Дисертації з теми "Digital media – Social aspects – Canada"
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Chatur, Noorin. "Political outcomes of digital conversations : case study of the Facebook group "Canadians against proroguing parliament"." Thesis, Lethbridge, Alta. : University of Lethbridge, Dept. of Political Science, 2011, 2011. http://hdl.handle.net/10133/3100.
Повний текст джерела171 leaves ; 29 cm
Pelletier, Johanne. "A matter of time : digital patina and timeboundedness in new media." Thesis, McGill University, 2005. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=98571.
Повний текст джерелаZhu, Jun Chao. "The evolution of official media reports on video games :a case study of the People's Daily." Thesis, University of Macau, 2018. http://umaclib3.umac.mo/record=b3953768.
Повний текст джерелаTollemache, Catherine Elizabeth Ann. "How do new media technologies reconfigure the experience of watching and being watched?" Thesis, Bucks New University, 2012. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.714454.
Повний текст джерелаBlicharz, Marta. "The corrosive moment : a look at the apocalyptic glitch." Thesis, Lethbridge, Alta. : University of Lethbridge, Dept. of New Media, c2012, 2012. http://hdl.handle.net/10133/3245.
Повний текст джерелаvii, 113 leaves ; col. ill. ; 29 cm
Lashgari, Maryam. "Digital Marketing Strategy:B2B and Stakeholders Communication." Doctoral thesis, KTH, Skolan för industriell teknik och management (ITM), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-220144.
Повний текст джерелаQC 20171219
Walton, Shireen Marion. "Camera Iranica : popular digital photography in/of Iran." Thesis, University of Oxford, 2015. https://ora.ox.ac.uk/objects/uuid:7f6516bf-64c6-4551-b58c-08e42915183f.
Повний текст джерелаLiu, Yi Ying. ""Old wine in new digital bottles" :an examination of the use of different forms of headlines in the context of multiple-media platforms and similar content : a case study of The Beijing News." Thesis, University of Macau, 2017. http://umaclib3.umac.mo/record=b3690623.
Повний текст джерелаHuq, Md Azizul. "Maintaining Long-Distance Childhood Friendships Using Digital Technology." Thesis, Umeå universitet, Institutionen för informatik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185313.
Повний текст джерелаMilton-Smith, Melissa. "A conversation on globalisation and digital art." University of Western Australia. Communication Studies Discipline Group, 2008. http://theses.library.uwa.edu.au/adt-WU2009.0057.
Повний текст джерелаUrista, Mark A. "A study of Myspace and Facebook from the perspectives of uses and gratification and impression management." Scholarly Commons, 2008. https://scholarlycommons.pacific.edu/uop_etds/687.
Повний текст джерелаRiley, Will. "We the undersigned." Thesis, Atlanta, Ga. : Georgia Institute of Technology, 2009. http://hdl.handle.net/1853/28102.
Повний текст джерелаCommittee Chair: DiSalvo, Carl; Committee Member: Bogost, Ian; Committee Member: Klein, Hans; Committee Member: Murray, Janet; Committee Member: Pearce, Celia
James, Rina Lynne. "The Efficacy of Virtual Protest: Linking Digital Tactics to Outcomes in Activist Campaigns." PDXScholar, 2017. https://pdxscholar.library.pdx.edu/open_access_etds/4008.
Повний текст джерелаTran, Gina A. "Investigating E-servicescape, Trust, E-WOM, and Customer Loyalty." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc699848/.
Повний текст джерелаLutz, Barend Frederik. "Public digital media and democracy : constructing instruments for measuring expressions of support for democracy on Twitter." Thesis, Stellenbosch : Stellenbosch University, 2013. http://hdl.handle.net/10019.1/79986.
Повний текст джерелаENGLISH ABSTRACT: The constant growth in information and communications technology (ICT) broadens the capabilities of researchers to understand and interpret the social world. New multidisciplinary methods of measuring social realities are constantly being developed and improved. This methodological study aims to incorporate novel methods of automated, computerised content- and sentiment analysis software in order to produce a usable instrument for measuring public expressions on democracy from the social network site, Twitter. Adapting methods developed by O‟Connor et al. (2010) and using an online platform called Chatterbox Analytics Ltd., this study attempts to complement traditional survey research data on democracy. The creation of this method allows researchers to automatically and without deep programming knowledge, extract and analyse opinionated data from a substantial segment of the population, namely Twitter users. This is the first study, as far as this researcher is aware, that develops automated instruments for the measurement of expressions on democracy from online social networks. The rationale for the development of this instrument lies in the apparent recent rise in negative sentiment on democracy in academic spheres and political realities alike. Throughout history support for democracy has swayed, which in turn placed democracy on a rocky path of development. As negative opinions on democracy became overwhelming this system of governance was forced to adapt by changing its core structure. This could be the case again today. Authors such as Crozier, Huntington and Watunaki (1975) have already warned of a crisis of democracy in the 1970s. More recently authors such as Dalton (2004) and van Beek (2012) expressed opinions indicating that globally citizens are steadily becoming more critical of political parties, politicians, political policies and the whole democratic process. These negative sentiments might be indicative of what van Beek (2012:12) calls “an erosion in support for democracy”. Traditional survey projects examining opinions on democracy, such as the World Values Survey, offer insights into global expressions on democracy, but are time consuming, costly and complicated to conduct. The method developed in this study allows researchers to complement traditional survey data with insights that are automatically gathered and analysed from the influential social media network, Twitter. This introductory study finds that automated analysis of expressions on democracy from Twitter is indeed feasible. In order to express the extent to which the developed method is feasible, this study offers an example case, examining expressions on democracy from Twitter for the period of 1 May to 31 July 2012. Furthermore the study offers a quantitative manual evaluation of the accuracy of the developed measurement instrument. With the present level of content- and sentiment analysis technology this study finds that the accuracy of the results from this method, though informative, is still limited. The study therefore concludes with an advisory section highlighting methods for future studies to improve on the accuracy of this measurement instrument.
AFRIKAANSE OPSOMMING: Deur die konstante groei in inligting- en kommunikasietegnologie (IKT) word die veld waaruit navorsers kan put om die sosiale wêreld te verstaan en te interpreteer al groter. Nuwe multidissiplinêre metingsmetodes om die sosiale werklikheid te verstaan, word konstant ontwikkel en verbeter. Hierdie metodologiese studie beoog om nuwe metodes van geoutomatiseerde, gerekenaariseerde, inhouds- en sentimentanalisesagteware saam te voeg om 'n bruikbare instrument vir die meting van publieke uitsprake oor demokrasie, op die sosiale netwerk Twitter te skep. Metodes wat deur O'Connor et al. (2010) en die aanlyn platform, Chatterbox Analytics Ltd ontwikkel is, is aangepas om 'n instrument te skep wat gebruik kan word om by te dra tot tradisionele opname-navorsingsdata oor demokrasie. Hierdie nuwe metode sal navorsers toelaat om outomaties en sonder veel programmeringsvaardighede opiniegelaaide data van 'n beduidende segment van die samelewing, naamlik Twitter gebruikers, te verkry en te analiseer. Hierdie is die eerste studie, sover hierdie navorser bewus is, wat geoutomatiseerde instrumente ontwikkel vir die meting van uitsprake oor demokrasie op sosiale netwerke. Die beweegrede vir die ontwikkeling van hierdie instrument vloei uit die oënskynlike onlangse styging in negatiewe sentiment oor demokrasie in sowel akademiese- as politieke sirkels. Die ondersteuning vir demokrasie het dwarsdeur die geskiedenis sy hoogte en laagtepunte gehad en hierdie onsekerheid het die ontwikkelingspad van demokrasie taamlik met dorings besaai. Die hele kernstruktuur van híérdie regeringsisteem was geforseer om hewig aan te pas elke keer wanneer die negatiewe opinies oor demokrasie oorweldigend geraak het. Dit wil voorkom asof demokrasie weer op die rand van verandering is. Skrywers soos Crozier, Huntington en Watunaki (1975) het alreeds in die 1970's gewaarsku teen 'n krisis rondom demokrasie. Meer onlangs het skrywers soos Dalton (2004) en van Beek (2012) opinies gelug dat burgers reg oor die wêreld stadig maar seker besig is om meer krities op politieke partye, politici en oor politieke beleide en die demokratiese proses in geheel raak. Hierdie negatiewe sentimente mag dalk 'n aanduiding wees van “'n erosie in die ondersteuning van demokrasie,”, soos Van Beek (2012:12) dit noem. Tradisionele opname-navorsingsprojekte wat na opinies oor demokrasie kyk, soos die „World Values Survey‟, bied wel 'n blik op globale uitsprake oor demokrasie, maar is duur, tydsaam en moeilik om deur te voer. Die metode wat in hierdie studie ontwikkel is, kan bykomende insigte tot tradisionele opname-navorsingsprojekte bring. Díé insigte word outomaties ingesamel en geanaliseer vanuit die invloedryke sosiale netwerk, Twitter. Hierdie inleidende studie bevind dat geoutomatiseerde analise van uitsprake oor demokrasie op Twittter inderdaad moontlik is. Ten einde die mate van sukses van hierdie metode wat ontwikkel is te illustreer, analiseer hierdie studie 'n datagreep van uitsprake oor demokrasie uit Twitter oor die tydperk 1 Mei tot 31 Julie 2012. Hierbenewens bied die studie ook 'n kwantitatiewe waardasie per hand wat die akkuraatheid van die ontwikkelde meetingsinstrument toets. Met die huidige ontwikkelingsvlak van inhouds- en sentiment-analisetegnologie vind hierdie studie dat die akkuraatheid van hierdie metode, alhoewel informatief is, tog beperk is. Die studie sluit af met 'n afdeling wat advies oor hoe verdere studies die akkuraatheid van hierdie meetinstrument kan verbeter, toelig.
Petursdottir, Greta, and Sandra Nutti. "Att vara både här och där : En kvalitativ studie av hur unga vuxna upplever en växlande närvaro mellan en digital och analog värld." Thesis, Umeå universitet, Institutionen för informatik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-135332.
Повний текст джерелаTallberg, Marina. "How can physical activity be enhanced through digital rewards? : An experiment where number of steps is rewarded with social media screen time." Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-84767.
Повний текст джерелаGriborn, Evelina. "Value co-creation in the digital media landscape : Exploring organizing logic shaped by layered modularity." Thesis, Umeå universitet, Institutionen för informatik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122231.
Повний текст джерелаGavard, Sandra. "Photo-graft : a critical analysis of image manipulation." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape9/PQDD_0015/MQ54990.pdf.
Повний текст джерелаEkberg, Robin, and Gina Michelle Svensson. "Alternative Media Online News during the Covid-19 Pandemic: within a Swedish Context : A comparative content analysis of Alternative Media and Mainstream media newspapers online in Sweden during the coverage of the coronavirus pandemic." Thesis, Jönköping University, JTH, Avdelningen för datateknik och informatik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53830.
Повний текст джерелаGrindle, Mark. "The power of digital storytelling to influence human behaviour." Thesis, University of Stirling, 2014. http://hdl.handle.net/1893/21800.
Повний текст джерелаGrošelj, Darja. "Keeping up with technologies : revisiting the meaning and role of Internet access in digital inclusion." Thesis, University of Oxford, 2015. http://ora.ox.ac.uk/objects/uuid:5f5b5b31-2428-4723-b649-b3e8efd7356f.
Повний текст джерелаCraig, Rushing Stephanie Nicole. "Use of Media Technologies by Native American Teens and Young Adults: Evaluating their Utility for Designing Culturally-Appropriate Sexual Health Interventions Targeting Native Youth in the Pacific Northwest." PDXScholar, 2010. https://pdxscholar.library.pdx.edu/open_access_etds/24.
Повний текст джерелаKallin, Maria. "Community Policing with support of digitalcommunication channels." Thesis, Mittuniversitetet, Avdelningen för data- och systemvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-36851.
Повний текст джерелаBrudvik, Vigdis, and Agnes Törnerud. "Digital Musik och Algoritmer : En användarstudie om hur Spotify's algoritmer påverkar unga vuxnas musikkonsumtion." Thesis, Uppsala universitet, Institutionen för informatik och media, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-446286.
Повний текст джерелаDenna studie ämnar undersöka hur den generation unga vuxna som vuxit upp i ett digitaliserat samhälle förhåller sig till de algoritmer som styr dem på Spotify, hur de upplever personifieringen på plattformen och hur algoritmerna påverkar deras flöden. Syftet är att undersöka och belysa hur unga vuxna upplever och förhåller sig till effekterna av Spotifys algoritmer i kontext till deras musikkonsumtion. Undersökningen baseras på sex stycken utförda kvalitativa djupintervjuer med unga vuxna i åldrarna 20-30 år som studerar vid Uppsala Universitet. Djupintervjuerna har transkriberats, kodats och därefter analyserats med hjälp av tematisk narrativ analys. Kapitlet för resultat och analys är hopslagna och där sammankopplas respondenternas narrativ beståendes av deras upplevelser och värderingar ihop med det teoretiska ramverket. Uppsatsen avslutas med ett avsnitt innehållandes slutdiskussion där även tidigare forskning vävs in. Resultatet visar att användare anser att algoritmer i huvudsak haft en positiv påverkan på deras musikkonsumtion. Majoriteten av respondenterna i denna studie beskriver att de föredrar Spotifys färdiggjorda spellistor (som skapats av algoritmer), och att de gärna tar del av ett personifierat innehåll. Problematiken är dock att få av respondenter utger sig för att vara fullt medvetna om algoritmerna och hur de styr dem, vilket innebär en risk att de lotsas mot vissa musikpreferenser utan att vara medvetna om det. Detta analyseras därför vidare med hjälp av tidigare forskning samt studiens teoretiska ramverk och nyckelbegrepp.
Atinuke, Jimoh Rashidat. "Investigating the use of social networking via mobile phone as an extension tool in small-scale (emerging) agriculture in selected farming communities in the Cacadu District." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/18398.
Повний текст джерелаMiteche, Sacha Patrick. "A mobile phone solution for ad-hoc hitch-hiking in South Africa." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1013340.
Повний текст джерелаLorinius, Michelle, and Linnea Östberg. "IKT-verktyg slår inte det fysiska mötet : En jämförande fallstudie om chefers kommunikation på distans och på plats." Thesis, Linköpings universitet, Informatik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-166898.
Повний текст джерелаInformation and communication technology (ICT) tools are getting more important in organizations, both when employees are working at the same location as their manager as well as when employees are working remotely at other locations. Working remotely have led to new conditions for managers and communication, something perceived more complicated than when employees are at the same location as managers (DeRosa et al., 2004; Alistoun & Upfold, 2012; Van Quaquebeke & Felps, 2018). ICT tools are a prerequisite for communication when employees are working remotely (Sivunen, 2008; Kraft, 2019; Darics, 2020) and knowledge of which communication channels are used by managers at what occasions may be a way of improving communication (Kayworth & Leidner, 2000). The purpose of the study is therefore to increase the understanding of managers communication with ICT tools. Further, we want to investigate if there are similarities and differences regarding managers communication and choice of communication channel when employees are working remotely or on-site. The study's approach is qualitative, abductive and hermeneutic. Semi-structured interviews with twelve managers from ten organizations were conducted. The sampling consisted of a combination of purposive, snowball and convenience sampling. The data analysis was thematic analysis. Six occasions for communication were identified. The occasions for communication were the same both remotely and on site. Another five themes for similarities and differences were detected. We found that the occasions for communication does not differ depending on distance, but rather that the difference lies in how the communication is carried out. In addition, we have found that communication at distance leadership poses more challenges than on-site communication. The study also show that communication may be easier if emoticons are used more frequently and if video calls are used when needed, that is, when non-verbal communication reinforces and clarifies the message. In this way, communication can become more effective as fewer misunderstandings arise since it is easier to establish mutual meaning. Video calls may also make communication more time efficient as less time is needed for clearing up misunderstandings. However, video calls are not commonly used due to lack of habit using the tool. Therefore, new behaviors and habits should be created in order for managers to make efficient use of ICT tools. In addition, we have found that a good relationship is important for communication remotely to be effective. Therefore, managers regularly need to physically meet their employees working remotely as the relationship is perceived to get better with physical meetings.
Burns, Richard Dehler. "Towards a communication assessment method : an examination of the media treatment of social policy and free trade." Thesis, 1996. http://hdl.handle.net/2429/5760.
Повний текст джерелаYi, Kŏn-ho. "Agenda setting effects in the digital age: uses and effects of online media." Thesis, 2005. http://hdl.handle.net/2152/1606.
Повний текст джерелаYi, Kŏn-ho 1967. "Agenda setting effects in the digital age : uses and effects of online media." 2005. http://hdl.handle.net/2152/12957.
Повний текст джерелаStrakowicz, Sebastian School of English Media & Performing Arts UNSW. "Being mobile: personalising the virtual, virtualising the physical." 2007. http://handle.unsw.edu.au/1959.4/40493.
Повний текст джерелаConover, Anna C. "Rethinking Democratic Subjectivity in the Digital Age." Thesis, 2019. https://doi.org/10.7916/d8-xevk-vk19.
Повний текст джерелаSibiya, Nkululeko. "Bring back the signal: an evaluation of the existence of a digital public sphere in the South African mediascape." Thesis, 2017. https://hdl.handle.net/10539/24426.
Повний текст джерелаOn the 12th of February 2015, in an unprecedented move, members of the media in South Africa (SA) protested in Parliament and chanted “bring back the signal”, waving their smartphones in the air after discovering that a signal jamming device had been activated to disrupt cell phone signals in the National Assembly. Their protest denied President Jacob Zuma the opportunity to deliver his State of the Nation Address (SONA) until the signal and connection to the internet had been restored. It was the first time in the History of democratic SA the SONA was disrupted. The presence as well as the rapid spread and use of new media technologies in the SA mediascape has led scholars like Yu-Shan Wu to question the nature of their use and impact on government policy decisions. This study contributes to such work as well as long standing debates about the role of new media technologies in advancing democratic ideals in emerging democracies and the internet’s role as a public sphere. It does this by using a case study research method focusing on SONA 2015 to evaluate whether the South African digital space constitutes a digital public sphere. This paper concludes that indeed the South African digital space does constitute a form of digital public sphere. This sphere is largely operated and structured by news media organisations that use their websites, social media and various online platforms to engender it.
XL2018
Pitcher, Sandra. "The mass collaboration of digital information : an ethical examination of YouTube and intellectual property rights." Thesis, 2010. http://hdl.handle.net/10413/565.
Повний текст джерелаThesis (M.A.)-University of KwaZulu-Natal, Pietermaritzburg, 2010.
Truby, Elvir Joan. "The use of digital media within gestalt play therapy." Diss., 2011. http://hdl.handle.net/10500/4818.
Повний текст джерелаSocial Work
M. Diac. (Play Therapy)
Gibson, Shannon. "Direct-to-consumer Advertising in the Digital Age: The Impact of the Internet and Social Media in the Promotion of Prescription Drugs in Canada." Thesis, 2012. http://hdl.handle.net/1807/33218.
Повний текст джерелаSpender, Lynne, University of Western Sydney, College of Arts, and Centre for Cultural Research. "Digital culture, copyright maximalism, and the challenge to copyright law." 2009. http://handle.uws.edu.au:8081/1959.7/42615.
Повний текст джерелаDoctor of Philosophy (PhD)
Hodges, Benjamin Kidder 1977. "Special affect : special effects, sensation, and pop in post-socialist Bulgaria." 2006. http://hdl.handle.net/2152/13002.
Повний текст джерелаAdjin-Tettey, Theodora Dame. "The e-teen phenomenon: a conceptual model for new media technology use and appropriation." Thesis, 2019. http://hdl.handle.net/10500/26047.
Повний текст джерелаBorn at a time of abundance of technology, including new media, e-teens have their lives woven around the use of new media technologies to the extent that they virtually do everything with the aid of these technologies, including learning, playing, socialising and communicating. E-teens, besides, demonstrate marked expertise in the use of these technologies. Although there have been various studies done on this group of users supported by models and theories on the use, gratifications and appropriation of new media technologies, the premise of this study was on two assumptions. First, there are limited studies that have been conducted in the sub-Saharan African context, especially, Ghana. Second, most available theories and models that guide the study of e-teens’ use, appropriation and the use of new media technologies are generalized and do not sufficiently highlight the unique attributes and gratification needs that are tied to their developmental stage. In light of these assumptions, the study was undertaken to provide empirical evidence on the types of new media e-teens have access to; the types of new media used by e-teens in their scheme of things and e-teens’ purposes for using new media. It also sought to find out the gratifications sought and obtained from the use of new media technologies by e-teens; the key features of new media appropriation and experience among e-teens and to identify the features of new media technologies which are most appealing to e-teens. The other objective, which serves as the main contribution of this study, was to develop a conceptual model representing new media use and appropriation among e-teens, thereby filling the theoretical or conceptual gap that exists in this context. The study adopted a quantitative approach whereby data was collected using close-5ended questionnaires. The target population were teens from age 13 to 19 in senior high schools in the Greater Accra region of Ghana, selected using a simple random sampling. The results of the study show that, overall, the most popular new media technology that e-teens had access to and owned was the smartphone. Leading among the apps that e-teens found to be appealing were educational, entertainment and information/news, with communicative and participatory features of new media technologies appealing to e-teens highly. Also, educational, sociability and social inclusion, respectively, were the most popular gratifications sought and obtained by e-teens. It is submitted that social inclusion, educational and sociability gratifications are considered to be directly in line with the unique developmental needs of e-teens. However, it is recommended, among other things, that educational use of new media, which was one of the strong points for new media use, should be further encouraged as new media provides borderless opportunities for learning. The researcher believes that the conceptual model for e-teen use and appropriation of new media technologies provide a firm ground for further research on topics related to this subject matter. To provide support and substance to the e-teen model, other researchers are encouraged to test and extend it where necessary. In conclusion, the findings provide evidence that new media technologies are highly appropriated by e-teens because the technologies help them meet their unique gratification needs. Therefore, the study recommends that, although new media use among e-teens can be encouraged, it is important to ensure proper usage, which will not be detrimental to them.
Communication Science
D. Litt. et Phil. (Communication)
Van, der Merwe Petro. "An exploratory study on new technology and associated psychosocial risks in adolescents : can digital media literacy programmes make a difference." Thesis, 2012. http://hdl.handle.net/10500/13150.
Повний текст джерелаPsychology
D. Litt. et Phil. (Psychology)
Makwara, Patience Tsitsi. "The use of social media marketing in telecommunication business: an exploratory study of Econet Wireless Zimbabwe Limited." Diss., 2020. http://hdl.handle.net/10500/27111.
Повний текст джерелаBusiness Management
M. Com. (Business Management)
Davel, Coriena. "Social networking : a psycho-educational analysis of online adolescent friendships." Diss., 2013. http://hdl.handle.net/10500/13267.
Повний текст джерелаPsychology of Education
M. Ed. (Guidance and Counselling)
Mbatha, B. (Blessing). "New media and self-directed learning : enhancing pedagogical transformation in an open distance learning landscape." Diss., 2017. http://hdl.handle.net/10500/22722.
Повний текст джерелаCollege of Education
M. Ed (Open and Distance Learning)
Dhawraj, Ronesh. "A conceptual framework for digital political communication to promote party-political issue ownership via an urban electioneering platform." Thesis, 2019. http://hdl.handle.net/10500/26232.
Повний текст джерелаThis Grounded Theory study focused on understanding how South Africa’s two numerically-dominant political parties, the African National Congress (ANC) and Democratic Alliance (DA), used micro-blogging site, Twitter, as part of their electioneering arsenal in the 2016 municipal elections to promote party-political digital issue ownership within an urban context. Using each party’s 2016 election manifesto and corpus of tweets, this three-phased study found that while both the ANC and DA used Twitter as a digital political communication platform to communicate their election campaigns, the DA notably leveraged the social networking site for intense ‘focused’ messaging of its negative campaign against the ANC while simultaneously promoting positive electoral messages around its own ‘core’ issues and metro mayoral candidates. ‘Battleground’ metros were identified by the DA in Ekurhuleni, Johannesburg, Tshwane and Nelson Mandela Bay, leading to an emphasised urban campaign here to either activate the party’s own support base and/ or to suppress the ANC’s turnout in these highly-contested areas. Additionally, it was found that both the ANC and DA used Twitter for explicit and implicit partypolitical issue ownership claiming in the 2016 municipal elections. Lastly, this study also culminated in the proposal of three but interconnected different elements of a conceptual framework for digital political communication that political parties could use to promote digital party-political issue ownership within a pronounced urban electioneering setting. These elements – ‘coordinating and managing how an election is tweeted’, 'focus' messaging the election’ and ‘audience-segmenting as a message-tailoring strategy’ – when used in unison can help political parties communicate better and ultimately more effectively in a highly mediatised technological media landscape
Hierdie Gegronde Teorie Studie fokus op die verduideliking hoe Suid-Afrika se twee numeriese dominante politieke partye, die African National Congress (ANC) en Demokratiese Alliansie (DA), van die mikro-blog platform, Twitter, gebruik gemaak het tydens hulle verkiessingsstrategie in die 2016 munisipale verkiessings om die party politieke digitale kwessie rondom eienaarskap binne ‘n stedelike verband te bevorder. Deur elke party se 2016 verkiessings manifesto en arsenaal van twiets te gebruik, het hierdie drie-fase studie bevind dat beide die ANC en DA, Twitter gebruik het as ‘n digitale politieke kommunikasie platform. Die DA het egter die sosiale media netwerk kenmerkend gebruik vir ‘n intense gefokusde negatiewe veldtog teen die ANC terwyl hulle terselfdertyd ‘n positiewe verkiessings boodskap rondom die party se eie kernkwessies en metro burgermeesters kandidate gesentreer het. ‘Oorlogsgebied’ metros is deur die DA in Ekurhuleni, Johannesburg, Tshwane en Nelson Mandela Bay geidentifiseer wat ‘n defnitiewe stedelike veldtog tot gevolg gehad het om die party se eie ondersteuningsbasis te bevorder en/of die ANC se ondersteuning in hierdie hoogs betwiste areas te onderdruk. Daar was ook bevind dat beide die ANC en DA van Twitter gebruik gemaak het vir eksplisiete en implisiete party politieke kwessies rondom eiernaarskap tydens die 2016 munisipale verkiessings. Hierdie studie kan saamgevat word in drie onderskeie maar verwante elemente om ‘n raamwerk te vorm van die digitale politieke kommunikasie wat politieke partye kan gebruik om digitale party politieke kwessies binne ‘n stedelike verkiessings omgewing te bevorder. Wanneer hierdie elemente – ‘koordinering en bestuur van hoe twiets tydens ‘n verkiesing gebruik word’, ‘’die focus van die boodksap tydens die verkiessing’ and ‘die gehoorsegmentasie can ‘n boodskap strategie’ – in ‘n eenheid gebruik word kan dit politieke partye help om beter en meer effektief te kommunikeer binne ‘n baie kompiterende en tegnologiese medialandskap.
Inkcazo-bungcali yesisifundo ibigxile ekuqondeni ukuba uMzantsi Africa lo unamaqela amakhulu amabini ezopolitiko, ukutsho, iAfrican National Congress (ANC) kunye ne Democratic Alliance (DA), la maqela asebenzise iwebhusayithi encinane uTwitter, njengenxalenye yezixhobo zonxibelelwano kunyulo loo masipala ngo-2016. Bekwenza oku ngelikhuthaza amaqela ezopolitiko nebango lawo kwimiba yezinto abathi bazithethe kwisithuba sedijithali,kumxholo wendawo zase dolophini. Esi sifundo sisebenzisa imanifesto kunye nothotho lwe tweets zeqela ngalinye, nesenziwe ngokwezigaba ezithathu, sifumanise ukuba nangona iANC kunye ne DA zisebenzise uTwitter njenge qonga lonxibelelwano lwezopolitiko zedijithali (ngokolwimi lwasemzini) ukunxibelelana namaphulo onyulo, iDA izibonakalise amandla kwindawo yokuncokola kwiqonga uTwitter,ngokuthi imiyalezo yayo igxile kwaye itsole. Miyalezo leyo ithe yagxila ngokungafanelekanga kumkhankaso weANC. Ngaxeshanye, imiyalezo yayo yona iDA ibeyeyakhayo, kwaye incedisana nephulo layo kwimiba ephambili kunye nabagqatswa bosodolophu bo masipala abambaxa. Oomasipala abambaxa abathi babenongquzulwano bachongwe yiDA Ekurhuleni, eRhawutini, eTshwane nase Bhayi. Lonto ibangele ukuba bagxininise ekukhokeleni iphulo ledolophu ukuze bavuselele inkxaso ye DA apho okanye bacinezele ukuvela kwe-ANC kwezi ndawo kuphikiswana kakhulu ngazo. Ukongeza, kufumaniseke ukuba iANC kunye neDA zisebenzise uTwitter ngokwendlela ecacileyo nengathanga ngqo kwimeko yobunini bemicimbi yepolitiki ukuze bafumane ibango kunyulo loomasipala lwango 2016. Okokugqibela, esisifundo sigqibele kwisindululo sezinto ezintathu azahlukeneyo kodwa ezidityaniswe yinkqubosikhokelo eqingqiweyo kunxibelelwano lwezopolitiko zedijithali. Ezi zinto zizinto ezisenakho ukusetyenziswa ngamaqela ezopolitiko ukukhuthaza ubunini bemicimbi yezopolitiko ngaphakathi kulungiselelo lonyulo lwedolophu olubhengeziweyo. Ezi zinto- 'ukulungelelanisa nokulawula indlela unyulo luthunyelwe ngayo kusetyeziswa uTwitter', 'kugxilwe' kwimiyalezo yonyulo kunye nokuhlukaniswa kwabaphulaphuli okanye ababukeli njengecebo lokulungisa umyalezo '- xa zisetyenziswa ngazwinye zinokuwanceda amaqela ezopolitiko anxibelelane ngcono kwaye ekugqibeleni ngokuyimpumelelo kakhulu kuxhamlo olunamandla kakhulu kubume beendaba kumhlaba wetekhnoloji (ngokolwimi lwesiNgesi).
Communication Science
D. Litt. et Phil. (Communication)
Davel, Coriena. "The mobile phone as an extention of the self : a study among adolescents in a secondary school." Thesis, 2017. http://hdl.handle.net/10500/22819.
Повний текст джерелаPsychology of Education
D. Ed. (Psychology of Education)
Berze, Ottilia E. "Assessing foresight to advance management of complex global problems." Thesis, 2019. http://hdl.handle.net/1828/10713.
Повний текст джерелаGraduate