Effektivitet är enligt min mening ett mått som behöver preciseras för att förstås. Eftersom begreppet inte förklarats genom prop. 2016/17:22 har det varit nödvändigt att dra egna slutsatser om vad regeringen menar med effektivitet. Utifrån propositionens innehåll, regleringen på EU-rättslig nivå och tidigare lagstiftning på området anser jag att det går göra antagande om hur effektivitet ska uppnås. För att uppnå effektivitet har finansinspektionen, genom den nya regleringen, fått utökade utredningsbefogenheter samt möjlighet att påföra administrativa sanktioner. Vidare har straffskalorna för marknadsmissbruk skärpts och marknadsmissbruksbrott har fått ett bredare tillämpningsområde. Antal inkomna brottsmisstankar angående marknadsmissbruk har sedan år 2005 ökat med 460 procent. Av de anmälningar som inkommit har det varit få anmälningar som lett till åtal. En bakomliggande faktor är att bestämmelserna om marknadsmissbruk varit svåra att tillämpa. Den lagstiftning som MAD 2 och MAR genererat i svensk rätt kommer troligtvis öka förutsättningarna för att utreda och bekämpa marknadsmissbruk på ett mer effektivt sätt än tidigare. Samtliga överträdelser av MAR är förbjudna oavsett uppsåt genom införandet av KompL och LSM. Den nya regleringen kommer sannolikt påverka antal anmälningar som leder till någon form av påföljd även om åtal inte väcks. Marknadsmissbruksbrotten består av marknadsmanipulation, insiderhandel och obehörigt röjande av insiderinformation. Tidigare var marknadsmissbruksbrotten definierade genom svensk lag. Genom den nya regleringen ska marknadsmissbruksbrotten tolkas och tillämpas i enlighet med definitionerna i MAR. Genom hänvisning till MAR kommer fler förfaranden omfattas av bestämmelserna i KompL och LSM. Uppdelningen mellan finansinspektionens och Ekobrottsmyndighetens befogenheter kommer sannolikt påverka att utredning av marknadsmissbruk kommer ske på ett mer effektivt sätt. Ekobrottsmyndigheten kommer inte utreda brott av mindre allvarlig karaktär till fördel för brott av mer allvarlig karaktär. Därigenom kan Ekobrottsmyndigheten fokusera på de mer allvarliga brotten som genom LSM kan påföras längre fängelsestraff. Finansinspektionen kan påföra administrativa sanktioner där subjektiva rekvisit utelämnas. Därigenom har finansinspektionen möjlighet att handlägga fler ärenden av administrativ karaktär.
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Ramsey, Rachel D. ""A mad intemperance ... of building" the literary construction of early modern London /." Morgantown, W. Va. : [West Virginia University Libraries], 2001. http://etd.wvu.edu/templates/showETD.cfm?recnum=2059.
Повний текст джерелаАнотація:
Thesis (Ph. D.)--West Virginia University, 2001.Title from document title page. Document formatted into pages; contains v, 265 p. Includes abstract. Includes bibliographical references (p. 244-265).
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Korhonen, M. (Maria). "“You can’t be a man. Be a woman, it’s a powerful business when done correctly”:women and work in Mad Men." Master's thesis, University of Oulu, 2016. http://urn.fi/URN:NBN:fi:oulu-201606022141.
Повний текст джерелаАнотація:
The topic of this thesis pertains to how female characters are portrayed in the American period drama TV series Mad Men (2007–2015) that is set in the 1960s, and the main focus is on Margaret ‘Peggy’ Olson, who works as a copywriter at the fictional advertising agency Sterling Cooper. This thesis focuses on three main themes through which Peggy Olson’s journey in Mad Men are analyzed: appearance, obstacles in the workplace and sexual behavior in the workplace. The purpose of this research is to analyze such obstacles and forms of discrimination that women face in the workplace, and apply them to the context of Peggy Olson’s fictional career in Mad Men. Another main purpose of this thesis is to study the TV series in closer detail and to find out what is said about women and how these things are said — since Mad Men is a successful series, it is important to study what kind of image it portrays of women in order to understand its popularity and cultural significance. Mad Men is a topic that has been analyzed in several studies, but another purpose for conducting this thesis was to specifically analyze it from a work-based point of view since very few exist. The data that was used when conducting this paper consists of the series’ seven seasons, in DVD format. The theoretical background consists of different fields of research, and each section has their own theoretical background. In this thesis, the theoretical background consists of historical information about working women in the 1960s, television studies, and, most prominently, studies related to sexual harassment, gender-based obstacles and discrimination in the workplace. I have also utilized studies about appearance and relationships in the workplace. The conclusion of my analysis indicates that women in Mad Men often are discriminated against in the workplace due to the gender, women are expected to be attractive in order to please men, and that sexual harassment is rampant throughout the series. Despite this, Peggy Olson is able to defy these obstacles, have a successful career, and gain respectTämä työ käsittelee naispuolisten fiktiivisten hahmojen kuvausta amerikkalaisessa 1960-luvuun sijoittuvassa draamasarjassa Mad Men (2007–2015), ja tutkielmani painopisteenä ovat pääosin sarjan naishahmon Peggy Olsonin kokemukset mainostekstien laatijana. Tutkielmani keskittyy kolmeen pääteemaan, jotka liittyvät Margaretin kohtaamiin vaikeuksiin työelämässä. Nämä kolme teemaa ovat: ulkonäkö, esteet työelämässä ja seksuaalinen häirintä. Tämän tutkielman tarkoituksena on analysoida sellaisia esteitä ja syrjinnän muotoja, joita naiset kohtaavat työelämässä, ja tutkia miten nämä teemat esiintyvät Peggyn fiktiivisen uran aikana Mad Menissä. Toinen tarkoitus on analysoida sarjaa tarkemmin ja tutkia millaisen kuvan Mad Men antaa naisista ja miten asia ilmaistaan, jotta voimme ymmärtää sen suosion ja kulttuurisen merkityksen. Mad Men-sarjaa on tutkittu ja analysoitu useasti aiemmin, mutta tämän tutkimuksen tarkoituksena on tutkia, miten naisten tekemä työ on kuvattu sarjassa, sillä tällaisia tutkimuksia on harvassa. Tämän tutkielman materiaali koostuu sarjan seitsemästä kaudesta, jotka on julkaistu DVD:nä. Tutkimuksessa käytetty teoria koostuu eri alan tutkimuksista, ja joka teemalle on omat aiheeseen sopivat tutkimukset. Tutkielmani materiaali koostuu tutkimuksista, jotka kuvaavat ajan naisten työelämää ja 1960-luvun ajankuvaa, televisiotutkimuksista, ja ennen kaikkea seksuaaliseen häirintään, naisten työelämän esteisiin sekä ulkonäköön ja suhteisiin keskittyviä tutkimuksia. Tutkimukseni johtopäätös on, että sarjan naisia syrjitään sukupuolen takia, ulkonäkö on naisten tärkein ominaisuus, ja seksuaalinen häirintä on jatkuva ongelma. Peggy pystyy kuitenkin selviämään näistä esteistä, ja saa lopulta osakseen kunnioitusta ja menestyksekkään uran
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Sanders, Jennifer Ann. "Regulation of the c-Myc/Max/Mad network during liver development and regeneration /." View online version; access limited to Brown University users, 2005. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:3174671.
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48
Grimshaw, Gina M. "Hemispheres in conflict, when the left is mad, but the right is sad." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/nq21352.pdf.
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49
Matsumoto, Naomi. "The operatic mad scene : its origins and early development up to C.1700." Thesis, Goldsmiths College (University of London), 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.420104.
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Flannery, John M. "From Math Men to Mad Men: Digital Media & the New Ad Strategy." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/cmc_theses/807.
Повний текст джерелаАнотація:
Developments in advertising are necessarily tied to shifts in media technology – by this very fact, the industry has changed significantly since the 1960s. In the 21st century, ad men have to contend with an increasingly complex and fractured digital landscape. Big, traditional ad agencies – like those depicted in the popular television series Mad Men – no longer dominate; instead, they are forced to compete with a growing class of digital marketing start-ups for a stake in tomorrow’s adscape. Innovative ad serving technologies, instead of creative-driven campaigns, rule the day. Internet technologies have created an environment in which identifying and engaging consumers on an individual level is entirely possible; in effect, the software engineers and data scientists capable of executing these types of campaigns – the “Math Men” – have become the new industry luminaries.
And yet, there is still something to be said about the importance of a sentimental bond between the consumer and product. The type of advertising practiced by Don Draper and his real-life counterparts is based in a fundamental truth about human decision-making: emotions are an integral aspect of information-processing. While there is truth to the Math Men’s core principle that, “Advertising should deliver the right information to the right person at the right time,” There is a good reason that brands such as Coca-Cola, McDonald’s and GE – all vestiges of the Mad Men era – remain some of the most valuable and celebrated in the world. The paper will argue that the future of powerful ad content is dependent upon an appreciation of the Mad Men's creative philosophy, emboldened by an understanding of the ways in which media – and by extension ad serving technology – has advanced since the 1960s.