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Добірка наукової літератури з теми "CUSTOMERS PURCHASING INTENTION"

Автор: Grafiati

Опубліковано: 22 вересня 2023

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Статті в журналах з теми "CUSTOMERS PURCHASING INTENTION"

Chairon Djasmy, Roby, and Nurdin Sobari. "Measuring Switch Intention In The Push Pull Mooring Framework For Self Service Technology Products: Kios Matic Bright Gas." Eduvest - Journal of Universal Studies 3, no. 1 (January 24, 2023): 201–18. http://dx.doi.org/10.36418/eduvest.v3i1.727.

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This study examines the factors that influence the intention to switch customers in purchasing LPG Bright Gas products from the conventional way to purchasing through Kios Matic (self-service kiosk) using the Push-Pull Mooring model. The method used is a quantitative measurement of online survey questionnaires on 203 respondents in Jakarta with experience using Kios Matic at least 1 time. The measurement uses the SEM method to analyze research acquisition data. The results showed that the Push, Pull and Mooring factors had an influence on switching intention of the Bright Gas customers. Validation of the factors that most influence customer switching intentions can be a reference for self service providers, so that companies can formulate marketing strategies to anticipate customer switching intentions

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Ribeiro, Finia, Elizabeth Barreto Araujo, and Calisto Cunha Godinho. "The Mediation Effect of Customers’ Satisfaction and Trust among Food Quality and Intentions Product Purchasing Fast Food via Online in Osteria Restaurant and Burger King." Timor Leste Journal of Business and Management 5 (May 9, 2023): 58–67. http://dx.doi.org/10.51703/bm.v5i0.125.

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The purpose of this study is to examine the mediation effect of customers’ satisfaction and trust on food quality and purchasing intention. It refers to food products online, fast food in Osteria restaurants, and Burger King. The participants of this study are in total of 310 samples and used questionnaire to collect the data. Also, this study used mediation analysis using Smart PLS 3.0 version tools. The result of this research revealed positive and significant relationships between food quality and customers’ satisfaction. On the other hand, there is significantly mediation effect of customer’s satisfaction and trust, on food quality and purchasing intentions online for fast food in Osteria restaurant and Burger King. Therefore, the restaurants referred are recommended to maintain food quality, guaranteeing customers’ satisfaction and trust to increase customer’s online purchasing intentions.

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AGHAYEV, Mirjalal, and Khalil ISRAFILZADE. "The Influence of Strategic Marketing Decisions on Customer Purchasing Decisions for Green Products." Management of Organizations: Systematic Research 88, no. 1 (December 1, 2022): 1–16. http://dx.doi.org/10.2478/mosr-2022-0009.

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Abstract Nationally and internationally, indiscriminate consumption patterns have caused significant problems, requiring an increase in customer purchasing intentions and attitudes toward choosing green products. This article aims to identify the strategic marketing decisions that influence positive customer purchase intentions toward green products. It covers the research problem of distinguishing the impact of strategic marketing decisions on increasing a customer’s favourable purchasing intentions toward green products. Data is collected for this purpose using the survey approach, which involves distributing a well-designed questionnaire to individuals. According to the findings of this study, there is a positive correlation between the variables of environmental awareness, environmental preferences, green brand image, and green product loyalty with customer purchase intentions. Nevertheless, environmental preferences and green brand image are significant in relation to customers’ intention to purchase green items.

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Mohamed, Rozita Naina, Anusara Sawangchai, Mohd Saifullah Rusli, Rohani Mohd, Hiran Prasamkam, Nura Lina Md Elias, and Ainun Nadzirah Mahmood. "Exploring Purchase Intention using Delivery Services Apps during Covid-19 Pandemic among Malaysian Households." Journal of International Business, Economics and Entrepreneurship 6, no. 2 (December 29, 2021): 74. http://dx.doi.org/10.24191/jibe.v6i2.16681.

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Online services of product delivery apps are more critical than ever. The COVID-19 pandemic has irrevocably altered internet purchasing habits. Customers are getting comfortable using the apps for services to order and do the shopping via their smartphone using the apps. The pandemic has quickened the transition to a more digital world. However, the debate remains as to what elements influence customers' purchase intentions toward using Delivery Services Apps (DSA). This research is therefore carried out to examine the key factors affecting the intention of customers to use delivery services apps among household customers in Malaysia during Covid-19 in 2020 to 2021. The research explored the most significant factors that influence the customer purchase intention on using DSA. There are 4 independent variables which we are focusing on: time factor (TF), price factor (PF), and convenience motivation factor (CMF) and product illustration factor (PIF). From the research, we have found out that convenience motivation factor is the most important exogenous variable that can influence purchase intention directly, sequentially through shopping motivations. The other factors that have a significant impact on a customer's purchase intentions are price factor and time factors. The least important factor that influences a customer’s purchase intention is the product illustrations. The study is carried out by gathering responses from over 167 participants in Malaysia. The objective of the study is to examine the use of online delivery services apps (DSA) to run the businesses efficiently and more effectively in order to attract household customer’s purchase intention. The novelty of this study is by giving the strategies and opportunities to the online business entrepreneurs to enhance and boost their sales by using social media as a platform of online delivery services apps to the community.

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AL-Sous, Nida, Dmaithan Almajali, and Abdullah Alsokkar. "Antecedents of social media influencers on customer purchase intention: Empirical study in Jordan." International Journal of Data and Network Science 7, no. 1 (2023): 125–30. http://dx.doi.org/10.5267/j.ijdns.2022.11.010.

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The present study examined the impact of social media influencers (SMIs) on consumers’ purchasing decisions, by examining the factors affecting purchase intentions of consumers. Online questionnaire was used to gather data from Facebook users as the study respondents. SMIs are currently a promising marketing technique in influencing purchase intention of customers, but in Jordan, studies on this matter are still lacking. This study therefore presented several key factors associated with SMIs in influencing the purchase intention of customers, in Jordanian context. Accordingly, the key factors affecting customer purchase intention through SMIs were examined. A model was proposed and empirically tested and validated using structural equation model (SEM), with data obtained from 390 Jordanian Facebook users. From the results, significant impact of Information Quality (IQ) and Trustworthiness (TRU) on attitude toward a brand, and consequently on purchase intentions of customers, was affirmed.

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Wang, Chia-Nan, Dinh-Chien Dang, and Nguyen Van Thanh. "A Study on Factors of the E-Purchasing Product Intention toward a Dynamic Vietnamese Internet Shopping." International Journal of Economics and Finance 10, no. 10 (September 28, 2018): 121. http://dx.doi.org/10.5539/ijef.v10n10p121.

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Vietnam in recently years is considered to be a country with rapid development of the e-commerce with a lot of online shopping sites e.g., Shoppee, Lazada, Tiki, and Adayroi. These sites provide a high variety of products from household devices to motorbike. However, Vietnamese people are still aware of risk in doing e-purchasing. They often go to tradition outlets to buy products. This study aims to investigate the antecedents of customers’ intentions for the case of using Internet as a new way to purchase products in Vietnam. A research model is developed relied on the integration of theory of Technology Accepted Model and Perceived risk theory to predict customer intentions to online shopping. Five factors are included in this research: Perceived Usefulness, Perceived Ease of use, Perceived Risk, Customer’s Attitude and Customer’s intention. A convenience sample of 336 respondents was collected through online and offline survey. The results of this study support that exist a positive relationship between Perceived ease of use and Perceived usefulness. Attitude, in turn is positive affected by Perceived ease of use and Perceived usefulness in which Perceived ease of use has stronger influences. While perceived risk negative impacts customers’ intention, perceived risk and Perceived usefulness, on the other hand, positive influences customers’ intention. All hypotheses are supported. It is evident that online shoppers intention are evaluated mostly based on their attitude, perceived usefulness, perceived ease of use and perceived risk.

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Ramadhani, Dhevia Halimah, and Ida Bagus Nyoman Udayana. "Pengaruh Efek Carpooling Niat Pembelian pada Calon Pembeli Mobil Bekas di Indonesia." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 5, no. 4 (February 15, 2023): 1830–40. http://dx.doi.org/10.47467/alkharaj.v5i4.1720.

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This study aims to explore the relationship and direct influence of Cognitive Capital and Social Interaction on Information/knowledge sharing behavior, the effect of Information/knowledge sharing behavior on purchase intention, and the direct influence of cognitive capital and social interaction on customer purchase intention on prospective used car buyers in Indonesia. On an ongoing basis, the company improves the behavior of sharing information/knowledge to bind customers so that there is customer buying interest in a product. Purchase intention is one of the important things in a company, if a company occurs in the behavior of sharing information/knowledge to customers, the customer's interest in buying a product will also increase. These efforts can be realized in the form of increasing customer cognitive capital, increasing social interaction with customers, and being able to provide better service to customers. Data were collected as many as 60 used car buyers with data collection techniques using a questionnaire containing 20 questions that must be filled out. The data that has been collected is then processed with SPSS for validity testing, hypothesis testing and classical assumption testing. The results showed that the cognitive capital variable had a positive effect on information/knowledge sharing behavior, social interaction had a positive effect on information/knowledge sharing behavior, and information/knowledge sharing behavior had a positive effect on purchase intention. Keywords: influence of purchasing decisions, purchase intentions

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.R, Kavitha. "Advertising Collision in Social Media amid Facebook and Twitter." International Journal of Emerging Research in Management and Technology 6, no. 8 (June 25, 2018): 329. http://dx.doi.org/10.23956/ijermt.v6i8.161.

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Marketers have recognized that social media advertising has an important part of their marketing communication strategies. Also, social media helps the organization to communicate with their customers. Social media becomes part of a person’s life. The relationship between social media and customer decision making present that social media affects advertising attitudes and brand attitude and purchasing intention of customers. It will not necessarily affect customer’s decision making but might possess a mediating effect.

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Zhang, Qingyu, and Sohail Ahmad. "Analysis of Corporate Social Responsibility Execution Effects on Purchase Intention with the Moderating Role of Customer Awareness." Sustainability 13, no. 8 (April 20, 2021): 4548. http://dx.doi.org/10.3390/su13084548.

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Corporate social responsibility (CSR) in management domains is a well-known concept that links corporate interests and environmental/community values. CSR is considered a strategic policy that offers environmental and social competitive advantages. Organizations consider that CSR-based goodwill provides a tactical competitive edge and sustainable growth. The goal of this paper is to show how CSR programs affect consumers’ purchasing intention in the context of Pakistan. In addition, the effect of customer awareness has been studied as a moderator between CSR and purchasing intention. To this end, the study has conducted a survey and gathered Pakistani customers’ responses, and structural equation modeling has been used to evaluate the results. The study concludes that CSR activities favorably affect customer purchasing intentions directly as well as indirectly through improving brand image and trust, and customer awareness of CSR activities plays a moderating role. The implications and future research directions are discussed.

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Більше джерел

Дисертації з теми "CUSTOMERS PURCHASING INTENTION"

Prince, Thomas Leslie. "Customer service of floriculture suppliers in the midwestern floral distribution channels : its relationship to retailer satisfaction and purchasing intention /." The Ohio State University, 1989. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487598748020777.

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HO, CHUN-HUI, and 何春慧. "The Research of Customers' Behavioral Intention in Purchasing Smart Phones." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/03519754785225996790.

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Анотація:

碩士
高苑科技大學
經營管理研究所
100
With the progress of science and technology, A person who has a smar tphone is seemed to be an omnipresent behavior. The marketplace of smart phones becomes growing. Also, it’s the most common headline in the news. Therefore, updating development of smart phones becomes the hottest topic now. In this study, we based on the Theory of Planned Behavior (TPB). By using linear structural equation and analyzed it with statistic software Amos17.0 and SPSS Statistics 17.0 to prove “the behavior intention of consumers to buy a smart phone” to get the results: I. Amongst “ Behavioral Intention” factors that affect customers' purchase of smart phones, “Attitude” is the most influential, and then secondly “Perceived Behavioral Control”, and “ Subjective Norm” has the least influence to customers' behavioral intention towards purchasing smart phones. Besides that, “Attitude”, “ Subjective Norm”, and “Perceived Behavioral Control” all have extremely significant influences. II. Amongst “Attitude” factors that affect customers' purchase of smart phones: “Elevate Self-Identity and Self-Importance”, “Elevate Daily-Life's Communication Convenience”, and “Increase Leisure Entertainment Activities” place the top 3 in “Individual's Relevant Welfare”. In “Society's Relevant Welfare”, “ Promoting Inter-/Intra-Personal Relationships in the Society” is the most important. III. Amongst “ Subjective Norm” factors that affect customers' purchase of smart phones: “Friends” in “Main Group” has the biggest influence; and “ Advertising Endorsers” and “Social Morality” have rather larger influences in “Sub Group”. IV. Amongst “Perceived Behavioral Control” factors that affect customers' purchase of smart phones: “Self-Sufficient Capability” is the most influential in “Self-Capability”; and “Conveniences of Bricks-and-Mortar Firms' Selling Channels” and “Accessibility of Information” are the most influential in “Terms of Conveniences”. V. External Variables' analysis result shows that, except for “Level of Education” has no significant differences to “Attitude and Belief”, others all have comparatively significant differences. Suggestion 1: Relevant superior management decision-makers and smart phone entrepreneurs can develop more human-friendly functions, compatible software for different brands of cell-phones that combine innovations from different area of expertise and accessories, build social networks, and utilize membership system in order to promote the goal that achieves each person owns one cell-phone in the society. Suggestion 2: Relevant superior management decision-makers and smart phone entrepreneurs propose to customers, through their friends' recommendations, to purchase or promote cellphones will have free gifts, concert tickets, or posters...etc activities. Furthermore, citizens who purchase smart phones will have phone bill discount, which will help bringing up cell-phones' purchase rate. Suggestion 3: Relevant superior management decision-makers and smart phone entrepreneurs, within customers' affordable price range, constitute reasonable price and adds selling locations, advertisement, social network websites for customers' conveniences in purchasing, repairing, and obtaining information. Suggestion 4: Relevant superior management decision-makers and smart phone entrepreneurs can focus on promoting smart phones to mid-age and older male generation with monthly income equivalent or above 50,000 dollars will receive better result. Currently smart phone in the market is competitive and best-selling, and by the correct business manner and marketing way, so the smart phone manufacturer to exactly understand what the market needs and changes, with policy, economy and society , I believe that reaching the goal is sustainable development.

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I, Lo Wen, and 羅雯怡. "The Study of Female Customers' Behavioral Intention in Purchasing Cosmetics." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/75121324660766258862.

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Анотація:

碩士
高苑科技大學
經營管理研究所
100
In earlier Taiwan Society, purchasing cosmetics was deemed as extravagant behavior; however, as evolution of the society and economics environment, cosmetics has now become a daily-life’s issue. Consuming value for cosmetics has constantly been growing, which creates unlimited business opportunities, and has become an important issue as for how enterprises manage to bring up their consumers’ base. This research adopts Theory of Planned Behavior as its research foundation, combined with three perspectives, “Attitude”, “ Subjective Norm” , “Perceived Behavioral Control”, and builds empirical structure that discusses female customers’ behavioral intention in purchasing “cosmetics” in order for framing up operational policy for cosmetics entrepreneurs and for references of future study. As per this study’s empirical result shows that, amongst “Behavioral Intention” that affects female customers for purchasing cosmetics, “Attitude” is the most influential, and then “Perceived Behavioral Control”, and the last is “Subjective Norm”. Further, amongst “Attitude” factors that female customers for purchasing cosmetics, “Individual’s Relevant Welfare” is the most influential; amongst that, “Having fun purchasing”, “Being able to maintain youth and beauty in human’s appearance”, and “Being able to express self-confidence and self-style” enhance their “Behavioral Intention” in purchasing cosmetics. It is recommended that, when selling, cosmetics entrepreneurs can focus on “fun” that customers gained from purchasing, and bring up more ideas in anniversaries, in order to increase customers’ fun in proactive purchasing of cosmetics. As for commerce decorations in bricks-and-mortar shops, can enrich colors in decorations, in order to attract customers; outlets can also provide trial-make-up services or DIY experiences to customers, in order to add up fun in purchasing. Amongst “Perceived Behavioral Control” factors that affect female customers in purchasing cosmetics, “Self-Capability” is the most influential. The research shows that: “with more self-sufficient capability, individuals can afford more” then female customers have higher motives in purchasing cosmetics. It is suggested for entrepreneurs to focus on commerce’s “competitive pricing”, and allow customers to make partial payments with no interest, and increase visa payment’s discount, in order for customers to feel released with no stress at the paying moment. Amongst “Subjective Norm” factors that affect female customers in purchasing cosmetics, opinions from “Main Group” has more influences towards female customers, especially opinions from their families and good friends. It is advised that entrepreneurs, in brand launch events or activities invitation, can also invite their families or good friends, and each one and their attending families/good friends can all receive a welcome gift. To invite their families/good friends to attend can increase customers’ purchasing will and achieve sales result more efficiently.

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Huang, Liu-Chen, and 黃柳禎. "The Study of Male Customers' Behavioral Intention in Purchasing Skincare Products." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/45563816867499974501.

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Анотація:

碩士
高苑科技大學
經營管理研究所
102
Men’s skincare has become popularity and leapt in enormous global growth in recent years. The study of behavior intention of purchasing skincare products is very important as increasing numbers of men worldwide are awaken that skin care is essential in their routine. The key factors of men’s purchasing behavior intention were investigated in this paper on the basis of Theory of Planned Behavior (TPB) and 536 questionnaires. Attitude was proved to be more significant than subjective norm in men’s purchasing behavior intention and this phenomenon was also well interpreted with structural equation modeling (SEM) in this study. Furthermore, the higher behavior intention of purchasing skincare products was observed in male consumers who higher agree the following concepts. (1) Using skincare products would promote their confidence, charm, good taste, moisturizing, anti-aging and stay young. (2) More and more friends and social trend favor purchasing male-skincare products. (3) Have good experiences in buying male-skincare products. In this research, three suggestions were made for skincare product sellers. (1) The advertisements were suggested to emphasize the image that purchasing skincare products for male consumers symbolizes modern men’s confidence and reveals men’s good taste and life attitude. (2) Promotional gifts and recommendations from male-friends would increase the purchase intention for male consumers. (3) Friendly attitudes and kindly interpretations should be intensified in salesman’s training to leave good purchasing experiences in the minds of male consumers and to increase the customer return rate.

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Chen, Chih-Wei, and 陳志維. "A Study on Customers' Intention of Purchasing Luxury Goods on Websites." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/82054365676740184944.

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Анотація:

碩士
世新大學
資訊傳播學研究所(含碩專班)
100
In recent years online shopping is growing vigorously. In the past the fashion show was only for consumers who were at the top of economic pyramid, but now through the spread of the internet, the fashion trend is accessible to the large online population, which also diminished the class consciousness of luxury goods. From the point of view of domestic online shopping industries, the business opportunity of luxury goods creates the high sales revenue and high gross margin. This research aimed to explore the influential factors of online purchase intention of luxury goods on characteristics of luxury, service quality of website, and perceived value of consumers. This research was conducted by questionnaire survey. The subjects of this research were consumers who live in Taipei and have purchased luxury goods. There were total 388 valid questionnaires retrieved. After analyzing the statistics of the survey, this research comes to the following conclusions:(1)Unique value has a significant negative effect on online purchase intention.(2)Extended-self value has a significant positive effect on online purchase intention.(3)Website design and security and privacy have a significant positive effect on online purchase intention.(4)Price value and experiential value have a significant positive effect on online purchase intention.(5)Fulfillment and reliability has a significant positive effect on price value.(6)Website design has a significant positive effect on experiential value.

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Chang, Ting-yu, and 張庭瑜. "A Study of the Purchasing Intention of Online Group-Buying Customers in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/6kvctu.

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Анотація:

碩士
國立中山大學
企業管理學系研究所
102
With a rapid development of information technology, it’s boomed the e-commerce market. According to the research by MIC (Market Intelligence and Consulting Institute), Taiwan e-commerce market will reach NT$879,600 million in 2014, estimated in 2015 will exceed a million million NTD output value, and becoming an important industry in Taiwan following the semiconductor. Under the economic depression, group-buying websites provide coupons which are about fifty percent of the average market price to customers in use of O2O(Online To Offline) business model. It’s not only became a popular online shopping platform, but also raise partners’ advertising effectiveness. However, with the increase of consumer disputes and breaching of personal data frequently, customers have more concerns in selecting group-buying websites. 　　The objects of study are consumers who have shopped on group-buying websites in Taiwan, 247 effective questionnaires were obtained by using convenience sampling method, and exploring the influencial factors and moderating effect on purchasing intention of online group-buying customers, including service quality, website attributes and perceived risks. Finally, according to the research findings, we proposed some management policies and academic implications for group-buying websites and future researchers. 　　After descriptive statistic analysis, factor analysis, reliability analysis, validity analysis, correlation analysis, regression analysis and mean tests by using SPSS software to verify the hypothesis, the result of this study shows that: 　1. Service quality has a significant effect on customer purchase intention. 　2. Website attributes has a significant effect on customer purchase intention. 　3. The moderating effect of perceived risks on the relationship between service quality and customer purchase intention is significant. 　4. The moderating effect of perceived risks on the relationship between website attributes and customer purchase intention is significant. 　　　Keywords: Group-Buying Websites, Service Quality, Website Attributes, Perceived Risks, Customer Purchase Intention

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LIN, CHENG-SHENG, and 林政陞. "The relationship among products perception, purchasing motivation, and intention of bread by customers." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/30803799120241804096.

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Анотація:

碩士
義守大學
管理碩博士班
102
Food safety issues have caused serious problems for consumer health. The consumer is suspicion the bread with many food additives. It is necessary to understand the consumer behavior for bread. The purpose of this study is to discuss the relationship among product perception, purchasing motivation, purchasing intension for bread by consumer. The samples was random selected the purchasing experience of bread in Kaohsiung city. The statistical result shows the significant different between consumer background and product perception of bread, the significant different between consumer background and purchasing motivation of bread, the significant different between consumer background and purchasing intention of bread, the significant different between product perception and purchasing motivation of bread by consumer, the significant different between product perception and purchasing intention of bread by consumer, the significant different among product perception and purchasing motivation and purchasing intention of bread by consumer. This results suggested the bakery is have to understand the product perception and then, its will increase purchasing motivation and purchasing intension of bread by consumer.

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Wang, Chia-Yun, and 王佳韻. "Investigation on influencing customers continued purchasing intention-The viewpoint of core and recovery service." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/56t9tp.

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Анотація:

碩士
亞洲大學
經營管理學系碩士在職專班
102
The research on CyberPanel pointed out that people in Taiwan are enthusiastic about online shopping, and the Internet business should not be underestimated. Shopping websites should provide better and variation service to win the customers andhave customers’ loyalty in the highly competitive Internet industry. Therefore,thepurpose of this research is based on core and recovery service quality as the exogenous variables to explore the influence onperceived value of customer’scognitions, and expectation confirmation theory, ECT, to investigate the influences on customers’ purchasing on line and the factors of willing to repurchase online.Empirical research is used in this research and the clothing online shoppers are asrespondents. The Internet questionnaires are used to collect data and 323questionnairesare valid. Thestatistical analysis showed that the customers’ satisfaction on core andrecovery service quality help to improve the customer value. It affects the customers’satisfaction and willingness torepurchase and the positive view of both supportattitudes. Comparing with the core service quality in the past, online customers haveconcerned the recovery service quality on networknowadays. Therefore, the empirical research results suggest the online shopping operators and the people who are willingto invest online shopping website to maintain the basic serviceefficiently on coreservice quality continually, and the recovery service quality should not beignored.Having both suggestions will improve the customer value and increase thecustomersrepurchase intention and make it on the top of the competitive Internetindustry.

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SHIH, YI-TING, and 施依廷. "Price Consciousness, Perceived Value, Customer Satisfaction, and Behavioral Intention of Customers Purchasing Add-Ons Service on Low Cost Carriers." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/39009974233117223395.

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Анотація:

碩士
中國文化大學
觀光事業學系
105
Since 1967, Southwest Airline from America had started a new marketing in airline industry with its low cost business model and also named Low Cost Carriers (LCC). The Low Cost Carriers marketing had gradually vigorous develop in Asia. Taiwan had also establish LCC companies, such as V air and Tiger Taiwan. With LCC join the service, it creates more competition through the airline industry in Taiwan, and also change the habit that our compatriot chooses form taking aviation gradually. People who takes LCC which means they are highly care about the price. With knowing the rules and the basic price that LCC provide, and purchasing the add-on service that fit for what we need. Which turn into our purpose to understand the relationship between the customer’s price consciousness, customer’s perceived value, customer satisfaction and behavioral intention by purchasing LCC add-ons service. The result indicates customer‘s perceived value, customer satisfaction and behavioral intention on purchasing LCC add-ons services which has positive effect by customer’s price consciousness. The perceived value on purchasing LCC add-ons services has positive effect on customer satisfaction and behavioral intention. Last, the customer satisfaction on purchasing LCC add-ons services also has positive effect on behavioral intention.

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Tsai, Yun-Chung, and 蔡允中. "A Study of Purchasing Intention of Customers by Creative Advertisement Design - Taking Customers'' Savoring as the Mediator Variable." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/5uxyg8.

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Анотація:

碩士
國立臺中科技大學
企業管理系碩士班
106
This study uses a questionnaire survey to study the impact of creative advertising on customer purchase intentions, and uses the customer''s savoring as an intermediary factor to explore its influence. This study used regression analysis and variable square analysis for statistical studies. There are two conclusions of this study: I. It was found that advertising creativity has a significant impact on customers'' purchase intentions. Consumers think that the better the advertising design ideas are, the better the quality is, the higher their willingness to buy; and also found that customer''s savoring has a significant impact on customers'' purchase intentions. The higher the positive experience of performance, the higher its willingness to buy. II. Advertising creativity does not have a direct effect on the effect of purchase intentions. However, after incorporating customer''s savoring, the influence on purchase intention is significant. It can be seen that the better the quality of creative advertising design, the more positive the experience can be through customer''s savoring. Willingness to buy, and creative advertising design must be able to influence purchase intentions through customer''s savoring, indicating that the customer''s savoring plays a role of complete mediation.

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Частини книг з теми "CUSTOMERS PURCHASING INTENTION"

khanfar, Iyad, and Asem nofal. "Digital Marketing Factors Affecting Purchasing Intentions for Delivery Services (A Field Study on Customers of Talabat Company at Zarqa City - Jordan)." In Artificial Intelligence (AI) and Finance, 926–33. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-39158-3_86.

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Park, Jin Yong, and Dhanabalan Thangam. "What Makes Customers Repurchase Grocery Products from Online Stores in Korea." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, 1339–56. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8957-1.ch069.

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To understand customer repurchase intention in online stores, the present study has evolved with three variables: customer trust, loyalty, and satisfaction. A theoretical model was also developed to examine customer repurchase intention towards online shopping. The observation unit of this research is online stores and the analytical unit is the customers who have been purchasing grocery products via online. A random sampling technique was used to select the respondents and who are easily accessible. The data was collected from 645 online customers in Seoul. The data was analyzed with a structural measurement equation model by using Partial Least Square 3.0. Outcomes of study showed that, customer satisfaction and trust were the significant predictors of customer repurchase intention. The effect of customer loyalty towards repurchase intention seems to be very low. Hence, online retailers have advised to concentrate more on the activities needed to increase customer loyalty and to purchase more.

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Khanam, Fahima. "Exploring the Factors Influencing Customers Purchase Intention in Online Shopping." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, 492–506. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8957-1.ch026.

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Online shopping has increasingly become popular in Bangladesh with the introduction of globalization. Many people, specifically the younger generation, are purchasing various types of products every day online as it is convenient and saves time. Consumers are influenced to purchase online as a result of many factors including time-savings, fast delivery, ease of the transaction, and a website's user friendliness, and many more. The consumer evaluation is important to explore why a consumer intends to purchase online. The present study is an attempt to determine the factors that influence consumers' online shopping in Dhaka. Through this process, this study attempts to identify the critical factors that influence consumers' online shopping in Dhaka and to evaluate the association between these factors and consumers' online shopping habits. It also tries to determine the importance of these factors on consumers' online purchasing habits and to identify problems and suggest possible recommendations. The factors that are being considered include convenience factors, psychological factors, promotional factors, technical factors, and motivational factors. Each factor has some distinct variables. Convenience factors include less time, home delivery, and ease of transaction. Psychological factors include domain specific innovativeness, and opinion of friends and peers. Promotional factors include online ads, and social media exposure. Technical factors include user-friendliness of websites, and display of product details. Motivational factors encompass utilitarian and hedonic values. For this study the Multiple Regression Analysis Model was used. A structured questionnaire survey was conducted on 120 consumers to obtain consumers' opinion regarding how their purchase habits are sparked by different factors. The results reveal that only the home delivery system and utilitarian value of online shopping makes customers consider purchasing online. The other important influences were opinion of friend and peers, social media exposure, and display of product details. This study can hopefully shed some new insights into consumers' online purchasing habits.

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Kamble, Zilmiyah, Quoc Toan Doan, Hoai Nam Nguyen, Zeqi Zeng, and Liao Liao Zihui. "The Significance of Online Reviews for Hotel Entrepreneurial Success." In Advances in Business Strategy and Competitive Advantage, 75–86. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3648-3.ch005.

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Online reviews have become a significant source of information for travel planning, influencing consumers purchasing decisions and behaviour. This study aims to explore the impacts of online reviews on hotel booking intentions and its significance for entrepreneurial success. It evaluates features from the content of online reviews to understand their impacts upon customers' online booking intention in hotels. Content analysis findings of relevant literature indicates positive causal relationship between online review volume, valence, quality, and online booking intention. There is a significant negative impact of negative online reviews on online booking intention, whilst positive online reviews can gain positive influence. Consumer tend to be more influenced by negative reviews than positive ones. Social media and online travel agent sites are popular internet platforms used. The influence of online reviews on hotel performance is very significant. Hotel entrepreneurs are recommended to pay close attention to online reviews and its impacts and effectively manage reviews.

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Khoi, Bui Huy. "AIC Algorithm for Online Purchasing Intention." In Advances in Marketing, Customer Relationship Management, and E-Services, 52–63. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8081-3.ch004.

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In recent years, the internet market in Vietnam has developed strongly, leading to many forms of electronic business being born and with rapid growth. Online shopping is seen as the solution to cost-effective, fast, and convenient shopping. This chapter was based on concepts and theoretical grounds related to behavior intention to accept and apply new technology to form the proposed research model. It consists of three independent factors—(1) utility perception, (2) trust, (3) social influence—and one dependent factor, online purchasing intention. This study reveals the optimal choice by the AIC algorithm.

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Vrontis, Demetris, Marwa Maarabani, and Sam El Nemar. "Consumer Behaviour Towards Purchasing Counterfeit Products." In Advances in Marketing, Customer Relationship Management, and E-Services, 21–38. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-8270-0.ch002.

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This chapter analysed factors affecting the consumer purchase behaviour towards counterfeit products, and attitudes effect on the purchase intention of consumers. The considered variables are brand image, social influence, price-quality inferences, novelty seeking, and intention towards counterfeit products. A survey was conducted on university and college students in Lebanon. This research employed a structured questionnaire to measure the attitude of consumers using a Likert scale. Variables were measured using chi-square testing to identify their relationship. Results found that customer behaviour towards counterfeit products has a positive relationship with brand image, social influence, novelty seeking, intention, and price-quality inferences.

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Cinar, Dilaysu. "The Impact of Private Label Brand Personality Perception on Consumers' Buying Intentions." In Advances in Marketing, Customer Relationship Management, and E-Services, 254–76. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-0257-0.ch012.

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The aim of this research is to demonstrate the impact of private label brand personality perception on consumers' buying intentions. For that reason, it has been made in order to reveal which type of brand personality dimension is more effective on purchasing of private label product. For this purpose, the research has been carried out between October 2018 and January 2019 in Istanbul and 516 respondents have been interviewed by using convenience sampling method. In this context, it is concluded that there is no statistically significant difference was found between perceived brand sincerity, perceived brand excitement and buying intention of private label product. On the other hand, it has been found that there is a statistically significant relationship with perceived brand competence, perceived brand sophistication, and perceived brand ruggedness and buying intention of private label product.

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El Nemar, Sam, Hani El-Chaarani, Zouhour El-Abiad, Abir El-Fawal, and Hebatallah Badawy. "The Relationship Between Customer Perceptions of Green Marketing Influence on Buying Behavior." In Handbook of Research on Artificial Intelligence and Knowledge Management in Asia’s Digital Economy, 399–429. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-5849-5.ch022.

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The aim of this chapter is to examine the relationship between consumer perception of green advertising and consumer buying behavior. This study was conducted on consumers in Lebanon using a structured questionnaire. A total of 135 responses are included in this study using a convenience sample approach. Results showed that within green marketing, first, environmental knowledge is a determinant of purchasing green products. Secondly, the company image influences consumer intention to purchase green products. The improved features of the product influence significantly the green purchasing intention. Finally, the company credibility and skepticism towards green claims has a negative influence. Moreover, the result accredited facets of green marketing that companies need to focus on while designing advertising strategies.

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Joia, Luiz Antonio, and Luiz Cláudio Barbosa de Oliveira. "Development and Testing of an E-Commerce Web Site Evaluation Model." In E-Commerce Trends for Organizational Advancement, 301–18. IGI Global, 2010. http://dx.doi.org/10.4018/978-1-60566-964-9.ch017.

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The scope of this research is to develop and test a model for evaluating B2C e-commerce Web sites. Consequently, this study seeks to investigate the relationship between the Web site interface of B2C e-commerce and virtual customer behavior, concentrating on purchasing attitude and intention. The objective of this article is, therefore, to research which features of a virtual store effectively influence the user purchasing process via the Internet. In order to achieve this aim, the technology acceptance model was adapted for pertinent theoretical references about consumer behavior on the Web. The model developed was then tested and validated through a structural equation modeling approach. An empirical analysis of the CD e-retailing industry in Brazil was then conducted. The study concludes that, for the electronic commerce of CDs, ease of use, trust, pleasure, and attractiveness as perceived by visitors to CD e-retailing Web sites are key issues for understanding customer attitude and purchasing intention.

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Joia, Luiz Antonio, and Luiz Cláudio Barbosa de Oliveira. "Development and Testing of an E-Commerce Web Site Evaluation Model." In Electronic Services, 179–96. IGI Global, 2010. http://dx.doi.org/10.4018/978-1-61520-967-5.ch013.

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Тези доповідей конференцій з теми "CUSTOMERS PURCHASING INTENTION"

Ou, Hong-Jun, and Yung-Chun Lin. "A Study of Product Design Factors Effect on Customers Purchasing Intention." In Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icoi-19.2019.125.

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Wang, Min. "Empirical Study on Cosmetics Purchasing Intention of Traditional Chinese Cosmetics Customers." In 2021 5th Annual International Conference on Data Science and Business Analytics (ICDSBA). IEEE, 2021. http://dx.doi.org/10.1109/icdsba53075.2021.00076.

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Luo, Hanyang, and Zhini Li. "Empirical Research on the Effect of Online Review on Customers' Purchasing Intention." In 2013 10th International Conference on Service Systems and Service Management (ICSSSM 2013). IEEE, 2013. http://dx.doi.org/10.1109/icsssm.2013.6602640.

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Xiaowen, Ruan. "An empirical study on the factors impacting Chinese customers purchasing intention on samsung smart phones." In 2016 International Conference on Logistics, Informatics and Service Sciences (LISS). IEEE, 2016. http://dx.doi.org/10.1109/liss.2016.7854433.

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Haziri, Fortesa, Lulzim Shabani, and Miloslava Chovancova. "Customer game experience impact on gamification and online purchasing." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.078.

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PPurpose – the purpose of the current research was to investigate the influence of the experience of players and no-players on their purchasing behavior in a gamified purchasing setting. Research methodology – PLS-SEM has been employed to investigate the effect of gaming on consumer behavior and analyze the data gathered via the questionnaire distributed online. Findings – unlike studies in different domains, where the positive impact of game experience in a gamified learning environment and purchasing intention towards gamified products has been highlighted, the results of this research reveal the irrelevance of game experience in online purchasing behavior. Research limitations – firstly, no comparison has been made concerning the differences between board-games and online games. Secondly, the length of time spent playing has not been analyzed. Lastly, the research does not offer any insight regarding the country, nor compare online and offline buying behavior. Practical implications – eventually, game experience needlessly impacts the purchasing process in a gamified setting. Game design, personality, characteristics, cultural background and other attributes of the participants are an important caveat. Originality/Value – the research reveals stimulating results for scholars in the field of gamification, game elements, consumer behavior, and online purchasing

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M. N., Nuryasman, and Kartika Nuringsih. "The Modeling Approach: Understanding Customer Intention in Purchasing Batik Geblek Renteng." In 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220404.014.

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Liu, Yabing, Hongliang Yu, and Yihua Mao. "The Impact of Residential Customer Participation on Purchasing Intention: The Mediating Effect of Customer Perceived Valu." In 2nd International Conference on Economics and Management, Education, Humanities and Social Sciences (EMEHSS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/emehss-18.2018.92.

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Halim, Erwin, Marylise T. Hebrard, Clalita Laurent, and Yohannes Kurniawan. "The Impact of Customer Satisfaction and Customer Trust to Repurchase Intention in Purchasing Digital Product at the Marketplace." In 2022 International Seminar on Intelligent Technology and Its Applications (ISITIA). IEEE, 2022. http://dx.doi.org/10.1109/isitia56226.2022.9855299.

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Liu, Yabing, Hongliang Yu, and Haiwei Huang. "The Impact of Purchase-Decision Involvement on Purchasing Intention: The Mediating Effect of Customer Perceived Value." In 2017 7th International Conference on Education and Management (ICEM 2017). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icem-17.2018.173.

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Roy, G. K. "API Standard 616: Scopes for Different Interpretations." In ASME 1995 International Gas Turbine and Aeroengine Congress and Exposition. American Society of Mechanical Engineers, 1995. http://dx.doi.org/10.1115/95-gt-057.

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The intention of API standard 616 is to help manufacturer, or buyer of gas turbines in specifying the equipment, and is based on experience and good engineering practices over many years. Like any other standard, the definitions are broad-based to cover possibly the majority of manufacturers, and are based on experiences gathered in the industries in general. However, different interpretations are possible on some of the clauses of the standard. Each gas turbine customer has specific requirements, and the manufacturer’s objective is “Customer Focus” which means it has to fulfill the requirements of the customer totally, or even to take it a step further identify the needs that the customer has not even recognized. The common objective of providing a machine satisfying the specific requirements is difficult to achieve, when attempts are made to bridge the gaps between the customer and the manufacturer through the API standard 616. Few clauses of API standard 616 are controvertial in nature, where possibly more than one explanations are possible, and a more clear guide-line from API is needed to direct the users and the manufacturers. Turbine firing temperature, rotor insensitivity test, API 614, turbine baseplate, post-test bearing inspection, etc are some of them. In this paper these were discussed with some of the available gas turbine purchasing standards. It was concluded that standard like API 616 needs to be general in nature, so that it can be used for each specific customer, however, definitions and its’ scopes need to be clearly identified to avoid mis-use or incorrect use of the standard.

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