Статті в журналах з теми "Integrated Marketing Communications Planning"
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Anantachart, Saravudh. "Integrated Marketing Communications and Market Planning." Journal of Promotion Management 11, no. 1 (March 24, 2005): 101–25. http://dx.doi.org/10.1300/j057v11n01_07.
Повний текст джерелаFinne, Åke, and Christian Grönroos. "Communication-in-use: customer-integrated marketing communication." European Journal of Marketing 51, no. 3 (April 10, 2017): 445–63. http://dx.doi.org/10.1108/ejm-08-2015-0553.
Повний текст джерелаCaemmerer, Barbara. "The planning and implementation of integrated marketing communications." Marketing Intelligence & Planning 27, no. 4 (June 12, 2009): 524–38. http://dx.doi.org/10.1108/02634500910964083.
Повний текст джерелаDemko, Marіana. "Features of Integrated Marketing Communications of Banks." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 3(78) (December 15, 2020): 92–97. http://dx.doi.org/10.26906/eir.2020.3(78).2002.
Повний текст джерелаValos, Michael John, Fatemeh Haji Habibi, Riza Casidy, Carl Barrie Driesener, and Vanya Louise Maplestone. "Exploring the integration of social media within integrated marketing communication frameworks." Marketing Intelligence & Planning 34, no. 1 (February 1, 2016): 19–40. http://dx.doi.org/10.1108/mip-09-2014-0169.
Повний текст джерелаPrayitno, Sunarto. "Komunikasi Pemasaran Global Terpadu: Tantangan di Era Digital." CoverAge: Journal of Strategic Communication 12, no. 1 (September 16, 2021): 27–39. http://dx.doi.org/10.35814/coverage.v12i1.2152.
Повний текст джерелаOrr, Dawn, and Jon Cano-Lopez. "The role of data integration in integrated marketing communications planning." Journal of Direct, Data and Digital Marketing Practice 7, no. 2 (October 2005): 137–45. http://dx.doi.org/10.1057/palgrave.dddmp.4340517.
Повний текст джерелаTelg, Ricky, Tracy Irani, and James Varvorines. "Extension Marketing: Building a Successful Local Extension Marketing Campaign." EDIS 2017 (December 6, 2017): 2. http://dx.doi.org/10.32473/edis-wc077-2017.
Повний текст джерелаBaranetska, A. "ІНТЕГРОВАНІ КОМУНІКАЦІЇ: ІНТЕРПРЕТАЦІЯ РЕКЛАМИ". State and Regions. Series: Social Communications, № 1(41) (10 березня 2020): 90. http://dx.doi.org/10.32840/cpu2219-8741/2020.1(41).14.
Повний текст джерелаWu, Lingling, Yuriy Danko, Fuli Chen, Xuefeng Yao, and Fenghe Zhang. "Mapping the literature of integrated marketing communications: A scientometric analysis using CiteSpace." Innovative Marketing 18, no. 1 (March 9, 2022): 152–67. http://dx.doi.org/10.21511/im.18(1).2022.13.
Повний текст джерелаChaplinskyі, Yuriy, and Olena Bozulenko. "ADVERTISING SUPPORT FOR LOYALTY IMPLEMENTATION." BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS III, no. 83 (September 29, 2021): 68–79. http://dx.doi.org/10.34025/2310-8185-2021-3.83.05.
Повний текст джерелаKasian, Serhii. "MARKETING STRATEGIC PLANNING, PRICING, MARKETING OF EVENTS IN THE FIELD OF HIGH-TECH ENTERPRISES ENERGY SAVING." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 298, no. 5 Part 1 (October 4, 2021): 298–303. http://dx.doi.org/10.31891/2307-5740-2021-298-5(1)-52.
Повний текст джерелаKitchen, Philip, and Marwa E. Tourky. "Communications at a crossroads: what place for integrated marketing communications in a post-Covid-19 landscape?" Revista de Estudios Empresariales. Segunda Época, no. 2 (December 22, 2020): 7–17. http://dx.doi.org/10.17561/ree.v2020n2.1.
Повний текст джерелаBogdan, Nataliia M., Illia M. Pysarevskyi, Olga M. Ivanova, and Mariia M. Pokolodna. "Innovative Communication Instruments of Marketing Activity of Enterprises in the Tourism and Hotel Business." Business Inform 6, no. 533 (2022): 137–42. http://dx.doi.org/10.32983/2222-4459-2022-6-137-142.
Повний текст джерелаOts, Mart, and Gergely Nyilasy. "Just doing it: theorising integrated marketing communications (IMC) practices." European Journal of Marketing 51, no. 3 (April 10, 2017): 490–510. http://dx.doi.org/10.1108/ejm-08-2015-0595.
Повний текст джерелаK. Rakhmanova, Amina, Madina R. Smykova, and Gulnara B. Rakhmanova. "Development of a customised model of integrated marketing communications for the economic well-being of the enterprise." RIVISTA DI STUDI SULLA SOSTENIBILITA', no. 2 (January 2022): 141–53. http://dx.doi.org/10.3280/riss2021-002011.
Повний текст джерелаBarnes, Beth E. "Integrated brand communication planning: retail applications." Journal of Marketing Communications 7, no. 1 (January 2001): 11–17. http://dx.doi.org/10.1080/13527260121813.
Повний текст джерелаWardani, Ayu Septiana, and Reni Dyanasari. "PERENCANAAN KOMUNIKASI PEMASARAN TERPADU ASIAN GAMES 2018 SEBAGAI NATION BRANDING." Metacommunication: Journal of Communication Studies 4, no. 2 (September 30, 2019): 232. http://dx.doi.org/10.20527/mc.v4i2.6232.
Повний текст джерелаMulia, Frisca Arta. "STRATEGI INTEGRATED MARKETING COMMUNICATION (IMC) DALAM MENDAPATKAN RESELLER DARI AGROWING.CO.ID." Jurnal Visi Komunikasi 19, no. 02 (November 11, 2020): 252. http://dx.doi.org/10.22441/visikom.v19i02.14214.
Повний текст джерелаLin, Ya-Han, Pi-Fang Hsu, and Chia-Wen Tsai. "Establishing a Hierarchy Model for Evaluating Integrated Marketing Communications Services of Newspaper Groups in Taiwan." International Journal of Customer Relationship Marketing and Management 4, no. 4 (October 2013): 27–40. http://dx.doi.org/10.4018/ijcrmm.2013100102.
Повний текст джерелаAbashidze, Irakli. "Leveraging the Characteristics of Location-Based Communication in Online Marketing." European Journal of Business and Management Research 7, no. 6 (November 2, 2022): 14–21. http://dx.doi.org/10.24018/ejbmr.2022.7.6.1686.
Повний текст джерелаMOSKVYAK, Yaroslava. "MANAGEMENT OF MARKETING ACTIVITIES OF THE HOTEL AND RESTAURANT BUSINESS ENTERPRISE." Herald of Khmelnytskyi National University 302, no. 1 (January 2022): 137–41. http://dx.doi.org/10.31891/2307-5740-2022-302-1-23.
Повний текст джерелаFaizah, Nur, and Sokhi Huda. "Strategi Integrated Marketing Communication Produk The Red Ginger Al-Ghozali di Tambak dalam Baru Surabaya." Jurnal Ilmu Komunikasi 9, no. 2 (October 5, 2019): 162–79. http://dx.doi.org/10.15642/jik.2019.9.2.162-179.
Повний текст джерелаSilenzie, Ricardo, and Muhammad Adi Pribadi. "Interaksi Simbolik dalam Komunikasi Pemasaran Terpadu di PT. Creative Motion Pctures: Studi Kasus Komunikasi Pemasaran Film Once Upon a Time in Indonesia." Prologia 4, no. 2 (October 1, 2020): 310. http://dx.doi.org/10.24912/pr.v4i2.6514.
Повний текст джерелаPutri, Amalia Rosyadi. "Event Sebagai Media Branding Institusi." Dakwatuna: Jurnal Dakwah dan Komunikasi Islam 7, no. 1 (February 26, 2021): 21. http://dx.doi.org/10.54471/dakwatuna.v7i1.922.
Повний текст джерелаMurhadi, Derinta Entas, and Nenny Wahyuni. "Integrated Marketing Communication Model in Building the Image of Tourist Attractions in Kota Tua Jakarta." International Journal of Travel, Hospitality and Events 1, no. 2 (May 1, 2022): 157–67. http://dx.doi.org/10.56743/ijothe.v1i2.17.
Повний текст джерелаMuna, Cut Nailil. "Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX." JURNAL TATA KELOLA SENI 6, no. 1 (July 8, 2020): 1–17. http://dx.doi.org/10.24821/jtks.v6i1.4111.
Повний текст джерелаSisyadi, Bella, and Muhammad Adi Pribadi. "Interaksi Simbolik sebagai Pembentukan Perencanaan Komunikasi Pemasaran (Studi Etnografi pada PT. Inti Ozzigeno Nara Solusi)." Prologia 4, no. 1 (February 25, 2020): 59. http://dx.doi.org/10.24912/pr.v4i1.6433.
Повний текст джерелаMIZINA, Olena. "CURRENT TRENDS IN THE FORMATION OF MARKETING STRATEGY OF TRADE ENTERPRISES." Herald of Khmelnytskyi National University 292, no. 2 (May 2021): 121–27. http://dx.doi.org/10.31891/2307-5740-2021-292-2-20.
Повний текст джерелаIsharyadi, Isharyadi, Firman Kurniawan, Irwansyah Irwansyah, and Poppy Ruliana. "INTEGRATED MARKETING COMMUNICATION SEKOLAH TINGGI DESAIN INTERSTUDI SEBAGAI STRATEGI KELUAR DARI KRISIS." Communicare : Journal of Communication Studies 6, no. 1 (August 6, 2019): 23. http://dx.doi.org/10.37535/101006120192.
Повний текст джерелаStanaland, Andrea J. S., Amanda E. Helm, and Lance Kinney. "Bridging the Gap in IMC Education: Where is the Academy Falling Short?" Journal of Advertising Education 13, no. 1 (May 2009): 73–81. http://dx.doi.org/10.1177/109804820901300111.
Повний текст джерелаRosyiidiani, Thalitha Sacharissa, and Aurelia Syafira Widya. "Branding Coffe Shop With Islamic Values As Marketing Communication Strategy Across Social Media Platform." Journal Research of Social, Science, Economics, and Management 1, no. 2 (September 28, 2021): 182–88. http://dx.doi.org/10.36418/jrssem.v1i2.8.
Повний текст джерелаMorales-Alzate, Luis Fernando, Clara Solano-Vanegas, Angela Carrillo-Ramos, Jairo Montoya-Torres, Ramon Fabregat, and Jaime A. Pavlich-Mariscal. "Accomm: adaptive system for supply network operational planning." International Journal of Web Information Systems 14, no. 1 (April 16, 2018): 78–106. http://dx.doi.org/10.1108/ijwis-02-2017-0010.
Повний текст джерелаGrounds, John. "Media neutral planning and evaluation: the chicken and egg of integrated communication." International Journal of Nonprofit and Voluntary Sector Marketing 8, no. 3 (August 2003): 202–6. http://dx.doi.org/10.1002/nvsm.212.
Повний текст джерелаChance, Ikyu Edbert, Retno Dewanti, and Tjia Fie Tjoe. "VOLUNTEER USED WATCHES TO SYNCHRONIZE MOVEMENTS THE INTEGRATED MARKETING COMMUNICATION ON FINANCIAL TECHNOLOGY SOFWAR." ICCD 2, no. 1 (November 27, 2019): 48–54. http://dx.doi.org/10.33068/iccd.vol2.iss1.206.
Повний текст джерелаNaik, Prasad A., and Kalyan Raman. "Understanding the Impact of Synergy in Multimedia Communications." Journal of Marketing Research 40, no. 4 (November 2003): 375–88. http://dx.doi.org/10.1509/jmkr.40.4.375.19385.
Повний текст джерелаVel, Prakash. "TMH – pitching for WOMAD 2010." Emerald Emerging Markets Case Studies 1, no. 1 (January 1, 2011): 1–4. http://dx.doi.org/10.1108/20450621111110375.
Повний текст джерелаRespati, Wira. "Analisis Strategi Komunikasi Pemasaran Terpadu dalam Meningkatan Partisipasi Pemilih pada Pemilu 2014." Humaniora 6, no. 1 (January 30, 2015): 29. http://dx.doi.org/10.21512/humaniora.v6i1.3295.
Повний текст джерелаShymko, O. V. "Omnichannelty as a Marketing Instrument to Ensure the Competitiveness of Trading Enterprises." Business Inform 1, no. 528 (2022): 462–68. http://dx.doi.org/10.32983/2222-4459-2022-1-462-468.
Повний текст джерелаTerziev, Venelin, and Ekaterina Arabska. "Opportunities of Establishment of Destination Management and Marketing Organizations in Bulgaria." Journal of Economic Development, Environment and People 4, no. 2 (June 24, 2015): 49. http://dx.doi.org/10.26458/jedep.v4i2.110.
Повний текст джерелаWanchai, Paweena. "An Integrated Approach to Performance Evaluation of Enterprise Resource Planning (ERP) System Implementation." Journal of Electronic Commerce in Organizations 17, no. 3 (July 2019): 1–15. http://dx.doi.org/10.4018/jeco.2019070101.
Повний текст джерелаFEDORENKO, Mykola. "IMPROVEMENT OF MARKETING AND LOGISTICS MANAGEMENT PROCESSES TAKING INTO ACCOUNT CURRENT TRENDS IN MARKET DEVELOPMENT." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 Part 2 (December 2021): 124–29. http://dx.doi.org/10.31891/2307-5740-2021-300-6/2-20.
Повний текст джерелаDamayanti, Annisa, and Abdul Rasyid. "Marketing Communication Strategy of Pandayangan Tourism Ulumahuam Village in Labuhan Batu Selatan Regency in Improving Tourism Visit." Daengku: Journal of Humanities and Social Sciences Innovation 2, no. 4 (August 3, 2022): 420–26. http://dx.doi.org/10.35877/454ri.daengku1052.
Повний текст джерелаKRFSNIAK, Olena, and Sergey AMONS. "CONCEPTUAL APPROACHES TO THE FORMATION OF THE MARKETING STRATEGY OF THE BEAUTY SUGAR COMPANY ENTERPRISES." "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", no. 9 (49) (September 25, 2019): 60–69. http://dx.doi.org/10.37128/2411-4413-2019-9-7.
Повний текст джерелаNadanyiova, Margareta, Lubica Gajanova, and Jana Majerova. "Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification." Sustainability 12, no. 17 (August 31, 2020): 7118. http://dx.doi.org/10.3390/su12177118.
Повний текст джерелаTrim, Peter R. J., and Yang-Im Lee. "How B2B marketers interact with customers and develop knowledge to produce a co-owned marketing strategy." Journal of Business & Industrial Marketing 36, no. 10 (October 2, 2021): 1943–55. http://dx.doi.org/10.1108/jbim-12-2019-0544.
Повний текст джерелаJalilian, Negar, Seyed Mahmoud Zanjirchi, Alireza Naser Sadrabadi, Ahmadreza Asgharpourmasouleh, and Mark Goh. "Agent-Based Approach to Configure Processes in Iran’s Banking Service Supply Chain." Sustainability 13, no. 14 (July 6, 2021): 7566. http://dx.doi.org/10.3390/su13147566.
Повний текст джерелаButkouskaya, Vera, Joan Llonch-Andreu, and María-del-Carmen Alarcón-del-Amo. "Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context." Sustainability 12, no. 17 (September 2, 2020): 7159. http://dx.doi.org/10.3390/su12177159.
Повний текст джерелаFebricha, Angelia, and Muhammad Adi Pribadi. "Proses Interaksi Simbolik dalam Pembentukan PProses Interaksi Simbolik Perencanaan Komunikasi Pemasaran (Studi Kasus pada Instagram @Appetonindonesia)." Prologia 4, no. 2 (October 1, 2020): 272. http://dx.doi.org/10.24912/pr.v4i2.6503.
Повний текст джерелаParsons, Patricia J. "Integrating ethics with strategy: analyzing disease‐branding." Corporate Communications: An International Journal 12, no. 3 (August 14, 2007): 267–79. http://dx.doi.org/10.1108/13563280710776860.
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