Статті в журналах: "Internal potential of the enterprise"

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PILIAVSKII, Volodymyr. "COMPETITIVE POTENTIAL FORMATION ON THE BACKGROUND OF STRATEGIC MANAGEMENT OF AGRICULTURAL ENTERPRISES." Ukrainian Journal of Applied Economics 4, no. 4 (October 30, 2019): 149–60. http://dx.doi.org/10.36887/2415-8453-2019-4-17.

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The article reveals the issues of system-forming elements of agro-industrial enterprises’ competitive potential and the choice of competitive strategy as a factor of strengthening and increasing its efficiency through strategic management. It is established that along with the use of exclusive qualitative and quantitative characteristics of resources, competitive advantages can also be created due to the properties of the internal and external environment, rare among competitors. Special attention is paid to such an advantage as competence. The external and internal factors of agro-industrial enterprise’s competitive potential, which cover its assortment, marketing, quality, production management and other policies, innovative development, highly qualified staff availability, access to quality raw materials, are defined. The article presents and justifies the block-scheme of the choice of the agro-industrial enterprise competitive strategy of potential development. It distinguishes two components: structural composition of production and positioning. The proposed methodological approach of such analysis and choice of competitive strategy allows the enterprise not only to form, but also to successfully implement a long-term advantage in a changing environment. The competitive strategy as a tool is linked to the successful implementation of strategic management. It is determined that strategic management should be carried out through an appropriate organizational and economic mechanism, aimed at shaping and strengthening the competitiveness of the agro-industrial enterprise. The proposed mechanism includes a strategic analysis of the operating environment. It establishes essential characteristics of the environment, each consisting of dedicated sub processes, as a basis for defining the mission and goals of the enterprise. It is stated that developing a business strategy is considered to be the core of strategic management, and functional strategies must ensure every management level. A special task of evaluation and control of strategy implementation has been developed. It is determined that adjustments to the results of strategic control should be done for both the implemented strategy and the goals of business entities. In general, the implementation of the organizational and economic mechanisms of strategic management determines certain rules and techniques for forming and strengthening the competitive potential of agricultural enterprises. Keywords: competitive potential, competitive strategy, strategic management, strategy choice, business strategy, functional strategies, strategic analysis, external environment, internal environment, agro-industrial enterprises.

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Avdeeva, Elena, Oksana Belyantseva, and Elena Smorodina. "Constituents of sustainable development potential of a logistics company." MATEC Web of Conferences 239 (2018): 08004. http://dx.doi.org/10.1051/matecconf/201823908004.

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The article explores the potential for sustainable development of the company in a dynamic environment. The components of the potential are composed of external and internal. For their identification and analysis, tools such as SNW- and SWOT-analysis are used on the example of a construction industry enterprise. It was revealed that internal stability is formed under the influence of management tools. It includes organizational, investment, production, technological and financial sustainability. External stability includes global, regional and national. For a deeper analysis it is desirable to apply the indicator of sustainable development. With its help, it is possible to analyze the development of the enterprise in terms of dynamics, compare different enterprises and identify bottlenecks among the components of sustainable development potential. The indicator is flexible and takes into account industry specifics. The authors concluded that the innovative component should be present in all areas of the enterprise.

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KOMCHATNYKH, O. "FACTORS OF INFLUENCE ON TRANSPORT ENTERPRISE INNOVATIVE POTENTIAL." Economics of the transport complex, no. 37 (May 12, 2021): 148. http://dx.doi.org/10.30977/etk.2225-2304.2021.37.148.

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The article defines and characterizes factors influencing transport enterprise innovative potential. The author classifies theoretical approaches to defining the enterprise innovative potential and clarifies the category due to these approaches. The innovative potential is considered as an organic component of the general economic potential, which is identical with it by its structure, being shaped while affected by the available material and financial resources as well as the intellectual assets. It reflects the already reached innovations level, characterizing the potential ability of the enterprise to develop via implementation of possible innovations. The author has established that the most often the influencing factors for the enterprise innovative potential are classified into the external and internal ones. Using the classification and logical generalization methods, considering the transport function peculiarities, the influencing factors for transport enterprise innovative potential were classified into the internal and external ones (the direct and indirect influence). The author categorizes the internal influencing factors onto the material, financial, human and relational, the external direct influencing factors are classified into the branch, regional and environmental, while the external factors of indirect influence can be economic, technological, political and social-cultural. The relation of these factors and their influence level onto the transport enterprise and transport branch innovative potential have been determined. It has been established that the enterprise must predict and calculate the effect of all factors on the innovative activity. As the enterprise can directly influence only the internal potential, the enterprise innovative potential should be evaluated regarding the internal factors, which provide for its success.

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Vitkovskyi, Yurii. "Features of innovative potential formation of agricultural business subjects in the system of their investment activity." Actual problems of innovative economy, no. 4 (June 27, 2019): 44–50. http://dx.doi.org/10.36887/2524-0455-2019-4-8.

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Introduction. In the process of introducing models of strategic management of innovation and investment potential of agricultural enterprises, it is necessary to analyze the influence of external factors and internal capabilities of the enterprise. This helps to identify the most favorable directions of innovative development of the agricultural entity. The purpose of scientific research is to develop theoretical aspects of the innovative potential for-mation of agricultural business entities in the system of their investment activity. Results. It is established that the use of qualitative and quantitative characteristics of innovative capabilities of agricultural sector subjects without defined criteria hinders the organizational and economic mechanism of choosing innovative investment models and strategies. It has been determined that the dy-namics of investment provision is a basic parameter of reproduction processes. The tasks of investments are highlighted, the fulfillment of which is provided by the reproductive function. The lack of innovative potential of the majority of domestic agricultural enterprises is revealed. It is established that the innova-tive potential of the enterprise characterizes its investment attractiveness. The expediency of considering innovative potential in the system of other types of enterprise potentials is substantiated. It is determined that the research of innovative potential should take into account possible investment cycles in the enter-prise activity. The main factors of investment potential development of economic entities are given. The investment environment is characterized as the volume and structure of mobilized and used potential or real investment funds from internal and external sources of formation. The main task of investment poten-tial accumulation in enterprises is determined. The criteria are characterized, on which the formation of investment potential will depend. The conditions are identified that contribute to the growth of innovation potential. The features of investments implementation into innovations are characterized. The main tasks of monitoring of innovative potential are defined. The state of the organizational component of investment potential at modern domestic agricultural enterprises has been analyzed. Conclusions. The innovative potential development of domestic enterprises of the agricultural sec-tor is the key to their successful activity. Managing the investment potential formation is a key task for the strategic development of agricultural entities. Keywords: economic potential, innovation potential, investment, agricultural enterprise, invest-ment attractiveness, investment cycle.

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Stetsenko, S., L. Sorokina, A. Goiko, T. Tsyfra, and N. Bolila. "CALS-MODEL FOR FORMING THE ANTI-CRISIS POTENTIAL OF CONSTRUCTION ENTERPRISES." Scientific Journal of Astana IT University, no. 4 (December 25, 2020): 49–57. http://dx.doi.org/10.37943/aitu.2020.80.41.006.

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Abstract: This paper considers the peculiarities of the formation of economic immunity of construction companies. A system has been proposed to improve the mechanisms of preventive protection and securement of enterprises from loss of viability and subsequent self-liquidation or bankruptcy, which allows effectively identifying existing risks and threats from micro-, meso- and macro-environments and responding to them with the preventive means through economic immunity. A new definition for the term «economic immunity» of the enterprise is proposed, which includes subsystems of monitoring, early detection of internal and external threats, assessment of the degree of danger (risks), diffusion, elimination or neutralization, and formation of «memory» of the threat through a system of indicators. The differences of economic indicators of construction enterprises, which are characterized by different levels of the anti-crisis potential use, are studied, the five most significant indicators of the use of the anti-crisis potential are identified. The rules-conditions for determining the level of activation of anti-crisis opportunities and vulnerability of enterprises to threats for economic security are formulated. Methods of identification and control of the level of anticrisis potential use of the construction enterprise in the context of digital transformation which allows estimating quality and expediency of administrative actions are developed. The formation mechanism of the anti-crisis potential of the construction enterprise is developed. Its structure is defined, conceptual foundations of the integrated information system creation of the construction enterprise that should provide the possibility of interaction of various subsystems within the enterprise and the analysis of threats from interaction with various stakeholders are substantiated.

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Safonik, N. Р., A. M. Kovalchuk, and I. O. Karpenko. "Features of the Formation of an Enterprise’s Economic Potential from the Perspective of its Image in the Conditions of Adjusting to Changes." Business Inform 11, no. 526 (2021): 287–93. http://dx.doi.org/10.32983/2222-4459-2021-11-287-293.

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The article is aimed at studying the peculiarities of the formation of the economic potential of enterprise from the perspective of its image in the conditions of adjusting to changes. The article defines that the economic potential of enterprise serves as a basis for making strategic managerial decisions and determines the level of its economic capabilities. Among the structural components of the economic potential of enterprises are highlighted the following: financial, personnel, productive, innovative, investment, informational, managerial, marketing, and infrastructure. It is substantiated that an important role in the process of forming economic potential is played by the image of enterprise, which can be defined as a positive appearance, presenting its competitive advantage and based on the peculiarities of the enterprise’s activities, positive qualities and patterns, formed on the basis of a combination of internal labor relations and the reputation among consumers and partners. The factors of influence on the image components of the enterprise’s potential from the point of view of the main subjects are analyzed. Methodical approaches to quantitative assessment of the enterprise’s image are defined. An indirect assessment of the image of PJSC «UkrNDIAT» is carried out. It is determined that strategic management of the economic potential of development of entrepreneurial entities and the formation of a positive image are important components in achieving an entrepreneurial success. On the basis of the conducted research, ways to improve the level of image of enterprises are outlined, including the following: continuous improvement of the level of competence of employees; application of the best achievements of scientific and technological progress; development of marketing projects taking into account contemporary socio-political realities (environmental, social orientation, charity, etc.). Prospect for further research in this direction is assessment of the investment and innovation potential as one of the structural components of the economic potential of enterprise in the context of modern digitalization tendencies of development.

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Shkreben, R. P., M. V. Kharnam, and I. P. Otenko. "The Strategic Potential Formation of the Security-Oriented Development of an Enterprise." PROBLEMS OF ECONOMY 4, no. 46 (2020): 256–64. http://dx.doi.org/10.32983/2222-0712-2020-4-256-264.

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The development of information economy, Ukraine’s integration into the world economic space, globalization processes and the resulting increase in competition exacerbate the problem of high-quality and efficient management of business processes at industrial enterprises. The necessity to increase the scale of high-tech production, to expand the range of innovative products and new requirements for their quality, cause attention focusing on the processes of forming the strategic potential of enterprises, namely, learning and finding new strategic opportunities, implementing organizational forms and tools, creating conditions for sustainable innovation and security-oriented development of domestic enterprises. The formation of strategic potential as an object of development management begins at the stage of intentions emergence and goals selection. Strategies, mechanisms (coordination, training, regulation, preservation and protection), organizational methods, forms of strategic management of economic security, as well as methods of selecting and coordinating adaptive measures that meet the guidelines of enterprise development are the strategic tools for security-oriented enterprise development. The division of development security strategies into types includes, first of all, the types of passive and active strategic behavior of an enterprise in the market. Passive survival strategies use available opportunities and are a typical course of action for a company in a stable and predictable environment; this "passivity" is determined by the fact that a company does not try to influence the external environment. Active survival strategies are aimed at actively searching for enterprise opportunities and effectively using them, and are implemented through transforming the internal structure of an enterprise and using complex strategic forms of behavior in the market. Strategies of actively influencing the external environment are realized through actively searching for new opportunities for innovative enterprise development and creating them.

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Alpatova, Ekaterina, Irina Zenkina, Oksana Fedosova, Olesya Lykova, and Tatyana Krivetskaya. "Strategy for the development of agricultural enterprises." E3S Web of Conferences 285 (2021): 01018. http://dx.doi.org/10.1051/e3sconf/202128501018.

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The article is a development of a variation of the methodology for developing a strategy for the development of an enterprise in the field of agribusiness. The strategic development line for an agribusiness enterprise is based on a detailed analysis of the external environment and a comparison of the strengths and weaknesses of the potential of the internal environment, but the emphasis in the development strategy, unified for all agribusiness enterprises in Russia, should be uniform, as the results of this work show. Many agribusiness enterprises are not able to use a development strategy, due to the fact that they have a weak internal potential that does not allow them to realize the opportunities provided to them by a favorable external environment. An agribusiness that is in a different position, in order to use all the benefits available to enterprises that use the traditional approach in forming a development strategy, must first use a comprehensive analysis. Agromarketing is singled out as the main direction aimed at strengthening and developing the internal environment of the agribusiness organization. Agromarketing, based on the principles of customer orientation, realizing all the needs and requirements of a potential consumer of agricultural products.

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Wei, Ran, and Sheng Yao. "Enterprise Financial Risk Identification and Information Security Management and Control in Big Data Environment." Mobile Information Systems 2021 (September 6, 2021): 1–6. http://dx.doi.org/10.1155/2021/7188327.

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With the deepening of business informatization, all kinds of business application data are rapidly gathering, which promotes enterprises to enter the era of big data. Enterprises begin to build the concept of big data, deepen the understanding of big data, extract potential data value, and improve the operation ability of enterprises and information systems. At the same time, big data brings internal control information to the system, which is becoming more and more challenging, so enterprises pay more and more attention to the security of the information system. This paper aims to introduce the enterprise financial risk identification and information security management and control under the big data environment and master the enterprise financial risk identification method so that the enterprise can adapt to the needs of the times competition faster and better. This paper introduces the method of identifying financial risk in the background of big data by classifying the methods of financial risk identification and designing the factor model. Through the experimental investigation of the company's financial asset rate, the enterprise financial risk situation is displayed, and the enterprise can improve the internal management to control the financial risk within a certain range. The experimental results show that from 2016 to 2020, the internal control and asset rate of the enterprise affect the financial risk of the enterprise, 82% of the operators only have a reasonable debt structure and sufficient solvency, the operator can operate in a safe state and then maintain a low financial risk, and the operator should also take measures to prevent the occurrence of risk in advance and realize the business goal of maximizing benefits.

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Wu, Mei-Yu, and Ming-Hsien Yu. "Enterprise Information Security Management Based on Context-Aware RBAC and Communication Monitoring Technology." Mathematical Problems in Engineering 2013 (2013): 1–11. http://dx.doi.org/10.1155/2013/569562.

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Information technology has an enormous influence in many enterprises. Computers have not only become important devices that people rely on in their daily lives and work, but have also become essential tools for enterprises. More and more enterprises have shifted their focus to how to prevent outer forces from invading and stealing from networks. However, many enterprises have disregarded the significance of internal leaking, which also plays a vital role in information management. This research proposes an information security management approach that is based on context-aware role-based access control (RBAC) and communication monitoring technology, in order to achieve enterprise information security management. In this work, it is suggested that an enterprise may, first, use an organizational chart to list job roles and corresponding permissions. RBAC is a model that focuses on different work tasks and duties. Subsequently, the enterprise may define a security policy to enforce the context-aware RBAC model. Finally, the enterprise may use communication monitoring technology in order to implement information security management. The main contribution of this work is the potential it provides to both reduce information security incidents, such as internal information leakage, and allow for effective cost control of information systems.

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Herasymovych, Anatolii, and Inna Herasymovych. "Flexible accounting methods as a tool for mobilizing the enterprise’s under-utilized potential." Herald of Ternopil National Economic University, no. 2(92) (March 3, 2019): 145–54. http://dx.doi.org/10.35774/visnyk2019.02.145.

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Introduction. Since traditional accounting is based on the facts of financial and economic performance of enterprises, it does not always and fully display their real capacity, which is crucial to meet the challenge of the dynamic market environment. Methods used in flexible accounting are recognized throughout the world, as they provide a better picture of the internal capacity of the enterprise, and it is displayed in totally new balance sheet accounts and financial records. The study addresses the issue of applying flexible accounting methods and approaches for keeping records of assets (means) and liabilities (resources) in Ukrainian enterprises’ activities. Purpose. The purpose of the article is to highlight the methodological framework of using flexible accounting methods as a tool for mobilizing the enterprise’s under-utilized potential. Methods. The research methods used in the article include: the historical method (for describing the evolution of accounting studies); the method of abstraction (for harmonizing the terminology of accounting engineering); synthesis, induction and deduction (for providing rationale for applying flexible accounting methods); generalization (for making conclusions). Results. The study shows that flexible accounting methods can be used as a tool for mobilizing the enterprise’s under-utilized potential in the following segments: fixed assets – based on the optimal method of inventory accounting; inventory items – through the best values at the moment of goods release; bad debtors – through diversification when receivables are paid; creditors – through diversification when accounts payable are settled; of cash – a real prediction of their revenues in order to calculate the financial results of the enterprise; cash assets – through prediction of cash inflows and calculation of financial performance of the enterprise. Discussion. The rapid pace of the current scientific and technological breakthrough, the further globalization of the economy, and increased competition have led to the need for more effective management of business processes and financial performance, and to the search for material, human and financial resources. That has promoted accounting engineering viewed as one of the tools of flexible accounting. Further research efforts should be directed at approaches and techniques of information support for enterprise resource management.

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Chorna, Maryna Vitaliivna, Tamila Borysivna Kushnir, and Anatoly Mykhailovych Volosov. "FORMATION OF COMPETITIVE ADVANTAGES OF THE RETAIL ENTERPRISE." SCIENTIFIC BULLETIN OF POLISSIA, no. 3(15) (2018): 75–82. http://dx.doi.org/10.25140/2410-9576-2018-3(15)-75-82.

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Urgency of the research. Rapid changes require retail enterprises to create competitive advantages, strengthen their competitive potential, allowing them to stay on the crest during intensive growth of competition. Target setting. Formation of competitive advantages is one of the most important and complex tasks for each enterprise of domestic retail. Actual scientific researches and issues analysis. The theoretical and methodological basis of scientific research in the area of competitive advantage consists of the works of J. Schumpeter, M. Porter, M. Tracy, F. Viersem, H. Hamel, K. Prahal, P. Drucker, K. Kristensen, A. Matveev, S. Orlova, V.Tsarev, in the retail sector – S. Domínguez, A. Mazaraki, T. Melnyk. Uninvestigated parts of general matters defining. There is a need to deepen and improve the theoretical and methodological foundations of the system of forming competitive advantages of the retail enterprise on the basis of using the internal (existing competitive potential) and external (favorable factors of the external environment) sources. The research objective. The justification of the process of forming the competitive advantages of the retail enterprise, which is represented by a number of successive stages, deserves particular attention. The statement of basic materials. The system of formation of competitive advantages of a retail enterprise on the basis of the use of internal and external sources is considered in this article. The authors present a step-by-step sequence of forming competitive advantages, developed technology for the formation of competitive advantages, a comprehensive multi-criteria system for assessing the internal capabilities (competitive potential) of the retail enterprise. Conclusions. The presented system of formation of competitive advantages on the basis of use of internal and external sources provides practical tools for creating a set of actual competitive advantages of the retail enterprise in order to increase its competitiveness.

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Vovk, M. V., O. V. Kindrat, and I. B. Franchuk. "Technology of management of economic potential of the enterprise." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 21, no. 93 (November 16, 2019): 3–7. http://dx.doi.org/10.32718/nvlvet-e9301.

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In the context of quality transformations of the economy and of the whole system of social relations, the problem of effective potential management becomes especially urgent. It is naturally linked to the main tasks facing the modern enterprise, and is a significant component of the efficiency of economic activity. The article highlights the importance of this research, because nowadays national companies have to resolve the contradictions caused by the imperfection of structural relations. There is a high degree of deterioration of equipment, lack of own financial resources, unavailability of loans due to high fees for their provision, low purchasing power constrains the demand for manufactured products. In the current situation, businesses are looking for internal opportunities, optimizing their use. It is noted that the problem of effective utilization of potential takes the leading place. Determination of the managed factors influencing on activity of the enterprise depends on the solution of this problem, making recommendations on their restructuring, improvement of the internal structure and management mechanism. In order to achieve the results, the manager must first of all know the essence of the economic potential of the enterprise. The economic potential of the enterprise, as synthetic characteristics of resource capabilities of different nature, determines the final results of production and commercial activity and their specific forms. In particular, taking into account the existing potential of the enterprise, major management decisions that were developed and made, restructuring of production and improvement of management mechanisms is carried out. Therefore, the author of the article argues that the effective use of the potential of the enterprise increases the competitiveness of products, which is especially relevant for national producers in terms of entry into foreign markets and transition of the national economy from the seller's market to the buyer's market. It is proved that, by actively using the accumulated experience, the modern enterprise can increase the efficiency of its activity. The result is achieved by activating the existing internal capabilities, significantly changing the existing strategy, reorganising and creating an effective management system, active management in the enterprise.

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Mirkina, O. N. "WAYS TO INCREASE THE COMPETITIVENESS OF PUBLIC CATERING." Scientific Review Theory and Practice 11, no. 6 (2021): 1700–1710. http://dx.doi.org/10.35679/2226-0226-2021-11-6-1700-1710.

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The article is devoted to the consideration of the concept of «competitiveness of the enterprise», the factors influencing it and the proposal of ways to increase the competitiveness of public catering enterprises by influencing some internal factors. The purpose of the article is to propose ways to increase the competitiveness of public catering enterprises. The article provides a comparative analysis of the views of scientists on the concept of «competitiveness of an enterprise», indicates the factors of competitiveness of enterprises, highlighted in the scientific literature (political; economic; financial; sociodemographic, etc., as well as the production and organizational structure of the enterprise; technology; the level of qualifications of employees; quality of management; others). The negative impact of the COVID-19 pandemic on the work of catering enterprises is indicated. Based on the accepted division of factors into external and internal, the author of the article proposes ways to increase the competitiveness of a public catering enterprise based on internal factors. So the author identifies three areas of influence in order to increase the competitiveness of the enterprise: management, menu, personnel. The article proposes the following methods of influencing each of the selected factors: leadership, management: internal control; provision of modern and sufficient equipment and raw materials necessary for work; analysis of competitors’ activities; development of new services provided by the enterprise; menu: a variety of product range aimed at the preferences of potential buyers; availability of special offers, promotions; affordability of prices; personnel: selection of qualified workers; motivation; organization of a favorable atmosphere for work; high-quality and fast service. The author emphasizes that all three areas are closely interconnected and a complex impact on them is necessary. The author proposes to evaluate the result of the impact by holding such events as daily management meetings, informal manager-manager feedback in the form of a weekly discussion, and a general meeting. According to the author, this will help to quickly respond to negative changes and will help to strengthen the competitiveness of the enterprise.

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ONOPRIIENKO, Dmytro. "Adaptive management of dynamic changes of the enterprise." Economics. Finances. Law, no. 6/2 (June 30, 2021): 36–40. http://dx.doi.org/10.37634/efp.2021.6(2).8.

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Introduction. This paper describes the adaptive management of dynamic changes in a present-day enterprise. The purpose of the paper is to investigate the interaction of the key elements of the system of adaptive management of dynamic changes in enterprises, with regard to the influence of the external and internal conditions. Results. The vast majority of enterprises today require changes, which are implemented through the use of adaptive management, which ensures that the company is able to respond adequately to external and internal changes. To ensure the competitiveness, a significant portion of the enterprise requires dynamic changes, which are characterized by high intensity and radicality. For their implementation, the enterprise, on the one hand, must have the necessary potential to achieve this, and on the other hand – the appropriate mechanisms for their implementation. The mechanics of realization of the enterprise potential is defined as a set of its dynamic capabilities and key competences. Key competencies, which enable the company to carry out dynamic changes, are created by the influence of dynamic capabilities on its functional competencies. Dynamic capabilities have a decisive importance in the creation of key competences. The most important key competencies include the following: Constant monitoring of the level of adaptation of the company to the conditions of the environment; the presence of a system of alignment of the goals and objectives of the company with the intensity and pace of development of the target segment of the market; organizational renewal, innovation-friendly internal environment of the company; motivating the company's staff to use the specified capabilities. Conclusion. Efficiency of implementation of changes in the enterprise is achieved by adaptive change management, which ensures adequate response of the management structure of the enterprise to changes in the external and internal environment. Adaptive management of dynamic changes is ensured by the purpose-oriented formation and widespread use of mechanisms for the implementation of the company's potential, as an aggregate of its key competences. The key competences that will provide the company with competitive advantages are created by influencing the dynamic capabilities on the functional competences.

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Irina Saukh and Nataliya Vyhovska. "THE DEVELOPMENT OF THE METHODOLOGICAL TOOLS FOR STRATEGIC ANALYSIS OF THE TOURISM ENTERPRISES FINANCIAL POTENTIAL." European Cooperation 2, no. 42 (April 30, 2019): 78–87. http://dx.doi.org/10.32070/ec.v2i42.16.

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The article solves the problem of the imperfection of current operational economic analysis techniques for assessing the tourism enterprises financial potential and the necessity for the usage of strategically-oriented analytical tools. This will contribute to prudent and effective decisionmaking regarding the tourism enterprises strategic development. The aim of the article is to develop the methodological tools for the strategic analysis of the tourism enterprises financial potential based on the development of the integrated dynamic model including the determinants of the environmental direct and indirect impact. The model of the financial potential system of the enterprise is suggested, which is based on a combination of the resource concept, cybernetic and system approach, developmental theory, self-organization theory and dynamic abilities concepts, and consists of the internal contour (resource, personnel, organizational and information support), external contour (enterprise’s potential), the mechanism of resources transformation into financial results and feedback information, which provides a system homeostasis, taking into account, the influence of the environmental direct and indirect factors. The scientific and methodological approach to the strategic analysis of the internal tourism large enterprises financial potential is developed according to the additive factor model usage with integrated estimation based on a complex combination of deterministic analysis methods (concerning resource potential), nonformalized methods (regarding personnel, organizational and potential information support) and the "sum of places" method (in regard to the interpretation of the financial potential ranking score). A range of limits for the determination of the integral indicator level of the internal financial potential is defined and the rating of the tourist enterprises of the chosen strategic area of economic activity is proposed.

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Myronenko, Е., S. Barkova, and V. Yershakova. "The Current State of Formation of Financial Strategy in the Management System of an Industrial Enterprise." Economic Herald of the Donbas, no. 3 (61) (2020): 122–30. http://dx.doi.org/10.12958/1817-3772-2020-3(61)-122-130.

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Анотація:

The article considers the essence of financial strategy, defines its place in the strategic set of industrial enterprises. The characteristics of the financial strategy of the enterprise are substantiated and supplemented and the organizational model of its formation and realization is built. The goals and objectives of the financial strategy, the nature of management decisions aimed at ensuring financial stability, competitiveness and maximizing the value of the enterprise are described. The process of enterprise development at different stages is analyzed. The most important essential characteristics of the financial strategy of an industrial enterprise are determined. It is proved that in the course of diagnosing and assessing the strategic opportunities of financial development of the enterprise is carried out: analysis and assessment of the financial condition of the enterprise in order to identify the state of the enterprise and identify features of its development; analysis of factors of the internal financial environment to identify the direction of their action on the final results of the enterprise; comprehensive analysis and diagnosis of internal financial potential in order to establish its level to ensure the strategic opportunities for financial development of the enterprise.

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Goncharenko, Iryna M., та Nina A. Krakhmalova. "ФОРМУВАННЯ СИСТЕМИ УПРАВЛІННЯ ЕКОНОМІЧНИМ ПОТЕНЦІАЛОМ ПІДПРИЄМСТВ У СУЧАСНИХ УМОВАХ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 153, № 6 (4 липня 2021): 8–14. http://dx.doi.org/10.30857/2413-0117.2020.6.1.

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development is associated with functional dependency, in particular related to its economic potential, optimization methods of potential utilization, and company management paradigm which challenges a critical need to build a management system to facilitate economic potential development, and also provides for: 1) the need to harmonize this system with the strategy of effective regional development; 2) enterprise economic potential reproduction subject to transformation of management decision-making criteria; 3) the implementation of progressive methods of enterprise production resource and asset management with a focus at maneuvering. In this context, the capacity to respond promptly to market changes is of critical importance to enterprises. To this end, modern enterprises are forced to increase their production output through the rational use of their labor, production resources and financial assets, as well as to take into account the emergence of new social needs, focusing on key factors of change, which will ensure the dynamism of their economic potential. The paper argues that management system of enterprise economic potential is a set of targeted tools and methods to affect enterprise stakeholders’ interests characterized by constant dynamic transformational changes under the effects of internal and external environment, with a focus on rational use of enterprise potential and ensuring its balanced business performance The suggested pathways and recommendations on enterprise economic potential management have significant implication and can be used in business for the most effective use of labor, production and material resources in static and dynamic aspects of the overall industry strategic development of the in general.

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Chang, Shichao. "Analysis of the influence of factors of innovative activity of agro-industrial complex enterprises on the stability of their economic development." Ekonomika APK 315, no. 1 (January 28, 2021): 84–94. http://dx.doi.org/10.32317/2221-1055.202101084.

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The purpose of the article is to develop a new methodological approach to the analysis of innovative activity of enterprises of the agro-industrial complex in order to ensure their sustainable economic development, taking into account the factors of economic growth. Research methods. The scientific provisions on planning innovation activities and analysis of innovative processes (the essence and content of innovation activity of enterprises are justified), modeling and organization of innovation activity, forecasting its results in economic systems (modern trends in the development of methods for analyzing and assessing innovation activity of enterprises in the system activity), as well as general scientific methods of cognition: systemic (formulated the problems of assessing the innovative activity of enterprises from the standpoint of ensuring their sustainable development and determining potential ways to solve them), complex (analysis of the parameters of the innovative activity of domestic enterprises), abstract-logical (the influence of environmental factors on the innovative activity of the enterprise is analyzed), functional and structural-level research methods (the relationship of internal factors of the enterprise's innovative activity is considered), methods of analysis and synthesis (the relationship of the internal factors of the enterprise's innovative activity is analyzed), evolutionary and historical approaches (the relationship of the factors of the enterprise's innovative activity with the parameters of its sustainable development is considered). Research results. The methodological foundations of the innovative activity of agro-industrial complex enterprises have been theoretically substantiated as the degree of intensity of their actions on the creation and development (practical implementation) of innovations in the context of rapidly changing external conditions and tough market competition. Despite the high cost of mistakes in the innovative development of agricultural enterprises, the analysis of the innovative activity of an enterprise is an important tool for ensuring their sustainable economic development. Scientific novelty. The elements of scientific novelty lie in the theoretical substantiation and experimental confirmation of a new methodological approach to the analysis of the innovative activity of agricultural enterprises in order to ensure their sustainable economic development. This makes it possible to determine the tools for intensifying the activities of enterprises through building up and productive use of intellectual potential. The concept of “innovative activity of enterprises” is clarified and it is shown that this is one of the main characteristics of their innovative activity. The composition of the parameters of innovative activity of enterprises has been improved and a set of factors stimulating and restraining the innovative activity of agricultural enterprises has been determined. On the basis of the conducted analytical studies, the interrelation and power of the mutual influence of factors of innovative activity of enterprises, as well as the relationship of these factors with the parameters of sustainable economic development, were revealed. Practical significance of the article lies in the possibility of using its provisions and conclusions when analysing the relationship of internal factors of innovative activity of an enterprise, as well as when analysing the relationship between factors of innovative activity of agricultural enterprises with an assessment of the sustainability of their market development. The proposed set of methodological recommendations makes it possible to assess the innovative activity of an enterprise in the interests of its sustainable economic development. Tabl.: 2. Refs.: 22.

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20

Holovanova, Hanna. "Rationalization principles of product specialization choice of production in agrarian enterprises." Actual problems of innovative economy, no. 4 (June 27, 2019): 29–33. http://dx.doi.org/10.36887/2524-0455-2019-4-5.

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The research is devoted to the scientific analysis of the rational choice principles of commodity specialization taking into account the functioning specifics of agricultural enterprises. The main tasks are identified, the solution of which has the potential to improve the internal specialization. There are among them: the maximum production increase in each unit, effi-cient use of production funds and work-force, improving the production efficiency. The adaptation process of commodity specialization of agricultural enterprises to market conditions is structured. Eight stages of it are distinguished: from deter-mining the change volume related to the enterprise adaptation to the external environment, to adjusting the system of opera-tional, tactical and strategic planning. In the factor analysis framework of the internal and external environment of agrarian enterprise, the determinants of its product specialization are systematized. The author's vision of the organizational and economic mechanism of managing the specialization of agricultural enterprises is outlined. The tendency to update the re-search of the risk system in the managing process the specialization of agricultural enterprises has been noted. This system has included the following risks: market, personnel, financial, legal, natural-climatic, logistical, agro-technological, the only mechanism for regulation in many branches of agriculture. The conclusion is made that substantiation of construction con-ceptual bases of organizational and economic mechanism of commodity specialization management of agrarian enterprise allows to realize adaptation development strategies of production and commercial activity. The basis is a comprehensive consideration of the factors of external and internal environment in the components mobilization of production and economic potential, as well as determining the configuration of management systems of commodity specialization in enterprise man-agement. Keywords: agricultural production, specialization, commodity specialization, commodity structure, agrarian enter-prise.

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21

Zakharov, Svyatoslav. "Evaluating the effectiveness of using the managerial potential of key employees at the coal industry enterprises." Socium i vlast 3 (2021): 46–54. http://dx.doi.org/10.22394/1996-0522-2021-3-46-54.

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Introduction. The relevance of the topic of the article is conditioned, on the one hand, by the necessity to assess the effectiveness of using the managerial potential of the key employees at the coal industry enterprises in Russia, on the other hand, by the lack of a scientific and methodological basis for solving the problem. The gap will not allow Russian coal companies to master the trajectory of sustainable economic development in the near future. The purpose of the article is to develop a methodological approach to assessing the effectiveness of using the managerial potential of key employees in the coal industry. Methods. The author uses the methods of systemic, semantic and retrospective analysis, as well as benchmarking. Scientific novelty of the research. The author proposes a methodological approach to assessing and forecasting the effectiveness of using the managerial potential of key employees, a distinctive feature of which is determining the congruence of the internal competitive environment of a coal mining enterprise to its external environment. Results. The outlined approach to assessing the effectiveness of using the managerial potential of key employees makes it possible to predict and plan the trajectory of its development, taking into account the congruence of the internal competitive environment of an enterprise to the external environment, an innovative market economy. Conclusions. On the basis of the obtained quantitative results of assessing the effectiveness of using the managerial potential of key employees, the author concludes that there are significant opportunities to increase the level of managers’ competitiveness and the sustainable operation of coal industry enterprises in Russia, the implementation of which is achieved by the balanced development of managerial potential and strengthening the congruence of the internal competitive environment of an enterprise.

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22

Сокерина and Svetlana Sokerina. "Potential of Staff Development System in the Innovative-Oriented Enterprise." Management of the Personnel and Intellectual Resources in Russia 5, no. 1 (February 17, 2016): 53–56. http://dx.doi.org/10.12737/18142.

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The article describes the approach to the concept «the potential of the system of the staff development» as the indispensable characteristic of the system of the staff development in the innovative-oriented enterprise. It is shown in the article the model of the functioning and realization of the potential of the system of the innovative staff potential, including the process of moving from the stage of formation of the innovative-oriented enterprise’s demands to the stage of expansion of the possibilities and abilities of the staff development system and further to the product of the innovative activity of the staff development system: the formation of the eff ectively-functioning innovative staff potential. There are formulated the conditions to the realization of the possibilities and abilities of the staff development in the innovative-oriented enterprise, there are defi ned the accelerator and the inhibitor of this process. The article reveals the components of the concept «the potential of the system of the staff development in the innovative-oriented enterprise», including the resource component, the internal (organizational), resultative and diagnostic.

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23

Galyna Liakhovych, Svitlana Bezruchuk, Valentyna Ivanenko, and Svitlana Laichuk. "SWOT-ANALYSIS OF ACCOUNTING OUTSOURCING." European Cooperation 3, no. 43 (June 30, 2019): 7–19. http://dx.doi.org/10.32070/ec.v3i43.50.

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A SWOT-analysis is considered as a tool of the strategic management for determining the feasibility of using accounting outsourcing as a way of the enterprise optimisation. It was found that the main interaction forms between the contractor and the customer of accounting outsourcing are the following ones: provision of accounting services; keeping records of only certain transactions or objects; integrated accounting and analytical support of all the enterprise activities; performance of the duties of the senior accounting officer of the enterprise. The list of enterprises, for which it is recommended to use accounting outsourcing is expanded, in particular newly created enterprises in a crisis condition; enterprises engaged in activities abroad; large enterprises, etc. The critical analysis of the advantages and disadvantages of accounting outsourcing is carried out and the necessity of SWOT-analysis potential risks and advantages of using accounting outsourcing in the short-term and long-term prospects are emphasised. It is noted that each advantage may pose a threat to the enterprise without taking into account certain key points of using accounting outsourcing, while the potential risks of using accounting outsourcing in the long run may be an advantage for the enterprise. The internal and external environments were analysed with the help of the extended model of SWOT-analysis from the position of the strengths and weaknesses of the enterprise, its capabilities and expected threats. An algorithm for enhancing the benefits and eliminating the shortcomings of accounting outsourcing should be developed during the decision-making on the usage of outsourcing in the enterprise activities. According to the results of SWOT-analysis, a matrix of measures on the expediency of accounting outsourcing has been formed, which will allow to predict the threats and potential opportunities at the stage of planning the use or refusal to use the accounting outsourcing services.

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24

Yevsieieva-Severyna, I. "THEORETICAL AND METHODOLOGICAL ASPECTS OF SUSTAINABLE ENTERPRISES DEVELOPMENT." THEORETICAL AND APPLIED ISSUES OF ECONOMICS, no. 40/41 (2020): 104–20. http://dx.doi.org/10.17721/tppe.2020.40.8.

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The article deals with the interpretation of the concepts of competitive advantages, competitiveness, competitive potential, competitive sustainability, sustainability risk and sustainable enterprise development. The author's vision of categorical apparatus is based on the generalization of existing viewpoints and approaches to their definition. According to the author's point of view, the competitive advantages are the collection of some strong prevailing characteristics of the company that clearly distinguish it from the competitors, providing further development through the production of high quality products and satisfying the growing needs of the consumers. Enterprises must activate the work in direction of optimal use of present resources, take into account internal development possibilities, quickly adapt to the changes of environment. Especially important is the attention of the enterprises focusing on components of the competitive potential (economic, financial, innovation, intellectual, marketing, communication, information, production etc.) which should be examined to determine possible measures of further development. Competitive sustainability is an integral part of ensuring economic security of the enterprise. Economic security reflects the ability of the enterprise to ensure sustainable development, both in the current period and in the future, under the influence of negative factors of external and internal environment. Most business decisions are made under conditions of uncertainty and risk, due to insufficient information, high intensity of rivalry, changeable environment. It is necessary to identify and estimate risks in order to minimize their influence on the activity of the enterprise. Competitive sustainability and sustainability risk provide sustainable enterprise development, the ability to carry out economic activities in conditions of uncertainty of external environment impacts, creating conditions for long-term stable functioning of the enterprise in a competitive market environment.

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25

Dzhedzhula, Viacheslav. "MANAGING THE ENERGY-SAVING POTENTIAL OF INDUSTRIAL ENTERPRISES." Innovation and Sustainability, no. 1 (April 1, 2022): 6–12. http://dx.doi.org/10.31649/ins.2022.1.6.12.

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The work shows the main features of the management of industrial enterprises' energy saving potential. Taking into account the significant increase in the cost of energy resources for the last time the use of the energy saving potential of industrial enterprises is a promising and quick way to reduce energy consumption, and, accordingly, the energy consumption of products. Such approach allows increasing profitability of the company, decreasing environmental pressure on the environment, using internal reserves of the company for optimization of its work. The definition of the concept of the potential of energy saving of the industrial enterprise is substantiated, approaches to its definition are considered. It is required to determine the potential of energy saving of the enterprise in thermal units. One of the effective directions of energy saving is the use of the potential of electricity. Indirect combustion of primary energy resources is currently unreasonable. One of the ways to reduce the consumption of natural gas, the price of which has increased dramatically, is the use of heat pumps. These devices allow pumping thermal energy from the air, soil or water while consuming 3...5 kW of thermal energy per year for production close to 1 kW of electric energy per year. The results of the real energy audit of the industrial enterprise are reviewed, and the cost of heat energy units generated from various sources is given. A set of economically sound measures of energy saving to be implemented in the enterprise was suggested. Net present value and environmental effect from implementation of the particular approach are determined. The value of the discount coefficient for calculations of economic feasibility of the measures was substantiated. Absolute and relative optimal energy saving potentials for all measures were calculated. The optimal limit value of the energy saving potential of 10% at values above which the energy saving measures should be implemented.

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26

Shyshkovskyi, S. V. "Key Factors Influencing the Management of the Enterprise’s Development." Business Inform 10, no. 525 (2021): 357–62. http://dx.doi.org/10.32983/2222-4459-2021-10-357-362.

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The gradual demise of the command-administrative management system determines the relevance of the study of the peculiarities of the development of the methodological basis for managing the development of industrial enterprises in terms of modern management. The article highlights the features of managing the development of industrial enterprises in the context of globalization, as the adoption of the methodology of sustainable development, which is based on the principles of socially responsible activities of enterprises; increasing the weight of management of changes and constraints in the overall management system of enterprise development; increasing the role of informal tools in building a methodology for evaluating directions, as well as methods of strategic forecasting and planning of enterprise development; abandonment of management decisions in the short term in favor of long-term strategic decisions; decentralization of enterprise management and dissemination of collective decision-making methods; improving marketing management as one of the decisive factors in increasing the competitiveness of enterprises, their investment attractiveness. The interpretation of the enterprise’s evolvement as a process of acquiring new qualitative, quantitative or structural properties of the socio-economic system, which involves a change in the parameters of its state and the acquisition of equilibrium, is elaborated. The system is transformed through the growth, activation or structuring of the constituent elements. The author considers relationship between the concepts of «innovation» and «development» as complex categories that need to be clearly delineated and closer defined. The factors limiting the ability of enterprises to increase production include: prices for the raw and expendable materials, cost of energy, tax pressure, lack of working capital, insufficient effective demand of domestic consumers, high competition in the commodity market. The key internal factors that affect the development of the enterprise are its existing potential, functional activity of the organization and the effectiveness of enterprise development. Innovation remains an important sign of development – necessary, but insufficient for its implementation. The key factors influencing the management of enterprise development include the mission, vision, values and policies, plan and program of enterprise development.

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27

Akbasheva, A. A., and E. A. Yaitskaya. "Analysis of the existing methods for assessing the financial state of the enterprise as a tool to ensure its economic security." Proceedings of the Voronezh State University of Engineering Technologies 82, no. 4 (January 20, 2021): 327–34. http://dx.doi.org/10.20914/2310-1202-2020-4-327-334.

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In modern unstable conditions of economic development, special attention is paid to the financial condition of enterprises, since it reflects all aspects of the financial and production activities of an enterprise, determines its potential in the business world, competitiveness, stability in the market and determines potential positions in the market. Analysis of the financial condition of an enterprise in the presence of internal and external threats will allow assessing the current and prospective financial position of an economic entity, assessing the potential pace of development, identifying possible sources of assets formation, and predicting the financial position of an enterprise in the market. The scientific article summarizes modern methods of analysis and assessment of the financial condition of an enterprise, studies the systems for determining the financial condition as a tool for ensuring economic security. and also presents their features and content. Based on a comparison of the most common methods for assessing the financial condition of an enterprise, the following conclusion can be drawn: at present, when analyzing the financial condition of enterprises, the problem of choosing a methodology that meets the requirements of an enterprise to enhance the analysis of one or another block of economic and financial indicators is highlighted. That is, the given interconnections of the analyzed phenomena that characterize financial and economic activities can be very diverse and complex. Therefore, it is advisable to conduct analytics using not all the diversity, but only those factors and indicators on which the results of the financial and economic activities of the enterprise directly depend. All methods of assessing the financial condition of enterprises can be applied at enterprises in order to ensure economic security. Enterprises in an environment of uncertainty continuously need timely, objective and complete information about their financial condition to ensure constant and stable protection against real and potential threats and hazards. Moreover, owners and investors need such information. However, it is always necessary to remember and realize that the conditions of a market economy dictate their own rules, the promotion and development of enterprises takes place in a tough competitive environment, therefore, information should be submitted in a timely manner in order to make appropriate management decisions.

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Невская, Наталья, and Natalya Nevskaya. "Theoretical Basis for Estimation of Export Potential of Industrial Enterprise." Scientific Research and Development. Economics of the Firm 6, no. 3 (October 4, 2017): 27–33. http://dx.doi.org/10.12737/article_59c1085b1ef306.94969747.

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The main approaches to the assessment of the export potential of the enterprise are considered in the article. The importance of systematization of indicators to assess the export potential deals with the implementation of the new economic policy conducive to increased competitiveness of the national economy. The analysis of indicators reflecting the change in export capacity at the enterprise level will formulate the indicative indicators of development of economy and increase its competitiveness more accurately. The paper presents approaches to the assessment of the export potential of the enterprise taking into account objective and subjective factors of development of external and internal environment.

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Hrosul, Viktoriia, Serhii Zubkov, and Tatul Mkrtchyan. "THE DEVELOPMENT CORE OF ENTERPRISE: THEORETICAL ASPECT." Baltic Journal of Economic Studies 7, no. 3 (June 25, 2021): 73–81. http://dx.doi.org/10.30525/2256-0742/2021-7-3-73-81.

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Relevance. The result of the effective functioning of the enterprise is its development and growth. Modern economic conditions are characterized by high dynamism and uncertainty, tough competition, which requires from trade enterprise to form the development strategy taking into account market environment changes and adaptation of the internal parameters of functioning to them. The practical solution of problems, which are related to the necessity to provide enterprises with efficiency and competitiveness, depends on the methodological principles of elaboration for their development. Aim. The aim of the study is to substantiate the concept of development core of the trade enterprise as the new view of its development process. Methodology. In the process of substantiating the concept of development core of the enterprise, the historical method and the content analysis method were used to study the enterprise development theory; system analysis method was used for substantiation of the development conceptual vision of the trade enterprise; formalization method was used for creating development core model of the enterprise. Results. On the base of the development of the concept of economic core with the aim to take into account the most important determinants of the enterprise development, the concept of development core of the enterprise is elaborated; it provides interaction of three components: the strategic component determines development directions and measures for their achieving; the resource potential component provides the necessary resources mobilization; the business model component promotes the chosen activity effectiveness. Support of efficiency of development core of the enterprise is carried out through the supporting and resulting subsystems. The supporting subsystem necessitates the formation of special methodological support for implementation of the key formation processes and interaction of components of development core of the enterprise. The purpose of core resulting subsystem is to summarize the enterprise activity, exchange information with the internal and external environment. Practical value. The identified components of development core of the enterprise cover key areas of management at the enterprise; it provides comprehensive coverage of its development determinants and application of the concept of development core in the trade enterprises activity will help create conditions for their harmonious development. Value/originality. The concept of development core of the enterprise is elaborated; it is based on the process approach of intra-component functioning of strategic, resource potential and business model components and serves as theoretical and methodological support for the choice of strategic priorities of development of the enterprise.

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Талатин, Е., and E. Talatin. "Enterprise Competitiveness Management: Problems and Solutions." Scientific Research and Development. Economics of the Firm 8, no. 2 (August 7, 2019): 53–59. http://dx.doi.org/10.12737/article_5d0ca7932c1376.96946606.

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The article considers various approaches and methods of enterprise management. The influence of external and internal factors on the competitive potential of the enterprise is analyzed. The systematization of features of enterprise management in a competitive environment is given.

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Umerova, H. V. "Agricultural enterprise management report." Bioeconomics and Agrarian Business 11, no. 3 (March 3, 2021): 106–17. http://dx.doi.org/10.31548/bioeconomy2020.03.106.

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The article is devoted to the organizational and basic procedures of the Management Report’s structural synthesis and informational content. This reporting form introduction is due to the implementation of the Directive 2013/34 / EU provisions “On annual financial statements, consolidated financial statements” in the legislation of Ukraine. Accordingly, the requirement has been established for large enterprises, including public interest entities, to prepare a Management Report concerning the financial and non-financial information disclosing. Medium-sized enterprises are entitled to submit the Report in abridgement, highlighting only the finance indicators of their activities. Management Report is an information support source and a comprehensive assessment of the state and potential, financial, economic, social, labor and environmental enterprise activities, identified risks and uncertainties, etc. The information obtained allows both internal and external users to assess the consequences of the enterprise activities impact on the environment, society and the economy, in particular, the certain segment development potential. Domestic and international regulatory support on the Management Report preparation has been analyzed as part of the study. It has been established that the form, structure and content of the Management Report is not regulated and is generated by enterprises independently in any form, taking into account the Methodological Recommendations for its preparation. The Management Report content has been proposed in accordance with the requirements of different management levels particularly concerning disclosing relevant information on agricultural enterprise activities in economic, social and environmental areas. The purpose of such informational content is to reflect the specifics and technological features of the enterprise activities for crop production. The implementation of these recommendations will provide information on the results and specifics of agricultural enterprise activities; the headcount analysis and the social policy state in general at enterprises; impact on the environment and mechanisms to minimize it. It also has determined that disclosing these key performance indicators contributes to the increase in information transparency, accountability and comparability, as well as agricultural enterprise investment attractiveness and sustainable development.

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Iskhakova, Gulia M. "Controlling in the anti-crisis management of an agricultural enterprise." Economy of agricultural and processing enterprises, no. 2 (2022): 28–35. http://dx.doi.org/10.31442/0235-2494-2022-0-2-28-35.

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The orientation of the modern management system towards strategic development and the creation of potential for long-term growth of enterprises determines the need to develop and apply modern approaches and tools in the management and organization of the effective functioning of the enterprise. Currently, one of these tools is controlling, the concept of which is designed to implement a new approach to the process of internal enterprise management. Not all aspects of controlling have found their due theoretical, methodological and practical solution, therefore, the concept of controlling has not yet found widespread use in the practical activities of domestic enterprises. In this regard, there is a need for a comprehensive study of theoretical and practical approaches to the formation and effective functioning of the controlling system, to determine its place in the enterprise management system. Formation of an effective model of the functioning of the controlling system in the anti-crisis management of an enterprise is a particularly important problem.

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Adamenko, M. V., and Y. B. Kashubina. "Organizational and Economic Financing Mechanism for the Innovative potential of Enterprise Staff." PROBLEMS OF ECONOMY 4, no. 46 (2020): 119–25. http://dx.doi.org/10.32983/2222-0712-2020-4-119-125.

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The article gives ground for the need to form organizational and economic mechanism for effectively managing the process of financing the innovative potential of an enterprise. The existing research papers in this area do not pay the necessary attention to the issue. Some fragmentary studies, though do exist, still do not give a holistic and systematic view of the processes, goals, objectives, indicators and criteria, functions, tools for financing the innovative potential of enterprise staff. The genesis of scientific thought about the essence of the "organizational and economic mechanism" concept was considered through systematizing and generalizing various scientific works on the issue. The research has resulted in defining the essence of the organizational and economic mechanism for financing the innovative potential of an enterprise staff; pointing out its basic essential characteristics; describing the system of its constructive principles. The authors have designed an organizational and economic mechanism for financing the innovative potential of an enterprise staff through combining targeted, process, functional and support approaches. At the same time, the authors have taken into account the fact that the abovementioned mechanism is considered as an open system, which has entrance (external factors and financial capabilities of employees and enterprises); exit (financial results); and the internal structure of the organizational and economic mechanism, which is schematically presented in the article. Besides, the system has a cyclical pattern and provides feedback. It has been proven that it is necessary to evaluate the economic efficiency of the organizational and economic mechanism for financing the innovative potential of the staff at each stage of its formation and operation. The practical application of the suggested organizational and economic mechanism allows the enterprise management to improve the financing of the innovative potential of the staff in accordance with the goals and efficiency criteria set at the enterprise.

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Arefieva, O. V., S. T. Piletska, and D. V. Zabolotna. "The Strategic Resources of Ensuring the Economic Potential in the Context of Integration-Diversification Development of Enterprise." Business Inform 11, no. 514 (2020): 398–404. http://dx.doi.org/10.32983/2222-4459-2020-11-398-404.

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The article is aimed at defining the strategic resources to ensure economic potential in the context of integration-diversification development of enterprise. The relevance of creating favorable economic conditions for sustainable functioning and growth of the level of technological development of enterprises, their provision with necessary resources, which are the integral elements of expanded reproduction in the country, is proved. It is specified that for the effective functioning of enterprise it is necessary to have certain types of resources, their balanced quantitative and qualitative interaction in the real production process on the principles of integration and diversification. As a result of the study, it is determined that the economic potential of enterprise is an aggregate of a certain type strategic resources that ensure the implementation of all activities of the enterprise through the use of its potential capabilities, which provides an aggregate effect allowing them to function effectively and form sustainable competitive advantages on the basis of integration and diversification development. A systemic model of ensuring economic potential on the basis of the integration-diversification development of enterprise is proposed, which in the conditions of formation of post-industrial society solves the main task – introduction of innovations and progressive changes at enterprise. The structure of strategic resources of the economic potential of enterprise is explored, among which special attention is paid to organizational resources, which are resources of the enterprise management system to carry out and coordinate its interaction with objects of both external and internal environment. Prospects for further research in this area are the formation of financial support for the strategy of integration-diversification development of enterprise on the basis of the implementation of the principles of synergetics.

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35

Arefieva, O. V., S. T. Piletska, and D. V. Zabolotna. "The Strategic Resources of Ensuring the Economic Potential in the Context of Integration-Diversification Development of Enterprise." Business Inform 11, no. 514 (2020): 398–404. http://dx.doi.org/10.32983/2222-4459-2020-11-398-404.

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Анотація:

The article is aimed at defining the strategic resources to ensure economic potential in the context of integration-diversification development of enterprise. The relevance of creating favorable economic conditions for sustainable functioning and growth of the level of technological development of enterprises, their provision with necessary resources, which are the integral elements of expanded reproduction in the country, is proved. It is specified that for the effective functioning of enterprise it is necessary to have certain types of resources, their balanced quantitative and qualitative interaction in the real production process on the principles of integration and diversification. As a result of the study, it is determined that the economic potential of enterprise is an aggregate of a certain type strategic resources that ensure the implementation of all activities of the enterprise through the use of its potential capabilities, which provides an aggregate effect allowing them to function effectively and form sustainable competitive advantages on the basis of integration and diversification development. A systemic model of ensuring economic potential on the basis of the integration-diversification development of enterprise is proposed, which in the conditions of formation of post-industrial society solves the main task – introduction of innovations and progressive changes at enterprise. The structure of strategic resources of the economic potential of enterprise is explored, among which special attention is paid to organizational resources, which are resources of the enterprise management system to carry out and coordinate its interaction with objects of both external and internal environment. Prospects for further research in this area are the formation of financial support for the strategy of integration-diversification development of enterprise on the basis of the implementation of the principles of synergetics.

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UKUBASSOVA, G. S., A. B. AMIRBEKOVA, K. K. PRIMZHAROVA, A. K. DARIBAYEVA, and D. T. ISMAILOVA. "COMPETITIVE PECULIARITIES OF INDUSTRIAL ENTERPRISES’ PRODUCTS." Periódico Tchê Química 16, no. 33 (March 20, 2019): 434–47. http://dx.doi.org/10.52571/ptq.v16.n33.2019.449_periodico33_pgs_434_447.pdf.

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Industrial enterprises are improving their financial performance to achieve their development goals. The source of development can serve as a developed strategy and a specialized version of the program, which is based on the achievement of certain financial indicators. Particularly, it can be the issue of constant ensuring of profit, and of the increase and optimization of internal processes which are considered as a basis of steady functioning of the enterprise. Consideration of what can be viewed as the competitiveness of production, namely determines the relevance of the study. The novelty of the study is in the fact that not only a certain strategy in achieving the targets is considered as the basis of competitiveness, but also a strategy for the formation of internal sustainable environment of the enterprise, which can be implemented considering the needs of production and its potential development. As a basis for increasing the competitiveness of the chemical industry and sustainable operation of the enterprise, the authors consider the internal environment. The implementation of the increase in internal resistance is expected to be conducted based on the evaluation of the system of external cooperation. The practical significance of the work is determined by the need to form a certain relationship between internal stability and the possibilities of external change.

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Onishсhenko, M., O. Dutchenko, and R. Kotiuk. "THEORETICAL ASPECTS OF CONTROLLING IN THE ENTERPRISE MANAGEMENT SYSTEM." Vìsnik Sumsʹkogo deržavnogo unìversitetu, no. 4 (2020): 15–20. http://dx.doi.org/10.21272/1817-9215.2020.4-2.

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The article deals with the theoretical aspects of controlling in the enterprise management system. The paper proves the need to use the concept of controlling as an effective tool for enterprise management. The main reasons for the need to use controlling in enterprises are outlined. Recently, large enterprises have shown considerable interest in controlling as one of the systems of successful enterprise management. Studies at enterprises have shown that the use of controlling technology in the management process has increased the efficiency of management. Today, controlling is an effective management tool in enterprises. Based on the collected and analyzed available information, controlling allows to predict the future state. Controlling is becoming more and more important and necessary every day, because it allows you to adjust the plans and goals of the company to changing environmental conditions based on such predictions. Controlling allows you to constantly monitor the achievement of both strategic and operational goals of the enterprise. The scope of this concept is both the external and internal environment of the organization, and its main objectives include ensuring the stability of the enterprise, anti-crisis measures and prevention of bankruptcy. The main reasons for the need to use controlling in enterprises are outlined. The main functions and subsystems of controlling at the enterprise are defined. Controlling provides a methodological and instrumental framework to support the basic functions of management: planning, control, accounting and analysis, as well as assessment of the situation for management decisions. Controlling is designed to help the company effectively use the existing potential and create new conditions for successful operations in the future. Controlling in the strategic sphere acts as an "internal consultant" to senior management and owners of the business entity in setting strategic goals and objectives and their achievement. It is proved that the controlling system forms a system of effective enterprise management and provides coordination of the management system as a whole, which in turn reduces the time spent on management decisions.

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Koval, M. I., and B. Yu Melnyk. "Methodical approaches to assessing the impact of labor development indicators on the performance of enterprises." Economies' Horizons, no. 4(11) (November 13, 2019): 120–29. http://dx.doi.org/10.31499/2616-5236.4(11).2019.228703.

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The purpose of the study is to substantiate the possibility of applying new methodological approaches to assess the impact of significant indicators (factors) of labor potential on the results of the enterprise by using methods of factor analysis and obtaining bottlenecks for practical application of relevant management issues aimed at improving the results of research enterprises. The mechanism of application of new methodical approaches to determination of influence of internal indicators (factors) of development of labor potential of the enterprise on the results of financial and economic activity of enterprises by the use of special mathematical tool - methods of the factor analysis are investigated. The choice of indicators that adequately reflect the forms of manifestation of the essence of the studied phenomenon for such a factor analysis is an extremely important problem. Methodology. In our case, sixty-seven indicators characterizing their labor potential were selected at three enterprises. Thirty-six of the most valuable of them were selected due to the use of mathematical statistics, which served as input for factor analysis, as a result of which the authors obtained a matrix of factor loadings of indicators characterizing the labor potential of the studied enterprises. The practical significance of the study іs that, as a result, the most significant factors of influence were identified for each of the studied enterprises. Taking into account these factors, it is possible to effectively manage the development of labor potential of the enterprise in the direction of improving the results of their financial and economic activities.

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Odoom, Raphael, George Cudjoe Agbemabiese, Thomas Anning-Dorson, and Priscilla Mensah. "Branding capabilities and SME performance in an emerging market." Marketing Intelligence & Planning 35, no. 4 (May 6, 2017): 473–87. http://dx.doi.org/10.1108/mip-08-2016-0138.

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Purpose The purpose of this paper is to test the effect of brand regulations on the relationship between enterprises’ branding capabilities (internal and external) and performance. It also examines the hypothesized relationship effects across manufacturing and service-based enterprises. Design/methodology/approach The study uses data from 384 small- and medium-sized enterprises (SMEs) within an emerging market setting. Moderated hierarchical regression was used to examine the theoretical interrelationships between branding capabilities and enterprise performance within the boundaries of regulations. Findings Results from the study suggest that both internal and external branding capabilities positively affect enterprise performance. However, the effect is confounded as brand regulations attenuate the relationship between enterprises’ branding capabilities and performance. Varying outcomes across manufacturing and service-based enterprises are also assessed. Originality/value The study suggests that policy makers should review regulations on businesses, particularly those relating to the small business sector. Regulations that ameliorate activities of SMEs should be implemented to promote existing enterprises, and attract new ones for industrialization in emerging markets. The findings provide evidence for issues of potential research and managerial interest, with implications for both policy makers, small business owners and the academic community.

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Idobayeva, Alla. "IMPROVEMENT OF THE ENTERPRISE MANAGEMENT SYSTEM BASED ON MODERN PRINCIPLES OF BUILDING BUSINESS PROCESSES, CONTROLLING AND RISK MANAGEMENT." Three Seas Economic Journal 1, no. 3 (December 18, 2020): 40–45. http://dx.doi.org/10.30525/2661-5150/2020-3-7.

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The objective of the article is to highlight and consider the main directions for improving the modern enterprise management system, since that in the modern market conditions, the issue of effective development for industrial enterprises becomes more relevant, while the fundamental bearing core of the enterprise's internal environment is the management efficiency. The main problem is the managerial inefficiency of an excessively large structure that is not well suited to the work in market conditions. Methodology. In the course of this analysis, the management system of an industrial enterprise was considered as a complex open system with the use of the system analysis methodology in the study, which made it possible to identify the main directions for its improvement. Results. Enterprise management is a continuous process of influencing the performance of an employee, group or enterprise as a whole for the best results in terms of achieving the goal, which has been set. The management process is provided by the trained management professionals who shape and manage the organization by setting goals and developing ways to achieve them. To do this, management must find an effective way to combine the key variables that characterize tasks and people, while taking into account the obvious and potential external and internal risks and threats. Setting goals and providing them with policies, strategies, procedures and rules, the necessary management mechanisms contribute to the solution of this task. Motivation and control also play a significant role in ensuring that the tasks are completed effectively. However, the key in this is precisely management, which is most obvious and directly related to the systematic coordination of tasks and, accordingly, the formal relationships of people performing them, and the correctly selected management process toolkit allows the enterprise to achieve the greatest efficiency. Practical implications. The performed analysis of the features of the functioning of the enterprise management system allows us to determine the following areas for improving the modern enterprise management system: improving the business processes of the enterprise, ensuring high-quality control in the enterprise management system, and introducing the enterprise risk-management. Value/originality. The use of system analysis made it possible to determine and substantiate the main directions of improving the modern enterprise management system.

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Костоева, A. Kostoeva, Барахоева, and M. Barakhoeva. "TO THE ISSUE OF CASH FLOW MANAGEMENT TO MAKE EFFECTIVE ADMINISTRATIVE DECISIONS." Vestnik of Kazan State Agrarian University 10, no. 2 (July 14, 2015): 23–26. http://dx.doi.org/10.12737/12046.

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The cash flow is a particular importance for the economic entity in the current economic crisis conditions. The cash management is carried out on the basis of economic calculation and schedule to determine the potential and enterprises, and partners in the near future. In connection with this, we proposed a clear regulation of internal and external conditions of functioning of the enterprise.

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Beliakov, Sergei, and Shakhin Shabanov. "Formation of the company’s investment policy taking into account the impact of environmental aspects of its activities." E3S Web of Conferences 164 (2020): 10028. http://dx.doi.org/10.1051/e3sconf/202016410028.

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The article is devoted to the consideration of theoretical issues and methodology for building an effective investment policy of an enterprise, taking into account that for enterprises operating in most fundamental sectors of the economy, including construction, oil and gas, transport, industrial production, etc., an important aspect that requires consideration in the development of investment policy is the impact on the environment. Environmental aspects impose restrictions on the choice of investment directions, applied methods and technical and economic indicators of projects and determine the potential competitive advantages of projects, including through the use of forms of state support. Environmental aspects of investment activity should be considered not only as basic constraints in the development of project solutions, but also as one of the factors of the enterprise’s competitiveness, which significantly affects its investment potential in the medium and long term. The authors also present a system of key principles for the formation of an enterprise’s investment policy taking into account environmental aspects and form a schematic diagram for the development of an enterprise’s investment policy taking into account environmental aspects. The use of the proposed methodological tools will help to increase the stability and efficiency of both the internal environment of the enterprise and its external environment, that is, the socio-economic system in which it operates.

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Glukhov, N. I., and P. N. Nasedkin. "Analysis of internal threats to information security of enterprises." Proceedings of Tomsk State University of Control Systems and Radioelectronics 24, no. 1 (2021): 33–41. http://dx.doi.org/10.21293/1818-0442-2021-24-1-33-41.

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In this work the authors analyze the internal threats to information security. The article provides the research results obtained by analyzing the threats related to the information losses and presents a new approach to estimate possible damage to an enterprise by considering an ontological model of interrelation of basic concepts. Based on the ontological model the generalized formula to estimate a potential damage to an enterprise has been developed. This formula reflects the dependence of estimation of a potential damage on safety threats and their sources from the point of view of each information asset and information properties. In the work the main sources of threats, kinds of the information, expenses for the budget and basic problems in control and counteraction to internal threats of information safety are listed

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Wang, Hongying, and Bing Sun. "Firm heterogeneity and innovation diffusion performance: absorptive capacities." Management Decision 58, no. 4 (August 12, 2019): 725–42. http://dx.doi.org/10.1108/md-03-2018-0245.

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Purpose The purpose of this paper is to undertake research on the relationship of firm heterogeneity and innovation diffusion performance, and the role of absorptive capacity in this relationship. Design/methodology/approach Based on the diffusion of innovation theory, enterprise heterogeneity directly affects the evaluation stage (considering whether to adopt it) and the experimental stage (observing whether it is suitable for one’s own situation) of the diffusion process. Therefore, the paper uses a structural equation model to construct the influencing factors model of enterprise heterogeneity on technology diffusion. Furthermore, questionnaires were distributed to 236 enterprises with different scales, nature and location to explore the impact of heterogeneity on technology diffusion with scientific, objective and comprehensive data. Findings Firm heterogeneity has a positive effect on absorptive capacity and absorptive capacity has a positive effect on technological innovation diffusion performance. Thus, absorptive capacity plays an intermediary role in the effect on enterprise heterogeneity and technological innovation diffusion performance. More interestingly, the authors get some results that are not entirely consistent with the theoretical assumptions. Practical implications Firm heterogeneity plays a central role in the process of innovation diffusion. Enterprises should build internal management platforms to enhance cooperation among employees, and establish links with other enterprises for opportunities for win-win cooperation. In addition, enterprises should control the frequency of internal activities, which will undermine the enthusiasm of enterprise members to participate in technology sharing. Originality/value This paper explores the interaction between technology potential, cooperation frequency and absorptive capacity from the perspective of systems theory. The findings enrich the theory of innovation diffusion, and explore the inherent reasons why enterprise heterogeneity affects innovation diffusion. Furthermore, the theory that intra-firm cooperation promotes innovation diffusion is not always correct.

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Aaltonen, Satu, Aleksej Heinze, Giuseppe Ielpa, and Dorella De Tommaso. "Enterprise Cultural Heritage." International Journal of Entrepreneurship and Innovation 16, no. 2 (May 2015): 73–83. http://dx.doi.org/10.5367/ijei.2015.0178.

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Remaining in business and growing is a challenge for small and medium-sized enterprises (SMEs) in the food sector. The focus of this paper is the internal innovation avenue for SMEs that have been trading for decades and have developed the asset of enterprise cultural heritage (ECH). The authors examine ECH as a source of sustainable competitive advantage, using the value, rarity, imitability and organization (VRIO) framework and evaluating the practical potential of ECH to create sustainable competitive advantage through case studies of two international companies. The authors argue that companies that are only partially able to fulfil each of the VRIO criteria can still claim sustainable competitive advantage, as demonstrated by the case studies. Moreover, it is suggested that ECH is one of the key areas for innovation from within a firm and should be used in developing sustainable competitive advantage.

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Kravets, Maxim. "Algorithm and methodology of diagnostics of communication system of the enterprise." MATEC Web of Conferences 265 (2019): 07030. http://dx.doi.org/10.1051/matecconf/201926507030.

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On the basis of comparative analysis of approaches to the study of organizational communications developed a method of their diagnosis, consisting in determining the composition of the characteristics of the communication system of the enterprise, specialized methods for measuring and assessing the magnitude of critical deviations, and the research algorithm. Specifics of the considered strategic diagnostics consist in the accounting of resources and abilities of the organizational communications considered as complete set of external and internal communications. The resulting tools are used in decision-making procedures on the directions of development of the communication component of the strategic potential of the production enterprise. The tendency of alignment of the importance of communications supporting organizational changes with resource-providing communications with the increasing turbulence of the external environment is established, which increases the importance of internal communications for modern enterprises, including the distribution of budgets for the development of communications.

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KREMEN, Viktoriia, Olha KREMEN, and Oksana AKULININA. "Investment attractiveness of the enterprise: the essence and features of assessment." Economics. Finances. Law, no. 12 (December 5, 2019): 29–34. http://dx.doi.org/10.37634/efp.2019.12.7.

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The article is devoted to the study of the nature, approaches to classification and fundamental factors of the investment attracti-veness of the enterprise. A prerequisite for ensuring a sustainable and competitive development of enterprises is the access to invest-ment resources and the ability to attract them, taking into account the investment attractiveness of enterprises. The purpose of the paper is to determine the essence of the investment attractiveness of the enterprise and its features from the standpoint of assessing the investment attractiveness of the enterprise in the current economic conditions in Ukraine. It is grounded that investment attractiveness is a complex concept because it reflects the opinion of a certain group of investors regarding the risk ratio, profitability ratio and value of financial resources of the enterprise, as well as represents a set of certain objective features, properties, means and capabilities of the economic system that determines the potential payment demand for investment. The main classification features of the investment attractiveness of an enterprise are the following: the position of the valuation entities, the type of investor, time horizon, the approach to the valuation and the purpose of the valuation. An important condition for the existence of the enterprise is the ability to determine a number of qualitative characteristics of the influence of the internal and external environment on the overall level of financial condition of enterprises and the efficiency of use of enterprise resources. Analysis of existing methodological approaches to the analysis of the assessment of the investment attractiveness of the enterprise indicates the feasibility of applying the methodology of integrated assessment of investment attractiveness of enterprises, taking into account the type of activity, the main risks of a particular industry, cost structure and features of formation of profit of the enterprise.

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HUTSALENKO, Liubov, Uliana MARCHUK, and Olha CHABANYUK. "Accounting in information sustainability of business processes of the enterprise." Fìnansi Ukraïni 2022, no. 2 (May 13, 2022): 88–98. http://dx.doi.org/10.33763/finukr2022.02.088.

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The article focuses on the importance of information in the business management process. The changes in the economy of states and enterprises related to the COVID-19 pandemic and appropriate quarantine measures are indicated. The dynamics of changes in the financial results of large and medium enterprises of Ukraine is shown. The assessment of small business and its vulnerability to the impact external factors and unstable economic situations are carried out. The problem of unemployment growth in Ukraine in 2019-2020 and the impact of COVID-19 on employment are highlighted. It is proved that information support of sustainability of enterprise’s business processes is important in the context of obtaining information that is key to business decisions. The algorithm of interaction of external business environment (suppliers, buyers, competitors, agents of interaction) and internal business environment (goals, resource potential, infrastructure, key influences, risks and opportunities of economic entity) for objective assessment of enterprise and role of information in the strategy of its performance has been created. The special place and role of strategic accounting in the enterprise management system is highlighted. It is stated that the increase in problems and premature closure of small businesses are confirmed by the lack of adequate anticrisis management strategies. Ukraine's tasks in restoring public confidence (stability of macroeconomic environment, integration strengthening, strengthening of financial stability, creating a favorable environment for business, stopping further loss of investment potential, improving living standards and well-being) are pointed out. It is stated that the accounting system is designed, along with the formation of information for external users, to provide management with the necessary and timely information in order to make strategic decisions. The system of strategic accounting plays a special role in providing information to the effective operation of the enterprise and its structural units.

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Decyk, Kamil, and Katarzyna Chrobocińska. "Innovative Potential and Activity of the SME-Sector in the Province of Warmia and Mazury." Olsztyn Economic Journal 7, no. 2 (December 31, 2012): 195–207. http://dx.doi.org/10.31648/oej.3420.

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SME-sector enterprises seeking to be more competitive in the domestic and foreign markets should build their competitive advantage on the basis of innovativeness. Analysis and assessment of innovative potential translates into activity (or its absence) in the field of innovation. This is important for determination of business innovativeness and represents a component of business competitiveness. This paper studied the innovativeness of SME-sector enterprises in the region of Warmia and Mazury. The results showed that as many as 62.3% of the surveyed SME-sector enterprises were innovative and that they implemented product innovations the most frequently (31.7% of all innovations). Nevertheless, the majority of innovations were local in nature and the opinions expressed by customers proved to be the most important external source of innovations, while the enterprise owner was the main source of internal innovations.

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Kosteniuk Yu. B. and Tkachenko M. O. "Meeting the Strategic Imperatives of Trade Enterprise Development." Herald of the Economic Sciences of Ukraine, no. 2(41) (April 11, 2022): 161–68. http://dx.doi.org/10.37405/1729-7206.2021.2(41).161-168.

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Methods. Research methods include the method of scientific generalization, analysis and synthesis to identify key external and internal factors influencing the activities of the enterprise; statistical methods of generalization of information. Results. The article analyzes the external and internal environments of LLC «Wine Bureau» and on this basis the strategic imperatives of the enterprise are determined. The analysis identified the company’s main competitors in the profile niche, determined the share of wine consumption in the group of alcoholic beverages in Ukraine, as well as formed and identified internal factors influencing the company’s activities. Determined the market share of the «Wine Bureau» and opportunities to improve the company`s internal potential. On the basis of strategic decisions, a decision tree was built, according to which the company’s highest priority is entering new markets. Among the results were identified that the highest priority is given to the company’s entry into new markets, as this is facilitated by the current situation. The company sufficiently uses its own potential and can increase its own market share, sales due to additional borrowed funds. Novelty. The novelty of the work lies in the formed approach to assessing the strategic position of the enterprise and the development on the basis of this strategic imperatives, which consists in a comprehensive review of exogenous and endogenous factors. Practical value. The practical significance of the work lies in the development of strategic imperatives of the enterprise based on the analysis of the impact of socioeconomic phenomena of macro-scale, calculation of the company’s market share and financial stability. In conclusion, in the future it is possible to expand the set of methods that assess the strategic potential of the enterprise and contribute to the construction of a hierarchical structure of decisions. Further research will include the use of modern Internet-marketing technologies to analyze the enterprise and its environment.

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