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Esti Utami, Rahmah, and Ida Bagus Nyoman Udayana. "Pengaruh Dampak Modal Structural dan Interaksi Sosial pada Niat Beli Pelanggan Dalam Produk Kosmetik MS Glow di Yogyakarta." Reslaj : Religion Education Social Laa Roiba Journal 5, no. 3 (October 1, 2022): 843–54. http://dx.doi.org/10.47467/reslaj.v5i3.1683.
Повний текст джерелаАнотація:
This study aims to explore the relationship and direct influence of Cognitive Capital and Social Interaction on Information/knowledge sharing behavior, the effect of Information/knowledge sharing behavior on purchase intention, and the direct influence of cognitive capital and social interaction on customer purchase intention on Customer Ms Glow. On an ongoing basis, the company improves the behavior of sharing information/knowledge to bind customers so that there is customer buying interest in a product. Purchase intention is one of the important things in a company, if a company occurs in the behavior of sharing information/knowledge to customers, the customer's interest in buying a product will also increase. These efforts can be realized in the form of increasing customer cognitive capital, increasing social interaction with customers, and being able to provide better service to customers. Data were collected as many as 60 users of Ms Glow products with data collection techniques using a questionnaire containing 20 questions that must be filled out. The data that has been collected is then processed with SPSS for validity testing, hypothesis testing and classical assumption testing. The results showed that the cognitive capital variable had a positive effect on information/knowledge sharing behavior, social interaction had a positive effect on information/knowledge sharing behavior, and information/knowledge sharing behavior had a positive effect on purchase intention.
Keywords: Cognitive Capital; Social interaction; Information/Knowledge Sharing Behavior; Purchase Intantion
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Prodi Manajemen, Universitas Sarjanawiyata Tamansiswa Yogyakarta, Indonesia.
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Widyaningsih, Bekti, and Eka Ayuningtiyas. "Persepsi Nasabah Tentang Pembiayaan Murabahah dan Implikasinya Terhadap Minat Beli Bank Syariah Indonesia KCP Jombang." JoEMS (Journal of Education and Management Studies) 5, no. 4 (August 28, 2022): 1–7. http://dx.doi.org/10.32764/joems.v5i4.720.
Повний текст джерелаАнотація:
This study explores a customer's perception of the implications of murabahah financing on buying interest at Bank Syariah Indonesia KC Jombang. This study aims to describe customer perceptions of the attractiveness of murabahah financing at Bank Syariah Indonesia KC Jombang, explain customer buying interest in murabahah financing at Bank Syariah Indonesia KC Jombang, explain the implications of perceptions of customer attractiveness on interest in buying murabahah financing products at Bank Syariah Indonesia KC. Jombang viewed from the theory of Consumer Behavior (Consumer Behavior. The research analysis used is a qualitative case study approach which is a strategy or method that is powerful enough to examine in depth the case to be studied. The study concluded that customer perceptions related to murabahah financing has several attractions, interest in buying murabahah financing at Indonesian Sharia Bank KC Jombang is quite high due to several internal and external factors, while the implications of customer perceptions of Sharia Bank KC Jombang are viewed from the theory of Consumer Behavior ( Consumer Behavior) related to murabahah financing can generate customer buying interest without any hesitation in deciding to apply for financing.
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Ramadhani, Dhevia Halimah, and Ida Bagus Nyoman Udayana. "Pengaruh Efek Carpooling Niat Pembelian pada Calon Pembeli Mobil Bekas di Indonesia." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 5, no. 4 (February 15, 2023): 1830–40. http://dx.doi.org/10.47467/alkharaj.v5i4.1720.
Повний текст джерелаАнотація:
This study aims to explore the relationship and direct influence of Cognitive Capital and Social Interaction on Information/knowledge sharing behavior, the effect of Information/knowledge sharing behavior on purchase intention, and the direct influence of cognitive capital and social interaction on customer purchase intention on prospective used car buyers in Indonesia. On an ongoing basis, the company improves the behavior of sharing information/knowledge to bind customers so that there is customer buying interest in a product. Purchase intention is one of the important things in a company, if a company occurs in the behavior of sharing information/knowledge to customers, the customer's interest in buying a product will also increase. These efforts can be realized in the form of increasing customer cognitive capital, increasing social interaction with customers, and being able to provide better service to customers. Data were collected as many as 60 used car buyers with data collection techniques using a questionnaire containing 20 questions that must be filled out. The data that has been collected is then processed with SPSS for validity testing, hypothesis testing and classical assumption testing. The results showed that the cognitive capital variable had a positive effect on information/knowledge sharing behavior, social interaction had a positive effect on information/knowledge sharing behavior, and information/knowledge sharing behavior had a positive effect on purchase intention.
Keywords: influence of purchasing decisions, purchase intentions
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Sugashini, S. "Buying Behavior of Customers towards Online Shopping in Nagercoil City." International Journal for Research in Applied Science and Engineering Technology 10, no. 1 (January 31, 2022): 1671–75. http://dx.doi.org/10.22214/ijraset.2022.40108.
Повний текст джерелаАнотація:
Abstract: Online purchasing is the new process in the marketing system. The International electronic marketing is a grand this revolution of epoch. It is used to the computer, mobile phone and tap based shopping in India. The main objectives of this research paper is the factors influence the buying behaviour of the online shoppers and identify the most favorable online sites in Nagercoil city. Online shopping provides many choices to consumers than the traditional bricks-and-mortar retail stores. Online shopping is shopping while online or while on the internet. A lot of shoppers are using the internet now-a-days as internet provides a lot of advantage to shoppers. Online shopping includes flexibility, measurability and affordability. Moreover, online shopping has depended on the customer's attitude and their buying behaviour. Hence, an attempt has been made to study the buying behaviour of customers towards online shopping. The researcher suggested that Secured online payments, better to Electronic Stores, return policies and exciting discounts could help the perception of shopping benefits and Online marketers should reduce the delivery charges. The researcher concluded that concluded that Amazon. in is the most favorable online shopping sites and also it depicts that majority of the respondents preferred to buy through online because of accessibility. Keyword: Online Shopping, Electronic marketing, Customer Behaviour.
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Zaman, Nadeem Uz, Ammarah Ahmed, Gul Ghutai, Manzoor Ali Brohi, and Mohammad Zuhair Durrani. "Online Consumerism: Customer’s Orientation in E-buying Impulsivity." Research Journal for Societal Issues 5, no. 1 (April 1, 2023): 01–26. http://dx.doi.org/10.56976/rjsi.v5i1.68.
Повний текст джерелаАнотація:
This study aimed to investigate the factors influencing e-buying impulsivity among a sample of 328 individuals using adopted scales through a survey. The study found that gender had no effect on e-buying impulsivity, with no significant difference found in the impulsivity of males and females in high-tech e-buying behavior. However, several factors were found to have a significant impact on impulsivity, including webstore shopping experience, general shopping trend, online shopping experience, and emotion/mood. The regression analysis revealed that general shopping trends, customer's income, and online shopping experience were positively associated with e-buying impulsivity. In-store and online shopping experience were also found to be positively associated with e-buying impulsivity. These findings provide insights into the factors that influence e-buying impulsivity, which could be valuable for marketers and businesses in designing effective marketing strategies.
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Sari, Nadia Nurrahmah, and Ida Bagus Nyoman Udayana. "Arus Kas Bebas dan Pengaruh Komitmen Pembelian dan Identitas Global pada Niat Beli Produk Fashion MewahNilai Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia." Reslaj : Religion Education Social Laa Roiba Journal 5, no. 3 (March 1, 2023): 1068–80. http://dx.doi.org/10.47467/reslaj.v5i3.1655.
Повний текст джерелаАнотація:
This study aims to explore the relationship and direct influence of luxury fashion on the purchase intention of luxury goods, the direct effect of purchase commitment on the purchase intention of luxury goods and the influence of global identity on the purchase intention of luxury goods. On an ongoing basis, companies can increase sales commitment behavior to engage buyers to generate interest in purchasing luxury goods. Purchase intention becomes one of the most important things in a company if a company shares information/knowledge behavior with customers, it will also increase the customer's interest in buying a product. These efforts can be realized in the form of increasing customer cognitive capital and being able to provide more services to customers. Data collected by 50 users of luxury Fahion products. The data that has been collected is then tested for validity, reliability test, hypothesis test and classic assumption test. The results showed that cognitive variables had a positive effect on information/knowledge sharing behavior, social interaction had a positive effect on information/knowledge sharing behavior, and information/knowledge sharing behavior had a positive effect on purchase intention.
Keywords: purchase commitment, global identity, purchase intention of fashion products
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Sukaryono, Dedi. "Pengaruh Promosi dan Harga Terhadap Minat Beli Pelanggan PT. Nipsea Paint and Chemicals Cat Nippon Paint." JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis 5, no. 2 (February 22, 2023): 147. http://dx.doi.org/10.47201/jamin.v5i2.133.
Повний текст джерелаАнотація:
ABSTRACT This study aims to determine the effect of promotion and price on customer buying interest at PT. Nipsea Paint And Chemicals deppo Malang. This research is a quantitative study. The population in this study is the consumers of PT. Nipsea Paint And Chemicals Deppo Malang. The sample used was 100 respondents with purposive sampling technique. The data analysis techniques used are validity and reliability tests, classical assumption tests (normality test, multicollinearity, heteroscedasticity, and autocorrelation test, multiple linear regression analysis, simultaneous test (F test), partial test (t test). of Promotion (X1) on Customer Buying Interest (Y). Partially there is a significant effect of Price (X2) on Customer's Buying Interest (Y). Simultaneously there is a positive and significant effect of Promotion (X1) and Appreciation (X2) on Interest Buy Customer (Y).Keywords: Promotion, price and Buying Interest of Customers ABSTRAKPenelitian ini bertujuan mengetahui pengaruh Promosi dan Harga terhadap Minat Beli Pelanggan PT.Nipsea Paint And Chemicals deppo Malang.Penelitian ini merupakan penelitian kuantitatif. Populasi dalam penelitian ini adalah Konsumen PT.Nipsea Paint And Chemicals Deppo Malang. Sampel yang digunakan sebanyak 100 responden dengan teknik pengambilan purposive smpling. Teknik analisis data yang digunakan yaitu uji validitasdan reliabilitas, uji asumsi klasik (uji normalitas, multikolinieritas, heteroskedastisitas, dan uji autokorelasi,analisisregresi linear berganda,uji simultan (uji F), uji parsial (uji t).Hasil penelitian Secara parsial terdapat pengaruh signifikan dari Promosi (X1) terhadap Minat Beli Pelanggan (Y). Secara parsial terdapat pengaruhsignifikan dari Harga (X2)terhadap Minat Beli Pelanggan (Y). Secara simultan terdapat pengaruh yang positif dan signifikan dari Promosi (X1) dan Hargai (X2) terhadap Minat Beli Pelanggan (Y).Kata Kunci: Promosi, harga dan Minat Beli Pelanggan
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Hajduova, Zuzana, Nikoleta Hutmanova, Lubor Jusko, and Ludovít Molitoris. "The influence of advertising on children's buying behaviour: a case study in Slovakia." Marketing and Management of Innovations 5, no. 3 (2021): 199–210. http://dx.doi.org/10.21272/mmi.2021.3-17.
Повний текст джерелаАнотація:
Advertising is an essential tool in influencing the customer's buying behavior. However, customers tend to have various levels of understanding and decoding advertising messages. Even though children do not have purchasing power themselves, they still create a key customer segment that can influence the purchase decision of the whole family. The paper focuses on how media usage by children and their attitudes towards advertisements determines their buying behavior. The main purpose of the research is to present and describe how children's advertising literacy develops and its connection with the concept of the theory of mind. The relevance of the decision of this scientific problem is that according to several types of research, children are increasingly targeted through various advertising media. Even though their advertising literacy is not fully developed yet. However, nowadays, there is a growing importance of media in our lives and a need to socialize children as consumers because they represent a huge market for advertisers. An empirical study was carried out by designing a questionnaire filled by Slovak children between the ages of 11 and 15. The advertising impact and the degree of impact of the selected types of advertising media on children's consumer behavior were evaluated. The study involved the online method of computer-assisted web interviewing to investigate the influence of advertising media. The authors assessed the degree of the disruptive effect of the selected advertising media on children and the perception of a chosen medium within gender. The most and the least influential type of media were identified. The findings showed no significant difference within gender in the case of advertising media perception by children. The research empirically confirmed and theoretically proved commercial messages aimed at children through different kinds of traditional and electronic media. According to the results, children's buying behavior is mostly influenced by advertising on social media platforms. This type of media mostly integrates sponsored content which has a huge influence on decision making and forming future preferences. The research results can be helpful for further research of commercial messages of social media aimed at children and how those messages affect the whole family and children's future preferences.
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Falah Baraja Zain, Muhammad, and Sopiah Sopiah. "Perceived Value Sebagai Mediator yang Mempengaruhi Loyalitas Pelanggan Driver GO-JEK." Ekonomi Bisnis 25, no. 1 (May 31, 2020): 26. http://dx.doi.org/10.17977/um042v25i1p26-37.
Повний текст джерелаАнотація:
Customer loyalty is a main goal for the company. Customer loyalty is a consumer behavior that is realized, among others, buying services continuously, recommending services to others, and having competitor's offer retention. Some of the factors that cause customer loyalty are the quality of service provided by the company and consumer perceived value. So, companies must consider their service efforts given to consumers. Service is declared quality if it meets the customer's needs and expectations. Increasing service quality will also affect consumer perceived value and customer loyalty. The objectives of this study include (1) explaining the requirements regarding service quality, customer loyalty, and perceived value in Malang GO-JEK drivers who use the Telkomsel Ojek Online Package in 2019, (2) to explain the direct effect of service quality on perceived value, and (3) to explain the direct and indirect influence on customer loyalty in GO-JEK drivers on Malang City who use prepaid Telkomsel Online Ojek Packages.
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Ali, Ahsan, and Khair Muhammad. "Impact of Promotional Tools on Consumer Buying Behavior: A Case of FMCG Industry." Journal of Marketing Strategies 3, no. 1 (June 4, 2021): 44–67. http://dx.doi.org/10.52633/jms.v3i1.34.
Повний текст джерелаАнотація:
Instantaneous changes in the global socio-economic scenario due to rapid uncertainties and emerging technologies have framed a cutthroat competition between the market players across industries. This colossal change in business structures has altered the consumer demands and driven business focus to search for unique marketing tactics to attract, bring-in, and retain a larger customer pool through various promotional tools. The importance of unique marketing strategies for a business is undeniable as the exclusivity of marketing tools is the core idea to draw customer's attention towards the products. Marketers today are relentlessly trying to decipher new strategies through which changing customer demands can be catered to and seek innovative ideas to attain customer attention. This research project thus intends to test the effect of different promotional tools and their impacts on consumer buying behaviour. Every company hence tries to execute various forms of marketing tactics aimed to increase sales and to maximize business market share. Promotion is a mode of marketing that aspires to introduce and at the same time persuade consumers to buy the products offered by the business to enhance the sales volume and increase the firm’s profit margins. Hence, the purpose of this research study is to examine the impact of different promotion tools which include free samples, product price reductions, free coupons, and buy one get one free offer on consumer buying behaviour in the FMCG industry in Pakistan. This study was conducted in Karachi, and a total of 208 respondents were selected using the systematic random sampling technique. The data was collected through a self-administered structured questionnaire which was adapted from previous similar studies. Statistical tools were employed using SPSS and SmartPLS3 software to analyze the gathered data and find some meaningful results. The significance of this research is extensive as the key findings may help organizations devise appropriate promotional strategies to minimize their costs and maximize market share as well as profits. Moreover, the practical contributions of this research persist in the identification of sales promotion strategies that are pertinent to the management of clients in the FMCG market in Pakistan. Hence, this study will be beneficial for organizations to minimize their costs related to sales promotion and will provide the right promotional inducement, marketing strategies for businesses to increase sales by creating purchase behaviour practices for display.
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Rizwanullah, Mohd, Salah Abunar, and Sayeeduzzafar Qazi. "Customer Satisfaction and Behaviour at Retail Outlets: an Adaptive Fuzzy Regression Model with LINGO Based Analysis." Marketing and Management of Innovations, no. 2 (2020): 275–85. http://dx.doi.org/10.21272/mmi.2020.2-20.
Повний текст джерелаАнотація:
Increasing rivalry for-profit or non-profit is pushing companies to devote more and more attention to pleasing consumers with excellent quality customer services. This study aims to develop a model to analyze customer behavior in a retail store and provide accurate inference for decision making. Another critical objective for this research work is the adaptation of the faceted form of neuro-response, which is substituted by the Adaptive Fuzzy Logistic Regression Model (AFLRM). AFLRM has resulting benefits over Neuro-surface and Mean Demand Heuristic methods. A sample of 100 customers who visited or walked in the retails was used as a sample. Other than neuro-response surfaces (NRSM) and The Mean Demand Heuristic models (MDSM), the present study has accustomed a generalized form known as Adaptive Fuzzy Linear Regression Model (AFLRM) to deliver the benchmark for former models and give the highest level of accuracy for future behavior of a customer. LINGO based Markovian analysis has also been used with the above model to understand the behavior of the system under study. The significance of service and product attributes is implicitly derived via the fuzzy regression model for customer satisfaction measurement. It is observed that the critical gap between the quality of product and services and Customer Satisfaction is Product/Service Satisfaction, Motivation and Buying Experience, and Credibility and Security. The authors’ finding indicates that the effort of listening to the customer's voice should be more critical. Result analysis based on computational results concerning the questionnaire for measuring the customer behavior and the system validates the model under study. Appropriate, useful with reliable action plans for every critical product and service aspect can be developed by applying the adaptive regression methodology to control the quality of service or managing customer satisfaction, thereby providing executives with a competitive gain. Also explored the behavior of the system, i.e., whether the customer will move to the new retail outlets or they will remain in the same state by using the LINGO based software program model. Keywords: heuristic, fuzzy, Markov process, retail customer, customer behavior, LINGO, ISM.
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Zaheer, Nida, Muhammad Arif, Ayesha Shoukat, and Muhammad Rizwan. "Not Without You: Role of Shopping Pal and Store Atmospherics in Impulse Buying." Sustainable Business and Society in Emerging Economies 4, no. 1 (March 31, 2022): 33–44. http://dx.doi.org/10.26710/sbsee.v4i1.2152.
Повний текст джерелаАнотація:
Purpose: Retailers acknowledge the importance of the retail store environment as a tool for differentiation and valuable for positioning the retail store. It makes the buyer's decision to visit the store easier. Further, a pleasing retail environment improves the customer's purchasing experience and satisfaction. This paper aims to; investigate the influence of store atmospherics and marketing stimuli on impulse buying behavior among females. Shopping pal provides a boundary condition between the influence of store environment, emotional response, and impulse buying.
Methodology: This is a quantitative study and data was collected using surveys. The investigation was conducted using Amos and SPSS version 21, and the results were within an acceptable range.
Findings: The findings of the study suggest that an impressive store environment with marketing stimuli such as price discount leads to positive emotions and impulse purchase behavior. Further, a shopping pal provides boundary conditions between the influence.
Implications: Retailers must focus on creating a retail experience that is clean, relaxing pleasant, and has an excellent interior design, and they must encourage to group shopping. They might concentrate on promotional activities that encourage group shopping, such as group purchasing coupons and family prizes.
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Iqbal, Muhammad, Sunarti Sunarti, Fandy Valentino, and Rizqi Wahyudi. "HOW EMOTIONAL PSYCHOLOGY HELPS TO MEDIATE SERVICE QUALITY AND THE ONLINE BUYING BEHAVIOUR OF GARMENTS AND CLOTHING PRODUCTS IN INDONESIA?" Bina Teknika 17, no. 1 (July 22, 2021): 36. http://dx.doi.org/10.54378/bt.v17i1.2880.
Повний текст джерелаАнотація:
This research study tried to examine the Indonesian customer’s online buying experience by considering the service quality of Indonesia's online garments and clothing industry along-with the mediating effect of customer’s emotional psychology as well as the moderating role demographic features of customer like age and marital status. The population includes all garments and clothing brands giving online purchase service to their customer. We randomly shared an online self-administrative questionnaire to 600 Indonesian customers who had purchased garments and clothing through different online platforms over the last 3 months and then only got 523 valid responses. We applied Structural Equation Modeling (SEM) method and estimated using SPSS and Smart-PLS. Our results revealed that the customer online buying is strongly augmented by web-based as well as customer-based characteristics of service quality of online garments and clothing stores. The demographic factors like age and marital status did not significant at all but influenced the customer’s online buying decision. All demographic effect reports weak support for enhancing online buying by customers. The mediation effect of emotional psychology in the form of positive and negative psychology enhancing the online buying decision of customers in Indonesia. The management and policymakers of garments and clothing stores offering online services are advised to consider the web-based and customer-based factors coupled with customer’s emotional psychology to improve the buying experience of online customers. The demographic factors like gender, age, and income level of customers did not matter for policymaking.
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Agdigos, Marra Angelique H., Maria Christine R. Etpison, Armila Augustine C. Patino, and Antonio E. Etrata, Jr. "The Impact of Brand Image and Perceived Value on Consumers’ Purchasing Behavior of Clothing Lines." KINFORMS 17, no. 2 (December 31, 2022): 27–45. http://dx.doi.org/10.55819/mrij.2022.17.2.27.
Повний текст джерелаАнотація:
Growing businesses everywhere in the world have a far and wide objective of building up their brand image. This research will help in highlighting the defining factors of a brand in which marketers will know how to present their products to consumers which would influence their purchasing behavior. The quantitative research design was utilized together with survey questionnaires in the collection of required data of the respondents regarding the independent variables: brand image and consumer perceived value. The total sample size of 209 respondents was selected through a purposive sampling method, consisting of consumers that reside in Metro Manila with different backgrounds in terms of purchasing clothing lines of brands. The study has identified that brand image has a moderately significant effect on consumers’ purchasing behavior. The research has also shown that a consumer's perceived value has a significant but not strong effect on the consumer's purchasing behavior. In general, brand image and consumers’ perceived value only impact the purchasing behavior of consumers slightly. The consumers are not conscious in terms of the brand image of the clothes they buy as they also prefer cheap but good-quality clothing. This finding has important implications for companies in terms of deciding whether they need to majorly invest their resources in their brand image or not. Also, it aids them in planning in terms of fulfilling the customer's perceived value since it does not have a strong effect on their buying behavior.
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Ikbal, Muh, Sahat Saragi, and Maura Linda Sitanggang. "The Effect of Sales Distribution Channels and Promotion Policies on Consumer Buying Behavior and Its Impact on Sales Volume." International Journal of Business Review (The Jobs Review) 4, no. 1 (June 2, 2021): 23–32. http://dx.doi.org/10.17509/tjr.v4i1.36172.
Повний текст джерелаАнотація:
Distribution is an important part of the sales business which influences the customer's decision to buy a product which in turn increases sales volume. The purpose of study to determine and analyze the effect of sales distribution channels and promotional policies on consumer buying behavior and its impact on sales volume. Data were analyzed using descriptive analysis and SEM (Structural Equation Modeling) SPSS 25 and AMOS 24 programs. The results showed that distribution channel has a positive and significant effect on sales volume with p-value = 0.002 with a coefficient of 0.559. Sales force has a positive and significant effect on sales volume with p-value = 0.48 and a coefficient of 0.268. Promotion policy has no effect on sales volume p-value = 0.652 (0.05) and the coefficient is 0.112. Consumer behavior has a positive and significant effect on sales volume with p-value = 0.001 with a coefficient of 0.691. Promotion policy is the weakest part in an effort to increase sales so that serious efforts are needed to fix: it is necessary to increase above the line and below the line promotional activities so that the word of mouth effect is quickly achieved; making material design changes regarding citrex products to make it easier to understand and understand; and conduct diverting advertisements by an increase in the promotional budget.
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TAJIMA, Takuya, Takehiko ABE, Hidetaka NAMBO, and Haruhiko KIMURA. "Development of a Marketing System for Recognizing Customer Buying Behavior in a Store Using Ultrasound Sensor-Fundamental Experiment of Sensing Customer's Behavior for Raising the Productivity of Selling Area Using Information Technology-." Journal of Japan Society for Fuzzy Theory and Intelligent Informatics 20, no. 2 (2008): 201–10. http://dx.doi.org/10.3156/jsoft.20.201.
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Ragaur, Sandhya. "CHANGING CUSTOMER INTENTIONS AND BUYING BEHAVIOUR FOR SECOND-HAND GOODS IN EMERGING ECONOMIES – A WAY FORWARD TO SUSTAINABILITY POST-PANDEMIC." International Journal of Research -GRANTHAALAYAH 10, no. 8 (September 16, 2022): 131–38. http://dx.doi.org/10.29121/granthaalayah.v10.i8.2022.4759.
Повний текст джерелаАнотація:
Purpose: With the recent development in technology, the market of second-hand goods has widened to online platforms, which has provided consumers with more choices. This research paper examines the various factors that influence the buying decision of consumers for second-hand goods and how a shift from offline to online platforms has added to more sustainable growth in this sector. The study has analyzed how brand, price, risk, etc. influence the customer's buying behavior for second-hand goods.Methodology/approach: For this purpose, a Conjoint Analysis statistical technique is used to prepare the questionnaire for the survey to determine how consumers value different attributes (features, benefits, functions) to an individual product or service. The objective behind using conjoint analysis is to understand what combinations of a limited number of attributes, influence the most to customers.Findings: For the purpose of research survey was conducted on 100 people to understand their changing behavior towards second-hand goods and factors they keep in mind while purchasing the same. The study has found that around 78% of consumers prefer to buy branded second-hand products and between price and quality, they are more favorable towards cost-benefit. The study also revealed that consumers are shifting from offline to online markets as it helps them in cost-cutting and saving time. With increased preference for secondhand goods, long-term environmental sustainability can also be ensured to reduce wastage.Practical implications: This study can help the second-hand goods industry like e-bay, 2-good and other online platforms in formulating different strategies to maximize the sales of second-hand goods and in decision making while making various strategies. As this study is focused on understanding consumer intention, this will help the management in building a sound consumer base.Originality/Value: Though various research has been done related to the second-hand goods market, understanding the consumer’s willingness to pay and the perceived quality of the product has not been studied intensively. Also, sustainability and second-hand goods have not been researched thoroughly.
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Dani, Dr Vinit, and Arshia Khajuria. "Buying Behaviour of Blackberry Customers in India." Paripex - Indian Journal Of Research 2, no. 2 (January 15, 2012): 191–94. http://dx.doi.org/10.15373/22501991/feb2013/68.
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Maharani, Shinta, and Donni Lailatul Masruroh. "ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH DALAM MENGAMBIL SIMPANAN WADI’AH (Studi Pada BMT Hasanah Jabung Ponorogo)." El-Barka: Journal of Islamic Economics and Business 1, no. 2 (March 21, 2019): 155. http://dx.doi.org/10.21154/elbarka.v1i2.1395.
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Abstract: This study aims to analyze the factors that influence customer decisions in taking wadi'ah deposits, studies at BMT Hasanah Ponorogo. This research is important because there are various banking products that suit the needs and desires of customers. The customer's desire arises because psychological factors influence the customer's decision to choose a banking product. Recognition of needs, extracting information, evaluating alternatives, buying decisions and post-purchase behavior are stages in making economic decisions. This research is a quantitative research, with data collection techniques using questionnaires to 100 respondents, while the data analysis technique uses path analysis through SPSS software. The results show that product variables have a significant and positive effect directly on psychological factors, with a calculated t value of 8,040> t table is 1,984 and significant value is 0,000 <0,05. Psychological factors have a positive and significant effect directly on customer decisions based on the t test obtained by the value of t count of 2.326> t table of 1.984 and a significant value of 0.022 <0.05. And the indirect effect of the product on customer decisions through psychological factors as an intermediary variable has an effect of 0.156, as evidenced by regression analysis, while the direct effect of the product on customer decisions is 0.681. الملخص: تهدف هذه الدراسة إلى تحليل العوامل التي تؤثر على قرارات العملاء في أخذ الودائع الوديعة ، والدراسات تقع في مؤسسة مالية الحسنة. هذا البحث مهم لأن هناك اختلافات متنوعة في المنتجات المصرفية التي تسهل على العملاء اختيار المنتجات وفقا لرغباتهم. وتنشأ رغبة العميل لأن العوامل النفسية تؤثر على قرار العميل باختيار منتج مصرفي. يعد تقديم الاحتياجات والبحث عن المعلومات والتقييم البديل وقرارات الشراء وسلوك ما بعد الشراء مراحل في اتخاذ القرارات الاقتصادية. هذا البحث هو البحث الكمي. أظهرت نتائج الدراسة أن لمتغيرات المنتج تأثير كبير وإيجابي مباشر على العوامل النفسية. العوامل النفسية لها تأثير إيجابي وهامى مباشرة على القرارات. والتأثير غير المباشر للمنتج على قرارات العملاء من خلال العوامل النفسية. Abstrak: Penelitian ini bertujuan menganalisis faktor-faktor yang mempengaruhi keputusan nasabah dalam mengambil simpanan wadi’ah, studi pada BMT Hasanah Ponorogo. Penelitian ini penting dilakukan karena terdapat beragam variasi produk perbankan yang memudahkan bagi nasabah untuk memilih produk sesuai dengan keinginannya. Keinginan nasabah muncul karena faktor psikologis yang berpengaruh dalam keputusan nasabah memilih produk perbankan. Pengenalan kebutuhan, pencarian informasi, evaluasi alternatif, keputusan membeli dan tingkah laku pasca pembelian merupakan tahapan dalam pengambilan keputusan ekonomis. Penelitian ini merupakan penelitian kuantitatif, dengan teknik pengumpulan data menggunakan kuesioner kepada 100 responden, adapun teknik analisis data menggunakan path analysis melalui software SPSS.Hasil penelitian menunjukkan variabel produk berpengaruh secara signifikan dan positif secara langsung terhadap faktor psikologis, dengan nilai t hitung sebesar 8.040 > t tabel sebesar 1,984 dan nilai signifikan 0,000 < 0,05. Faktor psikologis berpengaruh secara positif dan signifikan secara langsung terhadap keputusan nasabah berdasarkan uji t didapat nilai t hitung sebesar 2.326> t tabel sebesar 1,984 dan nilai signifikan 0,022< 0,05. Serta pengaruh tidak langsung produk terhadap keputusan nasabah melalui faktor psikologis sebagai variabel perantara berpengaruh sebesar 0,156, terbukti dengan analisis regresi, sedangkan pengaruh langsung produk terhadap keputusan nasabah sebesar 0,681.
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Tirpude, Raman. "Study of Impact of Digital marketing on Consumer Buying Behaviour for Electronic Goods." International Journal for Research in Applied Science and Engineering Technology 10, no. 2 (February 28, 2022): 905–9. http://dx.doi.org/10.22214/ijraset.2022.40348.
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Abstract: The buying behavior of consumer is changing at a faster rate in the customer oriented market environment. Consumer behaviour differs when it involves the merchandise, price, features, quality, packaging, buying behaviour, status, generation, age of the customer etc. however, youth is that the most intricate group to correspond with. The changing preferences of the present day youth affects the buying pattern with trends and fashion. Therefore, Marketers spend crores of rupees and invest an excessive amount of time on marketing research per annum to spot and predict the changing youth behaviour. Now digital platforms has posed many challenges to the marketer in the retail segment. The present generation is more fascinated with the web shopping than the traditional buying. The marketers are forced to introduce the innovative way of selling due to the pressure of the younger generation’s buying behaviour. Customers use the web not only to shop for the merchandise online, but also to match prices, product features and after sale service facilities the desire receive. In addition to the tremendous potential of the E-business market, the web provides a singular opportunity for companies to more efficiently reach existing and potential customers. The popular digital retailing companies in India are Myntra, Flipkart Snap deal, Amazon.com and e-Bay etc. The five dominant factors which influence consumer perceptions for digitalshopping are information, easy to use, satisfaction, security, proper utilization of available information to compare the different products. Keywords: Customer, Digital shopping, Digital marketing, Buying Behaviour
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Estrella-Ramón, Antonia. "Explaining customers’ financial service choice with loyalty and cross-buying behaviour." Journal of Services Marketing 31, no. 6 (September 11, 2017): 539–55. http://dx.doi.org/10.1108/jsm-05-2015-0189.
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Purpose This paper aims to examine the impact of the customer’s previous transaction behaviour (represented by loyalty and general cross-buying) on his/her choice of specific services offered by the same financial services provider. Design/methodology/approach This study uses a set of logistic regression models by incorporating panel data from a large bank. The database consists of 2,187 randomly selected customers, and it includes features related to individual loyalty and cross-buying behaviours, as well as demographic indicators, i.e. individual measures related to each customer and each service. Findings From the results obtained, a large variation in customer choice behaviour with regard to the studied banking services was observed. These results reveal which customer transactional behaviours drive cross-category financial services purchases. Originality/value In academic literature, little progress has been made in the study of individual and behavioural factors that affect customer choices by service category, especially within the banking sector. By understanding customer choices, the company will be able to meet customer needs in a more appropriate way, thereby increasing its competitiveness. Hence, the results from this study have both managerial and research implications, improving the strategy formulation of financial services companies.
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Katrodia, Ankit, M. J. Naude, and S. Soni. "Consumer Buying Behavior at Shopping Malls: Does Gender Matter?" Journal of Economics and Behavioral Studies 10, no. 1(J) (March 15, 2018): 125–34. http://dx.doi.org/10.22610/jebs.v10i1(j).2095.
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The development of shopping malls is a major social and global phenomenon that has unearthed a novel facet for customer satisfaction and their consequent or relative buying behavior. The aim of his paper was to explore the gender differences in consumer buying behavior at selected Durban shopping malls. It is an observational cross-sectional study carried out on 700 randomly selected respondents to study buying capacity, buying behavior and shopping experience of male and female consumers at shopping malls in the city of Durban, South Africa. Data was collected through pre-tested semi-structured questionnaire with closed ended questions. The study revealed that there are notable gender differences, which shape shopping behavior among men and women. Time and money spent at the mall was significantly high among female as compared to male consumers. Consequently, the results attributed that personal attributes and shopping mall attractiveness factors played a crucial role in influencing customer shopping behavior amongst the mall shoppers. The study concludes that gender differences are prevalent in the buying behavior of customers at the select shopping malls in Durban, South Africa. Average time spent by female is high as compared to male which also affect their average money spent at shopping mall. Psychological, Social and Cultural factors are highly influencing customers’ buying behavior at shopping malls.
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Theingi, Suchira Phoorithewet, Yunmei Wang, and Sikankaew Panthongprasert. "The Antecedents and Consequences of Customer Engagement: An Exploratory Study on the Mobile Business in Thailand." Journal of International Business and Economy 17, no. 2 (December 1, 2016): 41–58. http://dx.doi.org/10.51240/jibe.2016.2.4.
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This study explores the antecedents and consequences of customer engagement behaviors in the Thai mobile network business. This study found that the approach to switching behavior and cross-buying behavior is connected to customer loyalty behaviors. However, the spending behaviors of customers may not be a good indicator of customer loyalty in the mobile network business because those who do not have the intention to switch to another brand do not necessarily increase their spending. In addition, most respondents are concerned with competitive promotional packages, which influence customer engagement behaviors. Hence, it was proposed that service quality and competitive promotional packages are antecedents to customer engagement behaviors and all these factors are important in explaining customer loyalty toward mobile network providers in Thailand.
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Savelyeva, E. E. "Analysis of the Factors Forming Customers Behaviour in the Retail Trade." Izvestiya of Saratov University. Economics. Management. Law 13, no. 2 (2013): 197–200. http://dx.doi.org/10.18500/1994-2540-2013-13-2-197-200.
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Introduction. «Customers behavior» is a broad notion including not only the process of buying the product (service, work) but customer’s behavior before buying and after it. Purchasing behavior is influenced by incentives and factors specific marketing policies in local sales of goods. Research methods. To determine the marketing strategy of retail trade company were monitored consumer preferences and evaluation of the quality of customer service in the two chain stores in Saratov in the summer of 2011 and 2012. The main me thod of data collection was a survey of over five hundred customers directly in stores. Discussion of results. The study identified factors choosing a store to make a purchase, the sources of information on the trading place, the purpose of visiting a particular store, shopping frequency, the estimation of the level of service, product range, design, sales area, the availability of goods for customers and the quality of each advertisement of the surveyed stores. Conclusion. Comparing the results of the evaluation of business retailers in 2011 and 2012, tt should be noted a positive trend in the estimates of the respondents.
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Kwon, Jookyung, and Jiseon Ahn. "The effects of cruise attributes on impulse buying behavior: the mediating role of impulsive buying tendency." International Journal of Quality and Service Sciences 13, no. 3 (August 17, 2021): 456–70. http://dx.doi.org/10.1108/ijqss-09-2020-0141.
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Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency. Design/methodology/approach Partial least squares-structural equation modeling was used to test the hypothesis using a sample of 143 cruise customers. Mediating analysis was conducted to examine whether customer personal traits (impulsivity) mediated the relationship between service attributes and impulsive buying behavior. Findings The findings showed that price attributions had a significant positive direct impact on impulsive buying tendency and behavior, while a variety of selections had a significant direct effect on impulse buying behavior. The results revealed a significant mediating role of impulsive buying tendency in the relationship between price attributions and impulse buying. Originality/value Although studies on the decision-making style of service customers have been widely discussed, a limited number of studies has examined customers’ impulsive buying behavior in the service sector. Considering the importance of impulsive purchasing as a valuable marketing tool, the results of this study can help service providers and researchers enhance their knowledge of the mechanism of impulse buying behavior.
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Azazz, Alaa M. S., and Ibrahim A. Elshaer. "Amid the COVID-19 Pandemic, Social Media Usage and Food Waste Intention: The Role of Excessive Buying Behavior and Religiosity." Sustainability 14, no. 11 (June 1, 2022): 6786. http://dx.doi.org/10.3390/su14116786.
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Despite being a religious country, the Kingdom of Saudi Arabia (KSA) ranks among the world’s worst food wasters. Social media usage (SMU) and changes in customers’ behavior, such as excessive buying, are some of the main influences of food waste. This paper examined the impact of SMU on food waste intention (FWI) with the mediating role of religiosity and excessive buying behavior amid the coronavirus (COVID-19) pandemic. A self-administered questionnaire was completed by 1250 restaurant customers in KSA. The study results employing structural equation modeling (SEM) demonstrated a significant negative impact of customer religion on the intention of food waste. Nevertheless, SMU fosters excessive buying, which in return results in a high FWI. The results also demonstrated that excessive buying behaviors partially mediate the influence of SMU and religiosity on the intention of food waste. The findings have numerous implications for policymakers, academics, and restaurant professionals.
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Selva Priya, A. Antony, and R.AnanthaLaxmi. "FACTORS INFLUENCING THE CONSUMERS TOWARDS BUYING MARUTI CARS IN THOOTHUKUDI DISTRICT." International Journal of Research -GRANTHAALAYAH 5, no. 4(SE) (April 30, 2017): 41–51. http://dx.doi.org/10.29121/granthaalayah.v5.i4(se).2017.1948.
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With the explosion of the automobile industry, due to its globalization and liberalization, car manufacturers introduced much innovative and technological advancement in their models. Customers have started thinking to change over to the new models of cars, with related ease than before, to suit their changing life styles. Customer’s perception of service and quality of product will determine the success of the product or service in the market. With better understanding of customer’s perceptions, companies can determine the actions required to meet the customer’s needs. They can identify their own strengths and weaknesses, where they stand in comparison to their competitors, chart out the path future progress and improvement. Customer satisfaction measurement helps to promote an increased focus on customer outcomes and stimulate improvements in the work practices and processes used within the company. This paper focuses to find out the factors influencing the consumers towards buying Maruti cars in Thoothukudi district. The sample size of the study is sixty respondents from Thoothukudi district. The study quantitatively analyses the consumers’ buying behaviour, factors influencing the attitudes and behaviours of the consumers in buying Maruti car using primary data. Appropriate findings and suggestions are given in the paper.
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Lawrence, Lucy Ongaya, and Stephen Makau Muathe. "Do customer loyalty programs enhance customers buying behaviour in supermarkets in Kenya?" International Journal of Research in Business and Social Science (2147- 4478) 11, no. 3 (April 30, 2022): 01–15. http://dx.doi.org/10.20525/ijrbs.v11i3.1678.
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This study aims to examine the effect of customer loyalty programs on customer buying behavior in supermarkets in Nairobi City County, Kenya. Specifically, the study sought to establish the effect of reward programs, point accumulation programs, and reward frequency programs on customer buying behavior. A descriptive research design was employed, and questionnaires and interview guides were used to collect data. A sample of 384 respondents was selected from a target population of 985,016 using the non-probabilistic purposive sampling method. Findings indicate that consumers’ level of preference for the particular supermarket loyalty programs was high in specific supermarkets. It was also found that points’ redemption rates differed among the supermarkets. The majority of the supermarkets allowed customers to redeem their points at any time and customers preferred benefits connected to frequent visits and fast points reimbursement based on the reward method used. The study concluded that point cumulative program and reward method program positively and significantly affects consumer buying behavior but reward frequency negatively and significantly affected customer buying behavior. The study recommended that the point accumulation program should be made easier for customers by the marketing departments in the supermarkets.
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Tung, Brian, and Jamie Carlson. "Examining determinants of cross buying behaviour in retail banking." International Journal of Quality & Reliability Management 32, no. 8 (September 7, 2015): 863–80. http://dx.doi.org/10.1108/ijqrm-11-2012-0148.
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Purpose – The purpose of this paper is to examine the drivers of the customers’ cross-buying intentions for retail banking services in Hong Kong. Design/methodology/approach – The research model was developed based on literature and tested empirically among 269 customers of retail banks in Hong Kong. Structural equation modelling was used to test the system of relationships. Findings – The results indicate that the customers’ cross-buying intentions are primarily associated with image conflicts about the provider’s abilities to deliver high quality financial services from different activities and high levels of customer loyalty. Research limitations/implications – The research is limited to a single country focus of Hong Kong retail banking. The generalizibility of these findings is therefore limited to this context. Practical implications – The findings of the study have important implications for academicians in understanding what drives cross-buying behaviour as well as retail bank practitioners to help design more effective cross-buying strategies. Originality/value – The authors show that perceived image conflict and customer loyalty directly influences cross-buying intentions and that cross-buying intentions is not affected by dimensions of relationship quality directly. However, relationship quality dimensions was found to influence customer loyalty and play an important indirect role in unlocking cross-buying intentions.
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Pawłowski, Mieczysław, and Zbigniew Pastuszak. "B2B Customers Buying Behavior." International Journal of Synergy and Research 5 (May 16, 2017): 19. http://dx.doi.org/10.17951/ijsr.2016.5.0.19.
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Smith, Alan D. "Exploring the Inherent Growth of e-Tailing via e-Personalization and Technological Innovations." International Journal of Innovation in the Digital Economy 8, no. 1 (January 2017): 19–46. http://dx.doi.org/10.4018/ijide.2017010102.
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It is the hope of essentially all e-tailers to deliver personalized and real-time communications to customers that are tailored to their interests, preferences, based on big data mining that customers will value over privacy concerns. The technology (e.g., interaction data from segmentation marketing, transactions data, and sophisticated analytics) should optimize the customer's journey through the array of brands via unique identifiers from customer's profiles that provide enrichment, not just enlargement, of each brand's value proposition. These interactions can vary from simple transactional e-mails to conversations with product experts and recommended selections based on previous purchases from a variety of websites. Through appropriate multivariate analyses and data-reduction techniques, the basic elements e-personalization, namely online purchasing behaviors, personalized communications, information retrieval services, degree of personal web presence, quality assurance of customer service, and the promotion of customization services, were found to be conceptually and statistically related to retailer benefits of e-personalization (e.g., increased buying and creates customer loyalty).
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Shrestha, Sajeeb Kumar. "Customer Impulse Buying Behavior in Kathmandu." Journal of Nepalese Business Studies 11, no. 1 (December 31, 2018): 70–75. http://dx.doi.org/10.3126/jnbs.v11i1.24204.
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This study examines customer impulse buying behavior in Kathmandu for the retail sector. Departmental store located in Kathmandu City were approached and collected data. Judgmental sampling technique was used and data were collected from 250 samples. Descriptive statistics and multiple regression analysis were used to summarize the nature of data and to test the hypotheses. The research confirmed that window display, in-store display and promotional signage had significanct influence on impulse buying of customers. No support was found for floor merchandising.
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Alhalalmeh, Mohammad, Reyad Abdallah Alkhawaldah, Anber Mohammad, Ali Al-Quran, Ghufran Hijjawi, and Sulieman Al-Hawary. "THE EFFECT OF SELECTED MARKETING ACTIVITIES AND PROMOTIONS ON THE CONSUMERS BUYING BEHAVIOR." Business: Theory and Practice 23, no. 1 (March 4, 2022): 79–87. http://dx.doi.org/10.3846/btp.2022.13929.
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The core purpose of this study is to determine the impact of electronics marketing (word of mouth), perceived value, and social networking on customer buying behaviour through customer trust in the context of cosmetic industry of Jordan. To accomplish the main research objective, the study has followed SEM technique for analysing collected data. For data collection, the use of survey questionnaire has been made, in which data was collected from total 223 respondents. The results of this study confirm the significant impact of perceived value on customer trust and customer buying behaviour, whereas electronic marketing (word of mouth) was found to have insignificant impact on both customers buying behaviour and customer trust. Findings also revealed the significant impact of social networking networks on customer buying behaviour. However, its impact on customer trust was insignificant. With respect to mediating effect, customer trust significantly mediates the association between perceived value and customer buying behaviour.
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Cai, Jiaqi. "Research on the Influencing Factors of Consumer Buying Behavior." Highlights in Science, Engineering and Technology 61 (July 30, 2023): 119–27. http://dx.doi.org/10.54097/hset.v61i.10281.
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Today's businesses depend greatly on the buying habits of its customers. Understanding consumer behavior is essential for businesses to optimize their marketing strategies and boost customer satisfaction in today's fiercely competitive industry. This study examines customer personalities and their influence on purchasing behavior by using the purchase histories and demographic information of 2,240 clients. 10 research sources from Google Scholar are used to analyze the key factors that affect consumer behavior and the effectiveness of different clustering algorithms in identifying distinct customer groups in order to improve the accuracy of the study. The study emphasizes how important lifestyle, psychographic, and demographic characteristics are for affecting customer behavior. Businesses may better understand their clients and create marketing strategies that are tailored to their requirements by utilizing these characteristics. The work also raises the possibility of using clustering techniques to improve marketing efforts and increase client loyalty. Businesses may more effectively target their marketing efforts and boost customer satisfaction by categorizing customers into several categories based on their preferences and behavior patterns. As a result, this research offers insightful information about customer purchase habits. Businesses may better understand their clients and target their marketing initiatives to fit their demands by employing demographic and behavioral data. In doing so, companies may boost client pleasure and loyalty, eventually leading to long-term success.
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Rengarajan, V., Dr G. Sankararaman, Surulivel S. T, and Dinesh S. "Pleasure Of Shoppers Towards Medplus Pharmacy In Kanchipuram District." Restaurant Business 118, no. 9 (September 26, 2019): 341–54. http://dx.doi.org/10.26643/rb.v118i9.8117.
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Buyers buying behavior of customer to purchase medicine is faraway different from any other product. Customer able to avoid many things but cannot desert medicine. Consumer buying behavior of customer cannot be same all cross India it may differ from location to location. Especially Kanchipuram district has more than 10 MEDPLUS pharmacies there is the various factor responsible for consumer buying behavior at a retail pharmacy. The main objective of the study is to find out the customer satisfaction and loyalty towards the MEDPLUS pharmacy store. Descriptive research is followed in this research. The universe of the population includes the respondents who are the customers of MEDPLUS Pharmacy, residing at Kanchipuram district. The major finding of this study feasibly of customers are respondents willing and recommend to MEDPLUS pharmacy to their relatives and colleagues are the implication of the study MEDPLUS pharmacy may try to keep all variety of medicines are all brands as per the prescriptions of all class people in that around Kanchipuram district. From the research upshot, the indicates that most of the customers were satisfied with MEDPLUS pharmacy respect to the factor.
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Vo, Hoang Bac. "Customer behavior in housing features and service quality: The case of residents in Ho Chi Minh City." Tạp chí Khoa học Đại học Văn Hiến 6, no. 1 (May 29, 2018): 69–77. http://dx.doi.org/10.58810/vhujs.6.1.2018.6126.
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In the real estate sector, buying a house is one of the most important economic decisions that people make, and it requires the buyer to deeply collect information regarding to housing features. In an effort to provide a better understanding of customer behavior in buying a house, this study investigated the roles of housing features and housing service quality on a customer behavior. It also examined the role of housing features and housing service quality on customer service accept- ance. Using the CFA & SEM analyses of 305 respondents who had house buying transactions in the residential areas in the Ho Chi Minh City, the research findings indicated that housing features and housing service quality had the positive relationship with customer’s behavior and with customer service acceptance.
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Madhuyella, Malloju, and Dr Daniel. "Impact of Digital Marketing on Customer Buying Behavior (Residential Real Estate)." International Journal for Research in Applied Science and Engineering Technology 10, no. 10 (October 31, 2022): 543–53. http://dx.doi.org/10.22214/ijraset.2022.47038.
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Abstract: The study is to examine the impact of digital marketing on the customer buying behavior and to find out the customers are sensible of digital marketing and the digital channel’s impact on their purchase decision. The study is carried out through checks from 148 respondents and Responses from the client. The rating scale was used to get the respondents' final results from the questionnaire. The questionnaires were distributed to 180+ and got 148 responses from respondents. The Rate scale will be used to measure a person's perception and attitude or opinion. The results are interpreted to show the impact of digital marketing on customer buying behavior. The findings revealed that customers are apprehensive of digital marketing and prefer to book site visits through digital channels in their buying actions. The study is performed in a particular geographical area, particularly residential real estate customers or leads and this may be considered as a limitation to judge the purchase opinion of varied regions. As the world moves towards a digital period, the various digital channels play a vital place in the increase of sales of any company’s products or generating leads for the Business. So, the present study attempted to reveal the impact of digital marketing on customer buying behavior- Residential Real Estate. This result helps us to change the Digital Marketing Strategy plan Developed for the Residential Real Estate (Vue Residences).
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G. Legeza, Darya, Thomas A. Brunner, Yukilay K. Kerimova, Tatyana V. Kulish, and Anastasia S. Konovalenko. "A model of consumer buying behavior in relation to eco-intelligent products in catering." Innovative Marketing 15, no. 1 (March 20, 2019): 54–65. http://dx.doi.org/10.21511/im.15(1).2019.05.
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Growing negative changes cause a deterioration in food quality, which makes people select organic and eco-intelligent food. The aim of the article is to analyze various types of customer behavior using an example of a local catering company that offers eco-intelligent food. The company’s brand operates two catering stores located in different parts of an urban city. The interview of existing and potential customers was conducted within 1,000-meter radius of store locations at peak hours (7:30–10:00 am and 12:00–2:30 pm). The model of consumer behavior is centered on the main principle of deciding to buy eco-intelligent food. The data suggest that customers are looking for additional necessary services, which are vital for eco-intelligent products and expanded selection according to the store’s format. Both the time of the ordering processing and the ability to order a personalized meal have the main influence on customers’ decision. Large selection of eco culinary products in the stores attracts local residents to visit one of these stores at least once a week. An essential feature of a culinary store offering eco-intelligent food is high-quality prepared food. The study recommends expanding promotional programs to give consumers additional knowledge about the advantages of organic nutrition. The prevalent consumer model describes a woman under 40 years old who visits a store at least once a week for lunch and prefers a comfortable environment and a diverse selection of quality eco-food.
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Poorani, D., and J. Vidhya. "A Study on Customer Perception of Online Marketing in Pondicherry." Shanlax International Journal of Management 7, no. 4 (April 1, 2020): 44–51. http://dx.doi.org/10.34293/management.v7i4.2308.
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The Internet has changed the traditional way of customers shopping and buying goods and services. Selling products and services directly to the consumer through the internet is online retailing. The usage of the internet in Pondicherry is growing high and usage of online purchasing is also high. This study focuses on the factors that online buyers take into consideration while shopping online. This study is to determine whether internet marketing will be beneficial and to examine the parameters for choosing the particular seller for the purchase of any product. Due to online shopping, it identifies the issues faced by the users while marketing through the internet and to analyses the attitude of customer towards internet marketing. This takes a look to know the customer’s interest in online purchasing and to know the opportunities for online shopping. Thisresearch will help in finding the impact of online marketing on customers’ purchasing patterns and how their security and privacy concerns about online marketing influence their online buying behavior.
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Faisal, Aekram. "Antecedent of Online Buying Behavior." Indonesian Management and Accounting Research 18, no. 2 (January 17, 2021): 79–104. http://dx.doi.org/10.25105/imar.v18i2.3873.
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This research was conducted to determine the effect of availability, low price, promotion, comparison, convenience, customer service, perceived ease of use, attitude, time consciousness, trust, and variety seeking on online buying behavior. This study aims to examine what factors influence online buying behavior. The methodology of this research is to test the research hypothesis. Sampling with a questionnaire of 250 respondents who are consumers who have shopped online in the past year. Non-probability sampling technique using purposive sampling method. The analysis tool is structural equation model (SEM). The results of this study indicate that low price, convenience, perceived ease of use, attitude, time consciousness, trust, and variety seeking service are factors that can directly influence online buying behavior. Whereas availability, promotion, comparison, and customer service are not factors that can directly influence online buying behavior. This study has limitations, including this research only carried out on customers from online stores found on the online shopping website in jabodetabek, besides that this research is only limited to variables that directly affect online buying behavior without seeing any mediating factors. The implication of this research is that managers can increase the factors that can influence purchasing behavior online, and this research can also be a reference for marketers to implement appropriate strategies to increase their sales.Keywords: online buying behavior.
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Katrodia, Ankit, M. J. Naude, and S. Soni. "Consumer Buying Behavior at Shopping Malls: Does Gender Matter?" Journal of Economics and Behavioral Studies 10, no. 1 (March 15, 2018): 125. http://dx.doi.org/10.22610/jebs.v10i1.2095.
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The development of shopping malls is a major social and global phenomenon that has unearthed a novel facet for customer satisfaction and their consequent or relative buying behavior. The aim of his paper was to explore the gender differences in consumer buying behavior at selected Durban shopping malls. It is an observational cross-sectional study carried out on 700 randomly selected respondents to study buying capacity, buying behavior and shopping experience of male and female consumers at shopping malls in the city of Durban, South Africa. Data was collected through pre-tested semi-structured questionnaire with closed ended questions. The study revealed that there are notable gender differences, which shape shopping behavior among men and women. Time and money spent at the mall was significantly high among female as compared to male consumers. Consequently, the results attributed that personal attributes and shopping mall attractiveness factors played a crucial role in influencing customer shopping behavior amongst the mall shoppers. The study concludes that gender differences are prevalent in the buying behavior of customers at the select shopping malls in Durban, South Africa. Average time spent by female is high as compared to male which also affect their average money spent at shopping mall. Psychological, Social and Cultural factors are highly influencing customers’ buying behavior at shopping malls.
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P, Vinish, Prakash Pinto, Iqbal Thonse Hawaldar, and Slima Pinto. "Impulse buying behavior among female shoppers: Exploring the effects of selected store environment elements." Innovative Marketing 16, no. 2 (May 28, 2020): 54–70. http://dx.doi.org/10.21511/im.16(2).2020.05.
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This paper intends to analyze the impact of store layout, ambient factors, and employees on impulsive decision-making among female customers visiting the apparel outlets. The responses were collected through a single-stage mall intercept survey method using a structured questionnaire from 385 respondents in leading apparel stores in selected Tier I and Tier II cities in the state of Karnataka, India. The responses were analyzed using multiple regression analysis. Constructs such as store layout, ambience and employees were found to be significantly positively correlated with impulse buying behavior. The variables largely explain the variation in impulse buying under store ambiance. Except ‘attention to the window display’ and ‘friendly staff’ all other twelve variables considered in the study were found to have significant impact on the impulse buying behavior. Though store ambiance, well-structured layout, and pleasant shopping experience are essential determinants of customer satisfaction, the study results imply that the number of store staff and sales skills are critical aspects of impulse buying in the apparel business and true assets to the retail organization. Additionally, poor customer interaction, staff shortage, and high employee attrition could discourage the store’s revenue generation.
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Nair, Rajesh Kumar, Rupesh Sinha, Sheryl George Crasto, Khor Wee Kian, Daisy Mui Hung Kee, Shamin Athirah Binti Abdullah, Siti Nuraliah Ninti Zaidi, et al. "The effect of Starbucks Marketing Campaigns on Consumer Buying Behaviour." Asia Pacific Journal of Management and Education 4, no. 1 (March 20, 2021): 72–81. http://dx.doi.org/10.32535/apjme.v4i1.1052.
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Starbucks is the global coffee and snack brand which is headquartered in America. Starbucks is a disciplined innovator, and good management of its innovation timeline is one of the primary reasons behind the company’s success. This is also the main reason why Starbucks has been able to improve its store sales. Excellent employee training management and excellent service attitude also attracted a lot of customers and improved customer satisfaction effectively. Over the years, Starbucks has adopted various innovative marketing campaigns globally to attract its potential customers, increasing the sales and impacting the customer buying behaviour. The aim of this research is to understand the effect and impact of Starbucks Marketing campaigns through various channels on its customers. The research will be conducted across the regions of India and Malaysia through survey and observational method.
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Ali, Muhammad. "A social practice theory perspective on green marketing initiatives and green purchase behavior." Cross Cultural & Strategic Management 28, no. 4 (July 16, 2021): 815–38. http://dx.doi.org/10.1108/ccsm-12-2020-0241.
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PurposeThe purpose of this study is to ascertain the effects of environmental knowledge and green consumption as mediators on the relationship between green marketing and green buying behavior. This study utilized the definition that needs to customers that are based on environmental concerns and influence the buying behavior for green products. This not only focuses on the ecological concern in organizational operations but also focuses on the customers' knowledge about the environment and how it influences their decisions. Three dimensions have been identified in this research to describe green marketing. These are ecolabeling, green branding and green advertising.Design/methodology/approachA survey research method has been utilized to collect data on a questionnaire adapted from previous research. The data collected have been analyzed with SmartPLS to assess the measurement model for reliability and validity and structural model for hypothesis testing and confirmation.FindingsFocusing on the level of environmental knowledge of customers, it comes to surface that customers in developing countries have lesser knowledge in comparison to the customers in developed countries. This causes concern for the marketing departments in organizations since different customer niches demand different marketing solutions to influence their buying decision. Environmental knowledge does not mediate the relationship between green marketing and green buying behavior whereas green consumption mediates the relationship between green marketing and green buying behavior.Originality/valueThis study incorporates the social practice theory in green marketing research on the organizational level. This study brings together marketing practices under the influence of environmental knowledge for buying behavior formation in a novel manner. The influencing of customer decisions through green marketing strategies determines the success of the marketing initiative. Also, the theoretical foundations on social practice theory and the empirical design of the study to observe the relationships with the survey are new steps.
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Yadav, Brijesh Kumar, and Abhijeet Singh. "Analyzing the Influence of Customer Relationship Management on Firm Performance." International Journal of Customer Relationship Marketing and Management 5, no. 3 (July 2014): 69–97. http://dx.doi.org/10.4018/ijcrmm.2014070105.
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Today, companies have come to realize that customers are the foundation of a business and effective relationship management is indispensible for the success of an organisation. Hence, one of the most important objectives of a company is to satisfy its customers as they are the backbone and keep a business running. Moreover, it is being witnessed that customer's needs and buying behaviour have changed considerably. In order to meet ever changing demands, organisations need to adopt customer oriented marketing strategies to gain competitive advantage. Since customers nowadays are becoming more price sensitive and shift loyalty frequently in terms of selecting products and services of any company, it has become very difficult to retain them. As a result, emphasis on long term relationships with customers has gained momentum in businesses. The goal of the present study is to expand the study of customer relationship management (CRM) by investigating the association of dimensions of CRM and organizational performance. The study extends customer relationship management to the hotel industry context. It explores a set of CRM dimensions or constructs that are important for implementing CRM in hotel industry in Indian perspective.
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Alatawy, Khald. "Applying the theory of The Social Representation on customer buying Behavior towards Significant Sportswear Brands in Saudi Arabia." Journal of Umm Al-Qura University for Social Sciences 15, no. 1 (March 1, 2023): 58–69. http://dx.doi.org/10.54940/ss17290327.
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The primary objective of the study was to examine the implications of social representation theory from the perspective of Saudi Arabia’s customer buying behaviour towards leading sportswear brands. The revealed results demonstrate that Adidas has higher purchasing intention as compared with Puma among the e-consumers in Saudi Arabia. Furthermore, an attitude, social representation, and preferences influence the pur-chase intention of the customer buying behaviour. Social class, gender, age, living area and educational level work as a significant mediating factor for customer buying behaviour. The study also revealed that e-consumers need more engagement with sportswear brands (Puma and Adidas) to build online trust and experi-ences for customers’ buying decision making process. The study recommended that the marketers need to im-prove the marketing e-commerce strategies to attract the various consumer groups in the kingdom. The study only focuses on the customer buying behaviour towards Adidas and Puma. However, future studies can be carried out by including other sportswear brand operating in Saudi Arabia.
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Riaz, Hadiqa, Umair Baig, Ieva Meidute-Kavaliauskiene, and Hassaan Ahmed. "Factors Effecting Omnichannel Customer Experience: Evidence from Fashion Retail." Information 13, no. 1 (December 28, 2021): 12. http://dx.doi.org/10.3390/info13010012.
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This research work was designed to investigate the changing dynamics of the retail landscape driven by omnichannel retailing, and to determine the effects on the omnichannel customer’s experience. The role of omnichannel customer behavior in the relation between omnichannel retailing and customer experience was assessed through a survey of 265 omnichannel customers of different fashion retail brands in Pakistan. The results of partial least squares structural equation modeling (PLS-SEM) showed a strong mediating effect of omnichannel customer behavior in channeling the drivers of omnichannel retailing towards an enhanced customer experience. Omnichannel retailing helps to enhance the customer experience via determinants of omnichannel integration, order fulfilment, usability and seamlessness. The research findings underpin the positive significant effect of all factors of omnichannel retailing on the customer experience. Among the four omnichannel retailing constructs, seamlessness emerged as a major direct and indirect contributor, followed by omnichannel integration and usability dimensions. Notwithstanding the small sample size, this research contributes to the omnichannel retailing landscape of Pakistan’s fashion retail industry by suggesting a functional approach for creating a fully integrated shopping experience and omnichannel strategies for fashion brands. Furthermore, it will also provide brands an opportunity to strengthen their customers’ experience throughout the buying channel.
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Godswill Chinedu Chukwu and Miyene Charles Tom. "Relationship marketing and consumer buying behavior in food and beverage firms in port harcourt metropolis." Middle European Scientific Bulletin 1, no. 7 (December 28, 2020): 65–76. http://dx.doi.org/10.47494/mesb.2020.1.144.
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This study investigated the impact of relationship marketing on consumer buying behavior in the food and beverage firms in Port Harcourt metropolis. The study also seeks to find out whether considerable pricing system, quality product and service offering and effective and efficient customer service unit affect consumer buying behavior. This study adopted descriptive research design. The populations are all customers of all food and beverage drinks firms in Port Harcourt. A sample size of 375 persons was randomly selected while 358 questionnaires were successfully retrieved and used for the analysis. Sample size was determined using Morgan Krejcie table (1970). Data was collected by use of questionnaire. Three research questions were posed and three hypotheses were tested. Data were analyzed using descriptive statistics while inferential statistics e.g. Pearson product moment correlation coefficient was used to test the stated hypothesis at 0.05 level of significance. Findings revealed that food and beverage firms in Port Harcourt lack considerable pricing system which affect consumer buying behavior negatively; that quality product and service offering impact customers’ referral and that effective and efficient customer service unit enhance customer loyalty in food and beverage firms in Port Harcourt. The study concluded that relationship marketing affect consumer buying behavior in food and beverage firms Port Harcourt.
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Metehan, Tolon, and Zengin Asude Yasemin. "THE EFFECT OF WEB VENDOR TRUST ON TURKISH ONLINE SHOPPERS BUYING BEHAVIOR." Australian Journal of Business and Management Research 01, no. 06 (January 8, 2012): 87–96. http://dx.doi.org/10.52283/nswrca.ajbmr.20110106a09.
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Firms’ primary objectives are gaining profit and providing continuity. During the recent years virtual platforms are the most popular and strategic way to achieve these objectives. According to this, firms try find different markets to improve their market share as well as their profits. From this point of view increase in sales at virtual platform depends on customers’ trust upon total online system in the related market. In order to create customer loyalty at virtual platform, firms must build trust between firm and customer. For this purpose, it is of strategic importance for e-commerce to create trust among their customers. At this point, firms have to determine trust and perceived risk related to online shopping. Especially firms which want to operate in internet have to analyze trust dimensions and risk perceptions of customers in related online shopping. In this study, the effect of the trust and perceived risk of Turkish customers over online purchase behavior/online shopping has been presented empirically.
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Putra, Ilham Fauzan, Nila Armelia Windasari, Gita Hindrawati, and Prawira Fajarindra Belgiawan. "IS TWO ALWAYS BETTER THAN ONE? Customer Perception on the Merger of Startup Decacorn Companies." Journal of Open Innovation: Technology, Market, and Complexity 7, no. 4 (December 3, 2021): 239. http://dx.doi.org/10.3390/joitmc7040239.
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Recently, the two decacorn Startups in Indonesia decided to collaborate with a merger scheme and accumulate over 100 million monthly active users. The Merger triggers a new perception for customers and has an impact on the level of Brand Loyalty. However, no research examines how customer perception to mergers between the startup with decacorn status. Therefore, this study intends to fill this gap. Using the mix method approach, this study investigates how customer perception of startups’ mergers decacorn status and examines its effect on customer behavior. The findings revealed that customer self-congruency successfully mediates the research gap between customer perceptions on merger scheme (sig. 0.000 < 0.05, β = 0.575) and purchase intention (sig. 0.000 < 0.005, β = 0.390) by combining impulse buying strategies (sig. 0.003 < 0.05, β = 0.329). The paper contributes theoretically to the body of knowledge in the customer’s perception of the merging company. The study also gives new insight that customers’ perception of the Merger of two decacorn companies cannot guarantee that customers will be loyal to the company without connecting the customer self-congruency in each partner. It is recommended that the manager gain stimulus in building conformity of company image with customer perceptions that create self-congruency.