Дисертації з теми "Consumers"
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1
Raska, David. "Licensing and fluency of sacrosanct experience recall." Pullman, Wash. : Washington State University, 2009. http://www.dissertations.wsu.edu/Dissertations/Spring2009/d_raska_031009.pdf.
2
Gershoff, Andrew David. "Consumer agent selection : sensitivity to task dependence /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.
3
Downey, Hilary. "Consumer Identity: The Case of Home Confined Consumers." Thesis, Queen's University Belfast, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.492147.
Анотація:
This thesis focuses on the lived consumption experiences that home confined consumers employ to retain an identity in absence of direct marketplace interaction. Home confined consumers account for a significant percentage of the population that are termed disabled. Disability itself has not featured highly on the marketing and consumer behaviour research agenda, the case of home confinement has not been addressed. This research aims to contribute to understanding and personal knowing about this population. The research adopted an interpretivist approach and drew on a radical constructivist epistemology to capture the lived experience and personal knowing of home confinement. This methodology has not been employed within the consumer research discipline. Three individual cases of home confinement were explored over a two-year period by means of ongoing 'conversational' style interviews. This thesis argues that home confined consumers are actively involved in the identity construction process. The findings illustrate the diversity of the home confined experience, and the overriding need to establish an identity that is both in keeping with the personal reality of the lived experience, but, one that will equally establish an identity as stemming from an abelist perspective. The study accommodates the Consumer Response Model introduced recently into disability studies, which aims to capture the lived experience and is in keeping with the agenda of Consumer Culture Theory. This study also acknowledges the implications of the Transformatory Consumer Research agenda in relation to consumer wellbeing. Far from being the powerless, weak, and feeble consumers generally depicted in literature, the home confined consumers in this study overcome many barriers to consumption to remain active, powerful, independent agents of change, 'within' an abelist society. In conclusion, the study highlights survival consumption behaviour, in both physical and emotional terms, as the ability to capture not only abelism but also a non-institutionalized freedom. Supplied by The British Library - 'The world's knowledge'
4
ATIK, DENIZ. "Consumer desires in fashion: interagency of consumers and producers." Doctoral thesis, Università Bocconi, 2006. http://hdl.handle.net/11565/4049947.
5
Love, Edwin. "Innovation in context : the effect of diminishing sensitivity, reference dependence, and goal orientation on consumer acceptance of new features /." Thesis, Connect to this title online; UW restricted, 2008. http://hdl.handle.net/1773/8833.
6
Helm, Amanda E. "Cynical consumers dangerous enemies, loyal friends /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4352.
Анотація:
Thesis (Ph. D.) University of Missouri-Columbia, 2006.The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 1, 2007) Includes bibliographical references.
7
Molise, Limpho Magdalena. "Consumers’ attitudes toward consumerism, perceptions of specific product-related variables and consumer complaint intention : a Lesotho perspective." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/63289.
Анотація:
Although substantial literature could be found on consumers’ attitudes towards consumerism
and on consumers’ dissatisfaction with consumer products in first- and third-world countries
(Lysonski et al., 2012; Orel & Zeren, 2011; Cui, Chan & Joy, 2008; Bhuian, Abdul-Muhmin &
Kim, 2001; Varadarajan & Thirunarayana, 1990), no empirical studies could be found that relate
to consumers’ attitudes towards consumerism and complaint intentions concerning
dissatisfactory consumer products in a Lesotho context. This points to a void in the knowledge
regarding consumers’ attitudes towards consumerism and their complaint intentions regarding
dissatisfactory consumer products purchased in Lesotho. The aim of this study was to explore
and describe consumers’ attitudes towards consumerism, their perceptions of specific productrelated
variables, and their complaint intentions following their dissatisfaction with a hypothetical
performance failure of a consumer electronic product. In addition, the relationship between
consumers’ attitudes towards consumerism and their complaint intentions, and the relationship
between their perceptions of specific product-related variables and their complaint intentions
were explored.
A quantitative methodological research approach was used for this study and a descriptive
survey design was followed. Convenience sampling and snowball sampling were employed in
this study. In order to participate in the study respondents had to reside in Maseru, be 25 years
or older to have acquired some experience with consumer electronic products. The data was
collected by means of a self-administered questionnaire and a total of 389 usable
questionnaires were collected.
Consumer attitudes were measured using an adapted version of Barksdale and Darden’s
(1972) “Attitudes towards Marketing and Consumerism” scale. The items pertaining to productrelated
variables and complaint action were derived from Keng and Liu’s (1997) “product
attribute scale”. The items to measure complaint intention were derived from Singh’s (1988)
taxonomy of consumer complaint responses and Day and Landon’s (1977) taxonomy of
consumer complaint behaviour. Descriptive statistics were used to describe specific
observations by presenting data in a manageable form, including frequencies, percentages and
tables. Inferential statistics, including factor analysis, chi-square tests and logistic regression,
were used to draw inferences from the findings.
Exploratory factor analysis revealed three attitude factors, namely business and marketing
influences, government regulation and consumer protection issues, and consumer
sophistication. Stepwise logistic regressions to model the influence of the attitude factors, product-related variables, and demographic variables on complaint intention, revealed that (1)
the severity of the product failure was the strongest predictor of word-of-mouth, followed by the
consumer sophistication attitude factor and then by frequency of use; that (2) social visibility
was the strongest predictor of word-of-mouse, followed by consumer sophistication and then by
product failure severity; and that (3) price was the only product-related variable that would
influence intention to complain to the retailer. The findings emphasise the need for concerted
efforts by role players such as retailers, consumer protection organisations and the government
to educate consumers about consumer protection issues in order to foster positive consumer
attitudes.Leha boholo ba dingolwa di fumaneha tse supang maikutlo a Baji hodima boji le ho se kgotsofale ha bona malebana le dihlahiswa dinaheng tse ruileng le tse futsanehileng (Lysonski et al., 2012; Orel & Zeren, 2011; Cui, Chan & Joy, 2008; Bhuian, Abdul-Muhmin & Kim, 2001; Varadarajan & Thirunarayana, 1990), ha hona boithuto bo tshwarehang bo ka fumanehang mabapi le maikutlo a baji hodima boji esita le maikemisetso a bona a ho tletleba mabapi le dihlahiswa tse sa kgotsofatseng tse rekwang naheng ya Lesotho. Hona ho supa kgaello ya tsebo mabapi le maikutlo a baji malebana le boji esita le maikemisetso a bona a ho tletleba mabapi le dihlahiswa tse sa kgotsofatseng tse rekwang naheng ea Lesotho. Sepheyo sa boithuto bona e bile ho fatisisa le ho hlalosa maikutlo a baji malebana le boji, tjhadimo ya bona ya diphetoho tse mabapi le dihlahiswa tse itseng esita le maikemisetso a bona a ho tletleba ho latela ho se kgotsofale ha bona ke sehlahiswa sa eletroniki se rekuweng ho tswa ho morekisi. Hodima moo, kamano dipakeng tsa tjhadimo ya bona ya diphetoho tse mabapi le dihlahiswa hammoho le maikemisetso a bona a ho tletleba li ile tsa fatisiswa. Mokhwa wa diphuputso ka dipalo-palo o ile wa sebediswa boithutong bona mme moralo wa tlhahlobo e hlalosehang ka nepo wa latelwa. Mefuta e mmedi ya diphuputso e sebedisitswe: e leng moo ho botswang motho e mong le e mong ya ka fumanehang haufinyane (Convenience sampling) le moo ho botswang feela letoto la batho ba nang le thahasello tabeng e fuputswang (snowball sampling) boithutong bona. E le ho nka karolo boithutong bona, babotsuwa ba ne ba lokela hore e be baahi ba Maseru, ba be dilemong tse 25 ho ya hodimo mme ebe batho ba nang le boiphihlelo tshebedisong ya dihlahiswa tsa eletroniki hape ba bile ba kgola meputso e ba dumellang ho reka tsona dihlahiswa tseo tsa eletroniki. Dikarabo tsa diphuputso tsena di batluwe ka mokgoa wa dipampiri tsa dipotso tse neng di tsamaiswa ke mofuputsi ka seqo mme dipampiri tsa dipotso tse 389 di ile tsa bokellwa. Maikutlo a baji a ile a bekgwa ho sebeliswa mokgwa o loketseng wa sekala sa Barksdale le Darden (1972). Dipotso ho fuputsa mabapi le tjhadimo ea bona malebana le dihlahiswa esita le likgato tsa ho tletleba li nkuwe ho tswa ho Keng le Liu’s (1977) “sekala sa boleng ba sehlahiswa”. Dipotso ho bekga maikemisetso a ho tletleba di nkuwe ho tswa ho Singh’s (1988) “dihlotshwana tse ipapisitseng le tsela eo baji ba hlahisang ditletlebo ka eona” hape ho tswa ho Day le Landon’s (1977) “dihlotswana tse ipapisitseng le boitshwaro ba baji ha ba tletleba. Dipalopalo tse hlalosehang li ile tsa sebediswa ho hlalosa diphihlello tse itseng ka ho manolla lesedi ka tsela e ka matsohong joaloka makgetlo, diperesente le ditafole. Lipalopalo ka dikgakanyo, ho kenyelletsa litlhahlobo tse ipapisitseng le boleng, liteko tsa chi-square le lipalopalo tse kgutlelang morao, di ile tsa sebediswa ho etsa dikgakanyo hodima diphuputso. Boithuto bo tebileng mabapi le ditlhahlobo tse ipapisitseng le boleng di sibollotse maikutlo holim’a maemo a mararo e leng: kgwebo le tshusumetso ya mmaraka, taolo ya mmuso le ditaba tse amanang le tshireletseho ya baji esita le boiphihlelo ba baji. Ditepe tsa lipalopalo tse khutlelang morao, ho bopa tshusumetso mabapi le maikutlo hodim’a maemo, tjhadimo ya diphetoho tse mabapi le dihlahiswa esita le diphetoho tse ipapisitseng le maemo a bophelo ba batho hodim’a maikemisetso a bona a ho tletleba, di sibollotse hore: (1) monyetla o hodimo oa ho senyeha ha sehlahiswa ke ona o hakanyang se buuwang, ho latele boiphihelo ba baji e be jwale makhetlo a tshebediso ya sehlahiswa, hape (2) ponahalo ho batho ebile kghakanyo e kholo ya se buuwang,ho latele boiphihlelo ba baji ebe jwale monyetla o hodimo wa ho senyeha ha sehlahiswa, le hore: (3) poreisi e bile yona feela tsela eo tjhadimo ya diphetoho tse mabapi le sehlahiswa e neng ekaba le tshusumetso hodim’a maikemisetso a ho tletleba ho morekisi. Diphuputso di sibollotse hore tlhokahalo mabapi le matsapa a kopanetsweng ke bohle ba nang le kobo ya bohadi jwaloka: barekisi, mekgatlo e sireletsang baji esita le mmuso a ka thusana ho rupela baji holim’a ditaba tse amanang le tshireletseho ya baji ho fihlela katleho e tlisang ditholwana tse molemo maikutlong a baji.
Dissertation (MConsumer Science)--University of Pretoria, 2017.
Consumer Science
MConsumer Science
Unrestricted
8
Jones, Pamela Blythe. "Knowledge of consumer rights and unfair and deceptive practices : a comaparison of older and younger consumers /." This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-03122009-040846/.
9
Kurniawan, Sri Hartati. "Consumer decision-making in product selection and product configuration processes /." View abstract or full-text, 2004. http://library.ust.hk/cgi/db/thesis.pl?IEEM%202004%20KURNIA.
Анотація:
Thesis (Ph. D.)--Hong Kong University of Science and Technology, 2004.Includes bibliographical references (leaves 177-189). Also available in electronic version. Access restricted to campus users.
10
Abu, Hasan Zuha. "Interpreting green consumer behaviour : an exploratory examination of Cardiff consumers." Thesis, Cardiff University, 2011. http://orca.cf.ac.uk/24494/.
Анотація:
Despite the popularity of consumers‘ environmental behaviour choices, little research has been forthcoming which analyzes green behaviour across different situations in a systematic way. A particularly relevant stream of research to explain the situational effect on consumer environmental behaviour is the Behavioural Perspective Model (BPM). A key insight of the BPM is of the anticipated benefit consumers acquire and the impact of the environment that surrounds consumer choice. The aim of the research is to interpret consumer environmental behaviour across different situations in a systematic way by using the BPM. Due to the exploratory nature of the study, a mixed method approach was used among Cardiff consumers. The first study involved standardized open-ended interviews (N=30). Panel experts were also invited to take part in the BPM Contingency Definition Test. The second studies were conducted via survey (N=200), which provided data on 1,600 consumer situations. The findings from the consumers‘ verbal responses to descriptions of eight consumer environmental situations confirm the predictions raised by the BPM interpretation of consumer choice. Mehrabian and Russell‘s affective (Pleasure, Arousal, Dominance) and behavioural variables (Approach and Avoidance) showed significant main effects. The one-way ANOVA and Tukey‘s HSD analysis provide support for the patterns of the affective and behavioural variables for the BPM contingencies categories. Furthermore, the actual differences in the variables means scores of the groups were large (eta squared = between 0.1 and 0.4). The discriminant analysis justified the predicted capability of the BPM. Two-way interaction effects between affective variables were also identified. In summary, this study shows that the application of the model is not only empirically limited to familiar themes of consumer research but also applicable to different consumer environmental behaviours.
11
Lima, Moraes de Oliveira Gustavo, and Suzanne Meinders. "CONSUMERS IN LOVE : A model to consumers heart." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75380.
Анотація:
PURPOSE To explain what impacts brand love. METHODOLOGY Quantitative approach, using online surveys, with a total of 462 participants. Additionally, a qualitative method was applied in the pre-study, using semi-structured in-depth interviews, and a total of 12 respondents. FINDINGS Previous literature lack of concern for parallel studies has a divergent effect in explaining what impacts brand love. A consolidated approach can explain brand love antecedents as the combination of brand evaluation, brand identification, and experience value. In additional findings, brand category has a rather small influence in brand love, and, brand love is a phenomenon not exclusive to one particular brand category. LIMITATIONS The findings of this research account for 50% of explanatory power, further exploration and qualitative tests are needed in order to identify the remaining explanatory power. IMPLICATIONS The results of this research suggest a consolidated model that can be used by researchers to extend the understanding of what antecedes brand love. Additionally, the model is a starting point for avoiding future divergence in literature. For managers, the findings present a three-faceted suggestion on how to use brand love antecedents. ORIGINALITY This study consolidates a divergent field of study, and by doing so, creates a new understanding of what impacts brand love. Additionally, the pre-study has an unorthodox methodological approach, and uses a qualitative method as a screening process, rather than an exploration process.
12
Smith, Robert J. "The impact of modular design on product use and maintenance." Thesis, Atlanta, Ga. : Georgia Institute of Technology, 2009. http://hdl.handle.net/1853/28227.
13
Lee, Nancy Stark. "Curing consumers how the patient became a consumer in modern American medicine /." Connect to a 24 p. preview or request complete full text in PDF format. Access restricted to UC campuses, 2007. http://wwwlib.umi.com/cr/ucsd/fullcit?p3258828.
Анотація:
Thesis (Ph. D.)--University of California, San Diego, 2007.Title from first page of PDF file (viewed June 11, 2007). Available via ProQuest Digital Dissertations. Vita. Includes bibliographical references (p. 215-239).
14
Cestre, Ghislaine. "Assessing consumer preferences in the context of new product diffusion." Thesis, McGill University, 1992. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=70256.
Анотація:
The possibility for different kinds of adopters, along Rogers' (1962) categorization, to display different preference patterns regarding a product's features, is investigated. The moderating role of diffusion-related variables, namely a product's newness and the extent of interpersonal communication, is assessed.It is hypothesized that a respondent's evaluation of product descriptions can be influenced by the diffusion context which characterizes them. An attempt is made to show that such a context can be used to elicit different "best product" alternatives for different stages of the adoption curve and, prior to market introduction, can help predict time-dependent changes to be made to the product's features as adoption takes place.
15
Ozcan, Timucin. "Involuntary switching behavior in restricted decision environments : consumer responses to stockouts /." View online ; access limited to URI, 2008. http://0-digitalcommons.uri.edu.helin.uri.edu/dissertations/AAI3328726.
16
Park, Jae-Jin. "Understanding consumer intention to shop online : a model comparison /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p3091952.
17
Wight, Philip A. "From Citizens to Consumers: The Countercultural Roots of Green Consumerism." Ohio University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1368030088.
18
Dadswell, Erin. "Consumer-company identification : a study of relationships between consumers and companies /." [St. Lucia, Qld.], 2004. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18513.pdf.
19
REIS, PATRICIA GROSSI. "FOOD CONSUMPTION: THE RISK ON CONSUMER BEHAVIOR OF LOW-CLASS CONSUMERS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2006. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=8346@1.
Анотація:
COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOREste estudo investiga o comportamento do consumidor de baixa renda frente aos riscos inerentes à escolha dos itens que compõem sua cesta de alimentação. A restrita renda desta população limita a realização de gastos adequados com educação, saúde, recreação e outras necessidades, fazendo com que a escolha da cesta de alimentos tenha um peso especial na expressão dos seus desejos e preferências. Este fato aponta para uma percepção mais aguçada dos riscos incorridos durante a seleção da cesta, algo naturalmente mais trivial para indivíduos que dispõem de mais recursos. Como este consumidor não tem recursos para refazer compras equivocadas ou corrigir experiências negativas de consumo, a frustração proveniente de possíveis erros na escolha de produtos pode sair cara. A análise dos fatores geradores de risco e de suas respectivas estratégias de mitigação, propostos por este estudo de natureza exploratória, revela a complexidade típica de decisões sujeitas a múltiplas restrições.
This study investigates the behavior of low-income consumers when faced with the inherent risks associated with choosing the food items that make up their regular diet. Their restricted budget limits expenditures on necessities such as education, healthcare and entertainment, which in turn, gives the choice of food items a special role in the expression of these consumers` wishes and preferences. This suggests that low-income consumers have a more acute perception of the risks incurred during the selection of the items, something perceived as trivial for wealthier individuals. Since these consumers has no extra resources to undo their mistakes or fix negative consumption experiences, the frustrations spawned from possible purchase errors may be high. The analysis of the risk generating factors and their respective coping strategies, proposed by this exploratory study, reveals the typical complexity of decisions that are subjected to multiple restrictions.
20
Kim, Junghyun. "Lonely Consumers: When, How, and Why Does Loneliness Influence Consumer Behavior?" Diss., Virginia Tech, 2017. http://hdl.handle.net/10919/77519.
Анотація:
Although the advance of social media has enabled people to build social connections much more easily than ever before, loneliness—an aversive feeling of being isolated and disconnected—persists in modern society. In this dissertation, I examine when, how, and why loneliness influences consumer behavior. First, I develop an experimental method to induce loneliness and identify a circumstance that experimenters can obtain a successful loneliness priming effect. Across three experiments, I demonstrate that the same loneliness primes produce different loneliness responses based on the availability of cognitive resources. Specifically, participants who are cognitively depleted tend to rely on responses evoked by the loneliness primes (showing the intended loneliness priming effect) while those with abundant cognitive resources are not affected by the loneliness primes. Building on the findings from Experiments 1-3, I investigate how loneliness affects consumer behaviors in two different marketing contexts, nostalgic product consumption and charitable giving by focusing on how consumers cope with loneliness through consumption. In Experiments 4-5, I demonstrate that consumers who lack cognitive resources tend to form positive attitudes toward nostalgic products when experiencing loneliness. In Experiments 6-7, I show that lonely consumers with limited cognitive resources are likely to donate money to a charitable organization. Additionally, I find that consumers can regulate feelings of loneliness by spending money either for themselves (i.e., nostalgic products) or for others (i.e., charitable giving). This dissertation contributes to our understanding of loneliness in marketing by identifying a circumstance in which such emotional distress significantly influences consumer behavior and by showing how consumers spend money to cope with loneliness.Ph. D.
21
Buxton, Ian. "Use of synaesthesias and informal consumer communities in empowering wine consumers." Master's thesis, University of Cape Town, 2010. http://hdl.handle.net/11427/16398.
Анотація:
Includes bibliographical references.A three phase investigation into the utility of wine consumer opinion as a viable source of information to wine consumers in South Africa. The research demonstrates that existing marketing and expert opinion is inappropriately constructed, using paradigms that are overly simplistic or language that is not valued by consumers. The paper further investigates the use of visual representations of wine to communicate the "tasting notes" of consumers, providing a first access trigger which can be quickly and accurately interpreted into an assessable taste for the wine. Lastly it examines the benefits of using consumers to provide narrative reviews of the wine, in whatever terms they choose, to represent the consumption experience of the wine.
22
Herbst, Ruben Andreas. "Customer preferences with regard to milk packaging." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/15967.
Анотація:
The milk industry in the Eastern Cape is very competitive and milk suppliers must use all means, including packaging, to influence buying behaviour. The aim of the study was to investigate customer preferences with regard to milk packaging in the Nelson Mandela Bay (NMB) area. The purpose was to develop a better understanding of customer preferences so that packaging could be designed to satisfy customer expectations and needs. The research design was based on a quantitative approach (non-experimental) and the study was descriptive in nature. The measuring instrument was a self-developed questionnaire, which was developed based on the literature study and previous empirical studies conducted by Adam and Ali (2014a) and Ahmed, Pumar and Amin (2014). The sample consisted of 199 adult shoppers in the Nelson Mandela Bay area, selected through snowball and quota sampling. Data was collected with the help of fieldworkers, coded into Microsoft Excel and processed with statistical software. Descriptive statistics and canonical correlation analysis were used to identify customer preferences and relationships between the different dimensions of milk packaging. The results revealed that size, materials, convenience in handing and product information (expiry date) were important. Colour and design were not regarded as important by the target group.
23
Ängerfors, Jonas, and Sofia Svensson. "Milking the consumer’s conscience : Consumers’ perception of ecologically and locally produced milk." Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-130820.
Анотація:
This thesis investigates how consumers perceive ecologically and locally produced milk. Theories on consumer perception are used together with definitions of ecologically and locally produced food. The empirical findings are based on four focus groups discussing their perception towards six milk brands in Uppland as well as the concepts of ecologically and locally produced goods. We see a positive perception of brands with higher responsibility standards and brands wearing external labels guaranteeing the standards of the product. We have come to the conclusion that the participants in this study have an interest in ecologic and local production, something that we presumed because of the trends we have seen. We do however also conclude that the knowledge of these concepts is low due to vague information from the producers in combination with consumer inertia.
24
Reppel, Hans Alexander. "Consumer managed profiling : exploring the potential for marketing profiling managed by consumers." Thesis, University of Birmingham, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.509336.
25
Blomqvist, Anna, Louise Nyman, and Frida Lennartsson. "Consumer Attitudes Towards Online Grocery Shopping : A Research Conducted on Swedish Consumers." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26652.
Анотація:
Purpose: The aim of this research is to investigate if positive attitudes influence the intentions to purchase groceries online. In order fulfil the purpose and test the relationship between attitudes and intentions, the Theory of Planned Behaviour is used as the underlying theoretical model. Background: The e-commerce market in Sweden is regarded as one of the most developed e-commerce markets in Europe, however the grocery market is still striving for an online breakthrough. One of the largest obstacles for the online grocery market is the lack of consumer adoption. Previous research has emphasized the importance of understanding consumer attitudes and its influence on the consumers’ intention to adopt an e-commerce behaviour. Existing theories recognize a gap within positive attitudes’ and their influence on the intentions to adopt e-commerce. Method: An explanatory strategy and a deductive approach were applied in order to test the Theory of Planned Behaviour. Three hypotheses were developed based on the model. The empirical study was based on a quantitative approach and the data collection was made possible through an online survey targeted towards adults in Sweden. Furthermore the analysis of the data was done in SPSS through factor analysis, correlation matrix, descriptive variables and multi linear regression analysis, this provided answers for the hypotheses with a 95% confidence interval. Findings and conclusion: The analysed empirical findings presented overall positive attitudes, as well as a strong correlation between positive attitudes and intentions within online grocery shopping. This answers the research question and fulfils the purpose of examining the influence that positive attitudes have on intentions within the field of online grocery shopping. This research successfully tests the Theory of Planned Behaviour and suggestions for further research is to examine the underlying factors in a qualitative study.
26
Mahalder, Krisnendu, and Syed Millatur Rahman. "Factors Influencing Consumer Perception Regarding Cosmetics Purchase : A study on Bangladeshi consumers." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35251.
Анотація:
Aim and method: This study aims to investigate the consumer behavior of the cosmetics customers and the consumer perception about the available local and foreign branded cosmetics products in Bangladesh. To achieve the purpose of the study, an effective mixture of qualitative and quantitative method has been utilized by conducting interviews and online survey with local businesspersons and consumers of cosmetics in Bangladesh respectively. Result and conclusion: Consumer perception regarding cosmetics products in Bangladesh is influenced by seven factors identified in this study. They are country of origin, psychological attributes of the consumers, place where product is sold, external attributes, quality, consumers’ own characteristics and finally increased disposable income of the consumers. We identified all but one of these factors from the existing literature and our analysis showed that findings of the existing literature support our study. One new factor found in the course of this study is that the increasing number of middle to affluent consumers in Bangladesh is another crucial factor that motivates consumer perception towards cosmetics in the context of Bangladesh. Contribution: The study contributes to literature coherent with consumer behavior and consumer perception regarding the customers of cosmetics products in Bangladesh. As the literature has remained unexplored in context of Bangladesh, this paper would be an insight for local and foreign branded cosmetics regarding how the consumers see the market and the factors that influence their purchase, preference and loyalty decisions. Furthermore, through the findings of the study, recommendations can be prescribed for the local cosmetics manufacturers to strengthen their market share in the future.
27
Carvalho, Lilian Soares Pereira. "Consumers and biology: an investigation on the evolutionary roots of consumer behavior." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/17265.
Анотація:
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This dissertation is a set of three studies focusing on the implications of evolutionary psychology (EP) to consumer behavior research. EP derives from the Darwinian theory of evolution and posits that just as our bodies are subject to natural and sexual selection, also our minds are adapted to their environment and, as such, we can investigate the biological basis of our behaviors. The first study is a theoretical article, focusing on the effects of hormone oxytocin (OXT) on consumer behavior. OXT has been shown to have effects on maternal care, attachment, relationships, and trust. This hormone is the focus of studies in behavioral economics, psychology and neurology, with obvious implications for consumer behavior. Previous studies on OXT have shown that oxytocin is related to our social life, i.e. related to situations with family and friends, as well as increasing our attention to the social cues in our faces (as eye gaze and smiles). Research on OXT and other hormones opens a new era of interdisciplinary studies on consumer behavior, in which researchers can incorporate psychometric measures (answered by research subjects) to biological features, as OXT, endorsing and validating findings that go beyond responses to questionnaires. It is thus possible to investigate the biological basis of consumer behavior regarding the effects of OXT on measures such as brand trust, and others. The second article is an experimental study, double-blinded, that checks the effects of OXT on brand trust. The results show that OXT is context-dependent, and it shows its most prominent results when the brand relates to social situations (friends and family). Three experiments were conducted comparing known and unknown brands, the country of origin effect and social and status brands. Known and unknown brands improved their brand trust measures when respondents were under the effect of OXT compared to placebo. Furthermore, social brands had the most pronounced effects of OXT when compared to status brands. Thus, this is first study to show positive effects of OXT on brand trust. The final study is an investigation of the post-modern epistemology to the positivist paradigm in the sex vs. gender subject. Various researchers posit that gender is as a new paradigm for our generation, in which every individual can choose his set of male and female characteristics. But when comparing the effect of biological sex vs. gender (using the Bem Sex-Role Inventory) in retaliatory behaviors in a consumer setting, only sex was able to explain the differences in behavior, not gender. Although post-modernists affirm that our biology only affects our gender as far as our genitals are concerned, differences in retaliatory behaviors are better explained by sex, not gender, corroborating the positivist epistemology.
Essa tese é um conjunto de três estudos tendo como pano de fundo teórico a psicologia evolucionista. Esta deriva da teoria da evolução darwiniana e postula que, assim como nossos corpos foram sujeitos à seleção natural e sexual, também nossas mentes são adaptações ao ambiente e por isso podemos investigar as bases biológicas de nossos comportamentos. O primeiro artigo, teórico, foca no hormônio oxitocina, cujos efeitos vão do cuidado materno até a confiança. Esse hormônio é objeto de estudo da economia comportamental, da psicologia e da neurologia, com implicações óbvias para o comportamento do consumidor. Estudos prévios comprovam que a oxitocina é um hormônio relacionado à nossa vida social, i.e. relacionado a situações com família e amigos, além de aumentar nossa atenção às “pistas” sociais em nossas faces (como olhares ou sorrisos). A pesquisa com oxitocina, e outros hormônios abre uma nova era de estudos interdisciplinares no comportamento do consumidor, na qual os pesquisadores podem aliar medidas psicométricas respondidas pelos sujeitos de pesquisa, mas adicionando o elemento biológico, referendando e validando achados que vão além de respostas a questionários. É possível, assim, investigar as bases biológicas do comportamento do consumidor. O segundo artigo é um estudo experimental, duplo-cego, que verifica os efeitos da oxitocina na confiança da marca. Os resultados mostram que a oxitocina tem efeito dependente do contexto, sendo seus resultados mais proeminentes quando as marcas se valem de apelos que relembrem família e amigos. Foram realizados três experimentos, comparando marcas conhecidas e desconhecidas, efeito do país de origem e marcas sociais e de status. Marcas conhecidas e desconhecidas tiveram a confiança aumentada quando os respondentes estavam sob o efeito da oxitocina, quando comparado com o placebo. Além disso, marcas sociais tiveram efeitos mais pronunciados da oxitocina, quando comparados com marcas de status. Assim, fica pela primeira vez registrado o efeito da oxitocina na confiança da marca. O último estudo é uma investigação sobre a epistemologia relativista comparando-a ao paradigma positivista na questão sexo vs. gênero. Muito se fala do gênero como novo paradigma para nossa geração, na qual cada indivíduo poderá escolher seu conjunto de características femininas e masculinas. Mas, ao comparar o efeito do sexo biológico vs. o gênero (usando o inventário sexual de Bem), somente o sexo foi capaz de explicar as diferenças de sexo, não o gênero. Apesar de relativistas culturais afirmarem que a biologia do sexo só influencia a genitália dos seres humanos, o comportamento de retaliação em comportamento do consumo é explicado pelo sexo, e não pelo gênero dos indivíduos, corroborando a epistemologia positivista.
28
Dootson, Paula. "Where do consumers draw the line? : an investigation of deviant consumer behaviour." Thesis, Queensland University of Technology, 2014. https://eprints.qut.edu.au/75517/1/Paula_Dootson_Thesis.pdf.
Анотація:
Using mixed-methods, this research investigated why consumers engage in deviant behaviors. It found that there is significant variation in how consumers perceive right and wrong, which calls for more tailored deterrence strategies to challenge how consumers justify deviant behaviours. Specifically, individuals draw on a number of factors when assessing right and wrong. While individuals agree on the polar acceptable and unacceptable behaviours, behaviours in between are questionable. When social consensus varies on a behaviour's acceptability, so to do the predictors of deviant behaviour. These findings contribute to consumer deviance and consumer ethics research.
29
Ozturk, Deniz. "Consumers'." Master's thesis, METU, 2007. http://etd.lib.metu.edu.tr/upload/3/12608777/index.pdf.
Анотація:
Co-branded products emerge when two or more brands combine their forces to
create a new product with its own identity. More and more companies use cobranding
strategy to reduce the risks inherent in creating new products. Moreover,
consumers evaluate some of those products favorably. Understanding of
consumers&rsquoperceptions of co-branded products is important for learning the importance of product design on these products. This thesis explores the reasons why consumers perceive one of the partner brands of a co-branded product more dominant than the other and presents the outcomes of a survey study carried out for that purpose. The thesis comprises a two-part literature review on co-branding and brand dominance. The survey study comprises a questionnaire that is filled out by 48 Dutch participants. Through such a study the reasons of consumers&rsquo
perceptions of partner brand dominance were revealed
the strong influence of the fit between a partner brand and the co-branded product and product design on consumers&rsquo
perceptions of a dominant partner brand was evidenced. Moreover, the implications of gaining such an insight about the reasons of partner brand dominance for designers and brand owners were discussed.
30
Ashley, Christy A. "Information processing in consumer relationships : the effect of emotional commitment /." View online ; access limited to URI, 2006. http://0-wwwlib.umi.com.helin.uri.edu/dissertations/dlnow/3225310.
31
Yoon, Miri. "An experimental study of consumer's attitudes toward the Web cross-cultural analysis of cultural values and online consumer behavior /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4953.
Анотація:
Thesis (M.S.)--University of Missouri-Columbia, 2007.The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on November 9, 2007) Includes bibliographical references.
32
Cazier, Joseph Abram. "The relationships among value congruence, trust and behavioral intentions in e-business." Full text available, 2004. http://images.lib.monash.edu.au/ts/theses/cazier.pdf.
33
Shen, Hao. "The effects of procedural and declarative knowledge in consumer information processing /." View abstract or full-text, 2008. http://library.ust.hk/cgi/db/thesis.pl?MARK%202008%20SHEN.
34
Pleasant, Jamie Tyrone. "A model of consumer behavior for understanding purchase intent of subcultures : the Ethnic Consumer Purchase Intent Model (ECPIM)." Diss., Georgia Institute of Technology, 1999. http://hdl.handle.net/1853/29519.
35
Thanassoulis, John. "Bundling and lotteries : optimal pricing for multiproduct firms." Thesis, University of Oxford, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.391226.
36
Zniva, Robert, and Wolfgang Weitzl. "It's not how old you are but how you are old: A review on aging and consumer behavior." Springer Nature, 2016. http://dx.doi.org/10.1007/s11301-016-0121-z.
Анотація:
The paper presents a review of 128 studies on the behavior of older consumers
published in the last 35 years (from 1980 to 2014) in 35 peer-reviewed journals.
The purpose of the procedure is twofold: First, we aim to summarize results on agerelated
changes in consumer research. Second, by doing so, we evaluate the relative
importance of age-related factors (chronological, biological, psychological, and social
age as wells as life events and life circumstances) in research on older consumers.
Results of the review show that research on older consumers is still dominated by
investigations using chronological age. Influences of other aspects of the aging process,
although recommended by previous research reviews and providing valuable
insights, are still playing a minor role in the investigation of consumer behavior.
Research with alternative age measures is still in an early, exploratory stage and future
studies should include specific aspects as well as multitheoretical models of aging.
37
Malkewitz, Keven. "The effect of representational fidelity and product design quality on attitude toward the product and product recognition /." view abstract or download file of text, 2000. http://wwwlib.umi.com/cr/uoregon/fullcit?p9987237.
Анотація:
Thesis (Ph. D.)--University of Oregon, 2000.Typescript. Includes vita and abstract. Includes bibliographical references (leaves 167-178). Also available for download via the World Wide Web; free to University of Oregon users.
38
Duh, Helen Inseng. "Money attitudes and materialism among generation Y South Africans: a life-course study." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1008612.
Анотація:
Materialism has long been a subject of interest to researchers. More negative than positive consequences have been reported from studies on the lifestyles of materialists. For example, increased consumer and credit card debt, shrinking saving rates, increased number of consumers filing for bankruptcy, lower levels of life satisfaction and the depletion of natural resources are reported to be emanating from the increasing levels of materialism in societies. It is thus important to investigate the factors that can be implicated for the growth of materialism. Most of the studies attempt to explain materialism at a given point in time in isolation of the events people have experienced in their early life or childhood. Realizing that this practice is a shortcoming in consumer research, there is a call that consumer behaviour, such as materialism, be studied as a function of past life experiences using the life-course approach. While few studies have applied this approach to understanding materialism, little is known about the psychological processes that link childhood family structure to materialism. It is against this background that this study used the life-course approach to study how childhood family structure affects materialism through psychological processes of perceived family resources (tangible and intangible), perceived stress from the disruptive family events, and money attitudes of Generation Y South Africans. The study also assessed the moderating role of money attitudes on the relationship between childhood family experiences and materialism. Money attitude dimensions of status, achievement, worry, security and budget were introduced to broaden the life-course study of materialism because they are reported to begin in childhood, to remain in adulthood and they function in the background of every behavioural intention and action. Generation Y (commonly reported to be born between 1977 and 1994) were the subject of this study, because the literature reviewed revealed that these emerging consumers are not only numerous (about 30 percent of South Africans are Generation Y), have considerable influence and spending power, but most have been raised in disrupted single-parent/income families. With reports from family sociologists on the outcomes of divorce and single-parenthood (for example, stress, inadequate family resources, and low self-esteem) questions were raised as to how these outcomes would affect Generation Y money attitudes and materialistic values. Ten hypotheses were formulated to empirically answer the research questions. Using quantitative methodologies based on the nature of the research questions and problems, data were collected through online questionnaire from 826 business undergraduate students from the Nelson Mandela Metropolitan and Western Cape Universities. University-aged respondents were appropriate for this study since they are ideally suited to remember their past family circumstances and must have already formed consumption habits, attitudes and values at their age. The first research problem was to evaluate how two of the life-course theoretical perspectives (i.e., family resources and stress) selected for this study would explain the materialistic values of Generation Y South Africans raised in non-intact (did not live with both biological parents before 18th birthday) and intact (lived with both biological parents before 18th birthday) family structures through the money attitudes adopted. The results showed that even though a significant difference in perceived family resources (both tangible and intangible) and stress was found between subjects raised in non-intact (or disrupted) and intact families, the difference in materialism as a whole was not significant. In terms of the three materialistic values of success, happiness and centrality, subjects raised in disrupted families significantly scored higher in the happiness dimension. For the money attitude dimensions of status, achievement, worry, budget and security they significantly scored higher in the worry money attitude. Results of the correlation analyses showed that perceived decrease in tangible (food, clothing and pocket money) family resources was a childhood factor that affected later worry money attitude to significantly and positively influence all of the three materialistic values. Perceived decreases in intangible family resources (for example, love and emotional support) negatively affected the symbolic money attitudes of status and worry, which in turn, positively affected only the happiness dimension of materialism. Perceived increase in stress positively affected all of the symbolic money attitudes of status, worry and achievement. These, in turn, positively influenced only the success and happiness materialistic values. The second research problem was based on an assessment of the moderating role of money attitudes on the childhood family experiences to materialism relationship. Using hierarchical regression analyses, it was found that only the achievement and worry money attitude dimensions moderated the family resources to materialism relationship. This means that when subjects hold higher worry and achievement money attitudes, an increase in family resources (tangible and intangible) will have less effect in reducing materialistic tendencies. For the stress to materialism relationship, only the worry money attitude dimension had a moderating effect, meaning that when higher worry money attitude is held, an increase in stress from family disruptions would have a greater effect in increasing materialistic tendencies. None of the five money attitude dimensions did, however, moderate the childhood family structure to materialism relationship. The results of this study do not only have theoretical implications, but also provide valuable information to consumer-interest groups, banks and retailers, especially in terms of the money attitudes of Generation Y consumers in South Africa.
39
Acharya, Anjali, and Lycke Ristimäki. "What do consumers say? : Exploring Consumers' Opinion on Femvertising in Fashion." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-22075.
Анотація:
Fashion advertising has long been repudiated for fostering narrow and stereotypical imagery of women. Today consumers demand advertisements to be inclusive and real in their portrayals. As a result, there is an increasingly visible marketing phenomenon, called Femvertising, which merges the feministic ideology of empowerment and liberty with brand image and sales. The purpose of the study is to explore consumers’ opinions about femvertising by fashion brands. Within this, the thesis seeks to explore how consumers feel about these advertisements and the outcome they perceive these to have. Through snowballed sampling focused on reaching diverse people connected via social media, a wide array of thoughts and perspectives on femvertising is sought to fulfill the purpose. The research employs a mixed method with a deductive approach to analyze its findings in relation to literatures and theories reviewed. The study used an open-ended online questionnaire designed through literature review and advertising theories and distributed it electronically to collect data. Using snowball sampling, the respondents were gathered via social media, who further distributed the questionnaire. The findings demonstrated that our sampling mainly expressed positive responses to the femvertising due to its inclusive, diverse and empowering portrayals. Moreover, these advertisements were viewed as a harbinger of change within the fashion industry. They also, generally view the media and advertising to shape people’s perception about gender roles, albeit if femvertising and its ideals are implemented for the long-term. Within this, respondents also urged brands to ‘walk the talk’ and implement the portrayed ideals within their own businesses’ functioning for larger impact. The findings are useful for fashion marketers and researchers, by showing how femvertising within popular media culture is expected to push forward ideals of feminism both within the fashion industry and society. This thesis contributes to the knowledge of consumers’ opinions and perspectives on femvertising and its potential to profit brands and engender more empowerment and liberty to female gender-based roles.
40
Dodd, Melissa D. "Corporate social responsibility and consumer purchase intention." Muncie, Ind. : Ball State University, 2009. http://cardinalscholar.bsu.edu/647.
41
Phillips, Andelka M. "Protecting the rights of consumers : clickwrap contracts and direct-to-consumer genetic testing." Thesis, University of Oxford, 2015. https://ora.ox.ac.uk/objects/uuid:a16ae984-10ca-4107-8db8-f8a8d7c45322.
Анотація:
This thesis examines the regulation of the direct-to-consumer genetic testing industry through analysis of the industry's use of wrap contracts (clickwrap and browsewrap), A significant portion of the thesis consists of a comparative document review of the publicly available wrap contracts of DTCGT companies provided tests for health purposes. It also considers other regulatory responses to date. Due to the lack of industry specific regulation it argues that the use of wrap contracts can be viewed as a means of industry self-regulation and a form of private legislation. This means that governance is skewed heavily in favour of companies and it creates an imbalance in the respective rights and obligations of the parties - company and consumer - which is likely to result in consumer detriment. It is argued that certain types of terms commonly include in DTCGT contracts, including: unilateral variation clauses; some exclusion clauses; choice of law clauses; indemnity; and consent clauses are likely to be deemed unfair and unenforceable under UK law. It recommends that in the short-term the Competition and Markets Authority should undertake a compliance review of DTCGT contracts in order to improving contracts for consumers. In the long term, companies should also be complying with data protection law, as well as legislation on medical devices and the provisions of the Human Tissue Act and there may be a need for industry specific legislation.
42
Kizgin, Hatice. "The impact of consumer acculturation on ethnic Turkish-Dutch consumers in the Netherlands." Thesis, Northumbria University, 2015. http://nrl.northumbria.ac.uk/30261/.
Анотація:
Non-Western immigrants are a growing segment in European societies and represent a huge potential to marketers. From a marketing perspective, understanding the similarities and differences between the culture of the host and immigrant communities is important. It is necessary information for targeting these audiences effectively and also for developing products and services that fit their needs and values. This study is particularly interested in the impact of acculturation on Domestic (Turkish) and Mainstream (Dutch) consumption of food and entertainment. This study seeks to address the impact of bidimensional acculturation on consumer behaviour by determining relevant acculturation life domains i.e. private and public life, ethnic identity, media usage and culture value priorities. Two stages of quantitative data analysis were designed. An Exploratory Factor Analysis (EFA) was applied to provide data reduction and simplification. EFA has reduced the variables considered in this study to a smaller set of factors in which the implied underlying data structure is identified and defined. Part two involved a Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM), based on 530 usable questionnaires. The proposed research model was assessed for validity and reliability and the associated relationship paths quantified. Turkish Language (TL) emerged as the most substantial predictor of Domestic Consumer Behaviour, followed by Attachment Turkish Culture and Family Ties (ATCFT) and Turkish Identification Social Interaction (TSI). Turkish Friends and Peers have a substantial impact on ATCFT. Dutch Acculturation Social Interactions (DSI) and Dutch Acculturation Family Ties (DFT) emerged as predictors of Dutch Consumer Behaviour. Furthermore, Dutch Acculturation Media & Language is mediated by DSI on Mainstream consumption. One key finding is that Turkish Social Interactions have a positive and significant impact on Mainstream consumption. Contrary, Attachment Turkish Culture & Family Ties has a negative impact. This study’s contribution to knowledge is the impact acculturation life domains by exploring the bidimensional effects on consumption of products aligned with heritage and host cultures. This research highlights the importance of considering the distinction between life domains.
43
Adkins, Natalie Ross. "Low Literate Consumers in a Literate Marketplace: Exploring Consumer Literacy and Its Impact." Diss., Virginia Tech, 2001. http://hdl.handle.net/10919/30005.
Анотація:
Each day in the United States, millions of adult consumers possessing traditional literacy skills below an eighth grade reading level enter a marketplace packed with written messages. This research offers the first in-depth, systematic investigation exploring the impact of low literacy skills within the marketplace and the methods consumers utilize to cope with literacy deficits. Based on the body of literature on stigma theory (Goffman 1963), previous work suggested coping strategies to result as a mechanism to protect the consumers' feelings of self-worth. This research identifies seven categories of coping strategies. The data collected show that coping strategies are not only used to protect the consumers' self-esteem but also to facilitate problem-solving tasks within the marketplace. In several cases, informants reveal their successes in getting marketplace needs met. Thus, a new conceptualization of the consumer literacy construct is offered to consist of traditional literacy skills, coping strategies or surrogate literacy skills, and specialized knowledge of the marketplace environment.
Applying Link and Phelan's (2001) reconceptualization of the stigma concept to the data yields a richer understanding of the stigmatization process and consequences within the marketplace. Rather than passively accept the role of low literate, this research offers a perspective of the low literate consumer as an active challenger to the stereotypes that lead to negative evaluations and stigmatization. Implications of these findings for public policymakers, academicians, and members of the business community, as well as future researcher opportunities are discussed.
The Association for Consumer Research (http://www.acrweb.org), the Society for Consumer Psychology (http://fisher.osu.edu/mkt/scp/), and the Sheth Foundation provided financial support for this research in the form of dissertation grants.Ph. D.
44
Miller, Vail Marie. "The Role of Consumers in the Success of the Consumer Driven Healthcare Movement." Cleveland, Ohio : Case Western Reserve University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=case1259787032.
Анотація:
Thesis(Ph.D.)--Case Western Reserve University, 2010Title from PDF (viewed on 2010-01-28) Department of Bioethics Includes abstract Includes bibliographical references and appendices Available online via the OhioLINK ETD Center
45
Johansson, Moberg Marcus, and Tilda Karlsson. "Consumer experience : An exploratory study of why consumers chose to buy groceries online." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19848.
Анотація:
Traditional grocery shopping has been the only option for Swedish consumers to purchase groceries for a long time. However, the relatively new format, online grocery shopping is rapidly growing in popularity. Hence, consumers are presented with a completely new grocery shopping experience which has different advantages and disadvantages. The purpose of this thesis is to explore which advantages and disadvantages consumers experience with offline, and online grocery shopping to answer the question why consumers chose to buy groceries online. A conceptual model has been developed based on earlier research on grocery shopping, consumer experience and the four dimensions of the marketing mix; product, place, price and promotion. Qualitative data has been collected from two focus groups and five semi-structured interviews to explore what advantages and disadvantages consumers experience connected to offline and online grocery shopping and to understand why consumers chose to buy groceries online. All respondents shared most of the experienced advantages of online grocery shopping. The main reasons why consumers chose to purchase groceries online was to save both time and effort. Moreover, consumers experienced that they saved money due to less spontaneous purchases and fewer shopping trips per week. Online grocery shopping is growing in popularity. Hence, this thesis gives insights relevant to practitioners and academics on why consumers experience a desire to purchase groceries online. The findings of this thesis could help online grocery retailers to respond more efficiently to consumers’ needs and preferences.
46
HUO, Yue. "Susceptibility to global consumer culture : scale development and purchase behaviour of Shanghai consumers." Digital Commons @ Lingnan University, 2008. https://commons.ln.edu.hk/mkt_etd/7.
Анотація:
Global Consumer Culture (GCC) is a term emerged in early 1990s. It refers to generally accepted beliefs and consumer tendencies toward globally shared consumption-related symbols such as brands, product categories, and consumption activities and events. Although researchers sought insights in this area in the last decade, they mainly focused on the specific topic of Brand Positioning method under the context of GCC. Little efforts were made to examine what global consumers actually do and think when making their buying decision, and what the common characteristics global consumers share in the world. The existence and increasing influence of global consumers whose social and cultural differences are overshadowed by their similarities in terms of psychological consumer tendencies was demonstrated by previous research. In addition, there was an initial study to develop an individual customer psychology-based scale of Susceptibility to Global Consumer Culture (SGCC) in order to capture globally shared consumption sentiments. The study demonstrated that SGCC would consist of three major dimensions of SGCC, namely conformity to social norms, desire for social prestige, and quality perception.
This thesis suggests that SGCC contain three additional dimensions in the perspective of consumer traits and brand consumption, including consumer innovativeness, consumer ethnocentrism, and Internet technology readiness. It is consisted of two studies. In Study 1, a more comprehensive multiple dimensional scale to measure SGCC is developed and validated. In Study 2, the developed scale is used to predict the consumers’ purchase intentions toward global brand products. Theoretical contributions, managerial contributions, research limitations and future research recommendations are discussed as well.
47
Van, Oordt Chanelle. "Consumers’ knowledge and attitudes towards consumerism and subsequent complaint behaviour concerning consumer electronics." Diss., 2015. http://hdl.handle.net/2263/50824.
Анотація:
Although there is immense international support for consumer protection; the notion exists that consumer protection can only exist in developed countries with ample fiscal resources and expertise to properly act in the interest of consumers. This conception leaves consumers in emerging and transitional economies in a difficult position as these economies indeed generally lack sufficient funding and the required capacity to educate consumers on their rights (Donoghue & De Klerk, 2009). With the new South African Consumer Protection Act that came into effect in 2011; South African consumers can now claim to be among the best protected consumers in the world. It is, however, an undeniable fact that South African consumers are often still unaware of their rights, while very little is known about dissatisfied consumers’ cognitions and complaint behaviour following dissatisfaction with the performance of complicated and expensive products.
Although substantial literature could be found on consumers’ attitudes towards consumerism (consumer protection), consumers’ dissatisfaction with consumer products and consumer complaint behaviour in general in developed and developing countries, no empirical studies could be found that link consumers’ knowledge of and attitudes towards consumerism with their consumer complaint behaviour regarding dissatisfactory consumer products in a South African context. The objective of this research was therefore to explore and describe the relationship between consumers’ knowledge of consumerism and consumer complaint behaviour and the relationship between attitudes towards consumerism and consumer complaint behaviour concerning their dissatisfaction with products. The respondents’ perceived level of severity of the consumer electronics’ performance failure was also explored. This study used a survey approach. Convenience sampling was employed in Tshwane, South Africa, which generated 351 usable responses. For inclusion in the study, respondents had to have experienced dissatisfaction with the performance of a consumer electronic product within a 12 month memory recall period. The study was quantitative in nature as well as cross-sectional as it explored and described consumers’ knowledge of and attitudes towards consumerism, and their subsequent consumer complaint behaviour in the Tshwane region, as well as their perceived levels of severity of the consumer electronic product failure. The data was collected by means of a self-administered questionnaire. Consumers’ knowledge of consumerism was measured and explained in terms of the subjective and objective dimensions of knowledge. Consumers’ attitudes toward consumerism were measured by using an adapted version of Barksdale and Darden’s (1972) Attitudes toward Marketing and Consumerism Scale. Higher levels of knowledge could be associated with complaint behaviour, but attitudes towards consumerism did not play a role in consumer complaint behaviour. The respondents’ perceived levels of the severity of the consumer electronic products’ performance failure did not influence the type of complaint action taken. The study has implications for policy makers, consumer protection organisations and retailers.Dissertation (MConsumer Science)--University of Pretoria, 2015.
tm2015
Consumer Science
MConsumer Science
Unrestricted
48
Trisna, Sugiapto. "Effects of buyer knowledge on the perceived importance of purchasing decision factors /." 1999. http://arrow.unisa.edu.au:8081/1959.8/85138.
49
Rimmell, Shereen. "The consumer-brand relationship amongst low-income consumers." Diss., 2009. http://hdl.handle.net/2263/23295.
Анотація:
The nature of relationships that consumers form with their brands has been well documented in the marketing literature, but research conducted to date has not focused on the relationships that low income consumers form with brands, despite this being an extremely important market globally. Through understanding the consumer-brand relationships with low-income consumers better, companies have greater opportunities for new markets as well as leading to increased innovation. This paper highlights low-income consumers as value-conscious consumers through the brand relationships they have. Results from thirteen in-depth, face-to-face interviews with 13 women from Alexandra Township in South Africa are presented. Low-income consumers form many different relationships based on value, quality, choice and service, to name a few – with very few relationships being based on price. The low-income consumer requires trustworthiness, innovativeness and a willingness to do things differently. Understanding of their situation and a willingness of management to design processes and procedures around this is found to relate to improved relationships with an extremely brand-loyal market.Dissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
unrestricted
50
Chitturi, Ravindra. "Design for affect emotional and behavioral consequences of the tradeoffs between hedonic and utilitarian attributes /." Thesis, 2003. http://wwwlib.umi.com/cr/utexas/fullcit?p3116284.