Статті в журналах з теми "Electronic commerce, Western Sydney"

BackgroundTraditional implementations of electronic medication management (EMM) systems have involved two common formats – a ‘big bang’ approach on the day of go-live, or a phased ward-by-ward approach over months.ObjectiveTo describe the patient-centric roll-out, a novel implementation model in converting from paper to EMM.MethodThis model iteratively converted a large tertiary teaching hospital to electronic from paper medication charts, commencing the roll-out in the emergency department (ED). The tenet of ‘one patient, one chart’ was maintained with new patients commenced on EMM, while existing inpatients were maintained on paper charts until their discharge. In the second week, all other intake points commenced patients on EMM, and in the third week, all remaining patients were manually converted to EMM. The implementation was assessed with training completion rates, staff satisfaction surveys, focus group interviews and incident logs.ResultsAt go-live, 79% of doctors, 68% of nurses and 90% of pharmacists were trained in the EMM system. The ED converted to electronic prescribing within 24 hours; by day 20, all patients were on EMM. Two hundred and thirty issues were logged, none critical, of which 22 were escalated. Of the 51,063 medications administered, there were 13 EMM-related clinical incidents including three double dosing errors, none of which led to an adverse event or death. Overall, 77% of staff surveyed were satisfied with the EMM implementation.ConclusionsThe patient-centric roll-out model represents an innovative and safe approach with a single medication chart reducing transcription and improved medication safety for the patient and the organisation.

Nowadays e-commerce develops rapidly. Volumes of online sales grow globally. E-commerce forms a separate sector of the economy. Moreover, e-commerce is at the peak of its popularity. The article aims to analyze the development of the e-commerce market worldwide and to identify the further prospects of its development. The article analyzes the world e-commerce market. The volumes of products online-sales in the dynamics since 2014 are determined. The volumes of sales in the e-commerce market by regions of the world are studied. The largest one is the Asia-Pacific region. It accounts for 62.6% of all e-commerce sales. It is followed by the North American region (19.1% of all global e-commerce sales) and the Western Europe region (12.7% of all global e-commerce sales). It is established that global sales figures are significantly influenced by China and the United States of America. These countries rank the first and the second places responsively in the world in terms of products’ sales in the e-commerce market. Similar indicators for the European e-commerce market are analyzed. The dynamics of the growth of online shoppers in different European countries are determined. The payment methods that online shoppers use most often are highlighted. The most popular methods in many countries are debit and credit card payments. Nevertheless, German online shoppers prefer ELV payments, and online shoppers from the Netherlands choose IDEAL. The most popular categories of online products are small appliances, books, clothing and shoes, computers and accessories, tickets. People like to buy online products at lower prices and universe products. The reason is that the target audience of universe products is not limited by age, body composition, psychological complexes, and other factors that can potentially reduce interest in the products. The results of this study determine the expediency and perspective directions of world e-commerce development.

The current phase in the development of economic relations is characterized by the high level of informatization. The rapid science & technology advancement in information and communication technologies pushes up the development of consumption, industry and trade, and lays the background for new forms of economic relations. Electronic commerce is an advanced area of business. Taking advantages from electronic trade, organizations can: considerably reduce financial and time resources, enhance competitiveness, enter new markets, obtain supplementary information on consumer needs, and rapidly respond on the changing demand. Many companies take advantage from electronic commerce and set up pre-sales and after-sales services. Today, the Ukrainian market of electronic commerce is undergoing rapid expansion. The objective of the study is to analyze the expansion dynamics of electronic commerce by Ukrainian region and find the latest tendencies in this industry. The analysis is made by statistical data on Internet use in Ukraine. The overall performance of electronic commerce in Ukraine lags far behind the analogous figures of Western countries. Negative effects of the economic crisis, lack of high performing telecommunication networks in a number of Ukrainian regions, and limited use of advanced electronic payment systems hampered the development of the electronic market in Ukraine, and still hamper it in some way. Yet, due to ICT solutions, the environment for electronic commerce, in which the increasing demand pushes up the supply, have recently been improved. The method for studying the electronic commerce performance by Ukrainian region by use of the dynamic personified matrix is proposed. On its basis the ranking of Ukrainian regions is built, the regions with the highest performance in electronic commerce are identified, performance trends are analyzed. It is found that the electronic commerce market is concentrated mainly in large cities that are regional centers. The reason behind is that provider firms and firms rendering hosting services are concentrated in large cities, whereas small towns and villages have no access to high quality connection. Therefore, the development of advanced telecommunications market is supposed to contribute to the expansion of the electronic commerce market, enabling to take full advantage from the Ukrainian potential in electronic trade and enhance the competitiveness of Ukrainian business.

With the availability of the Internet as an Information and Communication Technology (ICT) tool, electronic commerce (e-commerce) has received much attention in many Western and developed countries. However, it has been given little attention in emerging economies, and therefore e-commerce adoption has been particularly difficult for Small and Medium-sized Enterprises (SMEs). The purpose of this review paper is to explore several types of barriers that influence the adoption of e-commerce by SMEs in emerging economies. An exhaustive review of the literature was conducted on the subject. It further evaluates and extends Tornatzky and Fleischer’s (1990) Technology-Organization-Environment (TOE) framework by adding a micro-level context - that of the ‘entrepreneurial (individual) characteristics of owner-managers’ to examine various contextual challenges SMEs face in adopting e-commerce in emerging economies. The paper examines a number of new dynamic and contextual barriers identified in the study, grouping them into four themes: technological, organizational, environmental and extended ‘entrepreneurial (individual) characteristics of owner-managers’. The paper sets up a new conceptual framework and has established a holistic view of contextual barrier themes for the coming years. In addition, this theoretical model provides us with the new barriers related to ‘entrepreneurial (individual) characteristics of owners/managers’ and ‘local business institutions in supporting e-commerce’ that influences the adoption of e-commerce by SMEs in emerging economies. Based on this extended framework, future areas of research can be determined, and owner-managers of SMEs, new entrepreneurs and government authorities in emerging economies will be able to identify emerging concepts in e-commerce.

E-commerce issues and ways of digital cooperation between the BRICS countries are examined. The BRICS countries, excluding China, were not able to occupy the highest positions in the innovation ratings published by Western research organizations, but they have high development potential. The BRICS countries and their programs for development of the digital economy and trade are studied. The Russian Federation pays great attention to digital cooperation due to existing difficulties in geo-economic situation. The development of e-commerce is a key element in the digitalization of economy. This study examines the stages of development of the digital economy and current state of BRICS e-commerce, as well as highlights its problem areas. It overviews modern e-commerce tools, such as electronic payments, blockchain, chat bots, internet of things, voice assistants, drones, etc. Digital cooperation should be developed precisely in these areas. However, the fact that Russia lacks applied experience in the field of commercialization has become a significant problem. In this regard, the main purpose of the study is to identify areas and ways of digital cooperation for BRICS governments and individual companies.

The objective of this study is to explore the impact of electronic commerce on employment rate for a sample covering the whole 27 Member States of the European Union (EU-27), from 2010 to 2019. Moreover, this research explores the clusters of nations with reference to electronic commerce adoption and employment rate dynamics. The outcomes of cluster analysis show that Western Europe reveals the most developed e-commerce marketplace in EU-27, shown by Internet accessibility and high penetration rate of digital tools, and the lowest figures are registered in the Eastern part of Europe. Furthermore, the empirical findings of the panel data fixed-effects and the generalized least squares regressions suggest that electronic commerce influences employment rate positively. By including country-level control variables (real GDP growth rate, research and development expenditure, employed ICT specialists, enterprises with Internet access), the outcomes reveal that one percentage change in enterprises’ total turnover from e-commerce sales, enterprises’ turnover from web sales, and enterprises with e-commerce sales of at least 1% turnover will increase employment rate by 0.205, 0.258, and 0.350 percentage points. Furthermore, the econometric evidence from the method of moments quantile regression models with fixed effects reinforces our findings. Enterprises’ total turnover from e-commerce sales and the percentage of enterprises with e-commerce sales of at least 1% turnover positively influence employment rate for all quintiles, but in the case of enterprises’ turnover from web sales, the effect is positive only for the quintiles ranging from 0.5–0.8.

This issue of Laser and Particle Beams includes papers presented at the Workshop on “Fast High Density Plasma Blocks Driven by Picosecond Terawatt Lasers” held at the University of Western Sydney, Campbelltown Campus, Australia from 1–4 December 2004.

In a new era of booming information technology, E-commerce has become an important developing country in China, and parents and students have gradually welcomed this profession. In the information age, how to improve the quality of training in professional higher education and then meet the employment needs of industries and enterprises has become a key issue for higher vocational education in China. This article mainly studies the E-commerce professional talent training model based on identity inheritance. This article analyzes the current situation of E-commerce talent training, combines pragmatism, and proposes strategies for training talented E-commerce experts in underdeveloped western regions. The theory of business talent development has certain theoretical significance for guiding and promoting electronic trade and socioeconomic development. The research in this article shows that despite a large number of international trade graduates every year, the electronic trading group (70.1%) is still international trade, and 85.9% of companies still believe that there is a gap between transnational E-commerce traders. In order to “effectively connect” the training of E-commerce talents in higher vocational education and social needs, it is necessary to take the needs of industrial development as the driving force and market demand as the guidance and take practical measures to improve the school-enterprise matching. The distance between talents ultimately promotes professional construction and talent training and achieves a win-win situation for both schools and enterprises.

The ongoing COVID-19 pandemic has caused a paradigm shift in all aspects of contemporary human life. Everyday activities such as shopping have shifted from traditional methods to the ever-more growing online variants, allowing for an increase in electronic commerce (e-commerce) industry. As more services become available online, consumers often rely on trusted services, which are often reflected on the web and mobile platforms they are presented on. In this paper, we study the factors for successful e-commerce platform design in the Western Balkans region using Fuzzy Analytical Hierarchy Process (FAHP) with triangular fuzzy numbers. After an extensive literature overview, interviews with representatives of top-ranking e-commerce companies in the region, and the analysis of experts’ opinions, we select a number of factors and sub-factors for prioritization, taking into account pre-pandemic factors, as well as the ones of the pandemic itself. We extend the FAHP model, which now consists of five (instead of three) points of view. Finally, we present and discuss the results in the form of tables and graphs, as well as an overall recommendation of what should be taken into account when designing an e-commerce platform. Our results rank service quality and security factors first and criteria such as multilingual support last.

AbstractTunisia's Electronic Exchanges and Electronic Commerce Law ("ECL") was enacted for the purpose of achieving more security in E-commerce transactions. The ECL provides that: (1) electronic documents may be used to satisfy a statutory requirement for paper documents to be stored for a given period of time; and (2) an electronic signature affixed to an electronic document may be used to satisfy a statutory requirement for an ink signature to be executed on a paper document. The National Agency for Electronic Certification ("NAEC") licenses Certification Authorities ("CA") and regulates their business operations. The purpose of a CA is to verify the authenticity and integrity of an electronic signature that was created by its client—the "subscriber"—and the electronic document it is attached to. The CA issues a certificate to a subscriber containing evidence that her electronic signature was created with a private key that was issued to her by the CA. Tunisia recognizes certificates issued by a foreign CA that has met licensing requirements which are comparable to that of Tunisia. The CA carries potential liability for: the veracity of the information stated in the certificate; ensuring the cryptographic relationship between the private key and the public key (which is used by relying third parties to ascertain the electronic signature's authenticity); and for maintenance of security of the subscriber's private information. The subscriber has potential liability based on her duty to maintain security over the private key and to promptly inform the CA if the private key's security has been compromised. The ECL contains rules governing E-commerce contracts. Furthermore, it has some of the best consumer protections to be found anywhere. For example, Tunisian consumers have a 10-day window of opportunity to back out of the deal after an E-contract has been consummated. This is progressive and commendable; many consumers in Western Europe and North America do not enjoy such a protection. The ECL also contains a list of computer crimes and punishments:fines (up to 10,000 dinars) may be assessed for these infractions, and imprisonment may be imposed against a cyber-seller who uses coercion or trickery against a consumer.

Introduction. In the complex conditions of the pandemic, e-commerce, as world experience shows, is gaining considerable weight and reaches a very new level. A number of powerful online stores are moving from online trading to offline trading. The objective reality of the domestic economy is the functioning of commodity markets in its system, economic relations in which are characterized by the dominance of the producer or seller over the consumer. In the context of globalization, the problem of economic growth becomes especially important. The problem of the COVID-19 pandemic could not but affect the rate of economic growth. In such difficult conditions of the pandemic, e-commerce, as world experience shows, is gaining considerable weight and reaches a very new level. A number of powerful online stores, such as Rozetka and Makeup, are selectively moving from online trading to offline trading through separate sales channels. Based on this, the main purpose of research is to determine the features of marketing activities in today’s pandemic, in particular the rationale for the transition from offline to online commerce. Results. E-commerce is an economic field that includes all types of Internet transactions. The share of e-commerce is steadily growing in Ukraine. With 18.7 million Internet users in Ukraine, the share of e-commerce is only 7.2 percent, which in itself is a paradox. The number of Ukrainian buyers on the Internet is growing, but the rate of such growth is much lower compared to developed Western countries. Currently, the economic situation is such that such online stores Rozetka and Makeup, remaining leaders in online commerce, are moving to online commerce in order to develop additional sales channels. The trend of further development of e-commerce has a stabilizing effect on the development of the global economy. There is a formation of a single information space with the creation of appropriate conditions for open competition of goods and services. Therefore, every business must develop in both directions. And e-commerce has every reason for active implementation in the domestic market. Conclusions. The share of e-commerce is steadily growing in Ukraine. Leading online stores remain the leaders in online commerce, moving to online commerce in order to develop additional sales channels. Thus, e-commerce has every reason for active implementation in the domestic market. But there are a number of problems, although the forecasts are positive and e-commerce with a certain change in the behavioral factor will take a worthy place in the structure of the national economy and people’s consciousness. Thus, e-commerce has every reason for active implementation in the domestic market. But there are a number of problems that hinder the development of e-commerce. Although the forecasts, as world experience shows, are positive and e-commerce with a certain change in the behavioral factor will take a worthy place in the structure of the national economy and people’s consciousness. Key words: marketing, activity, commerce, electronic, offline trade, offline trade, market.

PurposeThe purpose of this paper is to establish the influence of shopping motivations on Chinese fashion retail engagement relative to demographics, monthly spend on fashion items and high street/electronic commerce (e-commerce) preference. This is to determine how international fashion retailers should design more effective retails channels, expanding upon established theory in Hedonic and utilitarian motivations. While earlier research suggests shopping motivations associate with demographics while influencing retail channel preference and consumer spending, much of this exploration is Western focused, with all variables being influential. However, the degree to which these apply to China, and the unique fingerprint of influential motivations remains unknown. This paper answers these questions to allow international retailers to develop more efficient marketing strategies and design more effective retail channels.Design/methodology/approachIn all, 403 Chinese consumers generalisable to the broader population were surveyed on their hedonic and utilitarian motivations to shop for fashion apparel in high street and e-commerce environments. Statistical analysis was commenced through direct logistic regression and MANOVA.FindingsDemographics have limited association with shopping motivations, with gender and age only producing small effect sizes, while occupation, income and education has no significance. High street store preference is influenced by adventure and social shopping and e-commerce preference only by idea shopping. Spending over ¥1k per month on fashion apparel is influenced by gratification and idea shopping, and regular spending habits inspired by value shopping.Originality/valueThis empirical paper characterises the fingerprint of shopping motivations’ influence as singular to China while proving their limitation and need for a wider plethora of influential factors to be recognised.

ObjectivesTo understand the views and motivations of healthcare workers at a vaccination hub who received a COVID-19 vaccination in March–May 2021.Study designThis is an observational study via an anonymous electronic survey of seven questions focus on where survey recipients received information about the vaccine roll-out, their motivations for receiving the vaccine and their level of comfort in receiving the vaccine.SettingThe Liverpool Vaccination Hub is located in South Western Sydney.ParticipantsParticipants were healthcare workers who received the first dose of a COVID-19 vaccine in the Australian Government’s Phase 1a and 1b priority categories. The majority of survey respondents (70%) were female (median aged between 35 and 44 years). The majority of survey respondents were clinical workers, such as nurse, paramedics and doctors.Outcome measuresχ2 analysis was used for analysis of survey responses in univariate analysis. Logistic regression was used to analyse survey responses, adjusting for week, type of health worker and age.Results4746 healthcare workers responded to the survey after receiving their first vaccine dose, a response rate of 23%. Over 90% of respondents said that COVID-19 vaccination information from their organisation was easily available. Most of them reported that they were comfortable receiving a COVID-19 vaccine. The majority of respondents were motivated to receive the vaccine due to concern about contracting COVID-19 themselves (75%), or concerns about transmitting it to other people such as patients (52%), family members (65%) or other community members (54%). Younger respondents were more likely to have preferred more information on vaccine safety (p<0.0001) and the effectiveness of the vaccine (p<0.0001).ConclusionThe majority of healthcare workers who received a COVID-19 vaccine reported that it was easy to find useful information about the vaccination roll-out and they had a positive experience being vaccinated.

Background: In this study, we determined the impact of the COVID-19 pandemic on Western Sydney patients with substance use disorders (SUD) by comparing emergency department (ED) admission rates before and after the onset of the COVID-19 pandemic and before the rollout of COVID-19 vaccination. Methods: ED admission data for patients with SUD were retrieved from the local electronic medical record (eMR) on the hospital central database. ED data collected from 25 January to 25 July 2019 (before the COVID-19 pandemic) were compared with data from 25 January to 25 July 2020 (early pandemic). ED admission reasons were categorised based on the presenting complaints and ED diagnoses. Results: Despite an overall reduction in ED admissions during the early pandemic, compared to the pre-pandemic period, admissions for patients with SUD increased significantly (1.7% to 3.4%, p < 0.01). ED admission rates related to infection (0.05% to 0.12%, p < 0.01), local infection (0.02% to 0.05%, p < 0.01), trauma (0.06% to 0.12%, p < 0.01), alcohol (0.01% to 0.03%, p < 0.05), and other issues (0.06% to 0.10%, p < 0.05) increased significantly among Indigenous patients with SUD. ED admission rates related to drugs (0.12% to 0.39%, p < 0.01), infection (0.21% to 0.34%, p < 0.01), local infection (0.07% to 0.18%, p < 0.01), gastrointestinal (0.15% to 0.23%, p < 0.05), trauma (0.14% to 0.25%, p < 0.01), alcohol (0.36% to 0.74%, p < 0.01), and ‘other’ issues (0.47% to 0.91%, p < 0.01) increased significantly among non-Indigenous patients with SUD. Four cases of COVID-19 were reported among these patients. Conclusions: There was an increase in ED admissions for patients with SUD in the initial six months of the COVID-19 pandemic (before vaccine rollout), mainly for drugs, systemic infection, local infection, trauma, and alcohol-related reasons. Now that most people in New South Wales have been vaccinated against COVID-19, a further study is needed to quantify the effect of the pandemic on patients with SUD in the post-vaccine era.

The article discusses advantages of information technology in electronic tourism (e-tourism) promotion. Today the global society is hardly imaginable without different portable technical equipment, and it is the condition for e-tourism development. Implementation of the global Internet network in all spheres of human activity has allowed to develop e-commerce, which is firmly established in the tourism industry. At current stage tourist sites occupy a significant part of total number of Internet sites. E-tourism is the pressing topic for modern globalized society. But today the advantages of Internet&#180;s impact on the tourism industry in Russia and the world at large are understudied. The article defines the role of Internet and satellite television in development new type of organization of tourism – e-tourism. This kind of organization of tourism has become very popular in Western Europe and in America, due to the development of information technologies and Internet expansion of Web-sites of many means of accommodation. Hotels with own Web-sites gives on their pages detailed information about the conditions of accommodation with an indication of the prices of all the services offered. When comparing the data of price-lists, we can note that they differ markedly in the price range from tourist agencies proposals. Internet capabilities are attractive to potential tourists. With their help he by himself can get acquainted with the country, he is going to visit, can learn about the attractions and hotels, as well as the living conditions in them. Gradually, travelers began to trust in innovations such as e-visa and e-ticket, and enjoy them. Thus, it is possible to talk about the rapid development of e-tourism.

Purpose This paper aims to investigate the relationships between self-monitoring, fashion involvement and technology readiness in the mobile shopping context. Although mobile shopping is still a novel activity in Turkish economical and social spheres, it has the potential to become an important driver of B2C electronic commerce in Turkey. Many Turkish firms have already extended their multichannel strategies by integrating a mobile channel into their pre-existing on-line and off-line channels. However, customers should be ready to actually embrace mobile commerce for the success of these strategies. Design/methodology/approach To test the proposed research hypotheses, a survey was administrated online to 284 volunteer undergraduate students, who were potential users of mobile shopping channel. The measurement items were developed by adapting and modifying the previously validated 13-item, self-monitoring, 16-item technology readiness index 2.0 and 5-item fashion involvement scales. Findings Results from a partial least squares analysis showed that the ability to modify self-presentation has a significant moderating influence on fashion involvement and technology readiness relationships. However, the moderating effect of sensitivity to the expressive behaviours of others for the same relationship was found to be insignificant. Further, fashion involvement appeared to have significant and direct influences on both technology readiness and attitudes towards mobile shopping. Finally, strong relationships between technology readiness, attitude and intentions to use mobile shopping were detected. Originality/value There has been little research effort conducted to examine the proposed relationships between the cited research variables in a non-Western country. Therefore, these study results yielded valuable insights for both theory and actual practice.

Background and Objectives: Statins have been extensively utilised in atherosclerotic cardiovascular disease (ASCVD) prevention and can inhibit inflammation. However, the association between statin therapy, subclinical inflammation and associated health outcomes is poorly understood in the primary care setting. Materials and Methods: Primary care electronic health record (EHR) data from the electronic Practice-Based Research Network (ePBRN) from 2012–2019 was used to assess statin usage and adherence in South-Western Sydney (SWS), Australia. Independent determinants of elevated C-reactive protein (CRP) were determined. The relationship between baseline CRP levels and hospitalisation rates at 12 months was investigated. Results: The prevalence of lipid-lowering medications was 14.0% in all adults and 44.6% in the elderly (≥65 years). The prevalence increased from 2012 to 2019 despite a drop in statin use between 2013–2015. A total of 55% of individuals had good adherence (>80%). Hydrophilic statin use and higher intensity statin therapy were associated with elevated CRP levels. However, elevated CRP levels were not associated with all-cause or ASCVD hospitalisations after adjusting for confounders. Conclusions: The prevalence and adherence patterns associated with lipid-lowering medications highlighted the elevated ASCVD-related burden in the SWS population, especially when compared with the Australian general population. Patients in SWS may benefit from enhanced screening protocols, targeted health literacy and promotion campaigns, and timely incorporation of evidence into ASCVD clinical guidelines. This study, which used EHR data, did not support the use of CRP as an independent marker of future short-term hospitalisations.

Background and purposeSouth Western Sydney comprises of a culturally and linguistically diverse (CALD) and lower socioeconomic status population group within the state of New South Wales. Geographic location and sociodemographic factors play important roles in access to healthcare and may be crucial in the success of time-critical acute stroke intervention. The aim of this study was to examine the trends in the delayed presentation to emergency department (ED) and identify factors associated with prehospital delay for an acute stroke/transient ischaemic attack (TIA) at a comprehensive stroke centre.MethodsPatient health-related data were extracted for stroke/TIA discharges for the period 2009–2017. Electronic medical record data were used to determine sociodemographic characteristics and prehospital factors, and their associations with delayed presentation≥4.5 hours from stroke onset were studied.ResultsDuring the 9-year period, population-adjusted stroke/TIA discharge rates increased from 540 to 676 per 100 000. A significant reduction in the proportion of patients presenting to ED<4.5 hours (56% in 2009 versus 46% in 2017, p<0.001) was observed. Younger patients aged 55–64 and 65–74 years, those belonging to Polynesia, South Asia and Mainland Southeast Asia, and those not using state ambulance as the mode of arrival to the hospital were at increased risk of prehospital delay.ConclusionsComprehensive reappraisal of educational programmes for early stroke recognition is required in our region due to delayed ED presentations of younger and specific CALD communities of stroke/TIA patients.

Energy management in protected cropping is critical due to the high cost of energy use in high-tech greenhouse facilities. The main purpose of this research was to investigate the optimal strategy to reduce cooling energy consumption, by regulating the settings (opening/closing) of either vents or curtains during the day, at the protected cropping facility at Western Sydney University. We measured daily changes in air temperature and energy consumption under four treatments (open/closed combinations of vents and shade screens) and developed an optimal cooling strategy for energy management using multi-temperature acquisition points at different heights within a greenhouse compartment. The optimal treatment (vents open/curtains closed) reduced energy load at the rooftop, thereby maintaining a desirable plant canopy temperature profile, and reducing cooling energy. Daily energy consumption was lowest for vents open/curtains closed (70.5 kWh) and highest for vents closed/curtains open (121 kWh). It was also found that delaying the operation of opening and closing of vents and curtains until the plant canopy temperature reached 25 °C reduced cooling energy consumption and decreased heating energy consumption in the morning (e.g., 08:00 to 10:00). The estimated savings of 1.83 kWh per 1 °C cooling between the optimal (vents open/curtains closed) and least optimal (vents closed/curtains open) conditions had the potential for significant energy savings at 494 kWh per °C over a crop cycle of nine months in warm weather conditions. However, selection of the optimal cooling strategy utilising control of vents and curtains must also account for the impact from other greenhouse environmental factors, including light, humidity, and CO2 concentration, which may be crop specific.

Aim. To analyze studies on the influence of digital environment on cognitive development of schoolchildren and students.Material and methods. To achieve this aim, pedagogical research methods were used, which include work with literature on the stated topic, analysis of their content, logical generalization, citation, bibliographic listing, and annotation were used. An important role was played by generalization method and identification of patterns of longterm digital environment influence on a person.Results. An analysis of the literature has shown that digital environment influence on cognitive development of schoolchildren and students is the subject of research by many authors. One group of scientists considers the digital environment to be a neutral factor in relation to younger generation cognitive function. But, in parallel, studies are being conducted in which scientists has the opposite position. This group includes Russian and Western scientists from Harvard, Oxford, Manchester, Sydney Universities and King’s College London. Over the past twenty years, from 1998 to 2018, they have conducted studies on the impact of electronic devices and the Internet on cognitive functions of the younger generation. In total, 139 papers were published, in which the authors studied the effect of digital environment on cognitive changes from the standpoint of psychology, psychiatry, neurobiology, and other sciences. These studies proved that digital environment affects, first of all, the change in the brain, which acts as a bioplatform for the formation of cognitive functions in schoolchildren and students. And a change in cognitive functions cannot but affect the cognitive processes of attention, memory, thinking, as well as the skills necessary for cognition.Conclusion. The presented data from Russian and foreign studies revealed facts proving that the digital environment is a factor that changes the cognitive development in children, adolescents and students. The use of the Internet as an ultra-easy way to obtain information leads to the fact that a person blurs the boundaries between his own capabilities and the capabilities of electronic devices, attributing to himself their superpowers.

675 Background: Consensus international guidelines recommend the use of neoadjuvant chemo-radiotherapy in patients with stage II-III rectal cancer. Despite this, due to factors including inaccurate/under-staging, patient co-morbidities and acute presentations, a proportion will undergo up-front surgical resection. The survival benefit of adjuvant therapy is unclear in this real world, non-trial population. Methods: A retrospective analysis of patients presenting with stage II-III rectal adenocarcinoma in South Western Sydney and Illawarra Shoalhaven Health Districts, Australia, between 2006 to 2015 was performed. Data was extracted from electronic health records, with institutional ethics approval. Treatment modalities, clinicopathological, recurrence and survival data were analyzed. The primary endpoint was overall survival (OS) by treatment modality. Results: 549 patients were identified, of which 295 (54%) underwent up-front surgical resection without neoadjuvant therapy. Of this cohort, 137 (46%) had no adjuvant therapy (Group A), 103 (35%) had adjuvant chemotherapy alone (Group B), and 55 (19%) had adjuvant radiotherapy +/- chemotherapy (Group C). Receipt of any adjuvant treatment was significantly associated with improved OS (5 year OS 56 vs. 79%, HR 0.44, 95% CI 0.3 – 0.6, p < 0.0001) and recurrence free survival (5 yr RFS 25% vs. 47%, HR 0.66, 95% CI 0.5 – 0.9, p=0.01), but not cancer specific survival (5yr CSS 75 vs. 80%, HR 0.78, 95% CI 0.5 – 1.3, p = 0.30). Group B had improved OS compared to Group A (5 yr OS 56% vs. 80%, HR 0.35, 95% CI 0.22 – 0.55, p < 0.0001). There was a trend to improved OS in Group C vs. Group A (5yr OS 56.0% vs. 69.2%, HR 0.79 95% CI 0.6 – 1.01, p = 0.052). The improved OS in Group B versus Group A remained significant in multivariate analysis (HR 0.41, 95% CI 0.22 – 0.77, p = 0.005). Conclusions: Adjuvant chemotherapy improved OS in this real world cohort, and there was a trend to a benefit with adjuvant chemo-radiotherapy. However, the lack of difference in cancer specific survival suggests that this benefit may be partly driven by patient selection bias. Further exploratory analyses to identify sub-groups deriving a cancer specific survival benefit are required.

678 Background: There is limited information on outcomes in elderly patients with rectal cancer as they are often excluded from clinical trials. This study aimed to assess treatment patterns and outcomes in these patients. Methods: We utilised data from electronic records to identify patients aged ≥ 70 years with a histological diagnosis of rectal cancer from 2006-2015, treated in the South Western Sydney and Illawarra Shoalhaven Local Health Districts, Australia. Treatment modalities, recurrence and survival data were analysed. Results: We identified 942 patients with rectal cancer, with median follow-up of 3.4 years. 393 patients (42%) were aged ≥ 70 years. Median age of this cohort was 77 years (range 70–96 years). Elderly patients were more likely to present with locoregional disease (stage I-III, 83% vs. 75%) and more likely to receive palliative treatment only (21% vs. 16%, p = 0.0005). Of 704 patients who received treatment with curative intent, 300 (43%) were ≥ 70 years. Although clinicopathological features were similar between elderly and young patients, patients ≥ 70 years were more likely to be treated with surgery alone (56% vs. 28%, p < 0.0001), less likely to receive neoadjuvant (25% vs. 44%, p < 0.0001) or adjuvant treatments (29% vs. 55%, p < 0.0001), or be discussed in a multidisciplinary meeting (51% vs. 61%, p = 0.001). Compared to younger patients, elderly patients had a significantly poorer overall survival (HR 2.9, 95% CI 2.2 – 3.7, p < 0.0001). There were no significant differences in cancer specific survival (HR 1.4, 95% CI 0.98 – 2.0, p = 0.06) or relapse free survival (HR 0.92, 95% CI 0.7 – 1.2, p = 0.60). Conclusions: Although more elderly patients were treated with palliative intent compared to younger patients, the majority of elderly rectal cancer patients were still treated with curative intent. Most had surgery alone. Uptake of neoadjuvant and adjuvant therapy, as well as multidisciplinary involvement, was lower. Elderly patients had similar cancer-specific outcomes compared to younger patients, supporting curative intent treatment in these patients. Further analyses are underway to identify subgroups in the elderly population who benefit from trimodality therapy, and potential differences in their disease biology.

Early identification/diagnosis of diabetes and frequent monitoring of hyperglycemia reduces hospitalizations and diabetes-related complications. The present study investigated the proportion of older adults coded with diabetes or newly diagnosed during their admissions and assessed discharge summary content for diabetes-related information. The study used electronic data on 4796 individuals aged ≥60 years admitted through the emergency department (ED) of a public hospital from 2017 to 2018 extracted using International Classification of Diseases, Tenth Revision, Clinical Modification (ICD-10-CM code). The proportion of admitted patients who were diagnosed with diabetes over a one-year period, proportion with glycated hemoglobin A1c (HbA1c) and random blood glucose (RBG) test performed during their stay, length of stay, discharge summary information and the factors associated with elevated HbA1c (>7%/53 mmol/mol) were investigated. In total, 8.6% of ED presentations to the hospital were coded with diabetes, excluding gestational consisting of 879 patients (449 males, 430 females) aged ≥ 60 years (74.6 ± 8.9 years). In total, 98% had type 2 diabetes (n = 863), 53% were Australian-born (n = 467), and the mean body mass index (BMI, 31 ± 7 kg/m2; n = 499, 56.8%), RBG (9.8 ± 5.2 mmol/L; n = 824, 93.7%) and HbA1c (8.0 ± 2.0%; n = 137, 15.6%) and length of stay (6.7 ± 25.4 days) were similar between gender, age, and nationality (p > 0.05). Three coded patients (0.3%) were newly diagnosed during the admission. In total, 86% had elevated HbA1c, but this was recorded in 20% of discharge summaries. Patients who are on a combination therapy (adjusted odds ratio 23%, 95% confidence intervals: 7%/38%), those on SGLT2 Inhibitors (aOR, 14%: 2%/26%) or had a change in medication (aOR, 40%: 22%/59%) had lower odds of having elevated HbA1c during admission. The low diagnosis rate of diabetes and the lack of clinical assessment of HbA1c in older adults admitted through the ED of a South Western Sydney public hospital suggest that many patients with diabetes either remain undiagnosed even during admission and/or are going to the ED with unknown diabetes that is unidentified with current practices. The clinically important HbA1c results were only infrequently communicated with general practitioners (GPs).

International Business Research wishes to acknowledge the following individuals for their assistance with peer review of manuscripts for this issue. Their help and contributions in maintaining the quality of the journal are greatly appreciated.International Business Research is recruiting reviewers for the journal. If you are interested in becoming a reviewer, we welcome you to join us. Please find the application form and details at http://recruitment.ccsenet.org and e-mail the completed application form to ibr@ccsenet.org.Reviewers for Volume 10, Number 10Alina Badulescu, University of Oradea, RomaniaAshford C Chea, Benedict College, USAAtallah Ahmad Alhosban, Aqaba University of Technology, JordanAurelija Burinskiene, Vilnius Gediminas Technical University, LithuaniaBenjamin James Inyang, University of Calabar, NigeriaCelina Maria Olszak, University of Economics in Katowice, PolandDea’a Al-Deen Al-Sraheen, Al-Zaytoonah University of Jordan, JordanEjindu Iwelu MacDonald Morah, University of Westminster, London, UKEva Mira Bolfíková, Univerzity of P. J. Šafárik in Košice, Slovak RepublicFederica De Santis, University of Pisa , ItalyFlorin Ionita, The Bucharest Academy of Economic Studies, RomaniaFoued Hamouda, Ecole Supérieure de Commerce, TunisiaFrancesco Ciampi, Florence University, ItalyHanna Trojanowska, Warsaw University of Technology, PolandHerald Monis, Milagres College, IndiaHongliang Qiu, Tourism College of Zhejiang, ChinaHsiao-Ching Kuo, Washington and Jefferson College, USAHung-Che Wu, Nanfang College of Sun Yat-sen University, ChinaJoanna Katarzyna Blach, University of Economics in Katowice, PolandJorge Mongay-Hurtado, ESIC Business and Marketing School, SpainMansour Esmaeil Zaei, Panjab University, India/IranMarcelino José Jorge, Evandro Chagas Clinical Research Institute of Oswaldo Cruz Foundation, BrazilMaria Teresa Bianchi, University of Rome “LA SAPIENZA”, ItalyMithat Turhan, Mersin University, TurkeyMuath Eleswed, American University of Kuwait, USAPascal Stiefenhofer, University of Brighton, UKRadoslav Jankal, University of Zilina, SlovakiaRafiuddin Ahmed, James Cook University, AustraliaRoberto Campos da Rocha Miranda, University Center Iesb, BrazilRoxanne Helm Stevens, Azusa Pacific University, USASang-Bing Tsai, University of Electronic Science and Technology of China, ChinaSerhii Kozlovskiy, Donetsk National University, UkraineShun Mun Helen Wong, The Hong Kong Polytechnic University, Hong KongSumathisri Bhoopalan, Sastra University, IndiaVassili JOANNIDES de LAUTOUR, Grenoble École de Management (France) and Queensland University of Technology School of Accountancy (Australia), FranceVincent Grèzes, University of Applied Sciences Western Switzerland (HES-SO Valais-Wallis), SwitzerlandWejdene Yangui, Institute of High Business Studies of Sfax _ Tunisia (IHEC), Tunisia

Frontiers: The Interdisciplinary Journal of Study Abroad continues to seek thought-provoking manuscripts, insightful essays, well-researched papers, and concise book reviews that may provide the profession of study abroad an intellectual charge, document some of the best thinking and innovative programming in the field, create an additional forum for dialogue among colleagues in international education, and ultimately enrich our perspectives and bring greater meaning to our work. In this issue, Frontiers focuses on one of the most compelling themes of interest among international educators: learning outside the home society and culture. Through the researched articles, we hope to engage you in further thinking and discussion about the ways we learn in other societies and cultures; the nature of such learning and the features that make it distinctive from learning in one's home culture; the methods, techniques, and best practices of such learning; and the integration of learning abroad into the broader context of the "internationalization" of the home campus. Brian J. Whalen's lead article in this edition of the journal develops our theme by providing an overview of learning outside the home culture, with particular emphasis on the role that memory plays in this enterprise. Whalen examines the psychological literature and uses case studies to focus on the ways in which students learn about their new society and culture, and about themselves. Hamilton Beck, on the other hand, presents an intriguing study from the life of W. E. B. Du Bois. In examining his Autobiography and Du Bois's three-year stay in Berlin from 1892 to 1894 as a graduate student at the Friedrich Wilhelms-Universitat zu Berlin, Beck uncovers an excellent example of "learning outside one's home society and culture" through the series of social, political, and ideological encounters Du Bois experiences, reflects on, and then remembers. The article ends with several "lessons" learned from late- nineteenth-century Germany that remained with Du Bois for the rest of his life, as shown in his Autobiography and his collection of essays in The Souls of Black Folk. A team of field study and study abroad specialists from Earlham College looks at our theme through the use of ethnography and the techniques of field study for students living and working in Mexico, Austria, and Germany. The article demonstrates through the observations of the students how effective the use of field research methods can be in learning about Mexican social relations and cultural traditions by working in a tortilla factory, or about Austrian social habits and traditions by patronizing a night club and its "intimate society." We are reminded of other methods of strengthening learning outside the home society and culture by the case study of the Canadian students from Ontario who attended a teacher training program at the University of Western Sydney in Australia. Barbara Jo Lantz's review of a recent publication describing the usefulness of an “analytical notebook" in learning outside the home society and culture underscores the importance of journal writing as an integral part of study abroad. While journals have been used before in study abroad learning, Kenneth Wagner and Tony Magistrale's Writing Across Culture points the international educator in new directions and contexts in which journal writing enhances learning. Finally, in our Update section, Wayne Myles examines the uses of technology-including the Internet, homepages, and electronic bulletin boards-as ways of advertising to, networking with, and processing study abroad students and their learning on and off our campuses. Barbara Burn examines the internationalization efforts of our European colleagues through her review of Hans de Wit's edited work Strategies for Internationalisation of Higher Education, while Aaro Ollikainen follows up an earlier article by Hans de Wit (Frontiers, no. 1), with a detailed look at Finland's efforts at internationalization. Joseph R. Stimpfl's thorough annotated bibliography reminds us that there is a legacy of several decades of critical thinking about study abroad and international education to which we are indebted and on which we can build. With this issue, the editorial board is pleased to begin publishing two issues annually of Frontiers. We are interested in interdisciplinary approaches to study abroad as well as critical essays, book reviews, and annotated bibliographies. In building on the work of previous research, and creating a forum for a debate and discussion, we hope that we may begin to define both theoretically and practically the contours of the frontiers of study abroad. Michael Monahan, Macalester College Thomas Ricks, Villanova University

<p><strong>Abstract.</strong> In 1853, the United States sent Commodore Perry with 4 warships to Japan, and urged opening the country to the world. Since then, Japan had entered into treaties of commerce with Western nations, and opened the ports for these nations. However, Japan was in military disadvantage with other nations having charting knowledge of Japan and it surroundings. As a result, a decision was made to establish chart production capabilities in Japan in the view of the national security. Soon after, the Japanese chief military commander opened two naval officer training facilities in Nagasaki (1855) and Tsukiji (1857). Surveying was also one of the subjects of taught at these training organizations.</p><p>Japan Hydrographic Department (JHD, currently Japan Hydrographic &amp; Oceanographic Department) was established as the organization for chart production under the navy in 1871, and graduates of the above naval officer training facilities led the activities of JHD in its early stage. The first Chief Hydrographer YANAGI Narayoshi was one of them. JHD published its first navigational chart “KAMAISHI BAY of RIKUCHU” in 1872, the next year of its establishment, and expanded its chart series after that.</p><p>As Japan experienced several wars and expanded its national jurisdiction by 1945, JHD expanded its chart series. Most of these charts were open to the merchant ships, but some of them were not open to public as military secrets at that time. Furthermore, JHD, as one of the organizations under the navy, made aeronautical charts for naval airplanes. These charts have been stored in archives, but some were lost in fires. Not all of charts ever published by JHD exist now. The existing charts published by 1945 are kept in the Hydrographic &amp; Oceanographic Museum.</p><p>After World War II, JHD was restructured as one of the organizations of Japan Coast Guard under the Ministry of Transport (currently the Ministry of Land, Infrastructure and Transport). The chart production of Japan in post war days has received big influences by the economic situation of Japan and the world, frameworks of international societies and developments of the technologies.</p><p>In the viewpoint of the economic situation, the number of chart publication increased due to the large number of the constructions of domestic harbours in the periods of the post war reconstruction and the following high economic growth of Japan, but it has decreased little by little since 1970’s by the influences of such as depressions of domestic economy, and decrease of ships registered in Japan and Japanese mariners. On the other hand, JHOD has published navigational charts written only in English in recent years for foreign mariners which number increases like supplementing a decrease of Japanese mariners. Moreover, JHOD has published basic maps of the sea as basic material of use, development, environmental preservation and the natural disaster prevention etc. of the ocean.</p><p>In the viewpoint of the frameworks of the international societies, JHOD has published fishery charts which show the fishery areas on the agreements between neighbouring countries, and also writes the straight baselines and limits of the territorial sea on the navigational charts according to United Nations Convention on the Law of the Sea.</p><p>In the viewpoint of the developments of the technologies, innovations of positioning technology and improvement of the computer ability influenced largely in chart production. JHOD used to publish Decca charts and Loran charts in the age of radio navigation. Because satellite navigation became common in recent years, the difference between WGS84 and Tokyo-datum (nearly 500&amp;thinsp;m) was put in questions. Corresponding to it, JHOD temporarily published some Tokyo-datum charts on which latitude and longitude lines based on WGS84 in green were added, and since 2000, JHOD has published navigational charts based on WGS84 and no more on Tokyo-datum. Furthermore, with the growth of computer ability, JHOD has shifted its chart compilation from full manually to by using computer assisted partly, and in 1996, JHOD established chart compilation process under fully computer assisted. In addition, JHOD published the first electronic navigational chart (ENC) in the world in 1995.</p><p>JHOD as the responsible organization of Japan for chart production will continue to produce charts in the future adjusting to the environment that surrounds charts and navigations.</p></p>

There are many ways to construct, shape and frame a history of popular music. From a focus on performers to a stress on cities, from theories of modernity to reveling in ‘the post,’ innovative music has been matched by evocative writing about it. One arc of analysis in popular music studies focuses on the record label. Much has been written about Sun, Motown, Factory and Apple, but there are many labels that have not reached this level of notoriety and fame but offer much to our contemporary understanding of music, identity and capitalism. The aim of this article is to capture an underwritten history of 21st century music, capturing and tracking moments of collaboration, movement and contact. Through investigating a specific record label, we explore the interconnectiveness of electronica and city-based creative industries’ initiatives. While urban dance culture is still pathologised through drug scares and law and order concerns, clubbing studies and emerging theories of sonic media and auditory cultures offer a significant trigger and frame for this current research. The focus on Off World Sounds (OWS) traces a meta-independent label that summons, critiques, reinscribes and provokes the conventional narratives of capitalism in music. We show how OWS has remade and remixed the collaborations of punk to forge innovative ways of thinking about creativity, policy and popular culture. While commencing with a review of the origin, ideology and intent of OWS, the final part of the paper shows where the experiment went wrong and what can be learnt from this sonic label laboratory. Moving Off World Popular cultural studies evoke and explore discursive formations and texts that activate dissent, conflict and struggle. This strategy is particularly potent when exploring how immigration narratives fray the borders of the nation state. At its most direct, this analysis provides a case study to assess and answer some of Nabeel Zuberi’s questions about sonic topography that he raises in Sounds English. I’m concerned less with music as a reflection of national history and geography than how the practices of popular music culture themselves construct the spaces of the local, national, and transnational. How does the music imagine the past and place? How does it function as a memory-machine, a technology for the production of subjective and collective versions of location and identity? How do the techniques of sounds, images, and activities centered on popular music create landscapes with figures? (3) Dance music is mashed between creativity, consumerism and capitalism. Picking up on Zuberi’s challenge, the story of OWS is also a history of what happens to English migrants who travel to Australia, and how they negotiate the boundaries of the Australian nation. Immigration is important to any understanding of contemporary music. The two proprietors of OWS are Pete Carroll and, one of the two writers of this current article, Stephen Mallinder. Both English proprietors immigrated to Perth in Australia. They used their contacts to sign electronica performers from beyond this single city. They encouraged the tracks to move freely through lymphatic digital networks for remixing—‘lymphatic’ signalling a secondary pathway for commerce and creativity where new musical relationships were being formed outside the influence of major record companies. Performers signed to OWS form independent networks with other performers. This mobility of sound has operated in parallel with the immigration policies of the Howard government that have encouraged insularity and xenophobia. In other eras of racial inequality and discrimination, the independent record label has been not only an integral part of the music industry, but a springboard for political dissent. The histories of jazz and rhythm and blues capture a pivotal moment of independent entrepreneurialism that transformed new and strange sounds/noises into popular music. In monitoring and researching this complex process of musical movement and translation, the independent label has remained the home of the peripheral, the misunderstood, and the uncompromising. Soul music in the United States of America is an example of a sonic form that sustained independence while corporate labels made a profit. Labels like Atlantic Records became synonymous with the success of black vocal music in the 1960s and 1970s, while the smaller independent labels like Chess and Invicta constructed a brand identity. While the division between the majors and the independents increasingly dissolves, particularly at the level of distribution, the independent label remains significant as innovator and instigator. It retains its status and pedagogic function in teaching an audience about new sounds and developing aural literacies. OWS inked its well from an idealistic and collaborative period of label evolution. The punk aesthetic of the late 1970s not only triggered wide-ranging implications for youth culture, but also opened spaces for alternative record labels and label identity. Rough Trade was instrumental in imbuing a spirit of cooperation and a benign mode of competition. A shift in the distribution of records and associated merchandizing to strengthen product association—such as magazines, fanzines and T-Shirts—enabled Rough Trade to deal directly with pivotal stores and outlets and then later establish cartels with stores to provide market security and a workable infrastructure. Links were built with ancillary agents such as concert promoters, press, booking agents, record producers and sleeve designers, to create a national, then European and international, network to produce an (under the counter) culture. Such methods can also be traced in the history of Postcard Records from Edinburgh, Zoo Records from Liverpool, Warp in Sheffield, Pork Recordings in Hull, Hospital Records in London, and both Grand Central and Factory in Manchester. From the ashes of the post-1976 punk blitzkrieg, independent labels bloomed with varying impact, effect and success, but they held an economic and political agenda. The desire was to create a strong brand identity by forming a tight collaboration between artists and distributors. Perceptions of a label’s size and significance was enhanced and enlarged through this collaborative relationship. OWS acknowledged and rewrote this history of the independent label. There was a desire to fuse the branding of the label with the artists signed, released and distributed. No long term obligations on behalf of the artists were required. A 50/50 split after costs was shared. While such an ‘agreement’ appeared anachronistic, it was also a respectful nod to the initial label/artist split offered by Rough Trade. Collaboration with artists throughout the process offered clear statements of intent, with idealism undercut by pragmatism. From track selection, sleeve design, promotion strategy and interview schedule, the level of communication created a sense of joint ownership and dialogue between label and artist. This reinscription of independent record history is complex because OWS’ stable of performers and producers is an amalgamation of dub, trance, hip hop, soul and house genres. Much of trans-localism of OWS was encouraged by its base in Perth. Metaphorically ‘off world’, Perth is a pad for international music to land, be remixed, recut and re-released. Just as Wellington is the capital of Tolkien’s Middle Earth as well as New Zealand, Perth is a remix capital for Paris or New York-based performers. The brand name ‘Off World Sounds’ was designed to emphasise isolation: to capture the negativity of isolation but rewrite separation and distinctiveness with a positive inflection. The title was poached from Ridley Scott’s 1980s film Bladerunner, which was in turn based on Philip K. Dick’s story, “Do Androids Dream of Electric Sheep?” Affirming this isolation summoned an ironic commentary on Perth’s geographical location, while also mocking the 1980s discourses of modernity and the near future. The key was to align punk’s history of collaboration with this narrative of isolation and independence, to explore mobility, collaboration, and immigration. Spaces in the Music Discussions of place dictate a particular methodology to researching music. Dreams of escape and, concurrently, intense desires for home pepper the history of popular music. What makes OWS important to theories of musical collaboration is that not only was there a global spread of musicians, producers and designers, but they worked together in a series of strategic trans-localisms. There were precedents for disconnecting place and label, although not of the scale instigated by OWS. Fast Products, although based in Glasgow, signed The Human League from Sheffield and Gang of Four from Leeds. OWS was unique in signing artists disconnected on a global scale, with the goal of building collaborations in remixing and design. Gripper, from the north east of England, Little Egypt from New York, The Bone Idle from Vienna, Hull and Los Angeles, Looped for Pleasure from Sheffield, Barney Mullhouse from Australia and the United Kingdom, Ooblo from Manchester, Attache from Adelaide, Crackpot from Melbourne and DB Chills from Sydney are also joined by artists resident in Perth, such as Soundlab, the Ku-Ling Bros and Blue Jay. Compact Disc mastering is completed in Sydney, London, and Perth. The artwork for vinyl and CD sleeves, alongside flyers, press advertising and posters, is derived from Manchester, England. These movements in the music flattened geographical hierarchies, where European and American tracks were implicitly valued over Australian-derived material. Through pop music history, the primary music markets of the United Kingdom and United States made success for Australian artists difficult. Off World emphasised that the product was not licensed. It was previously unreleased material specifically recorded for the label and an exclusive Australian first territory release. Importantly, this licensing agreement also broadened definitions and interpretations of ‘Australian music’. Such a critique and initiative was important. For example, Paul Bodlovich, Director of the West Australian Music Industry (WAM), believed he was extending the brief of his organisation during his tenure. Once more though, rock was the framework, structure and genre of interest. Explaining the difference from his predecessor, he stated that: [James Nagy] very much saw the music industry as being only bands who were playing all original music—to him they were the only people who actually constituted the music industry. I have a much broader view on that, that all those other people who are around the band—the manager, the promoters, the labels, the audio guys, the whole shebang—that they are part of the music industry too. (33) Much was absent from his ‘whole shebang,’ including the fans who actually buy the music and attend the pubs and clubs. A diversity of genres was also not acknowledged. If hip hop, and urban music generally, is added to his list of new interests, then clubs, graf galleries, dance instructors and fashion and jewelry designers could extend the network of musical collaborations. A parody of corporate culture and a pastiche of the post-punk aesthetic, OWS networked and franchised itself into existence. It was a cottage industry superimposed onto a corporate infrastructure. Attempting to make inroads into an insular Perth arts community and build creative industries’ networks without state government policy support, Off World offered an optimistic perspective on the city’s status and value in a national and global electronic market. Yet in commercial terms, OWS failed. What OWS captures through its failures conveys more about music policy in Australia than any success. The label has been able to catalogue the lack of changes to Perth’s music policy. The proprietors, performers and designers were not approached in 2002 by the Western Australian Contemporary Music Taskforce to offer comment. Yet Matthew Benson and Poppy Wise, researchers for that report, stated that “the solution lies in the industry becoming more outwardly focused, and to do this, it must seek the input of successful professionals who have proven track records in the marketing of music nationally and globally” (9). The resultant document argued that the industry needed to the look to Sydney and Melbourne for knowledge of “international” markets. Yet Paul Bodlovich, the Director of WAM, singled out the insularity of ‘England,’ not Britain, and ‘America’ in comparison to the ‘outward’ Perth music industry: To us, they’re all centre of the universe, but they don’t look past their walls, they don’t have a clue what goes in other parts of the world … All they see say in England is English TV, or in America it’s American TV. Whereas we sit in a very isolated part of the world and we absorb culture from everywhere because we think we have to just to be on an equal arc with everyone else. We think we have to absorb stuff from other cultures because unless we do then we really are isolated … It’s a similar belief to the ongoing issue of women in the workplace, where there’s a belief that to be seen on equal footing you have to be better. (33) This knight’s move affiliation of Perth’s musicians with women in the workplace is bizarre and inappropriate. This unfortunate connection is made worse when recognizing that Perth’s music institutions and organisations, such as WAM, are dominated by white, Australian-born men. To promote the outwardness of Perth culture while not mentioning the role and function of immigration is not addressing how mobility, creativity and commerce is activated. To unify ‘England’ and ‘America,’ without recognizing the crucial differences between Manchester and Bristol, New York and New Orleans, is conservative, arrogant, and wrong. National models of music, administered by Australian-born white men and funded through grants-oriented peer review models rather than creative industries’ infrastructural initiatives, still punctuate Western Australian music. Off World Sounds has been caught in non-collaborative, nationalist models for organising culture and economics. It is always easy to affirm the specialness and difference of a city’s sound or music. While affirming the nation and rock, outsiders appear threatening to the social order. When pondering cities and electronica, collaboration, movement and meaning dance through the margins. References Benson, Matthew, and Poppy Wise. A Study into the Current State of the Western Australian Contemporary Music Industry and Its Potential for Economic Growth. Department of Culture and the Arts, Government of Western Australia, December 2002. Bodlovich, Paul. “Director’s Report.” X-Press 940 (17 Feb. 2005): 33. Zuberi, Nabeel. Sounds English: Transnational Popular Music. Urbana: U of Illinois P, 2001. Citation reference for this article MLA Style Brabazon, Tara, and Stephen Mallinder. "Off World Sounds: Building a Collaborative Soundscape." M/C Journal 9.2 (2006). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0605/13-brabazonmallinder.php>. APA Style Brabazon, T., and S. Mallinder. (May 2006) "Off World Sounds: Building a Collaborative Soundscape," M/C Journal, 9(2). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0605/13-brabazonmallinder.php>.

Although China’s economy continues to grow rapidly over the last decade, some researchers have been aware that China has had to develop its service sector if China wants to sustain this growth. However, researches on the electronic commerce (e-commerce) adoption in China’s service industries are still lacking and are limited so far. In literature review, few works discuss e-commerce adoption by measuring web site usability / web usability.This paper reviews the research on China’s small and medium enterprises (SMEs), and highlights the challenges for developing and adopting e-commerce in China’s service SMEs. This research surveyed 494 of China’s service SME websites, and found that (1) most of China’s service SMEs are still at the early stage of adopting e-commerce; (2) there is an obvious e-commerce divide between Eastern China and Western China; (3) there is an existing positive relation between GDP per person and e-commerce adoption. This paper suggests that there is a need to select more sampling cities and make further research for justifying the above findings. Finally, this research concludes that web usability is the core of e-commerce adoption, and recommends the promotion of web usability as an effective strategy in further strategic development for China’s service SMEs adopting e-commerce. This research believes that China’s service sector adopting e-commerce might promote them up to the global level and stay competitive, which might further benefit the growth of China’s economy immensely.

History of Seal and Printing Cultures Implications of the four important Chinese inventions, the compass, gun powder, papermaking, and printing, have far-reaching significance for human civilisation. The Chinese seal is intimately related to printing. Seals have the practical function of duplicating impressions of words or patterns. This process shares a very similar concept to printing on a small scale. Printing originated from the function of seals for making duplicated impressions, and for this reason Wang believes that seals constitute the prototype of printing. Seals in Traditional Commere Seals in certain Asian countries, such as Taiwan and Japan, play a vital role similar to that played by signatures in Western society. Particularly, the Chinese seal has been an integral part of Chinese heritage and culture. Wong states that seals usually symbolise tokens of promise in Chinese society. Ancient seals in their various forms have played a major role in information systems, in terms of authority, authentication, identification, certified proof, and authenticity, and have also been used for tamper-proofing, impression duplication, and branding purposes. To illustrate, clay sealing has been applied to folded documents to detect when sealed documents have been exposed or tampered with. Interestingly, one of the features of digital signature technology is also designed to achieve this purpose. Wong records that when the commodity economy began to develop and business transactions became more frequent, seals were used to prove that particular goods had been certified by customs. Moreover, when the goods were subject to tax by the government, seals were applied to the goods to prove the levy paid. Seals continue to be used in Chinese society as personal identification and in business transactions, official and legal documents, administrative warrants and charters. Paper-based Contract Signing with Seal Certificates In Taiwan and Japan, in certain circumstances, when two parties wish to formalise a contract, the seals of the two parties must be affixed to the contract. As Figure 1 illustrates, seal certificates are required to be attached to the signed and sealed contract for authentication as well as the statement of intent of a voluntary agreement in Taiwan. Figure 1. Example of a contract attached with the seal certificates A person can have more than one seal; however, only one seal at a time is allowed to be registered with a jurisdictional registration authority. The purpose of seal registration is to prevent seal forgery and to prove the identity of the seal owner. Namely, the seal registration process aims to associate the identity of the seal owner with the seal owner’s nominated seal, through attestation by a jurisdictional registration authority. Upon confirmation of the seal registration, the registration authority issues a seal certificate with both the seals of the registration authority and the registration authority executive. Digital Signatures for Electronic Commerce Handwritten signatures and tangible ink seals are highly impractical within the electronic commerce environment. However, the shift towards electronic commerce by both the public and private sector is an inevitable trend. ‘Trust’ in electronic commerce is developed through the use of ‘digital signatures’ in conjunction with a trustworthy environment. In principle, digital signatures are designed to simulate the functions of handwritten signatures and traditional seals for the purposes of authentication, data integrity, and non-repudiation within the electronic commerce environment. Various forms of Public Key Infrastructure (PKI) are employed to ensure the reliability of using digital signatures so as to ensure the integrity of the message. PKI does not, however, contribute in any way to the signatory’s ability to verify and approve the content of an electronic document prior to the affixation of his/her digital signature. Shortcomings of Digital Signature Scheme One of the primary problems with existing digital signatures is that a digital signature does not ’feel’ like, or resemble, a traditional seal or signature to the human observer; it does not have a recognisably individual or aesthetic quality. Historically, the authenticity of documents has always been verified by visual examination of the document. Often in legal proceedings, examination of both the affixed signature or seal as an integral part of the document will occur, as well as the detection of any possible modifications to the document. Yet, the current digital signature regime overlooks the importance of this sense of visualisation. Currently, digital signatures, such as the OpenPGP (Pretty Good Privacy) digital signature, are appended to an electronic document as a long, incomprehensible string of arbitrary characters. As shown in Figure 2, this offers no sense of identity or ownership by simple visual inspection. Figure 2. Example of a PGP signature To add to this confusion for the user, a digital signature will be different each time the user applies it. The usual digital signature is formed as an amalgam of the contents of the digital document and the user’s private key, meaning that a digital signature attached to an electronic document will vary with each document. This again represents a departure from the traditional use of the term ‘signature’. A digital signature application generates its output by firstly applying a hash algorithm over the contents of the digital document and then encrypting that hash output value using the user’s private cryptographic key of the normal dual-key pair provided by the Public Key cryptography systems. Therefore, digital signatures are not like traditional signatures which an individual can identify as being uniquely theirs, or as a recognisable identity attributable to an individual entity. New Visualised Digital Signature Scheme Liu et al. have developed the visualised digital signature scheme to enhance existing digital signature schemes through visualisation; namely, this scheme makes the intangible digital signature virtually tangible. Liu et al.’s work employs the visualised digital signature scheme with the aim of developing visualised signing and verification in electronic situations. The visualised digital signature scheme is sustained by the digital certificate containing both the certificate issuer’s and potential signer’s seal images. This thereby facilitates verification of a signer’s seal by reference to the appropriate certificate. The mechanism of ensuring the integrity and authenticity of seal images is to incorporate the signer’s seal image into an X.509 v3 certificate, as outlined in RFC 3280. Thus, visualised digital signature applications will be able to accept the visualised digital certificate for use. The data structure format of the visualised digital certificate is detailed in Liu. The visualised signing and verification processes are intended to simulate traditional signing techniques incorporating visualisation. When the signer is signing the document, the user interface of the electronic contracting application should allow the signer to insert the seal from the seal image file location into the document. After the seal image object is embedded in the document, the document is referred to as a ’visually sealed’ document. The sealed document is ready to be submitted to the digital signing process, to be transmitted with the signer’s digital certificate to the other party for verification. The visualised signature verification process is analogous to the traditional, sealed paper-based document with the seal certificate attached for verification. In history, documents have always required visual stimulus for verification, which highlights the need for visual stimulus evidence to rapidly facilitate verification. The user interface of the electronic contracting application should display the visually sealed document together with the associated digital certificate for human verification. The verifier immediately perceives the claimed signer’s seal on the document, particularly when the signer’s seal is recognisable to the verifier. This would be the case particularity where regular business transactions between parties occur. Significantly, having both the issuing CA’s and the signer’s seal images on the digital certificate instils confidence that the signer’s public key is attested to by the CA, as shown in Figure 3. This is unlike the current digital signature verification process which presents long, meaningless strings to the verifier. Figure 3. Example of a new digital certificate presentation Conclusions Seals have a long history accompanying the civilisation of mankind. In particular, certain business documents and government communities within seal-culture societies still require the imprints of the participating entities. Inevitably, the use of modern technologies will replace traditional seals and handwritten signatures. Many involved in implementing electronic government services and electronic commerce care little about the absence of imprints and/or signatures; however, there is concern that the population may experience difficulty in adapting to a new electronic commerce system where traditional practices have become obsolete. The purpose of the visualised digital signature scheme is to explore enhancements to existing digital signature schemes through the integration of culturally relevant features. This article highlights the experience of the use and development of Chinese seals, particularly in visualised seals used in a recognition process. Importantly, seals in their various forms have played a major role in information systems for thousands of years. In the advent of the electronic commerce, seal cultures still remain in the digital signing environment. References Housley, R., et al. RFC 3280 Internet X.509 Public Key Infrastructure: Certificate and Certificate Revocation List (CRL) Profile. The Internet Engineering Task Force, 2002. Liu, V., et al. “Visually Sealed and Digital Signed Documents.” 27th Australasian Computer Science Conference. Dunedin, NZ: Australian Computer Science Communications, 2004. Liu, V. “Visually Sealed and Digital Signed Electronic Documents: Building on Asian Tradition.” Dissertation. Queensland University of Technology, 2004. Wang, P.Y. The Art of Seal Carving. Taipei: Council for Cultural Planning and Development, Executive Yuan, 1991. Wong, Y.C., and H.W. Yau. The Art of Chinese Seals through the Ages. Hong Kong: The Zhejiang Provincial Museum and the Art Museum of the Chinese University Hong Kong, 2000. Citation reference for this article MLA Style Liu, Vicky. "Seal Culture Still Remains in Electronic Commerce." M/C Journal 8.2 (2005). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0506/03-liu.php>. APA Style Liu, V. (Jun. 2005) "Seal Culture Still Remains in Electronic Commerce," M/C Journal, 8(2). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0506/03-liu.php>.

Abstract Background Health systems around the world have been forced to make choices about how to prioritize care, manage infection control and maintain reserve capacity for future disease outbreaks. Primary healthcare has moved into the front line as COVID-19 testing transitions from hospitals to multiple providers, where tracking testing behaviours can be fragmented and delayed. Pooled general practice data are a valuable resource which can be used to inform population and individual care decision-making. This project aims to examine the feasibility of using near real-time electronic general practice data to promote effective care and best-practice policy. Methods The project will utilize a design thinking approach involving all collaborators (primary health networks [PHNs], general practices, consumer groups, researchers, and digital health developers, pathology professionals) to enhance the development of meaningful and translational project outcomes. The project will be based on a series of observational studies utilizing near real-time electronic general practice data from a secure and comprehensive digital health platform [POpulation Level Analysis and Reporting (POLAR) general practice data warehouse]. The study will be carried out over 1.5 years (July 2020–December 2021) using data from over 450 general practices within three Victorian PHNs and Gippsland PHN, Eastern Melbourne PHN and South Eastern Melbourne PHN, supplemented by data from consenting general practices from two PHNs in New South Wales, Central and Eastern Sydney PHN and South Western Sydney PHN. Discussion The project will be developed using a design thinking approach, leading to the building of a meaningful near real-time COVID-19 geospatial reporting framework and dashboard for decision-makers at community, state and nationwide levels, to identify and monitor emerging trends and the impact of interventions/policy decisions. This will integrate timely evidence about the impact of the COVID-19 pandemic related to its diagnosis and treatment, and its impact across clinical, population and general practice levels.

Abstract Background With aging populations, a growing prevalence of chronic illnesses, higher expectations for quality care and rising costs within limited health budgets, integration of healthcare is seen as a solution to these challenges. Integrated healthcare aims to overcome barriers between primary and secondary care and other disconnected patient services to improve access, continuity and quality of care. Many people in Australia are admitted to hospital for chronic illnesses that could be prevented or managed in the community. Western Sydney has high rates of diabetes, heart and respiratory diseases and the NSW State Ministry of Health has implemented key strategies through the Western Sydney Integrated Care Program (WSICP) to enhance primary care and the outcomes and experiences of patients with these illnesses. Methods We aimed to investigate the WSICP’s effectiveness through a qualitative evaluation focused on the 10 WSICP strategies using a framework analysis. We administered 125 in-depth interviews in two rounds over 12 months with 83 participants including patients and their carers, care facilitators, hospital specialists and nurses, allied health professionals, general practitioners (GPs) and primary care nurses, and program managers. Most participants (71%) were interviewed twice. We analysed data within a framework describing how strategies were implemented and used, the experiences around these, their perceived value, facilitators and barriers, and participant-identified suggestions for improvement. Results Care facilitators helped patients access services within the hospital and in primary care and connected general practices with hospital specialists and services. Rapid access and stabilisation clinics with their patient hotlines assisted patients and carers to self-manage chronic illness while connecting GPs to specialists through the GP support-line. Action plans from the hospital informed GPs and their shared care plans which could be accessed by other community health professionals and patients. HealthPathways provided GPs with local, evidence-based guidelines for managing patients. Difficulties persisted in effective widespread access to shared records and electronic communication across sectors. Conclusions The combined WSICP strategies improved patient and carer experience of healthcare and capacity of GPs to provide care in the community. Information sharing required longer-term investment and support, though benefits were evident by the end of our research.

E-marketing is a tool that helps companies do business online. This is one of a number of strategic and operational tools that businesses have found to be beneficial. E-commerce has been effectively implemented in several industrialized nations for a long time. Electronic marketing is becoming a critical component in many western companies. penetration in underdeveloped nations like IRAQ is still trailing behind developed ones like the United States. E- marketing and telecommunications satisfaction research is lacking in the Arabic nations, and in Iraq in particular, according to the findings of the study. The goal of this empirical study is to examine Iraqi individuals' satisfaction with and their willingness to do transactions through this E- marketing and telecommunications. Based on this study's findings, the sample's perception of privacy is the most relevant factor. Iraq's E- marketing is nevertheless hampered by a slew of obstacles (including those related to e-payments, technology, law, culture, and trust, among others). Iraqi policymakers may use the findings of this study and other studies to better understand how E- marketing is spreading and being regulated in the country.

Abstract Background A number of previous sex-related studies among international students in Australia and other Western societies may be limited by conflating students from conservative and non-conservative sexual backgrounds. Such conflation leads to situations where nuances and complexities around sex-related experiences are lost or, at most, tangentially investigated. To address this research problem, this study used a mixed-methods design to examine protective practices against blood-borne viruses and sexually transmissible infections (BBVs/STIs) among Sydney-based East Asian and sub-Saharan African international students. Methods This mixed-methods study generated quantitative data using anonymous online survey (n = 149), and qualitative data through in-depth interviews (n = 20). The main recruitment strategy involved advertising the study through paper and electronic flyers. Quantitative data were analysed using logistic regression, while interviews data were analysed using reflexive thematic analysis. Results Self-reported BBVs/STIs protective practices in the last 12 months include abstinence (28.7%), consistent condom use (19.9%), occasional condom use (18.7%), single partner fidelity (25.1%), other strategies (1.8%), and nothing (5.8%). Further, findings from the bivariate analysis showed higher BBVs/STIs prevention knowledge, lower acculturation into Australian sexual culture, greater access to sexual health information, less conservative sexual norms, greater emotional social support and older age were significantly associated with increased protective practices. Variables significant at bivariate level were entered into a logistic regression. The model was statistically significant, (X2(6) = 31.33, p < 0.01) and explained 33.1% of the variance in BBVs/STIs protective practices. However, only acculturation to sexual norms in Australia (OR = 0.883, 95% CI = 0.820–0.952) was found to be independent predictor of BBVs/STIs protective practices. The results of the study based on the quantitative data, indicated condom use (consistent and occasional) was the most reported BBVs/STIs protective behaviour among sexually active participants. Therefore, interviews data was used to explore condom-use motives and practices. The interviews results showed participants primary concern as regards condom use was around pregnancy and not BBVs/STIs. Thus, some participants described safe sex largely as contraception, with BBVs/STIs constituting a secondary concern or no concern at all. Conclusions Based on the results of this study, tailored sexual health interventions for international students; which incorporate strategies for modifying perceived sexual norms in Australia, are advocated. In addition, this study recommends sexual health interventions that promote dual protection of condoms for both contraception and BBVs/STIs.

The term “coffee palace” was primarily used in Australia to describe the temperance hotels that were built in the last decades of the 19th century, although there are references to the term also being used to a lesser extent in the United Kingdom (Denby 174). Built in response to the worldwide temperance movement, which reached its pinnacle in the 1880s in Australia, coffee palaces were hotels that did not serve alcohol. This was a unique time in Australia’s architectural development as the economic boom fuelled by the gold rush in the 1850s, and the demand for ostentatious display that gathered momentum during the following years, afforded the use of richly ornamental High Victorian architecture and resulted in very majestic structures; hence the term “palace” (Freeland 121). The often multi-storied coffee palaces were found in every capital city as well as regional areas such as Geelong and Broken Hill, and locales as remote as Maria Island on the east coast of Tasmania. Presented as upholding family values and discouraging drunkenness, the coffee palaces were most popular in seaside resorts such as Barwon Heads in Victoria, where they catered to families. Coffee palaces were also constructed on a grand scale to provide accommodation for international and interstate visitors attending the international exhibitions held in Sydney (1879) and Melbourne (1880 and 1888). While the temperance movement lasted well over 100 years, the life of coffee palaces was relatively short-lived. Nevertheless, coffee palaces were very much part of Australia’s cultural landscape. In this article, I examine the rise and demise of coffee palaces associated with the temperance movement and argue that coffee palaces established in the name of abstinence were modelled on the coffee houses that spread throughout Europe and North America in the 17th and 18th centuries during the Enlightenment—a time when the human mind could be said to have been liberated from inebriation and the dogmatic state of ignorance. The Temperance Movement At a time when newspapers are full of lurid stories about binge-drinking and the alleged ill-effects of the liberalisation of licensing laws, as well as concerns over the growing trend of marketing easy-to-drink products (such as the so-called “alcopops”) to teenagers, it is difficult to think of a period when the total suppression of the alcohol trade was seriously debated in Australia. The cause of temperance has almost completely vanished from view, yet for well over a century—from 1830 to the outbreak of the Second World War—the control or even total abolition of the liquor trade was a major political issue—one that split the country, brought thousands onto the streets in demonstrations, and influenced the outcome of elections. Between 1911 and 1925 referenda to either limit or prohibit the sale of alcohol were held in most States. While moves to bring about abolition failed, Fitzgerald notes that almost one in three Australian voters expressed their support for prohibition of alcohol in their State (145). Today, the temperance movement’s platform has largely been forgotten, killed off by the practical example of the United States, where prohibition of the legal sale of alcohol served only to hand control of the liquor traffic to organised crime. Coffee Houses and the Enlightenment Although tea has long been considered the beverage of sobriety, it was coffee that came to be regarded as the very antithesis of alcohol. When the first coffee house opened in London in the early 1650s, customers were bewildered by this strange new drink from the Middle East—hot, bitter, and black as soot. But those who tried coffee were, reports Ellis, soon won over, and coffee houses were opened across London, Oxford, and Cambridge and, in the following decades, Europe and North America. Tea, equally exotic, entered the English market slightly later than coffee (in 1664), but was more expensive and remained a rarity long after coffee had become ubiquitous in London (Ellis 123-24). The impact of the introduction of coffee into Europe during the seventeenth century was particularly noticeable since the most common beverages of the time, even at breakfast, were weak “small beer” and wine. Both were safer to drink than water, which was liable to be contaminated. Coffee, like beer, was made using boiled water and, therefore, provided a new and safe alternative to alcoholic drinks. There was also the added benefit that those who drank coffee instead of alcohol began the day alert rather than mildly inebriated (Standage 135). It was also thought that coffee had a stimulating effect upon the “nervous system,” so much so that the French called coffee une boisson intellectuelle (an intellectual beverage), because of its stimulating effect on the brain (Muskett 71). In Oxford, the British called their coffee houses “penny universities,” a penny then being the price of a cup of coffee (Standage 158). Coffee houses were, moreover, more than places that sold coffee. Unlike other institutions of the period, rank and birth had no place (Ellis 59). The coffee house became the centre of urban life, creating a distinctive social culture by treating all customers as equals. Egalitarianism, however, did not extend to women—at least not in London. Around its egalitarian (but male) tables, merchants discussed and conducted business, writers and poets held discussions, scientists demonstrated experiments, and philosophers deliberated ideas and reforms. For the price of a cup (or “dish” as it was then known) of coffee, a man could read the latest pamphlets and newsletters, chat with other patrons, strike business deals, keep up with the latest political gossip, find out what other people thought of a new book, or take part in literary or philosophical discussions. Like today’s Internet, Twitter, and Facebook, Europe’s coffee houses functioned as an information network where ideas circulated and spread from coffee house to coffee house. In this way, drinking coffee in the coffee house became a metaphor for people getting together to share ideas in a sober environment, a concept that remains today. According to Standage, this information network fuelled the Enlightenment (133), prompting an explosion of creativity. Coffee houses provided an entirely new environment for political, financial, scientific, and literary change, as people gathered, discussed, and debated issues within their walls. Entrepreneurs and scientists teamed up to form companies to exploit new inventions and discoveries in manufacturing and mining, paving the way for the Industrial Revolution (Standage 163). The stock market and insurance companies also had their birth in the coffee house. As a result, coffee was seen to be the epitome of modernity and progress and, as such, was the ideal beverage for the Age of Reason. By the 19th century, however, the era of coffee houses had passed. Most of them had evolved into exclusive men’s clubs, each geared towards a certain segment of society. Tea was now more affordable and fashionable, and teahouses, which drew clientele from both sexes, began to grow in popularity. Tea, however, had always been Australia’s most popular non-alcoholic drink. Tea (and coffee) along with other alien plants had been part of the cargo unloaded onto Australian shores with the First Fleet in 1788. Coffee, mainly from Brazil and Jamaica, remained a constant import but was taxed more heavily than tea and was, therefore, more expensive. Furthermore, tea was much easier to make than coffee. To brew tea, all that is needed is to add boiling water, coffee, in contrast, required roasting, grinding and brewing. According to Symons, until the 1930s, Australians were the largest consumers of tea in the world (19). In spite of this, and as coffee, since its introduction into Europe, was regarded as the antidote to alcohol, the temperance movement established coffee palaces. In the early 1870s in Britain, the temperance movement had revived the coffee house to provide an alternative to the gin taverns that were so attractive to the working classes of the Industrial Age (Clarke 5). Unlike the earlier coffee house, this revived incarnation provided accommodation and was open to men, women and children. “Cheap and wholesome food,” was available as well as reading rooms supplied with newspapers and periodicals, and games and smoking rooms (Clarke 20). In Australia, coffee palaces did not seek the working classes, as clientele: at least in the cities they were largely for the nouveau riche. Coffee Palaces The discovery of gold in 1851 changed the direction of the Australian economy. An investment boom followed, with an influx of foreign funds and English banks lending freely to colonial speculators. By the 1880s, the manufacturing and construction sectors of the economy boomed and land prices were highly inflated. Governments shared in the wealth and ploughed money into urban infrastructure, particularly railways. Spurred on by these positive economic conditions and the newly extended inter-colonial rail network, international exhibitions were held in both Sydney and Melbourne. To celebrate modern technology and design in an industrial age, international exhibitions were phenomena that had spread throughout Europe and much of the world from the mid-19th century. According to Davison, exhibitions were “integral to the culture of nineteenth century industrialising societies” (158). In particular, these exhibitions provided the colonies with an opportunity to demonstrate to the world their economic power and achievements in the sciences, the arts and education, as well as to promote their commerce and industry. Massive purpose-built buildings were constructed to house the exhibition halls. In Sydney, the Garden Palace was erected in the Botanic Gardens for the 1879 Exhibition (it burnt down in 1882). In Melbourne, the Royal Exhibition Building, now a World Heritage site, was built in the Carlton Gardens for the 1880 Exhibition and extended for the 1888 Centennial Exhibition. Accommodation was required for the some one million interstate and international visitors who were to pass through the gates of the Garden Palace in Sydney. To meet this need, the temperance movement, keen to provide alternative accommodation to licensed hotels, backed the establishment of Sydney’s coffee palaces. The Sydney Coffee Palace Hotel Company was formed in 1878 to operate and manage a number of coffee palaces constructed during the 1870s. These were designed to compete with hotels by “offering all the ordinary advantages of those establishments without the allurements of the drink” (Murdoch). Coffee palaces were much more than ordinary hotels—they were often multi-purpose or mixed-use buildings that included a large number of rooms for accommodation as well as ballrooms and other leisure facilities to attract people away from pubs. As the Australian Town and Country Journal reveals, their services included the supply of affordable, wholesome food, either in the form of regular meals or occasional refreshments, cooked in kitchens fitted with the latest in culinary accoutrements. These “culinary temples” also provided smoking rooms, chess and billiard rooms, and rooms where people could read books, periodicals and all the local and national papers for free (121). Similar to the coffee houses of the Enlightenment, the coffee palaces brought businessmen, artists, writers, engineers, and scientists attending the exhibitions together to eat and drink (non-alcoholic), socialise and conduct business. The Johnson’s Temperance Coffee Palace located in York Street in Sydney produced a practical guide for potential investors and businessmen titled International Exhibition Visitors Pocket Guide to Sydney. It included information on the location of government departments, educational institutions, hospitals, charitable organisations, and embassies, as well as a list of the tariffs on goods from food to opium (1–17). Women, particularly the Woman’s Christian Temperance Union (WCTU) were a formidable force in the temperance movement (intemperance was generally regarded as a male problem and, more specifically, a husband problem). Murdoch argues, however, that much of the success of the push to establish coffee palaces was due to male politicians with business interests, such as the one-time Victorian premiere James Munro. Considered a stern, moral church-going leader, Munro expanded the temperance movement into a fanatical force with extraordinary power, which is perhaps why the temperance movement had its greatest following in Victoria (Murdoch). Several prestigious hotels were constructed to provide accommodation for visitors to the international exhibitions in Melbourne. Munro was responsible for building many of the city’s coffee palaces, including the Victoria (1880) and the Federal Coffee Palace (1888) in Collins Street. After establishing the Grand Coffee Palace Company, Munro took over the Grand Hotel (now the Windsor) in 1886. Munro expanded the hotel to accommodate some of the two million visitors who were to attend the Centenary Exhibition, renamed it the Grand Coffee Palace, and ceremoniously burnt its liquor licence at the official opening (Murdoch). By 1888 there were more than 50 coffee palaces in the city of Melbourne alone and Munro held thousands of shares in coffee palaces, including those in Geelong and Broken Hill. With its opening planned to commemorate the centenary of the founding of Australia and the 1888 International Exhibition, the construction of the Federal Coffee Palace, one of the largest hotels in Australia, was perhaps the greatest monument to the temperance movement. Designed in the French Renaissance style, the façade was embellished with statues, griffins and Venus in a chariot drawn by four seahorses. The building was crowned with an iron-framed domed tower. New passenger elevators—first demonstrated at the Sydney Exhibition—allowed the building to soar to seven storeys. According to the Federal Coffee Palace Visitor’s Guide, which was presented to every visitor, there were three lifts for passengers and others for luggage. Bedrooms were located on the top five floors, while the stately ground and first floors contained majestic dining, lounge, sitting, smoking, writing, and billiard rooms. There were electric service bells, gaslights, and kitchens “fitted with the most approved inventions for aiding proficients [sic] in the culinary arts,” while the luxury brand Pears soap was used in the lavatories and bathrooms (16–17). In 1891, a spectacular financial crash brought the economic boom to an abrupt end. The British economy was in crisis and to meet the predicament, English banks withdrew their funds in Australia. There was a wholesale collapse of building companies, mortgage banks and other financial institutions during 1891 and 1892 and much of the banking system was halted during 1893 (Attard). Meanwhile, however, while the eastern States were in the economic doldrums, gold was discovered in 1892 at Coolgardie and Kalgoorlie in Western Australia and, within two years, the west of the continent was transformed. As gold poured back to the capital city of Perth, the long dormant settlement hurriedly caught up and began to emulate the rest of Australia, including the construction of ornately detailed coffee palaces (Freeman 130). By 1904, Perth had 20 coffee palaces. When the No. 2 Coffee Palace opened in Pitt Street, Sydney, in 1880, the Australian Town and Country Journal reported that coffee palaces were “not only fashionable, but appear to have acquired a permanent footing in Sydney” (121). The coffee palace era, however, was relatively short-lived. Driven more by reformist and economic zeal than by good business sense, many were in financial trouble when the 1890’s Depression hit. Leading figures in the temperance movement were also involved in land speculation and building societies and when these schemes collapsed, many, including Munro, were financially ruined. Many of the palaces closed or were forced to apply for liquor licences in order to stay afloat. Others developed another life after the temperance movement’s influence waned and the coffee palace fad faded, and many were later demolished to make way for more modern buildings. The Federal was licensed in 1923 and traded as the Federal Hotel until its demolition in 1973. The Victoria, however, did not succumb to a liquor licence until 1967. The Sydney Coffee Palace in Woolloomooloo became the Sydney Eye Hospital and, more recently, smart apartments. Some fine examples still survive as reminders of Australia’s social and cultural heritage. The Windsor in Melbourne’s Spring Street and the Broken Hill Hotel, a massive three-story iconic pub in the outback now called simply “The Palace,” are some examples. Tea remained the beverage of choice in Australia until the 1950s when the lifting of government controls on the importation of coffee and the influence of American foodways coincided with the arrival of espresso-loving immigrants. As Australians were introduced to the espresso machine, the short black, the cappuccino, and the café latte and (reminiscent of the Enlightenment), the post-war malaise was shed in favour of the energy and vigour of modernist thought and creativity, fuelled in at least a small part by caffeine and the emergent café culture (Teffer). Although the temperance movement’s attempt to provide an alternative to the ubiquitous pubs failed, coffee has now outstripped the consumption of tea and today’s café culture ensures that wherever coffee is consumed, there is the possibility of a continuation of the Enlightenment’s lively discussions, exchange of news, and dissemination of ideas and information in a sober environment. References Attard, Bernard. “The Economic History of Australia from 1788: An Introduction.” EH.net Encyclopedia. 5 Feb. (2012) ‹http://eh.net/encyclopedia/article/attard.australia›. Blainey, Anna. “The Prohibition and Total Abstinence Movement in Australia 1880–1910.” Food, Power and Community: Essays in the History of Food and Drink. Ed. Robert Dare. Adelaide: Wakefield Press, 1999. 142–52. Boyce, Francis Bertie. “Shall I Vote for No License?” An address delivered at the Convention of the Parramatta Branch of New South Wales Alliance, 3 September 1906. 3rd ed. Parramatta: New South Wales Alliance, 1907. Clarke, James Freeman. Coffee Houses and Coffee Palaces in England. Boston: George H. Ellis, 1882. “Coffee Palace, No. 2.” Australian Town and Country Journal. 17 Jul. 1880: 121. Davison, Graeme. “Festivals of Nationhood: The International Exhibitions.” Australian Cultural History. Eds. S. L. Goldberg and F. B. Smith. Cambridge: Cambridge UP, 1989. 158–77. Denby, Elaine. Grand Hotels: Reality and Illusion. London: Reaktion Books, 2002. Ellis, Markman. The Coffee House: A Cultural History. London: Weidenfeld & Nicolson, 2004. Federal Coffee Palace. The Federal Coffee Palace Visitors’ Guide to Melbourne, Its Suburbs, and Other Parts of the Colony of Victoria: Views of the Principal Public and Commercial Buildings in Melbourne, With a Bird’s Eye View of the City; and History of the Melbourne International Exhibition of 1880, etc. Melbourne: Federal Coffee House Company, 1888. Fitzgerald, Ross, and Trevor Jordan. Under the Influence: A History of Alcohol in Australia. Sydney: Harper Collins, 2009. Freeland, John. The Australian Pub. Melbourne: Sun Books, 1977. Johnson’s Temperance Coffee Palace. International Exhibition Visitors Pocket Guide to Sydney, Restaurant and Temperance Hotel. Sydney: Johnson’s Temperance Coffee Palace, 1879. Mitchell, Ann M. “Munro, James (1832–1908).” Australian Dictionary of Biography. 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IntroductionI have been studying the creation of Metro style train travel in Sydney for over a decade. My focus has been on the impact that media has had on the process (see Richardson, “Curatorial”; “Upheaval”; “Making”). Through extensive expert, public, and media research, I have investigated the coalitions and alliances that have formed (and disintegrated) between political, bureaucratic, news media, and public actors and the influences at work within these actor-networks. As part of this project, I visited an underground Métro turning fifty in Montreal, Canada. After many years studying the development of a train that wasn’t yet tangible, I wanted to ask a functional train the simple ethnomethodological/Latourian style question, “what do you do for a city and its people?” (de Vries). Therefore, in addition to research conducted in Montreal, I spent ten days wandering through many of the entrances, tunnels, staircases, escalators, mezzanines, platforms, doorways, and carriages of which the Métro system consists. The purpose was to observe the train in situ in order to broaden potential conceptualisations of what a train does for a city such as Montreal, with a view of improving the ideas and messages that would be used to “sell” future rapid rail projects in other cities such as Sydney. This article outlines a selection of the pathways wandered, not only to illustrate the power of social research based on physical wandering, but also the potential power the metaphorical and conceptual wandering an Actor-Network Theory (ANT) assemblage affords social research for media communications.Context, Purpose, and ApproachANT is a hybrid theory/method for studying an arena of the social, such as the significance of a train to a city like Montreal. This type of study is undertaken by following the actors (Latour, Reassembling 12). In ANT, actors do something, as the term suggests. These actions have affects and effects. These might be contrived and deliberate influences or completely circumstantial and accidental impacts. Actors can be people as we are most commonly used to understanding them, and they can also be texts, technological devices, software programs, natural phenomena, or random occurrences. Most significantly though, actors are their “relations” (Harman 17). This means that they are only present if they are relating to others. These relations and the resulting influences and impacts are called networks. A network in the ANT sense is not as simple as the lines that connect train stations on a rail map. Without actions, relations, influences, and impacts, there are no actors. Hence the hyphen in actor-network; the actor and the network are symbiotic. The network, rendered visible through actor associations, consists of the tenuous connections that “shuttle back and forth” between actors even in spite of the fact their areas of knowledge and reality may be completely separate (Latour Modern 3). ANT, therefore, may be considered an empirical practice of tracing the actors and the network of influences and impacts that they both help to shape and are themselves shaped by. To do this, central ANT theorist Bruno Latour employs a simple research question: “what do you do?” This is because in the process of doing, somebody or something is observed to be affecting other people or things and an actor-network becomes identifiable. Latour later learned that his approach shared many parallels with ethnomethodology. This was a discovery that more concretely set the trajectory of his work away from a social science that sought explanations “about why something happens, to ontological ones, that is, questions about what is going on” (de Vries). So, in order to make sense of people’s actions and relations, the focus of research became asking the deceptively simple question while refraining as much as possible “from offering descriptions and explanations of actions in terms of schemes taught in social theory classes” (14).In answering this central ANT question, studies typically wander in a metaphorical sense through an array or assemblage (Law) of research methods such as formal and informal interviews, ethnographic style observation, as well as the content analysis of primary and secondary texts (see Latour, Aramis). These were the methods adopted for my Montreal research—in addition to fifteen in-depth expert and public interviews conducted in October 2017, ten days were spent physically wandering and observing the train in action. I hoped that in understanding what the train does for the city and its people, the actor-network within which the train is situated would be revealed. Of course, “what do you do?” is a very broad question. It requires context. In following the influence of news media in the circuitous development of rapid rail transit in Sydney, I have been struck by the limited tropes through which the potential for rapid rail is discussed. These tropes focus on technological, functional, and/or operational aspects (see Budd; Faruqi; Hasham), costs, funding and return on investment (see Martin and O’Sullivan; Saulwick), and the potential to alleviate peak hour congestion (see Clennell; West). As an expert respondent in my Sydney research, a leading Australian architect and planner, states, “How boring and unexciting […] I mean in Singapore it is the most exciting […] the trains are fantastic […] that wasn’t sold to the [Sydney] public.” So, the purpose of the Montreal research is to expand conceptualisations of the potential for rapid rail infrastructure to influence a city and improve communications used to sell projects in the future, as well as to test the role of both physical and metaphorical ANT style wanderings in doing so. Montreal was chosen for three reasons. First, the Métro had recently turned fifty, which made the comparison between the fledgling and mature systems topical. Second, the Métro was preceded by decades of media discussion (Gilbert and Poitras), which parallels the development of rapid transit in Sydney. Finally, a different architect designed each station and most stations feature art installations (Magder). Therefore, the Métro appeared to have transcended the aforementioned functional and numerically focused tropes used to justify the Sydney system. Could such a train be considered a long-term success?Wandering and PathwaysIn ten days I rode the Montreal Métro from end to end. I stopped at all the stations. I wandered around. I treated wandering not just as a physical research activity, but also as an illustrative metaphor for an assemblage of research practices. This assemblage culminates in testimony, anecdotes, stories, and descriptions through which an actor-network may be glimpsed. Of course, it is incomplete—what I have outlined below represents only a few pathways. However, to think that an actor-network can ever be traversed in its entirety is to miss the point. Completion is a fallacy. Wandering doesn’t end at a finish line. There are always pathways left untrodden. I have attempted not to overanalyse. I have left contradictions unresolved. I have avoided the temptation to link paths through tenuous byways. Some might consider that I have meandered, but an actor-network is never linear. I can only hope that my wanderings, as curtailed as they may be, prove nuanced, colourful, and rich—if not compelling. ANT encourages us to rethink social research (Latour, Reassembling). Central to this is acknowledging (and becoming comfortable with) our own role as researcher in the illumination of the actor-network itself.Here are some of the Montreal pathways wandered:First Impressions I arrive at Montreal airport late afternoon. The apartment I have rented is conveniently located between two Métro stations—Mont Royal and Sherbrooke. I use my phone and seek directions by public transport. To my surprise, the only option is the bus. Too tired to work out connections, I decide instead to follow the signs to the taxi rank. Here, I queue. We are underway twenty minutes later. Travelling around peak traffic, we move from one traffic jam to the next. The trip is slow. Finally ensconced in the apartment, I reflect on how different the trip into Montreal had been, from what I had envisaged. The Métro I had travelled to visit was conspicuous in its total absence.FloatingIt is a feeling of floating that first strikes me when riding the Métro. It runs on rubber tyres. The explanation for the choice of this technology differs. There are reports that it was the brainchild of strong-willed mayor, Jean Drapeau, who believed the new technology would showcase Montreal as a modern world-scale metropolis (Gilbert and Poitras). However, John Martins-Manteiga provides a less romantic account, stating that the decision was made because tyres were cheaper (47). I assume the rubber tyres create the floating sensation. Add to this the famous warmth of the system (Magder; Hazan, Hot) and it has a thoroughly calming, even lulling, effect.Originally, I am planning to spend two whole days riding the Métro in its entirety. I make handwritten notes. On the first day, at mid-morning, nausea develops. I am suffering motion sickness. This is a surprise. I have always been fine to read and write on trains, unlike in a car or bus. It causes a moment of realisation. I am effectively riding a bus. This is an unexpected side-effect. My research program changes—I ride for a maximum of two hours at a time and my note taking becomes more circumspect. The train as actor is influencing the research program and the data being recorded in unexpected ways. ArtThe stained-glass collage at Berri-Uquam, by Pierre Gaboriau and Pierre Osterrath, is grand in scale, intricately detailed and beautiful. It sits above the tunnel from which the trains enter and leave the platform. It somehow seems wholly connected to the train as a result—it frames and announces arrivals and departures. Other striking pieces include the colourful, tiled circles from the mezzanine above the platform at station Peel and the beautiful stained-glass panels on the escalator at station Charlevoix. As a public respondent visiting from Chicago contends, “I just got a sense of exploration—that I wanted to have a look around”.Urban FormAn urban planner asserts that the Métro is responsible for the identity and diversity of urban culture that Montreal is famous for. As everyone cannot live right above a Métro station, there are streets around stations where people walk to the train. As there is less need for cars, these streets are made friendlier for walkers, precipitating a cycle. Furthermore, pedestrian-friendly streets promote local village style commerce such as shops, cafes, bars, and restaurants. So, there is not only more access on foot, but also more incentive to access. The walking that the Métro induces improves the dynamism and social aspects of neighbourhoods, a by-product of which is a distinct urban form and culture for different pockets of the city. The actor-network broadens. In following the actors, I now have to wander beyond the physical limits of the system itself. The streets I walk around station Mont Royal are shopping and restaurant strips, rich with foot traffic at all times of day; it is a vibrant and enticing place to wander.Find DiningThe popular MTL blog published a map of the best restaurants the Métro provides access to (Hazan, Restaurant).ArchitectureStation De La Savane resembles a retro medieval dungeon. It evokes thoughts of the television series Game of Thrones. Art and architecture work in perfect harmony. The sculpture in the foyer by Maurice Lemieux resembles a deconstructed metal mace hanging on a brutalist concrete wall. It towers above a grand staircase and abuts a fence that might ring a medieval keep. Up close I realise it is polished, precisely cut cylindrical steel. A modern fence referencing another time and place. Descending to the platform, craggy concrete walls are pitted with holes. I get the sense of peering through these into the hidden chambers of a crypt. Overlaying all of this is a strikingly modern series of regular and irregular, bold vertical striations cut deeply into the concrete. They run from floor to ceiling to add to a cathedral-like sense of scale. It’s warming to think that such a whimsical train station exists anywhere in the world. Time WarpA public respondent describes the Métro:It’s a little bit like a time machine. It’s a piece of the past and piece of history […] still alive now. I think that it brings art or form or beauty into everyday life. […] You’re going from one place to the next, but because of the history and the story of it you could stop and breathe and take it in a little bit more.Hold ups and HostagesA frustrated General Manager of a transport advocacy group states in an interview:Two minutes of stopping in the Métro is like Armageddon in Montreal—you see it on every media, on every smartphone [...] We are so captive in the Métro [there is a] loss of control.Further, a transport modelling expert asserts:You’re a hostage when you’re in transportation. If the Métro goes out, then you really are stuck. Unfortunately, it does go out often enough. If you lose faith in a mode of transportation, it’s going to be very hard to get you back.CommutingIt took me a good week before I started to notice how tired some of the Métro stations had grown. I felt my enthusiasm dip when I saw the estimated arrival time lengthen on the electronic noticeboard. Anger rose as a young man pushed past me from behind to get out of a train before I had a chance to exit. These tendrils of the actor-network were not evident to me in the first few days. Most interview respondents state that after a period of time passengers take less notice of the interesting and artistic aspects of the Métro. They become commuters. Timeliness and consistency become the most important aspects of the system.FinaleI deliberately visit station Champ-de-Mars last. Photos convince me that I am going to end my Métro exploration with an experience to savour. The station entry and gallery is iconic. Martins-Manteiga writes, “The stained-glass artwork by Marcelle Ferron is almost a religious experience; it floods in and splashes down below” (306). My timing is off though. On this day, the soaring stained-glass windows are mostly hidden behind protective wadding. The station is undergoing restoration. Travelling for the last time back towards station Mont Royal, my mood lightens. Although I had been anticipating this station for some time, in many respects this is a revealing conclusion to my Métro wanderings.What Do You Do?When asked what the train does, many respondents took a while to answer or began with common tropes around moving people. As a transport project manager asserts, “in the world of public transport, the perfect trip is the one you don’t notice”. A journalist gives the most considered and interesting answer. He contends:I think it would say, “I hold the city together culturally, economically, physically, logistically—that’s what I do […] I’m the connective tissue of this city”. […] How else do you describe infrastructure that connects poor neighbourhoods to rich neighbourhoods, downtown to outlying areas, that supports all sorts of businesses both inside it and immediately adjacent to it and has created these axes around the city that pull in almost everybody [...] And of course, everyone takes it for granted […] We get pissed off when it’s late.ConclusionNo matter how real a transportation system may be, it can always be made a little less real. Today, for example, the Paris metro is on strike for the third week in a row. Millions of Parisians are learning to get along without it, by taking their cars or walking […] You see? These enormous hundred-year-old technological monsters are no more real than the four-year-old Aramis is unreal: They all need allies, friends […] There’s no inertia, no irreversibility; there’s no autonomy to keep them alive. (Latour, Aramis 86)Through ANT-based physical and metaphorical wanderings, we find many pathways that illuminate what a train does. We learn from various actors in the actor-network through which the train exists. We seek out its “allies” and “friends”. We wander, piecing together as much of the network as we can. The Métro does lots of things. It has many influences and it influences many. It is undeniably an actor in an actor-network. Transport planners would like it to appear seamless—commuters entering and leaving without really noticing the in-between. And sometimes it appears this way. However, when the commuter is delayed, this appearance is shattered. If a signal fails or an engine falters, the Métro, through a process mediated by word of mouth and/or social and mainstream media, is suddenly rendered tired and obsolete. Or is it historic and quaint? Is the train a technical problem for the city of Montreal or is it characterful and integral to the city’s identity? It is all these things and many more. The actor-network is illusive and elusive. Pathways are extensive. The train floats. The train is late. The train makes us walk. The train has seeded many unique villages, much loved. The train is broken. The train is healthy for its age. The train is all that is right with Montreal. The train is all that is wrong with Montreal. The artwork and architecture mean nothing. The artwork and architecture mean everything. Is the train overly limited by the tyres that keep it underground? Of course, it is. Of course, it isn’t. Does 50 years of history matter? Of course, it does. Of course, it doesn’t. It thrives. It’s tired. It connects. It divides. It’s functional. It’s dirty. It’s beautiful. It’s something to be proud of. It’s embarrassing. A train offers many complex and fascinating pathways. It is never simply an object; it lives and breathes in the network because we live and breathe around it. It stops being effective. It starts becoming affective. Sydney must learn from this. My wanderings demonstrate that the Métro cannot be extricated from what Montreal has become over the last half century. In May 2019, Sydney finally opened its first Metro rail link. And yet, this link and other ongoing metro projects continue to be discussed through statistics and practicalities (Sydney Metro). This offers no affective sense of the pathways that are, and will one day be, created. By selecting and appropriating relevant pathways from cities such as Montreal, and through our own wanderings and imaginings, we can make projections of what a train will do for a city like Sydney. We can project a rich and vibrant actor-network through the media in more emotive and powerful ways. Or, can we not at least supplement the economic, functional, or technocratic accounts with other wanderings? Of course, we can’t. Of course, we can. 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Managing the Changing Nature of Policymaking Subject to Mediatisation” M/C Journal 18.4 (2015). 7 Aug. 2019 <http://journal.media-culture.org.au/index.php/mcjournal/article/view/998>.———. “‘Making it Happen’: Deciphering Government Branding in Light of the Sydney Building Boom.” M/C Journal 20.2 (2017). 7 Aug. 2019 <http://journal.media-culture.org.au/index.php/mcjournal/article/view/1221>.Saulwick, Jacob. “Plenty of Sums in Rail Plans But Not Everything Adds Up.” Sydney Morning Herald 7 Nov. 2011. 17 Apr. 2012 <http://www.smh.com.au/opinion/politics/plenty-of-sums-in-rail-plans-but-not-everything-adds-up-20111106-1n1wn.html>.Sydney Metro. 16 July 2019. <https://www.sydneymetro.info/>.West, Andrew. “Second Harbour Crossing – or Chaos.” Sydney Morning Herald 31 May 2010. 17 Jan. 2018 <http://www.smh.com.au/nsw/second-harbour-crossing--or-chaos-20100530-wnik.html>.

Conurbation [f. CON- + L. urb- and urbs city + -ation] An aggregation of urban areas. (OED) Beyond the urban, further and lower even than the suburban, lies the con-urban. The conurban: with the urban, partaking of the urbane, lying against but also perhaps pushing against or being contra the urban. Conurbations stretch littorally from Australian cities, along coastlines to other cities, joining cities through the passage of previously outlying rural areas. Joining the dots between cities, towns, and villages. Providing corridors between the city and what lies outside. The conurban is an accretion, an aggregation, a piling up, or superfluity of the city: Greater London, for instance. It is the urban plus, filling the gaps between cities, as Los Angeles oozing urbanity does for the dry, desert areas abutting it (Davis 1990; Soja 1996). I wish to propose that the conurban imaginary is a different space from its suburban counterpart. The suburban has provided a binary opposition to what is not the city, what lies beneath its feet, outside its ken. Yet it is also what is greater than the urban, what exceeds it. In modernism, the city and its denizens define themselves outside what is arrayed around the centre, ringing it in concentric circles. In stark relief to the modernist lines of the skyscraper, contrasting with the central business district, central art galleries and museums, is to be found the masses in the suburbs. The suburban as a maligned yet enabling trope of modernism has been long revalued, in the art of Howard Arkeley, and in photography of suburban Gothic. It comes as no surprise to read a favourable newspaper article on the Liverpool Regional Art Gallery, in Sydney's Western Suburbs, with its exhibition on local chicken empires, Liverpool sheds, or gay and lesbians living on the city fringe. Nor to hear in the third way posturing of Australian Labor Party parliamentarian Mark Latham, the suburbs rhetorically wielded, like a Victa lawn mover, to cut down to size his chardonnay-set inner-city policy adversaries. The politics of suburbia subtends urban revisionism, reformism, revanchism, and recidivism. Yet there is another less exhausted, and perhaps exhaustible, way of playing the urban, of studying the metropolis, of punning on the city's proper name: the con-urban. World cities, as Saskia Sassen has taught us, have peculiar features: the juxtaposition of high finance and high technology alongside subaltern, feminized, informal economy (Sassen 1998). The Australian city proudly declared to be a world city is, of course, Sydney while a long way from the world's largest city by population, it is believed to be the largest in area. A recent newspaper article on Brisbane's real estate boom, drew comparisons with Sydney only to dismiss them, according to one quoted commentator, because as a world city, Sydney was sui generis in Australia, fairly requiring comparison with other world cities. One form of conurbanity, I would suggest, is the desire of other settled areas to be with the world city. Consider in this regard, the fate of Byron Bay a fate which lies very much in the balance. Byron Bay is sign that circulates in the field of the conurban. Craig MacGregor has claimed Byron as the first real urban culture outside an Australian city (MacGregor 1995). Local residents hope to keep the alternative cultural feel of Byron, but to provide it with a more buoyant economic outlook. The traditional pastoral, fishing, and whaling industries are well displaced by niche handicrafts, niche arts and craft, niche food and vegetables, a flourishing mind, body and spirit industry, and a booming film industry. Creative arts and cultural industries are blurring into creative industries. The Byron Bay area at the opening of the twenty-first century is attracting many people fugitive from the city who wish not to drop out exactly; rather to be contra wishes rather to be gently contrary marked as distinct from the city, enjoying a wonderful lifestyle, but able to persist with the civilizing values of an urban culture. The contemporary figure of Byron Bay, if such a hybrid chimera may be represented, wishes for a conurbanity. Citizens relocate from Melbourne, Canberra, and Sydney, seeking an alternative country and coastal lifestyle and, if at all possible, a city job (though without stress) (on internal migration in Australia see Kijas 2002): Hippies and hip rub shoulders as a sleepy town awakes (Still Wild About Byron, (Sydney Morning Herald, 1 January 2002). Forerunners of Byron's conurbanity leave, while others take their place: A sprawling $6.5 million Byron Bay mansion could be the ultimate piece of memorabilia for a wealthy fan of larrikin Australian actor Paul Hogan (Hoges to sell up at Byron Bay, Illawarra Mercury, 14 February 2002). The ABC series Seachange is one key text of conurbanity: Laura Gibson has something of a city job she can ply the tools of her trade as a magistrate while living in an idyllic rural location, a nice spot for a theme park of contemporary Australian manners and nostalgia for community (on Sea Change see Murphy 2002). Conurban designates a desire to have it both ways: cityscape and pastoral mode. Worth noting is that the Byron Shire has its own independent, vibrant media public sphere, as symbolized by the Byron Shire Echo founded in 1986, one of the great newspapers outside a capital city (Martin & Ellis 2002): <http://www.echo.net.au>. Yet the textual repository in city-based media of such exilic narratives is the supplement to the Saturday broadsheet papers. A case in point is journalist Ruth Ostrow, who lives in hills in the Byron Shire, and provides a weekly column in the Saturday Australian newspaper, its style gently evocative of just one degree of separation from a self-parody of New Age mores: Having permanently relocated to the hills behind Byron Bay from Sydney, it's interesting for me to watch friends who come up here on holiday over Christmas… (Ostrow 2002). The Sydney Morning Herald regards Byron Bay as another one of its Northern beaches, conceptually somewhere between Palm Beach and Pearl Beach, or should one say Pearl Bay. The Herald's fascination for Byron Bay real estate is coeval with its obsession with Sydney's rising prices: Byron Bay's hefty price tags haven't deterred beach-lovin' boomers (East Enders, Sydney Morning Herald 17 January 2002). The Australian is not immune from this either, evidence 'Boom Times in Byron', special advertising report, Weekend Australia, Saturday 2 March 2002. And plaudits from The Financial Review confirm it: Prices for seafront spots in the enclave on the NSW north coast are red hot (Smart Property, The Financial Review, 19 January 2002). Wacky North Coast customs are regularly covered by capital city press, the region functioning as a metonym for drugs. This is so with Nimbin especially, with regular coverage of the Nimbin Mardi Grass: Mardi Grass 2001, Nimbin's famous cannabis festival, began, as they say, in high spirits in perfect autumn weather on Saturday (Oh, how they danced a high old time was had by all at the Dope Pickers' Ball, Sydney Morning Herald, 7 May 2001). See too coverage of protests over sniffer dogs in Byron Bay in Easter 2001 showed (Peatling 2001). Byron's agony over its identity attracts wider audiences, as with its quest to differentiate itself from the ordinariness of Ballina as a typical Aussie seaside town (Buttrose 2000). There are national metropolitan audiences for Byron stories, readers who are familiar with the Shire's places and habits: Lismore-reared Emma Tom's 2002 piece on the politics of perving at King's beach north of Byron occasioned quite some debate from readers arguing the toss over whether wanking on the beach was perverse or par for the course: Public masturbation is a funny old thing. On one hand, it's ace that some blokes feel sexually liberated enough to slap the salami any old time… (Tom 2002). Brisbane, of course, has its own designs upon Byron, from across the state border. Brisbane has perhaps the best-known conurbation: its northern reaches bleed into the Sunshine Coast, while its southern ones salute the skyscrapers of Australia's fourth largest city, the Gold Coast (on Gold Coast and hinterland see Griffin 2002). And then the conburbating continues unabated, as settlement stretches across the state divide to the Tweed Coast, with its mimicking of Sanctuary Cove, down to the coastal towns of Ocean Shores, Brunswick Heads, Byron, and through to Ballina. Here another type of infrastructure is key: the road. Once the road has massively overcome the topography of rainforest and mountain, there will be freeway conditions from Byron to Brisbane, accelerating conurbanity. The caf is often the short-hand signifier of the urban, but in Byron Bay, it is film that gives the urban flavour. Byron Bay has its own International Film Festival (held in the near-by boutique town of Bangalow, itself conurban with Byron.), and a new triple screen complex in Byron: Up north, film buffs Geraldine Hilton and Pete Castaldi have been busy. Last month, the pair announced a joint venture with Dendy to build a three-screen cinema in the heart of Byron Bay, scheduled to open mid-2002. Meanwhile, Hilton and Castaldi have been busy organising the second Byron All Screen Celebration Film Festival (BASC), after last year's inaugural event drew 4000 visitors to more than 50 sessions, seminars and workshops. Set in Bangalow (10 minutes from Byron by car, less if you astral travel)… (Cape Crusaders, Sydney Morning Herald, 15 February 2002). The film industry is growing steadily, and claims to be the largest concentration of film-makers outside of an Australian capital city (Henkel 2000 & 2002). With its intimate relationship with the modern city, film in its Byron incarnation from high art to short video, from IMAX to multimedia may be seen as the harbinger of the conurban. If the case of Byron has something further to tell us about the transformation of the urban, we might consider the twenty-first century links between digital communications networks and conurbanity. It might be proposed that telecommunications networks make it very difficult to tell where the city starts and ends; as they interactively disperse information and entertainment formerly associated with the cultural institutions of the metropolis (though this digitization of urbanity is more complex than hyping the virtual suggest; see Graham & Marvin 1996). The bureau comes not just to the 'burbs, but to the backblocks as government offices are closed in country towns, to be replaced by online access. The cinema is distributed across computer networks, with video-on-demand soon to become a reality. Film as a cultural form in the process of being reconceived with broadband culture (Jacka 2001). Global movements of music flow as media through the North Coast, with dance music culture and the doof (Gibson 2002). Culture and identity becomes content for the information age (Castells 1996-1998; Cunningham & Hartley 2001; OECD 1998; Trotter 2001). On e-mail, no-one knows, as the conceit of internet theory goes, where you work or live; the proverbial refashioning of subjectivity by the internet affords a conurbanity all of its own, a city of bits wherever one resides (Mitchell 1995). To render the digital conurban possible, Byron dreams of broadband. In one of those bizarre yet recurring twists of Australian media policy, large Australian cities are replete with broadband infrastructure, even if by 2002 city-dwellers are not rushing to take up the services. Telstra's Foxtel and Optus's Optus Vision raced each other down streets of large Australian cities in the mid-1990s to lay fibre-coaxial cable to provide fast data (broadband) capacity. Cable modems and quick downloading of video, graphics, and large files have been a reality for some years. Now the Asymmetrical Digital Subscriber Line (ADSL) technology is allowing people in densely populated areas close to their telephone exchanges to also avail themselves of broadband Australia. In rural Australia, broadband has not been delivered to most areas, much to the frustration of the conurbanites. Byron Bay holds an important place in the history of the internet in Australia, because it was there that one of Australia's earliest and most important internet service providers, Pegasus Network, was established in the late 1980s. Yet Pegasus relocated to Brisbane in 1993, because of poor quality telecommunications networks (Peters 1998). As we rethink the urban in the shadow of modernity, we can no longer ignore or recuse ourselves from reflecting upon its para-urban modes. As we deconstruct the urban, showing how the formerly pejorative margins actually define the centre the suburban for instance being more citified than the grand arcades, plazas, piazzas, or malls; we may find that it is the conurban that provides the cultural imaginary for the urban of the present century. Work remains to be done on the specific modalities of the conurban. The conurban has distinct temporal and spatial coordinates: citizens of Sydney fled to Manly earlier in the twentieth century, as they do to Byron at the beginning of the twenty-first. With its resistance to the transnational commercialization and mass culture that Club Med, McDonalds, and tall buildings represent, and with its strict environment planning regulation which produce a litigious reaction (and an editorial rebuke from the Sydney Morning Herald [SMH 2002]), Byron recuperates the counter-cultural as counterpoint to the Gold Coast. Subtle differences may be discerned too between Byron and, say, Nimbin and Maleny (in Queensland), with the two latter communities promoting self-sufficient hippy community infused by new agricultural classes still connected to the city, but pushing the boundaries of conurbanity by more forceful rejection of the urban. Through such mapping we may discover the endless attenuation of the urban in front and beyond our very eyes; the virtual replication and invocation of the urban around the circuits of contemporary communications networks; the refiguring of the urban in popular and elite culture, along littoral lines of flight, further domesticating the country; the road movies of twenty-first century freeways; the perpetuation and worsening of inequality and democracy (Stilwell 1992) through the action of the conurban. Cities without bounds: is the conurban one of the faces of the postmetropolis (Soja 2000), the urban without end, with no possibility for or need of closure? My thinking on Byron Bay, and the Rainbow Region in which it is situated, has been shaped by a number of people with whom I had many conversations during my four years living there in 1998-2001. My friends in the School of Humanities, Media, and Cultural Studies, Southern Cross University, Lismore, provided focus for theorizing our ex-centric place, of whom I owe particular debts of gratitude to Baden Offord (Offord 2002), who commented upon this piece, and Helen Wilson (Wilson 2002). Thanks also to an anonymous referee for helpful comments. References Buttrose, L. (2000). Betray Byron at Your Peril. Sydney Morning Herald 7 September 2000. Castells, M. (1996-98). The Information Age. 3 vols. Blackwell, Oxford. Cunningham, S., & Hartley, J. (2001). Creative Industries from Blue Poles to Fat Pipes. Address to the National Humanities and Social Sciences Summit, National Museum of Canberra. July 2001. Davis, M. (1990). City of Quartz: Excavating the Future in Los Angeles. Verso, London. Gibson, C. (2002). Migration, Music and Social Relations on the NSW Far North Coast. Transformations, no. 2. <http://www.ahs.cqu.edu.au/transformation...>. Graham, S., and Marvin, S. (1996). Telecommunications and the City: Electronic Spaces, Urban Places. Routledge, London & New York. Griffin, Graham. (2002). Where Green Turns to Gold: Strip Cultivation and the Gold Coast Hinterland. Transformations, no. 2. <http://www.ahs.cqu.edu.au/transformation...> Henkel, C. (2002). Development of Audiovisual Industries in the Northern Rivers Region of NSW. Master thesis. Queensland University of Technology. . (2000). Imagining the Future: Strategies for the Development of 'Creative Industries' in the Northern Rivers Region of NSW. Northern Rivers Regional Development Board in association with the Northern Rivers Area Consultative Committee, Lismore, NSW. Jacka, M. (2001). Broadband Media in Australia Tales from the Frontier, Australian Film Commission, Sydney. Kijas, J. (2002). A place at the coast: Internal migration and the shift to the coastal-countryside. Transformations, no. 2. <http://www.ahs.cqu.edu.au/transformation...>. MacGregor, Craig. (1995). The Feral Signifier and the North Coast. In The Abundant Culture: Meaning And Significance in Everyday Australia, ed. Donald Horne & Jill Hooten. Allen and Unwin, Sydney. Martin, F., & Ellis, R. (2002). Dropping in, not out: the evolution of the alternative press in Byron Shire 1970-2001. Transformations, no. 2. <http://www.ahs.cqu.edu.au/transformation...>. Mitchell, W.J. (1995). City of Bits: Space, Place, and the Infobahn. MIT Press, Cambridge, Mass. Molnar, Helen. (1998). 'National Convergence or Localism?: Rural and Remote Communications.' Media International Australia 88: 5-9. Moyal, A. (1984). Clear Across Australia: A History of Telecommunications. Thomas Nelson, Melbourne. Murphy, P. (2002). Sea Change: Re-Inventing Rural and Regional Australia. Transformations, no. 2. <http://www.ahs.cqu.edu.au/transformation...>. Offord, B. (2002). Mapping the Rainbow Region: Fields of belonging and sites of confluence. Transformations, no. 2. <http://www.ahs.cqu.edu.au/transformation...>. Organisation for Economic Cooperation and Development (OECD). (1998). Content as a New Growth Industry: Working Party for the Information Economy. OECD, Paris. Ostrow, R. (2002). Joyous Days, Childish Ways. The Australian, 9 February. Peatling, S. (2001). Keep Off Our Grass: Byron stirs the pot over sniffer dogs. Sydney Morning Herald. 16 April. <http://www.smh.com.au/news/0104/14/natio...> Peters, I. (1998). Ian Peter's History of the Internet. Lecture at Southern Cross University, Lismore. CD-ROM. Produced by Christina Spurgeon. Faculty of Creative Industries, Queensland University of Technology, Brisbane. Productivity Commission. (2000). Broadcasting Inquiry: Final Report, Melbourne, Productivity Commission. Sassen, S. (1998). Globalisation and its Contents: Essays on the New Mobility of People and Money. New Press, New York. Soja, E. (2000). Postmetropolis: critical studies of cities and regions. Blackwell, Oxford. . (1996). Thirdspace: journeys to Los Angeles and other real-and-imagined places. Blackwell, Cambridge, Mass. Stilwell, F. (1992). Understanding Cities and Regions: Spatial Political Economy. Pluto Press, Sydney. Sydney Morning Herald (SMH). (2002). Byron Should Fix its own Money Mess. Editorial. 5 April. Tom, E. (2002). Flashing a Problem at Hand. The Weekend Australian, Saturday 12 January. Trotter, R. (2001). Regions, Regionalism and Cultural Development. Culture in Australia: Policies, Publics and Programs. Ed. Tony Bennett and David Carter. Cambridge University Press, Cambridge. 334-355. Wilson, H., ed. (2002). Fleeing the City. Special Issue of Transformations journal, no. 2. < http://www.ahs.cqu.edu.au/transformation...>. Links http://www.echo.net.au http://www.smh.com.au/news/0104/14/national/national3.html http://www.ahs.cqu.edu.au/transformations/journal/issue2/issue.htm Citation reference for this article MLA Style Goggin, Gerard. "Conurban" M/C: A Journal of Media and Culture 5.2 (2002). [your date of access] < http://www.media-culture.org.au/0205/conurban.php>. Chicago Style Goggin, Gerard, "Conurban" M/C: A Journal of Media and Culture 5, no. 2 (2002), < http://www.media-culture.org.au/0205/conurban.php> ([your date of access]). APA Style Goggin, Gerard. (2002) Conurban. M/C: A Journal of Media and Culture 5(2). < http://www.media-culture.org.au/0205/conurban.php> ([your date of access]).

As a specialist in culture and communication studies, teaching in a school of business, I realised that the notion of interdisciplinarity is usually explored in the comfort of one's own discipline. Meanwhile, the practice of interdisciplinarity is something else. The very notion of disciplinarity implies a regime of discursive practices, but in the zone between disciplines, there is often no adequate language. This piece of writing is a brief analysis of an example of the language of business studies when business studies thinks about culture. It looks at how business studies approaches cultural difference in context of intercultural contact. Geert Hofstede's Cultures and Organizations: Software of the Mind (1991) This article is a brief and very selective critique of Geert Hofstede's notion of culture in Cultures and Organizations: Software of the Mind. Hofstede has been publishing his work on cross-cultural management since the 1960s. His work is routinely used in reference to cross/multi/intercultural issues in business studies (a term I use to include commerce, finance, management, and marketing). Before I begin, I must insist that Hofstede's Cultures and Organizations: Software of the Mind is a very useful text for business studies students, as it introduces them to useful concepts in relation to culture, like culture shock, acculturation (not enculturation -- I suppose managers are repatriated before that happens), and training for successful cross-cultural communication. It is worth including here a brief note on the subtitle of Cultures and Organizations: Software of the Mind. This "software of the mind" is clearly analogous to computer programming. However, Hofstede disavows the analogy, which is central to his thesis, saying that people are not programmed the way computers are. So they are, but not really. Hofstede claims that in order to learn something different, one "must unlearn ... (the) ... patterns of thinking, feeling, and potential acting which were learned throughout (one's) lifetime". And it is this thinking/feeling/acting function he calls the "software of the mind" (4). So, is the body the hardware? Thinking and feeling are abstract and could, with a flight of fancy, be seen as "software". However, acting is visible, tangible, and often visceral. I am suggesting that "acting" either represents or is just about all we have as culture. Acting (in the fullest sense, including speech, gesture, manners, textual production, etc.) is not evidence of culture, it is culture. Also, computer technology, like every other technology, is part of culture, as evident in this journal. Culture I share Clifford Geertz's concept of culture as a semiotic one, where interpretation is a search for meaning, and where meaning lies in social relations. Geertz writes that to claim that culture consists in brute patterns of behaviour in some identifiable community is to reduce it (the community and the notion of culture). Human behaviour is symbolic action. Culture is not just patterned conduct, a frame of mind which points to some sort of ontological status. Culture is public, social, relational, and contextual. To quote Geertz: "culture is not a power, something to which social events, behaviours, institutions, or processes can be causally attributed; it is a context" (14). Culture is not an ontological essence or set of behaviours. Culture is made up of webs of relationships. That Hofstede locates culture in the mind is probably the most problematic aspect of his writing. Culture is difficult for any discipline to describe because different disciplines have their own view of social reality. They operate in their own paradigms. Hofstede uses a behaviourist psychological approach to culture, which looks at what he calls national character and typical behaviours. Even though Hofstede is aware of being, as an observer of human behaviour, an integral part of his object of analysis (other cultures), he nevertheless continuously equates the observed behaviour to particular kinds of national thinking and feeling where national is often collapsed into cultural. Hofstede uses an empirical behaviourist paradigm which measures certain behaviours, as if the observer is outside the cultural significance attributed to behaviours, and attributes them to culture. Hofstede's Notion of Culture Hofstede's work is based on quantitative data gathered from questionnaires administered to IBM corporation employees in various countries. He looked at 72 national subsidiaries, 38 occupations, 20 languages, and at two points in time (1968 and 1972), and continued his commentary on that data into the 1990s. He claims that because the entire sample has a common corporate culture, the only thing that can account for systematic and consistent differences between national groups within a homogeneous multinational organisation is nationality itself. It is as if corporate culture is outside, has nothing to do with, national culture (itself a complex and dynamic concept). Hofstede's work does not account for the fact that IBM is an American multinational corporation and, as such, whatever attributes are used to measure cultural difference, those found in American corporate culture will set the benchmark for whatever other cultures are measured. This view is supported in business studies in general where American management practices are seen as universal and normal, even when they are described as 'Western'. The areas Hofstede's IBM survey looked at are: 1. Social inequality, including the relationship with authority (also described as power distance); 2. The relationship between the individual and the group (also described as individualism versus collectivism); 3. Concepts of masculinity and femininity: the social implications of having been born as a boy or a girl (also described as masculinity versus femininity); 4. Ways of dealing with uncertainty, relating to the control of aggression and the expression of emotions (also described as uncertainty avoidance). These concepts are in themselves culturally specific and have become structurally embedded in organisational theory. Hofstede writes that these four dimensions of culture are aspects of culture that can be measured relative to other cultures. What these four dimensions actually do is not to combine to give us a four-dimensional (complex?) appreciation of culture. Rather, they map onto each other and reinforce a politically conservative, Eurocentric view of culture. Hofstede does admit to having had "a 'Western' way of thinking", but he inevitably goes back to "the mind" as a place or goal. He refers to a questionnaire composted by "Eastern', in this case Chinese minds ... [which] ... are programmed according to their own particular cultural framework" (171). So there is this constant reference to culturally programmed minds that determine certain behaviours. In his justification of using typologies to categorise people and their behaviour (minds?) Hofstede also admits that most people / cultures are hybrids. And he admits that rules are made arbitrarily in order to classify people / cultures (minds?). However, he insists that the statistical clusters he ends up with are an empirical typology. Such a reduction of "culture" to this kind of radical realism is absolutely anatomical and enumerative. And, the more Hofstede is quoted as an authority on doing business across cultures, the more truth value his work accrues. The sort of language Hofstede uses to describe culture attributes intrinsic meanings and, as a result, points to difference rather than diversity. Languages of difference are based on binaristic notions of masculine/feminine, East/West, active/passive, collective/individual, and so on. In this opposition of activity and passivity, the East (feminine, collectivist) is the weaker partner of the West (masculine, individualist). There is a nexus of knowledge and power that constructs cultural difference along such binaristic lines. While a language of diversity take multiplicity as a starting point, or the norm, Hofstede's hegemonic and instrumentalist language of difference sees multiplicity as problematic. This problem is flagged at the very start of Cultures and Organizations. 12 Angry Men: Hofstede Interprets Culture and Ignores Gender In the opening page of Cultures and Organizations there is a brief passage from Reginald Rose's play 12 Angry Men (1955). (For a good review of the film see http://www.film.u- net.com/Movies/Reviews/Twelve_Angry.html. The film was recently remade.) Hofstede uses it as an example of how twelve different people with different cultural backgrounds "think, feel and act differently". The passage describes a confrontation between what Hofstede refers as "a garage owner" and "a European-born, probably Austrian, watchmaker". Such a comparison flags, right from the start, a particular way of categorising and distinguishing between two people, in terms of visible and audible signs and symbols. Both parties are described in terms of their occupation. But then the added qualification of one of the parties as being "European-born, probably Austrian" clearly indicates that the unqualified party places him in the broad category "American". In other words, the garage owner's apparently neutral ethnicity implies a normative "American", against which all markers of cultural difference are measured. Hofstede is aware of this problem. He writes that "cultural relativism does not imply normlessness for oneself, nor for one's society" (7). However, he still uses the syntax of binaristic classification which repeats and perpetuates the very problems he is apparently addressing. One of the main factors that makes 12 Angry Men such a powerful drama is that each man carries / inscribes different aspects of American culture. And American culture is idealised in the justice system, where rationality and consensus overcomes prejudice and social pressure. Each man has a unique make-up, which includes class, occupation, ethnicity, personality, intelligence, style and experience. But 12 Angry Men is also an interesting exploration of masculinity. Because Hofstede has included a category of "masculine/feminine" in his study of national culture, it is an interesting oversight that he does not comment on this powerful element of the drama. People identify along various lines, in terms of ethnicities, languages, histories, sexuality, politics and nationalism. Most people do have multiple and varied aspects to their identity. However, Hofstede sees multiple lines of identification as causing "conflicting mental programs". Hofstede claims that identification on the gender level of his hierarchy is determined "according to whether a person was born as a girl or as a boy" (10). Hofstede misses the crucial point that whilst whether one is born female or male determines one's sex, whether one is enculturated as and identifies as feminine or masculine indicates one's gender. Sex and gender are not the same thing. Sex is biological (natural) and gender is ideological (socially constructed and naturalised). This sort of blindness to the ideological component of identity is a fundamental flaw in Hofstede's thesis. Hofstede takes ideological constructions as given, as natural. For example, in endnote 1 of Chapter 4, "He, she, and (s)he", he writes "My choice of the terms (soft feminine and hard masculine) is based on what is in virtually all societies, not on what anybody thinks should be (107, his italics). He reinforces the notion of gendered essences, or essences which constitute national identity. Indeed, the world is not made up of entities or essences that are masculine or feminine, Western or Eastern, active or passive. And the question is not so much about empirical accuracy along such lines, but rather what are the effects of always reinscribing cultures as Western or Eastern, masculine or feminine, collectivist or individualist. In an era of globalism and mass, interconnected communication, identities are multiple, and terms like East and West, masculine and feminine, active and passive, should be used as undecidable codes that, at the most, flag fragments of histories and ideologies. Identity East and West are concepts that did not come out of a political or cultural vacuum. They are categories, or concepts, that originated and flourished with European expansionism from the 17th century. They underwrote imperialism and colonisation. They are not inert labels that merely point to something "out there". East and West, like masculine and feminine or any other binary pair, indicate an imaginary relationship that prioritises one of the pair over the other. People and cultures cannot be separated into static Western and Eastern essences. Culture itself is always diverse and dynamic. It is marked by migration, diaspora, and exile, not to mention historical change. There are no "original" cultures. The sort of discourse Hofstede uses to describe cultures is based on an ontological and epistemological distinction made between East and West. Culture is not something invisible or intangible. Culture is not something obscure that is in the mind (whatever or wherever that is) which manifests itself in peculiar behaviours. Culture is what and how we communicate, whether that takes the form of speech, gestures, novels, plays, architecture, style, or art. And, as such, communication includes the objects we produce and exchange and the symbols to which we give meaning. So, when Hofstede writes that the Austrian watchmaker acts the way he does because he cannot behave otherwise. After many years in his new home country, he still behaves the way he was raised. He carries within himself an indelible pattern of behaviour he is attributing a whole range of qualities which are frequently given by dominant cultures to their cultural "others" (1). Hofstede attributes politeness, tradition, and, above all, stasis, to the European-Austrian watchmaker. The phrase "after many years in his new home country" is contradictory. If so many years have passed, why is "home" still "new"? And, indeed, the watchmaker might still behave the way he was raised, but it would be safe to assume that the garage owner also behaves the way he was raised. One of the main points made in 12 Angry Men is that twelve American men are all very different to each other in terms of values and behaviour. All this is represented in the dialogue and behaviour of twelve men in a closed room. If we are concerned with different kinds of social behaviour, and we are not concerned with pathological behaviour, then how can we know what anyone carries within themselves? Why do we want to know what anyone carries within themselves? From a cultural studies perspective, the last question is political. However, from a business studies perspective, that question is naïve. The radical economic rationalist would want to know as much as possible about cultural differences so that we can better target consumer groups and be more successful in cross-cultural negotiations. In colonial days, foreigners often wielded absolute power in other societies and they could impose their rules on it [sic]. In these postcolonial days, foreigners who want to change something in another society will have to negotiate their interventions. (7) Those who wielded absolute power in the colonies were the non-indigenous colonisers. It was precisely the self-legitimating step of making a place a colony that ensured an ongoing presence of the colonising power. The impetus behind learning about the Other in the colonial times was a combination of spiritual salvation (as in the "mission civilisatrice") and economic exploitation (colonies were seen as resources for the benefit of the European and later American centres). And now, the impetus behind learning about cultural difference is that "negotiation is more likely to succeed when the parties concerned understand the reasons for the differences in viewpoints" (7). Culture as Commerce What, in fact, happens, is that business studies simultaneously wants to "do" components of cross-cultural studies, as it is clearly profitable, while shunning the theoretical discipline of cultural studies. A fundamental flaw in a business studies perspective, which is based on Hofstede's work, is a blindness to the ideological and historical component of identity. Business studies has picked up just enough orientalism, feminism, marxism, deconstruction and postcolonialism to thinly disavow any complicity with dominant (and dominating) discourses, while getting on with business-as-usual. Multiculturalism and gender are seen as modern categories to which one must pay lip service, only to be able to get on with business-as-usual. Negotiation, compromise and consensus are desired not for the sake of success in civil processes, but for the material value of global market presence, acceptance and share. However, civil process and commercial interests are not easily separable. To refer to a cultural economy is not just to use a metaphor. The materiality of business, in the various forms of commercial transactions, is itself part of one's culture. That is, culture is the production, consumption and circulation of objects (including less easily definable objects, like performance, language, style and manners). Also, culture is produced and consumed socially (in the realm of the civil) and circulates through official and unofficial social and commercial mechanisms. Culture is a material and social phenomenon. It's not something hidden from view that only reveals itself in behaviours. Hofstede rightly asserts that culture is learned and not inherited. Human nature is inherited. However, it is very difficult to determine exactly what human nature is. Most of what we consider to be human nature turns out to be, upon close inspection, ideological, naturalised. Hofstede writes that what one does with one's human nature is "modified by culture" (5). I would argue that whatever one does is cultural. And this includes taking part in commercial transactions. Even though commercial transactions (including the buying and selling of services) are material, they are also highly ritualistic and highly symbolic, involving complex forms of communication (verbal and nonverbal language). Culture as Mental Programming Hofstede's insistent ontological reference to 'the sources of one's mental programs' is problematic for many reasons. There is the constant ontological as well as epistemological distinction being made between cultures, as if there is a static core to each culture and that we can identify it, know what it is, and deal with it. It is as if culture itself is a knowable essence. Even though Hofstede pays lip service to culture as a social phenomenon, saying that "the sources of one's mental programs lie within the social environments in which one grew up and collected one's life experiences" (4), and that past theories of race have been largely responsible for massive genocides, he nevertheless implies a kind of biologism simply by turning the mind (a radical abstraction) into something as crude as computer software, where data can be stored, erased or reconfigured. In explaining how culture is socially constructed and not biologically determined, Hofstede says that one's mental programming starts with the family and goes on through the neighbourhood, school, social groups, the work place, and the community. He says that "mental programs vary as much as the social environments in which they were acquired", which is nothing whatsoever like computer software (4-5). But he carries on to claim that "a customary term for such mental software is culture" (4, my italics). Before the large-scale changes which took place in the second half of the twentieth century in disciplines like anthropology, history, linguistics, and psychology, culture was seen to be a recognisable, determined, contained, consistent way of living which had deep psychic roots. Today, any link between mental processes and culture (formerly referred to as "race") cannot be sustained. We must be cautious against presuming to understand the relationship between mental process and social life and also against concluding that the content of the mind in each racial (or, if you like, ethnic or cultural) group is of a peculiar kind, because it is this kind of reductionism that feeds stereotypes. And it is the accumulation of knowledge about cultural types that implies power over the very types that are thus created. Conclusion A genuinely interdisciplinary approach to communication, commerce and culture would make business studies more theoretical and more challenging. And it would make cultural studies take commerce more seriously, beyond a mere celebration of shopping. This article has attempted to reveal some of the cracks in how business studies accounts for cultural diversity in an age of global commercial ambitions. It has also looked at how Hofstede's writings, as exemplary of the business studies perspective, papers over those cracks with a very thin layer of pluralist cultural relativism. This article is an invitation to open up a critical dialogue which dares to go beyond disciplinary traditionalisms in order to examine how meaning, communication, culture, language and commerce are embedded in each other. References Carothers, J.C. Mind of Man in Africa. London: Tom Stacey, 1972. Degabriele, Maria. Postorientalism: Orientalism since "Orientalism". Ph.D. Thesis. 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The learner's side of foreign language learning: where do styles, strategies, and tasks meet?International Review of Applied Linguistics for Language Teaching (Berlin, Germany), 41 (2003), 279–291.04–485Cziko, Gary A. (U. of Illinois at Urbana-Champaign, USA; Email: garycziko.net). Electronic tandem language learning (eTandem): a third approach to Second Language Learning for the 21st century. CALICO Journal (Texas, USA), 22, 1 (2004), 25–39.04–486DiFino, Sharon M. and Lombardino, Linda J. (U. of Florida, USA). Language learning disabilities: the ultimate foreign language challenge. Foreign Language Annals (Alexandria, VA, USA), 37, 3 (2004), 390–400.04–487Dubreil, Sebastien (U. of Notre Dame, Indiana, USA; Email: sdubreil@nd.edu), Herron, Carol and Cole, Steven B. An empirical investigation of whether authentic web sites facilitate intermediate-level French language students' ability to learn culture. CALICO Journal (Texas, USA), 22, 1 (2004), 41–61.04–488Duppenthaler, Peter M. (Tezukayama Gakuin U., Japan). Journal writing and the question of transfer of skills to other types of writing. JALT Journal (Tokyo, Japan), 26, 2 (2004), 172–188.04–489Egbert, Joy and Yang, Yu-Feng (Washington State U., USA; Email: jegbert@wsu.edu). Mediating the digital divide in CALL classrooms: promoting effective language tasks in limited technology contexts. ReCall (Cambridge, UK), 16, 2 (2004), 280–291.04–490Elder, Catherine (Monash U., Australia) and Manwaring, Diane. The relationship between metalinguistic knowledge and learning outcomes among undergraduate Students of Chinese. Language Awareness (Clevedon, UK), 13, 3 (2004), 145–162.04–491Ewald, Jennifer D. (Saint Joseph's U., USA; Email: jewald@sju.edu). A classroom forum on small group work: L2 learners see, and change, themselves. Language Awareness (Clevedon, UK), 13, 3 (2004), 163–179.04–492García, Paula (Northern Arizona U., USA; Email: pg4@dana.ucc.nau.edu). Developmental differences in speech act recognition: a pragmatic awareness study. Language Awareness (Clevedon, UK), 13, 2 (2004), 96–115.04–493Gearon, Margaret (Monash U., Australia; Email: margaret.gearon@education.monash.edu.au). Learner strategies for filling the knowledge gap during collaborative tasks. Babel – Journal of the AFMLTA (Queensland, Australia), 39, 1 (2004), 26–34.04–494Grantham O'Brien, Mary (U. of Calgary, Canada). Pronunciation matters. Die Unterrichtspraxis (New Jersey, USA), 37, 1 (2004), 1–9.04–495Gruba, Paul (U. of Melbourne, Australia). Designing tasks for online collaborative language learning. Prospect (Sydney, Australia), 19, 2 (2004), 72–81.04–496Harris, Vee and Grenfell, Michael (U. London, UK; Email: m.grenfell@soton.ac.uk). Language-learning strategies: a case for cross-curricular collaboration. Language Awareness (Clevedon, UK), 13, 2 (2004), 116–130.04–497Heift, Trude (Simon Fraser U., Canada; Email: heift@sfu.ca). Corrective feedback and learner uptake in CALL. ReCALL (Cambridge, UK), 16, 2 (2004), 416–431.04–498Hruska, Barbara (U. of Tampa, Florida). Constructing gender in an English dominant kindergarten: implications for second language learners. TESOL Quarterly (Alexandria, VA, USA), 38, 3 (2004), 459–485.04–499Hubbard, Philip and Bradin Siskin, Claire (Stanford U., California, USA; Email: phubbard@stanford.edu). Another look at tutorial CALL. ReCALL (Cambridge, UK), 16, 2 (2004), 448–461.04–500Hyland, Fiona (U. of Hong Kong, China; Email: hylandf@hkucc.hku.hk). Learning autonomously: contextualising out-of-class English language learning. Language Awareness (Clevedon, UK), 13, 3 (2004), 180–202.04–501Kasper, Gabriele (U. of Hawai'i at Manoa, USA; Email: gkasper@hawaii.edu). Participant orientations in German conversation-for-learning. The Modern Language Journal (Malden, MA, USA), 88, 4 (2004), 551–567.04–502Kim, Yong Suk (Korean U. of Technology and Education; Email: yongkim@kut.ac.kr). 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Foreign Language Annals (Alexandria, VA, USA), 37, 3 (2004), 448–458.04–508Riley, Jean, Burrell, Andrew and McCallum, Bet (U. of London, UK; Email: j.riley@ioe.ac.uk). Developing the spoken language skills of reception class children in two multicultural, inner-city primary schools. British Educational Research Journal (London, UK), 30, 5 (2004), 657–672.04–509Ryan-Scheutz, Colleen and Colangelo, Laura M. (U. of Notre Dame, USA). Full-scale theatre production and foreign language learning. Foreign Language Annals (Alexandria, VA, USA), 37, 3 (2004), 374–389.04–510Sealey, Alison and Thompson, Paul (U. of Reading, UK). ‘What do you call the dull words?’ Primary school children using corpus-based approaches to learn about language. English in Education (Sheffield, UK), 38, 1 (2004), 80–91.04–511Stewart, Melissa A. and Pertusa, Inmaculada (Western Kentucky U., USA). Gains to language learners from viewing target language closed-captioned films. Foreign Language Annals (Alexandria, VA, USA), 37, 3 (2004), 438–447.04–512Thomas, Alain (U. of Guelph, Canada; Email: thomas@uoguelph.ca). Phonetic norm versus usage in advanced French as a second language. International Review of Applied Linguistics for Language Teaching (Berlin, Germany), 42, 4 (2004), 365–382.04–513Van Berkel, Ans (Free U. Amsterdam, The Netherlands; Email: aj.van.berkel@let.vu.nl). Learning to spell in English as a second language. International Review of Applied Linguistics for Language Teaching (Berlin, Germany), 42 (2004), 239–257.04–514Ward, Monica (Dublin City U., Ireland; Email: mward@computing.dcu.edu.ie). The additional uses of CALL in the endangered language context. ReCALL (Cambridge, UK), 16, 2 (2004), 345–359.04–515Yamamori, Koyo, Isoda, Takamichi, Hiromori, Tomohito and Oxford, Rebecca L. (National I. Educational Policy Research, Japan; Email: koyo@nier.go.jp). Using cluster analysis to uncover L2 learner differences in strategy use, will to learn, and achievement over time. International Review of Applied Linguistics for Language Teaching (Berlin, Germany), 41 (2003), 381–409.04–516You, Xiaoye (Purdue U., USA; Email: youx@purdue.edu). “The choice made from no choice”: English writing instruction in a Chinese University. Journal of Second Language Writing (New York, USA), 13, 2 (2004), 97–110.

Welcome to Volume 4(1) of the International Journal for Educational Integrity. Last year finished in a frenzy of activity at the 3rd Asia-Pacific Conference on Educational Integrity: Creating a Culture of Integrity, held at the University of South Australia, 7-8 December 2007. Professor Cathy Small from Northern Arizona University opened the conference with her thought-provoking presentation, 'The culture of the university: Challenges and implications for academic integrity', based on her undercover year as a college freshman. This was followed by thirty-five papers and workshops, including excellent keynote addresses by Professor Brian Martin from the University of Wollongong, Professor Bob Birrell from Monash University, and Emeritus Professor Robert Crotty from the Ethics Centre of South Australia. The full proceedings are available in CD-Rom by contacting tracey.bretag@unisa.edu.au. The next conference, scheduled for late 2009, will be held at the University of Wollongong in New South Wales, Australia. Further details will be provided in the coming months via this journal and the Asia-Pacific Forum on Educational Integrity. I would like to take this opportunity to welcome members of a newly established Editorial Board of the IJEI: Robert Crotty, Ethics Centre of South Australia; Fiona Duggan, Higher Education Academy JISC Academic Integrity Service, UK; Rebecca Moore Howard, Syracuse University; Brian Martin, University of Wollongong; Helen Marsden, University of Canberra; Don McCabe, Rutgers University; Miguel Roig, St. John's College, New York; and Daniel Wueste, Center for Academic Integrity, Clemson University. The current issue of the journal offers an eclectic mix of international and interdisciplinary insights. Kate Chanock, an Academic Language and Learning (ALL) adviser from La Trobe University in Melbourne, explores survey data which sought to provide an explanation for why many students unwittingly plagiarise. Chanock then shares her own teaching practice as a means of "mediating the gap between students' and lecturers' understandings of the purposes of attribution in scholarly writing". Sue McGowan from the University of South Australia, and Margaret Lightbody from the University of Adelaide, provide insights from Commerce as they make the case for ongoing plagiarism education for English as an additional language (EAL) students. McGowan and Lightbody outline an assignment "specifically developed to assist EAL students in a second-year financial accounting course delivered in Hong Kong, to develop an understanding of plagiarism issues within the context of their study discipline". The final two papers come from African nations, and inevitably overshadow some of the integrity issues confronting Western academics. While this is not the first time that African scholars have submitted work for consideration to the journal, this is the first time that authors, reviewers and editors have worked hand-in-hand, over multiple revisions and submissions, and an extended time period, to ensure that the final work meets international academic publishing standards. We trust that readers will agree that the message being told in both papers is important, and that academics in more privileged institutions have a responsibility to collaborate with our colleagues to ensure that these stories reach a wide audience. Anthony Nwaopara, Anthony Ifebhor and Frank Ohiwerei from Ambrose Alli University Ekpoma in Nigeria, dare to speak out about the shocking breaches of academic integrity occurring everyday in Nigeria. 'Proliferating illiteracy in the universities: A Nigerian perspective' argues that the current crisis in the Nigerian educational system is "contributing to a downward spiral in academic standards, and in particular... to decreasing literacy among Nigerian students". The authors provide a rare inside view of the underfunded Nigerian education system which exists in a broad culture of corruption, and is dominated by examination fraud, violence on campus, sexual harassment and a range of entrenched social problems. One recommendation, among others offered by the authors to ameliorate this situation, is for university authorities, administrators, lecturers, students and parents to maintain a strict code of personal ethics in all educational endeavours. By fortuitous coincidence, this suggestion is taken up by Blessing Chapfika from Masvingo State University, Zimbabwe, in his paper, 'The role of integrity in higher education'. Chapfika maintains that 'virtue ethics' as opposed to rules-based approaches to ethics, plays a crucial role in higher education. Without referring to specific behaviours or cases, Chapfika makes a strong case for the centrality of the key virtue - integrity - for both teachers and learners. I do hope you enjoy the current issue of the International Journal for Educational Integrity, and encourage you to consider submitting a paper for review. The December issue of the journal will be a special issue, guest edited by Dr Fiona Duggan, from the Higher Education Academy JISC Academic Integrity Service in the United Kingdom. Dr Duggan is seeking papers focusing on supporting and promoting academic integrity in European Higher Education Institutions. Please send your submissions directly to her at fhduggan@gmail.com. The submission deadline is 8 September 2008. Other papers not related to the Special Issue, can be submitted to the journal via the automatic tracking system, or directly to me at tracey.bretag@unisa.edu.au. Tracey Bretag, IJEI Editor April 2008 List of reviewers 2007-2008 Bambaccus, Mary. University of South Australia Barthels, Alex. University of Technology, Sydney Cadman, Kate. University of Adelaide Di Matteo, Don. University of South Australia Dick, Martin. RMIT, Melbourne Duggan, Fiona. JISC Advisory Service, U.K. East, Julianne. La Trobe University Foster, Gigi. University of South Australia Harris, Howard. University of South Australia Hastie, Brianne. University of South Australia Higgins-Desbiolles, Freya. University of South Australia Hinton, Leone. Central Queensland University Kennelly, Robert. University of Canberra Li, Laubi. University of South Australia Marsden, Helen. University of Canberra Matthews, Brian. Flinders University Morrow, Margaret. SUNY Plattsburgh, New York, U.S.A. Muller, Robert. Flinders University O’Callaghan, Terry. University of South Australia Palmer, Carolyn. Flinders University Sharman, Jason. Griffith University Smith, Erica. Charles Sturt University Van Hooft, Stan. Deakin University Wache, Dale. University of South Australia Winefield, Tony. University of South Australia.

Usually, a literature search is a benign phase of the research regime. It was, however, during this phase on my current project where a semi-conscious pique I’d been feeling developed into an obvious rancour. Because I’ve been involved in both electronic production and consumption, and the pedagogy surrounding it, I was interested in how the literate domain was coping with the transformations coming out of the new media communications r/evolution. This concern became clearer with the reading and re-reading of Kathleen Tyner’s book, Literacy in a Digital World: Teaching and Learning in the Age of Information. Sometimes, irritation is a camouflage for an emerging and hybridised form of knowledge, so it was necessary to unearth this masquerade of discord that welled-up in the most unexpected of places. Literacy in a Digital World makes all the right noises: it discusses technology; Walter Ong; media literacy; primary, secondary, and tertiary schooling; Plato’s Phaedrus; psychoanalysis; storytelling; networks; aesthetics; even numeracy and multiliteracies, along with a host of other highly appropriate subject matter vis-à-vis its object of analysis. On one reading, it’s a highly illuminating overview. There is, however, a differing interpretation of Literacy in a Digital World, and it’s of a more sombre hue. This other more doleful reading makes Literacy in a Digital World a superior representative of a sometimes largely under-theorised control-complex, and an un.conscious authoritarianism, implicit in the production of any type of knowledge. Of course, in this instance the type of production referenced is literate in orientation. The literate domain, then, is not merely an angel of enlightened debate; under the influence and direction of particular human configurations, literacy has its power struggles with other forms of representation. If the PR machine encourages a more seraphical view of the culture industry, it comes at the expense of the latter’s sometimes-tyrannical underbelly. It is vital, then, to question and investigate these un.conscious forces, specifically in relation to the production of literate forms of culture and the ‘discourse’ it carries on regarding electronic forms of knowledge, a paradigm for which is slowly emerging electracy and a subject I will return to. This assertion is no overstatement. Literacy in a Digital World has concealed within its discourse the assumption that the dominant modes of teaching and learning are literate and will continue to be so. That is, all knowledge is mediated via either typographic or chirographic words on a page, or even on a screen. This is strange given that Tyner admits in the Introduction that “I am an itinerant teacher, reluctant writer, and sometimes media producer” (1, my emphasis). The orientation in Literacy in a Digital World, it seems to me, is a mask for the authoritarianism at the heart of the literate establishment trying to contain and corral the intensifying global flows of electronic information. Ironically, it also seems to be a peculiarly electronic way to present information: that is, the sifting, analysis, and categorisation, along with the representation of phenomena, through the force of one’s un.conscious biases, with the latter making all knowledge production laden with emotional causation. This awkwardness in using the term “literacy” in relation to electronic forms of knowledge surfaces once more in Paul Messaris’s Visual “Literacy”. Again, this is peculiar given that this highly developed and informative text might be a fine introduction to electracy as a possible alternative paradigm to literacy, if only, for instance, it made some mention of sound as a counterpoint to textual and visual symbolisation. The point where Messaris passes over this former contradiction is worth quoting: Strictly speaking, of course, the term “literacy” should be applied only to reading and writing. But it would probably be too pedantic and, in any case, it would surely be futile to resist the increasingly common tendency to apply this term to other kinds of communication skills (mathematical “literacy,” computer “literacy”) as well as to the substantive knowledge that communication rests on (historical, geographic, cultural “literacy”). (2-3) While Messaris might use the term “visual literacy” reluctantly, the assumption that literacy will take over the conceptual reins of electronic communication and remain the pre-eminent form of knowledge production is widespread. This assumption might be happening in the literature on the subject but in the wider population there is a rising electrate sensibility. It is in the work of Gregory Ulmer that electracy is most extensively articulated, and the following brief outline has been heavily influenced by his speculation on the subject. Electracy is a paradigm that requires, in the production and consumption of electronic material, highly developed competencies in both oracy and literacy, and if necessary comes on top of any knowledge of the subject or content of any given work, program, or project. The conceptual frame of electracy is herein tentatively defined as both a well-developed range and depth of communicative competency in oral, literate, and electronic forms, biased from the latter’s point of view. A crucial addition, one sometimes overlooked in earlier communicative forms, is that of the technate, or technacy, a working knowledge of the technological infrastructure underpinning all communication and its in-built ideological assumptions. It is in this context of the various communicative competencies required for electronic production and consumption that the term ‘literacy’ (or for that matter ‘oracy’) is questionable. Furthermore, electracy can spread out to mean the following: it is that domain of knowledge formation whose arrangement, transference, and interpretation rely primarily on electronic networks, systems, codes and apparatuses, for either its production, circulation, or consumption. It could be analogue, in the sense of videotape; digital, in the case of the computer; aurally centred, as in the examples of music, radio or sound-scapes; mathematically configured, in relation to programming code for instance; visually fixated, as in broadcast television; ‘amateur’, as in the home-video or home-studio realm; politically sensitive, in the case of surveillance footage; medically fixated, as in the orbit of tomography; ambiguous, as in the instance of The Sydney Morning Herald made available on the WWW, or of Hollywood blockbusters broadcast on television, or hired/bought in a DVD/video format; this is not to mention Brad Pitt reading a classic novel on audio-tape. Electracy is a strikingly simple, yet highly complex and heterogeneous communicative paradigm. Electracy is also a generic term, one whose very comprehensiveness and dynamic mutability is its defining hallmark, and one in which a whole host of communicative codes and symbolic systems reside. Moreover, almost anyone can comprehend meaning in electronic media because “electric epistemology cannot remain confined to small groups of users, as oral epistemologies have, and cannot remain the property of an educated elite, as literate epistemologies have” (Gozzi and Haynes 224). Furthermore, as Ulmer writes: “To speak of computer literacy or media literacy may be an attempt to remain within the apparatus of alphabetic writing that has organized the Western tradition for nearly the past three millennia” (“Foreword” xii). The catch is that the knowledge forms thus produced through electracy are the abstract epistemological vectors on which the diverse markets of global capitalism thrive. The dynamic nature of these “multimodal” forms of electronic knowledge (Kress, “Visual” 73), then, is increasingly applicable to all of us in the local/global, human/world conglomerate in which any polity is now framed. To continue to emphasise literacy and alphabetic consciousness might then be blinding us to this emerging relationship between electracy and globalisation, possibly even to localisation and regionalisation. It may be possible to trace the dichotomy outlined above between literate and electrate forms of knowledge to larger political/economic and cultural forces. As Saskia Sassen illustrates, sovereignty and territoriality are central aspects in the operation of the still important nation-state, especially in an era of encroaching globalisation. In the past, sovereignty referred to the absolute power of monarchs to control their dominions and is an idea that has been transferred to the nation-state in the long transition to representative democracy. Territoriality refers to the specific physical space that sovereignty is seen as guaranteeing. As Sassen writes, “In the main … rule in the modern world flows from the absolute sovereignty of the state over its national territory” (3). Quite clearly, in the shifting regimes of geo-political power that characterise the global era, sovereign control over territory, and, equally, control over the ideas that might reconfigure our interpretation of concepts such as sovereignty and territoriality, nationalism and literacy, are all in a state of change. Today’s climate of geo-political uncertainty has undoubtedly produced a control complex in relation to these shifting power bases, a condition that arises when psychic, epistemological and political certainties move to a state of unpredictable flux. In Benedict Anderson’s Imagined Communities another important examination of nationalism there is an emphasis on how literacy was an essential ingredient in its development as a political structure. Operational levels of literacy also came to be a key component in the development of the idea of the autonomous self that arose with democracy and its use as an organising principle in citizenship rituals like voting in some nation-states. Eric Leed puts it this way: “By the sixteenth century, literacy had become one of the definitive signs — along with the possession of property and a permanent residence — of an independent social status” (53). Clearly, any conception of sovereignty and territoriality has to be read, after being written constitutionally, by those people who form the basis of a national polity and over whom these two categories operate. The “fundamental anxiety” over literacy that Kress speaks of (Before Writing 1) is a sub-component of this larger control complex in that a quantum increase in the volume and diversity of electronic communication is contributing to declining levels of literacy in the body politic. In the current moment there is a control complex of almost plague proportions in our selves, our systems of knowledge, and our institutions and polities, because it is undoubtedly a key factor at the epicentre of any turf war. Even my own strident anxieties over the dominance of literacy in debates over electronic communication deserve to be laid out on the analyst’s couch, in part because any manifestation of the control complex in a turf war is aimed squarely at the repression of alternative ways of being and becoming. The endgame: it might be wiser to more closely examine this literacy control complex, possible alternative paradigms of knowledge production and consumption such as electracy, and their broader relationship to patterns of political/economic/cultural organisation and control. Acknowledgements I am indebted to Patrice Braun and Ros Mills, respectively, for editorial advice and technical assistance in the preparation of this essay. Note on reading “The Literacy Control Complex” The dot configuration in ‘un.conscious’ is used deliberately as an electronic marker to implicitly indicate the omni-directional nature of the power surges that dif.fuse the conscious and the unconscious in the field of political action where any turf war is conducted. While this justification is not obvious, I do want to create a sense of intrigue in the reader as to why this dot configuration might be used. One of the many things that fascinates me about electronic communication is its considerable ability for condensation; the sound-bite is one epistemological example of this idea, the dot, as an electronic form of conceptual elision, is another. If you are interested in this field, I highly recommend perusal of the MEZ posts that crop up periodically on a number of media related lists. MEZ’s posts have made me more cognisant of electronic forms of written expression. These experiments in electronic writing deserve to be tested. Works Cited Anderson, Benedict. Imagined Communities: Reflections on the Origin and Spread of Nationalism. rev. ed. London and New York: Verso, 1991. Gozzi Jr., Raymond, and W. Lance Haynes. “Electric Media and Electric Epistemology: Empathy at a Distance.” Critical Studies in Mass Communication 9.3 (1992): 217-28. Messaris, Paul. Visual “Literacy”: Image, Mind, and Reality. Boulder: Westview Press, 1994. Kress, Gunther. “Visual and Verbal Modes of Representation in Electronically Mediated Communication: The Potentials of New Forms of Text.” Page to Screen: Taking Literacy into the Electronic Era. Ed. Ilana Snyder. Sydney: Allen & Unwin, 1997. 53-79. ---. Before Writing: Rethinking the Paths to Literacy. London: Routledge, 1997. Leed, Eric. “‘Voice’ and ‘Print’: Master Symbols in the History of Communication.” The Myths of Information: Technology and Postindustrial Culture. Ed. Kathleen Woodward. Madison, Wisconsin: Coda Press, 1980. 41-61. Sassen, Saskia. Losing Control? Sovereignty in an Age of Globalization. New York: Columbia UP, 1996. Tyner, Kathleen. Literacy in a Digital World: Teaching and Learning in the Age of Information. Mahwah, NJ: Lawrence Erlbaum Associates, 1998. Ulmer, Gregory. Teletheory: Grammatology in the Age of Video. New York: Routledge, 1989. ---. Heuretics: The Logic of Invention. New York: Johns Hopkins U P, 1994. ---. “Foreword/Forward (Into Electracy).” Literacy Theory in the Age of the Internet. Ed. Todd Taylor and Irene Ward. New York: Columbia U P, 1998. ix-xiii. ---. Internet Invention: Literacy into Electracy. Boston: Longman, 2003. Citation reference for this article MLA Style Maybury, Terrence. "The Literacy Control Complex" M/C: A Journal of Media and Culture <http://www.media-culture.org.au/0403/05-literacy.php>. APA Style Maybury, T. (2004, Mar17). The Literacy Control Complex. M/C: A Journal of Media and Culture, 7, <http://www.media-culture.org.au/0403/05-literacy.php>

IntroductionIn July 1997, the Mackay campus of Central Queensland University hosted a conference with the theme Regional Australia: Visions of Mackay. It was the first academic conference to be held at the young campus, and its aim was to provide an opportunity for academics, business people, government officials, and other interested parties to discuss their visions for the development of Mackay, a regional community of 75,000 people situated on the Central Queensland coast (Danaher). I delivered a presentation at that conference and authored a chapter in the book that emerged from its proceedings. The chapter entitled “Mackay Online” explored the potential impact that the Internet could have on the Mackay region, particularly in the areas of regional business, education, health, and entertainment (Pace). Two decades later, how does the reality compare with that vision?Broadband BluesAt the time of the Visions of Mackay conference, public commercial use of the Internet was in its infancy. Many Internet services and technologies that users take for granted today were uncommon or non-existent then. Examples include online video, video-conferencing, Voice over Internet Protocol (VoIP), blogs, social media, peer-to-peer file sharing, payment gateways, content management systems, wireless data communications, smartphones, mobile applications, and tablet computers. In 1997, most users connected to the Internet using slow dial-up modems with speeds ranging from 28.8 Kbps to 33.6 Kbps. 56 Kbps modems had just become available. Lamenting these slow data transmission speeds, I looked forward to a time when widespread availability of high-bandwidth networks would allow the Internet’s services to “expand to include electronic commerce, home entertainment and desktop video-conferencing” (Pace 103). Although that future eventually arrived, I incorrectly anticipated how it would arrive.In 1997, Optus and Telstra were engaged in the rollout of hybrid fibre coaxial (HFC) networks in Sydney, Melbourne, and Brisbane for the Optus Vision and Foxtel pay TV services (Meredith). These HFC networks had a large amount of unused bandwidth, which both Telstra and Optus planned to use to provide broadband Internet services. Telstra's Big Pond Cable broadband service was already available to approximately one million households in Sydney and Melbourne (Taylor), and Optus was considering extending its cable network into regional Australia through partnerships with smaller regional telecommunications companies (Lewis). These promising developments seemed to point the way forward to a future high-bandwidth network, but that was not the case. A short time after the Visions of Mackay conference, Telstra and Optus ceased the rollout of their HFC networks in response to the invention of Asynchronous Digital Subscriber Line (ADSL), a technology that increases the bandwidth of copper wire and enables Internet connections of up to 6 Mbps over the existing phone network. ADSL was significantly faster than a dial-up service, it was broadly available to homes and businesses across the country, and it did not require enormous investment in infrastructure. However, ADSL could not offer speeds anywhere near the 27 Mbps of the HFC networks. When it came to broadband provision, Australia seemed destined to continue playing catch-up with the rest of the world. According to data from the Organisation for Economic Cooperation and Development (OECD), in 2009 Australia ranked 18th in the world for broadband penetration, with 24.1 percent of Australians having a fixed-line broadband subscription. Statistics like these eventually prompted the federal government to commit to the deployment of a National Broadband Network (NBN). In 2009, the Kevin Rudd Government announced that the NBN would combine fibre-to-the-premises (FTTP), fixed wireless, and satellite technologies to deliver Internet speeds of up to 100 Mbps to 90 percent of Australian homes, schools, and workplaces (Rudd).The rollout of the NBN in Mackay commenced in 2013 and continued, suburb by suburb, until its completion in 2017 (Frost, “Mackay”; Garvey). The rollout was anything but smooth. After a change of government in 2013, the NBN was redesigned to reduce costs. A mixed copper/optical technology known as fibre-to-the-node (FTTN) replaced FTTP as the preferred approach for providing most NBN connections. The resulting connection speeds were significantly slower than the 100 Mbps that was originally proposed. Many Mackay premises could only achieve a maximum speed of 40 Mbps, which led to some overcharging by Internet service providers, and subsequent compensation for failing to deliver services they had promised (“Optus”). Some Mackay residents even complained that their new NBN connections were slower than their former ADSL connections. NBN Co representatives claimed that the problems were due to “service providers not buying enough space in the network to provide the service they had promised to customers” (“Telcos”). Unsurprisingly, the number of complaints about the NBN that were lodged with the Telecommunications Industry Ombudsman skyrocketed during the last six months of 2017. Queensland complaints increased by approximately 40 percent when compared with the same period during the previous year (“Qld”).Despite the challenges presented by infrastructure limitations, the rollout of the NBN was a boost for the Mackay region. For some rural residents, it meant having reliable Internet access for the first time. Frost, for example, reports on the experiences of a Mackay couple who could not get an ADSL service at their rural home because it was too far away from the nearest telephone exchange. Unreliable 3G mobile broadband was the only option for operating their air-conditioning business. All of that changed with the arrival of the NBN. “It’s so fast we can run a number of things at the same time”, the couple reported (“NBN”).Networking the NationOne factor that contributed to the uptake of Internet services in the Mackay region after the Visions of Mackay conference was the Australian Government’s Networking the Nation (NTN) program. When the national telecommunications carrier Telstra was partially privatised in 1997, and further sold in 1999, proceeds from the sale were used to fund an ambitious communications infrastructure program named Networking the Nation (Department of Communications, Information Technology and the Arts). The program funded projects that improved the availability, accessibility, affordability, and use of communications facilities and services throughout regional Australia. Eligibility for funding was limited to not-for-profit organisations, including local councils, regional development organisations, community groups, local government associations, and state and territory governments.In 1998, the Mackay region received $930,000 in Networking the Nation funding for Mackay Regionlink, a project that aimed to provide equitable community access to online services, skills development for local residents, an affordable online presence for local business and community organisations, and increased external awareness of the Mackay region (Jewell et al.). One element of the project was a training program that provided basic Internet skills to 2,168 people across the region over a period of two years. A second element of the project involved the establishment of 20 public Internet access centres in locations throughout the region, such as libraries, community centres, and tourist information centres. The centres provided free Internet access to users and encouraged local participation and skill development. More than 9,200 users were recorded in these centres during the first year of the project, and the facilities remained active until 2006. A third element of the project was a regional web portal that provided a free easily-updated online presence for community organisations. The project aimed to have every business and community group in the Mackay region represented on the website, with hosting fees for the business web pages funding its ongoing operation and development. More than 6,000 organisations were listed on the site, and the project remained financially viable until 2005.The availability, affordability and use of communications facilities and services in Mackay increased significantly during the period of the Regionlink project. Changes in technology, services, markets, competition, and many other factors contributed to this increase, so it is difficult to ascertain the extent to which Mackay Regionlink fostered those outcomes. However, the large number of people who participated in the Regionlink training program and made use of the public Internet access centres, suggests that the project had a positive influence on digital literacy in the Mackay region.The Impact on BusinessThe Internet has transformed regional business for both consumers and business owners alike since the Visions of Mackay conference. When Mackay residents made a purchase in 1997, their choice of suppliers was limited to a few local businesses. Today they can shop online in a global market. Security concerns were initially a major obstacle to the growth of electronic commerce. Consumers were slow to adopt the Internet as a place for doing business, fearing that their credit card details would be vulnerable to hackers once they were placed online. After observing the efforts that finance and software companies were making to eliminate those obstacles, I anticipated that it would only be a matter of time before online transactions became commonplace:Consumers seeking a particular product will be able to quickly find the names of suitable suppliers around the world, compare their prices, and place an order with the one that can deliver the product at the cheapest price. (Pace 106)This expectation was soon fulfilled by the arrival of online payment systems such as PayPal in 1998, and online shopping services such as eBay in 1997. eBay is a global online auction and shopping website where individuals and businesses buy and sell goods and services worldwide. The eBay service is free to use for buyers, but sellers are charged modest fees when they make a sale. It exemplifies the notion of “friction-free capitalism” articulated by Gates (157).In 1997, regional Australian business owners were largely sceptical about the potential benefits the Internet could bring to their businesses. Only 11 percent of Australian businesses had some form of web presence, and less than 35 percent of those early adopters felt that their website was significant to their business (Department of Industry, Science and Tourism). Anticipating the significant opportunities that the Internet offered Mackay businesses to compete in new markets, I recommended that they work “towards the goal of providing products and services that meet the needs of international consumers as well as local ones” (107). In the two decades that have passed since that time, many Mackay businesses have been doing just that. One prime example is Big on Shoes (bigonshoes.com.au), a retailer of ladies’ shoes from sizes five to fifteen (Plane). Big on Shoes has physical shopfronts in Mackay and Moranbah, an online store that has been operating since 2009, and more than 12,000 followers on Facebook. This speciality store caters for women who have traditionally been unable to find shoes in their size. As the store’s customer base has grown within Australia and internationally, an unexpected transgender market has also emerged. In 2018 Big on Shoes was one of 30 regional businesses featured in the first Facebook and Instagram Annual Gift Guide, and it continues to build on its strengths (Cureton).The Impact on HealthThe growth of the Internet has improved the availability of specialist health services for people in the Mackay region. Traditionally, access to surgical services in Mackay has been much more limited than in metropolitan areas because of the shortage of specialists willing to practise in regional areas (Green). In 2003, a senior informant from the Royal Australasian College of Surgeons bluntly described the Central Queensland region from Mackay to Gladstone as “a black hole in terms of surgery” (Birrell et al. 15). In 1997 I anticipated that, although the Internet would never completely replace a visit to a local doctor or hospital, it would provide tools that improve the availability of specialist medical services for people living in regional areas. Using these tools, doctors would be able to “analyse medical images captured from patients living in remote locations” and “diagnose patients at a distance” (Pace 108).These expectations have been realised in the form of Queensland Health’s Telehealth initiative, which permits medical specialists in Brisbane and Townsville to conduct consultations with patients at the Mackay Base Hospital using video-conference technology. Telehealth reduces the need for patients to travel for specialist advice, and it provides health professionals with access to peer support. Averill (7), for example, reports on the experience of a breast cancer patient at the Mackay Base Hospital who was able to participate in a drug trial with a Townsville oncologist through the Telehealth network. Mackay health professionals organised the patient’s scans, administered blood tests, and checked her lymph nodes, blood pressure and weight. Townsville health professionals then used this information to advise the Mackay team about her ongoing treatment. The patient expressed appreciation that the service allowed her to avoid the lengthy round-trip to Townsville. Prior to being offered the Telehealth option, she had refused to participate in the trial because “the trip was just too much of a stumbling block” (Averill 7).The Impact on Media and EntertainmentThe field of media and entertainment is another aspect of regional life that has been reshaped by the Internet since the Visions of Mackay conference. Most of these changes have been equally apparent in both regional and metropolitan areas. Over the past decade, the way individuals consume media has been transformed by new online services offering user-generated video, video-on-demand, and catch-up TV. These developments were among the changes I anticipated in 1997:The convergence of television and the Internet will stimulate the creation of new services such as video-on-demand. Today television is a synchronous media—programs are usually viewed while they are being broadcast. When high-quality video can be transmitted over the information superhighway, users will be able to watch what they want, when and where they like. […] Newly released movies will continue to be rented, but probably not from stores. Instead, consumers will shop on the information superhighway for movies that can be delivered on demand.In the mid-2000s, free online video-sharing services such as YouTube and Vimeo began to emerge. These websites allow users to freely upload, view, share, comment on, and curate online videos. Subscription-based streaming services such as Netflix and Amazon Prime have also become increasingly popular since that time. These services offer online streaming of a library of films and television programs for a fee of less than 20 dollars per month. Computers, smart TVs, Blu-ray players, game consoles, mobile phones, tablets, and other devices provide a multitude of ways of accessing streaming services. Some of these devices cost less than 100 dollars, while higher-end electronic devices include the capability as a bundled feature. Netflix became available in Mackay at the time of its Australian launch in 2015. The growth of streaming services greatly reduced the demand for video rental shops in the region, and all closed down as a result. The last remaining video rental store in Mackay closed its doors in 2018 after trading for 26 years (“Last”).Some of the most dramatic transformations that have occurred the field of media and entertainment were not anticipated in 1997. The rise of mobile technology, including wireless data communications, smartphones, mobile applications, and tablet computers, was largely unforeseen at that time. Some Internet luminaries such as Vinton Cerf expected that mobile access to the Internet via laptop computers would become commonplace (Lange), but this view did not encompass the evolution of smartphones, and it was not widely held. Similarly, the rise of social media services and the impact they have had on the way people share content and communicate was generally unexpected. In some respects, these phenomena resemble the Black Swan events described by Nassim Nicholas Taleb (xvii)—surprising events with a major effect that are often inappropriately rationalised after the fact. They remind us of how difficult it is to predict the future media landscape by extrapolating from things we know, while failing to take into consideration what we do not know.The Challenge for MackayIn 1997, when exploring the potential impact that the Internet could have on the Mackay region, I identified a special challenge that the community faced if it wanted to be competitive in this new environment:The region has traditionally prospered from industries that control physical resources such as coal, sugar and tourism, but over the last two decades there has been a global ‘shift away from physical assets and towards information as the principal driver of wealth creation’ (Petre and Harrington 1996). The risk for Mackay is that its residents may be inclined to believe that wealth can only be created by means of industries that control physical assets. The community must realise that its value-added information is at least as precious as its abundant natural resources. (110)The Mackay region has not responded well to this challenge, as evidenced by measures such as the Knowledge City Index (KCI), a collection of six indicators that assess how well a city is positioned to grow and advance in today’s technology-driven, knowledge-based economy. A 2017 study used the KCI to conduct a comparative analysis of 25 Australian cities (Pratchett, Hu, Walsh, and Tuli). Mackay rated reasonably well in the areas of Income and Digital Access. But the city’s ratings were “very limited across all the other measures of the KCI”: Knowledge Capacity, Knowledge Mobility, Knowledge Industries and Smart Work (44).The need to be competitive in a technology-driven, knowledge-based economy is likely to become even more pressing in the years ahead. The 2017 World Energy Outlook Report estimated that China’s coal use is likely to have peaked in 2013 amid a rapid shift toward renewable energy, which means that demand for Mackay’s coal will continue to decline (International Energy Agency). The sugar industry is in crisis, finding itself unable to diversify its revenue base or increase production enough to offset falling global sugar prices (Rynne). The region’s biggest tourism drawcard, the Great Barrier Reef, continues to be degraded by mass coral bleaching events and ongoing threats posed by climate change and poor water quality (Great Barrier Reef Marine Park Authority). All of these developments have disturbing implications for Mackay’s regional economy and its reliance on coal, sugar, and tourism. Diversifying the local economy through the introduction of new knowledge industries would be one way of preparing the Mackay region for the impact of new technologies and the economic challenges that lie ahead.ReferencesAverill, Zizi. “Webcam Consultations.” Daily Mercury 22 Nov. 2018: 7.Birrell, Bob, Lesleyanne Hawthorne, and Virginia Rapson. The Outlook for Surgical Services in Australasia. Melbourne: Monash University Centre for Population and Urban Research, 2003.Cureton, Aidan. “Big Shoes, Big Ideas.” Daily Mercury 8 Dec. 2018: 12.Danaher, Geoff. Ed. Visions of Mackay: Conference Papers. Rockhampton: Central Queensland UP, 1998.Department of Communications, Information Technology and the Arts. Networking the Nation: Evaluation of Outcomes and Impacts. Canberra: Australian Government, 2005.Department of Industry, Science and Tourism. Electronic Commerce in Australia. Canberra: Australian Government, 1998.Frost, Pamela. “Mackay Is Up with Switch to Speed to NBN.” Daily Mercury 15 Aug. 2013: 8.———. “NBN Boost to Business.” Daily Mercury 29 Oct. 2013: 3.Gates, Bill. The Road Ahead. New York: Viking Penguin, 1995.Garvey, Cas. “NBN Rollout Hit, Miss in Mackay.” Daily Mercury 11 Jul. 2017: 6.Great Barrier Reef Marine Park Authority. Reef Blueprint: Great Barrier Reef Blueprint for Resilience. Townsville: Great Barrier Reef Marine Park Authority, 2017.Green, Anthony. “Surgical Services and Referrals in Rural and Remote Australia.” Medical Journal of Australia 177.2 (2002): 110–11.International Energy Agency. World Energy Outlook 2017. France: IEA Publications, 2017.Jewell, Roderick, Mary O’Flynn, Fiorella De Cindio, and Margaret Cameron. “RCM and MRL—A Reflection on Two Approaches to Constructing Communication Memory.” Constructing and Sharing Memory: Community Informatics, Identity and Empowerment. Eds. Larry Stillman and Graeme Johanson. Newcastle: Cambridge Scholars Publishing, 2007. 73–86.Lange, Larry. “The Internet: Where’s It All Going?” Information Week 17 Jul. 1995: 30.“Last Man Standing Shuts Doors after 26 Years of Trade.” Daily Mercury 28 Aug. 2018: 7.Lewis, Steve. “Optus Plans to Share Cost Burden.” Australian Financial Review 22 May 1997: 26.Meredith, Helen. “Time Short for Cable Modem.” Australian Financial Review 10 Apr. 1997: 42Nassim Nicholas Taleb. The Black Swan: The Impact of the Highly Improbable. New York: Random House, 2007.“Optus Offers Comp for Slow NBN.” Daily Mercury 10 Nov. 2017: 15.Organisation for Economic Cooperation and Development. “Fixed Broadband Subscriptions.” OECD Data, n.d. <https://data.oecd.org/broadband/fixed-broadband-subscriptions.htm>.Pace, Steven. “Mackay Online.” Visions of Mackay: Conference Papers. Ed. Geoff Danaher. Rockhampton: Central Queensland University Press, 1998. 111–19.Petre, Daniel and David Harrington. The Clever Country? Australia’s Digital Future. Sydney: Lansdown Publishing, 1996.Plane, Melanie. “A Shoe-In for Big Success.” Daily Mercury 9 Sep. 2017: 6.Pratchett, Lawrence, Richard Hu, Michael Walsh, and Sajeda Tuli. The Knowledge City Index: A Tale of 25 Cities in Australia. Canberra: University of Canberra neXus Research Centre, 2017.“Qld Customers NB-uN Happy Complaints about NBN Service Double in 12 Months.” Daily Mercury 17 Apr. 2018: 1.Rudd, Kevin. “Media Release: New National Broadband Network.” Parliament of Australia Press Release, 7 Apr. 2009 <https://parlinfo.aph.gov.au/parlInfo/search/display/display.w3p;query=Id:"media/pressrel/PS8T6">.Rynne, David. “Revitalising the Sugar Industry.” Sugar Policy Insights Feb. 2019: 2–3.Taylor, Emma. “A Dip in the Pond.” Sydney Morning Herald 16 Aug. 1997: 12.“Telcos and NBN Co in a Crisis.” Daily Mercury 27 Jul. 2017: 6.

In a TEXT essay in 2004, Philip Edmonds wrote about the publication prospects of graduates of creative writing programs. He depicted the publishing industry of the 1970s and 1980s as a field driven by small presses and literary journals, and lamented the dearth of these publications in today’s industry. Edmonds wrote that our creative writing programs as they stand today are under-performing as they do not deliver on the prime goal of most students: publication. “Ultimately,” he wrote, “creative writing programs can only operate to their full potential alongside an expanding and vibrant publishing culture” (1). As a creative writing and publishing lecturer myself, and one who teaches in the field of publishing and editing, this anxiety rings quite true. I am inherently interested in the creation of a strong and vibrant publishing industry so that promising students and graduates might get the most out of their degrees. As the popularity of creative writing programs grows, what relationships are being formed between writing programs and the broader publishing industry? Furthermore, does a role and responsibility exist for universities themselves to foster the publication of the emerging writers they train? Edmonds argued that the answer could be found not in universities, but in state writers’ centres. He advocated a policy whereby universities and the Australia Council funded the production of literary magazines through state writers’ centres, resulting in a healthier publishing marketplace for creative writing graduates (6). This paper offers a second alternative to this plan, arguing that university presses can play a role in the development of a healthier Australian publishing industry. To do so, it cites three examples of university press interactions with both the broad writing and publishing industry, and more specifically, with creative writing programs. The paper uses these examples—University of Queensland Press, University of Western Australia Press, and Giramondo Publishing (UWS)—in order to begin a broader conversation regarding the role universities can play in the writing and publishing industry. Let us begin by thinking about the university and its traditional role in the development of literature. The university can be thought of as a multi-functional literary institution. This is not a new concept: for centuries, there has been an integral link between the book trade and the university, with universities housing “stationers, scribes, parchment makers, paper makers, bookbinders, and all those associated with making books” (Clement 317). In universities today, we see similar performances of the various stages of literary production. We have students practising creative writing in both undergraduate and postgraduate coursework programs. We have the editing of texts and mentoring of writers through postgraduate creative writing supervision. We have the distribution of texts through sales from university bookshops, and the mass storage and loans of texts in university libraries. And we have the publication of texts through university presses.This point of literary production, the publication of texts through university presses, has traditionally been preoccupied with the publication of scholarly work. However, a number of movements within the publishing industry towards the end of the twentieth century resulted in some university presses shifting their objectives to incorporate trade publishing. The globalization of the publishing industry in the early 1990s led to a general change in the decision-making process of mainstream publishers, where increasingly, publishers looked at the commercial viability of texts rather than their cultural value. These movements, defined by the takeover of many publishing houses by media conglomerates, also placed significant financial pressure on smaller publishers, who struggled to compete with houses now backed by significantly increased fiscal strength. While it is difficult to make general statements about university presses due to their very particular nature, one can read a trend towards trade publishing by a number of university presses in an attempt to alleviate some of these financial pressures. This shift can be seen as one interaction between the university and the broader creative writing discipline. However, not all university presses waited until the financial pressures of the 1990s to move to trade publishing. For some presses, their trade lists have played a significant role in defining their relationship with literary culture. One such example in the Australian landscape is University of Queensland Press. UQP was founded in 1948, and subsisted as purely a scholarly publisher until the 1960s. Its first movements into trade publishing were largely through poetry, originally publishing traditional hardback volumes before moving into paperback, a format considered both innovative and risky at the time. David Malouf found an early home at UQP, and has talked a number of times about his relationship with the press. His desire to produce a poetry format which appealed to a new type of audience spawned the press’s interest in trade publishing. He felt that slim paperback volumes would give poetry a new mass market appeal. On a visit to Brisbane in 1969 I went to talk to Frank Thompson (general manager) at the University of Queensland Press… I told him that I did have a book but that I also had a firm idea of the kind of publication I wanted: a paperback of 64 pages that would sell for a dollar. Frank astonished me by saying … that if his people told him it was financially viable he would do it. He picked up the phone, called in his production crew … and after a quarter of an hour of argument and calculations they came up with the unit cost of, I think, twenty-three cents. ‘Okay, mate,’ Frank told me, ‘you’re on.’ I left with a firm undertaking and a deadline for delivery of the manuscript. (Malouf 72-73) That book of poetry, Bicycle and Other Poems, was Malouf’s first solo volume. It appeared in bookstores in 1970 alongside other slim volumes by Rodney Hall and Michael Dransfield, two men who would go on to become iconic Brisbane poets. Together, these three bold experiments in paperback poetry publishing sold a remarkable 7,000 copies and generated these sales without school or university adoptions, and without any Commonwealth Literary Fund assistance, either. UQP went on to publish 159 new titles of poetry between 1968 and 1996, becoming a significant player in the Australian literary landscape. Through University of Queensland Press’s poetry publishing, we see a way of how the university can interact with the broader writing and publishing industry. This level of cohesion between the publishing house and the industry became one of the distinguishing features of the press in this time. UQP garnered a reputation for fostering Australian writing talent, launching the careers of a generation of Australian authors. Elizabeth Jolley, Roger McDonald, Beverley Farmer, Thea Astley, Janette Turner Hospital, and Peter Carey all found their first home at the press. The university’s publishing house was at the forefront of Australian literary development at a time when Australia was beginning to blossom, culturally, as a nation. What this experience shows is the cultural importance and potential cultural benefit of a high level of cohesion between the university press and the broader writing and publishing industry. UQP has also sought to continue a high level of social cohesion with the local community. The press is significant in that it inhabits a physical space, the city of Brisbane, which is devoid of any other significant trade publishers. In this sense, UQP, and by association, the University of Queensland, has played a leading role in the cultural and literary development of the city. UQP continues to sponsor events such as the Brisbane Writers Festival, and publishes the winning manuscript for the Emerging Queensland Author award at the annual Queensland Premier’s Literary Awards. Another point of interest in this relationship between the press and the university at University of Queensland can be seen in the relationship between UQP and some of the staff in the university’s creative writing department. Novelist, Dr Venero Armanno, senior lecturer in the creative writing program at UQ, shifted from a major international publisher back to his employer’s publishing house in 2007. Armanno’s move to the press was coupled with the appointment at UQP of another University of Queensland creative writing senior lecturer, Dr Bronwyn Lea, as poetry editor (Lea has recently left this post). This sort of connection shapes the public face of creative writing within the university, and heightens the level of cohesion between creative writing programs and university publishing. The main product of this interaction is, perhaps, the level of cohesion between university press and creative writing faculty that the relationship outwardly projects. This interaction leads us to question whether more formal arrangements for the cohesion between creative writing departments and university presses can be put in place. Specifically, the two activities beg the question: why can’t university publishers who publish trade fiction make a commitment to publish work that comes out of their own creative writing programs, and particularly, work out of their research higher degrees? The short answer to this seems to be caught up in the differing objectives of university presses and creative writing programs. The matter is not as cut-and-dry as a press wanting to publish good manuscripts, and a creative writing program, through its research by creative practice, providing that work. A number of issues get in the way: quality of manuscripts, editorial direction of press, areas of specialisation of creative writing faculty, flow of numbers through creative writing programs, to name a few. University of Western Australia Publishing recently played with the idea of how these two elements of creative writing within the university, manuscript production and trade publishing, could work together. UWA Publishing was established in 1935 as UWA Press (the house changed its name to UWA Publishing in 2009). Like University of Queensland Press, the house provides an important literary and cultural voice in Perth, which is not a publishing hub on the scale of Sydney or Melbourne. In 2005, the press, which had a tradition as a strong scholarly publisher and emerging trade publisher, announced a plan to publish a new series of literary fiction written by students in Australian creative writing courses. This was a new idea for UWA Publishing, as the house had previously only published scholarly work, along with natural history, history and children’s books.UWA Publishing fiction series editor Terri-Ann White said that the idea behind the series was to use creative writing postgraduate degrees as a “filter” to get the best emerging writing in Australia.There’s got to be something going for a student writer working with an experienced supervisor with all of the resources of a university. There’s got to be an edge to that kind of enterprise. (In Macnamara 3) As this experiment began in 2005, the result of the press’s doctrine is still unclear. However, it could be interesting to explore the motivations behind the decision to focus fiction publishing on postgraduate student work. Many presses publish student work—N.A. Bourke’s The Bone Flute and Julienne van Loon’s Road Story come to mind as two examples of successful work produced in a creative writing program—but few houses advertise where the manuscript has come from. This is perhaps because of the negative stigma that goes along with student work, that the writing is underdeveloped or, perhaps, formulaic, somehow over-influenced by its supervisor or home institution. UWA Publishing’s decision to take fiction solely from the pool of postgraduate writers is a bold one, and can be seen perhaps as noble by those working within the walls of the university. Without making any assumptions about the sales success of the program, the decision does shape the way in which the press is seen in the broader writing and publishing industry. We can summise from the decision that the list will have a strong literary focus, that the work will be substantial and well-researched, to the point where it could contribute to the bulk of a Masters degree by research, or PhD. The program would also appear to appeal to writing students within the university, all of whom go through their various degrees being told how difficult publication can be for first time writers. Another approach to the relationship between university presses and the broader writing and publishing industry can be seen at the University of Western Sydney. UWS founded a group in 2005 called the Writing and Society Research Group. The group manages the literary journal Heat Magazine and the Giramondo book imprint. Giramondo Publishing was established in 1995 with “the aim of publishing quality creative and interpretative writing by Australian authors”. It states its objectives as seeking to “build a common ground between the academy and the marketplace; to stimulate exchange between Australian writers and readers and their counterparts overseas; and to encourage innovative and adventurous work that might not otherwise find publication because of its subtle commercial appeal” ("Giramondo History"). These objectives demonstrate an almost utopian idea of engaging with the broader writing and publishing industry—here we have a university publisher actively seeking to publish inventive and original work, the sort of work which might be overlooked by other publishers. This philosophical approach indicates the gap which university presses (in an ideal world) would fill in the publishing industry. With the financial support of the university (and, in the case of Giramondo and others, funding bodies such as the Australia Council), university presses can be in a unique position to uphold more traditional literary values. They can focus on the cultural value of books, rather than their commercial potential. In this way, the Writing and Society Research Group at UWS demonstrates a more structural approach to the university’s engagement with the publishing industry. It engages with the industry as a stakeholder of literary values, fulfilling one of the roles of the university as a multi-functional literary institution. It also seeks directly to foster the work of new and emerging writers. Not all universities and university presses will have the autonomy or capacity to act in such a way. What is necessary is constant thought, debate and action towards working out how the university press can be a dynamic and relevant industry player. References Clement, Richard. “Cataloguing Medieval and Renaissance Manuscripts.” The Library Quarterly 55 (1985): 316-326. Edmonds, Philip. “Respectable or Risqué: Creative Writing Programs in the Marketplace.” TEXT 8.1 (2004). 27 Jan. 2010 < http://www.textjournal.com.au/april04/edmonds.htm >. “Giramondo History.” Giramondo Publishing. 27 Jan. 2010 < http://www.giramondopublishing.com/history >. Greco, Albert N., Clara E. Rodriguez, and Robert M. Wharton. The Culture and Commerce of Publishing in the 21st Century. Stanford: Stanford Business Books, 2007. Macnamara, Lisa. “Big Break for Student Writers.” The Australian 2 Nov. 2005: Features 3. Malouf, David. In Munro, Craig, ed. UQP: The Writer’s Press: 1948 – 1998. St Lucia: University of Queensland Press, 1998.

‘Now if you take the ugly,’ he continued, ‘or the deformed, or the old, and transcend your natural revulsion by uniting with it aesthetically – sometimes even physically – a rare ecstasy results which generates great magical potential.’ – John Scott, ‘Preface’ In our editorial call for submissions we set the parameters for a discourse of ‘filth’ based in the creative work of Australian poet and novelist John Scott and the psychoanalytic theoretical frame of Julia Kristeva’s work on the aesthetics of abjection, as set out in Powers of Horror. Following Scott’s alchemical imperative, we cast ‘filth’ as the creative product of aesthetic union with the abject, often repudiated by the cultural mainstream. Thus we embarked on a journey down crooked alleyways to places of alterity, where we found our editorial electronic mailbox clogged with more detritus than an urban sewage viaduct, bursting and bubbling up through the foramina magna at the bases of our skulls to pickle our brains in abject ‘filth’. By panning alluvially amongst the faecal dross of pornographic spam that sprayed at us each time we logged in, we managed to a sift a little gold from it all—the papers and artwork we selected from the scree—as well as lumps of crystalline feldspar, two sets of false teeth, a whalebone corset, and a small battery-operated device with a studded rubber collar. Filth, it seems, continues to be confronting and contentious as is evidenced by our articles; as well the sheer volume of filth we received and the ensuing debates around what should make the final cut. In our feature article Donna Lee Brien bravely and eruditely reassesses An American Psycho fifteen years after its original publication. Bret Eastern Ellis endured years of vilification and threats due to this novel. Dr Brien reminds us that it is precisely that which we most stridently attempt to repudiate is that which most clearly mirrors the parts of ourselves and our society that we wish to ignore. As Julia Kristeva famously declared, ‘the abject, and abjection are my safeguards. The primers of my culture.’ (Kristeva 4) By declaring American Psycho depraved filth borne out of a depraved mind, mainstream society was able to ignore the urgent warnings for western culture implicit in the text. Fifteen years after its publication it remains relevant, and a terrible prophecy of the situation we find ourselves. A society that laments murder and violence but consistently fails to recognise its complicity. A society which continues to champion individualism but refuses to take responsibility for the consequences of such a manifesto. Filth—in all its incarnations—reminds us of our humanity, in all its messy, frightening, stinking glory. Our work is further anchored and framed in a carnal discourse of ‘filth’ by this issue’s cover image—Julie Firth’s ‘Always Already (Not) There’, from the corpus of her recent video installation exhibition Stain. Julie’s accompanying paper ‘Ineradicable Stain’ elucidates the theoretical background to this artwork, and the nature of its process of creation—one of carnal union with the abject, involving transcendence of revulsion in a process sacred to the artist, but likely to be considered blasphemous in the context of her religious and cultural frame. Firth tells us that ‘Stain is about forgiveness’. She cites the work as ‘a protest against any beliefs that position individual, cultures, religions into polarised extremes of hatred’ and as ‘an appeal for reintegration, self-acceptance, and a plea to bear the unbearable’. Well known cult writer and academic Jack Sargeant explores the increasing prevalence of anal sex in heterosexual pornography, and its various scatological implications in his article ‘Filth and Sexual Excess: Some Brief Reflections on Popular Scatology’. Sargeant reminds us that ‘shit is the part of us that both defies and defines humanity’, and the combining of shit and sex symbolises one of the final taboos in human relationships. This is an especially confronting article, but it lucidly and poignantly unpacks our revulsion and our fascination with bodily waste; and the carnal union represented in scatology. Vivienne Muller’s paper discusses the aesthetic displays of plastinated human cadavers, in The Amazing Human Body exhibition currently touring Australia and in the art of showman anatomist Gunther von Hagens, in the context of Kristeva’s illustration of the abject, that which ‘disturbs identity, system, order’ (4), in corporeal terms. The display of the sculpted human corpse—in both it’s external and internal organicity—as objet d’art constitutes a abject breach of boundaries and conventions that shows us something of what Kristeva has described as ‘what I permanently thrust aside in order to live’. Although she does not address John Scott’s work directly, Muller’s discourse of the mortician’s art raises to mind Scott’s narrative ‘Elegy’ in which his loathsome Pogliani sneers, referring to the dead poet’s sister: “You’ll find her in the galleries. She has requested les embaumers.” He breathed forcefully through the nose. “It is ridiculous, when there’s so little left to be preserved! At least the stench will make her easier to find.” (Translation 60) Patrick West offers us a careful and concise critical piece, based in his knowledge of the literary discourse generated by Kristeva’s work, and applied to Janet Frame’s The Carpathians. West argues the case that ‘Abjection is the … discovery by the subject that what lies without also lies within, that to be one is also to be an other. Not that one necessarily lives on the edge, but that the edge is what makes us live.’ In the context of Frame’s work, he politicises corporeal abjection and declares to us that the ‘body is abjectly ripe with language.’ By comparing urinary and faecal incontinence with the concept of a nation’s ‘leaky borders’, Farida Tilbury also invokes a discourse of corporeal abjection, of the loss of control of the boundary between what is inside and what is outside, the me and the not-me. Within our discourse of ‘filth’, her work advances from the ground that Patrick West has taken with respect to the political implications of bodily metaphors and that of Vivienne Muller’s paper on breaches of physical boundaries and conventions. The infamous Bondi ‘rubbish house’ has been presented by tabloid television time and again as an assault on the aspirations of home-owners in John Howard’s Australia. In her article ‘Location, Location: Situating Bondi’s “Rubbish House”’, Kirsten Seale uses the media coverage of the Bondi home, and it’s owner, as a metaphor for Australian mainstream society’s distaste for ‘matter out of place’ and it’s transgressive qualities in the capitalist social space. The impact on young people of violent video games has, and continues to be, an important aspect in the argument for censorship. Scott Beattie in ‘Extremity, Video Games and the Censors’ takes up the argument that ‘the trend toward censorship of games in Australia would seem to bear the hallmarks of a moral panic’. Beattie proposes that more critical academic engagement in the booming video game industry is necessary to change the prevalent disparaging attitude toward gaming and gamers. As does Kirsten Seale’s article, Beattie’s explores the sociological and political dimensions of labelling ‘filth’. Imogen Tyler guides us through the filthy territory of class politics in her article ‘Chav Scum: The Filthy Politics of Social Class in Contemporary Britain.’ The trope of the chav has become a highly emotive symbol and reviled figure in contemporary Britain. Imogen Tyler unpacks the role of the chav in British society using theories of the despised Other. In ‘Matter Out of Place: Reading Dirty Women’ Carol Wical reads the role of dirt and women in the film Alien to illuminate the disruptive role of mess – particularly when the mess is attached to women. When women are represented as literally dirty in film it is often to signal their status as unfeminine; in direct contrast to the role of dirt as a signifier of courage and effort on male characters. To conclude the issue, Jason Bainbridge sticks a fork into the turf of suburbia and turns it over to reveal its underbelly, teeming with ‘filth’. He applies the critical writings of John Hartley and Mary Douglas to the cinematic work of David Lynch and Todd Solondz on the soiling of suburban life. He describes the way in which Lynch’s character in Blue Velvet, college student Jeffrey Beaumont, is traumatised by his voyeuristic adventures. John Scott’s Carl, from ‘Preface’, who follows the magician’s advice given in our introductory epigraph, also is corrupted and comes to a bad end. We editors, now baptised in the cesspool of our filthy investigations, turn to our suburban lives, fearful lest you buttonhole us sternly in the street, like Sandy in Blue Velvet saying: ‘I don’t know if you’re a detective or a pervert!” References Kristeva, Julia. Powers of Horror: An Essay on Abjection. Trans. Leon S. Roudiez. New York: Columbia UP, 1982. Scott, John. St Clair. Sydney: Pan MacMillan, 1990. ———. Translation. Sydney: Pan MacMillan, 1990. Citation reference for this article MLA Style Leggett, Andrew, and Donna Hancox. "filth." M/C Journal 9.5 (2006). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0610/00-editorial.php>. APA Style Leggett, A., and D. Hancox. (Nov. 2006) "filth," M/C Journal, 9(5). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0610/00-editorial.php>.

Imagine this historical scene, if you will. It is 1892, and you are up in the gallery at Her Majesty’s Theatre in Sydney, taking in an English burlesque. The people around you have just found out that Alice Leamar will not be performing her famed turn in Ta-ra-ra-boom-de-ay tonight, a high-kicking Can-Canesque number, very much the dance du jour. Your fellow audience members are none too pleased about this – they are shouting, and stamping the heels of their boots so loudly the whole theatre resounds with the noise. Most people in the expensive seats below look up in the direction of the gallery with a familiar blend of fear and loathing. The rough ‘gods’ up there are nearly always restless, more this time than usual. The uproar fulfils its purpose, though, because tomorrow night, Leamar’s act will be reinstated: the ‘gods’ will have their way (Bulletin, 1 October 1892). Another scene now, this time at the Newtown Bridge Theatre in Sydney, shortly after the turn of the twentieth century. A comedian is trying a new routine for the crowd, but no one seems much impressed so far. A few discontented rumbles begin at first – ‘I want to go home’, says one wag, and then another – and soon these gain momentum, so that almost everyone is caught up in an ecstasy of roisterous abuse. A burly ‘chucker out’ appears, trying to eject some of the loudest hecklers, and a fully-fledged punch-up ensues (Djubal 19, 23; Cheshire 86). Eventually, one or two men are made to leave – but so too is the hapless comedian, evicted by derisive howls from the stage. The scenes I have just described show that audience interaction was a key feature in late-nineteenth century popular theatre, and in some cases even persisted into the following century. Obviously, there was no formal voting mechanism used during these performances à la contemporary shows like Idol. But rowdy practises amounted to a kind of audience ‘vote’ nonetheless, through which people decided those entertainers they wanted to see and those they emphatically did not. In this paper, I intend to use these bald parallels between Victorian audience practices and new-millennium viewer-voting to investigate claims about the links between democracy and plebiscitary entertainment. The rise of voting for pleasure in televised contests and online polls is widely attended by debate about democracy (e.g. Andrejevic; Coleman; Hartley, “Reality”). The most hyped commentary on this count evokes a teleological assumption – that western history is inexorably moving towards direct democracy. This view becomes hard to sustain when we consider the extent to which the direct expression of audience views was a feature of Victorian popular entertainment, and that these participatory practices were largely suppressed by the turn of the twentieth century. Old audience practices also allow us to question some of the uses of the term ‘direct democracy’ in new media commentary. Descriptions of voting for pleasure as part of a growth towards direct democracy are often made to celebrate rather than investigate plebiscitary forms. They elide the fact that direct democracy is a vexed political ideal. And they limit our discussion of voting for leisure and fun. Ultimately, arguing back and forth about whether viewer-voting is democratic stops us from more interesting explorations of this emerging cultural phenomenon. ‘To a degree that would be unimaginable to theatregoers today’, says historian Robert Allen, ‘early nineteenth-century audiences controlled what went on at the theatre’. The so-called ‘shirt-sleeve’ crowd in the cheapest seats of theatrical venues were habitually given to hissing, shouting, and even throwing objects in order to evict performers during the course of a show. The control exerted by the peanut-chomping gallery was certainly apparent in the mid-century burlesques Allen writes about (55). It was also apparent in minstrel, variety and music hall productions until around the turn of the century. Audience members in the galleries of variety theatres and music halls regularly engaged in the pleasure of voicing their aesthetic preferences. Sometimes comic interjectors from among them even drew more laughs than the performers on stage. ‘We went there not as spectators but as performers’, as an English music-hall habitué put it (Bailey 154). In more downmarket venues such as Sydney’s Newtown Bridge Theatre, these participatory practices continued into the early 1900s. Boisterous audience practices came under sustained attack in the late-Victorian era. A series of measures were taken by authorities, theatre managers and social commentators to wrest the control of popular performances from those in theatre pits and galleries. These included restricting the sale of alcohol in theatre venues, employing brawn in the form of ‘chuckers out’, and darkening auditoriums, so that only the stage was illuminated and the audience thus de-emphasised (Allen 51–61; Bailey 157–68; Waterhouse 127, 138–43). They also included a relentless public critique of those engaging in heckling behaviours, thus displaying their ‘littleness of mind’ (Age, 6 Sep. 1876). The intensity of attacks on rowdy audience participation suggests that symbolic factors were at play in late-Victorian attempts to enforce decorous conduct at the theatre. The last half of the century was, after all, an era of intense debate about the qualities necessary for democratic citizenship. The suffrage was being dramatically expanded during this time, so that it encompassed the vast majority of white men – and by the early twentieth century, many white women as well. In Australia, the prelude to federation also involved debate about the type of democracy to be adopted. Should it be republican? Should it enfranchise all men and women; all people, or only white ones? At stake in these debates were the characteristics and subjectivities one needed to possess before being deemed capable of enfranchisement. To be worthy of the vote, as of other democratic privileges, one needed to be what Toby Miller has called a ‘well-tempered’ subject at the turn of the twentieth century (Miller; Joyce 4). One needed to be carefully deliberative and self-watching, to avoid being ‘savage’, ‘uncivilised’, emotive – all qualities which riotous audience members (like black people and women) were thought not to possess (Lake). This is why the growing respectability of popular theatre is so often considered a key feature of the modernisation of popular culture. Civil and respectful audience behaviours went hand in hand with liberal-democratic concepts of the well-tempered citizen. Working-class culture in late nineteenth-century England has famously (and notoriously) been described as a ‘culture of consolation’: an escapist desire for fun based on a fatalistic acceptance of under-privilege and social discrimination (Jones). This idea does not do justice to the range of hopes and efforts to create a better society among workingpeople at the time. But it still captures the motivation behind most unruly audience behaviours: a gleeful kind of resistance or ‘culture jamming’ which viewed disruption and uproar as ends in themselves, without the hope that they would be productive of improved social conditions. Whether or not theatrical rowdiness served a solely consolatory purpose for the shirt-sleeve crowd, it certainly evoked a sharp fear of disorderly exuberance in mainstream society. Anxieties about violent working-class uprisings leading to the institution of mob rule were a characteristic of the late-nineteenth century, often making their way into fiction (Brantlinger). Roisterous behaviours in popular theatres resonated with the concerns expressed in works such as Caesar’s Column (Donnelly), feeding on a long association between the theatre and misrule. These fears obviously stand in stark contrast to the ebullient commentary surrounding interactive entertainment today. Over-oxygenated rhetoric about the democratic potential of cyberspace was of course a feature of new media commentary at the beginning of the 1990s (for a critique of such rhetoric see Meikle 33–42; Grossman). Current helium-giddy claims about digital technologies as ‘democratising’ reprise this cyberhype (Andrejevic 12–15, 23–8; Jenkins and Thornburn). One recent example of upbeat talk about plebiscitary formats as direct democracy is John Hartley’s contribution to the edited collection, Politicotainment (Hartley, “Reality”). There are now a range of TV shows and online formats, he says, which offer audiences the opportunity to directly express their views. The development of these entertainment forms are part of a movement towards a ‘direct open network’ in global media culture (3). They are also part of a macro historical shift: a movement ‘down the value chain of meaning’ which has taken place over the past few centuries (Hartley, “Value Chain”). Hartley’s notion of a ‘value chain of meaning’ is an application of business analysis to media and cultural studies. In business, a value chain is what links the producer/originator, via commodity/distribution, to the consumer. In the same way, Hartley says, one might speak of a symbolic value chain moving from an author/producer, via the text, to the audience/consumer. Much of western history may indeed be understood as a movement along this chain. In pre-modern times, meaning resided in the author. The Divine Author, God, was regarded as the source of all meaning. In the modern period, ‘after Milton and Johnson’, meaning was located in texts. Experts observed the properties of a text or other object, and by this means discovered its meaning. In ‘the contemporary period’, however – the period roughly following the Second World War – meaning has overwhelming come to be located with audiences or consumers (Hartley, “Value Chain” 131–35). It is in this context, Hartley tells us, that the plebiscite is coming to the fore. As a means of allowing audiences to directly represent their own choices, the plebiscite is part of a new paradigm taking shape, as global culture moves away from the modern epoch and its text-dominated paradigm (Hartley, “Reality” 1–3). Talk of a symbolic value chain is a self-conscious example of the logic of business/cultural partnership currently circulating in neo-liberal discourse. It is also an example of a teleological understanding of history, through which the past few centuries are presented as part of a linear progression towards direct democracy. This teleology works well with the up-tempo talk of television as ‘democratainment’ in Hartley’s earlier work (Hartley, Uses of Television). Western history is essentially a triumphant progression, he implies, from the Dark Ages, to representative democracy, to the enlightened and direct ‘consumer democracy’ unfolding around us today (Hartley, “Reality” 47). Teleological assumptions are always suspect from an historical point of view. For a start, casting the modern period as one in which meaning resided overwhelmingly in the text fails to consider the culture of popular performance flourishing before the twentieth century. Popular theatrical forms were far more significant to ordinary people of the nineteenth century than the notions of empirical or textual analysis cultivated in elite circles. Burlesques, minstrel-shows, music hall and variety productions all took a playful approach to their texts, altering their tone and content in line with audience expectations (Chevalier 40). Before the commercialisation of popular theatre in the late-nineteenth century, many theatricals also worked in a relatively open-ended way. At concert saloons or ‘free-and-easies’ (pubs where musical performances were offered), amateur singers volunteered their services, stepping out from the audience to perform an act or two and then disappearing into it again (Joyce 206). As a precursor to TV talent contests and ‘open mic’ comedy sessions today, many theatrical managers held amateur nights in which would-be professionals tried their luck before a restless crowd, with a contract awarded to performers drawing the loudest applause (Watson 5). Each of these considerations challenge the view that open participatory networks are the expression of an historical process through which meaning has only recently come to reside with audiences and consumers. Another reason for suspecting teleological notions about democracy is that it proceeds as if Foucauldian analysis did not exist. Characterising history as a process of democratisation tends to equate democracy with openness and freedom in an uncritical way. It glosses over the fact that representative democracy involved the repression of directly participatory practices and unruly social groups. More pertinently, it ignores critiques of direct democracy. Even if there are positive aspects to the re-emergence of participatory practices among audiences today, there are still real problems with direct democracy as a political ideal. It would be fairly easy to make the case that rowdy Victorian audiences engaged in ‘direct democratic’ practices during the course of a variety show or burlesque. The ‘gods’ in Victorian galleries exulted in expressing their preferences: evicting lack-lustre comics and demanding more of other performers. It would also be easy to valorise these practices as examples of the kind of culture-jamming I referred to earlier – as forms of resistance to the tyranny of well-tempered citizenship gaining sway at the time. Given the often hysterical attacks directed at unruly audiences, there is an obvious satisfaction to be had from observing the reinstatement of Ta-ra-ra-boom-de-ay at Her Majesty’s Theatre, or in the pleasure that working-class audiences derived from ‘calling the tune’. The same kind of satisfaction is not to be had, however, when observing direct democracy in action on YouTube, or during a season of Dancing with the Stars, or some other kind of plebiscitary TV. The expression of audience preferences in this context hardly carries the subversive connotations of informal evictions during a late-Victorian music-hall show. Viewer-voting today is indeed dominated by a rhetoric of partnership which centres on audience participation, rather than a notion of opposition between producers and audiences (Jenkins). The terrain of plebiscitary entertainment is very different now from the terrain of popular culture described by Stuart Hall in the 1980s – let alone as it stood in the 1890s, during Alice Leamar’s tour. Most commentary on plebiscitary TV avoids talk of ‘cultural struggle’ (Hall 235) and instead adopts a language of collaboration and of people ‘having a ball’ (Neville; Hartley, “Reality” 3). The extent to which contemporary plebiscites are managed by what Hartley calls the ‘plebiscitary industries’ evokes one of the most powerful criticisms made against direct democracy. That is, it evokes the view that direct democracy allows commercial interests to set the terms of public participation in decision-making, and thus to influence its outcomes (Barber 36; Moore 55–56). There is obviously big money to be made from plebiscitary TV. The advertising blitz which takes place during viewer-voting programs, and the vote-rigging scandals so often surrounding them make this clear. These considerations highlight the fact that public involvement in a plebiscitary process is not something to make a song and dance about unless broad involvement first takes place in deciding the issues open for determination by plebiscite, and the way in which these issues are framed. In the absence of this kind of broad participation, engagement in plebiscitary forms serves a solely consolatory function, offering the pleasures of viewer-voting as a substitute for substantive involvement in cultural creation and political change. Another critique sometimes made against direct democracy is that it makes an easy vehicle for prejudice (Barber 36–7). This was certainly the case in Victorian theatres, where it was common for Anglo gallery-members to heckle female and non-white performers in an intimidatory way. A group of American vaudeville performers called the Cherry Sisters certainly experienced this phenomenon in the early 1900s. The Cherry Sisters were defiantly unglamorous middle-aged women in a period when female performers were increasingly expected to display scantily-clad youthful figures on stage. As a consequence, they were embroiled in a number of near-riots in which male audience members hurled abuse and heavy objects from the galleries, and in some cases chased them into the street to physically assault them there (Pittinger 76–77). Such incidents give us a glimpse of the dark face of direct democracy. In some cases, the direct expression of popular views becomes an attack on diversity, leading to the kind of violent mêlée experienced either by the Cherry Sisters or the Middle Eastern people attacked on Sydney’s Cronulla Beach at the end of 2005. ‘Democracy’ is always an obviously politically loaded term when used in debates about new media. It is frequently used to imply that particular cultural or technological forms are inherently liberatory and inclusive. As Graeme Turner points out, reality TV has been celebrated as ‘democratic’ in this way. Only rarely, however, is there an attempt to argue why this is the case – to show how viewer-voting formats actually serve a democratic agenda. It was for this reason that Turner argued that the inclusion of ordinary people on reality TV should be understood as demotic rather than democratic (Turner, Understanding Celebrity 82–5; Turner, “Mass Production”). Ultimately, however, it is immaterial whether one uses the term ‘demotic’ or ‘direct democratic’ to describe the growth of plebiscitary entertainment. What is important is that we avoid making inflated claims about the direct expression of audience views, using the term ‘democratic’ to give an unduly celebratory spin to the political complexities involved. People may indeed be having a ball as they take part in online polls or choose what they want to watch on YouTube or shout at the TV during an episode of Idol. The ‘participatory enthusiasm’ that fans feel watching a show like Big Brother may also have lessons for those interested in making parliamentary process more responsive to people’s interests and needs (Coleman 458). But the development of plebiscitary forms is not inherently democratic in the sense that Turner suggests the term should be used – that is, it does not of itself serve a liberatory or socially inclusive agenda. Nor does it lead to substantive participation in cultural and political processes. In the end, it seems to me that we need to move beyond the discussion of plebiscitary entertainment in terms of democracy. The whole concept of democracy as the yardstick against which new media should be measured is highly problematic. Not only is direct democracy a vexed political ideal to start off with – it also leads commentators to take predictable positions when debating its relationship to new technologies and cultural forms. Some turn to hype, others to critique, and the result often appears as a mere restatement of the commentators’ political inclinations rather than a useful investigation of the developments at hand. Some of the most intriguing aspects of plebiscitary entertainments are left unexplored if we remain preoccupied with democracy. One might well investigate the re-introduction of studio audiences and participatory audience practices, for example, as a nostalgia for the interactivity experienced in live theatres such as the Newtown Bridge in the early twentieth century. It certainly seems to me that a retro impulse informs some of the developments in televised stand-up comedy in recent years. This was obviously the case for Paul McDermott’s The Side Show on Australian television in 2007, with its nod to the late-Victorian or early twentieth-century fairground and its live-theatrical vibe. More relevantly here, it also seems to be the case for American viewer-voting programs such as Last Comic Standing and the Comedy Channel’s Open Mic Fight. Further, reviews of programs such as Idol sometimes emphasise the emotional engagement arising out of their combination of viewer-voting and live performance as a harking-back to the good old days when entertainment was about being real (Neville). One misses this nostalgia associated with plebiscitary entertainments if bound to a teleological assumption that they form part of an ineluctable progression towards the New and the Free. Perhaps, then, it is time to pay more attention to the historical roots of viewer-voting formats, to think about the way that new media is sometimes about a re-invention of the old, trying to escape the recurrent back-and-forthing of debate about their relationship to progress and democracy. References Allen, Robert C. Horrible Prettiness: Burlesque and American Culture .Chapel Hill: University of North Carolina Press, 1991. Andrejevic, Mark. Reality TV: The Work of Being Watched. Lanham, Maryland: Rowman and Littlefield Publishers, 2004. Bailey, Peter. Leisure and Class in Victorian England: Rational Recreation and the Contest for Control, 1830–1885. London: Routledge and Kegan Paul, 1978. Barber, Benjamin R. Strong Democracy: Participatory Politics for a New Age. Berkeley: University of California Press, 1984. ———. “Which Technology and Which Democracy?” Democracy and New Media. Eds. Henry Jenkins and David Thorburn. Cambridge, Massachusetts: MIT Press, 2003. 33–48. Brantlinger, Patrick, Rule of Darkness: British Literature and Imperialism, 1830–1914. Ithaca, New York: Cornell University Press, 1988. Cheshire, D. F. Music Hall in Britain. Rutherford: Fairleigh Dickinson University Press, 1974. Chevalier, Albert. Before I Forget: The Autobiography of a Chevalier d’Industrie. London: T. Fisher Unwin, 1901. Coleman, Stephen. “How the Other Half Votes: Big Brother Viewers and the 2005 General Election”. International Journal of Cultural Studies 9.4 (2006): 457–79. Djubal, Clay. “From Minstrel Tenor to Vaudeville Showman: Harry Clay, ‘A Friend of the Australian Performer’”. Australasian Drama Studies 34 (April 1999): 10–24. Donnelly, Ignatius. Caesar’s Column: A Story of the Twentieth Century. London: Sampson Low, Marston and Co., 1891. Grossman, Lawrence. The Electronic Republic: Reshaping Democracy in the Information Age. New York: Penguin, 1995. Hall, Stuart. “Notes on Deconstructing the ‘Popular’”. People’s History and Socialist Theory. Ed. Raphael Samuel. London: Routledge and Kegan Paul, 1981. 227–49. Hartley, John, The Uses of Television. London: Routledge, 1999. ———. “‘Reality’ and the Plebiscite”. Politoctainment: Television’s Take on the Real. Ed. Kristina Riegert. New York: Peter Lang Publishing, 2006. http://www.cci.edu.au/hartley/downloads/Plebiscite%20(Riegert%20chapter) %20revised%20FINAL%20%5BFeb%2014%5D.pdf. ———. “The ‘Value-Chain of Meaning’ and the New Economy”. International Journal of Cultural Studies 7.1 (2004): 129–41. Jenkins, Henry. “The Cultural Logic of Media Convergence”. International Journal of Cultural Studies 7.1 (2004): 33–43. ———, and David Thornburn. “Introduction: The Digital Revolution, the Informed Citizen, and the Culture of Democracy”. Democracy and New Media. Eds. Henry Jenkins and David Thorburn. Cambridge, Mass.: MIT Press, 2003. 1–20. Jones, Gareth Stedman. ‘Working-Class Culture and Working-Class Politics in London, 1870-1900: Notes on the Remaking of a Working Class’. Languages of Class: Studies in English Working-Class History, 1832–1982. Cambridge: Cambridge University Press, 1983. 179–238. Joyce, Patrick. The Rule of Freedom: Liberalism and the Modern City. London: Verso, 2003. Lake, Marilyn. “White Man’s Country: The Trans-National History of a National Project”. Australian Historical Studies 122 ( 2003): 346–63. Meikle, Graham. Future Active: Media Activism and the Internet. London: Routledge, 2002. Miller, Toby. The Well-Tempered Self: Citizenship, Culture and the Postmodern Subject. Baltimore: Johns Hopkins Press, 1993. Moore, Richard K. “Democracy and Cyberspace”. Digital Democracy: Discourse and Decision Making in the Information Age. Eds. Barry Hague and Brian D. Loader. London and New York: Routledge, 1999. 39–59. Neville, Richard. “Crass, Corny, But Still a Woodstock Moment for a New Generation”. Sydney Morning Herald, 23 November 2004. Pittinger, Peach R. “The Cherry Sisters in Early Vaudeville: Performing a Failed Femininity”. Theatre History Studies 24 (2004): 73–97. Turner, Graeme. Understanding Celebrity. London: Sage, 2004. ———. “The Mass Production of Celebrity: ‘Celetoids’, Reality TV and the ‘Demotic Turn’”. International Journal of Cultural Studies 9.2 (2006): 153–165. Waterhouse, Richard. From Minstrel Show to Vaudeville: The Australian Popular Stage, 1788–1914. Sydney: New South Wales University Press, 1990. Watson, Bobby. Fifty Years Behind the Scenes. Sydney: Slater, 1924. Citation reference for this article MLA Style Bellanta, Melissa. "Voting for Pleasure, Or a View from a Victorian Theatre Gallery." M/C Journal 10.6/11.1 (2008). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0804/02-bellanta.php>. APA Style Bellanta, M. (Apr. 2008) "Voting for Pleasure, Or a View from a Victorian Theatre Gallery," M/C Journal, 10(6)/11(1). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0804/02-bellanta.php>.

Imagine this historical scene, if you will. It is 1892, and you are up in the gallery at Her Majesty’s Theatre in Sydney, taking in an English burlesque. The people around you have just found out that Alice Leamar will not be performing her famed turn in Ta-ra-ra-boom-de-ay tonight, a high-kicking Can-Canesque number, very much the dance du jour. Your fellow audience members are none too pleased about this – they are shouting, and stamping the heels of their boots so loudly the whole theatre resounds with the noise. Most people in the expensive seats below look up in the direction of the gallery with a familiar blend of fear and loathing. The rough ‘gods’ up there are nearly always restless, more this time than usual. The uproar fulfils its purpose, though, because tomorrow night, Leamar’s act will be reinstated: the ‘gods’ will have their way (Bulletin, 1 October 1892). Another scene now, this time at the Newtown Bridge Theatre in Sydney, shortly after the turn of the twentieth century. A comedian is trying a new routine for the crowd, but no one seems much impressed so far. A few discontented rumbles begin at first – ‘I want to go home’, says one wag, and then another – and soon these gain momentum, so that almost everyone is caught up in an ecstasy of roisterous abuse. A burly ‘chucker out’ appears, trying to eject some of the loudest hecklers, and a fully-fledged punch-up ensues (Djubal 19, 23; Cheshire 86). Eventually, one or two men are made to leave – but so too is the hapless comedian, evicted by derisive howls from the stage. The scenes I have just described show that audience interaction was a key feature in late-nineteenth century popular theatre, and in some cases even persisted into the following century. Obviously, there was no formal voting mechanism used during these performances à la contemporary shows like Idol. But rowdy practises amounted to a kind of audience ‘vote’ nonetheless, through which people decided those entertainers they wanted to see and those they emphatically did not. In this paper, I intend to use these bald parallels between Victorian audience practices and new-millennium viewer-voting to investigate claims about the links between democracy and plebiscitary entertainment. The rise of voting for pleasure in televised contests and online polls is widely attended by debate about democracy (e.g. Andrejevic; Coleman; Hartley, “Reality”). The most hyped commentary on this count evokes a teleological assumption – that western history is inexorably moving towards direct democracy. This view becomes hard to sustain when we consider the extent to which the direct expression of audience views was a feature of Victorian popular entertainment, and that these participatory practices were largely suppressed by the turn of the twentieth century. Old audience practices also allow us to question some of the uses of the term ‘direct democracy’ in new media commentary. Descriptions of voting for pleasure as part of a growth towards direct democracy are often made to celebrate rather than investigate plebiscitary forms. They elide the fact that direct democracy is a vexed political ideal. And they limit our discussion of voting for leisure and fun. Ultimately, arguing back and forth about whether viewer-voting is democratic stops us from more interesting explorations of this emerging cultural phenomenon. ‘To a degree that would be unimaginable to theatregoers today’, says historian Robert Allen, ‘early nineteenth-century audiences controlled what went on at the theatre’. The so-called ‘shirt-sleeve’ crowd in the cheapest seats of theatrical venues were habitually given to hissing, shouting, and even throwing objects in order to evict performers during the course of a show. The control exerted by the peanut-chomping gallery was certainly apparent in the mid-century burlesques Allen writes about (55). It was also apparent in minstrel, variety and music hall productions until around the turn of the century. Audience members in the galleries of variety theatres and music halls regularly engaged in the pleasure of voicing their aesthetic preferences. Sometimes comic interjectors from among them even drew more laughs than the performers on stage. ‘We went there not as spectators but as performers’, as an English music-hall habitué put it (Bailey 154). In more downmarket venues such as Sydney’s Newtown Bridge Theatre, these participatory practices continued into the early 1900s. Boisterous audience practices came under sustained attack in the late-Victorian era. A series of measures were taken by authorities, theatre managers and social commentators to wrest the control of popular performances from those in theatre pits and galleries. These included restricting the sale of alcohol in theatre venues, employing brawn in the form of ‘chuckers out’, and darkening auditoriums, so that only the stage was illuminated and the audience thus de-emphasised (Allen 51–61; Bailey 157–68; Waterhouse 127, 138–43). They also included a relentless public critique of those engaging in heckling behaviours, thus displaying their ‘littleness of mind’ (Age, 6 Sep. 1876). The intensity of attacks on rowdy audience participation suggests that symbolic factors were at play in late-Victorian attempts to enforce decorous conduct at the theatre. The last half of the century was, after all, an era of intense debate about the qualities necessary for democratic citizenship. The suffrage was being dramatically expanded during this time, so that it encompassed the vast majority of white men – and by the early twentieth century, many white women as well. In Australia, the prelude to federation also involved debate about the type of democracy to be adopted. Should it be republican? Should it enfranchise all men and women; all people, or only white ones? At stake in these debates were the characteristics and subjectivities one needed to possess before being deemed capable of enfranchisement. To be worthy of the vote, as of other democratic privileges, one needed to be what Toby Miller has called a ‘well-tempered’ subject at the turn of the twentieth century (Miller; Joyce 4). One needed to be carefully deliberative and self-watching, to avoid being ‘savage’, ‘uncivilised’, emotive – all qualities which riotous audience members (like black people and women) were thought not to possess (Lake). This is why the growing respectability of popular theatre is so often considered a key feature of the modernisation of popular culture. Civil and respectful audience behaviours went hand in hand with liberal-democratic concepts of the well-tempered citizen. Working-class culture in late nineteenth-century England has famously (and notoriously) been described as a ‘culture of consolation’: an escapist desire for fun based on a fatalistic acceptance of under-privilege and social discrimination (Jones). This idea does not do justice to the range of hopes and efforts to create a better society among workingpeople at the time. But it still captures the motivation behind most unruly audience behaviours: a gleeful kind of resistance or ‘culture jamming’ which viewed disruption and uproar as ends in themselves, without the hope that they would be productive of improved social conditions. Whether or not theatrical rowdiness served a solely consolatory purpose for the shirt-sleeve crowd, it certainly evoked a sharp fear of disorderly exuberance in mainstream society. Anxieties about violent working-class uprisings leading to the institution of mob rule were a characteristic of the late-nineteenth century, often making their way into fiction (Brantlinger). Roisterous behaviours in popular theatres resonated with the concerns expressed in works such as Caesar’s Column (Donnelly), feeding on a long association between the theatre and misrule. These fears obviously stand in stark contrast to the ebullient commentary surrounding interactive entertainment today. Over-oxygenated rhetoric about the democratic potential of cyberspace was of course a feature of new media commentary at the beginning of the 1990s (for a critique of such rhetoric see Meikle 33–42; Grossman). Current helium-giddy claims about digital technologies as ‘democratising’ reprise this cyberhype (Andrejevic 12–15, 23–8; Jenkins and Thornburn). One recent example of upbeat talk about plebiscitary formats as direct democracy is John Hartley’s contribution to the edited collection, Politicotainment (Hartley, “Reality”). There are now a range of TV shows and online formats, he says, which offer audiences the opportunity to directly express their views. The development of these entertainment forms are part of a movement towards a ‘direct open network’ in global media culture (3). They are also part of a macro historical shift: a movement ‘down the value chain of meaning’ which has taken place over the past few centuries (Hartley, “Value Chain”). Hartley’s notion of a ‘value chain of meaning’ is an application of business analysis to media and cultural studies. In business, a value chain is what links the producer/originator, via commodity/distribution, to the consumer. In the same way, Hartley says, one might speak of a symbolic value chain moving from an author/producer, via the text, to the audience/consumer. Much of western history may indeed be understood as a movement along this chain. In pre-modern times, meaning resided in the author. The Divine Author, God, was regarded as the source of all meaning. In the modern period, ‘after Milton and Johnson’, meaning was located in texts. Experts observed the properties of a text or other object, and by this means discovered its meaning. In ‘the contemporary period’, however – the period roughly following the Second World War – meaning has overwhelming come to be located with audiences or consumers (Hartley, “Value Chain” 131–35). It is in this context, Hartley tells us, that the plebiscite is coming to the fore. As a means of allowing audiences to directly represent their own choices, the plebiscite is part of a new paradigm taking shape, as global culture moves away from the modern epoch and its text-dominated paradigm (Hartley, “Reality” 1–3). Talk of a symbolic value chain is a self-conscious example of the logic of business/cultural partnership currently circulating in neo-liberal discourse. It is also an example of a teleological understanding of history, through which the past few centuries are presented as part of a linear progression towards direct democracy. This teleology works well with the up-tempo talk of television as ‘democratainment’ in Hartley’s earlier work (Hartley, Uses of Television). Western history is essentially a triumphant progression, he implies, from the Dark Ages, to representative democracy, to the enlightened and direct ‘consumer democracy’ unfolding around us today (Hartley, “Reality” 47). Teleological assumptions are always suspect from an historical point of view. For a start, casting the modern period as one in which meaning resided overwhelmingly in the text fails to consider the culture of popular performance flourishing before the twentieth century. Popular theatrical forms were far more significant to ordinary people of the nineteenth century than the notions of empirical or textual analysis cultivated in elite circles. Burlesques, minstrel-shows, music hall and variety productions all took a playful approach to their texts, altering their tone and content in line with audience expectations (Chevalier 40). Before the commercialisation of popular theatre in the late-nineteenth century, many theatricals also worked in a relatively open-ended way. At concert saloons or ‘free-and-easies’ (pubs where musical performances were offered), amateur singers volunteered their services, stepping out from the audience to perform an act or two and then disappearing into it again (Joyce 206). As a precursor to TV talent contests and ‘open mic’ comedy sessions today, many theatrical managers held amateur nights in which would-be professionals tried their luck before a restless crowd, with a contract awarded to performers drawing the loudest applause (Watson 5). Each of these considerations challenge the view that open participatory networks are the expression of an historical process through which meaning has only recently come to reside with audiences and consumers. Another reason for suspecting teleological notions about democracy is that it proceeds as if Foucauldian analysis did not exist. Characterising history as a process of democratisation tends to equate democracy with openness and freedom in an uncritical way. It glosses over the fact that representative democracy involved the repression of directly participatory practices and unruly social groups. More pertinently, it ignores critiques of direct democracy. Even if there are positive aspects to the re-emergence of participatory practices among audiences today, there are still real problems with direct democracy as a political ideal. It would be fairly easy to make the case that rowdy Victorian audiences engaged in ‘direct democratic’ practices during the course of a variety show or burlesque. The ‘gods’ in Victorian galleries exulted in expressing their preferences: evicting lack-lustre comics and demanding more of other performers. It would also be easy to valorise these practices as examples of the kind of culture-jamming I referred to earlier – as forms of resistance to the tyranny of well-tempered citizenship gaining sway at the time. Given the often hysterical attacks directed at unruly audiences, there is an obvious satisfaction to be had from observing the reinstatement of Ta-ra-ra-boom-de-ay at Her Majesty’s Theatre, or in the pleasure that working-class audiences derived from ‘calling the tune’. The same kind of satisfaction is not to be had, however, when observing direct democracy in action on YouTube, or during a season of Dancing with the Stars, or some other kind of plebiscitary TV. The expression of audience preferences in this context hardly carries the subversive connotations of informal evictions during a late-Victorian music-hall show. Viewer-voting today is indeed dominated by a rhetoric of partnership which centres on audience participation, rather than a notion of opposition between producers and audiences (Jenkins). The terrain of plebiscitary entertainment is very different now from the terrain of popular culture described by Stuart Hall in the 1980s – let alone as it stood in the 1890s, during Alice Leamar’s tour. Most commentary on plebiscitary TV avoids talk of ‘cultural struggle’ (Hall 235) and instead adopts a language of collaboration and of people ‘having a ball’ (Neville; Hartley, “Reality” 3). The extent to which contemporary plebiscites are managed by what Hartley calls the ‘plebiscitary industries’ evokes one of the most powerful criticisms made against direct democracy. That is, it evokes the view that direct democracy allows commercial interests to set the terms of public participation in decision-making, and thus to influence its outcomes (Barber 36; Moore 55–56). There is obviously big money to be made from plebiscitary TV. The advertising blitz which takes place during viewer-voting programs, and the vote-rigging scandals so often surrounding them make this clear. These considerations highlight the fact that public involvement in a plebiscitary process is not something to make a song and dance about unless broad involvement first takes place in deciding the issues open for determination by plebiscite, and the way in which these issues are framed. In the absence of this kind of broad participation, engagement in plebiscitary forms serves a solely consolatory function, offering the pleasures of viewer-voting as a substitute for substantive involvement in cultural creation and political change. Another critique sometimes made against direct democracy is that it makes an easy vehicle for prejudice (Barber 36–7). This was certainly the case in Victorian theatres, where it was common for Anglo gallery-members to heckle female and non-white performers in an intimidatory way. A group of American vaudeville performers called the Cherry Sisters certainly experienced this phenomenon in the early 1900s. The Cherry Sisters were defiantly unglamorous middle-aged women in a period when female performers were increasingly expected to display scantily-clad youthful figures on stage. As a consequence, they were embroiled in a number of near-riots in which male audience members hurled abuse and heavy objects from the galleries, and in some cases chased them into the street to physically assault them there (Pittinger 76–77). Such incidents give us a glimpse of the dark face of direct democracy. In some cases, the direct expression of popular views becomes an attack on diversity, leading to the kind of violent mêlée experienced either by the Cherry Sisters or the Middle Eastern people attacked on Sydney’s Cronulla Beach at the end of 2005. ‘Democracy’ is always an obviously politically loaded term when used in debates about new media. It is frequently used to imply that particular cultural or technological forms are inherently liberatory and inclusive. As Graeme Turner points out, reality TV has been celebrated as ‘democratic’ in this way. Only rarely, however, is there an attempt to argue why this is the case – to show how viewer-voting formats actually serve a democratic agenda. It was for this reason that Turner argued that the inclusion of ordinary people on reality TV should be understood as demotic rather than democratic (Turner, Understanding Celebrity 82–5; Turner, “Mass Production”). Ultimately, however, it is immaterial whether one uses the term ‘demotic’ or ‘direct democratic’ to describe the growth of plebiscitary entertainment. What is important is that we avoid making inflated claims about the direct expression of audience views, using the term ‘democratic’ to give an unduly celebratory spin to the political complexities involved. People may indeed be having a ball as they take part in online polls or choose what they want to watch on YouTube or shout at the TV during an episode of Idol. The ‘participatory enthusiasm’ that fans feel watching a show like Big Brother may also have lessons for those interested in making parliamentary process more responsive to people’s interests and needs (Coleman 458). But the development of plebiscitary forms is not inherently democratic in the sense that Turner suggests the term should be used – that is, it does not of itself serve a liberatory or socially inclusive agenda. Nor does it lead to substantive participation in cultural and political processes. In the end, it seems to me that we need to move beyond the discussion of plebiscitary entertainment in terms of democracy. The whole concept of democracy as the yardstick against which new media should be measured is highly problematic. Not only is direct democracy a vexed political ideal to start off with – it also leads commentators to take predictable positions when debating its relationship to new technologies and cultural forms. Some turn to hype, others to critique, and the result often appears as a mere restatement of the commentators’ political inclinations rather than a useful investigation of the developments at hand. Some of the most intriguing aspects of plebiscitary entertainments are left unexplored if we remain preoccupied with democracy. One might well investigate the re-introduction of studio audiences and participatory audience practices, for example, as a nostalgia for the interactivity experienced in live theatres such as the Newtown Bridge in the early twentieth century. It certainly seems to me that a retro impulse informs some of the developments in televised stand-up comedy in recent years. This was obviously the case for Paul McDermott’s The Side Show on Australian television in 2007, with its nod to the late-Victorian or early twentieth-century fairground and its live-theatrical vibe. More relevantly here, it also seems to be the case for American viewer-voting programs such as Last Comic Standing and the Comedy Channel’s Open Mic Fight. Further, reviews of programs such as Idol sometimes emphasise the emotional engagement arising out of their combination of viewer-voting and live performance as a harking-back to the good old days when entertainment was about being real (Neville). One misses this nostalgia associated with plebiscitary entertainments if bound to a teleological assumption that they form part of an ineluctable progression towards the New and the Free. Perhaps, then, it is time to pay more attention to the historical roots of viewer-voting formats, to think about the way that new media is sometimes about a re-invention of the old, trying to escape the recurrent back-and-forthing of debate about their relationship to progress and democracy. References Allen, Robert C. 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Fisher Unwin, 1901. Coleman, Stephen. “How the Other Half Votes: Big Brother Viewers and the 2005 General Election”. International Journal of Cultural Studies 9.4 (2006): 457–79. Djubal, Clay. “From Minstrel Tenor to Vaudeville Showman: Harry Clay, ‘A Friend of the Australian Performer’”. Australasian Drama Studies 34 (April 1999): 10–24. Donnelly, Ignatius. Caesar’s Column: A Story of the Twentieth Century. London: Sampson Low, Marston and Co., 1891. Grossman, Lawrence. The Electronic Republic: Reshaping Democracy in the Information Age. New York: Penguin, 1995. Hall, Stuart. “Notes on Deconstructing the ‘Popular’”. People’s History and Socialist Theory. Ed. Raphael Samuel. London: Routledge and Kegan Paul, 1981. 227–49. Hartley, John, The Uses of Television. London: Routledge, 1999. ———. “‘Reality’ and the Plebiscite”. Politoctainment: Television’s Take on the Real. Ed. Kristina Riegert. New York: Peter Lang Publishing, 2006. http://www.cci.edu.au/hartley/downloads/Plebiscite%20(Riegert%20chapter) %20revised%20FINAL%20%5BFeb%2014%5D.pdf. ———. “The ‘Value-Chain of Meaning’ and the New Economy”. International Journal of Cultural Studies 7.1 (2004): 129–41. Jenkins, Henry. “The Cultural Logic of Media Convergence”. International Journal of Cultural Studies 7.1 (2004): 33–43. ———, and David Thornburn. “Introduction: The Digital Revolution, the Informed Citizen, and the Culture of Democracy”. Democracy and New Media. Eds. Henry Jenkins and David Thorburn. Cambridge, Mass.: MIT Press, 2003. 1–20. Jones, Gareth Stedman. ‘Working-Class Culture and Working-Class Politics in London, 1870-1900: Notes on the Remaking of a Working Class’. Languages of Class: Studies in English Working-Class History, 1832–1982. Cambridge: Cambridge University Press, 1983. 179–238. Joyce, Patrick. The Rule of Freedom: Liberalism and the Modern City. London: Verso, 2003. Lake, Marilyn. “White Man’s Country: The Trans-National History of a National Project”. Australian Historical Studies 122 ( 2003): 346–63. Meikle, Graham. Future Active: Media Activism and the Internet. London: Routledge, 2002. Miller, Toby. The Well-Tempered Self: Citizenship, Culture and the Postmodern Subject. Baltimore: Johns Hopkins Press, 1993. Moore, Richard K. “Democracy and Cyberspace”. Digital Democracy: Discourse and Decision Making in the Information Age. Eds. Barry Hague and Brian D. Loader. London and New York: Routledge, 1999. 39–59. Neville, Richard. “Crass, Corny, But Still a Woodstock Moment for a New Generation”. Sydney Morning Herald, 23 November 2004. Pittinger, Peach R. “The Cherry Sisters in Early Vaudeville: Performing a Failed Femininity”. Theatre History Studies 24 (2004): 73–97. Turner, Graeme. Understanding Celebrity. London: Sage, 2004. ———. “The Mass Production of Celebrity: ‘Celetoids’, Reality TV and the ‘Demotic Turn’”. International Journal of Cultural Studies 9.2 (2006): 153–165. Waterhouse, Richard. From Minstrel Show to Vaudeville: The Australian Popular Stage, 1788–1914. Sydney: New South Wales University Press, 1990. Watson, Bobby. Fifty Years Behind the Scenes. Sydney: Slater, 1924.

The Australian Government has been actively evaluating how best to merge the functions of the Australian Communications Authority (ACA) and the Australian Broadcasting Authority (ABA) for around two years now. Broadly, the reason for this is an attempt to keep pace with the communications media transformations we reduce to the term “convergence.” Mounting pressure for restructuring is emerging as a site of turf contestation: the possibility of a regulatory “one-stop shop” for governments (and some industry players) is an end game of considerable force. But, from a public interest perspective, the case for a converged regulator needs to make sense to audiences using various media, as well as in terms of arguments about global, industrial, and technological change. This national debate about the institutional reshaping of media regulation is occurring within a wider global context of transformations in social, technological, and politico-economic frameworks of open capital and cultural markets, including the increasing prominence of international economic organisations, corporations, and Free Trade Agreements (FTAs). Although the recently concluded FTA with the US explicitly carves out a right for Australian Governments to make regulatory policy in relation to existing and new media, considerable uncertainty remains as to future regulatory arrangements. A key concern is how a right to intervene in cultural markets will be sustained in the face of cultural, politico-economic, and technological pressures that are reconfiguring creative industries on an international scale. While the right to intervene was retained for the audiovisual sector in the FTA, by contrast, it appears that comparable unilateral rights to intervene will not operate for telecommunications, e-commerce or intellectual property (DFAT). Blurring Boundaries A lack of certainty for audiences is a by-product of industry change, and further blurs regulatory boundaries: new digital media content and overlapping delivering technologies are already a reality for Australia’s media regulators. These hypothetical media usage scenarios indicate how confusion over the appropriate regulatory agency may arise: 1. playing electronic games that use racist language; 2. being subjected to deceptive or misleading pop-up advertising online 3. receiving messaged imagery on your mobile phone that offends, disturbs, or annoys; 4. watching a program like World Idol with SMS voting that subsequently raises charging or billing issues; or 5. watching a new “reality” TV program where products are being promoted with no explicit acknowledgement of the underlying commercial arrangements either during or at the end of the program. These are all instances where, theoretically, regulatory mechanisms are in place that allow individuals to complain and to seek some kind of redress as consumers and citizens. In the last scenario, in commercial television under the sector code, no clear-cut rules exist as to the precise form of the disclosure—as there is (from 2000) in commercial radio. It’s one of a number of issues the peak TV industry lobby Commercial TV Australia (CTVA) is considering in their review of the industry’s code of practice. CTVA have proposed an amendment to the code that will simply formalise the already existing practice . That is, commercial arrangements that assist in the making of a program should be acknowledged either during programs, or in their credits. In my view, this amendment doesn’t go far enough in post “cash for comment” mediascapes (Dwyer). Audiences have a right to expect that broadcasters, production companies and program celebrities are open and transparent with the Australian community about these kinds of arrangements. They need to be far more clearly signposted, and people better informed about their role. In the US, the “Commercial Alert” <http://www.commercialalert.org/> organisation has been lobbying the Federal Communications Commission and the Federal Trade Commission to achieve similar in-program “visual acknowledgements.” The ABA’s Commercial Radio Inquiry (“Cash-for-Comment”) found widespread systemic regulatory failure and introduced three new standards. On that basis, how could a “standstill” response by CTVA, constitute best practice for such a pervasive and influential medium as contemporary commercial television? The World Idol example may lead to confusion for some audiences, who are unsure whether the issues involved relate to broadcasting or telecommunications. In fact, it could be dealt with as a complaint to the Telecommunication Industry Ombudsman (TIO) under an ACA registered, but Australian Communications Industry Forum (ACIF) developed, code of practice. These kind of cross-platform issues may become more vexed in future years from an audience’s perspective, especially if reality formats using on-screen premium rate service numbers invite audiences to participate, by sending MMS (multimedia messaging services) images or short video grabs over wireless networks. The political and cultural implications of this kind of audience interaction, in terms of access, participation, and more generally the symbolic power of media, may perhaps even indicate a longer-term shift in relations with consumers and citizens. In the Internet example, the Australian Competition and Consumer Commission’s (ACCC) Internet advertising jurisdiction would apply—not the ABA’s “co-regulatory” Internet content regime as some may have thought. Although the ACCC deals with complaints relating to Internet advertising, there won’t be much traction for them in a more complex issue that also includes, say, racist or religious bigotry. The DVD example would probably fall between the remits of the Office of Film and Literature Classification’s (OFLC) new “convergent” Guidelines for the Classification of Film and Computer Games and race discrimination legislation administered by the Human Rights and Equal Opportunity Commission (HREOC). The OFLC’s National Classification Scheme is really geared to provide consumer advice on media products that contain sexual and violent imagery or coarse language, rather than issues of racist language. And it’s unlikely that a single person would have the locus standito even apply for a reclassification. It may fall within the jurisdiction of the HREOC depending on whether it was played in public or not. Even then it would probably be considered exempt on free speech grounds as an “artistic work.” Unsolicited, potentially illegal, content transmitted via mobile wireless devices, in particular 3G phones, provide another example of content that falls between the media regulation cracks. It illustrates a potential content policy “turf grab” too. Image-enabled mobile phones create a variety of novel issues for content producers, network operators, regulators, parents and viewers. There is no one government media authority or agency with a remit to deal with this issue. Although it has elements relating to the regulatory activities of the ACA, the ABA, the OFLC, the TIO, and TISSC, the combination of illegal or potentially prohibited content and its carriage over wireless networks positions it outside their current frameworks. The ACA may argue it should have responsibility for this kind of content since: it now enforces the recently enacted Commonwealth anti-Spam laws; has registered an industry code of practice for unsolicited content delivered over wireless networks; is seeking to include ‘adult’ content within premium rate service numbers, and, has been actively involved in consumer education for mobile telephony. It has also worked with TISSC and the ABA in relation to telephone sex information services over voice networks. On the other hand, the ABA would probably argue that it has the relevant expertise for regulating wirelessly transmitted image-content, arising from its experience of Internet and free and subscription TV industries, under co-regulatory codes of practice. The OFLC can also stake its claim for policy and compliance expertise, since the recently implemented Guidelines for Classification of Film and Computer Games were specifically developed to address issues of industry convergence. These Guidelines now underpin the regulation of content across the film, TV, video, subscription TV, computer games and Internet sectors. Reshaping Institutions Debates around the “merged regulator” concept have occurred on and off for at least a decade, with vested interests in agencies and the executive jockeying to stake claims over new turf. On several occasions the debate has been given renewed impetus in the context of ruling conservative parties’ mooted changes to the ownership and control regime. It’s tended to highlight demarcations of remit, informed as they are by historical and legal developments, and the gradual accretion of regulatory cultures. Now the key pressure points for regulatory change include the mere existence of already converged single regulatory structures in those countries with whom we tend to triangulate our policy comparisons—the US, the UK and Canada—increasingly in a context of debates concerning international trade agreements; and, overlaying this, new media formats and devices are complicating existing institutional arrangements and legal frameworks. The Department of Communications, Information Technology & the Arts’s (DCITA) review brief was initially framed as “options for reform in spectrum management,” but was then widened to include “new institutional arrangements” for a converged regulator, to deal with visual content in the latest generation of mobile telephony, and other image-enabled wireless devices (DCITA). No other regulatory agencies appear, at this point, to be actively on the Government’s radar screen (although they previously have been). Were the review to look more inclusively, the ACCC, the OFLC and the specialist telecommunications bodies, the TIO and the TISSC may also be drawn in. Current regulatory arrangements see the ACA delegate responsibility for broadcasting services bands of the radio frequency spectrum to the ABA. In fact, spectrum management is the turf least contested by the regulatory players themselves, although the “convergent regulator” issue provokes considerable angst among powerful incumbent media players. The consensus that exists at a regulatory level can be linked to the scientific convention that holds the radio frequency spectrum is a continuum of electromagnetic bands. In this view, it becomes artificial to sever broadcasting, as “broadcasting services bands” from the other remaining highly diverse communications uses, as occurred from 1992 when the Broadcasting Services Act was introduced. The prospect of new forms of spectrum charging is highly alarming for commercial broadcasters. In a joint submission to the DCITA review, the peak TV and radio industry lobby groups have indicated they will fight tooth and nail to resist new regulatory arrangements that would see a move away from the existing licence fee arrangements. These are paid as a sliding scale percentage of gross earnings that, it has been argued by Julian Thomas and Marion McCutcheon, “do not reflect the amount of spectrum used by a broadcaster, do not reflect the opportunity cost of using the spectrum, and do not provide an incentive for broadcasters to pursue more efficient ways of delivering their services” (6). An economic rationalist logic underpins pressure to modify the spectrum management (and charging) regime, and undoubtedly contributes to the commercial broadcasting industry’s general paranoia about reform. Total revenues collected by the ABA and the ACA between 1997 and 2002 were, respectively, $1423 million and $3644.7 million. Of these sums, using auction mechanisms, the ABA collected $391 million, while the ACA collected some $3 billion. The sale of spectrum that will be returned to the Commonwealth by television broadcasters when analog spectrum is eventually switched off, around the end of the decade, is a salivating prospect for Treasury officials. The large sums that have been successfully raised by the ACA boosts their position in planning discussions for the convergent media regulatory agency. The way in which media outlets and regulators respond to publics is an enduring question for a democratic polity, irrespective of how the product itself has been mediated and accessed. Media regulation and civic responsibility, including frameworks for negotiating consumer and citizen rights, are fundamental democratic rights (Keane; Tambini). The ABA’s Commercial Radio Inquiry (‘cash for comment’) has also reminded us that regulatory frameworks are important at the level of corporate conduct, as well as how they negotiate relations with specific media audiences (Johnson; Turner; Gordon-Smith). Building publicly meaningful regulatory frameworks will be demanding: relationships with audiences are often complex as people are constructed as both consumers and citizens, through marketised media regulation, institutions and more recently, through hybridising program formats (Murdock and Golding; Lumby and Probyn). In TV, we’ve seen the growth of infotainment formats blending entertainment and informational aspects of media consumption. At a deeper level, changes in the regulatory landscape are symptomatic of broader tectonic shifts in the discourses of governance in advanced information economies from the late 1980s onwards, where deregulatory agendas created an increasing reliance on free market, business-oriented solutions to regulation. “Co-regulation” and “self-regulation’ became the preferred mechanisms to more direct state control. Yet, curiously contradicting these market transformations, we continue to witness recurring instances of direct intervention on the basis of censorship rationales (Dwyer and Stockbridge). That digital media content is “converging” between different technologies and modes of delivery is the norm in “new media” regulatory rhetoric. Others critique “visions of techno-glory,” arguing instead for a view that sees fundamental continuities in media technologies (Winston). But the socio-cultural impacts of new media developments surround us: the introduction of multichannel digital and interactive TV (in free-to-air and subscription variants); broadband access in the office and home; wirelessly delivered content and mobility, and, as Jock Given notes, around the corner, there’s the possibility of “an Amazon.Com of movies-on-demand, with the local video and DVD store replaced by online access to a distant server” (90). Taking a longer view of media history, these changes can be seen to be embedded in the global (and local) “innovation frontier” of converging digital media content industries and its transforming modes of delivery and access technologies (QUT/CIRAC/Cutler & Co). The activities of regulatory agencies will continue to be a source of policy rivalry and turf contestation until such time as a convergent regulator is established to the satisfaction of key players. However, there are risks that the benefits of institutional reshaping will not be readily available for either audiences or industry. In the past, the idea that media power and responsibility ought to coexist has been recognised in both the regulation of the media by the state, and the field of communications media analysis (Curran and Seaton; Couldry). But for now, as media industries transform, whatever the eventual institutional configuration, the evolution of media power in neo-liberal market mediascapes will challenge the ongoing capacity for interventions by national governments and their agencies. Works Cited Australian Broadcasting Authority. Commercial Radio Inquiry: Final Report of the Australian Broadcasting Authority. Sydney: ABA, 2000. Australian Communications Information Forum. Industry Code: Short Message Service (SMS) Issues. Dec. 2002. 8 Mar. 2004 <http://www.acif.org.au/__data/page/3235/C580_Dec_2002_ACA.pdf >. Commercial Television Australia. Draft Commercial Television Industry Code of Practice. Aug. 2003. 8 Mar. 2004 <http://www.ctva.com.au/control.cfm?page=codereview&pageID=171&menucat=1.2.110.171&Level=3>. Couldry, Nick. The Place of Media Power: Pilgrims and Witnesses of the Media Age. London: Routledge, 2000. Curran, James, and Jean Seaton. Power without Responsibility: The Press, Broadcasting and New Media in Britain. 6th ed. London: Routledge, 2003. Dept. of Communication, Information Technology and the Arts. Options for Structural Reform in Spectrum Management. Canberra: DCITA, Aug. 2002. ---. Proposal for New Institutional Arrangements for the ACA and the ABA. Aug. 2003. 8 Mar. 2004 <http://www.dcita.gov.au/Article/0,,0_1-2_1-4_116552,00.php>. Dept. of Foreign Affairs and Trade. Australia-United States Free Trade Agreement. Feb. 2004. 8 Mar. 2004 <http://www.dfat.gov.au/trade/negotiations/us_fta/outcomes/11_audio_visual.php>. Dwyer, Tim. Submission to Commercial Television Australia’s Review of the Commercial Television Industry’s Code of Practice. Sept. 2003. Dwyer, Tim, and Sally Stockbridge. “Putting Violence to Work in New Media Policies: Trends in Australian Internet, Computer Game and Video Regulation.” New Media and Society 1.2 (1999): 227-49. Given, Jock. America’s Pie: Trade and Culture After 9/11. Sydney: U of NSW P, 2003. Gordon-Smith, Michael. “Media Ethics After Cash-for-Comment.” The Media and Communications in Australia. Ed. Stuart Cunningham and Graeme Turner. Sydney: Allen and Unwin, 2002. Johnson, Rob. Cash-for-Comment: The Seduction of Journo Culture. Sydney: Pluto, 2000. Keane, John. The Media and Democracy. Cambridge: Polity, 1991. Lumby, Cathy, and Elspeth Probyn, eds. Remote Control: New Media, New Ethics. Melbourne: Cambridge UP, 2003. Murdock, Graham, and Peter Golding. “Information Poverty and Political Inequality: Citizenship in the Age of Privatized Communications.” Journal of Communication 39.3 (1991): 180-95. QUT, CIRAC, and Cutler & Co. Research and Innovation Systems in the Production of Digital Content and Applications: Report for the National Office for the Information Economy. Canberra: Commonwealth of Australia, Sept. 2003. Tambini, Damian. Universal Access: A Realistic View. IPPR/Citizens Online Research Publication 1. London: IPPR, 2000. Thomas, Julian and Marion McCutcheon. “Is Broadcasting Special? Charging for Spectrum.” Conference paper. ABA conference, Canberra. May 2003. Turner, Graeme. “Talkback, Advertising and Journalism: A cautionary tale of self-regulated radio”. International Journal of Cultural Studies 3.2 (2000): 247-255. ---. “Reshaping Australian Institutions: Popular Culture, the Market and the Public Sphere.” Culture in Australia: Policies, Publics and Programs. Ed. Tony Bennett and David Carter. Melbourne: Cambridge UP, 2001. Winston, Brian. Media, Technology and Society: A History from the Telegraph to the Internet. London: Routledge, 1998. Web Links http://www.aba.gov.au http://www.aca.gov.au http://www.accc.gov.au http://www.acif.org.au http://www.adma.com.au http://www.ctva.com.au http://www.crtc.gc.ca http://www.dcita.com.au http://www.dfat.gov.au http://www.fcc.gov http://www.ippr.org.uk http://www.ofcom.org.uk http://www.oflc.gov.au Links http://www.commercialalert.org/ Citation reference for this article MLA Style Dwyer, Tim. "Transformations" M/C: A Journal of Media and Culture <http://www.media-culture.org.au/0403/06-transformations.php>. APA Style Dwyer, T. (2004, Mar17). Transformations. M/C: A Journal of Media and Culture, 7, <http://www.media-culture.org.au/0403/06-transformations.php>

Online life is embedded within the complexes, organisations, power ratios, and conceptualisations of offline life. The ambiguities of the interaction between online and offline - the testing and questioning, asking and affirming of their match - make a vital part of their current phenomenology. One factor which seems to exert resistance - some form of implacability - however unexpectedly, is that of gender. Other categories, such as politics and nationality, seem to have similar, but more direct, effects. Online folklore is quite specific, and the folklore can be academic as analysts are affected by the same forces and experiences as other people. Firstly, it is claimed that gender is unimportant online - that you are free to be yourself, or whomsoever you choose. Mark Poster, who is not alone, claims: "one may experience directly the opposite gender by assuming it and enacting it in conversations" (1997: 223), which seems to confuse a temporary imagining with a long term imposed. Secondly, however, there are the repeated tales that online life is full of cross-gender impersonation and that, as a result, it is full of potential betrayal and disillusionment. Kolko writes: The stories of online cross-dressing that abound… often culminate in narratives of betrayal. In this accumulated body of scholarship, participants talk of how their notions of the world and their selves and others has been destabilized, rocked beyond recognition, until they are left feeling adrift, at sea, that they 'cannot trust anyone,' that 'everything online can be a lie,' that 'no one tells who they really are.' (1997: np). These stories seem a little contradictory. If gender is unimportant online, then how come it is such a source of anxiety? Often the anxiety seems concealed under a discourse of futurity, in which attention is given to what life online might become - with contradictions deleted - rather than giving attention to what actually happens or has happened. This move maintains the theory that the Internet is free of the effects of offline life, perhaps in compensation for increasing restrictions and insecurities in offline life. It also keeps the Internet in the realm of science fiction, where it is without history, and is cutting edge by default. People generally seem sure they can detect the gender of others (Suler 1996). A person might use a lot of emoticons and be female (Witmer & Katzman 1998: 6, 9), they might flame and be male (Baym 1995: 158, Herring 1994), they might not know American pantyhose sizes and be male (irrespective of if they come from a country which uses different sizings - most of the rest of the world - or are a woman who does not wear pantyhose). People read books by academics describing how the sexes use language differently in order to detect these differences - while, at the same time, others read them in order to fake better (Wright 2000). If people select gender neutral pronouns in a MOO, then others will not assume they do not have a gender, they will generally attempt to work it out (Kendall 1996: 217), and some research suggests that if a person refuses to reveal their offline gender then they will be dropped from interactions (O'Brien 1999: 90). Most of these ways of determining 'real gender', use offline gender clichés to make that detection, or to manufacture that production. Thus McRae, after arguing in favour of absolute gender freedom, remarks that if someone plays a woman and wants to "attract partners as 'female' [they] must craft a description within the realm of what is considered attractive" (1996: 250). They are likely to exaggerate conventions of gender (as with plastic surgery). As Kendall writes: "choosing one gender or another does nothing to change the expectations attached to particular gender identifications" (1996: 217). In fact, as people online can ignore the gender of those contradicting their expectations of gender, then those expectations may grow stronger. Categories of gender might strengthen rather than weaken. A performance which follows rules and conventions in order to convey a message, which to some extent any successful performance must, may not challenge the accepted conceptual order at all. As not all the rules and conventions of performance may be conscious or understood by performers, their performance may unintentionally harden those conventions. This is especially so as in Western online social practice, whatever the complexity of our theory, gender seems to be treated as an 'essential' and equated with an offline body. Further, gender impersonation appears to happen in specific circumstances, namely on IRC, or MOOs, or in games. It rarely if ever happens on Mailing Lists, where anonymity is rarer (names are often given in addresses, and email often signed with a gendered name), and people try to manifest real authentic identities, rather than play with possible identities. An experimental mailing list I was involved in, in which members, previously known to each other from another list, were anonymous and their gender not specified, was short lived. It did not become a site of play with, or 'beyond', gender. As well, people seem only disturbed when males are thought to be impersonating females - which indicates a degree of gender specificity itself. I have never seen a list of ways to detect whether a male avatar was female, while the opposite is common. This is not just anxiety from heterosexual males seeking sex partners but, in a famous case, occurred when women found that a supposedly female confidant was male (Van Gelder 1996, Stone 1995: 69-81). So why does this happen? Answers to such questions must be provisional, but it is probably connected with the role of women, in offline life, in maintaining and marking intimacy and support. We might over-quickly say that, offline (outside of male homosexual groups in which gender may function differently), an intimate relationship usually includes one woman. Emotional or support bonding is female. Male bonding has become almost suspect, particularly if it involves intimacy. We also live in a society with a common discourse about the decline of support through kinship, a rise in single person households, increased insecurity in work, and decline in state support for people in times of stress, at the very time that kinship no longer is able to give support (Castells 1997: 97). The Western generative atom of kinship, intimacy and support, approaches being the heterosexual pair bond. Wuthnow claimed in 1994 that, faced with these kinds of insecurities, 40% of American adults became members of small groups meeting regularly to provide support for members (1994: 45-50). There is no reason to assume the percentage has declined. Internet groups can be seen to function similarly; they are means by which people make contacts, provide help, discuss problems or interests, and sometimes get work - fibreculture being a case in point. There is often, in such groups, a fairly active 'off-group' life of correspondence and contact between particular members. Structurally, life which is off a mailing list, or in a private MOO room, approaches the structure of the dyadic, private and intimate pair bond, which should contain at least one woman. Finding out that a person you have been intimate with was not female, almost automatically changes the relationship from the realm of intimate and private into a public betrayal. Our private role and its vulnerabilities has broken into the public male domain and symbolically been exposed rather than shared. Gender functions as a way in which people interpret the actions of others. As Ten Have argues (2000), categorisation is one of the ways in which people decide what kinds of messages others are emitting, whether they have much in common and whether they can be trusted. The importance of particular categories can frequently be ascertained by how often they are requested - and gender is one of the most requested when unknown and when people are seeking support or intimacy. Because authenticity, or trying to find the truth of others, is important in Western thought about relationships, this truth becomes anchored in the 'real' body and the customs surrounding it. 'Truth' is confirmed the more private the information, and the more it is received offline. As a result, and because of models of intimacy, 'real gender' then becomes important and is central to current online life. It may also point to other ways in which the tension between the online and offline manifest, or in which an apparently abstract flow meets resistance. Works Cited Baym, Nancy (1995) "The Emergence of Community in Computer-Mediated Communication", in Steven G. Jones ed. Cybersociety: Computer-Mediated Communication and Community, Sage, Thousand Oaks. Castells, Manual (1997) The Information Age: Economy, Society and Culture Volume 2: the Power of Identity, Blackwell, 1997. Cherny, Lynn & Weise, Elizabeth R. ed. (1996) Wired Women: Gender and New Realities in Cyberspace, Seal Press, Seattle. Herring, Susan (1994) "Gender Differences in Computer-Mediated Communication: Bringing Familiar Baggage to the New Frontier", Keynote talk at panel entitled Making the Net*Work*: Is there a Z39.50 in gender communication?, American Library Association annual convention, Miami, June 27, 1994. <http://cpsr.org/cpsr/gender/herring.txt> Kendall, Lori (1996) "MUDder? I Hardly Know 'Er! Adventures of a feminist MUDder" in Cherny & Weise, 1996. Kolko, Beth (1997) "Discursive Citizenship: The Body Politic in Cyberspace", paper presented at the Creative Collaboration in Virtual Communities Conference, Sydney, Australia, February 1997. <http://www.arch.su.edu.au/kcdc/conferences/VC97/papers/kolko.php> McRae, Shannon (1996) "Coming Apart at the Seams: Sex, Text and the Virtual Body" in Cherny & Weise. O'Brien, Jodi (1999) "Gender (Re)production in Online Interaction", in M.A. Smith, & P. Kollock, eds. Communities in Cyberspace, Routledge, London. Poster, Mark (1997) "Cyberdemocracy", in David Holmes ed. Virtual Politics: Identity & Community in Cyberspace, Sage Publications, London. Stone, A. R. (1995) The War of Desire and Technology at the Close of the Mechanical Age, MIT Press. Suler, John (1996) "Do Boys Just Wanna Have Fun? Male Gender-Switching in Cyberspace (and how to detect it)". <http://www.rider.edu/users/suler/psycyber/genderswap.php> ten Have, Paul (2000) " 'hi, a/s/l please?': identification/categorisation in computer mediated communication" A paper/mosaic presented at the 'Sociaal-Wetenschappelijke Studiedagen 2000', Session ICT & Huiselijk Leven. Van Gelder, Lindsay (1996) "The Strange Case of the Electronic Lover", in Rob Kling ed Computerization and Controversy: Value Conflicts and Social Choices, 2nd Edition, Academic Press, San Diego. Witmar, D.F. & Katzman, S.L. “Smile When You Say That: Graphic Accents as Gender Markers” in Fay Sudweeks et al eds. Network & Netplay: Virtual Groups on the Internet, AAAI Press, MenloPark. Wright, Kathryn (2000) "Gender Bending in Games" <http://www.womengamers.com/articles/gender.php> Wuthnow, Robert (1994) Sharing the Journey: Support Groups and America's New Quest for Community, Free Press, NY. Links http://cpsr.org/cpsr/gender/herring.txt http://www.arch.su.edu.au/kcdc/conferences/VC97/papers/kolko.html http://www.rider.edu/users/suler/psycyber/genderswap.html http://www.womengamers.com/articles/gender.html%3e Citation reference for this article Substitute your date of access for Dn Month Year etc... MLA Style Marshall, Jonathan. "Resistances of Gender" M/C: A Journal of Media and Culture< http://www.media-culture.org.au/0308/06-resistances.php>. APA Style Marshall, J. (2003, Aug 26). Resistances of Gender. M/C: A Journal of Media and Culture, 6,< http://www.media-culture.org.au/0308/06-resistances.php>

Women in Universities Women have been fighting for the right to participate in universities since 1873, when Sophia Jex Blake went to court with her fight to enrol at Edinburgh University. In rejecting her application, one of the judges stated: It is a belief, widely entertained, that there is a great difference in the mental constitution of the two sexes, just as there is in their physical conformation. The powers and susceptibilities of women are as noble as those of men; but they are thought to be different, and, in particular, it is considered that they have not the same power of intense labour as men .... (Scutt 224) In Australia, from the 1850s to the 1880s, both the University of Sydney and The University of Melbourne refused to admit women as students. In 1879, the Chancellor of the University of Sydney suggested that: The best course to be taken by advocates of advanced education for women, would be to found some sort of affiliated college for them in the vicinity of the University ... if there really be a widespread wish on the part of young women for a higher education ..." (Scutt 228). Having finally won the right to study at university in 1881, and to enter the academic workforce, women are still finding many of the old prejudices remain. Numerous studies have demonstrated that women's experiences in academe are qualitatively different from men's and that women are systematically paid lower salaries than men of equivalent academic achievement, age and length of service (Bagilhole 431-47; Loder 713-4; McElrath 269-81;). Studies have shown that differences in the experiences of male and female faculty are largely explained by gender (Booth & Burton 312-33; Everett 159-75; Over & Lancaster 309-18; Ready 7) and sex discrimination is highlighted as an ongoing contributor to the inequity (Allport 5-8; Hall & Swadener 1; Tuohy 8). A recent UNESCO-Commonwealth (http://www.unesco.org/) report states that: ... in spite of advances which women have made in many areas of public life in the past two decades, in the area of higher education management they are still a long way from participating on the same footing as men. With hardly an exception, the global picture is one of men outnumbering women at about five to one at middle management level and at about twenty to one at senior management level (Singh 4). The introduction in Australia of Sex Discrimination legislation (http://www.hreoc.gov.au/sex_discrimination/) in 1984 and more recently, Affirmative Action policies ( http://www.austlii.edu.au/) in employment and promotion rounds in some universities has not improved women's situation to the extent expected. In 1978, women held 16% of full time academic posts while gaining 25% of all higher degrees and 30% of undergraduate degrees (Commonwealth Government statistics cited by Over and McKenzie 61-71). In 1999, 54% of students were women yet women's participation in academe had only increased to 35% (DETYA) (http://www.deet.gov.au/). Women are mainly employed at the lowest academic levels. In 1999, 72% of women were employed at Levels A and B (Associate Lecturer/Lecturer) compared to 46% of men, with only 8% of women reaching Levels D and E (Associate Professor/Professor) compared to 26% of men. Women continue to be clustered in the traditionally female areas of Health, Education and Arts while few seem to have successfully broken through the barriers in the traditionally male areas of Engineering, Architecture or Agriculture (DETYA) (http://www.deet.gov.au/). Business has traditionally been viewed as a male preserve but enrolments have increased to the point where women almost equal men. However, the staff ratio of men to women remains very low at 70/30 (DETYA) (http://www.deet.gov.au/). The slow growth rate for women in academe belies the fact that more women than men are now completing university degrees. The purpose of this study was to determine how well the experiences of academic women in the male-dominated faculties of business and commerce, reflect the literature on women in universities, in general. Previous empirical studies have found inequitable treatment of women without necessarily exploring the processes of discrimination. The Study This study involved interviews with academic women who had been employed in faculties of business and commerce for at least five years. The research used the 'snowballing' technique: participants initially comprised women known to me but as these women told female colleagues of my study I was given the names of other women who were willing to participate. Participants comprised twenty-one women from three universities in Western Australia, two universities in New South Wales and one Victorian university. One woman had recently left academe and started her own business because of discriminatory practices she had encountered and another was contemplating leaving. In each university, women comprised a minority of the faculty and felt disadvantaged in some way. A semi-structured interview was used to explore with the women the issues that had been identified from previous studies of sex discrimination in the academic profession. Open-ended questions were used and the interviews conducted face to face, or, in the case of those interstate, via telephone or email. The women spoke frankly about their experiences. Findings and Discussion Promotion Each of the women in this study said that their university had established an internal promotion policy based on merit. However, they felt the greatest problem they had encountered in gaining promotion was in determining the criteria upon which they would be judged each year, and in meeting those criteria. "I have been chasing promotion for over five years. At first I was told that I would not be promoted until I got my masters degree so I worked really hard to complete it but then a male colleague was promoted without a masters. Once I got the masters I was told I needed to publish to be promoted but in the next year someone else was promoted without any publications. You go all out to meet the criteria each year but in the next year the promotions committee changes and so do the criteria for that year"(Lecturer applying for Senior Lecturer position). The promotion procedure at one university was explained by a Senior Lecturer who had served on promotion committees on two occasions. "There are about ten criteria upon which promotion can be based. When the applications are received we all get together to determine which are the criteria to be applied. In the last promotion round only four of the ten criteria were used so only people satisfying those criteria were selected." When asked whether the criteria were the same as the previous year she replied: "Last year there was more emphasis on qualifications and publications. This year community involvement and involvement in university affairs were judged as more important ... it varies from year to year". On questioning about the promotion procedures at their universities, women stated they were largely dissatisfied with the process, that they were presumed to be satisfied with their lot while the men were actively encouraged to apply. "I was told not to bother to apply (for a senior lecturer position) as I would not get it ... that there was a queue of people to be promoted before me - (named males) - and until they were promoted, I would not be considered" (Lecturer). "The position was advertised with a specific male applicant in mind and specifically excluded me by stating that the appointee must have supervisory experience. Women in my department are not given the opportunity to supervise students so I didn't even bother applying."(Lecturer aspiring to a Senior Lecturer position). One woman, upon inquiring why she was not promoted, was told that she should be grateful to have tenure and asked why she wanted to be promoted, anyway. "They would never have said that to a male, they would have expected a male to be working towards promotion" (Associate Lecturer). All women interviewed stated that they had problems keeping up with the 'goal posts' which moved from year to year. The 'moving of the goal posts' is one means by which universities are able to maintain the position of women at lower levels. Unsurprisingly, some women said they felt that promotion at their university was based on politics rather than merit. However, defining merit in universities is problematic. According to Burton (430), definitions of what is meritorious depend upon the power of particular groups to define it and, as a result, can change. The narrow view of merit is 'the best person for the job' which Burton (113) describes as an "overwhelming tendency to select in your own image". Burton (430) and Allport (5) claim universities define merit along male cultural lines with current selection, remuneration and career progression practices strongly influenced by an underlying gender bias. Burton (430) argues that there is still a tendency for work to be ranked as 'men's' or women's work with lower status attributed to the latter and an assumption that different skills and abilities are needed for each. Over and McKenzie (61-71) claim that women are disadvantaged by the fact that invalid merit criteria are applied to them which men as a group are more likely to satisfy. They state that the academic careers of most women do not fit the stereotypic male experience and it is mainly men who decide whether women should be promoted. At one university in the study, the merit criteria for senior lecturer include the requirement that aspirants have a number of overseas conference presentations. "Some of us are single working mothers and overseas conference attendance is out of the question because who's going to mind our children while we are away? The senior males were astonished when I mentioned that this was a problem for me. It had never occurred to them" (Associate Lecturer on why women at her university do not apply for promotion). Family Responsibilities The women commented on the numerous difficulties they had encountered in combining an academic career with responsibility for children. They felt that certain male faculty members perceived married women with children as lacking in career commitment, whereas married men with families were viewed as being more stable and committed to their careers. One married woman claimed that when she needed to go home to tend a sick child, her male Head of Department told her she should "get her priorities right". In 1992, Family Responsibility provisions were added to the Sex Discrimination Act (http://scaleplus.law.gov.au/html/pasteact/0/171/top.htm). However, it would appear that individual practice doesn't always follow as a result of changes in policy. Equal Pay On the subject of equal pay for equal work, the women said that they were often paid lower wages than their male colleagues despite having higher qualifications and equivalent teaching and research experience. Some women felt that the barriers between academic levels were used to artificially maintain the wage gap between men and women, regardless of qualifications and ability. This was felt to be particularly the case between the levels of Associate Lecturer (Level A) and Lecturer (Level B). "They find excuses to keep you at Associate Lecturer so that they can pay you less to do the same work that you would be doing as a lecturer ... lecturing, coordinating units and so on"(Associate Lecturer). "There are no men below Lecturer in my Department, either lecturing or with Masters degrees. As soon as they get their Masters they are promoted to Lecturer.... I'm coordinating units as an Associate Lecturer while some male lecturers have less responsibility' (Associate Lecturer with Masters degree and publications) Two women said that they had been performing higher level duties (Level B) for up to five years while working on their Masters but their university refused to pay them at the higher level until they had completed their degree. Even when they satisfied all the requirements for the Masters degree and had a letter from their supervisor saying they had satisfied all the requirements, the university refused to pay them until they had actually graduated, which was some time later. Shortly afterwards their university took on two men to perform the same duties, paying these at the higher level even though they had not completed a masters degree. One former lecturer claimed that she was employed at a time when there was a large turnover of staff in her department. A number of new staff were appointed of whom she was the only female. Although she and the other new staff were all employed at Lecturer Level B, it wasn't until later on that she discovered that the men were appointed at the top of the Lecturer salary scale while she was appointed at the bottom, with a salary differential of about10 000pa. This was despite the fact that both she and the men had similar qualifications and work experience at commencement. Teaching Loads Another complaint by women concerned inequitable teaching loads. An analysis in one Business School showed that women had higher teaching loads while men were given more time off for research. The women complained that the supervision of post-graduate students was divided up between the men, and women were excluded. Since research publication and student supervision are usually the most highly ranked criteria in academic promotion rounds, women who are not given the opportunity to participate in these areas are disadvantaged when applying for promotion. This problem is compounded since women are overwhelmingly employed at the lower levels where responsibility for the majority of teaching takes place. This leaves them with little time left to devote to research even if given the opportunity. The women also said they were often pressured into taking on higher duties than those prescribed in the Position Classification Standards for their level. They tended to acquiesce because of their need to prove they were better than men to gain promotion. One woman said that the extra administrative duties she had been given meant that she had less time for research which actually reduced her prospects for tenure and promotion. She said she didn't dare complain as the men in her department would use it as an excuse to question her commitment to her job. Conclusion An examination of women's perceptions and experiences in the workplace can help us understand the informal processes that work against women. The experiences of the women discussed in this paper provide an insight into the subtle processes that continue to operate in some higher education institutions to prevent women from reaching their full potential. Although equal opportunity legislation (http://www.hreoc.gov.au/about_the_commission/legislation/index.html) has been enacted to prevent discrimination and disadvantage to women, the implementation of policy does not always filter through to the operational levels. It is still possible to circumvent legislation in subtle ways, perhaps without even being aware that these practices are discriminative. The women in this study spoke frankly about their experiences and the difficulties they had encountered in gaining equal recognition to men, with very few satisfied that they were receiving equitable treatment. The women felt that their work was not valued as highly as that of the men they worked with and they were given less opportunities for advancement. Overall, the interviews with the women revealed interesting insights into their experiences in pursuing academic careers and in trying to gain recognition for their achievements. The collective experiences of the women provide an insight into the subtle ways in which disadvantage can be engendered. The findings of this study have serious implications for university administrators, particularly deans and heads of schools. There are many well-qualified women academics and universities cannot afford to overlook the valuable contribution these women can make to teaching, research and university governance. References Allport, Caroline. 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Tuohy, John. "Sex Discrimination Infects Med Schools: Women Say Bias Blocks Chances for Advancement". USA Today2000. 8. Links http://www.unesco.org/ http://www.deet.gov.au/ http://www.hreoc.gov.au/sex_discrimination/ http://www.hreoc.gov.au/about_the_commission/legislation/index.html http://www.austlii.edu.au/cgibin/disp.pl/au/legis/cth/consol%5fact/aaeofwa 1986634/?query=title+%28+%22affirmative+action%22+%29 http://scaleplus.law.gov.au/html/pasteact/0/171/top.htm Citation reference for this article MLA Style Ellis-Newman, Jennifer. "Women and Work" M/C: A Journal of Media and Culture 4.5 (2001). [your date of access] < http://www.media-culture.org.au/0111/Ellis-Newman.xml >. Chicago Style Ellis-Newman, Jennifer, "Women and Work" M/C: A Journal of Media and Culture 4, no. 5 (2001), < http://www.media-culture.org.au/0111/Ellis-Newman.xml > ([your date of access]). APA Style Ellis-Newman, Jennifer. (2001) Women and Work. M/C: A Journal of Media and Culture 4(5). < http://www.media-culture.org.au/0111/Ellis-Newman.xml > ([your date of access]).

Cohesion as a term connotes attraction, unity, and commonness amongst discrete entities. Considering cohesion as a concept is timely with the recent rise of network culture, which comes with both subtle and radical changes in how people connect with, position themselves in relation to, and understand other constituents of society (cf. Varnelis; Castells; Jenkins et al.). Such dis- and inter-connections signify an imminent and immanent epistemological challenge we must confront: how can we understand inherently multi-faceted subjects, components of which are in constant transformation? For researchers, disciplinary complexity is one of the main implications of this situation. While disciplinary integration may be an effective or vital component in pursuit of knowledge (cf. Nicolescu) it may also impart significant conceptual and pragmatic conflicts. What are possible ways to coalesce multiple dimensions of reality that can lead to conceptually cohesive and useful knowledge production? This issue of M/C Journal attempts to answer this question by looking at different perspectives on the notion of cohesion across topical and disciplinary boundaries. Our premise for exploring ‘cohesion’ in this issue is two-fold: first, there is a need to understand the conceptual and experiential significance of social cohesion in the increasingly urbanised and networked contemporary world. In the 1997 OECD report, Societal Cohesion and the Globalising Economy, Michalski, Miller, and Stevens attribute ‘strains of the fabric of OECD societies’ to global economic and political changes, as well as the rapid technological progress. The World Bank places social cohesion as a metonym for social capital; they argue that social cohesion is ‘critical for societies to prosper economically and develop sustainably,’ and that it is ‘the glue’ that holds constituents of the society together. While it is true that the need to build bonds between human beings, and to bring together otherwise disparate experiences and aspirations is evermore crucial to a sustainable future for the world, we doubt that the current pervasive view of cohesion as a measurable parameter for ideal harmony and unity. Rather, in this uncertainty we see opportunities for re-examining the existing definitions of cohesion and further shaping different versions of social/community strengthening. If social cohesion is inherent in the relationships between and amongst entities, ideologies or experiences disagreement and difference or transition are as important or integral as shared ideas. Anheier, Gerhards and Romo have re-imagined Bourdieu’s view of positions individuals inhabit within social spaces as a ‘network, or a configuration, of objective relations among positions.’ From this view the merging of individuals or groups into a cohesive whole becomes less important than the coming together, sometimes only briefly, of ideas into a dynamic and complicated matrix – in other words, the shaping of togetherness through temporary adhesive connections amongst individuals managing various such adhesive networks. We are not necessarily questioning the obvious advantages of a unified society. Rather, we are suggesting a need to enquire into new ways of approaching cohesion, and subsequent implications in viewing, governing, and living in society today, and tomorrow. The second reason for considering cohesion is the development of network technologies, which are embedded in everyday life. Network technologies engender and accentuate multiplicities: multifaceted self-identity, multitasking, and multisensorial experience via interactive media, for example. As we transition from the current network era towards that of ubiquitous computing (ubicomp), our social and technological systems and practices become modular-like (Choi, Foth and Hearn), resonating with what Stone calls ‘continuous partial attention.’ Practice of multi-media communication – for example, concurrently watching television while chatting on Skype on the computer and texting on the mobile phone; another example is Habuchi’s notion of ‘telecocoon’ in which a multitude of constant and partial connections with small, insular social relations are maintained through always-on network technologies. The spatio-temporal zone that is made available, created, and extended by network technologies for expression of the self and communication with others is an inherently in-between space bridging what can be generally considered dichotomous. In this environment, it is cohesion that validates a networked entity by giving it a unified form and/or voice amongst its distributed constituents. The scale of such cohesive process varies from small (individual) to large (collective); examples include individual and community, respectively. As Castells (7) notes, while technology is not entirely responsible for social change, it embodies the capacity for change. Cohesion then, is perhaps best understood as inherently transformative. Thus examining cohesion as a phenomenon should not be focused on the ‘connections’ amongst individual entities but should concern what triggers, sustains, and suspends adhesive interactions, and how such processes relates to overall cohesion within the concerned subject. This notion resonates with the connection – access relation in understanding network culture. As Choi asserts, ‘in a network environment where the connection is a primal element, connection itself cannot be the rationale for interaction; rather, it is access – the act of accessing and being accessed – that becomes the prime motive for participation in network interactions’ (104). This issue of M/C Journal brings together diverse articles that explore the dynamic and challenging concept of cohesion in the current era, where technological, cultural, and structural conditions rapidly co-evolve through communicative networks, thereby reshaping the ontological and epistemological dimensions of various societies. The feature article by Holmes Cohesion, Adhesion and Incoherence explores the creation of a cohesive visual identity for a collective via digital and print-media. Her paper illustrates the ways in which Flickr participants communicate with each other, and how it is possible for networks to come together in an organically cohesive way, if only temporarily. Holmes also provides and insight into the process of and obstacles to establishing and maintaining a cohesive group identity. This feature article provides a framework for the issue as whole that shows how cohesive identity is created through ‘negotiation’ confirms our view that it’s in constant transformation. It also serves as a launching pad for the other articles to continue deconstructing cohesion as a cohesive concept. Glover turns the focus to policy making in the cultural sector. In his paper Failed Fantasies of Cohesion he examines the fantasy of cohesion as fundamental to whole-of-government cultural policy-making undertaken within Arts Queensland in the 1990s and 2000s. The emphasis in this paper is the complexity of cohesion as a critical factor in cultural policy making, and also the paradox that cohesion presents. In the quest for cohesion the potential for important and rich dissent can be discouraged. As Glover eloquently argues, when cohesion is lost all is not lost. This embracing of both the flaws in and potential of cohesion is carried in Publish or Perish. Martin puts forward possible strategies for university presses to work as a cohesive force between emerging writers and the writing industry. He examines the inter-relationship between university presses and the broader publishing industry, and asks whether broader access and sustained co-operation between creative writing departments and university publishing houses or presses could result in a new version of cohesion in the Australian literary landscape. He presents a holistic contour of the contemporary literary industry, using the University of Western Australia and the University of Western Sydney as examples of how entities with competing agendas can come together in a mutually beneficial and innovative way. Leder and colleagues bring the focus to the individual techno-social experience, as exemplified in their ToTeM (Tales of Things and Electronic Memory) project. This project addresses social cohesion through combining personal narratives with Web2.0 and tagging technologies to create a network of shared object-related memories. This paper accentuates the pluralistic nature of cohesion and thus calls for a multiplicity of approaches to cohesion. This issue closes with an artistic piece by Kari Gislason. His personal essay Independent People provides an exploration of Iceland’s financial collapse and its disconnection with the European Union, and calls into question whether a cohesive relationship with its neighbours is possible for or even desired by the Icelandic people. This discussion is played out against the backdrop of competing national identities in his own life and the search for unity. It is in this problematising and challenging of cohesion as a static or permanent state of agreement that this issue found its own cohesive thread. References Anheier, Helmut, Jurgen Gerhards, and P. Romo. “Forms of capital and social structure in cultural fields: Examining Bourdieu’s Social Topography.” The American Journal of Sociology 100.4 (1995) 859-903. Bordieu, Pierre. “Social Space and Symbolic Power.” Sociological Review 7.1 (1989) 14-25. Castells, Manuel. The Rise of the Network Society. Cambridge, MA: Blackwell Publishers, 1996. Choi, Jaz Hee-jeong. "The City, Self, and Connections: Transyouth and Urban Social Networking in Seoul." Youth, Society and Mobile Media in Asia. Eds. Stephanie Hemelryk Donald, Theresa Anderson and Damien Spry. London, New York: Routledge, 2010. 88-107. Choi, Jaz Hee-jeong, Marcus Foth, and Greg Hearn. "Site Specific Mobility and Connection in Korea: Bangs (Rooms) between Public and Private Spaces." Technology in Society 31.2 (2009). Habuchi, Ichiyo. "Accelerated Reflexivity." Personal, Portable, Pedestrian : Mobile Phones in Japanese Life. Eds. Mizuko Ito, Daisuke Okabe and Misa Matsuda. Cambridge, Mass.: MIT Press, 2005. 165-82. Jenkins, Henry, et al. "Confronting the Challenges of Participatory Culture: Media Education for the 21st Century". 2006. 6 Nov. 2006. ‹http://www.digitallearning.macfound.org/site/c.enJLKQNlFiG/b.2108773/apps/nl/content2.asp?content_id=%7BCD911571-0240-4714-A93B-1D0C07C7B6C1%7D&notoc=1 >. Michalski, Wolfgang, Riel Miller, and Barrie Stevens. "Economic Flexibility and Societal Cohesion in the Twenty-First Century." Societal Cohesion and the Globalising Economy. Ed. OECD. Paris: OECD, 1997. 7-26. Nicolescu, Basarab. Manifesto of Transdisciplinarity. Trans. Karen-Claire Voss. New York: State University of New York Press, 2002. Stone, Linda. "Attention: The *Real* Aphrodisiac." O'Reilly Media Emerging Technology Conference. Varnelis, Kazys. Networked Publics. Ed. Annenberg Center for Communication, University of Southern California. Cambridge, Mass.: MIT Press, 2008. World Bank. "Social Capital: The Glue Holding Society Together". 2001. March 18 2010. ‹http://www.worldbank.org/html/prddr/trans/augsepoct00/boxpage31.htm >.