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Статті в журналах з теми "FASHION E-RETAILER"
Mou, Jinjin, and Shuyun Wang. "Value-Added Service for Fashion Product Supply Chain with Overseas Warehouse Logistics Outsourcing." Mathematical Problems in Engineering 2023 (February 13, 2023): 1–14. http://dx.doi.org/10.1155/2023/8798358.
Повний текст джерелаLorenzo-Romero, Carlota, María-Encarnación Andrés-Martínez, María Cordente-Rodríguez, and Miguel Ángel Gómez-Borja. "Active Participation of E-Consumer: A Qualitative Analysis From Fashion Retailer Perspective." SAGE Open 11, no. 1 (January 2021): 215824402097916. http://dx.doi.org/10.1177/2158244020979169.
Повний текст джерелаBaek, Eunsoo, Ha Kyung Lee, and Ho Jung Choo. "Cross-border online shopping experiences of Chinese shoppers." Asia Pacific Journal of Marketing and Logistics 32, no. 2 (October 3, 2019): 366–85. http://dx.doi.org/10.1108/apjml-03-2018-0117.
Повний текст джерелаKsiążkiewicz, Dorota, and Wojciech Piotrowicz. "LAST MILE LOGISTICS DELIVERY IN THE FASHION RETAIL SECTOR: THE CASE OF POLAND." Zeszyty Naukowe Uniwersytetu Gdańskiego. Ekonomika Transportu i Logistyka 69 (November 3, 2017): 51–61. http://dx.doi.org/10.5604/01.3001.0010.5561.
Повний текст джерелаShi, Ye, Ting Wang, and Layth C. Alwan. "Analytics for Cross‐Border E‐Commerce: Inventory Risk Management of an Online Fashion Retailer." Decision Sciences 51, no. 6 (January 15, 2020): 1347–76. http://dx.doi.org/10.1111/deci.12429.
Повний текст джерелаGong, Mao-Jun, and Jing Wang. "The Competitive and Development Strategy of China’s Local Fast Fashion Apparel Enterprises under New Retail Model." Business Prospects 1, no. 1 (December 1, 2020): 66–77. http://dx.doi.org/10.52288/bp.27089851.2020.12.05.
Повний текст джерелаAvery, Jill, Thomas J. Steenburgh, John Deighton, and Mary Caravella. "Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping." GfK Marketing Intelligence Review 5, no. 2 (November 1, 2013): 28–33. http://dx.doi.org/10.2478/gfkmir-2014-0015.
Повний текст джерелаGustafsson, Emmelie, Patrik Jonsson, and Jan Holmström. "Reducing retail supply chain costs of product returns using digital product fitting." International Journal of Physical Distribution & Logistics Management 51, no. 8 (July 13, 2021): 877–96. http://dx.doi.org/10.1108/ijpdlm-10-2020-0334.
Повний текст джерелаPatten, Elena, Wilson Ozuem, and Kerry Howell. "Service quality in multichannel fashion retailing: an exploratory study." Information Technology & People 33, no. 4 (January 10, 2020): 1327–56. http://dx.doi.org/10.1108/itp-11-2018-0518.
Повний текст джерелаAkhtar, Waleed Hassan, Chihiro Watanabe, Yuji Tou, and Pekka Neittaanmäki. "A New Perspective on the Textile and Apparel Industry in the Digital Transformation Era." Textiles 2, no. 4 (December 5, 2022): 633–56. http://dx.doi.org/10.3390/textiles2040037.
Повний текст джерелаДисертації з теми "FASHION E-RETAILER"
Kelly, Carlota Alvim Xavier. "Impact of email marketing campaigns on e-commerce : a case study in the fashion industry." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24620.
Повний текст джерелаApproved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2018-08-21T12:51:00Z (GMT) No. of bitstreams: 1 FGV_EBAPE_Carlota_Kelly_final_version_dissertation_2018_.pdf: 4716025 bytes, checksum: 1169e49f54e77901ef15e05eea835461 (MD5)
Made available in DSpace on 2018-08-27T17:46:14Z (GMT). No. of bitstreams: 1 FGV_EBAPE_Carlota_Kelly_final_version_dissertation_2018_.pdf: 4716025 bytes, checksum: 1169e49f54e77901ef15e05eea835461 (MD5) Previous issue date: 2018-06-22
OBJETIVO: Esta tese propõe – se a avaliar a influência de dois tipos de campanhas de e-mail nas vendas online, no contexto de um retalhista na área de moda. A plataforma online do retalhista engloba três conceitos diferentes: LA Woman, LA Kids e LA Loft. Deste modo, o estudo ambiciona entender recorrendo às ferramentas disponíveis, a resposta dos diferentes tipos de campanhas de email ao tráfico gerado e transações no website da marca. METODOLOGIA: Relativamente à abordagem de pesquisa, um estudo de caso foi o método selecionado com ajuda dos dados obtidos das duas plataformas: base de dados interno de email marketing e Google Analytics. Consequentemente, práticas de pesquisa descritiva e explicativa foram conduzidas de modo abordar as perguntas propostas no âmbito desta dissertação. RESULTADOS: As principais conclusões demonstram que campanhas de email de natureza informativa são mais bem-sucedidas atendendo as vendas, enquanto que as campanhas de email com reduções de preço associadas geram um maior número de tráfico no website. Esta primeira descoberta foi reconfirmada, visto que os utilizadores que regressam ao site veem sobretudo através de campanhas de email de origem informativa, que geram maior número de receitas e transações LIMITAÇÕES: A dissertação apresenta algumas limitações associadas à natureza da sua abordagem de pesquisa, bem como aos dados fornecidos pela marca. Desde modo, seria interessante para estudos futuros considerar – se a avaliação os resultados obtidos no ponto de vista de outras empresas do sector da moda, de forma a obter um cenário mais completo. APLICABILIDADE DO TRABALHO: Atendendo aos resultados desta dissertação, a empresa da área da moda, Lanidor, poderá adaptar a sua estratégia digital, de modo a estabelecer e obter uma maior aprovação da sua lista de subscritores. Adicionalmente, este estudo concede a oportunidade de adaptar o tipo de campanhas de email usadas, bem como, o seu conteúdo consoante os seus objetivos e a sua estratégia digital.
PURPOSE: The purpose of this study is to evaluate the impact of two type of email campaigns on e-commerce revenues, in the context of a fashion retailer. This retailer´s e-commerce platform englobes three concepts: LA Woman, LA Kids and LA Loft. Given these circumstances, the study aims to understand under the guidance of the disposable metrics, the response from the different email campaigns to traffic driven and sales conversion on the website. DESIGN/METHODOLOGY: A case study research approach was employed with the support of data obtained from two platforms: in-house email marketing database and Google Analytics. Furthermore, some descriptive and explanatory research was conducted to address the proposed research questions. FINDINGS: The key findings display that informative email campaigns are well succeeded concerning sales conversion, while price reduction email campaigns generate a higher amount of traffic into the website. Moreover, this was reconfirmed as returning visitors to the site come mainly through informative email campaigns generated higher revenues and transactions. RESEARCH LIMITATIONS: The study presented any limitations associated with the nature of the research approach and the organisation of the data provided by the company. Future research can evaluate the results from other companies’ scope and have a more complete overview. PRATICAL IMPLICATIONS: From these results, the fashion brand used to conduct this analysis, Lanidor, can adapt its digital strategy to better address and engage their mailing list. Besides it can adapt the type of email campaigns and content to the different aims beyond their digital marketing strategy.
Kelly, Carlota Alvim Xavier. "Impact of email marketing campaigns on e-commerce : a case study in the fashion industry." Master's thesis, reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10400.14/26197.
Повний текст джерелаApproved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2018-08-21T12:51:00Z (GMT) No. of bitstreams: 1 FGV_EBAPE_Carlota_Kelly_final_version_dissertation_2018_.pdf: 4716025 bytes, checksum: 1169e49f54e77901ef15e05eea835461 (MD5)
Made available in DSpace on 2018-08-27T17:46:14Z (GMT). No. of bitstreams: 1 FGV_EBAPE_Carlota_Kelly_final_version_dissertation_2018_.pdf: 4716025 bytes, checksum: 1169e49f54e77901ef15e05eea835461 (MD5) Previous issue date: 2018-06-22
OBJETIVO: Esta tese propõe – se a avaliar a influência de dois tipos de campanhas de e-mail nas vendas online, no contexto de um retalhista na área de moda. A plataforma online do retalhista engloba três conceitos diferentes: LA Woman, LA Kids e LA Loft. Deste modo, o estudo ambiciona entender recorrendo às ferramentas disponíveis, a resposta dos diferentes tipos de campanhas de email ao tráfico gerado e transações no website da marca. METODOLOGIA: Relativamente à abordagem de pesquisa, um estudo de caso foi o método selecionado com ajuda dos dados obtidos das duas plataformas: base de dados interno de email marketing e Google Analytics. Consequentemente, práticas de pesquisa descritiva e explicativa foram conduzidas de modo abordar as perguntas propostas no âmbito desta dissertação. RESULTADOS: As principais conclusões demonstram que campanhas de email de natureza informativa são mais bem-sucedidas atendendo as vendas, enquanto que as campanhas de email com reduções de preço associadas geram um maior número de tráfico no website. Esta primeira descoberta foi reconfirmada, visto que os utilizadores que regressam ao site veem sobretudo através de campanhas de email de origem informativa, que geram maior número de receitas e transações LIMITAÇÕES: A dissertação apresenta algumas limitações associadas à natureza da sua abordagem de pesquisa, bem como aos dados fornecidos pela marca. Desde modo, seria interessante para estudos futuros considerar – se a avaliação os resultados obtidos no ponto de vista de outras empresas do sector da moda, de forma a obter um cenário mais completo. APLICABILIDADE DO TRABALHO: Atendendo aos resultados desta dissertação, a empresa da área da moda, Lanidor, poderá adaptar a sua estratégia digital, de modo a estabelecer e obter uma maior aprovação da sua lista de subscritores. Adicionalmente, este estudo concede a oportunidade de adaptar o tipo de campanhas de email usadas, bem como, o seu conteúdo consoante os seus objetivos e a sua estratégia digital.
PURPOSE: The purpose of this study is to evaluate the impact of two type of email campaigns on e-commerce revenues, in the context of a fashion retailer. This retailer´s e-commerce platform englobes three concepts: LA Woman, LA Kids and LA Loft. Given these circumstances, the study aims to understand under the guidance of the disposable metrics, the response from the different email campaigns to traffic driven and sales conversion on the website. DESIGN/METHODOLOGY: A case study research approach was employed with the support of data obtained from two platforms: in-house email marketing database and Google Analytics. Furthermore, some descriptive and explanatory research was conducted to address the proposed research questions. FINDINGS: The key findings display that informative email campaigns are well succeeded concerning sales conversion, while price reduction email campaigns generate a higher amount of traffic into the website. Moreover, this was reconfirmed as returning visitors to the site come mainly through informative email campaigns generated higher revenues and transactions. RESEARCH LIMITATIONS: The study presented any limitations associated with the nature of the research approach and the organisation of the data provided by the company. Future research can evaluate the results from other companies’ scope and have a more complete overview. PRATICAL IMPLICATIONS: From these results, the fashion brand used to conduct this analysis, Lanidor, can adapt its digital strategy to better address and engage their mailing list. Besides it can adapt the type of email campaigns and content to the different aims beyond their digital marketing strategy.
Mazzardo, Luca <1989>. "Corporate social responsibility e fashion retailers: il caso Inditex." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/8195.
Повний текст джерелаGhazal, Mohammed Zaki, Miranda Okello, and Beatra Berisha. "Antecedents of E-Loyalty in the Context of Online Fashion Retailers." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96092.
Повний текст джерелаRahman, Muhammad Muktadir. "Brand value of online fashion retailers in Bangladesh." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23892.
Повний текст джерелаManneh, Mariama. "The Influence of Social Media on E-commerce : Fast Fashion Multinational Companies." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-23842.
Повний текст джерелаKostadinova, Mila Dimitrova, and Natalie Embaye. "Augment App: Potential Implications on E-commerce : A Multi-Case Study on Swedish Online Fashion Retailers." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-41220.
Повний текст джерелаLuong, Ngoc Anh Minh, and Liangqi Wang. "Factors Influencing E-commerce Usage within Internationalisation : A study of Swedish small and medium-sized fashion retailers." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387796.
Повний текст джерелаSHARMA, AKSHITA. "A STUDY OF BRAND POSITIONING OF FASHION E-RETAILER WITH REFERENCE TO MYNTRA." Thesis, 2020. http://dspace.dtu.ac.in:8080/jspui/handle/repository/19025.
Повний текст джерелаSilva, Diogo Vieira da. "Modeling the pricing strategy of an e-commerce luxury fashion retailer: A machine learning approach." Master's thesis, 2018. https://hdl.handle.net/10216/115532.
Повний текст джерелаЧастини книг з теми "FASHION E-RETAILER"
Rashid, Arooj, and Anthony Kent. "Country of Origin Association With Value-Led Fashion Retailer E-Servicescapes." In Advances in Marketing, Customer Relationship Management, and E-Services, 25–45. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-5902-7.ch002.
Повний текст джерелаTambo, Torben, and Ole Egebjerg Mikkelsen. "Fashion Supply Chain Optimization." In Designing and Implementing Global Supply Chain Management, 1–21. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9720-1.ch001.
Повний текст джерелаCheema, Tehreem. "Fast-Fashion Meets Social Networking Users." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, 1580–606. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9020-1.ch077.
Повний текст джерелаVecchi, Alessandra, Fanke Peng, and Mouhannad Al-Sayegh. "Size Recommendations in Online Fashion Retail." In Advances in Business Information Systems and Analytics, 348–62. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1865-5.ch015.
Повний текст джерелаOzuem, Wilson, and Geoff Lancaster. "Recovery Strategies in On-Line Service Failure." In Advances in Marketing, Customer Relationship Management, and E-Services, 143–59. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4864-7.ch010.
Повний текст джерелаParker, Christopher J., and Stephen A. Doyle. "Designing Indulgent Interaction." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, 580–600. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8957-1.ch031.
Повний текст джерелаGuercini, Simone, and Andrea Runfola. "Internationalization through E-Commerce. The Case of MultiBrand Luxury Retailers in the Fashion Industry." In International Marketing in the Fast Changing World, 15–31. Emerald Group Publishing Limited, 2015. http://dx.doi.org/10.1108/s1474-797920150000026002.
Повний текст джерелаТези доповідей конференцій з теми "FASHION E-RETAILER"
Velazquez, R., and S. M. Chankov. "Environmental Impact of Last Mile Deliveries and Returns in Fashion E-Commerce: A Cross-Case Analysis of Six Retailers." In 2019 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM). IEEE, 2019. http://dx.doi.org/10.1109/ieem44572.2019.8978705.
Повний текст джерела