Статті в журналах з теми "Gender specific advertising"
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Arakelyan, Ruzanna, and Ani Petrosyan. "Gender Specific English Advertisements." Armenian Folia Anglistika 16, no. 1 (21) (April 15, 2020): 44–50. http://dx.doi.org/10.46991/afa/2020.16.1.044.
Повний текст джерелаKrupka, L. R., and A. M. Vener. "Gender Differences in Drug (Prescription, Non-Prescription, Alcohol and Tobacco) Advertising: Trends and Implications." Journal of Drug Issues 22, no. 2 (April 1992): 339–60. http://dx.doi.org/10.1177/002204269202200213.
Повний текст джерелаTsvetkova, Olga L. "REPRESENTATION OF GENDER IN ADVERTISING: STRATEGIES, STEREOTYPES, MEANS." Verhnevolzhski Philological Bulletin 23, no. 4 (2020): 34–43. http://dx.doi.org/10.20323/2499-9679-2020-4-23-34-43.
Повний текст джерелаProkhorova, Svetlana N. "Advertising insert as a special genre of advertising text." Socialʹnye i gumanitarnye znania 6, no. 4 (December 8, 2020): 388. http://dx.doi.org/10.18255/2412-6519-2020-4-388-397.
Повний текст джерелаBlöhdorn, Lars, Sabrina Meyn-Kruse, and Nadja Linke. "What a Man Wants, What a Man Needs: Markers of Masculinity in Print Advertising." Linguaculture 12, no. 1 (June 15, 2021): 129–49. http://dx.doi.org/10.47743/lincu-2021-1-0192.
Повний текст джерелаHidarto, Anderson, and Aryani Andrieza. "Gender Differences in Influencer Advertisements on Instagram: A Multimodal Perspective." Journal of Language and Literature 22, no. 1 (March 23, 2022): 220–37. http://dx.doi.org/10.24071/joll.v22i1.4095.
Повний текст джерелаMullany, Louise. "‘Become the man that women desire’: gender identities and dominant discourses in email advertising language." Language and Literature: International Journal of Stylistics 13, no. 4 (November 2004): 291–305. http://dx.doi.org/10.1177/0963947004046277.
Повний текст джерелаKazemi, Foroogh, and Talayeh Jafari. "Persuasion Language in Iranian Newspaper Ads." JOURNAL OF ADVANCES IN LINGUISTICS 6, no. 2 (February 24, 2016): 959–63. http://dx.doi.org/10.24297/jal.v6i2.2959.
Повний текст джерелаNg, Snady. "Cultural Appropriation, Design, and Gender in Calendar Posters in China (1912-1949)." Cubic Journal, no. 2 (September 2019): 68–75. http://dx.doi.org/10.31182/cubic.2019.2.018.
Повний текст джерелаMatušínská, Kateřina, and Michal Stoklasa. "ADVERTISING STRATEGY ACCORDING TO THE CONCEPT OF THE FCB MODEL IN THE CONDITIONS OF THE VARIOUS GENERATIONS." E+M Ekonomie a Management 24, no. 4 (December 2021): 189–205. http://dx.doi.org/10.15240/tul/001/2021-4-012.
Повний текст джерелаMaynard, Michael L. "Interpretation and identification of gendered selves: Analyzing gender-specific addressivity in Japanese advertising text." Language & Communication 15, no. 2 (April 1995): 149–63. http://dx.doi.org/10.1016/0271-5309(95)00003-9.
Повний текст джерелаYasmin, Musarat, Farhat Naseem, and Malik Hassan Raza. "CREATIVE MARGINALIZATION OF GENDER: A DISCOURSE ANALYSIS OF ADVERTISEMENTS IN PAKISTANI NEWSPAPERS." Creativity Studies 11, no. 1 (September 26, 2018): 152–61. http://dx.doi.org/10.3846/cs.2018.5509.
Повний текст джерелаPoon, Stephen T. F. "Objectification and Sensibility: A Critical Look at Sexism as Subtext in Postfeminist Advertising." Asian Social Science 17, no. 2 (January 22, 2021): 17. http://dx.doi.org/10.5539/ass.v17n2p17.
Повний текст джерелаPereira, Francisco Costa, Jorge Verissimo, Ana Castillo Diaz, and Rosário Correia. "Gender Stereotyping, Sex and Violence in Portuguese and Spanish Advertisement." Comunicação e Sociedade 23 (November 25, 2013): 274–92. http://dx.doi.org/10.17231/comsoc.23(2013).1626.
Повний текст джерелаSpasosva, Lyubomira. "Main Dependences between Gender, Financial Status and Indicators Predicting Purchase of Mobile Products and Services in Bulgaria." SHS Web of Conferences 120 (2021): 04005. http://dx.doi.org/10.1051/shsconf/202112004005.
Повний текст джерелаTörrönen, Jukka, and Sara Rolando. "Women’s changing responsibilities and pleasures as consumers: An analysis of alcohol-related advertisements in Finnish, Italian, and Swedish women’s magazines from the 1960s to the 2000s." Journal of Consumer Culture 17, no. 3 (March 8, 2016): 794–822. http://dx.doi.org/10.1177/1469540516631151.
Повний текст джерелаTerblanche-Smit, M., and N. S. Terblanche. "HIV/Aids fear appeal advertisements directed at different market segments: Some considerations for corporate sponsors and NPO’s." South African Journal of Business Management 44, no. 4 (December 31, 2013): 65–76. http://dx.doi.org/10.4102/sajbm.v44i4.169.
Повний текст джерелаMOTSCHENBACHER, HEIKO. "Speaking the gendered body: The performative construction of commercial femininities and masculinities via body-part vocabulary." Language in Society 38, no. 1 (February 2009): 1–22. http://dx.doi.org/10.1017/s0047404508090015.
Повний текст джерелаWang, Cheng Lu, Terry Bristol, John C. Mowen, and Goutam Chakraborty. "Alternative Modes of Self-Construal: Dimensions of Connectedness-Separateness and Advertising Appeals to the Cultural and Gender-Specific Self." Journal of Consumer Psychology 9, no. 2 (April 1, 2000): 107–15. http://dx.doi.org/10.1207/15327660051044196.
Повний текст джерелаWANG, C., T. BRISTOL, J. MOWEN, and G. CHAKRABORTY. "Alternative Modes of Self-Construal: Dimensions of Connectedness–Separateness and Advertising Appeals to the Cultural and Gender-Specific Self." Journal of Consumer Psychology 9, no. 2 (2000): 107–15. http://dx.doi.org/10.1207/s15327663jcp0902_5.
Повний текст джерелаAl-Omar, Nibras. "Ideology in Advertising: Some Implications for Transcreation into Arabic." Hikma 19, no. 1 (May 25, 2020): 43–68. http://dx.doi.org/10.21071/hikma.v19i1.11713.
Повний текст джерелаLohmann, Juliane, Marina Schmitz, and Silvia Damme. "Portraying gender in external marketing communication, using the example of a fair fashion label." Emerald Open Research 3 (May 20, 2021): 8. http://dx.doi.org/10.35241/emeraldopenres.14090.1.
Повний текст джерелаNavarro-Beltrá, Marián, and Marta Martín-Llaguno. "Bibliometric analysis of research on women and advertising: Differences in print and audiovisual media." Comunicar 21, no. 41 (June 1, 2013): 105–14. http://dx.doi.org/10.3916/c41-2013-10.
Повний текст джерелаCartocci, Giulia, Patrizia Cherubino, Dario Rossi, Enrica Modica, Anton Giulio Maglione, Gianluca di Flumeri, and Fabio Babiloni. "Gender and Age Related Effects While Watching TV Advertisements: An EEG Study." Computational Intelligence and Neuroscience 2016 (2016): 1–10. http://dx.doi.org/10.1155/2016/3795325.
Повний текст джерелаOwen, Craig, and Nicola De Martini Ugolotti. "‘Pra homem, menino e mulher’? Problematizing the gender inclusivity discourse in capoeira." International Review for the Sociology of Sport 54, no. 6 (November 14, 2017): 691–710. http://dx.doi.org/10.1177/1012690217737044.
Повний текст джерелаKim, Jungkeun, and Yuri Seo. "An Evolutionary Perspective on Risk Taking in Tourism." Journal of Travel Research 58, no. 8 (October 29, 2018): 1235–48. http://dx.doi.org/10.1177/0047287518807579.
Повний текст джерелаArnberg, Klara. "Selling the consumer: the marketing of advertising space in Sweden, ca. 1880-1939." Journal of Historical Research in Marketing 11, no. 2 (May 20, 2019): 142–64. http://dx.doi.org/10.1108/jhrm-10-2017-0062.
Повний текст джерелаSiswati, Endah. "Women’s attitude towards representation of women domestication in advertisement." Masyarakat, Kebudayaan dan Politik 32, no. 1 (April 1, 2019): 80. http://dx.doi.org/10.20473/mkp.v32i12019.80-94.
Повний текст джерелаBhutada, Nilesh S., and Brent L. Rollins. "Disease-specific direct-to-consumer advertising of pharmaceuticals: An examination of endorser type and gender effects on consumers' attitudes and behaviors." Research in Social and Administrative Pharmacy 11, no. 6 (November 2015): 891–900. http://dx.doi.org/10.1016/j.sapharm.2015.02.003.
Повний текст джерелаO'Hanlon, Ann, Therese Mendez, and Melissa Morrissette. "Gender Codes and Aging: Comparison of Features in Two Women's Magazines." Innovation in Aging 4, Supplement_1 (December 1, 2020): 324. http://dx.doi.org/10.1093/geroni/igaa057.1039.
Повний текст джерелаLIEBERMAN, HALLIE. "Selling Sex Toys: Marketing and the Meaning of Vibrators in Early Twentieth-Century America." Enterprise & Society 17, no. 2 (March 16, 2016): 393–433. http://dx.doi.org/10.1017/eso.2015.97.
Повний текст джерелаKoubaa, Yamen, and Amira Eleuch. "Gender effects on odor-induced taste enhancement and subsequent food consumption." Journal of Consumer Marketing 37, no. 5 (March 18, 2020): 511–19. http://dx.doi.org/10.1108/jcm-02-2019-3091.
Повний текст джерелаLee, Sylvia, Michelle Torok, Fiona Shand, Nicola Chen, Lauren McGillivray, Alexander Burnett, Mark Erik Larsen, and Katherine Mok. "Performance, Cost-Effectiveness, and Representativeness of Facebook Recruitment to Suicide Prevention Research: Online Survey Study." JMIR Mental Health 7, no. 10 (October 22, 2020): e18762. http://dx.doi.org/10.2196/18762.
Повний текст джерелаKrasniqi, Vjollca. "Imagery, Gender and Power: The Politics of Representation in Post-War Kosova." Feminist Review 86, no. 1 (July 2007): 1–23. http://dx.doi.org/10.1057/palgrave.fr.9400354.
Повний текст джерелаAbitbol, Alan, and Miglena M. Sternadori. "Consumer location and ad type preferences as predictors of attitude toward femvertising." Journal of Social Marketing 10, no. 2 (April 4, 2020): 179–95. http://dx.doi.org/10.1108/jsocm-06-2019-0085.
Повний текст джерелаTsen, Wai Sing, and Benjamin Ka Lun Cheng. "Who to find to endorse? Evaluation of online influencers among young consumers and its implications for effective influencer marketing." Young Consumers 22, no. 2 (May 17, 2021): 237–53. http://dx.doi.org/10.1108/yc-10-2020-1226.
Повний текст джерелаV.I., Ivchenko. "AESTHETICIZATION OF ARTISTIC IMAGE IN DESIGN BY MEANS OF ARTISTIC AND AESTHETIC INTERPRETATION." Collection of Research Papers Pedagogical sciences, no. 91 (January 11, 2021): 65–73. http://dx.doi.org/10.32999/ksu2413-1865/2020-91-9.
Повний текст джерелаV.I., Ivchenko. "AESTHETICIZATION OF ARTISTIC IMAGE IN DESIGN BY MEANS OF ARTISTIC AND AESTHETIC INTERPRETATION." Collection of Research Papers Pedagogical sciences, no. 91 (January 11, 2021): 65–73. http://dx.doi.org/10.32999/ksu2413-1865/2020-91-9.
Повний текст джерелаSingh, Swapnil, and Uma Shankar Singh. "A Study Assessing the Brand Loyalty Creation by Promotion Mix for KOTON Brand." Cross Current International Journal of Economics, Management and Media Studies 3, no. 3 (June 18, 2021): 19–28. http://dx.doi.org/10.36344/ccijemms.2021.v03i03.002.
Повний текст джерелаZakharov, Alexander, Elena Leontyeva, and Alexander Leontyev. "Advertisements in Russian provincial press at the beginning of the First World War." Journal of Historical Research in Marketing 12, no. 1 (June 6, 2019): 53–73. http://dx.doi.org/10.1108/jhrm-04-2018-0022.
Повний текст джерелаHalford, Jason CG, Emma J. Boyland, Georgina M. Hughes, Leanne Stacey, Sarah McKean, and Terence M. Dovey. "Beyond-brand effect of television food advertisements on food choice in children: the effects of weight status." Public Health Nutrition 11, no. 9 (September 2008): 897–904. http://dx.doi.org/10.1017/s1368980007001231.
Повний текст джерелаFuente, Irene Molina-de la, Andrea Pastor, Paloma Conde, María Sandín Vázquez, Carmen Ramos, Marina Bosque-Prous, Manuel Franco, and Xisca Sureda. "Changes in perceptions of the alcohol environment among participants in a Photovoice project conducted in two districts with different socio-economic status." PLOS ONE 16, no. 8 (August 6, 2021): e0254978. http://dx.doi.org/10.1371/journal.pone.0254978.
Повний текст джерелаKamandulytė-Merfeldienė, Laura, and Skaistė Nenartavičiūtė. "The Characteristics of Adjective Usage in the Language of Advertisements." Respectus Philologicus 27, no. 32 (April 25, 2015): 147–86. http://dx.doi.org/10.15388/respectus.2015.27.32.17.
Повний текст джерелаMorosan, Cristian, and Agnes DeFranco. "Mapping the impact of hotel promotional factors on consumers’ actual use of interactive systems in hotels." Journal of Hospitality and Tourism Technology 10, no. 2 (June 11, 2019): 169–89. http://dx.doi.org/10.1108/jhtt-02-2018-0012.
Повний текст джерелаO’Donnell, Rachel, Peter McCulloch, Lorraine Greaves, Sean Semple, and Amanda Amos. "What Helps and What Hinders the Creation of a Smoke-free Home: A Qualitative Study of Fathers in Scotland." Nicotine & Tobacco Research 24, no. 4 (November 10, 2021): 511–18. http://dx.doi.org/10.1093/ntr/ntab228.
Повний текст джерелаSmith, Alan D., and O. Felix Offodile. "Ethical and Managerial Aspects of Social Network Advertisement." Journal of Electronic Commerce in Organizations 14, no. 4 (October 2016): 28–51. http://dx.doi.org/10.4018/jeco.2016100103.
Повний текст джерелаSmith-Drelich, Noah. "Buying health: assessing the impact of a consumer-side vegetable subsidy on purchasing, consumption and waste." Public Health Nutrition 19, no. 3 (June 9, 2015): 520–29. http://dx.doi.org/10.1017/s1368980015001469.
Повний текст джерелаKinnear, Susan Lilico. "“He Iwi tahi tatou”: Aotearoa and the legacy of state-sponsored national narrative." Corporate Communications: An International Journal 25, no. 4 (July 17, 2020): 717–31. http://dx.doi.org/10.1108/ccij-11-2019-0133.
Повний текст джерелаCampbell, Norah, and Cormac Deane. "Bacteria and the market." Marketing Theory 19, no. 3 (September 6, 2018): 237–57. http://dx.doi.org/10.1177/1470593118796678.
Повний текст джерелаTkach, Bohdan, Lesia Lytvynchuk, Ihor Popovych, Olena Blynova, Larysa Zahrai, and Liybomyra Piletska. "Research on the Experience of Users of Political Slogans in Ukraine." BRAIN. BROAD RESEARCH IN ARTIFICIAL INTELLIGENCE AND NEUROSCIENCE 12, no. 1 (March 29, 2021): 104–17. http://dx.doi.org/10.18662/brain/12.1/173.
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