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1
Baranov, Gennady Vladimirovich. "Functions of public relations." Interactive science, no. 7 (September 20, 2016): 43–45. http://dx.doi.org/10.21661/r-113129.
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Yurita, Ayu Puspa, and Anwar Sani. "Karakteristik Public Relation pada Departemen Marketing Public Relations CNN Indonesia TV." Jurnal Ilmiah Komunikasi Makna 7, no. 2 (August 31, 2019): 37. http://dx.doi.org/10.30659/jikm.7.2.37-47.
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Banyaknya penggunaan nama pada divisi atau departemen public relations memberikan kesan bahwa tugas dan fungsi divisi atau departemen public relation di sebuah perusahaan kemudian berbeda dengan perusahaan lain. Perbedaan pada fungsi, tugas, peran, dan kegiatan yang dilakukan oleh divisi atau departemen public relations itu dapat menentukan karakteristik public relations pada perusahaan. Tujuan penelitian ini untuk mengetahui tujuan, fungsi, peran, juga aktivitas departemen marketing public relations di CNN Indonesia TV. Metode penelitian yang digunakan adalah deskriptif kualitatif. Hasil penelitian menjelaskan bahwa perbedaan tujuan, fungsi, dan peran tergantung dari kebijakan perusahaan masing- masing. CNN Indonesia TV melakukan efisiensi pada tujuan dan fungsi perusahaan, sedangkan peran departemen marketing public relations-nya sejalan dengan misi PR perusahaan yaitu ikut berkontribusi langsung dalam revenue perusahaan. Sedangkan aktivitas yang diinisiasi oleh CNN Indonesia ada 3, yaitu Dialog, Monolog, dan Meet Up. Dari 3 poin pada pembahasaan tersebut akhirnya dapat diketahui seperti apa karakteristik public relations pada departemen marketing public relations CNN Indonesia TV.�Kata Kunci: Media Massa; Karakteristik; Public Relations; Marketing Public Relations; Fungsi��ABSTRACTThe many uses of names in the division or department of public relations that give the impression that the tasks and functions of the division or department are not the same as at first. Differences in functions, tasks, roles, and activities carried out by the division or public relations department can determine public relations in company. This� the background of the writer will describe characteristics of public relations in the public relations marketing departement CNN Indonesia TV. The purpose of this study was to determine the objectives, functions, roles, and also the marketing business relations department at CNN Indonesia TV. The research method is descriptive qualitative. The results of the study explain that the number of goals, functions, and roles depends on each company. CNN Indonesia TV transfers the functions and functions of the company, while the marketing office relations of public relations are within the mission of the company's public relations incorporated in the company's revenue. While the activities initiated by CNN Indonesia are 3, namely Dialogue, Monologue, and Meet Up. Of the 3 points in the discussion, it can finally be seen as what public relations in the CNN Indonesia TV marketing public relations department.
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Kusumaningtyas, Nurhidayati. "MARJINALISASI (PUBLIK) AKTIVIS DALAM LITERATUR PUBLIC RELATIONS." INFORMASI 45, no. 1 (June 1, 2015): 57. http://dx.doi.org/10.21831/informasi.v45i1.7770.
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AbstractActivism can involve an individual or a collection of a few people. The practice of activism is often perceived as negative and destructive actions. In the literature of public relations, we will discover how the activist group pressure group categorized into the “source of trouble” and must be addressed by public relations practitioners. This perspective led to a bias that leads to marginalization of “activist public” in public relations literature. Marginalization process lasts through two methods: (1) the provision of which tend negative stigma, (2) the dominance of the paradigm of “corporate centric” in the literature of public relations. This article presents an alternative paradigm of the postmodern paradigm in view of the role and functions of the public activists.AbstrakAktivisme bisa melibatkan seorang individu ataupun kumpulan beberapa orang. Praktek aktivisme seringkali dipersepsikan sebagai tindakan yang negatif dan destruktif. Dalam literatur public relation, kita akan menemukan bagaimana kelompok aktivis dikategorikan kedalam kelompok penekan yang menjadi “sumber masalah” dan harus diatasi oleh praktisi public relations. Perspektif ini memunculkan bias yang mengarah pada marjinaliasi “publik aktivis” dalam literature public relation. Proses marjinalisasi berlangsung melalui dua cara: (1) pemberian stigma yang bertendensi negative, (2) adanya dominasi paradigma “corporate centric” dalam literatur public relation. Artikel ini menyajikan alternatif paradigma yakni paradigma postmodern dalam melihat peran dan fungsi publik aktivis.Keywords: Public Activist, Corporate Centric, Marginalization.
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IKEYA, Rue. "Functions of Public Relations in Open Science." Joho Chishiki Gakkaishi 30, no. 2 (May 23, 2020): 182–87. http://dx.doi.org/10.2964/jsik_2020_016.
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Cottone, Laura, D. G. Wakefield, R. Rocco Cottone, and Willard North. "Public relations roles and functions by organization." Public Relations Review 11, no. 4 (December 1985): 29–37. http://dx.doi.org/10.1016/s0363-8111(85)80029-1.
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Shipman, Matt. "Public relations as science communication." Journal of Science Communication 13, no. 03 (September 22, 2014): C05. http://dx.doi.org/10.22323/2.13030305.
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Public communication from research institutions often functions as both science communication and public relations. And while these are distinct functions, public relations efforts often serve as science communication tools. This is because successful science communication and public relations efforts for research institutions both rely on finding shared language and disseminating findings in context.
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Muk, Alexander. "Public relations functions: Perspective from a Japanese corporation." Public Relations Review 38, no. 1 (March 2012): 137–40. http://dx.doi.org/10.1016/j.pubrev.2011.12.012.
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Guy, Bonnie, David R. Williams, Alicia Aldridge, and Susan D. Roggenkamp. "Approaches to Organizing Public Relations Functions in Healthcare." Health Marketing Quarterly 24, no. 3-4 (September 29, 2007): 1–18. http://dx.doi.org/10.1080/07359680802118969.
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Gillespie, A. Gray. "The Public Service Staff Relations Board." Relations industrielles 30, no. 4 (April 12, 2005): 628–42. http://dx.doi.org/10.7202/028655ar.
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Chen, Xianhong, Ouyang Chen, and Ni Chen. "How public relations functions as news sources in China." Public Relations Review 38, no. 5 (December 2012): 697–703. http://dx.doi.org/10.1016/j.pubrev.2012.04.007.
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Reagan, Joey, Janine Sumner, and Scott Hill. "Using Grunig's Indices to Differentiate Organizational Public Relations Functions." Journalism Quarterly 69, no. 1 (March 1992): 181–87. http://dx.doi.org/10.1177/107769909206900116.
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Focusing on the function played by individuals in public relations organizations, this study tested an updated version of James Grunig's indices for public relations models, a measure that compares, among other things, whether communication is more one- or two-way. A sample of 136 public relations professionals, surveyed in Washington State, demonstrated two clear functions for one- and two-way communication. The study finds limited support for Grunig's indices but suggests rewriting some measure items and adding new items to improve the indices.
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Spicer, Christopher H. "Communication functions performed by public relations and marketing practitioners." Public Relations Review 17, no. 3 (September 1991): 293–305. http://dx.doi.org/10.1016/0363-8111(91)90024-f.
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Jensen, Inger. "Public relations and emerging functions of the public sphere: An analytical framework." Journal of Communication Management 6, no. 2 (April 2002): 133–47. http://dx.doi.org/10.1108/13632540210806991.
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Kriyantono, Rachmat, and Choiria Anggraini. "Public Relations or Humas: How do the public and practitioners perceive it?" Jurnal Komunikatif 9, no. 2 (December 23, 2020): 154–73. http://dx.doi.org/10.33508/jk.v9i2.2741.
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This study aims to describe the public and practitioner's perceptions of the public relations or Humas profession. Public relations plays a role in maintaining the credibility of the organization which is built from public perceptions. Apart from public relations, this profession is also called humas. However, based on Propechy's Self-Fulfilling Theory, it is possible to have different meanings by the public and practitioners related to these two terms. This study uses a constructivist approach (qualitative) and interview methods to collect data. The number of informants was 200 people in Malang City. The focus of this research is to find perceptions about what public relations or humas is, its functions, its relation to gender, and educational background. This research produces four propositions, namely public and practitioner perceptions of public relations and humas tends to be positive, public relations and humas are considered the same profession, men and women are perceived to be practitioners in this profession, and practitioners should come from the discipline of communication science and public relations. This research contributes to challenge the previous view that public relations is seen as an attempt to manipulate communication messages.
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Ha, Jin Hong, and Mary Ann Ferguson. "Perception Discrepancy of Public Relations Functions and Conflict among Disciplines: South Korean Public Relations Versus Marketing Professionals." Journal of Public Relations Research 27, no. 1 (January 2015): 1–21. http://dx.doi.org/10.1080/1062726x.2014.924838.
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Agustina, Via Alfian Ika, Siti Fatonah, and Muhammad Edy Susilo. "Analysis of The Implementation of Public Relations Function at The Department of Industrial and Trading of Yogyakarta in Improving The Market Quality." Jurnal Ilmu Komunikasi 17, no. 1 (July 14, 2020): 73. http://dx.doi.org/10.31315/jik.v17i1.3512.
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Department of Industrial and Trading of Yogyakarta does not have any Public Relations Officer (PRO), but they continue its implementation of Public Relations function for increasing market quality. The objective of this study are to find out the implementation of Public Relations function from this department. Situational Theory of the Publics, The Concept of PR’s Function, and SWOT Analysis will be guide for this study. This study is a qualitative descriptive, in the interest of investigate, measuring, and interpreting the problems of this study. The results shows that this department is implement Public Relations functions in many kind of activities, include Press Agentry, Public Affair and Community Relations, Inovations, and Branding Strategy. Functions implemented by this department are: maintain a good relationship with their publics, create the corporate image, communications between organization and publics, and make programs for all the publics. Based on the results, SWOT Analysis, and Situational Theory of The Publics, the implementation has not been succeed. This is due to the inability of identifying the publics, fulfill its wishes, and find out the right strategy. In the other words, the failure comes out because there is no Public Relations in this department. The contribution of this research is in the form of policy recommendations to other organizations to implement the public relations function as much as possible to achieve the objectives of the program.
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Fitzpatrick, Kathy. "Advancing the New Public Diplomacy: A Public Relations Perspective." Hague Journal of Diplomacy 2, no. 3 (2007): 187–211. http://dx.doi.org/10.1163/187119007x240497.
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AbstractAs public diplomacy assumes a more prominent role in the diplomatic affairs of nations, scholars and practitioners are challenged to define the 'new' public diplomacy's purpose and goals, to develop the theoretical foundations of the discipline, and to articulate principles of practice for effectively and ethically achieving a nation's foreign affairs' objectives. This article demonstrates the potential for the public relations theory of relationship management to advance contemporary thought and practice in public diplomacy. The study finds that by defining public diplomacy's central purpose as relationship management, unifying the functions under one overarching concept, adopting a management (rather than communication) mindset, and recognizing the importance of diplomatic deeds that support communication practices, practitioners will be better equipped to conduct public diplomacy effectively.
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Valdez Orriaga, Miguel. "Función relacional, comunicacional y sinérgica de las relaciones públicas en las organizaciones públicas y privadas del Perú." Correspondencias & Análisis, no. 5 (October 31, 2015): 57–73. http://dx.doi.org/10.24265/cian.2015.n5.03.
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Kasmawati, Kasmawati. "PERAN HUMAS BRSDM BERDASARKAN PERATURAN MENTERI KELAUTAN DAN PERIKANAN NO.44 TAHUN 2016." Jurnal Pari 4, no. 2 (June 20, 2019): 81. http://dx.doi.org/10.15578/jp.v4i2.7870.
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Humas atau Public Relation merupakan kegiatan yang bersentuhan langsung denganmasyarakat/publik dan diharapkan mendapatkan peran yang sangat penting dalam suatu organisasi. Badan Riset dan Sumber Daya Manuia Kelautan dan Perikanan (BRSDM) memiliki tim humas BRSDM yang berada di Sekretariat BRSDM dan dibantu oleh unit kehumasan yangberada di unit kerja lingkup BRSDM sebagai perpanjangan dalam melaksanakan perankehumasan BRSDM dan pimpinan khususnya. Tugas dan fungsi kehumasan BRSDM, telah dijabarkan pada Peraturan Menteri Kelautan dan Perikanan (Permen KP) yaitu Peraturan Menteri Kelautan dan Perikanan Nomor.6/Permen-KP/2017 tentang Organisasi Dan Tata Kerja KementerianKelautan Dan Perikanan dan Peraturan Menteri KP No 44 Tahun 2016 tentang PenyelenggaraanKehumasan di Lingkungan KKP. Dalam mendukung tugas dan fungsi tim humas harus mengacupada kedua Permen KP tersebut. Sejauhmana kegiatan kehumasan BRSDM sudah sesuai dengan 2 Permen KP tersebut dalam menjalankan tugas dan fungsi kehumasan.As an activity that facilitates direct contacts with the community, public relations plays an importantrole in an organization. The Marine and Fisheries Research and Human Resource Agency (BRSDM)has the BRSDM public relations team whose office is located in the BRSDM Secretariat. TheBRSDM Public Relation Team is supported by a number of public relations staffs from each of therelevant technical units of BRSDM. The duties and functions of the BRSDM PR is officiated by theMinister of Maritime Affairs and Fisheries Regulation (KP Regulation) through the Minister of MaritimeAffairs and Fisheries Regulation Number.6 / Permen-KP / 2017 concerning the Organization and Work Procedure of the Ministry of Maritime Affairs and Fisheries and Ministerial Regulation No. 44of 2016 concerning the Implementation of Public Relations within the KKP. In carrying out theduties and functions of public relations the BRSDM's public relations activities must be in accordancewith these two Regulations.
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Addahil, Muhammad Ilyas Junaidi. "MANAJEMEN PUBLIC RELATION DALAM MENINGKATKAN PUBLIC INTEREST PADALEMBAGA PENDIDIKAN ISLAM." Indonesian Journal of Islamic Educational Management 2, no. 2 (October 28, 2019): 84. http://dx.doi.org/10.24014/ijiem.v2i2.7052.
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Schools and communities are two inseparable environments.School is a place for learning, and society is a place where the output of learning can be implemented. The community is expected to support and participate in developing the educational process in schools. In this case, a strategy or management is needed to involve the community in educational activities in schools. The effort to make it real is to build good relations between school managers and the community so that they work together together and comprehensively. An educational institution should try to create a positive image in the heart of the community, so that the community is able to make a decision to register their sons and daughters and participate actively in the development of these educational institutions. To realize this positive image, in addition to developing quality it also requires productive community relations activities based on clear functions, roles, and visions.The purpose of this study is to assess and obtain a general description of the role of public relations and strategies at Islamic universities in imaging institutions and the image of the institution. This study uses a case study with a qualitative approach, while the theory is symbolic interaction and organizational information.This paper offers an alternative to implementing effective public relations roles and functions and how to apply public relations vision and mission in educational institutions.
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Manickam, Yesuselvi, Tan Soon Chin, and Suffian Hadi Ayub. "GENDER BIAS IN THE PUBLIC RELATIONS INDUSTRY IN MALAYSIA: COMPARING PUBLIC RELATIONS PRACTITIONERS’ JOB FUNCTIONS, INCOMES, AND CAREER PROSPECTS." Journal of Media Critiques 2, no. 8 (December 17, 2016): 229–37. http://dx.doi.org/10.17349/jmc116217.
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Sundstrom, Beth. "Integrating Public Relations and Social Marketing." Social Marketing Quarterly 18, no. 2 (June 2012): 135–51. http://dx.doi.org/10.1177/1524500412450489.
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This study examined the relationship between public relations and social marketing in a nonprofit health organization. A case study was conducted, in which internal and external organizational documents, archival records, and artifacts were analyzed and four in-depth interviews were completed. Evidence showed that public relations and social marketing were integrated into the organization’s communication function. Findings provided evidence for a tactical paradigm of public relations, which emphasizes publicity and promotion, as well as a situational approach to messaging and communication functions. The organization engaged the new two-way model of symmetry through cultivating relationships and two-way dialogue. These findings suggest the importance of social marketing approaches to behavior change and relationship cultivation strategies. This case study highlights the success of social marketing initiatives, and the opportunity for social marketing and public relations to evolve together in a new media context.
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Селезнева and Larisa Selezneva. "Public Relations in the Information-Communication Area." Modern Communication Studies 3, no. 2 (April 10, 2014): 24–29. http://dx.doi.org/10.12737/3447.
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The article deals public relations in the information-communication area. The author analyzes the PR-discourse as a type of institutional discourse, shows its backbone features: purpose, the recipient, the sender, the functions. The author pays special attention to the subject-object space PRdiscourse, gives a classification of the subject space, shows the different types of the destination. To determine the boundaries of public relations the author analyses different points of view on the ratio of public relations, advertising and propaganda. The author shows four models of PR and their priorities and goals.
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Nurcandrani, Prita Suci, Yudi Sudiana, and Ayu May Lisa. "Public Relations Functions for Sugar-Salt-Fat Consumption Control Programs Planning." Komunikator 13, no. 2 (November 13, 2021): 188–200. http://dx.doi.org/10.18196/jkm.11211.
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Non-Communicable Diseases such as stroke, diabetes mellitus, heart attack, and hypertension have increasingly lurked in Indonesia. The excessive consumption of sugar, salt, and fat (SSF) is the trigger for that case, and the government tries to take precautions for people from 13 to 18 years of age. Emphasizing on preventive health communication efforts, this study intended to assist the health promotion program of Puskesmas Purwokerto Utara 2 to apply Public Relations functions by providing IEC (Communication, Information, and Education) on controlling SSF in adolescents. This research used in-depth interviews and observations as data collection techniques, with qualitative descriptive methods to analyze the data. The result showed that this Puskesmas (district clinic) is identified as not implementing the SSF Control Program since its health promotion function is still more focused on routine programs. Meanwhile, 1.021 students in this work area need to prevent threatening diseases. Making collaboration with competent partners, Puskesmas may apply the functions of Public Relations in implementing the preventive programs by providing sufficient information about the danger of the excessive consumption of SSF, inviting people to change attitudes and actions, and representing the organization’s attitude towards society.
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Okae-Anti, Christie. "Public relations specialist, any role(s) in university style administration?" Journal of Educational Management 2 (November 1, 1999): 155–57. http://dx.doi.org/10.47963/jem.v2i.367.
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Administration is a human process and a means by which the aim or purpose of an organisation is effected. Public relations is an essential component in the administration of tertiary institutions. A survey was designed to identify ways in which public relations contribute to the management of university education in Ghana, using the University of Cape Coast as a case study. The study revealed that public relations management functions were varied ranging from the. handling of complaints to assisting in conducting elections in the University of Cape Coast and that all these management functions were necessary for effective public relations.
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Jung, Yongduck. "The Intergovernmental Relations for Sustainable Developments of Korea." Korean Journal of Policy Studies 11 (December 31, 1996): 13–29. http://dx.doi.org/10.52372/kjps11002.
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Korea is again entering an era of local autonomy. After General Park Chung Hee seized power through a military coup in 1961, Korean local governments did not have substantial political and administrative decision-making power for 30 years. During an earlier period of the Republic, under the 'Local Autonomy Law' of 1949, Korean local governments had been locally formed policy-making assemblies whose members were locally elected by the inhabitants. For some time in that period even the chief executives of the local governments were elected by the area residents. In 1961, however, the military governments adopted the so-called 'Law Concerning Temporary Measures for Local Autonomy', which suspended the functions of all local assemblies, and the administrative heads of local units became appointive. Following that decision, local governing functions were controlled by the Ministry of Home Affairs- and the respective provincial governors who were appointed by the President. There was, therefore, essentially no political decentralization at all in Korea from 1961 to 1991 (Jung, 1987: 526). In 1991, however, the local assemblies were reorganized. In addition to the locally formed assemblies, the chief executives of local governments were elected directly by residents in 1995. These direct elections have enabled the Korean local governments regain their nominal political decision-making power. In practical terms, however, there still remain a substantial number of central controls in the central-local government relationship.
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Liew, Fifi Ee En. "Artificial Intelligence Disruption in Public Relations: A Blessing or A Challenge?" Journal of Digital Marketing and Communication 1, no. 1 (December 2, 2021): 24–28. http://dx.doi.org/10.53623/jdmc.v1i1.45.
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Artificial intelligence is bringing to the forefront of public relations functions new challenges as well as opportunity to achieve efficiency in communication with stakeholders. As shown in recent works, the acceptance and usage of artificial intelligence technologies by organization can help in measuring the return on investment of public relations efforts and ascertain congruency between organizational goals and objectives. This essay based on reflections and an interview with an experience public relations practitioner. The essay end by showing that artificial intelligence technology is here to stay. Therefore, public relations practitioners need to be adept of the technologies in order to increase the effectiveness of public relations functions.
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Vdovkina, Natalya I., and Yulia E. Ponomareva. "The social functions of the public relations service of the regional executive branch." Siberian Socium 4, no. 4 (2020): 67–79. http://dx.doi.org/10.21684/2587-8484-2020-4-4-67-79.
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This article studies the social functions of a public relations service of a regional executive authority on the example of the information and publishing department of the labor and employment agency of the Krasnoyarsk Territory. The Public Relations Service is regarded as a social institution, wherein this institute is interpreted as an approved and stable set of statuses and roles. This set acts in society, and its goal is to form an environment for effective public communications between social actors. The authors consider the main approaches to the analysis of the service responsible for public relations as a social institution; in addition, they define the specifics of the social functions of the service implementing public relations — the executive authority of the region. The relevance of the study is determined by the fact that the public relations service, which operates in the structure of the authority, determines, among other things, a positive idea about all public authorities in general. The purpose of the study is to analyze the social function of the public relations service of the regional executive authorities. The authors have employed the following methods: expert survey, content analysis of media materials, secondary analysis of data from sociological analysis of the image of the state employment service of the population of the Krasnoyarsk Territory. Based on the results of theoretical, methodological, and empirical studies, the authors conclude that in addition to the obvious social function of information, the public relations service performs a managerial social function through the creation of an information and communication environment in which an effective dialogue between social actors unfolds. The public relations service of the executive branch of the region, in turn, has its own specifics of these social functions. This is one of the social institutions that creates the conditions not only for the gradual and growing development of the image of the executive branch, but also for the development of a favorable perception of the population about public services provided by the government.
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Yudarwati, Gregoria Arum, and Fandy Tjiptono. "An enactment theory perspective of corporate social responsibility and public relations." Marketing Intelligence & Planning 35, no. 5 (August 7, 2017): 626–40. http://dx.doi.org/10.1108/mip-08-2016-0153.
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Purpose The purpose of this paper is threefold: how companies perceive corporate social responsibility (CSR) and public relations (PR); how companies perceive the interconnection between these functions; and what factors contributing to their perceptions. Design/methodology/approach An interpretive qualitative study was employed, where semi-structured interviews with 34 members of PR and CSR departments and three top executives of three big mining (state-owned, private Indonesian, and multinational) companies in Indonesia were carried out. Archival data (e.g. newsletters, websites, and annual reports) were also utilized. Findings CSR and PR are perceived to be community relationship functions to gain and maintain organizational legitimacy from the communities and shareholders. Three factors shaping these functions: the social and political changes in Indonesia; the communities’ collective culture; and the nature of mining industry. Research limitations/implications The current study focused on how companies interpret and enact their interpretations of their organizational environment. This study suggests further research into how the community and other stakeholders interpret the company’s activities and environment. This study also suggests further study on another type of industry. Originality/value The present study provides another approach to understanding how CSR and PR are constructed and enacted in an organization as well as to understanding the company’s justification in enacting particular CSR and PR functions. This study maintains the need to consider local values while keeping the global standard.
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Yudarwati, Gregoria Arum, and Fandy Tjiptono. "The enactment of public relations functions: insights from the Indonesian mining industry." Asia Pacific Journal of Marketing and Logistics 29, no. 2 (April 10, 2017): 453–70. http://dx.doi.org/10.1108/apjml-10-2016-0194.
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Purpose The purpose of this paper is to examine the process in which organizational members construct and enact public relations (PR) functions as well as how the organization accommodates local values in the PR enactment. Design/methodology/approach A case study of three large mining companies representing multinational, state-owned, and privately owned mining companies in Indonesia was employed. Semi-structured interviews were conducted with 37 key informants (three top executives and 34 members of PR units). Findings The Indonesian private mining company and the multinational corporation actively engaged in their environment during the post-Suharto era. They perceived the local community to be more powerful than ever before as a result of the socio-cultural and political changes in the country. They changed their organization designs to gain organizational legitimacy by establishing independent PR divisions at the mining sites and assigning field officers who had the same cultural background as the community. These companies enacted the role of PR as relationship agents and cultural interpreters. Unlike these two companies, the state-owned mining company did not actively search for information from its environment. It relied on the government support for its organizational legitimacy and ignored the environmental changes. Originality/value This study is one of the first few studies examining the enactment of PR functions in Indonesia, an emerging country that is under-represented in the marketing and PR literature.
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Qoimah, Qoimah. "MEMBANGUN PELAYANAN PUBLIK YANG PRIMA : STRATEGI MANAJEMEN HUMAS DALAM PENYAMPAIAN PROGRAM UNGGULAN DI LEMBAGA PENDIDIKAN." Islamic Management: Jurnal Manajemen Pendidikan Islam 1, no. 02 (August 1, 2018): 191. http://dx.doi.org/10.30868/im.v1i2.269.
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The presence of educational institutions as an alternative choice for students.their scientific repertoire is felt quite useful. To further enhance the role and participation. non-formal education institutions in the community then the existence of a public relations figure required. Roles and duties of public relations here to represent the existence and image of educational institutions in addition to addressing all forms of problems related to public relations. The problem that arises is the role and function of a public relations practitioner is perceived not enough role and important then not many educational institutions that set up a separate department for the public relations department. The existence of this public relations should be at the top level of management so that it can provide input at the institutional management level. The concepts used in relation to this writing are related to the functions and roles of Public Relations, Public Relations management strategies and communication strategies of educational institutions. To get a good image is required a good management strategy, one of which is to improve the relationship with the parties that establish cooperation with educational institutions in this case represented by a public relations. Given the importance of role and function public relations then it is appropriate that its presence is also considered in educational institutions.
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Kudryavtsev, Igor. "CLASSIFICATION, STRUCTURE AND FUNCTIONS OF LEGAL CONSCIOUSNESS." JOURNAL OF LAW RESEARCH 6, no. 8 (August 30, 2021): 5–14. http://dx.doi.org/10.26739/2181-9130-2021-8-1.
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The article discusses in detail the classification, structure and functions of legal consciousness. The article also discusses ideas, concepts, views expressing the theoretical understanding of law, typical for researchers, scientific workers involved in the legal regulation of public relations. The article also provides a detailed analysis of the classification, structure and functions of legal consciousness.In modern society, the scientific legal consciousness has a priority role in determining the ways of development of law, legislation, political and constitutional relations
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Meng, Juan, and Marlene S. Neill. "Inclusive leadership and women in public relations: defining the meaning, functions, and relationships." Journal of Public Relations Research 33, no. 3 (May 4, 2021): 150–67. http://dx.doi.org/10.1080/1062726x.2021.2010556.
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Lubis, Nazrul Rizal, Arief Gunawan, and Darwanto Darwanto. "PROMOSI DAN PUBLIC RELATION DI PERPUSTAKAAN." Jurnal Pari 2, no. 2 (January 19, 2017): 126. http://dx.doi.org/10.15578/jp.v2i2.3257.
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ABSTRAKFungsi utama penyelenggaraan perpustakaan adalah pelayanan. Dalam menjalankan fungsi pelayanan tersebut, public relations (PR) memiliki peran yang sangat penting. PR berfungsi sebagai pendukung manajemen, membangun citra perpustakaan, dan sebagai komunikator. Artikel ini mengetengahkan prinsip-prinsip PR yang perlu diimplementasikan pada perpustakaan dan berbagai upaya yang perlu dilakukan untuk meningkatkan pelayanan dan membangun pencitraan perpustakaan. ABSTRACTLibrary service is the main function of a library. Public relations (PR) is one of factors determining the function. PR has functions as management support, building library image, and as communicator. This article sheds light on PR principles that should be implemented at library and several efforts which should be conducted in improving library service and library image.
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Hey, Maya. "Fermenting Communications: Fermentation Praxis as Interspecies Communication." Public 31, no. 59 (June 1, 2019): 149–57. http://dx.doi.org/10.1386/public.31.59.149_1.
Повний текст джерелаАнотація:
Microbes are in, on, and around us at all times, yet we cannot easily communicate with them. How do we (continue to) live with microbial life in ways that allow for our mutual thriving? Using a performative lens, this paper analyzes the material practices of fermentation as a way of connecting with different scales of life. It attempts to challenge conventional understandings of communications (e.g. encoding/decoding models put forth by Stuart Hall) by examining the layered manner in which fermentation engages with matter and meaning. The material practices of fermentation require embodied knowledge to work with microbial life, and the discursive considerations of fermentation challenge anthropocentric thought. Thus, materially and discursively, fermentation functions as a continual form of engagement. Thought of as a form of communication, fermentation helps us to consider some of the invisible relations we have with microbes and connect with micro-species we often take for granted.
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Broś, Natalia. "Public diplomacy and cooperation with non-governmental organizations in the liberal perspective of international relations." Journal of Education Culture and Society 8, no. 1 (July 10, 2017): 11–22. http://dx.doi.org/10.15503/jecs20171.11.22.
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This article discusses the issue of state cooperation with non-governmental organizations in public diplomacy. This has been explored in relation to the liberal perspective in international relations, which very clearly highlights the importance of NGOs as an influential participant in world politics. The article contains an analysis of the international system, categorizes the roles and functions of NGOs in international relations. It shows concepts on contemporary understanding of power and a clear focus on reinforcing and using components of soft power, including public diplomacy, in moden international relations. Methodological aspects are deepened by an analytical layer exploring Civil Society 2.0 Program, what is an example of an effective combination of diplomatic efforts between the state and NGOs to achieve common goals.
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Wisataone, Voettie. "Pelaksanaan Fungsi Hubungan Masyarakat dan Publisitas pada Organisasi Non-Profit." EFISIENSI - KAJIAN ILMU ADMINISTRASI 15, no. 1 (April 17, 2019): 15–27. http://dx.doi.org/10.21831/efisiensi.v15i1.24482.
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Dewasa ini, tidak hanya organisasi profit yang menjalankan berbagai macam strategi pemasaran untuk menjaring konsumen. Organisasi non-profit pun juga melakukan berbagai strategi pemasaran agar tetap eksis, sehingga dapat mendatangkan sejumlah donatur. Salah satu strategi pemasaran yang digunakan adalah dengan menjalankan fungsi hubungan masyarakat (humas) dan publisitas. Pos Keadilan Peduli Umat (PKPU) menjalankan fungsi humas dan publisitas, meskipun secara struktur tidak memiliki devisi humas. Peran fungsi humas dan publisitas dijalankan oleh bidang kemitraan. Hasil wawancara dan observasi menunjukkan bahwa fungsi humas dan publisitas yang dijalankan oleh PKPU Yogyakarta, antara lain; persconference, publikasi melalui media sosial, dan bekerjasama dengan media radio. Sasaran dari program tersebut adalah para donatur dan masyarakat secara luas. Tujuannya adalah agar dapat membangun citra yang baik, sehingga donatur dan masyarakat dapat berdonasi melalui PKPU Yogyakarta. Kata kunci : Fungsi Humas dan Publisitas, PKPU Yogyakarta, Organisasi Non-Profit Abstract: Implementation of Public Relations and Publicity Functions in Non-Profit Organizations. Today, not only profit organizations run various kinds of marketing strategies to attract consumers. Non-profit organizations also carry out various marketing strategies in order to continue to exist, so that they can bring in a number of donors. One of the marketing strategies used is to carry out public relations and publicity functions. The Community Care Justice Post (PKPU) carries out public relations and publicity functions, even though structurally there is no public relations division. The role of public relations and publicity functions is carried out by the partnership sector. The results of interviews and observations indicate that the functions of public relations and publicity run by PKPU Yogyakarta, among others; persconference, publication through social media, and collaborating with radio media. The objectives of the program are donors and the community at large. The aim is to build a good image, so donors and the community can donate through PKPU Yogyakarta. Keywords: Function of Public Relations and Publicity, PKPU Yogyakarta, Non-Profit Organizations
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Nurnisya, Frizki Yulianti, Suriati Binti Saad, and Mahyuddin Ahmad Rahman. "Police’s Public Relations to Enhance Mutual Understanding in Indonesia." Jurnal ASPIKOM 6, no. 1 (January 19, 2021): 136. http://dx.doi.org/10.24329/aspikom.v6i1.799.
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The study of police public relations is a new phenomenon that has been rising lately. Indeed, along with the growth of modernity, increasing disputes, the need for convergence, and the community environment, there have been increasing demands from the public for the police to make changes in their actions and attitude when dealing with the community. This research uses qualitative methodology as it explores activities carried out by police institutions. Hence, the a case study is a right research method because this research explores the government’s agency, especially within public policy. The research result shows that to complete this job correctly, the police need public support, and to maximize this support, the police need the functions of police’s public relations at all levels, from the National Police Headquarters to the District Police.
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Shakya, Christina Giesch. "L'importance des outils de planification forestière dans les opérations de relations publiques en Suisse | The importance of forestry planning tools in public relations operation in Switzerland." Schweizerische Zeitschrift fur Forstwesen 155, no. 11 (November 1, 2004): 487–91. http://dx.doi.org/10.3188/szf.2004.0487.
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The current study examines the importance of planning and management documents (notably the forest management plan and the regional forest plan) for public relations purposes. 17 people (15 forest engineers and 2 forest guards) were interviewed using a semi-structured questionnaire. The results of our survey show that some of the information used for public relations is taken from the planning documents. The forest management plan is primarily considered to be an internal document, but it also provides information on the objectives of forest enterprises, justifications of the planned measures, numbers and maps. The regional forest plan contributes to the public relations in three ways: its content provides information about objectives, description of forest functions, projects and measures. In addition, the participation of the public in the process of elaborating this plan is an ideal opportunity to heighten awareness in society and further public understanding of the forest and forestry services. Finally, as the regional forest management plan is in the public domain, it functions as a type of «show case» of the forest service.
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Pavlova, Lena N., and Nikita A. Argylov. "News Reporting: Substitution of Functions." RUDN Journal of Studies in Literature and Journalism 26, no. 1 (December 15, 2021): 132–41. http://dx.doi.org/10.22363/2312-9220-2021-26-1-132-141.
Повний текст джерелаАнотація:
The issue of journalistic functions fulfillment by the modern mass media is considered. The authors examined a number of news reports in socio-political online media and found some cases where the classic functions of journalism such as informing and controlling were substituted by PR functions. The content analysis revealed an alarmingly large number of pseudo journalistic reports, which mainly aimed to create and maintain a positive image. The reason why journalism is losing its value is the lack of professionals representing the public interest. The analysis shown a high number of publications, based on (practically unchanged) press releases, that is common to a number of media and clearly illustrates the unprofessionalism of the authors of pseudo news. The regional media have to monetize its activity, so the matter of finance wins over the matter of beliefs. However, the media and, in particular, journalism is quickly losing public credibility. In general, we are witnessing the undermining of classical journalistic creativity and the merging of this concept with other wider categories of public relations.
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Буньковский, Дмитрий, and Мария Гайдай. "THE ESSENCE AND SIGNIFICANCE OF “PUBLIC RELATIONS” IN POLICE ACTIVITIES." Rule-of-law state: theory and practice 16, no. 3 (March 1, 2020): 44–54. http://dx.doi.org/10.33184/pravgos-2020.3.5.
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The development of the rule-of-law state under intensive evolution of public opinion requires a deep understanding of the laws governing the functioning of public opinion on state authorities’ activities. These prerequisites actualize researches on various aspects of public opinion and such related categories as “public relations”. Purpose: to study the essence and significance of “public relations” in state authorities’ activities, in particular internal affairs bodies. Methods: in this study, theoretical methods of deductive logic are used, as well as empirical methods of observation, comparison, generalization, interpretation. Results: during the study, the main characteristics of “public relations” and the key areas of public relations of institutions of the system of internal affairs bodies of the Russian Federation are determined. The functions of “public relations” at different stages of interaction with the population are generalized. Recommendations are offered for choosing approaches and strategies for public relations for institutions of the system of internal affairs bodies of the Russian Federation.
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POLIANSKA, Yana. "Communicative Process in the Management System of Economic Relations at the Local Level." Public administration and local government 47, no. 4 (December 20, 2020): 131–37. http://dx.doi.org/10.33287/102077.
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The article analyzes the features of the communicative and managerial process during the implementation of economic relations in local authorities. The meaningful concept of communication and the specifics of its functioning in the system of public administration are revealed. The basic principles, features, key tasks and functions of communications in the implementation of economic relations at the basic levels of government are described. Specific differences in the functioning of the system of modern communicative activity in public administration and at the basic level of government have been clarified.
The information and communication system of local authorities is analyzed. The process of formation of internal organizational communications and their key forms used in the implementation of economic relations in the system of public administration are considered. The legislative and normative base of public administration bodies and state authorities in the implementation of communication tasks and functions has been studied and analyzed.
The main stages of institutionalization of communicative relations between the government and the public are considered. The list of criteria for assessing communication processes in the implementation of economic relations between state institutions and public administration bodies, between the authorities and representatives of business structures, between the authorities, population and representatives of the public sector.
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Hurtova, Yuliia. "Professional activities of judges as a public service." Public administration and local government 45, no. 2 (July 23, 2020): 161–67. http://dx.doi.org/10.33287/102032.
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The article analyzes the possibilities of interpreting the professional activity of judges as a kind of public service in public administration practice in Ukraine.
Approaches to the interpretation of the public service and its types are analyzed. Arguments about the peculiarities of official relations in the judiciary are presented. The author substantiates the position that the judicial service is not sufficiently institutionalized. Obviously, there is a mix of different shades of service, there is a combination of official and state relations. It is emphasized that the professional activity of judges is carried out in the authorities, is paid at the expense of public funds, the content of the activity consists of the performance of tasks and functions of the state. This category of persons requires a basic law on public service in Ukraine. According to the author, the service in the judicial authorities (in this case we are talking about judges), which has its specific goals, tasks, functions, is of a public nature, should have its legal basis and be called a service in a public judicial position.
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Milohnić, Ines. "IMPORTANCE OF PUBLIC RELATIONS MANAGEMENT IN SMALL HOTELS." Tourism and hospitality management 12, no. 2 (December 2006): 231–43. http://dx.doi.org/10.20867/thm.12.2.21.
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This work explores co-dependency of Public Relations and competitive advantage based on numerous interviews with 60 managers of small hotels in Croatia. Aim of this research is to state different ways and possibilities of public relations implementation as one of the modern, efficient leading functions which gives the opportunity of adapting to changes and needs of modern market. In its first part the research covers the qualitative grading of public relations’ implementation within the limits of communication strategy in small hotels business in Croatia. Second part refers to determining the place and role of competitive advantages in small hotels’ business within the context of measuring the public relations’ influence on the increase of small hotels’ competitive advantages increase in Croatia. The research has shown that the management of small hotels rarely applies public relations as a form of a continuous action with the aim of promoting vacation, without understanding that it is the way to improve its own type of business. The reasons for this could be found in the lack of possibility of each individual hotel's positioning as a result of insufficient funds, general and specific knowledge, as well as other possibilities. Using simple and multivariate regression analysis, the thesis of strong influence of competitive advantages on the increase of competitive advantages in small hotels in Croatia has been proven and the facts and propositions of implementation of public relations in small hotels’ business with the aim of competitive advantages increase have been stated. The research has shown that the management of public relations adds to the mastering of processes of creating specific strategies and shaping business politics to improve the competitive advantages in business objects in the market conditions.
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Kristjánsdóttir, Margrét Vala. "Services of General Interest (EU) as Indicators of Public Functions in the Sense of Public Administrative Law." Review of European Administrative Law 14, no. 4 (December 17, 2021): 23–43. http://dx.doi.org/10.7590/187479821x16364535488028.
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The article concerns the EU concept of 'Services of General Interest' (SGIs) which, due to their characteristics, are given special status in EU law. It connects these characteristics with public services that are carried out by private entities under service contracts, as well as the question of applicability of general principles of public administrative law to the relations between the providers and users of such services. The objective is to examine whether the definitions and examples of SGIs can help identify public functions in the sense of Icelandic administrative law. It examines whether they provide guidelines as to how services, carried out by private entities under service contracts with public authorities, may be singled out and so help identify public functions in the sense of Icelandic administrative law.
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Fadaee, Simin. "Ecotours and politics of fun in Iran: From contested state–society relations to emancipatory nature–society relations." Sociological Review 66, no. 6 (May 4, 2018): 1276–91. http://dx.doi.org/10.1177/0038026118774981.
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This article shows how nature–society relations in Iran’s burgeoning ecotourism industry are influenced by power-laden state–society relations and the state’s regulation of public space. Based on original research, this article demonstrates that ecotours operate as a means through which young middle-class residents of Tehran practise fun beyond the socio-political restrictions they face in the city’s public sphere. Non-human nature represents a safe setting for these ecotourists to engage in restricted ‘unislamic’ practices of self-expression and socialization. In other words, the non-human nature functions as a zone of transgression. This article provides an example of how the nature–society interface can provide opportunities to defy conservative social norms in a restricted socio-political system and it shows that the influence of political systems on nature–society relations requires more explicit analysis. Moreover, it enhances our understanding of everyday politics in a society where social conducts in the public sphere are heavily controlled.
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Necić, Neda. "ETHICS IN PUBLIC RELATIONS: ETHICAL THEORIES, CODES AND CONFLICTS." MEDIA STUDIES AND APPLIED ETHICS 2, no. 2 (December 2, 2021): 87–100. http://dx.doi.org/10.46630/msae.2.2021.07.
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Public relations, an important element of the media society, is a management function which helps establish and nurture the links of mutual communication, understanding, acceptance and cooperation between the organization and the surrounding public. The development of the public relations profession is commonly seen as a progressive evolution from unsophisticated and unethical early practice to the planned, strategic, ethical campaigns of the modern age. However, when discussing the practice of public relations in the XXI century, there are certain doubts, or rather, ethical conflicts. Being the key moral principle and the fundamental philosophical concept, truth should be the goal of every relationship and communication. However, in the public relations practice, truth is occasionally suppressed due to its partial placement. The process of communication itself functions to a significant extent through the mass media, and the violation of ethics in that respect is the trade in media space, which is a difficult form of violation of the philosophy of morality. The main purpose of this paper is to provide an overview of ethics and its development in public relations. This paper analyzes the ethics of public relations as a self-regulation platform for this profession. The application of ethical theories based on utilitarian and deontological approaches has also been discussed. In addition, codes of ethics applied in the PR profession are presented, as well as examples of unethical actions in the public relations profession.
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Ginesta, Xavier, Enric Ordeix, and Josep Rom. "Managing Content in Cross-Cultural Public Relations Campaigns: A Case Study of the Paris Terrorist Attacks." American Behavioral Scientist 61, no. 6 (February 1, 2017): 624–32. http://dx.doi.org/10.1177/0002764217693280.
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This article studies how traditional media functions have changed due the new media growth in terms of consumption and influence and how this has affected the public relations (PR) campaigns in terms of storytelling and managing content. The starting point of this article is the media coverage of the Paris attacks on the 13th November, as well as the institutional ceremonies that the French government organized as a tribute to 120 victims. The methodology of this article is based in a sample of the mainstream media in French and English language published in Europe. The analysis indicators are the following: (a) the “message,” as the story based on organizational essentials, values and identity; (b) the publics in a media relations campaign: opinion leaders and opinion makers; (c) the social dimension and the agenda setting; (d) effectiveness versus excellence and vice versa; (e) role of the media: traditional media (or mainstream media) and new media; (f) trends and challenges for professionals. As we will see, new trends of communication are redirecting the media strategy in PR campaigns in terms of influencing other key publics that generates major engagement in institutional reputation. Hence, traditional media functions (setting agenda, transmitting values, and creating opinion) operate in a new digital context of mashup journalism where cross-cultural PR seeks to better align media agenda’s with public and political agenda’s in order to set frames of sociability and community engagement.
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Pūre, Inga. "PUBLIC RELATIONS IN LATVIA AT THE BEGINNING OF THE 21ST CENTURY: SUPPORTING FUNCTION OF THE ORGANIZATION’S MANAGEMENT AND / OR MARKETING." Latgale National Economy Research 1, no. 2 (June 30, 2010): 301. http://dx.doi.org/10.17770/lner2010vol1.2.1794.
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Public Relations (PR) in Latvia is a new cross - disciplinary branch, the beginning of which dates back to the gaining of independence. It has rapidly developed during the last twenty years. The interpretation of Public Relations though is still problematic. A lot of heads of establishments do not realize the importance of Public Relations in the development of enterprises. They do not see the difference between Public Relations and marketing. Public Relations is often viewed as a marketing supporting function. The aim of the article is to show the role of Public Relations as one of the essential management functions, explain and analyse the relationship between Public Relations and marketing, as well as to find the reason for the scarcity of the insight into what Public Relations is and offer the solution to the problem in regard to the situation in Latvia. The article offers analysis of the facts obtained from 25 detailed interviews with leading Public Relations practitioners and theoreticians as well as the analysis of the theoretical literature and other sources. All interviews could not be viewed in the article because of its limited length.
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Masykuri, Nurul Candrasari. "Peran Public Relation Tak Sekedar Fungsi Teknis." Humaniora 2, no. 1 (April 30, 2011): 353. http://dx.doi.org/10.21512/humaniora.v2i1.3024.
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Article explored many functions of Public Relations (PR). It is one department in an organization that is responsible for matters relating to community relations and has responsibility for the company image. PR is also responsible for inter-departmental relationships that exist within the organization. So, not only outward, but inward. PR bridges all the problems that occur between departments. In maintaining and improving the quality of image, PR will create a lot of programs to promote the company to the center of the community. The essence of PR must prepare and obtain more data concerning these trends through surveys, research, and observation in the intensive and continuous. The function of PR is essential in every point of planning and corporate development. PR should know the effects of packaging a product that will be offered to customers which will become regular customers of these products. In fact, a PR should be able to maintain such image what would happen if the packaging is yellow and what effect if replaced by a red color.