Статті в журналах з теми "IMPACT OF SALES PROMOTION"
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Meo, Adeel, Muhammad Daniyal Abbas, Muhammad Nadeem Sajjad, Muhammad Rizwan, Sayed shahbaz hussain Bukhari, and Muhammad Saad Hameed. "The Impact of Promotional Tools on Sales Promotion." Journal of Public Administration and Governance 4, no. 2 (July 2, 2014): 202. http://dx.doi.org/10.5296/jpag.v4i2.5845.
Повний текст джерелаMemon, Dr Sharif. "Impact of Sales Promotion on Sales figures of Select International FMCG Brands." Indian Journal of Applied Research 1, no. 9 (October 1, 2011): 190–93. http://dx.doi.org/10.15373/2249555x/jun2012/68.
Повний текст джерелаSinha, Somesh Kumar, and Priyanka Verma. "Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation." Global Business Review 19, no. 6 (September 20, 2018): 1663–80. http://dx.doi.org/10.1177/0972150918794977.
Повний текст джерелаHuynh, Kim T. "Sales Promotion Effectiveness: The Impact of Culture on Demographic Level." International Business Research 9, no. 4 (March 7, 2016): 123. http://dx.doi.org/10.5539/ibr.v9n4p123.
Повний текст джерелаAkhter, Sameen, Muhammad Rizwan, Shufa Shujaat, and Zarmina Durrani. "The impact of retail shoes sales promotional activities on ladies’ purchase intentions." Journal of Public Administration and Governance 4, no. 2 (July 2, 2014): 166. http://dx.doi.org/10.5296/jpag.v4i2.5843.
Повний текст джерелаCaciulan, Larisa Ruxandra, Laura Anca Mihart, Denisa Florena Vagner, Miruna Georgiana Vodislav, Larisa Ivascu, and Matei Tamasila. ""Evaluating the Impact of Promotional Activity on Marketing"." Scientific Bulletin of the Politehnica University of Timişoara Transactions on Engineering and Management 3, no. 1 (April 20, 2023): 7–13. http://dx.doi.org/10.59168/brkq4924.
Повний текст джерелаAdeniran, James A., Thomas K. Egwuonwu, and Clara O. K. Egwuonwu. "The Impact of Sales Promotions on Sales Turnover in Airlines Industry in Nigeria." International Journal of Marketing Studies 8, no. 3 (May 25, 2016): 99. http://dx.doi.org/10.5539/ijms.v8n3p99.
Повний текст джерелаSamyuktha, S., T. Sreethulasi, Andrea Evangelin, Dr D. Divya Prabha, and Dr V. B. Mathipurani. "The Impact of Personal Selling on Consumer Buying." International Academic Journal of Business Management 9, no. 1 (April 29, 2022): 22–28. http://dx.doi.org/10.9756/iajbm/v9i1/iajbm0903.
Повний текст джерелаBhutto, Sanam, Hina Marvi, and Raj Kumar. "Excessive Sales Promotions Impact on Clothing Brand Equity." Global Economics Review VII, no. II (June 30, 2022): 171–79. http://dx.doi.org/10.31703/ger.2022(vii-ii).15.
Повний текст джерелаAshraf, M. Ghafran, Muhammad Rizwan, Aamir Iqbal, and M. Arslan Khan. "The promotional tools and situational factors’ impact on consumer buying behaviour and sales promotion." Journal of Public Administration and Governance 4, no. 2 (July 2, 2014): 179. http://dx.doi.org/10.5296/jpag.v4i2.5844.
Повний текст джерелаUmar, M. J., and U. B. Abdulmutallib. "Sales Promotion as a Tool for Improving Customer-Based Brand Equity in Kano Metropolis." Kashere Journal of Education 3, no. 1 (June 16, 2022): 182–86. http://dx.doi.org/10.4314/kje.v3i1.22.
Повний текст джерелаDubey, Manish, Siddharth Saini, and Srishti Umekar. "STUDY AND ANALYSIS OF CONSUMER BUYING BEHAVIOR IN RETAIL MARKET." International Journal of Engineering Technologies and Management Research 3, no. 11 (January 30, 2020): 1–6. http://dx.doi.org/10.29121/ijetmr.v3.i11.2016.66.
Повний текст джерелаMoon, Sangkil, Wagner A. Kamakura, and Johannes Ledolter. "Estimating Promotion Response When Competitive Promotions Are Unobservable." Journal of Marketing Research 44, no. 3 (August 2007): 503–15. http://dx.doi.org/10.1509/jmkr.44.3.503.
Повний текст джерелаAsante, Edward, Edward Markwei Martey, and Joseph Owusu Kwakye. "Impact of Promotional Tools on Marketing of Library Services: An Exploratory Study of Polytechnics in Ghana." International Journal of Technology and Management Research 2, no. 1 (March 12, 2020): 16–25. http://dx.doi.org/10.47127/ijtmr.v2i1.47.
Повний текст джерелаMir, Imran Anwar. "Two Wing Models of Sales Promotion: Theorization and Examination." Journal of Economics and Behavioral Studies 4, no. 1 (January 15, 2012): 12–25. http://dx.doi.org/10.22610/jebs.v4i1.298.
Повний текст джерелаM. Jones, Joseph. "Non-Price Sales Promotion Impact and Moderator Role." Journal of Promotion Management 25, no. 6 (January 2, 2019): 861–89. http://dx.doi.org/10.1080/10496491.2018.1536621.
Повний текст джерелаCahya, Agus Dwi, Fadhilla Ajeng Aqdella, Asfarina Zahrotul Jannah, and Hesthi Setyawati. "MEMANFAATKAN MARKETPLACE SEBAGAI MEDIA PROMOSI UNTUK MENINGKATKAN PENJUALAN DI TENGAH PANDEMI COVID-19." SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business 4, no. 3 (July 1, 2021): 503–10. http://dx.doi.org/10.37481/sjr.v4i3.329.
Повний текст джерелаJee, Teck-Weng. "Impact of Sales Promotion on Customer Intention to Purchase High Involvement Product." International Journal of Service Management and Sustainability 3, no. 2 (March 2, 2020): 61. http://dx.doi.org/10.24191/ijsms.v3i2.8112.
Повний текст джерелаTodorova, Gergana, and Georgi Zhelyazkov. "Impact of marketing communication mix on business results of SMEs." SHS Web of Conferences 120 (2021): 02016. http://dx.doi.org/10.1051/shsconf/202112002016.
Повний текст джерелаIkbal, Muh, Sahat Saragi, and Maura Linda Sitanggang. "The Effect of Sales Distribution Channels and Promotion Policies on Consumer Buying Behavior and Its Impact on Sales Volume." International Journal of Business Review (The Jobs Review) 4, no. 1 (June 2, 2021): 23–32. http://dx.doi.org/10.17509/tjr.v4i1.36172.
Повний текст джерелаBondarenko, Valerii, and Bogdana Vyshnivska. "PROMOTIONAL MARKETING AS A METHOD OF INCREASING SALES." Three Seas Economic Journal 4, no. 2 (June 30, 2023): 21–28. http://dx.doi.org/10.30525/2661-5150/2023-2-3.
Повний текст джерелаGupta, Sunil. "Impact of Sales Promotions on when, what, and how Much to Buy." Journal of Marketing Research 25, no. 4 (November 1988): 342–55. http://dx.doi.org/10.1177/002224378802500402.
Повний текст джерелаPhan, Kiet Tuan, and Tu Anh Phan. "CONSUMERS’ ATTITUDES TOWARD PROMOTION IN SHAPING VINAMILK BRAND EQUITY IN CAN THO CITY." Scientific Journal of Tra Vinh University 1, no. 26 (June 18, 2019): 8–15. http://dx.doi.org/10.35382/18594816.1.26.2017.99.
Повний текст джерелаEkahe-Joseph Abua, Ntamu. "EFFECTS OF MARKETING PROMOTION ON FARM PRODUCE IN CROSS RIVER STATE." International Journal of Advanced Research 10, no. 11 (November 30, 2022): 461–77. http://dx.doi.org/10.21474/ijar01/15690.
Повний текст джерелаIbrar, Muhammad. "The Impact of Sales Promotion and Product Branding on Company Performance (“STATE LIFE” Insurance Industry of Pakistan)." International Letters of Social and Humanistic Sciences 50 (March 2015): 129–36. http://dx.doi.org/10.18052/www.scipress.com/ilshs.50.129.
Повний текст джерелаBENCHEKROUN, HASSAN. "A UNIFYING DIFFERENTIAL GAME OF ADVERTISING AND PROMOTIONS." International Game Theory Review 09, no. 02 (June 2007): 183–97. http://dx.doi.org/10.1142/s0219198907001357.
Повний текст джерелаMeitiana, Meitiana, and Abimanyu Tuwuh Sembhodo. "Do e-services and promotion affect customer loyalty?" Jurnal Inovasi Ekonomi 7, no. 01 (January 26, 2022): 13–24. http://dx.doi.org/10.22219/jiko.v7i01.19920.
Повний текст джерелаŠtreimikienė, Dalia, Asta Mikalauskienė, Urtė Sturienė, and Grigorios L. Kyriakopoulos. "The Impact of Social Media on Sales Promotion in Entertainment Companies." E+M Ekonomie a Management 24, no. 2 (June 2021): 189–206. http://dx.doi.org/10.15240/tul/001/2021-2-012.
Повний текст джерелаBipasha, Sabikun Nahar. "Promotional Tools Influencing Service Consumption of Platform Businesses: A Study on Dhaka City." European Journal of Business and Management Research 7, no. 6 (November 24, 2022): 161–69. http://dx.doi.org/10.24018/ejbmr.2022.7.6.1718.
Повний текст джерелаPagán, Joséa, Sukhjit Sethi, and Gökçe A. Soydemir. "The impact of promotion/advertising expenditures on citrus sales." Applied Economics Letters 8, no. 10 (October 2001): 659–63. http://dx.doi.org/10.1080/13504850010029499.
Повний текст джерелаAilawadi, Kusum L., Karen Gedenk, Christian Lutzky, and Scott A. Neslin. "Decomposition of the Sales Impact of Promotion-Induced Stockpiling." Journal of Marketing Research 44, no. 3 (August 2007): 450–67. http://dx.doi.org/10.1509/jmkr.44.3.450.
Повний текст джерелаJadhav, Smita, Atul Kumar, and Vinaydeep Brar. "Issues impacting Sales Promotion in International Marketing." International Journal of Multidisciplinary: Applied Business and Education Research 3, no. 6 (June 20, 2022): 1159–63. http://dx.doi.org/10.11594/ijmaber.03.06.18.
Повний текст джерелаArumsari, Nurul Rizka, and Mira Meilia Marka. "Strategy Competitive Advantages through Marketing Performance." KINERJA 22, no. 2 (November 6, 2018): 168–85. http://dx.doi.org/10.24002/kinerja.v22i2.1812.
Повний текст джерелаRombe, Yusuf. "The Effect of Promotion Mix on PT. Bank Rakyat Indonesia (Persero) Customer Decisions." JURNAL MANAJEMEN BISNIS 8, no. 1 (December 15, 2020): 23–32. http://dx.doi.org/10.33096/jmb.v8i1.632.
Повний текст джерелаWardani, Indah Yuni, Widi Dewi Ruspitasari, and Yunus Handoko. "PENGARUH KUALITAS PRODUK DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI KEPUASAN PELANGGAN PADA 200 CAFE AND FOOD DI KOTA MALANG." Jurnal Ekonomi Manajemen dan Bisnis 3, no. 2 (December 29, 2022): 89–100. http://dx.doi.org/10.32815/jubis.v3i2.1524.
Повний текст джерелаNazmi, Hendra. "PENGARUH PROMOSI PENJUALAN DAN SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN FURING PRIMA PADA PT. BIRU INDOKON." JRMB (Jurnal Riset Manajemen & Bisnis) 6, no. 1 (September 14, 2021): 89–98. http://dx.doi.org/10.30743/jrmb.v6i1.3967.
Повний текст джерелаAli, Ahsan, and Khair Muhammad. "Impact of Promotional Tools on Consumer Buying Behavior: A Case of FMCG Industry." Journal of Marketing Strategies 3, no. 1 (June 4, 2021): 44–67. http://dx.doi.org/10.52633/jms.v3i1.34.
Повний текст джерелаE. Schultz, Don, and Martin P. Block. "Sales promotion influencing consumer brand preferences/purchases." Journal of Consumer Marketing 31, no. 3 (May 6, 2014): 212–17. http://dx.doi.org/10.1108/jcm-01-2014-0822.
Повний текст джерелаLuo, Hanyang, Sijia Cheng, Wanhua Zhou, Wugang Song, Sumin Yu, and Xudong Lin. "Research on the Impact of Online Promotions on Consumers’ Impulsive Online Shopping Intentions." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 6 (September 14, 2021): 2386–404. http://dx.doi.org/10.3390/jtaer16060131.
Повний текст джерелаMauligita, Syahnaz Zun Nur’ain, and Nila Armeilia Windasari. "Brand strategies development through sales promotion and endorsement of Small and Medium Enterprises (SME) in West Java Indonesia." Research, Society and Development 10, no. 8 (July 8, 2021): e13410817143. http://dx.doi.org/10.33448/rsd-v10i8.17143.
Повний текст джерелаRiska Anastasia Ningrum and Afrima Widanti. "Effect of Shopping Lifestyle and Sales Promotion on Impulse Buying Moderated By Openness To Experience on Shopee." International Journal of Management and Digital Business 2, no. 1 (May 8, 2023): 14–29. http://dx.doi.org/10.54099/ijmdb.v2i1.554.
Повний текст джерелаRenwarin, Joseph M. J. "The Evaluation Of Sales Promotion In Jakarta Retail Business." Jurnal Manajemen 23, no. 2 (June 8, 2019): 191. http://dx.doi.org/10.24912/jm.v23i2.471.
Повний текст джерелаAntara, I. Made Risya Surya, and Ni Made Rastini. "The Influence of Brand Image, Sales Promotion and Quality of Service on Customer Satisfaction Car Rental Service." European Journal of Business and Management Research 7, no. 2 (April 6, 2022): 223–26. http://dx.doi.org/10.24018/ejbmr.2022.7.2.1273.
Повний текст джерелаDastidar, Surajit Ghosh, and Prasenjit Chakravarty. "Effect of Encumbrances on Response to Sales Promotions." FIIB Business Review 7, no. 2 (June 2018): 135–45. http://dx.doi.org/10.1177/2319714518787559.
Повний текст джерелаYuliana, Siti, and Ken Sudarti. "MODEL PENINGKATAN IMPULSE BUYING MELALUI PHYSICAL SURROUNDING, SOCIAL SURROUNDING, DAN SALES PROMOTION." Jurnal Ekonomi dan Bisnis 19, no. 1 (January 11, 2018): 71. http://dx.doi.org/10.30659/ekobis.19.1.71-79.
Повний текст джерелаKhan, Zawar. "Impact of Sales Promotion, Advertising and Direct Marketing on Sale of Cosmetic Products." Journal of Marketing Strategies 2, no. 1 (March 22, 2021): 20–34. http://dx.doi.org/10.52633/jms.v2i1.26.
Повний текст джерелаAnthonia, Uloko. "Impact of Promotion on Profitability of an Organisation: A Study of Nigerian Bottling Company PLC." Journal of Advance Research in Business Management and Accounting (ISSN: 2456-3544) 5, no. 3 (March 31, 2019): 01–20. http://dx.doi.org/10.53555/nnbma.v5i3.2.
Повний текст джерелаPatel, Kaushik K. Amrutlal, and Tejas Shah. "Analysing emotional impact of sales promotion on fmcg products purchase." JIMS8M: The Journal of Indian Management & Strategy 22, no. 4 (2017): 48. http://dx.doi.org/10.5958/0973-9343.2017.00031.x.
Повний текст джерелаSelly, Selly, Darwin Lie, Efendi Efendi, and Nana Triapnita Nainggolan. "PENGARUH IKLAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SITUS BELANJA ONLINE LAZADA (STUDI KASUS PADA MAHASISWA SEMESTER VI PROGRAM STUDI SARJANA MANAJEMEN STIE SULTAN AGUNG)." SULTANIST: Jurnal Manajemen dan Keuangan 7, no. 1 (September 22, 2019): 46–55. http://dx.doi.org/10.37403/sultanist.v7i1.136.
Повний текст джерелаAlimudin, Arasy, Achmad Zakki Falani, Alexander Machicky Mayestino, Agus Sukoco, and Elok Damayanti. "The Effect of Promotional Strategies Through Social Media Marketing on Sales Volume of Micro Small and Medium Enterprises Post-Covid-19 Pandemic." IJEBD (International Journal of Entrepreneurship and Business Development) 5, no. 4 (July 31, 2022): 806–16. http://dx.doi.org/10.29138/ijebd.v5i4.1934.
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