Статті в журналах з теми "Cross- Cultural Marketing Model"
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Sohmen, Victor S. "Towards A Qualitative Model of Cross-Cultural Marketing." South Asian Journal of Marketing & Management Research 6, no. 12 (2016): 80. http://dx.doi.org/10.5958/2249-877x.2016.00042.4.
Повний текст джерелаPurchase, Sharon, and Antony Ward. "AAR model: cross‐cultural developments." International Marketing Review 20, no. 2 (April 2003): 161–79. http://dx.doi.org/10.1108/02651330310470384.
Повний текст джерелаWilliams, Jerome D., Sang-Lin Han, and William J. Qualls. "A Conceptual Model and Study of Cross-Cultural Business Relationships." Journal of Business Research 42, no. 2 (June 1998): 135–43. http://dx.doi.org/10.1016/s0148-2963(97)00109-4.
Повний текст джерелаCwalina, Wojciech, Andrzej Falkowski, and Bruce I. Newman. "Towards the development of a cross‐cultural model of voter behavior." European Journal of Marketing 44, no. 3/4 (April 6, 2010): 351–68. http://dx.doi.org/10.1108/03090561011020462.
Повний текст джерелаAlsaleh, Dhoha A., Michael T. Elliott, Frank Q. Fu, and Ramendra Thakur. "Cross-cultural differences in the adoption of social media." Journal of Research in Interactive Marketing 13, no. 1 (March 11, 2019): 119–40. http://dx.doi.org/10.1108/jrim-10-2017-0092.
Повний текст джерелаCalantone, Roger, Michael Morris, and Jotindar Johar. "A cross-cultural benefit segmentation analysis to evaluate the traditional assimilation model." International Journal of Research in Marketing 2, no. 3 (January 1985): 207–17. http://dx.doi.org/10.1016/0167-8116(85)90013-8.
Повний текст джерелаNaumova, Olena, Svitlana Bilan, and Mariia Naumova. "Luxury consumers’ behavior: a cross-cultural aspect." Innovative Marketing 15, no. 4 (November 12, 2019): 1–13. http://dx.doi.org/10.21511/im.15(4).2019.01.
Повний текст джерелаPaul Jones, Robert, Jewon Lyu, Rodney Runyan, Ann Fairhurst, Youn-Kyung Kim, and Laura Jolly. "Cross cultural consensus: development of the universal leadership model." International Journal of Retail & Distribution Management 42, no. 4 (April 8, 2014): 240–66. http://dx.doi.org/10.1108/ijrdm-09-2012-0078.
Повний текст джерелаSampaio, Cláudio Hoffmann, Wagner Junior Ladeira, and Fernando De Oliveira Santini. "Apps for mobile banking and customer satisfaction: a cross-cultural study." International Journal of Bank Marketing 35, no. 7 (October 2, 2017): 1133–53. http://dx.doi.org/10.1108/ijbm-09-2015-0146.
Повний текст джерелаKrautz, Carolin, and Stefan Hoffmann. "The Tenure-Based Customer Retention Model: A Cross-Cultural Validation." Journal of International Marketing 25, no. 3 (September 2017): 83–106. http://dx.doi.org/10.1509/jim.16.0040.
Повний текст джерелаYuen, Yee Yen, Paul HP Yeow, and Nena Lim. "Internet banking acceptance in the United States and Malaysia: a cross-cultural examination." Marketing Intelligence & Planning 33, no. 3 (May 5, 2015): 292–308. http://dx.doi.org/10.1108/mip-08-2013-0126.
Повний текст джерелаChen, Chun-Liang. "Cross-disciplinary innovations by Taiwanese manufacturing SMEs in the context of Industry 4.0." Journal of Manufacturing Technology Management 31, no. 6 (October 6, 2020): 1145–68. http://dx.doi.org/10.1108/jmtm-08-2019-0301.
Повний текст джерелаMortimer, Gary, Larry Neale, Syed Fazal E. Hasan, and Benjamin Dunphy. "Investigating the factors influencing the adoption of m-banking: a cross cultural study." International Journal of Bank Marketing 33, no. 4 (June 1, 2015): 545–70. http://dx.doi.org/10.1108/ijbm-07-2014-0100.
Повний текст джерелаNguyen, Ngoc, and Edyta Rudawska. "Integrated Cultural Theories on Mobile Marketing Acceptance: Literature Review." Central European Management Journal 30, no. 3 (September 15, 2022): 112–35. http://dx.doi.org/10.7206/cemj.2658-0845.84.
Повний текст джерелаKrishen, Anjala S., Mark A. A. M. Leenders, Siva Muthaly, Marta Ziółkowska, and Michael S. LaTour. "Social networking from a social capital perspective: a cross-cultural analysis." European Journal of Marketing 53, no. 6 (June 10, 2019): 1234–53. http://dx.doi.org/10.1108/ejm-12-2016-0892.
Повний текст джерелаde Mooij, Marieke. "Cross-cultural research in international marketing: clearing up some of the confusion." International Marketing Review 32, no. 6 (November 9, 2015): 646–62. http://dx.doi.org/10.1108/imr-12-2014-0376.
Повний текст джерелаShin, Dong-Hee, and Hyungseung Choo. "Exploring Cross-Cultural Value Structures with Smartphones." Journal of Global Information Management 20, no. 2 (April 2012): 67–93. http://dx.doi.org/10.4018/jgim.2012040104.
Повний текст джерелаChan, Haksin, and Lisa C. Wan. "Consumer Responses to Service Failures: A Resource Preference Model of Cultural Influences." Journal of International Marketing 16, no. 1 (March 2008): 72–97. http://dx.doi.org/10.1509/jimk.16.1.72.
Повний текст джерелаBarros, Ludmila Bandeira Lima, Martin de La Martinière Petroll, Cláudio Damacena, and Marc Knoppe. "Store atmosphere and impulse: a cross-cultural study." International Journal of Retail & Distribution Management 47, no. 8 (August 12, 2019): 817–35. http://dx.doi.org/10.1108/ijrdm-09-2018-0209.
Повний текст джерелаEscudero Fernández, Sofía. "Proposed theoretical model for brand name acceptance analysis in new markets." ESIC MARKET Economic and Business Journal, Volume 50, Issue 2 (May 1, 2019): 341–64. http://dx.doi.org/10.7200/esicm.163.0502.3.
Повний текст джерелаSong, Young-A., Hongmin Ahn, and Yongjun Sung. "Cultural values in financial services advertising: a cross-cultural study of magazine ads in the USA and Korea." Journal of Services Marketing 28, no. 5 (August 5, 2014): 349–60. http://dx.doi.org/10.1108/jsm-11-2012-0220.
Повний текст джерелаde Mooij, Marieke. "Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries." International Marketing Review 34, no. 3 (May 8, 2017): 444–56. http://dx.doi.org/10.1108/imr-02-2016-0047.
Повний текст джерелаSierra, Jeremy J., Michael R. Hyman, Byung-Kwan Lee, and Taewon Suh. "Antecedents and consequences of extrinsic superstitious beliefs: a cross-cultural investigation." Asia Pacific Journal of Marketing and Logistics 27, no. 4 (September 14, 2015): 559–81. http://dx.doi.org/10.1108/apjml-01-2015-0015.
Повний текст джерелаSaqib, Najam Us. "Predicting cross-cultural intentions to engage in physical activity." International Journal of Pharmaceutical and Healthcare Marketing 12, no. 3 (September 3, 2018): 307–24. http://dx.doi.org/10.1108/ijphm-12-2016-0067.
Повний текст джерелаFain, Nusa, and Beverly Wagner. "R&D-marketing integration in innovation – does culture matter?" European Business Review 26, no. 2 (March 4, 2014): 169–87. http://dx.doi.org/10.1108/ebr-09-2013-0121.
Повний текст джерелаOsorio, María Lucila, Edgar Centeno-Velázquez, María Eugenia López-Pérez, and Ernesto del Castillo. "Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturally." Journal of Retailing and Consumer Services 63 (November 2021): 102736. http://dx.doi.org/10.1016/j.jretconser.2021.102736.
Повний текст джерелаFávero, Luiz Paulo Lopes, Marco Aurélio dos Santos, and Ricardo Goulart Serra. "Cross-border branching in the Latin American banking sector." International Journal of Bank Marketing 36, no. 3 (May 8, 2018): 496–528. http://dx.doi.org/10.1108/ijbm-01-2017-0003.
Повний текст джерелаSajid Khan, M., Earl Naumann, Rob Bateman, and Matti Haverila. "Cross‐cultural comparison of customer satisfaction research: USA vs Japan." Asia Pacific Journal of Marketing and Logistics 21, no. 3 (July 3, 2009): 376–96. http://dx.doi.org/10.1108/13555850910973856.
Повний текст джерелаLin, Hsin-Chen, and Manohar U. Kalwani. "Culturally Contingent Electronic Word-of-Mouth Signaling and Screening: A Comparative Study of Product Reviews in the United States and Japan." Journal of International Marketing 26, no. 2 (June 2018): 80–102. http://dx.doi.org/10.1509/jim.17.0016.
Повний текст джерелаAsare, Isaac Twum, and Shen Lei. "Investigating the Effect of Selected Marketing Efforts in Brand Equity Creation and Its Cross-Cultural Invariance in Emerging Markets." International Journal of Marketing Studies 9, no. 1 (January 16, 2017): 91. http://dx.doi.org/10.5539/ijms.v9n1p91.
Повний текст джерелаCarder, Susan. "Bashas' Diné Markets and the Navajo Nation: A Study of Cross-Cultural Trade." American Indian Culture and Research Journal 39, no. 1 (January 1, 2015): 47–64. http://dx.doi.org/10.17953/aicr.39.1.j302n85587g11465.
Повний текст джерелаAshraf, Muhammad Saeed, Naeem Akhtar, Rana Umair Ashraf, Fujun Hou, Muhammad Junaid, and Syed Ali Ashiq Kirmani. "Traveling Responsibly to Ecofriendly Destinations: An Individual-Level Cross-Cultural Comparison between the United Kingdom and China." Sustainability 12, no. 8 (April 16, 2020): 3248. http://dx.doi.org/10.3390/su12083248.
Повний текст джерелаCakanlar, Aylin, and Tram Nguyen. "The influence of culture on impulse buying." Journal of Consumer Marketing 36, no. 1 (January 14, 2019): 12–23. http://dx.doi.org/10.1108/jcm-03-2017-2139.
Повний текст джерелаGhauri, Pervez, and Veronica Rosendo-Rios. "Organizational cross-cultural differences in the context of innovation-oriented partnerships." Cross Cultural & Strategic Management 23, no. 1 (February 1, 2016): 128–57. http://dx.doi.org/10.1108/ccsm-06-2014-0059.
Повний текст джерелаLedingham, John A. "Cross-Cultural Public Relations: A Review of Existing Models With Suggestions for a Post-Industrial Public Relations Pyramid." Journal of Promotion Management 14, no. 3-4 (February 26, 2009): 225–41. http://dx.doi.org/10.1080/10496490802637853.
Повний текст джерелаSwoboda, Bernhard, and Johannes Hirschmann. "Perceptions and effects of cross-national corporate reputation." International Marketing Review 34, no. 6 (November 13, 2017): 909–44. http://dx.doi.org/10.1108/imr-08-2016-0154.
Повний текст джерелаZaharia, Noni, Simon Brandon-Lai, and Jeffrey James. "Show Me the Money: On Predicting Actual Purchases in Cross-National Sponsorship." International Journal of Marketing Studies 9, no. 4 (July 28, 2017): 38. http://dx.doi.org/10.5539/ijms.v9n4p38.
Повний текст джерелаSegev, Sigal, Ayalla Ruvio, Aviv Shoham, and Dalia Velan. "Acculturation and consumer loyalty among immigrants: a cross-national study." European Journal of Marketing 48, no. 9/10 (September 2, 2014): 1579–99. http://dx.doi.org/10.1108/ejm-06-2012-0343.
Повний текст джерелаSomoon, Kanokwan, and Chumporn Moorapun. "The Evaluation of Cultural Differences on the Identity of the Window Display: The Case Study of the Perception of British and Thai Consumers." Asian Social Science 13, no. 11 (October 30, 2017): 71. http://dx.doi.org/10.5539/ass.v13n11p71.
Повний текст джерелаMalhotra, Naresh K., and J. Daniel McCort. "A cross‐cultural comparison of behavioral intention models ‐ Theoretical consideration and an empirical investigation." International Marketing Review 18, no. 3 (June 2001): 235–69. http://dx.doi.org/10.1108/02651330110396505.
Повний текст джерелаK. Byon, Kevin, Soonhwan Lee, and Thomas A. Baker. "A cross-cultural study of purchase intention of sponsored products based on American and Korean spectators of the 2010 FIFA World Cup South Africa." Sport, Business and Management: An International Journal 4, no. 2 (May 6, 2014): 158–77. http://dx.doi.org/10.1108/sbm-04-2013-0005.
Повний текст джерелаKim, Soyeon, Jae-Eun Chung, and YongGu Suh. "Multiple reference effects on restaurant evaluations: a cross-cultural study." International Journal of Contemporary Hospitality Management 28, no. 7 (July 11, 2016): 1441–66. http://dx.doi.org/10.1108/ijchm-05-2014-0220.
Повний текст джерелаCho, Insu, and Yong Soo Jang. "Cultural Difference of Customer Equity Drivers on Customer Loyalty: A Cross-National Comparison between South Korea and United States." Quality Innovation Prosperity 21, no. 2 (July 31, 2017): 01. http://dx.doi.org/10.12776/qip.v21i2.881.
Повний текст джерелаMyers, Matthew B., Roger J. Calantone, Thomas J. Page, and Charles R. Taylor. "Academic Insights: An Application of Multiple-Group Causal Models in Assessing Cross-Cultural Measurement Equivalence." Journal of International Marketing 8, no. 4 (December 2000): 108–21. http://dx.doi.org/10.1509/jimk.8.4.108.19790.
Повний текст джерелаYi-Cheon Yim, Mark, Paul L. Sauer, Jerome Williams, Se-Jin Lee, and Iain Macrury. "Drivers of attitudes toward luxury brands." International Marketing Review 31, no. 4 (June 30, 2014): 363–89. http://dx.doi.org/10.1108/imr-04-2011-0121.
Повний текст джерелаSinha, Ashish, Haodong Gu, Namwoon Kim, and Renu Emile. "Signaling effects and the role of culture: movies in international auxiliary channels." European Journal of Marketing 53, no. 10 (October 7, 2019): 2146–72. http://dx.doi.org/10.1108/ejm-09-2017-0587.
Повний текст джерелаNieves-Rodriguez, Elsa, Myra Mabel Perez-Rivera, Teresa Longobardi, and Jose A. Davis-Pellot. "Culture and gender’s role in apparel purchasing patterns." Journal of Fashion Marketing and Management: An International Journal 21, no. 1 (March 13, 2017): 16–32. http://dx.doi.org/10.1108/jfmm-04-2016-0032.
Повний текст джерелаSingh, Jatinder J., Scott J. Vitell, Jamal Al-Khatib, and Irvine Clark. "The Role of Moral Intensity and Personal Moral Philosophies in the Ethical Decision Making of Marketers: A Cross-Cultural Comparison of China and the United States." Journal of International Marketing 15, no. 2 (June 2007): 86–112. http://dx.doi.org/10.1509/jimk.15.2.86.
Повний текст джерелаTaghizadeh, Seyedeh Khadijeh, Syed Abidur Rahman, Md Mosharref Hossain, and Md Masudul Haque. "Characteristics of organizational culture in stimulating service innovation and performance." Marketing Intelligence & Planning 38, no. 2 (August 1, 2019): 224–38. http://dx.doi.org/10.1108/mip-12-2018-0561.
Повний текст джерелаMele, Emanuele, and Katharina Lobinger. "A Framework to Analyze Cultural Values in Online Tourism Visuals of European Destinations." International Journal of Semiotics and Visual Rhetoric 2, no. 2 (July 2018): 41–56. http://dx.doi.org/10.4018/ijsvr.2018070103.
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