Дисертації з теми "Internet marketing Customer services Australia"
Оформте джерело за APA, MLA, Chicago, Harvard та іншими стилями
Ознайомтеся з топ-18 дисертацій для дослідження на тему "Internet marketing Customer services Australia".
Біля кожної праці в переліку літератури доступна кнопка «Додати до бібліографії». Скористайтеся нею – і ми автоматично оформимо бібліографічне посилання на обрану працю в потрібному вам стилі цитування: APA, MLA, «Гарвард», «Чикаго», «Ванкувер» тощо.
Також ви можете завантажити повний текст наукової публікації у форматі «.pdf» та прочитати онлайн анотацію до роботи, якщо відповідні параметри наявні в метаданих.
Переглядайте дисертації для різних дисциплін та оформлюйте правильно вашу бібліографію.
Parker, Lukas Jay, and lukasparker@gmail com. "Trust and the Australian retail banking industry : the impact of deinstitutionalisation of Australian retail banking services on consumer trust." Swinburne University of Technology, 2005. http://adt.lib.swin.edu.au./public/adt-VSWT20051117.105403.
Повний текст джерелаBrown, Robert Maxwell. "Drivers of student satisfaction and student loyalty in an Australian university setting." University of Western Australia. Graduate School of Management, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0060.
Повний текст джерелаMills, Juline E. "An analysis, instrument development, and structural equation modeling of customer satisfaction with online travel services." Full text available, 2002. http://images.lib.monash.edu.au/ts/theses/millsje.pdf.
Повний текст джерелаCohen, Howard. "The use of strategies to promote and market products and services online as well the use of customer relationship management to attract and retain customers." Thesis, Port Elizabeth Technikon, 2003. http://hdl.handle.net/10948/270.
Повний текст джерелаBaosuwan, Siriwan. "Attitude and satisfaction with internet banking of Bank of Ayudhya Public Company Limited, Thailand." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2727.
Повний текст джерелаCupp, Nicole Leshaan. "Perceptions on the use of social media in the banking industry." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/5489.
Повний текст джерелаLimbada, Suhayl. "How the internet supports the consumer decision process: the case study of McCarthy Call-a-Car." Thesis, Rhodes University, 2006. http://hdl.handle.net/10962/d1002787.
Повний текст джерелаMendlíková, Iva. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225324.
Повний текст джерелаWaddell, Alda. "An evaluation of a motor retail organisation's lead management system." Thesis, Rhodes University, 2012. http://hdl.handle.net/10962/d1003900.
Повний текст джерелаPrinsloo, Meyer. "Empirical testing of a customer relationship management model in consumer Internet services." Diss., 2000. http://hdl.handle.net/2263/30112.
Повний текст джерелаVan, Eeden Tertia Sophia. "The use of Internet-based communication in support of long-term customer relationships in a period of corporate change." Thesis, 2002. http://hdl.handle.net/2263/28748.
Повний текст джерелаThesis (DPhil (Information Science))--University of Pretoria, 2006.
Information Science
unrestricted
Khemthong, Suree. "Adoption and diffusion of Internet and Web technologies in hotel marketing: a study of hotels in Thailand and Australia." Thesis, 2007. https://vuir.vu.edu.au/15618/.
Повний текст джерела"Choosing between travel agencies and the Internet." Thesis, 2015. http://hdl.handle.net/10210/13685.
Повний текст джерелаTravel agents have been traditionally seen as the key intermediary between suppliers of travel services and the traveller. Developments in the field of information technology offer consumers an alternative to booking via a travel agent - the option to plan and arrange holidays online. Due to the ever developing nature of technology, travellers have the luxury of a multitude of choices in their everyday life - particularly so in making decisions regarding travel. Travellers will seek to optimise choices by selecting a distribution channel which will provide them with the greatest perceived value. The primary goal of the study is to explore the underlying factors that influence consumer behaviour in making travel decisions, with specific reference to choosing between booking through a travel agent or online. Research with a perspective on travel decision-making in South Africa is limited. In attempting to fill the void, this study surveyed 408 respondents residing in South Africa using a structured questionnaire, and examined preference in booking holiday flights or accommodation travel through a travel agent or Internet. A literature review was embarked upon to create a framework for this study and to recognise previous research related to travel decision-making. Exploratory factor analysis was used to identify factors influencing traveller decision-making. Statistical tests, such as Chi-square and correlation tests, were further used to examine the degree of relationship and significance between items and factors. Factors that influence travel decision-making were identified, namely trust and financial risk perception, convenience and adoption of technology, price, personal contact or empathy and the role of demographic factors such as age, income and ethnicity...
Persad, Kamisha. "An investigation into the factors that influence customers' adoption of e-services." Diss., 2015. http://hdl.handle.net/10500/18506.
Повний текст джерелаInformation Science
M. Sc. (Information Systems)
"Business plan for ILove.com." 2000. http://library.cuhk.edu.hk/record=b5890171.
Повний текст джерелаThesis (M.B.A.)--Chinese University of Hong Kong, 2000.
Includes bibliographical references (leaves 37-38).
ABSTRACT --- p.ii
TABLE OF CONTENTS --- p.iv
Chapter
Chapter I. --- BUSINESS OBJECTIVE --- p.1
Chapter II. --- INTERNET INDUSTRY OVERVIEW --- p.2
Development of the Internet Population --- p.2
World Wide Web --- p.3
Asia-Pacific Internet Growth Opportunities --- p.4
Key Internet Business Opportunities --- p.6
Advertising --- p.6
E-commerce --- p.6
Market Potential --- p.7
Hong Kong --- p.8
Chapter III. --- PRODUCT --- p.10
Love Matching --- p.10
Love Chat Room --- p.11
Love Card --- p.11
Love Web Page --- p.11
Love Test --- p.12
Love Horoscope --- p.12
Love Weekend --- p.12
Love Flower --- p.13
Love Restaurant --- p.13
Love Travel & Hotel --- p.13
Love Wedding --- p.14
Love Doctor --- p.14
Chapter IV. --- COMPETITOR ANALYSIS --- p.15
Uniqueness of ILove.com --- p.16
Chapter V. --- MARKETING --- p.18
Target Market --- p.18
Launching Plan --- p.19
Follow-up Plan --- p.20
Chapter VI. --- "REVENUE, COST & RETURN" --- p.21
Revenue --- p.21
Short Term --- p.21
Long Term --- p.22
Cost --- p.23
Equipment and Facility Costs --- p.24
Human Resources and Office Rental Cost --- p.26
Human Resources Expenditure --- p.26
Office Rental Cost --- p.27
Total Operating Cost --- p.28
Advertising Cost --- p.28
Return --- p.29
Breakeven Analysis --- p.29
Chapter VII. --- MISCELLANEOUS --- p.32
Membership Registration --- p.32
Payment Mechanism --- p.32
APPENDIX --- p.34
BIBLIOGRAPHY --- p.37
ILOVE'S WEB SITE LAYOUT --- p.39
Assensoh-Kodua, Akwesi. "Factors that determine the continuance intention of people to use online social networks for business transactions." Thesis, 2015. http://hdl.handle.net/10321/1184.
Повний текст джерелаSocial computing researchers are devoting efforts to understand the complex social behaviour of people using social networking platforms, such as Twitter, LinkedIn and Facebook, so as to inform the design of human-centered and socially aware systems. This research study investigates the factors of perceived trust, user satisfaction, social norm and perceived behavioural control, to develop a model for predicting the continuance intention of people to use online social networking for business transactions. In order to validate the predictive capability of the model developed, an online survey was used to collect 300 useable responses from people who have used LinkedIn and Twitter social networking platforms for business transactions at least once. The Partial Least Square (PLS) mathematical analysis tool was thereafter used to perform confirmatory factor analysis, analysis of measurement and structural models. The study results provide significant evidence in support of the factors of perceived trust, social norm and user satisfaction, as determinants of the continuance intention of people using online social networking platforms for business transactions. Perceived trust was found to exhibit a strong relationship with social norm and explains a variance of (R2=0.47). In addition, social norm explains a variance of (R2=0.44) and user satisfaction explains a variance of (R2=0.42), resulting in the model predicting (R2=0.56) continuance intention. In addition, the research model was tested for the moderating effects of usage habit, which were found to significantly moderate relationships between continuance intention and perceived trust, PBCand social norm, resulting in an improved predictive capability of (R2=0.89). The moderating result indicates that a higher level of habit increases the effect of perceived trust, Perceived Behavioural Control (PBC) and social norm on continuance intention. This result confirms the theoretical argument that the strength of user satisfaction to predict continuance, is strengthened by usage habit. The results of this research study generally have practical implications for individuals who desire to offer commercial services on online social networking technologies, to seriously consider building trust and maintaining user satisfaction to sustain their businesses. They should also think of strategies embedded in peer pressure, to attract, retain and establish trustworthy relationships with customers.
Marques, Mariana Cristina Melo Inácio. "O marketing relacional na hotelaria da costa do Estoril enquanto estratégia de fidelização de clientes." Doctoral thesis, 2018. http://hdl.handle.net/10437/8976.
Повний текст джерелаO presente trabalho tem como principal objetivo teorizar sobre o marketing relacional no âmbito da hotelaria. Assim, propõe-se tentar perceber qual a importância do marketing relacional enquanto estratégia de fidelização de clientes no setor dos serviços, nomeadamente no sector hoteleiro. De fato, num mercado bastante concorrencial e tendo em conta que o cliente é cada vez mais exigente e menos fiel às marcas, importa perceber se os hotéis têm consciência destas mudanças e o que estão a fazer para fidelizar os seus clientes. Importa compreender, também, que a internet veio alterar a forma como o cliente compra e potenciar um relacionamento com o mesmo. O objeto de estudo são os hotéis da Costa do Estoril, independentemente do número de estrelas que possui, para de certa forma tentar perceber se esse indicador influencia a forma como atuam em termos de estratégias de fidelização de clientes. Desta forma, depois de um estudo aprofundado da literatura existente sobre o tema do marketing relacional, fidelização de clientes e qualidade nos serviços, é feito um estudo quantitativo para perceber em que medida os hotéis da Costa do Estoril utilizam uma adequada estratégia de fidelização dos seus clientes, o que fazem na prática e que resultados conseguem atingir com a mesma. A construção do questionário teve em atenção toda a revisão de literatura sobre os assuntos em apreço e os resultados foram tratados com recurso ao programa SPSS (Statistical Package for Social Sciences). O presente estudo permitiu concluir que os hotéis da Costa do Estoril reconhecem a importância da gestão do relacionamento com o cliente, compreendem as vantagens de manter o cliente fidelizado e estão a utilizar algumas ferramentas de marketing relacional, nomeadamente através de estudos de satisfação de clientes e utilização de redes sociais e website.
The present work’s goal is to theorize about relationship marketing where hotel management is concerned. This way, we will try to understand the importance of relationship marketing as customer retention strategy in the services industry, in this case the hotel industry. Indeed, in a very competitive market and taking into consideration that the client is each time more demanding and less loyal to brands, it is important to understand if hotels are aware of these changes and what they are doing in order to retain their clients. It is also important to understand that the internet has changed the way a client purchases and enhance a relationship with the clients. The objects of study are the Costa do Estoril hotels, regardless of the stars they have, so we can try to understand if this indicator influences the way it acts in terms of customer retention strategy. This way, after a deep study of literature about relationship marketing, customer retention and quality on services, a quantitative analysis is made in order to understand to what extent the Costa do Estoril hotels use a suitable customer retention strategy, what they do in practice and what results they can achieve. The development of the survey took the revision of literature into consideration and the results were processed through the SPSS (Statistical Package for Social Sciences) program. The present study allowed us to conclude that Estoril Coast hotels recognize the importance of customer relationship management, understand the advantages of maintaining a loyal customer and are using some relational marketing tools, specifically through customer satisfaction studies and use of social media and website.
Chartrungruang, Bung-On. "Relationship between staff selection and training based upon TQM principles and guest satisfaction with service quality in hotel settings." Thesis, 2002. https://vuir.vu.edu.au/15406/.
Повний текст джерела