Статті в журналах: "INFLUENCE OF SOCIAL MEDIA"

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Kang, Inwon, and Sungjoon Yoo. "Social Media Performance: From the Perspective of Social Media Apathetic Behavior." Journal of Korea Trade 26, no. 3 (May 30, 2022): 1–22. http://dx.doi.org/10.35611/jkt.2022.26.3.1.

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Purpose - Social media platforms have presented individuals with an opportunity to create and maintain their social relationship through the use of social media services. However, such social relationship has a negative influence on users’ interest in social media. Design/methodology - Using structural equation modeling, this study seeks to examines the effects of different social media conflicts (individual and social conflicts) on users’ psychological internal state, especially user apathetic behavior Findings - The findings confirm that, among social media conflicts, social-related conflict, especially social interaction overload has a negative effect on cognitive resonance, while individual conflict has the highest effect on cognitive dissonance. Also, cognitive dissonance has a much greater effect than cognitive resonance on user resistance, this means that users' negative perception of social media has a greater influence on their resistance. Lastly, user’s resistance was found to have a positive influence on user’s apathetic behavior. Originality/value - In other to capture social media Apathetic behavior, this study focus on social media conflict perspective, which includes social-related conflict and individual conflict, which are found to influence users’ internal states towards social media and further induce social media behavior. This study is unique because it is among the first to explore social media apathetic behavior by focusing on the influence of both external social media conflict and internal state. Also, this study proposed that social related conflict has a higher negative influence on WeChat user than individual related conflict.

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Smorthit, Kelly, and Jessica Cooper. "Social media influence." BDJ In Practice 33, no. 6 (June 2020): 5. http://dx.doi.org/10.1038/s41404-020-0427-3.

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Smith, Brian G., Megan C. Kendall, Devin Knighton, and Temi Wright. "Rise of the Brand Ambassador: Social Stake, Corporate Social Responsibility and Influence among the Social Media Influencers." Communication Management Review 03, no. 01 (July 30, 2018): 6–29. http://dx.doi.org/10.22522/cmr20180127.

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Kurbonov, Navruzbek, and Yeong-Hyeon Hwang. "Travel Experience Sharing on Social Media: Influence of Social Media Use Experience and Trip Characteristics." Journal of MICE & Tourism Research 20, no. 2 (June 30, 2020): 105–22. http://dx.doi.org/10.35176/jmtr.20.2.6.

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Dr R Venkatapathy, Dr R. Venkatapathy, and Valarrmathi V. Valarrmathi V. "Innovative Trends in Corporate Social Responsibility and Influence of Social Media." Global Journal For Research Analysis 3, no. 4 (June 15, 2012): 234–35. http://dx.doi.org/10.15373/22778160/apr2014/81.

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Parida, Dillip Kumar. "Quantitative and Qualitative Factors that Influence Social Media Marketing Effectiveness." Journal of Advanced Research in Dynamical and Control Systems 12, SP3 (February 28, 2020): 807–13. http://dx.doi.org/10.5373/jardcs/v12sp3/20201321.

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Tafheem, Nida, Hatem El-Gohary, and Rana Sobh. "Social Media User-Influencer Congruity." International Journal of Customer Relationship Marketing and Management 13, no. 1 (January 2022): 1–26. http://dx.doi.org/10.4018/ijcrmm.289213.

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This paper explores and inspects the effect of user-influencer congruence on social media platforms para-social relationships and consumer brand engagement (COBRA). In addition, the paper inspects the influence of para-social relationships on consumers brand in addition to the influence of social media platform type in moderating the effect of personality on para-social relationships and COBRA. A conceptual framework is developed to demonstrate the proposed relationships. Data was collected using online questionnaires, with 180 valid responses. The results suggest that user-influencer personality congruence is a salient predictor of para-social relationships and COBRA and that para-social relationship(s) have a substantial impact on customer brand engagement. Nevertheless, the results also indicated that social media platform type do not influence the relationship between congruity and para-social relationships or COBRA.

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Murphy, Katie. "Author Influence on Social Media." Editorial Office News 11, no. 11 (December 1, 2018): 5–6. http://dx.doi.org/10.18243/eon/2018.11.11.2.

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Gruzd, Anatoliy, and Barry Wellman. "Networked Influence in Social Media." American Behavioral Scientist 58, no. 10 (August 7, 2014): 1251–59. http://dx.doi.org/10.1177/0002764214527087.

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Lieber, Paul S., and Peter J. Reiley. "Countering ISIS’s Social Media Influence." Special Operations Journal 2, no. 1 (January 2, 2016): 47–57. http://dx.doi.org/10.1080/23296151.2016.1165580.

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Montalvo, Roberto E. "Social Media Management." International Journal of Management & Information Systems (IJMIS) 15, no. 3 (June 16, 2011): 91. http://dx.doi.org/10.19030/ijmis.v15i3.4645.

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The article focuses on the influence that social media is having on the corporate landscape. It offers a view of recent activity in corporate social media management hiring and contrasts it to the webmaster hiring during the mid-1990s. The hiring activity reflects the growth in time people are spending online socially. It also describes how social media management influences brand awareness and brand reputation. It explains the core business competencies of strategy development; business analytics; creativity; and collaboration. The article cites the level of hiring as a call for academic course offerings in corporate social media management.

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Montalvo, Roberto E. "Social Media Management." International Journal of Management & Information Systems (IJMIS) 20, no. 2 (March 31, 2016): 45–50. http://dx.doi.org/10.19030/ijmis.v20i2.9645.

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The article focuses on the influence that social media is having on the corporate landscape. It offers a view of recent activity in corporate social media management hiring and contrasts it to the webmaster hiring during the mid-1990s. The hiring activity reflects the growth in time people are spending online – socially. It also describes how social media management influences brand awareness and brand reputation. It explains the core business competencies of strategy development; business analytics; creativity; and collaboration. The article cites the level of hiring as a call for academic course offerings in corporate social media management.

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Hassan, Shahizan, Norshuhada Shiratuddin, Nor Laily Hashim, and Feng Li. "Evaluating Social Media." International Journal of Interactive Communication Systems and Technologies 4, no. 2 (July 2014): 33–49. http://dx.doi.org/10.4018/ijicst.2014070103.

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Despite the widespread adoption and popularity of social media, research on measuring the quantifiable impact of popular social media platforms remains scarce. To this end, this study attempts to investigate how the influence of social media can be assessed in quantitative terms. The main objective is to develop a new assessment model able to integrate a broad range of criteria such as likes, subscribers, comments, posts, shares, and links. The authors extend previous assessment models focused on individual platforms such as blogs and propose a Social Media Influence Assessment model (SMIA). The process of model development—criteria, dimensions, and formula—and its validation are discussed. The results indicate that social media's influence can be measured in a structured, quantifiable manner by utilising a set of nine criteria grouped into three dimensions: recognition, activity generation, and credibility.

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Scholz, Joachim. "How Consumers Consume Social Media Influence." Journal of Advertising 50, no. 5 (October 20, 2021): 510–27. http://dx.doi.org/10.1080/00913367.2021.1980472.

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Ramakrishnan, Dr Kalaimagal. "Social Media Technologies’ influence of Mobile Learning for Undergraduate Students in Malaysia." International Journal of Psychosocial Rehabilitation 24, no. 1 (January 20, 2020): 891–97. http://dx.doi.org/10.37200/ijpr/v24i1/pr200195.

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Lestari, Linayati, and Sri Langgeng Ratnasari. "The Influence of Social Media Facebook and Twitter on Student’s Rational Choices." International Journal of Psychosocial Rehabilitation 24, no. 02 (February 12, 2020): 2142–53. http://dx.doi.org/10.37200/ijpr/v24i2/pr200515.

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Aziz, Mohd Fadhil, and Mardzelah Makhsin. "THE INFLUENCE OF SOCIAL MEDIA ON STUDENT MORAL PERFORMANCE." International Journal of Education, Psychology and Counseling 6, no. 42 (September 5, 2021): 74–82. http://dx.doi.org/10.35631/ijepc.642007.

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The impact of social media use on behavior among Students of Higher Education institutions nowadays needs to be given serious attention. Many teenagers are influenced by the views shared on social media and cause the emergence of negative behavior problems at home or in educational institutions. The existence of these problems among teenagers is definitely a factor or cause that needs to be identified. Therefore, this study was conducted to identify the level of frequency of social media use and its relationship with the appearance of behavior among community college students in terms of socializing, communication, dressing, and entertainment. Social media and its impact on adolescents is a very broad issue and needs to be studied in depth all the time as its development and rapidity are always happening. The research only focused on three types of social media like Facebook, Youtube, and Instagram. This study was conducted qualitatively using the library research method by making research on books and journals. The findings that have been identified show that there are many advantages and disadvantages of social media for adolescents, especially in the aspects studied. This study is very important because it can make students aware that social media can influence negative morals and help all educators at all levels improve their teaching system by emphasizing the relevant elements to avoid negative social problems among male and female students.

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Yohanna, Anna. "The influence of social media on social interactions among students." Indonesian Journal of Social Sciences 12, no. 2 (October 31, 2020): 34. http://dx.doi.org/10.20473/ijss.v12i2.22907.

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Nowadays, students cannot be separated from social media. Every student can have many accounts of social media. Social media itself is one of the students' primary needs, but social media has a significant impact. The purpose of this study is that researchers want to see the positive and negative impacts of social media on the social interactions of its users. Researchers used a qualitative type with a purposive method. Researchers conducted interviews with fourteen students of the Faculty of Social and Political Sciences, Universitas Airlangga. This study indicates that students' social media has positive and negative impacts on students' social interactions with their environment. One of the positive effects of social media is that students get the latest information more easily. Meanwhile, one of the negative impacts is that students become addicted to using social media to not interact with their environment. So, social media positively and negatively influences student interactions at the Faculty of Social and Political Sciences, Universitas Airlangga.

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Gardikiotis, Antonis, Evropi Navrozidou, and Olympia Euaggelou-Navarro. "Social media and political participation: the role of social psychological and social media variables." Psychology: the Journal of the Hellenic Psychological Society 23, no. 2 (October 15, 2020): 37. http://dx.doi.org/10.12681/psy_hps.22601.

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Is social media use related to political participation? Andhow does social media use interact with social psychological variables in predicting political participation?Asurvey study (N= 238) examined the relationships among social psychological variables (political identification, political self-efficacy), social media variables (social media use, presumed social media influence) and political participation. Results showed that presumed social media influence and social media political use predicted political participation, while general social media use motives (e.g.,fun-social, escapism, utilitarian) did not.Political identification and political self-efficacy had both direct and indirect (through social media variables) effects on political participation. A structural equation model provided corroborating evidence to these relationships, suggesting a complementary and mediational function of social media in predicting political participation.

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Shukla, Abhishek. "Does Social Media Usage Influence Selective Attention." International Journal of Cyber Behavior, Psychology and Learning 12, no. 1 (January 1, 2022): 1–15. http://dx.doi.org/10.4018/ijcbpl.304905.

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Previous few studies reported about the social media effect on mental health. However, the influence of social media usage on selective attention is still missing. The current study intends to understand the influence of social media usage on selective attention in an experimental setup. 221 participants performed a computer-based flanker task, in which they responded to the flankers (centrally positioned letter) that appeared in between five-letter strings. Participant's responses in the flanker task were recorded as the response time of compatible and incompatible conditions. Results revealed that the social media platforms, time spend on social media and gender were strongly influenced the selective attention. It was also found that female's flanker effect was larger as compared to males. Additionally, the log flanker effect (response time) revealed the same results. Based on the current study, gender differences can be explained as differences in their core cognitive abilities and from the study, it is recommended to limit the longer usage of social media.

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Kudeshia, Chetna, and Arun Mittal. "Social Media." International Journal of Online Marketing 5, no. 2 (April 2015): 37–57. http://dx.doi.org/10.4018/ijom.2015040103.

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From Obama's success to the Arab spring, from Kolaveri Di in India to Gangnam style, social media is omnipresent. We no longer go to the news, news finds us; we no longer visit merchandise, merchandise find us; social media has shrunk the globe beyond imagination. Social media is based on the combined notion of influence and participation -.tools that synchronize their voice with the company's voice and that combined voice affects the next customer. The development of social media networks have made it feasible for the customers to speak to thousands of other customers concerning a particular brand or a company. This communication between one to several additionally referred to as word-of-mouth marketing, isn't new to marketing, but the distinction is that currently these communications are on the far side boundaries. With the growing effect of social media on consumer buying behavior, it becomes imperative for a business to understand the competitive advantages of assorted social media avenues across diverse markets. As the world of online marketing is continuously progressing, the marketers must understand how these changes may influence buyer practices, and consequently promotional programs and strategies. Choices on how and when to successfully use the traditional as well as the social media alternatives require careful thought and consideration. This paper aims to throw light on the recent social media marketing strategies and demonstrates how this platform of online networking helps organizations to captivate their clients in a finer manner, thus building a stronger relationship with them. Also the present paper offers significant understanding to the marketers in knowing the vital role social media marketing plays in the formation of a strong brand. The present paper is conceptual in nature, and through the intensive literature review identifies the latest social media practices being adopted by the 21st century marketers. The study is an endeavor to see how advertisers are utilizing social networking as a strategic tool for advancement. The study finds that enhanced presence and communication on various social media channels help the firms in creating a better brand image while reducing promotional budgets. The paper additionally indicates how the exceptional attributes of correspondence by means of online networking help organizations not only in building a superior connection with their customers but also in converting them into their brand advocates. Thus, these network platforms are helping the businesses to engage with the purchasers, influencing them, connecting with them and finally changing them into their evangelists.

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Shedlosky-Shoemaker, Randi, Kristi A. Costabile, Haylee K. DeLuca, and Robert M. Arkin. "The Social Experience of Entertainment Media." Journal of Media Psychology 23, no. 3 (January 2011): 111–21. http://dx.doi.org/10.1027/1864-1105/a000042.

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People often look to others for guidance when selecting narrative entertainment. Previous work has demonstrated that this social guidance forms the basis of people’s expectations and subsequently affects people’s experience. The current work extends previous research by exploring the influence of peer evaluations of a story, on enjoyment of and psychological transportation in the written narrative. In two experiments, participants read peer evaluations prior to reading the story. Results of Experiment 1 revealed that social influence guides readers’ expectations, attention to elements in the narrative, reported enjoyment, and feelings of transportation in the narrative. This influence was particularly apparent when readers were given unfavorable reviews of the stimulus. In the second experiment, readers were given peer evaluations that were either confirmed or disconfirmed by other readers. Results indicated that valence of peer evaluations influenced both transportation and enjoyment. Additionally, inconsistent evaluations increased feelings of transportation, but consistency alone had no effect on reported enjoyment. Implications for social media experiences and future directions in research on entertainment media are discussed.

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Kuzmanović, Bojan, and Mihailo Zogović. "The influence of social media on insurgency." Bezbednost, Beograd 62, no. 1 (2020): 138–56. http://dx.doi.org/10.5937/bezbednost2001138k.

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Zahedi, Sanam, Ellen Hancock, Samee Hameed, Linda G. Phillips, and Clayton L. Moliver. "Social Media’s Influence on Breast Augmentation." Aesthetic Surgery Journal 40, no. 8 (September 28, 2019): 917–25. http://dx.doi.org/10.1093/asj/sjz253.

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Abstract Background The purpose of this study is to evaluate if and what social media use influences our patients’ decisions to undergo breast augmentation. Objectives A single-institution study was designed to evaluate women who underwent elective breast augmentation from 2017 to 2018. Methods Patients were contacted via validated, prompted telephone survey. Data regarding their demographic information and social media utilization pertaining to breast augmentation were collected after obtaining verbal consent. Results Inclusion criteria were met by 180 patients, of which 69% participated in the survey. Ninety-seven percent of the participants reported utilizing social media in general; the most common platforms were Facebook, Instagram, and the physician’s website. Millennials (97%) and Generation X (92%) utilized social media the most and none of the baby boomers. Sixty-four percent of participants reported utilizing some form of social media to research breast augmentation, with the most common resource being Instagram. When analyzing the impact of the social media resources utilized by the participants, Instagram was reported as the most impactful at 54%. Only 18% of participants were utilizing a physician’s social media account to research breast augmentation. Among the 50% of patients who utilized social media to compare their surgeon’s work with another physician’s, the majority (83%) were utilizing the physician’s website. Conclusions Social media influences patients’ education and decisions to undergo breast augmentation, with Instagram being the most impactful. This study evaluated the patient population to stay up to date on their social media utilization and resources of education prior to breast augmentation.

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Занковский, А. Н., and В. В. Латынов. "MODEL OF PSYCHOLOGICAL INFLUENCE IN SOCIAL MEDIA." Институт психологии Российской Академии Наук. Организационная психология и психология труда, no. 1(18) (April 12, 2021): 4–38. http://dx.doi.org/10.38098/ipran.opwp.2021.18.1.001.

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Статья посвящена изложению предложенной авторами модели психологического воздействия в социальных сетях. Основанием модели послужили теоретические подходы, направленные на понимание особенностей реагирования отдельного человека, столкнувшегося с потоком информации в социальных сетях, а также концепции, ориентированные на анализ роли социальной идентичности человека и его социального окружения в процессах воздействия. Описаны элементы модели: субъект воздействия, объект воздействия, средства, эффекты и контекст воздействия. Охарактеризованы четыре группы факторов эффективности психологического воздействия в социальных сетях: характеристики субъекта воздействия, особенности средств и контекста воздействия, характеристики объекта воздействия. The article is devoted to the presentation of the model of psychological influence on social media proposed by the authors. The model is based on theoretical approaches aimed at understanding the characteristics of the individual's response to the flow of information in social networks, as well as concepts focused on analyzing the role of a person's social identity and social environment in the impact processes. The elements of the model are described: subject of influence, object of influence, means, effects and context of influence. Four groups of factors of the effectiveness of psychological influence in social media are characterized: characteristics of the subject of influence, features of the means of influence and context of influence, characteristics of the object of influence.

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Hebbar, Sunith, and Kiran K B. "Social Media Influence and Mobile Government Adoption." International Journal of Electronic Government Research 15, no. 3 (July 2019): 37–58. http://dx.doi.org/10.4018/ijegr.2019070103.

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The study focuses on developing a mobile government (MG) adoption framework with a key consideration on social media (SM) influence. As social media is now becoming a prominent channel for various marketing activities knowing its impact on MG adoption is crucial. Further, as MG is constantly evolving, a deeper understanding on the adoption behaviour of the citizens is quintessential for strategizing its implementation. Thus, a detailed review of the articles on citizen's perspective on MG adoption and social media, was performed. It was found that the integration of theories like DOI and URT, which are critical during the evolving stages of MG adoption is significant. The other key contribution is the consideration of social media and its impact on MG adoption. Further, the factors such as awareness, social influence, and facilitating condition were also found to be very crucial. The SM-MG adoption framework developed integrating the theories like DOI, URT along with Social media is validated using a Structural Equation Modelling and results of which are discussed in detail.

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Murugan, S., and P. S. Nagarajan. "Influence of social media in vacation travels." ACADEMICIA: An International Multidisciplinary Research Journal 7, no. 9 (2017): 114. http://dx.doi.org/10.5958/2249-7137.2017.00093.3.

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Sadek, Heba. "Social Media Advertising Influence on Users' Responses." International Journal of Online Marketing 11, no. 1 (January 2021): 1–13. http://dx.doi.org/10.4018/ijom.2021010101.

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This research aims to extend the knowledge of social media advertising by providing a deep understanding of the elements of social networking sites advertising (SNS ad) effectiveness that help create favorable users' responses via their attitude toward empathy expression in the Egyptian context. Qualitative research was developed. Sixteen semi-structured interviews were conducted which were analyzed by using thematic analysis. Findings indicate that the crucial elements that generate an effective SNS ad in Egypt particularly on Facebook are the advertising creativity and simplicity, followed by the advertising entertainment specifically the emotional appeal of joy, the interactivity, the clear information, and the trustworthiness derived from users' generated content. These elements influence on users' attitude toward empathy expression and lead to favorable users' responses. Additionally, it has been found that brand loyalty plays a vital role on influencing users' responses. Based on these findings, this research offers implications and proposes further research directions.

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Ali, Ahsan, Hongwei Wang, and Mingchuan Gong. "Social Media Ostracism Influence on Lurking Intentions." Academy of Management Proceedings 2021, no. 1 (August 2021): 14402. http://dx.doi.org/10.5465/ambpp.2021.14402abstract.

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Cao, Philine, Sandra Meister, and Oliver Klante. "How Social Media Influence Apparel Purchasing Behavior." Marketing Review St. Gallen 31, no. 6 (December 2014): 77–86. http://dx.doi.org/10.1365/s11621-014-0427-y.

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Tang, Xuning, and Christopher C. Yang. "Ranking User Influence in Healthcare Social Media." ACM Transactions on Intelligent Systems and Technology 3, no. 4 (September 2012): 1–21. http://dx.doi.org/10.1145/2337542.2337558.

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Li, Yan, Hua (Jonathan) Ye, Aoyan Liu, Xueping Yang, and Xinwei Wang. "Will Digital Fluency Influence Social Media Use?" ACM SIGMIS Database: the DATABASE for Advances in Information Systems 49, no. 4 (November 2, 2018): 30–45. http://dx.doi.org/10.1145/3290768.3290773.

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Vollenbroek, Wouter, Sjoerd De Vries, Efthymios Constantinides, and Piet Kommers. "Identification of influence in social media communities." International Journal of Web Based Communities 10, no. 3 (2014): 280. http://dx.doi.org/10.1504/ijwbc.2014.062943.

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Lin, Beijia. "The Social Media Influence on Youth Spending." Lecture Notes in Education Psychology and Public Media 4, no. 1 (May 17, 2023): 92–100. http://dx.doi.org/10.54254/2753-7048/4/20220165.

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In the 21st century, social media has become a tool for people to communicate and the most frequently used software. In China, the research focuses on whether social media has an impact on youth spending. This study used questionnaires and random interviews to determine whether social media has an impact on teenagers' spending. A total of 103 questionnaires were collected and 8 teenagers out of 103 teenagers (high school students) were selected as interviewees. The study found that teenagers were influenced by the spread of social media, had wrong ideas about money and led to an increase in spending. The study hopes that more attention will be paid to the development of money and spending concepts among teenagers

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Snyder, Jason, and Mark D. Cistulli. "Social media efficacy and workplace relationships." Corporate Communications: An International Journal 25, no. 3 (May 29, 2020): 463–76. http://dx.doi.org/10.1108/ccij-01-2020-0006.

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PurposeWith the increase of social media usage in the workplace as a background, this paper specifically addresses social media efficacy's and social media privacy's impact on supervisor and subordinate trust, affective organizational commitment (AOC) and organizational citizenship behavior (OCB) through the theoretical lens of communication privacy management (CPM) theory.Design/methodology/approachAn online survey of 337 full- and part-time workers was conducted.FindingsPath models showed that social media efficacy positively influenced social media privacy which in turn impacted both supervisor trust and subordinate trust. Supervisor trust was positively related to AOC, while subordinate trust positively influenced OCB. t-tests revealed differences between workers who have social media relationships with supervisors and/or subordinates and those workers without such relationships.Practical implicationsIf workers believe they are adept at using social media, they will also be less concerned about the company's ability to infringe upon privacy through unwanted access to social media content. If social media efficacy drives perceptions of social media privacy and indirectly influences trust and organizational outcomes then it may be worthwhile for organizations to help enhance workers' feelings of social media efficacy through professional development programs.Originality/valueThis study is the first to extend research on workplace communication privacy into the realm of social media. Social media relationships also influence the work environment. These findings can be used as information in future research as well as policy development and professional development programs.

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DINU, Alina, Raluca MAREI, Ion TUDOR, Lorian-Ovidiu VINTILA, and Raluca-Elena GHINEA. "The Influence of Social-Media on Audiences of the TV Channels in Romania." MANAGEMENT AND ECONOMICS REVIEW 5, no. 2 (December 15, 2020): 217–31. http://dx.doi.org/10.24818/mer/2020.12-03.

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Social-media influences people's lives including organizational activity. At the organizational level, social-media has changed the way employees communicate, multinational companies developing social-media platforms especially for their employees. The influence of social-media on mass media is a widely researched subject, and, we focused our attention on the way in which the activity on social-media of different TV stations in Romania influences their audiences. This study examines the influence of social-media on the audiences of ten TV stations in Romania. Through a questionnaire, we determined the rating of the TV stations without the influence of social-media and these audiences were compared to the official ones. The results of the study showed that there is an economic effect of the social-media influence in the case of the analysed TV stations.

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Zhao, Xinyan, Mengqi Zhan, and Brooke F. Liu. "Disentangling social media influence in crises: Testing a four-factor model of social media influence with large data." Public Relations Review 44, no. 4 (November 2018): 549–61. http://dx.doi.org/10.1016/j.pubrev.2018.08.002.

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Kaur, Manpreet, and Rajesh Verma. "Social Media." International Journal of Social and Organizational Dynamics in IT 5, no. 2 (July 2016): 31–38. http://dx.doi.org/10.4018/ijsodit.2016070103.

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Internet usage has shown drastic growth in the initial half of the year 2015 in India. The user base has increased over 354 million and with this India has become the top second country after China in terms of internet usage. Facebook is the prime social networking site which is used by 96% of urban users, followed by Google Plus (61%), Twitter (43%) and LinkedIn (24%). This extensive use of social media by the public had attracted the attention of the politicians to use it for election campaigns and has given researchers a reason to find out how politicians are engaging the public through this platform. Influence of Social media on the electorate has been proved from its successful use in the US presidential election in 2008 and by political parties in the 2014 Lok Sabha elections in India. This paper intends to explore the use of social media and its effectiveness in political elections through an extensive literature review. Social media has become an effective tool for political engagement and political participation as it is a low cost media as compared to traditional media. The low cost of this media has made it one of the main source to get information for advanced analysis and in-depth understanding of the electoral process. This paper will provide an insight to politicians, political analysts, journalists and electoral candidates regarding social media usage. The paper will also present a future research agenda to study how political parties can benefit from use of social media and change their strategies to engage workers and the voters.

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Ithnin, Norrabiyah, Nur Hazwani Mohd Muhridza, Siti Rahmah Abdullah, Nur Afifah Mohd Rosli, and Siti Noraisyah Jamal. "Persuasive Strategies on Social Media: A Case of Malaysian Social Media Influencer Asma Nasarudin." LSP International Journal 7, no. 2 (November 30, 2020): 71–87. http://dx.doi.org/10.11113/lspi.v7.16344.

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Social media influencers, or SMIs are on the rise in this age of ubiquitous Internet. SMIs as independent third-party endorsers utilise platforms such as social media, blogs, etc. to influence the attitudes of their audiences. SMIs have a powerful role in promoting or demoting a brand and/or organization to their followers as they can influence perceptions and even the purchasing power of their audiences. This phenomenon is obvious from the resonance of social media users with SMIs reviewing products, services and social trends on their social media accounts. SMIs document or visually narrate what they do in their daily life via photo and video-sharing applications in social networking sites (SNS) such as Instagram and YouTube. In order to become a ‘micro celebrity’, the influencers embed commercials and celebrity culture into their postings. This study aims to investigate the persuasive devices used by one Malaysian social media influencer through her social media postings using the five elements in the Electronic Eloquence Model (EEM). A thorough qualitative analysis was conducted to identify the strategies implied within the embedded media content of Malaysian SMI Asma’ Nasarudin. The data selected for analysis were gathered from her Instagram and YouTube video postings from October 2018 to December 2018. A total of five postings were carefully selected. Textual and visual analyses were conducted to investigate the persuasive strategies and devices. Findings demonstrated that all five elements of EEM appeared in the social media postings.

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UPADHYAYA, MAKARAND. "People’s Geographical Behaviour: The Influence of Social Media Usage on Shoppers’ Buying Intentions." Journal of Research on the Lepidoptera 50, no. 2 (June 25, 2019): 81–97. http://dx.doi.org/10.36872/lepi/v50i2/201011.

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Senthil, V. "Is Sentiment Analysis in Social Media Influence the Business Growth of Tamilnadu Tourism?" Bonfring International Journal of Industrial Engineering and Management Science 5, no. 2 (June 30, 2015): 33–38. http://dx.doi.org/10.9756/bijiems.8079.

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Voitovych, Olesia, Leonid Leonid Kupershtein, Leonid Kupershtein, and Vitalii Holovenko. "DETECTION OF FAKE ACCOUNTS IN SOCIAL MEDIA." Cybersecurity: Education, Science, Technique 2, no. 18 (2022): 86–98. http://dx.doi.org/10.28925/2663-4023.2022.18.8698.

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Social media is becoming increasingly used as a source of information, including events during warfare. The fake accounts of the social media are often used for a variety of cyber-attacks, information-psychological operations, and social opinion manipulating during warfare. The analysis of online social media research methods are carried out, the main metrics and attributes of fake accounts in Facebook are investigated. Each metric is assigned to the appropriate categories for the convenience of their analysis and gets a certain number of points depending on conditions from 0 to 3, which indicate how much every of the metrics influenced on conclusion about the fakeness of the account. The levels of influence have the following meanings: 0 – no influence, 1 – weak influence, 2 – significant influence, 3 – critical influence. For example, if the histogram feature reaches level 3, this means that the parameter characterizing this feature has a critical impact on account fakeness. Otherwise, if the column is at 0 or 1 level, this means that the parameter is inherent in the real account. Thus, based on the level of each of the parameters, we conclude on the fakeness or reality of a certain account. The following metrics are analyzed: likes, friends, posts and statuses, personal information about the user and the photos, considering their possible parameters and influence on the status of the account. Each metric is assigned to the appropriate categories for the convenience of their analysis. A decision-making system based on a supported vector machine is developed and has 9 inputs and single output. A series of experimental research was conducted where account analyzing as well as parameters extracting and selection are realized on Facebook. The classifier accuracy of the fake accounts detection is 97% with the special prepared dataset of the real and fake account parameters.

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Ezenwafor, Ebuka Christian, Chigbata Moses Olise, and Promise Ikechukwu Ebizie. "Social Media Influencers and Purchase Intention amongst Social Media Users in developing African economy." Quest Journal of Management and Social Sciences 3, no. 2 (December 25, 2021): 217–28. http://dx.doi.org/10.3126/qjmss.v3i2.41571.

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Background: Internet disruption has unprecedentedly made social media a global village and global digital market where business and customers interacts boundlessly. People’s interaction has far gone beyond boundary and businesses are seeing and harnessing these opportunities. Objective: This study investigated the effect of social media influencers on purchase intention among social media users. Method: The population of this study consist of active social media users in Anambra state. Sample size of 220 was arrived at using convenience sampling for infinite population. Reliability and validity test were done through construct Reliability and Discriminant validity respectively through smart- pls. Data was computed with SPSS version 24 and analysed with SEM via Smart-Pls. Result: The finding of this investigation showed that trustworthiness, attractiveness and influencer product match up has positive and significant effect on purchase intention respectively. Conclusion: More so, expertise does not influence purchase intentions. Finally, if there is need social media influencer, organizations should painstakingly seek influencers with high trust level among audience, highly attractive and it’s congruity with the intended promoted product.

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Riaz, Saqib. "Government Advertisements — Influence on Print Media Content: A Content Analysis of the Leading Newspapers of Pakistan." Asian Journal of Social Science 35, no. 2 (2007): 154–78. http://dx.doi.org/10.1163/156853107x203414.

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AbstractMost of the books on Journalism, Mass Communication and Media Studies discuss and elaborate the areas of process and the effects of mass communication. These books deal with the effects of media content on people and society but it is equally important to understand the influences that shape media content. Media, not only influence target audience, but themselves are influenced by a number of factors. It has been found by research that media content is influenced by the personal attitudes and orientations of media workers, professionalism, corporate policies, ownership patterns, the economic environment, advertisers, audiences, ideology and above all, the governments (Shoemaker & Reese, 2004:4). This study investigates the influence of Government on print media content in Pakistan based on its advertising power and being the largest advertiser of the country.

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Andreani, Fransisca, Leonardo Gunawan, and Selden Haryono. "SOCIAL MEDIA INFLUENCER, BRAND AWARENESS, AND PURCHASE DECISION AMONG GENERATION Z IN SURABAYA." Jurnal Manajemen dan Kewirausahaan 23, no. 1 (March 3, 2021): 18–26. http://dx.doi.org/10.9744/jmk.23.1.18-26.

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Many restaurants and cafes use Social Media Influencer (SMI) services to promote their products/ services. The three dimensions of SMI include reach, relevance, and resonance; and these can influence brand awareness and purchase decision of generation Z consumers. This study involved 108 respondents and used SPSS and Partial Least Square (PLS) as data analysis techniques. The results of this study indicate that reach, relevance and resonance of SMI have positive and significant influences on brand awareness. Reach has positive but insignificant influence on purchase decisions; whereas, relevance and resonance have positive and significant influences on purchase decision. Finally, brand awareness has positive but insignificant influence on purchase decision of Generation Z to restaurants and cafes in Surabaya.

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Burhanudin, Burhanudin, Riswandha Ramadhani, and Rhea Ledesma-Gumasing. "Encouraging Trust In Social Media And Social Commerce Intention: Do Informational Support And Emotional Support Matter?" Jurnal Manajemen Indonesia 23, no. 2 (August 29, 2023): 185. http://dx.doi.org/10.25124/jmi.v23i2.5521.

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Social media has transformed into social commerce; therefore, a greater understanding of social commerce is crucial. As a social media site, TikTok earns more profit through its social commerce, TikTok Shop. This study examines the influence of informational and emotional support on trust in social media and social commerce intention. A survey was conducted among 242 TikTok Shop users, and the data was analyzed using structural equation modeling. In this study, it is revealed that informational support affects trust in social media significantly but that informational support does not influence social commerce intention. Moreover, both trust in social media and social commerce purposes were influenced considerably by emotional support. Finally, trust in social media mediates the relationship between informational support and s and between emotional support and social commerce intention. Keywords: Informational support; Emotional support; Trust in social media; Social commerce intention.

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Matić Šošić, Matea, and Katija Vojvodić. "THE INFLUENCE OF PURCHASE ATTITUDES AND REVIEWS ON USERS’ PURCHASE INTENTIONS IN SOCIAL MEDIA SETTINGS." DIEM Dubrovnik International Economic Meeting 8, no. 1 (August 2023): 72–82. http://dx.doi.org/10.17818/diem/2023/1.9.

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The rapid growth of social media provides businesses with a new venue for users to make a purchase, as well as the opportunity to post their reviews and comments on products, which can greatly influence the purchase decision process of potential users. The social media platform generates both positive and negative reviews and comments that can influence users' purchase behaviour. In order to gain a deeper understanding of consumer purchase behaviour on social media, the study examines how positive and negative reviews and comments can affect purchase attitudes and pre-purchase behaviour. It also examines how social media users' purchase attitudes contribute to their specific purchase behaviours such as pre-purchase and post-purchase behaviours. The research instrument was a questionnaire, and data were collected through social media platforms using Google forms. Descriptive statistics and Spearman correlation coefficients were used to achieve the objective of this study. The research sample consisted of 162 social media users. The results suggest that there is a positive relationship between purchase attitude and pre-purchase and post-purchase behaviour. The results also suggest that there is a positive relationship between positive and negative reviews and comments, purchase attitude, and pre-purchase behaviour.

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Ruangkanjanases, Athapol, Shu-Ling Hsu, Yenchun Jim Wu, Shih-Chih Chen, and Jo-Yu Chang. "What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives." Sustainability 12, no. 17 (August 30, 2020): 7081. http://dx.doi.org/10.3390/su12177081.

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With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasing continuance intention towards a specific social media platform could transfer extra benefits to such virtual groups. Based on the expectation-confirmation model (ECM), this research proposed a conceptual framework incorporating social influence and social identity as key determinants of social media continuous usage intention. The research findings of this study highlight that: (1) the social influence view of the group norms and image significantly affects social identity; (2) social identity significantly affects perceived usefulness and confirmation; (3) confirmation has a significant impact on perceived usefulness and satisfaction; (4) perceived usefulness and satisfaction have positive effects on usage continuance intention. The results of this study can serve as a guide to better understand the reasons for and implications of social media usage and adoption.

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Jacobson, Jenna, Anatoliy Gruzd, Priya Kumar, and Philip Mai. "Networked Influence: An Introduction." Social Media + Society 5, no. 3 (July 2019): 205630511986547. http://dx.doi.org/10.1177/2056305119865473.

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We are witnessing a changing social media environment with new actors, new influencers, and new challenges. Considering the changes on social media platforms, the rise of bots, and the increased participation of state actors, this thematic collection addresses the methodological, topical, and ethical issues of networked influence. The Facebook-Cambridge Analytica scandal opened a new chapter to analyze what “influence” means in our current, complicated social media age. As discussed in the five papers stemming from the 2018 International Conference on Social Media & Society, this special issue introduces a wide array of interdisciplinary topics and approaches that highlight the rapid changes in social media environments, use, and users—with a focus on networked influence; by doing so, we attempt to answer some of the key research questions in this area, such as (1) how to identify and measure influence (broadly defined), (2) how to track propaganda campaigns, (3) how to effectively disseminate information and measure the public’s response to these information campaigns, (4) how do bots influence opinion trends on social media, and, finally, (5) how does the public frame privacy in a social media age?

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An, Xueyang. "Social Media and Learning Apps: Influence on Education." Lecture Notes in Education Psychology and Public Media 6, no. 1 (May 17, 2023): 718–23. http://dx.doi.org/10.54254/2753-7048/6/20220662.

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The study explored the different kinds of social media apps and learning apps in terms of education. Firstly, the lecture explained the origin of social media and how social media becomes popular. Then the categorization of social media is explained by exploring research on social media apps on university students. This article also distinguished the conventional way of categorization and categorization based on educational purposes. Since the general categorization of social media would be Social Networking, Photo Sharing, Video Sharing, Interactive Media, and Blogging/Community Building, the top four kinds of social media that students thinked is helpful to education are: web-based or cloud-based collaborative writing platforms, Sharing information sharing websites, Professional networking, Tracking and managing academic schedule apps. At last, two powerful social media and learning app archetypes, online collaborating tools, and computer aid translators were explored and analyzed. The study specifically analyzed the functionality of the two archetypes and demonstrated evidence that educators and students used them to enhance their learning skills. In addition, the drawbacks of those learning apps were also illustrated and analyzed. At last, the study also talked about how people could use social media and learning apps efficiently to enhance their learning skills and some future research directions and possibilities.

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