Дисертації з теми "Interactive marketing Psychological aspects"
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Alhidari, Abdullah. "Co-Creating Value in Video Games: The Impact of Gender Identity and Motivations on Video Game Engagement and Purchase Intentions." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc799485/.
Повний текст джерелаDow, Steven P. "Understanding user engagement in immersive and interactive stories." Diss., Atlanta, Ga. : Georgia Institute of Technology, 2008. http://hdl.handle.net/1853/26468.
Повний текст джерелаCommittee Chair: MacIntyre, Blair; Committee Member: Bolter, Jay; Committee Member: Guzdial, Mark; Committee Member: Mateas, Michael; Committee Member: Mynatt, Elizabeth. Part of the SMARTech Electronic Thesis and Dissertation Collection.
Tomiuk, Daniel 1967. "The impact of site-communality on the attitudinal and behavioural components of site-loyalty : a cross-sectional study." Thesis, McGill University, 2005. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=85960.
Повний текст джерелаOur results show that Site-Communality has a strong, direct, positive effect on the attitudes and behavioural intentions associated with Site-Loyalty. This directly contradicts conjectures from several authors dismissing as unimportant or irrelevant to Web site design, the affective/relational aspects more closely associated with traditional, interpersonal, face-to-face commercial encounters (e.g., Cox & Dale, 2001; Zeithaml, Parasuraman, & Malhotra, 2001, 2002). Generally, such factors were believed to loose their relevance in self-service, Web-based commercial environments, at best, becoming contingently important only when customer/employee communications actually occurs (i.e., emails/telephone conversations).
However, contrary to our expectations, our results show that the positive relationship between Site-Communality and Site-Loyalty is attenuated (rather than accentuated) by the visitor's 'Communal-Orientation in Traditional Commercial Environments' which is defined as the extent to which a consumer enjoys 'getting to know' employees (i.e., waitress, bank teller, hair stylist) and relating with them on a more personal-level than is typically required for the effective delivery of a service. One possible explanation for this unexpected result is that when highly communally-orientated consumers are exposed to a Web site high in Site-Communality, they may be reminded of what they are missing out on if they choose to conduct their business online rather than in more traditional business environments.
Frasca, Gonzalo. "Videogames of the oppressed : videogames as a means for critical thinking and debate." Thesis, Georgia Institute of Technology, 2001. http://hdl.handle.net/1853/17657.
Повний текст джерелаWehbe, Michelle S., and University of Lethbridge Faculty of Management. "Branded and non-branded tobacco counter-advertisements : an experimental study of reactance and other maladaptive and adaptive coping responses." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, c2012, 2012. http://hdl.handle.net/10133/3423.
Повний текст джерелаx, 125 leaves : ill. ; 29 cm
Radcliffe-Branch, Deborah S. "The contribution of interactive health communication (IHC) and constructed meaning to psychosocial adjustment among women newly diagnosed with breast cancer /." Thesis, McGill University, 2005. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=85956.
Повний текст джерелаSutterfield, Curtis T. "The relationship between video game user and character." Virtual Press, 2006. http://liblink.bsu.edu/uhtbin/catkey/1337637.
Повний текст джерелаDepartment of Telecommunications
Roesch, Stefan, and n/a. "There and back again - comparative case studies of film location tourists� on-site behaviour and experiences." University of Otago. Department of Tourism, 2008. http://adt.otago.ac.nz./public/adt-NZDU20080211.090920.
Повний текст джерелаDeShields, Oscar Winston. "The relationship between spokesperson credibility and purchase intentions : a proposed theory and experimental evaluation." FIU Digital Commons, 1992. http://digitalcommons.fiu.edu/etd/2779.
Повний текст джерелаYuen, Wai Yee. "Strategic use of collective memory in advertising : the case of Cathay Pacific Airways' 60th anniversary ads." HKBU Institutional Repository, 2010. http://repository.hkbu.edu.hk/etd_ra/1189.
Повний текст джерелаNelson, Kim Allen. "Consumer decision-making and image theory: Understanding the socially responsible consumer." Diss., The University of Arizona, 1994. http://hdl.handle.net/10150/186868.
Повний текст джерелаRobinson, Neil. "Alcohol Restraint Television Advertisements Targeted At Adolescents : A Three-way Comparison Of Reinforcement Styles On Attitude To The Advertisement, Attitude To The Cause And Attitude To The Act." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2003. https://ro.ecu.edu.au/theses/1501.
Повний текст джерелаRandolph, Gary. "A study to determine the effect of the use of hypermedia and graphics upon recall and retention of news stories in on-line newspapers." Virtual Press, 1996. http://liblink.bsu.edu/uhtbin/catkey/1033645.
Повний текст джерелаDepartment of Journalism
Grindle, Mark. "The power of digital storytelling to influence human behaviour." Thesis, University of Stirling, 2014. http://hdl.handle.net/1893/21800.
Повний текст джерелаTam, Hoi Ian. "A study of Mainland Chinese gaming behavior." Thesis, University of Macau, 2009. http://umaclib3.umac.mo/record=b1950693.
Повний текст джерелаUnyawong, Pornkamon. "A comparative study of attractiveness types in advertisements of women's magazines between United States and Thailand." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/2979.
Повний текст джерелаLondono, Juan Carlos. "Explaining and predicting the single channel versus multi-channel consumer : the case of an embarrassing product." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/19564.
Повний текст джерелаAvanzi, Dante Pellegrino. "Como influenciar a decisão de compra do shopper em supermercados: os efeitos dos vieses cognitivos 'aversão à perda', 'contas mentais' e 'priming effect', aplicados em materiais de comunicação." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/17716.
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Empresas de bens de consumo se deparam hoje com o desafio de conhecer e influenciar seus shoppers durante suas jornadas de compras, para que, assim, possam incrementar suas receitas. O shopper marketing surgiu para buscar soluções para este, entre outros desafios. Pode ser definido como o planejamento e execução de todas as atividades de marketing que influenciam o shopper, durante toda a jornada de compra, incluindo os ambientes de dentro e fora do ponto de venda. Entre as diversas etapas desse processo, o ponto de venda é apontado como um importante influenciador na tomada de decisão de compra do shopper. Nele, um dos meios utilizados são os fatores de in-store marketing, com destaque para os materiais de comunicação. O objetivo nesse trabalho é compreender como os vieses cognitivos, objetos de estudo nessa dissertação, influenciam a tomada de decisão de compra do shopper, quando aplicados em materiais de comunicação, em supermercados. Para isso, foi realizada uma pesquisa quantitativa experimental, a partir de um procedimento 'quase-experimento', em uma rede de supermercados, aplicado a uma marca de uma categoria de bens de consumo não duráveis. O resultado apresentado um aumento nas vendas da marca, o que comprova a efetividade da aplicação dos vieses cognitivos, em materiais de comunicação, em supermercados. Dessa maneira, o estudo contribui tanto para a prática acadêmica, quanto empresarial. No plano acadêmico, agrega conteúdo à literatura sobre shopper marketing, combinando materiais de comunicação e vieses cognitivos e sua influência sobre os shoppers em supermercados. No plano corporativo, o estudo permite que profissionais de marketing tenham mais um instrumento para conhecer e influenciar seus shoppers em supermercados, podendo elaborar materiais de comunicação mais efetivos e maximizar seus investimentos destinados ao ponto de venda, gerando vendas incrementais.
Fast moving consumer goods companies have the challenge today to know and influence their shoppers as they shop, with the purpose of increasing their sales. Shopper marketing has emerged in order to solve this challenge, among others. It can be definied as the planning and the execution process of all marketing activities that influence shoppers across the shopper journey, including both in-store and out-of-store factors. Among the different shopper marketing stages, the point of sales is key to influence the shopper’s purchasing decision. In this stage, this influence may happen through in-store marketing factors, mainly through communication materials. The goal of this essay is to understand how cognitive biases, focus of this study, influence the shopper’s purchasing decision process, when applied to communication materials in supermarkets. So, in order to accomplish this goal, an experimental quantitative research was conducted through a quasi-experiment procedure in a supermarket chain, based on a fast moving consumer good brand. The results show an increase in the brand sales, which proves the effectiveness of the cognitive biases applied to communication materials in supermarkets. Therefore, this study shall contribute to both academic and corporate fields. In the academic field, it may contribute to the existing shopper marketing literature, combining point of purchase communication materials with cognitive biases, and their influence in shoppers in supermarkets. As to the corporate field, this study allows marketing professionals to have an additional instrument to know and influence their shoppers in supermarkets by developing more effective POP communication materials, maximizing investments in the point of sales and thus increasing their sales.
Souza, Lasier Gorziza de. "Confiança, valor e lealdade do consumidor : um estudo desenvolvido em uma concessionária de veículos." reponame:Repositório Institucional da UCS, 2010. https://repositorio.ucs.br/handle/11338/556.
Повний текст джерелаSubmitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-06-03T17:39:03Z No. of bitstreams: 1 Dissertacao Lasier Gorziza de Souza.pdf: 3156048 bytes, checksum: 396c12085f2317907ff40f8a7b582f2d (MD5)
Made available in DSpace on 2014-06-03T17:39:03Z (GMT). No. of bitstreams: 1 Dissertacao Lasier Gorziza de Souza.pdf: 3156048 bytes, checksum: 396c12085f2317907ff40f8a7b582f2d (MD5)
This work discusses the strategy of customer retention through the practice of relationship marketing in the context of retail services at the car dealership. More specifically, the Passion Automóveis Ltda., Peugeot concessionaire for the cities of Bento Gonçalves/RS and Caxias do Sul/RS. The proposed framework by Sirdeshmukh, Singh and Sabol (2002) and their assumptions are used to check the understanding of practices and behaviors perceived to reliable service and that build or deplete consumer trust and the mechanisms to convert trust consumer in terms of value and loyalty in relational exchanges. To this end, we used a stratified sample of the population reserach which totaled 235 respondents, and data were collected from three types of searches: (i) telephone interview, computer-assisted, (ii) a survey by mail, and (iii) electronic survey. The model used (i) uses a multidimensional conceptualization for the trustworthiness construct; (ii) incorporates two distinct facets of consumer trust, namely, frontline employees and management policies and practices; and (iii) specifies value as a key mediator of the trust-loyalty relationship. The data were evaluated by analysis of multivariate data, using the technique of Structural Equation Modeling, and the results support a tripartide view of trustworthiness evaluations along operational competence, operational benevolence, and problem-solving orientation dimensions. Moreover, these works find evidence of contingent asymmetric relationship between trustworthiness dimension and consumer trust. For management policies and practices, benevolent behaviors demonstrate a dominant "negativity" effect (i.e., a unit negative performance has a stronger effect than a unit positive performance), for front-line employees, behavior oriented for problem-solving consumer demonstrated an effect of "positive" ruling. The value have statistical support to partially mediate the facets of trust in on consumer loyalty. The aspect of confidence in the personal front line played a critical role in relation to the aspect of trust policies and management practices in loyalty, showing the trust as one-dimensional as an antecedent of loyalty.
Geargeoura, Lucien Jacques. "Ambiência do ponto de venda: antecedentes das emoções e significados para os consumidores - um estudo exploratório no setor farmacosmético." reponame:Repositório Institucional do FGV, 2010. http://hdl.handle.net/10438/4465.
Повний текст джерелаA formatação do ambiente de venda de uma loja é um dos principais instrumentos de que o varejista dispõe para obter vantagens competitivas e incrementar o seu desempenho. O complexo ambiente de loja oferece inúmeros estímulos que afetam o comportamento de compra dos clientes. Em sua experiência de compra, o cliente se guia basicamente pelas emoções e significados despertados por esses estímulos. Este estudo visa entender como emoções e significados captados pelo cliente na loja resultam dos diversos elementos que compõem o ambiente de venda da loja. Partindo dos fenômenos da percepção, do afeto e da cognição aplicados ao ambiente de venda, revisamos os principais estudos abordando a influência do ambiente de venda sobre o comportamento do consumidor em relação à loja, focando suas reações internas e em particular as emoções sentidas e os significados atribuídos ao ambiente de loja pelos clientes. Detalhamos e organizamos o rol dos elementos que compõem o ambiente físico de uma loja, utilizando-o como base para a análise dos efeitos desses elementos sobre os clientes em termos de emoções sentidas e significados atribuídos pelos clientes à loja. Tentando entender como o ambiente de venda da loja se relaciona com as emoções e os significados nele captados, realizamos uma investigação exploratória, de cunho qualitativo e mais descritivo que explicativo, utilizando técnicas como a entrevista parcialmente estruturada complementada por elementos da entrevista de profundidade, e o EmotiScape. Os resultados do estudo, como esperado para uma pesquisa exploratória, cobrem aspectos diversos. Em termos de resultados empíricos, identificamos os elementos ambientais efetivamente percebidos pelos clientes na loja, as principais integrações presentes entre esses elementos ao serem percebidos, e as emoções e os significados a eles atribuídos pelos clientes. Também descrevemos os principais mecanismos que ligam os elementos ambientais percebidos às emoções e aos significados atribuídos ao ambiente de loja. E ainda identificamos e descrevemos as ocorrências de integrações entre os processos afetivos e cognitivos dos entrevistados que resultam da presença dos elementos ambientais. Como contribuição conceitual inicial do estudo, confirmamos a visão dos modelos contingenciais da Psicologia para o fenômeno da percepção, evidenciando que os estímulos do ambiente de loja podem ser percebidos tanto “um a um” como conjuntamente no ponto de venda, passando ainda por casos intermediários, em que um número mais reduzido de estímulos atua conjuntamente para gerar emoções e significados para o cliente. Disto resulta uma aplicação gerencial direta: conhecendo antecipadamente estímulos isolados ou “pacotes” definidos de estímulos associados a emoções e significados específicos, poderíamos formatar intencionalmente o ponto de venda para provocar (ou evitar) determinados efeitos emocionais e cognitivos no cliente, usando o design como ferramenta para desenvolver estratégias mercadológicas e assim produzir o desempenho desejado para um certo ambiente de venda. A segunda contribuição conceitual do estudo diz respeito à comprovação de abordagem relativamente recente na Psicologia, que vê os fenômenos afetivos e cognitivos integrados em um mesmo processo abrangente de processamento de informações pela mente humana. Os resultados deste estudo suportam tal visão ao constatar que os clientes tanto utilizam suas emoções para construir “raciocínios” e julgamentos sobre a loja como, inversamente, constroem arrazoados que desembocam em (ou reforçam) suas emoções sentidas em relação à loja. Por fim, o estudo também avança na utilização de instrumentos de coleta de dados inovadores que podem captar estados emocionais variados (o EmotiScape) e vencer dificuldades de verbalização dos entrevistados para identificar estímulos ambientais percebidos (usando coletâneas de imagens detalhando o ambiente da loja).
The design on the sales environment of a store is one of the key tools that retailers have available to obtain competitive advantages and improve their performance. This complex environment offers several stimuli that affect the clients' purchasing behavior. In their purchasing experience, clients guide themselves, among other factors, by their emotions and meaning aroused by these stimuli. This study has as objective to understand how emotions and meaning derived by the client from the sales environment result from different environmental elements that compose the sales environment of the store. Starting from the phenomena of perception, affection and cognition in the context of the sales environment, we reviewed the main studies on the environmental influence on consumers inside the store, focusing on their internal reactions, particularly on the emotions felt and on the meanings attributed to the store environment by customers. We detailed and organized the list of elements that build up the physical environment of store, using it as base for the analysis of the effects of these elements on customers, in terms of experienced emotions and meanings attributed clients to the store. Trying to understand how the sales environment of store connects with the emotions and meanings aroused by it, we performed an exploratory, qualitative, and more descriptive than explanatory research, using techniques such as the partially structured interview complemented by aspects of the in-depth interview, and the EmotiScape instrument. The results, as expected from an exploratory investigation, cover many aspects. In terms of empiric results, we identify the environment elements actually perceived by clients in the store, the main integration among such elements when being perceived, and the emotion and the meanings attributed to them by customers. We describe the main mechanisms the bind the perceived environmental elements to emotions and meanings attributed to the store environment. We also identify and describe examples of integrations between the affective and cognitive processes which result from environmental elements. As a first conceptual contribution of our research, we confirm the point of view presented by the contigencial models of perception from Psychology, that the store environment stimuli can be noticed 'one by one' or as whole, and also intermediary cases in which a certain number of stimuli act in concert as source of emotion and meanings for the customer. Straight from this fact result an important managerial implication: knowing in advance isolated or packaged stimuli and their potential associations to specific emotions and meanings, we can intentionally shape the point os sale to evoke (or avoid) emotional and cognitive effects on the customer, using the point of sale design as a tool for developing marketing strategies and attaining a desired level of performance for a store. The second conceptual contribution of our study is the validation, in the context of the sales environment, of an approach relatively recent in Psychology, which sees the affective and cognitive phenomena integrated in a larger and information processing scheme performed by the human brain. The results from this study the vision, showing that customers use their emotions to build reasoning and judgments concerning the store as, inversely, build reasoning that result in (on reinforce) their emotion regarding the store. Finally, the study also contributes in advances in the usage of innovative data collection instruments that can measure a diversified range of emotional states (the EmotiScape) and avoid verbal blockages from interview people when reposting perceived environmental stimuli (using collections of images detailing the store environment).
Yang, Yi-Chen. "A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2630.
Повний текст джерелаFong, John. "Electronic word-of-mouth and country-of-origin effects a cross-cultural analysis of discussion boards /." Phd thesis, Australia : Macquarie University, 2008. http://hdl.handle.net/1959.14/28611.
Повний текст джерелаThesis (PhD) -- Macquarie University, Macquarie Graduate School of Management, 2008.
Bibliography: leaves 124-133.
Introduction - Literature review -- Online word-of-mouth: a comparison of American and Chinese discussion boards -- Electronic word-of-mouth: a comparison of stated and revealed behaviour on electronic discussion boards -- A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects -- Conclusion.
The growth of electronic discussion boards has enabled consumers from different cultures to communicate with people of similar interests. Through this online channel, marketing concepts such as word-of-mouth (WOM) and country-of-origin (CoO) effects have the potential to become more important because of the potentially large number of participants involved. The US and China, being the largest and second-largest online population in the world respectively, are ideal countries to investigate the frequency and extent of these marketing concepts. --The thesis consists of three separate but inter-related papers which have been published in journals or have been accepted for publication. Each paper builds on the one before and analyses different aspects of online consumer behaviour such as information-giving, information-seeking and the CoO statements made by participants of discussion boards. By examining and comparing the frequency and content of discussion postings on discussion boards within US and China based websites, the thesis makes a comparison of the information-giving and information-seeking behaviour of the discussants and also looks at the extent and the content of CoO statements made. Online observation of discussion postings from six different discussion boards (three each from the US and China) was conducted over two 90-day period in 2004 and 2005 and a total of 5,993 discussion postings were downloaded for analysis. In addition, an online survey of 214 participants was conducted to compare the stated and actual (or "revealed") behaviour of discussants on the US and China based discussion boards. -- Overall, the findings indicate consistent differences over a 12-month period in the bahaviour of the US and Chinese discussants. The US discussants were found to provide more information than their Chinese counterparts while the Chinese discussants exhibited more information-seeking bahaviour on the discussion boards. The findings also indicate that the Chinese discussants demonstrated more negative CoO statements and these statements were observed to be related to Japan and/or brands that originated from Japan. The findings suggest that such negative CoO statements can increase rapidly online and it appears that the negative sentiments by the Chinese were apparently unrelated to product quality; instead they appear to have been predominantly associated with war related animosity. -- These findings have important implications for marketers selling to the Chinese as discussion boards appear to be more important as a source of information for the Chinese than the Americans. Also, given that the Chinese discussants demonstrated a high level of negative CoO statements relating to products from Japan, marketers selling Japanese products to the Chinese must understand the underlying issues related to these negativeCoO statements and take steps to prevent non-purchase of Japanese products.
Mode of access: World Wide Web.
vii, 133 leaves ill
Lee, Richard Yee Meng. "The moderating influence of hedonic consumption in an extended theory of planned behaviour." UWA Business School, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0214.
Повний текст джерелаShang, Yue. "The Effects of Social Information, Social Norms and Social Identity on Giving." Thesis, Connect to resource online, 2008. http://hdl.handle.net/1805/1622.
Повний текст джерелаThis philanthropic studies thesis aims to “increase the understanding of philanthropy, improve its practice, and enhance philanthropic participation” (Center on Philanthropy at Indiana University Overview) by studying the effects of social information, social norms and social identity on giving. It connects philanthropic studies research with theoretical developments in motivations for giving in economics, nonprofit management, nonprofit marketing, consumer behavior, and social psychology. It utilizes personal observations as well as quantitative methods including experiments and surveys on multiple samples including donors, undergraduate students and samples of the U.S. population. It generates actionable and efficacious knowledge to improve the practice of philanthropy. It contributes to the formation and growth of the young field called philanthropic studies - in theory, in methodology and in practice. This thesis includes five chapters. Chapter I will explain how the research question, philosophy and methodology are selected. This discussion will be for the entire thesis. Specific research questions, hypotheses, research designs, findings and implications will be explained in the subsequent chapters. Chapter II demonstrates the immediate and long-term effects of social information on donations and its boundary conditions in existing nonprofit donors in two field experiments. Chapter III shows that the psychological mechanism through which social information influences subsequent giving is perceived descriptive social norms in one field survey of donors and one laboratory experiment on undergraduate students. Chapter IV investigates how social identity congruency moderates the effect of social information on donations. It reports three field experiments on donors and samples of the general U.S. population and two laboratory experiments on undergraduate students. It shows that donors give more money to a public radio station if told that a previous donor with a similar identity also made a large contribution. This effect is more likely to occur when donors have high collective identity esteem and when attention is focused on others. Each chapter provides original fundraising techniques developed from these studies. Chapter V concludes with a discussion of the theoretical, methodological and practical contributions of this thesis and suggests directions for future research in philanthropic studies, and philanthropic psychology in particular.
Reisinger, Yvette. "Cultural determinants of tourist-host contact." Thesis, 1997. https://vuir.vu.edu.au/30226/.
Повний текст джерела"The number-location association and its marketing implication." Thesis, 2010. http://library.cuhk.edu.hk/record=b6075297.
Повний текст джерелаGiven a display, people usually think that large numbers should be located on the top or on the right hand side of the display, whereas small numbers should be posited at the bottom or on the left (Wood and Fischer 2008).
Given this number-location association, this dissertation secondly intends to apply it to the field of marketing, and to use three experiments to explore how and why location of product image can influence people's price judgment. The results of experiment 4 show that consumers think that the market price of a product is higher if the product's image is shown on the right side of a display than on the left side; experiment 5 and experiment 6 further indicate that the location of product image can only influence consumers' price judgment, but cannot influence quality judgment.
Key Words: Number-location association, Simulation, Perceptual Symbol Systems (PSS), Price perception.
This dissertation firstly aims to provide new evidence for this number-location association. Experiment 1 demonstrates that people incorrectly remember that large numbers appear to the right of the locations they actually were shown while small numbers appear to the left ofthe locations than they actually were presented; experiment 2 and experiment 3 show that people estimate there are more pieces in a pile of object when the pile of object is presented on the right side of a display than on the left side.
Cai, Fengyan.
Adviser: King Man Hui.
Source: Dissertation Abstracts International, Volume: 73-03, Section: A, page: .
Thesis (Ph.D.)--Chinese University of Hong Kong, 2010.
Includes bibliographical references (leaves 139-144).
Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web.
Electronic reproduction. [Ann Arbor, MI] : ProQuest Information and Learning, [201-] System requirements: Adobe Acrobat Reader. Available via World Wide Web.
Electronic reproduction. Ann Arbor, MI : ProQuest dissertations and theses, [200-] System requirements: Adobe Acrobat Reader. Available via World Wide Web.
Abstract also in Chinese.
Chen, Charlene Y. "The Need to Feel Better." Thesis, 2015. https://doi.org/10.7916/D8DJ5DGD.
Повний текст джерела"Effective uses of quantity limits as a promotional tool: new insights for retailers." 1999. http://library.cuhk.edu.hk/record=b5889863.
Повний текст джерелаAnum, Genevieve. "The influence of individual cultural value orientation on the evaluation of a retail store environment." Diss., 2009. http://hdl.handle.net/2263/24087.
Повний текст джерелаDissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
unrestricted
Woolf, Julian Robert. "The effects of disgust eliciting persuasive messages on physical activity." Thesis, 2007. http://hdl.handle.net/2152/3095.
Повний текст джерелаWoolf, Julian Robert 1971. "The effects of disgust eliciting persuasive messages on physical activity." 2007. http://hdl.handle.net/2152/13281.
Повний текст джерелаWilliams, Elizabeth Helen. "The influence of incidental haptic sensations when formally judging a consumer brand." Thesis, 2013. http://hdl.handle.net/10210/8510.
Повний текст джерелаThe current study investigated, by means of an experiment, the influence of nonconscious incidental haptic sensation, encountered when completing self-report questionnaires, on formal ratings of a consumer brand. In total, 178 university students (mean age = 19.82 years, males = 31.5%, females = 68.5%) participated in the study. Participants were allocated to one of two groups with Group 1 (n=88) completing a questionnaire printed on rigid paper while Group 2 (n=90) completed the same questionnaire printed on flimsy paper. The questionnaire scale was constructed using 28 sets of biploar pairs of adjectives related to the language association of rigidity and strength. An independent t-test revealed no differences between groups (t = 0.67, p = 0.50), but differences of distribution and polarisation of scores, evidenced by differences in kurtosis across groups (Group 1: kurtosis = 1.49, Group 2: kurtosis = 0.11), were apparent. In conclusion it appeared that a physically grounded mental framework, consistent with an embodied cognition approach to mental processes, had led to participants forming stronger product judgments when encountering an incidental, nonconscious, tactile experience of strength in a consumer context.
"Impact of opinions in social networks." 2012. http://library.cuhk.edu.hk/record=b5549126.
Повний текст джерела在這篇論文中,我們首先研究極性意見對我們的購買決策的影響。同時,我們分析了兩個現實世界中的社會網絡,Flixster 和Epinions 中的消極和積極的意見的信息傳播模式。我們觀察到,否定意見的存在大大降低了表達意見的數量。考慮到這兩種意見的不對稱性,我們提出並擴展了目前最流行的兩個信息傳播模式,獨立分級和線性閾值模型。我們提出的拓展模型提供了一個可處理的影響問題和並能夠提高將來意見的預測精度,超過3%。
更進一步,我們研究了社會意見對我們表達產品意見的影響。該問題的假設是多次顯示我們表達的意見並不完全獨立於我們的社交圈,而是通過校準,使之跟社會意見相似。為了理解這一現象,我們為用戶的評分提出了一個新型的模型。該模型中,用戶對項目的評分是由社會輿論、用戶的偏好和項目特點的一個函數。該模型可以提高用戶評分的預測準確率達2%。此外,模型中學習到的參數可展示用戶對社會意見的遵循程度。用戶對社會意見的遵循分析表明,超過76%的用戶傾向於在一定程度上遵循他們好友的意見。平均而言,當社會影響存在的時候,用戶評分更趨於正面。我們還發現,社會的遵循者通常不是信息傳播的第一次參與者。
Social opinions play a crucial role in shaping both our purchase decisions and our experience. While on one hand, we are encouraged (discouraged) to adopt a product upon hearing the positive (negative) opinions; on the other hand, our opinions tend to conform to our social circle. Both of these aspects of social opinions are important in order to make precise product recommendations, to accurately predict the information flow pathways and to launch efficient viral marketing campaigns.
In this thesis, we first study the impact of polarity of opinions on our purchase decisions. For the same, we analyze the information propagation patterns of the negative and positive opinions on two real world social networks, Flixster and Epinions, and observe that the presence of negative opinions significantly reduces the number of expressed opinions. To account for the asymmetry between the two kinds of opinions, we propose extensions of the two most popular information propagation models, Independent Cascade and Linear Threshold models. The proposed extensions give a tractable influence problem and improve the prediction accuracy of future opinions, by more than 3%.
Next, we study the impact of social opinions on our expressed opinions about the products. The hypothesis is that many times our expressed opinions are not completely independent of our social circle and gets calibrated such that they are similar to the social opinions. In order to understand this phenomenon, we propose a novel formulation for the users ratings where every expressed rating is considered as a function of the social opinion along with the user preference and item characteristics. The proposed method helps in improving the prediction accuracy of users’ rating by more than 2% in presence of social influence. Additionally, the learned model parameters reveal the degree of conformity of users. Detailed analysis of user social conformity show that more than 76% of users tend to conform to their friends to some extent. On an average, user ratings become more positive in presence of the social influence. We also nd that the social conformers are usually not the rst one to participate in an information cascade.
Detailed summary in vernacular field only.
Detailed summary in vernacular field only.
Detailed summary in vernacular field only.
Garg, Priyanka.
Thesis (M.Phil.)--Chinese University of Hong Kong, 2012.
Includes bibliographical references (leaves 100-110).
Abstracts also in Chinese.
Abstract --- p.i
Acknowledgement --- p.v
Chapter 1 --- Introduction --- p.1
Chapter 1.1 --- Contributions --- p.3
Chapter 1.2 --- Organization --- p.4
Chapter 2 --- Background & Survey --- p.6
Chapter 2.1 --- Network Structure --- p.6
Chapter 2.1.1 --- Basic Definitions --- p.6
Chapter 2.1.2 --- Structural Properties of Social Networks --- p.8
Chapter 2.1.3 --- Network Generators --- p.12
Chapter 2.2 --- Information Diffusion in Social Networks --- p.16
Chapter 2.2.1 --- Basic Terminologies --- p.19
Chapter 2.2.2 --- Principles governing the Decision-Making process --- p.19
Chapter 2.2.3 --- Information Cascade Models --- p.21
Chapter 2.2.4 --- Influence Estimation --- p.34
Chapter 2.2.5 --- Viral Marketing --- p.39
Chapter 2.2.6 --- Influence vs. Homophily --- p.44
Chapter 2.2.7 --- Results from Large Scale Empirical Studies --- p.45
Chapter 3 --- Impact on Product Purchase Decision --- p.47
Chapter 3.1 --- Introduction --- p.47
Chapter 3.2 --- Related Work --- p.49
Chapter 3.3 --- Problem Definition --- p.50
Chapter 3.4 --- Data and Observations --- p.51
Chapter 3.4.1 --- Data Collection --- p.51
Chapter 3.4.2 --- Observations --- p.52
Chapter 3.5 --- Polarity-Sensitive Information Flow Model --- p.54
Chapter 3.5.1 --- Social Influence Function --- p.55
Chapter 3.5.1.1 --- Polarity-Sensitive IC Model --- p.55
Chapter 3.5.1.2 --- Polarity-Sensitive LT Model (LTPS) --- p.58
Chapter 3.5.2 --- Activation State of Influenced Node --- p.59
Chapter 3.6 --- Influence Estimation --- p.61
Chapter 3.7 --- Experiments on Synthetic Data --- p.63
Chapter 3.7.1 --- IA and WP as Approximation of IC-N --- p.64
Chapter 3.7.2 --- Quality of the Estimated Parameters --- p.65
Chapter 3.7.3 --- Prediction Accuracy --- p.66
Chapter 3.8 --- Experiments on Real Data --- p.69
Chapter 3.8.1 --- Experimental Setup --- p.69
Chapter 3.8.2 --- Observations --- p.70
Chapter 3.9 --- Summary --- p.72
Chapter 4 --- Impact on Posterior Evaluation --- p.73
Chapter 4.1 --- Introduction --- p.73
Chapter 4.2 --- Related Work --- p.75
Chapter 4.3 --- Ratings under social conformity --- p.77
Chapter 4.3.1 --- Problem Definition & Notations --- p.79
Chapter 4.3.2 --- Conformer's Ratings --- p.80
Chapter 4.3.3 --- Parameter Estimation --- p.82
Chapter 4.4 --- Evaluation --- p.84
Chapter 4.4.1 --- Goodreads Dataset --- p.85
Chapter 4.4.2 --- Prediction Accuracy --- p.87
Chapter 4.4.3 --- Influencers Quality --- p.89
Chapter 4.5 --- Social Conformity Analysis --- p.91
Chapter 4.6 --- Summary --- p.96
Chapter 5 --- Summary & Future Work --- p.97
Chapter 5.1 --- Summary --- p.97
Chapter 5.2 --- Future Work --- p.98
Bibliography --- p.100
Yang, Tao. "Brand and usability in content-intensive websites." Thesis, 2014. http://hdl.handle.net/1805/4667.
Повний текст джерелаOur connections to the digital world are invoked by brands, but the intersection of branding and interaction design is still an under-investigated area. Particularly, current websites are designed not only to support essential user tasks, but also to communicate an institution's intended brand values and traits. What we do not yet know, however, is which design factors affect which aspect of a brand. To demystify this issue, three sub-projects were conducted. The first project developed a systematic approach for evaluating the branding effectiveness of content-intensive websites (BREW). BREW gauges users' brand perceptions on four well-known branding constructs: brand as product, brand as organization, user image, and brand as person. It also provides rich guidelines for eBranding researchers in regard to planning and executing a user study and making improvement recommendations based on the study results. The second project offered a standardized perceived usability questionnaire entitled DEEP (design-oriented evaluation of perceived web usability). DEEP captures the perceived website usability on five design-oriented dimensions: content, information architecture, navigation, layout consistency, and visual guidance. While existing questionnaires assess more holistic concepts, such as ease-of-use and learnability, DEEP can more transparently reveal where the problem actually lies. Moreover, DEEP suggests that the two most critical and reliable usability dimensions are interface consistency and visual guidance. Capitalizing on the BREW approach and the findings from DEEP, a controlled experiment (N=261) was conducted by manipulating interface consistency and visual guidance of an anonymized university website to see how these variables may affect the university's image. Unexpectedly, consistency did not significantly predict brand image, while the effect of visual guidance on brand perception showed a remarkable gender difference. When visual guidance was significantly worsened, females became much less satisfied with the university in terms of brand as product (e.g., teaching and research quality) and user image (e.g., students' characteristics). In contrast, males' perceptions of the university's brand image stayed the same in most circumstances. The reason for this gender difference was revealed through a further path analysis and a follow-up interview, which inspired new research directions to unpack even more the nexus between branding and interaction design.
Kim, Hyojin. "The effects of interactivity on learning: implications for stereotype change." Thesis, 2005. http://hdl.handle.net/2152/1591.
Повний текст джерелаYoung, Jennifer Lee 1973. "Using principal components analysis to understand consumers' moment-to-moment affect traces and their influence on ad and brand attitudes." 2008. http://hdl.handle.net/2152/17836.
Повний текст джерелаtext
Yao, Valery Yao. "Emotive reactions to the consumer education project of the South African dairy industry." Diss., 2013. http://hdl.handle.net/10500/18332.
Повний текст джерелаBusiness Management
M. Com. (Business Management)
Hunt, Catherine Anne. "The impact of motivational states on hedonic snack consumption and implications for disordered eating." Phd thesis, 2011. http://hdl.handle.net/1885/151423.
Повний текст джерелаLeo, Leigh. "The influence of incidental haptic sensations in evaluating an unestablished consumer brand." Thesis, 2014. http://hdl.handle.net/10210/11273.
Повний текст джерелаThe current study investigated, by means of an experiment, the influence of incidental haptic sensations, encountered when completing self-report questionnaires, on formal ratings of an unestablished consumer brand. In total 128 university students (mean age = 20.16 years, males = 31.3%, females = 68.8%) participated in the study. Initially, all the participants completed a pretest self-report questionnaire on standard weighted paper (80gsm). A week later, the same participants were randomly assigned to one of two experimental groups, where Group 1 (n=64) completed a post-test self-report questionnaire on firm paper, and Group 2 (n=64) completed a post-test self-report questionnaire on flimsy paper. The questionnaire scale comprised 30 sets of bipolar pairs of adjectives related to the language association of rigidity and strength. A robust Analysis of Covariance (ANCOVA) revealed a statistical difference between groups for scores between 80 and 104 on the pre-test, while no effect was found for scores of 109 and upwards. Further support of the hypothesis was evident in kurtosis across groups (Group 1: kurtosis = 0.73 , Group 2: kurtosis = -0.03), which indicated that more participants in Group 1 ('Firm') had formed stronger judgements of the unestablished consumer brand than those in Group 2 ('Flimsy'). In conclusion, it appeared that a physically grounded mental framework, consistent with embodied cognition, had nonconsciously led participants to form stronger product judgements, of an unestablished consumer brand, when encountering an incidental, tactile experience of strength when completing self-report questionnaires in the consumer context.
Choi, Mi-Jeong. "Relationship among involvement characteristics, fashion innovativeness, and fashion opinion leadership of female college students." Thesis, 1993. http://hdl.handle.net/1957/35648.
Повний текст джерелаKaryadi, Kenny Ananda. "The interactive effects of alcohol cravings, cue reactivity, and urgency on college student problematic drinking." Thesis, 2013. http://hdl.handle.net/1805/3748.
Повний текст джерелаPrior research indicated a high prevalence of problematic drinking among college students, suggesting a need for more effective screening approaches and treatments. The tendency to act rashly in face of strong emotions (e.g. positive and negative urgency), alcohol cravings, and cue reactivity all have been associated with problematic alcohol use. However, no studies have examined the interactive effects of alcohol cravings, urgency, and cue reactivity. I hypothesized that alcohol cravings will be associated with greater problematic drinking among individuals with higher levels of (1) urgency, (2) cue reactivity, and (3) cue reactivity and urgency. Data were collected from a sample (final n = 240) of college students through a survey, which consisted of measures of urgency, problematic drinking, and alcohol cravings. On the survey, participants were also exposed to alcohol and non-alcohol pictures, after which they assessed their level of cue reactivity. Results were examined using multiple regression and simple slope analyses. Results provided partial support for our hypotheses. Alcohol cravings were associated with greater problematic drinking at lower levels of negative urgency (b = 7.36, p< 0.001). Furthermore, alcohol cravings were most strongly associated with problematic drinking at high levels of cue reactivity and low levels of negative urgency (b = 8.69, p<0.001), and at low levels of cue reactivity and high levels of positive urgency (b = 6.56, p<0.001). These findings emphasize the importance of considering urgency and cue reactivity in understanding how alcohol cravings create risk for problematic drinking.
"Antecedents and consequences of job assignment to China: an empirical investigation of the sales and marketing staff in Hong Kong." 1997. http://library.cuhk.edu.hk/record=b5889306.
Повний текст джерелаThesis (M.Phil.)--Chinese University of Hong Kong, 1997.
Includes bibliographical references (leaves [86-90]).
Questionnaire also in Chinese.
ACKNOWLEDGEMENTS --- p.ii
ABSTRACT --- p.iv
LIST OF ILLUSTRATIONS --- p.viii
LIST OF TABLES --- p.ix
Chapter CHAPTER I --- INTRODUCTION
Chapter 1.0 --- Overview --- p.1
Chapter 1.1 --- Background --- p.1
Chapter 1.2 --- The Research Objective --- p.5
Chapter 1.3 --- The Conceptual Model --- p.6
Chapter 1.4 --- The Research Design --- p.7
Chapter 1.5 --- Significance of This Study --- p.7
Chapter 1.6 --- Outline of This Paper --- p.8
Chapter CHAPTER II --- REVIEW OF THE LITERATURE
Chapter 2.0 --- Overview --- p.10
Chapter 2.1 --- Review of Relevant Past Studies in Expatriate Job Assignments --- p.10
Chapter 2.1.1 --- Studies Focusing on Current Expatriate Job Assignments --- p.11
Chapter 2.1.2 --- Studies Focusing on Future Expatriate Job Assignments --- p.12
Chapter 2.2 --- Issues That Have Not Yet Been Addressed in the Past Studies --- p.14
Chapter 2.2.1 --- The Assumed Rationality of Employees' Decisions --- p.14
Chapter 2.2.2 --- The Lack of Consequences of Willingness to Accept the Expatriate Job Assignment --- p.15
Chapter 2.2.4 --- The Organization-Specific Nature of the Past Studies --- p.16
Chapter 2.3 --- Conceptual Framework --- p.17
Chapter 2.3.1 --- The Theory of Planned Behavior --- p.17
Predicting Behavior: Intentions and Perceived Behavioral Control --- p.18
"Predicting Intention: Attitudes, Subjective Norms, Perceived Behavioral Control" --- p.20
Chapter 2.3.2 --- The Role of Desire in Predicting Intention --- p.23
Chapter 2.4 --- The Conceptual Model --- p.29
Chapter 2.5 --- The Causal Relations Among Constructs and Hypothesis --- p.31
Chapter 2.5.1 --- "The Causal Relations between Salary, Promotional Opportunity, Location and Attitude toward the Expatriate Job Assignment to China" --- p.31
Chapter 2.5.2 --- The Causal Relations between Approval and Subjective Norm --- p.32
Chapter 2.5.3 --- The Causal Relations between New Job Opportunity and Perceived Behavioral Control --- p.33
Chapter 2.5.4 --- The Causal Relations between Desire and Attitude --- p.34
Chapter 2.5.4 --- The Causal Relations between Desire and Attitude --- p.34
Chapter 2.5.5 --- "The Causal Relations between Desire, Attitude toward the Expatriate Job Assignment to China, Subjective Norm and Perceived Behavioral Control, and Willingness to Accept the Job Assignment" --- p.35
Chapter 2.5.6 --- "The Causal Relations between Desire, Attitude toward the Expatriate Job Assignment to China, Subjective Norm and Perceived Behavioral Control, and propensity to Leave" --- p.36
Chapter 2.5.7 --- The Causal Relations between Willingness to Take the Expatriate Job Assignment and Propensity to Leave the Company --- p.37
Chapter 2.6 --- Summary --- p.38
Chapter CHAPTER III --- RESEARCH DESIGN AND METHODOLOGY
Chapter 3.0 --- Overview --- p.39
Chapter 3.1 --- Research Design --- p.39
Chapter 3.2 --- The Sample and Sampling Procedure --- p.40
Chapter 3.3 --- Data Collection Procedures --- p.42
Chapter 3.4 --- Manipulations --- p.44
Chapter 3.5 --- Operationalization of Constructs --- p.46
Chapter 3.6 --- Data Analysis --- p.52
Chapter 3.6.1 --- Manipulation and Confounding Checks --- p.52
Chapter 3.6.2 --- Structural Equation Modeling --- p.53
Chapter 3.7 --- Research Activities --- p.54
Chapter 3.7.1 --- Focus Group Interview --- p.54
Chapter 3.7.2 --- Pretest --- p.55
Chapter 3.7.3 --- The Main Study --- p.55
Chapter 3.8 --- Summary --- p.56
Chapter CHAPTER IV --- ANALYSIS AND RESULTS
Chapter 4.0 --- Overview --- p.57
Chapter 4.1 --- Manipulation and Confounding Checks --- p.57
Chapter 4.1.1 --- Manipulation Checks --- p.57
Chapter 4.1.2 --- Confounding Checks --- p.58
Chapter 4.2 --- The Structural Equation Modeling --- p.59
Chapter 4.2.1 --- The Original Conceptual Model --- p.60
Chapter 4.2.1.1 --- The Measurement Model Evaluation --- p.60
Chapter 4.2.1.2 --- Structural Equation Model Results --- p.62
Chapter 4.2.2 --- The Modified Conceptual Model --- p.65
Chapter 4.2.2.1 --- The Measurement Model Evaluation --- p.66
Chapter 4.2.2.2 --- Structural Equation Model Results --- p.66
Chapter 4.3 --- Discussion --- p.68
Chapter 4.3.1 --- Results of the Original Conceptual Model --- p.68
Chapter 4.3.2 --- Results of the Modified Conceptual Model --- p.70
Chapter 4.3.3 --- Comparison between the Original Model and the Modified Model --- p.72
Chapter 4.1 --- Summary --- p.73
Chapter CHAPTER V --- CONCLUSION
Chapter 5.0 --- Overview --- p.74
Chapter 5.1 --- Summary of the Research --- p.74
Chapter 5.2 --- Contributions of the Study --- p.77
Chapter 5.2.1 --- Theoretical Contributions --- p.77
Chapter 5.2.2 --- Managerial Implications --- p.79
Chapter 5.3 --- Limitations of the Study --- p.81
Chapter 5.4 --- Directions for Future Research --- p.83
Chapter 5.5 --- Summary --- p.85
REFERENCES
APPENDIX
Kamwendo, Andrew Ronald. "The effects of consumer ethnocentrism on the establishment of a consideration set of convenience products." Thesis, 2014. http://hdl.handle.net/10321/998.
Повний текст джерелаThe establishment of choice set from which consumers identify their preferred product and/brand choices arouses some interest among researchers, specifically within the context of international marketing. This curiosity about the influence of a product’s place of origin (country-of-origin: COO) on the establishment of consumer choice sets chiefly emanates from the growth of international trade and globalisation. The gap within the knowledge base surrounding consumer behaviour with respect to the purchase of foreign and domestic brands, specifically within Africa created the potential for research. As part of the evolution of COO research, this study looks into the construct of consumer ethnocentrism (CE) and its relationship with product selection and consideration. The aim behind the study can be summed up in the following objectives: firstly, to identify the moderating effects of consumer demographic variables on ethnocentric tendencies; secondly, to determine consumer attitudes towards foreign convenience goods; and, thirdly to establish the association between consumer ethnocentrism (CE) and brand selection for a consideration set. A structural model was developed illustrating the relationships (assumed) between consideration and CE. This resulted in the developed of five hypotheses. A cross-sectional descriptive survey was conducted within Durban. A research instrument was developed combining ethnocentrism research and the concept of consideration. Within the study, an explanation of the research methodology utilised was provided. 500 questionnaires were distributed in order to obtain primary data for the purpose of the study. A presentation of the results obtained was provided. An analysis of the collected data was also provided using SPSS 21.0 with the aid of graphs and the appropriate inferential statistics. The research hypotheses were tested using an independent sample Kruskal-Wallis test and a Mann-Whitney U-test. A Spearman’s correlation test was used to test the relationship between consumer ethnocentrism and brand consideration. The chi-square test was used to test for the existence of variances within the responses provided by the respondents. The study revealed that only race had a significant relationship with consumer ethnocentrism while other demographic characteristics did not. Ethnocentric tendencies were strongest among Black South Africans. An association was also discovered between consumer ethnocentrism and the consideration of convenience products. The study, therefore, provides a better understanding into South African consumers’ selection of convenience products as influenced by consumer ethnocentrism. The theoretical and practical implications from the research findings have also been discussed within the report with the provision of suggestions regarding future research.
Jennings, Kenneth E. "Towards a model of mental preparation in elite sport." Thesis, 1997. http://hdl.handle.net/10500/17010.
Повний текст джерелаPsychology
D. Litt. et Phil. (Psychology)
Gaal, Brigitte D. "Apparel descriptions in catalogs and perceived risk associated with catalog purchases." Thesis, 1996. http://hdl.handle.net/1957/12009.
Повний текст джерелаHarvey, Michael Joseph. "Seeing the supplements : a rhetorical visual analysis with fitness advertisements." Thesis, 2014. http://hdl.handle.net/1805/5901.
Повний текст джерелаThis study uses a rhetorical visual analysis to investigate supplement advertisements within the top three fitness magazines, according to circulation, to provide a richer understanding of the message construction within the visual images the advertisements contain. The advertisements were selected at random over a time span of a year and a half within each of the magazines, totaling nine separate advertisements for analysis. The purpose of this study is to determine to what extent, if any, the construction of advertisements in men's fitness magazines operates as ideographic images establishing legitimacy as determined through application of Sonja Foss' rhetorical visual analysis methodology. Previous research has identified various analyses of visual images within the fitness culture, however, rhetorical visual analysis of supplement advertisement does not appear to have been investigated prior to this project which is the primary concern for the initiation of the current research. Employing rhetorical analysis in order to understand visual images provides a perspective that is imperative to identification of elements and functions of visual images. The current findings indicate that images in advertisements in men's fitness magazines do not establish rhetorical legitimacy, as understood from a rhetorical perspective. However, when examined through a traditional aesthetic intentionalist perspective, the construction of the advertisements operates as ideographic images, establishing legitimacy through the image. This information provides us with the understanding that advertisements within current muscle magazines are operating under a traditional viewpoint, and as such, produce traditional perspectives. The advertisement industry within this genre is reliant upon the consumer first knowing what the product is and then realizing how the image fits into that function. The limitation within this perspective of the advertisement industry is the consumer's knowledge base concerning the product, the product being explained through text and the time the consumer is willing to spend on correlating the intent or function with the images presented.
Marais, Eileen. "Bewegingsaktiwiteite as 'n moonlike sleutel tot emosionele en sosiale ontwikkeling vir rolstoelgebonde leerders." Diss., 2012. http://hdl.handle.net/10500/9203.
Повний текст джерелаThe importance of the emotional and social development of a human being is highlighted by this research study, while the ability of the human spirit to transcend the human body has inspired the researcher to investigate movement activities as a potential key to the emotional and social development of wheelchair-bound learners. The researcher has chosen participation in wheelchair dancing to determine whether wheelchair-bound learners show development on emotional and social levels by investigating their intra- and interpersonal abilities before and after participating in wheelchair dancing. Intra- and interpersonal abilities are interdependent abilities and are regarded important components of emotional intelligence. In the interest of validity and reliability, the researcher used purposeful sampling in the selection of her participants. The participants had to meet certain requirements. She undertook a constructivist investigation, from an interpretive perspective, as a (primarily) qualitative study, with an interactive case study design and multimethod strategies. The smaller, quantitative component of the research study is the Piers-Harris Children’s Self-Concept Scale, Second Edition (Piers-Harris 2), which offers as pre- and post-test a baseline assessment for the participants’ emotional and social development in respect of self-concept. The theoretical approach for this study is a combination of the medical deficit model and the social model, with stronger emphasis on the development and healing approach of the social model, than on the deficit-and-control approach of the medical deficit model. The focus of the study is not on the constraints suffered by the wheelchair-bound learners, but rather on the possible development that may take place in the learners through their participation in movement activities. The researcher strongly relies on the social model in an attempt to gain understanding of the problems that wheelchair-bound learners currently experience in the education system, so that schools can be developed that would meet learners’ needs. The research results offer answers to the primary and secondary research questions and the general objective of this research study has been achieved. The researcher has determined that wheelchair-bound learners show emotional and social development after participation in movement activities. The emotional intelligence of all the participants has increased and each experienced increased self-actualisation since having participated in wheelchair dancing. The research results reflect more growth in respect of the learners’ intrapersonal abilities than in their interpersonal abilities. The researcher’s specific objectives would be achieved, when she submits the research results of this study to policy makers in the Department of Education, thus expanding the boundaries of existing knowledge about the relationship between wheelchair-bound learners’ participation in movement activities and their emotional and social development.
Die belangrikheid van die emosionele en sosiale ontwikkelingsgang in die mens se ontwikkeling word deur die navorsingstudie uitgelig, terwyl die vermoë van die menslike gees tot transendensie van die menslike liggaam, die navorser inspireer het om bewegingsaktiwiteite te ondersoek as ’n moontlike sleutel tot rolstoelgebonde leerders se emosionele en sosiale ontwikkeling. Die navorser het deelname aan rolstoeldanse gekies om te bepaal of rolstoelgebonde leerders op ’n emosionele en sosiale vlak ontwikkeling toon deur hul intra- en interpersoonlike vermoëns voor en ná deelname aan rolstoeldanse te ondersoek. Intra- en interpersoonlike vermoëns is interafhanklike vermoëns en word as belangrike komponente van emosionele intelligensie beskou. Die navorser het ’n doelgerigte steekproefneming gebruik in die seleksie van haar deelnemers om geldigheid en betroubaarheid in die hand te werk. Die deelnemers moes aan sekere vereistes voldoen. Sy loods ’n konstruktivistiese ondersoek vanuit ’n interpretivistiese perspektief as ’n (hoofsaaklik) kwalitatiewe ondersoek, met ’n interaktiewe gevallestudie-ontwerp en veelmetodestrategie. Die kleiner, kwantitatiewe komponent van die navorsingstudie is die Piers-Harris Children’s Self-Concept Scale, Second Edition (Piers-Harris 2). Dit bied, as voor- en nátoets, ’n basislynassessering vir die deelnemers se emosionele en sosiale ontwikkeling ten opsigte van selfkonsep. Die teoretiese raamwerk waaruit die navorser hierdie navorsingsprobleem benader, is ’n vermenging van die mediesetekort- en die sosiale model, met sterker klem op die ontwikkelings- en helende benadering van die sosiale model, as die tekortkominge-en-beheer-benadering van die mediesetekort-model. Die fokus van die studie is nie op rolstoelgebonde leerders se inperkinge nie, maar juis op die moontlike ontwikkeling wat deur hul deelname aan bewegingsaktiwiteite in die leerders mag plaasvind. Die navorser steun sterk op die sosiale model in ’n poging om begrip vir die probleme wat rolstoelgebonde leerders tans in die onderwys ervaar, te verkry, sodat skole ontwikkel kan word wat in leerderbehoeftes voorsien. Die navorsingsresultate bied antwoorde op die primêre en sekondêre navorsingsvrae en die algemene doelstelling van hierdie navorsingstudie is bereik. Die navorser het vasgestel dat rolstoelgebonde leerders, deur hul deelname aan bewegingsaktiwiteite, emosionele en sosiale ontwikkeling toon. Al die deelnemers se emosionele intelligensie het verhoog en almal beleef groter selfverwesenliking sedert hul deelname aan rolstoeldanse. Die navorsingsresultate weerspieël groter groei ten opsigte van die deelnemers se intrapersoonlike as hulle interpersoonlike vermoëns. Die navorser se spesifieke doelstellings word bereik, wanneer die navorser die navorsingsresultate van hierdie studie aan beleidmakers in die Departement van Onderwys voorlê en daardeur die grense van bestaande kennis omtrent die verband tussen rolstoelgebonde leerders se deelname aan bewegingsaktiwiteite en hul emosionele en sosiale ontwikkeling kan uitbrei.
Inclusive Education
M. Ed. (Inklusiewe Onderwys)
Garnett, Gabriella. "Experiences of emergent change from an applied neurosciences perspective." Diss., 2019. http://hdl.handle.net/10500/26623.
Повний текст джерелаIndustrial and Organisational Psychology
M. Com. (Industrial and Organisational Psychology)
Kossuth, Stephen Patrick. "Team building and salutogenic orientations contextualised in a performance model." Thesis, 1998. http://hdl.handle.net/10500/17120.
Повний текст джерелаIndustrial and Organisational Psychology
D.Litt. et Phil. (Industrial Psychology)
Van, Zyl Shalaine. "Understanding repeat attendance in market research studies : reasons for regular participation and recruitment procedures." Diss., 2017. http://hdl.handle.net/10500/23120.
Повний текст джерелаPsychology
M.A. (Psychology with specialisation in Research Consultation)