Дисертації з теми "Cultural product consumption"
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Chattaraman, Veena. "Multiple cultural identities in the domain of consumption influence on apparel product response and brand choices of bicultural consumers /." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1163443932.
Повний текст джерелаSantamaria, Laura. "From good to great : using cultural codes to improve the design and value proposition of sustainable product-service system innovations." Thesis, Loughborough University, 2017. https://dspace.lboro.ac.uk/2134/26968.
Повний текст джерелаMüller, Caroline Regina. "Os iguais, desiguais: entendendo o consumo cultural pelas classes populares." Universidade do Vale do Rio dos Sinos, 2014. http://www.repositorio.jesuita.org.br/handle/UNISINOS/2994.
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No final do ano de 2013, passa a vigorar no Brasil a lei do vale cultura, que garante um benefício mensal para trabalhadores que ganham até cinco salários mínimos. Esse vale é destinado, inicialmente, às classes populares, assumindo-se que esses indivíduos não participam ativamente do mercado de produtos culturais. Assim, tendo a teoria de Bourdieu (1979) como alicerce e a lei como o motivador das indagações, este trabalho buscou compreender como as classes populares se relacionam com o gosto legítimo, ou seja, compreender como esses indivíduos se apropriam daquilo que é imposto como cultura válida pela elite. A partir de uma abordagem interpretativista e da combinação de múltiplas técnicas qualitativas de coleta de dados através de entrevistas em profundidade, observação participante, entrevista com imagens e design thinking, buscou-se a resposta ao objetivo do trabalho. Pode-se verificar que os jovens das classes populares são bastante heterogêneos em relação aos seus gostos. Assim, a partir da heterogeneidade e das semelhanças, eles estabelecem pontes ou muros com os demais. No campo foi possível perceber que os adolescentes se subdividem em três grupos de práticas de consumo: os locais, os globais e os outliers. Cada um desses grupos possui produtos culturais que os caracterizam. Além disso, a cultura consumida pelas classes populares é aquela que está de fácil acesso, ou seja, a cultura de massa. Devido à heterogeneidade dos indivíduos das classes populares e singularidades em relação ao consumo de produtos culturais, o governo deve levar em conta as características dos cidadãos das classes populares para que a promoção de políticas públicas associada ao consumo cultural tenha o efeito desejado de diminuição das desigualdades.
At the end of the year 2013 goes into effect in Brazil the “culture voucher” law, which guarantees a monthly benefit for workers earning less than five minimum wages. This voucher is initially destined to people in popular classes, assuming that they do not actively participate in cultural events. Thus, taking the theory of Bourdieu (1979) as the basis and the law as the motivator of questions, this study sought to understand how the popular classes relate to the legitimate taste, i.e. to comprehend how these people accept what is imposed as genuine culture by the elite. From an interpretive approach and a combination of multiple qualitative techniques to collect data through in-depth interviews, as well as a participant observation and interviews with images and design thinking, we sought to answer the study's objective. It is possible to observe that young people from lower classes are quite heterogeneous in their tastes. Thus, from the heterogeneity and the similarities they establish bridges or walls with others. In the field it was revealed that teenagers are subdivided into three groups of consumption practices: local, global and outliers. Each of these groups has cultural products which characterize them. Moreover, the culture consumed by the popular classes is one that is easily accessible, i.e. mass culture. Due to the heterogeneity of individuals in this class and the singularities of cultural products consumption, the government should take into account the characteristics of the popular classes’ citizens so the promotion of public policies associated to the cultural consumption has the intended effect in the decrease of inequalities.
Vinyets, Rejon Joan. "El producte com a fenòmen de comunicació social." Doctoral thesis, Universitat Pompeu Fabra, 2008. http://hdl.handle.net/10803/7528.
Повний текст джерелаThe intention of this thesis is to demonstrate that the product is a medium of social communications which people use to communicate -as a function of its symbolic character- which allows human interaction between social, cultural and personal realms. The thesis explains the role that products play in social communication. The thesis shows the fact that social practices provide meaning and sense in the materialistic culture, from the pragmatic proposition that each interpretation needs a certain context which contributes significance and sense to the products. By means of the definition of the analytical model "pragmatic-ethnography" and its application to the study of the mobile telephone, this work confirms that in order to realize the significance of a product one has to evaluate the actions and social practices in which they matter: put the attention of the analysis to the significance generated by the relations established by the binominal product and user.
SCHEINER, ANDREI MOLETTA. "BRANDED ON SKIN: CONSUMPTION, TATTOO AND MASS CULTURE A STUDY ABOUT THE NARRATIVES OF CONSUMPTION BASED ON PRODUCT BRAND TATTOOS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2006. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=9107@1.
Повний текст джерелаO homem não pode lidar com o caos, tem medo daquilo que não pode controlar (seja técnica ou simbolicamente) e, por isso, precisa imprimir sentido às coisas, aos fatos e às pessoas para se sentir bem e poder viver. O corpo humano é um dos espaços primordiais utilizados para a impressão e a narração de sentido: o uso do corpo foi importante, em todos os tempos, como instrumento simbólico e narrativa cultural. Entre as muitas práticas de utilização do corpo está a tatuagem: modo de se inscrever desenhos sob a pele. Na sociedade contemporânea, o fenômeno do consumo se apresenta como poderosa instância de fornecimento de sentido e classificação, operando em todos os espaços sociais, especialmente através da comunicação de massa. Relacionar corpo, consumo e comunicação pode ser portanto uma estratégia positiva para o estudo da relação entre sociedade e sentido. O que acontece quando unimos corpo, consumo, tatuagem e publicidade? Esta dissertação investiga a prática da tatuagem de marcas de produtos e/ou empresas na pele, como forma de operação socializante e individualizante - um interessante caminho para a compreensão das relações sociais promovidas pelo consumo e pelo corpo em nossa sociedade contemporânea.
The human being cannot deal with chaos - being afraid of all that cannot be controlled (either at technical or symbolic level). To ensure a sense of wellbeing, there is a need to attribute meaning to things, facts and people. The human body is one of the primary spaces used for the impression and narrative of meaning: the use of the body has been relevant, throughout time, as a symbolic instrument and cultural narrative. Tattoo - the practice of inscribing images on the skin - is among the many practices of body use. In contemporary society, the phenomenon of consumption is one of the most powerful areas of social classification and attribution of meaning: it operates in all social spaces, mainly through mass communication. A positive strategy for the study of the relationships between society and meaning may be to relate the human body, consumption and communication. What happens when we relate the body, consumption, advertising and tattoo? This dissertation investigates the practice of tattooing product and/or company brands on the skin, as a strategy for individualization and socialization - an interesting pathway towards the comprehension of the social relations provided by consumption and the body in our present society.
Eriksson, Antonia, Emmy Hall, and Emelie Pettersson. "Conspicuous Consumption of Counterfeit and Luxury Products : A cross-cultural study between Scandinavia and Eastern Asia." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19648.
Повний текст джерелаMoriuchi, Emi. "Who am I? : a cross-cultural study on Japanese-American biculturals' consumption preference towards hedonic and utilitarian products." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/who-am-i-a-crosscultural-study-on-japaneseamerican-biculturals-consumption-preference-towards-hedonic-and-utilitarian-products(08b5300b-cb7a-471b-bcf8-11f31802e238).html.
Повний текст джерелаOktay, Aktan. "Production, Marketing And Consumption: A Sociological Critique Of Mass Oriented Business Strategies." Master's thesis, METU, 2003. http://etd.lib.metu.edu.tr/upload/117793/index.pdf.
Повний текст джерелаTam, Pui-yim Jenifer. "Japanese popular culture in Hong Kong : case studies of youth consumption of cute products and fashion magazines /." Thesis, Hong Kong : University of Hong Kong, 2002. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25017585.
Повний текст джерелаManocha, Raghav. "Effect of consumption-context and product attributes on social value perception of luxury clothes for Indian female consumers." Thesis, Paris 1, 2020. http://www.theses.fr/2020PA01E001.
Повний текст джерелаThis study conducted among young Indian females, sheds light on the importance of consumption-context and apparel attributes in determining the social value perception of a luxury dress. The study analyzes the perceived social fit of a luxury dress as a function of two factors: First, a context-related factor comprises the type of event (traditional or modern), and the people who are present at the event (peers or elders). Second, an attribute-related factor refers to the perceived design origin (Indian or Western or Indo-western), and the modesty of the dress (modest or revealing). As a result of collectivistic orientations of Indian society, wearing a contextually-fit luxury dress helps earn more prestige in one’s group and will help gain high social value. The literature review analyzes the importance of the perceived social value for a luxury outfit in India, in the Indian context of luxury apparel, evolving along traditional design and global influence. In the Indian collectivist culture, Indian females give priority to the usage context when they choose a luxury garment. We propose a conceptual framework derived from the literature.In the empirical work, we started analyzing 24 semi–structured interviews of young Indian females. This qualitative study helped to better understand the choice process of a luxury garment. Next, an experiment was carried out with 994 Indian females. In this within-subjects experiment, each subject had to assess the social fit of six dresses, for each of four representative events of Indian society. The six dresses varied in design (Indian, Indo-western, Western) and in modesty (modest or revealing). The four events varied in modernity (traditional versus modern) and in company (with peers, or with elders).Many main effects are significant. For example, Indian dresses have higher perceived social fit than Indo-western and Western dresses; Indo-western dresses have higher perceived social fit than Western dresses; and modest dresses have higher perceived social fit than revealing dresses. Among interaction effects, for an event with elders, an Indian dress has a higher perceived social fit than Western and Indo-western dresses, whereas for an event with peers, a Western luxury dress has a higher perceived social fit. During a modern social occasion, a revealing luxury dress has a higher perceived social fit than a modest dress, whereas during a traditional event, a modest dress has a higher perceived social fit than a revealing dress. Unexpectedly, Indo-western dresses score higher in perceived social fit than Western dresses for a modern social occasion. The research suggests a number of managerial implications. Western luxury houses should take into account the context in which the dress will be worn. For example, in a so called “modern” event, we suggest to infuse Western elements in Indian dresses. Western houses can also tailor Western dresses, to Indian dress attributes such as modesty (i.e., respecting the parts of body that should be hidden in India), and textiles and colors liked in India. Indian designers should hold on to and strengthen their forte – traditional craftsmanship and dress-materials. However, they may innovate by infusing selected Western elements in their Indian models
Cajahuanca, Atencio Jakelin Arisely, Córdova Margarita Isabel Contreras, Sánchez Enrique Filomeno Gomez, Estrada Lissbeth Eugenia Ruiz, and Soto Cynthia Alejandra Vizcarra. "Salsa Jayay." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652254.
Повний текст джерелаuna salsa elaborada con insumos exóticos como el ají charapita, oriundo de la selva peruana, y el maracuyá. Asimismo, el consumo del mismo contribuye a la buena alimentación, puesto que los insumos utilizados poseen propiedades nutricionales beneficiosas para la salud, sumado al hecho de ser un producto libre de preservantes y conservantes artificiales. En adición a ello, Salsa Jayay se presenta como un producto ecofriendly, debido a que su envase es de vidrio, material reciclable y reutilizable. El público objetivo de Salsa Jayay son personas que gusten de un picante de origen autóctono, preparado de manera natural, que estén dispuestos a probar un nuevo y único sabor y que también suelan realizar compras online. Respecto a los canales de ventas del producto, estos serán: redes sociales (este medio incluye servicio de delivery), ferias de alimentos naturales y tiendas especializadas.
Mo, Tingting. "Impact of cultural values and acculturation on luxury consumption values and behaviors of Chinese consumers." Thesis, Aix-Marseille, 2013. http://www.theses.fr/2013AIXM1069.
Повний текст джерелаIn this research we focus on the Chinese consumers living in the West (Europe and U.S.), exploring how European cultures (French and German) and American culture influence their luxury consumption values and behaviors, and meanwhile seek to identify the role of Chinese cultural values within this context. These results are presented in three essays. The first essay focuses on exploring the influence of French and German cultures on European-Chinese consumers' luxury consumption, by analyzing 22 qualitative interviews carried out with the Chinese consumers living in Europe. The second essay seeks to develop and validate a scale measuring luxury value perceptions in China and in the United States, and to assess the cross-cultural conceptualization of this luxury value construct, using two student samples (Chinese n=92 & Americans n=92) and two Chinese adult samples (in China n=255 & in the U.S. n=217). Using the same samples as the second essay, we further investigates in the third essay that, the extent to which immigrant Chinese consumers would change in order to comply with the new cultural consensus in luxury consumption. A series of analyses suggest a conclusion that immigrant consumers tend to acquire the prevailing consensus of the host culture, and behave like chameleons, blending into the surrounding environment
Pham, Phong Lan. "Cultural influences and non-conspicuous consumption : the case of high-end or luxury skincare brands in Vietnam." Thesis, Paris 1, 2015. http://www.theses.fr/2015PA010065.
Повний текст джерелаVietnam is a promising market for skincare brands. In premium segment, foreign imported products take the total share with an annual sales increase of 18 to 35 % during the last period 2010-2014 (Euromonitor 2015). Though vietnamese consumers have one common term for this segment as ‘mỹ phẩm cao cấp’ (premium cosmetics), it includes in fact luxury brands (eg : Clinique, Estee Lauder, Lancôme, Sisley, Shiseido, SKII, Menard, Ohui…) and non-luxury but high-end brands (eg: Vichy, Dr.Spiller, Swissline, Dermalogica, Tenamid…). Researchers so far have approached luxury segment but not yet adequately paid attention on the non-luxury but high-end segment in Vietnam. Besides, vietnamese people by culture appraised simplicity and modesty in actual life ; this is contrary to a phenomenon of conspicuous luxury consumption that has been heavily discussed by researchers in emerging economies so far. As such, existent and new cultural trends in Vietnam also is to be revisited in this thesis. So, how vietnamese consumers perceived luxury and high-end skincare brand products ? Why they choose luxury brands and why they choose high-end brand ? Which cultural factors influence their consumption choice ? This thesis is for an aim to find answers to these questions in enabling important managerial and academic implications for the vietnamese market.In theoretical part, this thesis approaches in three axes as luxury and high-end brand concepts, consumers, and cultural influences in stressing on the specificities of vietnamese market. The empirical part of this thesis contains 5 qualitative studies (random records, focus group discussion, market price survey, photo collection and in-depth interview). The results of theoretical review and data analysis confirmed 7 research propositions: 1/ During the economic transition period, vietnamese consumers are supposed not to have clear perception on luxury and high-end brand skincare products; 2/ Vietnamese traditional consumers was supposed not to be conspicuous but quality seeking in premium skincare consumption; 3/ By Korean cultural influence, there exists a behavioral preference of Korean high-end skincare products by vietnamese consumers; 4a/ Comparing to vietnamese young traditional consumers, elder consumers are less product-involved, less knowledgeable on brands, more advice-seeking and brand committed; 4b/ Comparing to elder traditional consumers, young consumers are more product-involved, more knowledgeable on brands, more self-information seeking and self-decisive and less brand committed; 5/ Vietnamese traditional consumers prefer luxury skincare products because of the quality assurance, of which elder consumers rely on price cue and young consumers rely on brand cue; 6/ Vietnamese traditional prefer high-end products because of price-quality, of which elder consumers rely on advice cue and young consumers rely on self-judgment.This thesis contributes to a refreshing knowledge on such emerging and transition markets as Vietnam. It helps managers to have dynamic strategy on premium product segmentation (luxury versus high-end products) as well as to acknowledge of the big potentiality of vietnamese traditional and non-conspicuous consumers. It also give a hint to academic researchers for studying a new perception of luxury and high-end brands in emerging markets as well as to pay attention on not only COO from Western/developed countries but also from such successful Asian country as Korea in study vietnamese market
Veerman, Nora. "Fashioning Cultural Equity : A study of the materials, practices, products and consumers of fashion company Afriek." Thesis, Stockholms universitet, Modevetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-170349.
Повний текст джерелаAndréasson, Caroline, and Anna Letica. "Kollaborativ Klädkonsumtion : En studie med inriktning på klädkonsumenters inställning till klädbibliotek." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14676.
Повний текст джерелаClothing consumers play an active role in the consumption development and have the power to change clothing consumption. Over time, various counter reactions towards today's clothing consumption have been established and Product Service Systems (PSS) offer alternative consumption opportunities. PSS includes collaborative fashion consumption and clothing libraries, which refer to an exchange of ownership or shared ownership of fashion products. The study presents Consumer Culture Theory (CCT) that aims towards the dynamics of cultura land social perspectives. CCT is used as a theory to identify connections to the PSS perspectiveand whether clothing libraries can evolve into a wider consumer culture. The purpose of this study is to investigate the attitude of younger female clothing consumers to use clothing libraries, by looking at cultural influencing factors. Through qualitative semistructured interviews, the results show that internal and external cultural factors contribute to an increased awareness of sustainability. More and more clothing consumers advocate sustainable consumption options, which means that clothing libraries can increase its spread.
Hillcoat, John E. "Beyond the commodity: Meaning-making, sustainability and the self." Thesis, Queensland University of Technology, 1999. https://eprints.qut.edu.au/36589/1/36589_Digitised%20Thesis.pdf.
Повний текст джерелаWhang, Mikyoung. "Nelly Don’s 1916 pink gingham apron frock: an illustration of the middle-class American housewife’s shifting role from producer to consumer." Diss., Kansas State University, 2011. http://hdl.handle.net/2097/8621.
Повний текст джерелаDepartment of Apparel, Textiles, and Interior Design
Sherry Haar
Nell Donnelly created a stylish, practical, affordable pink gingham apron frock in 1916, selling out her first order of 216 dresses the first morning at $1 apiece at Peck’s Dry Goods Company in Kansas City. This study investigates the forces behind the success of her dress, and finds that during the early 20th century, woman’s role became modernized, shifting from that of producer to consumer, and that clothing—in particular, the housedress—was a visible reflection of this shift. Specific attributes contributed to the success of the apron frock in design and social perspective. First, her housedress incorporated current design elements including kimono sleeves, empire waistline, waist yoke, asymmetrical front closure, and ruffle trimmings sensibly. Socially, mass advertising and mass media articles promoted fashion consciousness in women to look as pretty as those in the ad or article. As a result, integrating trendy design elements into an affordable housedress along with the growing demand for a stylish, yet practical housedress guaranteed the success of Nelly Don’s pink gingham apron frock. As such, the availability and value of the apron frock provide a vivid illustration of woman’s shifting role: its popularity as an alternative to old-fashioned Mother Hubbard housedresses demonstrates both women’s new consumer awareness as well as their growing involvement in the public sphere.
Lazzaoui, Najoua. "Les réactions des consommateurs locaux à l'implantation des formats de distribution alimentaire moderne dans les pays émergents : enjeux et implications pour les acteurs." Thesis, Paris Est, 2013. http://www.theses.fr/2013PEST0086.
Повний текст джерелаThe introduction of modern food retail formats in the emerging countries' commercial landscape raises questions on the impact it causes on the local buyers' consumption and shopping behavior. Anchored in the local culture, the persistence of traditional business coupled with the implementation of modern retail chains that put forth an ‘idealistic' image of the Western societies causes tensions on consumers' native tastes and habits. This doctoral research explores the cultural meanings given by consumers to shopping and consumption practices in these countries based on a large ethnographic qualitative study performed in Morocco. Results show that the introduction of modern sales formats in emerging markets where socio-cultural values differ from those of the importing countries causes hybrid behaviors or selective adoption practices to emerge through which consumers try to articulate contrasted codes and symbolic dimensions in an effort to give meaning to their consumption. In addition, the dual distribution system accentuates the social class game amplifying trends in social status tagging through the staging of consumption (as per Goffman) and the appropriation of the retail spaces. Furthermore, if the introduction of new retail formats is a real threat to traditional retailers, it favors by the same token the reorganization of this sector, the diversification of the activities by its actors as well as the enhancement of their management practices
Saleh, Salah. "La compréhension du comportement du consommateur des objets de luxe : le cas du consommateur libanais de la classe moyenne supérieure." Thesis, Sorbonne Paris Cité, 2017. http://www.theses.fr/2017USPCB172.
Повний текст джерелаThis study explores and analyses the factors involved in the act of consumption of luxury goods of the upper middle-class consumers through a case study on Lebanon. Based on the consumer's behaviour as well as the economic and social constraints he faces, we will try to define the social determinants of luxury goods consumption. What are the banners? What are the factors pushing the upper-middle class to buy such goods? This study aims to understand the behavior of buyers in a specific area - Lebanon - which is geopolitically, economically and socially unstable. After many civil wars and constant tensions between different religious groups, the country is facing a delicate problem. For example, due to social pressure executed by the society of his religious group, the consumer finds himself obligated to buy from shops owned by people of his religious group. If not, he will be considered as a traitor. Religious conflicts and the rise of extremism are at the heart of this problem. Extremist groups call on their followers to boycott products from many European countries. Consumers, meanwhile, are at the heart of tensions from several constraints It has been for more than a year now that Lebanon is without a president. Political parties, like the militias, are at the head of the political system that favors cronyism. This system was installed due to the disappearance of the state power and highlights the role of luxury goods as "gifts" in exchange of all kinds of services and improved social status. The objective of this study is to show how these "gifts" in general, and mainly luxury goods, were involved in the cohesion and the establishment of an identity of a specific group of the Lebanese population. Each individual trying to build - or rebuild - their social identity, is also trying to secure this identity in a totally unstable environment, especially when the legal government and the parliament are unable to guarantee this stability. Therefore, the social actor is trying to find new strategies to ensure some peace everyday. Individuals of a certain social environment feel threatened by their environment but also by other socio-religious environments: Maronites, Shiites, Sunnis, etc. They are afraid for their children, their relatives but also their material properties: retail, housing ... They must find a way to provide certainty about the various threats. It is in this context that luxury gifts intervene and reduce uncertainty both to insecurity and the various threats
Blomberg, Victoria, and Julia Wolf. "Värna Vårda Visa! : Bevarandet av kulturarv och dess roll inom upplevelseturismen ur ett producentperspektiv." Thesis, Södertörns högskola, Turismvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-31067.
Повний текст джерелаOur essay revolves around the local history associations and the actors within it as part of the tourism sector. We have researched the driving-forces that these actors possess, their view on modernization and digitalization within the association. With this paper we also want to highlight that local history associations works as a cradle for our cultural heritage. These actors want the life of past times to go hand-in-hand with the digital lifestyle of modern times, which will contribute with historical knowledge for future generations.Furthermore,we discuss how these driving-forces are an important part of the balance between the conventional view on tourism from a management perspective, and the non-profit association’s psycho-social view. Our purpose is to define how local history works within tourism and how big of a role it has within the associations. We discuss different tools at hand and explore what driving-forces that get the actors to use digitalization in certain projects. The method of our essay is to use a theory as a framework for thestatements and arguments that are introduced in our empirical data. With the support of our theory and the results of the interviews, it is our hope to clarify the meaning of cultural heritage site tourism and how the actors work within it.We have used qualitative interviews to discuss the concept of heritage sites and to explain its meaning in a concrete way. We have met with elderly people and made it possible for them to share their memories from past times while also exploring their role within heritage site tourism. In this essay we described the heritage site through local history associations, where we analyze the underlying driving-forces behind the work of individual actors as they attempt to preserve the history of Sweden. This essay also presents the concept of interactive digital storytelling where technology functions as a tool that simplify development of the tourism product . As a conclusion our results show that the actors agreed upon that our history in terms of local history associations and heritage sites needs to be preserved, so that future generations do not lose the feeling of safety and a sense of belonging that comes from being part of a community in their local home environment. The cultural heritage site can be used as a tool to present knowledge to different generations through the means of digital development, the heritage sites can reach a wider audience in the future by presenting interactive modern day solutions.In our essay, we have also found that cultural heritage sites plays an important role in leisure tourism on many different levels through driving-forces of the individuals that offer their surrounding something memorable that will last for eternity.
Sung, Tzu-Hsuan. "Cosmétiques, beauté et genre en Chine. Une analyse de la presse et des publicités (Fin des Qing - 1930)." Thesis, Lyon, École normale supérieure, 2015. http://www.theses.fr/2015ENSL1039.
Повний текст джерелаThis study explores the related issues of cosmetics, the female body, and consumption in Chinese urban culture from the end of nineteenth century to 1930. I propose to examine the subjects as follows: the definition and the use of cosmetics, the difference between cosmetics and makeup products, shaping the culture of female consumption, and the discursive construction of the "beautiful body". The first chapter studies the transformation of the word “cosmetic”, from the traditional definition to its modern-day meaning. The participation of the media, notably the newspapers, will be introduced with the emergence of the Western-style pharmacy. The next two chapters address how cosmetics became an industry. This part will offer an explanation of how the consumer was created by the Chinese cosmetic companies. Finally, the last three chapters examine: 1) the concept of a woman’s (or women’s) beauty; 2) the concept of the beauty of women. How does this issue belong to women? And what kind of women are part of this reflection? By probing these questions, the difference between cosmetics and makeup products will be examined, and will reveal the extent of “women’s” participation. Today, the culture of using cosmetics is a manifestation of women’s common sense. Further, this study illustrates that the culture of “beauty” not only embraces a personal dimension, but also a national and international dimension
Wu, Ping-chi, and 吳秉琦. "Interpretation of Consumption Meaning in the Cultural Product - Taking Example of PILI Puppet Drama." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/29611037777749180584.
Повний текст джерелаLiu, Chih-Kang, and 劉致岡. "The Consumption Value and Purchase Intention of the Sub-Cultural Product-An Example of the Memorial Shirt of the Virtual Community." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/90438666040105759079.
Повний текст джерела國立嘉義大學
管理研究所
95
Chris Anderson has pointed out that mass culture became collapsed, and the sub-culture will substitute it. Every part in people’s life was according to different sub- culture. To satisfied fastidious customer, it is a trend to use sub-culture to niche marketing in the modern life. In the same time, we should notice a kind of new sub-culture ”Virtual Community”. People will affect others in ineternet, and see the virtual life as the second life. To the members of virtual community, virtual community isn’t a space that people exchange the information, while sub-culture has its own symbol, languages and values. Members will do something to show their loyality to community, such as purchase, donate. These virtual community mebers create good business chance for the enetrprise to make money. This study focus on the memers of virtual community sub-culture, and make the symbol of virtual community to commercialize to measure the consume value and purchase intention of product. Besides we introduce the sense of virtual community (SOVC) to measuse the identification with the virtual community. Finally we examine the relationship between these variables. Our sample was amount to 318 collected from the biggest BBS in Taiwan (PPT), and use SEM and Regression analysis to exame it. As a result, when members face to the sub-cultural product made up by sub-culture’s symbols, languages, and values, the SOVC will postively affect functional value and social value. The values will postively affect the purchase intention of product. To sum up, SOVC has affected to consume vale and purchase intention. This study was started from customer psychology, and across the domain of Marketing, social science. It’s a valuable study. Keyword: sub-culture, virtual community, sense of virtual community, consume value
Mine, Chour-Chare, and 麥兆昌. "Decoding the Product Aesthetics in the Context of Consumption Culture." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/68370575965151937566.
Повний текст джерела國立雲林科技大學
工業設計技術研究所
85
This thesis is concerned with the issues of decoding product aesthetic in the context of consumption culture. Culture Analysis was used as the research method in this study to discuss the meanings woven by consumption, design and product in consumptive society. The phenomena revealed by the consumption of IKEA in Taiwan were observed and discussed. The introspection that designer should have when faced with consumption culture was also adessed. This thesis contains six Chapters. From chapter one to chapter three, apart from the introduction of the study the design issues, in the context of consumption culture, such as (a) the shift of disign object; (b) the conficts between products'' need and desires and (c) the events conspired between design and business were discussed. In chapter four, based on the aspect of Semiology, the problems caused by seeing a product as a sing in the consumptive society were discussed. These problems were: (1) the increase of a sign; (2) the break of a sign and (3) the limit and liberty of sign . In discussing thses problems, it was found that both the choice of the desgners and the interpretation of the users through the process of socialization founded the meanings of products. It was also found that distorted meanings could be produced wile a product was seen or desgned menaings of products revealed in the consumption of IKEA in Taiwan were dicussed. Finally, in chapter six (the conclusion chapter )issues as :(1)The essence of a product as a sign; (2) The modernity of disgners; and (3) The enlightenment of the mass were discussed to shed light on What attitudes shoudl be taken when designers are facing with consumptive society
郭珮甄. "The Study on Consumption Behavior of Cultural Creative Products of College Students." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/37kue7.
Повний текст джерела國立嘉義大學
企業管理學系
106
Since the times evolution and transition, the traditional cultures are losing. To protect tradition, this study is going to talk about the consumption behavior of cultural creative products of college students, raise the cultural position in modern people’s mind and draw up the development way of cultural creative industry. According to the design issue of cultural integration (Leong, 1996), this study divides the cultural creative products into three types, culture intention, local connection, creative development. All of them start from the purchase factors of consumer, and further discuss the proportion of these three types to six purchase factor aspects, emotional attachment, personality, product attribute, internal reference price, social gift-giving, popular symbolize. The results show that the most important factor is product attribute in culture intention. The most important factor of local connection is emotional attachment. The most important factor of creative development is product attribute. Based on the result, this study advances research development in the future and hope that the research result could supply the consultation of marketing and management strategy to the dealer of cultural creative products.
Yeh, Shan-wen, and 葉珊雯. "Cultural Products of Symbolic Consumption Behavior-The Cases Study of Disney and Yingko." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/85642751255159206607.
Повний текст джерела康寧大學
休閒管理研究所
97
Abstract Since the economic globalization, Taiwan's local traditions and culture of the face of global popular culture shock and passing crisis, In contrast, in the past 20 years, cultural industries in most cities in Western Europe has brought about the economy and the creation of relative symbolic value, and a the edge of the role of the local economy to improve in urban policy, visibility and status, to respond to globalization brought about significant changes. Although Taiwan's cultural policy began to shift from the age of 90 are affected, but as the symbol of the spread of consumers, so that cultural consumption has been the focus of increasingly blurred. In this study, Disney and the Yingge Ceramics two different types of cultural goods as an object to explore the dependence of the local cultural symbols, while the resulting differences in consumer behavior, for the symbolic value of cultural goods characteristics, divided into four value dimensions, and then to The difference between analysis and factor analysis to compare. Study found that the modern consumer will not necessarily be affected by the epidemic spread to the consumer; traditional sign of cultural goods strong trust; modern consumers have never paid attention to "trade mark" and substituting "practical value" as the top priority. In this study the focus of indicators of cultural goods in accordance with the current relevance of symbolic consumer behavior, that future development proposals for cultural consumption.
Chuen, Tsai Ya, and 蔡雅純. "The relationship between class and culture consumption: the example of consumption of classical music culture industry''s products in Taiwan." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/32234036109024901856.
Повний текст джерелаChan, Yueh-Hua, and 詹月華. "The Study of Symbolic Consumption - Creative Cultural Products by the National Palace Museum as Example." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/95vqdd.
Повний текст джерела嶺東科技大學
視覺傳達設計系碩士班
103
Symbolic consumption theory to explore the cultural and creative product design symbols. To investigate the phenomenon of symbolic consumption and consumer behavior affect the degree of cultural and creative products of consumer behavior. In this study, National Palace Museum's cultural and creative product design. For consumers, the National Palace Museum's cultural and creative product its brand image with a symbolic injection move symbolic value when consumers purchase goods, which indicates that consumers get to meet the spiritual, through the purchase of goods, which is a symbol influence consumer behavior. The use of questionnaires and in-depth interviews with the way respondents consumer behavior and consumer phenomenon display symbols, symbols symbol not only represents the value of goods, but also in the minds of consumers have a symbolic meaning, can attribute association with the brand through merchandise trade symbols, more actively induce consumers of consumer behavior. Symbol consumer behavior so that consumers believe the symbol represents lifestyle, status, and more consumers want to pursue high life, the taste of the goods purchased more to follow fashion. In this psychological effect, consumers of consumer behavior has been deeply affected by the consumption of symbols.
Shiau, Chuen-Lan, and 蕭春蘭. "The Study of Cultural Placement, Consumption and Identity Effect of Cultural Products: Take the South Korean Drama as an Example." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/hn8nr8.
Повний текст джерела銘傳大學
傳播管理研究所碩士在職專班
97
Many Asians had negative image to South Korea in the past (Jan, 2002). The situation has fantastic changes in the last decade. Many people considered that the enormous change is because the government put great efforts into the dramatic circles, entertainment, video games and internet; moreover, it also exports the product of their culture to others countries. (Wang & Yang, 2006). The dramas make more people willing to spend their time touring South Korea, and South Korean economy is also dependent on many idols and products related to dramas. The drama not only changes the negative image to South Korea but even make many people admire South Korea culture. From what I have mentioned above, it is clear that the government plan to develop amusement industry and encourage people make product that related to culture of South Korea is an effective and smart policy. It not only promote the value of product it selves but also push ahead others industries; for instance, tourism. Undoubtedly, it is has a good influence to the whole country’s image. Asia became the “South Korean Dissertate” by degrees after Japanese Fever (Tang, 2002). The great originality, the efficiency to the creative industry and successful experience are worthy to be discussed (Yu, 2006). In a view of the achievement that government of South Korea has made. The government of Taiwan wants to make the same effort as South Korea. However, according to the reference in the past there are fewer discussions on the relationship between cultural creative products and cultural identity. Worse of all, they even never discussed about the relationship between cultural output and cultural identity. As a consequence, this study adduce the concept of cultural circuit of Hall (1997) to discusses how the cultural placement influent to cultural creative products and discusses the affections that cultural consumption influence to identity. This study followed the experimental designed by Saberwahl et al(1994), cutting the drama of South Korea to experiment video. It uses the Laboratory Experiment for testing the awareness of products to the cultural placement of subject. According to the different of the high and low cultural placement, this study cuts the drama into ten minutes experimental video, discussing the deep affection that cultural placement influence to cultural identity and cultural consumption. This experiment selects classes randomly both from Taipei and Taoyuan campuses of Ming Chung University for experiment samples and divides the students into groups. The classes as experimental group or control group are selected by random and the numbers of each group is almost about thirty persons. After the experiment, we found that the cultural products will influence cultural identity and cultural consumption under different of the high and low cultural placement. Needless to say, customers has better consuming attitude and will to buy the products under higher cultural placement. After positive analysis found that the cultural products between deep and low cultural placement affects consumption and identity. And consuming attitude and identity more better by deep cultural placement. As consumers have better consuming attitude then the identity will be improve through regression analysis. In addition, the relationship between cultural placement and cultural identity, the experience of consumers causes moderating effect. This study in the light of symbol consumption to discusses creative products by cultural placement, and measures people who emphasis the symbol consuming attitude of consumption. The thought is stingy research in the past study so that have heuristic denotation with correlative research in the future. In addition to theoretical and managerial implications, limitations and suggestions for future research are also provided.
Kizgin, Hatice, A. Jamal, and M.-O. Richard. "Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors." 2017. http://hdl.handle.net/10454/17212.
Повний текст джерелаPrior research ignores the specific role of acculturation attitudes in predicting acculturation behaviors and consumption choices across public and private life domains. The study uses self-administered questionnaires to collect data from 530 Turkish-Dutch respondents. The findings underscore the overall significance of investigating domain-specific (public vs. private) acculturation attitudes and subsequent acculturation behaviors. Enculturation (acculturation) behaviors function as a mediating variable in the relationship between acculturation attitudes and consumption of food and entertainment products from the heritage (host) culture. The study is one of the first to investigate the simultaneous effects of acculturation attitudes and acculturation behaviors on the choice to consumer foods and entertainment products from both heritage and host cultures. The article provides managerial implications and future research directions.
Huang, Shih-Yu, and 黃詩喻. "How consumers consume culture products:A study of the relationship among brand concept,product story and consumption practice." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/14285736839285430348.
Повний текст джерела淡江大學
國際貿易學系國際企業學碩士班
98
To face of globalized knowledge economy, the industry development of promoting economic growth and quality of life become global developed country strongly driven spindle. Taiwan’s creative industry use「Creative Taiwan」to target for the development on 2002, and the turnover grow to 45.42% from 2002 to 2007, the value come with creative industry also achieve to 3,354 hundred million. If content-based culture products lack of content would only remain pure artistic value, culture products used in the design should emphasize its storytelling. Moreover, modern society continues to change and cultural products emerge constantly, through consumption practices study interaction between consumption and culture can realize how consumers consume cultural products. This research use case study as research method interview Taiwan personal brand 「26 creative」,understand brand concept and product story, and then analyze the connection. In addition, for consumes use in-depth interview as research method, investigate different interpretation product stories and preference extent. Finally, find out different product stories will create what kind of consumption meaning for consumers. Finally, we find the implantation of product stories of culture products, consumers preference are provoked inner emotional response of story presented method, and the majority were consuming as experience. At the managerial implications, product design can use this to develop strategies. The simple and resonated story plot will catch the consumer. Moreover, using marketing actives to strengthen brand concept, and impress on story content with introduction.
Williams, Adam Clark. "Consuming and performing Black manhood : the Post Hip-Hop Generation and the consumption of popular media and cultural products." Thesis, 2011. http://hdl.handle.net/2152/ETD-UT-2011-12-4432.
Повний текст джерелаtext
蔡奇睿. "the research of the room in consumption of culture: the bookstore--the observation of phenomenon on consumption of products in culture industry---a case of bookstore named "chang-ping"---." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/84196140121141504893.
Повний текст джерела中原大學
室內設計學系
88
THE RESEARCH OF THE ROOM IN CONSUMPTION OF CULTURE THE BOOKSTORE:THE OBSERVATION OF PHENOMENON ON CONSUMPTION OF PRODUCTS IN CULTURE INDUSTRY ─A CASE OF BOOKSTORE NAMED “ CHANG — PING ”─ ABSTRACT The complex management has already become a trunk stream in the trades of bookstore. The consumptive phenomenon in complex bookstore can’t be merely explained about the merchandising literature. The consuming and admiring of book is doubtless a kind of consumptive action, but consumptive action itself includes symbolic system of culture with a wide sense. The consumptive activity has itself meaning of culture. The bookstore is formed by a consumptive field guiding with cultural resources. There is different meaning to the customers between going to a consumptive place and the other places. The motive of consumption should imply some connotations of symbolic worth.(The bookstore is a cultural field based on knowledge and educative activity.)To the bourgeoisie in Taiwan, the design of space and the living style maybe attract their attention and become a showing terrace. This research is based on the socio-consumptive theorems of Bourdieu and Baudrillard and combines with several papers, theses, and articles written by specialists and scholars or published on magizines and mass medium to observe the interactive relations from the direction of space between "the producer" and "the non-producer", "the space" and "the body of people" in experience of the senses. The bookstore is a space of culture consumption. It is different from traditional bookstore in property, but the same in form. It shows different consumptive culture and phenomenon. The selling goods of "the space" are "books". Its function consists of awareness of thought, transportation of culture and the storage of cultural resources. Following the materialized product, the creative articles of culture pass though several stages of form such as books, music, paintings, dramas, etc. to become the new development of goods form and cultural industry. Via emoting from arts, it forwards the consumptive thought of the bourgeoisie to the customer. Following the development of bookstore trade and the change of consumptive phenomenon, the management of bookstore is also different form traditional one. Substituting as the new management, the chain type of complex space. It is greatly different form the traditional bookstore. The trade of bookstore caused a revolution in its management and its space. People in bookstore not only buy books, but also enjoy in the space. The book and space are to combine to form a cultural goods. What is the relationship among its selling form, showing model, living style, ranking of people and culture taste of the customers? This article is desired to explore the consumptive psyche of people, the origin of consumptive action and interaction between the space and the readers by the direction of culture consumption from the changing history of the bookstore, "the space", "the goods","the body","the living style", and "the consuming taste" of the people in the bookstore. Key words:consumption culture、cultural consuming、symbolic consuming、space consuming、life style and stratum taste
FU, DA-LUN, and 傅達倫. "An Inveswtigation of the Consnmers Perception,Attitude,and Consumption Intention to Religion-Connected Cultural and Creative Products--A Case Study of Tzung-ying Crystal Prayer Lamp." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/8mt45a.
Повний текст джерела大仁科技大學
文化創意產業研究所
106
This study aims at investigating the consumer’s perception of and attitude to religion-connected cultural and creative products, which are related to consumption intention. The research tool is self-designed questionnaires, and 418 valid questionnaires are collected. Statistical software SPSS For Windows 20.0 is adopted to process descriptive statistic, reliability analysis, independent-samples T-test, One-Way ANOVA, and Linear regression analysis on the survey samples. The research findings on religion-connected cultural and creative products are indicated as follows: 1) The correlation between the consumer’s perception and attitude as well as the consumption intention is positive. 2) The attributes of impact upon the consumer’s perception are age and religion while religion itself influences the consumer’s attitude and intention to buy the products. 3) In each research perspective, there is no difference in sexes, degrees of education, and average monthly incomes. Based upon the research findings, the researcher proposes suggestions to the relative authorities and for future studies.