Дисертації з теми "Internet advertising Psychological aspects"
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Nazerzadeh, Hamid. "Internet advertising : optimization and economic aspects /." May be available electronically:, 2009. http://proquest.umi.com/login?COPT=REJTPTU1MTUmSU5UPTAmVkVSPTI=&clientId=12498.
Повний текст джерела劉輝儉 and Fai-kim Lau. "Sociological, psychological aspects of internet swearwords." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2002. http://hub.hku.hk/bib/B31256338.
Повний текст джерелаLau, Fai-kim. "Sociological, psychological aspects of internet swearwords /." Hong Kong : University of Hong Kong, 2002. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25474169.
Повний текст джерелаPunnett, Trent Harold. "Measuring emotional response to television advertising." Thesis, University of British Columbia, 1988. http://hdl.handle.net/2429/27702.
Повний текст джерелаBusiness, Sauder School of
Graduate
Liu, Yan Yu Tracy. "Talking about offensive advertising in focus group contexts : a discursive approach to attitudes, gender, and communication." HKBU Institutional Repository, 2012. https://repository.hkbu.edu.hk/etd_ra/1420.
Повний текст джерелаKaliánková, Jana. "The influence of psychological and ethical aspects of advertising on human psyche." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76117.
Повний текст джерелаWehbe, Michelle S., and University of Lethbridge Faculty of Management. "Branded and non-branded tobacco counter-advertisements : an experimental study of reactance and other maladaptive and adaptive coping responses." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, c2012, 2012. http://hdl.handle.net/10133/3423.
Повний текст джерелаx, 125 leaves : ill. ; 29 cm
Bopp, Stacey-Lee. "A phenomenological study of problematic internet use with massively multiplayer online games." Thesis, Nelson Mandela University, 2017. http://hdl.handle.net/10948/13757.
Повний текст джерелаJin, Yun. "Pre-purchase search vs. web surfing effects of internet motives and ad relevance on psychological processing of online ads /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/5874.
Повний текст джерелаThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 29, 2007) Includes bibliographical references.
Hofmann, Karsten C. "Advertising in restrooms." PDXScholar, 1988. https://pdxscholar.library.pdx.edu/open_access_etds/3803.
Повний текст джерелаSakaguchi-Inoue, Junko. "The potential impact of the Internet kiosk on electronic commerce." Thesis, Georgia Institute of Technology, 2000. http://hdl.handle.net/1853/17611.
Повний текст джерелаPeterson, C. Mark. "The Motivation-Emotion-Matching (MEM) model of television advertising effects." Diss., Georgia Institute of Technology, 1994. http://hdl.handle.net/1853/30653.
Повний текст джерелаEvenhuis, Nanette. "Bekende gebeurtenisse as oorredingsmeganismes in advertensietekste." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50288.
Повний текст джерелаENGLISH ABSTRACT: The Olympic games as world known sports event has been used in many advertisements by companies to sell their products. Many South Africans are motivated through effective marketing to buy a certain product or have a positive attitude towards a certain company, for the pure reason that the marketing campaign had the Olympic games as theme. I looked into this interesting phenomenon!
AFRIKAANSE OPSOMMING: Die Olimpiese Spele as bekende gebeurtenis is in talle oorredingstekste, spesifiek advertensies, om hul produkte meer markbaar te maak. Talle Suid-Afrikaners word oorreed/aangespoor en as't ware geflous om iets te koop often gunste van 'n sekere maatskappy te wees slegs omdat sy/haar bemarking reg is. Ek doen ondersoek hierin en kyk na die interessante aspek van 'n bekende sportbyeenkoms (soos die Olimpiese Spele) in advertensietekste.
Leung, Shuet Yan. "Effects of product involvement and endorser type : computer print ads in Hong Kong." HKBU Institutional Repository, 2000. http://repository.hkbu.edu.hk/etd_ra/246.
Повний текст джерелаYang, Ellie Fan. "The impact of imagery ability on image vividness : the case of HPV vaccine advertising." HKBU Institutional Repository, 2013. http://repository.hkbu.edu.hk/etd_ra/1536.
Повний текст джерелаCai, Xiao. "Television advertising and idealized images of the "good life" among adolescents in rural China." HKBU Institutional Repository, 2008. http://repository.hkbu.edu.hk/etd_ra/874.
Повний текст джерелаCheung, Kwok-ming Frankie. "The impact of various compositional principles on visual perception of advertising graphic design." HKBU Institutional Repository, 1997. http://repository.hkbu.edu.hk/etd_ra/153.
Повний текст джерелаUnyawong, Pornkamon. "A comparative study of attractiveness types in advertisements of women's magazines between United States and Thailand." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/2979.
Повний текст джерелаWong, Hing-yee Karen. "Psychosocial and personality factors as related to adolescents' use ofthe internet." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2000. http://hub.hku.hk/bib/B29727625.
Повний текст джерелаMahon, Sheila Anne. "Leveraging user content in E-commerce to gain and maintain market dominance." Thesis, Georgia Institute of Technology, 2000. http://hdl.handle.net/1853/17587.
Повний текст джерелаHu, Fan. "It depends on how you focus on the self : effects of attractive models in advertising." HKBU Institutional Repository, 2012. https://repository.hkbu.edu.hk/etd_ra/1469.
Повний текст джерелаChan, Fong Yee. "Selling through entertaining : the effect of humor in television advertising in Hong Kong." HKBU Institutional Repository, 2005. http://repository.hkbu.edu.hk/etd_ra/632.
Повний текст джерелаJostes, Andreas. "A linguistic study of print advertising." CSUSB ScholarWorks, 1995. https://scholarworks.lib.csusb.edu/etd-project/1214.
Повний текст джерелаAndersson, Gerhard. "Clinical Aspects of Tinnitus- Course, Cognition, PET, and the Internet." Doctoral thesis, Uppsala University, Department of Surgical Sciences, 2000. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-539.
Повний текст джерелаThe purpose of this thesis was to develop novel ways to study tinnitus, to investigate the course of tinnitus, and to study the effects of cognitive-behaviour therapy on tinnitus related distress. Data from 377 tinnitus patients were collected.
A group of 216 patients completed audiological measures and were assessed in a structured interview. The Klockhoff and Lindblom's grading system was used and its inter-rater reliability assessed in a subsample showing a high degree of correspondence. A discriminant analysis showed that a substantial proportion of patients could be correctly classified into grade II or III, by measures of pitch, minimal masking level of tinnitus, avoidance of situations because of tinnitus, and tolerance in relation to onset.
Using tests developed in cognitive psychology, it was found that tinnitus patients had impaired performance. There was no evidence for an attentional bias towards tinnitus related words using a computerized emotional Stroop task, but masking sounds of an "on-and-off" character were more disruptive than constant masking when patients performed the digit-symbol test. It is suggested that tinnitus distress may be increased by the 'changing-state' character of the tinnitus signal, or alternatively by intermittent masking sounds.
In a case-study a patient received an i.v. injection of lidocaine while Positron Emission Tomograpy was conducted. The brain activity associated with tinnitus included the left primary, secondary and integrative auditory brain areas, as well as right paralimbic areas related to negative feelings. The precuneus (Brodmann area 7) might be a brain area involved in the aversiveness associated with tinnitus.
Using a tinnitus questionnaire as the dependent measure it was found that tinnitus maskability at admission predicted distress at follow-up for an average of five years following admission. Some improvement in tinnitus occurred over time, but this was more evident in patients who had received a cognitive-behavioural treatment program.
The effect of an Internet based cognitive-behavioural self-help treatment program for tinnitus was investigated showing a high dropout rate, but with positive results in that the treated patients improved.
Roark, Beth A. "The relationship of Saturday morning television commercials viewed and the food consumption of third graders." Virtual Press, 1989. http://liblink.bsu.edu/uhtbin/catkey/722788.
Повний текст джерелаDepartment of Home Economics
Blosser, Lois Lehman. "Problem resolution appeals used in television advertising: a content analysis." Thesis, Virginia Polytechnic Institute and State University, 1985. http://hdl.handle.net/10919/90915.
Повний текст джерелаM.S.
DeShields, Oscar Winston. "The relationship between spokesperson credibility and purchase intentions : a proposed theory and experimental evaluation." FIU Digital Commons, 1992. http://digitalcommons.fiu.edu/etd/2779.
Повний текст джерелаBrendel, Claudia. "Identity and representation on the internet." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52301.
Повний текст джерелаENGLISH ABSTRACT: This thesis investigates the ways in which identity is established and represented on the Internet. Through detailed case studies of different Internet sites, I examine the changing parameters of these concepts, and indeed of our concept of 'reality' itself. I then undertake a detailed reading of a number of films that represent the Internet as an integral part of their narrative. I make use, but also critique, postmodern understandings of identity and representation. Existing postmodern theories of identity and representation cannot fully account for the way Internet identity functions and the Internet interacts with other media and offline life. New analyses are required to explain the interactions between these concepts. This thesis uses the constructs of presence, performance, the body, and narrative to describe the way in which identity and representation function online, are represented in film and influence offline life.
AFRIKAANSE OPSOMMING: Hierdie tesis beskou die maniere waarop identiteit op die internet gevestig en oorgedra word. Ek ondersoek die veranderende parameters van hierdie konsepte deur uitgebreide gevallestudies van verskillende internetruimtes te doen, en bekyk ook ons opvatting van die werklikheid self. Voorts doen ek 'n deurtastende ondersoek na 'n aantal films wat die internet as 'n integrale rolspeler in die narratief voorstel. Ek maak gebruik van, maar beoordelook, postmodernistiese beskouings van identiteit en oordrag. Die bestaande postmodernistiese teorieë oor identiteit en oordrag kan nie volledig rekenskap gee van die wyse waarop die internet-identiteit funksioneer of hoe die internet op ander media en aftydse middele reageer nie. Nuwe ondersoeke is nodig om die wisselwerking tussen hierdie konsepte te verduidelik. Hierdie tesis gebruik die begrippe van aanwesigheid, optrede, hoofinhoud en narratief om die wyse waarop indentiteit en oordrag intyds funksioneer, in film oorgedra word en aftydse middele beïnvloed, te beskryf.
Robinson, Neil. "Alcohol Restraint Television Advertisements Targeted At Adolescents : A Three-way Comparison Of Reinforcement Styles On Attitude To The Advertisement, Attitude To The Cause And Attitude To The Act." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2003. https://ro.ecu.edu.au/theses/1501.
Повний текст джерелаYuen, Wai Yee. "Strategic use of collective memory in advertising : the case of Cathay Pacific Airways' 60th anniversary ads." HKBU Institutional Repository, 2010. http://repository.hkbu.edu.hk/etd_ra/1189.
Повний текст джерелаJorstad, Connie Mae. "Small groups vs. the Internet : two types of personal interaction and their effects on social capital." Virtual Press, 1998. http://liblink.bsu.edu/uhtbin/catkey/1115762.
Повний текст джерелаDepartment of Political Science
Luo, Ying. "Motivation, emotion, attitude, & gratification in the use of online video media." HKBU Institutional Repository, 2015. https://repository.hkbu.edu.hk/etd_oa/260.
Повний текст джерелаGill, Tripat. "Composite products as conceptual combinations : issues of perception, categorization and brand evaluation." Thesis, McGill University, 2002. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=38486.
Повний текст джерелаThree experimental studies investigated the above research questions. These studies used 16 novel CPs that were created by combining two dissimilar concepts. Study 1 showed that subjects readily combined knowledge from two dissimilar domains, using property mapping or relation linking. In addition, the representation of these CPs varied along their modification centrality, even though the dissimilarity between the two combining domains was held constant. Study 2 showed that the categorization of CPs was contingent upon their similarity to the modifier and header categories. Study 3 showed that both modification centrality and the combinatorial process influenced the categorization and brand preferences in CPs. While CPs with non-central modifications (e.g., disposable cameras) were categorized as headers (i.e., cameras), and header-associated brands were preferred, those with central modifications (e.g., digital cameras) were categorized as both (i.e., digital product and camera), and the modifier brands (i.e., digital brands) gained equity.
McGlynn, Joseph. "More connections, less connection: An examination of the effects of computer-mediated communication on relationships." Thesis, University of North Texas, 2006. https://digital.library.unt.edu/ark:/67531/metadc5449/.
Повний текст джерелаHassan, Neil Ryan. "Predicting sexual sensation seeking : the third variable effect of time spent on the internet." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/86705.
Повний текст джерелаENGLISH ABSTRACT: The most commonly searched for topic on the internet revolve around sexuality. These searches, known as online sexual pursuits, may be influenced by one’s personality traits, such as sexual sensation seeking (Kalichman et al., 1994), which has been associated with various sexual risk behaviours and could increase one’s chances of contracting sexually transmitted diseases and infections. It is therefore vital for researchers to examine the association between sexual sensation seeking and the internet. This study collected data from 336 participants who responded to instruments on an online survey which consisted of a demographic questionnaire, the Sexual Sensation Seeking Scale (Kalichman et al., 1994), the Sexual Compulsivity Scale (Kalichman & Rompa, 1995), the Big Five Inventory (John, Naumann, & Soto, 2008), the Real Me Questionnaire (Amichai-Humburger, Wainapel, & Fox, 2002), Klein’s Sexual Orientation Grid (Klein, 1993), and items associated with sexual risk behaviour (Mashegoane, Moalusi, Ngoepe, & Peltzer, 2002), online deception (Capri & Gorski, 2006; Stieger , Eichinger, & Honeder, 2009), and internet use. Results from multiple regression analyses indicated that extraversion, agreeableness, conscientiousness, neuroticism, sexual compulsivity, sexual risk behaviour, and online self-disclosure were statistically significant (p < .05) predictors of sexual sensation seeking. The study used product-term regression analysis to examine the influence that time spent on the internet has on sexual sensation seeking and its relationship with the statistical predictors thereof. Three distinct third variables were used, namely, hours spent on the internet for work purpose (work hours), hours spent on the internet associated with online sexual pursuits (sexual hours), and hours spent on the internet for personal purposes (personal hours). Through the use of product-term regression analyses I was able to show that work hours as a third variable moderated the relationship between extraversion and sexual sensation seeking; work hours indirectly influenced sexual sensation seeking through sexual compulsivity; and that work hours as a third variable moderated the relationship between online self-disclosure and sexual sensation seeking. Furthermore, sexual hours as a third variable moderated the relationship between sexual compulsivity and sexual sensation seeking. Finally, I have shown that, within the sample, personal hours as a third variable moderated the relationship between sexual compulsivity and sexual sensation seeking; personal hours indirectly influenced sexual sensation seeking through sexual risk behaviour; and personal hours indirectly influenced sexual sensation seeking through online self-disclosure. It thus seems that time spent online influences sexual sensation seeking. It is advised that internet use policies be put in place to establish and maintain a professional culture within the workplace, and to ensure that job performance is consistently met. Internet software packages may be used to identify and report unauthorized online activity, and monitor hours spent online in order to identify individuals who may require treatment with regards to problematic internet use, sexual compulsivity, and inappropriate sexual behaviour in the workplace. Furthermore, the results of this study highlight the internet’s influence on the relationship between sexual compulsivity and sexual sensation seeking, and as such, may be of interest to sex therapists and counsellors in the field of hypersexuality. Finally, corporations, university officials, and youth and sexual health organisations may want to create awareness and provide educational resources with regards to the health risks associated with exploring sexuality via the internet.
AFRIKAANSE OPSOMMING: Temas wat rondom seksualiteit gefokus is, is die mees algemeenste onderwerp wat op die internet nagevors word. Hierdie internet soeke, naamlik aanlyn seksuele strewe, word deels beïnvloed deur persoonlikheids-eienskappe, soos seksuele sensasiesoeke. Verder, seksuele sensasiesoeke is geassosieer met ‘n wye reeks riskante seksuele gedrag en kan die kanse tot seksueel oordraagbare siektes en infeksies verhoog. Hieruit volg dus die noodsaaklikheid dat navorsers die assosiasie moet ondersoek tussen seksuele sensasiesoeke en die internet. In ‘n aanlyn-opname is data van 336 respondente versamel deur die gebruik van instrumente soos 'n demografiese vraelys, Seksuele Sensasiesoekende Skaal (Kalichman et al., 1994), Seksuele Kompulsiwiteit Skaal (Kalichman & Rompa, 1995), Groot-Vyf Inventaris (John, Naumann, & Soto, 2008), Ware Ek Vraelys (Amichai-Humburger, Wainapel, & Fox, 2002), Klein se Seksuele Oriëntasie Rooster (Klein, 1993), en items wat verband hou met riskante seksuele gedrag (Mashegoane, Moalusi, Ngoepe, & Peltzer, 2002), aanlynmisleiding (Capri & Gorski, 2006; Stieger , Eichinger, & Honeder, 2009), en internetgebruik. Resultate van 'n meervoudige regressie-analise het aangedui dat ekstraversie, pligsgetrouheid, welgevalligheid, neurotisisme, seksuele kompulsiwiteit, riskante seksuele gedrag, en aanlyn self bekendmaking statisties beduidende (p < .05) voorspellers van seksuele sensasiesoeke is. Hierdie studie het produk-term regressie-analise (toets vir interaksie met behulp van meervoudige regressie) gebruik om die derde veranderlik van tyd wat op die internet gespandeer word te analiseer met betrekking tot die verhouding tussen seksuele sensasiesoeke en die statistiese voorspellers van seksuele sensasiesoek. Die derde veranderlike bestaan uit drie verskillende kategorieë naamlik, ure wat aanlyn gespandeer is vir werksdoeleindes (werksure), ure wat op die internet gespandeer is wat verband hou met aanlyn seksuele strewe (seksuele ure), en ure wat aanlyn vir persoonlike doeleindes gespandeer is (persoonlike ure). Resultate dui daarop neer dat werksure die verhouding tussen ekstraversie en seksuele sensasiesoeke gemodereer het, werksure het seksuele sensasiesoeke indirek gebeïnvloed deur seksuele kompulsiwiteit, en dat werksure die verhouding tussen aanlyn selfbekendmaking en seksuele sensasiesoeke gemodereer het. Verder het seksuele ure die verhouding tussen seksuele kompulsiwiteit en seksuele sensasiesoeke gemodereer. Persoonlike ure het die verhouding tussen seksuele kompulsiwiteit en seksuele sensasiesoeke gemodereer, persoonlike ure het seksuele sensasiesoeke indirek gebeïnvloed deur riskante seksuele gedrag, en persoonlike ure het seksuele sensasiesoeke indirek beïnvloed deur aanlyn selfbekendmaking. Dit blyk derhalwe dat die tyd wat op die internet gespandeer word het 'n invloed op seksuele sensasiesoeke. Daar word voorgestel dat beperkende beleidsriglyne binne internetgeledere ingestel word ten einde ‘n professionele kultuur binne die werkplek te verseker. Internet-programme kan gebruik word om ongemagtigde internet-aktiwiteit te identifiseer en aan te meld, aanlyntyd te kontroleer en persone te identifiseer vir moontlike behandeling vir internetverwante probleme, seksuele kompulsiwiteit en ontoepaslike seksuele gedrag binne die werkplek. Voorts fokus hierdie studie op die invloed van die internet met betrekking tot die verhouding tussen seksuele kompulsiwiteit en seksuele sensasiesoeke, en kan van beduidende belang wees vir seksterapeute en beraders wat spesialiseer in die veld van hiperseksualiteit. Ten slotte skep hierdie studie ‘n platform vir organisasies, universiteite, jeug- en seksuele gesondheidsorganisasies om bewustheid en programme te bevorder wat die gesondheids-risiko’s aanspreek wat verband hou met seksuele strewe op die internet.
Said, Laila Refiana. "The influences of cognitive, experiential and habitual factors in online games playing." University of Western Australia. Faculty of Economics and Commerce, 2006. http://theses.library.uwa.edu.au/adt-WU2006.0100.
Повний текст джерелаZhang, Ke. "Linking consumer: endorser relationship with source credibility and consumer brand-related responses: a para-social interaction perspective." HKBU Institutional Repository, 2018. https://repository.hkbu.edu.hk/etd_oa/511.
Повний текст джерелаZhou, Yining. "Disappointment as an effect of curiosity and political apathy: modernation of self-efficacy and mediation of media selection." HKBU Institutional Repository, 2015. https://repository.hkbu.edu.hk/etd_oa/172.
Повний текст джерелаFerestad, Jaysen Nicole. "I'm Not Gonna Be Like That Guy: Exploring the Montana Meth Project Through the Eyes of That Guy." PDXScholar, 2013. https://pdxscholar.library.pdx.edu/open_access_etds/1503.
Повний текст джерелаLee, Alvin Yiam Chuah. "Re-testing the link between youth receptivity to tobacco promotion and their susceptibility to smoke." UWA Business School, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0233.
Повний текст джерелаKrishnan, Hari Shanker. "A diagnostic model for testing the memorability of advertisements." Diss., The University of Arizona, 1991. http://hdl.handle.net/10150/185728.
Повний текст джерелаArmeni, Elizabeth. "Menstruation goes public : aspects of womens's menstrual experience in Montreal, 1920-1975." Thesis, McGill University, 1996. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=26674.
Повний текст джерелаListening to the lives of twenty-four women, born between 1910 and 1965, a complex and ambiguous tale of the menstrual experience emerges. Through their narratives, we learn the importance of early instruction by mothers; the emphasis placed on hygiene and concealment; the effect menstruation had on women's sexual, feminine, and (re)productive identity. Once women's voices are taken into consideration, it becomes clear that the dynamic between prescription deeming menstruation as unclean or deviant and women's reality is not straightforward. Women reacted to the menstrual discourse, at times they rejected it, other times adhered to it, but for the most part, simply transformed it to meet their daily needs.
Catino, Robert J. "Relationship Between Flow Experience, Flow Dimensions, and the Equivalence of Challenges and Skills in the Web-Based Training Environment." Thesis, University of North Texas, 2000. https://digital.library.unt.edu/ark:/67531/metadc2582/.
Повний текст джерелаVinall, Sarah A. J. "A critical look at nutritional value of commercials on the Nickelodeon Network." Scholarly Commons, 2008. https://scholarlycommons.pacific.edu/uop_etds/689.
Повний текст джерелаYoung, Ming-yan Charmian, and 楊名殷. "Relationship between internet communication and social anxiety in adolescents." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2010. http://hub.hku.hk/bib/B45590448.
Повний текст джерелаDe, Villiers Elizabeth Nicolette. "The effect of the level of fear appeal on attitude towards advertising and behavioural intention." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/21609.
Повний текст джерелаENGLISH ABSTRACT: Fear appeals are commonly used in the advertising of social issues, such as drunken driving. In general, researchers believe that there is a positive relationship between fear and persuasion (to adapt misbehaviour). However, there are disputes amongst fear appeal researchers about the level of fear appeal to be used. Fear appeals, like other advertising appeals employed in advertising, is dependant on the traits of the target audience. The effect of fear appeals differ for different target audiences as different people fear different matters. This study tests one of the contemporary models on the working of fear appeals, namely activation theory. Young adults are the target audience of social marketing in South Africa for anti-alcohol abuse issues, such as drunken driving. The effect of fear appeals on the target audience has never been empirically investigated in South Africa although social marketers often employ fear appeals to bring about a change in behaviour. The responses of a sample of young adults in South Africa were tested by means of a quasi-experimental design based on Thayer’s activation deactivation checklist as implemented by previous fear appeal researchers. Three television advertisements that depict three levels of fear appeal (low, medium and high) were presented to three sample groups. Significant differences in the responses of the level of fear appeal were observed after statistical analyses in terms of tension arousal, energy arousal, attitude towards the advertisement and intention to engage in drunken driving. A difference in how genders react to fear appeals was also found.
AFRIKAANSE OPSOMMING: Die gebruik van vreesaanslae in die advertering van sosiale kwessies soos dronkbestuur is algemeen. Alhoewel navorsers glo dat ’n positiewe verhouding bestaan tussen vrees en oorreding (van ’n persoon om sy gedrag aan te pas), heers daar verskille oor die sterkte van die vreesaanslag wat gebruik moet word. Daar is bevind dat vreesaanslae, net soos ander aanslae wat deur die advertensiewese gebruik word, afhanklik is van die teikengehoor. Vreesaanslae se effek verskil, aangesien verskillende mense en gehore verskillende sake vrees. Hierdie studie toets een van die kontemporêre modelle van die werking van vreesaanslae. Jong volwassenes is die teikengehoor in die sosiale bemarking van anti-alkoholmisbruik kwessies soos dronkbestuur. Alhoewel sosiale bemarkers dikwels vrees aanwend om hierdie teiken gehoor se gedrag te verander, is dit nog nooit empiries in Suid-Afrika getoets nie. Die reaksies van ’n steekproef uit dié teikengehoor is getoets deur ‘n kwasieksperimentele ontwerp geskoei op Thayer se “aktivering deaktivering” kontrolelys, soos geïmplementeer deur vorige navorsing in vreesaanslae. Drie televisie advertensies wat drie vlakke van vrees (laag, medium en hoog) verteenwoordig is, aan drie eksperimentele steekproefgroepe getoon. Betekenisvolle verskille in die reaksie van die drie groepe is waargeneem ná statistiese ontledings. ’n Verskil in hoe geslagte reageer op vreesaanslae, is ook bevind.
Yang, Yi-Chen. "A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2630.
Повний текст джерелаTran, Gina A. "Investigating E-servicescape, Trust, E-WOM, and Customer Loyalty." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc699848/.
Повний текст джерелаShibuya, Clécia Lorena do Amaral. "Do virtual ao real : implicações da internet nos projetos de vida do adolescente." Universidade Católica de Pernambuco, 2012. http://www.unicap.br/tede//tde_busca/arquivo.php?codArquivo=822.
Повний текст джерелаThe teenager is considered one of the main agents of social transformation, a wealth of expectations of the future, updating the family and those around them about what is happening in society. Currently, the youth goes through extremely speedy experiences: access to an almost inexhaustible amount of information and immediate contact, without demarcation of physical boundaries through the Internet. This feature not only revolutionized the different technologies, but also changed the social configuration in which we live, how we perceive the world how we are embedded in it, and, above all, our way of being. Given these changes, which occur in real time, the computer connected to the Internet has become for many a faithful companion of all hours, especially for teenagers who seem to use it as an indispensable resource for their contacts with others, with the world. The contemporary world has marks that are common to all subjects. However, the experience of adolescents in their transition into a world of extreme speed has been marked by uncertainty of future projects, fugacity, volatility, consumerism, among other issues that have hindered their entire process of maturity. Insecurity, characteristic of this time is further enhanced by helplessness, lack of references, lack of continence and the impossibility of creating projects for adult life. Life project here has a broader meaning, it concerns not only a professional dimension, but the inclusion of the subject in the universe of social and affective relationships with a view to implementing a vision for adult life. All this led us to investigate the possible effects of Internet use in the creation of projects of life of adolescents. To this end, we sought to reflect specifically on the following questions: What are the meanings of Internet use for teens? Are the teens surveyed concerned with creating life projects? It is possible to relate the use of the Internet to the development of their life projects? To realize this endeavor, we performed a theoretical study based on Winnicotts reference, especially the notions of transitionality, illusion, space potential and cultural experience. The participants were ten female adolescents, aged between 16 and 17 years, all students in public schools in the metropolitan area of Recife-PE, studying between the first and third year of high school. The collected data were analyzed with special emphasis on the participants self perception and the results showed that the Internet is an environment that can be used creatively, according to the demands of the subject. It also promotes a passage from virtual to real, to the extent that adolescents navigate in a world without borders, where they can play, create, rehearse for the future and see how it happens in real life
Wylde, Charlotte Anne. "The experiences of recently diagnosed HIV-positive individuals, as shared on an online forum." Thesis, Rhodes University, 2018. http://hdl.handle.net/10962/60222.
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