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1
Laharpe, Nicole de. "Les stereotypes nationaux dans les tischreden de luther. Image de l'autre et image de soi." Strasbourg 2, 1997. http://www.theses.fr/1997STR20076.
Повний текст джерелаАнотація:
Les tischreden de luther, vehicule important des conceptions du reformateur, ont souvent ete negligees par la critique. Pourtant la diversite des themes abordes offre un panorama de ses idees et de ses preoccupations dans la derniere partie de sa vie, marquee par les polemiques contre les turcs, les juifs et le pape. Le present travail etudie a partir de l'edition de weimar le regard porte par luther sur les allemands et les etrangers (italiens, juifs, turcs) et tente de mettre en evidence dans quelle mesure cette image est tributaire des stereotypes existants ou en cree de nouveaux. Si, en raison de l'antagonisme culturel entre l'allemagne et l'italie, on constate une symetrie pour un certain nombre de stereotypes (la simplicite, la naivete, l'amour de la verite des allemands opposes a l'habilite, la ruse et au mensonge des italiens), et si l'image de l'italie souffre de l'identification avec la papaute, on ne constate pas chez luther de glorification particuliere de l'allemagne: au contraire, les defauts des allemands en general et de chaque region en particulier sont fustiges sans pitie. L'antijudaisme chretien et les prejuges qu'il vehicule sont repris par luther, comme par la majorite de ses contemporains, sans pour autant que les tischreden, pourtant souvent tres hostiles, ne colportent les calomnies presentes dans ses derniers ecrits. Malgre sa mefiance viscerale, luther ne reste pas insensible au sort du peuple juif. L'image des turcs s'articule d'une part autour de la peur suscitee par les evenements politico-militaires, et autour de la religion musulmane d'autre part, que luther refuse de considerer autrement que comme un mensonge. La comparaison des qualites et surtout des defauts de chaque groupe avec ceux du monde montre que le propos de luther est avant tout religieux. Il ne s'agit pas de stigmatiser les defauts particuliers de chaque nation mais de denoncer partout les differentes formes du peche auquel l'homme ne peut echapperLuther's tischreden (table talk), an important medium of the reformer's concepts, have often been overlooked by critics. Yet the diversity of the themes he tackled gives us an overall view of his ideas and concerns during the latter part of his life which was characterized by his polemics against the turks, the jews and the pope. Based on the weimar edition, the present study establishes luther's perception of the germans and foreigners (italians, jews, turks) and endeavours to bring to the fore the extent to which this image was dependent on existing stereotypes or created new ones. If due to the cultural antagonism between germany and italy, one notices a symmetry concerning a number of stereotypes (the simplicity, naivety, love of truth of the germans as opposed to the cleverness, cunning and mendacity of the italians), and if the image of italy suffers from its identification with the papacy, one is not aware in luther of any particular glorification of germany; on the contrary the faults of the germans in general and of each german region in particular are denounced without any pity. The christian anti-judaism and the prejudices it conveys are taken up by luther, as by the majority of his contemporaries; however the tischreden, often filled with hostility, do not peddle the calumny contained in his last writings. Despite his visceral suspicion, luther does not remain insentive to the fate of the jewish people. The image of the turks is centred on the fear raised by the political and military events on the one hand and on the muslim religion on the other; the latter lutter refuses to view any differently than as a lie. The comparison between the qualities and defects of each group with those of the world in general reveals that luther's arguments are essentially religious. His intention is not to stigmatize the particular defects of each nation but to denounce everywhere the different forms of sin from which man cannot escape
2
Rodman, Chloe. "Americans’ Perceptions of Chinese Cultural Status and Morality: An Extension of the Stereotype Content Model." Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/cmc_theses/1948.
Повний текст джерелаАнотація:
This study experimentally examines how Americans’ structural perceptions of people from China predict stereotypes and emotions toward them using the theoretical perspective of the Extended SCM. We first ran a pilot study to ensure that our manipulations of the structural perceptions of Chinese power, goal compatibility, and cultural status were effective. We then conducted a between-participants experiment in which 105 students from a small liberal arts college read pseudo-news article excerpts. These articles were used to manipulate the structural perceptions of Chinese power and Chinese cultural status while emphasizing a competitive relationship between the United States and China throughout all experimental conditions. We assessed the causal relationships between outgroup cultural status, the stereotype of morality, and the intergroup emotion of contempt, as well as the causal relationships between outgroup power, the stereotype of competence, and contempt. Through ANOVA and regression analyses, we found no significant effect of cultural status on morality or contempt and no significant effect of power on competence or contempt. We expect that the low mean level and variability of contempt expressed by participants (M = 1.31, SD = .55) limited the results of this experiment. Future studies should make structural perception stimuli more influential on participants by using well-known authority figures to present structural information of outgroups. Also, researchers should measure contempt using less intense emotions, such as disdain and disrespect, which may limit social desirability and positivity biases in self-report surveys.
3
Žukovskaja, Nijolė. "Mokytojo įvaizdžio ir stereotipo formavimas Lietuvos žiniasklaidoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070816_173207-73288.
Повний текст джерелаАнотація:
Baigiamajame magistro darbe „Mokytojo įvaizdžio ir stereotipo formavimas Lietuvos žiniasklaidoje“ buvo analizuojama žiniasklaidos įtaka mokytojo įvaizdžių ir stereotipų formavimosi reiškiniui ir mokytojų požiūrį į jį.
Atliekant šį darbą buvo taikomi tyrimo metodai:
1) socialinės pedagogikos literatūros analizė pasirinktu aspektu.
2) empyriniai metodai:
a. anketinė apklausa;
b. turinio (content) analizė (kiekybinė ir kokybinė).
Baigiamojoje darbo dalyje, atlikus empirinius tyrimus ir išanalizavus jų rezultatus, atskleidžiama, kad žiniasklaida, viena iš institucijų, kuria labiausiai pasitiki Lietuvos visuomenė, (šiame darbe laikraščiai) formuoja labiau neigiamus nei teigiamus mokytojo įvaizdžius ir stereotipus.
Remiantis atlikto tyrimo rezultatais, paaiškėjo, kad skirtingai nuo visuomeninės, specializuota spauda atkreipia dėmesį į - vertybių ugdymą ir formuojamas mokytojų – kūrėjų, jautrių, optimistų, neabejingų gėriui ir vertybėms stereotipas. Tiek visuomeninė, tiek specializuota spauda formuoja daugiau neigiamą nei teigiamą mokytojo ��vaizdį. Ir visuomeninėje ir specializuotoje spaudoje formuojamas nuolat finansinį nepriteklį jaučiančių mokytojų stereotipas.
Daugiau negu pusė mokytojų (53,7%) teigia, kad skelbiami straipsniai įtakos darbui neturi. Tačiau nemaža mokytojų dalis (46,3%) teigia, kad straipsniai turi įtakos jiems patiems ir jų darbui.
Tyrimo duomenys rodo, kad švietimą ir jame vykstančias reformas visuomeninė spauda vertina žymiai palankaiu nei... [toliau žr. visą tekstą]In the final Master‘s degree work „Formation of the image and stereotype of the teacher in Lithuanian press“ were analysed the influence of the press on the formation of the teacher‘s images and stereotypes and the teachers‘ attitude towards this formation. The methods of research applied on this work were: 1) analysis of the literature of social pedagogics on the chosen aspect. 2) Empiric methods: a. questioning; b. analysis (quantitative and qualitative) of contents. After the empyric research were made and the results were analysed, on the final part of the work is discovered, that the press, which is one of the institution, on which the Lithuanian society relies most (in this work – newspapers), is forming more negative than positive images and stereotypes of the teacher. According to the results of the research, turned out, that contrary to the social press, the specialized press turns its attention to the developing of the values and forms the stereotype of the teacher – creator, who is sensitive, optimist, and is not indifferent to goodness and values. Both the social and the specialized press forms more negative than positive image of the teacher. In the social press, as well as in the specialized press is formed the stereotype of the teacher, who feel constant lack of money. Most part of teachers (53,7%) affirm, that the articles published have no influence on their work. However, quite a big part of teachers (46,3%) affirm, that the articles influence themselves... [to full text]
4
Barnett, Zoe L. "Doddering but dear? : investigating the applicability of the stereotype content model (SCM) for aged exemplars in Australia /." [St. Lucia, Qld.], 2006. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe19762.pdf.
Повний текст джерела
5
Mete, Melisa. "Measuring brand image : personification and non-personification methods." Thesis, University of Manchester, 2018. https://www.research.manchester.ac.uk/portal/en/theses/measuring-brand-image-personification-and-nonpersonification-methods(8b596bc8-b6fc-4b96-8e66-40f052b46399).html.
Повний текст джерелаАнотація:
There are several approaches to brand image measurement. The main aim of this thesis is to understand which of the two most common approaches, namely the personification and the direct approach, should be preferred. The personification approach adopts the brand = person metaphor (if the brand came to life as a person would s/he be trustworthy?), while the direct approach simply asks 'Do you think this brand is trustworthy?'. The main method used is to compare their explanations of typical outcomes (dependent variables) in a series of online surveys. Two different dimensions of brand image (warmth and competence) are considered for different types of brand (product, employer and corporate). The thesis uses the 'journal ready format' where a series of related papers form the main part of the work. This thesis adopts a quantitative approach and presents the results from four empirical studies. To compare the two approaches to brand image measurement, Study I (Journal Article I) compared two types of brands (product and corporate) and the two types of brand image measurement approach. In Study II and Study III (Journal Article II), the context was shifted to employer branding, when comparing the two approaches. The analysis of the first and the second studies showed no consistent pattern and no systematic advantage for the personified approach. Indeed the two types of measure appeared quite similar in many respects. When trying to explain the results, task difficulty emerged as a possible explanation and was investigated via Study III and Study IV (Journal Article III). Task difficulty was not lower for the personified approach as expected. While there is a rich body of brand image literature using either personification or direct measurement approaches, there is no research comparing them in the same context/setting to understand any differences between these approaches. Two main conclusions emerged from this research to contribute to the market research literature. This research shows that there is no systematic statistical benefit from adopting the personification approach. Task difficulty varied with age and education, but not as expected from the literature, a finding that might be considered in all survey research, not just that involving brand image.
6
Годзь, Наталія Борисівна. "Культурні стереотипи в українській народній казці". Thesis, Харківський національний університет ім. В. Н. Каразіна, 2004. http://repository.kpi.kharkov.ua/handle/KhPI-Press/36671.
Повний текст джерелаАнотація:
Дисертація на здобуття наукового ступеня кандидата філософських наук за спеціальністю 09.00.04 – “Філософська антропологія, філософія культури”. Кафедра теорії культури та філософії науки Харківського національного університету ім. В. Н.Каразіна. - Харків, 2003. У дисертації виділено та розглянуто систему культурних стереотипів як одного із провідних чинників, що формують і зберігають особливості українського етносу, його ментальну специфіку. Дослідження проводилось на текстах народних казок, які записані в різних регіонах України та належать до різних історичних періодів. Для досягнення більшої валідності результатів проведено порівняльно-зіставний аналіз із залученням текстів казок інших етносів. У виборі текстів, які порівнювались, використано таку схему: порівняно тексти казок етносів, які мають спільні історичні та мовні корені, спільну територію існування і тексти етносів, які не мають спільних історико-мовних коренів і не мали (мають) спільного територіального середовища. Аналіз проведено за чотирнадцятьма основними категоріями-константами (“друг/ворог”, “свій/чужий” і та ін.), внаслідок чого виявлено здатність фольклорних текстів накопичувати культурні стереотипи, підтверджено їх стійкість до впливу часу та культурних стереотипів інших етносів, а також здобуто цікаві наукові результати стосовно етнічних особливостей культурних стереотипів українців, їхньої ідентичності.Thesis for the degree of the Candidate of Philosophy on speciality 09.00.04 - “Philosophical anthropology, philosophy of culture”. The Department of the theory of culture and philosophy of science of the Kharkiv National University hamed after V.N.Karazin. - Kharkiv, 2003. The thesis has marked out and considered the system of cultural stereotypes as one the leading factors of forming and keeping of the peculiarities of Ukrainian ethnos and its mentality. The investigations were carried out on the texts of the popular folk tales that were written down in different regions of Ukraine and had a rather wide historical gap. To achieve the validity of the results the comparative analysis with the texts of other ethnoses' tales was made. The analysis was carried out in the following way: there were compared the texts of the ethnoses having common historical roots, common linguistic roots, common territory of existence and the texts of the ethnoses having no common historical – linguistic roots and common territorial environment. The analysis is made on fourteen main categorial constants (“friend/enemy”, “home/foreign” and so on) As the result it was found out not only the ability of folk texts to accumulate cultural stereotypes and proved their stableness to the influence of time and other ethnoses, but also there were achieved interesting scientific results as to the ethnic peculiarities of the cultural stereotypes of the Ukrainians, their identity.
7
Kocaj, Ruslan. "Užsieniečių, studijuojančių Lietuvos aukštosiose mokyklose, įvaizdis lietuvių studentų akimis (VPU atvejis)." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100707_122949-75673.
Повний текст джерелаАнотація:
Darbo tikslas – ištirti užsieniečių, studijuojančių Vilniaus pedagoginiame universitete, įvaizdį lietuvių studentų akimis. Darbe tirsime VPU akademinio jaunimo požiūrį bei susiformavusius stereotipus atvykstančių studijuoti į Lietuvą užsieniečių atžvilgiu.
Tyrimo hipotezės
1. VPU studentai turi mažai informacijos apie jų aukštojoje mokykloje studijuojančius užsieniečius bei mažai su jais bendrauja.
2. VPU studentai labiau teigiamus etninių savybių stereotipus yra susikūrę tų tautų atžvilgiu, su kuriomis yra mažiausias kultūrinis distancionalumas. Ir priešingai – labiau neigiamus stereotipus yra susikūrę tų tautų atžvilgiu, su kuriomis yra didžiausias kultūrinis distancionalumas.
3. Pagrindiniai veiksniai, formuojantys studentų vienokius ar kitokius stereotipus skirtingų tautų ir kultūrų atstovų atžvilgiu yra netiesioginiai (t.y. žiniasklaida, visuomenėje paplitę stereotipai).
Darbo metodai: dokumentų analizė, anketinė apklausa
Tyrimo koncepcija
Teorinis šio magistro darbo modelis paremtas koncepcijomis, susijusiomis su stereotipų formavimusi tarpkultūrinėje komunikacijoje. Socialinio tikrovės konstravimo požiūriu (P. Berger, Th. Luckmann) kasdiename gyvenime glūdi tipizacijos schemos, kurios padeda suprasti kitus ir su jais „turėti reikalų“ akistatos situacijoje. Tai verčia manyti, jog egzistuoja savybės (teigiamos ir neigiamos), kurios itin būdingos tam tikros tautos (kultūros) atstovams. Tų savybių „rinkiniai“, kurie ilgainiui susiformuoja visuomenės sąmonėje, sudaro... [toliau žr. visą tekstą]Objective of the Thesis is to analyse the image of foreigners studying in Vilnius Pedagogical University in the eyes of Lithuanian students. The work will encompass a survey of VPU’s academic youth and stereotypes prevailing with regard to foreigners who come to study in Lithuania. Hypotheses of the Thesis 1. Students of VPU have little information on foreigners studying in their higher school and hardly socialize with them. 2. Key factors determining formation of certain stereotypes of representatives of different nations and cultures among students are indirect ones (mass media, stereotypes prevailing in the society). 3. Students of VPU have developed more positive stereotypes with regard to the nations of the least cultural distance; and on the contrary –more negative stereotypes with regard to the nations of the highest cultural distance Methods of the Research: analysis of documents, questionnaire interview. Concept of the Research Theoretical model of the present master thesis is based on concepts related to formation of stereotypes in multicultural communication. From the construction of social reality point of view (P. Berger, Th. Luckmann), schemes of typisation lie in everyday life, which help us understand others and “deal with them” in the confrontation situation. This makes us think that certain qualities (both positive and negative) characteristic to representatives of a certain nation (culture) exist. “Sets” of such qualities that over time establish in the... [to full text]
8
Kazinec, Alina. "Moters įvaizdis viešojoje erdvėje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080924_184431-15267.
Повний текст джерелаАнотація:
Darbe analizuojamas moters įvaizdis Lietuvos viešojoje ervėje (reklamos pasaulyje, televizijoje, moterims skirtuose žurnaluose ir literatūroje). Atskleidžiama lyties samprata, feminizmo rūšys, pristatomas lietuviškas feminizmas. Atskleidžiama viešosios erdvės ir moters įvaizdžio samprata bei pristatomi ir aptariami pagrindiniai moters įvaizdžiai. Pagrindinis darbo tikslas - aptarti moters įvaizdžius Lietuvos viešojoje erdvėje. Moters įvaizdžių sklaidai pasitelkiama feministine kritika. Akcentuojama, kad moters įvaizdžiai formuojasi remiantis stereotipais. Pagrindiniai moters įvaizdžiai: ,,Olialia" mergaitė, moteris manekenė, ,,bloga mergaitė", karjeros moteris, moteris namų šeimininkė ir ponia. Šiuolaikinėje literatūroje kuriamas nepriklausomos, emancipuotos ir vienišos moters įvaizdis. Išvadose teigiama, kad Lietuvos viešojoje erdvėje dažniausiai kuriami tikrovės neatitinkantys bei moterį žeminintys stereotipiniai įvaizdžiai, kurie skatina lyčių nelygybę bei moteriškosios lyties nuvertinimą. Viešojoje erdvėje kuriami moters įvaizdžiai įrodo teiginį, kad abi lytys Lietuvoje tebegyvena maskulinistiniame patriarchaliniame pasaulyje ir laikosi jo normų. Nuolat kartojantis stereotipinėms lyčių vaidmenų interpretacijoms viešojoje erdvėje, vargu ar sulauksime permainų visuomenės nuostatose, suteikiančiose moterims galimybes skleistis kaip pilnavertėms asmenybėms.This work analyses the image of a woman in public space in Lithuania. It reveals the problem of sex and analyses the conception of feminism, its types, also it presents Lithuanian feminism. The conception of public space is revealed and the main images of a Lithuanian woman is are presented. The human sex is a distinguished feature – every individual’s base of identity and experience both in one’s consciousness and supoconsciousness. The phenomenon of sex is one of the fundamental human manifestation which is revealed through a person’s sexual identity – one’s masculinity or femininity. Sexual stereotypes existing in society and culture still influence the conception of ,,masculinity” and ,,femininity”. Sex is one of the underlying factors which form the identity of a person. Both sexes are equal and must have equal rights. The underlying category of feminist theory is a rapport between sexes. The examination of the rapport between sexes includes but does not confine to so called typical feminist questions : women’s status and men’s dominance. Discussing the relationship question is what are the natural differences between sexes? It is proved there are no apparent natural differences. Feminism is a belief in social, political and economic equality between sexes and the movement which refers to the belief that a sex should not be a factor to from a person’s social identity, sociopolitical or economic rights. Lithuania needs feminism because the situation of women is not good... [to full text]
9
Petkevičienė, Dalia. "Senatvės įvaizdžiai ir stereotipai žiniasklaidoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060320_164833-92988.
Повний текст джерелаАнотація:
The graduation dissertation Old Age Images and Stereotypes in the Media is the analysis of the impact the media does on the formation of the old age images and stereotypes. The objective of this work has been to reveal images and stereotypes that are formed by the media.
10
Jankauskaitė, Monika. "Moterų sportininkių įvaizdis ir stereotipas reklamoje." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_095459-38537.
Повний текст джерелаАнотація:
Darbo objektas: moterų sportininkių įvaizdis ir stereotipas reklamoje. Darbo tikslas: išsiaiškinti, studentų požiūrį į reklamas, kuriose yra naudojamas moters kaip sportininkės įvaizdis. Darbo uždaviniai: 1. Aptarti reklamos ir įvaizdžio sampratas 2. Apžvelgti moters vaizdavimo stereotipo ir įvaizdžio santykį 3. Ištirti Lietuvos sporto universiteto studentų požiūrį į reklamas, kuriose vaizduojama moteris sportininkė Darbo metodai: • Mokslinės literatūros analizė, kurios metu analizuojama bei susisteminama medžiaga susijusi su moterų įvaizdžiu ir stereotipu reklamoje. • Anketinė apklausa, turizmo ir sporto vadybos studijų programos nuolatinių studijų 4 kurso studentų, siekiant išsiaiškinti požiūrį į reklamose pastebimą moters įvaizdį ir stereotipą. • Aprašomoji matematinė analizė. Rezultatai: Remiantis atliktu tyrimu, paaiškėjo, kad dažniausiai reklamoje vaizduojama moteris yra jauna (18-30 m.). Pastebimiausi moters sportininkės įvaizdžiai reklamoje – stipri, atkakli, nepažeidžiama, seksuali, graži, tobulų kūno linijų, stilinga moteris. Tačiau moters kaip sportininkės įvaizdis nebuvo dažniausiai vaizduojamas, lyginant su kitais moters įvaizdžiais. Rezultatai parodė, kad moters sportininkės vaizdavimas reklamoje, turi įtakos formuojant moters stereotipą visuomenėje. Daugiausia reklamoje pastebimi stereotipai - seksualios, puoselėjančios savo grožį moters.Research subject: female athlete image and stereotype in advertising Research objective: to find out students towards advertising, in which is used female athlete image and stereotype. Research goals: 1. Discuss the advertising and image conception. 2. Review the relation between female stereotype and image 3. To find out students attitude, towards advertising in which is used female athlete image. Research methods: • An analysis of the scientific literature, which analyzed and organised material related to women's image and stereotype in advertising. • A questionnaire-based survey tourism and sports management graduate programs of study for students, standing 4 course in order to find out the attitude towards advertisements noticeable in woman's image and stereotype. • Mathematical descriptive analysis. Results: According to the study, it appeared that most advertising portrayed the woman as young (18-30). The most observed female athlete image in advertising are strong, persistent, invulnerable, beddable, beautiful, perfect body lines, stylish woman. However, a female athlete image has not been commonly depicted, as compared to the other woman image. The results showed that female athlete portrayal in advertising, have an impact on the shaping of the female stereotype in society. Most observed stereotypes in advertising are beddable, upholds its beauty woman.
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Fujyama, Ely. "Tem que ter japonesa e kimono e japonês de terno? A identidade nikkey nas campanhas publicitárias: a representação dos japoneses e japonesas nos comerciais de TV do Brasil." Programa de Pós-Graduação em Cultura e Sociedade da UFBA, 2008. http://www.repositorio.ufba.br/ri/handle/ri/10591.
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Este trabalho visa analisar a representação dos japoneses e japonesas nas campanhas publicitárias da empresa de eletro-eletrônicos Semp Toshiba, veiculadas no Brasil na década de 1990 através de comerciais de televisão. Tem como objetivo principal encontrar caminhos que possam responder ao questionamento do que faz com que os japoneses sejam apresentados sempre de terno e são relacionados ao moderno e ao tecnológico e, por sua vez, as mulheres japonesas estão sempre de kimono e são relacionadas ao antigo e ao tradicional. Como base teórico-metodológica fizemos uso de Geertz (1989), e sua “descrição densa” para analisar de forma aprofundada as peças publicitárias para depois encontrar pontos recorrentes e em comum que possam servir de guia na busca do objetivo deste trabalho, no que Gastaldo (2000) intitulou “etnografia do mundo do anúncio”. Fazemos uso também do conceito de cultura em Hall (1997), novamente Hall (2001) no conceito de identidade, além de Cuche (1999) e o conceito de estereótipo em Pereira (2002).
Salvador
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Šavareikaitė, Diana. "Negalės vaizdiniai ir stereotipai žiniasklaidoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110705_133402-06573.
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Šio magistro baigiamojo darbo tema yra aktuali, nes nepaisant priimtų politinių sprendimų ir teisinių dokumentų, deklaruojančių socialinę integraciją, dalyvavimą ir lygiavertiškumą kaip vienus iš prioritetų negalės srityje, visuomenėje vis dar egzistuoja psichosocialinės kliūtys, stereotipais ir vaizdiniais pagrįstas neįgalių asmenų suvokimas, vertinimas ir traktavimas dėl kurių jų įsitraukimas į visuomeninį gyvenimą yra vis dar problematiškas.
Išsiaiškinus, kad socialiniai negalės vaizdiniai ir stereotipai Lietuvoje, o ypač žiniasklaidoje nebuvo plačiai tyrinėti, todėl tyrimo tikslas buvo atskleisti kokie negalės vaizdiniai ir stereotipai pateikiami didžiausiuose Lietuvos dienraščiuose. Tyrimo tikslui įgyvendinti iškelti 3 uždaviniai: surinkti straipsnius apie negalę keturiuose didžiausiuose Lietuvos dienraščiuose; atlikti kiekybinę ir kokybinę surinktų straipsnių turinio analizę; atskleisti esmines negalės vaizdavimo dienraščiuose charakteristikas.
Tiriamojoje darbo dalyje, tyrimo įgyvendinimui pasirinktas kokybinis tyrimo tipas – spaudos leidinių analizė, kurios metu gauti duomenys buvo išanalizuoti taikant kiekybinę ir kokybinę turinio analizę. Negalės vaizdinių ir stereotipų spaudoje analizei buvo pasirinktas 2009 m. sausio mėn. – 2010 m. gegužės mėn. laikotarpis, kurio metu buvo peržiūrėti 4 didžiausi šalies dienraščiai (Lietuvos rytas, Lietuvos žinios, Vakaro žinios ir Respublika), kuriose buvo rasti ir išanalizuoti 136 straipsniai apie... [toliau žr. visą tekstą]The subject-matter of the social work master‘s thesis is relevant to the present day, because despite enacted political determinations and legal documents, declaring social integration, participation and parity as one of the main priorities in disability policy, there still are some psychosocial barriers, stereotypes and images based disabled understanding, evaluation and treatment in society, regarding to what social involvement of disabled people is still problematic. After the data examination showed that social images and stereotypes in Lithuanian media were researched only briefly, that raised the aim of the master’s thesis to reveal what kind of images and stereotypes are presented in biggest Lithuanian newspapers. There were three major tasks to reach the goal: gather articles about disability in four biggest Lithuanian newspapers; perform quantitative and qualitative content analysis of gathered articles; reveal the main characteristics of disability representation in media. The research part of the thesis was based on qualitative research type – media analysis, gathered data analysis was performed using quantitative and qualitative content analysis. Research of disability images and stereotypes was accomplished in 2009 January – 2010 May period, during this time four biggest Lithuanian newspapers (Lietuvos rytas, Lietuvos žinios, Vakaro žinios, Respublika) were reviewed and provided 136 articles about disability for further analysis. ... [to full text]
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TOHME, SAMIR ELIAS. "Image de soi des adolescents libanais. Etude comparative sur deux echantillons de sexe et de confession differents." Université Louis Pasteur (Strasbourg) (1971-2008), 1989. http://www.theses.fr/1989STR10001.
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L'etude a pour objet de mettre en evidence l'influence de la representation stereotypee de l'homme et de la femme sur l'image de soi des adolescents libanais. En d'autres termes il s'agit d'un essai differentiel qui se propose d'etudier la maniere d'etre, la facon dont les jeunes libanais de sexe et de confession differents construisent-dans l'exercice conscient ou inconscient de leurs roles sexuels-l'image qu'ils ont d'eux-memes. Le but de cette etude est aussi de mettre en lumiere l'ensemble des conceptions, des stereotypes et prejuges qui regissent cette imageThe object of this study is to prove the influence of the stereotyped representation of the man and the woman of the lebanese adolescents' selfimage. In other words the present essay is a differential study concerning the manner to be, the way the young lebanese of different sexes and confesions construct the image they have of themselves during the conscious or unconscious exercise of their sexual roles. It also aims to lighten up the totality of conceptions, stereotypes and prejudices that rule the selfimage
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El-khatib, Fatima, and Marta Myszka. "Do you feel excluded? : an explorative study of who the perceived typical shopping mall consumer is and if this consumer feels excluded from city centers." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-21183.
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As the retail apocalypse is increasing, it is common to face stores without consumers in citycenters. E-commerce is one of the factors that has had a negative impact on physical stores,both in city centers and in shopping malls. It has been easier for shopping malls than forcity centers to fight the increased competition.The purpose of this thesis was to explore who the typical shopping mall consumer was andif this consumer felt excluded from city centers. Four concepts were investigated; consumerstereotype, place image, shopping experience and place attractiveness. A qualitative,method and an exploratory approach were applied, and the data was collected through anonline focus group and interviews.The findings showed that the perceived typical shopping mall consumer had seven traits;social, fun, curious, open, flexible, time thrifty, calm and patient, and four characteristics;young, families with children, females and formal styles/ fashion oriented. Furthermore,this consumer felt excluded as a shopper because of the limited supply and divided citycenter.The implication of this study was to understand who the typical shopping mall consumeris and, if and why he/she felt excluded. Hence, this can provide retailers in city centers withunderstanding of what factors affect the perceived typical shopping mall consumer’s choiceand thus will enable them to make their stores more welcoming also to the typical shoppingmall customer.The original value of this study is an understanding of the perceived typical shopping mallconsumer and if this consumer feels excluded from city centers, which has previously notbeen explored.
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Yamashita, Kyoko, and Emma Stenson. "Sexually Objectified Male Portrayals in Fashion Advertisements : Swedish Male Adults Perspectives and Attitudes towards the male portrayals and its Effects on Brand Image." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-22007.
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Background: For decades, gender representation in advertising has occupied the attention of researchers, where especially advertising that depicts women sexually has been well examined. However, relatively few research works have investigated the sexualization and objectification of men in advertising, although it is starting to change. Research Purpose: The purpose of this research is to analyze Swedish male's perspectives of male representations in fashion advertising, specifically, sexualized, and objectified male representations and its effects on brand image. Methodology: For this study, a qualitative research method with a deductive approach was applied. The data collection was conducted through semi-structured interviews, using a topic guide based on the proposed analytical framework by Edell & Burke. 17 stimulus in the form of advertisements were chosen from internationally well-known brands as well as Swedish brands within the time frame of the last ten years, from 2013-2019. 17 semi-structured, in-depth interviews with Swedish male adults between the ages of 25-57 were conducted. Findings: The findings, in relation to RQ1, showed that the aspects emphasized by Swedish male adults in discussing sexually objectifying images of men in advertising are: “lack of reality”, “body focus and lack of purpose”, “lack of new-thinking” and “lack of inclusion and self-identity with brands”. The findings, in relation to RQ2 showed that the men’s negative feelings, judgements, beliefs and attitudes about and towards most of the brands and advertisements resulted in a negative or ambivalent brand image. An exception to this was the men’s positive feelings, judgements, beliefs and attitudes towards the American Eagle and Dressman which resulted in mostly a positive brand image. Conclusion: In conclusion, the findings of this thesis confirms firstly that the aspects emphasized by Swedish male adults in discussing sexually objectifying images of men in advertising are: “lack of of reality”, “body focus and lack of purpose”, “lack of new thinking” and “lack of inclusion and self-identity with brands”. Secondly, Swedish men’s attitudes towards sexually and objectified males in fashion advertisements resulted in a positive, negative, or alternatively, an ambivalent brand image being created, depending on the context the brand image was analyzed from. Theoretical Contributions: This thesis contributes in several ways theoretically to literature on the topic of advertising, gender stereotyping and sexualizatiom in relation to the advertising of males. Firstly, it highlights a modern phenomena which has been overlooked in previous research. Secondly, it contributes to new areas of consumer attitudes, in this case Swedish male adults, which has not previously been thoroughly investigated. Lastly, this thesis contributes with updated, descriptive as well as specific information on the phenomena and ultimately creating and generating a better understanding of the phenomena: sexualized and objectified men in fashion advertising and the effects it has on brand image.
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Cruz, Joliane Olschowsky da. "Mulher na Ciência: representação ou ficção." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/27/27153/tde-06052009-131106/.
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O objetivo da tese foi visualizar como as imagens das cientistas podem estar contribuindo para a manutenção de um panorama predominantemente masculino na ciência, sobretudo nas ciências duras, em razão de estudiosos de gênero terem identificado discriminação sexista como causa da ausência delas na área. Para tal, usamos o suporte teórico da teoria das Representações Sociais de Moscovici para entender a representação de mulher cientista como fenômeno que se modifica através do tempo e as imagens como fatores intervenientes nesse processo de mudança. O esforço do pensamento humano no intuito de entender a visão e as imagens resultou em teorias para explicar as imagens físicas tangíveis, através da compreensão da luz como veículo para mediar as representações que a mente cria, em imagens mentais, por intermédio da captação das imagens físicas nos olhos. Estudamos então como a transformação dessas teorias, através do tempo, culminou no conceito de imagem da ciência moderna, resultado da busca de objetividade de uma ciência em transformação. A culminação paradigmática na ciência moderna criou condições para a naturalização das imagens fotográficas, e pós-fotográficas, como imagens verdadeiras, introduzindo-as como reais, conceito presente nas mentes atuais. Separamos, assim, as imagens em dois grupos: imagens mentais e imagens físicas, para estudar a participação das últimas nas transformações das primeiras; as imagens mentais são entendidas na concepção das representações sociais. Encontramos, assim, na divulgação científica as imagens aliadas às jornalísticas, de cientistas consideradas aqui como reais. Comparando-as com as das películas cinematográficas de ficção, observamos semelhanças e diferenças para concluir como elas interferem na representação da mulher que trabalha com ciência. Em levantamento das imagens, no período de aproximadamente dez anos, de 1996 a 2007, na divulgação cientifica, gênero literário adotado aqui como interface comunicativa entre a Ciência e o senso comum, vê-se que as representações veiculadas, em imagens e textos, têm se metamorfoseado. Na metade da década de 1990, entrevistas com mulheres cientistas enfocavam sua vida doméstica, ressaltando seu duplo pertencimento: privado e público. Atualmente os artigos têm o mesmo teor das entrevistas com cientistas do sexo masculino, focalizando apenas seu trabalho. Dando visibilidade apenas ao que julgam extraordinário, contudo, reforçam as representações sociais de ciência e de cientista como um ser incomum e superdotado, estereótipo já presente no imaginário do senso comum. O cinema reforça isso ao nos oferecer, ao olhar e à interpretação, imagens de cientistas em tramas verossímeis, porém como personagens cuja complexidade tornaas difíceis de serem espelhados como modelos para futuras cientistas. Dessa maneira, as duas mídias acabam se complementando no reforço de uma representação que perpetua o estado de exclusão das mulheres na ciência. Em lugar de dar visibilidade à Ciência como empreendimento e cientista como um trabalhador comprometido com seu labor, ambas as mídias contribuem para manutenção das coisas como estão: uma imagem que contempla o cientista como um ser superior e do sexo masculino, ainda que tenha se ampliado o número de cientistas mulheres.This thesis objective is to visualize how women scientists images can contribute for the maintenance of a masculine gender panorama in science. This was identified especially on hard sciences, thanks to studies that found sex discrimination as a cause for scientists women absence. Therefore, we use as support the theory of the Social Representations of Moscovici to make clear the representation of woman scientist as phenomenon that modifies through the time, and images as intervening factors in this changing process. The effort of the human thought to understand the vision and the images, resulted in theories to explain the tangible physical images, through the comprehension of the light as a vehicle to mediate the representations that the mind creates, in mental images, by means of the physical images catching in the eyes. We study then, how the transformation of these theories, across the time, culminated in the concept of image in modern science, as a result of the search of objectivity in a mutant science. The paradigmatic culmination in modern science, created conditions for the naturalization of the photographic images, and post photographic, as \"true images\", introducing them as real, a present concept in the current minds. We separate, so, the images in two groups: mental images and physical images, to study the participation of the last ones into the transformations of the first ones; the mental images are understood in the conception of the social representations. We find then, in the scientific diffusion, the images allied to the journalistic ones, of scientists considered here as real. Comparing them with the ones of the fictions cinematographic films, we observe similarities and differences to conclude as they intervene in representation of the woman who works with science. In survey of the images, about the period of ten years, from 1996 to 2007, in the scientific spreading, the literary genre adopted here as communicative interface between Science and the common sense, it can be seen that the representations propagated in images and texts have metamorphosed. At the half of the decade of 1990, interviews with women scientists focused its domestic life, standing out its double belonging: private and public. Currently the papers have the same aspects of the interviews with scientists of the masculine sex, focusing only its work. They give visibility only to that they judge extraordinary, however, they strengthen the social representations of science and scientist as a uncommon and super endowed being, like a stereotype present in the imaginary mind of the common sense. The cinema reinforce it when offers us to see and make interpretation, images of scientists in likely trams, however as personages whose complexity becomes them difficult to be reflected as models for future scientists. By this way, the two medias complement themselves reinforcing a representation that perpetuates the state of exclusion to the women in science. Instead of giving visibility to Science as an achievement and to put the scientist as a worker compromised to its job, both the medias contribute for maintenance of the things as they are: a image that contemplates scientist like a superior being, even there is more women scientists nowadays.
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Pereira, Giselda Fernanda. ""A identidade cultural no processo de aprendizagem do português língua estrangeira (PLE) no Brasil"." Universidade de São Paulo, 2005. http://www.teses.usp.br/teses/disponiveis/8/8142/tde-02032006-213731/.
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O propósito deste trabalho é apresentar uma discussão sobre a identidade cultural no processo de aprendizagem do Português Língua Estrangeira (PLE). Trataremos da caracterização de fatores que, a rigor, situam-se antes do processo de aprendizagem da língua, mas que nele têm uma participação crucial. As tensões existentes no processo de interação professor/aluno, por exemplo, podem ser um reflexo do desconhecimento das identidades em jogo, assim como, o uso de estereótipos, clichês e estigmas na elaboração da identidade do Outro. Assim, é importante pensarmos a identidade, não como uma somatória das variáveis sociais (sexo, classe, país de origem, etc.), mas como fator aglutinador das referências psico-histórico-sociais de um povo que se apresentam em um sujeito do discurso. Não é possível afirmarmos que o reconhecimento da identidade facilite ou induza a aprendizagem, mas pode dar um novo valor ao estudo de PLE, ou melhor, ao estudo de língua estrangeira, se a pensarmos como fonte de cultura e caracterização da identidade cultural. Refletindo sobre as relações sociais, encontraremos o que foi gerado pelos processos históricos e, mais fundamentalmente, aquilo que somos ou desejamos ser. Por esta razão, o estudo da identidade tem em seu fundo uma visão psicanalítica que retrata o jogo da identidade social virtual e real, explicitadas pelo sociólogo canadense Erving Goffman. À luz da antropologia social goffmaniana, reexaminaremos os conceitos de estigma, identidade social, identidade pessoal, o eu, o Outro e traçaremos um quadro de nossa identidade cultural.The purpose of this work is to present a discussion about cultural identity in the learning process of Portuguese as a foreign language (PFL). We will look at the characterization of factors that are rigorously placed before the learning process of a language, but play a crucial role in that process. The existing tensions in the interactive process between teacher and student, for example, could reflect unfamiliarity between the identities in play, as well as the use of stereotypes, clichés and stigmas in the elaboration of the other players identity. Therefore, it is important that we consider identity not as a culmination of social variables (gender, social-economic class, ethnicity, etc.), but as a unifying factor of a peoples psycho-historic-social reference being represented through one of its members. We are unable to affirm that identity recognition facilitates or prompts learning, but it may give a new value to PFL studies, or more importantly, to the study of foreign language, if we think of it as a source of culture and a characterization of cultural identity. Reflecting upon social relations, we find what was created by historical processes, and more fundamentally, what we are or desire to be. For this reason, the study of identity has a psychoanalytical base, which portrays the virtual and real social identities in play, as explained by the Canadian sociologist Erving Goffman. In light of Goffmanian social anthropology, we will reexamine concepts of stigma, social identity, personal identity, us versus them, and we will form an idea of our own cultural identity.
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Hill, Sara Elizabeth. "Two-Year-Olds' Discrimination of Gender-Stereotyped Activities." Diss., CLICK HERE for online access, 2006. http://contentdm.lib.byu.edu/ETD/image/etd1226.pdf.
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Imani, Armin. "Ethnic stereotypes and discrimination in the workplace /." [St. Lucia, Qld.], 2004. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe17971.pdf.
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Esfahani, Najva. "La muse : théâtre et théâtralité dans la photographie de mode." Thesis, Paris 5, 2013. http://www.theses.fr/2013PA05H022.
Повний текст джерелаАнотація:
L’étude se construit sur deux axes. Dans le premier, elle cherche à expliciter la fonction du lieu dans la séance photographique de mode, la manière dont la rêverie du photographe crée dans sa pensée un mannequin qui correspond à un espace ; ou bien, un endroit qui ressemble au modèle. Par une observation esthético compréhensive et une démarche phénoménologique, la recherche se concentre sur l’imaginaire de l’espace clôt dans l’image de mode, le logis, la maison, la chambre, etc. Tout en nous positionnant sous un angle holistique ; le concret avec le transcendant, le microcosme avec le macrocosme sont mis en relation. C’est alors que nous percevons la valeur du terroir et du territoire dans l’image de mode. Agissant comme un miroir reflétant le réel et notre société actuelle, la photo devient un monde en miniature. Après la rêverie de l’habitat, son image et son interrelation avec la personne, le réel et le groupe social, dans un deuxième axe, nous nous intéressons à la présence du modèle. La présentation du mannequin lors du casting s’appuie sur la sociologie interactionniste en observant les habitus du modèle, les comportements appris et répétés, ainsi que les imitations dans un contexte donné, dans une scène. C’est aussi la flexibilité du mannequin qui attire notre attention, son interaction avec le photographe, ainsi que le jeu devant la caméra. De plus, la représentation du modèle devant l’appareil puise sa source dans l’inconscient collectif et mythologique. En faisant une comparaison entre le jeu devant l’appareil technique et les théâtres archaïques et traditionnels, nous constatons que, dans le jeu du mannequin, il se manifeste des incarnations archétypales. Celles-ci se distinguent des habitus et des comportements appris, ainsi que des émotions. De même, l’influence du « bassin-sémantique » et la vitalité du mythologique, prennent lieu dans un espace-temps présent. C’est alors par la description qu’on aboutit à une explication ; il s’agit de procéder par la démarche comparative qui déplace le centre culturel et historique en l’alignant en parallèle avec d’autres systèmes. Cette démarche est donc concrètement plurilatérale. C’est ainsi que nous décryptons le retour, à notre époque, de l’archaïque, à la fois en observant le contenu de l’image photographique et la représentation du mannequin devant la caméra. Nous tissons donc, selon la méthode comparative weberienne et durandienne, des liens entre différents phénomènes n’ayant pas la même finalité, mais possédant la même formeWith considering our observations in the field, there is a return of the archaic in the superficial aspects of existence as fashion photography. We noticed that on the one hand, models intended to look at fashion magazines and to reproduce the poses and attitudes of the current season, and doing so, they continued to represent socially the models attitude and confirm the position in a community. On the other hand, we noticed a similarity between fashion theatricality in front of the camera with traditional theatre which embodies archetypes. We noticed as well that printed fashion pictures aim to represent a cultural message belonging to our particular period and culture. But at the same time, they always transmit strong symbols and archetypes that are mythological. To interpret the symbols, we mainly used the work of Gilbert Durand. According to him, it is not society and culture that produce mythology, but mythology that creates ideology and artistic expressions. The work of Michel Maffesoli gives us as well an understanding of everyday life phenomena in post modernity
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Magoffin, Dawn Leah. "Stereotyped Seniors: The Portrayal of Older Characters in Teen Movies from 1980-2006." Diss., CLICK HERE for online access, 2007. http://contentdm.lib.byu.edu/ETD/image/etd1978.pdf.
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Lundell, Kasper, and Carina Lyrén. "Bibliotekarier i Film : en analytisk studie om stereotyper." Thesis, Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17051.
Повний текст джерелаАнотація:
This paper discusses how librarians are being represented infilm. Is it through stereotypes or with a more modern andrealistic approach? This is something that is examined byreviewing a number of movies based on various stereotypesas previous research has addressed. This work describes whystereotyping of occupational roles are a problem andtherefore examining how well research on the subject isconsistent with films from various years and genres.Program: Bibliotekarie
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Reinsch-Campbell, Anette. "Tradition and modernity : images of Jews in Latvian novels 1934-1944 /." Doctoral thesis, Stockholm : Visby : Acta Universitatis Stockholmiensis ; eddy.se [distributör], 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-8250.
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Richter, Tina Julia. "Stéréotypes, représentations et identités en R.D.A. et en R.F.A. : une comparaison transnationale des discours journalistiques de Der Spiegel et de la Neue Berliner Illustrierte entre 1949 et 1989." Thesis, Strasbourg, 2014. http://www.theses.fr/2014STRAC028/document.
Повний текст джерелаАнотація:
D’où vient « le mur dans les têtes » des Allemands en 1989 ? Que signifient les stéréotypes Besserwessi / Jammerossi ? Quelles sont les représentations et les identités en R.D.A. et en R.F.A. ? Existe-t-il deux identités allemandes différentes ? Avec un corpus de 312 exemplaires de Der Spiegel et de la Neue Berliner Illustrierte, cette thèse étudie la dimension sémantique des stéréotypes, elle analyse les représentations en R.F.A. et en R.D.A. et définit une double identité allemande. L’année 1989 provoque une crise identitaire et langagière que nous étudions à l’aide de sondages, d’ouvrages, de caricatures et de journaux. La guerre froide, la manipulation du discours et un contexte économique déstabilisant font naître dès 1949 des stéréotypes qui s’intensifient en 1961 et s’accumulent en 1989. Ils se transforment du stéréotype de la revendication de représenter l’Allemagne dans son ensemble (1949) en celui de la grande famille socialiste (R.D.A.) et de la grande famille américaine (R.F.A.) en 1961 et en celui de la pérennité étatique (R.D.A.) et de la terra incognita (R.F.A.) en 1989. Les stéréotypes se diffusent avec des images et un vocabulaire de la consommation et de l’individualisme en R.F.A. et de la solidarité en R.D.A. L’identité est-allemande est une identité collective, solidaire et uniforme et l’identité ouest-allemande est une identité de plaisir, de liberté, d’esprit de compétitivité et d’individualisme. Avec une perspective de recherche pluridisciplinaire, comparative et transnationale, ce travail s’insère dans les champs des recherches historiques et linguistiques et s’appuie sur l’histoire comparée, l’analyse du discours et de l’image. L’enjeu identitaire est relié aux stéréotypes et aux représentations qui sont les faces visibles des stéréotypes. Cette thèse étudie aussi les lieux de mémoire textuels, culinaires, culturels, politiques et économiques est-allemands et ouest-allemands en se basant sur les travaux de Walter Lippmann, Ruth Amossy, Pierre Nora, Etienne François, Hagen Schulze, Pierre Moscovici, Christian Delporte, Dominique Maingueneau, Laurent Gervereau, Heinz Gerhard Haupt, Henri Ménudier, Sandrine Kott, Alain Lattard. C’est ce qui nous permet d’analyser les discours d’hommes politiques et de journalistes comme Helmut Kohl, Ludwig Erhard, Konrad Adenauer, Walter Ulbricht, Rudolf Augstein, Rudolf Hernnstadt et Lilly BecherWhat is the origin of the « wall in the minds » between East-germans and West-germans in 1989 ? What is the significance of the stereotypes Besserwessi / Jammerossi ? Do we have two german identities ? Based on a corpus of 312 exemplars of Der Spiegel and Neue Berliner Illustrierte, this thesis analyses the relationship between GDR and West Germany during the cold war. It presents the social representations and defines a double german identity. In 1989, we have a crisis in german language and identity illustrated by soundings, literature, caricatures and stereotypes. Cold war, political speech and destabilizing aspects of 1989 push up stereotypes since 1949. In 1961 they grow up and in 1989 they are on the top. They transform themselves from the stereotype of sole and exclusive representation (1949) to the stereotype of the big socialiste family (GDR) and the big west family (West Germany) in 1961 and to the stereotype of endurance (GDR) and terra incognita (West Germany) in 1989. Stereotypes circulate by language, various leitmotiv and a vocabulary of consumption and egoism in West Germany and solidarity in GDR. They are the sign of a temporarily double german identity. Absence of the same identity and language markers bring up gap between Ossis and Wessis. With a interdisciplinary and comparative approach, this thesis takes place in historic and language studies. The innovation is to connect the question of german identity with stereotypes and representations by defining representations as visible faces of stereotypes. This work studies german history, est-german and west-german memory in the second half of the 20th century with the autors and journalistes Walter Lippmann, Ruth Amossy, Pierre Nora, Etienne François, Hagen Schulze, Pierre Moscovici, Christian Delporte, Dominique Maingueneau, Laurent Gervereau, Heinz-Gerhard Haupt, Henri Ménudier, Sandrine Kott, Alain Lattard and Helmut Kohl, Ludwig Erhard, Konrad Adenauer, Walter Ulbricht, Rudolf Augstein, Rudolf Hernnstadt and Lilly Becher
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Al-Aulaqi, Nader. "Arab-Muslim views, images and stereotypes in United States." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2275.
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Smith, Natalie. "The influence of gender role stereotypes on perceptions of employees who take family leave /." [St. Lucia, Qld.], 2005. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18587.pdf.
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Luo, Le. "Making of out-group stereotype : images of migrant laborers in Chinese newspapers." Thesis, University of Macau, 2005. http://umaclib3.umac.mo/record=b1636343.
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Zheng, Wen. "L'image de la Chine et la question de l'altérité dans un corpus d’œuvres françaises du XXe siècle : enjeux interculturels et propositions méthodologiques en didactique de la littérature, pour la classe de FLE en Chine." Thesis, Sorbonne Paris Cité, 2017. http://www.theses.fr/2017USPCA097/document.
Повний текст джерелаАнотація:
D’une signification équivalente à la « civilisation » vers une conscience de la « culturalité » en mouvement, l’évolution des notions de culture et d’interculturel nous amène aujourd’hui dans une réflexion plus dynamique sur l’identité de la personne qui porte la culture et sur sa relation avec les autres. Ce dynamisme s’illustre notamment dans la perspective didactique du Français Langue Étrangère, en particulier dans l’enseignement de la littérature française en classe de FLE. Le texte littéraire, auparavant simple support pour la traduction, nous semble aujourd’hui un répertoire interculturel où prévalent les rencontres identitaires et culturelles entre l’auteur francophone et le lecteur étranger. Cette thèse tente d’éclaircir, sous l’angle d’une vision interdisciplinaire, l’appréhension de la culture et de l’interculturel dans l’enseignement du français et de la littérature française en classe de FLE, choisissant pour cadre d’étude le milieu universitaire chinois. En prenant appui sur des observations en classe et des entretiens auprès des enseignants chinois observés, nous avons effectué des réflexions relatives aux enjeux interculturels en didactique de la littérature française dans le contexte universitaire chinois. Cette recherche sur le terrain nous a permis de proposer des activités pédagogiques destinées aux apprenants chinois s’appuyant sur un corpus littéraire d’œuvres françaises du XXe siècle et qui permettent de faire émerger en classe de littérature de FLE, les réflexions sur le lien stéréotype et identité, sur la diversité des images, ainsi que sur l’altérité dans la relation avec les autresFrom a signification of “civilization” to a consciousness of “culturality” with movement, the evolution of notions of culture and the intercultural leads us today to a more dynamic reflection concerning the culture bearer's identity and his relationship with others. This dynamism is notably apparent in the teaching of French as a foreign language, particularly when it is taught through the study of French literature. The literary text, once considered as simply material for translation, appears to us today to be an intercultural repertoire filled with identity and cultural contacts between the francophone author and the foreign reader. This thesis attempts to clarify, using an interdisciplinary approach, understanding of culture and the intercultural in French language and French literary teaching, choosing the Chinese university milieu as our object of study. Supported by observations in class and interviews with Chinese teachers, we have reflected on intercultural issues in French literary teaching in the Chinese university context. This research on the ground allows us to propose pedagogical activities for Chinese students, making use of a French literary corpus of the twentieth century, that encourage reflection about the link between stereotype and identity, image diversity, as well as alterity in relationships with others
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Häggblom, Jeanette, and Emma Lindahl. "En bild säger mer än tusen ord : En analys av GQ Magazines omslagsbilder och årskurs 9 elevers tolkning av dem." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-99322.
Повний текст джерелаАнотація:
A picture says more than thousand words - an analysis of GQ Magazine´s cover images and ninth grade student´s views of them is an essay in media and communication studies covering 15 hp. This essay examines how men and women are depicted on the cover of GQ Magazine and how ninth grade students perceive these images. Our research questions are: How is gender presented in cover images? How do the students interpret these images? What possible differencies or similarities are there? Our theoretical framework is based on gender theory. Methods used are a survey conducted at Tegs Central school and a semiotic analysis of the cover images. We have to keep in mind that the cover images already have a stereotypical representation of the women and men, and that will automaticly affect the students answers. The essay shows that the semiotic studie describes profound thaughts on connotation terms. The survey studie shows that the students have the ability to analyse GQ Magazine´s cover images in a denotation level. Since the social problem is about what images says and what possible affect they have on the viewer. It is therefore important to have a critical mind when it comes to analyse images and be aware of these general representations of gender.
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Motsi, Terence. "The Influence of National Stereotypes on Country Image and Product Country Image: A Social Identity and Consumer Culture Theory Approach." Cleveland State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=csu1472244770.
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Duckeck, Marc. "The Use of Stereotypes in Marketing Tourist Destinations An empirical analysis of Switzerland&u8217s image as a tourist destination for American travellers /." St. Gallen, 2007. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/05612569001/$FILE/05612569001.pdf.
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Chan, Yin-ling Grace, and 陳妍齡. "Changing stereotypes: linguistic and semiotic aspects of modern women's image in Hong Kong TV advertising." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B17545493.
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Chan, Yin-ling Grace. "Changing stereotypes : linguistic and semiotic aspects of modern women's image in Hong Kong TV advertising /." Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B17545493.
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Azar, Fabiola. "Identite des groupes communautaires au liban. Image de soi et de l'autre, stereotypes et prejuges." Paris 7, 1997. http://www.theses.fr/1997PA070007.
Повний текст джерелаАнотація:
Apres avoir expose diverses approches theoriques concernant l'identite sociale et un apercu de l'histoire de six differentes communautes religieuses au liban, nous avons propose que l'appartenance confessionnelle constitue une identite sociale centrale et saillante. Nous avons sollicite nos sujets a exprimer leurs images de nous et de eux a trois niveaux de categorisation : national (libanais), religieux (chretiens/muesulmans) et confessionnel (maronites, orthodoxes, druzes, catholiques, sunnites, chiites). Le maximum de differenciation entre nous et eux est observe au niveau national, ou le nous et eux sont devenus, respectivement, l'ingroup et l'outgroup religieux, tandis que le minimum de differenciation est observe au niveau confessionnel, ou apparemment les sujets essaient d'exprimer une image d'un groupe confessionnel homogene et cohesif. Paradoxalement, les sujets, chretiens et musulmans, manifestent une tendance a voir le confessionnalisme, le fanatisme et l'integrisme religieux, comme etant un element negatif de division et a l'attribuer a l'autreFollowing a presentation of various theoretical approaches to social identity and an overview of the history of six religious communities in lebanon, we proposed that religious persuasion constitutes a central and highly salient social identiy. We asked our subjects to express their images of we and they at three levels of categorization : national (lebanese), religious (muslim/christian) and religious persuasion (maronite, druze, orthodox, sunni, shiite, and catholic). We observed maximum differentiation between we and they at the national level, where the we and they reflected, respectively, the religious ingroup and outgroup. Meanwhile the least differentiation was observed at the religious persuasion level, where subjects were apparently trying to project an image of a cohesive and homogeneous group. Paradoxically, both christian and muslim subjects show a tendency to view sectarianism, fanatism, and religious fundamentalism as negative elements pertaining to they
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Davies, Paul G. "Consuming images, how television commercials that elicit stereotype threat can restrain women academically and professionally." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/NQ53990.pdf.
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Alhabash, Saleem Cropp Fritz. "Youth to youth changing Palestinian-American images and stereotypes through online social networks /." Diss., Columbia, Mo. : University of Missouri--Columbia, 2008. http://hdl.handle.net/10355/5742.
Повний текст джерелаАнотація:
The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on September 16, 2009). Thesis advisor: Dr. Fritz Cropp. Includes bibliographical references.
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Schulze, Sylvia. "Landesbilder deutscher Schüler von Großbritannien und den USA: Die Bilder deutscher Gymnasiasten verschiedener Jahrgangsstufen und Herkunft (2008)." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2010. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-62727.
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Was denken deutsche Jugendliche im Zeitalter der Globalisierung und des gesellschaftlichen Leitziels interkultureller kommunikativer Kompetenz über die wichtigsten Zielkulturen ihres Englischunterrichtes: Großbritannien und die USA?
Die zu dieser Leitfrage durchgeführte Studie gibt einen vergleichenden Einblick in die Wahrnehmungen und Einstellungen von Schülerinnen und Schülern
- verschiedener Altersgruppen (Klassen 5, 8 und 11)
- und Herkunft (Sachsen und Nordrhein-Westfalen)
- sowie vor und nach einem Aufenthalt in Großbritannien.
Im Jahr 2008 wurde dazu eine standardisierte schriftliche Befragung mit einer Stichprobengröße von n = 502 an zwei Gymnasien in Hamm und Zittau durchgeführt. Daneben waren Experteninterviews, Lehrplan- und Lehrwerkanalysen sowie eine Analyse des gesellschaftlichen Umfeldes der Schüler Teil des Forschungsdesigns.
Der vorliegende Forschungsbericht präsentiert ausschließlich das Material, das im Rahmen dieser Untersuchung zusammengetragen und ausgewertet wurde. Während im ersten Teil dieses Forschungsberichtes die Zusatzanalysen von Lehrwerken, Lehrplänen und Statistiken methodisch begründet und detailliert aufgeführt werden, präsentiert der zweite Teil die mit einer Schülerbefragung in Zusammenhang stehenden Materialien, darunter die Fragebögen und die tabellarische Aufschlüsselung der Einzelergebnisse.
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Caponero, Maria Cristina. "A imagem do Brasil na Itália: divulgação do patrimônio natural, cultural e antropológico." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/27/27154/tde-23072009-161351/.
Повний текст джерелаАнотація:
O objetivo deste estudo é conhecer a atual Imagem do Brasil na Itália caracterizada como um receptáculo de conteúdos expressivos da comunicação e influenciada por fatores históricos, culturais, sociais, econômicos e outros, visando obter um reflexo da Imagem formada de um país e de seu povo por meio de estereótipos criados na mente dos leitores, como uma idéia consagrada, um cenário criado à distância, principalmente derivado da leitura de textos impressos pela mídia italiana. Partiu-se da dupla hipótese: de que sob a ótica da mídia italiana a Imagem do Brasil é negativa e pouco valorizada não despertando curiosidade a ponto de atrair grande número de turistas italianos; ou a Imagem é positiva, mas não está sendo suficientemente bem divulgada pelos meios de comunicação. Para análise foram coletados e averiguados metodologicamente uma série de discursos textuais divulgados pela mídia impressa, em particular obtidos por meio de catálogos publicados pelas Operadoras de Turismo Italianas pertencentes à ASTOI Associazione Tour Operator Italiani (Associação das Operadoras de Turismo Italianas), os catálogos publicados por outras Operadoras de Turismo Italianas não pertencentes à ASTOI, as reportagens publicadas em revistas italianas especializadas em turismo e outros artigos da mídia impressa italiana, exceto os publicados em jornais, delimitando-se para a investigação o período entre segundo semestre de 2004 e o primeiro semestre de 2006. Após esses dados terem sido colhidos e analisados cientificamente, podem-se concluir como principais resultados de que a Imagem do Brasil que está sendo divulgada na Itália é extremamente positiva, sendo o Brasil considerado um país com um exuberante patrimônio natural, divulgado pelas belíssimas praias; com um rico e diversificado patrimônio cultural, divulgado pela gastronomia, pela arquitetura e pelas festas populares; com um fascinante patrimônio artístico divulgado pela música e pela dança; com um patrimônio antropológico divulgado por um povo alegre e festivo, os quais constituem um país paradisíaco, não contaminado e animado atraindo basicamente pessoas interessadas em divertimento e aventura.This study has an objective to know the Brazils actual image in Italy understood as an expressive content receiver of the communication and influenced by some history, cultural, social, economic and others factors, sighting to obtain the Images reflection of some country and its people by means of the stereotypy created in the readers mint, as a consecrated idea, a scene created far away, mainly derived from reading some texts printed by the Italian media. Starting from the double hypothesis: or, from the point of view of the Italian media, the Brazils Image is negative and not very well valorized to attract a great number of Italian tourist; or the Brazils Image is positive but not very well published by the communication means. To make this analysis a row of textual speeches edited by the press media were collected and checked methodologically, specially some obtained by the catalogues published by the Italian Tour Operator members of the ASTOI Associazione Tour Operator Italiani (Italian Tour Operator Association), the catalogues published by others Italian Tour Operator not members of the ASTOI, some reports published at some Italian specialized tourism magazine, and some others articles of the Italian press media, except some published at the newspapers, it was delimitated for the investigation the period from the beginning of the second semester of 2004 to the end of the first semester of 2006. After this data had been collected and analyzed scientifically, it follows that, as a main result, the Brazils Image that has been published in Italy is extremely positive, the Brazil has been considered as a country owner of an exuberant natural inheritance, divulgated by very beautiful beaches; owner of a diversified cultural inheritance, divulgated by the gastronomy, by the architecture and by the popular festival; owner of a fascinate artistic inheritance, divulgated by the music and by the dance, owner of an anthropological inheritance, divulgated by the happy and festive people, which consist a paradisiacal country, uncontaminated and animate attracting basically people who is interested in entertainment and adventure.
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Pitchford, Susan R. "Ethnic tourism and image-making in Wales : the medium and the message /." Thesis, Connect to this title online; UW restricted, 1994. http://hdl.handle.net/1773/8854.
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Abulaila, Ahlam Attyya. "Woman in Islam: A Stereotyped Westernized Imagee in Nawal Al Saadawi's "Woman at Point Zero."." The University of Montana, 2008. http://etd.lib.umt.edu/theses/available/etd-07072008-002618/.
Повний текст джерелаАнотація:
The purpose of this thesis is to review the positions of women in Islam in light of the primary sources of faith, The Quran and Prophet Muhammads Sunnah, and hence, contributes to a better understanding of the highly stereotyped and Westernized image of Muslim woman as exemplified in the literary work of the Egyptian writer, Nawal Al Saadawi. The thesis focuses on how Nawal Al Saadawi, through her novel Woman at Point Zero, believes, as the Western world, feminists and readers do, that Islam has degraded the social status of women. She enforces the image of Muslim women as an oppressed, silent, victim of her religion. In doing so, she collaborates with the West and its image of the inferior status of Muslim/Arab women and the violence of patriarchal Muslim societies, strengthens the colonial, orientalist discourse and thus ends up being perceived in the Muslim and Arab societies as an agent of Westernization.
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Hayward, Rebecca. "'Now I am a wedow' : chaste images and misogynistic stereotypes of widows in medieval literature." Thesis, University of Cambridge, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.442520.
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SOUSA, LARISSA SANTIAGO DE. "IMAGES OF THE BRAZILIAN BUILT BY THE FOREIGNERS: FROM THE STEREOTYPES IN THE QUALIFICATIVE EXPRESSIONS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2009. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=32916@1.
Повний текст джерелаАнотація:
PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROPROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO
Este trabalho investiga os estereótipos sobre o brasileiro construídos pelos alunos estrangeiros do curso de Português como segunda língua (PL2E) da PUC-Rio. Objetivou-se identificar as expressões qualificativas, representadas em especial pelos adjetivos, verbos ou advérbios, e também substantivos, em relação à cultura brasileira, analisar essas avaliações dos alunos antes e depois de estarem imersos no Brasil e mostrar como elas podem interferir na comunicação intercultural. A análise revelou que: (i) grande parte dos alunos estrangeiros já tinham construído uma imagem prévia e estereotipada do brasileiro e do Brasil; (ii) os estereótipos construídos têm relação com as informações colhidas pelos alunos nos meios de massa como televisão, jornais, internet e também através de amigos brasileiros ou não e parentes; (iii) as imagens construídas pelos estrangeiros são positivas em relação ao brasileiro, e negativas quanto ao Brasil; (iv) a atitude positiva diante da imagem dos brasileiros e a exposição à cultura brasileira facilitam a interação nas situações interculturais desse aluno com brasileiros.
This paper investigates the stereotypes about the Brazilian people built by the foreign students in the Portuguese as a Second Language Course at PUC-Rio. The objective was to identify the qualificative expressions in relation to the Brazilian culture - specially represented by the adjectives, verbs and adverbs -, analyse these evaluations from the students before and after having been immersed in Brazil, and show how they can interfere in the intercultural communication. The analysis revealed that: (i) a big part of the foreign students had built a stereotyped image of the Brazilians and Brazil; (ii) the stereotypes have to do with the information collected by the students in the media, i.e. TV, newspaper, internet and also through Brazilian friends, Brazilians in general and relatives; (iii) the images built by the foreigners are positive in relation to the Brazilian and negative when it comes to Brazil; (iv) the positive attitude in relation to the image of the Brazilians and the exposure to the Brazilian culture make the foreigners interaction in the intercultural situations with Brazilian students easy.
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Abdalla, Fardosa. "Resistance of Female Stereotypes in The Bluest Eye : Destroying Images of Black Womanhood and Motherhood." Thesis, Södertörns högskola, Institutionen för kultur och lärande, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-24581.
Повний текст джерелаАнотація:
Stereotypes and myths are created by media to simplify and mystify reality. The two are used to form negative stereotypical images that are used as tools of social oppression in today’s white patriarchy. This essay will focus on how Toni Morrison’s The Bluest Eye depicts black womanhood and motherhood and resists the reductive images of black women through the narrative technique. In the text we find the stereotypical images of the Mammy and the Matriarch in the character Pauline "Polly" Breedlove, both simplifying and mystifying black motherhood but also condescending towards African-American family constellations. The text resists these images by making readers inhabit Polly who at first fits in to the two archetypes, only to then give us additional information and use an engaging narrative technique that invites the reader to decide if Polly really is the Mammy and the Matriarch.
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Jean, Elizabeth Ashley. "Stereotypical Media Images and Anxiety in Black Adolescent Girls." Kent State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=kent1556492963344352.
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Kanno, Patrícia de Souza. "Imagem corporal ideal: estariam nutricionistas projetando as suas imagens corporais sobre seus pacientes?" Universidade Católica de Brasília, 2009. https://bdtd.ucb.br:8443/jspui/handle/123456789/945.
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Previous issue date: 2009-10-30Esta dissertação realiza uma análise quantitativa da autojimagem corporal ideal de nutricionistas e a projeção ideal da imagem corporal de pacientes hipotéticos apresentando um grau de eutrofia, sobrepeso e obesidade. A pesquisa foi realizada por meio de um protocolo que possui a Escala de Silhuetas Femininas (ESF) que visa verificar as autoimagens reais e ideais das nutricionistas, bem como as imagens reais e ideais que as mesmas projetavam nos pacientes dos estudos de caso descritos e a Escala de Imagem Corporal (EIC) que visou detectar o tamanho real e ideal e definição muscular real e ideal tanto de nutricionistas quanto a projeção que as mesmas fizeram nestes pacientes. Esta pesquisa foi realizada com 400 mulheres, na qual 199 eram formadas e 201 eram estudantes do último semestre do Curso de Nutrição em um Universidade em Brasília/DF.(...) Os resultados permitiram detectar que as nutricionistas projetam autoimagem mais magra, porém mais fina e forte. Para a paciente eutrófica, as nutricionistas projetaram uma imagem ideal semelhante às delas, entretanto, para aqueles que possuíram grau de sobrepeso e obesidade as mesmas projetaram uma imagem ideal ainda acima do peso, distanciando do padrão de corpo que as profissionais almejam e o padrão que a sociedade impõe. Pode-se concluir que nutricionistas possuem construções estereotipadas nos indivíduos acima do peso, acreditam que não podem atingir uma imagem corporal magra, eutrófica mesmo com algum tipo de intervenção nutricional.
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Sousa, Fernando Henrique de [UNESP]. "Atribuição de características a posturas corporais segundo universitários." Universidade Estadual Paulista (UNESP), 2012. http://hdl.handle.net/11449/97454.
Повний текст джерелаАнотація:
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O estudo das impressões posturais causadas a observadores tem sido mais restrito do que os estudos relacionados a outros elementos da comunicação não verbal. O objetivo desta pesquisa foi investigar a existência de estereótipos em relação à postura humana. Foi utilizado um questionário contendo escalas de diferencial semântico composto por 24 pares de características de temperamento e personalidade, a partir do qual foi solicitado que cada participante atribuisse, através de uma escala visual, características para figuras de silhuetas corporais apresentando diferentes posturas. Cada participante julgou duas figuras resultantes de combinação de três tipos básicos: Figura A (Postura em alinhamento ideal), Figura B (Postura em hipercifose torácica) e Figura C (Postura em hiperlordose lombar). As figuras posturais foram apresentadas na forma de sombras e em vista lateral, diferenciadas por sexo. Participaram da pesquisa 300 indivíduos de ambos os sexos de diferentes cursos da UNESP campus de Bauru. Para a análise dos dados foi utilizada a estatística não paramétrica para comparação dos grupos investigados, admitindo-se nivel de significância de 5% (p<0,05). A análise dos dados demonstrou que os homens e mulheres julgaram o modelo masculino como mais positivo na postura alinhamento ideal, e como mais negativo na postura em hipercifose. Em relação ao modelo feminino, os homens e as mulheres julgaram a postura em hiperlordose como a mais positiva e a postura em hipercifose como mais negativa. Na postura em alinhamento ideal e na postura em hipercifose, os homens atribuíram maior valor ao modelo masculino, e as mulheres atribuíram maior valor ao modelo feminino. Na postura em hiperlordose, tanto os homens quanto as mulheres julgaram com valor maior o modelo feminino. Tais resultados evidenciaram a existência de estereótipos na amostra pequisada
The study of postural impressions caused to observers have been more limited than studies related to other elements of nonverbal communication. The objective of this research is to analyze and investigate the existence of human posture sterotypes. It will be used a questionnaire containing semantic differential scales composed of 24 pairs of temperament and personality characteristic. From this, each particpant, using a visual analogue scale, characteristics of figures showing different body postures. Each participant must judge two figures resulting from combinations of three basic types: Figure A (Posture in ideal alignment) Figure B (Posture in Thoracic Kyphosis) and Figure C (Posture in lumbar lordosis). Postural images will be presented in the form of shadows and in side view, differentiated by gender. Will be selected 300 subjects of both genders, of different courses of UNESP Bauru campus. For the data analysis will be used nonparametric statistics to compare groups investigated, assuming a significance level of 55% (p<0.05). In this study, significant differences have been observed in postural trials between the sexes, and also have been identified some significant correlations with gender differences. Data analysis showed that men and women judged the male model as positive stance in ideal alignment, and posture as more negative in kyphosis. Regarding the female model, men and women judged hyperlordosis posture as more positive posture and kyphosis as more negative. In ideal posture alignment and posture in Kyphosis, men attributed greater value to the male model, and women assigned greater value to the female. In hyperlordosis posture, both men and women judged with greater value the female role model. These results demonstrate the existence of stereotypes in sampling searched
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Sousa, Fernando Henrique de. "Atribuição de características a posturas corporais segundo universitários /." Bauru : [s.n.], 2012. http://hdl.handle.net/11449/97454.
Повний текст джерелаАнотація:
Orientador: Sandro CaramaschiBanca: Marcelo Tavella Navega
Banca: Lígia Ebner Melchiori
Resumo: O estudo das impressões posturais causadas a observadores tem sido mais restrito do que os estudos relacionados a outros elementos da comunicação não verbal. O objetivo desta pesquisa foi investigar a existência de estereótipos em relação à postura humana. Foi utilizado um questionário contendo escalas de diferencial semântico composto por 24 pares de características de temperamento e personalidade, a partir do qual foi solicitado que cada participante atribuisse, através de uma escala visual, características para figuras de silhuetas corporais apresentando diferentes posturas. Cada participante julgou duas figuras resultantes de combinação de três tipos básicos: Figura A (Postura em alinhamento ideal), Figura B (Postura em hipercifose torácica) e Figura C (Postura em hiperlordose lombar). As figuras posturais foram apresentadas na forma de sombras e em vista lateral, diferenciadas por sexo. Participaram da pesquisa 300 indivíduos de ambos os sexos de diferentes cursos da UNESP campus de Bauru. Para a análise dos dados foi utilizada a estatística não paramétrica para comparação dos grupos investigados, admitindo-se nivel de significância de 5% (p<0,05). A análise dos dados demonstrou que os homens e mulheres julgaram o modelo masculino como mais positivo na postura alinhamento ideal, e como mais negativo na postura em hipercifose. Em relação ao modelo feminino, os homens e as mulheres julgaram a postura em hiperlordose como a mais positiva e a postura em hipercifose como mais negativa. Na postura em alinhamento ideal e na postura em hipercifose, os homens atribuíram maior valor ao modelo masculino, e as mulheres atribuíram maior valor ao modelo feminino. Na postura em hiperlordose, tanto os homens quanto as mulheres julgaram com valor maior o modelo feminino. Tais resultados evidenciaram a existência de estereótipos na amostra pequisada
Abstract: The study of postural impressions caused to observers have been more limited than studies related to other elements of nonverbal communication. The objective of this research is to analyze and investigate the existence of human posture sterotypes. It will be used a questionnaire containing semantic differential scales composed of 24 pairs of temperament and personality characteristic. From this, each particpant, using a visual analogue scale, characteristics of figures showing different body postures. Each participant must judge two figures resulting from combinations of three basic types: Figure A (Posture in ideal alignment) Figure B (Posture in Thoracic Kyphosis) and Figure C (Posture in lumbar lordosis). Postural images will be presented in the form of shadows and in side view, differentiated by gender. Will be selected 300 subjects of both genders, of different courses of UNESP Bauru campus. For the data analysis will be used nonparametric statistics to compare groups investigated, assuming a significance level of 55% (p<0.05). In this study, significant differences have been observed in postural trials between the sexes, and also have been identified some significant correlations with gender differences. Data analysis showed that men and women judged the male model as positive stance in ideal alignment, and posture as more negative in kyphosis. Regarding the female model, men and women judged hyperlordosis posture as more positive posture and kyphosis as more negative. In ideal posture alignment and posture in Kyphosis, men attributed greater value to the male model, and women assigned greater value to the female. In hyperlordosis posture, both men and women judged with greater value the female role model. These results demonstrate the existence of stereotypes in sampling searched
Mestre
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Xu, Shanna, and Pengzhan You. "Western images of China : media representations of Chinese attempts to invest in Saab." Thesis, Högskolan Väst, Institutionen för ekonomi och it, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-4390.
Повний текст джерелаАнотація:
The aim of this thesis is to describe Western images of China by focusing on media representations of Chinese attempts to invest in Saab. Theories of media representation, orientalism, racialization and stereotype are applied and used in the qualitative discourse analysis in order to find out if there are orientalist and racialized stereotypes in the material. The findings show that there are orientalist stereotypes and racialized stereotypes presented in the material. The analysis also sums up that China is a country whose people are represented to be adaptable and to have amazing productivity, since China has cheap labor power and lax labor law. Furthermore, China is represented as a country whose financial power is strong and solid, Western media characterizes China as a threat. Moreover, Chinese negotiators who went to Sweden to negotiate not only are represented as full of ambitions, but also they are seen as the saviors for Western companies which are on the verge of bankrupt. This thesis contributes to the literature by filling the gap about the Chinese attempts to invest in Saab, which is characterized by Western media.
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MATOS, RICARDO VALADAO SIQUEIRA. "FUNK IMAGES IN THE NATIONAL MOVIES: STEREOTYPES AND ESCAPE LINES IN THE FUNK BALL PICTURES REPRESENTATIONS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2008. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=14181@1.
Повний текст джерелаАнотація:
Um dos principais aspectos da sociedade brasileira contemporânea é a grande
produção e proliferação de imagens, discursos e narrativas sobre a periferia e a sua cultura.
Os meios de comunicação de massa se apresentam soberanamente como os mais legítimos
divulgadores da realidade da periferia para o imaginário social. Mas podemos levantar os
seguintes questionamentos: como a mídia representa a cultura da periferia? Há uma
glamourização ou uma demonização dos elementos da favela? Que imagens escapam dos
clichês midiáticos? Esta pesquisa tem como objetivo analisar as imagens e os discursos da
mídia sobre o funk carioca. Buscaremos evidenciar os estereótipos imagéticos do cinema
nacional que associam o movimento funk à criminalidade, ao tráfico de drogas, à violência,
ao sexo precoce e à irresponsabilidade juvenil.One of the main aspects of contemporary Brazilian society is the major production and proliferation of images, speeches and narratives about the periphery and its culture. The mass communication media presents itself as the most legitimate reality advisers of the periphery to the social imaginary. But we can raise the following questions: how the media represents the culture of the periphery? Is there a kind of glamour or is there a demonization of the elements of the slum? Which images are beyond the media cliches? This research aims to analyze the pictures and speeches of the media on the “carioca” funk. We highlight the stereotypes imaging of local cinema involving the funk movement against crime, drug dealing, violence, sex and irresponsibility on precocious youth.
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Farrell, Michael James. "Images of backwardness and modernity : identity and the reproduction of stereotypes in a south Italian town." Thesis, University of Edinburgh, 1991. http://hdl.handle.net/1842/23884.
Повний текст джерелаАнотація:
The aim of this thesis is to explore the relationship between 'core' and 'periphery' in the context of a South Italian town clled Grottaminarda. It focusses on the way in which the people deal, in their everyday lives, with the process of integration into an economy and culture which extends far beyond the boundaries of the local community to national and supra-national levels. My contention is that integration has brought people face to face with images and stereotypes of backwardness and modernity. Consequently these images have become an important part of their identity; of the way they place themselves and perceive themselves as being placed in the social world. In this situation, people's self-positionings are a matter of struggle. Chapter One assesses the way in which the relationship between core and periphery has been approached in theory, and in the context of South Italy. The two approaches which have dominated - 'dependency theory' and 'action theory' are regarded as inadequate. The former is too mechanistic and economistic; the latter focusses too heavily on the interpersonal level and on the political arena. A new approach is suggested which shifts the analysis to the level of representation and identity. Living on the periphery is not just a matter of economic exploitation or political domination but is also a matter of the symbolic appropriations of a dominant culture. Chapters Two and Three provide an historical account of the relationship between core and periphery both in South Italy generally (in Chapter Two) and at Grottaminarda in particular (in Chapter Three). In Chapter Two, particular attention is drawn to the classification of the South as backward. In Chapter Three an attempt is made to show at what point the complex of images of backwardness involved in this classification became part of the everyday life of local people. Chapters Four and Five provide a basic picture of the geographical, demographic and economic chracteristics of the community. The former suggests that the putatively objective and neutral categories used to describe these basic facts about the town should not be taken for granted, but rather questioned in much the same way as the stereotypes of the South with which the thesis is concerned. In Chapter Five, it is shown that the contemporary local economy is characterised by continued precariousness together with an increased dependency on wider economic spheres. The next four chapters (Six to Nine) are the ethnographic 'backbone' of the thesis. The purpose of each is to describe the way in which the core images of backwardness and modernity have become part of people's everyday relationships. Each focusses on a particular set of relationships: the family and the life cycle; class and status; politics; and identity, and looks at the way in which people struggle for position in the core classification in the context of these relationships. The penultimate chapter before the conclusions is an attempt to characterise this struggle through the interpretation of the town's involvement in a national television quiz programme. Every aspect of the event is revealing of the nature of core-periphery relations and of the way in which they are reproduced through images of backwardness and modernity. It is also extremely revealing of the subordinate position of Grottesi within this relationship. The thesis concludes by emphasising that any attempt to suggest that local people construct their own identity, must be tempered with the recognition that the odds are stacked against them: their own 'strategic emplacements' are made in the context of a classification that has already placed them in a subordinate position.