Дисертації з теми "La culture de consommation"
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Stien, Emilie. "L'impact de la culture sur le comportement de consommation : modélisation d'un comportement de consommation éthique ethnique." Thesis, Artois, 2012. http://www.theses.fr/2012ARTO0105/document.
Повний текст джерелаResearch recognizes the influence of culture on consumer behaviour. Anthropology has developed the culture approach thanks to in situ studies and has allowed to grasp her moving nature. Moreover, it has measured the impact of situational variables on the strength of ethnic identity’s consumers. Studies on ethics are more recent and model the ethical decision making including the influence of individual and environmental characteristics. Facing an environment more and more multicultural and a growth of ethics concerns, the present thesis has conceptualized a model of ethic-ethnic consumer behaviour in order to answer the research question: cultural environment and individual characteristics influence the individual moral philosophy, the choice criterias, the behaviour and the ethic-ethnic consumption. The study, managed by a survey on 969 respondents, associates ethics and ethnic behaviour for the first time. Findings show that persons strongly attached to their cultural group and their cultural values are also more sensitive to ethics and ethnics criterias in their purchase intentions, which confirms the importance of the group in the personality construction. The strength of ethnic identity influence behaviours (which is a contribution of this study) and ethic and ethnic consumptions. Nevertheless, the ethical decision making has an indirect influence on the ethic and ethnic behaviours: this relation is mediatised by choice criterias. Management implications are numerous: first, firms have interest to communicate on the ethical dimensions of their ethnic products and secondly, this study shows the interest to develop offers based on “consumption experiences”
Jansson, André. "Image culture : media, consumption and everyday life in reflexiv modernity /." Göteborg : JMG, 2003. http://catalogue.bnf.fr/ark:/12148/cb391513644.
Повний текст джерелаDel, Villar Muñoz Rafael. "Les dessins animés au Chili : syntaxe, circulation et consommation." Thesis, Sorbonne Paris Cité, 2015. http://www.theses.fr/2015USPCA094/document.
Повний текст джерелаThe aim of the research is to describe cognitive diegetic operating modes in cartoons transmitted in open access television in Chile, as well as their traffic conditions (supply) and consumption during 2000. The analysis draws correlations between the scheduler’s description of the programming, the audience (statistical description), and the cognitive worlds and proposed diegetic protocols (qualitative analysis). Such description will allow us to detect that Japanese cartoons are the most popular and that this does not correspond to what most Chilean television channels program. Japanese cartoons are complex; there is no linear storytelling, and instead they require a vast amount of knowledge for comprehension, which their consumers acquire through reading in various supports and media. In this context "the most watched cartoons correspond to those where there is presence of complex cognitive processes," which was detected through a survey (300 cases, differentiated by social class, gender and age) and ethnographic research has allowed us to discover other circuits’ circulation of cultural objects (department stores / specialty stores). This sociological and ethnographic study of reception allowed us to understand how some Japanese cartoons’ young viewers build their identity. The consume of Japanese animation how much one knows about the series with the attribution of a value that strengthens them the construction of their identity, which is more developed to less equal age of 11 years and 12-15 years. The significance of the series in relation to the real world (diegetic world’s presuppositions) is not taken into account by the channels. The taste for Japanese animation allows one to link how much one knows about the series with the attribution of a value that strengthens their identity or indeed constructs it. This is more prevalent in groups aged 11 and below and ages 12-15. The significance of the series in relation to the real world (diegetic world’s presuppositions) is not taken into account by the channels. The design of statistical tools league qualitative research and analysis on the series with ethnographic studies of the circulation of such cultural objects
El objetivo de esta investigación es la descripción de las formas de funcionamiento diegéticas cognitivas de los dibujos animados de televisión abierta (hertziana), y sus condiciones de circulación (oferta) y consumo durante el año 2000. El análisis de la relación entre la parrilla de programación, la audiencia (descripción estadística), los mundos diegéticos y las condiciones cognitivas presupuestas (análisis cualitativo)nos permite constatar que los dibujos animados japoneses son los más vistos en Chile, incluso cuando no son lo más programado.Los dibujos animados son complejos: su construcción narrativa no se desarrolla al interior de una historia lineal, ellos suponen muchos saberes para comprenderlos, conocimientos que los consumidores deben aprehender a través de medios y soportes diferentes.. Nosotros detectamos que esta preferencia está en correlación con la existencia de procesos cognitivos complejos de los jóvenes espectadores, a través de 300 encuestas diferenciadas por estrato social, género y edad, y a través de una investigación etnográfica que nos ha permitido detectar otros circuitos de circulación de los objetos culturales (grandes tiendas y tiendas especializadas ligadas a la animación). El estudio sociológico y etnográfico de la recepción me ha permitido comprender, entre otras cosas, que los jóvenes espectadores construyen su identidad en torno a los dibujos animados japoneses. Como lo hemos demostrado en la investigación, el gusto por la animación japonesa está ligada a la complejidad y a la asignación de un valor cultural respecto a saber sobre los dibujos animados japoneses en aquellos de edad de 11 años y en aquellos que tienes entre 12 y 15 años.En definitiva, a través de la investigación se ha descubierto una forma de funcionamiento cognitiva compleja basada en comprender hipertextos obstenidos tanto en las tiendas especializadas, en la pantalla de televisión, en Internet, existiendo la emergencia de dos espacios de identificación: el no lugar de la animación misma y el lugar de las tiendas especializadas, realidad de funcionamiento del consumo de animación japonesa de la época, el año 2000, donde si bien en Chile Internet está en todos los colegios, el computador e Internet no llega a cada casa, sólo a los estratos medios, y los jóvenes en dicha época usaban el cibercafé para conectarse y obtener información sobre el animé, sin facebook, ni twitter, se va perfilando un saber complejo de funcionamiento hipertextual, previo a la sociedad en redes de hoy, constituyéndose, entonces, en una contribución a comprender una fase de transición previa a la realidad actual, luego una parte de nuestro patrimonio cultural. La metodología de trabajo se ha construido alrededor de tres ejes: herramientas estadísticas, análisis cualitativos de las series y un estudio etnográfico de los lugares de circulación
Ribordy, Annette. "Le concept de culture dans la consommation: le cas de l'Ontario français." Institut franco-ontarien Université Laurentienne, 1993. https://zone.biblio.laurentian.ca/dspace/handle/10219/226.
Повний текст джерелаBourgeon-Renault, Dominique. "Essai de modélisation du comportement dans le domaine culturel : une application au spectacle théâtral." Dijon, 1994. http://www.theses.fr/1994DIJOE015.
Повний текст джерелаThe field of cultural activities is traditionally characterised by a situation where creation (the offer) prevails over the demand. Nevertheless, the field is not beyond economic requirements. Some cultural activities have already largely adopted a marketing view, at least as regards creation backing (cinema). However, theatre remains a quite traditional field, which is all the same confronted to the need to extend its public base. This research deals with the problematic of individual behaviors as regards frequenting cultural institutions. The investigation field is theatre. This study attempts to put forward an interdisciplinary conceptual framework inspired by the experiential research model developed by Morris B. Holbrook and Elisabeth Hirschman (1982). The chosen methodology is initially based on a quantitative process. Then it has proved necessary to use a qualitative methodology based on a lexical analysis in order to better understand individual behaviors with a view to acting on frequenting
Nunga, Jean. "La Consommation culturelle au Cameroun : livres, presse écrite et cinéma (1981-1982)." Paris 2, 1986. http://www.theses.fr/1986PA020042.
Повний текст джерелаDéziel, Stéphanie. "Formation de l'esprit critique et société de consommation." Thesis, Université Laval, 2010. http://www.theses.ulaval.ca/2010/27820/27820.pdf.
Повний текст джерелаBelisle, Donica. "Consuming producers, retail workers and commodity culture at Eaton's in mid-twentieth-century Toronto." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp05/MQ63270.pdf.
Повний текст джерелаAbouhazim, Kawtar. "Mariage et consommation : approche ethnologique et recommandations marketing." Thesis, Normandie, 2020. http://www.theses.fr/2020NORMC008.
Повний текст джерелаBased on a phenomenological approach and an ethnomarketing protocol, this doctoral dissertation explores to what extent the culture of consumption around weddings in France interferes with the observed subcultures (religious, areligious, of gender, of passions and lifestyles, etc.). Through the study of the social and market structures that guide the customer journey of fourteen observation units, it emerges that weddings are largely predetermined by rituals inherited from the subcultures of origin. Nonetheless, personalisation and cultural hybridisation are present in varying degrees, creating more meaningful experiences and shaping a unique identity to each celebration. This produces customer journeys with diverse and heterogeneous trajectories, oriented by a thematic referent framework and the leitmotiv to “throw a successful wedding"
Pulh, Mathilde. "La valorisation de l'expérience de consommation d'activités culturelles : le cas des festivals d'arts de la rue." Dijon, 2002. http://www.theses.fr/2002DIJOE005.
Повний текст джерелаLambert, Jean-Louis. "L'évolution des modèles de consommation alimentaire en France." Nantes, 1986. http://www.theses.fr/1986NANT4007.
Повний текст джерелаThe object of the graduation thesis is an empirical analysis of the evolution of food consumption models in france, resulting from the insee's food enquiry and some other specific inquiries datas. The food consumption is considered by both that which is con ummed and not only purchased (food diet and repertory) and by the social organisation of consumption (food habits). The model notion is not meant in an econometric sense, but refers to economic and cultural determinants of the mode of consumption. The empirical tests incline towards some elements of the consummer "new" economic theory : the domestic production (Becker's theories), the substitutions between products according to their characteristics (Lancaster's theories) varying with saturation levels. Also tested are sociological theories about inclinations (Bourdieu) as determinant elements of the specific choices of each model and of the imitation-differenciation dynamics of the models amongst themselves. Apparently two main food consumption models are opposed to each other. A model named "gastronomical" (distinguished by a high level of expenditures and by research of organoleptical characteristic of products) is widely predominant. However the emergence of a new model centered about two main objectifs : nutritional equilibrium (to be in form and enjoy good health) and the reduction of monetory and temporal budgets devoted to foods to the advantage of leisures is verified. The diffusion of this new model (similar to anglo-saxon models) depends on food manufactures (including catering) capacity to offer more nutritionally equilibrated, fast prepared and relatively low price level products
Cléret, Baptiste. "Approches contextualisées des comportements de consommation culturelle des jeunes : regards ethnographiques sur le rap et l'Electrodance." Rouen, 2011. http://www.theses.fr/2011ROUED004.
Повний текст джерелаInspired by the Consumer Culture Theory (CCT) this doctoral research brings enlightenments on youth cultural consumption behavior in a contextualized approach, using the Cultural Studies framework. Ethnography of two cultural movements, Rap and Electrodance, explores youth's cultural collective practices, while taking into account existing relations between these young consumers and their social and cultural environment. The manual and computer assisted analysis of field data brings to the foreground a chronomogical and structural reading grid allowing the understanding of both youth consumption practices and cultural movement evolution, of which youths are both members and promoters. Results show how youth cultural consumption structures itself around a stylistic set. Style embodies the visible part of youth movements, compared to any other consumer collectives, through which young consumers express resistance or differentiation from outsiders, whether it is dominant culture, parental culture or other movements. By adapting the cultural meaning transfer framework to young consumers, this work reveals reciprocal influence between cultural movement young members and their environment. In fact, even though the young consumer is still influenced by his (or her) social and cultural frame he grows up, he is also a "sense-builder" whose practices and sense-making influences back the social and cultural frame. Beyond being a consumption prescriber in the familu, a customer and a budding consumer, youth embodies a creative actor and a culture producer
Ferrandi, Jean-Marc. "Les effets de la culture sur le comportement de consommation : complexité du concept et limites de la mesure." Nice, 1994. http://www.theses.fr/1994NICE0015.
Повний текст джерелаAfter having defined the concept of culture and analysed its different components from a litterature review of human sciences and consumer behavior, we on the one hand proposed a partial measure of culture from the feast rituals of south constantine inhabitants, and on the second hand worked on operating conclusions for enterprise environment
Lanoë, Catherine. "Les jeux de l'artificiel : culture, production et consommation des cosmétiques à Paris sous l'Ancien Régime XVIe-XVIIIe siècle." Paris 1, 2003. http://www.theses.fr/2003PA010660.
Повний текст джерелаGai, Lian Xiang Lamizet Bernard. "Publicité, culture, pratiques sociales analyse comparative de la publicité en Chine et en France /." Lyon : Université Lumière Lyon 2, 2007. http://theses.univ-lyon2.fr/sdx/theses/lyon2/2007/gai_lx.
Повний текст джерелаDabadie, Isabelle. "Une approche socio-anthropologique de la consommation collaborative : focus sur les nouveaux rapports à la propriété." Thesis, Rennes 1, 2017. http://www.theses.fr/2017REN1G020.
Повний текст джерелаCollaborative consumption refers to a highly varied range of practices – including rentals, loans, gifts, bartering and sharing between consumers – that challenge the primacy of individual ownership. This rapidly growing phenomenon has been the subject of many research studies that have attempted to define, map or explain it by identifying its determinants or evaluating its impact. Few researchers have focused on the cultural background to this movement. That is the focus of this study, which studies collaborative consumption from an anthropological perspective, looking at the central question of our relationship with ownership. This research, rooted in Consumer Culture Theory (CCT), adopts a phenomenological approach centred on the meaning of consumer experiences. In empirical terms, it uses an ethnographic study conducted in three different fields that reflect the diversity of collaborative practices: co-housing, collaborative pleasure boating and clothes libraries. Its main theoretical foundation is the use of an original analytical framework – cosmological infrastructure, inspired by the work of Stosczkowski (2008) – which highlights the salient traits of a particular worldview. The results reveal the emergence, within a movement that remains largely consumeristic, of a counterculture that is comparable to voluntary simplicity and characterised by a new relationship with ownership, which, for proponents of this counterculture, is not only replaced by the notion of usage but is also charged with different meaning. We call this the “cosmology of alter-possession”. This research provides a better understanding of the behaviour of consumers who maintain an ambivalent relationship with possessions, somewhere between detachment and the search for lasting links, and aspire to more open and collective forms of ownership in response to the social and environmental challenges in a world with finite resources
Trizzulla, Caterina. "Appréhender la variété des modes de consommation culturelle en contextes présents et passés : le cas de la bande dessinée." Thesis, Université de Lorraine, 2018. http://www.theses.fr/2018LORR0156/document.
Повний текст джерелаThis doctoral research aims to discuss the construction and observation of plural cultural consumption patterns based on the case of comics. The literature review seems to highlight the importance of reporting both the present (synchronic) and temporal (diachronic) dimensions of the cultural practices observed. Lahire's (2005, 2013) dispositionalist and contextualist perspective seems to be a response to this requirement. Indeed, the cultural practices observed are never disconnected from the frameworks that participate in their construction or from those that allow them to be observed in contexts. To reflect this dual dimension of cultural practices, this work is based on the production of six sociological portraits (Lahire, 2005). They allow not only to identify the variety of frameworks behind the construction of observed consumption patterns, but also to describe the variety of their effects at the individual level: the dispositions
Guillon, Olivia. "La prise en compte de la fidélité dans l'analyse économique des comportements de consommation. Une application aux consommations culturelles." Phd thesis, Université Panthéon-Sorbonne - Paris I, 2009. http://tel.archives-ouvertes.fr/tel-00403597.
Повний текст джерелаLalande, Dominique. "Paspébiac, établissement jersiais : utilisation de l'espace et marchandises de consommation." Master's thesis, Université Laval, 1987. http://hdl.handle.net/20.500.11794/29325.
Повний текст джерелаWyart, Aude. "Entre déviance, normalité et distinction : ethnographie des usages cachés de cocaïne." Paris, EHESS, 2016. http://www.theses.fr/2016EHES0060.
Повний текст джерелаThis phd thesis aims at understanding how hidden population of cocaine users - those who manage to use that illicit drug whilst not in contact with health and enforcement structures - face the normative tensions about this practice. Indeed, cocaine is alternatively or simultaneously considered as a dangerous hard drug, an increasingly widespread and banal product, nevertheless associated with visions of social success. The practical conditions of cocaine consumptions, the way users consider it relies widely on conflicting elements of culture and discourses. The analysis is based on three years of ethnographic study conducted with three different social networks. This fieldwork study is complemented by a discourse analysis about the elements of collective culture commonly mobilised by users. A variety of widespread cultural productions contribute to link cocaine to different aesthetics and values in which users engage themselves. Thus, this substance is related to a kind of social distinction, and to a certain idea of partying as a thrill-seeking quest for intense sensations. On the opposite, reproving discourse are equally widespread, and underlie moral and legal norms. Thus, field data does not match with the thesis of normalisation about recreational uses of cocaine: these consumptions are subjected to tensions between guilt and dedramatization. Some users resolve these tensions by employing neutralization technics, while some others elaborate alternative moralities
Niu, Dandan. "La consommation de musique dans un écosystème." Thesis, Paris Sciences et Lettres (ComUE), 2018. http://www.theses.fr/2018PSLEM008/document.
Повний текст джерелаFor decades, France has imposed quotas for Francophone music. Radio stations need to reserve a minimum percentage of total song plays for French-language songs since 1996. The development of streaming services, which faces no quotas, has changed how we listen to music and poses a new challenge to regulators. The applicability of quotas is increasingly difficult in the radio broadcasting industry and raises the question of competitive disadvantage. In this thesis, I try to answer three main issues on the topic of music consumption in this changing ecosystem. First, I empirically examine the strategic responses of French radio stations to quotas for Francophone music. Do stations comply with the quotas? Is the realized audience for Francophone music lower than it would be in the absence of these strategic responses? To answer these questions, I use detailed data on the playlists of major radio stations in France to show that stations have some scope for adjusting their playlists subject to the quota constraints. Second, I build a dataset to provide some descriptive evidence on radio and streaming services. These are entirely different economic models, and are not comparable without adjusting the dataset to reflect the differences. In order to compare the audience number of music titles on radio stations with the number of streams on streaming services, I develop a methodology to combine radio data with streaming data in France in 2016. Third, using this novel dataset, I look at music consumption pattern and music variety on streaming services compares to that of radio. I also provide empirical evidence on the consumption externalities of both markets
Charron-Ducharme, Félix, and Félix Charron-Ducharme. "«La fontaine du canasson Pégase» : production, transmission et consommation de la culture littéraire sous Néron dans les Satires de Perse." Master's thesis, Université Laval, 2019. http://hdl.handle.net/20.500.11794/37666.
Повний текст джерелаTableau d'honneur de la Faculté des études supérieures et postdoctorales, 2019-2020
Perse débute son oeuvre en rejetant systématiquement toutes les sources inspiratrices traditionnelles, dont la fontaine d’Hyppocrène, ce qui lui donne l’occasion de traiter Pégase de « canasson ». Alors que les interprétations d’ensemble réalisées par le passé sont faussées par une appréciation minimisant la construction systématique des Satires, l’objectif de cette étude est de démontrer que leur thème unificateur est la critique de la production / transmission et de la consommation de la littérature à l’époque néronienne. Dans le premier chapitre, en démontrant l’omniprésence des processus d’imitation et d’émulation dans le texte, puis en mettant au jour leur complexité et leur richesse sémantique, nous exposons la métatextualité des Satires, confirmant notre hypothèse de départ. L’analyse des Satires dans le cadre théorique du grotesque bakhtinien conduit dans un deuxième temps à révéler que le vice et la vertu y sont appariés respectivement à la mauvaise et à la bonne littérature et que Perse vise à détruire la première grâce à la philosophie. Par l’analyse de ce message subversif sous-jacent, nous expliquons quels sont les effets négatifs de la mauvaise littérature et les façons dont il faut s’y prendre pour la contrer. Dans le troisième chapitre enfin, grâce aux énoncés programmatiques et à diverses analyses stylistiques, nous donnons à connaître la cible de Perse : les poètes urbains philhellènes, cancres littéraires avides et présomptueux. Le style de Perse, en revanche, se distingue par son audace, son aspect mordax, sa modestie et sa romanité issue du mos maiorum. Grâce à notre étude, la cohérence des Satires, trop souvent tenues pour composites, apparaît nettement.
Perse débute son oeuvre en rejetant systématiquement toutes les sources inspiratrices traditionnelles, dont la fontaine d’Hyppocrène, ce qui lui donne l’occasion de traiter Pégase de « canasson ». Alors que les interprétations d’ensemble réalisées par le passé sont faussées par une appréciation minimisant la construction systématique des Satires, l’objectif de cette étude est de démontrer que leur thème unificateur est la critique de la production / transmission et de la consommation de la littérature à l’époque néronienne. Dans le premier chapitre, en démontrant l’omniprésence des processus d’imitation et d’émulation dans le texte, puis en mettant au jour leur complexité et leur richesse sémantique, nous exposons la métatextualité des Satires, confirmant notre hypothèse de départ. L’analyse des Satires dans le cadre théorique du grotesque bakhtinien conduit dans un deuxième temps à révéler que le vice et la vertu y sont appariés respectivement à la mauvaise et à la bonne littérature et que Perse vise à détruire la première grâce à la philosophie. Par l’analyse de ce message subversif sous-jacent, nous expliquons quels sont les effets négatifs de la mauvaise littérature et les façons dont il faut s’y prendre pour la contrer. Dans le troisième chapitre enfin, grâce aux énoncés programmatiques et à diverses analyses stylistiques, nous donnons à connaître la cible de Perse : les poètes urbains philhellènes, cancres littéraires avides et présomptueux. Le style de Perse, en revanche, se distingue par son audace, son aspect mordax, sa modestie et sa romanité issue du mos maiorum. Grâce à notre étude, la cohérence des Satires, trop souvent tenues pour composites, apparaît nettement.
Payet, Marie-Stéphane. "Droit de la concurrence et droit de la consommation." Paris 9, 2000. https://portail.bu.dauphine.fr/fileviewer/index.php?doc=2000PA090001.
Повний текст джерелаGrandclément-Chaffy, Catherine. "Vendre sans vendeurs : sociologie des dispositifs d’achalandage en supermarché." Paris, ENMP, 2008. http://pastel.archives-ouvertes.fr/pastel-00004905.
Повний текст джерелаSelf-service selling at the supermarket may be pictured as the removal of the traditional shop assistant from the shop floor, in favor of a direct encounter between products and customers. Unlike what this latter image suggests, the thesis aims at showing the depth of selling activities carried on at the supermarket. First, it analyzes the invention of the supermarket layout and of the shopping cart in 1930s America. Then, it shows that modern retailers reshape the products they sell through techniques such as sales promotion and own brands development. Finally, the reflexive dimension of self-service selling is analyzed with case studies of two popular market research methodologies. The thesis proposes the concept of "achalandage" – a French word which means both drawing patrons and displaying an attractive collection of goods – to describe the agency of buying and selling at the supermarket as a distributed, collective accomplishment of selling devices
Gai, Lian Xiang. "Publicité, culture, pratiques sociales : analyse comparative de la publicité en Chine et en France." Lyon 2, 2007. http://theses.univ-lyon2.fr/documents/lyon2/2007/gai_lx.
Повний текст джерелаIn an era dominated by the visual, the power of the sign lies in its ability to create a representative world that in turn becomes itself a part of reality. This power continually puts us under the gaze of the other. It is due to the taking of the image - the reflection of reality - for reality itself. In advertising, culture plays an essential role. Providing it with a majority of its themes and establishing communicative norms, social models and standards of social practice, culture expresses the identity of the characters found in advertising. A better understanding of the different elements of culture expressed in the creation of advertising will provide us with tools of comprehension and action for both China and France. The purpose of this study is to aid the reader in considering and understanding the practice of the actors in the advertising industry, paying close attention to expression, information, representation, and argumentation. Our primary methodological tools within the framework of intercultural communication will be those of semiotics, information sciences, communication studies and the psychological approach about the desire. In the end, the twin demands of communication and social cohesion intertwine, expressing in unison movements that ally tradition and modernity and joins the long term and the short one of the communication
Évrard, Yves. "Les consommations culturelles : concepts et méthodologies." Paris 9, 1993. https://portail.bu.dauphine.fr/fileviewer/index.php?doc=1993PA090045.
Повний текст джерелаThe aim of this thesis is to gather a set of works dealing with consumption of arts and medias (cultural goods), both at a conceptual level and a methodological one. Its first part, after delineating the research area, identifies the main specificities of cultural goods and analyzes their consequences on management and marketing for artistic organizations. In the framework of consumer behavior theory, the second part is devoted to research aiming at a better understanding of consumption of cultural goods, at the level of its antecedents, choice processes and satisfaction judgements. Main dimensions and structure of consumption experience are identified and analyzed in the case of medias (newspapers, radio and television broadcasting) and electronic apparels. Finally, the third part exposes the methodological framework (data collection and multivariate analysis), particular multidimensional scaling and causal models
Bouder-Pailler, Danielle. "La conception du temps, variable médiatrice dans le processus motivationnel : application à la consommation de théâtre." Phd thesis, Université de la Réunion, 1997. http://tel.archives-ouvertes.fr/tel-00475001.
Повний текст джерелаKoppert, Georgius J. A. "Alimentation et culture chez les Tamang, les Ghale et les Kami du Népal : consommation alimentaire, anthropométrie nutritionnelle et mortalité infantile à Salme." Aix-Marseille 3, 1988. http://www.theses.fr/1988AIX32029.
Повний текст джерелаSalme (pop. 1500) lies in the middle hills of nepal (alt. 1850m). The survey covers a sample of 31 families: 22 ghale, 3 tamang (both tibeto-birmans) and 6 kami (low cast blacksmiths). Cereal crops are, in order of their importance, maize, finger millet, wheat, rice and barley. Food preparations and individual intakes have been weighed in a year round survey with seasonal evaluation of the nutritional status by anthropometry. The retrospective infant mortality survey covered 382 women with 1380 live births. Food consumption has been analysed to seasonal variations, to residence (kami vs. Tamang-ghale village dwellers vs. T-g who live with their cattle in a mobile shelter) and to sex and age groups. Seasonal fluctuations concern mainly the choice of cereals and other foodstuffs. A period of relative abundance was observed from december to february. Average consumption was 490 g of cereals, 95g of roots, 135 g of vegetables, 30 g of milk and 8 g of meat. Per capita intakes were 1844 kcal (7. 8mj) and 50 g of protein (6% of animal origin). Relations between foodstuffs and nutrients have been analyzed. Weight loss during the rainy season was significant but low: 1. 1 kg for men and 0. 6 kg for women. Energy allowances were calculated from bmr's derived from actual body weights. Children 1-3 yr. Consume 53% of these standards, from 4-6 yr. 68%, older children and adults 90 to 95%. Small children get a better share of meat and milk. Infant growth falters after the age of 6 months, and nutriti
Dupont, Florian. "Les marqueurs des univers fictifs populaires : outils stratégiques du marketing, de l’économie et de la consommation des fictions audiovisuelles de divertissement (1995-2015)." Thesis, Sorbonne Paris Cité, 2015. http://www.theses.fr/2015USPCA099/document.
Повний текст джерелаBe they video games, movies or TV shows, popular audiovisual fictions encourage the consumption of diverse cultural works, instinctively linked to a specific fictitious universe, brand, genre or organisation. Analyzing this audience’s reflex leads to the inner working of how cultural products are linked together, thanks to an apparently innocuous element which indeed supports an allusion. This marker, as we will call it, can be understood as such only under certain conditions. When it is, it can play a central role in the risk-reduction strategies implemented by entertainment industries during the design, production and marketing of mainstream fictions, with no guarantees of of a success that can hardly be summed up by box-office numbers. These strategies, in turn, promote a playful use of markers in fictions, allowing the audience’s exploration of popular culture universes, and their recycled use as allusions by creative teams in the TV show, film and video game industries
Gorge, Hélène. "Appartenir à la société de consommation en étant travailleur pauvre : une approche socio-historique de la construction de la figure du consommateur pauvre." Thesis, Lille 2, 2014. http://www.theses.fr/2014LIL20023/document.
Повний текст джерелаThis thesis focuses on the construction of the poor consumer figure in France. Specifically, we are interested in the mechanisms underlying the sense of belonging to the consumption society in the case of working poor people. Inspired by Michel Foucault’s works, we are looking at the decisive historical role of consumption and market actors in the shaping of specific forms of governmentality. To this end, we have conducted a historical research in order to understand the transformations of the representations of poor people in France since the 1950s. In parallel, we have completed long interviews and collages with 16 working poor people in France, in order to understand their interpretation of this belonging. Our interpretive analysis reveals that working poor’s consumption discourses are produced around the notion of responsibilization. Responsibilization appears as a Foucaldian dispositif which is influencing three senses of belonging of these people to the consumption society: a legitimate one, a competent one and a moderate one. We conclude this research with a discussion on the implications of responsibilization in the working poor’s process of construction of social link. It reveals implications for the companies and public organizations which are more and more willing to “target” poor consumers
Park, Jungyoon. "Les stratégies et projets urbains pour l’attractivité territoriale : rôle, place, et signification des nouveaux espaces de consommation urbaine." Thesis, Paris Est, 2008. http://www.theses.fr/2008PEST3026.
Повний текст джерелаThe principal aim of our work consists of questioning the role of consumption activities and spaces in local strategies for attractiveness. How is the concept of consumption involved in the dynamics of territorial development, in particular, in terms of the relation among “image,” “marketing” and “attractiveness”? How can we understand “the concept of new consumption space” such as it is employed by the cities that desire to reinforce their attractiveness? To emphasize the importance of consumption spaces in policies for local attractiveness, following a theoretical discussion (part one), we present three case studies (part two) exploring the questions of territorial attractiveness and consumption space: 1. Our first example is “Bercy Village,” a new Parisian consumption space created within the framework of the ZAC Paris Bercy at the end of the 1990s. 2. Second, we examine projects and strategies of urban regeneration in Turin, Italy. Turin is in search of attractiveness by reinforcing the aspects of culture, leisure and tourism. The importance of the attraction of mega-events and the development of global urban strategies (the Spina Centrale project and Turin’s Strategic Plan) is particularly stressed in this example. 3. Finally, we turn to the restoration project of the Cheonggye river (Cheonggyecheon). Seoul, the capital of South Korea, recently restored a forgotten river in an old commercial district, notorious for traffic jams and pollution. Through this project, Seoul was able to create a new attractive riverwalk for city users
Fan, Xiaohong. "L'économie circulaire en Chine." Troyes, 2008. http://www.theses.fr/2008TROY0031.
Повний текст джерелаThe linear economy is characterized by mass production, mass consumption and mass generation of waste. The consumption of natural resources has exceeded the capacity for regeneration and renewal. Ecosystems have been quickly and severely damaged. Being aware of the environmental problems caused by its rapid development, China has deployed a new strategy: circular economy. The objective is to use resources as efficiently as possible and protect the environment. To reach this objective, China is constructing a regulatory and normative framework. The present research introduces the Chinese initiative of building a circular economy, its essential concepts and its regulatory outcomes. The long-term effectiveness of circular economy, the conditions and obstacles to its success are also discussed. The reforms of the management system of resources and the environment and the related difficulties, as well as the risks induced by the «vein» industries involved in the use of wastes as raw materials or sources are also analyzed. Some of the pilot experiences of circular economy, particularly eco-cities and industrial eco-parks, have been studied. Finally, the researches present a number of thoughts on the perspective of the eco-consumption and eco-culture, and attempts to trace the origins of the circular economy concept back to the roots of the Chinese traditional culture
Ellafi, Khaoula. "La consommation halal à l'épreuve de l'immigration : cas de la deuxième génération maghrébine en France." Doctoral thesis, Université Laval, 2016. http://hdl.handle.net/20.500.11794/26828.
Повний текст джерелаPeng, Lei. "Rock en Chine : contestation et consommation depuis les années 1980." Thesis, Lyon 3, 2014. http://www.theses.fr/2014LYO30040/document.
Повний текст джерелаBorn at the same time as the “30 years of China’s Reform and Opening" political discourse, Rock music in China (Yaogun) at its outset is often understood as an ideological weapon with a somewhat “revolutionary” touch to it against the Communist orthodox principles. This is mainly due to some values known as part of the Rock Myth, such as individual freedom, social equality and democracy.However, since the 1980s, there has been a significant transformation in the People's Republic of China (PRC): the shift to a free-market economy and the opening of the country to outside influence have led to the resurgence of a relevant social and cultural diversity. In the meantime, the new ideologies, technologies and mode of economy unavoidably brought about the commodification of the so-called “Chinese Culture” as part of the modern Chinese “Nation-State” construction, both at the level of the authority’s cultural policy and of the collective social imaginary, including the commodification of the so-called “Chinese Rock” or Yaogun. After one decade of development in the 1990s, generally speaking, China’s Rock or “underground” turned out to stay away from politics. It became hip, professionally organized, commercial and partly moving “overground” (not about revolution, but about everyday life). Similarly to other forms of art and cultural production in contemporary China, Rock also engaged in a complex and creative relationship with the PRC’s revolutionary heritage. From the late 1980s onwards, Yaogun has developed from being a rebelling voice in opposition to the ideology of the Chinese authorities to representing a subject of commodification by different agencies in sharing the same signs of the PRC’s revolutionary heritage. This dissertation attempts to shed some light on the complexities and contradictions involved in the tremendous social and cultural transformations of post-socialist China through the rock music scene. It brings into play the sociology of Rock music, Cultural Studies, together with the production and spreading of the culture and ideology of contemporary Chinese society
Bártová, Zuzana. "Le bouddhisme comme style de vie organisé pour les classes moyennes dans la culture de consommation : analyse de la religiosité des pratiquants bouddhistes en France et en République tchèque." Thesis, Strasbourg, 2019. http://www.theses.fr/2019STRAK005.
Повний текст джерелаAdopting the methods and approaches of sociology of religion, this study examines organisational forms of convert Buddhism and the religiosity of persons in their places of religious practice in France and in the Czech Republic in the context of consumer culture. Our focus is on the cultural aspects of this form of society, with lifestyle as its cultural model and its emphasis on identity construction.Fieldwork data are used to analyse the distinctive Buddhist lifestyle of middle-class city-dwellers. This lifestyle relies on organisational structures and is composed of several dimensions (practices, representations, values). This study seeks to show how these dimensions conform to expressions of consumer culture, despite practitioners’ preference for an alternative conception of their lifestyle. Moreover, we suggest viewing this organised lifestyle as an example of reshaping and of individualisation of contemporary religion
Benslimane, Chouki. "Étude physiologique de Streptomyces ambofaciens producteur de la spiramycine en milieu complexe : effet de la source de carbone sur la consommation des acides aminés et des acylglycérols." Vandoeuvre-les-Nancy, INPL, 1996. http://www.theses.fr/1996INPL126N.
Повний текст джерелаGuien, Jeanne. "Obsolescences : philosophie des techniques et histoire économique à l'épreuve de la réduction de la durée de vie des objets." Thesis, Paris 1, 2019. http://www.theses.fr/2019PA01H207/document.
Повний текст джерелаThe notion of obsolescence adresses our relationship with objects and human action, our representations of history and time. It challenges technological and social change. It is a controversial topic, raising environmental, economic and social issues.However, focused as it is in France on the notion of "programmed obsolescence”, the current controversy tends to confine the debate to concealed practices, on the basis of considerations conveying a deterministic view of history. This dissertation broadens the scope of reflection and discusses all commercial short-lived products and all the notions used to qualify them. Since they have been on the market for two centuries, we argue on the basis of a historical and philosophical inquiry that shortening the lifespan of objects has been a common and open practice in Europe and the United States. Throughout the XIXth and XXth centuries, obsolescence has been theorized, criticized or promoted publicly in various narratives, which often define it as an effect of human activity, or uses it as a law of economics, nature or history. In order to criticize these approaches and reinforce the demonstration that commercializing obsolescent products has been a public and accepted practice, this dissertation examines the case of objects publicly designed with a limited lifespan : disposable products. We argue that disposability has been constructed as a distinctive and positive feature of a wide range of various products. Through the case study of disposable cups, we ultimately consider some pathways for further research on the shortened lifespan of objects, as devices used to conceal their own social, material and environmental reality
Bui, Ngoc Nhu Nguyet. "Proposition d'un modèle explicatif de la consommation socialement responsable : une application portant sur les consommatrices vietnamiennes." Thesis, Université Grenoble Alpes (ComUE), 2015. http://www.theses.fr/2015GREAG011.
Повний текст джерелаConsumer wants, through his or her consumption, to eliminate any negative effects and maximize the long-term beneficial impact on the society. This type of consume is known as socially responsible consumption. There exist a large body of literature on this concept in Western countries, but relatively few studies focused on countries in Asia in general and Vietnam in particular. This doctoral has two main aims. The first aim was to build a socially responsible consumption scale in the context of Vietnam. The second one was to propose and validate a consumer decision-making model regarding socially responsible consumption in a perspective of values in which cultural orientations, human values, perceived consumer effectiveness and perceived value directly and indirectly influence on consumer behavior. Our thesis highlights a socially responsible consumption structure in five facets: social orientation, ethical orientation, environmental awareness, local consumption and anxiety of economy with three Vietnamese typical behaviors. Modeling structural equations allows to partially validating the proposed model. Indeed, the vertical collectivism indirectly influences the socially responsible consumption via social-oriented values that are themselves directly influence the socially responsible consumption and indirectly influences the latter, via the perceived consumer effectiveness and perceived value. However, the consumer decision process is not the same between the two socially responsible consumer studied facets
Nøjgaard, Mikkel. "Cultures of consumer information." Electronic Thesis or Diss., Université de Lille (2022-....), 2023. http://www.theses.fr/2023ULILD004.
Повний текст джерелаThis thesis is about the collectives that produce the functionality-related information consumers consult whenever they are considering what products to buy. I call these collectives cultures of consumer information. Cultures of consumer information warrant attention for two reasons. First, as the popularity of online consumer reviews suggests, consumers crave the ‘facts’ about the functionality of products before making a purchase, even if some consumer researchers have argued that functionality and facts only play a limited role in purchasing decisions. And second, cultures of consumer information call for attention because understanding the cultural patterns in how consumer information is produced can help us explain why different types of information, such as expert reviews and online user reviews, often offer contrasting characterizations of products. Uncovering the cultural factors that make different types of reviews diverge can help consumers to make better decisions, companies to better respond to consumer information, and policymakers to better manage the current consumer information environment
Denne afhandling omhandler de sociale systemer som producerer den funktionalitets-relaterede information som forbrugere benytter sig af, når de overvejer, hvilke produkter de vil købe. Jeg kalderdisse systemer forbrugerinformationskulturer. Forbrugerinformationskulturer fortjener opmærksomhed af to årsager. For det første, som populariteten af online brugeranmeldelser antyder, higer forbrugere efter fakta der beskriver funktionaliteten af produkter, inden de køber dem, omend nogle forbrugerforskere har argumenteret for, at funktionalitet og fakta spiller en begrænset rolle i købsbeslutninger. For det andet påkalder forbrugerinformationskulturer sig opmærksomhed, fordi viden om de kulturelle mønstre der kendetegner produktionen af forbrugerinformation kan hjælpe os med at forklare,hvorfor forskellige typer information – såsom ekspert-produktanmeldelser og online brugeranmeldelser – ofte kontraster i deres måde at karakterisere produkter på. Afdækningen af de kulturellefaktorer der forårsager disse kontraster kan hjælpe forbrugere med at træffe bedre beslutninger, virksomheder med at reagere bedre på forbrugerinformation, og politiske beslutningstagere med bedre atstyre det nuværende forbrugerinformationsmiljø
Saad, Maguy. "Les facteurs d'efficacité du marketing viral dans le secteur de la grande consommation." Paris, CNAM, 2004. http://www.theses.fr/2004CNAM0468.
Повний текст джерелаIn a culture which oscillates between modernity and postmodernity, marketing evolved from a product-oriented to a consumer-approach where the consumer behaves first as a passive receiver to become an active agent of dissemination of the company offer. The interactivity of this marketing culminates in viral marketing. Our thesis defines the various dimensions of this marketing and presents his effectiveness factors, on the basis on a qualitative investigation set in collaboration with certain experts and companies, and on a sound analysis of the various researches devoted to this marketing since its appearance. It ends with the proposal of a methodological framework for the conduct an effective viral operation on the basis of a practical case : the launching of a cultural center. This opening recalls that marketing, in itself, is subjected to the cultural environment in which it is implemented
Thierry, Clémence. "Modes de consommation et modes d'accès des biens culturels à l'ère numérique : le cas du livre." Thesis, Sorbonne Paris Cité, 2015. http://www.theses.fr/2015USPCD100/document.
Повний текст джерелаThis thesis enlightens the understanding of consumer behavior and access to cultural goods in the digital age. We discuss three main issues : the impact of the long tail effect on the book demand, the substitutability between books from different access points, and the articulation between the price of paper books and digital books. Our approach is to consider the diversity of the book market through its trade and non-trade spheres and the duality between book formats - digital or not. In the _rst chapter of this dissertation, we analyze demand for fiction books in public lending libraries. Our results reveal that book consumption is unrelated to the star system. In order to explain the diversity of book borrowing in libraries, the second chapter questions the articulation between the different access points. Our analysis reveals the complementarity between borrowing practices and purchase of books and the independence of the downloading of digital books practices. The price of digital books can be an explanation of this independence, that's why the third chapter analyses the structuration of digital books prices. Our results show that the pricing system of digital books mainly mirrors the pricing system of paper books. Our analysis of these three chapters are based on three original databases : the borrowing of fiction books in Parisian libraries between January and April 2012 ; a survey made in Parisian libraries in 2014 ; and a study of the prices of best-seller digital books in France and in the United States. Based on this empirical data collection, the present research demonstrates that consumer behavior and the paper book and digital book market are more often correlated than opposed
Kochbati, Hatem. "Projection numérique au cinéma : les nouvelles modalités de consommation des films art et essais (les cinémas Utopia / vidéo en poche)." Thesis, Strasbourg, 2016. http://www.theses.fr/2016STRAG016/document.
Повний текст джерелаThe present research sets out to study and scrutinise the key facts that illustrate the change in conditions caused by digital cultural industries and practice of the art of cinema and particularly the essay. In the era of digital projection, cinema halls are facing a true technological revolution. The latter induces a change in the consumption patterns and the access to culture The analysis of Utopia cinema halls and the video-in-pocket concept tell us a lot about this postmodern use of cultural artifacts at the age of digital economy
Bernasconi, Gianenrico. "L'objet portatif : production, consommation, représentations à l'âge pré-industriel : un document matériel entre cultures techniques et usages." Paris 1, 2009. http://www.theses.fr/2009PA010656.
Повний текст джерелаClément, Julie. "Les aspects de santé publique et la contamination de l'eau de consommation par les triazines utilisées pour la culture du maïs dans le bassin versant de la rivière Yamaska." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape4/PQDD_0020/MQ56882.pdf.
Повний текст джерелаClément, Julie. "Les aspects de santé publique et la contamination de l'eau de consommation par les triazines utilisées pour la culture du maïs dans le bassin versant de la rivière Yamaska." Sherbrooke : Université de Sherbrooke, 2000.
Знайти повний текст джерелаMeiss-Even, Marjorie. "Etre ou avoir : les ducs de Guise et leur paraître (1506-1588)." Thesis, Tours, 2010. http://www.theses.fr/2010TOUR2024.
Повний текст джерелаThis work deals with the material culture – understood as a comprehensive phenomenon which both fashions and is fashioned by society, culture and individuals – of French Renaissance aristocrats. The House of Guise case study unveils the variety of goods a 16th-century great household needed in order to stay in keeping with its rank in the court society. It further reveals the financial consequences for noble houses of the ever-increasing obligation to appear splendidly. The social practices that lay behind shopping are also examined. Beyond a mere description, this work underlines the values embodied in the noble material environment and stresses the part objects took in the redefining of Renaissance elite identity
Bonnin, Marguerite. "Habitable et confortable : modèles culturels, pratiques de l’habitat et pratiques de consommation d’énergie en logement social et copropriétés." Thesis, Paris 10, 2016. http://www.theses.fr/2016PA100003/document.
Повний текст джерелаThis architectural thesis is the reaction to the conceptual impasse found within most of the researches centred around behavioural patterns concerning energy consumption within housing, which is examined from either a technical or a cultural angle while failing to represent an overall view of energy consumption practices. The thesis is based on an inductive research approach following two surveys: with twenty households from the social housing sector and with six from the private housing sector, which generate a comprehensive ethnographic definition of domestic practices. This definition is predominantly based on a newly formulated methodology which provides insight into the real uses of energy with regards to domestic activities by applying a spacial quality to the context and dimension of such behaviours. The results reveals a strong link between the connection that the inhabitants have with their dwellings (resulting from their use of various spaces and their creation of particular environments, the staging of the home) and their relationship with energy (via the use of energy-based appliances, of heating and ventilation), rather than economic factors which are only relevent in extreme cases. Behaviours concerning consumption therefore take place within the context of a created environment made liveable and comfortable by its occupants and therefore a very subjective context with regards to «living well» and «consuming well»
Benarfa, Olfa. "Minorité dominante et construction identitaire : L’interaction des modes de consommation locaux, étrangers et globaux. Le cas de la commensalité au Qatar." Thesis, CY Cergy Paris Université, 2020. http://www.theses.fr/2020CYUN1054.
Повний текст джерелаDrawing on multicultural and identity theories and based on a critique of studies on ethnic minorities that are exclusively conducted in Western contexts and do not allow for a theoretical consensus, this thesis is an initial attempt to investigate identity projects in a non-Western context, which is the state of Qatar. The current research offers an original and unique perspective on studying minorities by focusing on the local dominant minority group rather than the opposite classic situation where minorities are mainly immigrants who are dominated by a local majority group. Given the collectivistic nature of this context and the centrality of identity in food consumption, this research uses a very unique and an under-researched area of consumption, which is commensality, as a framework to study the symbolic meaning of this dimension and its impact on consumers’ identity negotiation and intentions.The current study uses several qualitative and ethnographic methods (e.g. semi-structured in-depth interviews, focus groups, netnography, photo elicitation, observation, projective techniques, etc.), as well as a new qualitative method borrowed from the psychoanalysis discipline. This technique comes as a response to postcolonial scholars’ calls for rethinking the use of Western ethnographic methods for non-Western communities. The implementation process and the advantages and limitations of this new technique are also discussed.Analyses follow the logic of phenomenology and hermeneutic approaches, and findings show that commensality as a cultural and symbolic practice led to the development and expression of different new identity projects that were not found in previous studies on minorities, and which depend on the contextual, historical and cultural forces. Results also reveal that consumers are continuously negotiating conflicting and competing trajectories of identities with the aim of reducing internal dissonance. Another interesting result emerges and expends Oswald’s idea of identity oscillation and Asckegaard et al.’s metaphor of the oscillating pendulum: it is a dynamic that the author named “the accordion movement”, where individuals not only oscillate between different identity projects, but they scatter and spread out in different directions where each has his/her own personal identity intentions, however they all meet at a common ground in favour of the group identity while putting on hold their personal identities. This elastic movement is akin to the accordion instrument expanding and contracting, and could explain how the Qatari society still manage to remain united despite their minority status, and how Qataris embrace and adopt new cultural codes without harming their cultural cohesion
Quioc, Marianne. "Les pratiques et consommations culturelles des enfants et jeunes adolescents (6-14 ans)." [S.l.] : [s.n.], 2002. http://www.enssib.fr/bibliotheque/documents/dessid/rrbquioc.pdf.
Повний текст джерелаBraga, Robson da Silva. "Eu era feio, agora tenho carro : encenações e práticas de consumo em clubes de forró de Fortaleza." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2015. http://hdl.handle.net/10183/109704.
Повний текст джерелаDe caráter etnográfico (Guber), a pesquisa analisou de que modo os consumidores de “forró estilizado” ou “forró eletrônico” se apropriam (Canclini) das formas simbólicas (Thompson) que compõem duas casas de show consideradas de "classe média" na capital cearense para produzir encenações de si (Goffman) com base nas categorias nativas de "modernidade" e "sofisticação". A investigação partiu da concepção de que Fortaleza, tida como "a capital do forró" estilizado, vem se inserindo num processo extremamente tardio de modernização, a partir da década de 1990, o que colabora para o espírito emergente que permeia a cultura popular urbana e a indústria cultural local. A pesquisa sistematizada foi dividida em quatro etapas, desenvolvidas de março a outubro de 2014: 1) pesquisa quantitativa (para definir o perfil sociodemográfico dos dois clubes); 2) observação não participante (para identificar formas simbólicas utilizadas nos clubes); 3) observação participante (para perceber de que modo os consumidores usam as formas simbólicas nas interações); 4) e entrevistas etnográficas (para compreender os sentidos sociais que sustentam tais formas simbólicas, as apropriações que são feitas delas e as encenações do “eu” através de processos interacionais). Uma das considerações finais diz respeito ao modo como a "classe média tradicional" e a "classe trabalhadora" (a chamada “nova classe média" brasileira) encenam tais noções de "modernidade" e "sofisticação", ambas as classes apropriando-se de formas simbólicas semelhantes (a exemplo de carros importados, uísques e roupas de marca), porém produzindo usos distintos para tais produtos, considerando-se as diferentes mediações (Martín-Barbero) e os distintos habitus (Bourdieu) que perpassam a história de vida de cada sujeito social.
An ethnographic research (Guber) has analyzed how consumers of “stylized forró” or “electronic forró” employ (canclini) symbolic forms (Thompson) that comprise two “middle class” venues in the capital of Ceará to produce presentations of self (Goffman) based on the local category of “modernity” and “sophistication”. The research started from the idea that Fortaleza, known as "capital of the stylized forró", is going through an extremely late process of modernization, from the 1990s, which contributes to the emerging spirit that pervades the city popular culture and the local cultural industry. The systematic research was divided into four stages, developed from March to October 2014: 1) a quantitative research (to determine the sociodemographic profile of both clubs); 2) a non-participant observation (to identify symbolic forms used in the clubs); 3) a participant observation (to understand how consumers use the symbolic forms in interactions); 4) and ethnographic interviews (to understand the social meanings that sustain such symbolic forms, their employments and the performance of the self through interaction processes). A final consideration concerns the way the "traditional middle class" and the "working class" (so-called "new middle class" of Brazil) act out such notions of "modernity" and "sophistication", both classes employing similar symbolic forms (such as imported cars, whiskey and designer clothes), but using such products differently, considering the different mediations (Martín-Barbero) and the different habitus (Bourdieu) of the life story each social individual.
De carácter etnográfico (Guber), la investigación analizó cómo los consumidores de "forró estilizado" o “forró electrónico” se apropian (Canclini) de las formas simbólicas (Thompson) las cuales componen dos salas de concierto consideradas de “clase media” en la capital de Ceará para producir presentaciones de la persona (Goffman) con base en las categorías nativas de “modernidad” y “sofisticación”. La investigación partió de la concepción de que Fortaleza, considerada “la capital del forró” estilizado, viene ingresando en un proceso extremamente tardío de modernización, a partir de la década de 1990, lo que contribuye al espíritu emergente que permea la cultura popular urbana y la industria cultural local. La investigación sistematizada fue dividida en cuatro etapas, desarrolladas desde marzo a octubre de 2014: 1) investigación cuantitativa (para definir el perfil sociodemográfico de los dos clubes); 2) observación no participante (para identificar formas simbólicas utilizadas en los clubes); 3) observación participante (para percibir cómo los consumidores usan las formas simbólicas en las interacciones); las entrevistas etnográficas (para comprender los sentidos sociales que sustentan tales formas simbólicas, las apropiaciones hechas de ellas e las escenificaciones del “yo” a través de procesos de interacción). Una de las consideraciones finales se refiere al modo como la “clase media tradicional” y la “clase trabajadora” (la denominada “nueva clase media” brasileña) escenifican tales nociones de “modernidad” y “sofisticación”, ambas las clases se apropiando de las formas simbólicas semejantes (por ejemplo coches importados, whiskies y ropas de marca), pero produciendo usos distintos para tales productos, considerando las diferentes mediaciones (Martín-Barbero) y los distintos habitus (Bourdieu) que atraviesan la historia de vida de cada sujeto social.