Дисертації з теми "INFLUENCE OF SOCIAL MEDIA"
Оформте джерело за APA, MLA, Chicago, Harvard та іншими стилями
Ознайомтеся з топ-50 дисертацій для дослідження на тему "INFLUENCE OF SOCIAL MEDIA".
Біля кожної праці в переліку літератури доступна кнопка «Додати до бібліографії». Скористайтеся нею – і ми автоматично оформимо бібліографічне посилання на обрану працю в потрібному вам стилі цитування: APA, MLA, «Гарвард», «Чикаго», «Ванкувер» тощо.
Також ви можете завантажити повний текст наукової публікації у форматі «.pdf» та прочитати онлайн анотацію до роботи, якщо відповідні параметри наявні в метаданих.
Переглядайте дисертації для різних дисциплін та оформлюйте правильно вашу бібліографію.
Duque, Juan Sebastian. "Social media influence : Qualitative study of Colombian consumer attitude toward social media and its influence." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65685.
Повний текст джерелаNdou, Delta Lau Milayo. "“According to social media…” Examining the influence of social media on political reporting within Zimbabwe’s mainstream media." Doctoral thesis, Faculty of Humanities, 2019. http://hdl.handle.net/11427/31099.
Повний текст джерелаPhung, Lena, and Luning Qin. "Perception of social media influencers : A study on evaluation of Social Media Influencer types for different beauty categories." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39848.
Повний текст джерелаRaita, Anca-Alexandra, and Aikaterini Gavrielatou. "The Social Media Influencer Effect on Consumers' Behavior : A qualitative study on macro social media influencers within the cosmetic industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448052.
Повний текст джерелаHåkansson, Amanda, Emelie Jansson, and Noah Kapteijn. "The Mystery of Social Media Influencers Influencing Characteristics : An exploratory study on how social media influencers characteristics influence consumer purchase intentions." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96457.
Повний текст джерелаBurke, Kayleigh Elizabeth. "Social Butterflies: How Social Media Influencers are the New Celebrity Endorsement." Thesis, Virginia Tech, 2017. http://hdl.handle.net/10919/78221.
Повний текст джерелаMaster of Arts
Liu, Y. (Yahui). "The influence of social media on business processes." Master's thesis, University of Oulu, 2013. http://urn.fi/URN:NBN:fi:oulu-201310121791.
Повний текст джерелаPace, Torrian M. "The Influence of Social Media on Eyewitness Accounts." Youngstown State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ysu1433759197.
Повний текст джерелаGu, Xiaoting. "The influence of social media on chinese college students' social activism." Scholarly Commons, 2012. https://scholarlycommons.pacific.edu/uop_etds/839.
Повний текст джерелаHolmgren, Hanna. "Plant-based diets on social media : How content on social media influence for maintaining a lifestyle." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35973.
Повний текст джерелаAdenola, Janet Temitope. "Entrepreneurs of Social Media : How Social Media Influencers differ from other Social Media Users." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-45665.
Повний текст джерелаProvaznik, Daniel Wade II. "Mitigating foreign social media influence campaigns in U.S. elections." Thesis, Massachusetts Institute of Technology, 2020. https://hdl.handle.net/1721.1/129126.
Повний текст джерелаCataloged from student-submitted PDF version of thesis.
Includes bibliographical references (pages 105-117).
The 2016 U.S. presidential campaign was rife with scandal, the greatest of which the Department of Justice exposed in detail in a 2018 indictment that charged a shadowy Russian organization known as the Internet Research Agency (IRA) with organizing thousands of fictitious individuals and organizations across virtually every social media platform to manipulate the beliefs of real American voters. The goal of this manipulation was to elect then-candidate Donald J. Trump as the 45th President of the United States. This thesis performs a deep dive analysis into the IRA's influence campaign on one social media platform: Twitter, and identifies worrying trends in account creation, tweet volume, and tweet content that indicate growing investment into IRA operations. This marked expansion of Twitter activity likely signals growing Kremlin enthusiasm behind social media propaganda and confidence in its ability to affect the beliefs of American citizens. This data analysis and a full review of the public and private policy landscapes before and after the reveal of IRA operations aims to inform the next round of proposed election security legislation following the 2020 U.S elections. I conclude by calling upon the upcoming 117th Congress to take immediate action and fulfill its duty to protect the integrity of U.S. democratic institutions in light of Russia's past attempted interference and chilling reports that the Kremlin has learned from its past mistakes and continues to refine the art of laundering fabricated narratives to undermine democracies around the world.
by Daniel Wade Provaznik, II.
S.M. in Technology and Policy
S.M.inTechnologyandPolicy Massachusetts Institute of Technology, School of Engineering, Institute for Data, Systems, and Society, Technology and Policy Program
Sizikova, Evelina. "Social Media- A New Instrument to Influence Brand Value." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-125069.
Повний текст джерелаQuiroga, Sofia. "The influence of Social Media : A Qualitative Study Researching if Social Media has an influence on Women between the ages of 18 - 25." Thesis, Högskolan i Gävle, Avdelningen för socialt arbete och psykologi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-24000.
Повний текст джерелаGrande, Steven. "Factors that influence use of social media among older adults." Thesis, California State University, Long Beach, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1586505.
Повний текст джерелаThe use of social media by older adults is on the rise. Social media allows older adults to keep meaningful connections with friends, family, and life. Social media allows older adults to stay connected through prevailing frailty, geographical displacement, and morbidity. The purpose of this study was to evaluate the effect of use or non-use of social media on social-connectivity/loneliness and depression, and the effect of demographic variables including sex, age, income, and educational level on the use of social media. There were a total of 67 participants in the study. The data revealed that income was a significant factor in the use of social media. Moreover, lower income participants used social media significantly less than the upper and middle income level participants. This study was created to specifically look at participant's use/non-use of social media and therein introduced specific factors that could have possibly varied when compared.
Nonis, Elisa <1987>. "Marketing, Social Media e Digital Influence. Il caso Mamme blogger." Master's Degree Thesis, Università Ca' Foscari Venezia, 2013. http://hdl.handle.net/10579/3294.
Повний текст джерелаFendi, Maria. "Young people`s awareness of the influence of media photos." Thesis, Malmö högskola, Fakulteten för lärande och samhälle (LS), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-28210.
Повний текст джерелаBhattacharjee, Abhishek. "Measuring Influence Across Social Media Platforms: Empirical Analysis Using Symbolic Transfer Entropy." Scholar Commons, 2019. https://scholarcommons.usf.edu/etd/7745.
Повний текст джерелаNordström, Linn, and Rebecca Pannula. "Under the influence : A quantitative study about social media influencers different attributes effect on online purchase intent." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48269.
Повний текст джерелаVirkkunen, Paula, and Elsi Norhio. "Becoming a Social Media Influencer : Describing the journey of becoming a successful social media influencer." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44168.
Повний текст джерелаGritt, Emma Louise Jessica. "The influence of social media on information behaviour : a policing context." Thesis, University of Leeds, 2018. http://etheses.whiterose.ac.uk/20770/.
Повний текст джерелаLy, Kicki, and Liyu Hu. "Gender Difference Influence on Attitude toward Social Media among Chinese Consumers." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-1117.
Повний текст джерелаTeutsch, Doris [Verfasser], and Sabine [Akademischer Betreuer] Trepte. "News endorser influence in social media / Doris Teutsch ; Betreuer: Sabine Trepte." Hohenheim : Kommunikations-, Informations- und Medienzentrum der Universität Hohenheim, 2021. http://d-nb.info/123699065X/34.
Повний текст джерелаErstadius, Jessica, and Johanna Larsson. "Social media influencers : En kvalitativ studie om hur konsumenter uppfattar social media influencers och företagssponsrade inlägg." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30709.
Повний текст джерелаSammanfattning På grund av den ökade medieintensiteteten blir det svårare för företag att fånga människors uppmärksamhet, det uppstår en risk att budskapet passerar dess tilltänkta målgrupp. Sociala medier har skapat nya möjligheter för företag att kunna profilera sitt budskap och nå ut till specifika målgrupper. Inom alla grupper i samhället finns vissa typer av personer som har en förmåga att påverka andra människor, inom samma grupp. Dessa personer har fått ökad betydelse på sociala medier och benämns inom tidigare forskning med flera olika namn. I denna studie kommer de benämnas social media influencers, SMIs. Genom samarbeten med SMIs kan företag marknadsföra sin organisation eller sitt varumärke. Under denna process har uppsatsförfattarna funnit flera tidigare studier som har fokuserat på hur företag kan identifiera de rätta personerna att samarbeta med samt vad som utmärker dessa personer. Samtidigt har uppsatsförfattarna upplevt att mindre forskning tillägnats åt att studera fenomenet ur konsumenternas perspektiv. Därför ämnar denna studie att bidra till forskningen på detta område. Syftet med denna studie är att få en inblick i konsumenters attityder gentemot social media influencers samt hur konsumenter värderar och uppfattar företagssponsrade inlägg från dessa. Undersökningen har genomförts med en kvalitativ ansats bestående av femton personliga intervjuer med konsumenter som använder sociala medier samt följer någon eller några SMIs inom dessa. Empirin har därefter analyserats utifrån det teoretiska ramverket, vilket huvudsakligen består av teorier och tidigare studier inom marknadskommunikation, bland annat buzz-marknadsföring, sponsring, produktplacering och dold marknadsföring. Slutsatsen i denna studie är att ingen av respondenterna i studien hade en positiv attityd gentemot företagssponsrade inlägg. Respondenterna känner mer förtroende för SMIs som är äkta, har humor och kan bjuda på sig själva. Respondenterna har även större förtroende för information från andra konsumenter än från företag. Vetskapen om att SMIs får finansiell kompensation för att publicera företagssponsrade inlägg gör att trovärdigheten för dem minskar. Nyckelord: SMI, sociala medier, influencer, företagssponsrade inlägg, förtroende, trovärdighet, attityder
Billberg, Fredrik, Johan Horn, and Simon Liljedahl. "Employee social media actions, a potential brand destroyer? : A quantitative study regarding how employee's actions on social media influence brand attitude." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75902.
Повний текст джерелаLopez, Joshua. "Social Media's Influence on Consumers' Purchase Intentions." Scholarship @ Claremont, 2019. https://scholarship.claremont.edu/cmc_theses/2132.
Повний текст джерелаHackbarth, Heather. "MEDIA INFLUENCE ON YOUNG ADULTS SEXUAL ATTITUDES AND BEHAVIORS." Master's thesis, University of Central Florida, 2006. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/3414.
Повний текст джерелаM.A.
Nicholson School of Communication
Arts and Sciences
Communication
Manneh, Mariama. "The Influence of Social Media on E-commerce : Fast Fashion Multinational Companies." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-23842.
Повний текст джерелаWesner, Kristin Anne. "Social comparison of romantic relationships the influence of family, friends, and media /." [Ames, Iowa : Iowa State University], 2008.
Знайти повний текст джерелаParker, Jazma Mekelle. "Law Enforcement Perception of Social Media as an Influence in Mass Shootings." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7891.
Повний текст джерелаAlibakhshi, Reza. "Essays on User Engagement in Social Media : understanding the Influence of Emotions." Electronic Thesis or Diss., Jouy-en Josas, HEC, 2022. http://www.theses.fr/2022EHEC0003.
Повний текст джерелаMy thesis focuses on investigating the role of different aspects of emotions in influencing social media (SM) user engagement. In particular, I investigate how various emotional attributes of SM content, which are enabled by novel SM capabilities, influence user engagement with various types of content such as text, image, and video. The first essay examines the influence of dissonance between the sentiments embedded in the visual and textual content of multimodal SM posts on user engagement. In this essay, I leverage cognitive dissonance theory to propose the construct of sentiment dissonance and empirically examine its influence on user engagement with SM posts. Building on the SM post-level analysis of the first essay, the second essay investigates the SM profile-level time-varying attributes of emotions alongside their SM post-level attributes. Specifically, I examine the influence of dynamic emotional variation across SM profiles through the tenets of emotion dynamics theory and affect theory of social exchange to evaluate the influence of time-varying features of emotions in SM profiles on user engagement. By so doing, I intend to better understand the influence of dynamic and static emotional attributes in SM profiles on the magnitude and longevity of user engagement with SM posts. Extending prior essays to the novel context of SM video advertisement, the third essay leverages the time- varying attributes of emotions to examine the mechanisms through which the continuous emotional expressions in advertisement videos influence user engagement. Specifically, building on emotion dynamics and capacity theory of attention, I examine the variability and predictability of emotions in SM advertisement videos through constructs of emotional variability and emotional inertia. The findings of this study will help us better understand how the emotional attributes of videos impel users to watch and engage with the advertisement videos
Cnattingius, Linda, and Gustafsson Ella Wirstad. "Act or interact? The perceived influence of social media on millennial prosocial behaviours." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-254755.
Повний текст джерелаI samband med dagens kommunikationsteknologiska framsteg har aktivistiska uttryck blivit allt vanligare på plattformar för sociala medier. Särskilt mottagliga för sådana uttryck är millenniegenerationen, från engelskans ’milliennials’, vars liv till stor del genomsyras av medieteknik. Denna studie har för avsikt att utforska hur den sociala plattformen Facebook påverkar motivationen för individer tillhörande millenniegenerationen att engagera sig i konkreta prosociala beteenden som har som syfte att gynna andra människor eller samhället som helhet. Genom kombinerade kvalitativa och kvantitativa forskningsmetoder utforskades deltagarnas attityder gentemot Facebook som en plattform för aktivism, och dess inverkan på prosocialt motiverande aspekter. Resultaten visade att tidigare vana av engagemang samt kostnaden av den välgörande handlingen påverkades av Facebook-interaktion. Närmare bestämt, högre nivåer av tidigare engagemang samt engagemang i kostsamma, prosocial handlingar bidrog till en ökad motivation till fortsatt engagemang i sådana handlingar. Vidare påvisades sociala och samtida aspekter spela en viktig roll för deltagarnas motiatt engagera sig i kostsamma och konkreta prosociala handlingar.
Sokolova, Valeriia. "Social media in US presidential elections 2012 : How different use of social media can influence behaviour and participation of the online audience." Thesis, Uppsala universitet, Institutionen för informatik och media, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-211688.
Повний текст джерелаMartin, Andrea Roxanne. "Family and media influence on perceived body image." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3078.
Повний текст джерелаHoltmer, Josefin, and Frida Ekström. "Medias granskning av socialtjänsten : - en kvalitativ undersökningen ur ett socialsekreterarperspektiv." Thesis, University of Kalmar, School of Human Sciences, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1467.
Повний текст джерелаMany social services cases have been reviewed in the media during the last years. One of those cases is “Lasse and Karin”, handled by the Social Services in Oskarshamn in 2002. Lasse and Karin had their son taken into custody by the Social Services and the case was reviewed in national media. Through this case the Social Services received much attention, of which most was negative, and their handling of the case was greatly criticized. From this particular case as well as others alike it, our interest developed into this study. This is a qualitative study, based of sex depth interviews with Social Welfare Secretaries in three different municipalities. Our aim with this study is to examine how the Social Welfare Secretaries are influenced by media coverage of their work, focusing on their handling of cases. We also compare how these influences vary between Social Welfare Secretaries who have personal experience of media reviews, and the Social Welfare Secretaries who have not yet been reviewed by the media. The study has a sociological and social psychological perspective. Our purpose with this study is to learn more about how the Social Welfare Secretaries experience the media coverage of social service cases, how the Social Welfare Secretaries relate to media articles and how they, in their occupational role, handle the pressure of being reviewed by media. Some of the people we interviewed have personal experience of media reviews while others only have experienced the reviewing of colleagues through media. The result of the study shows that the Social Welfare Secretaries experience media reviewing as tiring, strenuous and one-sided. Because of this, their trust in the media was low. However, they all agreed that media could be used to promote the Social Services in a positive way.
Gashi, Linda. "Social media influencers - why we cannot ignore them : An exploratory study about how consumers perceive the influence of social media influencers during the different stages of the purchase decision process." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-17470.
Повний текст джерелаZottola, Maria Francesca <1995>. "Chinese social media in influencers era." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/16740.
Повний текст джерелаDarner, Anna, and Nickie Arvidsson. "Virtual influencers : Anonymous celebrities on social media." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Datateknik och informatik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-45303.
Повний текст джерелаPilka, Titas. "Climate Change Communication on Twitter : Influence of Media Logic." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37265.
Повний текст джерелаHenningsson, Sandra, and Ida Aldebert. "The Power of Influencers : Instagramanvändares syn på influencers och influencer marketing." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85385.
Повний текст джерелаCernat, Dana <1996>. "How social media influences our food consumption." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/21064.
Повний текст джерелаHuffstetter, Olivia Claire. "Feminist Pedagogy, Action Research, and Social Media: TabloidArtHistory's Influence on Visual Culture Education." The Ohio State University, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=osu1619043241765287.
Повний текст джерелаJitu, Halima Abedin, and MD Atiqur Rahman. "The influence of celebrity endorsement through social media on impulsive buying in Sweden." Thesis, Högskolan i Gävle, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-33412.
Повний текст джерелаReddy, Vijay Paul. "The influence of social media on international students' choice of university and course." Thesis, Queensland University of Technology, 2014. https://eprints.qut.edu.au/79391/4/Vijay%20Paul%20Reddy%20Thesis.pdf.
Повний текст джерелаWilcox, Shelby. "The Influence of Social Distance and Attitudes on Processing Health Messages about Electronic Cigarettes on Social Media." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1561759035574032.
Повний текст джерелаAkrami, Azin, and Jinyue Yao. "The effect of social media interactivity on relationship quality." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-106130.
Повний текст джерелаAnspach, Nicolas Martin. "The Facebook Effect: Political News in the Age of Social Media." Diss., Temple University Libraries, 2016. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/368181.
Повний текст джерелаPh.D.
This dissertation extends the media effects literature into the realm of social media. Scholars have long known that partisan news contributes to political polarization, but claim that such effects are often limited to those who tune into politics. Social media, however, can filter political information to those typically uninterested in politics. Because social media feature entertainment and political news in the same space, entertainment-seekers may inadvertently see political news that they normally avoid in traditional media contexts. Through a combination of observational research, survey experiments, and field experiments, I demonstrate that social media facilitate personal influence, drawing new audiences to political news. This increased exposure to partisan media contributes to political polarization, regardless of the ideological congruence between source and receiver, or of news- or entertainment-seeking habits of the audience. But the most important contributions of this dissertation are how it demonstrates the need for scholars to use innovative methods that incorporate personal influence into social media studies, and that it draws scholarly attention to inadvertent media effects for entertainment-seeking audiences. Social media bring political news to new audiences numbering in the millions. Political communication scholars would be remiss not to investigate their influence.
Temple University--Theses
Alshati, Alshayma Y. "Factors that influence pharmaceutical industry stakeholders' behavioral intentions to use social media that influence decision making for healthcare." Thesis, Brunel University, 2017. http://bura.brunel.ac.uk/handle/2438/16481.
Повний текст джерелаKadivar, Nima, and Branzell Lina Eek. "Social Media Influencers : Vad tycker dagens kvinnor?" Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21996.
Повний текст джерелаIn line with the increased importance of symbolic consumption the notion of Social Media Influencers, SMI, has been found. SMI is a concept used to describe independent people who both influence and inspire other people on their social media channels by being a role model in fashion, beauty, lifestyle, health and interior design. SMI represents today’s opinion leaders by using their social media channels to spread advertising and marketing to people who perceive the information as sincere and genuine. Today SMI are used in companies business strategies to reach out to customers in a individualized and faithful manner. This new kind of marketing strategy can be seen as a modern version of Word of Mouth (WOM). The purpose by using this kind of marketing is that the information that comes from an SMI are often perceived more as recommendations than advertising. SMI’s got a significant role on the market today and it’s more important than ever before to show what social group you belong to. Especially for young womens, who finds it important to fit in and follow the last trends. Instagram is one of the social media platforms which is the most detrimental for young people’s mental health. It contributes to an unhealthy self-image and creates high demands on people's life. At the same time as SMI is rapidly growing, consumers gets tired of being constantly chased by advertising. Therefore people are now questioning SMI as a phenomenon. 329 women in Sweden have participated in a web survey about their approach to SMI at Instagram. It’s shown that many women find it hard to form a concrete perception of their attitude towards the phenomenon and many women varies in their positions. The survey shows that older women and women with higher education are critical towards what SMI’s are posting on Instagram, while women with lower education and in younger generations consider SMI's marketing to be sincere and honest. The survey also shows that despite the fact that many women got a negative attitude towards SMI, they’re still keen on buying whatever that SMI recommends them to buy.
Jung, Sang Uk. "Identifying high value customers in a social network: individual characteristics vs. social influence." Diss., University of Iowa, 2012. https://ir.uiowa.edu/etd/3322.
Повний текст джерела