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1

Volodarets-Urbanovich, Ia V. "ABOUT ONE TYPE OF JEWELRY OF THE HEAD OF THE SLAVS: ON THE MATERIALS OF MALYI RZHAVETS AND MARTYNIVKA TREASURES." Archaeology and Early History of Ukraine 30, no. 1 (March 25, 2019): 201–17. http://dx.doi.org/10.37445/adiu.2019.01.16.

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Анотація:
The article analyses «bobo-similar» plates jewelry from Malyi Rzhavets and Martynivka — four specimens. In 1889 near the village Malyi Rzhavets was found a small treasure of women’s jewelry. In 1907, in the village Martynivka was found another treasure that included the women’s and men’s jewelry and Byzantine wares. Both complexes belong to the treasure of «Martynivka» type or the first chronological hoard-group by O. A. Shcheglova. One can assume the interpretation of these products as large temple ornament or decoration of scythe. Quite similar (though not entirely similar) bronze ware — lamellar temporal rings — are known in the antiquities of Roman times in Central Lithuania. The chronology of these jewelry — the phase B2 or B2 / C1 — 100—230 АD. Finds from Central Lithuania and treasures from Malyi Rzhavets and Martynivka differ in some design features, ornamental motifs and sizes. This can explain the chronological difference.
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2

Shelekhan, Oleksandr, Oksana Lifantii, Yuriy Boltryk, and Marcin Ignaczak. "Research in the Central Part of Severynivka Hillfort (Quadrats F80, F90, G71, G81)." Baltic-Pontic Studies 21, no. 1 (October 1, 2016): 91–218. http://dx.doi.org/10.1515/bps-2017-0014.

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Abstract The article deals with excavations in the central part of Severynivka hillfort. In the mentioned area there was found and studied a part of the large multi-layered complex, which is considered as the remains of probable public worship structure. In the complex filling there were revealed numerous finds of wares, including a number of complete tableware and miniature forms, tools, jewelry and weapons. Also there were traced the tracks of rites administering that is recorded by the physical layout of objects in the complex and a female jaw find.
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3

Heuer, Keely. "Tenacious Tendrils: Replicating Nature in South Italian Vase Painting." Arts 8, no. 2 (June 6, 2019): 71. http://dx.doi.org/10.3390/arts8020071.

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Elaborate floral tendrils are one of the most distinctive iconographic features of South Italian vase painting, the red-figure wares produced by Greek settlers in Magna Graecia and Sicily between ca. 440–300 B.C. They were a particular specialty of Apulian artisans and were later adopted by painters living in Paestum and Etruria. This lush vegetation is a stark contrast to the relatively meager interest of Archaic and Classical Athenian vase painters in mimetically depicting elements of the natural world. First appearing in the work of the Iliupersis Painter around 370 B.C., similar flowering vines appear in other contemporary media ranging from gold jewelry to pebble mosaics, perhaps influenced by the career of Pausias of Sicyon, who is credited in ancient sources with developing the art of flower painting. Through analysis of the types of flora depicted and the figures that inhabit these lush vegetal designs, this paper explores the blossoming tendrils on South Italian vases as an evocation of nature’s regenerative powers in the eschatological beliefs of peoples, Greek and Italic alike, occupying southern Italy.
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4

Korolkova, E. F. "ABOUT STYLES AND METAMORPHOSES (the Issue of Definitions in the Study of Sarmatian Animal Style)." Archaeology and Early History of Ukraine 36, no. 3 (May 7, 2020): 150–56. http://dx.doi.org/10.37445/adiu.2020.03.07.

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This paper is devoted to the problems of scientific definitions concerning the study of the Sarmatian animal style art. This art is represented with the gold decorative objects which often ornamented with colour inlays of different shapes, mostly made of turquoise often used together with other minerals. This art shows the specific features to distinct it from the phenomenon of the Scythian animal style. Decoration of the artistic wares with colour inlays reflects a specific aesthetic tastes and typical method of jewelry of the Sarmatian era. This polychromic effect used to be considered as a very essential feature of the Sarmatian era. But there were some different heterogeneous cultures which show artistic traditions of different origin in the area inhabited by Sarmatian tribes in the turn of Christian era. Polychromic styles were of different character and type. So, the so called polychromic style is a very conventional definition which comprises some different variants. One of the groups of objects belonging to Sarmatian culture is characterized with very abundant decoration of turquoise inlays. This visual feature inspired Mark Schukin to launch a new term «turquoise-golden style» which was taken up by archaeologists and became a professional definition. But even scholars mean different comprehension in this term. So, now it is clear that this term is too indeterminate and it is not able to describe the certain artistic style and artistic culture. There were a lot of golden objects in heterogeneous cultures and in different times which were decorated with inlays made of turquoise. They show different styles and the only feature could not determine the artistic style. Any style could be determined with a complex of essential features. The definition «turquoise-golden style» nothing means and should be forgotten to avoid confusion and mess in scientific studies.
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5

Brandão, Marilda Helena Toledo, and Bernardo Gontijo. "Contact sensitivity to metals (chromium, cobalt and nickel) in childhood." Anais Brasileiros de Dermatologia 87, no. 2 (April 2012): 269–76. http://dx.doi.org/10.1590/s0365-05962012000200012.

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Metals, especially nickel, are the most common contact allergens in children. Recent data has shown increased incidence of allergy in industrialized countries. Sensitization can occur at any age, even in neonates. Costume jewelry, particularly earrings, is linked to increased sensitization to nickel. Sensitization to cobalt often occurs by the use of costume jewelry. The most common source of sensitization to chromium is leather. Due to the absence of a specific therapy, the main treatment is to identify and avoid the responsible allergens. This article presents an updated view on the epidemiological and clinical aspects of contact allergy to metals, focusing on prevention strategies and risk factors, and warns about possible and new sources of contact.
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6

Galanin, Sergey I. "FEATURES OF PROCESSING OF GEMS AND ORGANOGENIC FORMATIONS FOR JEWELLERY AND ART PRODUCTS." Technologies & Quality 51, no. 1 (April 29, 2021): 33–39. http://dx.doi.org/10.34216/2587-6147-2021-1-51-33-39.

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The article deals with the features of the use of gems and organogenic formations subjected to various degrees of processing in various jewellery and art products. Using examples of baroque pearls, drusas, gems, cut gems and carved gems, it is shown that the properties and sizes of gems determine compositional solutions for their use in jewellery. It is shown in various jewellery-artistic wares, that depending on the type of mineral raw material or organogenic formations (pearls, shells) a different depth and methods of its treatment are used. Primary systematisation of raw material is conducted on the degree of his treatment. It is shown that inserts with unique properties always occupy a place in the centre of the decoration composition, and the different depth of their processing allows one identifying and emphasising their uniqueness. Examples of historical and modern jewelleries are made with different unique insertions.
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7

Breeze, Andrew. "Robin Chapman Stacey, Law and the Imagination in Medieval Wales. Philadelphia: University of Pennsylvania Press, 2018, pp. 335." Mediaevistik 32, no. 1 (January 1, 2020): 330–31. http://dx.doi.org/10.3726/med.2019.01.50.

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For nearly thirty years, Professor Stacey of the University of Washington has published on early Welsh and Irish narrative. Now she sums up her work in a volume which promises exciting conclusions, juxtaposing Mabinogion texts (crown jewels of Welsh prose) with those of Welsh law (a window on Celtic society).
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8

Dahunsi, Olusola Joseph. "Commodities' Preferences and Determinants of Demand Among University Students in Nigeria." Advanced Journal of Social Science 5, no. 1 (June 3, 2019): 101–7. http://dx.doi.org/10.21467/ajss.5.1.101-107.

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The study investigates preferences for commodities and determinants of demand among the students of Obafemi Awolowo University, Ile-Ife, Nigeria. Out of 140 respondents, 91% reveals that they prefer food items to all other items, 87% preferred academic books and other literature, 78% indicates a preference for credit cards, internet data plans, and other mobile subscriptions. Sixty-six percent (66%) disclosed their preference for hairstyles, 64% preferred clothing and foot wares, 63% preferred to save, 61% preferred mobile devices and technologies and 53% preferred medical care services. However, majority of the respondents reveals less preference for jewellery and cosmetics (69%) as well as parties and entertainments (82%). In addition, the study reveals that there are a number of factors that determine a student's demand for commodities. The study found students’ income as a very important determinant, while prices, taste, time and savings were rated as important determinants of demand among university students in Nigeria.
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9

Honey, Maureen. "Maternal Welders: Women's Sexuality and Propaganda on the Home Front During World War II." Prospects 22 (October 1997): 479–519. http://dx.doi.org/10.1017/s036123330000020x.

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The cover of the may 29, 1943, Saturday Evening Post depicts our most famous image of Rosie the Riveter, a name that came to symbolize women's crossover into male-dominated industrial work during World War II (Figure 1). Norman Rockwell positioned his Rosie resting during her lunch break, calmly eating a bologna sandwich while stomping on a copy of Mein Kampf with author's name, Adolf Hitler, and Nazi swastika visible under the title. It was an image meant to reassure the American public that women would get the job done on America's home front and help defeat the Axis powers. It is also an image worth examining today for it captures some of the contradictions that continue to vex us concerning the war's multifaceted representations of women and work, portrayals that contained and excluded even as they widened public perceptions of what women could do. For one thing, Rockwell's Rosie is notably “unfeminine” in that her muscular arms are unadorned with jewelry, she wears a double-banded leather watch, she has on comfortable loafers to match her denim overalls, and her ruddy complexion seems the product of exertion, not makeup. Furthermore, she is indifferent to our gaze; rather her proud stare announces absorption in a more compelling subject, symbolized by the American flag that forms the backdrop for her portrait.
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10

Sakellarakis, Y. "Minoan religious influence in the Aegean: the case of Kythera." Annual of the British School at Athens 91 (November 1996): 81–99. http://dx.doi.org/10.1017/s0068245400016403.

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This article presents conclusions drawn from the results of surface survey and excavation at Agios Georgios, Vouno (Kythera), the peak sanctuary of the nearby Minoan colony at Kastri. Small finds included a black steatite ladle inscribed in Linear A with a name reminiscent of ‘Demeter’, libation tables, some clay and numerous bronze figurines (both anthropomorphic and animal), jewellery, bronze votive offerings in the shape of human limbs, miniature clay horns of consecration, and a small bronze double axe. The pottery includes some MM I B–MM II but is richest in MM III–LM I/I B, particularly fine wares. The finds suggest that the importance of Kastri was greater than hitherto supposed, but they exhibit significant contrasts with assemblages at Cretan peak sanctuaries. The site's proximity to the metallurgical resources of Laconia, and its strategic location overlooking sea passages, are considered. It is suggested that cult activity here was dependent not on West Crete but on Knossos. Parallels are drawn with the sites of Troullos (Kea), Trianta (Ialysos, Rhodes), and Mikri Vigla (Naxos), and possible Minoan elements in later Laconian cult are noted.
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11

Sodini, Jean-Pierre. "ARCHAEOLOGY AND LATE ANTIQUE SOCIAL STRUCTURES." Late Antique Archaeology 1, no. 1 (2003): 23–56. http://dx.doi.org/10.1163/22134522-90000003.

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The archaeological remains of late antique sites can be interpreted in terms of what they can tell us about ancient social structures. This is more straightforward when examining the social structures of the upper classes, who possessed the attributes that allow them to be recognised as such. These attributes occur on a Mediterranean-wide basis and include lavishly decorated residences (in both urban and rural environments), monumental funerary structures within churches, splendid garments, precious table wares and implements, and the insignia of rank in the form of jewellery such as gold brooches, fibulae, or belt buckles. The middle class is also traceable in the cities (mostly in the form of craftsmen) and in the countryside, where small landowners and peasants could share similar lifestyles, marked in some regions (such as the Near East and Asia Minor) by conspicuous levels of wealth. However, the lives of these middle classes could change abruptly, casting them into poverty and consequently making them difficult to trace archaeologically. Nonetheless, judicious interpretation of the material remains in tandem with the evidence of documentary and epigraphic sources allows us to make some suggestions as to the social structures of Late Antiquity.
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12

Clark, Doreen V., and Jennifer A. Genion. "George William Kenneth 'Ken' Cavill 1922–2017." Historical Records of Australian Science 29, no. 2 (2018): 172. http://dx.doi.org/10.1071/hr18010.

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Ken Cavill knew from his high school years that his career lay in science. Whilst completing his Bachelor of Science at the University of Sydney he chose to focus on organic chemistry and made his academic career in that field. Ken gained his PhD at Liverpool University in England in 1949 and was awarded a DSc from that university in 1957. He was employed during World War 2 at W. Hermon Slade & Co., and then as a lecturer in chemistry at Sydney Technical College, becoming a senior lecturer at the newly formed University of New South Wales (UNSW), where he had a distinguished career in research and teaching until his retirement in 1982. He received the first personal chair awarded by the university in 1964 and was made a Fellow of the Australian Academy of Science in 1969. He was made an emeritus professor by UNSW in 1983. He actively pursued collaboration between chemistry and biology, and pioneered studies in Australia on the chemistry of insect venoms, attractants and repellents, leaving a legacy of a well-respected body of work in this field. Ken was awarded a Centenary of Federation Medal in 2001 for his service to Australian society and science in the field of organic biological chemistry. Pursuing his love of Australiana, he devoted his retirement to researching and writing about Australian silverware and jewellery manufacturers of the nineteenth and early twentieth centuries.
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13

Lytvynenko, R. A. "BABYNE’S CULTURAL GENESIS." Archaeology and Early History of Ukraine 39, no. 2 (July 7, 2021): 59–70. http://dx.doi.org/10.37445/adiu.2021.02.02.

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The problem of the Babyne Culture’s origin has been repeatedly raised by Ukrainian scientists. Thus, in the literature you can find about a dozen versions of Babyne’s cultural genesis (Братченко 1971; 1976; 1977; 1985; 1995a; 1995b; 2006; Березанская 1979; 1986; Писларий 1983; 1991; Pвslaru 2006; Дергачев 1986; Ковалева 1981; 1987a; 1987b; Черняков 1996; Отрощенко 1996; 1998; 2002; 2003; Grigoriev 2002; Санжаров 2010; Іванова, Тощев 2018). About half of these versions were born more as a result of the authors’ intuition than as a result of systematic, comprehensive and painstaking research. The author of these lines also devoted a series of publications to the problem of Babyne’s cultural genesis. This article summarizes the results of the author’s research of Babyne’s cultural genesis, which is not presented in full, but only in its key part — the origin of the primary of the structural units of the Babyne Cultural Circle — Dnieper-Don Babyne Culture (DDBC). The basic source of research is burial mounds, which, compared to settlements, are better and more fully studied, are more mass, diagnostic in chronological and cultural-taxonomic sense. The archeological ensemble of Babyne cemeteries was initially divided into structural elements at the level of mound construction, burial structures, remains of the deceased, funeral equipment, traces of additional ritual actions, etc. The assessment of the structural components of the DDBC cemeteries shows that this set of elements is not homogeneous and can be divided into three groups, different in origin: I) traditions; II) external influences; III) innovation (figure). Traditions are associated with the preceding local cultural component, mostly the Donets-Don Catacomb Culture and to a lesser extent the Ingul Catacomb Culture: burial «packages», «sets of tools», quivers with arrows, dice, animal «skins» («Head and Hooves»), certain types of metal axes and knives, stone maces and axes, wooden ware and boxes, wooden crooks, ceramic ware from a triangle-parquet-fir decor, ceramic amphorae and hemispherical bowls, faience beads with warts, bone ring buckles, etc. (figure: I). ІІ. External influences have no local roots in Eastern Europe but find clear complex analogies in the cultures / groups of the Early Bronze Age in Central and South-Eastern Europe. All these effects relate to certain features of the burial ceremony, the headset jewelry and clothing decoration: gender opposition of the dead, copper-bronze neck ring, arm-spirals, double spiral pendants, spiral and tin tubes, disc plate with punch ornament, hemispherical platelets with two holes, pendant of Canis holes, buckles with a hook, wrist-guards (figure: II). This subcomplex allows to synchronize DDBC with the cultures of Central Europe of the Reineke’s Br A1b—A2a. III. Innovations include such components of the cultural complex of DDBC, which can’t be associated with local cultural substrate and external influences: specific mound construction (long mounds, stone architecture), the location of secondary graves in the northern semicircle of the mound, wooden tombs and stone cysts, specific ceramic vessels, original system of ornament-signs, etc. (figure: III). The three selected blocks are different in nature and origins and are understood by us as constituent elements of DDBC genesis. The basic substrate for the formation of the DDBC was the aboriginal component of the late Catacomb Culture, which began to transform into the DDBC thanks to an external catalyst from Central Europe (Unetice culture and related groups). This impulse from Central Europe to Eastern Europe can be linked to either migration or missionary cultural leaders. It should be borne in mind that these processes took place against the background of a global climate catastrophe with its maximum around 2200 BC.
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14

Gross, W., and H. P. Schultze. "Zur Geschichte der Geowissenschaften im Museum für Naturkunde zu Berlin. Teil 6: Geschichte des Geologisch-Paläontologischen Instituts und Museums der Universität Berlin 1910–2004." Fossil Record 7, no. 1 (January 1, 2004): 5–43. http://dx.doi.org/10.5194/fr-7-5-2004.

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Анотація:
Die Entwicklung des Geologisch-Paläontologischen Instituts und Museums der Universität Berlin von einer Institution, die Geologie zusammen mit Paläontologie als eine Einheit vertrat, über eine Institution, die eine geotektonische Ausrichtung hatte, zu einer auf Paläontologie konzentrierten Institution wird nachvollzogen. Die beiden Institutsdirektoren am Anfang des 20sten Jahrhunderts waren Vertreter der allumfassenden Geologie des 19ten Jahrhunderts, während die beiden folgenden Direktoren eine Geologie ohne Paläontologie vertraten. Das führte zu einer Trennung der beiden Richtungen, und nach der III. Hochschulreform der DDR 1968 verblieb allein die sammlungsbezogene Paläontologie am Museum. Nach der Wiedervereinigung wurde ein Institut für Paläontologie mit biologischer Ausrichtung mit zwei Professuren, einer für Paläozoologie und einer für Paläobotanik, eingerichtet. <br><br> The development of the Geologisch-Paläontologisches Institut und Museum of the Museum für Naturkunde at the Humboldt University (formerly Friedrich-Wilhelm-Universität) in Berlin from a geology-paleontology institution to a pure paleontology institution is described. The first two directors of the department in the beginning of the 20th century, Prof, von Branca and Prof. Pompeckj, represented a 19th century concept of a geology, which included paleontology, even vertebrate paleontology as the crown jewel of geology. They fought sometimes vigorously against a separation of paleontology from geology. The next two directors. Prof. Stille and Prof, von Bubnoff, were the leading geologists in Germany; to be a student of Stille was a special trade mark in geology of Germany. They represented a geology centered on tectonics. The separation of paleontology as separate section was prepared. The destructions of the Second World War, the following restaurations and the division of Germany into two States influenced strongly their directorships. The education of geologists at the Museum für Naturkunde ended with the III. University Reform of the German Democratic Republik in 1968. Paleontology was represented by the international renown vertebrate paleontologist, Prof. Dr. W. Gross, up to 1961. Since 1969, paleobotany was strengthened by the inclusion of the paleobotany unit of the Akademie der Wissenschaften into the museum. After reunification of Germany n 1990, the department was rebuild as a Institut für Palaontologie with close connection to biology, a unique situation in Germany. Two professorships, one for paleozoology, Prof. Schultze. and one for paleobotany, Prof. Mai, were established. The number of curators increased to ten from one under the first director of the 20th century. <br><br> doi:<a href="http://dx.doi.org/10.1002/mmng.20040070103" target="_blank">10.1002/mmng.20040070103</a>
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15

"The practice of hand hygiene in the maternities of the public hospitals of Lubumbashi." Archives of Infectious Diseases & Therapy 5, no. 2 (May 11, 2021). http://dx.doi.org/10.33140/aidt.05.02.02.

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Introduction: The objective of this study was to evaluate the practice of hand hygiene in the maternities of the public hospitals of Lubumbashi. Method and techniques: We carried out a cross-sectional descriptive study in which the population consisted on the one hand of the technical rooms of the maternity hospitals and the operating rooms for cesarean sections and on the other hand the nurses responsible for these maternities. The observation technique using an observation guide of the WHO model allowed us to collect the data. Results: Hand hygiene was not properly carried out in the maternity wards of Lubumbashi's public hospitals. Most of the prerequisites before hand washing and hydro-alcoholic hand rubbing were not respected, the prerequisites for surgical hand washing were observed only at 21.4%:e wearing of short-sleeved clothing (43.0%),absence of jewelry (78.6%), short nails without varnish and false nails (50.0%). In the absence of hydroalcoholic solution (SHA) (71.4%) for the friction, they used denatured alcohol (28.6%). The duration of soaping and friction was in an interval between 11 to 20 seconds or 42.9% and that of hygienic hand washing was observed at 28.6%. The duration of surgical and antiseptic hand washing was 21 to 40 seconds to 35.7%. Only 21.4% of the departments surveyed had used the broad-spectrum antiseptic foaming solution, no structure had a sterile disposable brush for hygienic and surgical hand washing, 2/14 departments surveyed had sterile disposable towels, the water used had not undergone bacteriological control and only one service, ie 7.1%, which had non-manually operated bins. Conclusion: Hand hygiene is not properly carried out in maternity hospitals in Lubumbashi's public hospitals, due to a lack of equipment and knowledge on this practice, equipment must be provided and staff trained in hand hygiene.
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16

Rahman, Sania. "Tenants House Ownership Process in Dhaka City." KnE Social Sciences, August 5, 2019. http://dx.doi.org/10.18502/kss.v3i21.5006.

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The majority of the people in Dhaka have come to Dhaka for a variety of economic and social reasons. They are staying and working in Dhaka permanently without a home of their own, but gradually many of them become house owners. The experiences and the house ownership process of the tenants generate knowledge and present a guideline for the policy makers and planners. The study provides information concerning house ownership by the tenants in Dhaka city. Household tenants have been interviewed with a questionnaire. The main focus is on the process of owning a new house. Further, the wards present the comparisons of planned and unplanned areas. On average, 87 percent of the tenants feel that they should get interested in building their own house in Dhaka city. In the study areas, 33 percent of the tenants in the study areas are saving money for being an owner of a house in Dhaka city, where 12 percent of them have their land in Dhaka already. Indeed, 14 percent of them already in search of a different kind of loans and also in search of the help of real-estate companies help. Consequently, for construction and installation of services, 3.7%, and 16.9% of tenants get involved already. The most difficult stage of owning a house is finance. Study findings showed that there is a different source of money, which help people to get involved in this process. At first, it depends on the situation of the land, whether it is developed or not. If the land is buildable, then the tenants usually start to arrange money. Sometimes they have to wait for a long time to arrange the money to build a house. In this stage, they seek for a house building loan, loan by mortgages, saved money, selling property, selling jewelry, a loan from relatives all of those things mutually help them at this stage.
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17

Tahir, Syed Waseem, Sahila Nabi, and Shazia Javaid. "ATTITUDE AND PRACTICING BEHAVIOUR AMONG HEALTHCARE PROFESSIONALS REGARDING HANDWASHING:A TOOL TO PREVENT EMERGING AND RE-EMERGING INFECTIONS." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH, September 1, 2020, 1–3. http://dx.doi.org/10.36106/ijsr/5813050.

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Background: Hand hygiene is one of the most effective ways to control health care related infection. Every year millions of patients around the world are affected by infections that are transmitted by the health-care professionals(HCPs).(2)(3). Rationale: Nurses and physicians are the main health care workers contacting with patients, representing the vector in the chain of infection. Thus, assessing their knowledge, attitude and practice regarding hand hygiene is very important to decrease the incidence of health care related infection and to improve quality of care. Objective: The objective of our study was to assess the knowledge, attitude and practices of handwashing among healthcare professionals of Kashmir Division. Methods: This study was an institutional based cross sectional study, conducted in various healthcare institutions of Kashmir Division which were selected randomly. A predesigned questionnaire was used to collect the data from the participants. The questionnaires contained questions about four different parts which included sociodemographic characteristics, knowledge of hand washing, attitude and practice of hand washing among healthcare professionals. The questionnaires were distributed to various healthcare professionals working in wards, emergency department, laboratories, outpatient departments, injection and dressing rooms, EPI unit and others. The distributed questionnaires were then collected back. Results: A total of 110 participants were included. Out of total 110 participants,53% were male ,36% were nurses 36% of health professionals were working in IPD (In Patient Department). 89% of the participants agreed that, direct or indirect contacts are the most important routes for transmission of hospital-acquired infections,97% agreed that proper and consistent hand washing prevents infections in health facilities,100% agreed that health professionals should always wash their hands immediately when they arrive at health institutions,98% said that they knew steps of handwashing(WHO)/rules of hand hygiene,91% agreed that hand washing is the single most effective mechanism to prevent spread of infection and 95% agreed that wearing jewellery, artificial fingernails, damaged skin and regular use of hand cream are associated with increased likelihood of colonisation of hands with harmful germs. 83% of the participants said that they are committed to the proper rules of hand hygiene all the time,78% said they comply with rules of hand hygiene even in emergencies,80% said that they think when they are wearing gloves it is not necessary to wash hands,92% feel irritated when others don’t follow hand hygiene rules,95% advice others to follow the rules of hand hygiene and 97% said it is easy for you to follow rules of hand hygiene. 40%(each) of the participants said that they always and usually wash hands before touching a patient,100% of the participants said that they always wash hands before performing aseptic and clean procedures, 100% of the participants said that they always wash hands after being at risk of exposure to body fluids and 95% of patients said that they wash hands after coming to and before leaving the hospital. DISCUSSION In this study we had a total of 110 participants. Health professionals had a satisfactory knowledge of hand hygiene but some lacunae are still there as is evident in the result part. Thus from this study we conclude adherence to handwashing is lacking among health professionals, so we need to have regular handwashing sessions for health professionals which will regularly sensitize them, also we need to address the reasons of this poor adherence both at the administrative and personal level. We also recommend to conduct more studies in this field so as to highlight the shortcomings in hand hygiene and then to improve upon them.
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18

Madison, Nora. "The Bisexual Seen: Countering Media Misrepresentation." M/C Journal 20, no. 4 (August 16, 2017). http://dx.doi.org/10.5204/mcj.1271.

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IntroductionJohn Berger provides a compelling analysis in Ways of Seeing on how we’ve been socialized through centuries of art to see women as objects and men as subjects. This way of seeing men and women is more than aesthetic choices but in fact shapes our ideologies of gender. As Berger asserts: “The art of the past no longer exists as it once did… In its place there is a language of images. What matters now is who uses that language for what purpose” (33).What happens when there are no historical images that represent your identity? How do others learn to see you? How do you learn to represent yourself? This article addresses the challenges that bisexuals face in constructing and contending with media representations of non-normative sexualities. As Berger suggests: “A people or class which is cut off from its own past is far less free to choose and to act as a people or class than one that has been able to situate itself in history” (33). This article seeks to apply Berger’s core concepts in Ways of Seeing studying representations of bisexuality in mainstream media. How bisexuality is represented, and therefore observed, shapes what can ultimately be culturally understood and recognized.This article explores how bisexuals use digital media to construct self-representations and brand a bisexual identity. Bisexual representations are particularly relevant to study as they are often rendered invisible by the cultural hegemony of monosexuality. Cultural norms ideologically shape the intelligibility of representation; bisexuality is often misinterpreted when read within the dominant binaries of heterosexuality and homosexuality in Western European culture. This work addresses how users adapt visual, textual, and hyperlinked information in online spaces to create representations that can be culturally recognized. Users want to be seen as bisexuals. The research for this article examined online social spaces created by and for bisexuals between 2013-2015, as well as mainstream media addressing bisexuality or bisexual characters. The social spaces studied included national and regional websites for bisexual organizations, blogs dedicated to bisexual issues and topics, and public bisexual groups on Facebook and Tumblr. Participant observation and semiotic analysis was employed to analyze how bisexual representation was discussed and performed. Learning to See Bisexuality Bisexuality is often constructed within the domain of medical and psychological classification systems as a sexual identity situated between one polarity or the other: between desiring men or desiring women as sexual partners or between being gay or being straight in sexual orientation, as most widely put forth by Alfred Kinsey in the 1950s (Kinsey et al., 1948; e.g., Blumstein, 1977; Diamond, 1993; Weinberg, 1995). This popularly held conception has a particular history that serves to reinforce the normative categories of heterosexuality and monosexuality.This history does not reflect bisexual’s accounts of their own experiences of what it means to be bisexual. Bisexuals in the spaces I study express their sexuality as fluid both in terms of gender (objects of desire do not have to identify as only male or female) as well as in terms of the lifespan (desire based on sex or gender does not have remain consistent throughout one’s life). As one participant remarked: “I think of bisexual as a different orientation from both homosexuals (who orient exclusively towards same-sex romance/sexuality) and heterosexuals (who orient exclusively toward opposite-sex romance/sexuality). Bisexuals seem to think about the world in a different way: a world of ‘AND’ rather than a world of ‘OR’.” Or as another participant noted: “I saw video a couple of months ago that described ‘bi’ as being attracted to ‘same and different sexed people.’ I considered my internal debate settled at that point. Yes, it is binary, but only in the broadest sense.”This data from my research is congruent with data from much larger studies that examined longitudinal psycho-social development of bisexual identities (Klein, 1978; Barker, 2007; Diamond, 2008). Individuals’ narratives of a more “fluid” identity suggest an emphasis at the individual level less about fluctuating between “two” possible types of sexual partners than about a dynamic, complex desire within a coherent self. Nevertheless, popular constructions of bisexuality in media continue to emphasize it within hegemonic monosexual ideologies.Heterosexual relationships are overwhelmingly the most dominant relationship type portrayed in media, and the second most portrayed relationship is homosexuality, or a serial monogamy towards only one gender. This pairing is not only conveying the dominant hegemonic norms of heterosexuality (and most often paired with serial monogamy as well), but it is equally and powerfully reproducing the hegemonic ideal of monosexuality. Monosexuality is the romantic or sexual attraction to members of one sex or gender group only. A monosexual person may identify as either heterosexual or homosexual, the key element being that their sexual or romantic attraction remains consistently directed towards one sex or gender group. In this way, we have all been socialized since childhood to value not only monogamy but monosexuality as well. However, current research on sexuality suggests that self-identified bisexuals are the largest group among non-heterosexuals. In 2011, Dr. Gary Gates, Research Director of the Williams Institute at UCLA School of Law, analyzed data collected from nine national health surveys from the USA, United Kindgdom, Canada, Australia and Norway to provide the most comprehensive statistics available to date on how many people self-identify as lesbian, gay, bisexual and transgender. While the population percentage of LGBT people varied by country, the ratio of lesbian, gay and bisexuals among LGBT people remained consistent, with self-identified bisexuals accounting for 40-60% of all LGBT populations regardless of country. This data is significant for challenging the popular assumption that bisexuals are a small minority among non-heterosexuals; indeed, this data indicates that non-monosexuals represent half of all non-heterosexuals. Yet we have learned to recognize monosexuality as dominant, normal and naturalized, even within LGBT representations. Conversely, we struggle to even recognize relationships that fall outside of this hegemonic norm. In essence, we lack ways of seeing bisexuals, pansexuals, omnisexuals, asexuals, and all queer-identified individuals who do not conform to monosexuality. We quite literally have not learned to see them, or—worse yet—learned how to not see them.Bisexual representations are particularly relevant to study as they are often rendered invisible in cultures that practice monogamy paired with hegemonic monosexuality. Members of bisexual spaces desire to achieve recognition but struggle to overcome bisexual erasure in their daily lives.Misrepresention: The Triad in Popular MediaWhen bisexuality is portrayed in media it is most commonly portrayed in a disingenuous manner where the bisexual is portrayed as being torn between potential lovers, on a pathway from straight to gay, or as a serial liar and cheater who cannot remain monogamous due to overwhelming attractions. Representations of bisexuals in media are infrequent, but those that are available too often follow these inaccurate stereotypes. By far the most common convention for representing bisexuality in visual media is the use of the triad: three people convey the (mis)representation of bisexuality as a sexuality in the “middle” of heterosexuality and homosexuality. For the purpose of this article, data analysis will be limited to print magazines for the sake of length and clarity.The 2014 New York Times Magazine article “The Scientific Quest to Prove Bisexuality Exists” (Denizet-Lewis) addresses the controversial nature of bisexuality. The cover image depicts a close-up of a man’s face, separated into two halves: in one half, a woman is nuzzled up to the man’s cheek, and the other half a man is nuzzled up to his ear. Presumably the man is bisexual and therefore split into two parts: his heterosexual self and his homosexual self. This visual depiction of bisexuality reifies the notion that bisexuals are torn between two polar desires and experience equal and concurrent attraction to more than one partner simultaneously. Furthermore, the triad represented in this way suggests that the essential bisexual is having simultaneous liaisons with heterosexual and homosexual partners.Within the convention of the triad there is also a sub-genre closely connected with hypersexualization and the male gaze. In these cases, the triad is commonly presented in varying states of undress and/or in a bed. An article in The Guardian from 11 April 2014 with the headline: “Make up your mind! The science behind bisexuality” (Browne) includes an image with three attractive young people in bed together. A man is sitting up between two sleeping women and smoking a cigarette – the cigarette connotes post-coital sexual activity, as does the smirk on his face. This may have been a suitable image if the article had been about having a threesome, but the headline—and the article—are attempting to explain the science behind bisexuality. Furthermore, while the image is intended to illustrate an article on bisexuality, the image is fundamentally misleading. The women in the image are asleep and to the side and the man is awake and in the middle. He is the central figure – it is a picture of him. So who is the bisexual in the image? What is the image attempting to do? It seems that the goal is to titillate, to excite, and to satisfy a particularly heterosexual fantasy rather than to discuss bisexuality. This hypersexualization once again references the mistaken idea (or heterosexual male fantasy) that bisexuality is only expressed through simultaneous sex acts.Many of these examples are salacious but they occur with surprising regularity in the mainstream media. On 17 February 2016, the American Association of Retired Persons posted an article to the front page of their website titled “Am I Discovering I'm Bisexual?” (Schwartz, 2016). In the accompanying image at the top of the article, we see three people sitting on a park bench – two men on either side of a woman. The image is taken from behind the bench so we see their backs and ostensibly they do not see us, the viewer. The man on the left is kissing the woman in the center while also holding hands behind the back of the bench with the man sitting on her other side. The man on the right is looking away from the couple kissing, suggesting he is not directly included in their intimate activity. Furthermore, the two men are holding hands behind the bench, which could also be code for behind the woman’s back, suggesting infidelity to the dyad and depicting some form of duplicity. This triad reinforces the trope of the bisexual as promiscuous and untrustworthy.Images such as these are common and range from the more inoffensive to the salacious. The resulting implications are that bisexuals are torn between their internal hetero and homo desires, require simultaneous partners, and are untrustworthy partners. Notably, in all these images it is never clear exactly which individuals are bisexual. Are all three members of the triad bisexual? While this is a possible read, the dominant discourse leads us to believe that one of person in the triad is the bisexual while the others adhere to more dominant sexualities.Participants in my research were acutely aware of these media representations and expressed frequent negative reactions to the implications of the triad. Each article contained numerous online comments expressing frustration with the use of “threesomes.” As one commentator stated: “Without a threesome, we’re invisible. It’s messed up. I always imagine a t-shirt with 3 couples stick figure like: girl + girl, girl + boy, and boy + boy. and it says “6 bisexuals.” What is made clear in many user comments is that the mainstream social scripts used to portray bisexuality are clearly at odds with the ways in which bisexuals choose to describe or portray themselves. Seeing through CapitalismOne of the significant conclusions of this research was the ways in which the misrepresentation of bisexuality results in many individuals feeling underrepresented or made invisible within mainstream media. The most salient themes to emerge from this research is participants’ affective struggle with feeling "invisible.” The frequency of discourse specific to invisibility is significant, as well as its expressed negatively associated experiences and feelings. The public sharing of those reactions among individuals, and the ensuing discourse that emerges from those interactions, include imagining what visibility “looks” like (its semiotic markers and what would make those markers “successful” for visibility), and the articulation of “solutions” to counter perceived invisibility. Notably, participants often express the desire for visibility in terms of commodification. As one participant posted, “their [sic] is no style for bi, there is no voice tone, unless I'm wearing my shirt, how is anyone to know?” Another participant explicated, “I wish there was a look. I wish I could get up every day and put on the clothes and jewelry that identified me to the world when I stepped out of my apartment. I wish I was as visible on the street as I am on facebook.” This longing for a culturally recognizable bisexual identity is articulated as a desire for a market commodification of “bisexual.” But a commodified identity may be a misguided desire. As Berger warns: “Publicity is not merely an assembly of competing messages: it is a language in itself which is always being used to make the same general purpose… It proposes to each of us that we transform ourselves, or our lives, by buying something more” (131). Consumerism—and its bedfellow—marketing, aim to sell the fantasy of a future self whereby the consumer transforms themselves through material objects, not transforming the culture to accept them. Berger further elicits that marketing essentially convinces us that we are not whole the way we are and sells us the idea of a wholeness achieved through consumerism (134). Following Berger’s argument, this desire for a commodified identity, while genuine, may fundamentally undermine the autonomy bisexuals currently have insomuch as without a corporate brand, bisexual representations are more culturally malleable and therefore potentially more inclusive to the real diversity of bisexual identified people.However, Berger also rightly noted that “publicity is the culture of the consumer society. It propagates through images that society’s belief in itself” (139). Without any publicity, bisexuals are not wrong to feel invisible in a consumer culture. And yet “publicity turns consumption into a substitute for democracy. The choice of what one eats (or wears or drives) takes the place of significant political choice” (149). A commodified identity will not likely usher in meaningful political change in a culture where bisexuals experience worse mental health and discrimination outcomes than lesbian and gay people (LGBT Advisory Committee, 2011). Bisexuals Online: New Ways of SeeingThe Internet, which was touted early as a space of great potential for anonymity and exploration where visibility can be masked, here becomes the place where bisexuals try to make the perceived invisible ‘visible.’ Digital technologies and spaces provide particularly useful environments for participants of online bisexual spaces to negotiate issues of invisibility as participants construct visible identities through daily posts, threads, videos, and discourse in which bisexuality is discursively and visually imagined, produced, articulated, defended, and desired. But most importantly these digital technologies provide bisexuals with opportunities to counter misrepresentations in mainstream media. In the frequent example of intimate partners in the physical world rendering a bisexual’s identity invisible, participants of these online communities grapple with the seeming paradox of one’s offline self as the avatar and one’s online self as more fully integrated, represented, and recognized. One participant expressed this experience, remarking:I feel I'm more out online that offline. That's because, in the offline world there's the whole ''social assumptions'' issue. My co-workers, friends, etc, know I have a boyfriend, wich [sic] equals ''straight'' for most ppl out there. So, I'll out myself when the occasion comes (talking abt smn I used to date, the LGBT youth group I used to belong to, or usually just abt some girl I find attractive) and usually ppl are not surprised. Whereas online, my pic at Facebook (and Orkut) is a Bisexual Pride icon. I follow Bi groups on Twitter. I'm a member of bi groups. So, online it's spelled out, while offline ppl usually think me having a bf means I'm straight.The I Am Visible (IAV) campaign is just one example of an organized response to the perceived erasure of bisexuals in mainstream culture. Launched in January 2011 by Adrienne McCue (nee Williams), the executive director of the Bi Social Network, a non-profit organization aimed at bringing awareness to representations of bisexuality in media. The campaign was hosted on bisocialnetwork.com, with the goal to “stop biphobia and bi-erasure in our community, media, news, and entertainment,” Prior to going live, IAV implemented a six-month lead-up advertising campaign across multiple online bisexual forums, making it the most publicized new venture during the period of my study. IAV hosted user-generated videos and posters that followed the vernacular of coming out and provided emotional support for listeners who may be struggling with their identity in a world largely hostile to bisexuality. Perceived invisibility was the central theme of IAV, which was the most salient theme for every bisexual group I studied online.Perhaps the most notable video and still image series to come out of IAV were those including Emmy nominated Scottish actor Alan Cumming. Cumming, a long-time Broadway thespian and acclaimed film actor, openly identifies as bisexual and has criticized ‘gaystream’ outlets on more than one occasion for intentionally mislabeling him as ‘gay.’ As such, Alan Cumming is one of the most prominently celebrated bisexual celebrities during the time of my study. While there are numerous famous out gays and lesbians in the media industry who have lent their celebrity status to endorse LGBT political messages—such as Ellen DeGeneres, Elton John, and Neil Patrick Harris, to name a few—there have been notably fewer celebrities supporting bisexual specific causes. Therefore, Cummings involvement with IAV was significant for many bisexuals. His star status was perceived as contributing legitimacy to bisexuality and increasing cultural visibility for bisexuals.These campaigns to become more visible are based in the need to counteract the false media narrative, which is, in a sense, to educate the wider society as to what bisexuality is not. The campaigns are an attempt to repair the false messages which have been “learnt” and replace them with more accurate representations. The Internet provides bisexual activists with a tool with which they can work to correct the skewed media image of themselves. Additionally, the Internet has also become a place where bisexuals can more easily represent themselves through a wide variety of semiotic markers in ways which would be difficult or unacceptable offline. In these ways, the Internet has become a key device in bisexual activism and while it is important not to uncritically praise the technology it plays an important role in enabling correct representation. ReferencesBarker, Meg. "Heteronormativity and the Exclusion of Bisexuality in Psychology." Out in Psychology: Lesbian, Gay, Bisexual, Trans, and Queer Perspectives. Eds. Victoria Clarke and Elizabeth Peel. Chichester: Wiley, 2007. 86–118.Berger, John. Ways of Seeing. London: Penguin Books, 1972.Blumstein, Phillip W., and Pepper Schwartz. “Bisexuality: Some Social Psychological Issues.” Journal of Social Issues 33.2 (1977): 30–45.Browne, Tania. “Make Up Your Mind! The Science behind Bisexuality.” The Guardian 11 Apr. 2014.Denizet-Lewis, Benoit. "The Scientific Quest to Prove Bisexuality Exists." New York Times 20 Mar. 2014.Diamond, Lisa. Sexual Fluidity: Understanding Women's Love and Desire. Harvard UP, 2008.Diamond, Milton. “Homosexuality and Bisexuality in Different Populations.” Archives of Sexual Behavior 22.4 (1993): 291-310.Gates, Gary J. How Many People Are Lesbian, Gay, Bisexual and Transgender? Williams Institute, UCLA School of Law, 2011.Kinsey, Alfred, et al. Sexual Behavior in the Human Female. Philadelphia: Saunders, 1953.Klein, Fitz. The Bisexual Option. London: Routledge, 1978.Leland, J. “Not Gay, Not Straight: A New Sexuality Emerges.” Newsweek 17 July 1995: 44–50.Schwartz, P. “Am I Discovering I Am Bisexual?” AARP (2016). 20 Mar. 2016 <http://aarp.org/home-family/sex-intimacy/info-2016/discovering-bisexual-schwartz.html>.
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19

Caluya, Gilbert. "The Architectural Nervous System." M/C Journal 10, no. 4 (August 1, 2007). http://dx.doi.org/10.5204/mcj.2689.

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If the home is traditionally considered to be a space of safety associated with the warm and cosy feeling of the familial hearth, it is also continuously portrayed as a space under threat from the outside from which we must secure ourselves and our families. Securing the home entails a series of material, discursive and performative strategies, a host of precautionary measures aimed at regulating and ultimately producing security. When I was eleven my family returned home from the local fruit markets to find our house had been ransacked. Clothes were strewn across the floor, electrical appliances were missing and my parents’ collection of jewellery – wedding rings and heirlooms – had been stolen. Few things remained untouched and the very thought of someone else’s hands going through our personal belongings made our home feel tainted. My parents were understandably distraught. As Filipino immigrants to Australia the heirlooms were not only expensive assets from both sides of my family, but also signifiers of our homeland. Added to their despair was the fact that this was our first house – we had rented prior to that. During the police interviews, we discovered that our area, Sydney’s Western suburbs, was considered ‘high-risk’ and we were advised to install security. In their panic my parents began securing their home. Grills were installed on every window. Each external wooden door was reinforced by a metal security door. Movement detectors were installed at the front of the house, which were set to blind intruders with floodlights. Even if an intruder could enter the back through a window a metal grill security door was waiting between the backroom and the kitchen to stop them from getting to our bedrooms. In short, through a series of transformations our house was made into a residential fortress. Yet home security had its own dangers. A series of rules and regulations were drilled into me ‘in case of an emergency’: know where your keys are in case of a fire so that you can get out; remember the phone numbers for an emergency and the work numbers of your parents; never let a stranger into the house; and if you need to speak to a stranger only open the inside door but leave the security screen locked. Thus, for my Filipino-migrant family in the 1990s, a whole series of defensive behaviours and preventative strategies were produced and disseminated inside and around the home to regulate security risks. Such “local knowledges” were used to reinforce the architectural manifestations of security at the same time that they were a response to the invasion of security systems into our house that created a new set of potential dangers. This article highlights “the interplay of material and symbolic geographies of home” (Blunt and Varley 4), focusing on the relation between urban fears circulating around and within the home and the spatial practices used to negotiate such fears. In exploring home security systems it extends the exemplary analysis of home technologies already begun in Lynn Spigel’s reading of the ‘smart home’ (381-408). In a similar vein, David Morley’s analysis of mediated domesticity shows how communications technology has reconfigured the inside and outside to the extent that television actually challenges the physical boundary that “protects the privacy and solidarity of the home from the flux and threat of the outside world” (87). Television here serves as a passage in which the threat of the outside is reframed as news or entertainment for family viewing. I take this as a point of departure to consider the ways that this mediated fear unfolds in the technology of our homes. Following Brian Massumi, I read the home as “a node in a circulatory network of many dimensions (each corresponding to a technology of transmission)” (85). For Massumi, the home is an event-space at the crossroads of media technologies and political technologies. “In spite of the locks on the door, the event-space of the home must be seen as one characterized by a very loose regime of passage” (85). The ‘locked door’ is not only a boundary marker that defines the inside from the outside but another technology that leads us outside the home into other domains of inquiry: the proliferation of security technologies and the mundane, fearful intimacies of the home. In this context, we should heed Iris Marion Young’s injunction to feminist critics that the home does provide some positives including a sense of privacy and the space to build relationships and identities. Yet, as Colomina argues, the traditional domestic ideal “can only be produced by engaging the home in combat” (20). If, as Colomina’s comment suggests, ontological security is at least partially dependent on physical security, then this article explores the ontological effects of our home security systems. Houses at War: Targeting the Family As Beatriz Colomina reminds us, in times of war we leave our homelands to do battle on the front line, but battle lines are also being drawn in our homes. Drawing inspiration from Virilio’s claim that contemporary war takes place without fighting, Colomina’s article ‘Domesticity at War’ contemplates the domestic interior as a “battlefield” (15). The house, she writes, is “a mechanism within a war where the differences between defense [sic] and attack have become blurred” (17). According to the Home Security Precautions, New South Wales, October 1999 report conducted by the Australian Bureau of Statistics, 47% of NSW dwellings were ‘secure’ (meaning that they either had a burglar alarm, or all entry points were secured or they were inside a security block) while only 9% of NSW households had no home security devices present (Smith 3). In a similar report for Western Australia conducted in October 2004, an estimated 71% of WA households had window security of some sort (screens, locks or shutters) while 67% had deadlocks on at least one external door (4). An estimated 27% had a security alarm installed while almost half (49%) had sensor lights (Hubbard 4-5). This growing sense of insecurity means big business for those selling security products and services. By the end of June 1999, there were 1,714 businesses in Australia’s security services industry generating $1,395 million of income during 1998-99 financial year (McLennan 3; see also Macken). This survey did not include locksmith services or the companies dealing with alarm manufacturing, wholesaling or installing. While Colomina’s article focuses on the “war with weather” and the attempts to control environmental conditions inside the home through what she calls “counterdomesticity” (20), her conceptualisation of the house as a “military weapon” (17) provides a useful tool for thinking the relation between the home, architecture and security. Conceiving of the house as a military weapon might seem like a stretch, but we should recall that the rhetoric of war has already leaked into the everyday. One hears of the ‘war on drugs’ and the ‘war on crime’ in the media. ‘War’ is the everyday condition of our urban jungles (see also Diken and Lausten) and in order to survive, let alone feel secure, one must be able to defend one’s family and home. Take, for example, Signal Security’s website. One finds a panel on the left-hand side of the screen to all webpages devoted to “Residential Products”. Two circular images are used in the panel with one photograph overlapping the other. In the top circle, a white nuclear family (stereotypical mum, dad and two kids), dressed in pristine white clothing bare their white teeth to the internet surfer. Underneath this photo is another photograph in which an arm clad in a black leather jacket emerges through a smashed window. In the foreground a black-gloved hand manipulates a lock, while a black balaclava masks an unrecognisable face through the broken glass. The effect of their proximity produces a violent juxtaposition in which the burglar visually intrudes on the family’s domestic bliss. The panel stages a struggle between white and black, good and bad, family and individual, security and insecurity, recognisability and unidentifiability. It thus codifies the loving, knowable family as the domestic space of security against the selfish, unidentifiable intruder (presumed not to have a family) as the primary reason for insecurity in the family home – and no doubt to inspire the consumption of security products. Advertisements of security products thus articulate the family home as a fragile innocence constantly vulnerable from the outside. From a feminist perspective, this image of the family goes against the findings of the National Homicide Monitoring Program, which shows that 57% of the women killed in Australia between 2004 and 2005 were killed by an intimate partner while 17% were killed by a family member (Mouzos and Houliaras 20). If, on the one hand, the family home is targeted by criminals, on the other, it has emerged as a primary site for security advertising eager to exploit the growing sense of insecurity – the family as a target market. The military concepts of ‘target’ and ‘targeting’ have shifted into the benign discourse of strategic advertising. As Dora Epstein writes, “We arm our buildings to arm ourselves from the intrusion of a public fluidity, and thus our buildings, our architectures of fortification, send a very clear message: ‘avoid this place or protect yourself’” (1997: 139). Epstein’s reference to ‘architectures of fortification’ reminds us that the desire to create security through the built environment has a long history. Nan Ellin has argued that fear’s physical manifestation can be found in the formation of towns from antiquity to the Renaissance. In this sense, towns and cities are always already a response to the fear of foreign invaders (Ellin 13; see also Diken and Lausten 291). This fear of the outsider is most obviously manifested in the creation of physical walls. Yet fortification is also an effect of spatial allusions produced by the configuration of space, as exemplified in Fiske, Hodge and Turner’s semiotic reading of a suburban Australian display home without a fence. While the lack of a fence might suggest openness, they suggest that the manicured lawn is flat so “that eyes can pass easily over it – and smooth – so that feet will not presume to” (30). Since the front garden is best viewed from the street it is clearly a message for the outside, but it also signifies “private property” (30). Space is both organised and lived, in such a way that it becomes a medium of communication to passers-by and would-be intruders. What emerges in this semiotic reading is a way of thinking about space as defensible, as organised in a way that space can begin to defend itself. The Problematic of Defensible Space The incorporation of military architecture into civil architecture is most evident in home security. By security I mean the material systems (from locks to electronic alarms) and precautionary practices (locking the door) used to protect spaces, both of which are enabled by a way of imagining space in terms of risk and vulnerability. I read Oscar Newman’s 1972 Defensible Space as outlining the problematic of spatial security. Indeed, it was around that period that the problematic of crime prevention through urban design received increasing attention in Western architectural discourse (see Jeffery). Newman’s book examines how spaces can be used to reinforce human control over residential environments, producing what he calls ‘defensible space.’ In Newman’s definition, defensible space is a model for residential environments which inhibits crime by creating the physical expression of a social fabric that defends itself. All the different elements which combine to make a defensible space have a common goal – an environment in which latent territoriality and sense of community in the inhabitants can be translated into responsibility for ensuring a safe, productive, and well-maintained living space (3). Through clever design space begins to defend itself. I read Newman’s book as presenting the contemporary problematic of spatialised security: how to structure space so as to increase control; how to organise architecture so as to foster territorialism; how to encourage territorial control through amplifying surveillance. The production of defensible space entails moving away from what he calls the ‘compositional approach’ to architecture, which sees buildings as separate from their environments, and the ‘organic approach’ to architecture, in which the building and its grounds are organically interrelated (Newman 60). In this approach Newman proposes a number of changes to space: firstly, spaces need to be multiplied (one no longer has a simple public/private binary, but also semi-private and semi-public spaces); secondly, these spaces must be hierarchised (moving from public to semi-public to semi-private to private); thirdly, within this hierarchy spaces can also be striated using symbolic or material boundaries between the different types of spaces. Furthermore, spaces must be designed to increase surveillance: use smaller corridors serving smaller sets of families (69-71); incorporate amenities in “defined zones of influence” (70); use L-shaped buildings as opposed to rectangles (84); use windows on the sides of buildings to reveal the fire escape from outside (90). As he puts it, the subdivision of housing projects into “small, recognisable and comprehensible-at-a-glance enclaves is a further contributor to improving the visual surveillance mechanism” (1000). Finally, Newman lays out the principle of spatial juxtaposition: consider the building/street interface (positioning of doors and windows to maximise surveillance); consider building/building interface (e.g. build residential apartments next to ‘safer’ commercial, industrial, institutional and entertainment facilities) (109-12). In short, Newman’s book effectively redefines residential space in terms of territorial zones of control. Such zones of influence are the products of the interaction between architectural forms and environment, which are not reducible to the intent of the architect (68). Thus, in attempting to respond to the exigencies of the moment – the problem of urban crime, the cost of housing – Newman maps out residential space in what Foucault might have called a ‘micro-physics of power’. During the mid-1970s through to the 1980s a number of publications aimed at the average householder are printed in the UK and Australia. Apart from trade publishing (Bunting), The UK Design Council released two small publications (Barty, White and Burall; Design Council) while in Australia the Department of Housing and Construction released a home safety publication, which contained a small section on security, and the Australian Institute of Criminology published a small volume entitled Designing out Crime: Crime prevention through environmental design (Geason and Wilson). While Newman emphasised the responsibility of architects and urban planners, in these publications the general concerns of defensible space are relocated in the ‘average homeowner’. Citing crime statistics on burglary and vandalism, these publications incite their readers to take action, turning the homeowner into a citizen-soldier. The householder, whether he likes it or not, is already in a struggle. The urban jungle must be understood in terms of “the principles of warfare” (Bunting 7), in which everyday homes become bodies needing protection through suitable architectural armour. Through a series of maps and drawings and statistics, the average residential home is transformed into a series of points of vulnerability. Home space is re-inscribed as a series of points of entry/access and lines of sight. Simultaneously, through lists of ‘dos and don’ts’ a set of precautionary behaviours is inculcated into the readers. Principles of security begin codifying the home space, disciplining the spatial practices of the intimate, regulating the access and mobility of the family and guests. The Architectural Nervous System Nowadays we see a wild, almost excessive, proliferation of security products available to the ‘security conscious homeowner’. We are no longer simply dealing with security devices designed to block – such as locks, bolts and fasteners. The electronic revolution has aided the production of security devices that are increasingly more specialised and more difficult to manipulate, which paradoxically makes it more difficult for the security consumer to understand. Detection systems now include continuous wiring, knock-out bars, vibration detectors, breaking glass detectors, pressure mats, underground pressure detectors and fibre optic signalling. Audible alarm systems have been upgraded to wire-free intruder alarms, visual alarms, telephone warning devices, access control and closed circuit television and are supported by uninterruptible power supplies and control panels (see Chartered Institution of Building Service Engineers 19-39). The whole house is literally re-routed as a series of relays in an electronic grid. If the house as a security risk is defined in terms of points of vulnerability, alarm systems take these points as potential points of contact. Relays running through floors, doors and windows can be triggered by pressure, sound or dislocation. We see a proliferation of sensors: switching sensors, infra-red sensors, ultrasonic sensors, microwave radar sensors, microwave fence sensors and microphonic sensors (see Walker). The increasing diversification of security products attests to the sheer scale of these architectural/engineering changes to our everyday architecture. In our fear of crime we have produced increasingly more complex security products for the home, thus complexifying the spaces we somehow inherently feel should be ‘simple’. I suggest that whereas previous devices merely reinforced certain architectural or engineering aspects of the home, contemporary security products actually constitute the home as a feeling, architectural body capable of being affected. This recalls notions of a sensuous architecture and bodily metaphors within architectural discourse (see Thomsen; Puglini). It is not simply our fears that lead us to secure our homes through technology, but through our fears we come to invest our housing architecture with a nervous system capable of fearing for itself. Our eyes and ears become detection systems while our screams are echoed in building alarms. Body organs are deterritorialised from the human body and reterritorialised on contemporary residential architecture, while our senses are extended through modern security technologies. The vulnerable body of the family home has become a feeling body conscious of its own vulnerability. It is less about the physical expression of fear, as Nan Ellin has put it, than about how building materialities become capable of fearing for themselves. What we have now are residential houses that are capable of being more fully mobilised in this urban war. Family homes become bodies that scan the darkness for the slightest movements, bodies that scream at the slightest possibility of danger. They are bodies that whisper to each other: a house can recognise an intrusion and relay a warning to a security station, informing security personnel without the occupants of that house knowing. They are the newly produced victims of an urban war. Our homes are the event-spaces in which mediated fear unfolds into an architectural nervous system. If media plug our homes into one set of relations between ideologies, representations and fear, then the architectural nervous system plugs that back into a different set of relations between capital, fear and the electronic grid. The home is less an endpoint of broadcast media than a node in an electronic network, a larger nervous system that encompasses the globe. It is a network that plugs architectural nervous systems into city electronic grids into mediated subjectivities into military technologies and back again, allowing fear to be disseminated and extended, replayed and spliced into the most banal aspects of our domestic lives. References Barty, Euan, David White, and Paul Burall. Safety and Security in the Home. London: The Design Council, 1980. Blunt, Alison, and Ann Varley. “Introduction: Geographies of Home.” Cultural Geographies 11.1 (2004): 3-6. Bunting, James. The Protection of Property against Crime. Folkestone: Bailey Brothers & Sinfen, 1975. Chartered Institution of Building Service Engineers. Security Engineering. London: CIBSE, 1991. Colomina, Beatriz. “Domesticity at War.” Assemblage 16 (1991): 14-41. Department of Housing and Construction. Safety in and around the Home. Canberra: Australian Government Publishing Service, 1981. Design Council. The Design Centre Guide to Domestic Safety and Security. London: Design Council, 1976. Diken, Bülent, and Carsten Bagge Lausten. “Zones of Indistinction: Security and Terror, and Bare Life.” Space and Culture 5.3 (2002): 290-307. Ellin, Nan. “Shelter from the Storm or Form Follows Fear and Vice Versa.” Architecture of Fear. Ed. Nan Ellin. New York: Princeton Architectural Press, 1997. Epstein, Dora. “Abject Terror: A Story of Fear, Sex, and Architecture.” Architecture of Fear. Ed. Nan Ellin. New York: Princeton Architectural Press, 1997. Fiske, John, Bob Hodge, and Graeme Turner. Myths of Oz: Reading Australian Popular Culture. Sydney: Allen & Unwin, 1987. Geason, Susan, and Paul Wilson. Designing Out Crime: Crime Prevention through Environmental Design. Canberra: Australian Institute of Criminology, 1989. Hubbard, Alan. Home Safety and Security, Western Australia. Canberra: Australian Bureau of Statistics, 2005. Jeffery, C. Ray. Crime Prevention through Environmental Design. Beverley Hills: Sage, 1971. Macken, Julie. “Why Aren’t We Happier?” Australian Financial Review 26 Nov. 1999: 26. Mallory, Keith, and Arvid Ottar. Architecture of Aggression: A History of Military Architecture in North West Europe, 1900-1945. Hampshire: Architectural Press, 1973. Massumi, Brian. Parables of the Virtual: Movement, Affect, Sensation. Durham: Duke University Press, 2002. McLennan, W. Security Services, Australia, 1998-99. Canberra: Australian Bureau of Statistics, 2000. Morley, David. Home Territories: Media, Mobility and Identity. London and New York: Routledge, 2000. Mouzos, Jenny, and Tina Houliaras. Homicide in Australia: 2004-05 National Homicide Monitoring Program (NHMP) Annual Report. Research and Public Policy Series 72. Canberra: Australian Institute of Criminology, 2006. Newman, Oscar. Defensible Space: Crime Prevention through Urban Design. New York: Collier, 1973. Puglini, Luigi. HyperArchitecture: Space in the Electronic Age. Basel: Bikhäuser, 1999. Signal Security. 13 January 2007 http://www.signalsecurity.com.au/securitysystems.htm>. Smith, Geoff. Home Security Precautions, New South Wales, October 1999. Canberra: Australian Bureau of Statistics, 2000. Spigel, Lynn. Welcome to the Dreamhouse: Popular Media and Postwar Suburbs. Durham and London: Duke University Press, 2001. Thomsen, Christian W. Sensuous Architecture: The Art of Erotic Building. Munich and New York: Prestel, 1998. Walker, Philip. Electronic Security Systems: Better Ways to Crime Prevention. London: Butterworths, 1983. Young, Iris Marion. “House and Home: Feminist Variations on a Theme.” Feminist Interpretations of Martin Heidegger. Eds. Nancy J. Holland and Patricia Huntington. University Park, Pennsylvania: Pennsylvania State UP, 2001. Citation reference for this article MLA Style Caluya, Gilbert. "The Architectural Nervous System: Home, Fear, Insecurity." M/C Journal 10.4 (2007). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0708/05-caluya.php>. APA Style Caluya, G. (Aug. 2007) "The Architectural Nervous System: Home, Fear, Insecurity," M/C Journal, 10(4). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0708/05-caluya.php>.
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20

Maras, Steven. "One or Many Media?" M/C Journal 3, no. 6 (December 1, 2000). http://dx.doi.org/10.5204/mcj.1888.

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The theme for this issue of M/C is 'renew'. This is a term that could be approached in numerous ways: as a cultural practice, in terms of broader dynamics of change, in terms of the future of the journal. In this piece, however, I'd like to narrow the focus and think about renewal in the context of the concept of 'media' and media theory. This is not to diminish the importance of looking at media in relation to changing technologies, and changing cultural contexts. Indeed, most readers of M/C will no doubt be aware of the dangers of positing media outside of culture in some kind of deterministic relationship. Indeed, the slash in the title of M/C -- which since its first editorial both links and separates the terms 'media' and 'culture' -- is interesting to think about here precisely because the substitution of the 'and' opens up a questioning of the relation between the two terms. While I too want to keep the space between media / culture filled with possibility, in this piece I want to look mainly at one side of the slash and speculate on renewal in the way we relate to ideas of media. Since its first editorial the slash has also been a marker of M/C's project to bridge academic and popular approaches, and work as a cross-over journal. In the hope of not stretching the cross-over too far, I'd like to bring contemporary philosophy into the picture and keep it in the background while thinking about renewal and the concept of 'media'. A key theme in contemporary philosophy has been the attempt to think difference beyond any opposition of the One and the Many (Patton 29-48; Deleuze 38-47). In an effort to think difference in its own terms, philosophers like Gilles Deleuze and Jacques Derrida have resisted seeing difference as something dependant on, derivative or secondary to a primary point of sameness and identity. In this brief piece, and out of respect of M/C's project, my intention is not to summarise this work in detail. Rather, I want to highlight the existence of this work in order to draw a contrast with the way in which contemporary thinking about media often seems caught up in a dynamic of the One and Many, and to pose the question of a different path for media theory. Having mentioned philosophy, I do want to make the point that 'One or Many Media' is not just an abstract formulation. On the contrary, the present day is a particularly appropriate time to look at this problem. Popular discussion of media issues itself oscillates between an idea of Media dominance (the One) and an idea of multiple media (multimedia). Discussions of convergence frequently invoke a thematics of the One arising out of the Many, or of the Many arising from the One. Medium, Media, the Media. Which one to use? We need only to list these three terms to begin see how the tension between the One and the Multiple has influenced contemporary thinking about media. An obvious tension exists on the level of grammar. 'Media' is the plural of 'Medium'. That is, until we use the term 'the Media' which can be used to refer to the singularity of (a specific area of) the Press. Walter Ong dubs 'medium' "the fugitive singular" to describe this phenomenon (175). To compensate for the increasing use of 'the media' as a singular it is becoming more common to see the term 'mediums' instead of 'media'. A second tension exists on the level of the senses. 'The media', and in some senses a 'medium', conveys the notion of a media form distinct from the senses. As Michael Heim notes, Medium meant conceptual awareness in conjunction with the five senses through which we come to understand things present before us in the environment. This natural sense of media was gradually dissipated during the modern period by man-made extensions and enhancements of the human senses ... . Electronic media gave new meaning to the term. We not only perceive directly with five senses aided by concepts and enhanced by instrumentation, but also are surrounded by a panorama of man-made images and symbols far more complex than can be assimilated directly through the senses and thought processes. Media in the electronic sense of acoustic-optic technology ... appear to do more than augment innate human sensory capacities: the electronic media become themselves complex problems; they become facts of life we must take into account as we live; they become, in short, the media. (47) In this passage, Heim shows how through extension and instrumentation 'the media' comes to occupy a different register of existence. 'The media' in this account are distinct from any general artefact that can serve as a means of communication to us. On this register, 'the media' also develops into the idea of the mass media (see Williams 169). In popular usage this incorporates print and broadcasting areas (usually with a strong journalistic emphasis), and is often personified around a notion of 'the media' as an agent in the contemporary political arena (the fourth estate, the instrument of a media baron). This brings us to a third tension, to do with diversity. The difference between the terms 'Medium', 'Media', 'the Media', is clearly bound up with the issue of diversity and concentration of media. Sean Cubitt argues that a different activation of interactive media, intermedia, or video media, is crucial to restoring an electronic ecology that has been destroyed by the marketplace (207). What the work of theorists like Cubitt reveals is that the problem of diversity and concentration has a conceptual dimension. Framed within an opposition between the One and the Multiple, the diversity in question -- of different senses and orders of media -- is constrained by the dominant idea of the Media. Many theorists and commentators on 'the Mass media' barely acknowledge the existence of video media unless it is seen as a marketplace for the distribution of movies. This process of marginalisation has been so thorough that the contemporary discussion of the Internet or interactive digital media often ignores previous critical discussion of the electronic arts -- as if McLuhan had no connection with Fluxus, or convergence had no links to intermedia experimentation. In a different example, it is becoming common to discuss 'personal media' like laptops and intelligent jewellery (see Beniger; Kay and Goldberg). But if media theory has previously failed to look at T-shirts and other personal effects as media then this is in part due to the dominance of the idea of the mass media in conceptual terms. This dominance leads Umberto Eco to propose an idea of the "multiplication of the media" against the idea of mass media, and prompts him to declare that "all the professors of theory of communications, trained by the texts of twenty years ago (this includes me) should be pensioned off" (149). It could be argued that rather than represent a problem the sliding between these terms is enabling not disabling. From this perspective, the fact that different senses of media collapse or coalesce with one another is appropriate, since (as I hope I've shown) different senses of media are often grounded in other senses. Indeed, we can agree with this argument, and go further to suggest that renewing our relationship to concepts of media involves affirming the interplay of different senses of media. What needs careful consideration here, however, is how we think of different senses of media. For it is very often the case that this question of difference is blocked from discussion when an order of media is used to secure a territory or a foundation for a particular idea of how things should work. From this foundation particular ideas of One-ness/Same-ness or Many-ness can emerge, each of which involves making assumptions about differences between media, and the nature of difference. Examples might include notions of mainstream and alternative, professional and non-professional, 'industry' and 'artistic' ways of working.1 In each case a dominant idea of the media establishes itself as an order against which other practices are defined as secondary, and other senses of media subordinate. Surveying these tensions (grammatical, sensory and diversity) between the terms 'Medium', 'Media', 'the Media', what becomes apparent is that neither of them is able to stand as 'the' primary conceptual term. Attempting to read contemporary developments in light of the One of the mass media means that theory is often left to discuss the fate of an idea, broadcasting, that represents only one way of organising and articulating a medium. Certainly, this approach can yield important results on the level of audience studies and identity politics, and in respect to government policy. Jock Given's work on broadcasting as a "set of technologies, social and cultural practices, cultural forms, industries, institutional forms, words and an idea" usefully contests the idea that broadcasting is dying or has no place in the digital future (46). However, research of this kind is often constrained by its lack of engagement with different orders of media, and its dependence on an idea of the One medium that is now under erasure.2 Attempting to read contemporary developments in light of the One of the mass media means that theory is often left to discuss the fate of an idea, broadcasting, that represents only one way of organising and articulating a medium. Certainly, this approach can yield important results on the level of audience studies and identity politics, and in respect to government policy. Jock Given's work on broadcasting as a "set of technologies, social and cultural practices, cultural forms, industries, institutional forms, words and an idea" usefully contests the idea that broadcasting is dying or has no place in the digital future (46). However, research of this kind is often constrained by its lack of engagement with different orders of media, and its dependence on an idea of the One medium that is now under erasure.2 Exploring the potential of 'Medium' as a primary term leads again into the problem of the One and the Many. The content of every medium may be, as McLuhan said, another medium (8). But we should search for the hidden One that binds together the Many. Indeed, multimedia can precisely be seen in this way: as a term that facilitates the singularising of multiple media. In a historically significant 1977 paper "Personal Dynamic Media" by Alan Kay and Adele Goldberg, we read that the essence of a medium is very much dependent on the way messages are embedded, changed, and viewed. Although digital computers were originally designed to do arithmetic computation, the ability to simulate the details of any descriptive model means that the computer, viewed as a medium itself, can be all other media if the embedding and viewing methods are sufficiently well provided. (255) It is following this passage that Kay and Goldberg use the term "metamedium" to describe this system, which effectively seals the Many into the One, and compromises any sense that 'multimedia' can fully live up to the idea of multiple media. Situating the term 'media' as a primary term is interesting primarily because Heim deems it the "natural sense of media". There is some value in re-asserting the most general understanding of this idea, which is that any artefact can serve to communicate something to the senses. That said, any exploration of this kind needs to keep a critical eye not just on the McLuhanesque extension of the senses that Heim mentions, but also the imperative that these artefacts must mediate, and function as a means of communication. In other words, any celebration of this conception of media needs to be careful not to naturalise the idea that communication is the transmission of ideal contents. As Derrida's work shows, a complex system is required for a media to work in this way. It is only via a particular system of representation that a medium comes to serve as a vehicle for communication (311-2). As such, we should be wary of designating this idea of media as 'natural'. There are of course other reasons to be cautious with the use of the term 'natural' in this context. Contemporary usage of 'media' show that the human sensorium has already entered a complex cyborg future in which human actions, digital files, data, scripts, can be considered 'media' in a performance work or some other assemblage. Contemporary media theory resolves some of the problems of the terms 'Medium', 'Media', 'the Media' serving as a primary conceptual figure by reading them against one another. Thus, the mass media can be criticised from the point of view of the broader potential of the medium, or transformations in a medium can be tracked through developments in interactive media. Various critical or comparative approaches can be adopted within the nexus defined by these three terms. One important path of investigation for media theory is the investigation of hybrid mixed forms of media as they re-emerge out of more or less well defined definitions of a medium. A concern that can be raised with this approach, however, is that it risks avoiding the problem of the One or Many altogether in the way it posits some media as 'pure' or less hybrid in the first instance. In the difficult process of approaching the problem of One or Many media, media theory may find it worthwhile listen in on discussion of the One or Many opposition in contemporary philosophy. Two terms that find a prominent place in Deleuze's discussion of the multiplicity are "differentiation" and "actualisation". I'd want to suggest that both terms should hold interest for media theorists. For example, in terms of the problem of One or Many Media, we can note that differentiation and actualisation have not always been looked at. Too often, the starting point for theories of media is to begin with a particular order of media, a conception of the One, and then situate multiple practices in relationship to this One. Thus, 'the media' or 'mass media' is able to take the position of centre, with the rest left subordinate. This gesture allows the plural form of 'media' to be dealt with in a reductive way, at the expense of an analysis of supposed plurality. (It also works to detach the discussion of the order of media in question from other academic and non-academic disciplines that may have a great deal to say about the way media work.) A different approach could be to look at the way this dominant order is actualised in the first place. Recognition that a multiplicity of different senses of media pre-exists any single order of media would seem to be a key step towards renewal in media theory. This piece has sought to disturb the way a notion of the One or Many media often works in the space of media theory. Rather than locate this issue in relation to only one definition of media or medium, this approach attempts to differentiate between different senses of media, ranging from those understandings linked to the human sensorium, those related to craft understandings, and those related to the computerised manipulation of media resources. The virtue of this approach is that it tackles head on the issue that there is no one understanding of media that can function as an over-arching term in the present. The human senses, craft, broadcasting, and digital manipulation are all limited in this respect. Any response to this situation needs to engage with this complexity by recognising that some understandings of media exceed the space of a medium. These other understandings can form useful provisional points of counter-actualisation.4 Footnotes Recent Australian government decisions about the differences between digital television and datacasting would be interesting to examine here. In relation to Given's work I'd suggest that a fuller examination of media's digital future needs to elaborate on the relationship between 'the media' and alternative understandings of the term in computing, for example, such as Kay and Goldberg's. In this way, the issue of future conceptions of media can be opened up alongside the issue of a future for the media. Monaco's, "Mediography: In the Middle of Things" is a rare example. In the section 'Levels of the Game' Monaco usefully distinguishes between different orders of media. My thanks to the anonymous M/C reviewers for their useful comments, and also Anna Munster for her suggestions. References Beniger, James R. "Personalisation of Mass Media and the Growth of Pseudo-Community." Communication Research 14.3 (June 1987): 352-71. Cubitt, Sean. Videography: Video Media as Art and Culture. London: Macmillan, 1993. Deleuze, Gilles. Bergsonism. Trans. Hugh Tomlinson and Barbara Habberjam. New York: Zone, 1991. Derrida, Jacques. Margins of Philosophy. Trans. Alan Bass. Brighton, Sussex: Harvester, 1986. Eco, Umberto. "The Multiplication of the Media." Travels in Hyper-Reality. Trans. William Weaver. London: Pan, 1986. 145-50. Given, Jock. The Death of Broadcasting: Media's Digital Future. Kensington: U of New South Wales P, 1998. Heim, Michael. Electric Language: A Philosophical Study of Word Processing. New Haven and London: Yale UP, 1987. Kay, Alan, and Adele Goldberg. "Personal Dynamic Media." A History of Personal Workstations. Ed. Adele Goldberg. New York: ACM/Addison-Wesley, 1988. 254-63. McLuhan, Marshall. Understanding Media: The Extensions of Man. London: Routledge and Kegan Paul, 1964. Monaco, James. "Mediography: In the Middle of Things." Media Culture. Ed. James Monaco. New York: Delta, 1978. 3-21. Ong, Walter. Orality and Literacy: The Technologising of the Word. London: Methuen, 1982. Patton, Paul. Deleuze and the Political. London: Routledge, 2000. Williams, Raymond. Keywords: A Vocabulary of Culture and Society. London: Fontana, 1976. Citation reference for this article MLA style: Steven Maras. "One or Many Media?" M/C: A Journal of Media and Culture 3.6 (2000). [your date of access] <http://www.api-network.com/mc/0012/many.php>. Chicago style: Steven Maras, "One or Many Media?" M/C: A Journal of Media and Culture 3, no. 6 (2000), <http://www.api-network.com/mc/0012/many.php> ([your date of access]). APA style: Steven Maras. (2000) One or many media? M/C: A Journal of Media and Culture 3(6). <http://www.api-network.com/mc/0012/many.php> ([your date of access]).
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21

McNair, Brian. "Vote!" M/C Journal 11, no. 1 (April 1, 2008). http://dx.doi.org/10.5204/mcj.21.

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The twentieth was, from one perspective, the democratic century — a span of one hundred years which began with no fully functioning democracies in existence anywhere on the planet (if one defines democracy as a political system in which there is both universal suffrage and competitive elections), and ended with 120 countries out of 192 classified by the Freedom House think tank as ‘democratic’. There are of course still many societies where democracy is denied or effectively neutered — the remaining outposts of state socialism, such as China, Cuba, and North Korea; most if not all of the Islamic countries; exceptional states such as Singapore, unapologetically capitalist in its economic system but resolutely authoritarian in its political culture. Many self-proclaimed democracies, including those of the UK, Australia and the US, are procedurally or conceptually flawed. Countries emerging out of authoritarian systems and now in a state of democratic transition, such as Russia and the former Soviet republics, are immersed in constant, sometimes violent struggle between reformers and reactionaries. Russia’s recent parliamentary elections were accompanied by the intimidation of parties and politicians who opposed Vladimir Putin’s increasingly populist and authoritarian approach to leadership. The same Freedom House report which describes the rise of democracy in the twentieth century acknowledges that many self-styled democracies are, at best, only ‘partly free’ in their political cultures (for detailed figures on the rise of global democracy, see the Freedom House website Democracy’s Century). Let’s not for a moment downplay these important qualifications to what can nonetheless be fairly characterised as a century-long expansion and globalisation of democracy, and the acceptance of popular sovereignty, expressed through voting for the party or candidate of one’s choice, as a universally recognised human right. That such a process has occurred, and continues in these early years of the twenty-first century, is irrefutable. In the Gaza strip, Hamas appeals to the legitimacy of a democratic election victory in its campaign to be recognised as the voice of the Palestinian people. However one judges the messianic tendencies and Islamist ideology of Mahmoud Ahmadinejad, it must be acknowledged that the Iranian people elected him, and that they have the power to throw him out of government next time they vote. That was never true of the Shah. The democratic resurgence in Latin America, taking in Venezuela, Peru and Bolivia among others has been a much-noted feature of international politics in recent times (Alves), presenting a welcome contrast to the dictatorships and death squads of the 1980s, even as it creates some uncomfortable dilemmas for the Bush administration (which must champion democratic government at the same time as it resents some of the choices people may make when they have the opportunity to vote). Since 9/11 a kind of democracy has expanded even to Afghanistan and Iraq, albeit at the point of a gun, and with no guarantees of survival beyond the end of military occupation by the US and its coalition allies. As this essay was being written, Pakistan’s state of emergency was ending and democratic elections scheduled, albeit in the shadow cast by the assassination of Benazir Bhutto in December 2007. Democracy, then — imperfect and limited as it can be; grudgingly delivered though it is by political elites in many countries, and subject to attack and roll back at any time — has become a global universal to which all claim allegiance, or at least pay lip service. The scale of this transformation, which has occurred in little more than one quarter of the time elapsed since the Putney debates of 1647 and the English revolution first established the principle of the sovereignty of parliament, is truly remarkable. (Tristram Hunt quotes lawyer Geoffrey Robertson in the Guardian to the effect that the Putney debates, staged in St Mary’s church in south-west London towards the end of the English civil war, launched “the idea that government requires the consent of freely and fairly elected representatives of all adult citizens irrespective of class or caste or status or wealth” – “A Jewel of Democracy”, Guardian, 26 Oct. 2007) Can it be true that less than one hundred years ago, in even the most advanced capitalist societies, 50 per cent of the people — women — did not have the right to vote? Or that black populations, indigenous or migrant, in countries such as the United States and Australia were deprived of basic citizenship rights until the 1960s and even later? Will future generations wonder how on earth it could have been that the vast majority of the people of South Africa were unable to vote until 1994, and that they were routinely imprisoned, tortured and killed when they demanded basic democratic rights? Or will they shrug and take it for granted, as so many of us who live in settled democracies already do? (In so far as ‘we’ includes the community of media and cultural studies scholars, I would argue that where there is reluctance to concede the scale and significance of democratic change, this arises out of continuing ambivalence about what ‘democracy’ means, a continuing suspicion of globalisation (in particular the globalisation of democratic political culture, still associated in some quarters with ‘the west’), and of the notion of ‘progress’ with which democracy is routinely associated. The intellectual roots of that ambivalence were various. Marxist-leninist inspired authoritarianism gripped much of the world until the fall of the Berlin Wall and the end of the cold war. Until that moment, it was still possible for many marxians in the scholarly community to view the idea of democracy with disdain — if not quite a dirty word, then a deeply flawed, highly loaded concept which masked and preserved underlying social inequalities more than it helped resolve them. Until 1989 or thereabouts, it was possible for ‘bourgeois democracy’ to be regarded as just one kind of democratic polity by the liberal and anti-capitalist left, which often regarded the ‘proletarian’ or ‘people’s’ democracy prevailing in the Soviet Union, China, Cuba or Vietnam as legitimate alternatives to the emerging capitalist norm of one person, one vote, for constituent assemblies which had real power and accountability. In terms not very different from those used by Marx and Engels in The German Ideology, belief in the value of democracy was conceived by this materialist school as a kind of false consciousness. It still is, by Noam Chomsky and others who continue to view democracy as a ‘necessary illusion’ (1989) without which capitalism could not be reproduced. From these perspectives voting gave, and gives us merely the illusion of agency and power in societies where capital rules as it always did. For democracy read ‘the manufacture of consent’; its expansion read not as progressive social evolution, but the universalisation of the myth of popular sovereignty, mobilised and utilised by the media-industrial-military complex to maintain its grip.) There are those who dispute this reading of events. In the 1960s, Habermas’s hugely influential Structural Transformation of the Public Sphere critiqued the manner in which democracy, and the public sphere underpinning it, had been degraded by public relations, advertising, and the power of private interests. In the period since, critical scholarly research and writing on political culture has been dominated by the Habermasian discourse of democratic decline, and the pervasive pessimism of those who see democracy, and the media culture which supports it, as fatally flawed, corrupted by commercialisation and under constant threat. Those, myself included, who challenged that view with a more positive reading of the trends (McNair, Journalism and Democracy; Cultural Chaos) have been denounced as naïve optimists, panglossian, utopian and even, in my own case, a ‘neo-liberal apologist’. (See an unpublished paper by David Miller, “System Failure: It’s Not Just the Media, It’s the Whole Bloody System”, delivered at Goldsmith’s College in 2003.) Engaging as they have been, I venture to suggest that these are the discourses and debates of an era now passing into history. Not only is it increasingly obvious that democracy is expanding globally into places where it never previously reached; it is also extending inwards, within nation states, driven by demands for greater local autonomy. In the United Kingdom, for example, the citizen is now able to vote not just in Westminster parliamentary elections (which determine the political direction of the UK government), but for European elections, local elections, and elections for devolved assemblies in Scotland, Wales and Northern Ireland. The people of London can vote for their mayor. There would by now have been devolved assemblies in the regions of England, too, had the people of the North East not voted against it in a November 2004 referendum. Notwithstanding that result, which surprised many in the New Labour government who held it as axiomatic that the more democracy there was, the better for all of us, the importance of enhancing and expanding democratic institutions, of allowing people to vote more often (and also in more efficient ways — many of these expansions of democracy have been tied to the introduction of systems of proportional representation) has become consensual, from the Mid West of America to the Middle East. The Democratic Paradox And yet, as the wave of democratic transformation has rolled on through the late twentieth and into the early twenty first century it is notable that, in many of the oldest liberal democracies at least, fewer people have been voting. In the UK, for example, in the period between 1945 and 2001, turnout at general elections never fell below 70 per cent. In 1992, the last general election won by the Conservatives before the rise of Tony Blair and New Labour, turnout was 78 per cent, roughly where it had been in the 1950s. In 2001, however, as Blair’s government sought re-election, turnout fell to an historic low for the UK of 59.4 per cent, and rose only marginally to 61.4 per cent in the most recent general election of 2005. In the US presidential elections of 1996 and 2000 turnouts were at historic lows of 47.2 and 49.3 per cent respectively, rising just above 50 per cent again in 2004 (figures by International Institute for Democracy and Electoral Assistance). At local level things are even worse. In only the second election for a devolved parliament in Scotland (2003) turnout was a mere 48.5 per cent, rising to 50.5 in 2007. These trends are not universal. In countries with compulsory voting, they mean very little — in Australia, where voting in parliamentary elections is compulsory, turnout averages in the 90s per cent. In France, while turnouts for parliamentary elections show a similar downward trend to the UK and the UK, presidential contests achieve turnouts of 80-plus per cent. In the UK and US, as noted, the most recent elections show modest growth in turnout from those historic lows of the late 1990s and early Noughties. There has grown, nonetheless, the perception, commonplace amongst academic commentators as well as journalists and politicians themselves, that we are living through a ‘crisis’ of democratic participation, a dangerous decline in the tendency to vote in elections which undermines the legitimacy of democracy itself. In communication scholarship a significant body of research and publication has developed around this theme, from Blumler and Gurevitch’s Crisis of Public Communication (1996), through Barnett and Gaber’s Westminster Tales (2000), to more recent studies such as Lewis et al.’s Citizens or Consumers (2005). All presume a problem of some kind with the practice of democracy and the “old fashioned ritual” of voting, as Lewis et al. describe it (2). Most link alleged inadequacies in the performance of the political media to what is interpreted as popular apathy (or antipathy) towards democracy. The media are blamed for the lack of public engagement with democratic politics which declining turnouts are argued to signal. Political journalists are said to be too aggressive and hyper-adversarial (Lloyd), behaving like the “feral beast” spoken of by Tony Blair in his 2007 farewell speech to the British people as prime minister. They are corrosively cynical and a “disaster for democracy”, as Steven Barnett and others argued in the first years of the twenty first century. They are not aggressive or adversarial enough, as the propaganda modellists allege, citing what they interpret as supine media coverage of Coalition policy in Iraq. The media put people off, rather than turn them on to democracy by being, variously, too nice or too nasty to politicians. What then, is the solution to the apparent paradox represented by the fact that there is more democracy, but less voting in elections than ever before; and that after centuries of popular struggle democratic assemblies proliferate, but in some countries barely half of the eligible voters can be bothered to participate? And what role have the media played in this unexpected phenomenon? If the scholarly community has been largely critical on this question, and pessimistic in its analyses of the role of the media, it has become increasingly clear that the one arena where people do vote more than ever before is that presented by the media, and entertainment media in particular. There has been, since the appearance of Big Brother and the subsequent explosion of competitive reality TV formats across the world, evidence of a huge popular appetite for voting on such matters as which amateur contestant on Pop Idol, or X Factor, or Fame Academy, or Operatunity goes on to have a chance of a professional career, a shot at the big time. Millions of viewers of the most popular reality TV strands queue up to register their votes on premium phone lines, the revenue from which makes up a substantial and growing proportion of the income of commercial TV companies. This explosion of voting behaviour has been made possible by the technology-driven emergence of new forms of participatory, interactive, digitised media channels which allow millions to believe that they can have an impact on the outcome of what are, at essence, game and talent shows. At the height of anxiety around the ‘crisis of democratic participation’ in the UK, observers noted that nearly 6.5 million people had voted in the Big Brother UK final in 2004. More than eight million voted during the 2004 run of the BBC’s Fame Academy series. While these numbers do not, contrary to popular belief, exceed the numbers of British citizens who vote in a general election (27.2 million in 2005), they do indicate an enthusiasm for voting which seems to contradict declining rates of democratic participation. People who will never get out and vote for their local councillor often appear more than willing to pick up the telephone or the laptop and cast a vote for their favoured reality TV contestant, even if it costs them money. It would be absurd to suggest that voting for a contestant on Big Brother is directly comparable to the act of choosing a government or a president. The latter is recognised as an expression of citizenship, with potentially significant consequences for the lives of individuals within their society. Voting on Big Brother, on the other hand, is unmistakeably entertainment, game-playing, a relatively risk-free exercise of choice — a bit of harmless fun, fuelled by office chat and relentless tabloid coverage of the contestants’ strengths and weaknesses. There is no evidence that readiness to participate in a telephone or online vote for entertainment TV translates into active citizenship, where ‘active’ means casting a vote in an election. The lesson delivered by the success of participatory media in recent years, however — first reality TV, and latterly a proliferation of online formats which encourage user participation and voting for one thing or another — is that people will vote, when they are able and motivated to do so. Voting is popular, in short, and never more so, irrespective of the level of popular participation recorded in recent elections. And if they will vote in their millions for a contestant on X Factor, or participate in competitions to determine the best movies or books on Facebook, they can presumably be persuaded to do so when an election for parliament comes around. This fact has been recognised by both media producers and politicians, and reflected in attempts to adapt the evermore sophisticated and efficient tools of participatory media to the democratic process, to engage media audiences as citizens by offering the kinds of voting opportunities in political debates, including election processes, which entertainment media have now made routinely available. ITV’s Vote for Me strand, broadcast in the run-up to the UK general election of 2005, used reality TV techniques to select a candidate who would actually take part in the forthcoming poll. The programme was broadcast in a late night, low audience slot, and failed to generate much interest, but it signalled a desire by media producers to harness the appeal of participatory media in a way which could directly impact on levels of democratic engagement. The honourable failure of Vote for Me (produced by the same team which made the much more successful live debate shows featuring prime minister Tony Blair — Ask Tony Blair, Ask the Prime Minister) might be viewed as evidence that readiness to vote in the context of a TV game show does not translate directly into voting for parties and politicians, and that the problem in this respect — the crisis of democratic participation, such that it exists — is located elsewhere. People can vote in democratic elections, but choose not to, perhaps because they feel that the act is meaningless (because parties are ideologically too similar), or ineffectual (because they see no impact of voting in their daily lives or in the state of the country), or irrelevant to their personal priorities and life styles. Voting rates have increased in the US and the UK since September 11 2001, suggesting perhaps that when the political stakes are raised, and the question of who is in government seems to matter more than it did, people act accordingly. Meantime, media producers continue to make money by developing formats and channels on the assumption that audiences wish to participate, to interact, and to vote. Whether this form of participatory media consumption for the purposes of play can be translated into enhanced levels of active citizenship, and whether the media can play a significant contributory role in that process, remains to be seen. References Alves, R.C. “From Lapdog to Watchdog: The Role of the Press in Latin America’s Democratisation.” In H. de Burgh, ed., Making Journalists. London: Routledge, 2005. 181-202. Anderson, P.J., and G. Ward (eds.). The Future of Journalism in the Advanced Democracies. Aldershot: Ashgate Publishing, 2007. Barnett, S. “The Age of Contempt.” Guardian 28 October 2002. < http://politics.guardian.co.uk/media/comment/0,12123,820577,00.html >. Barnett, S., and I. Gaber. Westminster Tales. London: Continuum, 2001. Blumler, J., and M. Gurevitch. The Crisis of Public Communication. London: Routledge, 1996. Habermas, J. The Structural Transformation of the Public Sphere. Cambridge: Polity Press, 1989. Lewis, J., S. Inthorn, and K. Wahl-Jorgensen. Citizens or Consumers? What the Media Tell Us about Political Participation. Milton Keynes: Open University Press, 2005. Lloyd, John. What the Media Are Doing to Our Politics. London: Constable, 2004. McNair, B. Journalism and Democracy: A Qualitative Evaluation of the Political Public Sphere. London: Routledge, 2000. ———. Cultural Chaos: News, Journalism and Power in a Globalised World. London: Routledge, 2006.
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22

McNair, Brian. "Vote!" M/C Journal 10, no. 6 (April 1, 2008). http://dx.doi.org/10.5204/mcj.2714.

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The twentieth was, from one perspective, the democratic century — a span of one hundred years which began with no fully functioning democracies in existence anywhere on the planet (if one defines democracy as a political system in which there is both universal suffrage and competitive elections), and ended with 120 countries out of 192 classified by the Freedom House think tank as ‘democratic’. There are of course still many societies where democracy is denied or effectively neutered — the remaining outposts of state socialism, such as China, Cuba, and North Korea; most if not all of the Islamic countries; exceptional states such as Singapore, unapologetically capitalist in its economic system but resolutely authoritarian in its political culture. Many self-proclaimed democracies, including those of the UK, Australia and the US, are procedurally or conceptually flawed. Countries emerging out of authoritarian systems and now in a state of democratic transition, such as Russia and the former Soviet republics, are immersed in constant, sometimes violent struggle between reformers and reactionaries. Russia’s recent parliamentary elections were accompanied by the intimidation of parties and politicians who opposed Vladimir Putin’s increasingly populist and authoritarian approach to leadership. The same Freedom House report which describes the rise of democracy in the twentieth century acknowledges that many self-styled democracies are, at best, only ‘partly free’ in their political cultures (for detailed figures on the rise of global democracy, see the Freedom House website Democracy’s Century). Let’s not for a moment downplay these important qualifications to what can nonetheless be fairly characterised as a century-long expansion and globalisation of democracy, and the acceptance of popular sovereignty, expressed through voting for the party or candidate of one’s choice, as a universally recognised human right. That such a process has occurred, and continues in these early years of the twenty-first century, is irrefutable. In the Gaza strip, Hamas appeals to the legitimacy of a democratic election victory in its campaign to be recognised as the voice of the Palestinian people. However one judges the messianic tendencies and Islamist ideology of Mahmoud Ahmadinejad, it must be acknowledged that the Iranian people elected him, and that they have the power to throw him out of government next time they vote. That was never true of the Shah. The democratic resurgence in Latin America, taking in Venezuela, Peru and Bolivia among others has been a much-noted feature of international politics in recent times (Alves), presenting a welcome contrast to the dictatorships and death squads of the 1980s, even as it creates some uncomfortable dilemmas for the Bush administration (which must champion democratic government at the same time as it resents some of the choices people may make when they have the opportunity to vote). Since 9/11 a kind of democracy has expanded even to Afghanistan and Iraq, albeit at the point of a gun, and with no guarantees of survival beyond the end of military occupation by the US and its coalition allies. As this essay was being written, Pakistan’s state of emergency was ending and democratic elections scheduled, albeit in the shadow cast by the assassination of Benazir Bhutto in December 2007. Democracy, then — imperfect and limited as it can be; grudgingly delivered though it is by political elites in many countries, and subject to attack and roll back at any time — has become a global universal to which all claim allegiance, or at least pay lip service. The scale of this transformation, which has occurred in little more than one quarter of the time elapsed since the Putney debates of 1647 and the English revolution first established the principle of the sovereignty of parliament, is truly remarkable. (Tristram Hunt quotes lawyer Geoffrey Robertson in the Guardian to the effect that the Putney debates, staged in St Mary’s church in south-west London towards the end of the English civil war, launched “the idea that government requires the consent of freely and fairly elected representatives of all adult citizens irrespective of class or caste or status or wealth” – “A Jewel of Democracy”, Guardian, 26 Oct. 2007) Can it be true that less than one hundred years ago, in even the most advanced capitalist societies, 50 per cent of the people — women — did not have the right to vote? Or that black populations, indigenous or migrant, in countries such as the United States and Australia were deprived of basic citizenship rights until the 1960s and even later? Will future generations wonder how on earth it could have been that the vast majority of the people of South Africa were unable to vote until 1994, and that they were routinely imprisoned, tortured and killed when they demanded basic democratic rights? Or will they shrug and take it for granted, as so many of us who live in settled democracies already do? (In so far as ‘we’ includes the community of media and cultural studies scholars, I would argue that where there is reluctance to concede the scale and significance of democratic change, this arises out of continuing ambivalence about what ‘democracy’ means, a continuing suspicion of globalisation (in particular the globalisation of democratic political culture, still associated in some quarters with ‘the west’), and of the notion of ‘progress’ with which democracy is routinely associated. The intellectual roots of that ambivalence were various. Marxist-leninist inspired authoritarianism gripped much of the world until the fall of the Berlin Wall and the end of the cold war. Until that moment, it was still possible for many marxians in the scholarly community to view the idea of democracy with disdain — if not quite a dirty word, then a deeply flawed, highly loaded concept which masked and preserved underlying social inequalities more than it helped resolve them. Until 1989 or thereabouts, it was possible for ‘bourgeois democracy’ to be regarded as just one kind of democratic polity by the liberal and anti-capitalist left, which often regarded the ‘proletarian’ or ‘people’s’ democracy prevailing in the Soviet Union, China, Cuba or Vietnam as legitimate alternatives to the emerging capitalist norm of one person, one vote, for constituent assemblies which had real power and accountability. In terms not very different from those used by Marx and Engels in The German Ideology, belief in the value of democracy was conceived by this materialist school as a kind of false consciousness. It still is, by Noam Chomsky and others who continue to view democracy as a ‘necessary illusion’ (1989) without which capitalism could not be reproduced. From these perspectives voting gave, and gives us merely the illusion of agency and power in societies where capital rules as it always did. For democracy read ‘the manufacture of consent’; its expansion read not as progressive social evolution, but the universalisation of the myth of popular sovereignty, mobilised and utilised by the media-industrial-military complex to maintain its grip.) There are those who dispute this reading of events. In the 1960s, Habermas’s hugely influential Structural Transformation of the Public Sphere critiqued the manner in which democracy, and the public sphere underpinning it, had been degraded by public relations, advertising, and the power of private interests. In the period since, critical scholarly research and writing on political culture has been dominated by the Habermasian discourse of democratic decline, and the pervasive pessimism of those who see democracy, and the media culture which supports it, as fatally flawed, corrupted by commercialisation and under constant threat. Those, myself included, who challenged that view with a more positive reading of the trends (McNair, Journalism and Democracy; Cultural Chaos) have been denounced as naïve optimists, panglossian, utopian and even, in my own case, a ‘neo-liberal apologist’. (See an unpublished paper by David Miller, “System Failure: It’s Not Just the Media, It’s the Whole Bloody System”, delivered at Goldsmith’s College in 2003.) Engaging as they have been, I venture to suggest that these are the discourses and debates of an era now passing into history. Not only is it increasingly obvious that democracy is expanding globally into places where it never previously reached; it is also extending inwards, within nation states, driven by demands for greater local autonomy. In the United Kingdom, for example, the citizen is now able to vote not just in Westminster parliamentary elections (which determine the political direction of the UK government), but for European elections, local elections, and elections for devolved assemblies in Scotland, Wales and Northern Ireland. The people of London can vote for their mayor. There would by now have been devolved assemblies in the regions of England, too, had the people of the North East not voted against it in a November 2004 referendum. Notwithstanding that result, which surprised many in the New Labour government who held it as axiomatic that the more democracy there was, the better for all of us, the importance of enhancing and expanding democratic institutions, of allowing people to vote more often (and also in more efficient ways — many of these expansions of democracy have been tied to the introduction of systems of proportional representation) has become consensual, from the Mid West of America to the Middle East. The Democratic Paradox And yet, as the wave of democratic transformation has rolled on through the late twentieth and into the early twenty first century it is notable that, in many of the oldest liberal democracies at least, fewer people have been voting. In the UK, for example, in the period between 1945 and 2001, turnout at general elections never fell below 70 per cent. In 1992, the last general election won by the Conservatives before the rise of Tony Blair and New Labour, turnout was 78 per cent, roughly where it had been in the 1950s. In 2001, however, as Blair’s government sought re-election, turnout fell to an historic low for the UK of 59.4 per cent, and rose only marginally to 61.4 per cent in the most recent general election of 2005. In the US presidential elections of 1996 and 2000 turnouts were at historic lows of 47.2 and 49.3 per cent respectively, rising just above 50 per cent again in 2004 (figures by International Institute for Democracy and Electoral Assistance). At local level things are even worse. In only the second election for a devolved parliament in Scotland (2003) turnout was a mere 48.5 per cent, rising to 50.5 in 2007. These trends are not universal. In countries with compulsory voting, they mean very little — in Australia, where voting in parliamentary elections is compulsory, turnout averages in the 90s per cent. In France, while turnouts for parliamentary elections show a similar downward trend to the UK and the UK, presidential contests achieve turnouts of 80-plus per cent. In the UK and US, as noted, the most recent elections show modest growth in turnout from those historic lows of the late 1990s and early Noughties. There has grown, nonetheless, the perception, commonplace amongst academic commentators as well as journalists and politicians themselves, that we are living through a ‘crisis’ of democratic participation, a dangerous decline in the tendency to vote in elections which undermines the legitimacy of democracy itself. In communication scholarship a significant body of research and publication has developed around this theme, from Blumler and Gurevitch’s Crisis of Public Communication (1996), through Barnett and Gaber’s Westminster Tales (2000), to more recent studies such as Lewis et al.’s Citizens or Consumers (2005). All presume a problem of some kind with the practice of democracy and the “old fashioned ritual” of voting, as Lewis et al. describe it (2). Most link alleged inadequacies in the performance of the political media to what is interpreted as popular apathy (or antipathy) towards democracy. The media are blamed for the lack of public engagement with democratic politics which declining turnouts are argued to signal. Political journalists are said to be too aggressive and hyper-adversarial (Lloyd), behaving like the “feral beast” spoken of by Tony Blair in his 2007 farewell speech to the British people as prime minister. They are corrosively cynical and a “disaster for democracy”, as Steven Barnett and others argued in the first years of the twenty first century. They are not aggressive or adversarial enough, as the propaganda modellists allege, citing what they interpret as supine media coverage of Coalition policy in Iraq. The media put people off, rather than turn them on to democracy by being, variously, too nice or too nasty to politicians. What then, is the solution to the apparent paradox represented by the fact that there is more democracy, but less voting in elections than ever before; and that after centuries of popular struggle democratic assemblies proliferate, but in some countries barely half of the eligible voters can be bothered to participate? And what role have the media played in this unexpected phenomenon? If the scholarly community has been largely critical on this question, and pessimistic in its analyses of the role of the media, it has become increasingly clear that the one arena where people do vote more than ever before is that presented by the media, and entertainment media in particular. There has been, since the appearance of Big Brother and the subsequent explosion of competitive reality TV formats across the world, evidence of a huge popular appetite for voting on such matters as which amateur contestant on Pop Idol, or X Factor, or Fame Academy, or Operatunity goes on to have a chance of a professional career, a shot at the big time. Millions of viewers of the most popular reality TV strands queue up to register their votes on premium phone lines, the revenue from which makes up a substantial and growing proportion of the income of commercial TV companies. This explosion of voting behaviour has been made possible by the technology-driven emergence of new forms of participatory, interactive, digitised media channels which allow millions to believe that they can have an impact on the outcome of what are, at essence, game and talent shows. At the height of anxiety around the ‘crisis of democratic participation’ in the UK, observers noted that nearly 6.5 million people had voted in the Big Brother UK final in 2004. More than eight million voted during the 2004 run of the BBC’s Fame Academy series. While these numbers do not, contrary to popular belief, exceed the numbers of British citizens who vote in a general election (27.2 million in 2005), they do indicate an enthusiasm for voting which seems to contradict declining rates of democratic participation. People who will never get out and vote for their local councillor often appear more than willing to pick up the telephone or the laptop and cast a vote for their favoured reality TV contestant, even if it costs them money. It would be absurd to suggest that voting for a contestant on Big Brother is directly comparable to the act of choosing a government or a president. The latter is recognised as an expression of citizenship, with potentially significant consequences for the lives of individuals within their society. Voting on Big Brother, on the other hand, is unmistakeably entertainment, game-playing, a relatively risk-free exercise of choice — a bit of harmless fun, fuelled by office chat and relentless tabloid coverage of the contestants’ strengths and weaknesses. There is no evidence that readiness to participate in a telephone or online vote for entertainment TV translates into active citizenship, where ‘active’ means casting a vote in an election. The lesson delivered by the success of participatory media in recent years, however — first reality TV, and latterly a proliferation of online formats which encourage user participation and voting for one thing or another — is that people will vote, when they are able and motivated to do so. Voting is popular, in short, and never more so, irrespective of the level of popular participation recorded in recent elections. And if they will vote in their millions for a contestant on X Factor, or participate in competitions to determine the best movies or books on Facebook, they can presumably be persuaded to do so when an election for parliament comes around. This fact has been recognised by both media producers and politicians, and reflected in attempts to adapt the evermore sophisticated and efficient tools of participatory media to the democratic process, to engage media audiences as citizens by offering the kinds of voting opportunities in political debates, including election processes, which entertainment media have now made routinely available. ITV’s Vote for Me strand, broadcast in the run-up to the UK general election of 2005, used reality TV techniques to select a candidate who would actually take part in the forthcoming poll. The programme was broadcast in a late night, low audience slot, and failed to generate much interest, but it signalled a desire by media producers to harness the appeal of participatory media in a way which could directly impact on levels of democratic engagement. The honourable failure of Vote for Me (produced by the same team which made the much more successful live debate shows featuring prime minister Tony Blair — Ask Tony Blair, Ask the Prime Minister) might be viewed as evidence that readiness to vote in the context of a TV game show does not translate directly into voting for parties and politicians, and that the problem in this respect — the crisis of democratic participation, such that it exists — is located elsewhere. People can vote in democratic elections, but choose not to, perhaps because they feel that the act is meaningless (because parties are ideologically too similar), or ineffectual (because they see no impact of voting in their daily lives or in the state of the country), or irrelevant to their personal priorities and life styles. Voting rates have increased in the US and the UK since September 11 2001, suggesting perhaps that when the political stakes are raised, and the question of who is in government seems to matter more than it did, people act accordingly. Meantime, media producers continue to make money by developing formats and channels on the assumption that audiences wish to participate, to interact, and to vote. Whether this form of participatory media consumption for the purposes of play can be translated into enhanced levels of active citizenship, and whether the media can play a significant contributory role in that process, remains to be seen. References Alves, R.C. “From Lapdog to Watchdog: The Role of the Press in Latin America’s Democratisation.” In H. de Burgh, ed., Making Journalists. London: Routledge, 2005. 181-202. Anderson, P.J., and G. Ward (eds.). The Future of Journalism in the Advanced Democracies. Aldershot: Ashgate Publishing, 2007. Barnett, S. “The Age of Contempt.” Guardian 28 October 2002. http://politics.guardian.co.uk/media/comment/0,12123,820577,00.html>. Barnett, S., and I. Gaber. Westminster Tales. London: Continuum, 2001. Blumler, J., and M. Gurevitch. The Crisis of Public Communication. London: Routledge, 1996. Habermas, J. The Structural Transformation of the Public Sphere. Cambridge: Polity Press, 1989. Lewis, J., S. Inthorn, and K. Wahl-Jorgensen. Citizens or Consumers? What the Media Tell Us about Political Participation. Milton Keynes: Open University Press, 2005. Lloyd, John. What the Media Are Doing to Our Politics. London: Constable, 2004. McNair, B. Journalism and Democracy: A Qualitative Evaluation of the Political Public Sphere. London: Routledge, 2000. ———. Cultural Chaos: News, Journalism and Power in a Globalised World. London: Routledge, 2006. Citation reference for this article MLA Style McNair, Brian. "Vote!." M/C Journal 10.6/11.1 (2008). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0804/01-mcnair.php>. APA Style McNair, B. (Apr. 2008) "Vote!," M/C Journal, 10(6)/11(1). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0804/01-mcnair.php>.
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23

Wise, Jenny, and Lesley McLean. "Making Light of Convicts." M/C Journal 24, no. 1 (March 15, 2021). http://dx.doi.org/10.5204/mcj.2737.

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Introduction The social roles of alcohol consumption are rich and varied, with different types of alcoholic beverages reflecting important symbolic and cultural meanings. Sparkling wine is especially notable for its association with secular and sacred celebrations. Indeed, sparkling wine is rarely drunk as a matter of routine; bottles of such wine signal special occasions, heightened by the formality and excitement associated with opening the bottle and controlling (or not!) the resultant fizz (Faith). Originating in England and France in the late 1600s, sparkling wine marked a dramatic shift in winemaking techniques, with winemakers deliberately adding “fizz” or bubbles to their product (Faith). The resulting effervescent wines were first enjoyed by the social elite of European society, signifying privilege, wealth, luxury and nobility; however, new techniques for producing, selling and distributing the wines created a mass consumer culture (Guy). Production of Australian sparkling wines began in the late nineteenth century and consumption remains popular. As a “new world” country – that is, one not located in the wine producing areas of Europe – Australian sparkling wines cannot directly draw on the same marketing traditions as those of the “old world”. One enterprising company, Treasury Wine Estates, markets a range of wines, including a sparkling variety, called 19 Crimes, that draws, not on European traditions tied to luxury, wealth and prestige, but Australia’s colonial history. Using Augmented Reality and interactive story-telling, 19 Crimes wine labels feature convicts who had committed one or more of 19 crimes punishable by transportation to Australia from Britain. The marketing of sparkling wine using convict images and convict stories of transportation have not diminished the celebratory role of consuming “bubbly”. Rather, in exploring the marketing techniques employed by the company, particularly when linked to the traditional drink of celebration, we argue that 19 Crimes, while fun and informative, nevertheless romanticises convict experiences and Australia’s convict past. Convict Heritage and Re-Appropriating the Convict Image Australia’s cultural heritage is undeniably linked to its convict past. Convicts were transported to Australia from England and Ireland over an 80-year period between 1788-1868. While the convict system in Australia was not predominantly characterised by incarceration and institutionalisation (Jones 18) the work they performed was often forced and physically taxing, and food and clothing shortages were common. Transportation meant exile, and “it was a fierce punishment that ejected men, women and children from their homelands into distant and unknown territories” (Bogle 23). Convict experiences of transportation often varied and were dependent not just on the offender themselves (for example their original crime, how willing they were to work and their behaviour), but also upon the location they were sent to. “Normal” punishment could include solitary confinement, physical reprimands (flogging) or hard labour in chain gangs. From the time that transportation ceased in the mid 1800s, efforts were made to distance Australia’s future from the “convict stain” of its past (Jones). Many convict establishments were dismantled or repurposed with the intent of forgetting the past, although some became sites of tourist visitation from the time of closure. Importantly, however, the wider political and social reluctance to engage in discourse regarding Australia’s “unsavoury historical incident” of its convict past continued up until the 1970s (Jones 26). During the 1970s Australia’s convict heritage began to be discussed more openly, and indeed, more favourably (Welch 597). Many today now view Australia’s convicts as “reluctant pioneers” (Barnard 7), and as such they are celebrated within our history. In short, the convict heritage is now something to be celebrated rather than shunned. This celebration has been capitalised upon by tourist industries and more recently by wine label 19 Crimes. “19 Crimes: Cheers to the Infamous” The Treasury Wine Estates brand launched 19 Crimes in 2011 to a target population of young men aged between 18 and 34 (Lyons). Two limited edition vintages sold out in 2011 with “virtually no promotion” (19 Crimes, “Canadians”). In 2017, 19 Crimes became the first wine to use an Augmented Reality (AR) app (the app was later renamed Living Wines Labels in 2018) that allowed customers to hover their [smart] phone in front of a bottle of the wine and [watch] mugshots of infamous 18th century British criminals come to life as 3D characters who recount their side of the story. Having committed at least one of the 19 crimes punishable by exile to Australia, these convicts now humor and delight wine drinkers across the globe. (Lirie) Given the target audience of the 19 Crimes wine was already 18-34 year old males, AR made sense as a marketing technique. Advertisers are well aware the millennial generation is “digitally empowered” and the AR experience was created to not only allow “consumers to engage with 19 Crimes wines but also explore some of the stories of Australia’s convict past … [as] told by the convicts-turned-colonists themselves!” (Lilley cited in Szentpeteri 1-2). The strategy encourages people to collect convicts by purchasing other 19 Crimes alcohol to experience a wider range of stories. The AR has been highly praised: they [the labels] animate, explaining just what went down and giving a richer experience to your beverage; engaging both the mind and the taste buds simultaneously … . ‘A fantastic app that brings a little piece of history to life’, writes one user on the Apple app store. ‘I jumped out of my skin when the mugshot spoke to me’. (Stone) From here, the success of 19 Crimes has been widespread. For example, in November 2020, media reports indicated that 19 Crimes red wine was the most popular supermarket wine in the UK (Lyons; Pearson-Jones). During the UK COVID lockdown in 2020, 19 Crimes sales increased by 148 per cent in volume (Pearson-Jones). This success is in no small part to its innovative marketing techniques, which of course includes the AR technology heralded as a way to enhance the customer experience (Lirie). The 19 Crimes wine label explicitly celebrates infamous convicts turned settlers. The website “19 Crimes: Cheers to the Infamous” incorporates ideas of celebration, champagne and bubbles by encouraging people to toast their mates: the convicts on our wines are not fiction. They were of flesh and blood, criminals and scholars. Their punishment of transportation should have shattered their spirits. Instead, it forged a bond stronger than steel. Raise a glass to our convict past and the principles these brave men and women lived by. (19 Crimes, “Cheers”) While using alcohol, and in particular sparkling wine, to participate in a toasting ritual is the “norm” for many social situations, what is distinctive about the 19 Crimes label is that they have chosen to merchandise and market known offenders for individuals to encounter and collect as part of their drinking entertainment. This is an innovative and highly popular concept. According to one marketing company: “19 Crimes Wines celebrate the rebellious spirit of the more than 160,000 exiled men and women, the rule breakers and law defying citizens that forged a new culture and national spirit in Australia” (Social Playground). The implication is that by drinking this brand of [sparkling] wine, consumers are also partaking in celebrating those convicts who “forged” Australian culture and national spirit. In many ways, this is not a “bad thing”. 19 Crimes are promoting Australian cultural history in unique ways and on a very public and international scale. The wine also recognises the hard work and success stories of the many convicts that did indeed build Australia. Further, 19 Crimes are not intentionally minimising the experiences of convicts. They implicitly acknowledge the distress felt by convicts noting that it “should have shattered their spirits”. However, at times, the narratives and marketing tools romanticise the convict experience and culturally reinterpret a difficult experience into one of novelty. They also tap into Australia’s embracement of larrikinism. In many ways, 19 Crimes are encouraging consumers to participate in larrikin behaviour, which Bellanta identifies as being irreverent, mocking authority, showing a disrespect for social subtleties and engaging in boisterous drunkenness with mates. Celebrating convict history with a glass of bubbly certainly mocks authority, as does participating in cultural practices that subvert original intentions. Several companies in the US and Europe are now reportedly offering the service of selling wine bottle labels with customisable mugshots. Journalist Legaspi suggests that the perfect gift for anyone who wants a sparkling wine or cider to toast with during the Yuletide season would be having a customisable mugshot as a wine bottle label. The label comes with the person’s mugshot along with a “goofy ‘crime’ that fits the person-appealing” (Sotelo cited in Legaspi). In 2019, Social Playground partnered with MAAKE and Dan Murphy's stores around Australia to offer customers their own personalised sticker mugshots that could be added to the wine bottles. The campaign was intended to drive awareness of 19 Crimes, and mugshot photo areas were set up in each store. Customers could then pose for a photo against the “mug shot style backdrop. Each photo was treated with custom filters to match the wine labels actual packaging” and then printed on a sticker (Social Playground). The result was a fun photo moment, delivered as a personalised experience. Shoppers were encouraged to purchase the product to personalise their bottle, with hundreds of consumers taking up the offer. With instant SMS delivery, consumers also received a branded print that could be shared so [sic] social media, driving increased brand awareness for 19 Crimes. (Social Playground) While these customised labels were not interactive, they lent a unique and memorable spin to the wine. In many circumstances, adding personalised photographs to wine bottles provides a perfect and unique gift; yet, could be interpreted as making light of the conditions experienced by convicts. However, within our current culture, which celebrates our convict heritage and embraces crime consumerism, the reframing of a mugshot from a tool used by the State to control into a novelty gift or memento becomes culturally acceptable and desirable. Indeed, taking a larrikin stance, the reframing of the mugshot is to be encouraged. It should be noted that while some prisons were photographing criminals as early as the 1840s, it was not common practice before the 1870s in England. The Habitual Criminals Act of 1869 has been attributed with accelerating the use of criminal photographs, and in 1871 the Crimes Prevention Act mandated the photographing of criminals (Clark). Further, in Australia, convicts only began to be photographed in the early 1870s (Barnard) and only in Western Australia and Port Arthur (Convict Records, “Resources”), restricting the availability of images which 19 Crimes can utilise. The marketing techniques behind 19 Crimes and the Augmented app offered by Living Wines Labels ensure that a very particular picture of the convicts is conveyed to its customers. As seen above, convicts are labelled in jovial terms such as “rule breakers”, having a “rebellious spirit” or “law defying citizens”, again linking to notions of larrikinism and its celebration. 19 Crimes have been careful to select convicts that have a story linked to “rule breaking, culture creating and overcoming adversity” (19 Crimes, “Snoop”) as well as convicts who have become settlers, or in other words, the “success stories”. This is an ingenious marketing strategy. Through selecting success stories, 19 Crimes are able to create an environment where consumers can enjoy their bubbly while learning about a dark period of Australia’s heritage. Yet, there is a distancing within the narratives that these convicts are actually “criminals”, or where their criminal behaviour is acknowledged, it is presented in a way that celebrates it. Words such as criminals, thieves, assault, manslaughter and repeat offenders are foregone to ensure that consumers are never really reminded that they may be celebrating “bad” people. The crimes that make up 19 Crimes include: Grand Larceny, theft above the value of one shilling. Petty Larceny, theft under one shilling. Buying or receiving stolen goods, jewels, and plate... Stealing lead, iron, or copper, or buying or receiving. Impersonating an Egyptian. Stealing from furnished lodgings. Setting fire to underwood. Stealing letters, advancing the postage, and secreting the money. Assault with an intent to rob. Stealing fish from a pond or river. Stealing roots, trees, or plants, or destroying them. Bigamy. Assaulting, cutting, or burning clothes. Counterfeiting the copper coin... Clandestine marriage. Stealing a shroud out of a grave. Watermen carrying too many passengers on the Thames, if any drowned. Incorrigible rogues who broke out of Prison and persons reprieved from capital punishment. Embeuling Naval Stores, in certain cases. (19 Crimes, “Crimes”) This list has been carefully chosen to fit the narrative that convicts were transported in the main for what now appear to be minimal offences, rather than for serious crimes which would otherwise have been punished by death, allowing the consumer to enjoy their bubbly without engaging too closely with the convict story they are experiencing. The AR experience offered by these labels provides consumers with a glimpse of the convicts’ stories. Generally, viewers are told what crime the convict committed, a little of the hardships they encountered and the success of their outcome. Take for example the transcript of the Blanc de Blancs label: as a soldier I fought for country. As a rebel I fought for cause. As a man I fought for freedom. My name is James Wilson and I fight to the end. I am not ashamed to speak the truth. I was tried for treason. Banished to Australia. Yet I challenged my fate and brought six of my brothers to freedom. Think that we have been nearly nine years in this living tomb since our first arrest and that it is impossible for mind or body to withstand the continual strain that is upon them. One or the other must give way. While the contrived voice of James Wilson speaks about continual strain on the body and mind, and having to live in a “living tomb” [Australia] the actual difficulties experienced by convicts is not really engaged with. Upon further investigation, it is also evident that James Wilson was not an ordinary convict, nor was he strictly tried for treason. Information on Wilson is limited, however from what is known it is clear that he enlisted in the British Army at age 17 to avoid arrest when he assaulted a policeman (Snoots). In 1864 he joined the Irish Republican Brotherhood and became a Fenian; which led him to desert the British Army in 1865. The following year he was arrested for desertion and was convicted by the Dublin General Court Martial for the crime of being an “Irish rebel” (Convict Records, “Wilson”), desertion and mutinous conduct (photo from the Wild Geese Memorial cited in The Silver Voice). Prior to transportation, Wilson was photographed at Dublin Mountjoy Prison in 1866 (Manuscripts and Archives Division), and this is the photo that appears on the Blanc de Blancs label. He arrived in Fremantle, Western Australia on 9 January 1868. On 3 June 1869 Wilson “was sentenced to fourteen days solitary, confinement including ten days on bread and water” (photo from the Wild Geese Memorial cited in The Silver Voice) for an unknown offence or breach of conduct. A few years into his sentence he sent a letter to a fellow Fenian New York journalist John Devoy. Wilson wrote that his was a voice from the tomb. For is not this a living tomb? In the tomb it is only a man’s body is good for the worms but in this living tomb the canker worm of care enters the very soul. Think that we have been nearly nine years in this living tomb since our first arrest and that it is impossible for mind or body to withstand the continual strain that is upon them. One or the other must give way. (Wilson, 1874, cited in FitzSimons; emphasis added) Note the last two lines of the extract of the letter have been used verbatim by 19 Crimes to create their interactive label. This letter sparked a rescue mission which saw James Wilson and five of his fellow prisoners being rescued and taken to America where Wilson lived out his life (Reid). This escape has been nicknamed “The Great Escape” and a memorial was been built in 2005 in Rockingham where the escape took place. While 19 Crimes have re-created many elements of Wilson’s story in the interactive label, they have romanticised some aspects while generalising the conditions endured by convicts. For example, citing treason as Wilson’s crime rather than desertion is perhaps meant to elicit more sympathy for his situation. Further, the selection of a Fenian convict (who were often viewed as political prisoners that were distinct from the “criminal convicts”; Amos) allows 19 Crimes to build upon narratives of rule breaking by focussing on a convict who was sent to Australia for fighting for what he believed in. In this way, Wilson may not be seen as a “real” criminal, but rather someone to be celebrated and admired. Conclusion As a “new world” producer of sparkling wine, it was important for 19 Crimes to differentiate itself from the traditionally more sophisticated market of sparkling-wine consumers. At a lower price range, 19 Crimes caters to a different, predominantly younger, less wealthy clientele, who nevertheless consume alcoholic drinks symbolic to the occasion. The introduction of an effervescent wine to their already extensive collection encourages consumers to buy their product to use in celebratory contexts where the consumption of bubbly defines the occasion. The marketing of Blanc de Blancs directly draws upon ideas of celebration whilst promoting an image and story of a convict whose situation is admired – not the usual narrative that one associates with celebration and bubbly. Blanc de Blancs, and other 19 Crimes wines, celebrate “the rules they [convicts] broke and the culture they built” (19 Crimes, “Crimes”). This is something that the company actively promotes through its website and elsewhere. Using AR, 19 Crimes are providing drinkers with selective vantage points that often sensationalise the reality of transportation and disengage the consumer from that reality (Wise and McLean 569). Yet, 19 Crimes are at least engaging with the convict narrative and stimulating interest in the convict past. Consumers are being informed, convicts are being named and their stories celebrated instead of shunned. Consumers are comfortable drinking bubbly from a bottle that features a convict because the crimes committed by the convict (and/or to the convict by the criminal justice system) occurred so long ago that they have now been romanticised as part of Australia’s colourful history. The mugshot has been re-appropriated within our culture to become a novelty or fun interactive experience in many social settings. For example, many dark tourist sites allow visitors to take home souvenir mugshots from decommissioned police and prison sites to act as a memento of their visit. The promotional campaign for people to have their own mugshot taken and added to a wine bottle, while now a cultural norm, may diminish the real intent behind a mugshot for some people. For example, while drinking your bubbly or posing for a fake mugshot, it may be hard to remember that at the time their photographs were taken, convicts and transportees were “ordered to sit for the camera” (Barnard 7), so as to facilitate State survelliance and control over these individuals (Wise and McLean 562). Sparkling wine, and the bubbles that it contains, are intended to increase fun and enjoyment. Yet, in the case of 19 Crimes, the application of a real-life convict to a sparkling wine label adds an element of levity, but so too novelty and romanticism to what are ultimately narratives of crime and criminal activity; thus potentially “making light” of the convict experience. 19 Crimes offers consumers a remarkable way to interact with our convict heritage. The labels and AR experience promote an excitement and interest in convict heritage with potential to spark discussion around transportation. The careful selection of convicts and recognition of the hardships surrounding transportation have enabled 19 Crimes to successfully re-appropriate the convict image for celebratory occasions. References 19 Crimes. “Cheers to the Infamous.” 19 Crimes, 2020. 14 Dec. 2020 <https://www.19crimes.com>. ———. “The 19 Crimes.” 19 Crimes, 2020. 14 Dec. 2020 <https://www.19crimes.com/en-au/the-19-crimes>. ———. “19 Crimes Announces Multi-Year Partnership with Entertainment Icon Snoop Dogg.” PR Newswire 16 Apr. 2020. 15 Dec. 2020 <https://www.prnewswire.com/news-releases/19-crimes-announces-multi-year-partnership-with-entertainment-icon-snoop-dogg-301041585.html>. ———. “19 Crimes Canadians Not Likely to Commit, But Clamouring For.” PR Newswire 10 Oct. 2013. 15 Dec. 2020 <https://www.prnewswire.com/news-releases/19-crimes-canadians-not-likely-to-commit-but-clamouring-for-513086721.html>. Amos, Keith William. The Fenians and Australia c 1865-1880. Doctoral thesis, UNE, 1987. <https://hdl.handle.net/1959.11/12781>. Barnard, Edwin. Exiled: The Port Arthur Convict Photographs. Canberra: National Library of Australia, 2010. Bellanta, Melissa. Larrikins: A History. University of Queensland Press. Bogle, Michael. Convicts: Transportation and Australia. Sydney: Historic Houses Trust of New South Wales, 2008. Clark, Julia. ‘Through a Glass, Darkly’: The Camera, the Convict and the Criminal Life. PhD Dissertation, University of Tasmania, 2015. Convict Records. “James Wilson.” Convict Records 2020. 15 Dec. 2020 <https://convictrecords.com.au/convicts/wilson/james/72523>. ———. “Convict Resources.” Convict Records 2021. 23 Feb. 2021 <https://convictrecords.com.au/resources>. Faith, Nicholas. The Story of Champagne. Oxford: Infinite Ideas, 2016. FitzSimons, Peter. “The Catalpa: How the Plan to Break Free Irish Prisoners in Fremantle Was Hatched, and Funded.” Sydney Morning Herald 21 Apr. 2019. 15 Dec. 2020 <https://www.smh.com.au/entertainment/books/the-catalpa-how-the-plan-to-break-free-irish-prisoners-in-fremantle-was-hatched-and-funded-20190416-p51eq2.html>. Guy, Kolleen. When Champagne Became French: Wine and the Making of a National identity. Baltimore, Maryland: Johns Hopkins UP, 2007. Jones, Jennifer Kathleen. Historical Archaeology of Tourism at Port Arthur, Tasmania, 1885-1960. PhD Dissertation, Simon Fraser University, 2016. Legaspi, John. “Need a Wicked Gift Idea? Try This Wine Brand’s Customizable Bottle Label with Your Own Mugshot.” Manila Bulletin 18 Nov. 2020. 14 Dec. 2020 <https://mb.com.ph/2020/11/18/need-a-wicked-gift-idea-try-this-wine-brands-customizable-bottle-label-with-your-own-mugshot/>. Lirie. “Augmented Reality Example: Marketing Wine with 19 Crimes.” Boot Camp Digital 13 Mar. 2018. 15 Dec. 2020 <https://bootcampdigital.com/blog/augmented-reality-example-marketing-wine-19-crimes/>. Lyons, Matthew. “19 Crimes Named UK’s Favourite Supermarket Wine.” Harpers 23 Nov. 2020. 14 Dec. 2020 <https://harpers.co.uk/news/fullstory.php/aid/28104/19_Crimes_named_UK_s_favourite_supermarket_wine.html>. Manuscripts and Archives Division, The New York Public Library. "John O'Reilly, 10th Hussars; Thomas Delany; James Wilson, See James Thomas, Page 16; Martin Hogan, See O'Brien, Same Page (16)." The New York Public Library Digital Collections. 1866. <https://digitalcollections.nypl.org/items/510d47dc-9768-a3d9-e040-e00a18064a99>. Pearson-Jones, Bridie. “Cheers to That! £9 Bottle of Australian Red Inspired by 19 Crimes That Deported Convicts in 18th Century Tops List as UK’s Favourite Supermarket Wine.” Daily Mail 22 Nov. 2020. 14 Dec. 2020 <https://www.dailymail.co.uk/femail/food/article-8933567/19-Crimes-Red-UKs-favourite-supermarket-wine.html>. Reid, Richard. “Object Biography: ‘A Noble Whale Ship and Commander’ – The Catalpa Rescue, April 1876.” National Museum of Australia n.d. 15 Dec. 2020 <https://www.nma.gov.au/__data/assets/pdf_file/0015/2553/NMA_Catalpa.pdf>. Snoots, Jen. “James Wilson.” Find A Grave 2007. 15 Dec. 2020 <https://www.findagrave.com/memorial/19912884/james-wilson>. Social Playground. “Printing Wine Labels with 19 Crimes.” Social Playground 2019. 14 Dec. 2020 <https://www.socialplayground.com.au/case-studies/maake-19-crimes>. Stone, Zara. “19 Crimes Wine Is an Amazing Example of Adult Targeted Augmented Reality.” Forbes 12 Dec. 2017. 15 Dec. 2020 <https://www.forbes.com/sites/zarastone/2017/12/12/19-crimes-wine-is-an-amazing-example-of-adult-targeted-augmented-reality/?sh=492a551d47de>. Szentpeteri, Chloe. “Sales and Marketing: Label Design and Printing: Augmented Reality Bringing Bottles to Life: How Treasury Wine Estates Forged a New Era of Wine Label Design.” Australian and New Zealand Grapegrower and Winemaker 654 (2018): 84-85. The Silver Voice. “The Greatest Propaganda Coup in Fenian History.” A Silver Voice From Ireland 2017. 15 Dec. 2020 <https://thesilvervoice.wordpress.com/tag/james-wilson/>. Welch, Michael. “Penal Tourism and the ‘Dream of Order’: Exhibiting Early Penology in Argentina and Australia.” Punishment & Society 14.5 (2012): 584-615. Wise, Jenny, and Lesley McLean. “Pack of Thieves: The Visual Representation of Prisoners and Convicts in Dark Tourist Sites.” The Palgrave Handbook of Incarceration in Popular Culture. Eds. Marcus K. Harmes, Meredith A. Harmes, and Barbara Harmes. Switzerland: Palgrave Macmillan, 2020. 555-73.
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Littaye, Alexandra. "The Boxing Ring: Embodying Knowledge through Being Hit in the Face." M/C Journal 19, no. 1 (April 6, 2016). http://dx.doi.org/10.5204/mcj.1068.

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Boxing is a purely masculine activity and it inhabits a purely masculine world. […] Boxing is for men, and it is about men, and is men. (Joyce Carol Oates) IntroductionWriting about boxing is an intimate, private, and unusual activity. Although a decade has passed since I first “stepped into the ring” (sparring or fighting), I have not engaged with boxing in academic terms. I undertook a doctoral degree from 2012 to 2016, during which I competed and won amateur titles in three different countries. Boxing, in a sense, shadowed my research. My fieldwork, researching heritage foods networks, brought me to various locales, situating my body in reference to participants and academics as well as my textual analysis. My daily interactions and reflections in the boxing gym, though, were marginalised to give priority to my doctorate. In a mirrored journey to Wacquant’s “carnal ethnography of the skilled body” (Habitus 87), I boxed as a hobby. It was a means to escape my life as a doctoral student, my thesis, and the library. Research belonged to the realm of academia; boxing, to the realm of the physical. In this paper, I seek to implode this self-imposed distinction.Practising the “noble art,” as boxing is commonly called, profoundly altered not only my body but also my way of seeing the world, myself, and others. I explore these themes through an autoethnographic account of my experience in the ring. Focusing on sparring, rather than competing, I explore conceptualisations of my face as a material, as well as part of my body, and also as a surface for violence and apprenticeship. Reflecting upon a decade of sparring, the analysis presented in this paper is grounded in the phenomenological tradition whereby knowledge is not an abstract notion that exists over and above felt experience: it is sensed and embodied through practice.I delve into the narratives of my personal “social logic of a bodily craft” of boxing (Wacquant, Habitus 85). More specifically, I reflect upon my experiences of getting hit in the face by men in the ring, and the acclimatisation required, evolving from feelings of intrusion, betrayal, and physical pain to habit, and at times, excitement. As a surface for punching, my face became both material and immaterial. It was a tool that had to be tuned to varying degrees of pain to inform me of my performance as well as my opponent’s. Simultaneously, it was a surface that was abstracted and side-lined in order to put myself purposefully in harm’s way as one does when stepping into the ring. Through reflecting on my face, I consider how the sport offered new embodied experiences through which I became keenly aware of my body as a delineated target for—as well as the source of—violence. In particular, my body boundaries were profoundly reconfigured in the ring: sparring partners demonstrated their respect by hitting me, validating both my body and my skill as a boxer. In this manner, I discuss the spatiality of the ring as eliciting transitions of felt and abstracted pain as well as shaping my self-image as a re-gendered boxer in the ring and out. Throughout my account, I briefly engage with Wacquant’s discussion of “pugilistic habitus” (Body 99) and his claims that boxing is the epitome of masculine valour. In the final section, I conclude with deliberations upon the new bodily awareness(es) I gained through the sport, and the re-materiality I experienced as a strong woman.Methodological and Conceptual FrameworksThe analysis in this paper is based on the hybrid narrative of ethnography and autobiography: autoethnography. In the words of Tami Spry, autoethnography is “a self-narrative that critiques the situatedness of self and others in social context” (710). As such, I take stock in hindsight (Bruner; Denzin) of the evolution of my thoughts on boxing, my stance as a boxer, and the ways the ring has affected my sense of self and my body.Unlike Wacquant's “carnal ethnography” (Habitus 83) whose involvement with boxing was foregrounded in an academic context where he wrote detailed field-notes and conducted participant observation, my involvement was deliberately non-academic until I began to write this paper. Based on hindsight, the data collected through this autoethnography are value-inflected in ways that differ from other modes of data collection. But I have sought to recreate a dialectic between perceptual experience and cultural practices and patterns, in a manner aligned with Csordas’s paradigm of embodiment. My method is to “retrospectively and selectively write about epiphanies that stem from, or are made possible by, being part of a culture” (Ellis et al. 276) of boxing. These epiphanies, as sensed and embodied knowledge, were not solely conceptual moments but also physical realisations that my body performed, such as understanding—and executing—a well-timed slip to the side to avoid a punch.Focusing on my embodied experiences in the ring and out, I have sought to uncover “somatic modes of attention:” the “culturally elaborated ways of attending to and with one’s body in surroundings that include the embodied presence of others” (Csordas 138). The aim of this engagement is to convey my self-representation as a boxer in the ring, which emerged in part through the inter-subjectivity of interacting with other boxers whilst prioritising representations of my face. As such, my personal narrative is enmeshed with insights gleaned during embodied epiphanies I had in the ring, interweaving storytelling with theory.I have chosen to use the conventions of storytelling (Ellis and Ellingson) to explore the defining moments that shaped the image I hold of myself as a boxer. My personal narrative—where I view myself as the phenomenon—seeks “to produce aesthetic and evocative thick descriptions of personal and interpersonal experience” (Ellis et al. 287) whilst striving to remain accessible to a broader audience than within academia (Bochner). Personal narratives offer an understanding of the “self or aspect of a life as it intersects with a cultural context, connect to other participants as co-researchers, and invite readers to enter the author's world and to use what they learn there to reflect on, understand, and cope with their own lives” (Ellis 14; see also Ellis et al. 289).As the focus of my narrative is my face, I used my body, in Longhurst et al.’s words, as the “primary tool through which all interactions and emotions filter in accessing subjects and their geographies” (208). As “the foundation of the entire pugilistic regimen”, the body is the site of an intimate self-awareness, of the “body-sense” (Heiskanen 26). Taking my body as the starting point of my analysis, my conceptual framework is heavily informed by Thrift’s non-representational theory, enabling me to inquire into the “skills and knowledges [people] get from being embodied beings” (127), and specifically, embodied boxers. The analysis presented here is thus based on an “epistemic reflexivity” (Wacquant, Habitus 89) and responds to what Wacquant coins the “pugilistic habitus” (Body 99): a set of acquired dispositions of the boxer. Bourdieu believes that people are social agents who actively construct social reality through “categories of perception, appreciation and action” (30). The boxing habitus needs to be grasped with one’s body: it intermingles “cognitive categories, bodily skills and desires which together define the competence and appetence specific to the boxer” (Wacquant, Habitus 87). Through this habitus, I construct an image of myself not only as a boxer, but also as a re-gendered being, directly critiquing Wacquant’s arguments of the “pugilist” as fundamentally male.Resistance to Female BoxingMischa Merz’s manuscript on her boxing experience is the most accurate narrative I have yet read on female boxing, as a visceral as well as incorporeal experience, which led Merz to question and reconsider her own identity. When Merz published her manuscript in 2000, six years before I put the gloves on, the boxing world was still resisting the presence of women in the ring. In the UK, licenses for boxing were refused to women until 1998, and in New South Wales, Australia, it was illegal for women to compete until December 2008. It was not until 2012 that female boxing became internationally recognised as a sport in its own right. During the London Olympics, after a sulphurous debate on whether women should be made to box in skirts to “differentiate” them from men, women were finally allowed to compete in three weight categories, compared to ten for men.When I first started training in 2006 at the age of 21, I was unaware of the long list of determined and courageous women who had carved their way—and facilitated mine—into the ring, fighting for their right to practise a sport considered men’s exclusive domain. By the time I started learning the “sweet science” (another popular term used for boxing), my presence was accepted, albeit still unusual. My university had decreed boxing a violent sport that could not be allowed on campus. As a result, I only started boxing when I obtained a driving licence, and could attend training sessions off-campus. My desire to box had been sparked five years before, when I viewed Girlfight, a film depicting a young woman’s journey into the ring. Until then, I had never imagined a woman could box, let alone be inspirational in the use of her strength, aggression, and violence; to be strong was, for me, to be manly—which, as a woman, translated as monstrous or a perversion. I suddenly recognised in boxing a possibility to rid myself of the burden of what I saw as my bulk, and transform my body into a graceful pugilist—a fighter.First Sparring SessionTwo months after I had first thrown a punch in my coach’s pad—the gear coaches wear to protect their hands when a boxer is punching them to train—I was allowed into the ring to spar. Building up to this moment, I had anticipated and dreaded my first steps in the ring as the test of my skill and worthiness as a boxer. This moment would show my physical conditioning: whether I had trained and dieted correctly, if I was strong or resilient enough to fight. More crucially, it would lay bare my personality, the strength of my character, the extent of my willpower and belief in myself: it would reveal, in boxing terminology, if I had “heart.” Needless to say I had fantasised often about this moment. It was my initiation into the art of being punched and I hoped I would prove myself a hardened individual, capable of withstanding pain without flinching or retreating.The memory of the first punch to my face—my nose, to be exact—remains clear and vivid. My sparring partner was my coach, a retired boxer who hit me repeatedly in the head during the entirety of my first round. Getting hit in the face for the first time is a profound moment of rupture. Until then, my face had been a bodily surface reserved for affective gestures by individuals of trust: kisses of greeting on the cheeks or caresses from lovers. Only once had I been slapped, in an act of aggression that had left me paralysed with shock and feeling violated. Now in the ring, being punched in the face by a man I trusted, vastly more experienced and stronger than I, provoked a violent reaction of indignation and betrayal. Feelings of deceit, physical intrusion, and confusion overwhelmed me; pain was an entirely secondary concern. I had, without realising, assumed my coach would “go easy” on me, softening his punches and giving me time to react adequately to his attacks as we had practised on the pads. A couple of endless minutes later, I stepped out of the ring, breathless and staring at the floor to hide my tears of humiliation and overwhelming frustration.It is a common experience amongst novices, when first stepping into the ring, to forget everything they have been taught: footwork, defence, combinations, chin down, guard up … etc. They often freeze, as I did, with the first physical contact. Suddenly and concretely, with the immediacy of pain, they become aware of the extent of the danger they have purposely placed themselves in. The disturbance I felt was matched in part by my belief that I was essentially a coward. In an act condemned by the boxing community, I had turned my face away from punches: I tried to escape the ring instead of dominating it. Merz succinctly describes this experience in the boxing realm: “aspects of my character were frequently tossed in my face for assessment. I saw gaping holes in my tenacity, my resilience, my courage, my athleticism” (49). That night, I felt an unfamiliar sting as I took my jumper off, noticing a slight yet painful bruise on the bridge of my nose. It reminded me of my inadequacy and, I believed at the time, a fundamental failure of character: I lacked heart.My Face: A Tool for Sensing and Ignoring PainTo get as accustomed as a punching bag to repeated hits without flinching I had to mould my face into a mask of impassivity, revealing little to my opponent. My face also became a calibrated tool to measure my opponent’s skill, strength, and intent through the levels of pain it would experience. If an opponent repeatedly targeted my nose, I knew the sparring session was not a “friendly encounter.” Most often though, we would nod at each other in acknowledgement of the other’s successful “contact,” such as when their punches hurt my body. The ring is the only space I know and inhabit where the display of physical violence can be interpreted as a “friendly gesture” (Merz 12).Boxers, like most athletes, are carefully attuned to measuring the degrees of pain they undergo during a fight and training, whilst accomplishing the paradoxical feat—when they are hit—of setting aside that pain lest it be a distraction. In other words, boxers’ bodies are both material and immaterial: they are sites for accessing sensory information, notably pain levels, as well as tools that—at times detrimentally—have learned to abstract pain in the effort to ignore physical limitations, impediments or fatigue. Boxers with “heart,” I believe, are those who inhabit this duality of material and immaterial bodies.I have systematically been questioned whether I fear bruising or scarring my face. It would seem illogical to many that a woman would voluntarily engage in an activity that could blemish her appearance. Beyond this concern lies the issue, as Merz puts it, that “physical prowess and femininity seem to be so fundamentally incompatible” (476). My face used to be solely a source of concern as a medium of beautification and the platform from which I believed the world judged my degree of attractiveness. It also served as a marker of distinction: those I trusted intimately could touch my face, others could not. Throughout my training, my face evolved and also became an instrument that I conditioned and used strategically in the ring. The bruises I received attested to my readiness to exchange punches, a mark of valour I came to relish more than looking “nice.”Boxing has taught me how to feel my body in new ways. I no longer inhabit an “absent body” (Leder). I intimately know the border between my skin and the world, aware of exactly how far my body extends into that world and how much “punishment” (getting hit) it can withstand: boxing—which Oates (26) observed as a spectator rather than boxer—“is an act of consummate self-determination—the constant re-establishment of the parameters of one’s being.” A strong initial allure of boxing was the strict discipline it gave to my eating habits, an anchor—and at times, a torture—for someone who suffered from decade-long eating disorders. Although boxing plagued me with the need to “make weight”—to fight in a designated weight category—I no longer sought to be as petite as I could manage. As a female boxer, I was reminded of my gender, and my “unusual” body, as I am uncommonly big, strong, and heavy compared to most female fighters. I still find it difficult to find women to spar with, let alone fight. Unlike in the world outside the gym, though, my size is something I continuously learn to value as an advantage in the ring, a tool for affirmation, and significantly, a means of acceptance by, and equality with, men.The Ring: A Place of Re-GenderingAs sparring became routine, I had an epiphany: what I had taken as an act of betrayal from my coach was actually one of respect. Opponents who threw “honest” (painful) punches esteemed me as a boxer. I have, to this day, very rarely sparred with women. I often get told that I punch “like a guy,” an ability with which I have sought to impress coaches and boxers alike. As such, I am usually partnered with men who believe, as they have told me, that hitting a “girl”—and even worse, hitting a girl in the face—is simply unacceptable. Many have admitted that they fear hurting me, though some have quickly wanted to after a couple of exchanges. I have found that their views of “acceptable” violence seem unchanged after a session, as I believe they have come to view me as a boxer first and as a woman second.It would be disingenuous to omit that boxing attracted me as much for the novelty status I have gained within and outside of it. I have often walked a thin line between revelling in the sense of belonging that boxing provides me—anchored in a feeling that gender no longer matters—and the acute sense of feeling special because I am a woman performing as a man in what is still considered a man’s world. I have wavered between feeling as though I am shrugging off the very notion of gender in the ring, to deeply reconsidering what my gender means to me and the world, embracing a more fluid and performative understanding of gender than I had before (Messner; Young).In a way, my sense of self is shaped conflictingly by the ways in which boxers behave towards me in the ring, and how others see me outside of the boxing gym. As de Bruin and de Haan suggest, my body, in its active dimension, is open to the other and grounds inter-subjectivity. This inter-subjectivity of embodiment—how other bodies constitute my own sensory and perceptual experience of being-in-the-world—remains ambivalent. It has led me to feel at times genderless—or rather, beyond gender—in the ring and, because of this feeling, I simultaneously question and continuously re-explore more vividly what can be understood as “female masculinity” (Halberstam). As training progressed, I increasingly felt that:If women are going to fight, we have to be reminded, at every chance available, time and again, that they are still feminine or capable, at least, of wearing the costume of femininity, being hobbled by high heels and constrained by tight dresses. All female athletes in a way are burdened with having to re-iterate this same public narrative. (Merz)As I learned to box, I also learned to delineate myself alongside the ring: as I questioned notions of gender inside, I consequently sought to reaffirm a specific and static idea of gender through overt femininity outside the ring, as other female athletes have also been seen to do (Duncan). During my first years of training, I was the only woman at the gyms I trained in. I believed I had to erase any physical reminders of femininity: my sport clothes were loose fitting, my hair short, and I never wore jewellery or make-up. I wanted to be seen as a boxer, not a woman: my physical attractiveness was, for once, irrelevant. Ironically, I could not conceive of myself as a woman in the ring, and did not believe I could be seen as a woman in the ring. Outside the gym, I increasingly sought to reassert a stereotypical feminine appearance, taking pleasure in subverting another set of beliefs. People are usually hesitant to visualise a woman in a skirt, without a broken nose, as a competitive fighter with a mouth guard and headgear. As Wacquant succinctly put it, “I led a sort of Dr. Jekyll-and-Mr. Hyde existence” (Habitus 86), which crystallised when one of my coaches failed to recognise me on three occasions outside the gym, in my “normal” clothes.I have now come to resent profoundly the marginal, sensationalised status that being a boxer denotes for a woman. This is premised on particular social norms surrounding gender, which dictate that if a woman boxes, she is not “your usual” woman. I have striven to re-gender my experience, especially in light of the recent explosion of interest in female boxing, where new norms are being established. As I have trained around the world, including in Cuba, France, and the USA, and competed in the UK, Mexico, and Belgium, I have valued the tacit connection between those who practice the “noble art.” Boxing fashions a particular habitus (Bourdieu), the “pugilistic habitus” (Wacquant, Body 12). Stepping into the ring, and being able to handle getting hit in the face, constitutes a common language that boxers around the world, male and female, understand, value, and share; a language that transcends the tacit everyday embodiments of gender and class. Boxing is habitually said to give access to an upward mobility (Wacquant, Habitus; Heiskanen). In my case, as a white, educated, middle-class woman, boxing has given me access to cross-class associations: I have trained alongside men who had been shot in Coventry, were jobless in Cuba, or dealt with drug gangs in Mexico. The ring is an equalising space, where social, gender—and in my experience, ethnic—divides can be smoothed down to leave the pugilistic valour, the property of boxing excellence, as the main metric of appreciation.The freedom I have found in the ring is one that has allowed my gendered identity to be thought of in new and creative ways that invite continuous revision. I have discovered myself not solely through the prism of a gendered lens, but as an emotive athlete, and as a person desperate to be accepted despite—or because of—her physical strength. I find myself returning to Merz’s eloquence: “boxing cannot help but make you question who you really are. You cannot hide from yourself in a boxing ring. It might seem a crazy path to self-knowledge, but to me it has been the most rich, rewarding, and perhaps, the only true one” (111). Using Wacquant’s own words to disprove his theory that boxing is fundamentally a virile activity that reaffirms specific notions of masculinity, to become a boxer is to “efface the distinction between the physical and the spiritual [...] to defy the border between reason and passion” (Body 20). In my view, it is to implode the oppositional definitions that have kept males inside the ring and females, out. The ring, in ways unrivalled elsewhere, has shown me that I am not reducible, as the world has at times convinced me, to my strength or my gender. I can, and indeed do, coalesce and transcend both.ConclusionAfter having pondered the significance of the ring to my life, I now begin to understand Merz’s journey as “so much more than a mere dalliance on the dark side of masculine culture” (21). When I box, I am always boxing against myself. The ring is the ultimate space of revelation, where one is starkly confronted with one’s own weaknesses and fears. As a naked mirror, the ring is also a place for redemption, where one can overcome flaws, and uncover facets of who one is. Having spent almost as much time at university as I have boxing, it was in the ring that I learned that “thinking otherwise entails being otherwise, relating to oneself, one’s body, and ambient beings in a new way” (Sharp 749). Through the “boxing habitus,” I have simultaneously developed a boxer’s body and habits as well as integrated new notions of gender. As an exercise in re-gendering, sparring has led me to reflect more purposefully on the multiplicity of meanings that gender can espouse, and on the possibilities of negotiating the world as both strong and female. Practising the “noble art” has given me new tools with which to carve out, within the structures of the society I inhabit, liberating possibilities of being a pugilistic woman. However, I have yet to determine if women have fashioned a space within the ring for themselves, or if they still need to reaffirm a gendered identity in the eyes of others to earn the right to get hit in the face.References Bochner, Arthur P. “It’s about Time: Narrative and the Divided Self.” Qualitative Inquiry 3.4 (1997): 418–438.Bourdieu, Pierre. The Logic of Practice. Stanford, California: Stanford UP, 1990.Bruner, Jerome. “The Autobiographical Process.” The Culture of Autobiography: Constructions of Self-Representation. Ed. Robert Folkenflik. Vol. 6. Stanford UP, 1993. 38–56.Csordas, Thomas. “Somatic Modes of Attention.” Cultural Anthropology 8.2 (1993): 135–156.De Bruin, Leon, and Sanneke de Haan. “Enactivism and Social Cognition: In Search of the Whole Story.” Cognitive Semiotics 4.1 (2009): 225–50.Denzin, Norman K. Interpretive Biography. London: Sage, 1989.Duncan, Margaret C. “Gender Warriors in Sport: Women and the Media.” Handbook of Sports and Media. Eds. Arthur A. Raney and Jennings Bryant. Lawrence Erlbaum Associates, 2006. 231–252.Ellis, Carolyn. The Ethnographic I: A Methodological Novel about Autoethnography. Walnut Creek, CA: AltaMira Press, 2004.Ellis, Carolyn, Tony E. Adams, and Arthur P. Bochner. “Autoethnography: An Overview.” Historical Social Research/Historische Sozialforschung (2011): 273–90.Ellis, Carolyn, and Laura Ellingson. “Qualitative Methods.” Encyclopedia of Sociology. Eds. Edgar F. Borgatta and Rhonda JV Montgomery. Macmillan Library Reference, 2000. 2287–96.Halberstam, Judith. Female Masculinity. Durham: Duke UP, 1998.Heiskanen, Benita. The Urban Geography of Boxing: Race, Class, and Gender in the Ring. Vol. 13. Routledge, 2012.Girlfight. Dir. Karyn Kusama. Screen Gems, 2000.Leder, Drew. The Absent Body. Chicago: U of Chicago P, 1990.Longhurst, Robyn, Elsie Ho, and Lynda Johnston. “Using ‘the Body’ as an Instrument of Research: Kimch’i and Pavlova.” Area 40.2 (2008): 208–17.Messner, Michael. Out of Play: Critical Essays on Gender and Sport. New York: SUNY Press, 2010.Merz, Mischa. Bruising: A Boxer’s Story. Sydney: Pan Macmillan, 2000.Oates, Joyce Carol. On Boxing. Garden City, New York: Harper Collins, 1987.Sharp, Hasana. “The Force of Ideas in Spinoza.” Political Theory 35.6 (2007): 732–55.Spry, Tami. “Performing Autoethnography: An Embodied Methodological Praxis.” Qualitative Inquiry 7.6 (2001): 706–32.Thrift, Nigel. “The Still Point: Resistance, Expressive Embodiment and Dance.” Geographies of Resistance (1997): 124–51.Wacquant, Loïc. Body & Soul. New York: Oxford UP, 2004.———. “Habitus as Topic and Tool: Reflections on Becoming a Prizefighter.” Qualitative Research in Psychology 8.1 (2011): 81–92.Young, Iris Marion. Throwing like a Girl and Other Essays in Feminist Philosophy and Social Theory. Bloomington, Indiana: Indiana UP, 1990.
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Lambert, Anthony. "Rainbow Blindness: Same-Sex Partnerships in Post-Coalitional Australia." M/C Journal 13, no. 6 (November 17, 2010). http://dx.doi.org/10.5204/mcj.318.

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In Australia the “intimacy” of citizenship (Berlant 2), is often used to reinforce subscription to heteronormative romantic and familial structures. Because this framing promotes discourses of moral failure, recent political attention to sexuality and same-sex couples can be filtered through insights into coalitional affiliations. This paper uses contemporary shifts in Australian politics and culture to think through the concept of coalition, and in particular to analyse connections between sexuality and governmentality (or more specifically normative bias and same-sex relationships) in what I’m calling post-coalitional Australia. Against the unpredictability of changing parties and governments, allegiances and alliances, this paper suggests the continuing adherence to a heteronormatively arranged public sphere. After the current Australian Prime Minister Julia Gillard deposed the previous leader, Kevin Rudd, she clung to power with the help of independents and the Greens, and clichés of a “rainbow coalition” and a “new paradigm” were invoked to describe the confused electorate and governmental configuration. Yet in 2007, a less confused Australia decisively threw out the Howard–led Liberal and National Party coalition government after eleven years, in favour of Rudd’s own rainbow coalition: a seemingly invigorated party focussed on gender equity, Indigenous Australians, multi-cultural visibility, workplace relations, Austral-Asian relations, humane refugee processing, the environment, and the rights and obligations of same-sex couples. A post-coalitional Australia invokes something akin to “aftermath culture” (Lambert and Simpson), referring not just to Rudd’s fall or Howard’s election loss, but to the broader shifting contexts within which most Australian citizens live, and within which they make sense of the terms “Australia” and “Australian”. Contemporary Australia is marked everywhere by cracks in coalitions and shifts in allegiances and belief systems – the Coalition of the Willing falling apart, the coalition government crushed by defeat, deposed leaders, and unlikely political shifts and (re)alignments in the face of a hung parliament and renewed pushes toward moral and cultural change. These breakdowns in allegiances are followed by swift symbolically charged manoeuvres. Gillard moved quickly to repair relations with mining companies damaged by Rudd’s plans for a mining tax and to water down frustration with the lack of a sustainable Emissions Trading Scheme. And one of the first things Kevin Rudd did as Prime Minister was to change the fittings and furnishings in the Prime Ministerial office, of which Wright observed that “Mr Howard is gone and Prime Minister Kevin Rudd has moved in, the Parliament House bureaucracy has ensured all signs of the old-style gentlemen's club… have been banished” (The Age, 5 Dec. 2007). Some of these signs were soon replaced by Ms. Gillard herself, who filled the office in turn with memorabilia from her beloved Footscray, an Australian Rules football team. In post-coalitional Australia the exile of the old Menzies’ desk and a pair of Chesterfield sofas works alongside the withdrawal of troops from Iraq and renewed pledges for military presence in Afghanistan, apologising to stolen generations of Indigenous Australians, the first female Governor General, deputy Prime Minister and then Prime Minister (the last two both Gillard), the repealing of disadvantageous workplace reform, a focus on climate change and global warming (with limited success as stated), a public, mandatory paid maternity leave scheme, changes to the processing and visas of refugees, and the amendments to more than one hundred laws that discriminate against same sex couples by the pre-Gillard, Rudd-led Labor government. The context for these changes was encapsulated in an announcement from Rudd, made in March 2008: Our core organising principle as a Government is equality of opportunity. And advancing people and their opportunities in life, we are a Government which prides itself on being blind to gender, blind to economic background, blind to social background, blind to race, blind to sexuality. (Rudd, “International”) Noting the political possibilities and the political convenience of blindness, this paper navigates the confusing context of post-coalitional Australia, whilst proffering an understanding of some of the cultural forces at work in this age of shifting and unstable alliances. I begin by interrogating the coalitional impulse post 9/11. I do this by connecting public coalitional shifts to the steady withdrawal of support for John Howard’s coalition, and movement away from George Bush’s Coalition of the Willing and the War on Terror. I then draw out a relationship between the rise and fall of such affiliations and recent shifts within government policy affecting same-sex couples, from former Prime Minister Howard’s amendments to The Marriage Act 1961 to the Rudd-Gillard administration’s attention to the discrimination in many Australian laws. Sexual Citizenship and Coalitions Rights and entitlements have always been constructed and managed in ways that live out understandings of biopower and social death (Foucault History; Discipline). The disciplining of bodies, identities and pleasures is so deeply entrenched in government and law that any non-normative claim to rights requires the negotiation of existing structures. Sexual citizenship destabilises the post-coalitional paradigm of Australian politics (one of “equal opportunity” and consensus) by foregrounding the normative biases that similarly transcend partisan politics. Sexual citizenship has been well excavated in critical work from Evans, Berlant, Weeks, Richardson, and Bell and Binnie’s The Sexual Citizen which argues that “many of the current modes of the political articulation of sexual citizenship are marked by compromise; this is inherent in the very notion itself… the twinning of rights with responsibilities in the logic of citizenship is another way of expressing compromise… Every entitlement is freighted with a duty” (2-3). This logic extends to political and economic contexts, where “natural” coalition refers primarily to parties, and in particular those “who have powerful shared interests… make highly valuable trades, or who, as a unit, can extract significant value from others without much risk of being split” (Lax and Sebinius 158). Though the term is always in some way politicised, it need not refer only to partisan, multiparty or multilateral configurations. The subscription to the norms (or normativity) of a certain familial, social, religious, ethnic, or leisure groups is clearly coalitional (as in a home or a front, a club or a team, a committee or a congregation). Although coalition is interrogated in political and social sciences, it is examined frequently in mathematical game theory and behavioural psychology. In the former, as in Axelrod’s The Evolution of Cooperation, it refers to people (or players) who collaborate to successfully pursue their own self-interests, often in the absence of central authority. In behavioural psychology the focus is on group formations and their attendant strategies, biases and discriminations. Experimental psychologists have found “categorizing individuals into two social groups predisposes humans to discriminate… against the outgroup in both allocation of resources and evaluation of conduct” (Kurzban, Tooby and Cosmides 15387). The actions of social organisation (and not unseen individual, supposedly innate impulses) reflect the cultural norms in coalitional attachments – evidenced by the relationship between resources and conduct that unquestioningly grants and protects the rights and entitlements of the larger, heteronormatively aligned “ingroup”. Terror Management Particular attention has been paid to coalitional formations and discriminatory practices in America and the West since September 11, 2001. Terror Management Theory or TMT (Greenberg, Pyszczynski and Solomon) has been the main framework used to explain the post-9/11 reassertion of large group identities along ideological, religious, ethnic and violently nationalistic lines. Psychologists have used “death-related stimuli” to explain coalitional mentalities within the recent contexts of globalised terror. The fear of death that results in discriminatory excesses is referred to as “mortality salience”, with respect to the highly visible aspects of terror that expose people to the possibility of their own death or suffering. Naverette and Fessler find “participants… asked to contemplate their own deaths exhibit increases in positive evaluations of people whose attitudes and values are similar to their own, and derogation of those holding dissimilar views” (299). It was within the climate of post 9/11 “mortality salience” that then Prime Minister John Howard set out to change The Marriage Act 1961 and the Family Law Act 1975. In 2004, the Government modified the Marriage Act to eliminate flexibility with respect to the definition of marriage. Agitation for gay marriage was not as noticeable in Australia as it was in the U.S where Bush publicly rejected it, and the UK where the Civil Union Act 2004 had just been passed. Following Bush, Howard’s “queer moral panic” seemed the perfect decoy for the increased scrutiny of Australia’s involvement in the Iraq war. Howard’s changes included outlawing adoption for same-sex couples, and no recognition for legal same-sex marriages performed in other countries. The centrepiece was the wording of The Marriage Amendment Act 2004, with marriage now defined as a union “between a man and a woman to the exclusion of all others”. The legislation was referred to by the Australian Greens Senator Bob Brown as “hateful”, “the marriage discrimination act” and the “straight Australia policy” (Commonwealth 26556). The Labor Party, in opposition, allowed the changes to pass (in spite of vocal protests from one member) by concluding the legal status of same-sex relations was in no way affected, seemingly missing (in addition to the obvious symbolic and physical discrimination) the equation of same-sex recognition with terror, terrorism and death. Non-normative sexual citizenship was deployed as yet another form of “mortality salience”, made explicit in Howard’s description of the changes as necessary in protecting the sanctity of the “bedrock institution” of marriage and, wait for it, “providing for the survival of the species” (Knight, 5 Aug. 2003). So two things seem to be happening here: the first is that when confronted with the possibility of their own death (either through terrorism or gay marriage) people value those who are most like them, joining to devalue those who aren’t; the second is that the worldview (the larger religious, political, social perspectives to which people subscribe) becomes protection from the potential death that terror/queerness represents. Coalition of the (Un)willing Yet, if contemporary coalitions are formed through fear of death or species survival, how, for example, might these explain the various forms of risk-taking behaviours exhibited within Western democracies targeted by such terrors? Navarette and Fessler (309) argue that “affiliation defences are triggered by a wider variety of threats” than “existential anxiety” and that worldviews are “in turn are reliant on ‘normative conformity’” (308) or “normative bias” for social benefits and social inclusions, because “a normative orientation” demonstrates allegiance to the ingroup (308-9). Coalitions are founded in conformity to particular sets of norms, values, codes or belief systems. They are responses to adaptive challenges, particularly since September 11, not simply to death but more broadly to change. In troubled times, coalitions restore a shared sense of predictability. In Howard’s case, he seemed to say, “the War in Iraq is tricky but we have a bigger (same-sex) threat to deal with right now. So trust me on both fronts”. Coalitional change as reflective of adaptive responses thus serves the critical location of subsequent shifts in public support. Before and since September 11 Australians were beginning to distinguish between moderation and extremism, between Christian fundamentalism and productive forms of nationalism. Howard’s unwavering commitment to the American-led war in Iraq saw Australia become a member of another coalition: the Coalition of the Willing, a post 1990s term used to describe militaristic or humanitarian interventions in certain parts of the world by groups of countries. Howard (in Pauly and Lansford 70) committed Australia to America’s fight but also to “civilization's fight… of all who believe in progress and pluralism, tolerance and freedom”. Although Bush claimed an international balance of power and influence within the coalition (94), some countries refused to participate, many quickly withdrew, and many who signed did not even have troops. In Australia, the war was never particularly popular. In 2003, forty-two legal experts found the war contravened International Law as well as United Nations and Geneva conventions (Sydney Morning Herald 26 Feb. 2003). After the immeasurable loss of Iraqi life, and as the bodies of young American soldiers (and the occasional non-American) began to pile up, the official term “coalition of the willing” was quietly abandoned by the White House in January of 2005, replaced by a “smaller roster of 28 countries with troops in Iraq” (ABC News Online 22 Jan. 2005). The coalition and its larger war on terror placed John Howard within the context of coalitional confusion, that when combined with the domestic effects of economic and social policy, proved politically fatal. The problem was the unclear constitution of available coalitional configurations. Howard’s continued support of Bush and the war in Iraq compounded with rising interest rates, industrial relations reform and a seriously uncool approach to the environment and social inclusion, to shift perceptions of him from father of the nation to dangerous, dithery and disconnected old man. Post-Coalitional Change In contrast, before being elected Kevin Rudd sought to reframe Australian coalitional relationships. In 2006, he positions the Australian-United States alliance outside of the notion of military action and Western territorial integrity. In Rudd-speak the Howard-Bush-Blair “coalition of the willing” becomes F. Scott Fitzgerald’s “willingness of the heart”. The term coalition was replaced by terms such as dialogue and affiliation (Rudd, “Friends”). Since the 2007 election, Rudd moved quickly to distance himself from the agenda of the coalition government that preceded him, proposing changes in the spirit of “blindness” toward marginality and sexuality. “Fix-it-all” Rudd as he was christened (Sydney Morning Herald 29 Sep. 2008) and his Labor government began to confront the legacies of colonial history, industrial relations, refugee detention and climate change – by apologising to Aboriginal people, timetabling the withdrawal from Iraq, abolishing the employee bargaining system Workchoices, giving instant visas and lessening detention time for refugees, and signing the Kyoto Protocol agreeing (at least in principle) to reduce green house gas emissions. As stated earlier, post-coalitional Australia is not simply talking about sudden change but an extension and a confusion of what has gone on before (so that the term resembles postcolonial, poststructural and postmodern because it carries the practices and effects of the original term within it). The post-coalitional is still coalitional to the extent that we must ask: what remains the same in the midst of such visible changes? An American focus in international affairs, a Christian platform for social policy, an absence of financial compensation for the Aboriginal Australians who received such an eloquent apology, the lack of coherent and productive outcomes in the areas of asylum and climate change, and an impenetrable resistance to the idea of same-sex marriage are just some of the ways in which these new governments continue on from the previous one. The Rudd-Gillard government’s dealings with gay law reform and gay marriage exemplify the post-coalitional condition. Emulating Christ’s relationship to “the marginalised and the oppressed”, and with Gillard at his side, Rudd understandings of the Christian Gospel as a “social gospel” (Rudd, “Faith”; see also Randell-Moon) to table changes to laws discriminating against gay couples – guaranteeing hospital visits, social security benefits and access to superannuation, resembling de-facto hetero relationships but modelled on the administering and registration of relationships, or on tax laws that speak primarily to relations of financial dependence – with particular reference to children. The changes are based on the report, Same Sex, Same Entitlements (HREOC) that argues for the social competence of queer folk, with respect to money, property and reproduction. They speak the language of an equitable economics; one that still leaves healthy and childless couples with limited recognition and advantage but increased financial obligation. Unable to marry in Australia, same-sex couples are no longer single for taxation purposes, but are now simultaneously subject to forms of tax/income auditing and governmental revenue collection should either same-sex partner require assistance from social security as if they were married. Heteronormative Coalition Queer citizens can quietly stake their economic claims and in most states discreetly sign their names on a register before becoming invisible again. Mardi Gras happens but once a year after all. On the topic of gay marriage Rudd and Gillard have deferred to past policy and to the immoveable nature of the law (and to Howard’s particular changes to marriage law). That same respect is not extended to laws passed by Howard on industrial relations or border control. In spite of finding no gospel references to Jesus the Nazarene “expressly preaching against homosexuality” (Rudd, “Faith”), and pre-election promises that territories could govern themselves with respect to same sex partnerships, the Rudd-Gillard government in 2008 pressured the ACT to reduce its proposed partnership legislation to that of a relationship register like the ones in Tasmania and Victoria, and explicitly demanded that there be absolutely no ceremony – no mimicking of the real deal, of the larger, heterosexual citizens’ “ingroup”. Likewise, with respect to the reintroduction of same-sex marriage legislation by Greens senator Sarah Hanson Young in September 2010, Gillard has so far refused a conscience vote on the issue and restated the “marriage is between a man and a woman” rhetoric of her predecessors (Topsfield, 30 Sep. 2010). At the same time, she has agreed to conscience votes on euthanasia and openly declared bi-partisan (with the federal opposition) support for the war in Afghanistan. We see now, from Howard to Rudd and now Gillard, that there are some coalitions that override political differences. As psychologists have noted, “if the social benefits of norm adherence are the ultimate cause of the individual’s subscription to worldviews, then the focus and salience of a given individual’s ideology can be expected to vary as a function of their need to ally themselves with relevant others” (Navarette and Fessler 307). Where Howard invoked the “Judaeo-Christian tradition”, Rudd chose to cite a “Christian ethical framework” (Rudd, “Faith”), that saw him and Gillard end up in exactly the same place: same sex relationships should be reduced to that of medical care or financial dependence; that a public ceremony marking relationship recognition somehow equates to “mimicking” the already performative and symbolic heterosexual institution of marriage and the associated romantic and familial arrangements. Conclusion Post-coalitional Australia refers to the state of confusion borne of a new politics of equality and change. The shift in Australia from conservative to mildly socialist government(s) is not as sudden as Howard’s 2007 federal loss or as short-lived as Gillard’s hung parliament might respectively suggest. Whilst allegiance shifts, political parties find support is reliant on persistence as much as it is on change – they decide how to buffer and bolster the same coalitions (ones that continue to privilege white settlement, Christian belief systems, heteronormative familial and symbolic practices), but also how to practice policy and social responsibility in a different way. Rudd’s and Gillard’s arguments against the mimicry of heterosexual symbolism and the ceremonial validation of same-sex partnerships imply there is one originary form of conduct and an associated sacred set of symbols reserved for that larger ingroup. Like Howard before them, these post-coalitional leaders fail to recognise, as Butler eloquently argues, “gay is to straight not as copy is to original, but as copy is to copy” (31). To make claims to status and entitlements that invoke the messiness of non-normative sex acts and romantic attachments necessarily requires the negotiation of heteronormative coalitional bias (and in some ways a reinforcement of this social power). As Bell and Binnie have rightly observed, “that’s what the hard choices facing the sexual citizen are: the push towards rights claims that make dissident sexualities fit into heterosexual culture, by demanding equality and recognition, versus the demand to reject settling for heteronormativity” (141). The new Australian political “blindness” toward discrimination produces positive outcomes whilst it explicitly reanimates the histories of oppression it seeks to redress. The New South Wales parliament recently voted to allow same-sex adoption with the proviso that concerned parties could choose not to adopt to gay couples. The Tasmanian government voted to recognise same-sex marriages and unions from outside Australia, in the absence of same-sex marriage beyond the current registration arrangements in its own state. In post-coalitional Australia the issue of same-sex partnership recognition pits parties and allegiances against each other and against themselves from within (inside Gillard’s “rainbow coalition” the Rainbow ALP group now unites gay people within the government’s own party). Gillard has hinted any new proposed legislation regarding same-sex marriage may not even come before parliament for debate, as it deals with real business. Perhaps the answer lies over the rainbow (coalition). As the saying goes, “there are none so blind as those that will not see”. References ABC News Online. “Whitehouse Scraps Coalition of the Willing List.” 22 Jan. 2005. 1 July 2007 ‹http://www.abc.net.au/news/newsitems/200501/s1286872.htm›. Axelrod, Robert. The Evolution of Cooperation. New York: Basic Books, 1984. 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New York: Springer-Verlag, 1986. 189-212. Human Rights and Equal Opportunity Commission. Same-Sex: Same Entitlements Report. 2007. 21 Aug. 2007 ‹http://www.hreoc.gov.au/human_rights/samesex/report/index.html›. Kaplan, Morris. Sexual Justice: Democratic Citizenship and the Politics of Desire. New York: Routledge, 1997. Knight, Ben. “Howard and Costello Reject Gay Marriage.” ABC Online 5 Aug. 2003. Kurzban, Robert, John Tooby, and Leda Cosmides. "Can Race Be Erased? Coalitional Computation and Social Categorization." Proceedings of the National Academy of Sciences 98.26 (2001): 15387–15392. Lambert, Anthony, and Catherine Simpson. "Jindabyne’s Haunted Alpine Country: Producing (an) Australian Badland." M/C Journal 11.5 (2008). 20 Oct. 2010 ‹http://journal.media-culture.org.au/index.php/mcjournal/article/view/81›. Lax, David A., and James K. Lebinius. “Thinking Coalitionally: Party Arithmetic Process Opportunism, and Strategic Sequencing.” Negotiation Analysis. Ed. H. Peyton Young. 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Rudd, Kevin. “Friends of Australia, Friends of America, and Friends of the Alliance That Unites Us All.” Address to the 15th Australian-American Leadership Dialogue. The Australian, 24 Aug. 2007. 13 Mar. 2008 ‹http://www.theaustralian.com.au/national-affairs/climate/kevin-rudds-address/story-e6frg6xf-1111114253042›. Rudd, Kevin. “Address to International Women’s Day Morning Tea.” Old Parliament House, Canberra, 11 Mar. 2008. 1 Oct. 2010 ‹http://pmrudd.archive.dpmc.gov.au/node/5900›. Sydney Morning Herald. “Coalition of the Willing? Make That War Criminals.” 26 Feb. 2003. 1 July 2007 ‹http://www.smh.com.au/articles/2003/02/25/1046064028608.html›. Topsfield, Jewel. “Gillard Rules Out Conscience Vote on Gay Marriage.” The Age 30 Sep. 2010. 1 Oct. 2010 ‹http://www.theage.com.au/national/gillard-rules-out-conscience-vote-on-gay-marriage-20100929-15xgj.html›. Weeks, Jeffrey. "The Sexual Citizen." Theory, Culture and Society 15.3-4 (1998): 35-52. Wright, Tony. “Suite Revenge on Chesterfield.” The Age 5 Dec. 2007. 4 April 2008 ‹http://www.theage.com.au/news/national/suite-revenge-on-chesterfield/2007/12/04/1196530678384.html›.
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