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Готові списки джерел за темами / Customer privacy

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Статті в журналах

Добірка наукової літератури з теми "Customer privacy"

Автор: Grafiati

Опубліковано: 29 листопада 2022

Оновлено: 31 грудня 2022

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Статті в журналах з теми "Customer privacy"

1

Blight, Jim. "Customer privacy versus customer service." Information Security Technical Report 2, no. 1 (1997): 7–46. http://dx.doi.org/10.1016/s1363-4127(97)80880-1.

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2

Liu, Rong, Jiawei Yang, and Jifei Wu. "When Big Data Backfires: The Impact of a Perceived Privacy Breach by Pharmaceutical E-Retailers on Customer Boycott Intention in China." International Journal of Environmental Research and Public Health 19, no. 8 (2022): 4831. http://dx.doi.org/10.3390/ijerph19084831.

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Анотація:

The objective of this study was to explore the impact of a perceived privacy breach by pharmaceutical e-retailers on customer boycott intention, especially the mediating role of emotional violation and the moderating effect of customer previous trust. Data were collected via a questionnaire survey of 335 customers of pharmaceutical e-retailers from China. Our research results showed that a perceived privacy breach by a pharmaceutical e-retailer had no direct effect on customer boycott intention; a perceived privacy breach positively affected emotional violation; emotional violation led to cust

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3

Shy, Oz, and Rune Stenbacka. "Customer Privacy and Competition." Journal of Economics & Management Strategy 25, no. 3 (2015): 539–62. http://dx.doi.org/10.1111/jems.12157.

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4

Mandal, Pratap Chandra. "Public Policy Issues and Technoethics in Marketing Research in the Digital Age." International Journal of Technoethics 12, no. 1 (2021): 75–86. http://dx.doi.org/10.4018/ijt.2021010105.

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Анотація:

Companies collect customer information in marketing research to understand customers and generate customer insights. Various public policy and ethical issues are associated with the process. The issues include intrusions on consumer privacy; misuse, misinterpretation, and misrepresentation of research findings; ethical and social dilemma in the collection of customer information; and ethical dilemma in generating customer insights through neuromarketing and its applications. In this digital age, it is easier to invade consumer privacy. Companies abide by the various laws and regulations enforc

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5

Wijaya, Petra Surya Mega, and Ety Istriani. "PENGARUH FAKTOR-FAKTOR ANTESEDEN E-CUSTOMER SATISFACTION, E-CUSTOMER TRUST DAN COMPULSIVE BUYING PADA PEMBENTUKKAN E-CUSTOMER LOYALTY." Jurnal Manajemen 19, no. 1 (2017): 1. http://dx.doi.org/10.24912/jm.v19i1.101.

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Анотація:

Temuan dari penelitian diharapkan dapat memberikan masukan yang berharga pada pengembangan teori belanja online dan bagi perusahaan yang akan melakukan penjualan secara online. Penelitian ini mencoba untuk menggabungkan penelitian yang dilakukan oleh Wang dan Yang (2008), Eid (2011) dan Campbell (2013). Adapun variabel penelitian yang akan digunakan adalah e-customer loyalty, e- customer satisfaction, e-customer trust, compulsive buying, user interface quality, information quality, perceived security, perceived privacy, dan competent behavior. Rumusan masalah penelitian adalah (1) apakah e-cus

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6

Martin, Kelly D., Abhishek Borah, and Robert W. Palmatier. "Data Privacy: Effects on Customer and Firm Performance." Journal of Marketing 81, no. 1 (2017): 36–58. http://dx.doi.org/10.1509/jm.15.0497.

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Анотація:

Although marketers increasingly rely on customer data, firms have little insight into the ramifications of such data use and do not know how to prevent negative effects. Data management efforts may heighten customers’ vulnerability worries or create real vulnerability. Using a conceptual framework grounded in gossip theory, the authors link customer vulnerability to negative performance effects. Three studies show that transparency and control in firms’ data management practices can suppress the negative effects of customer data vulnerability. Experimental manipulations reveal that mere access

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7

Pradnyadewi, Luh Putu Ariestari, and IG A. K. Giantari. "Effect of E-Service Quality on Customer Satisfaction and Customer Loyalty on Tokopedia Customers in Denpasar." European Journal of Business and Management Research 7, no. 2 (2022): 200–204. http://dx.doi.org/10.24018/ejbmr.2022.7.2.1297.

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Анотація:

The purpose of this study is to examine and explain the effect of e-service quality on customer satisfaction and customer loyalty to Tokopedia customers and the role of gender on this influence. This research was conducted in Denpasar City with 110 respondents. Data were collected through questionnaires and then analyzed using Structural Equation Model (SEM) using PLS (Partial Least Square) and MGS (Multi-Group Analysis) analysis techniques. The results of this study indicate that the dimensions of privacy, responsiveness, convenience, reliability, efficiency have a positive and significant ef

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8

Mandal, Pratap Chandra. "Public Policy Issues in Direct and Digital Marketing – Concerns and Initiatives." International Journal of Public Administration in the Digital Age 6, no. 4 (2019): 54–71. http://dx.doi.org/10.4018/ijpada.2019100105.

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Анотація:

Companies require information about customers to understand them, know their preferences, and develop relationships with them. Companies employ a number of direct and digital marketing channels to collect information and intelligence about customers. Marketers adopt a number of unfair practices for collecting information through direct and digital marketing and this raises concerns about consumer privacy. The article discusses the various aspects of consumer privacy and the need for protecting consumer privacy. The article further focuses on the various regulations enforced by regulatory bodie

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9

Top, Cemil, and Bayad Jamal Ali. "Customer satisfaction in online meeting platforms: Impact of efficiency, fulfillment, system availability, and privacy." Revista Amazonia Investiga 10, no. 38 (2021): 70–81. http://dx.doi.org/10.34069/ai/2021.38.02.7.

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Анотація:

As it is known business rely on the customers, which means the profitability of any company change depending on customer demand. Due to that, it is necessary to treat customers as the central factor of the market. In another meaning, Customer satisfaction is very important issue to a company’s business performance. In this regard, the purpose of this project was to determine the Impact of service quality on the customer satisfaction in the online meeting platforms. By means of service quality, we tested the impact of efficiency, fulfillment, system availability, and privacy on the customer sat

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10

Mandal, Pratap Chandra. "Shifts in Customer Relationship." International Journal of Applied Management Theory and Research 4, no. 1 (2022): 1–19. http://dx.doi.org/10.4018/ijamtr.2022010102.

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Анотація:

Companies require building and maintaining customer relationships to achieve excellence in the digital age. Companies should be selective and should develop relationships with loyal and profitable customers and discourage unprofitable customers to continue doing business with them. Companies require developing interactive customer relationships which are mutually beneficial and understanding the growing importance of consumer-generated marketing in the digital age and online marketing domains in forming relationships. They should respect public policies like consumer security and privacy, have

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