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1

Truax, Barry. "Sound, Listening and Place: The aesthetic dilemma." Organised Sound 17, no. 3 (January 11, 2012): 193–201. http://dx.doi.org/10.1017/s1355771811000380.

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Анотація:
A purely aesthetic approach may be problematic when artists wish to deal with the external world as part of their work. The work of R. Murray Schafer in formulating soundscape studies is described, as well as the author's extension of that work within a communicational framework. Soundscape composition is situated within a continuum of possibilities, each with its own practice of mapping or representing the world. Current technological possibilities as well as ethical issues involved in the production process are discussed, along with the author's work in creating a multi-channel imaginary soundscape. The evolving nature of the listener's relationship to acoustic space over the last century is discussed in comparison to developments in soundscape composition.
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2

Blečić, Martina. "Implicitness, Logical Form and Arguments." Croatian journal of philosophy 21, no. 63 (December 27, 2021): 405–18. http://dx.doi.org/10.52685/cjp.21.63.3.

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Анотація:
In the paper I suggest that a loose notion of logical form can be a useful tool for the understanding or evaluation of everyday language and the explicit and implicit content of communication. Reconciling ordinary language and logic provides formal guidelines for rational communication, giving strength and order to ordinary communication and content to logical schemas. The starting point of the paper is the idea that the bearers of logical form are not natural language sentences, but what we communicate with them, that is, their content in a particular context. On the basis of that idea, I propose that we can ascribe logical proprieties to what is communicated using ordinary language and suggest a continuum between semantic phenomena such as explicatures and pragmatic communicational strategies such as (particularized) conversational implicatures, which challenges the idea that an implicatum is completely separate from what is said. I believe that this continuum can be best explained by the notion of logical form, taken as a propriety of sentences relative to particular interpretations.
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3

Khelfallah, Sheherazad, and Abdallah Farhi. "Urban Theatricalities, A Communicational Claim. Reading of the Scenic Performances of the City of Jijel (Algeria)." Quaestiones Geographicae 40, no. 2 (June 1, 2021): 139–51. http://dx.doi.org/10.2478/quageo-2021-0010.

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Анотація:
Abstract This article aims to analyse and interpret the structures responsible for the urban theatricality with deep claims of the city of Jijel (Algeria). It is through scenic readings of public space that this study explores the latent expressions of users as stage directors. This will be done mainly with observation supported by research interviews that combine qualitative and quantitative studies. The urban theatricalities studied in this paper are those unconscious, spontaneous and continual experiences that the actors of the urban scene use to make an urban spectacle. It is about the spectacle of daily life and scenic transcriptions of experiences. The results of this scenic reading of urban script allow us to understand the hidden expressions responsible for communicational theatrical structures.
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4

Porpulit, O. "МЕТОДОЛОГІЧНИЙ ІНСТРУМЕНТАРІЙ ДОСЛІДЖЕННЯ КОНЦЕПТУ «МЕДІАКОНТИНУУМ»". State and Regions. Series: Social Communications, № 2(50) (2 грудня 2022): 11. http://dx.doi.org/10.32840/cpu2219-8741/2022.2(50).2.

Повний текст джерела
Анотація:
<p><strong><em>The</em></strong><em> <strong>purpose </strong>of the study is to form a theoretical basis for the latest spatial and temporal conditions that determine the social communication practices in the 21st century.</em></p><p><strong><em>Research methodology.</em></strong><em> </em><em>In the course of the research a number of the following methods were used: grounded theory – to develop an inductively derived theory of the media continuum as a spatial and temporal format of social communication activities of the early 21st century; pilot and the actual test survey – to find out the degree of convenience / comfort of social communication in the media continuum; sociological observation – to go into details of the tactics and strategies of interaction / relationships between actors in a situation of self-presentation in the media continuum; point research and the method of purposeful choice – to determine the degree of popularity in the media continuum of information and communication practice, based on a combination of verbal and nonverbal components into a single structural-semantic and functional whole; questionnaire, R. Likert scale, non-standardized interviews with experts – to identify the need for "response" of the educational system to the socio-communicative realities of today in terms of a new spatial and temporal format of living and exposure to reality.</em></p><p><strong><em>Results. </em></strong><em>The integrated vision of the media continuum, developed within the framework of a grounded theory, as a new spatio-temporal format of social communication activities is based on: on the spatio-temporal itineraries of modernity of the new form, which is characterized by the cohesion of the parameters of space and time; understanding the socio-cultural, technological, informational and communicational, extraterritorial, temporal potentials of new media, which, in turn, inspire the ability of the media continuum to reproduce continuous changes in temporal and spatial parameters of objective / subjective reality, which creates the basis for design and constructing the activity of modern society to measure the dynamics / statics of the state of society; based on the social and communication priorities of today, i.e. the need for interaction aimed at exchanging ideas, values, patterns of behavior, life practices, which in turn encourages social actors / social institutions to get incorporated into the media continuum.</em></p><p><strong><em>Novelty.</em></strong><em> The introduction of the concept of media continuum in scientific discourse will help update the socio-communicative theoretical and methodological framework, balance the differences between academic concepts, societal expectations, practical experience in increasing digital innovation, fast pace of development capabilities and production of artificial intelligence systems, etc.</em></p><p><strong><em>Practical value. </em></strong><em>The proposed model of the media continuum explains the spatio-temporal realities of modern days; the highlighted eventuality of the media continuum illustrates the leading trends in social communication in the latest spatial and temporal format.</em></p><p><strong><em>Key words:</em></strong><em> media continuum, grounded theory, social eventuality, technological eventuality, territorial eventuality, information and communication eventuality.</em></p>
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5

Rostami Najafabadi, Maryam, and Fahimeh Bahonar. "Analyzing the lived experience of birth order in the communicational dimension based on the perspective of first children: a phenomenological study." Applied Family Therapy Journal 4, no. 3 (2023): 105–24. http://dx.doi.org/10.61838/kman.aftj.4.3.8.

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Анотація:
Aim: This research was conducted with the aim of analyzing the live experience of birth order in the communicational dimension based on the perspective of the first children. Methods: The present research method is applied and qualitative type of phenomenology. The participants of this research included the first children of Isfahan city in 2022. The selection of the participants was continued in a targeted manner until the saturation point and finally the selection of the first 16 children and the participants were subjected to semi-structured interviews. In order to analyze the data, the Colaizzi theme analysis method was used. Results: Data analysis led to the identification of, 53 primary concepts 10 central themes and 3 main themes. The results showed that intra-family communication was classified into 6 themes of (continuity of relations with parents, separation of relations with parents, improvement of relations with other children, separation of relations with other children, satisfaction with marital relationship and repressed psychological needs). The second main theme of personal communication included (increasing and decreasing the quality of communication with oneself). Finally, the theme of social communication was classified into the sub-themes of (lack of social interest and limitation in friendships). Conclusion: Overall, the results showed that being the first child can affect various aspects of communication and create challenges in marriage, friendships, social and family relationships. Modifying interactive patterns and informing parents and children can be effective in preventing challenges. Because the order of birth plays an important role in the formation of intra-family and extra-family relationships
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6

CHAWLA, SUDHIR K. "SMALL BUSINESS TRAINING NEEDS: A CASE STUDY." Journal of Enterprising Culture 04, no. 04 (December 1996): 385–99. http://dx.doi.org/10.1142/s0218495896000228.

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Анотація:
Russia, East Germany, and India are just a few of the many countries around the world which have opened up their economies to global trade in the last decade. This trend has forced organizations, especially state-owned enterprises, to face a changing environment, one driven by innovation, efficiency, competition, and marketing. Privatization of these enterprises has been taking place at record speed. National and multinational organizations have replaced state-owned operations in hopes of boosting a nation’s interantional competitiveness and economic growth. However, privatization alone will not solve the many problems created by open market trade. The vitality of these economies may well depend on the nation’s ability to foster its own entrepreneurial sector of small businesses. Continual training of these business is needed to ensure economic goals are reached. Each nation must determine the training needs of these businesses through needs analysis studies. A framework, based on a study conducted for the South Texas Regional Small Business Development Center (SBDC) located in San Antonio, Texas, is provided. Results indicate that the most frequently cited problem areas by small businesses fall into two general categories: Finance and Governmental Relations. The level of concern for the areas identified has been found to vary by the age of the business. However, the need for basic business skills, such as marketing, finance, and accounting, is ever present in differing degrees of specialization. Seminars and a mixture of communicational tools were found to be the most effective delivery system for the information required by businesses in the region. In addition, factor analysis was used to group together specific problematic areas for small businesses in the region. Seven dimensions were identified and include the following: Work force development, financing and legal issues, marketing, technology issues, daily operations, and selling.
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7

Ruiller, Caroline, Beatrice Van Der Heijden, Frédérique Chedotel, and Marc Dumas. "“You have got a friend”." Team Performance Management: An International Journal 25, no. 1/2 (March 11, 2019): 2–29. http://dx.doi.org/10.1108/tpm-11-2017-0069.

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Анотація:
Purpose As a way to enable employees to work distantly, teleworking has gained a growing interest in companies. At the same time, management challenges regarding the teleworkers’ risk of isolation, coupled with the need to maintain cohesion for the dispersed team, to give an example, are various. How can management practices help to maintain adequate levels of perceived proximity for a dispersed team’s members? The purpose of this paper is to answer this question. Referring to a particular person’s perception of how close or how far another person is, the concept of perceived proximity is mobilized. This Telecom case study is based on 22 interviews with human resources directors, managers and teleworkers. While the results of this study appear to corroborate empirically the theoretical model as proposed by O’Leary et al. (2014), they also propose nuances, highlighting the importance of the interpersonal relationship to expand the perceived proximity and stressing the need for both distant and face-to-face exchanges. They also help to understand which management practices can influence perceived proximity. In particular, they help to understand the role of communication and collective identity and support the importance of the e-leader. Finally, the results highlight two remote management modes that will be discussed elaborately. Design/methodology/approach The authors conducted a single in-depth case study of Telecom as a unique case study; it is useful to analyze new and complex phenomena for which theoretical development is emerging and the consideration of the context is essential (Yin, 2013). In total, 22 interviews were conducted with the human resources directors, managers and teleworkers. Lasting between 40 and 130 min each, the interviews were all fully transcribed and analyzed using an iterative thematic content analysis. The authors first manually analyzed the data on the basis of the social regulation theory to interpret the local and the combined regulation (that is say to how the managers and the teleworkers co-build the rules to work being distant) the telework implied between managers, teleworkers and their co-workers (Authors, 2018). Two emerging codes led the authors to reinterpret the data, compared to the initial interpretative framework. The authors thus transformed the coding and recoded the 22 interviews (Bacharach et al., 2000, p. 713; cited by Gibbert et al. 2010, p. 58) around the objective/subjective working time and information and communication technology (ICT) use and the perceived proximity: shared identity and perceived proximity, and communication and perceived proximity. Findings First, the level of ICT use and the accompanying objective and subjective perceptions with regard to working time are reported and positive perceptions for the employees are determined because of the timing flexibility the ICT determines. Second, the ICT use is presented in relation to the managerial and collegial proximity perceived. Third, the authors discuss the shared identity processes that influence the proximity perceived, followed by the characteristics of the communication process, being the fourth one. As such, the results lead to a valuable input that enables to critically reflect on the e-leader roles, resulting in two emerging management modes seen as a continuum in terms of shared identity: the “e-communicational” mode signals the re-foundation of management in situations of distance based on the personality of the e-leader that influences the team members in terms of communicational and organizational behaviors; and the control management mode that is based upon objectives in a situation of being distant, illustrated by managers who regulate the work made by the distant team in monitoring the objectives without sharing the experience of telework. Research limitations/implications The results corroborate empirically with the theoretical model by Boyer O’Leary et al. (2014), while putting into perspective the complexity to manage the inter-subjectivity that is related to distance. More specifically, the results show that even if the ICT use leads to a new balance regarding time management for teleworkers – increasing their quality of life perceptions, with a better organizational flexibility – that is to say, a “win-win” configuration, the ultimate success of such a configuration depends on sound management practices. In this sense, the authors propose to enrich their model (Figure 3, p. 33). More extensive research will test two new moderating variables. At first, the results put in evidence the core role of e-management (e-communicational vs control), with a potential moderator effect on the relationship between objective distance and shared identification, on the one hand, and communication, on the other hand. Another result is the potential moderator effect of the ICT use on the relationship between perceived proximity and relationship quality. The nuances proposed support some recent studies arguing that distant communication (versus face-to-face) may inhibit geographically distributed team performance without consideration of the way the teams use ICT to ensure their cohesion and performance (Malhotra and Majchrzak, 2014). Practical implications These conclusions result into important management recommendations to support dispersed teams with how to cope with challenges such as the risk of delayed communication, possible misinterpretations, limited information richness and great conflicts (Zuofa and Ochieng, 2017). Originality/value Compared to the unique empirical application of the Boyer O’Leary et al.’s framework (2014), who found no differences existing in terms of proximity perceived with the study of 341 “geographically present” dyads with 341 “geographically distant,” this study’s results show that the construction of the feeling of proximity depends on a fragile balance between virtual and face-to-face exchanges. The authors also highlight the role of an e-leader in this regard and identify and compare two modes of remote management.
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8

Maia, Marta R., and Dayane do C. Barretos. "A potência mediadora do testemunho na configuração dos relatos jornalísticos sobre a violência contra mulheres na série Um vírus e duas guerras." Sur le journalisme, About journalism, Sobre jornalismo 11, no. 2 (December 16, 2022): 76–89. http://dx.doi.org/10.25200/slj.v11.n2.2022.491.

Повний текст джерела
Анотація:
PT. O trabalho aborda o papel do testemunho em narrativas de violência contra as mulheres em todo território nacional. Ao entender que tal violência se constitui de forma sistêmica e está intimamente vinculada às hierarquias de poder de caráter patriarcal arraigadas na sociedade, e que precisam ser denunciadas para que o futuro possa ser vislumbrado de outra maneira, realizamos uma leitura de várias reportagens que trazem a cobertura dessa violência em 2020. A série, denominada Um vírus e duas guerras, foi veiculada a partir de uma espécie de consórcio, formado por sete mídias parceiras, que atuam fora do circuito mainstream do jornalismo: Amazônia Real, Agência Eco Nordeste, #Colabora, Portal Catarinas, Ponte Jornalismo, AzMina e Marco Zero Conteúdo. Tendo como eixo de discussão o “texto testemunhal” (Frosh, 2009), temos como objetivo compreender, a partir das falas das vítimas, profissionais de apoio, familiares e dos próprios jornalistas, os modos como as lógicas patriarcais e as nuances específicas do contexto brasileiro emergem de forma a complexificar esse problema público, evidenciando uma prática jornalística menos afeita a uma perspectiva presentista, além de revelar a relevância do testemunho no jornalismo. Compreendemos, portanto, a potência do aspecto testemunhal nas produções sobre violência como um importante gesto interpretativo que permite que um episódio temporalmente localizado de violência se insira em um continuum de permanências e rupturas. E é exatamente esse continuum que configura a dimensão estrutural da violência de gênero. Nessa perspectiva, entendemos que o testemunho midiático amplia a noção de testemunho no jornalismo ao envolver produtores e receptores em uma experiência comunicacional que garante outros tipos de acesso ao que está sendo noticiado. Consideramos ainda que é possível complementar os dados e informações disponíveis com os testemunhos de quem convive e/ou conviveu com a violência de forma direta ou indireta, garantindo, assim, a identificação das recorrências e dos ciclos que se repetem, o que pode contribuir para fomentar a discussão sobre políticas públicas de prevenção à violência contra as mulheres no Brasil. *** EN. This article discusses the role of testimony in narratives of violence against women in Brazil. Several reports on gender-based violence in 2020 have been contextualized on the premise that gender-based violence is systemic. Intimately linked to patriarchal power hierarchies embedded in society, this violence must be denounced in order to envision a different future. The show A Virus and Two Wars was analyzed: it was broadcasted by a consortium of seven partner media outlets operating outside mainstream journalism circuits: Amazônia Real, Agência Eco Nordeste, #Colabora, Portal Catarinas, Ponte Jornalismo, AzMina and Marco Zero Content. Drawing from the concept of "testimonial text" (Frosh, 2009) and based on the testimonies of victims, welfare professionals, family members and journalists themselves, we sought to understand the ways in which patriarchal rationales and dynamics specific to the Brazilian context emerge from these accounts, complexifying the public issue. Our approach highlights, on the one hand, a journalistic praxis that is not very " present ", and on the other hand, the importance of personal testimony in journalism. Testimony in works about violence is powerful. It is therefore considered to be an important interpretative gesture that allows to embed an episode of violence that is situated in time in a continuum of permanencies and disruptions that shapes the structural dimension of gender-based violence. In this light, testimony in the media appears to broaden the notion of testimony in journalism as it engages transmitters and receivers in a communicative experience capable of fostering deeper forms of access to the topic of the report. Furthermore, combining the available data and information with the testimonies of those who directly or indirectly experience and/or have experienced violence, would allow to identify recurring patterns and cycles, which could contribute to the debate on public policies for the prevention of gender-based violence in Brazil. *** FR. Cet article traite du rôle du témoignage dans les récits de violence à l'égard des femmes au Brésil. Plusieurs reportages rendant compte de cette violence en 2020 ont été mis en perspective à partir du présupposé que cette violence se constitue de manière systémique. Étroitement liée aux hiérarchies de pouvoir de nature patriarcale ancrées dans la société, ces violences doivent être dénoncées pour que l'on puisse entrevoir un avenir différent. La série ayant fait l’objet de l’analyse, intitulée Un virus et deux guerres, a été diffusée par un consortium formé par sept médias partenaires, qui opèrent en dehors du circuit du journalisme mainstream, à savoir, Amazônia Real, Agência Eco Nordeste, #Colabora, Portal Catarinas, Ponte Jornalismo, AzMina et Marco Zero Content. Partant du concept de « texte testimonial » (Frosh, 2009), nous avons cherché à comprendre, à partir des témoignages des victimes, des professionnels de l’assistance, des membres de la famille et des journalistes eux-mêmes, les façons dont les logiques patriarcales et les nuances spécifiques au contexte brésilien émergent de ces propos, qui complexifient ce problème public. Notre approche révèle, d’une part, une pratique journalistique peu « présentiste », et d’autre part, le poids du témoignage dans le journalisme. Le témoignage dans les productions sur la violence, par sa puissance, est ainsi perçu comme un geste interprétatif important qui permet d'insérer un épisode de violence situé dans le temps dans un continuum de permanences et de ruptures qui configure la dimension structurelle de la violence de genre. Dans cette optique, le témoignage médiatique semble élargir la notion de témoignage dans le journalisme car il implique les producteurs et les récepteurs dans une expérience communicationnelle capable de favoriser d'autres accès à ce qui est rapporté. Par ailleurs, il conviendrait d’associer aux données et aux informations disponibles les témoignages de ceux qui vivent et/ou ont vécu la violence directement ou indirectement, de façon à identifier des récurrences et des cycles, ce qui peut contribuer à alimenter le débat sur les politiques publiques de prévention de la violence envers les femmes au Brésil. ***
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9

Ovoundaga, Marcy Delsione. "Les réseaux sociaux du web et les campagnes électorales au Gabon." Sur le journalisme, About journalism, Sobre jornalismo 9, no. 1 (June 15, 2020): 154–65. http://dx.doi.org/10.25200/slj.v9.n1.2020.424.

Повний текст джерела
Анотація:
FR. En Afrique en général et au Gabon en particulier, les réseaux sociaux numériques du Web ont participé à l’émergence des espaces publics oppositionnels. Ces nouveaux espaces semblent s’imposer comme des lieux d’expression de la citoyenneté démocratique. Car ils facilitent la production et la circulation de l’information, et ils permettent la liberté expression. Dans plusieurs Etats africains, Ils ont redéfini les relations et les contrats d’informations entre gouvernants et gouvernés en laissant apparaître désormais des formes d’horizontalités des rapports. Ils semblent avoir donné plus de vitalité au regard citoyen sur la gestion de la chose publique. Ces réseaux sociaux numériques, en tête desquels Facebook, ont permis aux citoyens d’être acteurs dans la production de la matière informative en faisant d’eux des journalistes citoyens. Un exercice de l’activité journalistique qui n’est pas sans conséquence pour le champ médiatique. Dans cet article, nous analysons les impacts de ce journalisme citoyen dans le champ médiatique gabonais avec la montée en puissance des fake news et le problème de crédibilité qu’il pose aux journalistes d’une part. Puis, nous traitons, d’autre part, des modes de consommation de l’information en période électorale dans cet environnement numérique gabonais qui reste marqué par la prégnance de la rumeur. Deux facteurs restent déterminants dans ces nouvelles configurations sociales et politiques. D’abord, la place du citoyen dans le débat politique. Ensuite, son intronisation dans les champs de la communication et de l’information en général et dans l’espace médiatique en particulier. Pour mener cette étude, nous nous sommes appuyés sur une série d’entretiens semi-directifs réalisée auprès des journalistes et des leaders d’opinion. Et nous avons effectué une veille communicationnelle sur la page Facebook Infos Kinguélé en amont et en aval des élections législatives de 2018. *** EN. In Africa in general, and in Gabon in particular, online social networks have contributed to the emergence of oppositional public spaces. These new spaces appear to be establishing themselves as places for the expression of democratic citizenship in that they facilitate the production and circulation of information and allow freedom of expression. In several African states, they have redefined relations and information agreements between governments and citizens and allow forms of horizontal relations to emerge. They seem to have given more vitality to citizens' views on the management of public affairs. These online social networks, led by Facebook, have enabled citizens to be actors in the production of news by giving them the forum to act as citizen journalists. This exercise of journalistic activity is not without consequences for the field of media. In this article, we analyze the impacts of this citizen journalism on Gabonese media with the rise of fake news and the credibility problem it poses for journalists. We also discuss the modalities of news consumption within this Gabonese online environment during the election period, which exhibited a marked prevalence of rumor propagation. Two factors are key in this new social and political configuration: first, the citizen's place in the political debate, and second, its effect on the fields of communication and news in general, and on the media space in particular. To carry out this study, we conducted a series of semi-structured interviews with journalists and opinion leaders and undertook a communication watch on the Facebook page “Infos Kinguélé” before and after the legislative elections of 2018 *** PT. Na África em geral, e no Gabão em particular, as redes sociais digitais da Web têm contribuído para a emergência de espaços públicos polarizados. Esses novos espaços parecem estar se estabelecendo como lugares de expressão da cidadania democrática, pois facilitam a produção e a circulação de informações, e permitem a liberdade de expressão. Em vários estados africanos, redefiniram as relações e contratos de informação entre governantes e governados, e agora permitem o surgimento de formas de horizontalidade das relações. Eles parecem ter dado mais vitalidade ao olhar cidadão sobre a gestão da coisa pública. Essas redes sociais digitais, lideradas pelo Facebook, têm permitido aos cidadãos serem atores na produção da matéria informativa, transformando-os em jornalistas cidadãos, um exercício da atividade jornalística não isento de consequências para o campo da mídia. Nesse artigo, analisamos, por um lado, os impactos desse jornalismo cidadão no campo da mídia gabonesa com o surgimento de fake news e o problema de credibilidade que ele representa para os jornalistas. Em seguida, discutimos, por outro lado, os modos de consumo da informação durante o período eleitoral nesse ambiente digital gabonês que permanece marcado pela prevalência de boatos. Dois fatores continuam sendo decisivos nessas novas configurações sociais e políticas. Primeiro, o lugar do cidadão no debate político. Depois, sua entronização nos campos da comunicação e da informação em geral e no espaço midiático em particular. Para conduzir esse estudo, partimos de uma série de entrevistas semiabertas com jornalistas e formadores de opinião. Além disso, realizamos um monitoramento da página do Facebook Infos Kinguélé antes e depois das eleições legislativas de 2018. ***
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10

Kapuran, Aleksandar, and Aleksandar Bulatovic. "Coţofeni-Kostolac culture on the territory of north-eastern Serbia." Starinar, no. 62 (2012): 65–94. http://dx.doi.org/10.2298/sta1262065k.

Повний текст джерела
Анотація:
The settlement of the territory of north-eastern Serbia by the representatives of the Co?ofeni culture began during the second half of the IV millennium, probably under the pressure of invading tribes from Euroasian steppe. This territory extended over Transylvania, Banat, Oltenia and Muntenia (Map 2). On the territory of Serbia they settled from the Djrerdap gorge up to the Mlava river to the west, and through Kucajske mountains, Bor, Zajecar and further to the south, up to Nis. Aspecific symbiosis occurred on the territory of Serbia between the Co?ofeni and the Kostolac cultures. According to the results of the latest project of re-identification, the number of Co?ofeni-Kostolac sites and settlements increased to 76. After all the sites were re-identified and georeferenced, with consideration of the surrounding landscape, hydrography, geomorphology of the terrain and the character of the ceramic production finds, we believe that there is a need for re-analyzing specific aspects of the cultural and geographic development not only of settlements, but of the entire Co?ofeni-Kostolac cultural phenomenon. In this paper we considered three archaeological sites in the Nisava valley, given that re-identification work over the past several years yielded new information (Bubanj-Staro Selo, Velika Humska cuka and Donja Vrezina). The topography of Co?ofeni-Kostolac settlements on the territory of north-eastern Serbia, the Serbian part of the Danube valley and its hinterland, is characterized by diversity of position (location above sea level and landscape placement), types of houses and economic survival. In the 70?s of the last century sites were identified that are located in very inaccessible terrain, which in particular cases has an slope incline of 45?, where the number of such settlements in the meantime increased to nine. They are represented by Kulmja Skjopuluji in Klokocevac and Pjatra Kosti in Crnajka (T. I/1-2; Map 1/9), followed by Vratna -Veliki most (T. I/ 7; Map 1/33), Bogovina-above a cave (T. I/ 4; Map 1/8), Jezero (T. I/ 3; Map 1/12), Kljanc (T. I/3; Map 1/11), Turija-Stenje (T. I/ 6; Map 1/22), Mokranjske stene-quarry (T. I/ 5; Map 1/39) and Bolvan (T. I/ 8; Map 1/66). These settlements have several other common elements, the most important being that each one of the elevated settlements is positioned on the rocky peak of a canyon, in places where smaller rivers or brooks flow into a larger river. We can suppose how the selection of such positions was of strategic importance, given that in the mountainous area of north-eastern Serbia the system of waterways and river valleys represents communicational links from prehistory to modern times. The second common characteristic of these settlements is the rocky massif which provided the foundation for their erection. The rock foundation in the majority of cases is of limestone origin and is well suited to artificial nivelation into terraces atop which surface structures could be built using wood covered with mud (Jezero, Kulmja Skjopuluji, Pjatra Kosti, Vratna, Bogovina). The third shared characteristic is that one or more caves are usually located in the immediate vicinity of settlements. An example of the symbiosis of cave and hill fort Co?ofeni-Kostolac settlements is the vicinity of the Zavojsko jezero near Majdanpek. So far two hill fort settlements, Jezero and Kljanc (T. I/3; Map 1/11-12), were identified in this area, built on limestone cliffs above the Mali Pek river. The Rajkova cave (Map 1/14), Paskova cave and Kapetanova cave (Map 1/13) are located in their immediate vicinity, in which the remains of anthropogenic activity were discovered. The Kapetanova cave provides stratigraphy of over 3 m high, which represents a rare case for Co?ofeni-Kostolac cultural sites. This fact does not only indicate its long-term use, but could provide the answer to the genesis and duration of this cultural phenomenon on the territory of the Serbian part of the Djerdap hinterland. The fourth shared characteristic which links these settlements is their dominant position in the landscape. Given that their position and appearance are readily visible from a considerable distance, they probably were not used for hiding, but for making their position prominent. We suppose that pastoral communities emphasized in this manner their control of mountain crosspass and roads, particularly in places where rivers exit narrow canyons in important communications paths to the Crni and Beli Timok, Pek and Danuber rivers. The other Co?ofeni-Kostolac type settlement on the territory of north-eastern Serbia is represented by settlements that are positioned on smaller hills or on gentle slopes that on the average range between 336 and 210 m above sea level. The only fortified hill fort settlement discovered so far, Coka lu Balas near Krivelj (Map 1/3) belongs to this group. The archaeological sites Velika Cuka i Neresnica (Map 1/23), Smiljkova glavica in Stubik (Map 1/31) and Cetace in Kovilovo (Map 1/38) are located on wide and flat, elevated plateaus that dominate up on river valleys. Judging by the considerable surface that they occupy, their position and surroundings for these two settlements, we can suppose that they could have been used for wintering places or points for gathering of flocks and shepherds during pauses between seasonal migrations. They are primarily characterized by the natural surroundings of smaller hills and larger river valleys, as well as the relatively low above sea level elevation on which they are located. Such ?seasonal stations or checkpoints? on which larger groups of shepherds could gather with their flocks during the winter months represented important locations in the lives of pastoral communities. During the warm summer period, homesteads with stable architecture are abandoned because of migrations into mountain areas, where favourable grazing areas area located. Certain groups of shepherds during autumn returned to these settlements en route to lowlands and river terraces, while other groups probably continued their journey to gathering centres in valleys near the Danube and the Timok rivers. The next type of settlement belongs to high, multi-layered settlements (Arija baba-Kosobrdo, Coka Kormaros, Field of Z. Brzanovic, Varzari and Smedovac-Grabar-Svracar) which represent sunbathed dominant positions, with a good view of the surrounding area, well suited to long-term occupation. Settlements on high elevations of this type are usually linked with landscapes that predominate in grazing areas and in which there are no large forests. The last type of Co?ofeni-Kostolac settlement is characteristic of lowland settlements positioned on river terraces. The settlements on the right bank of the Danube, around Kljuc (Kladovo- Brodoimpeks, Mala Vrbica, Zbradila-Fund, Korbovo- Obala, Vajuga-Pesak, Jakomirski potok estuary, Velesnica, Ljubic evac-river bank, Ljubicevac-Island, Brzi prun, Slatinska reka estuary, Knjepiste, Ruzenjka, Kusjak-Bordjej, Kusjak-Motel, Kusjak-Vrkalj), represented points at which shepherd?s flocks could remain for longer periods, waiting for favourable conditions for crossing to the other side of the river. This assumption is based on old maps predating the construction of the accumulation lake. These maps indicate that in the immediate vicinity of these settlements were located small sand islands linked to the river bank, pointing to shallows and crossing points. These sections of the river bank, during prolonged droughts or during cold winters, when ice was formed, could have been places where the river was crossed from one side to the other. Residential architecture cannot be precisely defined, given that the discovered remains of houses are very meagre and lack sufficient elements for reconstruction. The most recent excavations on the Bubanj-Staro Selo settlemant at Nis, indicate an identical type of architectural construction as discovered at Gomolava and Bordjej which represents structures that are characteristic for lowland areas. Houses in hill fort settlements built on artificial terraces have been mostly devastated by erosion, so that judging by the impressions of wooden structures and wattle and daub, as well as the remains of hearths, it can be asserted that these were residential structures. Numerous studies so far noted that based on the stylistic and typological characteristics of ceramics on archaeological sites in Timocka Krajina it is possible to distinguish between two phases of the Co?ofeni group, where the first is dominated by ornamental techniques of carving that are characteristic of the Co?ofeni group, and a later phase in which this style is mixed with the furchenstich, as well as other Kostolac cultural elements (furchenstich, certain types of ceramics, etc.). The fact is that the majority of Co?ofeni-Kostolac group sites in eastern Serbia have not been excavated, or have only been partially excavated, and that no vertical stratigraphy had been observed, where no stratigraphic relationship between stylistic-topological characteristics of older ceramics (Co?ofeni) and the more recent phase (Co?ofeni-Kostolac) have been established. These are mostly settlements in which ceramics were observed with elements both of the Kostolac and the Co?ofeni group, or only with elements of the Co?ofeni group, while settlements with only Kostolac ceramics have not been identified. Therefore, in Serbia it is only possible to distinguish between sites where furchenstich ornamentation has been observed and those where this type of ornamentation still has not been observed. Still, it is unclear whether this distinction can be applied to period assignment, or whether it is in fact caused by settlement of different populations in different regions of Eastern Serbia - the Kostolac region from the west and the Co?ofeni group from the East. In Romania, however, vertical stratigraphy was observed at several settlements where development phases were observed of the Co?ofeni group, so that based on the stratigraphy at those sites, with certain caution, it is possible to draw conclusions about the development of the Co?ofeni-Kostolac group in eastern Serbia. Settlements without any furchenstich ornamentation would be assigned to the older phase (Co?ofeni group) where ceramics characteristic of the Co?ofeni group have been observed, although observed shapes and ornaments are usually associated with the furchenstich technique and the more recent phase of the group. The most frequent type of vessels at sites in eastern Serbia are amphorae with extended funnel shaped necks, ornamented below the neck with carved lines or with stamped ornamentation (fig. 6, 21, 38, 64, 71, 89, 98-100, 104, 109, 115, 116, 134), fishbone shape impressions (fig. 4, 28), and in the more recent period furchenstich ornamentation or point impressions (fig. 9, 20, 25, 140), with a tongue shaped or vertically perforated handle, tunnel shaped or horse-shoe shaped handle below the rim (fig. 6, 9, 20, 21, 51, 63, 100, 126, 134, 88, 115 ). The second characteristic type of vessel are semi-spherical bowls with deeper recipients, with flat rims (fig. 11, 12, 23, 27, 29, 52-54, 57, 59-60, 74, 79, 81, 82, 90, 91, 95, 113, 124, 125, 131 and 145), or with shallower recipients, with a slanted, triangular rim or T-shaped profiled rim (14, 19, 133 and 146). Such vessels are characteristic for both phases, because they are ornamented, besides vertical ribs, with carves, and with furchenstich ornamentation (fig. 23, 68, 81 and 82). The third type of vessels are semi-spherical bowls with contracted rims creating a nearly spherical shape. They can be ornamented with vertical ribs on rims (fig. 148) in combination with pinholes (fig. 17), carves (fig. 61, 84, 85) or line impressions (fig. 132). Less frequent vessels on the territory of northeastern Serbia are biconical or spherical goblets, followed by pare-shaped goblets with a single handle, larger pare-shaped amphorae with an extended or conical neck, with small handles below the rim, ornamented with a series of carves (fig. 39, 86), as well as barrel or spherical pots ornamented with carves, horizontal tapes or circular impressions (fig. 45-47, 141, 142). The appearance of ropeshape ornaments is very significant, given that they appear in Rumanian finds in the second phase of the Co?ofeni group, and most frequently in the third phase. This ornament was sporadically observed in the far south, on the Dikili Tas site on the northern shore of the Aegean sea, in level 6, which according to the author belongs chronologically to the Bubanj-Hum II group and the Kostolac group. Its presence at sites in eastern Serbia can be linked to the older phase at the majority of settlements, except in the case of Grabar-Svracar, as these ceramics were not found alongside ceramics with furchenstich. The largest number of sites with only Co?ofeni elements on ceramics have been observed (34), but it is indicative that only a few have been excavated. 28 sites with Kostolac group elements were noted, while 17 unspecified sites in which the period cannot be precisely defined have been identified. According to the stratigraphy of several of the mentioned sites in western Bulgaria, in the Morava valley and in southern Romania it can be concluded that the Co?ofeni group (northeastern Serbia and Romania) and the Co?ofeni-Kostolac group (Morava valley and western Bulgaria), in all of the mentioned regions, was preceded by the Cernavoda III group, and was superseded by the Vucedol culture and the Bubanj-Hum II group in the Morava valle and the Struma valley, and the Glina II-Schnekenber group in Oltenija and the territory of Transylvania and the southern Carpathians. Analysis of the distribution of settlements and stylistictopological characteristics of ceramics from all of the settlements led to the conclusion that the oldest settlements, without ceramics with furchenstich ornamentation, were established in Kljuc in Negotinska Krajina, leading to the assumption that the representatives of the Co?ofeni group came from Oltenia and from the southern Carpathians. A large number fo sites west of Kljuc, along the Danube, at which ceramics with furchenstich ornamentation were noted, point to the direction of expansion of Kostolac elements, from Banat, Branicevo and Stig. The influence of the Kostolac group was very strong starting in the Co?ofeni II phase, even in Romanian sites, given that in Transylvania and in the southern Carpathians a large number of ceramic finds were found with furchenstich ornamentation, while it is interesting that only sporadic appearances were noted in Oltenia. It is clear that Co?ofeni group settlements represented a certain barrier to the expansion of these elements to the east. With the formation of the Co?ofeni-Kostolac group which was created through contacts between representatives of the Co?ofeni to the east and the representatives of the Kostolac group to the west and north-west a short period of coexistence occurred on this territory. Absolute dating of the chronological framework of the Co?ofeni-Kostolac group in the Danube valley and in eastern Serbia can only be assigned indirectly, as there is no carbon dating available from these sites. According to J. Bojacijev, phase II-III of the Co?ofeni group (4400-4300 bp) can be assigned chronologically approximately to the same period as the Kostolac group (4500-4100 bp), and if we suppose that the Co?ofeni-Kostolac group occurred a little while after the occurrence of the Kostolac group, it can be concluded that the Co?ofeni-Kostolac group existed at the end of the IV and the first half of the III millennium BC, although it is possible that it continued even later in particular regions. The results for the oldest and the middle phase of the Kostolac cultural group at Gomolava range between 3038-2903 BC and 3108-2877 BC, while the Kostolac culture at the Streim and Vucedol sits was dated 3310-2920 BC, as is the approximate dating of settlements of this group in Pivnica (3042-2857 BC). All the dating of Kostolac group sites indicate that this cultural group occurred and developed in the period of the last quarter of the IV and the first half of the III millennium BC, which would chronologically assign the Co?ofeni-Kostolac group in the Morava valley and Timocka Krajina to the end of the IV and the start of the III millennium BC, and to the ensuing period.
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11

Buschmeyer, Katharina, Sarah Hatfield, Ina Heine, Svenja Jahn, and Antonia Lea Markus. "Expectation management in AI implementation projects: a case study." EuroMed Journal of Business, May 31, 2022. http://dx.doi.org/10.1108/emjb-10-2021-0161.

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PurposeThe aim of this case study is to exemplify the application of a change story to facilitate the user centered introduction of an AI-based assistance system. Thereby, user expectations considered critical for technology acceptance and continuance intention are actively taken into account.Design/methodology/approachSemi-structured interviews are conducted with future users of the AI-based assistance system. Data are analysed by means of inductive and deductive qualitative content analysis. The resulting categories are considered as communicational core messages and included in the developed change story.FindingsParadox user expectations were revealed and answered in the change story by informational and motivational means. Thus, accurate expectation management is enabled and, additionally, the users are prepared for the upcoming change process, i.e., the implementation of the AI-based assistance system.Originality/valueThe added value lies in the psychological handling of expectation management in addition to technical aspects, which are usually primarily focused but are not sufficient to guarantee a successfully continued use of human-AI-systems.
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12

Lepetiukha, Anastasiia. "Réalisation de la fonction émotive du langage par les structures elliptiques dans le roman de L. Binet La Septième Fonction du langage." Anales de Filología Francesa, no. 30 (October 25, 2022). http://dx.doi.org/10.6018/analesff.496171.

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Las estructuras elípticas con diferentes lexe-mas clave realizadas en la novela de L. Binet La Séptima Función del lenguaje se conside-ran en esta investigación como transformantes sinónimos reducidos de una proposición prima-ria formada en el continuo lengua → discurso y actualizados en forma de opciones co(n)tex-tualmente preferenciales con un complejo de referentes implícitos determinados o no deter-minados en el pre- y/o postexto donde predo-mina la expresividad sobre la expresión. Varias construcciones analizadas entran en bloques elípticos intra- e interfrásticos enfatizados por el autor. El escritor actualiza estructuras mono- y polisinónimas comprimidas que cumplen la función emocional central y las funciones peri-féricas co(n)textuales y utiliza la interferencia textual de acuerdo con su intención comunica-tiva o sus peculiaridades idioestilísticas. Les structures elliptiques avec différents lexèmes-clés réalisées dans le roman de L. Binet La Septième Fonction du langage sont considérées dans cette recherche comme des transformants synonymiques réduits d’une proposition primaire formés dans le continuum langue → discours et actualisés sous forme d’options co(n)textuellement préférentielles avec un complexe de référents implicites déterminés ou non déterminés dans le pré- et /ou posttexte où l’expressivité prédomine sur l’expression. Plusieurs constructions analysées entrent dans des blocs elliptiques intra- et interphrastiques accentués par l’auteur. L’écrivain actualise des structures mono- et polysynonymiques compressées remplissant la fonction émotive centrale et des fonctions périphériques co(n)textuelles et utilise l’interférence textuelle en fonction de son intention communicationnelle ou ses particularités idiostylistiques.
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13

Lorimer, Rowland. "Libraries, Scholars, and Publishers in Digital Journal and Monograph Publishing." Scholarly and Research Communication 4, no. 1 (September 19, 2012). http://dx.doi.org/10.22230/src.2013v4n1a43.

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As the budget increases of the post-World War II era that favoured science and education were being rolled back in the 1970s, information and communicational technological (ICT) development began to be rolled out. Research libraries responded by developing data systems and expertise that led eventually to new services such as institutional repositories and journal hosting. Twenty years later, continued ICT development encouraged entrepreneurship in digital journal publishing among a variety of scholars in Canada and elsewhere. Globally, public and private sector funded digital projects emerged aimed at regime change in the circulation of research knowledge. These dramatic developments are noteworthy for themselves as well as in recognition of valuable library/researcher partnerships that leave content to scholars and administration to libraries. On the whole, these partnerships have not been extended to university press-based monograph publishing with the presses joining as a third partner. Instead calls for reorganization verge on subordinating university presses to institutional mandates that could well diminish freedom of inquiry. A three-way partnership among scholars, libraries and publishing professionals has much to recommend it. Such a partnership, cast as constructivist inquiry, or social science and humanities R&D, would encourage extensive public sector participation scholarly publishing and open a long-overdue dynamic into the social science and humanities research.
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14

Moghbeli, Mohammad Ali, Ali Reza Kalantari, Somayeh Hekmat, Mahshid Salemian pour, Ehsan Lorafshar, Mohammad Saleh Koushki, and Reza Dehnavieh. "Challenges of Health Technology Incubators in Iran: A Qualitative Study." Evidence Based Health Policy, Management and Economics, September 25, 2019. http://dx.doi.org/10.18502/jebhpme.v3i3.1504.

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Background: Health Technology Incubators (HTI) play an important role in paving the way depicted in Iran’s comprehensive health plan in order to achieve the aimed position in 2025. In light of the emerging nature of these centers in Iran, identification of HTI problems and challenges, as well as appropriate planning to resolve those problems can have a significant effect and improve Iran’s health system functionality. Methods: This qualitative study was conducted in Iran in 2016. Data were collected through interviews with 24 experts (Interviewees included managers, deputies, and employees from the country's incubators) in the field. Purposeful sampling continued until data saturation level was achieved. All interviews were recorded and then analyzed, and main themes and subgroups were extracted from them based on a framework analysis. In all the mentioned steps the Atlas-Ti software has been employed. Results: Challenges of Health Technology Incubators in Iran were categorized into eight concepts- Cultural, Rules and Principles, Funding, Concentrated Administrative System, Human Resources, Stewardship and Monitoring, Physical space and Equipment, and Communicational. Then 22 challenges were identified with in these concepts. Conclusion: This study suggests that considering the challenges influencing technology incubators in the health sector, a sustainable program for these centers can be designed.
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15

Soofizad, Goli, Sakineh Rakhshanderou, Ali Ramezankhani, and Mohtasham Ghaffari. "The Concept of Social Health From an Iranian Perspective: A Qualitative Exploration." Frontiers in Public Health 10 (May 10, 2022). http://dx.doi.org/10.3389/fpubh.2022.797777.

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ObjectiveAs one of the health aspects, social health is less well-known than physical and mental aspects. In order to better understand this aspect and considering the importance of social context in its conceptualizing, the present study was performed aiming at explaining the social health and identification of its various aspects in the perspective of Iranian adults.MethodologyThe present study was conducted in 2021 with a qualitative approach and with the participation of Iranian adults and social health professionals. Data were collected through semi-structured interviews with 36 participants who were selected by purposive sampling. The obtained data were analyzed using qualitative (conventional) content analysis and Granheim and Lundman method in the MAXQDA-2020. Guba and Lincoln criteria were observed to evaluate the quality of research results.ResultsUsing data analysis, 3 main categories and 17 subcategories were obtained, including: (1) Conceptual scope of social health (social health as social capital, social health as mental health, social health as moral health), (2) Characteristics of social health (biologic, continual, acquired, evolutionary, relative), and (3) Social health dimensions (openness to interactions, social adaptability, social dutifulness, social self-esteem, mutual trust, communicational capability, social optimism, enjoying social support, public-oriented personality).ConclusionSince social health has a conceptual scope, it is important to try to strengthen and reproduce the dimensions of social health and at the same time use planning, policymaking and appropriate interventions to improve and to promote the dimensions of social health.
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16

Ahmadi, Mehrnaz, Mahin Gheibizadeh, Maryam Rassouli, Abbas Ebadi, Marziyeh Asadizaker, and Mojtaba Jahanifar. "Experience of Uncertainty in Patients with Thalassemia Major: A Qualitative Study." International Journal of Hematology-Oncology and Stem Cell Research, October 27, 2020. http://dx.doi.org/10.18502/ijhoscr.v14i4.4479.

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Background: Uncertainty leads to a stressful situation in patients with thalassemia major that can dramatically affect their psychosocial coping ability, treatment process and disease outcomes, and reduce patients' quality of life. As one of the important factors affecting the health of thalassemia patients, understanding the concept of uncertainty is of major importance to health care providers especially nurses as the first line of exposure to these patients. The present study aimed to explore the experiences of uncertainty in patients with thalassemia major. Materials and Methods: The present qualitative study was conducted through in-depth face-to-face semi-structured interviews held with 18 patients with major thalassemia selected through purposive sampling. Interviews continued until saturation of data. All interviews were recorded, transcribed and analyzed with conventional content analysis method of Landman and Graneheim using MAXQDA10 software. Results: Two main themes, including 'living in the shadow of anxiety' and 'coping with uncertainty' emerged from patients’ experiences of illness uncertainty of thalassemia. 'Living in the shadow of anxiety' included four categories of 'fear of complications', 'contradictory views on treatment', 'unknown future' and 'stigma'. 'Coping with uncertainty' included three categories of 'spiritual coping', 'psychosocial coping' and 'knowledge acquisition'. Conclusion: According to the results of this study, uncertainty is a major psychological stress in patients with thalassemia major. Healthcare providers should therefore consider the challenges and concerns faced by patients and, through utilizing appropriate training and communicational practices, plan interventions and strategies to empower patients for coping with uncertainty.
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17

Wallace, Derek. "E-Mail and the Problems of Communication." M/C Journal 3, no. 4 (August 1, 2000). http://dx.doi.org/10.5204/mcj.1862.

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The Language in the Workplace project, based in the School of Linguistics and Applied Language Studies at Victoria University of Wellington, New Zealand, has for most of its history concentrated on oral interaction in professional and manufacturing organisations. Recently, however, the project team widened its scope to include an introductory investigation of e-mail as a mode of workplace interaction. The ultimate intention is to extend the project's purview to encompass all written modes, thereby allowing a fuller focus on the complex interrelationships between communication media in the workplace. The Problems of Communication In an illuminating recent study, John Durham Peters explores problems that have dogged the notion of 'communication' (the term in this sense originating only in the late nineteenth century) from the time of Plato. The overarching historical problem he discusses is the recurrent desire for complete communication, the illusionary dream of transferring completely and without modification any idea, thought, or intention from one mind to another. There are two further and related problems that are particularly germane to my purposes here. A belief, at one extreme, that communication 'technologies' will interfere with the 'natural' processes of oral face-to-face interaction; together with its obverse, that communications plural (new technologies) will solve the problems of communication singular (self-other relations). A notion that dissemination (communication from one to many)1 is an inferior and distorting mode, inherently deterministic, compared with the openness of (preferably one-on-one) dialogue. Perhaps first formulated in Plato's Phaedrus, this lament has reverberated ever since, radio providing the instance par excellence.2 Yet another problem are the oppositions creating and sustaining these perceived problems, and their resultant social polarisations. Peters argues eloquently that technologies will never solve the differences in intention and reception amongst socially and therefore differentially positioned interlocutors. (Indeed, he counts it as a benefit that human beings cannot exempt themselves from the recognition and negotiation of individual and collective difference.) And he demonstrates that dialogue and dissemination are equally subject to imperfections and benefits. However, the perceptions remain, and that brings its own problems, given that people continue to act on the basis of unrealistic assumptions about communication. Looked at in this context, electronic mail (which Peters does not include in his historical studies) is a particularly fruitful site of investigation. I will focus on discussing the two problems enumerated above with reference to some of the academic and business literature on e-mail in the workplace; a survey conducted in part of a relatively large organisation in Wellington; and a public e-mail forum of primarily scientists and business people concerning New Zealand's future development. Communicative Distortion The first communication technology to be extensively critiqued for its corruption of social intercourse was writing (by Socrates in Phaedrus). Significantly, e-mail has often been characterised, not unreasonably, as a hybrid of speech and writing, and as returning written communication in the workplace toward the 'immediacy' and 'simplicity' of speech. In fact, as many practitioners do not sufficiently appreciate, informality and intimacy in e-mail communication have to be worked at. Efforts are made by some to use friendly salutations; a chatty, colloquial style; typographical representations of body language; and to refrain from tidying up errors and poor expression (which backfires on them when addressing sticklers for correctness, or when, as often happens, the message is full of obscurities and lacunae). When these attempts are not made, receivers impute to the messages the coldness and impersonality of the most functional letters and notes -- and this is only enhanced by the fact that so much e-mail in the workplace is used for directives (instructions and requests) or announcements (more specifically, proclamations; see below). In contrast to the initial reception of some earlier communication technologies, e-mail was widely welcomed at first. It was predicted to usher in a new egalitarian and democratic order of communication by flattening out or even by-passing hierarchical relations (Sproull and Kiesler; any issue of Wired magazine [see Frau-Meigs]). The realisation that other commercial factors were also contributing to this flattening out no doubt helped to dispel the utopian view (Casey; Gee)3. Subsequent literature has given more emphasis to the sinister aspects of e-mail -- its deployment by managers in the surveillance, monitoring, and performance measurement of employees, its capacity to support convenient and efficient reporting regimes, its durability, and its traceability (Brigham and Corbett; Corbett). This historical trajectory in attitudes towards, and uses of, e-mail, together with the potential variation in the readers' interpretations of the writer's feelings, means that people are quite as likely to conceive of e-mail as cold and impersonal as they are to impute to it more positive feelings. This is borne out in the organisational survey carried out as a part of this research. Of the respondents working in what I will call a professional capacity, 50 percent (the same proportion for both male and female) agreed that e-mail creates a friendlier environment, while only a small percentage of the remainder were neutral. Most disagreed. Interestingly, only a third of clerical staff agreed. One can readily speculate that the differences between these two occupational classes were a significant factor with regard to the uses e-mail is put to (more information sharing as equals on the part of professionals). Those who felt that e-mail contributed to a less friendly environment typically referred to the 'loss of personal contact', and to its ability to allow people to distance themselves from others or 'hide behind' the technology. In a somewhat paradoxical twist of this perceived characteristic, it appears that e-mail can reinforce the prevailing power relations in an organisation by giving employees a way of avoiding the (physical) brunt of these relations, and therefore of tolerating them. Employees have the sense that they can approach a superior through e-mail in a way that is both comfortable for the employee (not have to physically encounter their superior or, as one informant put it, "not have to cope with the boss's body language"), and convenient for the superior.4 At the same time, interestingly, respondents to our surveys have generally been adamant that e-mail is not the medium for conflict resolution or discussion of significant or sensitive matters pertaining to a manager's relationship with an individual employee. In the large Wellington service organisation surveyed for this study, 70% of the sample said they never or almost never used e-mail for these purposes. It was notable, however, that for professional employees, where a gender distinction used in the survey, 80% of women were of this view, compared with 60% of men. Indeed, nearly 10% of men reported using e-mail frequently for conflict resolution purposes. In sum, there is the potential in e-mail for a fundamental distortion; one that is seemingly the opposite of the anti-technologists' charge of corruption of communication by writing (but arguably with the same result), and one that very subtly contradictory, appearing to support, the utopianism of the digerati. The conventions of e-mail can allow employees to have a sense of participation and equality while denying them any real power or influence over important matters or directions of the organisation. E-mail, in other words, may allow co-workers to communicate across underlying tensions and conflicts by effectively suppressing conflict. This may have advantages for enabling an organisation's work to continue in the face of inevitable personality differences. It may also damage the chances of sustaining effective workplace relationships, especially if individuals generalise their use of e-mail, rather than selecting strategically from all the communicational resources available to them. Dialogue and Dissemination Notwithstanding the point made earlier in relation to radio about the flexibility of technology as a societal accomplishment (see note 2), e-mail, I suggest, is unique in the extent of its inherent ability to alternate freely between both poles of the dialogue -- dissemination dichotomy. It is equally adept at allowing one to broadcast to many as it is at enabling two or more people to conduct a conversation. What complicates this ambidexterity of e-mail is that, as Peters points out, in contradistinction to the contemporary tendency to valorise the reciprocity and interaction of dialogue, "dialogue can be tyrannical and dissemination can be just" (34). Consequently, one cannot make easy assumptions about the manner in which e-mail is being used. It is tempting, for example, to conclude from the preponderance of e-mail being used for announcements and simple requests that the supposed benefits of dialogue are not being achieved. This conclusion is demonstrably wrong on two related counts: If e-mail is encouraging widespread dissemination of information which could have been held back (and arguably would have been held back in large organisations lacking e-mail's facilitative qualities), then the workforce will be better informed, and hence more able -- and more inclined! -- to engage in dialogue. The uses to which e-mail is put must not be viewed in isolation from the associated use of other media. If communication per se (including dialogue) is increasing, it may be that e-mail (as dissemination) is making that possible. Indeed, our research showed a considerable unanimity of perception that communication overall has significantly increased since the introduction of e-mail. This is not to necessarily claim that the quality of communication has increased (there is a degree of e-mail communication that is regarded as unwanted). But the fact that a majority of respondents reported increases in use or stability of use across almost all media, including face-to-face interaction, suggests that a more communicative climate may be emerging. We need then to be more precise about the genre of announcements when discussing their organisational implications. Responses in focus group discussions indicate that the use of e-mail for homilies or 'feel good' messages from the CEO (rather than making the effort to talk face-to-face to employees) is not appreciated. Proclamations, too, are better delivered off-line. Similarly, instructions are better formulated as requests (i.e. with a dialogic tone). As I noted earlier, clerical staff, who are more likely to be on the receiving end of instructions, were less inclined to agree that e-mail creates a friendlier environment. Similarly, instructions are better formulated as requests (i.e. with a dialogic tone). As I noted earlier, clerical staff, who are more likely to be on the receiving end of instructions, were less inclined to agree that e-mail creates a friendlier environment. Even more than face-to-face, group interaction by e-mail allows certain voices to be ignored. Where, as often, there are multiple responses to a particular message, subsequent contributors can use selective responses to strongly influence the direction of the discussion. An analysis of a lengthy portion of the corpus reveals that certain key participants -- often effectively in alliance with like-minded members who endorse their interventions -- will regularly turn the dialogue back to a preferred thread by swift and judicious responses. The conversation can move very quickly away from a new perspective not favoured by regular respondents. It is also possible for a participant sufficiently well regarded by a number of other members to leave the discussion for a time (as much as two or three weeks) and on their return resurrect their favoured perspective by retrieving and responding to a relatively old message. It is clear from this forum that individual reputation and status can carry as much weight on line as it can in face-to-face discussion. Conclusion Peters points out that since the late nineteenth century, of which the invention of the words 'telepathy' and 'solipsism' are emblematic, 'communication' "has simultaneously called up the dream of instantaneous access and the nightmare of the labyrinth of solitude" (5). The ambivalence shown towards e-mail by many of its users is clearly the result of the history of responses to communications technology, and of the particular flexibility of e-mail, which makes it an example of this technology par excellence. For the sake of the development of their communicational capabilities, it would be a pity if people continued to jump to the conclusions encouraged by dichotomous conceptions of e-mail (intimate/impersonal, democratic/autocratic, etc.), rather than consciously working to develop a reflexive, open, and case-specific relationship with the technology. Footnotes This does not necessarily exclude oral face-to-face: Peters discusses Jesus's presentation of parables to the crowd as an instance of dissemination. The point is not as transparent as it can now seem. As Peters writes: "It is a mistake to equate technologies with their societal applications. For example, 'broadcasting' (one-way dispersion of programming to an audience that cannot itself broadcast) is not inherent in the technology of radio; it was a complex social accomplishment ... . The lack of dialogue owes less to broadcasting technologies than to interests that profit from constituting audiences as observers rather than participants" (34). That is, post-Fordist developments leading to downsizing of middle management, working in teams, valorisation of flexibility ('flexploitation'). There is no doubt an irony here that escapes the individual employee: namely, every other employee is e-mailing the boss 'because it is convenient for the boss', and meanwhile the boss is gritting his or her teeth as an avalanche of e-mail descends. References Brigham, Martin, and J. Martin Corbett. "E-mail, Power and the Constitution of Organisational Reality." New Technology, Work and Employment 12.1 (1997): 25-36. Casey, Catherine. Work, Self and Society: After Industrialism. London and New York: Routledge, 1995. Corbett, Martin. "Wired and Emotional." People Management 3.13 (1997): 26-32. Gee, James Paul. "The New Literacy Studies: From 'Socially Situated' to the Work of the Social." Situated Literacies: Reading and Writing in Context. Eds. David Barton et al. London and New York: Routledge, 2000. 180-96. Frau-Meigs, Divina. "A Cultural Project Based on Multiple Temporary Consensus: Identity and Community in Wired." New Media and Society 2.2 (2000): 227-44. Peters, John Durham. Speaking into the Air: A History of the Idea of Communication. Chicago and London: U of Chicago P, 1999. Sproull, Lee and Sara Kiesler. Connections: New Ways of Working in the Networked Organization. Cambridge, MA: MIT P, 1992. Citation reference for this article MLA style: Derek Wallace. "E-Mail and the Problems of Communication." M/C: A Journal of Media and Culture 3.4 (2000). [your date of access] <http://www.api-network.com/mc/0008/email.php>. Chicago style: Derek Wallace, "E-Mail and the Problems of Communication," M/C: A Journal of Media and Culture 3, no. 4 (2000), <http://www.api-network.com/mc/0008/email.php> ([your date of access]). APA style: Derek Wallace. (2000) E-mail and the problems of communication. M/C: A Journal of Media and Culture 3(4). <http://www.api-network.com/mc/0008/email.php> ([your date of access]).
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18

Gibbs, Anna. "In Thrall." M/C Journal 8, no. 6 (December 1, 2005). http://dx.doi.org/10.5204/mcj.2462.

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Let’s begin with the paradox of disavowal. On the one hand, we all “know” that television is hypnotic. On the other hand, we tend to imagine that we each – perhaps alone – remain impervious to the blandishments it murmurs as we watch it, often without being fully aware we are doing so. One of the many things contributing to the invention of television, according to Stefan Andriopoulos, was “spiritualist research into the psychic television of somnambulist mediums” (618). His archaeology of the technological medium of television uncovers a reciprocal relation (or “circular causality”) between the new technology and contemporary cultural discourses such that “while spiritualism serves as a necessary (but not sufficient) condition for the invention of electrical television, the emerging technology simultaneously fulfils the very same function for spiritualist research on psychic telesight” (618). Television and the occult seem to be inextricably linked from the outset, so that perhaps the claims of some schizophrenics: that television addresses them personally and importunes them with suggestions, are not so outlandish as one might at first think. Nor, perhaps, are they merely a delusion able to be safely located in the pathology of the other. In fact it could be argued, as Laurent Gerbereau does, that television, as distinct from film with its historical imbrication of crowds with the image, aims to create the illusion of intimacy, as if the viewer were the only person watching and were being addressed directly by the medium. With two exceptions, the illusion of direct contact is sustained by the exclusion of crowds from the image. The first is major sporting events, which people gather to watch on large screens or in bars (which Gerbereau notes) and where, I think, the experience of the crowd requires amplification of itself, or parts of itself, by the large screen images. The second is the more recent advent of reality TV in which contestants’ fates are arbitrated by a public of voting viewers. This illusion of direct contact is facilitated by the fact that viewing actually does take place more and more in individual isolation as the number of TV sets in households multiplies. And it is true in spite of the growth in what Anna McCarthy has called “ambient television”, the television of waiting rooms, airport terminals and bars, which enables us to be alone with the illusion of company, without the demands that being in company might potentially make. Television can be understood as a form of refuge from the crowd. Like the crowd, it offers anonymity and the voyeuristic pleasures of seeing without being seen. But it requires no special skill (for example, of negotiating movement in a crowd) and it seems, on the face of things, to obviate the risk that individuals will themselves become objects of observation. (This, however, is an illusion, given the array of practices, like data-mining, that aim to make new segments of the market visible.) It also enables avoidance of physical contact with others – the risks of being bumped and jostled that so preoccupied many of the early commentators on modernity. New mobile technologies extend the televisual illusion of direct address. You can receive confidences from a friend on the mobile phone, but you can also receive a lot of spam which addresses “you” in an equally intimate mode. You are, of course, not yourself under these conditions, but potentially a member of a consuming public, as the availability of many visual subscription services for 3G phones, including televisually-derived ones like one-minute soap episodes, makes clear. Television cathects (in Virginia Nightingale’s suggestive psychoanalytically-inflected usage) aspects of the human in order to function, and I have argued elsewhere that what it primarily cathects is human affect (Gibbs). We could think of this investment of media in the human body in a number of different ways: in the terms suggested by Mark Seltzer when he writes of the “miscegenation” of bodies and machines, of nature and culture; or we could adapt Eugene Hacker’s term “biomediation”; or again Bolter and Grusin’s concept of “remediation”, which have the advantage of moving beyond earlier models of the cyborg (such as Donna Haraway’s), in the way they describe how media repurposes the human (Angel and Gibbs). Here I want to focus on the media’s capture of human attention. This returns me to the question of television as a hypnotic medium. But on the way there we need to take one short detour. This involves Julian Jaynes’s remarkable book The Origin of Consciousness in the Breakdown of the Bicameral Mind published in 1976 and only since the late nineties beginning to be rescued by its uptake by the likes of Daniel Dennett and Antonio Damasio from its early reception as an intriguing but highly eccentric text. The book proposes taking literally the fact that in The Iliad the gods speak directly to the characters, admonishing them to perform certain acts. In this way, the voices of the gods seem to replace the kind of psychic interiority with which we are familiar. Jaynes argues that people once did actually hallucinate these voices and visions. Consciousness comes into being relatively recently in human history as these voices are internalised and recognised as the formation of the intentions of an “analogue I” – a process Jaynes suggests may have happened quite suddenly, and which involves the forging of closer relations between the two hemispheres of the brain. What drives this is the need for the more diffuse kinds of control enabled by relative individual autonomy, as social organisations become larger and their purposes more complex. Jaynes views some forms of consciousness (those which, like hypnosis, the creation of imaginary friends in childhood, religious ecstasy, or, arguably, creative states, involve a degree of dissociation) as atavistic vestiges of the bicameral state. While he insists that the hypnotic state is quite distinct from everyday experiences, such as being so lost in television that you don’t hear someone talking to you, other writers on hypnosis take the contrary view. So does Dennett, who wants to argue that the voices of the gods needn’t have been actually hallucinated in quite the way Jaynes suggests. He proposes that advertising jingles that get “on the brain”, and any admonitions that have a superegoic force, may also be contemporary forms of the voices of the gods. So we arrive, again, from a quite different avenue of approach, at the idea of television as a hypnotic medium, one that conscripts a human capacity for dissociation. It is perhaps worth noting at this point that, while we tend to associate dissociation with dysfunction, with splitting (in the psychoanalytic sense) and trauma, Jaynes sees it in far more positive terms – at least when it is accompanied by certain kinds of voices. He characterises hypnosis, for example, as a “supererogatory enabler” (379) militated against by consciousness which, to save us from our impulses, creates around us “a buzzing cloud of whys and wherefores”, so that “we know too much to command ourselves very far” [into the kinds of superhuman feats made possible with the assistance of the gods] (402). Most writers on hypnosis speak of the necessity for inducing the hypnotic state, and I want to suggest that televisual “flow” performs this function continuously, even though, as Jane Feuer and Margaret Morse respectively have suggested, television is designed for intermittent spectatorship and is often actually watched in states of distraction. While the interactivity of the internet and the mobile phone militate against this, they do not altogether vitiate it, especially as video and animation are increasingly appearing on these media. The screen has ways of getting your attention by activating the orienting reflexes with sudden noises, changes of scene, cuts, edits, zooms and pans. These reflexes form the basis of what Silvan Tomkins calls the surprise-startle affect which alerts us to a new state of affairs, and technologies of the screen constantly reactivate them (Kubey and Csikszentmihalyi). No wonder, given the need for surprise, that sensationalism is such a well-used technique. While some writers (like S. Elizabeth Bird) link this to the production of “human interest” which creates a focus for everyday talk about news and current affairs that might otherwise be unengaging, I want to focus on the less rational aspects of sensationalism. Televisual sensationalism, which has its origins in the gothic, includes the supernatural, though this may appear as frequently in the guise of laughter as in horror, even if this laughter is sometimes uneasy or ambivalent. Hypnotism as entertainment might also qualify as sensationalism in this sense. A quick survey of Websites about hypnosis on television reveals that stage hypnosis appeared on American television as least as early as 1949, when, for 10 minutes after the CBS evening news on Friday nights, Dr Franz Polgar would demonstrate his hypnotic technique on members of the audience. It has featured as a frequent trope in mystery and suspense genres from at least as early as 1959, and in sitcoms, drama series, comedy sketches and documentaries since at least 1953. If on one level we might interpret this as television simply making use of what has been – and to some extent continues to be – popular as live entertainment, at another we might view it as television’s mise-en-abyme: the presentation of its own communicational models and anti-models for the reception of commands by voices. It’s ironic, then, that the BBC Editorial Guidelines treat hypnotism as a special kind of program rather than a feature of the medium and – in conformity with the Hypnotism Act 1952 – require that demonstrations of public hypnotism be licensed and authorised by a “senior editorial figure”. And the guideline on “Images of Very Brief Duration” (which follows the wording of the Agreement associated with the BBC’s Charter) states that programs should not “include any technical device which, by using images of very brief duration or by any other means, exploits the possibility of conveying a message to, or otherwise influencing the minds of, persons watching or listening to the programmes without their being aware, or fully aware, of what has occurred”. Finally, though, if psychoanalysis is, as Borch-Jacobsen suggests, one more chapter in the history of trance (in spite of its apparent rejection of techniques of suggestion as it attempts to establish its scientific and therapeutic credentials), then perhaps screen-based technologies should be taken seriously as another. What this might suggest about the constitution of belief requires further investigation – especially under conditions in which the pervasiveness of media and its potentially addictive qualities efface the boundary that usually demarcates the time and place of trance as ritual. Such an investigation may just possibly have some bearing on paradoxes such as the one Lyn Spigel identifies in relation to her observation that while the scripting of the “grand narratives of national unity that sprang up after 9/11 were for many people more performative than sincere”, Americans were nevertheless compelled to perform belief in these myths (or be qualified somehow as a bad American) and, further, may have ended by believing their own performances. References Andriopoulis, Stefan. “Psychic Television.” Critical Inquiry 31.3 (2005): 618-38. Angel, Maria, and Anna Gibbs. “Media, Affect and the Face: Biomediation and the Political Scene.” Forthcoming in Southern Review: Communication, Politics and Culture Special Issue 38.3 (2005). Bird, S. Elizabeth. “News We Can Use: An Audience Perspective on the Tabloidisation of News in the United States.” In Virginia Nightingale and Karen Ross, eds., Critical Readings: Media and Audiences. Maidenhead: Open UP, 2003. 65-86. Bolter, Jay David, and Richard Grusin. Remediation. Cambridge Mass., MIT P, 1999. Borch-Jacobsen, Mikkel. The Emotional Tie. Stanford, CA: Stanford UP, 1992. Feuer, Jane. “The Concept of Live Television: Ontology as Ideology.” In Regarding Television: Critical Approaches – An Anthology. 1983. Gerbereau, Laurent. “Samples or Symbols? The Role of Crowds and the Public on Television.” L’image 1 (1995): 97-123. Gibbs, Anna. “Disaffected.” Continuum: Journal of Media and Cultural Studies 16.3 (2002): 335-41. Jaynes, Julian. The Origins of Consciousness in the Breakdown of the Bicameral Mind. Boston: Houghton Mifflin, 1976. Kubey, Richard, and Mihalyi Csikszentmihalyi. “Television Addiction.” http://flatrock.org.nz/topics/drugs/television_addiction.htm>. McCarthy, Anna. Ambient Television: Visual Culture and Public Space. Durham: Duke UP, 2001. Morse, Margaret. “An Ontology of Everyday Distraction: The Freeway, The Mall and Television.” In Patricia Mellencamp, ed., Logics of Television. Bloomington and Indianapolis: Indiana UP, 1990. 193-221. Nightingale, Virginia. “Are Media Cyborgs?” In Angel Gordo-Lopez and Ian Parker, eds., Cyberpsychology. London: Macmillan, 1999. Selzer, Mark. Bodies and Machines. New York and London: Routledge, 1992. Tomkins, Silvan S. Affect, Imagery, Consciousness. New York: Springer, 1962. Spigel, Lyn. “Entertainment Wars: Television Culture after 9/11.” American Quarterly 56.2 (2004): 235-70. Thacker, Eugene. “What Is Biomedia.” Configurations 11 (2003): 47-79. Citation reference for this article MLA Style Gibbs, Anna. "In Thrall: Affect Contagion and the Bio-Energetics of Media." M/C Journal 8.6 (2005). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0512/10-gibbs.php>. APA Style Gibbs, A. (Dec. 2005) "In Thrall: Affect Contagion and the Bio-Energetics of Media," M/C Journal, 8(6). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0512/10-gibbs.php>.
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19

Roe, Phillip. "Dimensions of Print." M/C Journal 8, no. 2 (June 1, 2005). http://dx.doi.org/10.5204/mcj.2343.

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Print culture, as the call for this issue suggests, has dominated the world for 500 years, but also suggests that print’s hegemony may now be under threat from new communications technologies. There are a number of perspectives from which to view the ‘threats’ to which print culture is subject, the longer term effects this will have and, particularly, on what it will mean to be human in the future of print culture. I’d like to address this issue by turning my attention to one dimension of this question that seems essentially absent from the discourses which surround it. I’d like to step back and put this question in the context of the structural relations of print as a cultural technology. My questions concern what these structural relations and their effects are, the limits of this print model of textuality, and what would constitute an ‘outside’ to the print system of texts. The point of this is to expose the ‘naturalised’ elements of this cultural formation, to show that there is as yet no radical break from print culture, and to consider the nature of the current pressures on print culture. The primary infrastructure of the print system concerns the structure of its texts, the structure of its modes of subject formation, and the structural relations between them. We should note how deeply embedded these structural relations are in terms of the idea of the human, of the idea of being human. Walter Ong (117-38), for example, has shown us how the print form is deeply embedded within culture and affects us at deeper levels than just the external manifestations of the medium. The conventions of print greatly influence and structure the ways in which it is possible to think – for Ong, the dominant communicational culture affects and determines the possibilities of thought and expression, and the relationships between individuals and texts structures the ways in which we view the world. This is what Ong calls “a psychological breakthrough of the first order”. For Ong, the achievement of alphabetic letterpress printing was that it “embedded the word itself deeply in the manufacturing process and made it a kind of commodity”. It was, he says, the first assembly line, and from this we have the mass distribution of texts, mass literacy through mass schooling, religion, etc. (Extended examinations of the function of religion in the construction of a print model can be pursued in both Aries and Luke.) Firstly, we must note that a model of textuality is not a natural thing; it is a technology. A textual model provides an infrastructure which determines and articulates the possibilities of relationships between those elements of the textual infrastructure – texts, subjects, and their relationships. As a consequence, the model also largely determines the possibilities for reading and writing within the textual system. The print-based system of texts has always presented an infrastructure that consists of a two-dimensional surface to which it sutures a subject in a face-to-face relationship – the requirement is for a certain kind of text, a certain kind of subject, and a certain kind of relationship between them in a highly prescribed and circumscribed textual infrastructure. This model of textuality is assumed as the natural mode of textuality, and consequently the referent for all textuality. What is obscured in the naturalisation of the print model of textuality are the technological dimensions of textuality: that all textual models are technologies. This print model has become so naturalised that it disappears. These structural relations of print do not change with the advent of the desktop personal computer, nor screen culture generally, as these are already cast within the infrastructure of the print model. Even three-dimensionality on the two-dimensional screen is always-already simulacra, constituted by continual changes on a surface which give only the appearance of three-dimensionality. The screen and keyboard therefore mark a continuity with the pre-existing social relations of print-based technology and its system of texts, and inscribe these textual relations in the model of the desktop personal computer. The essential “face-to-face” relation, where the subject is always placed “in front of”, also largely determines this subject. This mode of positionality is the condition of this subject. Its possibilities for “knowing” and “understanding”, if not wholly determined, are strongly influenced by this positionality. When Heidegger says that the meaning of the term understanding is intended to go back to its usage in ordinary language, he is referring to understanding (verstehen) in these terms: In German we say that someone can vorstehen something – literally stand in front or ahead of it, that is, stand at its head, administer, manage, preside over it. This is equivalent to saying that he versteht sich darauf, understands in the sense of being skilled or expert at it, has the know how of it. (Heidegger, “Age” 129-30) Such a subject, in that she or he is always placed “in front of” the text, surface, screen, page, is always the subject of the print age. This is the sense in which the desktop personal computer is still a Book. Accounts of computing per se initiating a radically new textuality, then, should proceed with caution. There is a new textual environment, to be sure, yet assertions of its radicality would seem firstly to refer to changes in degree rather than changes in kind. For Heidegger, the very essence of ‘man’ changes in the representationalist paradigm in that ‘man becomes subject’. He points out that the word sub-iectum names ‘that-which-lies-before’, and which ‘as ground, gathers everything onto itself’ (Heidegger, “Age” 128). When man becomes primary, then ‘man becomes that being upon which all that is is grounded as regards the manner of its Being and its truth’. It is only possible for man to become this relational centre when ‘the comprehension of what is as a whole changes’ (Heidegger, “Age” 128). In terms of this change, Heidegger says, we are asking after the ‘essence of the modern age’ which concerns the ‘modern world picture (Weltbild)’. World picture … does not mean a picture of the world but the world conceived and grasped as picture. … Whenever we have the world picture, an essential decision takes place regarding what is, in its entirety. The Being of whatever is, is sought and found in the representedness of the latter. He further points out that The world picture does not change from an earlier medieval one into a modern one, but rather the fact that the world becomes picture at all is what distinguishes the essence of the modern age. (Heidegger, “Age” 129-30) It is the positionality largely determined through these structural relations that enables the identity of the modernist subject, and the possibility of its representation (as an object for another subject). Representationalism therefore requires positionality in order to represent. The print subject is sutured to the page or screen and this always provides it with a representable position. The subject of representationalism therefore comes to appear as naturally given, just as, in this view, technology is also a given. Positionality concerns fixation, or what can be held to be true. Positionality is what Deleuze and Guattari oppose to nomadism which concerns constant movement and circulation. Representationalism requires this stable formation, and infusions of ‘noise’ into the system are rendered as pathologies. “Virtual reality” then, in that it disrupts or introduces something that is apparently new into the system, tends to become a pathologisation of the subject. It is on this basis that claims are made of crises in modes of subjectivity within virtual reality or cyberculture, where the problematic is mis-construed in terms of the subject rather than in terms of this model of interpretation. In this sense, it clings to the illusion of the subject as ground, that everything that is, is an object for a subject. In this model, it becomes a question of repositioning the subject such that the subject may be accommodated in an expanded representational regime, a practice that is widespread. Bukatman (8-9), for example, has argued a representationalist position which can be seen in the following passage. It is the purpose of much recent science fiction to construct a new subject position to interface with the global realms of data circulation, a subject that can occupy or intersect the cyberscapes of contemporary existence. For Bukatman, it is about a new position for the subject: that is, it is a question of how to represent the subject such that it can be accommodated to or within a representationalist paradigm. This subject is reduced to the notion of positionality which is representable as the subject labelled “I”. It concerns differences in degree rather than in kind. The establishing of the human subject as ground for “that which is” positions the human in an entirely different way from the subject of earlier times. For the first time, Heidegger says, there became such a thing as a “position” of the human. Humanity is subiectum, and must stand in front of, or “take his stand in relation to whatever is as the objective”. What is decisive, he says is that man himself expressly takes up this position as one constituted by himself, that he intentionally maintains it as that taken up by himself, and that he makes it secure as the solid footing for a possible development of humanity. (Heidegger, “Age” 132) This decisive event, for Heidegger, is what begins a new way of being human that gives rise to the world as picture. Heidegger’s “age of the world picture” corresponds with the arrival of the mass textual system or model (the printing press of the fifteenth century) which serves to instantiate this model of “man”. This is an actualisation of the technology of the subiectum, the age of the world picture, that is henceforth demanded in order to produce and to represent this “man”, and to represent him to himself. There has been no radical break with the structures underlying the social formation of print culture, yet this formation is subject to increasing pressures. What is most under pressure in this late age of print, however, is not the particular formation of texts, but, crucially, this mode of being human that has been ever more deeply embedded in the human psyche for more than 500 years. This will not disappear overnight; however, its structural conditions of existence do appear to be beginning to overflow their limit, producing an excess that is not, or not easily, assimilated back to itself. This excess is constituted by those contemporary elements that do not fit the structural model of the print system of texts. There are several aspects to this which can only be gestured towards in this space. In particular, one aspect will concern the complex network of relations in the changing nature of information in a digital, networked era, the commodification of information in global capitalism, and the distortions of space and time these produce. It gestures towards the possibility of a post-representationalism – a new subject that, rather than being fixed and positional, sutured to a screen/page, is set in motion – a structure which would alter all relations as well as the constitution of the subject. Immersive virtual reality texts already begin the necessity of thinking these relations and the possibility of a subject in motion within fields of information flow. These immersive virtual realities gesture towards the possibility of the subject becoming a post-print. A post-print will not emerge fully formed or all at once, or even very soon, but reflections on what such a system of texts and subjects might be or become poses the relations of print or our reflections on them in a different way. In any event, it points towards a difficult time ahead for the print subject and for the formation and meaning of print culture. References Aries, Philippe. Centuries of Childhood. Trans. Robert Baldick. London: Jonathan Cape, 1973. Bukatman, Scott. Terminal Identity: The Virtual Subject in Postmodern Science Fiction. Durham: Duke UP, 1993. Heidegger, Martin. The Basic Problems of Phenomenology. Trans. A. Hofstadter. Bloomington: Indiana UP, 1982. —. “The Age of the World Picture”. In Martin Heidegger, The Question Concerning Technology and Other Essays. Trans. William Lovitt. New York: Garland, 1977. 115-54. Luke, Carmen. Pedagogy, Printing, and Protestantism. Albany: State U of New York, 1989. Ong, Walter. Orality and Literacy: The Technologizing of the Word. London: Routledge. 1982. Citation reference for this article MLA Style Roe, Phillip. "Dimensions of Print." M/C Journal 8.2 (2005). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0506/07-roe.php>. APA Style Roe, P. (Jun. 2005) "Dimensions of Print," M/C Journal, 8(2). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0506/07-roe.php>.
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