Статті в журналах: "Image of Ukraine"

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PLIASUN, Olga. "IMAGE-BUILDING OF UKRAINE: LINGUISTIC ASPECT." Folia Philologica, no. 1 (2021): 55–61. http://dx.doi.org/10.17721/folia.philologica/2021/1/6.

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Modeling of the state image is an urgent problem of modern humanities. The article analyzes the image-buildingof Ukraine within the framework of linguistic imageology – an innovative linguistic direction, which is aimed at analyzingthe linguistic features of image construction.The aim of the article is a linguistic analysis of the image-building of Ukraine with a projection on current imagepublications about Ukraine in the modern media space. Realization of the set purpose provides the decision of a number of tasks, in particular: 1) definition of the extra- and intralingual factors providing construction in mass consciousnessof recipients of a positive image of our state; 2) media monitoring of current image publications about Ukraine in nationaland foreign mass media, which directly influence the formation of Ukraine's image; 3) elucidation of the main linguisticmarkers of modeling the positive image of Ukraine in such publications.Scientific novelty. The author considers the modeling of the state image in the context of media linguistic imageology –the newest direction of modern linguistics, focused on the search for linguistic dominants of image creation in the media.The author emphasizes the importance of taking into account a set of linguistic and extralinguistic criteria of state imagecreation, which include: broad informing of Ukrainian and foreign audiences about the main victories, achievementsof the country in various social spheres, what the leading state institutions and organizations are doing today (UkrainianInstitute, “Image Agency of Ukraine”, Ukraine Crisis Media Center, etc.), the use of special image-forming markersthat form in the mass consciousness of recipients a positive perception of Ukraine, such as emotional-evaluativeepithets, periphrastic, metaphorical constructions, phraseological transformations with expressive component etc. Thearticle analyzes the current image publications about Ukraine that appear in the media in connection with the releaseof the Ukrainian national football team in the Euro-2020 finals and the victories of Ukrainian athletes at the OlympicGames in Tokyo-2021.In conclusion, the author emphasizes that the problem of state image-building is extremely relevant forlinguistics, where the priority is to analyze the linguistic features of image creation. According to the author, in thiscontext, the task of the media linguist is to clarify effective linguistic tools for modeling a positive image of Ukraineat the textual level and identify effective language tools that will help to improve and “restore” the state image ina globalized media space.

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Tkachenko, Olena H., Olha P. Sydorenko, Iuliia O. Melnikova, Nina R. Myronets, and Andrii H. Smus. "media image of Ukraine." Linguistics and Culture Review 5, S4 (October 23, 2021): 203–17. http://dx.doi.org/10.21744/lingcure.v5ns4.1574.

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A positive image of the country on the international arena enables the state to pursue an active foreign policy, attract investment and tourist flows, and increase its prestige in the world. A positive political, economic, social, and cultural reputation in the world is very important for Ukraine, which is in a state of political crisis, military conflict in the East of the country, and at the same time has declared to uphold the European values and is aimed at joining the EU and the NATO. Ukraine is an attractive source of news in shaping the agenda of influential European media. In 2019, the catalyst of interest was the events of the presidential election campaign. This is one of the fateful periods of the country’s struggle for independence and democracy. The political course of the country in the international arena depends on the results of the will expression, which may indirectly affect the geopolitical landscape of Europe. Based on the content analysis of The Telegraph, The Guardian (UK); Die Zeit, Die Tageszeitung (Germany); Le Figaro, Le Monde (France) defined the semantic structure and emotional and evaluative tone of the media image of Ukraine.

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Tkachenko, Olha. "Reinventing Ukraine: Ukrainian National and Supra-National Identity in Contemporary Polish Opinion-Making Press." Colloquia Humanistica, no. 5 (December 17, 2016): 141–63. http://dx.doi.org/10.11649/ch.2016.010.

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Reinventing Ukraine: Ukrainian National and Supra-National Identity in Contemporary Polish Opinion-Making PressUkraine in XXI century has been experiencing new social and political changes which resulted into shifts of the national identity. It has left resonance not only within Ukrainian society but abroad as well. Historical events such as Orange revolution or Euromaidan provided new directions for reconsidering Ukrainian identity by the external actors. The image of Ukraine has been created abroad with the help of mass media, which enable the wide audience to receive information about particular events and make own conclusions. Information, presented in the opinion-making press worth better for deliberating the issue of identity. Thus, this paper seeks to investigate how Polish intellectuals present Ukraine in contemporary Polish opinion-making press. This research on the one hand provides understanding of Ukrainian identity problems, and gives possibility to examine positive and negative aspects of the way identity has been expressed. On the other hand, it demonstrates the way public opinion-makers in Poland perceive, construct and reconstruct identity of Ukraine, Ukrainian nation and present them to their society. The article seeks to investigate what attributes of Ukrainian identity were crucial for Polish media. What factors, historical events, cultural and political features, myth and symbols were important for deliberating Ukraine in Polish opinion-making press. Ponowne odkrycie Ukrainy: Ukraińska narodowa i ponadnarodowa tożsamość we współczesnej polskiej prasie opiniotwórczejW XXI wieku Ukraina przeżywa nowe zmiany społeczne i polityczne, które prowadzą do zmian tożsamości narodowej. To spowodowało rezonans nie tylko w społeczeństwie ukraińskim, ale również za granicą. Najnowsze wydarzenia historyczne, takie jak Pomarańczowa Rewolucja czy Euromajdan, na nowo ożywiły wśród podmiotów zewnętrznych dyskusję o ukraińskiej tożsamości. Zewnętrzny wizerunek Ukrainy kształtują środki masowego przekazu, które dostarczają szerokiej publiczności informacji o wydarzeniach historycznych. Informacje prezentowane w prasie opiniotwórczej są istotnym źródłem dla rozważań nad kwestiami tożsamości w ogóle. Artykuł ma na celu zbadanie, jak polscy intelektualiści przedstawiają Ukrainę we współczesnej polskiej prasie. Badanie umożliwi zrozumienie problemów ukraińskiej tożsamości, będzie także prezentacją pozytywnych i negatywnych jej aspektów. Zarazem jednak unaoczni, w jaki sposób polskie środowiska opiniotwórcze postrzegają, konstruują i rekonstruują tożsamość Ukrainy i narodu ukraińskiego i jak przedstawiają te kwestie społeczeństwu. Staram się jednocześnie wyjaśnić, jakie atrybuty ukraińskiej tożsamości – wydarzenia historyczne, cechy kulturowe i polityczne, mity i symbole – były istotne dla rozważań nad Ukrainą w polskiej prasie opiniotwórczej.

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Pliasun, Olga. "Image strategies of Ukraine: media linguistic discourse." Actual issues of Ukrainian linguistics: theory and practice, no. 38 (2019): 109–26. http://dx.doi.org/10.17721/apultp.2019.38.109-126.

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Globalization processes of the information era, mediatization of modern society make it possible to apply to image new methods of analysis. Since today’s state image is formed in media space, media linguistic area of image research seems to be one of the most promising. The relevant problem is connected with formation of effective image strategies, which we define as complex image actions, tactics, technologies etc. aimed at creating a successful image. The article analyzes innovative scientific investigations on image issues of leading world (A. Cheddad, J. Condell, K. Curranand, P. McKevitt, P. Diaz Rodriguez) and Ukrainian (H. Shevchenko, I. Kysarets, I. Lysychkina, O. Dobrozhanska, V. Fedorova) linguists. The author focuses on media discourse of image studies (works by V. Chekalyuk, I. Valevska etc.). It is postulated that media linguistic aspect of imageology is only developing and is considered mainly in the context of suggestive linguistics. The image potential of emotional-evaluative constructions, therapeutic metaphors / texts, reclamation lexems, verbalizers with positive semantics etc is determined. According to the author’s argumentation, such language formulas have strong suggestive properties. The linguistic component of state image strategies implementation is analyzed. The author states that in Ukrainian media space the strategies of positive self-presentation, highlighting uniqueness and appealing to values can be quite effective. The scholar studies the linguistic resource of image publications about Ukraine on official government pages in social networks (Facebook and Twitter). The author systematically proves that image strategies in modern communication achieve maximum effect when verbal communication is accompanied by visualization of image symbols, situations and associations. Thus, an effective image mark is created, where there is a sublimation of meaning and expression, which can be considered a certain suggestive ideal in modern media.

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Pilkov, Konstantin. "Recognition of international arbitration in Ukraine in figures." ASA Bulletin 30, Issue 4 (January 21, 2012): 767–69. http://dx.doi.org/10.54648/asab2012069.

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Arbitration practitioners often put Ukraine below the average ranking of countries in terms of recognition of arbitration. Ukraine's image of a not entirely arbitration-friendly jurisdiction is "promoted" with common thought about problematic enforcement of arbitral awards in Ukraine. However, in recent years Ukrainian legal system demonstrated significant progress in adherence to the arbitration-friendly approach. That progress had been measured during the study resulted in the research paper "Ukraine. Arbitration-friendly jurisdiction: 2011-2012 statistical report".

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Pipchenko, N., and M. Dovbenko. "PUBLIC DIPLOMACY AS A TOOL OF SHAPING THE PERCEPTION OF UKRAINE IN THE WEST AMID THE AGGRAVATION OF RELATIONS WITH RUSSIA." Actual Problems of International Relations, no. 138 (2019): 14–24. http://dx.doi.org/10.17721/apmv.2018.138.0.14-24.

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The article is devoted to the analysis of Ukraine’s public diplomacy in terms of aggravation of relations with Russia. Public diplomacy is researched as an instrument for shaping the perception of Ukraine in the West that is exposed to constant threats of information influence by the Russian Federation. The paper analyses the role of public diplomacy in shaping the favorable image of the state in the mass consciousness and ensuring national interests in the international arena. The peculiarities of the development of public diplomacy of Ukraine at the institutional and practical levels being intensified since 2014 after the beginning of Russian aggression against Ukraine, are determined. Conceptual documents and specially created institutions for shaping a positive perception of Ukraine abroad and disrupting negative influence of Russian propaganda are examined. As a result, the main directions of Ukraine's public diplomacy are the development ties with the public and media; realization of image, cultural and informational projects abroad; cooperation of governmental bodies for supporting foreign-policy interests. Through the content analysis of the Western media space on the coverage of Ukraine and the expert assessment of public diplomacy of Ukraine, the peculiarities of the influence of Ukrainian public diplomacy on shaping its perception in the West were identified and a set of recommendations was developed to improve Ukraine's perceptions in the face of aggravation of relations with Russia. These include developing West and Russian directions of public diplomacy, intensifying media coverage of Ukraine, changing narratives about Ukraine as well as engaging civil activists and artists for promotion the national interests abroad.

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Shneider, Vadim M. "THE IMAGE OF BELARUS IN MODERN UKRAINE." RSUH/RGGU Bulletin. Series Eurasian studies. History. Political science. International relations, no. 1 (2019): 66–75. http://dx.doi.org/10.28995/2686-7648-2019-1-66-75.

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Pliasun, Olga M. "Image strategies of Ukraine: media linguistic discourse." Актуальні проблеми української лінгвістики: теорія і практика, Вип. 38 (2019): 109–26.

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Koshelieva, Oksana. "EVOLUTION OF THE CULTURAL MODEL OF THE UKRAINE IMAGE IN THE INTERNATIONAL INFORMATION SPACE." CULTURE AND ARTS IN THE MODERN WORLD, no. 22 (June 30, 2021): 59–70. http://dx.doi.org/10.31866/2410-1915.22.2021.235894.

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The purpose of the article is to determine the sociocultural determinants of the transformation of Ukraine foreign image under the influence of domestic and foreign political events and the state of its coverage in the information space; to ascertain the evolution of the cultural model of the image of Ukraine in the international information space. The research methodology consists in the use of interdisciplinary methods and approaches to identify information and communication technologies aimed at the formation of the international image of Ukraine; the principle of historicism allowed determining the stages of changes in the information space and the transformation of the geopolitical situation around Ukraine; the structural and comparative methods were used to determine the international media positions on Ukraine, their influence on the formation of its image. The scientific novelty of the research is in the presentation of the Ukraine image as an expression of the mentality of a particular cultural and historical community, an indicator of cultural meanings, unique design, mechanism of realisation of a national culture through a set of sign objectivations formed within a particular cultural and historical space and consolidated in the mental representations of individuals. Conclusions. It is proved that the negative image of Ukraine created by Western media affected the development of its tourism sector, the promotion of national cultural heritage and the investment climate significantly. The modern image of Ukraine is undergoing reformatting; there are significant cultural, political, and economic changes. The cultural model of the positive image of Ukraine in the international information space is determined by a properly structured state cultural policy and the effective use of modern image-making tools that can set it on the path of cultural, political and economic stabilisation.

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Tarnavska Iryna Olehivna. "EXTERNAL MEDIA IMAGE OF UKRAINE (BASED ON “THE GUARDIAN” MATERIALS)." International Journal of Innovative Technologies in Social Science, no. 6(18) (September 30, 2019): 28–36. http://dx.doi.org/10.31435/rsglobal_ijitss/30092019/6674.

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The purpose of the article is to identify the main tendencies of the coverage of Ukrainian themes by the British media resource The Guardian during 2013– 2019. The selection of the research object is based on the media type (“quality newspaper”, which does not depend on the influence of large capital, political parties and any other institutions), its reputation and the developed multi-platform model of content distribution among the international audience.Having used the methods of monitoring, comparative and quantitative content analysis of the array of texts, published on the online resource theguardian.com for the period of time from 2013 till 2018, the specificity of the presentation of Ukraine by one of the most influential international media is analyzed and as a result, we can state that it tends to be of a sporadic nature. The study is based on the manual search of publications, which included over 4,000 materials of various genres on Ukraine-related topics. As the selection criteria, we used the thematic direction of the texts, the chronological framework (2013-2018), and the context of events.The survey results have showed that there are certain gaps in the implementation of Ukraine's information policy, the level of interest in Ukrainian topics depends on the degree of events’ resonance, and the main focus of the British media is on the reforms implementation, the introduction of a visa-free regime with the EU, the provision of financial assistance to Ukraine and adaptation of Ukrainian legislation in line with the European law norms. The study has found that there is a rather negative trend: the British press mentions Ukraine mainly in the context of the actualization of Russian issues, which does not contribute to the formation of a country’s positive image among international community. Only a competent systematic information policy, which ensures the nuances of a comprehensive coverage of Ukrainian eurointegration aspects, can improve the situation, described in the article. Given the active phase of the European integration processes in Ukraine, namely the introduction of a relevant action plan and the reforming process in the key public spheres in line with EU requirements, it is extremely important to inform the global community about the progress, being made towards the European future of Ukraine. The following can be achieved through the formulation and dissemination of clear “messages” about Ukraine among the international media that will protect the country’s interests, improve its image and ensure a permanent presence in the global information space.

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Yalova, Olena. "Image of Ukraine in the World: Current Status, Prospects and Challenges." Diplomatic Ukraine, no. XX (2019): 698–703. http://dx.doi.org/10.37837/2707-7683-2019-45.

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The article focuses on the need to create an international image of Ukraine. The analysis of the world rankings shows that in the eyes of the international community we are a corrupt low-income country with a beseeching glance at the international community and a serious armed conflict with Russia, which results in the negative image of Ukraine. The country’s leadership does not regard the creation of a positive image of Ukraine as an extremely important task, therefore leading to the continued absence of a branding strategy. The author believes that it is necessary to determine the authority that will be responsible for the international image of the country and will help coordinate cooperation between all organizations, whether governmental or non-governmental. In Ukraine, it is necessary to overcome the bureaucratic red tape and narrow-mindedness. There is an urgent need for an elaborate strategy, in which all the mechanisms and tools to create the right image of the state should be involved. According to the author, access to the global information space looks promising. Ukraine should vigorously shape global media landscape and use the potential of its news agencies. Official state diplomacy should actively participate in the process of forming a positive international image of Ukraine. It is also necessary to thoroughly study and adopt foreign experience. Ukraine is the largest country in Europe, with rich cultural heritage, history and traditions. Currently, economic indicators are at a low level, but a prospect of their growth can attract foreign investment. The analysis of the image of Ukraine shows that the country is not consciously managing it. However, even minimal efforts can significantly improve the country’s position in the global perception. We have something to be proud of, we just need to start talking about it and bring it to the wider world audience. Keywords: international image, Ukraine, state diplomacy, information space, world ranking.

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Bikir, Kateryna. "The internal political image of Ukraine as an important factor of modeling state image policy." Bulletin of Mariupol State University. Series: History. Political Studies 10, no. 27 (2020): 64–75. http://dx.doi.org/10.34079/2226-2830-2020-10-27-64-75.

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The article analyses the internal political image of the state and its influence are on the external political image. Interdependence of the internal political and the external political image state is also shown. This article demonstrates once again high actuality and urgency research the internal political image of Ukraine, as an important factor and basis for producing a guided the state image policy. Understanding of the internal political image helps planning the actions for creation actual image of the state on the world arena. It is found out in article, that forming and realization of image policy of the state with every year becomes more actual task for every state in the world. The author offers in the article authorial determinations of "political image of the state" and of "internal policy image of the state". Also the article faces in detail the historical features the perception an image of Ukraine. Although, article shown and analysed the functions of the internal image policy. And on this basis author suggests actual and clear tasks for the improvement of internal image policy of Ukraine. Separate attention in article is spared to consideration of features of mentality of people of Ukrainians. On the analysis of the positive and negative factors of internal image policy, author proposes the most effictive methods of their use. The article determinates the political image of the state and shows its functions. The structure of political image of the state is also considered, that allowed yet deeper to see intercommunication of internal and external image of the state. Also author gives further directions of research, that will allow to create more effective image policy of Ukraine.

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Buhrak, Volodymyr. "Transformation of ideas of iconographic image in Ukraine." Ukrainian Religious Studies, no. 42 (October 24, 2006): 135–44. http://dx.doi.org/10.32420/2006.42.1835.

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After the Christianization of Kievan Rus, folk elements began to penetrate into church painting. The culture that has been formed in the people for centuries, in accordance with the regularities of the mechanism of ethno-confessional syncretism, could not but interact with the new Christian culture for Ukraine. Christianity, though sometimes using various means to counteract it, still failed to eradicate the most persistent Christian motives from the minds of its people throughout the centuries of its existence. Ukrainian tolerance and creative forces of the people contributed to the development of religious cult and art, which over time gained national features and characteristics.

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Koman, M. M. "Using the satellite images for the territory of Ukraine." Ukrainian hydrometeorological journal, no. 26 (December 22, 2020): 24–36. http://dx.doi.org/10.31481/uhmj.26.2020.02.

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The purpose of this article is to identify the wind direction and speed using the images from geostationary satellites and through application of two-dimensional wind vectors, the magnitude and direction of which corresponds to the speed and direction of cloud masses, on a satellite image. The results may be used for making a short-term forecast of dangerous weather events within the territory of Ukraine. To make the technique work, it is necessary to select cloud areas on a satellite image using the threshold method. Then, based on the brightness temperature distribution between two tracking modules (parts of an image based on which two consecutive satellite images are compared), the maximum correlation coefficient for infrared brightness temperature is to be determined. The coefficient corresponds to the movement of cloud masses and sets the beginning and end of the wind direction vector. To determine the optimum application of the technique for the territory of Ukraine, the analysis of accuracy of tracking modules of different sizes was also performed. The analysis revealed that the accuracy of determining the wind vector direction depends on the tracking module size: the larger it is, the more accurate is the direction vector found, but given that the time interval between images is 15 minutes, the optimum algorithm to be used in Ukraine is the one with 5x5 pixel tracking module. The technique performance was also compared with the data of ICON and GFS forecast models. The results of the applied algorithm showed that the direction of air masses was more reliable than the data retrieved from the above-mentioned forecast models, because the algorithm analyzes the real-time movement of air masses while the forecast models assess the formation and movement of air masses in advance (with an interval of several hours up to dozens of hours). Numerical wind speed forecast of ICON and GFS models is more accurate, because the algorithm determines the wind speed based on the movement of cloud masses on satellite images whereas the forecast models consider several factors (pressure fields, development and subsequent evolution of cyclones, anticyclones, geographical characteristics etc.) which makes them more realistic.

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Kysliuk, Konstiantyn. "Features of the representations of Ukrainian identity in the visual content of popular telegram channels." Bulletin of Mariupol State University. Series: Philosophy, culture studies, sociology 10, no. 19 (2020): 37–48. http://dx.doi.org/10.34079/2226-2830-2020-10-19-37-48.

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In the article had been considered the features of the representations of Ukrainian identity in the visual content of 5 most popular Telegram-channels («Ukraine 24/7»; «Ukraine now», «Ukraine Online», «TSN», «Insider UA»). Two groups of its markers had been determineted – Political Identity (combination of blue-yellow colors, national banner or emblem (trident) as the center of the image or the dominant background) and Military (man and women in Ukrainian military uniforms, weapons and military equipment) In fact, the share of which markers had been highest than formally 2–3% of the total visual content for every group. The first group, which embodies the civic and political identity, had been determineted as a leading Its spread had been explained by the direction of the current government's domestic policy on «citizens of Ukraine» who were not differentiated according to geopolitical and value preferences. The production of Military markers had been explained by the continuing relevance of military news in the context of the undeclared war between Russia and Ukraine. It also reflects the state of partial military mobilization of public consciousness over the past 6 years. The broadcast of such images in the Telegram had been detached from its traditional basis – a real, ethnically charged identity. Whose identification characteristics (uniform, chevrons, stripes, awards, badges on military equipment) had been not brought to the center of image. On the basis of previous researches of the author had been noted that another – ethnically charged level of Ukrainian identity was more widely represented on social networks Facebook and Instagram. There Ukraine was associated with a woman in a national costume or an image of a field with ripe wheat or sunflower. The greater share of accompanying military images (14% of the total visual array in Facebook communities), the presence in their visual content of a special female military (3%) did not really change the narrative «Ukraine as a woman does not want war». In these communication channels had been found the only common present day symbol of Ukraine, both visual and memorial, – the images of the Independence Monument on the square of the same name in Kiev. This clearly demonstrates the incompleteness of Ukraine’s postmodernization processes, including at the area of values, cultural memory and the hierarchy of identities.

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Bohatyrets, Valentyna, and Olena Yehorova. "‘Ukrainian Institute’ as a Strategic Narrative of Ukraine’s Positive Image Making." Історико-політичні проблеми сучасного світу, no. 37-38 (December 18, 2018): 228–33. http://dx.doi.org/10.31861/mhpi2018.37-38.228-233.

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The research aims to delve into the problem of systematic neglecting and denying of the tools of soft power in Ukrainian foreign policy. The key issue of the project is to disclose the importance of cultural diplomacy and explore the significance of different countries’ cultural institutions abroad. The research highlights the examples of successful implementation of cultural diplomacy cases and its role in crafting the approaches in bridge-building between Ukraine and the world during the years of its gaining independence. The objective is to point out the value and the potential of such institutions in today’s globalized world. Noteworthy, the Ukrainian Institute (UI) was established by the Ministry of Foreign Affairs of Ukraine in 2017. The key message of ours is to show that Ukrainian Institute could make drastic changes in the approaches to the cultural diplomacy of Ukraine by promoting a positive image of Ukraine around the world, fight stereotypes, foster business connections, facilitate mutual understanding, attract investments and tourist, and put our country on the map. We also have to deal with the syndrome of the international community fatigue in terms of Ukraine and its careless attitude and disconnectedness in reforming and advancing of key branches of the Ukrainian society as well as unsuccessful tackling of corruption issues. Thus, we need to concentrate our efforts on showing relatively new Ukraine, fight international community’s unawareness and recognition of Ukraine, and give the voice to our rich and vibrant cultural sector. Keywords: soft power, cultural diplomacy, cultural institute, Ukrainian Institute, image-building, foreign policy, Ukraine

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Tkachenko, Olena, Olga Sydorenko, and Liudmyla Dudchenko. "Regional segment in the news content of the central television of Ukraine." Obraz 35, no. 1 (2021): 114–21. http://dx.doi.org/10.21272/obraz.2021.1(35)-114-121.

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The article reviews the news content of all-Ukrainian television media. It was found out that the news information on Ukrainian television is represented by the following thematic segments: socio-political / military, criminal, social, cultural and artistic, emergency materials. In consideration of the significant number of materials with the negative contextual connotation (socio-political, social, criminal) television media potentially form both negative internal and external images of the country as a whole and the local image of its regions. The general trends in the formation of the media image of a particular region are determined on the example of the coverage of Sumy events by rating TV channels. It was established that information about the region is presented in the vast majority of materials of criminal subjects and negative news from the socio-political and social spheres, which results in the formation of an image of the territory with a «minus» sign.

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Chaban, Natalia, and Lisa Claire Whitten. "Youth Perceptions of the EU and the Baltic States in Ukraine: Emotive Attitudes and Images." European Foreign Affairs Review 26, Issue 4 (December 1, 2021): 599–628. http://dx.doi.org/10.54648/eerr2021045.

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This article analyses the perceptions that young people in Ukraine have of the European Union (EU) and the Baltic States. Based on a qualitatively rich data set from surveys carried out with students across four regions of Ukraine – Kyiv, Odesa, Ivano-Frankivsk and Kharkiv – the paper draws on International Relations (IR) image theory to analyse the cognitive, normative, and emotive elements of youth perceptions of the national Self of Ukraine and the important Others of the EU and the Baltic States. Several key findings emerge from the study: (1) youth in Ukraine have broadly positive attitudes towards the EU and the Baltic States; (2) young people in Ukraine report greater familiarity with EU affairs than those of the Baltic States; but (3) attitudes to the EU are predominantly cognitive while (4) attitudes to the Baltic States are predominantly emotive; and finally (5) youth in Ukraine perceive the EU and Baltic state Other in normatively positive terms but the national Self in normatively negative terms. Our findings underline the centrality of the emotive aspect of IR image theory in public perception research and in processes of political socialization. This study therefore makes an important contribution to theoretical literatures on IR image as well as providing a timely empirical analysis with direct relevance to EU external relations diplomacy and the development of EU neighbourhood policy. European Union, Ukraine, Baltic States, International Relations, Image Theory, Mental Mapping, Public Perception Research

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Pliasun, Olga. "Syntaxic tools for creating the image of Ukraine in media space." Actual issues of Ukrainian linguistics: theory and practice, no. 40 (2020): 71–85. http://dx.doi.org/10.17721/apultp.2020.40.71-85.

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The article analyzes syntactic potential of constructing the image of Ukraine in modern mass media. The author argues for the need to apply a comprehensive approach to the analysis of language tools of image construction. In particular, the scholar emphasizes the importance of exploring different types of image media texts that are the main carriers of image information about the country. The scientist’s attention is focused on the ambivalence of most image texts, which, depending on the author's intention, subjective interpretation of the information covered can have both a positive and a negative impact on the state image. The paper consistently proves that the features of constructing the image of Ukraine are most clearly revealed at the syntactic level, which is explained by the specific intonation of the phrase, the emotional-evaluative nature of the presentation of the material, etc. The image potential of different types of oppositions, where the first component forms a positive state image and the second component contributes to the formation of a negative image of Ukraine, is analyzed. Moreover, a highly productive syntactic tool for shaping the image of the country is syncrisis based on contextual opposition. Equally effective in the process of constructing the state image is the use of expressive syntax. Thus, in particular, the use of rhetorical exclamations in image media publications with meliorative meaning contributes to the construction of a positive state image. At the same time, rhetorical questions introduced into the image text often have pejorative semantics and thus form a negative image of Ukraine. In addition, effective syntactic means of creating state image in media are anepiphor, parceling and antiphrase statements that emphasize the author's attitude to the events described. The conducted research convinces that the syntactic system of language represents a wide palette of expression of author’s modality, subjective-evaluative interpretation of information and, as a result, the image of the state that is formed in the mass consciousness.

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Ospishcheva-Pavlyshyn, Mariia. "Image of Ukraine in the Works of Western Artists (Kyiv Murals)." Artistic Culture. Topical Issues, no. 17(1) (June 8, 2021): 59–64. http://dx.doi.org/10.31500/1992-5514.17(1).2021.235128.

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The article addresses the classification of Kyiv murals of the early 21st century, made by foreign artists (USA, Canada, France, United Kingdom, Belgium, Australia, Spain, Portugal, Argentina, Brazil, Costa Rica, South Africa, etc.). The image of Ukraine in the work of these artists, who got to know Ukraine forcedly, episodically, and inevitably scarcely, isthe image of the Other on the territory of this Other. As a result, “others” (foreign artists) overcome their own otherness and enter into cultural dialogue with other culture and the city, the notable part of which their murals become. Along with animalistic motifs (mainly ornithological), this area is dominated by the archetypal images of Ukrainian history and culture, bizarrely supplemented by their own reminiscences and additions (mural Berehynia). However, signs of simulacrum is not the case. It is rather a carnival fantasy that traces the influence of Baroque culture, which has deep roots in Ukraine. There are precedents of collaboration with Ukrainian authors (mural Vidrodzhennia (Renaissance) by Julien Malland and Oleksii Kyslov). Occasionally, foreign artists use only certain attributes of local life (embroidery pattern), directly reflect on the impressions of the present, transplanting them into the European context (mural Night Kyiv). Also from time to time they turn to real characters of national history and culture (Serhii Nigoian, Lesia Ukrainka, in the latter case Guido van Helten boldly reformed the established image iconography of the “daughter of Prometheus”, giving his heroine the features of a modern feminist), as well as sports (gymnast Hanna Rizatdinova). It was concluded that there is a long-term cultural dialogue between the West and Ukraine, with the first party presenting maximum interest and tolerance.

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Pliasun, Olga. "Taras Shevchenko in image strategies of modern Ukraine: linguistic argumentation." Actual issues of Ukrainian linguistics: theory and practice, no. 36 (2018): 115–38. http://dx.doi.org/10.17721/apultp.2018.36.115-138.

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Анотація:

The article concentrates on important issues of linguistic imageology – a new direction in the humanities which investigates linguistic peculiarities of image creation. Current research is focused on studying linguistic aspects of image formation in modern mass media which can be done within the framework of an innovative humanitarian discipline – medialinguistic imageology. This newly discovered linguistic branch analyses both linguistic and extralinguistic characteristics of image shaping. Exploring the conceptual apparatus of medialinguistic imageology, the author reveals that a great deal of its notions is of integral nature, i.e. they were borrowed in science from military and political terminology systems. Simultaneously, new concepts in this field are constantly being developed. One of such brand new notions in medialinguistic imageology are concepts “image strategy” and “image strategy of a state”. The author aims to give a comprehensive analysis of these notions in media linguistics. The main objective of the paper is to explore linguistic factors of formation of Ukraine’s national and international image in contemporary mass media. Content analysis of recent publications about Ukraine conducted by the researcher clearly indicates that precedent names of culture play a critical role in the process of creating the image of the state in media. Such prominent figures as Yaroslav the Wise, Bohdan Khmelnytsky, Grigory Skovoroda, Taras Shevchenko etc. are regarded as cultural markers of the country. They are perceived by recipients as certain symbols that form the idea of the Ukrainian culture. The data obtained clearly show that precedent proper name Taras Schevchenko is an essential part of Ukraine’s image campaign, within which the author emphasizes a number of image strategies (i.e. the strategy of universal image, target image strategy, “positioning” strategy, “mythologization” strategy, “emotionalization” strategy, “visualization” strategy, “creative explosion” strategy etc.). The results of the author’s research convince that the appeal to Kobzar as Ukraine’s “business card” can be quite effective in the framework of the Ukrainian image campaign. The findings are of direct practical relevance.

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Olishevska, Yuliya. "SPECIFICS OF GASTRONOMIC BRANDING OF UKRAINE." GEOGRAPHY AND TOURISM, no. 53 (2019): 27–34. http://dx.doi.org/10.17721/2308-135x.2019.53.27-34.

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Goal. The main purpose of this article is to determine the directions of formation of the gastronomic brand of individual regions of Ukraine and the country as a whole is the main purpose of this article. The object of the study is gastronomic branding of the territory of Ukraine, and the subject is methodological approaches to determining the gastronomic brand of the territory and the analysis of factors of its formation. Methodology. Works on a regional marketing, tourism management, as well as scientific publications on gastronomic tourism and tourist branding of the territory is methodological basis of the research. A systematic approach is used, which is the basis of geographical and tourism scientific studies, as well as methods of analysis, synthesis, descriptive and comparative geographical. Results. Determining the features of gastronomic tourism and the main factors that influence the formation of the gastronomic brand and the image of the territory are the results of the study presented in this publication. It is found that the most commonly used is the term "gastronomic tourism", proposed by the World Association of Gastronomic Tourism in 2012, which is considered to be a type of travel in order to get an authentic experience based on the culture of consumption of food or drinks, acquaintance with their unique places and culture through national cuisine. The gastronomic brand is to promote the territory as a manufacturer or exporter of unique high quality food products. Branding is an important element in the development of a country. Brand is defined as the competitive identity of a particular locality (place or region or country as a whole). The main components of the gastronomic brand: well-developed gastronomy and availability of specialists in the field of organizing food establishments using traditional products and availability of authentic food (authentic products) and gastronomic events as well as festivals, competitions. Gastronomic image is a stable representation of the population of the country and partners about the prestige, the quality of services in the sphere of services and food, the quality of life of the population and the culture of consumption of products. The factors of formation of the general image of the country and the image of individual regions are different. The image of the region is a more dynamic characteristic of the activity a local territory. It form in society over a long time and based on personal beliefs of the people. It is a result of prevalence of diverse information about the region, living conditions, work and recreation. Forming a positive image of Ukraine by promoting gastronomic tourism will increase the country's competitive advantages in the tourism industry at the global level. Scientific novelty of the research is the definition of the gastronomic brand of the territory, its main components and the discovery of methodological approaches to geobranding of the territories. Practical significance. Pleasure the tourist needs by diversifying the tourist offer and creating new tourism products, including gastronomic brands and tours, determines the applied value of the study. Expanding the range of tourist offers at the expense of gastronomic attractions will provide a strong development of both individual regions and the country as a whole.

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PLIASUN, Olga. "EXTRALINGUISTIC MOTIVATION FOR THE FUNCTIONING OF UKRAINE`S IMAGE IN MODERN MEDIA." Actual issues of Ukrainian linguistics: theory and practice 34 (2017): 50–75. http://dx.doi.org/10.17721/apultp.2017.34.50-75.

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Анотація:

The present article analyzes the internal (national) and external (international) image of Ukraine from a linguistic point of view. The article examines basic communicative functions, correlated with the image of the state, which are distinguished in political science (e.g. identification, idealization, opposition, nominative function, aesthetic function, address function etс. ). The author studies these functions in the projection on the image of Ukraine and reveals that most of the analyzed functions have a common emotive component. The author concludes that medialinguistics as a modern branch of humanitarian knowledge makes it possible to identify the emotive (evaluative) function which is realized in all media texts. The article also deals with investigations of current publications in Ukrainian and foreign media related to the image of Ukraine. The emergence of these publications is connected with the annual Eurovision Song Contest, which this year was held in Kyiv. The primary interest of the given article is the analysis of the principles of creating a high-quality brand of Ukraine that is still the prospect for future research.

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Kalenychenko, T. A. "Formation of the image of military chaplains in Ukraine." Ukrainian Religious Studies, no. 76 (December 1, 2015): 172–83. http://dx.doi.org/10.32420/2015.76.610.

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Kalenychenko T. A. Since the spring of 2014, we can observe the movement of update of military chaplaincy, the emergence of mass volunteering by religious leaders. While Ukraine only continues to develop a new Chaplaincy service, society has already received the first presentation about the priests at the forefront thanks to the work of the Ukrainian media. In this article, author examines the messages about the military chaplaincy of key media and analyzes the way in which the image was formed from the military chaplain to a secular society, and the role it has assumed.

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Gubersky, L. V. "The Ways to Provide a Positive Image of Ukraine." Актуальні проблеми міжнародних відносин, Вип. 37, ч. 2 (2002): 5–9.

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Motyka, S. "THE RELEVANCE OF FORMING THE IMAGE OF THE ARMED FORCES OF UKRAINE." Visnyk Taras Shevchenko National University of Kyiv. Military-Special Sciences, no. 2 (42) (2019): 46–49. http://dx.doi.org/10.17721/1728-2217.2019.0.46-49.

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The image of the Armed Forces of Ukraine is a complex and multifaceted socio-psychological and political phenomenon. A professionallycreated image functions as the most adequate informational object, creating public affection and recognition assuring the adequate perception of the Armed Forces as the power institution of the state. Thus, there's a relevant national challenge to form the positive image of the Armed Forces of Ukraine, and the numerous and versatile definitions of the term "image", the existence of a great number of approaches aimed at interpreting this definition, prove the multilateral aspects, the multidimensional categories and the significant scientific interest to this particular challenge.The Armed Forces of Ukraine is one of the most important elements of the political system of both state and society. In accordance with the Law of Ukraine "On the Armed Forces of Ukraine", the purpose of their existence is the protection of national interests, territorial integrity and inviolability of state borders. Considering the current state of development of the Ukrainian society, the state and its Armed Forces which is determined by the permanent increase of importance of the spiritual component, the issues of patriotic education and forming the image of the Armed Forces, are becoming the top state priority.The realities of modern life determine the objective necessity to develop a clear concept and the generic PR-strategy of the informativecommunication policy of the Armed Forces at a national level, with the aim to establish their positive image, based on the scientific approach and prominent world experience, yet taking into account the modern Ukrainian realities.The international experience has a variety of examples when the implementation of image technologies happens to play a significant role in solving a number of internal state developing tasks, namely: harmonizing the military-civil relations; increasing the level of the military-patriotic education and the general awareness of society in terms of task and activity of the Armed Forces, establishing firmness and sustainability of the moral-psychological state of the subordinated personnel, reinforcing military discipline etc.The information on the Armed Forces of Ukraine is to reflect the actual state of affairs. It is the irrelavance and the disproportion of theinformational material about the Armed Forces of Ukraine and the realities of life that has promoted the lack of trust in the course of the years of Independence, not only to the military command in particular, but to the state authorities as a whole.The article presents an analysis of the relevance of forming the image of the Armed Forces of Ukraine.

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Yenin, M., and A. Stefanovych. "Media image of the Armed Forces of Ukraine as a component of the popularization of the military service among young people." National Technical University of Ukraine Journal. Political science. Sociology. Law, no. 4(52) (December 21, 2021): 6–16. http://dx.doi.org/10.20535/2308-5053.2021.4(52).248125.

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The article is devoted to the problem of covering news about the Armed Forces of Ukraine in the Ukrainian mass media, which shape the image and prestige of this profession at the national level. Different approaches to defining the concept of “image” and the specifics of building a media image are considered. It is established that the image of the Armed Forces of Ukraine has an impact not only on the civilian population, but also performs an educational and motivating function on servicemen. The main attention to the conceptualization of the concept of “image” is focused on the sociological approach, in particular, a significant role is given to symbolic interactionism. Image, in particular media image as a phenomenon that involves the two-way interaction of the exchange of certain symbolic signs, is studied. This approach helps to determine the role and influence of the media in the process of transmitting information to the audience. The specifics and position of military service in Ukraine are considered, its popularization as one of the elements of military-patriotic education is analyzed. An analysis of the issue of youth readiness to defend Ukraine is presented and what factors may reduce the attractiveness of military service. It was found that information in the media, which forms the image of the Armed Forces of Ukraine, can influence the involvement of young people in the military sphere. Based on the content analysis of the new media segment (Telegram messenger), the main areas in the field of view of journalists that related to the activities of the Armed Forces have been identified. The positive and negative characteristics of the media image of the armed forces have been studied. A number of narratives that can have a positive impact on the promotion of military service among young people have been identified through the use of qualitative paradigm techniques (interviews and focus group discussions).

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Pliasun, Olga. "Media image of Ukraine in a projection onto COVID-19: a linguistic view." Actual issues of Ukrainian linguistics theory and practice, no. 41 (2020): 119–34. http://dx.doi.org/10.17721/apultp.2020.41.119-134.

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Анотація:

The article is devoted to the analysis of linguistic dominants of Ukraine’s media image modeling during the COVID-19 pandemic. The research is conducted within the framework of a new direction of linguistics – media linguistic imageology, that in both Ukrainian and world linguistics is just beginning to develop, which determines the relevance and scientific perspective of the work. The article highlights the connection of media linguistic imageology with such neolinguistic areas as media linguistics, PR-linguistics, psycholinguistics and suggestive linguistics. The basic principles of linguistic analysis of media image texts about Ukraine are determined, the expediency of their division into two groups is argued: 1) image texts in which information is presented in order to form a positive image of Ukraine (meliorative image texts), 2) media publications which de jure are not image texts but they are such de facto, for instance, media texts about events in political, economic, social, medical and other areas that in one way or another affect the formation of a negative state image (pejorative image texts). Thus, in particular, analyzing media publications about COVID-19, the author includes materials on the development of domestic tourism and the positive aspects of distance learning to the image texts of the meliorative type. The special role of the projects "Travel around Ukraine" and "Tourist Magnets of Ukraine" for repairing the national image in media is emphasized. In turn, the author notes that despite numerous problems in the field of education, its image in the Ukrainian media is generally constructed in a positive way. In the discourse of linguistic analysis, the main image-forming markers of meliorative image texts are the use of metaphorical language, epithets, lexemes with emotionally evaluative positive connotation, new phraseology with positive semantics etc. At the same time, the author emphasizes that the pejorative image texts caused by COVID-19 are media publications about problems in medical, economic, social etc. industries. To create an atmosphere of fear, hopelessness and panic in media publications of this type, journalists use amplifying modal particles and paraphrases with negative contextual semantics etc. The author summarizes that today's media image of Ukraine is quite contradictory. In the author's belief, in the difficult conditions of a pandemic a mediator should focus on axiological and ethical principles, information hygiene and respect for recipients.

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Mikheiev, Andrii. "The Image of Ukraine in Great Britain during 1919–1920s." Kyiv Historical Studies 12, no. 1 (2021): 22–27. http://dx.doi.org/10.28925/2524-0757.2021.13.

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The article examines the evolution of the image of Ukraine in the intellectual discourse of the British Empire immediately after the First World War, i.e., during 1919–1920s. This period was marked, on the one hand, by the continuation of the national liberation struggle within Ukraine and, on the other hand, by discussions on the post-war arrangement of Europe and the world at the Paris Peace Conference. Great Britain, as one of the victors in the war, as well as one of the most powerful states at the time, took an active part in these discussions, and the future of Ukrainian lands significantly depended on its position. Therefore, it seems interesting to trace the image of Ukraine that has developed among British intellectuals and politicians at this time, because it also made impact on the attitude of British diplomats to the Ukrainian question at the Paris Peace Conference. To achieve that goal, the article will analyze the attempts of the UPR Directory to establish contacts with British diplomats, the works of the famous British geographer and geopolitician Gelford Mackinder, the views of a prominent British statesman of the 20th century, and during 1919–1920s the Minister of War Winston Churchill, a booklet on Ukraine, issued by the Foreign Office in 1920, as well as the position of the then first man in the UK, British Prime Minister David Lloyd-George. Such a comprehensive view will provide a better understanding of the British vision of the Central and Eastern Europe region in general, and Ukraine in particular, in the context of that time.

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Gorenko, Viktoriia. "LANGUAGE CONCEPTS OF THE IMAGE OF UKRAINE IN IVAN PEREPELIAK’S POETRY." Scientific Journal of Polonia University 42, no. 5 (February 12, 2021): 33–40. http://dx.doi.org/10.23856/4204.

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The article embodies the idea to explore the linguistic concepts of the image of UKRAINE in the language of Ivan Mikhailovich Perepeliak. The concept of UKRAINE, according to our research, is the semantic center of the cognotype WORLD and is represented by the paradigm of the concepts TERRITORY, NATIVE LAND, SLAVED LAND, WILL, STATEHOOD, SPIRITUAL WORLD in relation to its history and expression. For Ivan Perepeliak, the space of his native land is associated with favorite rivers, cities, villages, trees, flowers, in a word, concepts that are connected with the Ukrainian space. Therefore, in the bosom of this artistic and semantic plane, attention is focused on the love of freedom, self-affirmation of independence, the spirituality of the country as a living being. The geographical space of Ukraine is perceived by the author as a territory within modern borders and marked by an organic component of Europe. Awareness of Ukraine as a European state is marked by complexity and ambiguity in the worldview and aesthetic views of Ivan Mikhailovich Perepeliak.

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Pliasun, Olga. "Language innovations in the formation of media image of Ukraine." Current issues of Ukrainian linguistics: theory and practice, no. 43 (2021): 42–58. http://dx.doi.org/10.17721/apultp.2021.43.42-58.

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Анотація:

The article analyzes the influence of language innovations on the construction of state image. The author defines the term "language innovations" as new words and phraseologisms that appear and actively function in the modern media space and form the image of Ukraine. Emphasis is placed on the characteristics of the media sphere, which reproduces language innovations commensurate with the representative forms of the state image. The study singles out and systematically analyzes two vectors of influence of language innovations on the state image: 1) positive (therapeutic), associated with the development of new meanings of words, word-forming transformations, search for Ukrainian equivalents of borrowed lexemes, the emergence of new phraseologisms, evolution of youth slang, etc.; 2) negative (pathogenic), caused by destructive events in the economic, political, social spheres, the coronavirus pandemic, etc. The article proves that the positive image effect in the mass consciousness is created by the search for Ukrainian equivalents to borrowed lexemes, and not all of them are new. It is observed that the typical situation is the functioning of words in the media, which acquire a new meaning in mass communication. In addition, a positive author's assessment of new words is of great importance in the popularization of Ukrainian neolexemes in the media. The study emphasizes that an effective linguistic tool for promoting language innovations in the language consciousness of Ukrainians is creolization, which affects the mass recipient not only verbally but also nonverbally, which creates a positive image effect. In terms of image therapy, the author considers the development of Ukrainian youth slang, computer jargon, some lexemes from the slang of social networks with neutral semantics. The author takes into account and interprets the material of innovative dictionaries "New words and phraseologisms in Ukrainian mass media" (New words and phraseologisms in Ukrainian mass media: a dictionary / L.I. Shevchenko, D.Yu. Syzonov; editor-in -chief L.I. Shevchenko. Kyiv, Kyiv University, 2017-2021). Attention is drawn to the accumulation of lexemes in image texts, the semantics of which are related to crimes in digital communication and motivated by information warfare, non-compliance with the principles of online security, etc., which has a pathogenic effect, discrediting the state image. The statement about the use of language innovations in media texts for the purpose of both positive (therapeutic) and negative (pathogenic) influence on the state image is concluding. To a large extent, this depends on the context in which the neolexeme is used, the author's attitude to the described situation, as well as the level of media literacy, media education and critical thinking of the recipient of the media text.

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Khodachuk, Y., and Y. Maslova. "Sexism in the advertising discourse of Ukraine." Journal of Education, Health and Sport 11, no. 11 (December 4, 2021): 207–13. http://dx.doi.org/10.12775/jehs.2021.11.11.020.

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The article identifies the reasons for the use of sexist advertising in the Ukrainian media discourse and its impact on the formation of women's image and social well-being. Sexist advertising campaigns of Ukrainian organizations are analyzed.

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Плотнікова, Ганна Анатоліївна. "Образ жінки в романі І. Карпи «Bitches get everything» і Вей Хой «Крихітка з Шанхая»". Літератури світу: поетика, ментальність і духовність 7 (30 червня 2016): 171–78. http://dx.doi.org/10.31812/world_lit.v7i0.1130.

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In the article the author applies to the novels of modern Chinese and Ukrainian writers I. Karpa and Wei Hoi, describing the images of their main characters. The comparative analysis of images founds similarities in the image and characteristics of the modern woman through the outlook of writers as representatives of different cultures. The author holds the argument based on the text of the novel and the cultural paradigm of modern China and Ukraine. It is mentioned in the conclusions that the image of modern women is common to different cultures and nations under globalization processes of the reality.

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Tertychna, Anna. "The Bulgarian National Minority in Ukraine in Bulgaria-Ukraine Relations: The Impact on Ukraine’s Image in Bulgaria." Diplomatic Ukraine, no. XX (2019): 520–38. http://dx.doi.org/10.37837/2707-7683-2019-32.

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The article deals with the issues of observance of the rights of the Bulgarian national minority in Ukraine as an element of forming a positive image of Ukraine in Bulgaria. The issue of the rights and freedoms of ethnic Bulgarians in Bessarabia first arose in the bilateral relations between the Ukrainian people’s Republic and the Kingdom of Bulgaria after the establishment of diplomatic relations in accordance with the Ukraine-Bulgaria Supplementary Treaty of 12 February 1918. The informational explanation of the UNR’s open policy on national minorities immediately became an integral part of the activities of the first Ukrainian diplomatic mission in Sofia. Ethnic Bulgarians won the right to revive the study of their native language, history, and identity only after the restoration of Ukraine’s independence in 1991. In particular, the non-governmental sector has played a significant role in shaping Bulgaria’s state policy towards foreign Bulgarians. The article analyses the existing Ukraine-Bulgaria agreements that regulate relations between Ukraine and Bulgaria in the issue of the rights of Bulgarian and Ukrainian citizens of Ukrainian origin, as well as the legislative framework of Bulgaria in the field of state policy towards foreign Bulgarians. Despite the sensitivity of the Bulgarian society to the topic of foreign Bulgarians in Ukraine, which was and still is their largest and oldest historical Diaspora, the guarantee of the rights of ethnic, linguistic, cultural and religious identity of persons of Bulgarian nationality and Ukrainian nationality is enshrined in the Ukrainian-Bulgarian international treaties. The article highlights the impact of the issue of the Bulgarian national minority on the political dialogue between Ukraine and Bulgaria. Special attention is paid to the issues of ensuring the language rights of Ukrainian ethnic Bulgarians in the context of recent changes in Ukrainian legislation. Keywords: Ukraine, Bulgaria, Ukraine-Bulgaria relations, rights of the national Bulgarian minority, positive image of Ukraine.

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Koliastruk, Olha. "Ukrainians and Russians Identity and the View on the Neighbor." Scientific Papers of the Vinnytsia Mykhailo Kotsyiubynskyi State Pedagogical University. Series: History, no. 38 (December 2021): 62–69. http://dx.doi.org/10.31652/2411-2143-2021-38-62-69.

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The aim of the article is to study the problem of relations between Ukraine and the Russian Federation after the proclamation of Ukraine's independence. The authors focus on the process of identity formation in the newly created states and on how identity has influenced the perception of the neighboring people in Ukraine and Russia. The research methodology is based on a combination of general scientific and special-historical methods with the principles of objectivity, historicism, systematicity, scientificity and verification. The scientific novelty of the work is that, using the achievements of both domestic and foreign scholars and the achievements of sociological science, the authors offer their own view on the problem of interstate relations, analyzing them in terms of forming a view of the neighboring state through the prism of national identity. Conclusions. Ukraine and the Russian Federation had different views on the common historical legacy of being in the Soviet state. If for Ukraine the Soviet experience was full of problems related to the planting of the Soviet identity, which, in turn, ignored the needs of the national Ukrainian identity, or openly instrumentalized the Ukrainian national identity for the needs of the state. Therefore, having started the process of state building, the greatest successes in Ukraine were achieved by those politicians who focused on the civic Ukrainian identity. The process of «nationalization» in Ukraine has been ambiguously perceived in different regions. Russia was characterized by considerable sentiment after the Soviet era, which was based on the idea of the greatness of the Soviet state, which to some extent reflected the desire of Russian elites and society to restore this greatness. In this context, Ukrainian independence was perceived as an extremely hostile phenomenon for Russia. Warming up the imperial and nationalist sentiments of Russian society, the Russian government successfully created an image of Ukrainian statehood as a dangerous phenomenon and used this image in the annexation of Crimea and the outbreak of war against Ukraine in Donbas.

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Nogawica, Izabela. "Manipulacja obrazem Ukrainy jako element rosyjskiej propagandy. Przykład «Rassijskoj Gaziety»." Studia Politologiczne, no. 59/2021 (March 31, 2021): 222–34. http://dx.doi.org/10.33896/spolit.2021.59.11.

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The aim of the article is to answer the question how the Kremlin shapes the image of Ukraine after the outbreak of Euromaidan and how it relates to documents regulating the information policy of the Russian Federation. To achieve this, articles published on the official site of the Russian official journal from January 2014 to December 2019 were analyzed. The research conducted proves that the change of the vector of Ukrainian foreign policy influenced the way Ukraine is described.

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Польовик, С. М. "IMAGE OF UKRAINE IN THE WORLD: ANALYSIS OF ASIAN MEDIA." Odesa National University Herald. Library studies, Bibliography studies, Bibliology 23, no. 1(19) (May 4, 2018): 97–106. http://dx.doi.org/10.18524/2304-1447.2018.1(19).113926.

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Lysychkina, I. O., and O. O. Lysychkina. "INTERNAL IMAGE OF THE NATIONAL GUARD OF UKRAINE: EMPIRICAL STUDY." Scientific journal of the National Academy of National Guard "Honor and Law" 2, no. 69 (2019): 105–11. http://dx.doi.org/10.33405/2078-7480/2019/2/69/177939.

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Ivanyshyn, N. Ya, and R. І. Stefurak. "THE WORD-IMAGE ‘UKRAINE’ IN THE NADIYA POPOVYCH’S POETIC TEXT." Scientific notes of Taurida National V.I. Vernadsky University, series Philology. Social Communications 4, no. 1 (2019): 17–21. http://dx.doi.org/10.32838/2663-6069/2019.4-1/04.

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40

Pliasun, O. M. "Taras Schevchenko in image strategies of modern Ukraine: linguistic argumentation." Актуальні проблеми української лінгвістики: теорія і практика, Вип. 36 (2018): 114–38.

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41

Ihnatieva, T. V., O. V. Vinnichuk, and V. Yu Markitantov. "DIGITALIZATION AS A FACTOR OF TRANSFORMATION INTERNATIONAL IMAGE OF UKRAINE." Scientific Journal "Regional Studies", no. 26 (2021): 49–53. http://dx.doi.org/10.32782/2663-6170/2021.26.10.

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42

Godun, Cristina. "THE IMAGE OF UKRAINIANS IN POLES’ MENTALITY. A CASE STUDY BASED ON JOURNALIST PIOTR POGORZHELSKI’S BOOK “UKRAINIAN BORSCH”." Studia Linguistica, no. 14 (2019): 91–106. http://dx.doi.org/10.17721/studling2019.14.91-106.

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Анотація:

The article aims at presenting the geopolitical, social and cultural image of Ukraine, seen through the eyes of the author, the Polish journalist Piotr Pogorzhelski, former Kiev correspondent of the National Radio Polonia. This imagological portrait, which carries us through the history and national stereotypes, means to bring Ukraine closer to Romanian readers. Despite the neighborhood and the presence of the Ukrainian community in Romania, Romanians don’t know their northern neighbours very well, older generations show preconceived ideas and a distorted historical memory. Piotr Pogorzhelski’s book, translated into Romanian and published in 2015 shortly after the dramatic events on the Maidan Nezalezhnosti, aims to raise public awareness and draw attention to the political and socio-cultural potential of Ukraine and the Ukrainians. The same goal pursues «The Ukrainian Borsch» in Poland, a country where Ukraine is a frequent topic of discussion in the press, because the connection between Poland and Ukraine has always been very strong, despite some historical difficulties. The majority of Poles treat Ukraine with a sense of deep affection due to family roots or nostalgia for the western territories of Ukraine, which once belonged to Poland. And yet, among the Poles who manifest openness and an increased interest in Ukraine, the image of this country and its inhabitants is due to narrow negative stereotypes. On the background of current political events and taking into the account the lack of knowledge about Ukraine in Romania, «The Ukrainian Borsch» seems to be an indispensable and appropriate tool for shaping the collective portrait of Ukrainians and contemporary Ukrainian society.

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Kurach, T., and N. Levak. "Mapping information recognition of regions Ukraine for media materials." Bulletin of Taras Shevchenko National University of Kyiv. Geography, no. 63 (2015): 64–72. http://dx.doi.org/10.17721/1728-2721.2015.63.16.

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Considered formation of imaginative cognition geographical space in the works of foreign and Soviet geographers. Defined the concept of geographical figure and image of territory and geographical factors and approaches to formation figures of territories in human mind. Informative and image reality is formed the best by media and special manipulation of public opinion is used often. The series of cartographic geoimages informative figures of regions of Ukraine is established using cartographic method of research based on the materials of national news on state channels.

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Kovalenko, A. B., E. Y. Hryshchuk, and I. Baranauskiene. "PERCEPTION OF THE FUTURE AS A FACTOR OF UKRAINIAN YOUTH’S MIGRATORY INTENTIONS DURING THE WAR CONFLICT." Ukrainian Psychological Journal, no. 1(15) (2021): 107–26. http://dx.doi.org/10.17721/upj.2021.1(15).6.

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The article studies the ideas about one’s own future and the future of the country as a factor of Ukrainian youth’s migratory intentions. The number of migrants is constantly increasing year by year, and, given the difficult situation in Ukraine, a trend toward decrease is not expected. Since an image of the future is closely related to the goal-setting, expectations, desires, a person’s ideas about the past and the future, it is reflected in decisions taken by each individual, which are linked with the formation of migratory intentions in our study. The study was carried out with the following methods: associative experiment, bipolar semantic differential and surveys. The sample included three groups: group 1 - migrants living outside Ukraine; group 2 - people planning to leave Ukraine within a year; group 3 - those who planned to stay in Ukraine. The results of the associative experiment showed that one’s own future, on the one hand, was perceived as happy, in family, close to nature, with development and recreation, prosperous, successful, stable, active, promising; on the other hand, it was described as unknown, uncontrolled, alarming. The future of Ukraine, on the one hand, was perceived as hopeless, full of obstacles, trials and anxieties, fears associated with the continued war, poverty and misfortune; on the other, it was described as cohesive, happy, pure, changed, peaceful, united, full of power and hopes for the better life, independent, rich, prosperous and generally optimistic. The results obtained by the method of the semantic differential were analysed to form the factor structure; the image of “My future” consisted of seven factors: “Optimism”, “Dynamics”, “Prosperity”, “Social Norms”, “Stability”, “Life in Nature”, “Predictability". The factor structure of the image of “The future of Ukraine” consisted of four factors: “Successful Country”, “United People”, “Light-heartedness”, “Desired Topical Changes”. Differences between groups as for the perception of their own future were found for the scales: “dependent - independent”, “simple - complex”, “traditional - unusual”, “confident - uncertain”, “specific - abstract”, “healthy - morbid”; as for the perception of the future of Ukraine, differences were determined for the scales: “happy - unhappy”, “full of power - tired”, “rapid - gradual”," “free - dependent”, “promising - hopeless”, “near - distant”, “in development - stagnating”, “integrated - separated”. As for compared ranking in the perception of the images “My future” and “The future of Ukraine”, there were no statistically significant differences between the groups, but there were differences as tendencies for such factors as “Dynamics”, “Stability”, “Life in Nature”, “Predictability”; “Successful country”, “People in cohesion”. The future of Ukraine was perceived by young people with taking into account several aspects: economic development, prospects, wealth, strength; social aspect (including people, their cohesion and ability to act together); emotional aspect (giving preference to serenity and easiness, peace and stability, which together created a sense of security); time aspect that aimed at the near future and desired changes. The overall picture was also depicted in the positive characteristics. One’s own future was perceives more distinctive than the future of Ukraine, which was simplified. Some characteristics were similar; both images had: optimistic successful vision, the desire for confidence and stability. However, the perception of one’s own future included the factor of dynamics, but the factor of stability was absent, which showed understanding by the respondents the need for development; and there was not any factor of changes in the near future, rather the distant future was perceived, for example, family. As for the future of Ukraine, the time factor could be provoked by the current military conflict.

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Dkhair, Katrin, and Polina Klochko. "Zelensky's Image in Russian and Ukrainian News: Presidential Campaign 2019 in Ukraine." Central European Journal of Communication 14, no. 1(28) (June 21, 2021): 62–76. http://dx.doi.org/10.51480/1899-5101.14.1(28).4.

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The work explores the portrayal of the sixth president of Ukraine, Volodymyr Zelensky, in Russian and Ukrainian media sources during the pre-electoral campaign in 2019. The study used network analysis, n-grams’ generation, and LDA-based topic modeling. The study reveals that Russia’s media focused on Zelensky as a media personality, while Ukrainian sources paid attention to the portrayal of a novel popular politician. The target audience of the candidate’s campaign was the Russian-speaking population of Ukraine. Media in Ukraine’s native language were more inclined to mention elections, the role of the other candidate Petro Poroshenko and the nationalist mood, while defining Zelensky as just an ordinary candidate in an electoral race. The article is based on academic resources concerning the history of the development of political and media contexts in Ukraine, paying particular attention to agenda-setting, framing and priming techniques, and the personality of Volodymyr Zelensky.

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Pliasun, Olga. "Linguistic Palette of Ukrainian Scientific Image Forming Potential in World Media." Actual issues of Ukrainian linguistics: theory and practice, no. 39 (2019): 146–59. http://dx.doi.org/10.17721/apultp.2019.39.146-159.

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The paper introduces the most relevant issues of linguistic imageology. In particular, the author focuses on the problem of forming successful image strategies as a set of verbalised image actions aimed at creating a positive image of a country in media. The prospects of the investigated problem are evidenced by numerous scientific explorations conducted in the last decade in leading European and Asian scientific centers. In this study, the scholar explores the works of Spanish linguists (P. Rodriguez, A. Santana Talavera, A. Rodriguez Darias etc.) devoted to the problem of developing the so-called "strategic codes" of successful state image. It is stated that the appeal to subconscious, emotional, mythical and cultural codes is the most effective, which is explained by powerful suggestive potential of modern media. Therefore, in media discourse the author proposes to analyze symbolic association code that is able to relate in the recipient's consciousness a particular symbolic object/precedent phenomenon to the country to which it belongs, particularly, Ukraine. In this context, the author considers linguistic specificity of representation of Ukraine's symbolic figures in state image strategies, primarily, in the image strategy of appealing to values, which is based on axiological principles. The thesis about powerful image forming potential of mathematical (M. Ostrogradsky, G. Voroniy, M. Viazovska) medical, biological (I. Mechnikov, D. Zabolotny, O. Bogomolets, V. Vernadsky, O. Brovarets, M. Rodnina) and other Ukrainian scientific schools is argued. A wide arsenal of linguistic tools used by media to create effective image texts is analyzed. The main image forming markers in such publications are, as a rule, emotionally-evaluative epithetical, metaphorical and peripheral constructions with distinctly positive semantics. Summing up the results, the author concludes that there is a need for professional linguistic analysis of image texts about Ukraine in modern media. In this context, media linguistic imageology, that is able to explain linguistic mechanisms for constructing effective image texts, seems to be one of the most promising research directions of modern neolinguistics.

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Doroshko, Anastasiia Sergeevna. "The Image of the Other in Religious Discourse: The Ukrainian Election Campaign Case." Interactive science, no. 7 (53) (October 20, 2020): 67–72. http://dx.doi.org/10.21661/r-552049.

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The article concentrated on the topic of using religious discourse for political purposes. The example of the presidential election campaign in Ukraine (2018–2019) shows that religious discourse is inextricably linked to the issue of national identity in the Ukrainian political process. This conclusion has been made of discourse analysis the news reports which were in Ukrainian TV channels during the election campaign: 1+1, Inter, ICTV and TRC Ukraine.

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Vakhovska, Olha, and Olha Isaienko. "Language, culture, and image-driven interpretations in translation: A case for the university translation classroom in Ukraine." Revista Amazonia Investiga 10, no. 47 (December 17, 2021): 240–49. http://dx.doi.org/10.34069/ai/2021.47.11.25.

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In this paper, we develop a theory of image-driven interpretations for the translation studies domain. Interpretations make the core of translation and are explained in terms of mental images. An image-driven interpretation gives a meaning to a source-language word and finds in the target language the word to capture this meaning, which is a creative act and a cross-cultural transfer. An interpretation is ‘drawing’ images in the human mind by the powers of the mind’s representational content. Our theory proposes a role for etymological insight in boosting translation students’ interpretive skills via exposed inner word forms. These archaic archetypal images contain culture-specific information transmitted through human generations with the help of language. Inner word forms are non-trivial triggers in cultural exposure that raise students’ awareness of the native and foreign cultures and add an in-depth dimension to regular vocabulary work and other good practices in the translation classroom. We pin down some of the influences that native Ukrainian words and borrowings have had on the Ukrainians’ interpretive mind.

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Tkachenko, Olha. "The perception of Ukrainian identity during Euromaidan in Polish opinion-making press." Studia Medioznawcze 1 (March 1, 2016): 75–85. http://dx.doi.org/10.33077/uw.24511617.ms.2016.64.491.

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The article presents the image of Ukraine created by the most popular Polish opinion-making weeklies: “Polityka”, “Wprost”, “Newsweek Polska”, “wSieci” and “Gość Niedzielny”. The goal of the analysis is to demonstrate the ways in which various socio-political processes and transformations back in 2014 were perceived outside Ukraine.

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Kysil, Tatyana, Anna Kolodka, and Anna Rosokhata. "Import Substitution as a Means of Image Forming: Prospects Forecast of Industrial Enterprises in Ukraine." Economics & Sociology 7, no. 2 (May 20, 2014): 123–35. http://dx.doi.org/10.14254/2071-789x.2014/7-2/10.

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