Дисертації з теми "Informational Advertisements"
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Chambers, Pleas R. III. "Belief based behavioral identifiers resulting from exposure to informational advertisements on the social network site Facebook." Thesis, Argosy University/Phoenix, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10115699.
Повний текст джерелаSubjective norms (family members and close friends) between the ages of 18 and 34 who were part of the SurveyMonkey Audience were part of this quantitative study. The study examined those more likely to share/retransmit the belief-based informational advertisement related messages of Corporate Social Responsibility (CSR), consumer health, and politics with/to college students between the ages of 18 and 24. For organizations to more efficiently and productively target college students with their informational advertisement related messages, they must gain a better understanding of the types of messages more likely to be previewed and shared/retransmitted by subjective norms. This study examined (a) the frequency in which subjective norms utilized Facebook to communicate with college students, (b) willingness of subjective norms toward previewing certain types of informational advertisement messages on Facebook, and (c) willingness of subjective norms to share/retransmit certain types of informational advertisement messages on Facebook. An online survey was administered utilizing a SurveyMonkey audience platform. A total of 173 participants volunteered to complete the online survey. The results indicated that the strength of the relational tie of a subjective norm was not significantly correlated to their willingness to share/retransmit informational advertisement messages. Gender of the subjective norm was a better predictor of who is more willing to share/retransmit certain types of informational advertisement messages with/to college students on Facebook. This study concluded with implications for practice and future research recommendations.
Baron, Michael. "Integration of marketing communications in historical development: informational content analysis of websites and magazine advertisements in Australia." Thesis, Curtin University, 2008. http://hdl.handle.net/20.500.11937/992.
Повний текст джерелаWetterstrand, Adam, Albin Fransson, and Julius Nordmark. "Concepts that influence users’ feeling of non-intrusiveness in native advertising : A quantitative study testing the conceptualization of effective native advertisements’ influence on users’ feeling of non-intrusiveness." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85740.
Повний текст джерелаAu, Kwok Chung. "Information extraction for on-line job advertisements." HKBU Institutional Repository, 2004. http://repository.hkbu.edu.hk/etd_ra/525.
Повний текст джерелаDeane, Jason. "Scheduling online advertisements using information retrieval and neural network/genetic algorithm based metaheuristics." [Gainesville, Fla.] : University of Florida, 2006. http://purl.fcla.edu/fcla/etd/UFE0015400.
Повний текст джерелаLumpkins, Crystal Y. "Information processing of religious symbols in breast cancer advertisements among African American women." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4662.
Повний текст джерелаThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on March 11, 2009) Includes bibliographical references.
Hedlund, Richard. "Predicting Visual Fixation on Digital Advertisement using Machine Learning." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-272115.
Повний текст джерелаTrots att ad-tech industrin genererar intäkter motsvarande miljardbelopp så kan andelen digitala annonser som klickas på vara så låg som 0.1 % i många fall. Prestandan av klickbara annonser mäts ofta genom klickfrekvens (CTR) vilka är handlingsbaserade. Däremot, annonser vars annonsör har som mål att väcka medvetenhet för varumärket eller produkten, förlitar sig på andra typer av mätverktyg som intryck (eng: impressions) eller visningar på skärmen (eng: in-views). Målet med den här masteruppsatsen är att undersöka om visuell fixation av annonser kan agera som ett komplimenterande mätverktyg till CTR. Det här låg till grund för frågeställningarna som fokuserade på till vilken grad som maskininlärning kan förutspå fixation av annonser med hjälp av webbaserad data och observationer av ögonrörelser från en panel i Sverige, men också att ge insikt i vilka variabler som är mest framträdande till att förutspå fixation av annonser. Prestandan i att förutspå fixation av annonser från fyra populära maskininlärningsmodeller analyserades; logistisk regression, Random Forest, XGBoost och Field-Aware Factorization Machines, som tidigare har applicerats i att förutspå CTR. Logistisk regression och Random Forest användes med hjälp av k-faldig korsvalidering för att validera processen av att inkrementellt addera och transformera variabler. Resultatet visade att en kombination av tre av modellerna (eng: ensemble) kunde förutspå fixation av annonser med ett F1-värde av 0.5972 och ett AUC-ROC värde av 0.8005. Det senare värdet är jämförbart med tidigare prestanda i att förutspå CTR. Vidare var hemsida, varumärke, annonstyp, x-koordinat, samt bredd och höjd de mest framträdande variablerna för att förutspå fixation av annonser. Avslutningsvis visar det här att fixation av annonser kan förutspås baserat på webbaserad data från användare som surfar på internet. Framtida forskning får utvisa om fixation av annonser kommer att användas som ett komplimenterande mätverktyg till CTR, samt om det kommer att bli mottaget av ad-tech industrin.
Mappat, Narendran. "Consumption Behavior of Online Video and Perception of Digital Advertisements among Swedish Millenials." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280813.
Повний текст джерелаMediekonvergens har möjliggjort integration av olika tekniker och gett upphov till olika OTT-tjänster. Publiken har fortsatt att titta på mer videoinnehåll online, samtidigt titta på mindre tv-sändningar. Den största anledningen till att publiken har börjat använda OTT-tjänster är att de kan titta på videoinnehåll enligt deras bekvämlighet. Med hjälp av flow teori kan vi förstå vissa faktorer som leder till publikens acceptans av en ny OTT-tjänst. Minskningen av TV-tittarnas tittande har resulterat i en minskning av vinsterna från TV-reklam. På grund av detta annonserar många märken digitalt. Men ökningen av advertising clutter leder till att publiken känner sig intrång.Detta leder till att publiken undviker reklam genom att använda ad-block eller välja att inte använda streamingtjänster med annonser. I detta nya digitala landskap måste annonsörerna innovera för att hitta alternativa sätt att nå målgrupper med innovativa metoder.
Christenson, Dino Pinterpe. "The Electoral Intersection: Information and Context." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1282146055.
Повний текст джерелаColeman, Hollie Brianne. "The Effect of Viewing Advertisements Depicting Information and Communication Technology on Older Adults' Technology Self-Efficacy." TopSCHOLAR®, 2019. https://digitalcommons.wku.edu/theses/3164.
Повний текст джерелаXiao, Guang Yi. "Personalized scheduling search advertisement by mining the history behaviors of users." Thesis, University of Macau, 2009. http://umaclib3.umac.mo/record=b2119532.
Повний текст джерелаIge, Teminijesu. "The Influence of Internet Information on the Knowledge, Attitudes, Behavioral Intentions and Past Behavior of Young Adults with regard to Electronic Cigarettes (E-cigarettes)." University of Cincinnati / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1468512722.
Повний текст джерелаStein, Friederike Leonore. "Gaining Consumer Insights : A study on consumers of the bedding industry for advertisement purpose for Hästens." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-261597.
Повний текст джерелаDenna studie undersöker konsumenternas attityder, behov och preferenser med fokus på den svenska sängmarknaden. Det görs på uppdrag av reklambyrån Jung von Matt Stockholm för uppdragsgivaren Hästens Sängar, en av Sveriges äldsta sängtillverkare. Syftet med denna uppsats är att få ökad konsumentförståelse och att identifiera konsumentinsikter om ett målgruppssegment som kartläggs med denna undersökningen som grund, för att på så vis förbättra och utveckla varumärkets reklamstrategi. Studien utfördes som en kvantitativ enkätundersökning med fokus på respondenternas livsstil, demografi, värderingar, sovmönster, beteende kopplat till sömn, prisacceptans och betalningsvilja för sängar. Studiens resultat kan utgöra grunden för Jung von Matt Stockholm för att få en djupare förståelse om konsumenternas attityder och för att anpassa Hästens Sängars reklamstrategi därefter. Resultatet visar att respondenterna antog att priset för en Hästenssäng som visades på bild i enkätundersökningen är betydligt lägre än det faktiska priset som sängen kostar i butik. Dessutom är betalningsviljan för sängens faktiska pris väldigt låg hos respondenterna. Slutsatserna från denna studie ger Jung von Matt vägledning för framtida prioriteringar. Resultatet är av stort värde för att förbättra och utveckla Hästens Sängars reklamstrategi.
Petrošiūtė, Monika. "VISUOMENĖS VAISTINĖS PACIENTŲ INFORMAVIMUI SKIRTAME MONITORIUJE ESANČIOS REKLAMOS IR INFORMACIJOS ĮTAKA VAISTŲ PASIRINKIMUI." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140618_215608-75511.
Повний текст джерелаThe aim To investigate the influence of monitor for patient on drug choice. Objectives of the study To analyze the various countries experience of information to patients in pharmacies regulation of Lithuania on the patient information for the monitor; Perform data collection in pharmacies and the monitor on drug choice; Identify where the information contained in the monitor does/does not influence the choice of drugs; The findings of the survey results to compare with each other for patients looked at the monitor/not looked at the monitor; Summarize the results and make recommendations. The methods Theoretical analysis method - an overview and description of scientific publications and studies related to the topic under consideration. Empirical analysis method - a prospective observational study. Statistical analysis methods - was performed using SPSS 17.0, Microsoft Office Excel applications. The study participants Patients who buy prescription/non-prescription/reimbursable drugs. The results In 2011. in Lithuania patients looking for information about medications 41% used internet, in 2014 this number increased to 69%. In 2009 – 57% of patients in USA used the internet to search for information about drugs, in Lithuania it was 85%. Most popular source of information on drugs is a medical consultation. Women becoming aware of food supplements and pharmacy commercial adverts (pharmacy network) brand name, for men – pharmacy commercials and as well as pharmacies... [to full text]
Яненко, Ярослав Васильович, Ярослав Васильевич Яненко та Yaroslav Vasylovych Yanenko. "Негативна інформація в ЗМІ: зупинка на вимогу". Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/12685.
Повний текст джерелаFondren, Wesley Eugene. "Warning--side effects may not include paying attention visual features that influence attention to warning information in direct-to-consumer pharmeceutical advertisements /." Thesis, [Tuscaloosa, Ala. : University of Alabama Libraries], 2009. http://purl.lib.ua.edu/116.
Повний текст джерелаTulek, Zerina, and Louise Arnell. "Facebook Eavesdropping Through the Microphone for Marketing Purpose." Thesis, Blekinge Tekniska Högskola, Institutionen för datavetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-18232.
Повний текст джерелаEriksson, Madeleine, and Evelina Tertelyté. "Text Placement in SNS forEffective Communication : A qualitative study investigating the most favourable text placement onmedia sharing SNS advertisements to best communicate informationthrough text." Thesis, Tekniska Högskolan, Jönköping University, JTH, Datateknik och informatik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49541.
Повний текст джерелаZuk, Lee. "Will the use of a third-party privacy seal (lock) in an e-mail advertisements result in a higher likelihood of consumers disclosing their private information?" Diss., University of Pretoria, 2015. http://hdl.handle.net/2263/52356.
Повний текст джерелаMini Dissertation (MBA)--University of Pretoria, 2015.
vn2016
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
Simonsson, Greta. "Bilden av försvaret : – en jämförande studie av Försvarsmaktens rekryteringsannonser." Thesis, Uppsala University, Media and Communication, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9169.
Повний текст джерелаABSTRACT
Title: The defend of the picture – a comparison of recruitment advertisements from the Swedish Armed Forces / Bilden av försvaret– en jämförande studie av Försvarsmaktens rekryteringsannonser
Number of pages: 35
Author: Greta Simonsson
Tutor: Mats Lind
Course: Media and Communication Studies C
Period: Autumn Semester 2007
University: Division of Media and Communication, Department of Information Science, Uppsala University
Aim: Do the messages in the recruitment advertisements from the Swedish Armed Forces differ between such advertisements produced in the “defense against invasion” era and those produced in the present, more internationally oriented era, when analyzed using semiotics? And, how are these advertisements understood by their receivers?
Material and method: Interviews, a focus group and semiotic analysis.
Main results: The messages in the recruitment advertisements have changed. In line with the changed focus of the Swedish Armed Forces to more international cooperation and missions, the present day advertisements do indeed have a more international and aggressive focus.
Keywords: Swedish Armed Forces, information, recruitment, advertisements, semeiotics.
Vintersvärd, Anna. "Copyright in Social Media : A Preparatory Study in Access to Protected YouTube Clips." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Redovisning och Rättsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-17747.
Повний текст джерелаDuc, Dam Tran, and Benjamin John Sesay. "Creating Residential Real Estate Customers' Perceptions : Using E-commerce in Hanoi, Vietnam." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-23832.
Повний текст джерелаSkaland, Bugge Morten. "ZoneDeals! : An innovative way of providing offers." Thesis, Mittuniversitetet, Avdelningen för informations- och kommunikationssystem, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-20284.
Повний текст джерелаStaberg, Pontus. "Using Anomaly Detection to Identify Rejected Media Plans in Advertisement Planning : A feasibility study of using one-class classification and binary classification with artificially generated outliers to identify media plans most likely to be rejected." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280581.
Повний текст джерелаMediaplanering kan vara en lång och komplicerad process. En mediaplan är en konsoliderad version av hur en mediainvestering ska distribueras beroende på annonsörens kravspecifikation. Annonsören måste godkänna mediaplanen innan den köps av mediabyrån; denna process kan ta långt tid. Den här masteruppsatsen jämför oövervakad med övervakad inlärning för att avgöra om maskininlärning kan användas för att identifiera mediaplaner som kommer att få avslag av annonsören. En samling av enklass- och binärklassificerare tränades och jämfördes på en oberoende mängd riktiga nekade mediaplaner. Det visas att en oövervakad one-class support vector machine, med ett recall på 0.69 och en precision på 0.77, kan identifiera mediaplaner som med stor sannolikhet kommer att få avslag. Det visas även att mediaplaner som agerar okaraktäristiskt kan modelleras genom att generera punkter nära beslutsytan av godkända mediaplaner. Med den artificiella datan tränades en binärklassificerare och fick liknande resultat som one-class support vector machine. En parameterranking genomfördes för att öka förståelsen av modellerna. Slutsatsen är att både oövervakad och övervakad inlärning med artificiella datapunkter presterar likvärdigt och kan båda identifiera mediaplaner med ökad sannolikhet att bli nekade. Det ska noteras att testmängden var begränsad och att mer data behövs för att öka resultatets statistiska signifikans.
Bliūmaitė, Vaida. "Teisinio švietimo prielaidos šiuolaikinėje žiniasklaidoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110218_115831-20152.
Повний текст джерелаThesis: The assumption of legal education in modern media. Legal education is an actual problem nowadays. Various projects which could enlarge the legal knowledge of the society are established and especially at schools. But it is still a question, in which way it is possible to represent this kind of information to that part of society, which is older and is out of the process of education. This element is often working people, taking care of their families and not tends to be interested in education. One of ways to introduce this group with newest information is media. The purpose of this paper is to ascertain possibilities of legal education through one of modern media types – social advertising. To achieve this objective, following tasks are dispensed: discussing the conception of legal education; revealing the social functionality of modern media; creating methodology of research, which helps to identify possibilities of legal education through social advertising; finding out the practical appliance of the information of legal education obtained from social advertisements. In the abstract part concepts of law and education are being analysed. Explanation given, that law is the set of rules of behaviour, common to all the members of society, and education is a process, in which society develops its abilities and exacerbates knowledge. Law and education are related, with reference to the fact, that both are essential for the proper functioning of society. While... [to full text]
Holmqvist, Johan, and Dennis Nilsson. "Accepting a personalized advert – A Swedish study of the public’s opinion." Thesis, Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10459.
Повний текст джерелаPå senare år har man försökt sig på att effektivisera annonsering. Mestadels har dessa försök fokuserat på att rikta annonser mot enskilda personer, och på så sätt säkerställa att personen har ett intresse av annonsen. För att man ska ha möjligheten att personifiera en annons så behöver företaget information om konsumenten. Detta är en aning kontroversiellt och har dragit till sig en hel del uppmärksamhet i Sverige. Denna forskningsrapport fokuserar på vad den Svenska befolkningen anser om att dela med sig av sin personliga information. Vi har genomfört detta med hjälp av en enkätundersökning som 107 människor deltog i. Tillsammans kom vi fram till att det framför allt behövs genomskinlighet från företagen som använder sig utav personlig information, för att annonseringen ska fungera så bra som möjligt.
Gutkovaitė, Ieva. "Krikščioniškieji simboliai reklaminėse kampanijose ir visuomenės reakcijos: 2006 – 2013M. Lietuvos, JK ir JAV atvejai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140610_084754-89346.
Повний текст джерелаIn this masters degree thesis - 'Christian symbols in advertising campaigns and reactions in the societies: period 2006 – 2013, Lithuania, the UK and the USA', the phenomenon of using the Christian symbols in advertising is investigated by comparison of case studies (period 2006 - 2013) of Lithuania, the United Kingdom, and the United States of America. The purpose of the study is to determine how this phenomenon is seen, understood and spread in the respective societies. The study is based on research on the relation between cause and effect in the public media, caused by said advertising campaigns. Therefore, theoretical framework and two different empirical methods are employed: (1) advertisement content semiotic and visual analysis; (2) and the quantitative and qualitative content analysis of publications by major internet publishers.
Acarlar, Gizem. "Factors Influencing Applicant Attraction To Job Openings." Master's thesis, METU, 2007. http://etd.lib.metu.edu.tr/upload/12608486/index.pdf.
Повний текст джерелаwillingness to apply to the job opening with the mediating roles of credibility of and satisfaction from the information, and attraction to the organization. In addition to that, the factors affecting the decision of the applicants to apply for the job posted such as application modes (internet, by hand in the same city the applicant lives, by hand in a different city than the applicant lives), different selection methods (interview, personality test, knowledge test), and personality characteristics (goal orientation and self-efficacy) were investigated. The study was conducted in three phases. In the first phase, one hundred and seven Middle East Technical University (METU) students were used to decide between two alternatives of goal orientation and two self-efficacy scales, which were translated into Turkish and adapted for the current study, to be used in the main study by determining the validity and reliabilities of the scales. The second phase was the manipulation check, conducted to test the clarity and meaningfulness of the newly developed job advertisements and questions related to the research hypotheses. Thirty-two METU students were used for the second phase. The final phase was the main study. One hundred and fifty four METU students from Electrical and Electronics Department were used to examine the hypotheses of the study.The students were randomly assigned to the three different versions of job advertisement. Additionally, a questionnaire package was given to each participant. The results supported most of the main hypotheses and the proposed model except for the mediating effect of satisfaction. Advertisement type affected the willingness to apply to the job of potential applicant and this relation was mediated by credibility and credibility was mediated by attractiveness to the organization. A main effect of application mode was found for change in application decision, but no interaction was found between application mode and different attraction levels. Goal orientation found to be affecting applicants&rsquo
decision change for different selection methods. Self-efficacy failed to predict decision change for application for different selection methods. Results are discussed along with the strengths and limitations of the study and suggestions for future research.
Uhr, Aksel, and Vilgot Holdar. "Attityd och beteende bland internetanvändare gällande personliginformationsdelning och personligt riktadeannonser : Hur ser skillnaden ut och vad påverkar detta?" Thesis, Uppsala universitet, Institutionen för informatik och media, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-446409.
Повний текст джерелаThe amount of data collection is growing rapidly in today’s information society. As thecollection of personal information by web holders increases, controversies about privacy andnegative attitudes have occurred among web users. Despite this, previous research has shownthat web users tend to ignore precautions in order to protect their privacy. This differencebetween attitude and behavior is described as “the privacy paradox”. The aim of this study isto investigate the privacy paradox and the influencing factors of the phenomena, with regardsto personally targeted advertisement. A conceptual model with various relationships wasconstructed, based on previous research. Components of the model included the followingfactors: trust, perceived risk, privacy concerns, perceived benefits, behavioral intention andactual behavior. In order to evaluate the model, a survey was conducted (N = 107). Thesurvey’s results were analyzed by using univariate statistics, bivariate statistics and ultimatelyPLS-SEM methods were applied for the multivariate statistics. The results proved that thereis indeed a difference between web user’s expressed attitude and behavior, which could notbe explained by demographic variables. Furthermore, the results indicated that theinfluencing factors had a positive effect on attitude and behavior. By interpreting theseresults, we concluded that perceived risk and trust have a positive effect on privacy concerns.Furthermore, privacy concerns and perceived benefits have a positive effect on behavioralintention, which in turn has a positive effect on actual behavior.
Putz, Daniel Robert. "Spam on the phone - VoIP and its biggest weakness : Studies about the users’ willingness to offer personal information in order to avoid VoIP spam." Thesis, Växjö University, School of Mathematics and Systems Engineering, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-1393.
Повний текст джерелаIt is very probable that VoIP will soon replace the ordinary telephone. Beside all advantages of the digital voice-connection it is linked to the danger of spam on the telephone. A lot of approaches have been developed to solve the problem of VoIP spam. Because some of these solutions are based on access to personal information of its users, a broad discussion about the best and most ethical approach has started.
This thesis analyzes the users’ point of view towards the VoIP spam problem and the extent of users’ willingness to offer private information in order to avoid VoIP spam. It presents results from a qualitative and a quantitative research as well as approaches for a most realistic- and most promising VoIP solution. These new approaches are based on the results of the research.
The main points of the results showed that users were not willing to offer private information to companies and that they were not willing to pay any amount of money for VoIP spam solutions. Users held governmental organisations and telephone operators responsible for finding a solution against VoIP spam.
Erzmoneit, Hanna, and Caroline Thisell. "It Is All About the Content : A Quantitative Study of Content Marketing Characteristics on Social Networking Sites." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76348.
Повний текст джерелаMaleček, Václav. "Software pro správu reklamních ploch v tiskovinách." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2008. http://www.nusl.cz/ntk/nusl-235923.
Повний текст джерелаMekui, Flora. "Réception des publicités des marques allemandes en France et celle des marques françaises en Allemagne : essai sur l'évolution des stéréotypes dans le secteur automobile." Thesis, Université Clermont Auvergne (2017-2020), 2017. http://www.theses.fr/2017CLFAL020/document.
Повний текст джерелаThis research aims to analyze the influence of culture on the production and reception of television advertisements of French automobile brands in Germany, and that of German automobile brands in France. To answer this research question, we were inspired by two main studies on cultural differences: Edward T. Hall’s high and low context cultural factors and two of Hofstede's cultural dimensions, masculinity-femininity and collectivism-individualism. To answer our research question, we divided our research into two main parts: production and reception. For the production, we made a discourse analysis of the advertisements at the transnational and local level (message, characters, places of action, stereotypes). We found two results that attest to the influence of the culture of the brand's country of origin and that of the country where the advertisement will be televised. For the reception analysis, we established a qualitative survey of a sample of French and German students, three results appeared. The first ones confirm the impact of culture on reception. The second supports the homogenization of advertising discourse, that is to say the conception of a single consumer. And the third reflects the influence of the culture of the country of origin on the attitude towards the advertisement and the brand
Jonsson, Robert, and Kees Toor. "Sitt kvar, snart kan du välja din reklam : En kvalitativ studie om tittarnas attityder till valbart reklaminnehåll på webb-TV." Thesis, Södertörns högskola, Institutionen för kommunikation, medier och it, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-17092.
Повний текст джерелаThis c-level paper examines if viewers' attitudes towards advertisement may be influenced with an optional service that makes it possible to choose on which commercials will get presented while watching Web TV. To gather information, we used an empirical study that involved focus group interviews with experienced participants. The study is therefore based on respondents' previous knowledge of online video in order to compare these against the new experimentally implemented service. After the study we have found that attitude change seems to have occurred: The majority of viewers believe that a selectable advertising service would increase the viewing experience for the better. However, a minority thinks that it could lead to an additional step for user’s choice, which can be judged to be too time-consuming.
Hoekstra, Anne-Lotte. "Up next: Recommended for you by YouTube : A case study analysis on the implications of YouTube’s advertising-based business model on the US 2016 presidential elections." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-272105.
Повний текст джерелаInformationsteknologirevolutionen har förändrat världsekonomin helt. Denna industri som har revolutionerat många aspekter av det sociala livet, skapat en otrolig mängd arbetstillfällen och genererat en enorm mängd rikedom har vuxit exponentiellt snabbt sedan början av detta århundrade. Miljarder människor över hela världen utnyttjar de olika tjänsterna och produkterna som härrör från denna informationsteknologirevolution. Även om dessa produkter och tjänster otvivelaktigt har möjliggjort otroliga funktioner som tidigare generationer bara kunde ha drömt om, kan det vara dags att ta ett steg tillbaka och analysera de olika aspekterna av vissa av dessa produkter och tjänster när det gäller deras samhällsvärde och affärsmodeller. Många av de sociala medieplattformarna som finns idag lovar en fri tillgång till innehåll och information, och världen har blivit så vana vid detta att dynamiken bakom detta löfte om fri tillgång ofta förbises. Data från användare samlas in på sociala medieplattformar och säljs till intresserade parter som annonsörer, som i sin tur kan skapa anpassade och riktade annonser som kommer att visas på samma sociala medieplattformar. Detta är det enkla utbytet som drivs av reklambaserade affärsmodeller för många av dessa plattformar. Medvetenhet och förståelse kring hur denna affärsmodell fungerar växer, men det verkar intressant att illustrera en bättre bild av vilka konsekvenser dessa affärsmodeller drivs av data har på vårt samhälle. Specifikt denna forskning syftar till att besvara frågan: Vilka är konsekvenserna av den annonsbaserade affärsmodellen för Youtube i samband med USA: s presidentval 2016? Genom en omfattande litteraturöversikt, såväl som en fallstudieanalys, rapporterade denna forskning olika implikationer av affärsmodellen på Youtube som diskuterades både mot bakgrund av deras relevans för den specifika politiska händelsen som nämns i forskningsfrågan, liksom i ljuset av större övergripande institutioner som demokrati.
Almqvist, Daniel, and Magnus Jansson. "Förbättrat informationsflöde med hjälp av Augmented Reality." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-177463.
Повний текст джерелаAugmented Reality is a technology where an object is introduced in front of a picture or a similar media using the camera on a mobile device. There are several different ways to use the Augmented Reality technology, research in the field has therefore been made. An example of an area where the technology can be used is advertisement. Since advertisement is something everyone is confronted with daily, but usually the advertisement can be seen as boring or is something many do not even notice. Through a Augmented Reality prototype, users can register both patterns and speech and get the required data from a database. It can create an interactive event that displays the information in a unique way, where everyone, even people with disabilities can take part of the information they usually can not take part of. This interactive event gives life to the previously tedious advertisement or information posters. The result of the report is a prototype on the mobile platform Android using Augmented Reality technology and the prototype has many features. It can use voice recognition and keywords to access additional information about the keyword. The testing of this prototype shows that many are in favour of the use of the prototype and they see it as an interesting way to get the information. That is why they are willing use the application themselves to get their own advertising in a unique and appealing way.
Daniel, Petr. "Marketingová strategie podpory prodeje zboží a služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223669.
Повний текст джерелаNavrátilová, Petra. "Analýza spokojenosti zákazníků a návrhy na zvýšení její úrovně." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-376775.
Повний текст джерелаTeichert, T., D. Hardeck, Y. Liu, and Rohitkumar Trivedi. "How to Implement Informational and Emotional Appeals in Print Advertisements: A Framework for Choosing Ad Appeals Based on Advertisers' Objectives and Targeted Demographics." 2017. http://hdl.handle.net/10454/15643.
Повний текст джерелаAdvertising nudges consumers along several steps to purchase, and each step necessitates that advertisers set different objectives and message strategy. This study offers a framework for the appropriate choice of advertising appeals based on advertisers’ objectives and target group demographics. The study differentiates magazine advertisements’ effects for five marketing objectives along the hierarchy-of-effect model, while accounting for moderating effects of age and gender. Results show that emotional appeals are superior to informational appeals for most marketing objectives, but not for achieving integration into the evoked set. Consumers’ age and gender significantly influence the effects of advertising appeals and reveal interaction effects.
Li, Chia-Yun, and 李家芸. "The effect of advertisement source, advertisement appeal and information seeking on advertisement by using mobile media." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/34712146395168638124.
Повний текст джерела義守大學
管理研究所碩士班
95
The technology nowadays is developed fast, marketers have a lot different choices for communication tools. Marketers need to understand tool’s characteristics more and get know what kind of consumer they approach. Although using mobile phone is popular in Taiwan, to receive advertisement by this media is under-research and under-discussed. This study attempts to invesgate the effects of advertisement source (network users or official company), advertisement appeal (rational or emotional) and information seeking way (active or passive) on advertisement and uses the involvement of mobile phone as an intervening variable. Two hundred and ninty two graduate and undergraduate students participated in the experiment. The experimental results showed that: (1) The influence of official company on advertisement was more significant than net work users. (2) When the advertisement was made by network users, the influence of rational appeal on advertisement effect was more significant than emotional appeal. (3) The influence of the way consumer seeking information on advertisement effect was not significant. (4) After seeing the experiment advertisement, the high-involvement mobile phone users had more purchase intention and action then the low-involvement.
Liao, Che-hui, and 廖哲輝. "The Internet Advertisement Technology with User Information." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/11836134970464977156.
Повний текст джерела南華大學
資訊管理學研究所
94
In recent years, the internet advertisement is an important application in the area of E-commerce. However, the Click Through Rate (CTR) of the traditional internet advertisement is very low. In addition, the traditional internet advertisement just offers one-way advertisement. That is, it only selects the advertisement at random. In this way, there is not any relationship between the user and the operating environment of advertisement. So the user perhaps will not be interested (even may be repugnant) in the advertisement that he (or she) has received. This paper proposes a User Information Internet Advertisement (UIIA) model, which is a new and promising advertisement technology. According to the visitor''s relevant information (e.g., visitor''s need, taste, use habit, and so on), UIIA begins to classify and filter the advertisement content, and then offers the correct advertisement to the visitor. The UIIA technology enables the advertisement content to match with visitor''s taste and demand. Obviously, it can significantly improve CTR. The paper also provides solution methods for the issues such as right of privacy and efficiency.
WU, STEVEN, and 吳銘鈞. "INFORMATION TAIWAN NETWORK CONSUMERS SEEK FROM INTERNET ADVERTISEMENT." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/01308169567681521760.
Повний текст джерела國立交通大學
管理科學研究所
84
This study''s primary objective was to obtain informationabout Taiwan network consumers'' attitudes toward various servicesand goods advertised on the Internet. Over 403 consumers ranked the importance of 25 informationcues utilized in advertisements for a range of services andgoods. As between goods and services, there is little differencein the general categories of information consumers seek inInternet advertisements. However, results suggest that the"professional" factor is more important in advertising servicesthan goods. Also, for married people or consumers who work foreducation/ others "safety" ranks as more important considerationin service advertisements than in goods advertisements.
Paulson, Lance D. "Analysis of pharmacy product information in community pharmacy newspaper advertisements." 1990. http://catalog.hathitrust.org/api/volumes/oclc/23025390.html.
Повний текст джерелаWeng, Wen-di, and 翁文笛. "Time trends and advertising presentation of information security advertisement." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/57494826642082094613.
Повний текст джерела國立中山大學
傳播管理研究所
93
There are many studies about information security, but merely limited in the technologic and managerial fields. The purpose of this research is to discover information security advertisement in two ways – the time trends and the advertising presentation. The research uses the content analysis with four variances – time, category of products, type of enterprises, and targeted customers to analyze information security advertisement on computer magazines in the past ten years (1994~2003). According to research findings, there are some obvious changes in category of product, appeal strategy, amount of advertising message, topic reply and brand image in time trends. On the other hand, picture-headline effect, proportion structure, appeal strategy, presentation type, and brand image have apparent differences in advertising presentation. It can be concluded to eight findings from research results: 1.”product” is always the main marketing objective; 2.advertising presentation is from ration to emotion; 3.follow the “product life period” and “advertising strategy” rule; 4.the amount of topic reply has gradually decreased; 5.different advertising purposes have different advertising presentation; 6.“expression of safety” is primary objective; 7.huge amounts of image usage; 8.the amount of advertising messages in information security advertisement is more than other types of advertisements.
Tu, E.-min, and 凃宜旻. "Building a Internet Advertisement Information System Framework using Web Services." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/97340490898012209372.
Повний текст джерела南華大學
資訊管理學研究所
96
In recent years, the network technology progresses fast, information which people need increases day by day. It is fantastic if industries and companies make a good use of Internet to advertise. However, the traditional Internet advertisements such as mobile phone, E-mails or pup-up ads , are still in the state of chaos, and lack of a central union system, customers may be easily confused and ignore these ads. In order to solve the problem of low click through rate (CTR), and to arrest customers'' interests, this paper proposes a Internet Advertisement Information System(IAIS)to build a trustful and efficient advertising central system to combine information from different industries and companies. IAIS builds an information system to act as a complete platform. When users start to search, the information center will connect related industries or companies rapidly, and offers the information which matches the users'' taste and demand. In addition, IAIS provides a solution to increase the CTR of Internet advertisement.
Wang, Feng-Yi, and 王鳳儀. "Gender Differences in Information Processing: Male and Female Responses to Print Advertisements." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/22997052773018424536.
Повний текст джерела國立臺北大學
企業管理學系
94
Recently, a number of studies have attempted to delineate the fundamental similarities and differences between the sexes for market segmentation. This study summarizes the academic marketing and social psychology literature concerning gender social role and sex differences in information processing. Most of the observed gender differences such as male focus on agentic messages and few salient attributes, and female focus on communal elements and generic interrelationships can be explained by such a sex-role socialization and elaboration dichotomy. Moreover, this research studies how men and women respond to different types of print advertisements. In this study, how gender differ advertising effects for each ad type is expounded by MANOVA analysis. Across a variety of print advertisements, the results show that women have superior affect (attitudes toward the ad and attitudes toward the brand) and purchase intent toward the harmonious and category-oriented advertisements, whereas men have superior affect and purchase intent toward the comparative and attribute-oriented ones. This pattern of results will provide advertising strategy perspectives: while the target audience is female, appeals consisting of natural, lenient, and peaceful and copies featuring common themes of the product category may be very effective. However, while targeting a predominantly male audience, strategies engaging in brand comparisons and advertising styles bringing out the distinctive or unique features may work.
Rui, Huaxia. "Essays on the economics of information systems in the mobile era." Thesis, 2012. http://hdl.handle.net/2152/26081.
Повний текст джерелаtext
徐怡華. "Effects of Network Transmission Rate and Information Presentation on Advertisement Effectiveness." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/67539537920944221780.
Повний текст джерела國立中正大學
資訊管理研究所
86
The effect of advertisement(Ad) on consumers'' attitudes and purchase intention(PI) has been well studied in marketing literature .However, the advent of Intranet commerce has bolstered new Ad opportunities on the one hand, and complicated the study of Ad effects under the new communication medium, on the other. Currently, almost all related studies have focused on the positive effect of Intteret Ad ,and meanwhile, neglect the possible adverse effect of it under network congestion. This research intends to discover whether the Ad could function as expected given a slow-moving Interet, and if the customers'' PI would thereby drop significantly. Moreover, when a slow network is present, the method of presenting images is likely to affect Ad effectiveness. On the empirical side, we will design a 2×2 factorial experiment to confirm a set of hypotheses on the relationship between various variables that are derived from our theoretical model. The field experiment is to be conducted on Taiwan''s Intranet with real consumers to achieve realism. To the extent that Intranet Ad is a variant of traditional Ads, we will employ the Dual Mediation Hypothesis theory to model the interaction of technical factors(i.e. involvement and prior product experiment), and their effect on Ad effectiveness, including Ad cognitive, brand cognitive, Ad attitude, brand attitude, and PI. The results of this study indicated that network transmission rate indeed influences Ad effectiveness.
Yang, Hsin Yu, and 楊心伃. "Content Analysis of Health Claims and Information of Health Food Advertisements in Magazines." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/66435924434487494781.
Повний текст джерела長庚大學
醫務管理學研究所
97
The study tried to analyze the health-related content in magazine advertisements, and analyze the difference of the advertisements with health food permit and the advertisements without health food permit. In this study, health-related content is defined as nutritional information, health claim, and disease risk communication. There are three purposes in the study. First is analyzing the nutritional information in two different kinds of health food advertisements. Second is analyzing the health claim in two different kinds of health food advertisements. Third is analyzing the disease risk communication in two different kinds of health food advertisements. This study chooses the advertisements from health magazines from 2004 to 2006. The total number of advertisement is 1005. The study discovered that there are more nutritional information contents in advertisements without health food permit. There are more health claim contents in advertisements with health food permit. There are more disease risk communication contents in advertisements with health food permit. The study provides some suggestions to The Department of Health. Firstly, set up new regulations to limit the health-related content in health food advertisements. Secondly, re-review the regulations of health claim. Finally, enhance the public’s media literacy.
Chang, Wan-ling, and 張婉玲. "A Study of Information Management in Chinese Advertisements from the Application of Presuppositions." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/22496942294509545998.
Повний текст джерела國立清華大學
語言學研究所
89
Presupposition plays a basic and important role in people’s daily communication. Because presupposed content is taken for granted by communicators, communication can be effective and economical. However, presupposition can be viewed as a strategy if a speaker, with special intention, employs its characteristics, i.e. implicit, subjectivity, variety, and non-controversy, and conveys the presupposed information to the listener. Taking Chinese advertisements for example, we’ll analyze the application and the effects of presupposition both from the standpoints of advertisers and readers. Other related information of assertion and implication will be discussed in the study. From the standpoint of advertisers, the presupposed contents they employ the most are the existential presupposition, factive presupposition, belief presupposition, and state presupposition, which are fit for the psychological process of consuming. According to the classifications of presupposition triggers collected by Levinson (1983), different contents of presupposed information are often triggered through certain lexical items or sentence structures. Advertisers also relate presupposition and assertion directly or indirectly. If the relation tends to be indirect, it is more important to convey information by implication. Advertisers may also utilize the asymmetry between the presupposed part and felicity condition of the asserted part. It creates a fun effect that readers do not expect beforehand, and thus increases the attraction of advertisements. From the standpoint of readers, through the questionnaire, readers perceive presupposed or asserted information with similar degree, but challenge them with significant differences. Therefore, advertisers can employ the presupposition to convey intended messages because of its high perception and low suspicion. The perception of implicated information is the most difficult because of readers’ experience and world knowledge. Except for state presupposition, readers perceive the other three presupposed contents with similar degree but challenge fact presupposition the most. Readers’ responses to presupposition, assertion, and implication vary with the relation between presupposition and assertion in advertisements. However, readers’ responses to perceiving information do not vary with gender or advertisements with different gender-tendency. However, females tend to challenge information less than males. It is obvious that the way of presenting presupposition and assertion is the main factor that will affect readers’ responses to information. Finally, from the attractive effects of advertisements, it is found that females usually view advertisements as attractive. And the advertisements with indirect relation between presupposition and assertion are regarded as more attractive than those with direct relation. The phenomenon seems to have some kind of connection with readers’ responses to information.