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1
Поклонська, Лілія Сергіївна. "ДІЛОВА РЕПУТАЦІЯ ТА ІМІДЖ ОРГАНІЗАЦІЇ ТА БРЕНДУ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 133, № 2 (19 серпня 2019): 60–69. http://dx.doi.org/10.30857/2413-0117.2019.2.5.
Повний текст джерелаАнотація:
Reputation is viewed as one of the critical elements of company's intangible assets. In modern realia, image and reputation management facilitates prompt data processing and better implementation of management decisions in the area of communication policy. Company sustainability is inextricably linked to its business reputation: effective business reputation management is the key to gain competitive advantage on the market which in turn is paramount for sustainable development. The aim of this study is to review and develop theoretical provisions on building an organization’s business reputation and image. Hence, this paper attempts to provide insights on various understanding of image and reputation along with suggesting a number of approaches to their interpretation. The paper also explores the stages of company business reputation formation, the major benefits and advantages offered through organization’s favourable business reputation. The research findings reveal the cases in which good reputation can help organizations and on the contrary, the situations when negative reputation can ruin the company. This study also considers the stages in building positive image and good business reputation of a company and tracks a feedback on their successful completion in the context of communication with the target audiences. Theoretical and methodological framework of this research relies on the provisions of economic theory, management and marketing theories, marketing communications. To achieve this goal, the article employed such general scientific research methods as abstract and logical method, holistic approach, methods of analysis and synthesis – for deeper understanding of the concepts of reputation and image. Based on the review of domestic and international best practice as well as applied studies on the significance of reputation for an organization, the content of the reputation and image concepts have been specified.
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YUZYK, MARIIA. "REPUTATION OF IKEA BRAND DURING THE WAR IN UKRAINE." MODELING THE DEVELOPMENT OF THE ECONOMIC SYSTEMS, no. 1 (April 28, 2022): 71–74. http://dx.doi.org/10.31891/mdes/2022-3-9.
Повний текст джерелаАнотація:
The article considers the essence of such concepts as the price of the brand, the position of IKEA business, positive and negative reputation during the war in Ukraine. The reputation of the IKEA brand, with especially focus in conditions during the war in Ukraine was analyzed. The importance of good reputation for the brand and its properties are highlighted. The position of the brand during the terrible war of Russia in Ukraine, the marketing activities of the brand, which indicate that the IKEA brand does not support the war of Russia in Ukraine, are important, because reputation can change every moment. If brand is not trusted, then it is quite possible that customers will also go over to competitors, who will have a much better reputation. In general, this way how a brand company can lose a very large number of customers and in result this will reduce the profitability of a company business, go bankrupt. The customer considerштп about the company only with a good reputation and understanding by the brand how to build a great company reputation with possible ways was taken into account. Brand reputation as a system of consumer expectations and evaluations related to the brand were analysed. Brands penetrate all spheres of everyday life. For consumers, they serve as an indispensable reference point, and for companies - a way to build a reputation and image in the market. Brand attractiveness can affect competitive the advantages of the product are not less than its quality or price. In short, a recognizable brand is one of the most valuable intangible assets a company can have. Brands are an important part of everyday life. Brands help consumers realize their preferences in the market. They have a reputation for quality, functionality, reliability and other features that ultimately allow consumers to make choices when making a purchase decision. Equally important is the image of brands - the image of luxury, style or social responsibility - which is important for buyers and which, consequently, influences what goods and services they buy.
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Dewata, Elang Rimba, Farida Hariyati, and Shahrina Md Nordin. "Study of Pertashop & BBM Satu Harga in Parigi Baru Village on Pertamina’s Reputation Measured by Customer-Based Brand Equity." Jurnal Riset Komunikasi 5, no. 1 (February 12, 2022): 32–50. http://dx.doi.org/10.38194/jurkom.v5i1.463.
Повний текст джерелаАнотація:
Reputation is not only about corporate management, product, and their value. But it also includes the process of how to get a good reputation from the stakeholder perception. One of the ways is through Corporate Social Responsibility (CSR) Programs. This research objective tries to find and explain the significant effect of the public’s perception about CSR programs by Pertamina on corporate reputation measured by Customer-Based Brand Equity (CBBE). This research uses a quantitative approach with survey methods. The theory that underlies this research is stakeholder theory with the concept of Customer-Based brand equity. The result of this research shows the significant effect of local communities’ perception about corporate image and CSR programs is very high (99,40%) on local communities CBBE as the measurement of corporate reputation. These results indicate that the CSR program plays a vital role in determining the company's reputation in the local community's perception. Improving the CSR programs, CSR personnel, CSR executives are very affecting the corporate image and building a better CBBE and corporate reputation.
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Matarazzo, Michela, Giulia Lanzilli, and Riccardo Resciniti. "Acquirer’s corporate reputation in cross-border acquisitions: the moderating effect of country image." Journal of Product & Brand Management 27, no. 7 (November 19, 2018): 858–70. http://dx.doi.org/10.1108/jpbm-10-2017-1640.
Повний текст джерелаАнотація:
Purpose The purpose of this paper is to investigate whether, in the context of a cross-border acquisition, the acquirer’s country image (CI) could moderate the relationship between the acquirer’s corporate reputation (CR) and consumers’ repurchase intentions towards the products of the post-acquisition target. Design/methodology/approach The authors examined the roles played by the acquirer’s CR and the acquirer’s CI on consumer behaviour by considering an Italian target firm with a high reputation and comparing four foreign acquiring firms with different combinations of CR (poor/good) and CI (high/low). Findings It was found that both CR and CI have a significant impact on Italian consumers’ intention to repurchase the products of the post-acquisition target. Furthermore, the results show a greater increase in consumers’ repurchase intentions when a good reputation of the acquirer is paired with a high CI for the acquirer, but a high CI cannot compensate for a poor CR. Originality/value The research investigates, in the context of cross-border acquisitions (CBAs), the impact of the acquirer’s CR and the acquirer’s CI on the host country consumers’ repurchase intentions after the CBA, which has not previously been thoroughly examined. It can help managers to understand the conditions under which CBAs will be favourably evaluated.
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Novovic, Miloš. "Loose Lips Sink Ships: Mandatory Confidential Arbitration of Employment Disputes as a Reputational Risk Management Tool." Journal of International Arbitration 31, Issue 5 (October 1, 2014): 541–55. http://dx.doi.org/10.54648/joia2014026.
Повний текст джерелаАнотація:
Forced arbitration of employment disputes has been heavily criticized for various reasons, but one of its particularly useful applications should not be overlooked: assuming that confidentiality provisions are properly set in place, it can be a powerful safeguard from the reputational damage arising out of employment disputes. For instance, not only would employers benefit from keeping potential fall-outs with their employees away from the public eye, thus protecting the "good employer" image; the employees, too, would benefit from not having their potential transgressions on a public record. In a world where reputation is everything, that additional layer of protection might just be what it takes to make sure that what happens inside the corporate walls, stays inside the corporate walls-for the sake of reputation of both employers and employees alike. This article analyzes the public policy implications of such practice, as well as its legal and practical limitations.
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Rankin, Daniel J., and Franziska Eggimann. "The evolution of judgement bias in indirect reciprocity." Proceedings of the Royal Society B: Biological Sciences 276, no. 1660 (January 13, 2009): 1339–45. http://dx.doi.org/10.1098/rspb.2008.1715.
Повний текст джерелаАнотація:
Indirect reciprocity is a form of reciprocity where help is given to individuals based on their reputation. In indirect reciprocity, bad acts (such as not helping) reduce an individual's reputation while good acts (such as helping) increase an individual's reputation. Studies of indirect reciprocity assume that good acts and bad acts are weighted equally when assessing the reputation of an individual. As different information can be processed in different ways, this is not likely to be the case, and it is possible that an individual could bias an actor's reputation by putting more weight to acts of defection (not helping) than acts of co-operation (helping) or vice versa . We term this difference ‘judgement bias’, and build an individual-based model of image scoring to investigate the conditions under which it may evolve. We find that, if the benefits of co-operation are small, judgement bias is weighted towards acts perceived to be bad; if the benefits are high, the reverse is true. Our result is consistent under both scoring and standing strategies, and we find that allowing judgement bias to evolve increases the level of co-operation in the population.
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Mardiana, Ana. "The Impact of Corporate Reputation on the Cost of Equity as Mediated by Earnings Quality." ATESTASI : Jurnal Ilmiah Akuntansi 4, no. 2 (July 9, 2021): 217–29. http://dx.doi.org/10.33096/atestasi.v4i2.808.
Повний текст джерелаАнотація:
Good corporate reputation is important for companies because of their potential for value creation and also as intangible asset which makes it difficult for competitors to replicate it. This research is aimed to investigate the effect of corporate reputation and cost of equity through earning quality as a mediating variable. Corporate reputation is measured by Corporate Image Index. Cost of Equity is measured by Ohlson Method. The earning quality as an intervening variable is measured by Modified Jones. The sample used in this study were non-financial companies listed on the Indonesia Stock Exchange and Corporate Image Index from 2016 to 2018. The sample was selected using purposive sampling method. The number of sample resulted from this method are 189 companies. This study used path analysis method and supported by SPSS version 23. The theory used in this study is agency theory. Based on statistical results this study indicate that there is no significant relationship between corporate reputation and earning quality but has negative and significant relationship to cost of equity. This study also shows that earning quality has a negative and significant effect on the cost of equity. In addition, Sobel’s test results show that earning quality does not mediate the effect of corporate reputation and cost of equity
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Giovanna Confetto, Maria, Francesca Conte, and Claudia Covucci. "Empirical Evidence on CEO Reputation: Perspectives, Actions and Influence." International Journal of Business and Management 13, no. 12 (November 20, 2018): 215. http://dx.doi.org/10.5539/ijbm.v13n12p215.
Повний текст джерелаАнотація:
The study aims to explore the theoretical perspective (ability or symbolic image perspective) that underlies the development of reputation of Chief Executive Officers (CEO), investigating the activities that contribute to create a leaders’ good name and exploring their view about the level of influence of their personal reputation on corporate reputation. Through a structured questionnaire, a web survey has been carried out addressing CEOs of large companies located in Italy. The respondents to the survey are 93 CEOs.
The findings of the survey reveal that, according to executives’ view, CEO reputation reflects individual skills (ability perspective), in which the leadership style, credibility and charisma play a key role. Furthermore, results highlight executives are aware that their reputation are increasingly intertwined with the corporate reputation, but they do not believe that the construction of a personal brand is necessary to increase their reputation and, consequently, that of the company.
The study sheds more light on the understanding of CEO’s reputation role in corporate reputation development, reinforcing the value of strategic leadership perspective. It contributes to the ongoing debate on CEO reputation and involves managerial implications, pointing out advantages and risks of linking CEO branding with company’s reputation.
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Atiqah, A. "Tanggung Jawab Sosial Universitas dan Tata Kelola Universitas Terhadap Citra UIN Syarif Hidayatullah Jakarta." Akuntabilitas 12, no. 2 (December 4, 2019): 169–78. http://dx.doi.org/10.15408/akt.v12i2.12862.
Повний текст джерелаАнотація:
This research aims to examine that University Social Responsibility (USR) and Good University Governance (GUG) influence toward image of UIN Syarif Hidayatullah Jakarta. Indicator of USR include economic responsibilities, legal responsibilities, ethical responsibilities and philanthrophic responsibilities. Indicator of GUG include transparation, accountability, responsibility, independency, fairness and participation. Indicator of Image include Reputation, Personality, ethical/value and corporate identity. Sample of this research include civitas academic of UIN Syarif Hidayatullah Jakarta include student, lecturer and officer. Technic analysis data use multiple linear regression. Results of this research as partial provide evidence that University Social Responsibility influence toward image of UIN Syarif Hidayatullah Jakarta, and Good University Governance influence toward image of UIN Syarif Hidayatullah Jakarta.
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Bick, G., R. Abratt, and A. Bergman. "Perceptions of the corporate identity management process in South Africa." South African Journal of Business Management 39, no. 3 (September 30, 2008): 11–20. http://dx.doi.org/10.4102/sajbm.v39i3.563.
Повний текст джерелаАнотація:
This article reports on a qualitative study of how the corporate identity management process is perceived and managed by senior executives in large South African companies. The concepts of identity, corporate reputation, corporate branding, and the corporate identity management process are discussed. It is suggested that these concepts create confusion among executives and academics and therefore the image and reputation of a company may be affected. Results are reported from an in-depth study of 14 senior managers and directors from 8 large companies. Key recommendations are made and a step-by-step guide is given on how to develop an effective and successful corporate identity, leading to a good reputation in the long term.
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Natio, Shani Indira, and Sinta Paramita. "Public Relations Perusahaan Industri Musik dalam Mempertahankan Reputasi (Analisis terhadap DX Entertainment JKT48)." Prologia 4, no. 2 (October 1, 2020): 324. http://dx.doi.org/10.24912/pr.v4i2.6596.
Повний текст джерелаАнотація:
Reputation is an important factor in maintaining a company's success. Having a good reputation means that the company will get many benefits, one of them is consuments loyalty. The existence of Public Relations is the spearhead to maintain the reputation, image, and public trust that will have a positive effect on the company's sustainability. The purpose of this research is to know the efforts of DX Entertainment Public Relations in Maintaining JKT48 Reputation. The theory used in this research is communication theory, public relations, and reputation. The research method uses qualitative with case studies. Data collection methods are obtained through interviews, participant observation , library research, and online data search. Research results show that DX Entertainment applied nine reputation management and public relations have significant influence on JKT48's reputation.Reputasi merupakan faktor penting dalam mempertahankan kelangsungan hidup suatu perusahaan. Memiliki reputasi yang baik akan mendapatkan lebih banyak keuntungan salah satunya loyalitas konsumen. Adanya Public Relations menjadi ujung tombak untuk menjaga reputasi, image, dan kepercayaan publik yang akan memberikan efek positif bagi kelanjutan perusahaan. Tujuan penelitian ini adalah mengetahui upaya Public Relations DX Entertainment Dalam Mempertahankan Reputasi Grup Musik JKT48.Teori yang digunakan dalam penelitian ini adalah teori komunikasi, public relations dan reputasi.Metode penelitian menggunakan kualitatif dengan studi kasus.Metode pengumpulan data didapatkan melalui hasil wawancara, observasi partisipan, studi pustaka, dan penelusuran data online.Hasil penelitian menunjukan bahwa DX Entertainment mengangkat sembilan manajemen reputasi dan public relations memiliki pengaruh yang signifikan terhadap reputasi JKT48.
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Amis, John. "“Good things come to those who wait”: The strategic management of image and reputation at guinness." European Sport Management Quarterly 3, no. 3 (September 2003): 189–214. http://dx.doi.org/10.1080/16184740308721950.
Повний текст джерела
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Suyono, Suyono. "OPTIMALISASI PEMASARAN DALAM MENGEMBANGKAN LEMBAGA PENDIDIKAN DI SEKOLAH DASAR ISLAM BAITUL MAKMUR MALANG." Leadership:Jurnal Mahasiswa Manajemen Pendidikan Islam 2, no. 1 (January 15, 2021): 46. http://dx.doi.org/10.32478/leadership.v2i1.584.
Повний текст джерелаАнотація:
The existence of educational institutions depens on public interst, so that school are required to build a good image and good reputation of their educational institutations. Building a good image and good reputation of school on public requires a marketing. The marketing is not only how to intrpduce but also how tomake a feedback in the form of a sesnse of belonging the school, so the relationship between educatonal institutions and stakeholders are is well.The purpose of the research are: First, to describe the existing marketing in Sekolah Dasar Islam Baitul Makmur Malang. Second, to describe marketing optimalization for developing institutions in Sekolah Dasa Islam Batul Makmur malang.This study is qualitative research, case study type or field research. The method for collection the data are: observation, interviews and documentation. The analysis of data use; 1) data collection; 2) data condensation; 3) data presentation; 3) verification. The cheking of data use credibility and dependability.The results of this study are: 1) The marketing which used by Sekolah Dasar Islam Baitul Makmur Malang is implementation marketing mix, incuding product, price, place, promotion, physical evidence, people, and proses. 2) The optimalization of marketing is by make a special policy of every element marketing mix which pack those element marketing mix on promotion.
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Bénabou, Roland, and Jean Tirole. "Incentives and Prosocial Behavior." American Economic Review 96, no. 5 (November 1, 2006): 1652–78. http://dx.doi.org/10.1257/aer.96.5.1652.
Повний текст джерелаАнотація:
We develop a theory of prosocial behavior that combines heterogeneity in individual altruism and greed with concerns for social reputation or self-respect. Rewards or punishments (whether material or image-related) create doubt about the true motive for which good deeds are performed, and this “overjustification effect” can induce a partial or even net crowding out of prosocial behavior by extrinsic incentives. We also identify the settings that are conducive to multiple social norms and, more generally, those that make individual actions complements or substitutes, which we show depends on whether stigma or honor is (endogenously) the dominant reputational concern. Finally, we analyze the socially optimal level of incentives and how monopolistic or competitive sponsors depart from it. Sponsor competition is shown to potentially reduce social welfare.
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Poernomo, Eddy, Rusdi Hidayat, and Rangga Restu Prayogo. "Application of Personal Branding as a Campus “Bela Negara” at UPN “Veteran” Jawa Timur." JURNAL ILMU KOMUNIKASI, no. 2 (December 7, 2018): 18–30. http://dx.doi.org/10.33005/jkom.v0i2.20.
Повний текст джерелаАнотація:
The application of personal branding has become a central element in new management practices throughout the University. Personal branding plays a role in shaping the differentiation produced by a university. Personal branding is considered important for the sustainability of an organization in introducing brands in the community. Some organizations continue to improve and introduce personal branding, including universities in Indonesia. One of the higher education that has strong personal branding is the East Java National Development University 'UPN' East Java. UPN "Veteran" East Java as a Campus “Bela Negara” that emphasizes the values of defending the country as a good citizen to be applied in universities. Various theories and literature approach, applying positive personal branding can be influenced by institution image, institution reputation, and social media. The purpose of the study was to see how much institution image, institution reputation and social media influence the personal branding owned by UPN "Veteran" East Java. The sample in this study were students who chose to study in the Study Program of FISIP Business Administration UPN "Veteran" East Java as many as 200 respondents, with a sampling technique method that is purposive sampling. Data analysis uses a model structure (PLS-SEM) with smart pls that are used to test the relationship and influence between research variables. The results of this research show that institution image is positively and significantly related to institution reputation but insignificant on personal branding. On the other hand, the institution reputation is positively and significantly related to personal branding and social media owned by universities can influence personal branding.
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M. A. M., Popescu. "Process modeling for business management of online marketing campaigns through social media." Scientific Bulletin of Naval Academy XXII, no. 2 (December 15, 2019): 116–25. http://dx.doi.org/10.21279/1454-864x-19-i2-014.
Повний текст джерелаАнотація:
The online environment is becoming more competitive each day, and the consumer's journey is becoming more complex, going through several marketing channels on their way to buying. Social media networks environments facilitate access to information and at the same time contribute to creating an image, a perception of reality. Building and strengthening social media reputation are essential for companies in 2018. To have credibility, a company must create and maintain a good image across all the social networks it finds. The more transparent and sincerer through their communication, the easier it will be for brands to maintain their reputation and gain consumer confidence, which can be achieved through social media. The article presents the main social networks used by companies to create digital marketing campaigns. The authors illustrate the steps needed to set up audiences on Facebook, Instagram and Twitter, organizing the information in tables in order to be easier to track. BPM Software is used to design process models for these online marketing campaigns.
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Fan, Xinyu, and Feng Yang. "Strategic promotion, reputation, and responsiveness in bureaucratic hierarchies." Journal of Theoretical Politics 31, no. 3 (June 5, 2019): 286–307. http://dx.doi.org/10.1177/0951629819850638.
Повний текст джерелаАнотація:
While existing studies usually model promotion as a bilateral interaction between promoter and promotee, it is not uncommon that the promoter is under the influence of a third party. For instance, authoritarian rulers may consider how their interactions with local agents change the way that citizens view them. Similarly, a mid-tier officer in a bureaucratic hierarchy often concerns herself with her image in the eyes of her superior when managing her subordinates. In this paper, we construct a game-theoretic model to investigate promotion strategies when promoters have reputation concerns. We show that promoters can use promotion as a signaling tool, where she can deliberately postpone promoting the subordinate to enhance her own reputation. Furthermore, the promoter has extra incentives to shirk, knowing that she can manipulate promotion in the future. Thus, strategic promotions decrease government responsiveness. Counter-intuitively, such a decrease is more severe when intra-bureaucracy information is more transparent. In other words, transparency may do more harm than good. We conduct a case study of the Chinese bureaucracy and provide supportive evidence.
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Garrouri, Sihem. "Mythologizing the Memory of Gloriana." Anafora 8, no. 1 (2021): 81–98. http://dx.doi.org/10.29162/anafora.v8i1.5.
Повний текст джерелаАнотація:
Consideration of Anne Bradstreet’s poem “In Honour of That High and Mighty Princess, Queen Elizabeth, of Most Happy Memory” (1643) draws our attention to the paramount significance of mythical imagery in shaping Elizabeth I’s posthumous reputation. The examination of this poem illustrates the ways in which Elizabeth’s memory is glorified and discusses the elegiac mythical reconstruction of her image by what Schweitzer aptly labelled a “gendered poetic voice” (307). This project shows that the poet makes good use of myth to write Elizabeth’s afterlife image. It scrutinizes Bradstreet’s mythological depiction of the last Tudor monarch, Queen Elizabeth I, illustrating how a woman poet rewrites the identity of a female sovereign. A close analysis of various mythical, elegiac images celebrating Elizabeth allows us to evaluate Bradstreet’s contribution to her myth-creation. It examines three mythical representations: Elizabeth as an incomparable leader, a Phoenix Queen, and a warrior Amazonian monarch.
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Mariutti, Fabiana Gondim, Mirna de Lima Medeiros, and Daniel Buarque. "Exploring citizens’ perceptions of country reputation." Journal of Hospitality and Tourism Insights 3, no. 2 (September 26, 2019): 137–53. http://dx.doi.org/10.1108/jhti-02-2019-0023.
Повний текст джерелаАнотація:
Purpose The purpose of this paper is to investigate Brazilian residents’ internal perspectives in terms of their satisfaction with the country. The paper identifies the convergences and divergences among factors related to the reputation of Brazil. Design/methodology/approach Residents’ perceptions were investigated by combining measurement scales based on previous studies in the literature; thus, a survey of 236 Brazilian citizens was employed, followed by exploratory factor analysis. Findings Two factors related to country reputation were identified. Factor 1, residents’ perceptions related to their overall satisfaction with Brazil, shows that Brazilians like and respect the country yet have low levels of trust – this dimension involves place attachment because of its emotional influences. Factor 2, representing residents’ perceptions of Brazil’s reputation abroad, shows that Brazilians think the country has a moderately positive image but not a desirable and good reputation abroad – these results indicate the need for improvements through governmental efforts. Research limitations/implications As this study opted for a comprehensive sample and not for a stratified sample, it was not possible to explore specific aspects regarding each region (Midwest, North, Northeast, Southeast and South) of the country. This type of detail could be interesting due to Brazil’s diversity. To identify destination-branding opportunities, further study should investigate Brazilian regions or cities from the residents’ point of view. Practical implications Interdisciplinary debate is encouraged among scholars, consultants, businesses and government authorities involved on the reputation of a country. Social implications Showing how the population feels about the country may offer ways of thinking about how to improve the satisfaction of these “ambassadors” of the brand Brazil, which could have impacts in the foreign perceptions about Brazil. Originality/value This study contributes to the understanding of country reputation by exploring residents’ perceptions and roles related to their satisfaction and attachment to Brazil.
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Rodziewicz, Magdalena. "The Memory of Light: The Persian Concept of Āberū." Iran and the Caucasus 22, no. 3 (September 25, 2018): 274–85. http://dx.doi.org/10.1163/1573384x-20180305.
Повний текст джерелаАнотація:
The article is devoted to the Persian concept of āberū, which in contemporary Persian expresses the meanings of ‘good reputation’, ‘good social image’, and ‘honour’ that a man possesses in the eyes of others. This concept, fundamental to the Persian culture, can be studied from multiple perspectives—linguistic, sociological, religious, or ethical. However, the present article’s main objective is to draw attention to the parallelism between the concept of āberū and the idea of light and luminosity. The author attempts to reconstruct the ‘memory’ of this concept by analysing the etymology of the term āberū, its semantics and selected contexts of its use in the classical Persian texts.
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Verinita, Verinita. "KETERKAITAN VARIABEL BRAND AWARENESS, BRAND IMAGE, BRAND QUALITY DAN BRAND VALUE TERHADAP BRAND LOYALTY." BISMA 13, no. 3 (November 30, 2019): 158. http://dx.doi.org/10.19184/bisma.v13i3.8898.
Повний текст джерелаАнотація:
This study aims to analyze the effect of brand awareness, brand image, brand quality, and brand value on brand loyalty of the domestic tourists visiting Air Manis Beach, Padang City, West Sumatra Province. This research is a quantitative survey employing a purposive sampling technique with the sample consisted of 105 domestic tourists. Data were analyzed using multiple linear regression run by SPSS version 16. Results showed that brand awareness has a positive but not significant effect on brand loyalty. This indicated that the reputation and good characteristics of Air Manis Beach do not significantly influence loyalty. The brand image had a significant and positive effect on brand loyalty, which means that a good image can increase loyalty. Brand quality had a significant and positive effect on brand loyalty, which means that accommodation, safety, cleanliness, good experience, and interesting attractions can increase loyalty. Brand value had a negative and not significant effect on brand loyalty, which means that the high price of the tourism destination cannot increase tourist loyalty. Domestic tourists wish to visit a tourism destination that provides interesting and unique experiences and attractions offering at a reasonable price.
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Ma'sum, Toha. "Eksistensi Manajemen Pemasaran dalam Membangun Citra Lembaga Pendidikan." Jurnal Intelektual: Jurnal Pendidikan dan Studi Keislaman 10, no. 2 (August 16, 2020): 133–53. http://dx.doi.org/10.33367/ji.v10i2.1243.
Повний текст джерелаАнотація:
Related to the image of schools and efforts to create a positive image, it cannot be separated from the efforts of the school, especially the public relations department. Public Relations in education have special tasks including: Evaluating public attitudes and opinions towards the organization, Formulation and implementation of organizational procedures and policies for organizational communication with the public, coordinating communication programs between organizations and the public, developing relationships through communication processes, developing attitudes and relationships positive between the organization and the public. As well as creating public perception and a good image for the institution. Marketing management education services can apply Marketing management theory including marketing planning, marketing organizing, marketing implementation / implementation, and marketing supervision. The effort to improve and maintain a positive image is an academic reputation / academic quality, and is aimed at improving the Quality of Education Services, improving Education Services Products, and adding other efforts in the form of building communication, implementing discipline, giving direction to alumni to maintain the good name of the alma mater. The existence of marketing education services in enhancing the image is that marketing education services is carried out by promoting excellent learning programs, positive activities outside of school, and by planning well-programmed programs. has succeeded in improving and maintaining the image of the school.
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Gomóła, Anna. "Kompleks Narcyza: wzór — cechy — elementy. Stare metody i coraz bardziej aktualne problemy." Prace Kulturoznawcze 23, no. 1 (September 23, 2019): 115–23. http://dx.doi.org/10.19195/0860-6668.23.1.8.
Повний текст джерелаАнотація:
Narcissus complex: Pattern and traits. Old concepts and problems that keep being validIn this paper I ponder on the dominance of the “narcistic culture,” or a culture in which narcissism disseminates as a basic behaviour type, with its characteristic values inspired by Ruth Benedict’s idea. I describe the “narcissism culture” typologically: I put it in an opposition towards the “culture of common good” and characterise it as a diffusive net of traits inspired by Alfred L. Kroeber’s idea, which actualises itself in concrete local conditions. “Narcissism culture” is based upon individualism, ambition, and care for keeping up the image, while distancing itself from the “culture of common good,” i.e. community oriented, honour, caring for keeping up the image and reputation. The conditions for the narcissism to spread were possible because or were created by industrialisation, with its six traits indicated by Alvin Toffler: standardisation, specialisation, synchronisation, concentration, maximalisation, and centralisation, whereas due to the development of capitalism the narcistic behaviours were reinforced and gained social importance.
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Griffin, Frank. "Merck's Open Letters and the Teaching of Ethos." Business Communication Quarterly 72, no. 1 (July 22, 2008): 61–72. http://dx.doi.org/10.1177/1080569908321472.
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In fall 2004, Merck faced a significant threat to the company's public image because of the withdrawal of VIOXX, and Merck executives were forced to defend the company's actions, its motivation for those actions, and its reputation. Confronted with enormous rhetorical challenges, Merck tried to generate public goodwill toward the company by creating a personalized image of a corporate giant worthy of understanding, sympathy, and trust. Open letters released during the initial response to the VIOXX crisis rely on the intimacy of interpersonal communication and demonstrate to students of business communication arguments based on ethos. The syntax and diction of these documents are analyzed to demonstrate how they create a secondary narrative of Merck's good sense, good moral character, and goodwill. Finally, the study presents apparently contradictory narratives of this pharmaceutical giant's responsibility, narratives that summarize the arguments in the VIOXX litigation. Analysis of Merck's open letters underscores the relevance of many concepts covered in the business communications classroom.
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Rosanti, Novita, Karta Negara Salam, and Panus. "The Effects of Brand Image and Product Quality on Purchase Decisions." Quantitative Economics and Management Studies 2, no. 6 (March 5, 2021): 365–75. http://dx.doi.org/10.35877/454ri.qems360.
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The study aim is to analyze are brand image and product quality partially positive and significant impact on purchasing decisions at Starbuck; Do brand image and product quality simultaneously have a positive and significant effect on purchasing decisions at Starbucks; Which variable has the most dominant influence on purchasing decisions at Starbucks. In this study, the authors chose the research location in Starbucks, Trans Studio Mall, Makassar City. In connection with the problems previously stated, an analysis will be carried out based on the data obtained using the following calculation: (1) Validity test, used to measure whether a questionnaire is valid or not. A questionnaire is said to be useful if the questionnaire's questions can reveal something, which is measured by the questionnaire. The results showed that the brand image variable had positive and significant influences on purchasing decisions; this indicated that Starbucks should maintain a good brand reputation, increasing consumer loyalty. Introducing products to consumers will give a good impression, and consumers will also remember the product. The results showed that the product quality variable had positive and significant effects on purchasing decisions; this indicated that Starbucks had to improve the quality of the products offered to increase sales levels. 12.9% of variables are not examined in this thesis, and this also affects the purchasing decision at Starbucks Trans Studio Mall Makassar; the variables that are not examined are (Price, Location, and Lifestyle). Researched, so you can find out what variables influence a person to make purchasing decisions at Starbucks Trans Studio Mall Makassar. In this study, the authors chose the research location in Starbucks, Trans Studio Mall, Makassar City. In connection with the problems previously stated, an analysis will be carried out based on the data obtained using the following comment: (1) Validity test, used to measure whether a questionnaire is valid or not. A questionnaire is said to be useful if the questionnaire's questions can reveal something, which is measured by the questionnaire. The results showed that the brand image variable had positive and significant effects on purchasing decisions; this indicated that Starbucks should maintain a good brand reputation, increasing consumer loyalty. Introducing products to consumers will give a good impression, and consumers will also remember the product. The results showed that the product quality variable had positive and significant influences on purchasing decisions; this indicated that Starbucks had to improve the quality of the products offered to increase sales levels. 12.9% of variables are not examined in this thesis, and this also affects the purchasing decision at Starbucks Trans Studio Mall Makassar, the variables that are not examined are (Price, Location, and Lifestyle). Researched, so you can find out what variables influence a person to make purchasing decisions at Starbucks Trans Studio Mall Makassar.
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Anggarda, Achmad Aufa. "Peran Humas Pemerintah Kota Surabaya Dalam Membangun Citra Bangga Surabaya." Governance, JKMP (Governance, Jurnal Kebijakan & Manajemen Publik) 10, no. 1 (April 30, 2020): 1–15. http://dx.doi.org/10.38156/governancejkmp.v10i1.55.
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Public Relations cannot be separated from involvement in Government Institutions. Public relations within the government has a very strategic function in an effort to improve the image of the government. The purpose of this study is to describe the role of the Surabaya City Government public relations in developing the Proud Image of Surabaya and its success in the community. The research approach is qualitative research. Data collection techniques using interviews, observation and documentation. And data analysis techniques are data collection, data reduction, data presentation and verification or drawing conclusions so that the data collected is good enough to be used as material for scientific work.The results showed that the role of Communicator public relations through Electronic Media on Websites, and Social Media through Twitter, Facebook, Instagram, Youtube and Podcast, Print Media through Press Release and Gapura Magazine, and Oral Media through Press Conference and Press Interview. Relationship fostering good relations or cooperation with internal parties by establishing relations between sub-sections in public relations and establishing relationships between Regional Apparatus Organizations, and fostering good relations or cooperation with External parties by establishing relations with the media and establishing relations with the public. Back up Management supports the management of the Surabaya City Government and disseminates the activities and programs of the Surabaya City Government. Good Image Maker Minimize negative issues of the Surabaya City Government, Publish Positive News about the Surabaya City Government, and Reputation or awards. And the success of public relations in building the image of Proud of Surabaya in the community in the Knowledge or Understanding of the community towards Proud of Surabaya and Participation or community involvement in maintaining Proud of Surabaya. The suggestion is that public relations should continue to maintain its good performance and continue to improve its performance as a Communicator, Relationship, Back up Management and Good Image Maker and improve the quality of communication by socializing Proud Surabaya through Regional Apparatus Organizations in programs or activities in the Government.
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Sujoko, Anang. "Public Relations Performance Based on Perception of Media Workers." GATR Global Journal of Business Social Sciences Review 2, no. 3 (August 6, 2014): 24–28. http://dx.doi.org/10.35609/gjbssr.2014.2.3(4).
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Objective - Media and Public Relations role have a strong relationship. Media needs events to get news, and Public Relations needs media to promote a good image of companies in order to build a good reputation in their stakeholders' society. However, media workers must emphasize the importance of news values and ethic code of journalistic. Media workers often think that bad things of institutions become interesting or good news. It is, in fact, the opposite of what public relations wants. This paper aims for exploring how Universitas Brawijaya's public relations can manage the media relationship to promote its reputation. Methodology - This research employed Focus Group Discussion (FGD) as the second data gathering technique after collecting data through media monitoring. In this qualitative research, researcher involved 24 reporters including print media, broadcasting media and media online. Findings - This research found out that local media gave more chance to cover Universitas Brawijaya activities but national media tended to be more stringent to select events. The media workers expected Universitas Brawijaya either supported or cooperated with media by providing some information related to innovation lecturers or students had created. Finally, the media workers also argued that media would not cover events such as ceremonial activities, student activities or guest lecture which have no strong. Novelty - This research has been really conducted after PR position in the organizational structure in UB is directly under rector. Type of Paper - Empirical Keywords: Media Expectation; Public Relations; Universitas Brawijaya; Media Perception.
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Voronko-Nevidnycha, T., O. Pomaz, Yu Vasylieva, and A. Kovalenko. "Aspects of Corporate Social Responsibility of an Enterprise that Contribute to its Image Formation." Modern Economics 24, no. 1 (December 16, 2020): 45–49. http://dx.doi.org/10.31521/modecon.v24(2020)-07.
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Annotation. Introduction. It was found out that modern enterprises have to work in conditions of tough competition. High quality in the world of developed technologies and techniques has become the norm for consumers. Today, companies have to look for new ways to attract and retain customers. One of the ways out of this situation is for the company to create its image. Purpose. The purpose of this study is to develop theoretical aspects of the study about the impact of corporate social responsibility on the formation of the image of the enterprise. Results. It has been revealed that each company, enterprise or organization has its own vision of social responsibility. For some it is a charity, for others, it is timely payment of taxes and providing jobs, for the third – PR. It has been substantiated that the company’s socially responsible policy is manifested in internal (labor safety, stability and social significance of wages, additional medical and social insurance of employees, development of human resources, assistance to employees in critical situations) and external (sponsorship and charity, interaction with local society and authorities, environmental protection, production of quality goods (services), readiness to participate in crisis situations). It was considered that a positive image and a good reputation create prerequisites for a more attractive perception of an enterprise by investors, increase its capitalization, increase its income and provide strong positions when entering new markets, as well as support the general public. It has been proved that the prognostic effects of implementing a socially responsible policy of an enterprise will be the formation of a positive image, improvement of its reputation, establishment of permanent ties with stakeholders in the long term, etc. It has been determined that the image of an enterprise is the degree of consumer confidence in the enterprise itself, in its products (services), a source of growth in sales and, accordingly, development, expansion of functioning (maximization of profitability for owners of capital, increase in wages of employees) or termination of the existence of an organization. Conclusions. Undoubtedly, in order to be effective, the enterprise should use both internal and external corporate social responsibility programs in a comprehensive manner. Of course, this creates and maintains a positive image, which contributes to the growth of consumer confidence in the enterprise, the formation of necessary emotional ties with customers and society as a whole. Keywords: image; enterprise; corporate social responsibility; stakeholders; society.
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Sančanin, Branislav. "The impact of branding on the efficiency of the process of attracting and retaining talented employees." Trendovi u poslovanju 9, no. 2 (2021): 107–15. http://dx.doi.org/10.5937/trendpos2102120s.
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A company's reputation can be crucial in attracting and retaining talented employees. And brand's relevancy is a synthesis of all the efforts put towards an employee and potential candidates who then interpret this is a good working place. The importance of branding is high as it strengthens competitive advantage, and its relevancy is also seen during the process of attracting and retaining talented employees to a company promoted as a desired working place. As a response to numerous challenges on the job market, companies tend to compete in branding strategies - from dedicated branding to broad corporative branding. Despite the fact that communication made on social media, with the goal to build a positive image and reputation, is less susceptible to control than traditional media, the process of creating a positive perception of the brand leads to companies using mediums which enable a real and interactive contact with target audience. Numerous research show that posting information on social media, as available, frequent and cheap communication channels, establishes a two-way communication and ensures there is feedback.
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Siringo-Ringo, Minar Mawati, Rehia Karenina Isabella Barus, and Taufik Wal Hidayat. "Citra Basarnas Medan dalam Pencarian dan Pertolongan Korban Tenggelamnya Kapal Sinar Bangun pada Keluarga Korban di Kecamatan Simanindo." Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) 1, no. 2 (April 23, 2019): 176–81. http://dx.doi.org/10.31289/jipikom.v1i2.158.
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The image can describe a set of impressions, beliefs, and attitudes that exist in the minds of the community, which arise from the quality of service institutions to the community. This research was conducted to find out the good or bad picture of Basarnas Medan in the search and rescue services of Sinar Bangun Ships victims to the victims' families in Simanindo District. Based on the analysis carried out on in-depth interviews, most of the victims' families were dissatisfied with the services carried out by Basarnas in the search and rescue of victims of the Sinar Bangun Shipwreck. The condition of this image crisis is not good to be passed away because it will have an impact on the reputation of the Basarnas institution. Based on the results of research carried out accountability is still being carried out by Basarnas in search and rescue through indirect monitoring, by finding any signs of victims of Sinar Bangunnas Basarnas ships will immediately jump into the search and rescue process again. This is done through community relations to deal with impressions, beliefs and unfavorable attitudes towards the victim's family. In addition, Basarnas should involve Basarnas public relations in any services that are carried out so that the image of the Basarnas can be well preserved.
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O'Sullivan, Patrick. "Satyr and image in Aeschylus' Theoroi." Classical Quarterly 50, no. 2 (December 2000): 353–66. http://dx.doi.org/10.1093/cq/50.2.353.
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The enduring fame of Aeschylus as the earliest of the ‘three great tragedians’ has made him in effect the first dramatist of the Western tradition, in chronological terms at least. At the same time it is worth noting that among the ancients he also enjoyed a reputation as a master of the satyr play, as Pausanias (2.13.6–7) and Diogenes Laertius (2.133) tell us. It is to this kind of drama, which comprised one-quarter of his output as tragedian, that I would like to turn, with particular focus on his Theoroi or Isthmiastai, and its treatment of another visual medium, the plastic arts. Our fragments of this play begin with a figure presenting a chorus of satyrs with artfully wrought images made in their likenesses which bring them a startled delight. In the second discernible scene of the fragment the chorus receivesνεοχμᾰ… θρματα ([c] col. ii 50), usually understood as athletic equipment, which the satyrs find rather more unsettling. The following piece is primarily concerned with the first scene in which the coryphaeus urges his companions to dedicate the depictions as votives on Poseidon's temple, relishing the prospect of the comical, terrifying effect these images would have on his own mother and travellers, the latter probably on their way to the Isthmian games. At least this much is clear from the papyrus (esp. lines 1–22). This part of the fragment has attracted a good deal of attention for the evident ‘realism’ of the images that excites the satyrs so much in the first place.
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Malecki, Catherine. "Public opinion, risk to reputation: The essentials of societal corporate governance?" Journal of Governance and Regulation 1, no. 4 (2012): 176–88. http://dx.doi.org/10.22495/jgr_v1_i4_c1_p5.
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Research Question/Issue: This paper will examine the role of reputation regarding corporate governance in terms of performance, risk control and the possible role of legislature or behaviors in this field (in particular with regards to the recent Green Paper “Companies in the EU: a management of governance”, COM (2011) 164 final, of the 5th April 2011, of the European Commission). Research Findings/Insights: Image, reputation, positive or negative opinion, notoriety of the companies and their managers are regarded as an element of their performance. It is accepted that public opinion, inherently linked to the reputation risk is an essential element of corporate governance. Regarding the need of a long term matter, particularly after the financial crisis, a short period of time is enough to transform a positive public opinion into a negative one. In addition, the assessment of public opinion is complex. Everyone can freely form an “opinion”. The opinion may be private and public. Public opinion refers to society, to citizens and to the people. Its classic means of expression are freedom of the press and freedom of speech. This question is particularly crucial regarding the role of the companies to the “society” as recently defined by the Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the committee of the Regions, A renewed EU strategy 2011-14 for Corporate Social Responsibility, the European Commission and the European Parliament (Brussels, 25.10.2011) COM (2011) 681 final). Theoretical/Academic Implications: How to manage good corporate governance reputation ?As from 1979, the Anglo-Saxon doctrine has acutely highlighted the role of reputation risk regarding corporate governance but what is the situation within the EU? Has legislature, in Europe (and for example, in France), sufficiently acknowledged the concept of reputation risk control? – A long term period seems necessary for efficient corporate governance. Yet, CSR has given an additional power to social and environmental information which may, because it affects a more important spectrum (stakeholders…), cause a more important prejudice, whereas CRS is an "integral part" of corporate governance. Thus, in France, as pointed out in recital 10 of the policy 2006/46/CE but above all, as pointed out in article 53 of the said Grenelle 1 law (n° 2009-967 of the 3rd August 2009), “the quality of information regarding the way in which companies consider the social and environmental consequences of their activity and the access to this information constitutes essential conditions of good corporate governance”. The SRI funds also attempt to control the factors of reputation risk. Practitioner/Policy Implications: The multiple vehicles of public opinion regarding corporate governance : in fact, CSR, largely consisting in the “reporting” of social and environmental values therefore on “societal communication”, which potentially contains so many possible public opinions to be expressed, may be “additions” to individual opinions. CSR rests on a true discourse which seems, to certain authors, removed from reality: “the reports on corporate social responsibility, summary document between the “say” and “do”, appear as a support of speech which, removed from the real situation, tends first and foremost, to show the “good faith” of organisations. Societal corporate e-governance with the aid of the internet further weakens the concept of societal reputation.
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Pop, Nicolae Al, Cristina Andrada Baba, Raluca Năstase Anysz, and Dragos Tohanean. "National branding strategy and its effects on business and tourism." Proceedings of the International Conference on Business Excellence 14, no. 1 (July 1, 2020): 1005–13. http://dx.doi.org/10.2478/picbe-2020-0095.
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AbstractBranding is the process through which a products’ or a services’ brand image is changed or is being developed. Over time, the branding process was approached from many perspectives to serve different purposes, therefore the nation branding was introduced to create a recognizable image for a country, which started to grow year by year. The scope back then, was the same as now, meaning to consolidate a nation’s position in a competitive environment and to improve its reputation. A positive national image contributes to the economic growth by building up a touristic national brand, attracting foreign investors, building trust in the national companies and brands, it encourages exports, develops the public diplomacy and slows down emigration. A good national branding is advantageous for all parties involved, for the private and the public sector, as well as for all bodies and citizens, and these same parties play an important role in building it. While all parties involved are conscious about the need of a coherent brand and are willing to contribute to the branding process, it is actually a challenge to build functional models to implement it and facilitate a strategic communication. This article is using case studies and desk research to study suitable models and communication strategies, which can be applied in the national branding process. It is proposing good practices to bring together research, business, policy making actors and individuals.
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He, Xianglin. "Research on Cross-Border Marketing and Traditional Brand Image Remodeling——Take the Old Brand "White Rabbit" as an Example." Applied Economics and Finance 7, no. 4 (May 8, 2020): 13. http://dx.doi.org/10.11114/aef.v7i4.4846.
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"White Rabbit" toffee is a traditional Chinese brand with high reputation that bears the good memories of Chinese people. Facing fierce market competition, "White Rabbit" shares user groups with other related or complementary brands through cross-border marketing. Meet the diverse and personalized needs of consumers; use fashion, art, entertainment and other elements to enrich the brand ’s connotation, and increase brand influence and added value; while innovating and changing, finely control the quality and rhythm of brand cross-border marketing and always maintain their brand identity and brand advantage. Through these measures, the "White Rabbit" old-fashioned brand calmly crossed the development bottleneck and gained new life, and the development path explored has brought a lot of inspiration to other old-fashioned brands and brand cross-border marketing strategies.
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Pramaputro, Riandono. "ASPHALT EXTRACTION TEST INVESTIGATION: POST AUDIT URGENCY AND THE FOLLOW UPS (CASE STUDY: ROAD SEGMENT MAINTENANCE Ir. SOEKARNO Rd–BATU)." Journal Innovation of Civil Engineering (JICE) 2, no. 1 (June 24, 2021): 141. http://dx.doi.org/10.33474/jice.v2i1.11271.
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In the most common opinions, the asphalt content test cannot be carried out during the post audit. But there are complaints about the poor quality of hotmix asphalt works in public sector projects from road users. In these cases, auditors must maintain reputation of the Government to accommodate trust in the development that has been done, by carrying out the function of monitoring and evaluating, including in the evaluating of road maintenance work. From visual observations, the the most conditions of routine maintenance work (on the study object) are not good as expected. Also, the test results of the asphalt content in the mixture (extraction) have proven that the quality does not meet the required technical specifications, in where the density value and the mixed asphalt content is 15.24% lower than the allowable tolerance. Under these conditions, auditors can assume that the similarity range of asphalt concrete (AC-WC) quality is still too far from the required specifications. Complaints about the poor quality of hotmix asphalt works must be accommodated by auditors to maintain the image and reputation of the Government in the trust of Regional Development.
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Zhang, Zhenyu, Huirong Zhang, Lixin Zhou, and Yanfeng Li. "Analyzing the Coevolution of Mobile Application Diffusion and Social Network: A Multi-Agent Model." Entropy 23, no. 5 (April 24, 2021): 521. http://dx.doi.org/10.3390/e23050521.
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The successful diffusion of mobile applications in user groups can establish a good image for enterprises, gain a good reputation, fight for market share, and create commercial profits. Thus, it is of great significance for the successful diffusion of mobile applications to study mobile application diffusion and social network coevolution. Firstly, combined with a social network’s dynamic change characteristics in real life, a mobile application users’ social network evolution mechanism was designed. Then, a multi-agent model of the coevolution of a social network and mobile application innovation diffusion was constructed. Finally, the impact of mobile applications’ value perception revenue, use cost, marketing promotion investment, and the number of seed users on the coevolution of social network and mobile application diffusion were analyzed. The results show that factors such as the network structure, the perceived value income, the cost of use, the marketing promotion investment, and the number of seed users have an important impact on mobile application diffusion.
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Hafez, Md. "Measuring the impact of corporate social responsibility practices on brand equity in the banking industry in Bangladesh." International Journal of Bank Marketing 36, no. 5 (June 4, 2018): 806–22. http://dx.doi.org/10.1108/ijbm-04-2017-0072.
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PurposeThe banking industry in Bangladesh is now conducting business under the growing pressure to conform to every aspect of corporate social responsibility (CSR) for the welfare of their clients and society. The value of CSR practices is attributed to the relationship between corporate image, brand awareness, brand equity (BE), competitive advantage and financial result. The purpose of this paper is to measure the impact of CSR on BE and to establish the moderating impact of corporate image and brand awareness.Design/methodology/approachStructural equation modeling was used to test the proposed hypotheses using a sample of 200 public and private bank customers in Bangladesh.FindingsThe results of this study demonstrated that CSR has a significant direct effect on the corporate image, brand awareness and BE. The results also confirm that corporate image and brand awareness partially mediate the relationship between CSR and BE.Practical implicationsThe findings indicate that successfully CSR practices will enhance a bank’s image in the mind of customers. Customers will feel that they are contributing to social causes because they are receiving services from socially responsible organizations. CSR practices also create customer awareness regarding the financial services provided by a bank. Consequently, good reputation and brand awareness contribute to building strong BE for banks.Originality/valueThis research shows the mediating role of brand awareness and corporate image with CSR and BE in the context of the banking industry in Bangladesh which is rarely studied. Therefore, the findings of this study will add value to the existing literature.
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Tripathy, Mitashree. "The Power of Ethics: Rethinking Leadership Roles at Workplaces." Multidisciplinary Journal for Education, Social and Technological Sciences 6, no. 2 (October 3, 2019): 134. http://dx.doi.org/10.4995/muse.2019.11594.
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<p>In the past leadership roles at workplaces looked only into bringing profits to organizations, compete with each other and create a brand image come what may. The emergence of incorporating moral and ethical codes developed when both employees and leaders of organizations big and small got involved into unethical practices which lead to tremendous loss in business and involved legal cases. Not only the reputation of such companies got tarnished but gradually they started losing their authenticity in the business world. Surprisingly, moral codes and ethical standards always existed in the organizations’ policies but their relevance was recognised only in the twenty first century when business organizations began to merge and expand worldwide because of globalization and the system changed forever. Organizations today simply cannot compromise with unethical practices and values. Today, organizations believe that good leadership is not merely competing, bringing profits and creating image but also transforming workplaces and bringing changes in the lives of people through ethics. Studies reveal that the integration of ethics within leadership roles can bring significant benefits at workplaces. Morally upright leaders foster good business, encourage excellent task performance, make powerful decisions and nurture corporate vision. This paper studies the relevance of blending leadership with ethics with a purpose to fetch substantial impact at workplaces. <strong></strong></p>
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Solong, Najamuddin Petta, and Luki Husin. "PENERAPAN KOMPETENSI KEPRIBADIAN GURU PAI." TA'DIBUNA: Jurnal Pendidikan Agama Islam 3, no. 2 (December 6, 2020): 57. http://dx.doi.org/10.30659/jpai.3.2.57-74.
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This study aims to analyze the application of the personal competence of Islamic education teachers in Madrasah Aliyah Muhammadiyah Kota Gorontalo shown in three domains of personality competence consisting of three competency aspects, namely: acting in accordance with religious, legal, social, and national cultural norms; show an adult and exemplary person; and work ethic, sense of responsibility and pride in being a teacher. Research on this is reinforced by the results of teacher performance assessments on teacher personality competencies by the principal according to the data obtained in the field. PAI teachers, for example, do not share their experiences with colleagues, including inviting them to observe their teaching methods and provide input, show less good behavior that image madrasah's good name, rarely ask permission and inform earlier, by providing valid reasons and evidence for not attending activities has been planned, completes all administrative and non-learning tasks in a timely manner according to the set standards, contributes less to the development of madrasas and lacks achievements that have a positive impact on the reputation of madrasahs.Keywords: Personal Competence, Islamic Education Teacher
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Kartika, Tika, Achmad Firdaus, and Mukhamad Najib. "Contrasting the drivers of customer loyalty; financing and depositor customer, single and dual customer, in Indonesian Islamic bank." Journal of Islamic Marketing 11, no. 4 (July 25, 2019): 933–59. http://dx.doi.org/10.1108/jima-04-2017-0040.
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Purpose This study aims to investigate the drivers of loyalty in Indonesian Islamic banks, especially group of depositor vs financing customer and single vs dual customer. Design/methodology/approach The objectives of this study were the seven major commercial Indonesian Islamic banks using the purposive sampling technique. In total, 105 questionnaires were processed, consisting of questions regarding depositors, financing, single and dual customer. Structural equation modeling using partial least squares were the analysis methods used to test the hypothesis, while in-depth interviews were conducted with Islamic bank managers to validate the findings. Findings Image has a significant relationship with customer satisfaction, as well as trust. Similarly, customer satisfaction has a significant relationship with trust. Trust has a significant relationship with loyalty. For a financing customer, the image is very influential on customer trust. For a depositor customer, customer satisfaction is very influential on customer trust. For single customer, customer satisfaction has a stronger influence on the image, compared to dual customer. Practical implications Islamic banks need to maintain good image and service quality to create strong, reliable and long-term relationships with customers, more specifically, in terms of improvement and product innovation. A bank focuses on the micro or macro segment, as well as financing. Financing products should be referred to customers’ needs. Bank reputation can be done by strengthening branding and corporate culture in marketing strategy. Shariah compliance has the highest loading factor to trust customers. Indonesian Islamic banks need to maintain customer trust by sticking to Islamic principles and continuing to ensure that its products and services are in accordance with Islamic principles. In Indonesian Islamic banks, it is very important to keep the legal aspects in all of products and services. Deposit products and services of Islamic banks should be in line with the rules of the financial services authority and Bank of Indonesia culture. Bank efforts to strengthen reputation can be done by strengthening branding and corporate culture in marketing strategy, while increasing the attractiveness of the products by way of research and development (R&D) must endeavor to make products and services attractive in terms of both product characteristics and price. Furthermore, it is necessary to support a good marketing strategy to market their products. Social implications Research can be used more widely in determining public policy, by strengthening the marketing strategy and public education. Islamic banks can work together with local religious departments to maximize marketing strategies to educate and convince people to be active economically under Islamic sharia guidance. Islamic banks need to maintain customer trust by sticking to the principles of sharia and continuing to ensure that products and services conform to sharia principles. Islamic bank management can strengthen customer trust by having a good risk management system, so that customers feel secure with Islamic bank transactions. In addition, sharia banks as companies must demonstrate social responsibility by distributing ZIS managed from customers and implementing CSR as a form of awareness of the surrounding community. Originality/value The study revealed the factors that lead to loyalty on the financing, depositor and the single and dual customers. The study found that improvement and innovation, strategic and sustainability are new indicators used to build images of Islamic banks.
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Ruse, Michael. "Evolutionary Ethics and the Search for Predecessors: Kant, Hume, and All the Way Back to Aristotle?" Social Philosophy and Policy 8, no. 1 (1990): 59–85. http://dx.doi.org/10.1017/s0265052500003745.
Повний текст джерелаАнотація:
Hopes of applying the findings and speculations of evolutionary theorizing to the problems of ethics have yielded a program with a (deservedly) bad reputation. At the level of norms – substantival ethics – it has been a platform for some of the more grotesque socio-politico-economic suggestions of our times. At the level of justification – metaethics – it has opened the way to some of the more blatant fallacies in the undergraduate textbook. Recently, however, a number of people, philosophers and biologists, have sensed that a more adequate evolutionary ethics might be possible. United in the conviction that it simply has to matter that we humans are modified monkeys rather than the creation of a Good God, in His image, on the Sixth Day, they argue that recent developments in evolutionary biology, especially those dealing with the genetic basis of social behavior (“sociobiology”), open the way to a satisfactory biological understanding of morality.
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Ihnatenko, Mykola, Liudmyla Levaieva та Vitaliy Pospolit. "Использование маркетинговых технологий в развитии предприятий и осуществлении ими социальной ответственности в условиях электронной коммерции". University Economic Bulletin, № 52 (18 березня 2022): 40–47. http://dx.doi.org/10.31470/2306-546x-2022-52-40-47.
Повний текст джерелаАнотація:
The subject of the research is the peculiarities of the use of marketing technologies for the development of enterprises in the environment of e-commerce and digital economy, as well as their implementation of social responsibility. The purpose of the article is to establish the features of Internet marketing and the impact and directions of application of marketing technologies on the development of enterprises and their implementation of social responsibility in the e-commerce environment as an important part of the digital economy. The methodological basis of the article are methods of system-structural analysis and synthesis, historical and monographic, economic comparisons. The results of the article. As a result, it was determined that Internet marketing or marketing technologies for enterprise development cover specific tools and techniques. However, since social responsibility, which is introduced in the traditional economy as an important factor in improving the image and business reputation of business, helps to increase the loyalty and profitability of enterprises, it should be implemented in the e-economy. Its specific forms and manifestations are established. Field of application of results. Conclusions and results of the article can be used by enterprises in the implementation of marketing technologies in e-commerce; in the educational process of economic specialties of higher education institutions. Conclusions. The development and operation of enterprises in the e-commerce environment is accompanied by special strategies and technologies of Internet marketing. They apply not only to its components and tools, typical of online conditions (interactivity, targeting, web analytics), but also to various forms and manifestations of social responsibility. Given that e-commerce is targeted at the target audience, manifestations of social responsibility help to improve the business reputation and image of enterprises, and thus attract additional customers. Manifestations of social responsibility are: providing information and presenting new quality products from processed raw materials; development and use of loyalty programs for regular customers; accrual of bonuses for the purchase of goods for animals, as well as environmental orientation; providing promotions and discounts on food products and basic necessities. It is also the provision of free delivery of goods - unconditionally or under certain conditions. Finally, it is the online sale of only products and services that are permitted by law. This includes providing truthful information and publicity, good faith and accountability.
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Kokotović, Sonja, and Miodrag Koprivica. "PMI (Public Media Institution Radio Television of Vojvodina the New Media Organization." European Journal of Interdisciplinary Studies 2, no. 4 (December 1, 2016): 14. http://dx.doi.org/10.26417/ejis.v2i4.p14-24.
Повний текст джерелаАнотація:
The basis of the effective functioning of the media along with the changes in the environment is in a constant development of management within the media, and therefore the corporate communication as a basic tool of development. Management JMU RTV broadcasting in the new (multi) media environment should establish a system of effective management of the technical, organizational, as well as innovation in the design and distribution of media content, aiming to find a balance between the needs of the market and the insatiable appetite of the media to the public, changes in technology, media legislation and general social trends. If the organization said that "the organism", then the communication is "bloodstream" of the organism. Corporate communication is a newer discipline which is used in all business segments worldwide. Top management creates, defines and improves corporate reputation through corporate communications and image management that created it. The image of a good and successful organization begins within. The level of satisfaction and motivation of our employees is a measurable and constant process that can be influenced, eg. how often and in which way to communicate with employees, how they transmit important messages and direct them towards achieving business goals.Corporate communication includes all communication and information activities among the members of the organization, it is targeted and oriented according to the success. Because the image of the organization can be understood as the reflection of its identity created corporate communication between different public - internal and external.
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Kokotović, Sonja, and Miodrag Koprivica. "PMI (Public Media Institution Radio Television of Vojvodina the New Media Organization." European Journal of Interdisciplinary Studies 6, no. 1 (December 1, 2016): 14. http://dx.doi.org/10.26417/ejis.v6i1.p14-24.
Повний текст джерелаАнотація:
The basis of the effective functioning of the media along with the changes in the environment is in a constant development of management within the media, and therefore the corporate communication as a basic tool of development. Management JMU RTV broadcasting in the new (multi) media environment should establish a system of effective management of the technical, organizational, as well as innovation in the design and distribution of media content, aiming to find a balance between the needs of the market and the insatiable appetite of the media to the public, changes in technology, media legislation and general social trends. If the organization said that "the organism", then the communication is "bloodstream" of the organism. Corporate communication is a newer discipline which is used in all business segments worldwide. Top management creates, defines and improves corporate reputation through corporate communications and image management that created it. The image of a good and successful organization begins within. The level of satisfaction and motivation of our employees is a measurable and constant process that can be influenced, eg. how often and in which way to communicate with employees, how they transmit important messages and direct them towards achieving business goals.Corporate communication includes all communication and information activities among the members of the organization, it is targeted and oriented according to the success. Because the image of the organization can be understood as the reflection of its identity created corporate communication between different public - internal and external.
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A.M. Abu Daqar, Mohannad, Ahmad K.A. Smoudy, and Milan Constantinovits. "Employer Branding: Creating a Sustainable Recruitment Plan in Large Corporates." Modern Applied Science 13, no. 8 (July 25, 2019): 9. http://dx.doi.org/10.5539/mas.v13n8p9.
Повний текст джерелаАнотація:
The aim of this study is to attract talented employees by using non-traditional recruitment methods, such as online professional business networks. These methods should encourage potential employees to apply and join these companies. It also allows the company to position its image in its potential customers’ minds. Hence, this research contributes to how to position an image in potential employee’s minds and motivate them to be part of the company. The main objective of this study is to investigate how to maintain a continuous demand from potential employees; accomplished by providing an outline of a sustainable recruitment plan to be applied in the larger Palestinian corporates.
A questionnaire was distributed at employees and their HR managers at four large-scale corporations in West Bank, Palestine. The proposed models were analyzed on the basis of 100 responses related to four well-known large Palestinian corporates. The results indicate that 78.3% of the sample have a recruitment plan in their corporations. Moreover, most of the sample, over 50%, have job satisfaction. which can enhance and help corporations in building a good reputation. It also exploits its internal employees as a strategic marketing tool to build their real, good, and attractive employer branding. The study recommends that companies seriously consider their employees in their marketing strategy, similar to how they market their products and services. To accomplish this, they need to build a long-term relationship with employees in a way that affects the general profit of the corporate and assists the corporate to create and maintain the employer branding.
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Matarazzo, Michela, Riccardo Resciniti, and Biagio Simonetti. "Cause-related marketing for successful cross-border post-acquisition performance." International Marketing Review 37, no. 4 (August 6, 2019): 695–712. http://dx.doi.org/10.1108/imr-11-2018-0324.
Повний текст джерелаАнотація:
Purpose Building on the scant literature on cross-border acquisitions (CBAs) in the consumer perspective, the purpose of this paper is to investigate the impact of the acquirer’s cause-related marketing (CRM) on consumers’ repurchase intentions of the products of the post-acquisition target. In addition, the study aims at analyzing the moderating role of acquirer’s CRM on the relationship between corporate ability (CA) and country image (CI) on consumers’ repurchase intentions of the products of the post-acquisition target. Design/methodology/approach Drawing on a sample of Italian consumers (n=351), the authors examined the roles played by the acquirer’s CRM on consumer behaviour by considering an Italian target firm with a high reputation and comparing eight foreign acquiring firms with different combinations of CRM (poor/good), CA (poor/good) and CI (high/low). Findings The authors found that CRM, CA as well as CI have a significant impact on Italian consumers’ intention to repurchase the products of the post-acquisition target. Furthermore, it is shown that good CRM reduces the negative influence of a poor CA and a low CI on post-acquisition repurchase intentions and strengthen the positive influence, thus confirming the moderating role of CRM. Originality/value The research investigates, in the context of CBAs, the impact of the acquirer’s CRM on the host country consumers’ repurchase intentions after the CBA, which has not previously been examined. It can help managers to understand the conditions under which CBAs will be favourably evaluated.
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Kowal, Jolanta, and Grażyna Gwiazda-Sawicka. "Mobbing as a problem in management ethics." Annales. Etyka w Życiu Gospodarczym 21, no. 5 (March 22, 2018): 131–45. http://dx.doi.org/10.18778/1899-2226.21.5.11.
Повний текст джерелаАнотація:
A positive company image and its good reputation are usually results of ethical and honest behaviour towards employees and may improve competitiveness, increase profits, customer satisfaction, and create new job jobs. However, it often occurs in dynamically developing firms where ethical norms are not kept and this process can be seen in the lack of equal chances to get a job – people without connections remain without work. According to research, mobbing is a very serious problem. Psychological terror or mobbing in work life involves hostile and unethical communication that is conducted in a systematic manner by one or more individuals, mainly toward one individual, who, due to mobbing, is pushed into a helpless and defenceless position and held there by means of continuing mobbing activities. These actions occur on a very frequent basis (statistical definition: at least once a week) and over a long period (statistical definition: at least six months’ duration). Because of the high frequency and long duration of hostile behaviour, this maltreatment results in considerable mental, psychosomatic, and social misery.
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Budi, Ichsan Setiyo. "Islamic Corporate Social Responsibility (ICSR) disclosure and Islamic Banks (IBs) performance: The application of stakeholder theory from Islamic perspective." Jurnal Akuntansi & Auditing Indonesia 25, no. 1 (2021): 76–86. http://dx.doi.org/10.20885/jaai.vol25.iss1.art8.
Повний текст джерелаАнотація:
This study aims to examine the effect of ICSR disclosure on the performance of IBs in Indonesia. Disclosures are prepared based on AAOIFI standards and previous researches then formed a disclosure index, while the performance of IBs is compiled from financial performances: ROA, ROE, and productivity performances which are formed into variables are formed by factor analysis. The samples of this research are 12 IBs from 2008 until 2019. Several IBs that had not yet been established in 2008 had been observed since the establishment of the banks until 2019, from this, it is obtained 121 observations. The test results show that all indicators of ICSR disclosure consisting of eight indicators: sharia compliance, ethical behavior, management, human resources, environment, social activities, products and services, research and development, and training have a positive effect on the performance of IBs. This provides an understanding that all of the disclosure indicators provide a good image or reputation to the public, thereby generating trust and in the long-term improving the performance of IBs.
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Hristovа, Svetlana D. "Narratives, Myths and Sense of Place in the Public Image of Three Festivals in Bulgaria." Postmodernism Problems 12, no. 1 (April 3, 2022): 104–30. http://dx.doi.org/10.46324/pmp2201104.
Повний текст джерелаАнотація:
The object of this study is the public image of three local festivals in Bulgaria: the Festival of Rose in Kazanlak, July Morning in Kamen Bryag and the Festival of Peppers, Tomatoes, Traditional Foods and Crafts in Kurtovo Konare. The public image of the three festivals is decomposed to the following elements for the sake of the analysis: narrative (history, myth), human factor, sense of place and public communication. The methods included participant observations, in-depth interviews, desk research of scientific literature, online and social media. The study revealed that the Festival of Rose in Kazanlak is part of an integrated cultural and tourist product, identified with the good local governance. July Morning in Kamen bryag, once a celebration of an alternative sub-society, has been commercialized towards fragmented (dispersed) festive events which obscured the sense of community and the sense of place affiliated with the initial phenomenon. Local farmers with their inherent sense of identity, agrarian knowledge and willingness to associate at a local level, play a central role in the publicity of Kurtovo Konare Fest. Local festivals share a distinctive feature: striving for the well-being of the local community. The result is an increase in the reputation of the region, attracting of media attention, awakening of the real estate market, spatial rehabilitation, improvement of road infrastructure, expansion of tourism opportunities and strengthening of networks for civic participation. This abstract is based on results within the project “Local Festivals: A Resource of Local Communities for Coping with Crises”, funded by the National Scientific Fund of Bulgaria – Ministry of Education (KP-06-H45 / 5 of 30.11.2020).
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Sarakinos and Lembessis. "Color Holography for the Documentation and Dissemination of Cultural Heritage: OptoClonesTM from Four Museums in Two Countries." Journal of Imaging 5, no. 6 (June 15, 2019): 59. http://dx.doi.org/10.3390/jimaging5060059.
Повний текст джерелаАнотація:
True-color holograms, as they are the most advanced and realistic three-dimensional images obtainable with current technologies, can become valuable tools for the preservation, documentation and diffusion of cultural heritage. In this respect, the transportable Z3RGB color holography system and the HoLoFoS™ illuminant developed by the Hellenic Institute of Holography have been successfully utilized for the in-situ recording and displaying of OptoClones™ (Denisyuk-type color holograms) in four museums and two countries. The holographic image of an OptoClone™ is characterized by a wide angle of view, full parallax and perspective, good color rendition and ultra-realistic reproduction of the optical properties of the materials of an artefact. In this paper, we report on our accumulated expertise in on-site holographic documentation of museum artworks of various types, already from four museums of world caliber and reputation (Athens and Thessaloniki Byzantine, Fabergé Museum of St. Petersburg and Diamond Fund of Russia). In one case, a world’s first, the in-situ recorded OptoClones™ have been subsequently displayed as part of the permanent exhibition of the Byzantine & Christian Museum of Athens in replacement of the original artifacts while on loan. On another occasion involving State Treasures from the Diamond Fund of Russia, the recorded OptoClones™ exhibited inside the Moscow Kremlin were highly appraised by officials and international experts as well as the general public allowing reasonable optimism for the prospects of Display Holography for museums.